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  • Accessible Form Validation: A Developer’s Guide

    Forms are everywhere—login screens, signups, feedback surveys, checkout pages. They’re a cornerstone of user interaction on the web. But here’s the thing: if users can’t fill them out easily and accurately, your form isn’t just failing them—it’s failing your business.

    That’s where accessible forms come in. Accessible forms aren’t just about ticking boxes for compliance—they’re about creating better experiences for everyone. Whether someone is using a screen reader, navigating with a keyboard, or dealing with cognitive or motor disabilities, your form should guide, inform, and support them from first click to final submit.

    This guide will walk you through the essentials of accessible form validation, based on WCAG guidelines 3.3.1 through 3.3.4. No legalese—just practical advice you can implement today.

    Meet the Guidelines: WCAG 3.3.1 to 3.3.4

    Let’s simplify the four WCAG success criteria most relevant to form validation:

    • 3.3.1 Error Identification: If something goes wrong, users need to know what happened and where it happened.
    • 3.3.2 Labels or Instructions: Don’t make users guess. Tell them what’s required.
    • 3.3.3 Error Suggestion: If they make a mistake, suggest how to fix it. Don’t just point and shake your digital finger.
    • 3.3.4 Error Prevention: For serious forms (like taxes, legal documents, or financial data), build in checks to stop mistakes before they happen.

    Together, these guidelines form the foundation of truly accessible forms.

    Labeling: The First Step Toward Clarity

    Every good form starts with clear, semantic labeling. You’re not just adding text—you’re defining meaning and context for both users and assistive technologies.

    • Use the <label> element, and link it to the input with for="input-id" and id="input-id".
    • Place labels above the form field, not beside or inside. It’s easier to scan and better supported by screen readers.
    • Be concise but descriptive. Instead of “Name,” try “Full Name (First and Last).”

    Skipping proper labels is one of the fastest ways to make your form inaccessible—and one of the easiest problems to fix.

    Inline Error Messaging: Real-Time Feedback That Actually Helps

    Don’t let users fill out a whole form only to learn they messed up three fields. Inline validation catches issues in real time, helping users correct them before they submit.

    • Position error messages near the field—ideally right below or beside it.
    • Keep the language helpful and plain: “Password must be at least 8 characters.”
    • Use aria-live="polite" to announce error messages as they appear for screen readers.

    This creates accessible forms that support users proactively instead of punishing them after the fact.

    Don’t Skip aria-describedby

    Want to add help text, error messages, or extra instructions that screen readers can pick up? Use aria-describedby.

    This attribute lets you associate one or more descriptions with a form control. It’s a game-changer for accessible forms, especially when validation feedback or detailed guidance is involved.

    Example:

    <input id="email" aria-describedby="emailHelp emailError">
    <small id="emailHelp">We'll never share your email.</small>
    <span id="emailError">Email is required.</span>

    You can dynamically update which IDs are referenced based on validation state, ensuring that assistive tech users always get the right context.

    About Placeholders: Don’t Rely on Them Alone

    We’ve all seen it: fields with placeholder text like “Enter your email,” and no label in sight. Here’s the problem: placeholders disappear as soon as users start typing—and that’s bad news for accessibility.

    Use placeholders for examples, not for instruction.

    • ✅ “example@example.com” is fine.
    • ❌ “Enter your email address” as your only guidance? Not okay.

    Also, watch your contrast ratios. Light gray placeholder text on a white background might look trendy, but it can fail WCAG color contrast guidelines—especially for users with low vision.

    Smart Form Validation

    Validation is about more than catching errors—it’s about building trust. If your form is flaky, unclear, or inconsistent, users will bounce.

    • Use client-side validation (like HTML5 validation or JavaScript) for instant feedback.
    • Always back it up with server-side validation to catch anything missed and guard against malicious input.
    • Block submission until all required fields are valid—and clearly explain why a field isn’t.

    Whether it’s a missed checkbox or a mistyped phone number, your form should guide users toward fixing the issue—not leave them guessing.

    Crafting Helpful, Accessible Error Messages

    Bad error messages are like bad customer service: unhelpful, vague, and frustrating. Let’s fix that.

    • Be specific: “Username is required” > “Error.”
    • Never rely on color alone (like red borders) to indicate problems. Use symbols (like ❗), text, or both.
    • Keep error placement consistent—typically below the input or in the same visual region.
    • Use simple language. If someone has to decode your error message, it’s not helping.

    This clarity benefits everyone—from screen reader users to someone filling out your form on a noisy subway.

    Test It Like You Mean It

    Automated tools are great, but they only catch part of the picture.

    Start with:

    • Lighthouse for quick audits.
    • WAVE for spotting contrast or structural issues.

    Then go deeper:

    • Run through the form with keyboard only—can you reach and complete every field?
    • Try it with a screen reader (VoiceOver, NVDA, JAWS). Does it announce labels, instructions, and errors?
    • Ideally, test with real users with disabilities. There’s no substitute for lived experience.

    Accessible forms are never a “one-and-done” task. They’re a process—build, test, refine, repeat.

    Keep Moving Toward More Accessible Forms

    Every form you build is an opportunity to include—or exclude—someone. Whether it’s a simple newsletter signup or a detailed application, accessible forms ensure everyone gets a fair shot at completing the task.

    This isn’t just about compliance. It’s about craftsmanship. It’s about building smarter, kinder digital experiences—ones that don’t leave users behind.

    Need help building forms that meet WCAG standards and feel good to use? Connect with 216digital. We’ll help you create, audit, and refine accessible forms that work for every user—and every device.

    Greg McNeil

    April 18, 2025
    How-to Guides
    Accessibility, ADA Compliance, forms, How-to, WCAG, Web Accessibility, web development, Website Accessibility
  • What to Expect from an Accessibility Audit

    Running a business is no small feat. Between managing daily operations, keeping customers happy, and staying on top of your digital presence, it’s easy to overlook something like web accessibility. But in today’s world, where more users rely on assistive technology to browse online, accessibility is no longer optional—it’s essential.

    That’s where an accessibility audit comes in. It’s a smart, proactive step that helps you understand how well your website works for people with disabilities and where improvements are needed. It’s not just about avoiding legal trouble—it’s about creating a better experience for all your visitors.

    Let’s break it down so you know exactly what to expect.

    Why Accessibility Matters

    Reaching Every Visitor

    Web accessibility is about making sure everyone can use your website—no matter their ability. That includes people who rely on screen readers, keyboard navigation, or voice control, as well as those with visual, hearing, or cognitive challenges.

    A more accessible site leads to:

    • Better user experience
    • Improved search engine visibility
    • Increased customer trust

    It’s a win for your users and your business.

    Reducing Legal Risk

    ADA-related lawsuits over inaccessible websites are on the rise, and many target small to mid-sized businesses. In fact over 67% of lawsuits  in 2024 were targeting businesses with an annual revenue under $25 million or less. 

    These cases can be stressful and expensive—even if the issues weren’t intentional.

    A professional accessibility audit helps you spot and fix issues early, protecting your business while showing your commitment to inclusion.

    What Is an Accessibility Audit?

    An accessibility audit is a full review of your website to find any barriers that might stop people with disabilities from using it. These barriers could be anything from missing image descriptions to forms that don’t work with a screen reader.

    The audit is based on the Web Content Accessibility Guidelines (WCAG), which provide a clear set of standards for accessible web design. Following WCAG helps ensure your site meets legal requirements—and, more importantly, that it works for everyone.

    The Accessibility Audit Process: Step-by-Step

    Here’s what typically happens during a full accessibility audit:

    Initial Consultation & Scope Definition

    The process starts with a conversation. You and your audit team will review your website’s goals, user flows, and top-priority pages—like your homepage, checkout process, or contact form. This helps focus the audit on what matters most.

