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  • How Affiliate Marketing Can Grow Your Business

    How Affiliate Marketing Can Grow Your Business

    Business owners who know how to use affiliate marketing properly know that it is a great way to extend their brand beyond their immediate reach and increase quality traffic to their sites. Affiliate marketing describes a way of working with other brands and individuals with the goal of increasing your brand’s exposure and sales. These affiliate sites can include couponing sites like RetailMeNot and Groupon, but also can be blogs and other social or news outlets.

    Couponing websites like RetailMeNot and Groupon are great for affiliate marketing because they don’t cost anything to join. What does cost money, however, is the commission. Every time a customer uses your coupon from RetailMeNot or Groupon, you are charged anywhere from three to ten percent commission. This may seem like a large chunk of money to pay for a coupon, but these sites are so popular that they will surely draw customers into your website. This is also less expensive than pay per click marketing; however, pay per click campaigns can effectively compliment affiliate marketing efforts.

    An additional way in which you can use affiliate marketing to your advantage is to have your content listed on blogs frequented by the demographics you’re targeting. For instance, if you sell tennis balls, you may want to get banner images or links to your website on a blog that caters to tennis players or teams. The influence blogs wield can be huge—almost everyone reads them at one point or another. In fact, it’s likely that you can even recount some of the blogs you’ve most recently visited. If you can establish a relationship with the operator of a blog which is visited by your potential customers, you can effectively position your brand and products in front of the audience most likely to be interested in what you have to offer.

    While affiliate marketing may seem simple, making the most of available opportunities and commanding your army of affiliate marketers requires a considerable amount of attention and expertise. Knowing exactly which blogs to target and which coupons sites to contact can prove difficult without a team of experienced affiliate marketing specialists. Also, managing the cost from several different affiliate marketing sites can be problematic. Additionally, if traffic to your site does increase, knowing how to best focus on the productive affiliate partners while pruning away the ineffective ones requires thorough analysis of your affiliate campaign.

    Here at 216digital, we understand affiliate marketing and can help develop the optimal strategy to get you more business through this proven marketing technique. Our clients who use ads on RetailMeNot and Groupon benefit from increased traffic that your business can also tap into. We will get to know your business, analyze your website, and work to understand your customers in order to help us customize an approach for your marketing campaign. Become the next 216digital affiliate marketing success story and join our team today.

    Greg McNeil

    February 24, 2015
    Affiliate Marketing
  • Why I Started A Web Dev Company

    Why I Started A Web Dev Company

    During the mid-90s I was working on a project in the UK. As luck would have it, it was also the first time in my life that my home town team (The Cleveland Indians) made it to the World Series. Traditional media coverage in the UK was pretty good for sports like cricket, golf and soccer but not so much for American baseball. I discovered a small dial up internet provider. After installing 5 disks on my laptop, and dialing in on a landline, a whole new world opened up to me. This was great! Not only could I keep up with my home team, sadly they were swept in 4 games by the Atlanta Braves that year, but I could do research and buy stuff. I was hooked and knew that was the business I wanted to be in.

    So, fast forward a few years and, in 1999, e-Business Express was born. The concept was simple, provide a single source where small businesses could go to provide everything they needed to launch and grow an online business. Recently we changed our name to 216digital, Inc., to reflect our evolution into a full service digital agency in Cleveland, Ohio (216). Today our people come from diverse backgrounds but all have one thing in common – they’re passionate about building online businesses. And that’s cool.

    Greg McNeil

    February 9, 2015
    Uncategorized
  • 3 Pay Per Click Tips

    3 Pay Per Click Tips

    My friends and family who know how successful I am when it comes to running PPC campaigns for my clients always ask me for some free tips and advice they can take back to use on their own campaigns. I generally give them 3 quick and easy tips that they can implement and see instant success.

    Add Ad Extensions

    One of the easiest ways to make your ad stand out is by adding ad extensions. Google offers 7 different types of ad extensions to choose from (Sitelinks, Location, Call, App, Review, and Callout). Now you have to understand that many times these ad extensions don’t make sense for your business, so don’t go crazy and add them all. So why are ad extensions so important? Simply put, they increase the real estate your ad takes up, and provide more links that can be clicked on giving you a higher click through rate.

    Create a Branded Campaign

    Let’s say that people are actively searching for your brand name. Do you show up? Does your competitor show up above you? Is one of your competitors bidding on your brand name? Unless you have the greatest SEO campaign humanly possible and no one is bidding on your brand name, one of the above answers is not what you want to hear. These are all common occurrences. You should have a branded campaign to guarantee you convert people who are actively searching for your brand name. It seems so simple, but many companies over look this and lose what should be easy conversions to their competitors.

