Web Accessibility Archives - Page 5 of 11/Tag

Accessibility Overlays: Band-Aid Solutions?
Web accessibility is about making sure that everyone, including people with disabilities, can use your website with ease. Many businesses, however, reach for a quick fix known as a “web accessibility overlay.” These overlays claim to instantly solve a website’s accessibility problems by adding a single line of code. At first glance, this may sound like a dream come true: no major redesigns, no deep coding changes, and no extended timelines. Yet overlays often fail to address the real barriers that people with disabilities face. In fact, they can create new challenges and offer website owners a false sense of security.

In this article, we will explore why web accessibility overlays are often called a “Band-Aid solution” and why relying on them can do more harm than good. We will look at some of the technical limitations, discuss how they can conflict with assistive technologies, and share better ways to make your website truly accessible. We will also include links to helpful resources you can explore independently.

What Are Web Accessibility Overlays?

Web accessibility overlays are add-on tools, often in the form of a plugin or script, that claim to repair accessibility issues on a website automatically. Once installed, they usually give users a menu of features such as:
- Text resizing
- Color contrast adjustments
- Keyboard navigation controls
- Screen reader-friendly labels
These options may seem helpful, and some are. However, these overlays do not usually fix deeper issues in the website’s code. Overlays focus on surface-level changes that might look or feel good initially. For example, making text larger or changing color contrast might help some people. But someone who uses a screen reader or another assistive device might still find the site impossible to navigate if the page structure is confusing or missing proper markup.

Why Accessibility Overlays Fall Short

While overlays may claim to bring your site into compliance with standards like the Web Content Accessibility Guidelines (WCAG), they cannot fix serious problems that come from poor coding, improper headings, or missing labels. Let’s explore some core reasons why these tools can fail.

1. They Don’t Fix Structural Code Issues

A website that is built with accessibility in mind has clean, well-labeled HTML code and logical headings (like <h1>, <h2>, and so on). It also uses the right ARIA (Accessible Rich Internet Applications) attributes where needed. These parts of the code help assistive technologies—like screen readers—understand how the page is organized. If your code is poorly structured, an overlay might add color adjustments or keyboard focus outlines, but it won’t rewrite the site’s underlying structure. Missing or incorrect code stays broken, which causes ongoing problems for anyone who relies on a screen reader or keyboard navigation.

2. Conflicts with Assistive Technologies

One goal of web accessibility is to ensure that people using screen readers, braille displays, or voice recognition software can move through a site and understand its content. Overlays can accidentally disrupt these tools by adding unwanted code or labeling. For example, a screen reader might end up reading duplicate or confusing text because the overlay tries to label items automatically. This could result in a frustrating experience, causing users to abandon your site altogether.

3. False Sense of Compliance

Some businesses install an overlay hoping to protect themselves from legal action under the Americans with Disabilities Act (ADA). However, simply having an overlay does not mean your website is truly accessible or “ADA compliant.” In fact, in 2024 alone, 1,023 companies with an accessibility widget on their website received lawsuits, underscoring that overlays alone cannot shield businesses from legal action. In recent years, many sites using these tools have still faced lawsuits because of the underlying accessibility problems. Accessibility overlays often promise quick compliance, but the law cares about actual accessibility, not just appearances. Relying on an overlay can leave you vulnerable and unprepared if complaints or legal notices arise.

4. Ethical Concerns and User Frustration

Overlays may look like an easy fix for you, but they can feel like a barrier for those who need real accessibility improvements. Many people with disabilities have shared stories of frustration when they encounter overlay menus that don’t work correctly or override their screen reader settings. This can be discouraging for users who regularly deal with inaccessible websites. They may see the overlay as another obstacle rather than a tool that truly helps them. From an ethical standpoint, offering a patch that doesn’t solve deeper issues can be viewed as ignoring the experiences of people with disabilities.

The Risks of Taking the Easy Way Out

Accessibility overlays give website owners the idea that fixing accessibility is simple and quick. Sadly, that is almost never the case. By relying on an overlay, you risk:
- Legal Action: Courts can—and do—rule that a website with an overlay still has accessibility problems. An overlay will not protect you if people with disabilities cannot use your site.
- Damaged Reputation: When users have a poor experience on your site, word can spread quickly. This can harm your brand and turn potential customers away.
- Ongoing Maintenance Issues: Overlays must be updated along with your website’s updates. If the overlay breaks or conflicts with new code, your site could become even harder to use.
Instead of merely putting a bandage on the problems, developing or improving your website in ways that truly benefit all users would be better.

Steps to Achieve Real Accessibility

To create a site that everyone can use, consider a more thorough strategy. This involves reviewing the code, testing it with real users, and making changes that last. Below are some steps you can take.

1. Start with Clean, Semantic Code

Semantic HTML is a fancy way of saying you use the right tags to describe the right content. For example, headings (<h1>, <h2>, etc.) should be in order, and important landmarks (such as navigation and main content) should be labeled. Make sure that images include informative alt text, forms have clear instructions, and interactive elements have correct ARIA attributes if needed. When the base of your site is strong, many common accessibility problems disappear.

2. Test with Real Users and Automated Tools

Automated checkers can point out some problems, like missing alt text or heading errors. However, these tools cannot catch everything. The best approach is to test your website with actual users who have disabilities. Ask for their feedback and watch how they move through your site. You will quickly find issues that an overlay would never fix. This user-first approach ensures your improvements are based on real-world experiences.

3. Collaborate with Accessibility Experts

If you are not sure where to begin, seek help from professionals who specialize in digital accessibility. They can run a thorough audit, identify areas that need work, and guide you in making the proper fixes. This often involves reviewing your design, testing your site’s code, and recommending best practices so that all new content you create will also be accessible.

4. Provide Ongoing Training

Accessibility should be a team effort. Everyone who works on your website—developers, designers, content creators—should know the basics of accessible design. This means understanding how to create keyboard-friendly navigation, how to write alt text, and how to structure pages with clear headings and labels. If your team knows these skills, you are less likely to introduce new barriers when adding or editing content.

5. Plan for Long-Term Maintenance

Websites are never finished; they change over time. That means accessibility is an ongoing project. As you update pages, launch new features, or switch platforms, keep accessibility in mind. Continue testing, train your team, and regularly check for new issues. This helps you stay proactive rather than relying on any one tool to fix barriers as they come up.

Additional Resources

If you would like to learn more about doing accessibility the right way, here are some helpful links:
1. Web Content Accessibility Guidelines (WCAG): The official guidelines published by the World Wide Web Consortium (W3C).
2. W3C Web Accessibility Initiative: Offers guidelines, techniques, and tutorials on how to create an accessible website
3. WebAIM: A well-known resource that offers articles, tools, and services related to web accessibility.
4. The A11Y Project: A community-driven site with resources for building and maintaining accessible websites.
These resources can guide you in understanding the deeper aspects of accessibility and how to address them.

Moving Forward with True Accessibility

Web accessibility overlays may seem like a quick and convenient solution, but they are ultimately a Band-Aid on a much larger problem. While they can address surface-level issues, they often fail to tackle the deeper, structural barriers that prevent people with disabilities from fully engaging with your website. Worse, relying on overlays can give businesses a false sense of compliance, leaving them vulnerable to legal action and alienating users who need genuine accessibility improvements.

Real accessibility requires a proactive, thoughtful approach—one that prioritizes clean code, user testing, and ongoing education. By investing in these strategies, you can create a website that is not just compliant with legal standards but genuinely inclusive for everyone.

If you’re ready to move past quick fixes and build a site that welcomes all users, 216digital is here to help. We offer expert accessibility audits, training, and monitoring services to ensure your website meets WCAG standards and delivers a seamless experience for every visitor. Reach out to us today to schedule an ADA compliance briefing and take the first step toward meaningful, lasting accessibility.

Let’s build a more inclusive digital world—together.
Greg McNeil

December 30, 2024

Web Accessibility Remediation

Overlay, Overlay widgets, screen overlays, Web Accessibility, Website Accessibility
What is WAI? Making the Web Accessible to Everyone
Have you ever thought about how your website works for people with disabilities? The internet is a fantastic resource, but not everyone experiences it in the same way. For some, barriers like visual, auditory, or motor impairments can turn navigating a website into a frustrating process. That’s where the Web Accessibility Initiative (WAI) comes in—an essential part of making the internet a place where everyone can connect, learn, and share, no matter their abilities.

Created by the World Wide Web Consortium (W3C), WAI focuses on ensuring that websites, apps, and other online tools are accessible to people with disabilities. Let’s dive into what WAI does, why it matters, and how its guidelines, like the Web Content Accessibility Guidelines (WCAG), help shape a better web for all.

The Role of WAI in Web Accessibility

At its core, WAI is all about creating a more inclusive internet. The initiative develops resources, guidelines, and standards to make sure digital content is accessible to everyone, including people who are blind, deaf, or have physical, cognitive, or neurological disabilities. By collaborating with governments, organizations, and companies around the globe, WAI helps shape a digital world where no one is left behind.

