216digital

Designing To Maximize Conversion Rate: 14 Designers Talk Ecommerce Strategy

Written by Sarah Yeager

Ecommerce design is a unique beast in the web design world. Multiple factors--aesthetics, usability, brand message, and value proposition--must come together to create conversions. That's hard. How can web designers serve their ecommerce clients better? How can designers work strategically, …

B2B Ecommerce Trends: 9 Experts Discuss the Big Shift that’s Coming to B2B

Written by George Anderson

Whether it’s in the blogosphere, at conferences, or on social media, we’re hearing a lot about the growth of B2B ecommerce this year. B2B sales are moving from the phone line to online, and that has profound implications for both the …

106 Content Marketing Tips: The Big Book on Content Marketing

Written by George Anderson

The ULTIMATE Guide for Brands Who Want to Publish Brands are joining the content marketing frenzy every day. If you haven’t started practicing content marketing yet, it’s high time you did. But where do you start? How do you work …

How Link-Building Services Boost Your SEO — ANIMATED Infographic!

Written by George Anderson

The days of rocking SEO with spam links are over. Today’s SEO game is all about building high-quality, high-authority, contextual backlinks. Google is smarter than ever, and that means webmasters need to get on board. Link-building services ensure that your …

Visualizing the Future of Wearable Technology: Fashion/Tech Hackathon 2016

Written by Sarah Yeager

The 2016 Fashion/Tech Hackathon: Inspiration, Collaboration, Innovation! January 29th, 2016 marked the date for the third annual Fashion/Tech Hackathon at Kent State University. Students had 36 hours to compete in Northeast Ohio’s premier student technology innovation contest. This year, 216digital, …

Content Marketing for Local Business

Written by George Anderson

Editor's note: We first published this article in the Digital Marketing Pulse on Cleveland.com. It was so popular, we've republished it here. Content marketing is a bit of a buzzword these days—and for good reason. With the changes which the …

The Top 26 Women Designers Working Today

Written by George Anderson

In the early days, like everything else, design was a male-dominated profession. Today, women designers are changing the face of design with incredible innovation. At 216digital, we’re design connoisseurs. We thrive on innovative design thinking. We keep a pulse on …

The Whole Content Marketing Package: Using WordPress To The Fullest

Written by George Anderson

WordPress has only gotten more powerful in the last few years. The range of functionality and design that’s available in WordPress themes has increased dramatically. Gone are the days of WordPress blogs that are obviously “just another WordPress blog.” Today, …

Groundbreaking Infographic: Our Work for Berg Engineering

Written by George Anderson

These days, it’s hard to tell if infographics are still hot in marketing, or if they’ve started to cool off. Based on our research and extensive market testing for every client, we’ve formed an opinion: infographics are still hot—but only …

Google’s New Search Quality Rating System: What Does It Mean for Ecommerce?

Written by George Anderson

On 11/19/15, Google posted an update to their search quality rating guidelines. In the post, you’ll find a link to a PDF which provides instructions to Google’s search results raters. These are human users who rate the quality of results …

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