    Automated Testing

    Automated tools run quick scans to catch common issues like:

    • Missing alt text
    • Low color contrast
    • Improper heading order

    This is a great first step, but automated testing only catches part of the picture. That’s why manual checks are so important.

    Manual Evaluation

    Accessibility specialists then take a deeper look at your site. They’ll test things like:

    • Can users navigate with just a keyboard?
    • Are screen readers reading content in the correct order?
    • Do buttons and links have clear, accessible labels?

    Manual testing finds the issues that machines often miss—and ensures your site works for real people in real situations.

    User Testing with Assistive Technology

    In some cases, the team may bring in people who use assistive tools daily—like screen readers or alternative input devices—to test your site. Their feedback offers invaluable real-world insight that helps uncover problems no tool or developer could spot alone.

    Documentation of Findings

    Once testing is done, you’ll receive a report that includes:

    • A list of all issues
    • Where each problem exists
    • The specific WCAG criteria it violates
    • Visual examples and code references for clarity

    This report serves as your roadmap to fixing issues efficiently.

    Prioritization of Issues

    Not all issues are created equal. The audit team will help you prioritize based on the following:

    • How severe the issue is
    • How many users it might impact
    • Whether it poses a legal risk

    This lets you address the biggest barriers first and build a smart action plan moving forward.

    Remediation Recommendations

    Finally, you’ll receive clear, actionable guidance for fixing each issue. These recommendations will be tailored to your site’s platform, content, and team capacity. Some fixes might be quick, while others may take more planning—but you’ll know exactly what to do and where to start.

    What Happens After the Audit?

    Implementing Fixes

    After the accessibility audit, it’s time to put the findings to work. Your team—or a trusted partner like 216digital—can help implement those changes, making sure they align with best practices while preserving your brand’s design and functionality.

    Team Training

    To keep your site accessible over time, it helps to train the people who update it. That could mean a short session on how to use alt text or a checklist for adding new content. A little knowledge goes a long way in preventing future issues.

    Ongoing Monitoring

    Accessibility isn’t something you check off once and forget about. Websites are living things—they change, grow, and update over time. That means new accessibility issues can pop up without warning, especially as content is added or platforms evolve.

    That’s why regular monitoring is key. Running periodic scans, reviewing key pages, and staying alert to new barriers helps you maintain accessibility long after the initial audit. Tools like a11y.Radar, 216digital’s ongoing monitoring service, are designed to make this easier. It quietly keeps tabs on your site, flags issues early, and helps ensure your site stays in line with accessibility best practices—without the need for constant manual checks.

    Your Website’s Future Just Got Brighter

    A professional accessibility audit gives you more than just a report—it gives you peace of mind. It’s a smart, future-focused way to protect your business, improve your site, and welcome every visitor who comes your way.

    At 216digital, we specialize in helping small to mid-sized businesses make sense of accessibility. Our expert-led audits, clear documentation, and hands-on remediation support make the process easy to follow and effective to implement. We help you go beyond compliance—to a website that’s truly inclusive.

    If you’re ready to create a better experience for everyone and reduce your legal risk, let’s talk. A more accessible site isn’t just better for users—it’s better for business.

    Greg McNeil

    April 15, 2025
    Testing & Remediation
    Accessibility, Accessibility Audit, Accessibility testing, automated testing, manual audit, Web Accessibility, Website Accessibility
  • How to Use aria-describedby for Web Accessibility

    Have you ever looked at a form, seen the bold text or red borders, and instantly known what to do next? That’s because as visual users, we get a lot of clues from layout, color, and spacing. But for someone using a screen reader, those visual hints don’t exist. Instead, they rely on code—programmatic clues—to make sense of what’s on the screen.

    That’s where aria-describedby comes in. If you’ve ever struggled to make a form, button, or modal accessible, you’re not alone. aria-describedby is a powerful tool that helps users understand what’s happening—if you use it right.

    In this article, I’ll walk you through how to use aria-describedby the right way. We’ll go through practical code examples, real use cases, and common mistakes. I’ll also show you how it ties into making things like captions and subtitles more accessible, especially for users with assistive technology.

    Unpacking aria-describedby

    aria-describedby lets you link an element to other content that gives extra detail. It points to the ID(s) of one or more elements that contain helpful text. Think of it like this:

    • aria-labelledby gives something its name.
    • aria-describedby gives it extra explanation.

    If a screen reader sees an input with aria-describedby= "pw-hint", it will read the input label and the hint.

    Why It’s Important

    Used correctly, aria-describedby helps you meet the Web Content Accessibility Guidelines (WCAG) success criteria. It improves accessibility for users who rely on screen readers. It’s especially helpful when native HTML doesn’t cover all the information a user needs. This matters for users navigating complex interfaces—like forms, modals, or media players with captions and subtitles.

    When Should You Use aria-describedby?

    • Form fields: Add help text or error messages.
    • Buttons: Clarify what will happen, especially for destructive actions.
    • Dialogs/modals: Explain what the dialog is for.
    • Tooltips: Offer extra information without cluttering the interface.
    • Live status updates: Let users know when things change, like upload progress or loading indicators.

    aria-describedby can even support captions and subtitles in video players by giving extra context for the screen reader user, describing what’s happening beyond the visual content.

    When Not to Use It

    • If HTML already does the job (like using <label> or <fieldset>).
    • If it adds repetitive or unnecessary text.

    Code Walkthroughs: Real-World Examples

    Let’s get into some code. These examples show how to use aria-describedby in ways that make a real difference.

    Form Fields

    Password Requirements

    <label for="pw">Password</label>
    <input type="password" id="pw" aria-describedby="pw-hint">
    <p id= "pw-hint">Password must be at least 12 characters long and include a number.</p>

    Error Messages

    <label for="email">Email address</label>
    <input type="email" id="email" aria-invalid="true" aria-describedby="email-error">
    <p id="email-error" class="error">Please enter a valid email address.</p>

    Multiple Descriptions

    <input type="text" id="username" aria-describedby="username-req username-tip">
    <p id="username-req">Must be at least 8 characters.</p>
    <p id="username-tip">Displayed on your profile.</p>

    Buttons

    Destructive Action Explanation

    <button aria-describedby="delete-desc">Delete Account</button>
    <p id= "delete-desc">This will permanently remove your account and all data.</p>

    Dialogs and Modals

    Accessible Dialog

    <div role="dialog" aria-modal="true" aria-labelledby="dialogTitle" aria-describedby="dialogDesc">
      <h2 id="dialogTitle">Confirm Deletion</h2>
      <p id= "dialogDesc">This action is permanent and cannot be undone.</p>
    </div>

    Tooltips and Live Regions

    Accessible Tooltip

    <input type="text" id="first" aria-describedby="tip1">
    <div id="tip1" role="tooltip">Optional field.</div>

    Status Messages

    <div aria-describedby="upload-status">
      <input type="file" onchange="showUploadStatus()">
      <div id="upload-status" aria-live="polite">Uploading...</div>
    </div>

    These techniques can also apply to custom media players. You can use aria-describedby to point to captions and subtitles that are visible on screen but also need to be announced programmatically.

    Common Mistakes to Avoid

    • Too Many Descriptions: Linking to 3 or 4 IDs might overwhelm users.
    • Broken References: Make sure every ID you point to actually exists.
    • Redundant Content: Don’t repeat what’s already in the label.
    • Timing Issues: Don’t change the text dynamically during focus unless absolutely necessary.
    • Inconsistent Patterns: Keep your approach consistent across similar components.

    Best Practices for Effective Implementation

    • Write Clear Descriptions: Keep them short, useful, and easy to understand.
    • Avoid Jargon: Explain things in plain language.
    • Keep Descriptions Visible: If possible, don’t hide the text—what helps screen reader users can help sighted users, too.
    • Use Native HTML First: ARIA is a supplement, not a substitute.
    • Test Often:
      • Use screen readers like NVDA, JAWS, and VoiceOver.
      • Test in browsers like Chrome, Firefox, and Safari.
    • Stay Consistent:
      • Create reusable components.
      • Document your design patterns.
      • Automate accessibility checks.