Why Accessibility Matters

Think about how much we rely on the internet for work, school, shopping, and staying connected. In fact, 28.7% of adults in the U.S. live with some form of disability, and an inaccessible website can be a significant barrier. If your site isn’t accessible, you’re unintentionally shutting out a large portion of the population.

By making your site accessible, you’re not just widening your audience—you’re also promoting fairness and inclusivity. Plus, accessible websites tend to be more user-friendly for everyone, which benefits all your visitors.

The Foundation of WCAG: Four Key Principles

One of WAI’s most significant contributions is WCAG—a roadmap for designing websites that work for everyone. These guidelines are built on four key principles, often summarized as POUR:

Perceivable

Make sure users can access the information on your site, regardless of how they interact with it. This includes adding text alternatives (alt text) to images for screen readers, providing captions for videos, and ensuring text is compatible with assistive technologies.

Operable

Your website must be easy to navigate and use. This means ensuring that all functions can be controlled with a keyboard or voice commands, and avoiding flashing content that could trigger seizures or other issues.

Understandable

Keep the content clear, consistent, and logical. Use plain language, label forms clearly, and offer helpful instructions. When websites are too complicated, it can frustrate users—especially those with cognitive disabilities.

Robust

Your site should work across various devices and assistive technologies, and it should remain usable as technology evolves. This future-proofing ensures that your accessibility efforts have a lasting impact.

WCAG Levels: Aiming for Level AA Compliance

WCAG has three levels of compliance: A (basic), AA (ideal for most businesses), and AAA (highest). For online businesses, meeting WCAG Level AA compliance is a practical, effective, and often legally required goal. At Level AA, you’ll address key accessibility requirements, like:
- Adding alt text for images and videos.
- Ensuring text can be resized without losing functionality.
- Providing sufficient color contrast for readability.
- Keeping navigation consistent and intuitive.
These measures aren’t just about ticking a compliance box—they create a better online experience for everyone, including older adults, people using assistive technology, or even those on mobile devices with slow internet connections.

How WAI Benefits Your Business

For online businesses, embracing the principles of WAI and WCAG isn’t just about doing the right thing—it’s also a smart move. Here’s why:
- Widen Your Audience: An accessible website reaches more users, including those with disabilities, older adults, and anyone relying on assistive tools.
- Boost Your SEO: Search engines often favor accessible sites, as features like alt text and clear headings make it easier to crawl and index your content.
- Avoid Legal Risks: In many regions, WCAG compliance is a legal requirement for public sector websites and a growing concern for private businesses facing accessibility lawsuits.
- Improve User Experience: Accessibility best practices, such as logical structure and user-friendly forms, make browsing more enjoyable for all visitors.
Getting Started with WAI’s Guidelines

If you’re a business owner, web developer, or content creator, you might feel overwhelmed about meeting accessibility standards. Fortunately, WAI offers plenty of resources to guide you. Here are some steps to get started:
1. Familiarize Yourself with WCAG: Review the Web Content Accessibility Guidelines. Start with Level A compliance and work your way to Level AA.
2. Perform an Accessibility Audit: Use tools like Google Lighthouse or WAVE to check your website’s accessibility. These tools can identify issues like missing alt text, low color contrast, or navigation problems.
3. Make Small, Impactful Changes: Begin by addressing the most critical issues. For example, ensure your site allows for keyboard navigation, add captions to videos, and improve text readability.
4. Test with Real Users: Involve people with disabilities in testing your website. Their feedback is invaluable in spotting challenges and ensuring your site is truly accessible.
WAI’s Global Impact

WAI’s influence extends beyond individual businesses or websites, playing a critical role in setting international standards for web accessibility. Governments, educational institutions, and organizations worldwide often adopt WCAG as a benchmark for their digital content. This widespread adoption underscores how vital accessibility is to creating an inclusive online environment.

By providing clear, actionable guidelines, WAI empowers developers and designers to create websites that serve the needs of a diverse audience—no matter their abilities.

Why Accessibility is Everyone’s Responsibility

WAI’s work reminds us that accessibility isn’t just a technical requirement—it’s about fairness, equality, and opening doors for everyone. When you make your website accessible, you’re contributing to a world where people of all abilities have the same opportunities to participate, learn, work, and thrive online.

A Better Web for All

The Web Accessibility Initiative (WAI) is more than just a set of rules—it’s a movement to create a web that works for everyone. With its tools and guidelines, WAI helps businesses and developers make digital spaces inclusive and user-friendly. From the foundational principles of WCAG to the importance of meeting Level AA compliance, WAI’s contributions are shaping a more accessible internet.

If you’re building a website or running an online business, following WAI’s guidance is essential. By embracing accessibility, you’re opening the door to more customers, improving the user experience, and contributing to a more welcoming, equitable digital world.

Ready to make your website more accessible? Schedule a call with 216digital today for a briefing on how we can help you meet WAI standards and create a web experience that’s inclusive, compliant, and effective. Together, we can make your website a better place for everyone!
Greg McNeil

December 26, 2024

WCAG Compliance

POUR, W3C, WAI, Web Accessibility
Keyboard Navigation: A Guide to Accessible Web Testing
Have you ever tried using the internet without a mouse?

For millions of people, that’s not just a thought experiment—it’s how they navigate the internet every day. Whether it’s because of physical limitations, visual impairments, or using assistive tech, the keyboard is their main tool. But here’s the thing: if your website doesn’t work smoothly with a keyboard, you’re not just creating a frustrating experience—you’re leaving people behind.

So, how does your site stack up? Let’s dive into why keyboard navigation matters and how it plays a key role in building an accessible web.

Why Keyboard Navigation Matters

Keyboard navigation is a lifeline for users who can’t rely on a mouse due to physical limitations, visual impairments, or the use of assistive technologies. Moreover, it’s an excellent starting point for testing overall web accessibility. If your website works seamlessly with a keyboard, you’re likely on track to create an inclusive experience for all users.

How to Navigate a Website with Keyboard Shortcuts

Before you start testing your website’s accessibility, it’s helpful to understand the most common keyboard shortcuts users rely on. These shortcuts allow people to move through links, buttons, forms, and other interactive elements.
- Tab Key: Moves focus to the next interactive element.
- Shift + Tab: Moves focus to the previous element.
- Enter or Spacebar: Activates a focused element, such as clicking a link or button.
- Arrow Keys: Scroll through pages or navigate dropdown menus.
- Escape (Esc): Closes modals, dropdowns, or pop-ups.
- Ctrl + F: Opens a search bar (in most browsers) to find specific content on the page.
For Mac users on Safari, enabling full keyboard navigation is a quick adjustment:
1. Open Safari Preferences.
2. Go to the Advanced tab.
3. Check the box next to “Press Tab to highlight each item on a webpage.”
With these basics in mind, you’re ready to put your website to the test.

Testing Your Website for Keyboard Navigation

Keyboard testing doesn’t require fancy tools—just a keyboard, a browser, and a little know-how. Follow this step-by-step guide to evaluate your site’s accessibility.

Start with the Basics: Can You Navigate Without a Mouse?

Unplug your mouse and navigate through your homepage and other key pages using only the keyboard. Can you access all essential features and content?

Check Focus Indicators

Focus indicators are crucial for users who rely on visual cues. As you use the Tab key, ensure there’s a visible outline around the element currently in focus. Check for the following:
- The focus indicator is easy to see and contrasts well with the background.
- The focus moves logically through elements in the order they appear on the page.
If the focus jumps around or disappears, it creates a frustrating experience for users.

Test Interactive Elements

Interactive elements like buttons, links, and form fields should be fully accessible. Specifically:
- Can you submit a form using the Enter or Spacebar key?
- Can you open and close modals or dropdown menus with the keyboard?
- Do navigation menus function seamlessly?
Verify Skip Navigation Links

Skip navigation links allow users to bypass repetitive elements, like menus, and jump straight to the main content. To check this:
- Ensure the skip navigation link is present and functional.
- Verify it’s one of the first focusable elements when using the Tab key.
Watch Out for Keyboard Traps

Keyboard traps occur when users get stuck in an element, like a modal or widget, and can’t move forward. Ensure users can exit these areas by pressing the Escape key or tabbing out.

Tips for Better Keyboard Navigation

Creating an accessible website doesn’t happen by accident. Here are a few tips to enhance keyboard navigation for all users:
- Design with Focus in Mind: Use CSS to style focus outlines for clarity and visibility. Avoid removing focus outlines entirely.
- Ensure Logical Focus Order: Use semantic HTML (e.g., <button> and <a>) and avoid custom elements that might disrupt natural focus flow.
- Leverage ARIA Roles and Labels: Use ARIA (Accessible Rich Internet Applications) roles and labels to make custom components like sliders or dropdowns keyboard accessible.
- Test Regularly: Accessibility is not a one-and-done task. Regular testing ensures your website stays accessible as it evolves.
Common Challenges and How to Address Them

Even with the best intentions, challenges may arise. Here are some common issues and solutions:
- Invisible Focus: Use the :focus pseudo-class in CSS to style interactive elements for better visibility.
- Complex Widgets: Components like carousels or accordions can lack keyboard support. Build these elements with accessibility in mind or use accessible libraries.
- Poorly Labeled Links: Ensure all links and buttons have clear, descriptive text or labels so users know what action they’ll perform.
Why Focus on Keyboard Navigation?

