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  • How to Create a Strong Web Accessibility Policy

    How to Create a Strong Web Accessibility Policy

    A web accessibility policy is more than a document—it’s a framework that defines how your organization approaches inclusivity, compliance, and digital responsibility. Without one, accessibility efforts can become inconsistent, reactive, or misunderstood. With one, your team gains a roadmap that builds accountability, supports compliance with laws like the ADA and Section 508, and demonstrates a commitment to all users.

    Think of your policy as both a shield and a compass. It protects your organization by showing good-faith effort to regulators, but it also guides your team toward continuous improvement.

    Why Your Organization Needs a Policy

    Accessibility policies matter for more than just legal defense. Internally, they bring clarity across departments—from IT to marketing to compliance—so everyone understands which standards to follow. They ensure accessibility isn’t dependent on one person’s expertise or limited to a single project cycle.

    Externally, a policy builds trust. Customers, investors, and partners see that accessibility is part of your values, not an afterthought. And strategically, accessibility opens doors: people with disabilities and seniors represent nearly half a trillion dollars in disposable income. A policy is a first step toward serving that audience well.

    Core Elements of a Strong Web Accessibility Policy

    Purpose and Commitment

    Begin with a statement of intent. This should be more than a generic declaration; it should connect accessibility to your organization’s mission. For example:

    “Our organization is committed to ensuring digital accessibility for all users, including people with disabilities and seniors. We strive to meet or exceed recognized accessibility standards and continuously improve the user experience.”

    This opening sets the tone by making accessibility a matter of principle, not just compliance.

    Scope

    A good web accessibility policy makes it clear what’s covered. Websites are obvious, but often overlooked are mobile apps, intranet systems, PDFs and digital documents, and even third-party platforms like payment processors or video players. By spelling out the scope, you avoid leaving accessibility responsibility in a gray area between departments.

    Standards and Guidelines

    Policies must be tied to recognized standards. Most organizations point to WCAG 2.1 or 2.2 at Level AA, which is the global baseline. In some cases, ATAG (Authoring Tool Accessibility Guidelines) and UAAG (User Agent Accessibility Guidelines) may also apply, especially if your team develops content management systems or provides custom controls. Referencing these standards prevents vague promises and gives your teams concrete goals.

    Accountability

    Accessibility only works when responsibilities are clear. Your web accessibility policy should describe who does what—leaders allocate resources, designers and developers build accessible systems, content creators ensure their materials are accessible, and quality assurance checks for compliance. Including procurement teams is especially important, since third-party vendors often introduce accessibility risks.

    Testing and Monitoring

    Accessibility is not something you achieve once and then check off the list. Your web accessibility policy should outline how accessibility will be tested and monitored over time. Automated scans are helpful but limited; manual testing with screen readers, keyboard navigation, and zooming provides a more accurate picture. Involving people with disabilities in testing is the gold standard. Regular audits—quarterly or annual—should be part of the plan, along with ongoing monitoring through services like a11y.Radar.

    Training and Culture

    Accessibility knowledge fades without reinforcement. A strong policy requires training for new employees during onboarding, refresher sessions for existing staff, and resources to keep accessibility visible in everyday work. This shifts accessibility from being the job of a few specialists to a shared organizational culture.

    Feedback and Grievance Process

    Your users need a way to tell you when something isn’t working. Policies should establish a clear feedback mechanism, such as a dedicated email or form, along with expected response times and escalation steps. Done well, this process builds credibility and helps you identify issues before they turn into legal complaints.

    Review and Updates

    Accessibility standards evolve, and your policy must evolve with them. Commit to reviewing it on a set schedule—at least once a year—and name the role or department responsible for updates. That way, your policy doesn’t quietly drift into irrelevance.

    Internal Policy vs. Public Accessibility Statement

    One point that’s often misunderstood is the difference between a web accessibility policy and an accessibility statement.

    A policy is usually internal, designed to align your staff around roles, standards, and processes. A statement, on the other hand, is public-facing. It communicates your organization’s accessibility efforts, acknowledges areas that may not yet meet standards, and tells users how to get help.

    Both are necessary. The internal policy keeps your team aligned, while the public statement demonstrates accountability and transparency to your users. The World Wide Web Consortium (W3C) recommends keeping the internal policy more detailed and technical, while making the statement concise, approachable, and easy to find on your website—often linked in the footer near your Privacy Policy.

    Common Pitfalls

    Many organizations stumble by making their policies too vague (“we aim to be accessible”) or too ambitious (“we guarantee full compliance at all times”). Others fail to address vendors or neglect to include a way for users to provide feedback. A strong policy balances realism with accountability and leaves no room for ambiguity.

    Moving from Policy to Practice

    A policy isn’t a box to check—it’s the start of an ongoing process. To put it into practice:

    • Integrate accessibility into procurement so third-party tools don’t create barriers.
    • Build accessibility into project lifecycles rather than tacking it on at the end.
    • Track progress with measurable outcomes, such as reduced accessibility errors in audits.
    • Share updates internally and externally to demonstrate that accessibility is a living priority.

    Drafted. Signed. Now, Let’s Do This.

    A web accessibility policy is more than paperwork. Done well, it declares your commitment, defines your scope, sets standards, assigns responsibility, and ensures accountability through testing, training, and review. By avoiding vague promises and grounding your policy in specific, actionable steps, you give your organization the confidence to serve all users fairly and consistently.

    If you’re ready to move from intention to implementation—whether you’re just starting, mid-remediation, or refining a mature program—schedule an ADA briefing with 216digital. In one focused session, our experts will meet you where you are, assess your current posture, and outline a practical, prioritized path toward sustainable web accessibility.

    Looking for a place to begin drafting your own policy?

    Download our Sample Web Accessibility Policy Template to jumpstart your efforts and adapt it to your organization’s needs.

    Greg McNeil

    August 27, 2025
    How-to Guides
    accessibility policy, How-to, Web Accessibility, Website Accessibility
  • AI-powered Checks for Accessible PDF: Are They Enough?

    AI-powered Checks for Accessible PDF: Are They Enough?

    Your team ships PDFs every week—policies, forms, reports. They look polished. But if a screen reader hits the footer before the body, the file isn’t usable. That’s the gap an accessible PDF is meant to close. Laws like Section 508 and WCAG don’t treat PDFs as special exceptions; if a document lives on your site, people should be able to move through it as easily as a web page. AI helps with the basics and saves time. The real question: how far can you trust it on its own?

    Before we dig into tools, here’s how the standards actually fit together.

    What An Accessible PDF is—And Why the Law Cares

    Two complementary standards govern PDF accessibility. PDF/UA (ISO 14289) defines how a PDF’s internals must be constructed so assistive technologies can reliably parse and convey the content. The Web Content Accessibility Guidelines (WCAG) governs outcomes when that PDF is published on the web—what users must be able to perceive, operate, understand, and rely on.

    PDF/UA (ISO 14289): Technical Conformance

    PDF/UA requires a correct structure tree with semantically appropriate tags (headings, lists, tables, figures), accurate role mapping, and a logical reading order. It expects:

    • Properly associated table headers and scopes.
    • Descriptions for non-text content; decorative material marked as artifacts.
    • Form fields (AcroForms) with programmatically associated labels, names, and instructions.
    • Declared document language and consistent language shifts where needed.
    • Links, bookmarks, and metadata that reflect actual structure.
    • The goal is consistent exposure of semantics to accessibility APIs so screen readers announce content as intended.