    This also applies to any content with captions and subtitles—they should be clearly described in a way that works for both visual and non-visual users.

    Beyond the Code: Organizational Tips

    • Code Reviews Should Include Accessibility
    • Use Linters and Audits: Tools like Google Lighthouse or  WAVE to catch ARIA  barriers.
    • Add Accessibility to Your QA Checklist
    • Train Your Team: Make sure everyone knows what ARIA does and doesn’t do.

    If you’re building tools with captions and subtitles, include accessibility from the start. Don’t bolt it on later.

    Accessible Descriptions, Better UX

    aria-describedby is one of those quiet heroes of accessibility. It helps fill the gaps between what users see and what assistive tech can tell them.

    Used well, it improves the user experience for everyone—not just people using screen readers. It’s especially helpful in forms, dialogs, and anything with captions and subtitles, where the added context can be critical.

    So remember: use aria-describedby intentionally, test it thoroughly, and keep your patterns consistent. And if your team needs help making your site or app more accessible, 216digital offers expert guidance to help you meet compliance standards—while creating a better experience for all users.

    Let’s keep building an internet that works for everyone. One line of code at a time.

    Greg McNeil

    April 11, 2025
    How-to Guides
    ARIA, aria-describedby, How-to, Web Accessibility, web developers, web development, Website Accessibility
  • Judge Pushes Back on Serial ADA Plaintiffs

    The Americans with Disabilities Act (ADA) was enacted in 1990 to prohibit discrimination against people with disabilities. Over the years, it’s helped make public spaces—including digital environments—more accessible to everyone. However, the rise of serial ADA plaintiffs—individuals who file dozens or even hundreds of lawsuits—has raised serious concerns among business owners and judges alike. Some of these cases appear less about securing genuine accessibility improvements and more about generating quick financial settlements.

    Recently, a federal judge pushed back against this growing trend, signaling that the courts are beginning to question the motives and tactics of some serial ADA plaintiffs. This shift could mark a turning point for businesses frustrated by opportunistic lawsuits. But it doesn’t mean business owners can relax when it comes to ADA compliance—especially online.

    In this article, we’ll explore what serial ADA litigation looks like, why businesses risk non-compliance in the first place, how a recent judge’s ruling might change the game, and what proactive steps businesses can take to protect themselves. We’ll also show how partnering with a firm like 216digital can ensure your digital properties are accessible and legally compliant.

    What Are Serial ADA Plaintiffs?

    A serial ADA plaintiff is someone who files multiple lawsuits under the ADA, often targeting small businesses for alleged accessibility violations. While the ADA is a civil rights law that rightly empowers individuals to hold businesses accountable, these serial filings usually follow a pattern:

    • Rapid-fire lawsuits: Dozens of complaints are filed in a short period, often by the same attorney.
    • Low-hanging claims: Plaintiffs target minor infractions, such as font contrast issues or missing alt text on websites.
    • Settlement-focused: Lawsuits are usually resolved with monetary settlements rather than actual accessibility improvements.

    These actions put a financial strain on small and mid-sized businesses, many of which settle to avoid legal fees—even if they were unaware of the issues or were actively working toward compliance.

    Why Do Businesses Risk ADA Non-Compliance?

    Many business owners want to do the right thing, but digital accessibility often falls through the cracks for a few reasons:

    • Lack of awareness: Some companies don’t realize ADA applies to their websites, not just physical locations.
    • Complex regulations: Accessibility laws and standards like WCAG (Web Content Accessibility Guidelines) can be difficult to interpret without expert guidance.
    • Limited budgets: Small businesses may not have the resources to hire in-house accessibility experts.
    • Inconsistent enforcement: Until recently, the legal system’s tolerance for serial plaintiffs made compliance seem like an expensive guessing game.

    Unfortunately, ignorance of the law doesn’t exempt businesses from lawsuits—especially when aggressive litigants are actively seeking out violators.

    Judge Cogan Pushes Back: A Turning Point?

    In a recent case, federal Judge Cogan of California dismissed multiple web accessibility lawsuits brought by a serial plaintiff, citing a lack of standing and evidence of genuine harm. The court noted that the plaintiff had filed over 50 nearly identical lawsuits against small businesses, often without ever intending to visit or interact with them in any meaningful way.

    Judge Cogan questioned whether the plaintiff had suffered real injury or was simply using the ADA as a tool to generate settlements. The ruling emphasized that the purpose of the ADA is to promote meaningful access, not to enable exploitative litigation.

    This decision doesn’t make digital accessibility any less important—but it sends a clear message: the courts are starting to scrutinize the intentions behind ADA lawsuits. It’s a warning to serial plaintiffs and an opportunity for businesses to address compliance proactively rather than react to legal threats.

    Practical Steps to Avoid Being Targeted

    Whether or not the courts are curbing serial litigation, businesses should take real accessibility seriously. Here are steps to protect your brand, reduce legal risk, and create better experiences for all users:

    1. Conduct a Professional Accessibility Audit

    Start by identifying what accessibility issues exist on your website. Automated tools can catch some problems, but a full audit—especially one that includes manual testing with assistive technologies—is the gold standard.

    2. Fix the Most Common Accessibility Errors

    Serial plaintiffs often target:

    • Missing alt text on images
    • Poor color contrast
    • Inaccessible navigation menus
    • Improper heading structures
    • Forms that can’t be completed with a keyboard

    Addressing these issues can significantly lower your risk of being sued.

    3. Document Your Accessibility Efforts

    Even if your site isn’t perfect, showing that you’re making active efforts can make a difference in court. Keep records of audits, remediations, and ongoing updates.

    4. Stay Informed on Legal Requirements

    Accessibility standards evolve. Staying up to date on WCAG guidelines and DOJ updates to ADA interpretations is essential to maintaining long-term compliance.

    5. Implement Ongoing Monitoring

    Accessibility isn’t a one-and-done project. Use tools like a11y.Radar, offered by 216digital, to continuously monitor and address new issues before they become problems.

    How 216digital Helps You Stay Accessible—and Lawsuit-Proof

    At 216digital, we specialize in helping businesses of all sizes navigate the often-confusing world of digital accessibility. We go beyond automated scans and generic checklists to provide comprehensive, real-world accessibility services that keep you compliant and reduce your legal exposure.

    Our Services Include

    • Phase 1 Risk Mitigation: We identify and fix the most high-risk accessibility issues that could attract serial ADA plaintiffs.
    • Phase 2 Real-World Accessibility: We use screen readers, keyboard-only navigation, and other assistive technologies to test your site like real users do.
    • a11y.Radar Monitoring: Our proprietary service provides ongoing accessibility monitoring and alerts, ensuring your site stays compliant even as content changes.
    • Accessibility Consulting and Training: We don’t just fix your website—we empower your team with the knowledge and tools to maintain accessibility long-term.

    By working with 216digital, you’ll avoid frivolous lawsuits and create a better online experience for all your users, including those with disabilities.

    Final Thoughts

    The recent judicial scrutiny of serial ADA plaintiffs is a promising development for business owners who feel trapped between doing the right thing and defending against exploitative lawsuits. But make no mistake: web accessibility still matters—and compliance is still your responsibility.

    Rather than playing defense after a lawsuit hits your inbox, you can take a proactive approach that protects your business, supports your customers, and aligns with the original spirit of the ADA.

    Let 216digital help you stay compliant, reduce risk, and deliver a more accessible web experience for everyone.

    Need help getting started?

    Contact 216digital today for a professional web accessibility audit and find out how we can help you safeguard your digital presence from serial ADA plaintiffs.

