216digital.
Web Accessibility

Phase 1
Web Remediation for Lawsuit Settlement & Prevention


Phase 2
Real-World Accessibility


a11y.Radar
Ongoing Monitoring and Maintenance


Consultation & Training

Is Your Website Vulnerable to Frivolous Lawsuits?
Get a Free Web Accessibility Audit to Learn Where You Stand
Find Out Today!

Web Design & Development

Marketing

PPC Management
Google & Social Media Ads


Professional SEO
Increase Organic Search Strength

Interested in Marketing?
Speak to an Expert about marketing opportunities for your brand to cultivate support and growth online.
Contact Us

About

Blog

Contact Us
  • Why Website Accessibility Should Your New Year’s Resolution

    As each New Year begins, we all look for ways to improve. Some people aim to eat healthier or learn a new skill. Others plan to grow their business or find new ways to help their community. This year, consider making website accessibility your top goal. By doing so, you can help create a more inclusive online experience while also boosting your company’s success. In this article, we will look at why website accessibility matters, how it helps your business, and what steps you can take to get started.

    What Is Website Accessibility?

    When people talk about website accessibility, they are talking about making sure that everyone can use a website. This means people who are blind, have low vision, are deaf, have hearing loss, or have other disabilities. For example, many users rely on screen readers to read text out loud if they cannot see the screen well. Others may navigate only with a keyboard if they have trouble using a mouse.

    Making your site accessible helps all users find the information they need. It also shows that you respect and value every visitor. Most importantly, it creates an inclusive online space where everyone can participate.

    Why Focus on Website Accessibility?

    Inclusivity

    One main reason to focus on website accessibility is to make sure people with disabilities have the same chances as everyone else. It can feel frustrating when someone cannot use a website because images don’t have text descriptions or the site requires the user to click small buttons they can’t see. By updating your site to be accessible, you send a message that you care about all visitors.

    Better User Experience

    Another reason to care about website accessibility is that it improves the user experience for everyone. For example, providing clear and simple navigation helps people with vision or mobility issues. But it also allows users on mobile phones who want easy buttons and menus. By making your site clear, organized, and simple, you help all visitors find what they need faster.

    Search Engine Optimization (SEO)

    Many of the steps you take to improve website accessibility also make your site more search-engine friendly. Search engines like Google look for well-structured content, headings, and alternative text for images. These are the same features that help people who use screen readers. As a result, when you improve your site’s accessibility, you can also see a boost in your SEO. This can lead to more site visitors and potential customers.

    Avoiding Legal Risks

    In some places, it is the law that businesses must make reasonable efforts to ensure website accessibility. If a site is inaccessible, there could be legal consequences, such as lawsuits or fines. By taking the time to keep your site accessible, you protect your business from these risks.

    Future-Proofing Your Website

    Staying on top of website accessibility helps future-proof your site as technology changes. When new devices or tools come out, users with disabilities may rely on them to access the web. A site that follows best practices for accessibility will likely work well with new devices and software.

    Steps for Getting Started with Website Accessibility

    1. Conduct an Accessibility Audit

    A good place to start with website accessibility is to run an accessibility audit. This can show you where your site is working well and where you need to improve. You can use online tools like WAVE Web Accessibility Evaluation Tool or Google Lighthouse to scan your web pages. These tools will point out errors, like missing image text or poor color contrast.

    • Check for Alt Text: One of the first things these tools look for is alt text for images. This text should describe the image so that people using screen readers know what it shows.
    • Inspect Headings: Proper headings (H1, H2, H3, etc.) make it easier for users and search engines to understand your content. They also help screen readers tell listeners what section of the page they’re on.

    2. Improve Color Contrast

    Many people have trouble reading text if the colors do not have enough contrast. For instance, gray text on a white background can be hard to see, even for people without vision disabilities. Try using a tool like WebAIM’s Color Contrast Checker to make sure your text stands out from the background.

    3. Make Your Site Keyboard-Friendly

    Some people cannot use a mouse. Instead, they use the keyboard to move from button to button on a page. Make sure that all interactive parts of your site, such as links and forms, can be reached and used by pressing Tab or the arrow keys. You can test this by trying to use your site without a mouse.

    4. Use Clear Labels and Instructions

    Forms, buttons, and links should have labels that tell people what they do. For example, avoid using a button that says “Click Here.” Instead, use a phrase like “Sign Up for Our Newsletter.” This helps visitors understand what action they’re taking. It also helps users who rely on screen readers since the screen reader will say the label out loud.

    5. Provide Captions and Transcripts

    If you have videos or audio content on your site, make sure you have captions for people who are deaf or hard of hearing. You can also provide written transcripts. This way, all users can understand your content, even if they cannot hear the audio.

    6. Follow the WCAG Guidelines

    The Web Content Accessibility Guidelines (WCAG)  offer detailed advice on how to make sites more accessible. They cover things like color contrast, text size, and how to handle media. While the guidelines can be lengthy, you don’t need to tackle everything simultaneously. Pick the biggest problems first, then work on the rest over time.

    Technical Explanations in Simple Terms

    • Screen Readers: These programs read text on a screen out loud. People who cannot see well often rely on them to use the web. If your site lacks alt text or uses odd layouts, it can confuse screen readers.
    • ARIA Labels: These are extra bits of code that tell assistive technologies how to treat specific parts of a website. They are used when basic HTML tags aren’t enough to explain what something is or does.
    • Semantic HTML: This means using HTML tags the way they were meant to be used. For example, using the <header> tag for your header and <main> for your main content. Semantic HTML makes reading your site easier for browsers and assistive tools.

    Links to Additional Resources

    • W3C Web Accessibility Initiative: This is the group that creates the official guidelines on web accessibility.
    • WebAIM: They offer articles, tools, and services to improve accessibility.
    • The A11Y Project: A community-driven site with accessibility resources, tips, and tools.
    • National Center on Disability and Access to Education (NCDAE): Provides resources on creating accessible web content for education and beyond.

    Embracing Accessibility as a Competitive Advantage

    Improving website accessibility can make you stand out from your competition. People notice when a site is easy to use and welcoming. They are also likely to return if they had a good first experience. In today’s online world, building a site and hoping for the best is not enough. Making it accessible can bring new customers and keep the ones you already have happy.

    Committing to Website Accessibility for 2025

    Focusing on website accessibility sets you up for long-term success. By making your site inclusive, you show you care about all visitors, protect your business from legal risks, and improve SEO while creating a more welcoming internet for everyone.

    Start the New Year with an accessibility audit and tackle high-impact fixes like adding alt text, improving contrast, and ensuring keyboard navigation. Each step brings you closer to a more inclusive and future-proof site.

    Ready to take action? Schedule an ADA briefing with 216digital today. Let us help you build a compliant and inclusive digital presence for 2025 and beyond!

    Greg McNeil

    December 20, 2024
    The Benefits of Web Accessibility, Web Accessibility Remediation
    2025, New Year's Resolution, Web Accessibility, Website Accessibility
  • Play Your Part: Role-Based Advice for Web Accessibility

    When you first dive into web accessibility, it’s completely normal to feel a bit overwhelmed—there are so many things to consider. But making sure your website works for everyone isn’t just a one-time fix; it’s a group effort that involves every role on your team. Developers, designers, content creators, marketers, and website owners all contribute their own strengths and insights. When everyone’s efforts line up, you create a smooth, inclusive experience for all your users.

    This guide is for teams who are already working on—or are fully committed to—improving their websites. It’s packed with practical, role-specific tips to help you approach accessibility in a way that’s both strategic and effective. Whether you’re refining your code, fine-tuning your visuals, crafting inclusive content, or ensuring your brand message is accessible, you’ll find helpful, targeted advice for your particular responsibilities. Together, these steps ensure your site meets the needs of every user while staying on top of WCAG compliance. Let’s jump in and see how each role plays a part in building a more accessible web.

    Developers: Building the Accessible Foundation

    Developers form the core of any website—they’re the ones who take an idea and turn it into a working reality. When it comes to WCAG compliance, the quality of your code truly matters. By following accessibility best practices from the get-go, you help guarantee that everyone can use your site, right from the start.

    Practical Tips for Developers

    Semantic HTML and Proper Structure

    Use semantic HTML elements like <header>, <nav>, <main>, and <footer> to support screen readers and other assistive tech. Keep headings and landmarks organized, so users can navigate your site with ease.

    Keyboard Navigation

    Make sure all interactive elements—buttons, links, and form fields—work smoothly using just a keyboard. This isn’t just about meeting standards; it’s also a big help to people with motor impairments who can’t rely on a mouse.

    ARIA Attributes

    ARIA (Accessible Rich Internet Applications) attributes can add valuable context, but use them wisely. Overdoing it can confuse rather than help.

    Robust Error Handling

    Provide clear, accessible error messages and confirmations for form submissions. When users understand what went wrong and how to fix it, they’re more likely to stay engaged.

    By building accessibility directly into your code, you set a strong foundation for WCAG compliance and create a reliable platform that benefits every other role on your team.

    Graphic Designers: Creating Inclusive Visuals

    Graphic designers can help shape accessibility by making sure the website’s visual elements are both attractive and functional. You don’t have to sacrifice creativity for inclusivity—instead, design with everyone’s needs in mind.

