Ideas

Written by Joey Locicero

When planning your digital campaign for the coming year, be sure to invest in all areas of your business or website. Paid advertising and searching engine optimization are crucial to your rankings, as are technical optimizations on the site. Some …

Written by Joey Locicero

In 2017, Cyber Monday shoppers raked in a record-breaking $6.59 billion dollars. It was recorded as the largest online shopping day ever with sales increasing 16.8% over the year prior. It even topped Black Friday online sales by $1.5 billion, …

Written by Joey Locicero

Fall has hit northeast Ohio in full force. Whether you were ready or not, the cold weather is here. For many, that means movie nights, hot apple cider and retreating inside for the winter. However, for the outdoorsy types and …

Written by Joey Locicero

Our brains are handling a lot right now. Processing work, making plans for the weekend, reminding you to breathe. You clearly have a lot on your plate. When it comes to focus and cognitive thinking, however, as humans we operate …

Written by Joey Locicero

Between algorithms and techniques, SEO is constantly evolving in order to deliver the best results to users everywhere. With each and every update, best practices are changing and it is vital to stay on top of the game. The best …

Written by Joey Locicero

Welcome Joey! Joey Locicero came on board at 216digital as a Search Engine Optimization Specialist in March 2018. He was a graduate of The University of Akron in 2009. There he pursued a degree in English and Creative Writing and …

Written by Nicole Walkemeyer

Welcome Nicole! Nicole Walkemeyer joined the team at 216digital as a Project Manager and Marketing Specialist in March 2018. She graduated from the University of Akron in Spring 2016 with a Bachelor’s degree in Integrated Marketing Communications. She was the …

Written by Ashley Weber

A new year is upon us and with it a plethora of updates and algorithm changes to make you second guess your ranking methods. From Google’s surprise, mid-december Maccabee update to the FCC’s net neutrality repeal, 2017 was full of …

Written by Ashley Weber

Whether you’re fleshing out stage-one ideas or enjoying the fruits of your entrepreneurial labors, you’re likely aware of how difficult creating a startup can be. The myriad of ups and downs, consistent pressure to perform, and often minute and seemingly …

Written by Ashley Weber

America’s favorite shopping season is right around the corner and with it a barrage of online bargain shoppers. Is your site ready to handle the Black Friday shopping rush? If the answer is anything but yes, you may want to …