Beyond accessibility, testing your website for keyboard navigation improves overall user experience and usability. Keyboard accessibility is often a foundation for ensuring compatibility with screen readers and other assistive technologies. If your website works well for a keyboard user, it’s likely on its way to meeting broader accessibility standards like WCAG 2.1.

Next Steps: Make Your Website Keyboard-Accessible

Keyboard navigation is more than just a best practice—it’s a cornerstone of inclusive design that invites everyone to participate fully on the web. By ensuring your site is keyboard-accessible, you create a welcoming experience for users of all abilities, reinforce your brand’s commitment to accessibility, and lay a strong foundation for broader ADA compliance.

If you’re ready to take the next step toward digital inclusion, reach out to 216digital to schedule an ADA briefing. We’ll help you assess your website, develop a tailored plan, and guide you through the process of building an online presence that works for everyone. Don’t wait—contact us today and let’s make the internet a more accessible place together.
Greg McNeil

December 24, 2024

How-to Guides, Testing & Remediation

Accessibility testing, keyboard accessibility, Keyboard Navigation, User Experience, Web Accessibility
Accessibility Tax Credit: A Boost for Small Businesses
Web accessibility is becoming a bigger focus for businesses of all sizes. Not only is it about doing the right thing ethically, but it also helps avoid legal issues. Still, many small businesses hesitate to make accessibility improvements because they worry the costs will be too much. What many don’t realize is there’s a tax credit designed to ease those expenses: the Disabled Access Credit, often called the Web Accessibility Tax Credit. This lesser-known benefit can lighten the financial load while encouraging inclusivity. Let’s break down this tax credit, how it works, and how small businesses can use it to set themselves up for long-term success.

Understanding the Web Accessibility Tax Credit

The Disabled Access Credit, outlined in Section 44 of the IRS Code, is a federal tax credit available to eligible small businesses. It’s there to help cover costs related to becoming ADA-compliant. While the ADA is often associated with physical accommodations like wheelchair ramps or accessible restrooms, it also applies to digital spaces. That means the credit can be used for website updates to meet the Web Content Accessibility Guidelines (WCAG) —the technical standards for making digital content inclusive.

For small businesses, this tax credit can make a big difference. Whether you’re hiring someone to do an accessibility audit or purchasing software to improve your site’s functionality, those costs can add up fast. By using the Disabled Access Credit, you can make these improvements much more affordable, creating a welcoming online space for all users.

Why the Accessibility Tax Credit Is a Hidden Gem

Despite its benefits, the Disabled Access Credit isn’t widely used. Part of the reason is that many small business owners simply aren’t aware it exists. Others assume it only applies to physical accessibility upgrades, like installing ramps or widening doorways. But the IRS has made it clear—digital accessibility counts too.

This means countless small businesses miss out on a financial boost that could:
- Offset Accessibility Costs: The credit covers up to 50% of eligible expenses, so you can make improvements without straining your budget.
- Invest in Long-Term Benefits: Accessibility often leads to better user experiences, which helps keep customers coming back.
- Reduce Legal Risks: Proactively addressing accessibility can protect your business from costly lawsuits and reputational damage.
With websites being such a vital part of modern business, making yours accessible can open doors to new audiences and opportunities.

Eligibility Criteria: Does Your Business Qualify?

Not every business can take advantage of the Web Accessibility Tax Credit. Here’s a quick look at the criteria:
- Small Business Status: Your business must have annual gross receipts of $1 million or less from the previous year OR employ 30 or fewer full-time employees.
- Qualifying Expenses: Costs related to removing barriers for people with disabilities—such as making your website WCAG-compliant—are covered.
- Non-Profit Exclusion: Unfortunately, nonprofits don’t qualify for this credit.
If you meet these requirements, you’re in a great position to benefit. Even if you’re close to the revenue or employee threshold, it’s worth double-checking your records to make sure you don’t miss out.

Qualifying Expenses: What Can the Accessibility Tax Credit Cover?

The Disabled Access Credit can cover 50% of eligible expenses over $250, up to a maximum of $5,000 annually. Here are some common expenses that qualify:
- Accessibility Audits: Costs for professional evaluations, including both automated and manual testing of your website.
- Website Modifications: Updates like improved navigation, keyboard functionality, and adding alt text for images.
- Assistive Technology: Tools like screen readers or captioning software for users with disabilities.
- Training: Employee training on accessibility best practices to maintain compliance over time.
For example, if you spend $7,000 on a full accessibility overhaul, subtracting the first $250 leaves $6,750. Applying the 50% credit gives you $3,375 back—a significant savings that can go a long way for a small business.

Steps to Claim the Web Accessibility Tax Credit

Claiming the Disabled Access Credit might sound tricky, but it’s simpler than you think:
1. Talk to a Tax Professional: An accountant or tax advisor familiar with small business tax incentives can confirm your eligibility, guide you through documentation, and suggest the best approach to claiming the credit.
2. Keep Track of Expenses: Save all receipts and invoices for accessibility-related costs, from software to consultant fees.
3. File IRS Form 8826: Attach this form to your annual tax return to claim the credit. Ensure all figures are accurate and supported by the documentation you’ve collected.
4. Consider a Phased Approach: If your total accessibility costs exceed $10,250 in a single year, you may wish to spread your projects across multiple tax years to maximize the annual $5,000 credit. This strategy ensures you continually invest in accessibility without losing out on potential credits.
How Accessibility Enhances Your Business

Some business owners see accessibility as just another expense, but it’s actually a smart investment. Here’s why:
- Reach a Bigger Audience: Around 28.7% of U.S. adults have some disability. Making your site accessible means you’re welcoming a large and often overlooked customer base.
- Improve SEO: Accessibility best practices—like clear headings and descriptive alt text—can also boost your search engine rankings.
- Enhance User Experience: Clear navigation, labeled buttons, and proper color contrast benefit all users, not just those with disabilities.
- Prepare for the Future: ADA-related lawsuits are on the rise. Staying on top of accessibility now can save you legal headaches later.
By prioritizing accessibility, you’re not just checking a box—you’re making a strategic move that benefits your customers and your business.

Practical Tips for Getting Started

If you’re ready to take the plunge into web accessibility and leverage the available tax credit, here are some steps you can take right now:
1. Perform an Accessibility Audit: Use either free automated tools or hire an accessibility consultant to identify your biggest compliance gaps. This will give you a clear roadmap of where you need to make improvements.
2. Set a Budget: Determine how much you can invest and calculate how much of that can be offset by the Disabled Access Credit.
3. Partner with Experts: From web developers specializing in accessible design to training programs that teach your staff how to update content accessibly, a range of expert services can expedite and enhance your compliance efforts.
4. Monitor Progress: Web accessibility isn’t a one-and-done task. Standards evolve, and so do websites. Continually test, update, and refine to stay compliant and maintain a user-friendly experience.
Final Thoughts: A Win-Win Opportunity

The Web Accessibility Tax Credit is a powerful tool that can help small businesses build inclusive, user-friendly websites without taking on the entire financial burden. From improving customer satisfaction to staying compliant with ADA regulations, accessibility has benefits that go far beyond the tax credit.

Ready to get started? Schedule an ADA briefing with 216digital today. Let us help you create an accessible website that strengthens your brand, expands your audience, and positions your business for success.
Greg McNeil

December 23, 2024

The Benefits of Web Accessibility, Web Accessibility Remediation

accessibility tax credit, Disabled Access Credit, tax credit, Web Accessibility
Why Website Accessibility Should Your New Year’s Resolution
As each New Year begins, we all look for ways to improve. Some people aim to eat healthier or learn a new skill. Others plan to grow their business or find new ways to help their community. This year, consider making website accessibility your top goal. By doing so, you can help create a more inclusive online experience while also boosting your company’s success. In this article, we will look at why website accessibility matters, how it helps your business, and what steps you can take to get started.

What Is Website Accessibility?

When people talk about website accessibility, they are talking about making sure that everyone can use a website. This means people who are blind, have low vision, are deaf, have hearing loss, or have other disabilities. For example, many users rely on screen readers to read text out loud if they cannot see the screen well. Others may navigate only with a keyboard if they have trouble using a mouse.

Making your site accessible helps all users find the information they need. It also shows that you respect and value every visitor. Most importantly, it creates an inclusive online space where everyone can participate.

Why Focus on Website Accessibility?

Inclusivity

One main reason to focus on website accessibility is to make sure people with disabilities have the same chances as everyone else. It can feel frustrating when someone cannot use a website because images don’t have text descriptions or the site requires the user to click small buttons they can’t see. By updating your site to be accessible, you send a message that you care about all visitors.

Better User Experience

Another reason to care about website accessibility is that it improves the user experience for everyone. For example, providing clear and simple navigation helps people with vision or mobility issues. But it also allows users on mobile phones who want easy buttons and menus. By making your site clear, organized, and simple, you help all visitors find what they need faster.