    Practical Tips for Graphic Designers

    Color Contrast

    Ensure there’s enough contrast between text and background elements. Check your color choices against WCAG guidelines so people with low vision or color blindness can still see everything clearly.

    Scalable Designs

    Plan for responsive and scalable design. Users who rely on screen magnification should still see a layout that’s visually appealing and makes sense.

    Accessible Icons and Imagery

    Give icons and images proper alt text, and avoid using color alone to convey meaning. This helps users who depend on screen readers understand your site’s visuals.

    Consistent Design Patterns

    Reusable design elements and predictable navigation make it easier for everyone, including those with disabilities, to find their way around.

    By focusing on inclusive visuals, you ensure the site looks great and works smoothly—even for those using assistive technologies—moving you one step closer to WCAG compliance.

    Content Creators: Writing for All Audiences

    Your words matter. As a content creator, it’s your job to make sure the text on your website is clear, easy to understand, and accessible to everyone. Inclusive content goes beyond grammar and style; it also means structuring your writing to support people with different abilities.

    Practical Tips for Content Creators

    Plain Language

    Keep your language simple and direct. Steer clear of jargon or overly complex sentences so users of all backgrounds and reading levels can follow along.

    Heading Hierarchies and Lists

    Break content into logical sections with headings, bullet points, and numbered lists. Many users rely on these elements to “jump” between sections and navigate quickly.

    Descriptive Links

    Swap out vague phrases like “click here” for links that clearly describe the destination. This small change can make a huge difference in accessibility.

    Closed Captions and Transcripts

    For videos and podcasts, always provide captions and transcripts. This ensures that users who are deaf or hard of hearing don’t miss out on any information.

    By considering everyone’s needs when writing content, you help make your site more engaging, accessible, and in line with WCAG standards.

    Marketers: Promoting Accessibility as a Brand Value

    Marketers bridge the gap between the company and its audience. When you emphasize accessibility in your messaging, you’re not just showing you meet the guidelines—you’re proving you care. Highlighting your commitment to WCAG compliance can foster trust, build loyalty, and boost your brand’s reputation.

    Practical Tips for Marketers

    Inclusive Messaging

    Talk openly about your brand’s dedication to accessibility. Use language that’s positive, empathetic, and respectful, making it clear that you value inclusivity.

    Transparent Policies

    Publish your accessibility statements and share your ongoing efforts. This honesty reassures people with disabilities and shows your brand is serious about doing the right thing.

    Social Media and Email Marketing

    Ensure your emails, ads, and social posts are accessible, too. Add alt text to images, use clear language, and include descriptive hashtags so everyone can participate.

    Continuous Feedback

    Invite users to share their thoughts on your site’s accessibility. By listening and improving, you show that your commitment to WCAG compliance isn’t just talk.

    When marketers celebrate their brand’s accessibility journey, they create a positive narrative that resonates with a wide, diverse audience and strengthens brand loyalty.

    Website Owners: Setting the Vision and Investing in Ongoing Compliance

    As a website owner, you’re the one steering the ship in terms of resources, priorities, and long-term strategy. Achieving WCAG compliance isn’t something you do once and forget—it’s a continuous process. Owners need to keep accessibility front and center, provide the right tools, and foster a culture that values inclusive design.

    Practical Tips for Website Owners

    Leadership and Accountability

    Make accessibility a non-negotiable core value. By setting clear expectations and holding everyone accountable, you empower each team member to do their part.

    Budget for Accessibility

    Invest in accessibility tools, auditing services, and training. Recognize that these efforts aren’t just expenses—they add value, protect you from legal risks, and improve user experience.

    Regular Audits and Updates

    Accessibility changes over time. Stay on top of it by revisiting your site regularly and making improvements as standards and user needs evolve.

    Team Training

    Tap into resources like 216digital’s web accessibility training to give your team the skills they need. By training developers, designers, content creators, and marketers, you ensure everyone’s working together toward WCAG compliance.

    By providing clear leadership and long-term support, you set the stage for ongoing success. Accessibility becomes everyone’s priority, not just another item on a checklist.

    Collaboration and Continuous Improvement

    The journey to WCAG compliance isn’t a straight line—it’s a continuous loop of learning, adapting, and improving. When each person on your team understands their unique role and how it fits into the bigger picture, the result is a cohesive, user-friendly experience that truly works for everyone.

    This is where a comprehensive training resource like the one from 216digital comes in handy. By investing in accessibility training that’s tailored to each role, you make sure every team member feels confident and supported. Developers learn best practices for semantic code, designers refine their approach to inclusive visuals, content creators craft language everyone can understand, and marketers become champions of accessibility. As a website owner, you can rest easy knowing your entire team is dedicated to meeting and maintaining WCAG compliance.

    Remember, accessibility isn’t a final destination—it’s an ongoing journey. Working together and following these role-specific tips will help you build sites that aren’t just legally compliant, but genuinely welcoming to every visitor. This approach enhances trust, expands your audience, and reinforces your brand’s good name.

    Ready to take the next step? Schedule an ADA briefing with 216digital through the contact form below. Let’s join forces to create a web experience that’s truly inclusive for all.

    Greg McNeil

    December 19, 2024
    WCAG Compliance
    Accessibility, ADA Compliance, Graphic Designer, Marketer, Web Accessibility, web developers, Website Accessibility
  • Small Design Choices, Big Accessibility Wins for All E-Commerce

    In the ever-evolving world of online shopping, small design choices can have a massive impact on customer experience—especially when it comes to accessibility. The beauty of accessible design isn’t just about meeting legal requirements; it’s about creating a shopping environment where everyone, regardless of their abilities, can navigate, interact, and complete purchases effortlessly. For e-commerce businesses, embracing accessibility means happier customers, improved loyalty, and ultimately, higher sales. Let’s explore some easy-to-implement design changes that can create big wins for your e-commerce store.

    Skip Navigation Links: A Keyboard and Screen Reader Lifesaver

    For many e-commerce users, particularly those who rely on screen readers or navigate using keyboards, skip navigation links are game-changers. These simple links allow users to bypass repetitive menus and jump straight to the main content.

    Imagine browsing an e-commerce site with dozens of product categories listed in a navigation bar. For someone tabbing through every link, it could feel like running a marathon before even reaching the product descriptions. Skip navigation links eliminate this hassle, ensuring users can quickly find what they’re looking for. Plus, it’s not just about accessibility—it’s about efficiency for all users.

    How to Implement

    Here’s an example of a skip navigation link implemented in HTML and CSS:

    <a href="#main-content" class="skip-link sr-only">Skip to Main Content</a>
    
    .sr-only { 
      position: absolute; left: -10000px; 
    } 
    .skip-link { 
      color: black; background-color: white; padding: 12px; border: 2px solid black; border-radius: 5px; z-index: 999; 
    } 
    .skip-link:focus-visible { 
      left: 0px; 
    }
    

    Add an id to the main content section to link to it:

    <div id="main-content">
      <!-- Main content goes here -->
    </div>

    This ensures the link appears only when focused, providing a seamless experience for keyboard users.

    Quick Links: Streamline Product Page Navigation

    E-commerce product pages often pack in a wealth of information, from product descriptions and specifications to reviews and related products. While comprehensive details are a plus, they can also feel overwhelming. That’s where quick links come in.

    By adding anchor links at the top of product pages, you give customers the option to jump directly to the section they care about most. Whether it’s “Customer Reviews,” “Specifications,” or “Add to Cart,” quick links make the browsing experience smooth and satisfying. This small touch can be a big win for users with disabilities, who might otherwise struggle to scroll through dense pages.

    How to Implement

    Use anchor links combined with id attributes:

    <nav>
      <ul>
        <li><a href="#description">Description</a></li>
        <li><a href="#specs">Specifications</a></li>
        <li><a href="#reviews">Customer Reviews</a></li>
      </ul>
    </nav>
    
    <section id="description">
      <h2>Product Description</h2>
      <p>Details about the product...</p>
    </section>
    
    <section id="specs">
      <h2>Specifications</h2>
      <p>Technical details...</p>
    </section>
    
    <section id="reviews">
      <h2>Customer Reviews</h2>
      <p>What customers are saying...</p>
    </section>

    Anchor links make navigation more accessible for all users, particularly those using assistive technologies.

    Repeated Call-to-Actions: Boost Engagement on Lengthy Pages

    Sometimes, e-commerce pages are lengthy by necessity—think of category pages featuring hundreds of products or detailed FAQs. Repeating key call-to-action (CTA) buttons, like “Add to Cart” or “Subscribe,” ensures users always have easy access to the next step.

    Why does this matter? For users with mobility issues or those navigating on mobile devices, scrolling back to the top for a CTA can be frustrating. A well-placed button at regular intervals keeps the experience seamless and reduces the risk of abandonment.

    To learn more about CTA’s and web accessibility, check out our article “Why ‘Click Here’ Hurts Your Website’s Accessibility.“

    How to Implement

    Here’s an example of a repeated CTA in HTML:

    <section>
      <p>Great deals await! Don’t miss out.</p>
      <a href="/checkout" class="cta-button">Add to Cart</a>
    </section>
    <section>
      <p>Ready to buy? Click below.</p>
      <a href="/checkout" class="cta-button">Add to Cart</a>
    </section>

    Enhance with CSS for visibility:

    .cta-button {
      display: inline-block;
      padding: 10px 20px;
      background-color: #007bff;
      color: white;
      text-decoration: none;
      font-size: 16px;
      border-radius: 5px;
    }
    .cta-button:hover {
      background-color: #0056b3;
    }

    High Contrast Colors: Accessibility Meets Visual Appeal

    Choosing high-contrast color combinations is one of the simplest yet most impactful accessibility adjustments an e-commerce site can make. Text should always stand out against its background, ensuring readability for users with low vision or color blindness.

