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Welcoming 216digital’s Project Manager
Welcome Nicole! Nicole Walkemeyer joined the team at 216digital as a Project Manager and Marketing Specialist in March 2018. She graduated from the University of Akron in Spring 2016 with a Bachelor’s degree in Integrated Marketing Communications. She was the Vice President of the American Marketing Association, and as a result participated in digital marketing […]
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Quick Tips & Tools for Startup Entrepreneurs a la the Cleveland Browns
Whether you’re fleshing out stage-one ideas or enjoying the fruits of your entrepreneurial labors, you’re likely aware of how difficult creating a startup can be. The myriad of ups and downs, consistent pressure to perform, and often minute and seemingly unremarkable victories can be depressing. Still, despite the early and often repeated failures, there’s nothing […]
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Black Friday Shopping: Is Your Online Business Ready?
America’s favorite shopping season is right around the corner and with it a barrage of online bargain shoppers. Is your site ready to handle the Black Friday shopping rush? If the answer is anything but yes, you may want to consider a quick preparatory revamp. Why? Because the year-end holiday season is not only the […]
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Google AMP Pages for Ecommerce – INFOGRAPHIC
Fast-loading product pages could make or break your conversion rate. As an independent ecommerce retailer, you know how tough it is to compete with the big boys. Amazon can outsell us all, and they can afford fast-loading mobile functionality at scale. Luckily, independent e-retailers can optimize their experiences to compete—and it’s cheaper than you might […]
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Designing To Maximize Conversion Rate: 14 Designers Talk Ecommerce Strategy
Ecommerce design is a unique beast in the web design world. Multiple factors–aesthetics, usability, brand message, and value proposition–must come together to create conversions. That’s hard. How can web designers serve their ecommerce clients better? How can designers work strategically, with conversion rate in mind? We asked 14 expert ecommerce designers to share their best […]
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B2B Ecommerce Trends: 9 Experts Discuss the Big Shift that’s Coming to B2B
Whether it’s in the blogosphere, at conferences, or on social media, we’re hearing a lot about the growth of B2B ecommerce this year. B2B sales are moving from the phone line to online, and that has profound implications for both the B2B industry and the ecommerce solutions industry. To facilitate this discussion and help educate professionals […]
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106 Content Marketing Tips: The Big Book on Content Marketing
The ULTIMATE Guide for Brands Who Want to Publish Brands are joining the content marketing frenzy every day. If you haven’t started practicing content marketing yet, it’s high time you did. But where do you start? How do you work with available resources, affordable publishing tools, and strangers who don’t know your content exists? Worse—how […]
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How Link-Building Services Boost Your SEO — ANIMATED Infographic!
The days of rocking SEO with spam links are over. Today’s SEO game is all about building high-quality, high-authority, contextual backlinks. Google is smarter than ever, and that means webmasters need to get on board. Link-building services ensure that your site publishes great content marketing—the kind of stellar content that publishers in your niche actually […]
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Visualizing the Future of Wearable Technology: Fashion/Tech Hackathon 2016
The 2016 Fashion/Tech Hackathon: Inspiration, Collaboration, Innovation! January 29th, 2016 marked the date for the third annual Fashion/Tech Hackathon at Kent State University. Students had 36 hours to compete in Northeast Ohio’s premier student technology innovation contest. This year, 216digital, Inc. sponsored the event and mentored students in design and programming. Fashion/Tech Hacker rocks our […]
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Content Marketing for Local Business
Editor’s note: We first published this article in the Digital Marketing Pulse on Cleveland.com. It was so popular, we’ve republished it here. Content marketing is a bit of a buzzword these days—and for good reason. With the changes which the internet has wrought to marketing, interruption-based advertising has lost its power in many kinds of […]
