Marketing Meets the Age of eCommerce

Written by Joey Locicero

In 2017, Cyber Monday shoppers raked in a record-breaking $6.59 billion dollars. It was recorded as the largest online shopping day ever with sales increasing 16.8% over the year prior. It even topped Black Friday online sales by $1.5 billion, …

Welcoming 216digital’s SEO Specialist

Written by Joey Locicero

Welcome Joey! Joey Locicero came on board at 216digital as a Search Engine Optimization Specialist in March 2018. He was a graduate of The University of Akron in 2009. There he pursued a degree in English and Creative Writing and …

SEO in 2018: Times They are a Changin’

Written by Ashley Weber

A new year is upon us and with it a plethora of updates and algorithm changes to make you second guess your ranking methods. From Google’s surprise, mid-december Maccabee update to the FCC’s net neutrality repeal, 2017 was full of …

Black Friday Shopping: Is Your Online Business Ready?

Written by Ashley Weber

America’s favorite shopping season is right around the corner and with it a barrage of online bargain shoppers. Is your site ready to handle the Black Friday shopping rush? If the answer is anything but yes, you may want to …

Google AMP Pages for Ecommerce – INFOGRAPHIC

Written by George Anderson

Fast-loading product pages could make or break your conversion rate. As an independent ecommerce retailer, you know how tough it is to compete with the big boys. Amazon can outsell us all, and they can afford fast-loading mobile functionality at …

Designing To Maximize Conversion Rate: 14 Designers Talk Ecommerce Strategy

Written by Sarah Yeager

Ecommerce design is a unique beast in the web design world. Multiple factors--aesthetics, usability, brand message, and value proposition--must come together to create conversions. That's hard. How can web designers serve their ecommerce clients better? How can designers work strategically, …

Content Marketing for Local Business

Written by George Anderson

Editor's note: We first published this article in the Digital Marketing Pulse on Cleveland.com. It was so popular, we've republished it here. Content marketing is a bit of a buzzword these days—and for good reason. With the changes which the …

The Whole Content Marketing Package: Using WordPress To The Fullest

Written by George Anderson

WordPress has only gotten more powerful in the last few years. The range of functionality and design that’s available in WordPress themes has increased dramatically. Gone are the days of WordPress blogs that are obviously “just another WordPress blog.” Today, …

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