    For instance, pairing black text on a white background is a classic high-contrast choice. Avoid combinations like light gray text on a white background—it may look sleek, but it’s a nightmare for users with visual impairments. Use online contrast checkers to ensure your color scheme meets Web Content Accessibility Guidelines (WCAG) standards.

    Descriptive Alt Text: Elevate Your Product Images

    Images play a starring role in e-commerce. From close-up shots of fabrics to 360-degree views of products, visuals help customers make informed decisions. But what about users who can’t see the images?

    Enter descriptive alt text. This essential element of accessible design provides text-based descriptions of images, allowing screen readers to convey their content. For example, instead of “Image of a shirt,” use something like “Blue cotton button-down shirt with long sleeves and a slim fit.” Not only does this help visually impaired users, but it also boosts your SEO, making your e-commerce site more discoverable.

    How to Implement

    Add descriptive alt text to your images in the alt attribute:

    <img src="blue-shirt.jpg" alt="Blue cotton button-down shirt with long sleeves and a slim fit">

    Accessible Forms: Smooth Checkout Experiences

    Forms are a staple of e-commerce, whether for creating accounts, signing up for newsletters, or completing purchases. Yet, poorly designed forms can alienate customers with disabilities.

    To ensure your forms are accessible:

    • Use clear labels for every field, even if it seems obvious.
    • Include error messages that explain the problem in plain language, like “Please enter a valid email address.”
    • Add focus indicators to show users where they are on the page as they tab through the form.

    These small changes make the checkout process easier for all customers while reducing cart abandonment rates.

    How to Implement

    Use clear labels, error messages, and focus indicators:

    <form>
      <label for="email">Email Address</label>
      <input type="email" id="email" name="email" required>
      
      <span id="error-message" style="color: red; display: none;">
        Please enter a valid email address.
      </span>
      <button type="submit">Submit</button>
    </form>

    Add JavaScript to show error messages dynamically:

    document.querySelector('form').addEventListener('submit', function(event) {
      const emailField = document.getElementById('email');
      if (!emailField.value.includes('@')) {
        event.preventDefault();
        document.getElementById('error-message').style.display = 'block';
      }
    });

    Ensure focus indicators are clear for keyboard users:

    input:focus {
      outline: 2px solid #007bff;
    }

    Accessibility Benefits Everyone

    While these features are designed with accessibility in mind, they often enhance the overall e-commerce experience for all users. For example, quick links and repeated CTAs aren’t just for users with disabilities—they make navigating long pages faster for everyone. High-contrast colors don’t only help users with low vision; they’re also easier to read in bright sunlight on mobile devices.

    Inclusive design doesn’t just expand your audience; it builds trust. Customers recognize and appreciate when a business goes the extra mile to ensure their shopping experience is smooth and enjoyable.

    The Payoff: Happier Customers and Higher Sales

    By incorporating accessibility features, you’re not just meeting legal obligations—you’re investing in your customers’ satisfaction. When customers feel valued and supported, they’re more likely to complete purchases, leave positive reviews, and return for future shopping. The result? A stronger, more inclusive e-commerce brand that thrives in today’s competitive market.

    Ready to take the next step? Schedule an ADA briefing with 216digital today to explore how accessibility can elevate your e-commerce site. Simply use the contact form at the bottom of this page to get started. Let’s work together to create a better online shopping experience for all!

    Make the change. Create an e-commerce experience that works for all—and watch as those small design choices turn into big accessibility wins!

    Greg McNeil

    December 6, 2024
    How-to Guides, The Benefits of Web Accessibility
    Accessibility, e-Commerce, ecommerce website, How-to, Web Accessibility
  • When Is Web Accessibility Most Easily Achieved?

    Creating an inclusive digital experience is no longer optional; it’s critical to building modern websites and applications. Accessibility for websites ensures that all users, including those with disabilities, can access, navigate, and interact with your content. While achieving accessibility at any stage is commendable, it’s most efficient and effective when integrated early in development. By starting accessibility efforts from the initial design planning phase and continuing through coding and content creation, businesses can ensure smoother workflows, cost efficiency, and an inclusive user experience.

    Why Start Early?

    Integrating accessibility early in the website development lifecycle is not just a best practice—it’s a necessity. Here’s why:

    Cost Efficiency

    Addressing accessibility for websites issues after a site is live can be expensive and time-consuming. According to research, fixing a bug during the design phase costs significantly less than fixing it post-launch. Early integration avoids retrofitting, often requiring revisiting designs, rewriting code, and reworking content.

    Smoother Workflows

    When accessibility for websites is built into your processes, teams can proactively anticipate and address potential issues rather than scrambling to fix problems at the last minute. This approach minimizes disruptions and fosters collaboration across design, development, and content teams.

    Better User Experience

    Accessibility enhances usability for everyone. By focusing on inclusivity from the beginning, you create a website that’s compliant and offers a seamless experience for all users, regardless of their abilities.

    Best Practices for Early Integration

    Integrating accessibility into your website development process from the outset ensures a smoother workflow, reduces costs, and creates a more inclusive user experience. The Web Content Accessibility Guidelines (WCAG)—an internationally recognized set of standards for digital accessibility—serve as a foundational resource for implementing these practices. By incorporating WCAG principles early, you align your project with best practices while creating a platform that everyone can use.

    Incorporate Accessibility into Design

    Design is the foundation of an accessible website. Thoughtful design choices can prevent significant barriers from arising. Here’s how to ensure accessibility for websites from the beginning:

    • Color Contrast: Use color combinations that meet WCAG’s minimum contrast ratio of 4.5:1 for body text and 3:1 for larger text. This ensures readability for users with visual impairments.
    • Responsive and Scalable Fonts: Implement relative units like em or rem for font sizing, enabling users to resize text as needed without breaking layouts.
    • Keyboard Navigation: Ensure all interactive elements (like buttons, forms, and menus) are fully operable with a keyboard alone, vital for users who cannot use a mouse.
    • Accessible Visual Cues: Design clear focus states for interactive elements so users navigating with a keyboard can see which element is currently active.

    Use Semantic HTML

    Semantic HTML improves the usability of your website for assistive technologies and enhances the experience for all users. Here’s why it matters:

    • Meaningful Tags: Use HTML5 elements like <header>, <nav>, <main>, and <footer> to give structure to your page. These tags help screen readers and other assistive technologies provide context to users.
    • Proper Use of ARIA: Use Accessible Rich Internet Applications (ARIA) attributes only when semantic HTML cannot achieve the same functionality. Incorrect or excessive ARIA use can introduce unnecessary complexity.

    Test Accessibility Throughout Development

    Testing ensures your website is inclusive at every stage of its lifecycle. It helps detect and resolve potential barriers before they become costly problems. Follow these strategies:

    • Assistive Technology Testing: Use tools like NVDA, JAWS, or VoiceOver to simulate real-world interactions and ensure your site is accessible to users relying on screen readers or magnifiers.
    • Automated Testing Tools: Tools like WAVE, or Lighthouse can quickly identify common accessibility issues. Use them as part of your continuous integration process.
    • Manual Testing: Combine automated testing with manual reviews to catch issues that tools might miss, such as ensuring logical tab order or meaningful link text.
    • Iterative Testing: Conduct accessibility tests at critical milestones—during design, during development, and before launch.

    Write Inclusive Content

    Content creators play a crucial role in making a website accessible. Accessible content ensures that all users can engage with your site meaningfully:

    • Alternative Text for Images: Provide concise yet descriptive alt text for all non-decorative images. This ensures users with visual impairments understand the context.
    • Descriptive Links: Avoid vague link text like “click here.” Instead, use text that describes the link’s purpose, such as “Download the user manual.”
    • Structured Headings: Use a logical heading hierarchy (e.g., <h1> for the main title, followed by <h2> and <h3> for subsections) to improve navigation.
    • Multimedia Accessibility: Provide captions for videos and transcripts for audio content to accommodate users with hearing impairments and improve SEO.

    Common Mistakes to Avoid

    Delaying Accessibility Checks

    One of the most common missteps is treating accessibility as an afterthought. Waiting until the end to check for compliance often results in rushed fixes that must be more thorough and effective.

    Over-reliance on Automation

    While automated tools are excellent for flagging issues, they can’t catch everything. Manual testing and user feedback are essential for identifying nuanced accessibility barriers.

    Neglecting Maintenance

    Accessibility is not a one-time task. Regular updates, content changes, and new features can introduce barriers if not correctly managed. Continuous monitoring is essential to maintaining compliance.

    Actionable Advice for Integrating Accessibility

    Educate Your Team

    Invest in accessibility training for your design, development, and content teams. Understanding the principles of accessibility empowers everyone to contribute to an inclusive user experience.

    Adopt Accessibility Checklists

    Incorporate WCAG guidelines into your project workflows with easy-to-follow checklists. These ensure that no critical steps are overlooked during design or development.

    Engage Accessibility Experts

    Consulting with experts early can save time and resources. They can provide audits, training, and guidance tailored to your project’s needs.