Search Engine Optimization (SEO)

Many of the steps you take to improve website accessibility also make your site more search-engine friendly. Search engines like Google look for well-structured content, headings, and alternative text for images. These are the same features that help people who use screen readers. As a result, when you improve your site’s accessibility, you can also see a boost in your SEO. This can lead to more site visitors and potential customers.

Avoiding Legal Risks

In some places, it is the law that businesses must make reasonable efforts to ensure website accessibility. If a site is inaccessible, there could be legal consequences, such as lawsuits or fines. By taking the time to keep your site accessible, you protect your business from these risks.

Future-Proofing Your Website

Staying on top of website accessibility helps future-proof your site as technology changes. When new devices or tools come out, users with disabilities may rely on them to access the web. A site that follows best practices for accessibility will likely work well with new devices and software.

Steps for Getting Started with Website Accessibility

1. Conduct an Accessibility Audit

A good place to start with website accessibility is to run an accessibility audit. This can show you where your site is working well and where you need to improve. You can use online tools like WAVE Web Accessibility Evaluation Tool or Google Lighthouse to scan your web pages. These tools will point out errors, like missing image text or poor color contrast.
- Check for Alt Text: One of the first things these tools look for is alt text for images. This text should describe the image so that people using screen readers know what it shows.
- Inspect Headings: Proper headings (H1, H2, H3, etc.) make it easier for users and search engines to understand your content. They also help screen readers tell listeners what section of the page they’re on.
2. Improve Color Contrast

Many people have trouble reading text if the colors do not have enough contrast. For instance, gray text on a white background can be hard to see, even for people without vision disabilities. Try using a tool like WebAIM’s Color Contrast Checker to make sure your text stands out from the background.

3. Make Your Site Keyboard-Friendly

Some people cannot use a mouse. Instead, they use the keyboard to move from button to button on a page. Make sure that all interactive parts of your site, such as links and forms, can be reached and used by pressing Tab or the arrow keys. You can test this by trying to use your site without a mouse.

4. Use Clear Labels and Instructions

Forms, buttons, and links should have labels that tell people what they do. For example, avoid using a button that says “Click Here.” Instead, use a phrase like “Sign Up for Our Newsletter.” This helps visitors understand what action they’re taking. It also helps users who rely on screen readers since the screen reader will say the label out loud.

5. Provide Captions and Transcripts

If you have videos or audio content on your site, make sure you have captions for people who are deaf or hard of hearing. You can also provide written transcripts. This way, all users can understand your content, even if they cannot hear the audio.

6. Follow the WCAG Guidelines

The Web Content Accessibility Guidelines (WCAG) offer detailed advice on how to make sites more accessible. They cover things like color contrast, text size, and how to handle media. While the guidelines can be lengthy, you don’t need to tackle everything simultaneously. Pick the biggest problems first, then work on the rest over time.

Technical Explanations in Simple Terms
- Screen Readers: These programs read text on a screen out loud. People who cannot see well often rely on them to use the web. If your site lacks alt text or uses odd layouts, it can confuse screen readers.
- ARIA Labels: These are extra bits of code that tell assistive technologies how to treat specific parts of a website. They are used when basic HTML tags aren’t enough to explain what something is or does.
- Semantic HTML: This means using HTML tags the way they were meant to be used. For example, using the <header> tag for your header and <main> for your main content. Semantic HTML makes reading your site easier for browsers and assistive tools.
Links to Additional Resources
- W3C Web Accessibility Initiative: This is the group that creates the official guidelines on web accessibility.
- WebAIM: They offer articles, tools, and services to improve accessibility.
- The A11Y Project: A community-driven site with accessibility resources, tips, and tools.
- National Center on Disability and Access to Education (NCDAE): Provides resources on creating accessible web content for education and beyond.
Embracing Accessibility as a Competitive Advantage

Improving website accessibility can make you stand out from your competition. People notice when a site is easy to use and welcoming. They are also likely to return if they had a good first experience. In today’s online world, building a site and hoping for the best is not enough. Making it accessible can bring new customers and keep the ones you already have happy.

Committing to Website Accessibility for 2025

Focusing on website accessibility sets you up for long-term success. By making your site inclusive, you show you care about all visitors, protect your business from legal risks, and improve SEO while creating a more welcoming internet for everyone.

Start the New Year with an accessibility audit and tackle high-impact fixes like adding alt text, improving contrast, and ensuring keyboard navigation. Each step brings you closer to a more inclusive and future-proof site.

Ready to take action? Schedule an ADA briefing with 216digital today. Let us help you build a compliant and inclusive digital presence for 2025 and beyond!
Greg McNeil

December 20, 2024

The Benefits of Web Accessibility, Web Accessibility Remediation

2025, New Year's Resolution, Web Accessibility, Website Accessibility
Play Your Part: Role-Based Advice for Web Accessibility

When you first dive into web accessibility, it’s completely normal to feel a bit overwhelmed—there are so many things to consider. But making sure your website works for everyone isn’t just a one-time fix; it’s a group effort that involves every role on your team. Developers, designers, content creators, marketers, and website owners all contribute their own strengths and insights. When everyone’s efforts line up, you create a smooth, inclusive experience for all your users.

This guide is for teams who are already working on—or are fully committed to—improving their websites. It’s packed with practical, role-specific tips to help you approach accessibility in a way that’s both strategic and effective. Whether you’re refining your code, fine-tuning your visuals, crafting inclusive content, or ensuring your brand message is accessible, you’ll find helpful, targeted advice for your particular responsibilities. Together, these steps ensure your site meets the needs of every user while staying on top of WCAG compliance. Let’s jump in and see how each role plays a part in building a more accessible web.

Developers: Building the Accessible Foundation

Developers form the core of any website—they’re the ones who take an idea and turn it into a working reality. When it comes to WCAG compliance, the quality of your code truly matters. By following accessibility best practices from the get-go, you help guarantee that everyone can use your site, right from the start.

Practical Tips for Developers

Semantic HTML and Proper Structure

Use semantic HTML elements like <header>, <nav>, <main>, and <footer> to support screen readers and other assistive tech. Keep headings and landmarks organized, so users can navigate your site with ease.

Keyboard Navigation

Make sure all interactive elements—buttons, links, and form fields—work smoothly using just a keyboard. This isn’t just about meeting standards; it’s also a big help to people with motor impairments who can’t rely on a mouse.

ARIA Attributes

ARIA (Accessible Rich Internet Applications) attributes can add valuable context, but use them wisely. Overdoing it can confuse rather than help.

Robust Error Handling

Provide clear, accessible error messages and confirmations for form submissions. When users understand what went wrong and how to fix it, they’re more likely to stay engaged.

By building accessibility directly into your code, you set a strong foundation for WCAG compliance and create a reliable platform that benefits every other role on your team.

Graphic Designers: Creating Inclusive Visuals

Graphic designers can help shape accessibility by making sure the website’s visual elements are both attractive and functional. You don’t have to sacrifice creativity for inclusivity—instead, design with everyone’s needs in mind.

Practical Tips for Graphic Designers

Color Contrast

Ensure there’s enough contrast between text and background elements. Check your color choices against WCAG guidelines so people with low vision or color blindness can still see everything clearly.

Scalable Designs

Plan for responsive and scalable design. Users who rely on screen magnification should still see a layout that’s visually appealing and makes sense.

Accessible Icons and Imagery

Give icons and images proper alt text, and avoid using color alone to convey meaning. This helps users who depend on screen readers understand your site’s visuals.

Consistent Design Patterns

Reusable design elements and predictable navigation make it easier for everyone, including those with disabilities, to find their way around.

By focusing on inclusive visuals, you ensure the site looks great and works smoothly—even for those using assistive technologies—moving you one step closer to WCAG compliance.

Content Creators: Writing for All Audiences

Your words matter. As a content creator, it’s your job to make sure the text on your website is clear, easy to understand, and accessible to everyone. Inclusive content goes beyond grammar and style; it also means structuring your writing to support people with different abilities.

Practical Tips for Content Creators

Plain Language

Keep your language simple and direct. Steer clear of jargon or overly complex sentences so users of all backgrounds and reading levels can follow along.

Heading Hierarchies and Lists

Break content into logical sections with headings, bullet points, and numbered lists. Many users rely on these elements to “jump” between sections and navigate quickly.

Descriptive Links

Swap out vague phrases like “click here” for links that clearly describe the destination. This small change can make a huge difference in accessibility.

Closed Captions and Transcripts

For videos and podcasts, always provide captions and transcripts. This ensures that users who are deaf or hard of hearing don’t miss out on any information.

By considering everyone’s needs when writing content, you help make your site more engaging, accessible, and in line with WCAG standards.

Marketers: Promoting Accessibility as a Brand Value

Marketers bridge the gap between the company and its audience. When you emphasize accessibility in your messaging, you’re not just showing you meet the guidelines—you’re proving you care. Highlighting your commitment to WCAG compliance can foster trust, build loyalty, and boost your brand’s reputation.