    WCAG for PDFs: Publication Context and User Outcomes

    When a PDF is part of web content, WCAG success criteria apply (e.g., 1.3.1 Info and Relationships, 1.3.2 Meaningful Sequence, 2.4.6 Headings and Labels, 3.1.1 Language of Page). WCAG focuses on the experience: users must navigate by headings, traverse content in a meaningful sequence, operate everything via keyboard, and understand relationships in tables, lists, forms, and links.

    How They Fit Together

    Think of PDF/UA as the engineering spec (how the file is built) and WCAG as the published experience (what users can actually do). Meeting one without the other leaves gaps—either structurally sound but unusable in context, or polished in presentation but unreliable under the hood.

    Operational Definition of “Compliant”

    In practice, compliance means a screen-reader user can:

    • Move by headings in a sensible hierarchy;
    • Traverse content in sequence;
    • Complete forms with announced labels and instructions;
    • Understand tables with correctly exposed headers;
    • Access links and landmarks without detours.

    With the standards context set, let’s look at why many PDFs still miss—and where automation helps versus where expert review remains essential.

    Why PDFs Are So Often Non-compliant

    Most teams don’t author in PDF first; they export—and that’s where trouble starts. Typical failures include missing or incorrect tags, reading orders that jump around, scanned pages without OCR, and forms or tables whose structure isn’t exposed to assistive tech. A quick snapshot:

    • No tags or the wrong tags → a screen reader announces “graphic, graphic, graphic” through a one-page flyer.
    • Reading order off → Footnotes should be read before the body copy.
    • Scanned pages with no OCR → 12 images, zero searchable text.
    • Mis-structured forms/tables → required fields can’t be reached; headers don’t announce.

    At scale—monthly statements, board packets, downloadable reports—small mistakes multiply. The volume is exactly why many teams turn to automation to keep pace and to move each file closer to an accessible PDF without starting from scratch.

    What AI-powered Accessibility Tools Do Well (Today)

    Give an AI checker a clean annual report and it can often spot headings, set a reasonable reading order, and propose alt text you can refine. That alone can cut remediation time significantly. Modern tools handle a few tasks particularly well:

    • Recognizing layout blocks (headings, paragraphs, lists)
    • Running OCR on scanned content to restore real text
    • Drafting tags for simpler figures (e.g., charts vs. logos)
    • Flagging obvious misses (untagged images, empty titles, missing language metadata)

    They’re fast, consistent, and tireless. Most importantly, they reduce the grunt work so specialists can spend time where judgment matters. What they can’t do is confirm that structure equals meaning—or guarantee that the end result behaves like an accessible PDF for every user scenario.

    Where AI Still Falls Short—and Why People Still Matter

    Some documents ask more than a model can answer. Two common gotchas:

    • Nested tables and forms. A claims form with merged cells can look “tagged” but read like alphabet soup.
    • Meaning vs. style. A bold sentence in a paragraph isn’t a heading; many models tag it that way.

    Tools also struggle with language switches mid-document, disclaimers that must tie to the right section, and reading orders that look logical to software but feel disorienting in a screen reader. A file may “pass” an automated check yet remain frustrating to use. That gap is not just usability—it’s risk. A defensible review still needs a human to ask: Does this read like an accessible PDF for someone relying on assistive tech?

    The Hybrid model for Accessible PDF Compliance

    Start with the tool, finish with a person.

    • AI first pass: establish the skeleton, set reading order, surface missing text alternatives, and catch obvious metadata gaps.
    • Human pass: repair tables, confirm form flow, check headings/links, and test a few pages with NVDA or VoiceOver.
    • Evidence trail: keep a short log of what changed and who checked it; if questions come later, you have the paper trail.

    This model balances speed with judgment. It scales because automation removes repetition while reviewers focus on the parts that shape the experience and, ultimately, compliance for an accessible PDF in the real world.

    AI is Powerful, But Not a Solo Act

    AI can accelerate the work, but it can’t replace judgment. If you’re balancing risk with reality, a two-pass workflow (tool, then human) is the path that holds up. The payoff is practical: fewer errors, faster cycles, clearer records, and a more reliable accessible PDF experience for your audience.

    If you want a second set of eyes—or a process your team can pick up and run—216digital can help. Schedule an ADA briefing with 216digital, and we’ll map a workflow that fits your documents, your deadlines, and your compliance goals.

    Greg McNeil

    August 26, 2025
    Legal Compliance
    Accessibility, accessible PDF, Ai and Overlay Widgets, AI-driven accessibility, PDF, PDF/UA (ISO 14289), WCAG, Web Accessibility, Website Accessibility
  • Web Accessibility Checklist for CA Businesses

    Web Accessibility Checklist for CA Businesses

    California sets the tone for digital accessibility—and businesses can’t afford to ignore it. Between strict state laws, federal regulations, and an active litigation environment, accessibility isn’t just a best practice; it’s a requirement.

    This guide breaks down what compliance means in California and gives you a step-by-step web accessibility checklist you can actually use. Think of it as a roadmap that not only lowers legal risk but also creates a better experience for every visitor on your site.

    Why Accessibility Matters in California

    California is one of the most aggressive states when it comes to enforcing web accessibility. Both federal and state laws apply, creating more risk for businesses with an online presence.

    A few things you should know:

    • ADA (Americans with Disabilities Act): Courts in California have ruled that websites and apps connected to physical businesses must be accessible. Cases like Robles v. Domino’s made that crystal clear.
    • Unruh Civil Rights Act: Unique to California, this law ties into the ADA but adds monetary damages—starting at $4,000 per violation. Multiple issues can multiply costs quickly.
    • CPRA (California Privacy Rights Act): Privacy notices, opt-outs, and user controls must also be accessible to people with disabilities.
    • AB 434 (Public Agencies): Requires California government websites to meet WCAG 2.0 AA.
    • Section 508 (for federal contractors): Applies if you do business with federal or state-funded entities.
    • AB 1757 (Pending): Would make WCAG 2.1 AA mandatory for all California websites and allow individuals to sue directly.

    Your California Web Accessibility Checklist

    Think of this web accessibility checklist as an ongoing process—not a one-time project. Accessibility isn’t something you can “fix” and walk away from. Each new feature, design tweak, or plugin you add can introduce fresh challenges, so it’s best to weave accessibility into your regular site reviews and updates.

    1. Know Your Legal Landscape

    Before you start making changes, pause and figure out which laws apply to your organization. A private company, a public agency, and a government contractor each face different sets of rules—and knowing where you fall will shape your strategy.

    Begin by asking a few simple questions:

    • Is your business based in California, or do you simply serve California residents?
    • Which laws apply to you? That could mean the ADA, the Unruh Civil Rights Act, CCPA/CPRA, Section 508, AB 434 for public sector sites, and potentially AB 1757 once it takes effect.
    • Who in your organization should own accessibility? Whether it’s your legal lead, a developer, or someone on the marketing team, make sure accountability is clear—and involve design, development, content, and legal voices early.

    2. Identify Your Accessibility Gaps with a Web Accessibility Checklist

    Once you know your obligations, it’s time to take an honest look at your website. Where might someone hit a barrier?

    Start with an automated scan like Google Lighthouse, or WAVE. Tools like these are great for catching obvious issues—missing alt text, weak color contrast—but they only scratch the surface. The real insights come from manual testing. Try navigating your site using just a keyboard, or fire up a screen reader. Can you move through forms, menus, and checkout without a mouse? Does everything make sense when spoken aloud?