    Build Accessibility Into Your Workflow

    Use tools like GitHub to integrate accessibility checks into your code repositories. Automated testing scripts can flag issues as developers commit code.

    Monitor Accessibility Post-Launch

    Deploy ongoing monitoring tools like a11y.Radar to track compliance and detect issues as they arise. Regular audits ensure your website remains accessible as it evolves.

    Conclusion

    Website accessibility is most efficiently and effectively achieved when treated as a core part of the development process. By starting accessibility for websites efforts early—at the design stage—and continuing them through coding, content creation, and post-launch maintenance, businesses can avoid costly mistakes, streamline workflows, and create an inclusive user experience.

    The benefits of early integration are clear: reduced costs, enhanced usability, and compliance with legal standards. By embracing best practices like using semantic HTML, testing with assistive technologies, and prioritizing continuous testing, organizations can set themselves up for success.

    Remember, accessibility isn’t just about meeting regulations—it’s about making your website welcoming and usable for everyone. Start early, stay committed, and reap the rewards of an accessible, inclusive digital presence.

    Ready to make accessibility a cornerstone of your web strategy? 

    Schedule an ADA briefing with 216digital today. Our experts are here to guide you through creating a website that’s not only compliant but also exceptional in user experience. Contact us to take the first step toward an inclusive digital future.

    Greg McNeil

    December 2, 2024
    Testing & Remediation
    Accessibility Remediation, Web Accessibility, Web Accessibility Remediation, Website Accessibility
  • WCAG Tips Every Content Creator Should Know

    When you’re creating content for the web, accessibility might not always be the first thing on your mind. You’re busy crafting engaging stories, writing catchy headlines, or finding the perfect image. But here’s the deal: ignoring accessibility can limit your audience and potentially land you in legal trouble. That’s where Web Content Accessibility Guidelines (WCAG) comes in—and yes, it’s easier than you think.

    Let’s break down what WCAG is, why it matters for content creators, and how you can make your content shine for everyone.

    What is WCAG, and Why Should You Care?

    WCAG stands for Web Content Accessibility Guidelines, but don’t let the formal name intimidate you. These guidelines are essentially a roadmap for making websites, apps, and digital content usable for everyone—whether someone has a disability or not. Developed by the World Wide Web Consortium (W3C), WCAG focuses on four key principles: making content perceivable, operable, understandable, and robust (POUR). Think of it as a checklist to ensure your site is accessible to as many people as possible.

    It’s all about ensuring that everyone, regardless of their abilities, can engage with your website. Sounds important, right? It is.

    And it’s not just for developers! WCAG applies to everyone involved in building a website, including content creators. Accessible content expands your reach, enhances the user experience, boosts your site’s SEO, and helps you avoid potential legal pitfalls. In short, accessibility isn’t a chore—it’s a win-win.

    The Benefits of Accessible Content

    Expand Your Audience Reach

    Did you know that 28.7% of adults in the U.S.—that’s over 61 million people—live with a disability? Globally, this number jumps to over 1 billion people, or 16% of the world’s population. Aligning your content with WCAG opens the door to a massive audience that often faces barriers online. Accessible content ensures these users can interact with your brand just as easily as anyone else.

    Boost SEO

    Accessible content improves your website’s visibility. For example, alternative text for images helps search engines understand your visuals, while properly structured headings and clear navigation improve crawlability. Research shows that websites meeting accessibility standards often rank higher in search engine results, giving you an edge over competitors who overlook these guidelines.

    Enhance User Experience

    Accessibility benefits everyone—not just those with disabilities. A study by Forrester Research found that improving user experience can increase conversion rates by up to 200%. Features like video captions, clear navigation, and legible fonts make it easier for users of all abilities to engage with your content.

    Avoid Legal Risks

    Lawsuits related to digital accessibility are on the rise. In the U.S., 4,605 web accessibility lawsuits were filed under the ADA in 2023—a nearly 13% increase from the previous year. Following WCAG not only protects your brand from potential litigation but also demonstrates your commitment to inclusivity.

    Practical WCAG Tips for Content Creators

    Making your content accessible doesn’t require a complete overhaul. Small, thoughtful changes can make a huge difference. Let’s dive into some practical tips for content creators, with expanded advice to make each step actionable.

    Use Proper Headings

    Headings aren’t just for organizing your thoughts—they’re essential for accessibility. Structured headings (H1, H2, H3, etc.) create a clear hierarchy that helps all users, including those using screen readers, navigate your content easily.

    • Start with a single H1 as the main title of your page.
    • Use H2 for main sections and H3 for subsections. Avoid skipping levels (e.g., going from H1 directly to H3).
    • Write headings that are concise but descriptive. For example, “Tips for Accessible Content” is better than “Tips.”

    Properly structured headings also improve SEO by signaling the importance of your content to search engines.

    Add Alternative Text for Images

    Alternative text (alt text) describes the content of an image for users who can’t see it. This helps screen reader users and also boosts SEO by making your images searchable.

    • Be specific and relevant. Instead of “Picture of a cake,” use “A three-tiered chocolate cake with white icing and red roses.”
    • Avoid saying “Image of” or “Picture of”—screen readers already indicate it’s an image.
    • If an image is decorative and doesn’t convey critical information, use a null alt attribute (alt=" ") so screen readers can skip it.

    Alt text should fit naturally into your content, adding context without overloading users with unnecessary details.

    Color Contrast

    Color contrast is vital for users with visual impairments, such as color blindness or low vision. Text that blends into the background is difficult to read, even for users without disabilities.

    • Use a contrast ratio of at least 4.5:1 for regular text and 3:1 for large text (as per WCAG SC 1.4.3).
    • Avoid using color alone to convey meaning. For instance, instead of relying on red text to indicate an error, include a descriptive message like “Please enter a valid email address.”
    • Test your designs with online contrast checkers to ensure compliance.

    Strong contrast not only aids accessibility but also improves readability and engagement for all users.

    Choose Accessible Fonts

    The typeface you use plays a significant role in how accessible your content is. Some fonts are more legible than others, particularly for users with visual impairments or learning disabilities.

    • Opt for sans-serif fonts like Arial, Verdana, or Tahoma, which are easier to read on screens.
    • Ensure your font size is large enough—typically at least 16px for body text.
    • Avoid excessive italics or decorative fonts that may be hard to read.

    Accessible fonts contribute to a cleaner, more professional appearance that benefits all users.

    Write Descriptive Links

    Vague link text like “Click here” or “Learn more” can be confusing for screen reader users. Instead, use descriptive link text that tells users where the link will take them.

    • Good example: “Read our guide on WCAG compliance for content creators.”
    • Bad example: “Click here.”
    • Ensure links make sense out of context. Some users navigate sites by jumping between links, so each one should provide value on its own.

    Descriptive links also make your content easier to scan and improve your site’s SEO.

    Create Accessible Tables

    Tables are useful for presenting data but can become a nightmare for accessibility if not designed properly.

    • Use headers (<th> tags) for column or row titles. This helps screen readers understand the table structure.
    • Avoid merging cells or using tables for layout purposes—this confuses assistive technologies.
    • Include captions to explain the table’s purpose. For example, “Table showing monthly website traffic for 2023.”

    Accessible tables ensure your data is comprehensible for all users, not just those using traditional browsers.

    Caption Your Videos

    Video captions aren’t just helpful for people who are deaf or hard of hearing—they’re valuable for anyone in a noisy or quiet environment.

    • Include both closed captions (user-controlled) and open captions (always visible).
    • Ensure captions are synced accurately with the dialogue or sounds.
    • For additional accessibility, provide a transcript that includes all spoken words, sound effects, and meaningful visual elements.

    Well-captioned videos increase engagement, improve retention, and align with WCAG guidelines.

    Use Plain Language

    Accessible content isn’t just about design—it’s also about the words you choose. Writing in plain language ensures your content is easy to understand for a broad audience, including users with cognitive disabilities.

    • Break complex ideas into smaller, simpler sentences.
    • Define jargon or technical terms the first time they appear.
    • Use bullet points and lists to organize information clearly.

    Plain language isn’t dumbing down your content; it’s making it more approachable and impactful.

    Monitor Accessibility Regularly

    Creating accessible content isn’t a one-and-done task. Websites are dynamic, with new pages, updates, and features being added constantly. This means your accessibility efforts need regular check-ins to ensure compliance with WCAG standards. Neglecting this can leave you vulnerable to accessibility gaps, which not only alienate users but could also lead to legal risks.

    Thankfully, tools like a11y.Radar make monitoring accessibility easier and more effective. This specialized service continuously scans your site for issues, giving you a clear, actionable picture of your site’s compliance status.

    Final Thoughts

    Accessibility doesn’t have to be overwhelming, and you don’t have to tackle it alone. With WCAG as your guide and the right support, you can create content that reaches more people, performs better in search engines, and provides an exceptional user experience. But ensuring accessibility is more than a one-time effort—it’s an ongoing process.

    That’s where we come in.

    At 216digital, we specialize in making web accessibility simple and actionable for content creators just like you. Whether you’re new to WCAG or need help fine-tuning your content strategy, our ADA briefing is the perfect place to start.

    Schedule your ADA briefing today, and let us show you how to make your content accessible, impactful, and compliant—all while reaching a broader audience and safeguarding your business. Accessibility is an opportunity, and together, we can help you unlock it.