    Greg McNeil

    April 10, 2025
    Legal Compliance
    Accessibility, ADA Lawsuit, Web Accessibility, Website Accessibility
  • How 216digital Makes Accessibility Remediation Simple

    If you’re a small or mid-sized business owner, you’ve probably heard stories about other businesses getting hit with ADA (Americans with Disabilities Act) web accessibility lawsuits. Often, these lawsuits come out of nowhere, catching website owners by surprise. You might not even know what you did wrong, why your site was targeted, or how to fix it. It’s frustrating, and it’s scary. Even if you haven’t faced a lawsuit yet, you could be worried about your level of risk. Nobody wants a legal headache—especially not when you’re already juggling everything else that goes into running a business.

    Here at 216digital, our goal is to change the conversation around web accessibility. We help small to mid-sized businesses protect themselves from costly accessibility lawsuits while also making websites more inclusive for everyone. Instead of quick fixes that only look good on the surface, we focus on lasting solutions through real accessibility remediation. By partnering with us, you’re not just avoiding legal trouble—you’re also improving every visitor’s experience on your site. Good access equals good business.

    In this article, we’re going to break down what web accessibility actually means, how our services work, and why our people-focused approach sets us apart from companies that might rely on short-term, fear-based tactics. We’ll also show you how to schedule a free ADA briefing so you can gain clarity on your level of risk and figure out the next steps to make your site welcoming to all.

    What Is Web Accessibility, Really?

    Understanding the Basics

    The term “web accessibility” can feel intimidating if you haven’t delved into it before. But when you boil it down, it’s quite straightforward: web accessibility means designing and updating your website so that people with disabilities can use it just as smoothly as everyone else. This includes visitors who use screen readers, rely on keyboard navigation, need larger text, or have other accessibility requirements.

    Accessibility Helps Everyone

    Making a site more accessible often has bonus benefits for everyone. For example, clearer website structure can improve your overall user experience, boost your SEO (search engine optimization), and make your site more user-friendly across different devices. In other words, meeting accessibility standards isn’t just about legal risk—it’s also about creating a smoother experience for all your visitors. That’s why accessibility remediation is such a critical part of a business’s digital strategy.

    The Problem: Why Lawsuits Are Happening

    Why the Legal Risk Is Growing

    Over the past few years, courts have increasingly treated websites as “places of public accommodation,” meaning they fall under rules that require them to be accessible to people with disabilities. This has led to a spike in legal actions against businesses—some well-intentioned (from people who genuinely can’t access certain sites) and others more opportunistic, aiming to force quick settlements.

    Proactive Prevention with Remediation

    Either way, if your website has accessibility barriers, you could end up with a lawsuit or a demand letter. That often means paying lawyer fees, making sudden updates to your site under intense time pressure, and dealing with stress you never saw coming.

    At 216digital, our approach is all about preventing these problems before they happen. Through comprehensive accessibility remediation, we don’t want you to face that unexpected expense or crisis moment. Instead, we want to set you up for success by making sure your site meets recognized accessibility standards in a thorough, sustainable way.

    How 216digital Helps You Meet Accessibility Standards

    1. Risk-First Approach: Stop Lawsuits Before They Start

    When you bring us on board, we don’t just run a quick scan of your site and hand you a list of potential problems. A quick list is a start, but it doesn’t actually fix anything. Instead, we take a risk-first approach. We identify the areas of your site most likely to trigger a lawsuit and tackle them right away. This rapid response significantly reduces your potential exposure.

    From there, we proceed through the rest of your site, ensuring all content and functions align with trusted accessibility standards. That way, you’re not left vulnerable to new complaints popping up in the future. That’s the difference between surface-level adjustments and meaningful accessibility remediation.

    2. Full WCAG Implementation (The Gold Standard for Accessibility)

    If you’ve done even a little reading on accessibility, you’ve likely seen mention of WCAG (Web Content Accessibility Guidelines). Judges, lawyers, and advocacy groups generally refer to WCAG 2.1 for determining whether a site is accessible. These guidelines cover areas like color contrast, text size, navigation, labels, and much more—essentially the nuts and bolts of a properly accessible website.

    At 216digital, we don’t guess at what might be acceptable; we follow a systematic process to ensure your site aligns with WCAG 2.1 AA standards. We conduct thorough manual reviews along with automated checks to verify real-world accessibility, not just box-ticking. Our team’s hands-on accessibility remediation work results in a site that is recognized as accessible by the broader web community.

    3. Ongoing Monitoring with a11y.Radar

    A frequent misconception is that fixing accessibility barriers is a one-time job. In reality, websites are ever-evolving. You add new pages, adjust your site design, or change your content management system. Each of these updates can unintentionally introduce fresh barriers or break fixes you’ve made in the past.

    That’s why we built a11y.Radar. It’s our specialized monitoring tool that consistently keeps an eye on your site, even after you’ve addressed the initial round of accessibility issues. a11y.Radar periodically checks if new problems have cropped up or if previously fixed areas have broken. With this in place, your accessibility remediation efforts stay intact, and you can relax, knowing you’re not being blindsided by hidden hurdles.

    4. Hands-On Guidance and Support

    Technical expertise is crucial, but we believe that easy-to-understand communication is just as important. Our team provides one-on-one support and guidance, answering questions you have about accessibility guidelines, legal implications, and the practical steps to ensure your site meets the right standards.

    • Plain-Language Explanations: We won’t drown you in legal or tech jargon.
    • Training Resources: If your developers or content team need training to maintain accessibility remediation practices, we’re happy to help.
    • Personalized Assistance: Every website is different, so we don’t force you into a cookie-cutter solution.

    We want you to feel confident about your site’s accessibility, not left in the dark about what’s happening behind the scenes.

    Why We’re Different from Other Accessibility Companies

    We’re Not Selling Fear—We’re Solving a Real Problem

    Let’s be honest: lawsuits are a genuine risk, and the ADA is taken seriously in court. But 216digital’s mission is to educate you, not terrify you. We want to give you a clear understanding of what’s at stake and how you can proactively protect your business. Scare tactics aren’t our style. Instead, we rely on proven, professional accessibility remediation to resolve real issues.

    No Overlays, No Shortcuts

    Some companies push accessibility “overlays” that claim to magically solve every potential issue. While these might address a few surface-level features (like text resizing or color contrast toggles), they rarely fix deeper code-level or structural issues—and sometimes even introduce new difficulties.

    At 216digital, our philosophy is to fix your site at the source. We go into the code and address each issue thoroughly. Yes, it’s more work. But the results are genuine and reflect real progress that stands the test of time. That’s the power of full-scale accessibility remediation.

    We’re a Small Team That Cares

    We’ve been around for more than 25 years. In that time, we’ve supported hundreds of businesses across industries, from e-commerce shops to local service providers. We know what it’s like to run a small or medium-sized business, and we treat your goals and concerns with respect. We’re also proud to say we’re a tight-knit crew. When you call us, you’ll speak to real people who care about your success—and who care deeply about getting your accessibility remediation right.

    Ready to Talk? Let’s Schedule Your ADA Briefing

    Worried your website might have accessibility barriers? Not sure if you’re at risk for a lawsuit? We offer a free ADA briefing to help you figure out your next move. It’s a no-pressure conversation where you’ll learn what’s really happening on your site and how we can help.

    • Site Assessment: We take a basic look at your site to spot any glaring red flags.
    • Risk Overview: We talk about possible risks that could leave you open to legal action.
    • Options & Timeline: We lay out what solutions might look like, with a sense of how long and how much effort they might take.

    We’re not here to push a sales pitch—just to share our expertise and help you make the best decision. If you decide to work with us, awesome! If not, at least you’ll walk away with a clear understanding of your situation and how to move forward.