    Keep careful notes as you go. Screenshots, detailed observations, and a running log of issues will help guide your fixes. Just as importantly, they also show good-faith effort if your compliance is ever questioned. Using a web accessibility checklist here helps you capture both the technical and usability gaps

    3. Fix Barriers and Align with WCAG 2.2 Level AA

    Now comes the hands-on work: fixing the barriers you’ve found. The most reliable standard to aim for is WCAG 2.2 Level AA, since courts and regulators often look to it as the baseline. WCAG breaks accessibility into four guiding principles—Perceivable, Operable, Understandable, and Robust (POUR). Here’s what that means in practice:

    Perceivable

    • Add alt text to all meaningful images
    • Make sure text can be resized up to 200% without breaking layouts
    • Provide captions, transcripts, and audio descriptions for multimedia
    • Avoid relying solely on color to communicate information
    • Keep text-to-background contrast strong
    • Indicate language changes in your site’s code

    Operable

    • Make sure every function works via keyboard
    • Add a “Skip to Content” link so users don’t have to tab endlessly
    • Keep buttons, icons, and menus predictable
    • Prevent content from shifting unexpectedly when users interact with it
    • Let users pause or stop auto-play and extend time limits on forms
    • Support both portrait and landscape orientations

    Understandable

    • Use clear, descriptive headings and labels
    • Write page titles that actually reflect what’s on the page
    • Make sure error messages are easy to spot and explain how to fix them

    Robust

    • Test your site across different devices and screen sizes
    • Ensure functionality for users with limited mobility
    • Use semantic, well-structured HTML so assistive tech works correctly
    • Keep content usable even when text spacing is adjusted

    4. Don’t Forget Privacy and Legal Disclosures

    Accessibility doesn’t stop at your homepage or checkout process. In California, your privacy notices, cookie banners, and consent forms are just as important.

    That means every checkbox, toggle, and opt-out option should be easy to reach with a keyboard and clear to a screen reader. Focus states should stand out, and every label should be tied programmatically to its control. When it comes to policies, avoid dense blocks of text. Instead, break them into sections with clear headings and write in plain, straightforward language. And whenever you link to something, make the link text meaningful—skip the vague “click here.” Regulators will expect these areas to meet the same accessibility standards as the rest of your site. A web accessibility checklist can serve as a reminder to evaluate these areas, which often get overlooked.

    5. Plan for Ongoing Compliance

    The last step is about staying consistent. Accessibility isn’t a box you check off—it’s a practice you build into your regular workflow.

    Set up a review schedule: quarterly audits for the full site, plus monthly spot checks for high-traffic pages. Fold accessibility into your design reviews, pull requests, and release cycles so issues get caught early.

    Be especially careful with third-party tools. Chat widgets, plugins, and embedded media can easily create barriers if they aren’t coded properly. Vet them before adding them to your site.

    And finally, keep your team sharp. Train designers, developers, and content creators regularly so accessibility remains second nature. Maintain a log of issues you’ve found and fixed—this not only helps with continuity but also shows your ongoing commitment if anyone ever challenges your efforts. 

    Accessibility: Not a Project, a Practice

    California businesses operate in one of the most demanding accessibility environments in the country. By treating accessibility as part of your ongoing website maintenance, you protect yourself from lawsuits, reduce customer frustration, and build trust with every visitor.

    The important part isn’t achieving perfection immediately—it’s showing steady progress and a willingness to keep improving.

    Need Help Making Sense of It All?

    If you’re unsure where to begin—or how to scale this web accessibility checklist across your team—216digital can help. We specialize in accessibility audits, practical remediation planning, and ongoing support for businesses serving California consumers.

    Schedule a free ADA briefing today and gain clarity on what compliance means for your website in California. Together, we’ll prioritize the fixes that reduce your risk and deliver a better digital experience for everyone.

    Greg McNeil

    August 22, 2025
    Legal Compliance
    Accessibility, California Consumer Privacy Act, California Web Accessibility Laws, Legal compliance, WCAG, Web Accessibility, Website Accessibility
  • How to Meet California Web Accessibility Laws in 2025

    How to Meet California Web Accessibility Laws in 2025

    If your website serves Californians, you’re stepping into one of the most lawsuit-heavy digital environments in the country. California leads the nation in web accessibility lawsuits—and the pace isn’t slowing in 2025.

    That reality can feel overwhelming. The headlines make it seem like one slip could land you in court. The rules aren’t always easy to interpret, and the stakes feel high. But here’s the thing: you’re not powerless. With the right understanding and a proactive plan, you can protect your business, meet California’s requirements, and even turn accessibility into an advantage.

    This guide will break down California’s web accessibility laws, recent legal updates, and practical steps you can take right now to stay ahead. Let’s walk the landscape—and give you a clear path forward.

    Web Accessibility in California Isn’t Optional Anymore

    California, New York, and Florida consistently account for the majority of ADA-related website lawsuits nationwide. What makes California different is the mix: federal law, state law, and a culture of active enforcement all rolled together.

    And here’s the kicker: you don’t need a physical storefront in California to be pulled into this mix. If you sell online to Californians, your website is within reach of these laws.

    Bottom line: if your digital presence isn’t accessible, you’re at risk. Fixing it early is always easier—and far less expensive—than scrambling after a lawsuit.

    Why California’s Web Accessibility Laws Are Tougher

    California has always been out in front on consumer protections and civil rights, and that leadership shows up online. Courts and lawmakers here push harder for accessibility and hold organizations accountable when they fall short.

    The result? Higher expectations, more lawsuits, and often bigger settlements compared to other states. Planning for accessibility in California isn’t just good practice—it’s basic risk management.

    Multiple Legal Layers to Consider

    California’s legal framework is layered and powerful. Here’s how the pieces fit:

    Federal Law: Americans with Disabilities Act (ADA)

    The ADA doesn’t name websites directly, but courts—including those in California—have repeatedly ruled that business websites and mobile apps count as “public accommodations” under Title III. Translation: if you sell or serve online, your site must be accessible.

    State Law: Unruh Civil Rights Act

    The Unruh Act takes the ADA and makes it California law—with teeth. Plaintiffs can seek damages of at least $4,000 per violation, plus attorney’s fees. Add in emotional-distress claims, and those numbers climb fast. This law is one of the most common tools used in web accessibility lawsuits, and it applies to out-of-state businesses, too.

    State Government Codes

    California has written accessibility directly into law for public agencies. Three key sections work together:

    • 11545.7 : Requires state agencies to post a compliance certificate on their websites every two years, confirming alignment with WCAG 2.0 AA.
    • 7405 : Reinforces Section 508 of the Rehabilitation Act, requiring agencies to keep electronic and information technology accessible.
    • 11135 : Extends protections to all state-funded or state-run programs, prohibiting discrimination in digital systems.

    Public Sector Rule: AB 434

    Since 2019, agencies must meet WCAG 2.0 AA and post a signed compliance certificate on their homepages. While this applies to government entities, it signals where the state is headed: higher standards and stronger accountability.

    Taken together, these laws make California one of the most proactive states when it comes to digital inclusion—and a place where compliance isn’t optional, it’s enforceable.

    What’s New (and What’s Coming) in 2025

    California’s accessibility environment doesn’t sit still. Here’s what to keep your eye on this year:

    CCPA and CPRA Accessibility Requirements

    California’s data privacy laws now go hand in hand with accessibility. Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), privacy notices, consent forms, and opt-out mechanisms must all be accessible. If you’re collecting data from Californians, accessibility is officially part of your privacy compliance checklist.