    Greg McNeil

    November 26, 2024
    WCAG Compliance
    Accessibility, Content Creators, Content Writing, SEO, WCAG, WCAG Compliance, Web Accessibility
  • Skip Links: Improve Web Accessibility & Navigation

    More and more, digital accessibility has become a major talking point when browsing the web. One of the key components that improve accessibility for users with disabilities is something many users might not even notice: skip links.

    These simple yet powerful tools can make a huge difference in the web experience for individuals relying on keyboard-only interaction, screen readers, or other assistive technologies. In this article, we’ll explore the importance of skip links, their technical mechanics, and how you can implement them effectively on your website.

    What Are Skip Links and Why Are They Important?

    Skip links are navigational links that allow users to skip over repetitive content such as headers, navigation menus, or other elements they’ve already seen. For users relying on assistive technologies like screen readers, keyboard navigation, or switch devices, skip links enable them to jump directly to the main content of the page.

    When navigating a website using a keyboard (by pressing the Tab key), users typically encounter all of the page’s links and elements in a set order. This often means they have to cycle through the same menus, headers, and other repetitive content every time they visit a new page or reload an existing one. Skip links solve this problem by providing an easy way to bypass these elements, saving time and frustration for those who need alternative navigation methods.

    For example, imagine you’re using a screen reader to navigate a website. Without skip links, you might be forced to listen to the same navigation menu and header over and over again, even though you’re only trying to get to the main body of the page. Skip links allow you to bypass this content, going straight to the part of the page you want.

    The Key Benefits of Skip Links

    Improved Navigation for Keyboard-Only Users

    Many people with disabilities, including those with limited mobility or dexterity, use keyboards or alternative input devices to navigate the web. Skip links let users quickly navigate to the main content, bypassing headers, footers, and menus that they may have already accessed.

    Enhanced Experience for Screen Reader Users

    Screen readers announce every element on a webpage in the order they are tabbed through. Without skip links, users would have to hear the same menus and links repeatedly, making navigation time-consuming and tedious. Skip links streamline the experience by providing a shortcut to the main content.

    Better Usability for Assistive Technologies

    Skip links are a simple yet effective tool that benefits various assistive technologies, enhancing the overall usability of your website for a wide range of users.

    Increased Accessibility Compliance

    Many countries and regions have laws requiring websites to be accessible. For example, in the United States, the Americans with Disabilities Act (ADA) mandates that websites must be accessible to all users, including those with disabilities. Implementing skip links helps ensure your website is compliant with accessibility guidelines like Web Content Accessibility Guidelines (WCAG).

    How Do Skip Links Work?

    Skip links work by creating a link that, when activated, allows the user to bypass parts of the webpage and move directly to a more relevant section. These links are typically placed at the top of the page, visible only when the user navigates using the keyboard (by pressing the Tab key). The link itself usually says something like “Skip to main content,” “Skip to navigation,” or “Skip to footer,” depending on which section the user wants to bypass.

    The Technical Mechanics of Skip Links

    To create a skip link, you use basic HTML along with some helpful attributes to control the behavior and accessibility of the link. Here’s an overview of the technical aspects of skip links:

    HTML Structure with <a href> Tags

    The primary way to implement skip links is with the <a> (anchor) tag, which creates hyperlinks. These links should point to specific elements within the webpage, often with id attributes to mark the sections users can skip to.

    tabindex Attribute

    The tabindex attribute is used to control the tab order of elements. By default, links and form controls are included in the tab order. However, for skip links to work properly, they need to be made focusable before other content is tabbed through.

    aria-label and aria-hidden Attributes

    The aria-label attribute can be used to provide screen readers with a more descriptive label for the skip link. For example, you can use it to define a more readable label like “Skip to main content,” ensuring that screen readers announce the skip link’s purpose clearly. On the other hand, the aria-hidden attribute can be used to hide elements from assistive technologies when needed.

    A Simple Skip Link Example

    Here’s a simple HTML example of a skip link that allows users to skip directly to the main content of a webpage:

    <a href="#main-content" class="skip-link" tabindex="0" aria-label="Skip to main content">Skip to main content</a>
    <header>
    <nav> <!-- Navigation Links --> </nav>
    </header>
    <main id="main-content">
    <h1>Welcome to Our Website</h1>
    <p>This is the main content of the page...</p>
    </main>

    In this example:

    • The skip link (<a href="#main-content">) is placed at the top of the page and links to the main-content section identified by the id="main-content".
    • The tabindex="0" ensures that the skip link is focusable and can be reached when using the Tab key.
    • The aria-label="Skip to main content" helps screen reader users understand what the link does.

    Styling Skip Links

    While skip links are crucial for accessibility, they’re not always visually appealing by default. To make skip links blend in with your design, you’ll likely want to hide them until they’re needed and style them for better usability. Here’s how you can style skip links using CSS:

    .skip-link {
    position: absolute;
    top: -40px; /* Hide the link off-screen */
    left: 0;
    background-color: #000;
    color: #fff;
    padding: 10px;
    z-index: 100;
    }
    .skip-link:focus {
    top: 10px; /* Bring the link into view when focused */
    }

    In this example:

    • The .skip-link class hides the skip link off-screen with top: -40px until it’s needed.
    • When the link is focused (i.e., when the user tabs to it), it becomes visible by setting top: 10px.
    • You can customize the background color, text color, padding, and positioning to match your website’s design.

    JavaScript for Enhanced Skip Link Functionality

    In some cases, you may want to enhance the behavior of your skip link using JavaScript. For example, you might want to automatically focus the main content once the skip link is activated. Here’s how you can do that:

    document.querySelector('.skip-link').addEventListener('click', function(e) {
    e.preventDefault();
    document.querySelector('#main-content').focus();
    });

    This script listens for a click on the skip link and prevents the default action (i.e., jumping to the href target). Instead, it uses JavaScript to focus on the main content section, making it even easier for users to access.

    Testing Skip Links for Accessibility

    Once you’ve implemented skip links, it’s essential to test them to ensure they’re working as expected. Here are a few key tips for testing your skip links:

    1. Keyboard Navigation: Use the Tab key to cycle through the elements on your page. Ensure the skip link is the first item that can be focused and that it jumps you to the main content.
    2. Screen Reader Testing: Test your skip links with a screen reader (such as NVDA or VoiceOver) to ensure the skip links are announced correctly and work as expected.
    3. Cross-Browser Compatibility: Make sure your skip links work across different browsers and devices. Some older browsers might have quirks that affect the behavior of tabindex or CSS styling, so testing across multiple platforms is critical.
    4. Accessibility Tools: Use automated accessibility tools like Lighthouse to check for accessibility issues on your website. These tools can help identify missing or misused attributes related to skip links.

    Challenges with Skip Links

    While skip links are an essential tool for accessibility, there are some challenges you might encounter when implementing them:

    • Browser Inconsistencies: Different browsers and devices may render skip links or handle focus management differently. It’s important to test across various platforms to ensure consistent behavior.
    • Visibility and Styling: Skip links should be visible when needed but unobtrusive when not. Ensuring they are easily accessible but don’t clutter the design can require some careful styling.
    • Managing Focus Order: If your page has dynamic content (like modals or sticky headers), you may need to adjust the focus order or ensure that skip links still work as expected when these elements are present.

    Skip Ahead to Success

    Skip links are a simple but vital tool in improving the accessibility of your website. They help keyboard-only users, screen reader users, and others navigate your site more efficiently by skipping over repetitive content and jumping straight to the main sections of the page. By implementing skip links with proper HTML, CSS, and JavaScript, you can enhance the user experience for a wider audience, making your site more inclusive and accessible.

    If you’re ready to make your website ADA-compliant and accessible to everyone, schedule an ADA briefing with 216digital. Our team of experts will walk you through the process, address any questions, and help you create an inclusive, compliant, and user-friendly web experience. Don’t wait—take the first step toward a more accessible digital presence today.

    Greg McNeil

    November 21, 2024
    How-to Guides
    Accessibility, How-to, skip link, Web Accessibility, web developers, web development
  • Is ADA Compliance the Same as 508 Compliance?

    If you’ve worked on a website or digital content, you know accessibility isn’t just important—it’s essential. But here’s a common question that trips up even seasoned professionals: Are ADA compliance and Section 508 compliance the same thing? While they may seem similar at first glance—both aim to make digital experiences accessible—their differences are crucial, and misunderstanding them could mean focusing on the wrong standards for your audience or business.

    In this article, we’ll unpack the distinctions and overlaps between ADA and Section 508 compliance. By the end, you’ll not only understand what sets them apart but also how to use this knowledge to make your website truly accessible.

    What is ADA Compliance?

    ADA stands for the Americans with Disabilities Act, a landmark law passed in 1990 to ensure that people with disabilities have the same rights and opportunities as everyone else. The ADA covers a wide range of accessibility issues, from physical spaces (like ramps and elevators in buildings) to digital spaces (like websites and online services). In the context of websites, ADA compliance means making sure your website is accessible to people with disabilities.

    For websites, ADA compliance means ensuring accessibility for people with disabilities. This includes making your site usable for:

    • Visually impaired individuals using screen readers.
    • Deaf or hard-of-hearing users who rely on captions or transcripts.
    • People with motor disabilities who may use keyboards or alternative input devices instead of a mouse.