    If you’re ready to stop wondering about your site’s accessibility status and start taking proactive steps, reach out to schedule your free ADA briefing. We’ll explain everything you need to know in a straightforward, understandable way. Fill out our contact form below  or schedule online today at 216digital.com/ada-briefing. We can’t wait to hear from you and show you how simple real accessibility remediation can be.

    Greg McNeil

    April 7, 2025
    Testing & Remediation
    Accessibility, Accessibility Remediation, Accessibility testing, automated testing, Web Accessibility, Web Accessibility Remediation, Website Accessibility
  • eCommerce Accessibility: Cart & Checkout Best Practices

    As a front-end developer, you already know how much the small stuff matters—clear labels, logical tab order, and meaningful feedback. These details don’t just polish the experience; they make the difference between a site that works for everyone and one that silently shuts people out. When it comes to eCommerce accessibility, gaps tend to show up in the usual suspects: shopping carts, forms, payment flows, and filters.

    Below, we’ll explore common eCommerce accessibility gaps and show you how to fix them. You’ll see examples of HTML and ARIA attributes that make a real difference in usability—without requiring you to overhaul your entire site. Just clean, thoughtful code that helps your work reach more people, the way it’s meant to.

    Why Accessibility Matters in E-Commerce

    Better eCommerce accessibility results in a better user experience. When you streamline navigation, label form fields properly, and offer multiple payment methods, you’re benefiting everyone, not just shoppers with disabilities. You’re also opening your doors to more customers, including those who use screen readers, have limited mobility, or simply prefer an intuitive layout.

    Beyond enhanced usability, there’s also the legal side. Lawsuits related to eCommerce accessibility are on the rise. Addressing accessibility from the start can help reduce legal risks, but the bigger win is ensuring all potential customers feel welcome in your store.

    eCommerce accessibility often breaks down at a few critical points:

    • Shopping carts with unclear or missing labels.
    • Forms and checkouts that don’t offer proper error messages.
    • Payment flows that are dependent on inaccessible CAPTCHAs or limited payment methods.
    • Product filters that are keyboard-incompatible or lack clear feedback.

    If you’re a developer responsible for these features, you’re in the perfect position to fix these problems. A few strategic lines of code or well-placed attributes can help transform a confusing checkout into a seamless experience for all.

    Making Your Shopping Cart Work for Everyone

    Add Clear Labels (Yes, Even for Buttons)

    It’s a common oversight to have buttons or icons without descriptive text. Screen readers can’t interpret an icon unless you provide an aria-label or similar attribute. Give every button clear text or an invisible descriptor for assistive tech.

    <button aria-label="Remove item from cart">
      Remove
    </button>

    This simple step ensures that anyone using a screen reader knows exactly what action they’re about to take.

    Let People Update Cart Items Without Guesswork

    Quantities, item removals, and other cart updates should be straightforward. If you’re using a numeric input, label it properly so a screen reader user knows what they’re adjusting.

    <label for="quantity">Quantity:</label>
    <input type="number" id="quantity" name="quantity" min="1" value="1">

    When quantity fields are clearly labeled and keyboard-friendly, customers can adjust items easily—no mystery involved.

    Show Helpful Feedback When Things Go Wrong

    Errors happen: maybe a shopper enters an invalid quantity or tries to remove an item that’s no longer in stock. Instead of reloading the entire page (and frustrating users), use an aria-live region to announce errors in real-time:

    <div role="alert" aria-live="assertive">
      Error: Please enter a valid quantity.
    </div>

    This alerts people using screen readers without forcing them to refresh or hunt for an error message.

    Shipping Forms That Are Easy to Use (and Easy to Navigate)

    Use Straightforward, Consistent Labels

    Forms can become confusing if users aren’t sure what to type. Proper <label> tags tied to the correct inputs make a huge difference for both sighted customers and those using assistive tech.

    <label for="address">Shipping Address:</label>
    <input type="text" id="address" name="address">

    When labels are descriptive and consistent throughout the form, everyone knows exactly what information to provide.

    Make Sure Users Can Tab Through Fields Logically

    Keyboard-only users often navigate by pressing the Tab key. If your form fields aren’t in a logical sequence, they’ll jump around unpredictably. Paying attention to the natural DOM order is usually enough, but if you must alter it, use tabindex carefully.

    Show Errors Clearly and Offer Suggestions

    Generic error messages like “Invalid input” force users to guess what they did wrong. Instead, offer specific guidance so people know exactly how to fix the issue:

    <div role="alert">
      Error: ZIP code must be five digits.
    </div>

    This clarity benefits everyone, speeding up the checkout process and reducing frustration—two big wins for eCommerce accessibility.

    Designing a Payment Flow That’s Smooth and Inclusive

    Offer More Than One Way to Pay

    Variety in payment methods—credit cards, PayPal, Google Pay, Apple Pay, etc.—ensures different shoppers can complete purchases in a way that suits them. Some assistive technologies work better with certain payment platforms, so having options expands your customer reach.

    If You Use CAPTCHAs, Make Them Accessible

    Nothing derails a checkout faster than an inaccessible CAPTCHA. If possible, rely on server-side checks. If you do need a CAPTCHA, consider offering an audio version or a more user-friendly alternative. This prevents people with disabilities from being locked out at the final step of their eCommerce accessibility journey.

    Choose Accessible Payment Gateways

    Third-party payment platforms can introduce new accessibility issues. Do a quick review to ensure any external gateway meets basic WCAG standards and is compatible with screen readers and other assistive tools. Even the best checkout flow can fail if the final payment step isn’t accessible.

    Don’t Let Product Filters Be a Barrier

    Make Filters Keyboard-Friendly

    Checkboxes, sliders, and dropdowns all need to be navigable via keyboard. That means ensuring users can Tab to each control, use arrow keys for sliders, and press Enter or Space to toggle checkboxes or confirm a selection.

    Let Users Know What Filters Are Applied

    Always make it clear which filters are currently active, both visually and programmatically (via ARIA attributes). This helps sighted users and people using screen readers track their selections and remove or adjust filters easily.

    Stick to Native HTML Controls When Possible

    While custom-styled checkboxes and radio buttons can look appealing, they often introduce accessibility quirks. Native HTML elements are easier to make accessible:

    <fieldset>
      <legend>Filter by Size</legend>
      <label><input type="checkbox" name="size" value="small"> Small</label>
      <label><input type="checkbox" name="size" value="medium"> Medium</label>
      <label><input type="checkbox" name="size" value="large"> Large</label>
    </fieldset>

    You can style them to fit your brand while ensuring they work out of the box for most assistive tech. It’s one of the easiest ways to improve eCommerce accessibility.

    Testing and Validating Your Work

    Start with Automated Tools (But Don’t Stop There)

    Tools like Google Lighthouse and  WAVE are great starting points. They scan for many common issues, but automated tests can’t cover everything, especially more nuanced user interactions.

    Test Manually with Real Assistive Tech

    Grab a screen reader like NVDA (Windows) or VoiceOver (Mac). Try using only your keyboard to navigate the site. This hands-on approach reveals a lot about real-world usability that automated checks might miss—especially in areas related to eCommerce accessibility.

    Get Feedback from Real Users

    If you can, involve people with disabilities in your testing. Their direct experience helps pinpoint issues you might never notice on your own. Real-world feedback is invaluable for refining the shopping journey.

    Small Fixes, Big Impact

    Building an accessible eCommerce site doesn’t require a complete overhaul. Most improvements, like adding clear labels or structuring forms properly, are quick, incremental changes in your code. These small fixes can significantly enhance the experience for shoppers who rely on assistive technology—and often make the site more pleasant for everyone else as well.

    If you want more detailed guidance or an expert review, there are plenty of resources on WCAG and web.dev. You can also team up with 216digital, where we specialize in making sure online stores meet eCommerce accessibility standards from start to finish. Whether you need help with checkout flows, product filtering, or a full-site audit, our team is here to ensure every shopper can complete their purchase with ease.