    AB 1757: A Bill with Big Implications

    Introduced in 2024, AB 1757 could become law in 2025. If passed, it would:

    • Require WCAG 2.1 AA compliance for all websites and apps offering goods or services in California.
    • Create a private right of action, letting individuals sue directly without waiting for state enforcement.
    • Extend liability to third-party developers and vendors, not just the businesses they build for.

    If this bill becomes law, lawsuits will expand—and fast. Preparing now is far less costly than reacting later.

    How Courts Are Using WCAG

    Even though WCAG isn’t named in every law, California courts lean on WCAG 2.1 AA when ruling on cases. Decisions like Robles v. Domino’s Pizza and Thurston v. Midvale Corp. make it clear: businesses are expected to meet these standards.

    In short: WCAG 2.1 AA is your strongest legal defense and your most practical roadmap.

    What WCAG 2.1 AA Covers

    The guidelines are built around four principles:

    • Perceivable: Content can be seen or heard (e.g., alt text, video captions).
    • Operable: Users can navigate (e.g., keyboard-friendly, logical tab order).
    • Understandable: Information and navigation are predictable (e.g., consistent menus, clear error handling).
    • Robust : Works across today’s and tomorrow’s assistive technologies.

    Think labeled forms, color contrast that passes, error messages that actually help, and no features that rely on hover alone. That’s where legal risk starts to drop.

    What Businesses Should Do Now

    Here’s how to get started without stalling:

    Start with a Self-Audit

    You don’t need a full professional audit to take the first step. Try this:

    • Run free tools like WAVE or Google Lighthouse.
    • Test with a screen reader (NVDA, VoiceOver on Mac).
    • Use a color contrast checker.

    These quick wins surface obvious barriers and get your team thinking about accessibility in action.

    Focus on WCAG 2.1 AA

    This is the benchmark California courts already use—and AB 1757 may make it law.

    • Review templates, navigation, and interactive elements.
    • Test checkout flows and account portals from start to finish.
    • Check both desktop and mobile.

    Proactive compliance costs less than defending a lawsuit. It also puts you ahead when regulations tighten.

    Think Beyond Compliance

    Yes, accessibility reduces risk. But it also grows your audience. More than 61 million Americans live with a disability. Making your site inclusive builds loyalty, improves SEO, and strengthens your brand. Following California’s web accessibility laws isn’t just about defense—it’s about long-term growth.

    Don’t Wait for the Lawsuit

    California’s web accessibility laws are tightening, and enforcement is active. Waiting for a complaint is a gamble—and an expensive one.

    Act now. Align with WCAG 2.1 AA. Bake accessibility into your website strategy. You’ll reduce legal risk, expand your reach, and strengthen your reputation.

    At 216digital, we help businesses tackle accessibility with practical solutions that reduce legal exposure and build better customer experiences.

    Our ADA Briefing is a no-pressure way to:

    • Understand how California’s laws apply to your site.
    • Identify your biggest areas of risk.
    • Walk away with a clear, actionable plan.

    Don’t wait for a lawsuit to force your hand. Protect your business now—and build a digital experience that truly includes everyone.

    Schedule your ADA Briefing with 216digital

    Greg McNeil

    August 15, 2025
    Legal Compliance
    Accessibility, accessibility laws, California Web Accessibility Laws, state accessibility laws, Web Accessibility, Website Accessibility
  • How to Implement Truly Accessible SVG Graphics

    How to Implement Truly Accessible SVG Graphics

    SVGs are everywhere—icons, logos, data visualizations, animated illustrations. They’re crisp on any screen, tiny in file size, and easy to style. But here’s the catch: an SVG is only as accessible as you make it. If you don’t give it a name, if you rely on color alone, or if you forget keyboard support, your “perfect” vector can become a roadblock.

    This guide gives developers and designers practical steps to build accessible SVG graphics that meet WCAG, work with assistive tech, and still look great.

    Understanding SVG Accessibility Fundamentals

    SVG (Scalable Vector Graphics) is an XML-based format. Because it’s text-based, you can label it semantically, control it with CSS and JavaScript, and scale it cleanly for magnifiers and high-DPI displays. The benefit? You can transform a standard image into an accessible SVG that supports users with low vision, screen readers, or alternative input devices.

    Why SVGs Can Be Great for Accessibility

    • Scales cleanly: No blur when a user zooms to 200%+.
    • Semantic hooks: You can add <title>, <desc>, and ARIA attributes.
    • Keyboard-friendly: With the correct markup, interactive SVGs can be fully operable.

    But none of that happens by default. You need to choose the correct pattern and add the right attributes. That’s how you turn a scalable vector into an accessible SVG.

    Decorative vs. Informative SVGs: Know the Difference

    Decorative SVGs

    Remove these visual flourishes (background shapes, dividers) from the accessibility tree so screen readers don’t announce them.

    <svg aria-hidden="true" focusable="false" width="200" height="50" viewBox="0 0 200 50">
      <!-- purely decorative -->
    </svg>
    • aria-hidden= "true" hides it from assistive tech.
    • focusable= "false" helps older browsers avoid focusing it.

    Informative SVGs

    These convey meaning (icons that label actions, logos that identify brands, charts that show data). They must have an accessible name and sometimes a longer description.

    Common mistakes to avoid:

    • No accessible name (the icon is silent to screen readers).
    • Meaning conveyed by color only (fails WCAG 1.4.1).
    • Interactive graphics that aren’t keyboard operable.

    Choosing the Right Pattern: Inline vs. External

    Inline SVG (Best for Control and Accessibility)

    Inline SVG gives you full control: you can add <title>, <desc>, role, and tie everything together with aria-labelledby.

    When to use it: Complex icons, logos with text equivalents, charts, or anything interactive.

    <svg role="img" aria-labelledby="downloadTitle downloadDesc" viewBox="0 0 24 24">
      <title id="downloadTitle">Download</title>
      <desc id="downloadDesc">Arrow pointing into a tray indicating a download action</desc>
      <!-- paths go here -->
    </svg>

    Tip: aria-labelledby lets you explicitly control the accessible name. Screen readers will read the title and then the description when useful.

    External SVG via <img src="...">

    Use it for simple, non-interactive icons and reusable logos.

    <img src="/icons/lock.svg" alt="Locked">
    • Use meaningful alt text.
    • If you need a long description (e.g., describing a complex chart), place that adjacent in the DOM and reference it in the surrounding text. You can also wrap the image in a <figure> with a <figcaption> for richer context.

    Note: If you rely on <title>/<desc> inside the SVG file itself, those must be authored in the file, not the HTML. You can’t inject them from outside.

    Best Practices for Accessible SVGs

    Add Accessible Text

    • Short label? Use <title> (or alt if using <img>).
    • Extra context? Use <desc>, or point to adjacent text with aria-describedby.
    <figure>
      <svg role="img" aria-labelledby="logoTitle" viewBox="0 0 100 24">
        <title id="logoTitle">Acme Tools logo</title>
        <!-- logo paths -->
      </svg>
      <figcaption class="sr-only">Acme Tools, established 1984</figcaption>
    </figure>

    A common pattern for longer descriptions is to reference hidden explanatory text:

    <p id="chartLongDesc" class="sr-only">
      2025 sales by quarter: Q1 1.2M, Q2 1.5M, Q3 1.4M, Q4 1.8M—Q4 is highest.
    </p>
    <svg role="img" aria-labelledby="chartTitle" viewBox="0 0 600 400">
      <title id="chartTitle">2025 Sales by Quarter (Bar Chart)</title>
      <!-- bars -->
    </svg>

    Screen reader–only utility:

    .sr-only {
      position:absolute !important;
      width:1px;height:1px;
      padding:0;margin:-1px;
      overflow:hidden;clip:rect(0,0,0,0);
      white-space:nowrap;border:0;
    }

    Contrast & Readability

    Text inside SVGs follows WCAG text contrast:

    • Normal text: 4.5:1 minimum
    • Large text (18pt/24px regular or 14pt/18.66px bold): 3:1
    • Non-text elements (lines, icons, bars): 3:1 (WCAG 1.4.11).
    • Keep text readable at zoom levels users commonly use. Consider vector-effect= "non-scaling-stroke" if thin strokes get too thin when scaled.