    While the ADA itself doesn’t give specific rules for websites, it requires businesses to ensure that their digital services are accessible. This is where guidelines like the Web Content Accessibility Guidelines (WCAG) come into play. The WCAG provides a set of standards for making websites accessible to everyone, including people with various disabilities.

    What is Section 508 Compliance?

    Section 508 is part of the Rehabilitation Act of 1973, a law designed to improve access for people with disabilities, especially in the workplace and in government. Section 508 specifically focuses on ensuring that federal agencies and contractors make their electronic and information technology (EIT) accessible. This includes websites, software, videos, and other forms of digital content used by government employees and the public.

    Section 508 compliance is more specific than ADA compliance because it lays out detailed technical standards for web accessibility. Unlike the ADA, which applies to all public and private entities, Section 508 is focused specifically on federal government entities and those that do business with the government.

    The Key Differences Between ADA and Section 508 Compliance

    Now that we have a basic understanding of both standards let’s take a look at some of the key differences:

    Scope of Applicability

    ADA compliance applies to all businesses, government entities, and organizations that provide public services, including websites, regardless of whether they are working with the federal government.

    On the other hand, Section 508 only applies to federal agencies, federal contractors, and any organizations or companies that receive federal funding or contracts. In other words, Section 508 is more narrow in scope than ADA compliance.

    Specificity of Standards

    ADA compliance serves as a general guideline rather than providing specific technical or legal instructions for web accessibility. Its primary focus is on the principle of accessibility, encouraging the design of websites that are usable by individuals with a variety of disabilities. By prioritizing inclusivity, ADA compliance aims to ensure that everyone can effectively access online content. ADA compliance often refers to the WCAG guidelines for web content accessibility.

    Section 508 compliance is more prescriptive, offering clear technical guidelines for web accessibility. These standards focus on things like screen reader compatibility, color contrast, keyboard navigation, and other specific details.

    Enforcement

    ADA compliance can be enforced through private lawsuits, meaning that individuals with disabilities or advocacy groups can take legal action if a website is not accessible. This has led to a number of high-profile lawsuits in recent years, where businesses were sued for failing to make their websites accessible.

    Section 508 compliance is enforced primarily through audits and inspections conducted by the federal government. If a government agency or contractor is found to be non-compliant, they could lose funding and contracts or be excluded from future government work.

    Similarities Between ADA and Section 508 Compliance

    Even though there are some important differences, both ADA compliance and Section 508 compliance share several key similarities:

    The Goal of Accessibility

    Both ADA and Section 508 aim to make the digital world more accessible to people with disabilities. This means ensuring that websites, online services, and content are usable by people who have visual, auditory, cognitive, or motor impairments.

    Use of WCAG Guidelines

    Both ADA and Section 508 compliance often refer to WCAG as a standard for making websites accessible. While Section 508 has its own set of technical requirements, these overlap with many of the WCAG principles. So, if you’re working on a website, it’s helpful to familiarize yourself with WCAG standards, whether you are concerned with ADA or Section 508 compliance.

    Testing for Accessibility

    Both ADA and Section 508 compliance require you to test your website for accessibility. This can include using screen readers, testing keyboard navigation, checking for proper color contrast, and making sure your site works with assistive technologies like voice recognition software.

    Practical Tips for Testing Your Website for Accessibility

    Whether you’re aiming to meet ADA or Section 508 compliance, here are some practical steps you can take to test and improve the accessibility of your website:

    Use Automated Tools

    There are a number of tools that can help you check for accessibility issues, like WAVE or Lighthouse. These tools scan your site for common accessibility issues like missing alt text for images, poor color contrast, and improper heading structure. While automated tools are helpful, they shouldn’t be your only testing method.

    Manual Testing

    Automated tools can catch some issues, but manual testing is also essential. This might include navigating your site with a keyboard (without using a mouse) or testing your site with a screen reader like NVDA or VoiceOver to see how it works for visually impaired users.

    Get Feedback from Users

    If possible, have people with disabilities test your site. Getting feedback from real users is one of the best ways to identify issues you might not have thought of. You can reach out to local accessibility organizations or use user testing platforms to gather feedback.

    Review Your Content

    Make sure your website’s content is accessible, too. This means providing text alternatives for images, videos with captions, or transcripts and using simple, easy-to-read language.

    Which Should You Focus On?

    Understanding the distinctions between ADA and Section 508 compliance is critical for creating an inclusive, accessible website that meets legal standards. If you’re a business owner, ADA compliance should be your primary concern. Federal contractors and agencies, on the other hand, must adhere to Section 508 requirements.

    The good news? Improving accessibility benefits everyone—not just your users, but your organization too.

    Navigating these regulations can feel daunting, but you don’t have to go it alone. At 216digital, we specialize in tailored accessibility solutions to help you meet both ADA and Section 508 standards. From comprehensive audits to ongoing monitoring, we’re here to guide you every step of the way.

    Ready to make your website accessible to everyone? Schedule an ADA briefing with 216digital and take the first step toward compliance and inclusivity.

    Greg McNeil

    November 19, 2024
    Legal Compliance
    Accessibility, ADA, ADA Compliance, Section 508, Web Accessibility
  • What Retailers Can Expect if They Aren’t Accessible

    In today’s digital marketplace, overlooking the accessibility of your website isn’t just a technical oversight—it’s a legal and financial pitfall that could jeopardize your entire business. As consumers increasingly flock to online shopping, retailers have a critical responsibility to ensure their websites are accessible to everyone, including people with disabilities. Failing to meet ADA compliance requirements isn’t just non-compliance; it’s an open invitation to lawsuits, hefty fines, and damaging publicity. The clock is ticking, and the stakes have never been higher. Is your business prepared to face the consequences of an inaccessible website?

    Understanding ADA Compliance and Accessibility Laws

    The Americans with Disabilities Act (ADA) was passed in 1990 to ensure that individuals with disabilities have equal access to public spaces. While the law was initially focused on physical spaces, such as stores and offices, the scope has expanded with the rise of the Internet. Today, many courts interpret the ADA as applying to websites, meaning retailers’ websites must be accessible to people with disabilities, including those who are blind, deaf, or have other impairments.

    ADA Guidelines for Web Accessibility

    Under ADA guidelines, businesses must make reasonable accommodations for disabled individuals by ensuring that their websites are usable by people who rely on screen readers, text-to-speech software, and other assistive technologies. If your website doesn’t meet these requirements, you might find yourself at risk for a lawsuit.

    What Are the Legal Risks for Retailers?

    If your website isn’t accessible, your business could be exposed to legal action. Retailers face the possibility of demand letters from law firms representing plaintiffs with disabilities. These letters often demand that companies make changes to their websites and may include a settlement request to avoid a lawsuit. A formal lawsuit could follow if these demands are ignored or if the retailer refuses to comply with ADA compliance.

    Common Accessibility Issues in Lawsuits

    • Images without Alt Text: Alt text describes the content of an image for screen readers. Missing alt text excludes visually impaired users from critical information.
    • Unlabelled Form Fields: Forms need clear labels and instructions for accessibility. Missing labels can lead to frustration and abandoned purchases.
    • Unclear or Missing Headings: Headings help organize content, making it easier for visually impaired users to navigate.
    • Non-Keyboard Accessible Navigation: Some users rely on keyboard shortcuts instead of a mouse. Websites not designed for keyboard navigation can exclude these users.

    The Cost of Non-Compliance

    So, what happens when a retailer faces a lawsuit or demand letter for not meeting ADA compliance?

    Legal Costs

    Defending against a lawsuit can be expensive, even if you ultimately win. The average cost of defending a web accessibility lawsuit can run tens of thousands of dollars. This does not include legal fees for settlements or necessary website updates.

    Settlements

    Many retailers choose to settle lawsuits rather than risk the expense and uncertainty of court. Settlement amounts can vary but often reach six figures. Additionally, companies must typically commit to updating their website for compliance, further adding to costs.

    Fines

    While the ADA itself doesn’t specify fines, related laws, like the Rehabilitation Act, require federal agencies to ensure accessibility. Violations can lead to significant fines, especially for businesses that accept federal funds or contracts.

    Damage to Brand Reputation

    Beyond legal costs, lawsuits over website accessibility can damage a brand’s reputation. A public lawsuit can erode consumer trust, lead to negative media coverage, and even cause loyal customers to lose faith in the inclusivity of your business.

    Loss of Customers and Sales

    The financial impact doesn’t stop with legal costs. Inaccessible websites exclude millions of potential customers, especially those with visual impairments. Poor user experiences can lead to lost sales and customer frustration.

    Big Brands, Bigger Penalties

    Web accessibility is no longer a theoretical risk—it’s a pressing reality affecting retailers across industries. In recent years, well-known brands have faced significant legal challenges for not meeting ADA compliance standards, underscoring the tangible consequences of non-compliance. Notable cases include:

    Target Corporation Settlement

    In a landmark 2006 case, the National Federation of the Blind (NFB) sued Target Corporation, arguing that its website’s inaccessibility violated the ADA, barring blind users from equal access to online services. This case culminated in a $6 million settlement in 2008, with Target committing to WCAG 2.0 standards. The settlement set a powerful precedent, establishing that websites are indeed extensions of physical stores and must comply with ADA standards.