Practical Tips for Marketers

Inclusive Messaging

Talk openly about your brand’s dedication to accessibility. Use language that’s positive, empathetic, and respectful, making it clear that you value inclusivity.

Transparent Policies

Publish your accessibility statements and share your ongoing efforts. This honesty reassures people with disabilities and shows your brand is serious about doing the right thing.

Social Media and Email Marketing

Ensure your emails, ads, and social posts are accessible, too. Add alt text to images, use clear language, and include descriptive hashtags so everyone can participate.

Continuous Feedback

Invite users to share their thoughts on your site’s accessibility. By listening and improving, you show that your commitment to WCAG compliance isn’t just talk.

When marketers celebrate their brand’s accessibility journey, they create a positive narrative that resonates with a wide, diverse audience and strengthens brand loyalty.

Website Owners: Setting the Vision and Investing in Ongoing Compliance

As a website owner, you’re the one steering the ship in terms of resources, priorities, and long-term strategy. Achieving WCAG compliance isn’t something you do once and forget—it’s a continuous process. Owners need to keep accessibility front and center, provide the right tools, and foster a culture that values inclusive design.

Practical Tips for Website Owners

Leadership and Accountability

Make accessibility a non-negotiable core value. By setting clear expectations and holding everyone accountable, you empower each team member to do their part.

Budget for Accessibility

Invest in accessibility tools, auditing services, and training. Recognize that these efforts aren’t just expenses—they add value, protect you from legal risks, and improve user experience.

Regular Audits and Updates

Accessibility changes over time. Stay on top of it by revisiting your site regularly and making improvements as standards and user needs evolve.

Team Training

Tap into resources like 216digital’s web accessibility training to give your team the skills they need. By training developers, designers, content creators, and marketers, you ensure everyone’s working together toward WCAG compliance.

By providing clear leadership and long-term support, you set the stage for ongoing success. Accessibility becomes everyone’s priority, not just another item on a checklist.

Collaboration and Continuous Improvement

The journey to WCAG compliance isn’t a straight line—it’s a continuous loop of learning, adapting, and improving. When each person on your team understands their unique role and how it fits into the bigger picture, the result is a cohesive, user-friendly experience that truly works for everyone.

This is where a comprehensive training resource like the one from 216digital comes in handy. By investing in accessibility training that’s tailored to each role, you make sure every team member feels confident and supported. Developers learn best practices for semantic code, designers refine their approach to inclusive visuals, content creators craft language everyone can understand, and marketers become champions of accessibility. As a website owner, you can rest easy knowing your entire team is dedicated to meeting and maintaining WCAG compliance.

Remember, accessibility isn’t a final destination—it’s an ongoing journey. Working together and following these role-specific tips will help you build sites that aren’t just legally compliant, but genuinely welcoming to every visitor. This approach enhances trust, expands your audience, and reinforces your brand’s good name.

Ready to take the next step? Schedule an ADA briefing with 216digital through the contact form below. Let’s join forces to create a web experience that’s truly inclusive for all.

Greg McNeil

December 19, 2024

WCAG Compliance

Accessibility, ADA Compliance, Graphic Designer, Marketer, Web Accessibility, web developers, Website Accessibility
Small Design Choices, Big Accessibility Wins for All E-Commerce
In the ever-evolving world of online shopping, small design choices can have a massive impact on customer experience—especially when it comes to accessibility. The beauty of accessible design isn’t just about meeting legal requirements; it’s about creating a shopping environment where everyone, regardless of their abilities, can navigate, interact, and complete purchases effortlessly. For e-commerce businesses, embracing accessibility means happier customers, improved loyalty, and ultimately, higher sales. Let’s explore some easy-to-implement design changes that can create big wins for your e-commerce store.

Skip Navigation Links: A Keyboard and Screen Reader Lifesaver

For many e-commerce users, particularly those who rely on screen readers or navigate using keyboards, skip navigation links are game-changers. These simple links allow users to bypass repetitive menus and jump straight to the main content.

Imagine browsing an e-commerce site with dozens of product categories listed in a navigation bar. For someone tabbing through every link, it could feel like running a marathon before even reaching the product descriptions. Skip navigation links eliminate this hassle, ensuring users can quickly find what they’re looking for. Plus, it’s not just about accessibility—it’s about efficiency for all users.

How to Implement

Here’s an example of a skip navigation link implemented in HTML and CSS:
```
<a href="#main-content" class="skip-link sr-only">Skip to Main Content</a>

.sr-only { 
  position: absolute; left: -10000px; 
} 
.skip-link { 
  color: black; background-color: white; padding: 12px; border: 2px solid black; border-radius: 5px; z-index: 999; 
} 
.skip-link:focus-visible { 
  left: 0px; 
}
```
Add an id to the main content section to link to it:
```
<div id="main-content">
  
</div>
```
This ensures the link appears only when focused, providing a seamless experience for keyboard users.

Quick Links: Streamline Product Page Navigation

E-commerce product pages often pack in a wealth of information, from product descriptions and specifications to reviews and related products. While comprehensive details are a plus, they can also feel overwhelming. That’s where quick links come in.

By adding anchor links at the top of product pages, you give customers the option to jump directly to the section they care about most. Whether it’s “Customer Reviews,” “Specifications,” or “Add to Cart,” quick links make the browsing experience smooth and satisfying. This small touch can be a big win for users with disabilities, who might otherwise struggle to scroll through dense pages.

How to Implement

Use anchor links combined with id attributes:
```
<nav>
  <ul>
    <li><a href="#description">Description</a></li>
    <li><a href="#specs">Specifications</a></li>
    <li><a href="#reviews">Customer Reviews</a></li>
  </ul>
</nav>

<section id="description">
  <h2>Product Description</h2>
  <p>Details about the product...</p>
</section>

<section id="specs">
  <h2>Specifications</h2>
  <p>Technical details...</p>
</section>

<section id="reviews">
  <h2>Customer Reviews</h2>
  <p>What customers are saying...</p>
</section>
```
Anchor links make navigation more accessible for all users, particularly those using assistive technologies.

Repeated Call-to-Actions: Boost Engagement on Lengthy Pages

Sometimes, e-commerce pages are lengthy by necessity—think of category pages featuring hundreds of products or detailed FAQs. Repeating key call-to-action (CTA) buttons, like “Add to Cart” or “Subscribe,” ensures users always have easy access to the next step.

Why does this matter? For users with mobility issues or those navigating on mobile devices, scrolling back to the top for a CTA can be frustrating. A well-placed button at regular intervals keeps the experience seamless and reduces the risk of abandonment.

To learn more about CTA’s and web accessibility, check out our article “Why ‘Click Here’ Hurts Your Website’s Accessibility.“

How to Implement

Here’s an example of a repeated CTA in HTML:
```
<section>
  <p>Great deals await! Don’t miss out.</p>
  <a href="/checkout" class="cta-button">Add to Cart</a>
</section>
<section>
  <p>Ready to buy? Click below.</p>
  <a href="/checkout" class="cta-button">Add to Cart</a>
</section>
```
Enhance with CSS for visibility:
```
.cta-button {
  display: inline-block;
  padding: 10px 20px;
  background-color: #007bff;
  color: white;
  text-decoration: none;
  font-size: 16px;
  border-radius: 5px;
}
.cta-button:hover {
  background-color: #0056b3;
}
```
High Contrast Colors: Accessibility Meets Visual Appeal

Choosing high-contrast color combinations is one of the simplest yet most impactful accessibility adjustments an e-commerce site can make. Text should always stand out against its background, ensuring readability for users with low vision or color blindness.

For instance, pairing black text on a white background is a classic high-contrast choice. Avoid combinations like light gray text on a white background—it may look sleek, but it’s a nightmare for users with visual impairments. Use online contrast checkers to ensure your color scheme meets Web Content Accessibility Guidelines (WCAG) standards.

Descriptive Alt Text: Elevate Your Product Images

Images play a starring role in e-commerce. From close-up shots of fabrics to 360-degree views of products, visuals help customers make informed decisions. But what about users who can’t see the images?

Enter descriptive alt text. This essential element of accessible design provides text-based descriptions of images, allowing screen readers to convey their content. For example, instead of “Image of a shirt,” use something like “Blue cotton button-down shirt with long sleeves and a slim fit.” Not only does this help visually impaired users, but it also boosts your SEO, making your e-commerce site more discoverable.

How to Implement

Add descriptive alt text to your images in the alt attribute:
```
<img src="blue-shirt.jpg" alt="Blue cotton button-down shirt with long sleeves and a slim fit">
```
Accessible Forms: Smooth Checkout Experiences

Forms are a staple of e-commerce, whether for creating accounts, signing up for newsletters, or completing purchases. Yet, poorly designed forms can alienate customers with disabilities.

To ensure your forms are accessible:
- Use clear labels for every field, even if it seems obvious.
- Include error messages that explain the problem in plain language, like “Please enter a valid email address.”
- Add focus indicators to show users where they are on the page as they tab through the form.
These small changes make the checkout process easier for all customers while reducing cart abandonment rates.