    Don’t Use Color Alone

    Color-only encodings (e.g., red vs. green) aren’t enough. Add:

    • Patterns or textures on bars/lines.
    • Labels or icons with different shapes.
    • Legends with clear text.
    <pattern id="diagonalHatch" patternUnits="userSpaceOnUse" width="8" height="8">
      <path d="M0,8 l8,-8 M-2,2 l4,-4 M6,10 l4,-4" stroke="currentColor" stroke-width="1"/>
    </pattern>
    <rect x="10" y="10" width="50" height="200" fill="url(#diagonalHatch)"/>

    Focus and Keyboard Navigation

    • Non-interactive SVGs should not be focusable: tabindex= "-1" and/or focusable= "false".
    • Interactive controls should use native HTML elements for the focus/keyboard model. Wrap the SVG in a <button> or <a> rather than adding click handlers to the <svg> itself.
    <button type="button" aria-pressed="false">
      <svg aria-hidden="true" focusable="false" width="20" height="20">
        <!-- icon paths -->
      </svg>
      <span class="sr-only">Mute audio</span>
    </button>

    Provide visible focus styles for WCAG 2.4.7 (e.g., clear outline around the button).

    Use ARIA Thoughtfully

    • Favor semantics you already get from HTML (<button>, <a>, <figure>, <img>).
    • When you do label an inline <svg> as an image, role= "img" plus an accessible name (via <title> or aria-labelledby) is usually enough.
    • Avoid piling on roles like graphics-document unless you know the support landscape you’re targeting and have tested it. Over-ARIA can confuse screen readers.

    Inherit Color Responsively

    For icons that should match text color and adapt to themes, use currentColor:

    <svg role="img" aria-labelledby="checkTitle" width="20" height="20">
      <title id="checkTitle">Success</title>
      <path d="..." fill="currentColor"/>
    </svg>
    

    Now your icon inherits color from CSS—great for dark mode.

    Sprite Systems (<use>) and Symbols

    When using a sprite:

    <svg class="icon" role="img" aria-labelledby="searchTitle">
      <title id="searchTitle">Search</title>
      <use href="#icon-search"></use>
    </svg>

    Important: Don’t rely on titles inside <symbol>—screen readers often skip them when you reference them with <use>. Add the label at the point of use or wrap the icon in a labeled control.

    Testing SVG Accessibility: Don’t Skip This Step

    Quick Checklist

    • Does the SVG have a clear, accessible name?
    • Is extra context available via <desc> or aria-describedby if needed?
    • Are decorative elements hidden?
    • If interactive: Is it reachable by keyboard? Operable with Enter/Space?
    • Is the tab order logical?
    • Do text and key shapes meet contrast requirements?
    • Do animations honor prefers-reduced-motion?

    Tools & Methods

    • Screen readers: VoiceOver (macOS/iOS), NVDA or JAWS (Windows), TalkBack (Android).
    • Keyboard only: Tab, Shift+Tab, Enter, Space, Arrow keys.
    • Zoom to 200% and 400% to check readability and hit target sizes.

    Common Pitfalls (and Easy Fixes)

    Using SVG as a CSS Background for Meaningful Content

    Background images can’t have alt text. If it conveys meaning, embed it inline or with <img> and provide an accessible name.

    Forgetting to Label Icons

    A lock icon without a label is silent. Add <title> to the <svg> or use <img alt= "Locked">.

    Overwriting Contrast With Themes

    Dark mode CSS might drop your contrast below 3:1 for shapes or 4.5:1 for text—Re-test after theme changes.

    Unlabeled Charts

    A beautiful chart that’s unlabeled is unusable. Provide a title, a short summary, and a link or reference to the underlying data table.

    Interactive SVG Shapes Without Semantics

    Don’t attach click handlers to <path> or <g> and call it done. Wrap the icon in a <button> or <a> and use proper ARIA (e.g., aria-pressed) where appropriate.

    Practical Patterns You Can Copy

    Informative Standalone Icon (Inline SVG)

    <svg role="img" aria-labelledby="infoTitle infoDesc" viewBox="0 0 24 24">
      <title id="infoTitle">Information</title>
      <desc id="infoDesc">Circle with a lowercase “i” inside</desc>
      <!-- paths -->
    </svg>

    Decorative Icon Inside a Button (Button Provides the Name)

    <button type="button">
      <svg aria-hidden="true" focusable="false" width="20" height="20"><!-- icon --></svg>
      Save
    </button>

    Chart With Long Description and Data Table

    <figure>
      <p id="salesDesc" class="sr-only">
        Bar chart showing quarterly sales for 2025: Q1 1.2M, Q2 1.5M, Q3 1.4M, Q4 1.8M.
      </p>
      <svg role="img" aria-labelledby="salesTitle" viewBox="0 0 640 400">
        <title id="salesTitle">2025 Quarterly Sales</title>
        <!-- bars -->
      </svg>
      <figcaption>Summary of 2025 sales; see table below for details.</figcaption>
    </figure>
    <table>
      <caption class="sr-only">Detailed sales data for 2025</caption>
    <thead><tr><th>Quarter</th><th>Sales</th></tr></thead>
      <tbody>
        <tr><td>Q1</td><td>$1.2M</td></tr>
        <tr><td>Q2</td><td>$1.5M</td></tr>
        <tr><td>Q3</td><td>$1.4M</td></tr>
        <tr><td>Q4</td><td>$1.8M</td></tr>
      </tbody>
    </table>

    Accessibility for Motion and States

    If your SVGs animate, respect user preferences:

    @media (prefers-reduced-motion: reduce) {
      svg .spin { animation: none; }
    }

    For toggles (like mute/unmute), update both the visual state (icon changes) and the accessible state (aria-pressed, live text updates).

    Accessible Design is Intentional Design

    Accessible SVGs aren’t just about tags and attributes—they’re about clear communication. When you provide an accessible name, avoid color-only meaning, ensure keyboard operation, and include descriptions where needed, you open your visuals to many more people—without sacrificing design or performance.

    Start small and build the habit:

    • Label every meaningful icon.
    • Hide true decoration.
    • Test with a screen reader and the keyboard.
    • Re-check contrast after style changes.

    Accessibility is a practice, not a checkbox. The pay-off is real: better UX, fewer support issues, and stronger compliance.

    Need a Second Set of Eyes?

    If you want help reviewing your site’s SVGs, charts, and icon systems, schedule an ADA briefing with 216digital. We’ll give you actionable feedback, prioritize fixes, and help you ship accessible SVG patterns that scale across your design system.

    Greg McNeil

    August 14, 2025
    How-to Guides
    Accessibility, accessible code, How-to, SVG, Web Accessibility, web developers, web development, Website Accessibility
  • Accessibility for Websites: Why One Version Is Enough

    Accessibility for Websites: Why One Version Is Enough

    You may have heard this before—or even thought it yourself: “If our main site is too complex, we’ll just build a simple, text-only version for people who use assistive technology.”

