Recently, Google launched a new update to their AdWords Sitelinks, doubling up on the previous limit of four links to give users more relevant options when searching. This update also grants advertisers more real estate to direct users to other pages on their sites.
Following the traditional carousal format, these eight links will appear side-by-side when viewed on mobile or tablet; allowing users to easily swipe through sitelinks to find what they’re looking for.
So why the change?
This new update seems to be following Google’s trend of placing greater focus on enhancing users’ mobile experience.
From 2015 to 2017 alone mobile’s share of digital ecommerce has risen almost 12%. And with young shoppers increasingly choosing to make purchases directly on their mobile devices that number is expected to nearly double.
This means that pay-per-click advertisers now have new and growing opportunities to market their ads to mobile users.
How will it affect your bidding for mobile and tablets?
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