How to Implement

Use clear labels, error messages, and focus indicators:
```
<form>
  <label for="email">Email Address</label>
  <input type="email" id="email" name="email" required>
  
  <span id="error-message" style="color: red; display: none;">
    Please enter a valid email address.
  </span>
  <button type="submit">Submit</button>
</form>
```
Add JavaScript to show error messages dynamically:
```
document.querySelector('form').addEventListener('submit', function(event) {
  const emailField = document.getElementById('email');
  if (!emailField.value.includes('@')) {
    event.preventDefault();
    document.getElementById('error-message').style.display = 'block';
  }
});
```
Ensure focus indicators are clear for keyboard users:
```
input:focus {
  outline: 2px solid #007bff;
}
```
Accessibility Benefits Everyone

While these features are designed with accessibility in mind, they often enhance the overall e-commerce experience for all users. For example, quick links and repeated CTAs aren’t just for users with disabilities—they make navigating long pages faster for everyone. High-contrast colors don’t only help users with low vision; they’re also easier to read in bright sunlight on mobile devices.

Inclusive design doesn’t just expand your audience; it builds trust. Customers recognize and appreciate when a business goes the extra mile to ensure their shopping experience is smooth and enjoyable.

The Payoff: Happier Customers and Higher Sales

By incorporating accessibility features, you’re not just meeting legal obligations—you’re investing in your customers’ satisfaction. When customers feel valued and supported, they’re more likely to complete purchases, leave positive reviews, and return for future shopping. The result? A stronger, more inclusive e-commerce brand that thrives in today’s competitive market.

Ready to take the next step? Schedule an ADA briefing with 216digital today to explore how accessibility can elevate your e-commerce site. Simply use the contact form at the bottom of this page to get started. Let’s work together to create a better online shopping experience for all!

Make the change. Create an e-commerce experience that works for all—and watch as those small design choices turn into big accessibility wins!
Greg McNeil

December 6, 2024

How-to Guides, The Benefits of Web Accessibility

Accessibility, e-Commerce, ecommerce website, How-to, Web Accessibility
When Is Web Accessibility Most Easily Achieved?
Creating an inclusive digital experience is no longer optional; it’s critical to building modern websites and applications. Accessibility for websites ensures that all users, including those with disabilities, can access, navigate, and interact with your content. While achieving accessibility at any stage is commendable, it’s most efficient and effective when integrated early in development. By starting accessibility efforts from the initial design planning phase and continuing through coding and content creation, businesses can ensure smoother workflows, cost efficiency, and an inclusive user experience.

Why Start Early?

Integrating accessibility early in the website development lifecycle is not just a best practice—it’s a necessity. Here’s why:

Cost Efficiency

Addressing accessibility for websites issues after a site is live can be expensive and time-consuming. According to research, fixing a bug during the design phase costs significantly less than fixing it post-launch. Early integration avoids retrofitting, often requiring revisiting designs, rewriting code, and reworking content.

Smoother Workflows

When accessibility for websites is built into your processes, teams can proactively anticipate and address potential issues rather than scrambling to fix problems at the last minute. This approach minimizes disruptions and fosters collaboration across design, development, and content teams.

Better User Experience

Accessibility enhances usability for everyone. By focusing on inclusivity from the beginning, you create a website that’s compliant and offers a seamless experience for all users, regardless of their abilities.

Best Practices for Early Integration

Integrating accessibility into your website development process from the outset ensures a smoother workflow, reduces costs, and creates a more inclusive user experience. The Web Content Accessibility Guidelines (WCAG)—an internationally recognized set of standards for digital accessibility—serve as a foundational resource for implementing these practices. By incorporating WCAG principles early, you align your project with best practices while creating a platform that everyone can use.

Incorporate Accessibility into Design

Design is the foundation of an accessible website. Thoughtful design choices can prevent significant barriers from arising. Here’s how to ensure accessibility for websites from the beginning:
- Color Contrast: Use color combinations that meet WCAG’s minimum contrast ratio of 4.5:1 for body text and 3:1 for larger text. This ensures readability for users with visual impairments.
- Responsive and Scalable Fonts: Implement relative units like em or rem for font sizing, enabling users to resize text as needed without breaking layouts.
- Keyboard Navigation: Ensure all interactive elements (like buttons, forms, and menus) are fully operable with a keyboard alone, vital for users who cannot use a mouse.
- Accessible Visual Cues: Design clear focus states for interactive elements so users navigating with a keyboard can see which element is currently active.
Use Semantic HTML

Semantic HTML improves the usability of your website for assistive technologies and enhances the experience for all users. Here’s why it matters:
- Meaningful Tags: Use HTML5 elements like <header>, <nav>, <main>, and <footer> to give structure to your page. These tags help screen readers and other assistive technologies provide context to users.
- Proper Use of ARIA: Use Accessible Rich Internet Applications (ARIA) attributes only when semantic HTML cannot achieve the same functionality. Incorrect or excessive ARIA use can introduce unnecessary complexity.
Test Accessibility Throughout Development

Testing ensures your website is inclusive at every stage of its lifecycle. It helps detect and resolve potential barriers before they become costly problems. Follow these strategies:
- Assistive Technology Testing: Use tools like NVDA, JAWS, or VoiceOver to simulate real-world interactions and ensure your site is accessible to users relying on screen readers or magnifiers.
- Automated Testing Tools: Tools like WAVE, or Lighthouse can quickly identify common accessibility issues. Use them as part of your continuous integration process.
- Manual Testing: Combine automated testing with manual reviews to catch issues that tools might miss, such as ensuring logical tab order or meaningful link text.
- Iterative Testing: Conduct accessibility tests at critical milestones—during design, during development, and before launch.
Write Inclusive Content

Content creators play a crucial role in making a website accessible. Accessible content ensures that all users can engage with your site meaningfully:
- Alternative Text for Images: Provide concise yet descriptive alt text for all non-decorative images. This ensures users with visual impairments understand the context.
- Descriptive Links: Avoid vague link text like “click here.” Instead, use text that describes the link’s purpose, such as “Download the user manual.”
- Structured Headings: Use a logical heading hierarchy (e.g., <h1> for the main title, followed by <h2> and <h3> for subsections) to improve navigation.
- Multimedia Accessibility: Provide captions for videos and transcripts for audio content to accommodate users with hearing impairments and improve SEO.
Common Mistakes to Avoid

Delaying Accessibility Checks

One of the most common missteps is treating accessibility as an afterthought. Waiting until the end to check for compliance often results in rushed fixes that must be more thorough and effective.

Over-reliance on Automation

While automated tools are excellent for flagging issues, they can’t catch everything. Manual testing and user feedback are essential for identifying nuanced accessibility barriers.

Neglecting Maintenance

Accessibility is not a one-time task. Regular updates, content changes, and new features can introduce barriers if not correctly managed. Continuous monitoring is essential to maintaining compliance.

Actionable Advice for Integrating Accessibility

Educate Your Team

Invest in accessibility training for your design, development, and content teams. Understanding the principles of accessibility empowers everyone to contribute to an inclusive user experience.

Adopt Accessibility Checklists

Incorporate WCAG guidelines into your project workflows with easy-to-follow checklists. These ensure that no critical steps are overlooked during design or development.

Engage Accessibility Experts

Consulting with experts early can save time and resources. They can provide audits, training, and guidance tailored to your project’s needs.

Build Accessibility Into Your Workflow

Use tools like GitHub to integrate accessibility checks into your code repositories. Automated testing scripts can flag issues as developers commit code.

Monitor Accessibility Post-Launch

Deploy ongoing monitoring tools like a11y.Radar to track compliance and detect issues as they arise. Regular audits ensure your website remains accessible as it evolves.

Conclusion

Website accessibility is most efficiently and effectively achieved when treated as a core part of the development process. By starting accessibility for websites efforts early—at the design stage—and continuing them through coding, content creation, and post-launch maintenance, businesses can avoid costly mistakes, streamline workflows, and create an inclusive user experience.

The benefits of early integration are clear: reduced costs, enhanced usability, and compliance with legal standards. By embracing best practices like using semantic HTML, testing with assistive technologies, and prioritizing continuous testing, organizations can set themselves up for success.

Remember, accessibility isn’t just about meeting regulations—it’s about making your website welcoming and usable for everyone. Start early, stay committed, and reap the rewards of an accessible, inclusive digital presence.

Ready to make accessibility a cornerstone of your web strategy?

Schedule an ADA briefing with 216digital today. Our experts are here to guide you through creating a website that’s not only compliant but also exceptional in user experience. Contact us to take the first step toward an inclusive digital future.
Greg McNeil

December 2, 2024

Testing & Remediation

Accessibility Remediation, Web Accessibility, Web Accessibility Remediation, Website Accessibility
WCAG Tips Every Content Creator Should Know
When you’re creating content for the web, accessibility might not always be the first thing on your mind. You’re busy crafting engaging stories, writing catchy headlines, or finding the perfect image. But here’s the deal: ignoring accessibility can limit your audience and potentially land you in legal trouble. That’s where Web Content Accessibility Guidelines (WCAG) comes in—and yes, it’s easier than you think.