    On the surface, that seems like a smart fix. If making your main site accessible feels overwhelming, why not create a separate version that looks simpler and easier to use? For years, many businesses believed this was the shortcut to meeting ADA requirements without reworking their entire website.

    But here’s the problem: a separate “accessible site” is not the best answer—legally, ethically, or practically. Real accessibility for websites means making your main site usable for everyone, not sending people to a stripped-down side door.

    Why the “Separate Accessible Site” Myth Lives On

    So why do people still think a second site is a good idea? One reason is that it feels easier. Making changes to an existing site can seem complicated and costly, while building a quick, text-only version looks faster and cheaper.

    There’s also the idea that people who are blind or have low vision “just need text.” That thinking misses the bigger picture. Accessibility for websites covers much more than plain text—it’s about making sure every feature, tool, and piece of content can be used by everyone, no matter their ability.

    Why It Fails: Standards and Legal Risk

    This is where the shortcut starts to unravel. The Web Content Accessibility Guidelines (WCAG) apply to all web content, not just simplified versions. Nowhere do the guidelines suggest that a simplified, alternate version of a site fulfills compliance.

    Take color contrast, for example. WCAG requires a minimum contrast between text and background across every page. Even if you create a plain version, your main site still has to meet those standards.

    The U.S. Department of Justice agrees. In April 2024, new rules made it clear that public entities can’t offer inaccessible main sites with “alternate” accessible versions, except in rare situations where no other option is possible. Courts have backed this up, too. In one case, DOT vs. SAS, an airline was fined $200,000 after trying to meet accessibility rules with a separate assistive site. In the end, they still had to fix their main site.

    In short, accessibility for websites isn’t about offering an alternate route. It’s about making sure the front door works for everyone.

    The Real Problems With Dual-Site Strategies

    Even if the legal side didn’t matter, the practical downsides are hard to ignore.

    Keeping two sites in sync is a constant challenge. Every blog post, product update, or policy change must be added to both. It’s all too easy for the “accessible” version to fall behind, leaving users with outdated or incomplete information.

    Then there’s the user experience itself. Imagine being told you can’t use the same website as everyone else—that you have to go through a different door. That separation feels unwelcoming, even insulting. Most users don’t want fewer features; they want the same experience, just built in a way they can use.

    And here’s another snag: text-only sites often cut out interactive tools, forms, or multimedia. For someone who needs keyboard-friendly navigation, that’s not helpful—it’s limiting. In trying to fix one barrier, you end up creating new ones.

    Finally, a dual-site setup complicates your own operations. Analytics, personalization, and user tracking get split in two, which makes it harder to understand how people interact with your brand online.

    Why Building Accessibility Into the Main Site Works Better

    When you build accessibility into your main site, everyone benefits.

    Captions help people who are deaf or hard of hearing, but they also help anyone watching a video in a noisy environment. Alt text helps people using screen readers, but it also boosts your site’s SEO. Clear navigation supports users with motor disabilities, but it also makes the site faster for power users who prefer keyboard shortcuts.

    Accessibility for websites also saves money in the long run. Many fixes—like adding alt text, adjusting headings, or improving color contrast—are low-cost and sometimes even free. Building accessibility into your normal workflow prevents expensive, large-scale repairs later.

    Most importantly, an accessible main site builds trust. It shows customers that your brand is modern, inclusive, and committed to fairness.

    Are There Times a Separate Version Is Okay?

    Only in rare situations. If you’re using a third-party tool that can’t be fixed right away, a temporary alternate version may help. But it should be:

    • Clearly linked and easy to find
    • Fully equal in content and function
    • Phased out as soon as your main site is fixed

    Think of it like a patch, not a permanent solution. The goal should always be accessibility for websites built directly into the primary site.

    Building an Accessibility-First Mindset

    So what should you do instead? Shift your thinking from “quick fix” to “accessibility-first.”

    Start by auditing your current site against WCAG. Find the biggest barriers and prioritize fixing those. Build new features with progressive enhancement so they’re usable by everyone from the start. Test with real users, not just automated tools—especially people with disabilities whose feedback will reveal issues you can’t see yourself.

    And most importantly, make accessibility part of your normal workflow. Fold it into design reviews, QA testing, and content updates. Keep users in the loop by being transparent about your efforts. Progress is valuable, and users will notice your commitment.

    Conclusion: One Site, For Everyone

    The idea of a “separate accessible version” might look like an easy answer, but in practice, it creates more problems than it solves. It’s harder to maintain, sends the wrong message, and leaves users without the features they need.

    True accessibility for websites means one site that includes everyone. It’s about designing digital spaces where people don’t need a back door—they walk through the same front door as everyone else.

    If you’re ready to leave alternate versions behind and move toward an accessibility-first strategy, consider scheduling an ADA briefing with 216digital. We’ll show you how WCAG works in real-world practice, point out your greatest opportunities, and help you make your main site truly accessible—for everyone.

    Greg McNeil

    August 13, 2025
    Legal Compliance
    Accessibility, ADA Compliance, ADA Web Accessibility, WCAG Compliance, WCAG conformance, Web Accessibility, Website Accessibility
  • How WCAG Applies to AI-Generated Content

    How WCAG Applies to AI-Generated Content

    AI is changing the way we create. From blog posts and product descriptions to social media graphics, work that once took hours can now be done in seconds. This speed is powerful—but it also carries risk. In the rush to publish, it’s easy to miss a crucial question: Is this content accessible?

    The Web Content Accessibility Guidelines (WCAG) apply to everything online—whether written by a person, coded by a developer, or created by an AI tool. That means AI-generated content is not exempt. If you’re using AI to scale your digital strategy, accessibility must remain part of the foundation.

    This guide explains how WCAG applies to AI-driven workflows and offers a simple checklist to help you review AI-written text, visuals, and layouts. The goal: to help you publish faster without leaving inclusion behind.

    Why AI-Generated Content Creates Accessibility Risks

    AI tools can be incredible productivity boosters. But they are not accessibility tools. A common mistake is assuming that if something looks polished, it must be usable for everyone. In reality, accessibility requires more.

    AI-generated content often misses the real-world needs of diverse users. For example, it might:

    • Write vague alt text like “image of a person” instead of describing the purpose.
    • Suggest design elements with poor color contrast.
    • Use bold text instead of proper heading tags like <h2> or <h3>.

    If left unchecked, these issues can shut people out, frustrate customers, and even create legal risk. The takeaway is simple: AI-generated content is not automatically compliant with WCAG. It needs human oversight.

    WCAG Still Applies—No Matter Who (or What) Creates the Content

    WCAG, developed by the W3C, is the global standard for digital accessibility. It’s built around four principles:

    • Perceivable: Users must be able to perceive the information (like adding alt text for images).
    • Operable: Content should be easy to navigate and interact with (keyboard accessibility matters).
    • Understandable: Information should be clear and predictable.
    • Robust: Content must work with assistive technologies now and in the future.

    These rules apply equally to all content, whether it’s human-created or AI-generated content. In the United States, the Americans with Disabilities Act (ADA) has fueled thousands of lawsuits over inaccessible websites and apps. Courts often turn to WCAG as the standard for compliance—and they aren’t alone. Many countries, including those in the European Union and Canada, also rely on WCAG as the foundation of their digital accessibility laws.

    That means WCAG isn’t just a best practice—it’s often the measuring stick for legal compliance. Regardless of whether content was written by a human or generated by AI, if it excludes people with disabilities, it can be litigated upon. The risk is real: inaccessible content can damage your brand, frustrate customers, and create costly legal battles.

