Ideas

Written by George Anderson

Graphic courtesy of Four51 OrderCloud. Used by permission. The world of B2B selling is ripe for a revolution. Ecommerce technology has flourished in the B2C sector for decades, but it has not yet seen widespread adoption in B2B. Of course, that’s …

Written by George Anderson

Fast-loading product pages could make or break your conversion rate. As an independent ecommerce retailer, you know how tough it is to compete with the big boys. Amazon can outsell us all, and they can afford fast-loading mobile functionality at …

Written by Sarah Yeager

Ecommerce design is a unique beast in the web design world. Multiple factors--aesthetics, usability, brand message, and value proposition--must come together to create conversions. That's hard. How can web designers serve their ecommerce clients better? How can designers work strategically, …

Written by George Anderson

Whether it’s in the blogosphere, at conferences, or on social media, we’re hearing a lot about the growth of B2B ecommerce this year. B2B sales are moving from the phone line to online, and that has profound implications for both the …

Written by George Anderson

The ULTIMATE Guide for Brands Who Want to Publish Brands are joining the content marketing frenzy every day. If you haven’t started practicing content marketing yet, it’s high time you did. But where do you start? How do you work …

Written by George Anderson

The days of rocking SEO with spam links are over. Today’s SEO game is all about building high-quality, high-authority, contextual backlinks. Google is smarter than ever, and that means webmasters need to get on board. Link-building services ensure that your …

Written by Sarah Yeager

The 2016 Fashion/Tech Hackathon: Inspiration, Collaboration, Innovation! January 29th, 2016 marked the date for the third annual Fashion/Tech Hackathon at Kent State University. Students had 36 hours to compete in Northeast Ohio’s premier student technology innovation contest. This year, 216digital, …

Written by George Anderson

Editor's note: We first published this article in the Digital Marketing Pulse on Cleveland.com. It was so popular, we've republished it here. Content marketing is a bit of a buzzword these days—and for good reason. With the changes which the …

Written by George Anderson

In the early days, like everything else, design was a male-dominated profession. Today, women designers are changing the face of design with incredible innovation. At 216digital, we’re design connoisseurs. We thrive on innovative design thinking. We keep a pulse on …

Written by George Anderson

WordPress has only gotten more powerful in the last few years. The range of functionality and design that’s available in WordPress themes has increased dramatically. Gone are the days of WordPress blogs that are obviously “just another WordPress blog.” Today, …