SEO in 2018: Times They are a Changin’

Written by Ashley Weber

A new year is upon us and with it a plethora of updates and algorithm changes to make you second guess your ranking methods. From Google’s surprise, mid-december Maccabee update to the FCC’s net neutrality repeal, 2017 was full of …

Quick Tips & Tools for Startup Entrepreneurs a la the Cleveland Browns

Written by Ashley Weber

Whether you’re fleshing out stage-one ideas or enjoying the fruits of your entrepreneurial labors, you’re likely aware of how difficult creating a startup can be. The myriad of ups and downs, consistent pressure to perform, and often minute and seemingly …

Black Friday Shopping: Is Your Online Business Ready?

Written by Ashley Weber

America’s favorite shopping season is right around the corner and with it a barrage of online bargain shoppers. Is your site ready to handle the Black Friday shopping rush? If the answer is anything but yes, you may want to …

8 Features of Excellent Websites in 2017

Written by Ashley Waldorf

By now many of us have earned our stripes in web surfing. We’ve experienced a countless number of websites, and are savvy enough to know which sites are well crafted and which could use a serious face-lift – usually within …

Google AdWords Sitelinks: What Advertisers Should Know About the New Update

Written by Ashley Weber

Recently, Google launched a new update to their AdWords Sitelinks, doubling up on the previous limit of four links to give users more relevant options when searching. This update also grants advertisers more real estate to direct users to other …

The Necessity of Google AMP in the Mobile Age

Written by Ashley Weber

In our last AMP article, we covered how Google’s Accelerated Mobile Pages work and how you can utilize them to help boost your mobile ecommerce. Since then, Google has continued to enhance its mobile user experience. Rolling out new AMP …

B2B Ecommerce Platforms: PaaS, SaaS, Or In-House Solution?

Written by George Anderson

Graphic courtesy of Four51 OrderCloud. Used by permission. The world of B2B selling is ripe for a revolution. Ecommerce technology has flourished in the B2C sector for decades, but it has not yet seen widespread adoption in B2B. Of course, that’s …

Google AMP Pages for Ecommerce – INFOGRAPHIC

Written by George Anderson

Fast-loading product pages could make or break your conversion rate. As an independent ecommerce retailer, you know how tough it is to compete with the big boys. Amazon can outsell us all, and they can afford fast-loading mobile functionality at …

Designing To Maximize Conversion Rate: 14 Designers Talk Ecommerce Strategy

Written by Sarah Yeager

Ecommerce design is a unique beast in the web design world. Multiple factors--aesthetics, usability, brand message, and value proposition--must come together to create conversions. That's hard. How can web designers serve their ecommerce clients better? How can designers work strategically, …

B2B Ecommerce Trends: 9 Experts Discuss the Big Shift that’s Coming to B2B

Written by George Anderson

Whether it’s in the blogosphere, at conferences, or on social media, we’re hearing a lot about the growth of B2B ecommerce this year. B2B sales are moving from the phone line to online, and that has profound implications for both the …

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