    The AI Accessibility Checklist

    This checklist will help you review AI-generated content before publishing. Each step ties directly to WCAG principles, making accessibility practical and manageable.

    For AI-Written Text

    • Use clear language: Choose plain, everyday words instead of jargon or long, complex phrasing.
    • Ensure proper headings: Use semantic HTML like <h2> and <h3> so screen readers and assistive tech can navigate. Avoid using bold text as a replacement.
    • Write descriptive links: Swap vague text like “click here” for something meaningful, such as “Download our accessibility guide.”
    • Keep a consistent flow: Break up large blocks of text into shorter paragraphs, bullets, or numbered lists so readers can follow easily.
    • Format for scanning: People often skim. Use headings, bullets, and white space to make sure they can still understand the main points at a glance.

    For AI-Generated Images and Visuals

    • Provide meaningful alt text: Describe the purpose of the image, not just what it looks like. For example, instead of “photo of a person,” write “Customer smiling while using our product.”
    • Avoid text inside images: Important words should always appear as live text so they can be read by screen readers and resized.
    • Check contrast: Make sure text and background colors meet at least a 4.5:1 ratio so words are readable by people with low vision.
    • Don’t rely on color alone: Use shapes, labels, or patterns in addition to color to communicate meaning. This helps users who are colorblind.

    For AI-Generated Multimedia

    • Add synchronized captions for videos: Captions must match the audio in both timing and content.
    • Provide transcripts for audio files: A text version allows people who can’t hear—or who prefer to read—to still access the information.
    • Include audio descriptions: When visuals add meaning that isn’t spoken, narrate those details so blind users don’t miss them.

    For AI-Generated Layouts, Code, or Documents

    • Ensure keyboard accessibility: Test navigation using only Tab, Shift+Tab, and Enter keys. All interactive elements should be reachable.
    • Create accessible PDFs: Include proper headings, a logical reading order, alt text for images, and searchable text.
    • Support text resizing: Content should still work when zoomed to 200% without breaking the layout.
    • Apply ARIA correctly: ARIA landmarks and roles can help when HTML alone isn’t enough, but they should never replace semantic tags.

    Testing Your Output

    • Manual review: Always look at the content yourself. Automated tools can’t replace human judgment.
    • Assistive tech testing: Try screen readers, keyboard-only navigation, or voice input tools to see how real users will experience it.
    • Automated scans: Use tools like WAVE, or Lighthouse to quickly flag common issues, then verify the results manually.

    Running through this checklist regularly will catch most accessibility gaps before content reaches your audience.

    Building Accessibility Into Your AI Workflow

    The best way to make accessibility stick is to build it into the workflow, not tack it on at the end. Here are some ways to do that:

    • Use accessible prompts: When you ask AI to create content, guide it with instructions like “Write at an 8th-grade level with clear headings and descriptive link text.” This increases the chance that the draft will already meet accessibility standards.
    • Start with strong templates: Use page layouts, design systems, or document templates that are already set up with accessibility in mind. This reduces the risk of introducing barriers later.
    • Assign responsibility: Make accessibility review part of someone’s role in the publishing process so it doesn’t get skipped.
    • Iterate with feedback: If you notice that AI keeps generating inaccessible elements—like vague alt text or poor contrast—update your prompts or workflow so those issues don’t repeat.
    • Set clear standards: Document rules for headings, alt text, link labels, color use, and formatting. Apply these rules consistently so everyone on your team is aligned.

    By treating accessibility as a normal part of the process, AI-generated content becomes an asset to inclusion instead of a risk factor.

    Accessibility Isn’t Optional—Even with AI

    AI may be changing how quickly we create, but accessibility is what ensures that work actually connects with people. WCAG provides the framework, but it’s people—teams like yours—who make sure the digital world is usable for everyone.

    The risks of overlooking accessibility are real, from frustrated customers to lawsuits. But the rewards are greater: trust, inclusivity, and a digital presence that welcomes all. The good news is you don’t need to slow down to get it right. With the right checklist and habits built into your workflow, accessibility becomes part of how you publish—not an afterthought.

    At 216digital, we help businesses bring accessibility into every stage of content creation—including AI-generated content. If you’re unsure where you stand, consider scheduling a personalized ADA briefing with our team.

    It’s a practical next step toward a digital experience that truly works for everyone.

    Greg McNeil

    August 11, 2025
    Legal Compliance
    Accessibility, AI-driven accessibility, AI-generated content, WCAG Compliance, Web Accessibility, Website Accessibility
  • Accessible Infographics? You’ve Got This

    We’ve all shared or pinned a gorgeous infographic only to discover later that it’s unreadable on a phone or impossible for a screen reader to explain. That disconnect can leave a big slice of your audience—people who rely on assistive tech, low‑vision users, mobile users, and anybody skimming—out of the story you worked hard to tell. The good news? You don’t have to pick between visual flair and inclusivity. A handful of WCAG‑inspired habits will let your next infographic sparkle and speak to everyone. Accessible infographics make that possible—balancing form, function, and inclusivity without sacrificing design.

    Why Accessibility in Infographics Matters

    • It’s the right thing and the smart thing. Legal compliance matters, but so does brand trust. Inclusive visuals show you value every visitor without using scare tactics.
    • Wider reach. Alt text, transcripts, and high‑contrast design remove barriers for millions of people with disabilities—and for situational limitations like glare or slow bandwidth.
    • Mobile muscle. Clean, well‑structured graphics load faster and resize gracefully.
    • SEO & UX boost. Search engines can’t “see” pictures, but they can read your text equivalents, giving your infographic a discoverability edge.

    Think of accessibility as a design constraint that ignites creativity, not a brake pedal. Accessible infographics prove that good design and good access can go hand-in-hand.

    Core Principles for Accessible Infographic Design

    1. Start With Simplicity

    Simple visuals land harder and translate better.

    • Stick to 5–7 key takeaways—enough to inform, not overwhelm.
    • Trim decorative flourishes that don’t support the story.
    • Let white space breathe so eyes can rest and elements stand out.

    2. Organize With a Logical Structure

    Viewers should follow your flow without guessing.

    • Group related data in clear clusters or panels.
    • Use subtle borders or tinted backgrounds to separate sections.
    • Keep a steady top‑to‑bottom, left‑to‑right reading order. If you must break it, guide with numbered steps or arrows.

    3. Prioritize Readable Text

    Fancy fonts may look slick, but legibility rules.

    DoSkip
    Sans‑serif faces like Arial, Verdana, Open SansOrnate scripts or heavy italics
    14 pt minimum (roughly 18–20 px on web)Tiny captions that force zooming
    Sentence caseALL CAPS everywhere
    Horizontal textDiagonal or curved text

    Even sighted readers appreciate the clarity—especially on smaller screens.

    Make the Visuals Understandable to Everyone

    4. Provide Text Equivalents

    Alt text isn’t just for photos.

    1. Basic shapes or icons: “Pie chart showing 60 % of users prefer mobile.”
    2. Complex data: Add a long description or transcript nearby or in a collapsible section—describe axes, color keys, and trends.
    3. Link out if the description is lengthy (great for dashboards).
    4. Sprinkle in ARIA roles (role= "img") sparingly when embedding the graphic inside interactive layouts.

    The rule of thumb: If someone couldn’t see the image, would your text give them the same insights? This step is at the heart of what makes accessible infographics work for everyone—not just some. 

    5. Use Color With Care

    Color is an accent, not a crutch.