    Beyoncé’s Parkwood Entertainment

    In 2019, a lawsuit against Parkwood Entertainment—the company managing Beyoncé’s official website—brought celebrity and entertainment sites into the accessibility spotlight. The case highlighted key issues, like missing alt text and inaccessible navigation, underlining that ADA compliance requirements extend to all online sectors.

    Dick’s Sporting Goods

    In 2021, Dick’s Sporting Goods faced a lawsuit over a lack of accessible design elements, from missing alt text to insufficient screen reader support. This case reaffirmed that even leading retailers are vulnerable if they overlook essential accessibility features.

    A Surge in Accessibility Lawsuits and the E-Commerce Sector

    The growing number of lawsuits drives home the urgency for retailers to proactively address web accessibility. According to Useablenet in 2023 alone, more than 4,600 ADA-related website accessibility cases were filed, with 82% targeting the retail sector. As consumers increasingly rely on online shopping, accessibility becomes essential for retailers to stay competitive and inclusive.

    Why E-Commerce Faces Elevated Legal Risks

    Retailers with online sales channels, particularly in e-commerce, face intensified scrutiny as customers with disabilities encounter persistent barriers to shopping online. According to the U.S. Center of Disease Control, 7.6 million Americans with visual impairments struggle with inaccessible websites, translating to missed revenue opportunities. By not prioritizing accessibility, e-commerce retailers risk losing out on an estimated $7 trillion in annual spending from the global disability market.

    The message is clear: the cost of non-compliance is high, and accessibility lawsuits are on the rise. For retailers, these cases underscore the importance of making accessibility a strategic priority to safeguard brand reputation and revenue alike.

    How to Avoid the Legal Pitfalls

    If you’re a retailer, the best way to avoid legal issues is to proactively make your website accessible. Here’s how to get started:

    Conduct an Accessibility Audit

    Use accessibility tools or hire an expert to evaluate your website. Many free and paid tools are available to help identify common accessibility issues.

    Follow WCAG Guidelines

    The Web Content Accessibility Guidelines (WCAG) set the standard for web accessibility, covering elements like text readability, video captioning, and more.

    Train Your Team

    Ensure that your website’s content managers are trained in accessibility best practices, helping you avoid common errors and keep your site compliant with updates.

    Stay Informed

    Accessibility laws and best practices are evolving, so it’s essential to stay updated on the latest requirements and trends.

    Secure Your Website’s Future

    ADA compliance isn’t just a legal obligation—it’s an opportunity to make your website more inclusive and accessible to a wider audience. Retailers who fail to make their websites accessible face serious legal risks, including lawsuits, legal fees, and damage to their brand’s reputation. On the flip side, ensuring your website is accessible to all users can boost customer trust, loyalty, and, ultimately, sales. By taking the necessary steps to make your website compliant with ADA standards, you protect your business and demonstrate your commitment to inclusivity.

    So, take action today to ensure your website is accessible. Your customers—and your bottom line—will thank you!

    For personalized guidance on making your website ADA compliant, reach out to 216digital for an ADA briefing. Our experts are here to help you navigate the complexities of web accessibility and secure your business against potential legal risks.

    Greg McNeil

    November 11, 2024
    Legal Compliance
    Accessibility, ADA Compliance, ecommerce website, Retail, Web Accessibility
  • Web Accessibility for Senior Citizens: A Business Case

    Have you ever stopped to think about how accessible your website is for senior citizens? You might imagine accessibility only in terms of helping people with visual or hearing impairments, but what about the growing number of seniors who are online every day? Seniors often face unique challenges when navigating websites—things like vision loss, reduced motor skills, and even cognitive decline. As their online presence continues to increase, it’s crucial to ask: Do you have an accessible site? The answer might surprise you.

    Making your website senior-friendly isn’t just the right thing to do—it’s a smart business move that can bring both legal and financial rewards. Let’s explore why investing in web accessibility for seniors is a move you can’t afford to overlook.

    What Is Web Accessibility?

    Web accessibility refers to the practice of designing websites and digital content so that they can be easily accessed and used by all people, including those with disabilities. It’s not just about compliance with regulations or making sure that people with visual or hearing impairments can use your site. Accessibility also benefits people with other challenges, such as limited mobility or cognitive impairments.

    Why Does It Matter for Senior Citizens?

    Senior citizens—particularly those over 65—are a growing segment of internet users. In fact, according to a study by the Pew Research Center, 73% of people aged 65 and older are now online, and 61% of them use the internet every day. However, many older adults face unique challenges when using websites, such as vision loss, hearing impairments, reduced fine motor skills, and cognitive decline. This is where web accessibility plays a crucial role.

    By ensuring your website is accessible to seniors, you’re not just creating a better user experience for them—you’re opening your business up to a larger market with significant spending power.

    The Legal Landscape: ADA and Accessibility

    In the United States, businesses are legally required to ensure that their websites are accessible to people with disabilities. The Americans with Disabilities Act (ADA), passed in 1990, mandates that public accommodations—such as businesses, government entities, and nonprofit organizations—provide equal access to their services for people with disabilities. While the law doesn’t explicitly mention websites, courts have increasingly interpreted it to apply to digital spaces.

    Legal Risks of Non-Compliance

    This means that if your website is not accessible to people with disabilities—including older adults—you could be at risk for legal action. Many businesses have been sued over accessibility violations, with settlements reaching millions of dollars. Even if you’re a small business owner or running a personal blog, failing to provide an accessible experience could open you up to potential lawsuits, fines, or reputational damage.

    For example, large companies like Target and Domino’s Pizza have faced high-profile lawsuits for not having accessible sites. These cases highlight the importance of taking accessibility seriously, not just as a moral or ethical issue but as a business risk.

    Financial Benefits: Reaching a Larger, Wealthy Audience

    One of the most compelling reasons to focus on web accessibility for seniors is the financial advantage. Seniors, particularly those in the 65+ age range, wield significant purchasing power. According to the AARP, people over 50 account for more than $8 trillion in economic activity in the U.S. every year. That’s a massive market—one that’s only going to grow as the senior population continues to expand.

    How Accessibility Boosts Your Bottom Line

    However, many businesses fail to recognize the importance of this demographic when designing their websites. If your website isn’t accessible, you’re essentially alienating an entire group of people who might have the money and the intent to buy from you. In contrast, an accessible site can tap into this valuable market by ensuring that seniors have a seamless, positive experience when browsing and making purchases online.

    Here are some key ways web accessibility can boost your bottom line:

    Improved Conversion Rates on Accessible Sites

    When seniors can easily navigate your site, understand your content, and complete purchases without frustration, you’ll see higher conversion rates. Research shows that accessibility improvements can lead to better engagement, longer time spent on the site, and more frequent purchases. Whether you run an e-commerce store or offer a service, providing an accessible site can lead to more successful transactions.

    Expanding Your Reach

    Web accessibility isn’t just about meeting the needs of those with disabilities—it’s also about creating a better experience for everyone. Simple improvements, like larger fonts, clearer color contrast, or the ability to adjust text size, benefit not just seniors but a wide range of users. As your website becomes more accessible to navigate for seniors, you’re also making it more user-friendly for all visitors, which can attract more people and boost your website traffic.

    Reducing Bounce Rates

    A website that’s hard to use leads to frustrated visitors, and frustrated visitors often leave. If seniors (or anyone else) find your site difficult to navigate or read, they’re likely to abandon it in favor of a competitor’s site. Ensuring your site is accessible makes it more likely that users will stay longer, browse more pages, and return again.

    Brand Loyalty and Word-of-Mouth

    By demonstrating your commitment to accessibility, you’re sending a powerful message to your customers that you care about inclusivity. This can lead to stronger brand loyalty and positive word-of-mouth referrals. Seniors, like all customers, appreciate brands that make an effort to meet their needs, and they are more likely to become repeat customers. This loyalty can help your business grow over time.

    Social Benefits: Building an Inclusive Brand

    In today’s competitive market, inclusivity is more than just a buzzword—it’s an expectation. Consumers increasingly expect companies to be socially responsible, and that includes providing accessible sites for people with disabilities. When your website is accessible to seniors, you’re showing that your brand is forward-thinking, compassionate, and dedicated to serving everyone.

    This kind of brand identity can strengthen your reputation and create emotional connections with your customers. A business that values diversity and inclusivity is more likely to resonate with socially conscious consumers, not just seniors.

    Corporate Social Responsibility (CSR)

    Investing in web accessibility shows that your company is taking steps to fulfill its corporate social responsibility. By ensuring that all people, regardless of age or ability, can engage with your business, you’re positioning yourself as a leader in social responsibility. Consumers are increasingly making decisions based on their values, and a company that prioritizes accessibility can stand out in a crowded marketplace.

    Fostering a Positive Reputation

    The world is becoming more focused on accessibility, and businesses that lead the charge will be seen as industry pioneers. If you prioritize accessibility, you’re likely to gain recognition and respect for your commitment to inclusivity, both from customers and from the broader business community.

    Stay Ahead of the Curve with an Accessible Site

    As the senior population continues to grow, the demand for accessible sites will only increase. By taking proactive steps now to make your website accessible, you’re positioning your business to meet future needs. Businesses that adapt early will have a competitive edge over those that wait until accessibility is a legal requirement or until they lose customers because of accessibility issues.