    Remember: inclusive design isn’t just a checkbox—it’s a mindset. By prioritizing eCommerce accessibility at each step of your development process, you’ll build online shopping experiences that truly welcome everyone. And that’s good business for everyone involved.

    Greg McNeil

    April 4, 2025
    How-to Guides
    Accessibility, ecommerce website, How-to, WCAG Compliance, Web Accessibility, web developers, web development, Website Accessibility
  • Alt Text or Image Description? Why Accessibility Comes First

    “Should you optimize for SEO or accessibility?” That’s the wrong question.

    Let’s be honest—there’s a lot of confusion floating around online, especially on social media, about the difference between alt text and image descriptions. Some folks say you should cram keywords into alt tags. Others say just describe the image “vaguely” for the algorithm. Neither approach helps real people—and they don’t help your brand either.

    This article clears things up. We’ll break down the key differences between alt text and image descriptions, explain how both support accessibility and SEO (yes, both!), and offer practical ways to use them well. The goal? Helping you create content that’s not just searchable, but actually usable—for everyone.

    Because putting accessibility first doesn’t mean you have to sacrifice SEO. In fact, it means building digital spaces that work better for all users, including search engines.

    What Is Alt Text?

    Alt text—short for alternative text—is the text you add in HTML to describe an image. It looks something like this:

    <img src="pancakes.jpg" alt="Pancakes" />

    This little string of text has a few big jobs:

    • It shows up if an image doesn’t load.
    • It tells screen readers what the image is for users who can’t see it.
    • It can help with SEO if written well—but that’s not its main job.

    Alt text is usually short and direct. Think “Chocolate cake on a plate” or “Man typing on laptop.” It’s added when you upload images to your website, blog, or CMS.

    But here’s the catch: alt text can be too short. It doesn’t always provide enough detail, especially if you’re trying to convey mood, emotion, or complex ideas.

    That’s where image descriptions come in.

    What Are Image Descriptions?

    An image description is a fuller explanation of what an image shows. It’s like telling a story with words instead of just naming what’s in the picture.

    Here’s an example:

    Alt Text: “Pancakes”

    Image Description: “A tall stack of fluffy pancakes covered in golden syrup, powdered sugar, and slices of fresh strawberries and bananas on a white ceramic plate.”

    See the difference?

    Image descriptions give blind or visually impaired users a more complete picture of what everyone else sees. They may appear near the image in the caption, in surrounding content, or even inside ARIA labels for complex visuals like graphs or maps.

    In short: alt text gives a label. Image descriptions give life.

    Alt Tags vs. Image Descriptions: Key Differences

    Let’s break this down side by side:

    Alt TagsImage Descriptions
    Short, a few wordsFull sentences
    Placed in code (alt="")In visible content or metadata
    Helps screen readersHelps screen readers and gives more context
    SEO-friendlySEO-friendly
    Often auto-generatedOften auto-generated

    Think of alt tags as headlines. Image descriptions? They’re the full story.

    How Image Descriptions Support Both Accessibility and SEO

    Here’s the good news: you don’t have to choose between helping people and helping search engines. Done right, an image description does both.

    Let’s say you’re a restaurant. Here’s an example of an image description could look:

    “A stack of pancakes from Alexa’s Pancake House, topped with maple syrup, whipped cream, and sliced strawberries.”

    This gives a full visual for screen reader users and includes relevant keywords (like your business name) in a natural way.

    No stuffing. No tricks. Just useful, clear, descriptive writing.

    Tips

    • Keep your writing simple and honest.
    • Use your keyword (like image description) naturally—don’t overdo it.
    • Don’t sacrifice clarity for search performance. Do both.

    SEO Pitfalls That Undermine Accessibility

    Now let’s talk about what not to do.

    Some people think alt text is a great place to dump keywords. That’s a big accessibility mistake. Imagine using a screen reader and hearing:

    “Pizza, best pizza, NYC pizza, cheap pizza, pizza restaurant.”

    Helpful? Nope. Just frustrating.

    Here’s What to Avoid

    • Keyword packing in alt attributes.
    • Using phrases that don’t describe the actual image.
    • Ignoring image descriptions altogether.

    A Better Approach

    • Use short, honest alt text.
    • Add rich image descriptions nearby for complex images.
    • Use filenames, captions, and surrounding text to support SEO goals.

    Why Accessibility Must Come First

    Yes, SEO matters. But accessibility should always come first.

    Why?

    Because someone who is blind, low-vision, or has a cognitive disability deserves to understand your content just like everyone else. Accessibility means inclusion. It also means better design for all users—including those with slow connections, temporary impairments, or different learning needs.

    And let’s not forget: choosing accessibility shows what your brand stands for.

    It’s not just for websites either. Platforms like Instagram, Pinterest, and TikTok are full of visuals. People with disabilities use them every day. They deserve full, rich image descriptions too.

    Best Practices for Writing Accessible Image Descriptions

    Here’s how to get it right:

    1. Keep It Clear and Concise: Avoid long, rambling sentences. Use plain language.
    2. Be Contextual: What’s the purpose of the image? What matters in this moment?
    3. Use Natural Language: Don’t write like a robot. Imagine you’re explaining the image to a friend who can’t see it.
    4. Use Both When Needed: For things like infographics or charts, use a short alt tag and include a detailed image description nearby.
    5. Test with Screen Readers: Listen to how your image description sounds aloud. Would someone understand it without seeing the image?

    The Role of Content Creators, Developers, and Marketers

    Creating accessible content is a team effort.

    • Writers and Content Creators: Should know how to write clear image descriptions that include important context.
    • Developers and Designers: Need to code alt attributes properly and make sure screen readers work well on their platforms.
    • Marketers and SEO Pros: Can drive results while still being inclusive. Collaboration with accessibility experts is key.

    A Better Internet Starts with Better Habits

    Here’s the takeaway: You can do both. But accessibility has to come first.

    At 216digital, we believe digital accessibility isn’t optional—it’s part of building a better internet. Every well-written image description, every thoughtfully placed alt tag, every small decision adds up.

    Not sure if your site is truly accessible? Wondering what your legal obligations are under the ADA?

    We can help. Schedule an ADA Accessibility Briefing with our team. It’s your first step toward a more inclusive, compliant, and trustworthy online presence. Let’s build something better—together.

    Greg McNeil

    April 3, 2025
    How-to Guides
    Accessibility, Alt text, image description, SEO, WCAG, Web Accessibility
  • AI Accessibility Platform or Just an Overlay?

    The digital accessibility space is flooded with promises. Some companies advertise sleek, one-click solutions to fix web accessibility issues overnight. They now call themselves an “AI accessibility platform” rather than what they truly are: overlays.

    It sounds good. Who wouldn’t want artificial intelligence to solve complex compliance problems automatically? But here’s the catch: most of these so-called AI accessibility platforms are just rebranded overlays—front-end widgets that apply a visual layer over a website to appear accessible. They rarely address the root issues. Even worse, they can give businesses a false sense of compliance and leave disabled users frustrated.

    What Is an Overlay, Really?

    A web accessibility overlay is a third-party tool that’s added to a site through a snippet of JavaScript. It tries to modify the user experience dynamically. Common features include contrast toggles, font size adjustments, keyboard navigation enhancements, and screen reader fixes.

    These overlays are easy to install and often marketed as a quick path to ADA or WCAG compliance. Some now claim to use AI to identify and fix accessibility issues in real-time. But while the buzzword changed, the fundamental technology hasn’t.

    The AI Smokescreen

    Labeling a product as an “AI accessibility platform” gives it an air of sophistication. But in many cases, artificial intelligence plays a minimal role—or none at all. Even when developers use AI to detect accessibility issues, it still can’t replace expert human review or hands-on code-level remediation.