Let’s break down what WCAG is, why it matters for content creators, and how you can make your content shine for everyone.

What is WCAG, and Why Should You Care?

WCAG stands for Web Content Accessibility Guidelines, but don’t let the formal name intimidate you. These guidelines are essentially a roadmap for making websites, apps, and digital content usable for everyone—whether someone has a disability or not. Developed by the World Wide Web Consortium (W3C), WCAG focuses on four key principles: making content perceivable, operable, understandable, and robust (POUR). Think of it as a checklist to ensure your site is accessible to as many people as possible.

It’s all about ensuring that everyone, regardless of their abilities, can engage with your website. Sounds important, right? It is.

And it’s not just for developers! WCAG applies to everyone involved in building a website, including content creators. Accessible content expands your reach, enhances the user experience, boosts your site’s SEO, and helps you avoid potential legal pitfalls. In short, accessibility isn’t a chore—it’s a win-win.

The Benefits of Accessible Content

Expand Your Audience Reach

Did you know that 28.7% of adults in the U.S.—that’s over 61 million people—live with a disability? Globally, this number jumps to over 1 billion people, or 16% of the world’s population. Aligning your content with WCAG opens the door to a massive audience that often faces barriers online. Accessible content ensures these users can interact with your brand just as easily as anyone else.

Boost SEO

Accessible content improves your website’s visibility. For example, alternative text for images helps search engines understand your visuals, while properly structured headings and clear navigation improve crawlability. Research shows that websites meeting accessibility standards often rank higher in search engine results, giving you an edge over competitors who overlook these guidelines.

Enhance User Experience

Accessibility benefits everyone—not just those with disabilities. A study by Forrester Research found that improving user experience can increase conversion rates by up to 200%. Features like video captions, clear navigation, and legible fonts make it easier for users of all abilities to engage with your content.

Avoid Legal Risks

Lawsuits related to digital accessibility are on the rise. In the U.S., 4,605 web accessibility lawsuits were filed under the ADA in 2023—a nearly 13% increase from the previous year. Following WCAG not only protects your brand from potential litigation but also demonstrates your commitment to inclusivity.

Practical WCAG Tips for Content Creators

Making your content accessible doesn’t require a complete overhaul. Small, thoughtful changes can make a huge difference. Let’s dive into some practical tips for content creators, with expanded advice to make each step actionable.

Use Proper Headings

Headings aren’t just for organizing your thoughts—they’re essential for accessibility. Structured headings (H1, H2, H3, etc.) create a clear hierarchy that helps all users, including those using screen readers, navigate your content easily.
- Start with a single H1 as the main title of your page.
- Use H2 for main sections and H3 for subsections. Avoid skipping levels (e.g., going from H1 directly to H3).
- Write headings that are concise but descriptive. For example, “Tips for Accessible Content” is better than “Tips.”
Properly structured headings also improve SEO by signaling the importance of your content to search engines.

Add Alternative Text for Images

Alternative text (alt text) describes the content of an image for users who can’t see it. This helps screen reader users and also boosts SEO by making your images searchable.
- Be specific and relevant. Instead of “Picture of a cake,” use “A three-tiered chocolate cake with white icing and red roses.”
- Avoid saying “Image of” or “Picture of”—screen readers already indicate it’s an image.
- If an image is decorative and doesn’t convey critical information, use a null alt attribute (alt=" ") so screen readers can skip it.
Alt text should fit naturally into your content, adding context without overloading users with unnecessary details.

Color Contrast

Color contrast is vital for users with visual impairments, such as color blindness or low vision. Text that blends into the background is difficult to read, even for users without disabilities.
- Use a contrast ratio of at least 4.5:1 for regular text and 3:1 for large text (as per WCAG SC 1.4.3).
- Avoid using color alone to convey meaning. For instance, instead of relying on red text to indicate an error, include a descriptive message like “Please enter a valid email address.”
- Test your designs with online contrast checkers to ensure compliance.
Strong contrast not only aids accessibility but also improves readability and engagement for all users.

Choose Accessible Fonts

The typeface you use plays a significant role in how accessible your content is. Some fonts are more legible than others, particularly for users with visual impairments or learning disabilities.
- Opt for sans-serif fonts like Arial, Verdana, or Tahoma, which are easier to read on screens.
- Ensure your font size is large enough—typically at least 16px for body text.
- Avoid excessive italics or decorative fonts that may be hard to read.
Accessible fonts contribute to a cleaner, more professional appearance that benefits all users.

Write Descriptive Links

Vague link text like “Click here” or “Learn more” can be confusing for screen reader users. Instead, use descriptive link text that tells users where the link will take them.
- Good example: “Read our guide on WCAG compliance for content creators.”
- Bad example: “Click here.”
- Ensure links make sense out of context. Some users navigate sites by jumping between links, so each one should provide value on its own.
Descriptive links also make your content easier to scan and improve your site’s SEO.

Create Accessible Tables

Tables are useful for presenting data but can become a nightmare for accessibility if not designed properly.
- Use headers (<th> tags) for column or row titles. This helps screen readers understand the table structure.
- Avoid merging cells or using tables for layout purposes—this confuses assistive technologies.
- Include captions to explain the table’s purpose. For example, “Table showing monthly website traffic for 2023.”
Accessible tables ensure your data is comprehensible for all users, not just those using traditional browsers.

Caption Your Videos

Video captions aren’t just helpful for people who are deaf or hard of hearing—they’re valuable for anyone in a noisy or quiet environment.
- Include both closed captions (user-controlled) and open captions (always visible).
- Ensure captions are synced accurately with the dialogue or sounds.
- For additional accessibility, provide a transcript that includes all spoken words, sound effects, and meaningful visual elements.
Well-captioned videos increase engagement, improve retention, and align with WCAG guidelines.

Use Plain Language

Accessible content isn’t just about design—it’s also about the words you choose. Writing in plain language ensures your content is easy to understand for a broad audience, including users with cognitive disabilities.
- Break complex ideas into smaller, simpler sentences.
- Define jargon or technical terms the first time they appear.
- Use bullet points and lists to organize information clearly.
Plain language isn’t dumbing down your content; it’s making it more approachable and impactful.

Monitor Accessibility Regularly

Creating accessible content isn’t a one-and-done task. Websites are dynamic, with new pages, updates, and features being added constantly. This means your accessibility efforts need regular check-ins to ensure compliance with WCAG standards. Neglecting this can leave you vulnerable to accessibility gaps, which not only alienate users but could also lead to legal risks.

Thankfully, tools like a11y.Radar make monitoring accessibility easier and more effective. This specialized service continuously scans your site for issues, giving you a clear, actionable picture of your site’s compliance status.

Final Thoughts

Accessibility doesn’t have to be overwhelming, and you don’t have to tackle it alone. With WCAG as your guide and the right support, you can create content that reaches more people, performs better in search engines, and provides an exceptional user experience. But ensuring accessibility is more than a one-time effort—it’s an ongoing process.

That’s where we come in.

At 216digital, we specialize in making web accessibility simple and actionable for content creators just like you. Whether you’re new to WCAG or need help fine-tuning your content strategy, our ADA briefing is the perfect place to start.

Schedule your ADA briefing today, and let us show you how to make your content accessible, impactful, and compliant—all while reaching a broader audience and safeguarding your business. Accessibility is an opportunity, and together, we can help you unlock it.
Greg McNeil

November 26, 2024

WCAG Compliance

Accessibility, Content Creators, Content Writing, SEO, WCAG, WCAG Compliance, Web Accessibility
Skip Links: Improve Web Accessibility & Navigation
More and more, digital accessibility has become a major talking point when browsing the web. One of the key components that improve accessibility for users with disabilities is something many users might not even notice: skip links.

These simple yet powerful tools can make a huge difference in the web experience for individuals relying on keyboard-only interaction, screen readers, or other assistive technologies. In this article, we’ll explore the importance of skip links, their technical mechanics, and how you can implement them effectively on your website.

What Are Skip Links and Why Are They Important?

Skip links are navigational links that allow users to skip over repetitive content such as headers, navigation menus, or other elements they’ve already seen. For users relying on assistive technologies like screen readers, keyboard navigation, or switch devices, skip links enable them to jump directly to the main content of the page.

When navigating a website using a keyboard (by pressing the Tab key), users typically encounter all of the page’s links and elements in a set order. This often means they have to cycle through the same menus, headers, and other repetitive content every time they visit a new page or reload an existing one. Skip links solve this problem by providing an easy way to bypass these elements, saving time and frustration for those who need alternative navigation methods.

For example, imagine you’re using a screen reader to navigate a website. Without skip links, you might be forced to listen to the same navigation menu and header over and over again, even though you’re only trying to get to the main body of the page. Skip links allow you to bypass this content, going straight to the part of the page you want.

The Key Benefits of Skip Links

Improved Navigation for Keyboard-Only Users

Many people with disabilities, including those with limited mobility or dexterity, use keyboards or alternative input devices to navigate the web. Skip links let users quickly navigate to the main content, bypassing headers, footers, and menus that they may have already accessed.