    Furthermore, accessibility features that are beneficial for seniors—such as voice recognition, screen readers, or simple navigation—are often beneficial to younger audiences as well. This means that your investment in accessibility has the potential to benefit a wide range of users, not just seniors.

    A Forward-Thinking Investment

    Web accessibility for senior citizens is not just about compliance; it’s a strategic business move that can expand your market reach, boost conversion rates, and strengthen your brand’s inclusivity. With the financial, social, and legal benefits clear—and a growing senior population—now is the perfect time to make your website accessible to all.

    Ready to take the next step? Schedule an ADA briefing with 216digital today. Our team of experts will guide you through the process of enhancing your website’s accessibility, ensuring you meet legal requirements while providing an exceptional user experience for all visitors. Don’t miss this opportunity to future-proof your business and tap into a wider audience.

    Greg McNeil

    November 7, 2024
    The Benefits of Web Accessibility
    ADA Compliance, Benefits of Web Accessibility, business case for web accessibility, Web Accessibility
  • Are ADA Lawsuits Truly Addressing Web Accessibility Concerns or Financial Motives?

    The Americans with Disabilities Act (ADA) was enacted in 1990 to prohibit discrimination and ensure equal opportunities for people with disabilities, promoting accessibility in physical spaces, employment, transportation, and communication. Its core intent was, and still is, to remove barriers, offering individuals with disabilities equitable access to spaces, services, and information. Yet, as technology evolved, so did the legal landscape. 

    Today, ADA lawsuits increasingly target digital spaces, focusing on web accessibility. However, many argue that many of these cases may be financially motivated rather than genuinely aimed at improving user accessibility.

    This article will explore whether ADA lawsuits in the digital realm truly address accessibility concerns or have become vehicles for profit, disproportionately affecting small businesses and often failing to create meaningful accessibility changes.

    ADA’s Original Purpose: Accessibility for All

    Digital spaces were in their infancy when the ADA was introduced, and web accessibility wasn’t yet a primary focus. Over time, however, the need for digital accessibility became apparent as websites and apps became essential tools for daily life. The ADA’s promise of equal access naturally extended into these new spaces, with courts ruling that websites should be accessible to individuals with disabilities. In principle, these lawsuits aimed to push businesses toward compliance, making the digital world as accessible as the physical one.

    However, the sharp increase in web accessibility lawsuits has sparked debates. While some argue that these lawsuits hold businesses accountable, others claim they’ve strayed from the ADA’s purpose and are instead exploited for financial gain.

    The Surge in Web Accessibility Lawsuits: Financial Motives or Accessibility Goals?

    Data shows a dramatic increase in ADA-related digital accessibility lawsuits. According to a report from UsableNet, over 4,000 digital accessibility lawsuits were filed in 2023 alone, with the majority in industries like retail, food service, and e-commerce. Many of these lawsuits are part of what some legal experts call “drive-by” or “surf-by” suits, where plaintiffs—or law firms—quickly identify accessibility issues, sometimes without ever attempting to use the site.

    A well-known case involves Domino’s Pizza, which was sued by a visually impaired man who claimed the company’s website and mobile app were incompatible with his screen reader, making ordering food online impossible. In this instance, the lawsuit gained national attention, ultimately resulting in the Ninth Circuit Court ruling in favor of the plaintiff. While this case had an accessibility-focused outcome, it highlighted the complexities of web accessibility requirements under the ADA. Smaller businesses, however, often lack the resources to navigate lengthy litigation, and settlements can be a quicker option.

    High-Profile Examples and “Drive-By” Suits

    Certain plaintiffs and legal firms have been linked to hundreds, if not thousands, of ADA lawsuits. These “drive-by” or “surf-by” suits are often filed in large batches across multiple jurisdictions, targeting businesses with minor web accessibility issues. In these cases, it’s common for plaintiffs and attorneys to demand settlements without requiring that accessibility issues be addressed. This approach raises questions about the true intention behind these cases: Are they serving individuals with disabilities or simply a means to extract settlements?

    High-profile cases aside, small businesses bear the brunt of such lawsuits. For example, a local bakery or a small online retailer with limited technical knowledge and budget may unknowingly operate a website that needs to be fully ADA-compliant. When targeted by a lawsuit, they often find the cost of defending themselves too high, pushing them toward a settlement which rarely requires accessibility improvements.

    The Disproportionate Impact on Small Businesses

    Due to limited resources and awareness, small businesses are especially vulnerable to ADA lawsuits. Unlike large corporations, small business owners often lack dedicated legal or compliance departments, making it difficult for them to implement and maintain accessible websites. The financial strain can be significant; they face legal fees, potential settlements, and the cost of redesigning their websites for compliance.

    For many small businesses, even the threat of an ADA lawsuit is enough to cause financial stress. Paying legal fees and settlements can exhaust their budgets, sometimes leading to layoffs or even closures. While larger businesses may view these costs as part of risk management, small businesses face disproportionate consequences despite representing a smaller fraction of the digital marketplace.

    Are ADA Lawsuits Leading to Real Accessibility Improvements?

    With the increase in ADA lawsuits, one might assume that digital accessibility has improved dramatically. However, evidence suggests otherwise. Many cases settle out of court without requiring the business to make its website accessible. In these instances, settlements may address plaintiffs’ demands but leave broader accessibility issues unresolved.

    While larger companies might use settlements to improve accessibility, smaller businesses often struggle to implement changes even after legal action. Without clear guidelines from the ADA on web accessibility standards, businesses are left in a legal gray area, leading to inconsistent and often inadequate improvements. For meaningful change, legal actions would need to enforce accessibility upgrades as part of their resolutions. Unfortunately, in many cases, financial gain appears to take precedence over accessibility outcomes.

    How to Protect Yourself from Frivolous ADA Lawsuits

    Despite the challenges, businesses can proactively mitigate the risk of ADA lawsuits and ensure their websites are accessible. Here are several strategies:

    Conduct Regular Accessibility Audits

    Regularly assessing your website for accessibility compliance is essential. Automated tools and manual testing can help you catch and fix issues that may otherwise go unnoticed. While automated tools can identify many technical problems, manual testing is often necessary to ensure a website is accessible.

    Follow WCAG Guidelines

    The Web Content Accessibility Guidelines (WCAG) 2.1 are the global standard for web accessibility. While not legally binding under the ADA, adhering to these guidelines demonstrates a commitment to accessibility and can help businesses defend themselves against lawsuits.

    Partner with Accessibility Experts

    Hiring an external firm with expertise in web accessibility can provide invaluable insights and help you develop a compliance strategy. Accessibility experts like 216digital understand the nuances of ADA and WCAG compliance, making them well-equipped to help businesses avoid common pitfalls.

    Stay Informed on Legal Trends

    ADA compliance in the digital space is rapidly evolving, and staying informed on relevant lawsuits and rulings can help businesses understand potential risks. Engaging with industry groups or associations that focus on digital accessibility can also provide guidance and resources.

    Maintain Documentation and Accessibility Policies

    Documenting your efforts to comply with accessibility standards can help demonstrate a proactive approach. Maintaining a web accessibility policy and records of improvements can strengthen your defense if faced with a lawsuit.

    Moving Toward Meaningful Change in Web Accessibility

    For ADA lawsuits to truly serve their intended purpose, they need to result in real accessibility improvements rather than financial settlements alone. While some cases serve as important reminders for businesses to make their websites accessible, the prevalence of drive-by suits highlights the need for more explicit standards and legal reform. Small businesses, in particular, require more guidance and support to achieve compliance without facing financial ruin.

    A Call for a Balanced Approach

    In conclusion, ADA lawsuits can be a powerful tool for advancing web accessibility, but only if they prioritize access over profit. For meaningful progress, lawsuits should focus on enforcing change rather than leveraging settlements. By adopting proactive accessibility strategies, businesses can protect themselves from frivolous lawsuits and contribute to a more inclusive digital landscape for all users.

    By taking steps to prioritize accessibility, companies can reduce their exposure to ADA lawsuits and ensure that their websites are accessible to all users, fulfilling the original purpose of the ADA. For any organization, compliance is a legal obligation and an opportunity to create an inclusive and user-friendly digital experience.

    Ready to get started? Schedule a complimentary ADA strategy briefing with 216digital today. Let’s work together to protect your online business!

    Greg McNeil

    November 4, 2024
    Legal Compliance
    Accessibility, ADA Compliance, ADA Website Compliance, Web Accessibility, Website Accessibility
Previous Page
1 … 5 6 7 8 9 … 12
Next Page
216digital Scanning Tool

Audit Your Website for Free

Find Out if Your Website is WCAG & ADA Compliant













    216digital Logo

    Our team is full of expert professionals in Web Accessibility Remediation, eCommerce Design & Development, and Marketing – ready to help you reach your goals and thrive in a competitive marketplace. 

    216 Digital, Inc. BBB Business Review

    Get in Touch

    2208 E Enterprise Pkwy
    Twinsburg, OH 44087
    216.505.4400
    info@216digital.com

    Support

    Support Desk
    Acceptable Use Policy
    Accessibility Policy
    Privacy Policy

    Web Accessibility

    Settlement & Risk Mitigation
    WCAG 2.1/2.2 AA Compliance
    Monitoring Service by a11y.Radar

    Development & Marketing

    eCommerce Development
    PPC Marketing
    Professional SEO

    About

    About Us
    Contact

    Copyright 2024 216digital. All Rights Reserved.