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What is Web Accessibility & Why is it Important?
Most of us can hardly conceive what life would be like without the internet. The ability to have the world at your fingertips or the click of a mouse. But what if you can’t use a mouse? What if you can’t see the screen of your computer or hear a video playing? As soon as […]
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Making the Internet Accessible – The History of Website ADA Compliance
ADA website compliance! It’s become a popular topic as of late, especially for business owners that have a website. But, it might surprise you to learn that ADA compliance has been around for quite some time. Its current popularity is a direct result of its evolving legal interpretations for what makes a website accessible. Below, […]
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Are ADA Overlays a Liability? Here’s What Accessibility Experts Had to Say
Lawsuits for websites that are not ADA complaint continue to threaten many internet businesses. These companies often turn to accessibility tools to quickly make their sites ADA compliant, thinking they’ll be protected from a lawsuit. Accessibility tools (screen overlays and widgets,) such as UserWay, AccessiBe, and AudioEye, work by adapting website content to users’ needs. […]
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The Small Business Marketing Guide to Surviving COVID-19
The coronavirus (COVID-19) has been a drastic agent of change across the globe. It’s forced us to adapt how we live and work to the new pandemic environment. If things go right and we flatten the coronavirus curve, we could be social distancing for quite a while. Already, this has put many small businesses in […]
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Marketing Meets the Age of eCommerce
In 2017, Cyber Monday shoppers raked in a record-breaking $6.59 billion dollars. It was recorded as the largest online shopping day ever with sales increasing 16.8% over the year prior. It even topped Black Friday online sales by $1.5 billion, if you can believe it. With numbers climbing each year, it will be interesting to […]
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5 SEO Metrics That Won’t Fail: The Recipe for A Good, Old-Fashioned Organic Listing
Between algorithms and techniques, SEO is constantly evolving in order to deliver the best results to users everywhere. With each and every update, best practices are changing and it is vital to stay on top of the game. The best way to remain relevant and become a front-runner with your content is to dedicate plenty […]
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SEO in 2018: Times They are a Changin’
A new year is upon us and with it a plethora of updates and algorithm changes to make you second guess your ranking methods. From Google’s surprise, mid-december Maccabee update to the FCC’s net neutrality repeal, 2017 was full of web-related shifts. So to help, we’ve compiled a list of some the best SEO & […]
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Black Friday Shopping: Is Your Online Business Ready?
America’s favorite shopping season is right around the corner and with it a barrage of online bargain shoppers. Is your site ready to handle the Black Friday shopping rush? If the answer is anything but yes, you may want to consider a quick preparatory revamp. Why? Because the year-end holiday season is not only the […]
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8 Features of Excellent Websites in 2017
By now many of us have earned our stripes in web surfing. We’ve experienced a countless number of websites, and are savvy enough to know which sites are well crafted and which could use a serious face-lift – usually within the first five seconds of a visit. But what is it that makes a website […]
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Google AMP Pages for Ecommerce – INFOGRAPHIC
Fast-loading product pages could make or break your conversion rate. As an independent ecommerce retailer, you know how tough it is to compete with the big boys. Amazon can outsell us all, and they can afford fast-loading mobile functionality at scale. Luckily, independent e-retailers can optimize their experiences to compete—and it’s cheaper than you might […]
