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What is Web Accessibility & Why is it Important?
Most of us can hardly conceive what life would be like without the internet. The ability to have the world at your fingertips or the click of a mouse. But what if you can’t use a mouse? What if you can’t see the screen of your computer or hear a video playing? As soon as […]
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Making the Internet Accessible – The History of Website ADA Compliance
ADA website compliance! It’s become a popular topic as of late, especially for business owners that have a website. But, it might surprise you to learn that ADA compliance has been around for quite some time. Its current popularity is a direct result of its evolving legal interpretations for what makes a website accessible. Below, […]
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Are ADA Overlays a Liability? Here’s What Accessibility Experts Had to Say
Lawsuits for websites that are not ADA complaint continue to threaten many internet businesses. These companies often turn to accessibility tools to quickly make their sites ADA compliant, thinking they’ll be protected from a lawsuit. Accessibility tools (screen overlays and widgets,) such as UserWay, AccessiBe, and AudioEye, work by adapting website content to users’ needs. […]
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216digital Goes Completely Digital – Our experience working from home.
Social distancing has changed our understanding of the modern work environment. Everyone’s had to learn the best way to adapt their day-to-day, so it can be done remotely. Like with any major change, transitioning to a digital workspace comes with its pros and cons. As a small business, we thought we could share a unique […]
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The Small Business Marketing Guide to Surviving COVID-19
The coronavirus (COVID-19) has been a drastic agent of change across the globe. It’s forced us to adapt how we live and work to the new pandemic environment. If things go right and we flatten the coronavirus curve, we could be social distancing for quite a while. Already, this has put many small businesses in […]
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Marketing Meets the Age of eCommerce
In 2017, Cyber Monday shoppers raked in a record-breaking $6.59 billion dollars. It was recorded as the largest online shopping day ever with sales increasing 16.8% over the year prior. It even topped Black Friday online sales by $1.5 billion, if you can believe it. With numbers climbing each year, it will be interesting to […]
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Let the Fall Festivities Begin
Fall has hit northeast Ohio in full force. Whether you were ready or not, the cold weather is here. For many, that means movie nights, hot apple cider and retreating inside for the winter. However, for the outdoorsy types and autumn fanatics, there are dozens of fun things happening right in our own backyards. Here […]
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Simplicity is Key to Conversions: User Experience (UX) Produces Profit
Our brains are handling a lot right now. Processing work, making plans for the weekend, reminding you to breathe. You clearly have a lot on your plate. When it comes to focus and cognitive thinking, however, as humans we operate a bit differently. The human brain is not an automated processor meant to produce output […]
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5 SEO Metrics That Won’t Fail: The Recipe for A Good, Old-Fashioned Organic Listing
Between algorithms and techniques, SEO is constantly evolving in order to deliver the best results to users everywhere. With each and every update, best practices are changing and it is vital to stay on top of the game. The best way to remain relevant and become a front-runner with your content is to dedicate plenty […]
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Welcoming 216digital’s SEO Specialist
Welcome Joey! Joey Locicero came on board at 216digital as a Search Engine Optimization Specialist in March 2018. He was a graduate of The University of Akron in 2009. There he pursued a degree in English and Creative Writing and was also an avid member of the university breakout writers group. He has gone on […]