Enhanced Experience for Screen Reader Users

Screen readers announce every element on a webpage in the order they are tabbed through. Without skip links, users would have to hear the same menus and links repeatedly, making navigation time-consuming and tedious. Skip links streamline the experience by providing a shortcut to the main content.

Better Usability for Assistive Technologies

Skip links are a simple yet effective tool that benefits various assistive technologies, enhancing the overall usability of your website for a wide range of users.

Increased Accessibility Compliance

Many countries and regions have laws requiring websites to be accessible. For example, in the United States, the Americans with Disabilities Act (ADA) mandates that websites must be accessible to all users, including those with disabilities. Implementing skip links helps ensure your website is compliant with accessibility guidelines like Web Content Accessibility Guidelines (WCAG).

How Do Skip Links Work?

Skip links work by creating a link that, when activated, allows the user to bypass parts of the webpage and move directly to a more relevant section. These links are typically placed at the top of the page, visible only when the user navigates using the keyboard (by pressing the Tab key). The link itself usually says something like “Skip to main content,” “Skip to navigation,” or “Skip to footer,” depending on which section the user wants to bypass.

The Technical Mechanics of Skip Links

To create a skip link, you use basic HTML along with some helpful attributes to control the behavior and accessibility of the link. Here’s an overview of the technical aspects of skip links:

HTML Structure with <a href> Tags

The primary way to implement skip links is with the <a> (anchor) tag, which creates hyperlinks. These links should point to specific elements within the webpage, often with id attributes to mark the sections users can skip to.

tabindex Attribute

The tabindex attribute is used to control the tab order of elements. By default, links and form controls are included in the tab order. However, for skip links to work properly, they need to be made focusable before other content is tabbed through.

aria-label and aria-hidden Attributes

The aria-label attribute can be used to provide screen readers with a more descriptive label for the skip link. For example, you can use it to define a more readable label like “Skip to main content,” ensuring that screen readers announce the skip link’s purpose clearly. On the other hand, the aria-hidden attribute can be used to hide elements from assistive technologies when needed.

A Simple Skip Link Example

Here’s a simple HTML example of a skip link that allows users to skip directly to the main content of a webpage:
```
<a href="#main-content" class="skip-link" tabindex="0" aria-label="Skip to main content">Skip to main content</a>
<header>
<nav>  </nav>
</header>
<main id="main-content">
<h1>Welcome to Our Website</h1>
<p>This is the main content of the page...</p>
</main>
```
In this example:
- The skip link (<a href="#main-content">) is placed at the top of the page and links to the main-content section identified by the id="main-content".
- The tabindex="0" ensures that the skip link is focusable and can be reached when using the Tab key.
- The aria-label="Skip to main content" helps screen reader users understand what the link does.
Styling Skip Links

While skip links are crucial for accessibility, they’re not always visually appealing by default. To make skip links blend in with your design, you’ll likely want to hide them until they’re needed and style them for better usability. Here’s how you can style skip links using CSS:
```
.skip-link {
position: absolute;
top: -40px; /* Hide the link off-screen */
left: 0;
background-color: #000;
color: #fff;
padding: 10px;
z-index: 100;
}
.skip-link:focus {
top: 10px; /* Bring the link into view when focused */
}
```
In this example:
- The .skip-link class hides the skip link off-screen with top: -40px until it’s needed.
- When the link is focused (i.e., when the user tabs to it), it becomes visible by setting top: 10px.
- You can customize the background color, text color, padding, and positioning to match your website’s design.
JavaScript for Enhanced Skip Link Functionality

In some cases, you may want to enhance the behavior of your skip link using JavaScript. For example, you might want to automatically focus the main content once the skip link is activated. Here’s how you can do that:
```
document.querySelector('.skip-link').addEventListener('click', function(e) {
e.preventDefault();
document.querySelector('#main-content').focus();
});
```
This script listens for a click on the skip link and prevents the default action (i.e., jumping to the href target). Instead, it uses JavaScript to focus on the main content section, making it even easier for users to access.

Testing Skip Links for Accessibility

Once you’ve implemented skip links, it’s essential to test them to ensure they’re working as expected. Here are a few key tips for testing your skip links:
1. Keyboard Navigation: Use the Tab key to cycle through the elements on your page. Ensure the skip link is the first item that can be focused and that it jumps you to the main content.
2. Screen Reader Testing: Test your skip links with a screen reader (such as NVDA or VoiceOver) to ensure the skip links are announced correctly and work as expected.
3. Cross-Browser Compatibility: Make sure your skip links work across different browsers and devices. Some older browsers might have quirks that affect the behavior of tabindex or CSS styling, so testing across multiple platforms is critical.
4. Accessibility Tools: Use automated accessibility tools like Lighthouse to check for accessibility issues on your website. These tools can help identify missing or misused attributes related to skip links.
Challenges with Skip Links

While skip links are an essential tool for accessibility, there are some challenges you might encounter when implementing them:
- Browser Inconsistencies: Different browsers and devices may render skip links or handle focus management differently. It’s important to test across various platforms to ensure consistent behavior.
- Visibility and Styling: Skip links should be visible when needed but unobtrusive when not. Ensuring they are easily accessible but don’t clutter the design can require some careful styling.
- Managing Focus Order: If your page has dynamic content (like modals or sticky headers), you may need to adjust the focus order or ensure that skip links still work as expected when these elements are present.
Skip Ahead to Success

Skip links are a simple but vital tool in improving the accessibility of your website. They help keyboard-only users, screen reader users, and others navigate your site more efficiently by skipping over repetitive content and jumping straight to the main sections of the page. By implementing skip links with proper HTML, CSS, and JavaScript, you can enhance the user experience for a wider audience, making your site more inclusive and accessible.

If you’re ready to make your website ADA-compliant and accessible to everyone, schedule an ADA briefing with 216digital. Our team of experts will walk you through the process, address any questions, and help you create an inclusive, compliant, and user-friendly web experience. Don’t wait—take the first step toward a more accessible digital presence today.
Greg McNeil

November 21, 2024

How-to Guides

Accessibility, How-to, skip link, Web Accessibility, web developers, web development

What Are Web Accessibility Overlays?

Why Accessibility Overlays Fall Short

1. They Don’t Fix Structural Code Issues

2. Conflicts with Assistive Technologies

3. False Sense of Compliance

4. Ethical Concerns and User Frustration

The Risks of Taking the Easy Way Out

Steps to Achieve Real Accessibility

1. Start with Clean, Semantic Code

2. Test with Real Users and Automated Tools

3. Collaborate with Accessibility Experts

4. Provide Ongoing Training

5. Plan for Long-Term Maintenance

Additional Resources

Moving Forward with True Accessibility

The Role of WAI in Web Accessibility

Why Accessibility Matters

The Foundation of WCAG: Four Key Principles

Perceivable

Operable

Understandable

Robust

WCAG Levels: Aiming for Level AA Compliance

How WAI Benefits Your Business

Getting Started with WAI’s Guidelines

WAI’s Global Impact

Why Accessibility is Everyone’s Responsibility

A Better Web for All

Why Keyboard Navigation Matters

How to Navigate a Website with Keyboard Shortcuts

Testing Your Website for Keyboard Navigation

Start with the Basics: Can You Navigate Without a Mouse?

Check Focus Indicators

Test Interactive Elements

Verify Skip Navigation Links

Watch Out for Keyboard Traps

Tips for Better Keyboard Navigation

Common Challenges and How to Address Them

Why Focus on Keyboard Navigation?

Next Steps: Make Your Website Keyboard-Accessible

Understanding the Web Accessibility Tax Credit

Why the Accessibility Tax Credit Is a Hidden Gem

Eligibility Criteria: Does Your Business Qualify?

Qualifying Expenses: What Can the Accessibility Tax Credit Cover?

Steps to Claim the Web Accessibility Tax Credit

How Accessibility Enhances Your Business

Practical Tips for Getting Started

Final Thoughts: A Win-Win Opportunity

What Is Website Accessibility?

Why Focus on Website Accessibility?

Inclusivity

Better User Experience

Search Engine Optimization (SEO)

Avoiding Legal Risks

Future-Proofing Your Website

Steps for Getting Started with Website Accessibility

1. Conduct an Accessibility Audit

2. Improve Color Contrast

3. Make Your Site Keyboard-Friendly

4. Use Clear Labels and Instructions

5. Provide Captions and Transcripts

6. Follow the WCAG Guidelines

Technical Explanations in Simple Terms

Links to Additional Resources

Embracing Accessibility as a Competitive Advantage

Committing to Website Accessibility for 2025

Developers: Building the Accessible Foundation

Practical Tips for Developers

Semantic HTML and Proper Structure

ARIA Attributes

Robust Error Handling

Graphic Designers: Creating Inclusive Visuals

Practical Tips for Graphic Designers

Color Contrast

Scalable Designs

Accessible Icons and Imagery

Consistent Design Patterns

Content Creators: Writing for All Audiences

Practical Tips for Content Creators

Plain Language