    Here’s why that matters:

    • AI can miss context. It may detect that an image lacks alt text but can’t determine if the description is meaningful.
    • AI can’t restructure content. Accessibility isn’t just about fixing what’s visible—it’s also about semantic structure, logical flow, and proper HTML.
    • AI can’t interpret intent. True accessibility requires understanding the purpose of design and interaction elements. That takes human judgment.

    In short, AI might help flag issues, but it can’t fix them at scale with the nuance needed for real-world usability.

    The Real Risks of Relying on Overlays

    Many businesses adopt AI accessibility platform, believing they’re safe from lawsuits. They’re not. In fact, overlays are now being cited in accessibility lawsuits. Plaintiffs and advocacy groups argue that these tools are ineffective and even obstructive.

    The risks include:

    • Legal exposure. Courts have increasingly ruled that overlays do not ensure ADA compliance. Plaintiffs with disabilities have successfully sued companies using these tools.
    • Bad UX for disabled users. Overlays can conflict with screen readers, override user settings, or interfere with native assistive tech.
    • False security. Businesses relying on accessibility widgets might mistakenly believe they’re protected, overlooking critical accessibility issues that thorough audits and remediation would easily identify. In fact, in 2024 alone, 1,023 companies using accessibility widgets on their websites faced lawsuits.

    What Real Accessibility Looks Like

    True digital accessibility is not a checkbox or a plugin. It’s a commitment to inclusivity that starts in your codebase. That means:

    • Semantic HTML structure
    • Meaningful alt text
    • Keyboard navigability
    • Proper ARIA roles
    • Logical content order
    • Form labels and error identification

    These elements can’t be patched with JavaScript after the fact. They have to be built into the foundation of your site.

    Expert-Led Accessibility Works

    This is where companies like 216digital come in. Unlike overlay vendors, 216digital doesn’t promise overnight compliance. Instead, they deliver code-based accessibility services rooted in real expertise.

    Their process includes:

    • Manual audits by accessibility professionals
    • Comprehensive WCAG testing across devices and assistive technologies
    • Remediation services that fix issues in your site’s actual code
    • Ongoing support to maintain compliance over time

    This approach not only improves accessibility for users with disabilities but also strengthens your brand, SEO, and legal compliance.

    Don’t Fall for AI Accessibility Platform

    Rebranding overlays as “AI accessibility platforms” is a clever marketing move. But it doesn’t make them more effective. Businesses need to look past the buzzwords and focus on what truly matters: building accessible websites that work for real people.

    Overlays offer a temporary illusion of compliance. But for lasting accessibility, legal protection, and a genuinely inclusive user experience, expert-led, code-based solutions are the only path forward.


    If you’re serious about accessibility, skip the overlay. Choose real remediation. Choose a partner like 216digital who understands that accessibility isn’t just a feature—it’s a foundation.

    Start by filling out the contact form below to schedule your complimentary ADA briefing with 216digital today.

    Greg McNeil

    April 2, 2025
    Legal Compliance
    Accessibility, Ai and Overlay Widgets, AI-driven accessibility, Overlay, WCAG, Web Accessibility, Widgets
  • How WCAG 1.3.1 Supports Cognitive Disabilities

    Have you ever landed on a website where everything feels jumbled and disorganized? You’re left scrolling and clicking aimlessly, struggling to find exactly what you’re looking for. While that’s frustrating for anyone, imagine how overwhelming it can be for people who live with cognitive disabilities—conditions that impact concentration, memory, and decision-making.

    That’s exactly why WCAG 1.3.1 exists—to help make sure your website’s information is structured clearly enough for everyone, including those using assistive technologies, to understand it. WCAG 1.3.1 ensures your site’s headings, labels, lists, and content flow are similarly clear, logical, and user-friendly.

    Considering more than 10% of U.S. adults experience cognitive disabilities, overlooking these details can unintentionally exclude a significant audience from fully engaging with your site. By understanding and applying WCAG 1.3.1, you’ll create a digital space that feels welcoming and intuitive for everyone—no matter how they access your content.

    What Is WCAG Success Criterion 1.3.1?

    WCAG 1.3.1 is part of the Web Content Accessibility Guidelines (WCAG) 2.0 at Level A, falling under the “Perceivable” category. If that sounds a bit abstract, think of it like sorting a stack of papers into clearly labeled folders. Without labels or folders, everything’s just a heap of documents. That’s no fun for anyone—especially when you’re in a rush to find something specific.

    In web terms, WCAG 1.3.1 means your headings, lists, and form labels should make sense both visually and in the background code. This way, a screen reader can “see” the right order of information. If you’re only styling text to make it bold or bigger instead of using proper headings, you might be leaving people who rely on assistive technology in the dark.

    A well-structured site is like a neatly organized book: each section has a clear title, bullet points highlight the big ideas, and you don’t have to guess where to look next.

    But here’s the important part: WCAG 1.3.1 goes beyond just how things look. It ensures that the underlying relationships in your content—like which label belongs to which form field—are crystal clear to anyone using a screen reader or navigating with a keyboard. It’s basically an invitation for everyone to participate comfortably, no matter what tools they use to browse.

    How WCAG 1.3.1 Supports Individuals with Cognitive Disabilities

    Before diving into specific tips, let’s talk a bit about what cognitive disabilities actually are. These cover a wide range of challenges with attention, memory, problem-solving, and more. Here are a few common examples, along with how WCAG 1.3.1 makes their digital lives easier:

    ADHD (Attention Deficit Hyperactivity Disorder)

    People with ADHD might find it really tough to focus if a page is cluttered or if the layout changes all the time. Too many pop-ups, ads, or random bold headings can be a nightmare.

    By keeping a consistent layout, using proper headings, and breaking text into smaller chunks, you give users with ADHD fewer distractions so they can quickly find what they need.

    Autism Spectrum Disorder (ASD)

    Some individuals on the autism spectrum thrive on predictability. Sudden layout changes or bright, blinking ads can cause stress or confusion.

    Predictable navigation, clearly marked headings, and removing “visual clutter” create a smoother, calmer experience. When you group information logically, it’s like giving users a map that helps them explore your site at their own pace.

    Dyslexia

    Large blocks of unbroken text can be overwhelming for someone with dyslexia. Inconsistent fonts or formatting can make reading even harder.

    Clear headings, logical order, and bullet points break down the content into manageable pieces. This lets readers focus on one idea at a time instead of getting lost in a long wall of text.

    Remember, WCAG 1.3.1 isn’t just a fancy acronym. It’s a set of principles that tell you how to code and structure your site so people with various cognitive disabilities—and really, all people—can find what they’re looking for without extra stress.

    Best Practices to Implement WCAG 1.3.1

    Use Proper HTML Markup

    • Headings (<h1> to <h6>): Mark each section appropriately. It’s like having chapters and sub-chapters in a well-organized book.
    • Lists (<ul>, <ol>, <li>): Want to highlight key points or steps in a process? Use real list tags. These help people scan for main ideas.
    • Tables (<th>, <caption>): If you share data, make sure tables have clear headers, so screen readers can point out each column accurately.
    • Form Labels (<label> for <input>): Even a small tweak—like changing “Email” to “Email Address”—can help a lot.

    Make Labels and Associations Meaningful

    • Descriptive Form Labels: Be specific. “Name” could mean first name, last name, or both. “Full Name” is clearer and reduces guesswork for users who rely on assistive tools.
    • Grouping Related Form Elements: If you’re asking for billing and shipping information, use <fieldset> and <legend> to separate them. It’s like labeling two different drawers in the same cabinet.

    Keep a Logical Reading Order

    • Match Visual and Code Order: If your page appears in a certain order visually, make sure the code follows that same flow. That way, screen readers read the content in the correct sequence.
    • Avoid Layout Tables: Using tables to position content might scramble the reading order for assistive technologies. Stick to headings, sections, and CSS for layout.
    • Check CSS: Sometimes, fancy layouts shift elements around so that a screen reader says one thing while you’re visually seeing something else.