    Add a Remarketing Campaign

    How many people visit your site and don’t convert? How many of them instantly forget you exist after they leave and never come back? A lot. Remarketing campaigns are the perfect solution for this problem. Remarketing campaigns track visitors to your site, and follow them to each site they visit after, displaying high quality ads along the way. This keeps your company, brand, or product fresh in their head and gets them to convert even after they forgot you existed.

    Now these are just three quick tips that can help your Pay Per Click campaign. If you want your campaign to take the next step in 2015, be sure to follow my subsequent blog posts to get more great ideas.

    Greg McNeil

    January 20, 2015
    PPC
  • We Are Cleveland

    As we turn the page on 2014, we’ll begin a new era in our history. We’re changing our name from e-Business Express to 216digital, Inc..

    15 years ago we began as an ecommerce hosting services provider. Our new name reflects our evolution into a full service digital agency and location in Cleveland, Ohio (216).

    As of January 1, 2015, e-Business Express will officially become 216digital. While our name will change, our commitment to provide market leading digital services for you will continue to grow. We hope to be your digital agency of choice in 2015 and many years to come.

    So, from everyone at 216digital, Happy New Year

    Greg McNeil

    January 2, 2015
    Uncategorized
  • I Would Have Been A Terrible Doctor

    I Would Have Been A Terrible Doctor

    My father used to say, “Life’s what happens while you’re busy making plans.” Back then, I couldn’t appreciate how true that phrase really was. When I was growing up, I didn’t make very many plans. Driven mostly by impulses and a stockpile of assorted energy drinks, the only real plan I maintained was that, somehow, I would be a doctor. More specifically, I was to become a trauma surgeon.

    It wasn’t that I was in love with the work, or that I felt some need to be looked at as a hero. It just seemed like a real swell way to get paid. I suppose the inherent respect and prestige didn’t hurt either. So, I spent my adolescence applying myself just enough to maintain an excellent GPA and avoiding any trouble that might otherwise derail my plan.

    One day I returned home to welcome the newest addition to my family. Her name was Packard Bell. She was a blazing fast 90 megahertz Pentium powered PC boasting 16 megabytes of ram and running Windows 3.1. The seed had been planted. To this day, I can still vividly remember my frustrations when trying to run newer applications and instead being met with a fury inducing error message informing me that the application required a 32-bit environment.

    The internet changed everything. Long before broadband internet, BitTorrent, and NetFlix, there was America Online (AOL.) Back when internet usage was doled out in 30 hour trial discs and the mere act of connecting meant listening to a painful symphony of beeps and modem static, AOL was busy redefining how and why people used their personal computers.

    The first website I’d ever built was through “AOL Hometown”, a service which allowed AOL subscribers to create simple personal web pages by offering them a massive 12 megabytes of web hosting and an unintimidating wizard-driven page builder. At some point, I realized that you could connect separate pages together to form something greater using hyperlinks. The term web developer hadn’t yet grafted itself to our lexicons, so that day I became a “webmaster.”

    By high school, I found myself completely addicted to online gaming. You know you’ve got a problem when your dreams, (and nightmares,) are consistently set in your game world rather than the real one. I used to wake up a few hours early every morning just so I could get my fix before being carted off to school.

    I had never been overly athletic or popular. Let’s just say that my lunch table had plenty of unoccupied seats. Whereas most kids find their niche in some school-sponsored extracurricular or art, I felt most at home on the internet. Online gaming was becoming a much more social and organized pastime. Whether it was a team, a clan, or a guild, I always belonged to some collection of equally addicted individuals who sought to bring legitimacy to their hobby.

    One common approach was to establish a website and other infrastructure. On these occasions, I was thrilled by the chance to be seen as valuable. I could build a website. These frequent requests to develop a web presence for otherwise anonymous organizations gave me a reason to spend hours pouring over tutorials and guides which comprised my original education on the topic of web development.

    This was still well before anybody had ever heard of WordPress, and anything I built that wasn’t simply a static site typically relied upon an ancient sorcery known as PhpNuke. (Quite possibly the first widely used PHP content management system) I found myself learning something new after each site I built and I could tell that I was getting better at it, but this talent and curiosity wasn’t making me any money. I was still going to be a doctor.

    Eventually, it was time to go to college. Thank God I was given a full scholarship because a few months working at Blockbuster doesn’t quite cover tuition. I entered as a Biology/Pre-Medicine double major. Here I was finally working down the path that would ultimately lead to a PhD at the end of my name. The only problem was I absolutely loathed Biology.

    After a few weeks, it was clear that I wouldn’t survive several years following this track. This was a terrifying realization. For years, I had been introduced by my parents as their son Justin, who was going to be a doctor. I felt as though I’d forfeited my identity and my future. I scrambled to set my sights on some equally noteworthy alternative fate.

