Category: Digital Marketing

  • Google AMP Pages for Ecommerce – INFOGRAPHIC

    Google AMP Pages for Ecommerce – INFOGRAPHIC

    Fast-loading product pages could make or break your conversion rate. As an independent ecommerce retailer, you know how tough it is to compete with the big boys. Amazon can outsell us all, and they can afford fast-loading mobile functionality at scale. Luckily, independent e-retailers can optimize their experiences to compete—and it’s cheaper than you might […]

  • Designing To Maximize Conversion Rate: 14 Designers Talk Ecommerce Strategy

    Designing To Maximize Conversion Rate: 14 Designers Talk Ecommerce Strategy

    Ecommerce design is a unique beast in the web design world. Multiple factors–aesthetics, usability, brand message, and value proposition–must come together to create conversions. That’s hard. How can web designers serve their ecommerce clients better? How can designers work strategically, with conversion rate in mind? We asked 14 expert ecommerce designers to share their best […]

  • Content Marketing for Local Business

    Content Marketing for Local Business

    Editor’s note: We first published this article in the Digital Marketing Pulse on Cleveland.com. It was so popular, we’ve republished it here. Content marketing is a bit of a buzzword these days—and for good reason. With the changes which the internet has wrought to marketing, interruption-based advertising has lost its power in many kinds of […]

  • The Whole Content Marketing Package: Using WordPress To The Fullest

    The Whole Content Marketing Package: Using WordPress To The Fullest

    WordPress has only gotten more powerful in the last few years. The range of functionality and design that’s available in WordPress themes has increased dramatically. Gone are the days of WordPress blogs that are obviously “just another WordPress blog.” Today, WordPress can support any kind of website. The sky really is the limit—and for ecommerce […]

  • Groundbreaking Infographic: Our Work for Berg Engineering

    Groundbreaking Infographic: Our Work for Berg Engineering

    These days, it’s hard to tell if infographics are still hot in marketing, or if they’ve started to cool off. Based on our research and extensive market testing for every client, we’ve formed an opinion: infographics are still hot—but only when the infographic is truly innovative, or when you’re launching it in a space that […]

  • Google’s New Search Quality Rating System: What Does It Mean for Ecommerce?

    Google’s New Search Quality Rating System: What Does It Mean for Ecommerce?

    On 11/19/15, Google posted an update to their search quality rating guidelines. In the post, you’ll find a link to a PDF which provides instructions to Google’s search results raters. These are human users who rate the quality of results that Google returns for search queries. Google’s PDF does not provide direct advice on best […]

  • Social Media Buy Buttons: The Next Revolution In Mobile Commerce

    Social Media Buy Buttons: The Next Revolution In Mobile Commerce

    When the mobile revolution hit, everyone had to get a mobile-responsive website. That’s still critical, by the way. If you don’t have a responsive site, you’re losing mobile customers. But now mobile ecommerce is changing again. Buy buttons are coming to the major social media platforms—and to Google. What does this mean for brands and […]

  • Choosing The Right Ecommerce Platform – Pt. 5 of 5 – Miva

    Choosing The Right Ecommerce Platform – Pt. 5 of 5 – Miva

    Welcome to Part 5 in our in-depth analysis of major ecommerce platforms. In the previous four posts, we discussed WooCommerce, Shopify, Magento, and Bigcommerce. We examined the inherent pros and cons of each platform. In Part 5, we’ll talk about the ecommerce dark horse: Miva Merchant—or simply Miva, as it’s now called. Let’s get started. […]

  • Choosing The Right Ecommerce Platform – Pt. 4 of 5 – Bigcommerce

    Choosing The Right Ecommerce Platform – Pt. 4 of 5 – Bigcommerce

    In the early days, like everything else, design was a male-dominated profession. Today, women designers are changing the face of design with incredible innovation. At 216digital, we’re design connoisseurs. We thrive on innovative design thinking. We keep a pulse on the design industry, and we take note when someone creates something amazing. In this blog […]

  • Google Plus for Local Business: Getting the Most + For Your Time – EXPANDED

    Google Plus for Local Business: Getting the Most + For Your Time – EXPANDED

    Google Plus: Google’s Gift to Local Area Businesses – EXPANDED Editor’s Note: A version of this article first appeared on 216digital’s Cleveland Plain Dealer blog. It was such a hit there, we’ve expanded this version to include a few more helpful details.  Have you noticed that local search has changed? What’s going on? Instead of local business […]