    Allow Alternative Navigation Methods

    • Use ARIA Landmarks: Elements like <nav>, <main>, and <aside> tell assistive tools what each section is for.
    • Keyboard Accessibility: Make sure users can reach all buttons and links by using the Tab key. Some folks don’t or can’t use a mouse.

    Common Mistakes to Watch Out For

    Depending on Style Instead of Structure

    For instance, using large bold text to indicate a heading but never actually marking it with <h2> or <h3>.

    Overloading with Unstructured Content

    Huge paragraphs with no headings, lists, or visual breaks can make reading a challenge for anyone, let alone someone with a cognitive disability.

    Skipping Testing

    Even if your code looks good, testing with screen readers or keyboard-only setups can reveal hidden problems. If possible, invite real users with disabilities to test your site and share feedback.

    Better Structure Means Better Accessibility

    When you boil it all down, WCAG 1.3.1 is about one key idea: making your content easy to understand and navigate. By using proper headings, clear labels, and logical order, you’re welcoming people with ADHD, ASD, dyslexia, and other cognitive disabilities into a space where they can comfortably engage with your content. And really, that’s a win for everyone. A well-organized site helps users who don’t have disabilities, too, because it’s simply easier to use.

    If you want to stay ahead in the accessibility world, WCAG 1.3.1 is a great place to start. It doesn’t have to be a big, daunting project, either. Sometimes, small changes—like adding more headings or re-labeling form fields—can make a huge difference in someone’s online experience.

    If you’re ready to optimize your site’s structure for everyone’s benefit, 216digital can guide you through each step. Our team will help you make sure your site meets WCAG 1.3.1 standards without losing any of your own unique style or branding.

    Greg McNeil

    March 26, 2025
    WCAG Compliance
    Accessibility, WCAG, WCAG Compliance, WCAG conformance, Web Accessibility
  • How to Make Your Marketing More Accessible

    You know how important marketing is already. But the real question is: Who’s not getting your message?

    It’s easy to assume your carefully crafted campaigns are reaching everyone—but are they? What about someone using a screen reader? Or someone experiencing cognitive overload from flashing images or cluttered layouts?

    You’re already working with engagement rates, algorithms, and design trends if you’re a marketer or content creator. So why do you need to worry about accessibility, too? Because accessible marketing is not optional—it’s necessary if you want to reach more, protect your brand, and build more trust.

    Let’s parse out the ways that accessibility intersects with marketing now—and how it actually puts you ahead in terms of competition.

    Why Accessibility Matters in Marketing

    Grow Your Audience—Organically

    Consider this: nearly 16% of people globally possess a disability that affects how they use the internet. If your content or site isn’t accessible, you’re missing out on a significant portion of your audience. Adding accessible marketing helps those individuals, but it also has the effect of simplifying and enhancing the experience for all, making your brand more desirable and accessible.

    Improve Your Brand’s Credibility

    Audiences today notice—and appreciate—brands that are concerned with being inclusive. Brands like Microsoft and Apple have established trust by being considerate and inclusive behaviors. By adopting accessible marketing, you’re broadcasting a message loud and clear: you genuinely care about your audience. That sincerity boosts customer loyalty and turns customers into brand ambassadors.

    Get a Natural SEO Boost

    Here’s a practical advantage: accessible marketing tends to coincide with SEO best practices. Descriptive text and clear, well-structured content help search engines and assistive technologies comprehend your content better. By making your site more accessible, you’ll not only enhance user experience but also perhaps enhance your search result visibility.

    Stay Compliant and Reduce Risk

    You’re probably familiar with accessibility laws like the Americans with Disabilities Act (ADA) and guidelines such as Web Content Accessibility Guidelines (WCAG). Ignoring these standards can lead to serious legal consequences—something no brand wants to face. By integrating accessible marketing into your strategies, you proactively avoid these risks, protecting your business and its reputation.

    Website Accessibility Tips

    Make Your Content Easy to Navigate

    Attempt to use only the Tab key to navigate through your site. Is it easy and self-evident? Good usage of headings (H1, H2, H3) isn’t all about design appearance—it helps users navigate without hindrance, especially those who rely on assistive technologies.

    Always Add Alt Text to Images

    Alt text is a short description of an image. Screen readers use this text to describe the image aloud for people who can’t see it. For example, if you have a photo of a smiling person holding a dog, your alt text could say, “A woman holding a small brown dog and laughing.”

    When writing alt text, be clear and concise. Provide enough information so someone can imagine the picture if they can’t see it. This step takes only a few seconds per image, but it goes a long way in making sure everyone can follow along.

    Use Clear Language and Short Sentences

    Plain language is your friend. It cuts out fluff and makes your message easier to understand. Not everyone enjoys reading long paragraphs loaded with big words. Simple wording often performs better because people grasp the idea quickly. Then, they can respond, share, or buy without confusion.

    Try to limit long sentences. If a sentence feels like it’s going on forever, break it into two. This helps your audience read faster and makes screen readers work better.

    Check Keyboard Navigation and Focus Indicators

    Not everybody is a mouse user. Well-designed visible keyboard focus indicators make it easy for users with keyboard navigation or assistive device users to access your site with ease.

    Be Careful With Animated Content

    Animated or blinking content can be distracting or even harmful to some users. When you use animations, always provide an easy way to pause or disable them.

    Social Media Accessibility Best Practices

    Alt Text Isn’t Just for Websites

    Image descriptions (alt text) are supported by most social media platforms these days. Make it a habit—you’re taking a simple step toward accessible marketing.

    Format Hashtags Clearly

    Hashtags like #MarketingTips2023 (all capitals) are more screen-reader friendly than all-lowercase counterparts, increasing accessibility right away.

    Limit Emoji Usage

    Emojis are great, but they should be used only sparingly. Excessive emoji usage will provide messy audio experiences for screen reader users.

    Tag Your Links with Care

    “Click Here” is useless. Descriptive words like “Find our latest products” will all inform users properly of the intent of the link.

    Multimedia Accessibility Strategies

    Use Captions and Transcripts

    Video marketing is a big part of many brands’ strategies. But some viewers are deaf or hard of hearing. Others can’t use sound at certain times, like when they’re in a library or a busy coffee shop. Closed captions let them follow the video’s message without hearing the audio.

    A transcript is also helpful. It’s a written version of all the spoken words and important sounds in a video. Transcripts help search engines pick up on your keywords. This gives an added SEO boost.

    Add Audio Descriptions

    Audio descriptions explain to visually impaired viewers what they are missing. This action unequivocally demonstrates your brand’s commitment to accessible marketing.

    Making Accessibility a Habit

    Make Accessibility Part of Your Workflow

    Accessibility need not be a burden. Incorporate it into your regular content creation processes—train personnel, prep checklists, and add accessibility into every campaign plan. Accessible marketing will be second nature in no time.

    Regularly Improve

    Accessibility is not set-and-forget. Regular testing with tools like WAVE or Lighthouse and feedback from real-life assistive tech users ensures that your marketing remains effective and inclusive.

    Closing the Conversion Gap

    Marketing is all about creating a connection—and that connection isn’t whole if parts of your audience are left behind. By committing to accessible marketing, you’re committing to better communication, more active relationships, and more relevant experiences for each and every individual who comes into contact with your brand.

    So, how do you begin? Take what you already do so well and add accessibility to it. Utilize it to inform the way you design, write, and present content. And when you need advice, we at 216digital can keep everything in rhythm, accessible to everyone, and effective.

    Great marketing is not just something that is seen or heard – it’s something that’s felt by everyone.

    Greg McNeil

    March 24, 2025
    How-to Guides, The Benefits of Web Accessibility, Web Accessibility Training
    Accessibility, Digital Marketing, Marketing, Web Accessibility, Website Accessibility
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