Category: Digital Marketing

  • The Small Business Marketing Guide to Surviving COVID-19

    The Small Business Marketing Guide to Surviving COVID-19

    The coronavirus (COVID-19) has been a drastic agent of change across the globe. It’s forced us to adapt how we live and work to the new pandemic environment. If things go right and we flatten the coronavirus curve, we could be social distancing for quite a while. Already, this has put many small businesses in […]

  • Never Underestimate Your Social Value: Managing Your Brand’s Social Platforms

    Never Underestimate Your Social Value: Managing Your Brand’s Social Platforms

    When planning your digital campaign for the coming year, be sure to invest in all areas of your business or website. Paid advertising and searching engine optimization are crucial to your rankings, as are technical optimizations on the site. Some regular maintenance and activity in your admin day-to-day really goes a long way. Having an […]

  • Marketing Meets the Age of eCommerce

    Marketing Meets the Age of eCommerce

    In 2017, Cyber Monday shoppers raked in a record-breaking $6.59 billion dollars. It was recorded as the largest online shopping day ever with sales increasing 16.8% over the year prior. It even topped Black Friday online sales by $1.5 billion, if you can believe it. With numbers climbing each year, it will be interesting to […]

  • Simplicity is Key to Conversions: User Experience (UX) Produces Profit

    Simplicity is Key to Conversions: User Experience (UX) Produces Profit

    Our brains are handling a lot right now. Processing work, making plans for the weekend, reminding you to breathe. You clearly have a lot on your plate. When it comes to focus and cognitive thinking, however, as humans we operate a bit differently. The human brain is not an automated processor meant to produce output […]

  • 5 SEO Metrics That Won’t Fail: The Recipe for A Good, Old-Fashioned Organic Listing

    5 SEO Metrics That Won’t Fail: The Recipe for A Good, Old-Fashioned Organic Listing

    Between algorithms and techniques, SEO is constantly evolving in order to deliver the best results to users everywhere. With each and every update, best practices are changing and it is vital to stay on top of the game. The best way to remain relevant and become a front-runner with your content is to dedicate plenty […]

  • Welcoming 216digital’s SEO Specialist

    Welcoming 216digital’s SEO Specialist

    Welcome Joey! Joey Locicero came on board at 216digital as a Search Engine Optimization Specialist in March 2018. He was a graduate of The University of Akron in 2009. There he pursued a degree in English and Creative Writing and was also an avid member of the university breakout writers group. He has gone on […]

  • SEO in 2018: Times They are a Changin’

    SEO in 2018: Times They are a Changin’

    A new year is upon us and with it a plethora of updates and algorithm changes to make you second guess your ranking methods. From Google’s surprise, mid-december Maccabee update to the FCC’s net neutrality repeal, 2017 was full of web-related shifts. So to help, we’ve compiled a list of some the best SEO & […]

  • Black Friday Shopping: Is Your Online Business Ready?

    Black Friday Shopping: Is Your Online Business Ready?

    America’s favorite shopping season is right around the corner and with it a barrage of online bargain shoppers. Is your site ready to handle the Black Friday shopping rush? If the answer is anything but yes, you may want to consider a quick preparatory revamp. Why? Because the year-end holiday season is not only the […]

  • Google AMP Pages for Ecommerce – INFOGRAPHIC

    Google AMP Pages for Ecommerce – INFOGRAPHIC

    Fast-loading product pages could make or break your conversion rate. As an independent ecommerce retailer, you know how tough it is to compete with the big boys. Amazon can outsell us all, and they can afford fast-loading mobile functionality at scale. Luckily, independent e-retailers can optimize their experiences to compete—and it’s cheaper than you might […]

  • Designing To Maximize Conversion Rate: 14 Designers Talk Ecommerce Strategy

    Designing To Maximize Conversion Rate: 14 Designers Talk Ecommerce Strategy

    Ecommerce design is a unique beast in the web design world. Multiple factors–aesthetics, usability, brand message, and value proposition–must come together to create conversions. That’s hard. How can web designers serve their ecommerce clients better? How can designers work strategically, with conversion rate in mind? We asked 14 expert ecommerce designers to share their best […]