    It occurred to me that I enjoyed working with computers. I’d already demonstrated a gift with programming that set me apart from my peers. Perhaps this was what I was meant to do. (Or at the very least, it had to be a little easier than my previous ambitions.) So after one semester, I converted into a Computer Science major and set to work trying to determine how that would translate into a worthwhile career.

    At the time, students interested in programming could follow one of two tracks: software development or web development. I’d grown fascinated with the internet over the years, so it seemed like an easy decision. My coursework focused more heavily on software development through traditional languages like C+ though, so I was left to teach myself the skills I needed to be productive as a web developer.

    I’ll always be grateful for the hundreds of tutorials and articles that introduced new techniques, technologies, and concepts to me in a very approachable way. If it weren’t for these tremendous resources, I don’t know where I’d be now. Hopefully I’ll be able to contribute some of my own in the near future to give back to a community that has given me so much.

    My first few years were spent freelancing alongside my day job as a bill collector for General Electric. I think GE preferred the title “Collections Associate” or “Account Representative”, but the customers had much more creative and far less dignified names for us. It was by far the least enjoyable and most soul-crushing occupation I’ve ever held and was a fantastic motivator for me to find a more fulfilling livelihood.

    Freelance opportunities were somewhat scarce, but I knew that I was going to need some relevant experience in order to get a job doing what I wanted to do. So I took on any gig that would help put notches in my belt and a few dollars to my PayPal account. Most of the work centered around building or updating dinky little websites for local businesses. It didn’t make me rich, but it did help keep me focused on landing a meaningful job.

    After a couple unfortunate interviews with large organizations like Goodyear, I replied to a Craigslist posting for an intern position at a local web development and hosting company. It wasn’t Google, but it was a chance to transform my sporadic freelancing into a legitimate profession.

    The interview was a nerve-racking experience. I struggled to present my freelancing efforts and side projects as relevant work experience and continually swore that all I really needed was an opportunity to prove myself. A month went by before I received a call back. Honestly, I’d given up hope when I answered the phone and was offered the internship. That was the best day I’d ever had at General Electric. After thanking the voice on the other end of the phone, I gathered my things and wished my manager good luck before striding out of that miserable call center feeling as though I was on top of the world.

    All of the sudden I was working somewhere that allowed me to stand out and make a difference. The skills I’d worked to refine for so many years were finally putting food on the table. Each day I’d have to teach myself more and more to keep up with the miscellaneous development requests that would come in. I could feel myself becoming more valuable and more confident.

    There is a particular kind of pride and sense of accomplishment that accompanies the ability to create something useful for someone who never could have done it themselves. I’m sure that feeling doesn’t rival saving somebody’s life on the operating table, but it’s good enough for me.

    I’m Justin Sims, a 27-year-old web developer. I joined the team about 5 years ago, and I know this is where I belong. Now if you’ll excuse me, I’ve got things to build.

    Greg McNeil

    January 2, 2015
    Uncategorized
  • I’d like to introduce myself.

    I’d like to introduce myself.

    Hello. My name is Stephen Kam. However, just about everyone calls me Kam. Maybe it’s because it is easier to pronounce “Kam” than it’s to decide if my name is pronounced “SteFan” or “SteVen.” Either way, I am excited to be publishing my first official blog post for 216digital!

    At 216digital, my primary responsibility is to consult, analyze, and deploy recommendations for our clients to grow their online businesses. I don’t think that it’s a coincidence that I landed in this profession after college. For as far back as I can recall, I have always been obsessed with the idea that with the right amount of education, work, and a little creativity I could turn something small into something much larger. This idea has taken many forms and shapes throughout my life.

    As a child, this idea first took from through my parents vegetable garden. While they saw scrumptious green, yellow, and red vegetables growing from the ground to eat, I saw an opportunity to pluck those vegetables and put them up for sale at the edge of my street. Later on in my youth, trading and selling football cards so I could acquire more valuable ones to sell on Ebay became my new passion. As my adolescence transitioned to teenage years, the internet truly became my playground. Specifically, I worked with my talented music loving friends to try and promote their work. Through research, analysis, and a little trial and error, I figured out the secret sauce to getting our videos at the top of the YouTube searches.

    I believe that all of this has led to me taking on the role of lead digital strategist at 216digital. As our company grows and the industry changes, I hope to bring to you, all of the best tips, tricks, news, and information about growing an online business that I possibly can. I am a huge believer in collecting as much educated information as possible to deploy appropriate actions. Through this blog, I hope to provide as much of that as possible to the reader. Until the next post, have a good day. By the way, She’s taken!

    Greg McNeil

    January 2, 2015
    Uncategorized
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