Digital Marketing Consulting: Our Expertise = Your Growth
To maintain a presence online, brands must stay ahead of the curve. But you specialize in your niche, not in digital marketing. How can you dedicate time to researching and implementing the best new strategies?
The world of digital branding changes every day. Brands of all sizes find value in the unexpected insights which digital consultants provide. At 216digital, we’ve worked with hundreds of digital brands since 1999. We’ve predicted the growth of new trends and the death of old ones. Our clients are never on the back end of web evolution.
Tailored Market Analysis: The Whole Spectrum.
Competitive Landscape Analysis
Who are you up against? Without hard data from market analytics services, it’s hard to know. Using professional tools like Builtwith, SEMrush, Ahrefs, and more, we’ll create a comprehensive picture of your market landscape.
Conversion Rate Optimization
Why aren’t visitors pulling the trigger once they get to your site? In our conversion rate audit, we use Google Analytics to discover the top pages from which people exit your site. With heat mapping tools like Crazy Egg, we can tell you exactly how users navigate around your site—what they click on the most, and what they never even notice. Using this info, you can better optimize your website for conversions.
Ecommerce Startup Consulting
When you’re starting an online store, you have a lot of decisions to make. What platform? Which web host? What marketing stack should you build? Tell us your market, and we’ll use tools like Builtwith to tell you what software goes into your competitors’ stacks. Given this information and your plan for positioning your store, you can determine exactly what software and services you’ll need.
Ecommerce Growth Consulting
Is it time to diversify? Time for a modern website design? Maybe you need custom ecommerce functionality or agency-level PPC management. As a full-service design, development, and marketing agency, we can advise you on the best steps to take to harness momentum and turn it into long-term growth.
Ecommerce Platform Migration
Some shopping carts serve entrepreneurs well at launch. Some carts work better for a growing store. If you’ve come to a painful crossroads, we can recommend the right ecommerce platform—one that will serve you now, and into the future as you continue to grow. As ecommerce experts, we perform ecommerce platform research on a rolling basis. That means our picture of the shopping cart market is always up-to-date.
Social Media Strategy
Social media is not a one-size-fits-all scenario. Every market space is different. Some brands need to leverage Twitter alone. Visual brands need Pinterest, possibly Instagram. After thorough research, we’ll match our knowledge of your market space to our social media expertise. We’ll suggest a social media strategy that’s exactly tailored to your needs.
Google Listing Optimization
Some brands don’t need social media. They need to show up in directory listings and local Google searches. We specialize in that, too. We’ll perform an audit of your current directory listing status. Then, comparing you to other businesses within your market, we’ll advise you on the next steps for improving your directory listings.
Search Engine Optimization
Where does your website stand in the rankings? Our SEO audit process provides a clear snapshot of your SEO status. With crawling tools like Screaming Frog and Google Webmaster Tools, we analyze every aspect of your onsite SEO. But SEO isn’t just about your site. With SEMrush, Ahrefs, Moz, and other paid analytics tools, we develop a comprehensive picture of your backlink profile—the number and quality of sites that link to you.
When we audit a client’s content marketing campaign, we take every aspect into account: SEO and backlink profile, social media presence and voice, blog voice, and cohesive content brand. After researching your competition’s content marketing efforts (as well as your users’ expectations), we make specific recommendations to improve the performance of your campaign.
The Sky’s The Limit.
We find new connections, startling coincidences, and outside-the-box opportunities for our clients every day. The more unique the situation, the more we get pumped to suggest a custom solution.
Whatever your digital branding needs, get in touch today.
Have an Idea? Lets Talk
Or Call Us At: 216.505.4400