    • Keep a 4.5 : 1 contrast ratio for text and meaningful icons. Online checkers like WebAIM make it fast.
    • Pair hues with patterns, labels, or icons so color‑blind users still get the message. Think stripes vs. solids on a bar chart.
    • Limit yourself to 3–5 colors plus neutrals. A restrained palette keeps focus where it belongs—your data.

    Good color contrast is essential to creating accessible infographics that everyone can interpret accurately.

    Don’t Forget the Tech‑Specific Details

    6. Accessible Animation (If You Use It)

    Micro‑animations can bring data to life—but keep them optional.

    • Avoid flashes faster than three times per second.
    • Provide pause/stop controls or opt-out settings.
    • Offer a static fallback (SVG or PNG) so no one gets stuck waiting on motion.

    7. Link Design

    Infographics often point to reports or landing pages.

    • Target size: At least 24 × 24 px so thumbs and keyboards can hit comfortably.
    • Make the link text explain itself: “Download Full Report” beats “Click Here.”
    • Style hover, focus, and visited states so users always know where they are.

    8. Optimize for Mobile

    Over half of your audience views on small screens first.

    • Create a responsive layout that re‑flows vertically.
    • Test touch targets with your own hands—thumb‑stretch included.
    • Use SVG or responsive HTML/CSS infographics to scale without blur.

    Responsive design ensures accessible infographics display clearly and consistently no matter what device someone is using.

    Test Like Accessibility Depends on It (Because It Does)

    1. Automated checks
      • WAVE browser extension for structure issues.
      • WebAIM Contrast Checker for color ratios.
    2. Manual passes
      • Screen reader skim (NVDA or JAWS on Windows, VoiceOver on Mac/iOS).
      • Keyboard‑only navigation—can you tab through links and controls?
      • Real‑world mobile test—rotate, zoom, and scroll.
    3. User feedback
    4. Nothing replaces insight from people with disabilities. If possible, include them in your review cycle.
    5. Need deeper assurance? A third‑party accessibility audit can spotlight hidden gaps before launch.

    Accessibility Isn’t a Compromise—It’s a Design Strength

    Accessible infographics amplify your reach, polish your user experience, and future‑proof your brand. Yes, the checklist feels long at first—but each small win builds momentum. Before you know it, designing with inclusion in mind becomes second nature, and your visuals resonate with everyone.

    Want a shortcut to confidence? 216digital specializes in turning creative ideas into accessible infographics without draining your team’s bandwidth. Schedule a personalized ADA briefing, and we’ll walk you through what matters most for your brand, your users, and your workflow.

    Inclusive storytelling isn’t beyond your skill set—you’ve got this.

    Greg McNeil

    July 29, 2025
    How-to Guides
    Accessibility, Accessible Design, infographic, Web Accessibility, Web Accessible Design, Website Accessibility
  • Digital Accessibility: A 2025 Midyear Reality Check

    It’s only August, and 2025 is already shaping up to be a defining year for digital accessibility. The pace of change has picked up, not just in technology, but in the legal and business consequences of falling behind. According to Useablenet, a staggering 2,019 lawsuits have already been filed in U.S. courts alleging accessibility violations on websites and digital platforms as of July. That puts us on track to exceed 4,975 cases by year’s end—a 20% increase over 2024.

    So what’s behind the uptick? And what does it mean for online businesses trying to stay compliant, competitive, and ahead of the curve? In this midyear report, we’ll look at the legal shifts, industry patterns, and common mistakes that continue to trip companies up—and where the real opportunities are to get ahead.

    A Sharp Rise in Lawsuits: The Numbers and What They Mean

    Let’s start with the numbers. The current legal landscape around digital accessibility is increasingly being shaped in the courtroom. With over 2,000 cases already filed, 2025 is pacing to be the busiest year yet.

    What’s driving the surge? Several forces are at play:

    • Federal enforcement is light, continuing a years-long trend of limited DOJ action, which shifts the burden to private plaintiffs.
    • Legal uncertainty—especially at the federal level—has led to more lawsuits in state courts, where rules are less predictable.
    • Strategic filings in state courts, particularly in New York, are on the rise. These courts offer more venues, a larger pool of judges, and sometimes more favorable rulings for plaintiffs. They’re also less likely to show what some call “judicial fatigue”—a phenomenon where federal judges grow weary of seeing repeated, similar claims.

    Bottom line? We’re in an era where litigation—not legislation—is leading the way on enforcement.

    Industries in the Crosshairs: Who’s Being Targeted Now?

    E-commerce is still the top target, making up 69% of all digital accessibility lawsuits filed this year. That’s no surprise—shopping websites are complex, constantly changing, and directly tied to revenue, which makes them high-stakes for both users and businesses.

    But some sectors are seeing sharp increases:

    • Food Services: up from 11% in 2024 to 18% this year
    • Healthcare: rising from 2% to 4%
    • Fitness & Wellness: increasing from 2% to 3%

    What’s Behind the Rise in These Sectors?

    Several things are driving these jumps:

    • Many of these sectors rapidly moved more services online in recent years—ordering, booking, telehealth, membership access—but didn’t always include accessibility in those updates.
    • The accessibility of core functions—like scheduling a doctor’s appointment or ordering a meal—is especially critical for users with disabilities. When those experiences fall short, they attract scrutiny.

    If your business is in one of these spaces, now’s the time to pay close attention.

    The Widget Illusion: Overlays Aren’t Cutting It

    Accessibility overlays—also known as widgets or toolbars—promise quick fixes. But in reality, they’re creating a false sense of security.

    In March 2025 alone, 132 lawsuits were filed against companies using accessibility overlays. That’s not just a record—it’s a wake-up call. For comparison, the highest monthly total in all of 2024 was June, with 121 cases.

    The issue is simple: overlays don’t address the real problems buried in your site’s code. They’re cosmetic patches, not functional repairs. Assistive technologies still can’t navigate many sites with overlays, and screen readers often don’t play nice with widget-driven content changes.

    If you’re relying on a widget as your accessibility plan, you’re not just behind—you’re at risk.

    What To Watch for in the Second Half of 2025

    Looking ahead, the rest of 2025 isn’t likely to slow down. Here’s what’s coming:

    • More state-level legislation: As federal rules stall, states may push their own accessibility laws. Businesses could face different standards depending on where they operate.
    • Litigation as the main enforcement method: Until there’s stronger federal oversight, lawsuits will remain the most effective (and costly) way accessibility is being regulated.
    • Overlays under a microscope: Legal and public pressure against widgets will likely continue to mount. Expect more headlines—and more lawsuits.
    • Sector-specific crackdowns: Fitness, food, and healthcare industries are expected to see even more scrutiny in Q3 and Q4. If your digital presence in these sectors hasn’t been audited recently, now is the time.

    Staying aware of these trends will help your business adjust before becoming part of next quarter’s data.

    Staying Ahead, Not Just Staying Afloat

    The first half of 2025 has sent a loud, clear message: digital accessibility can’t be an afterthought. The risks are growing, but so are the opportunities to do better—for your customers, your brand, and your legal standing.

    This midyear checkpoint is a smart moment to pause and reassess. Are your current efforts truly accessible? Or just designed to pass a basic scan? Are you building for real users with disabilities—or relying on a shortcut that might leave you exposed?

    Avoid being part of next quarter’s lawsuit stats. Start making real progress now.

    At 216digital, we offer a free ADA briefing to help you figure out exactly where you stand. It’s not a sales pitch—it’s a chance to get clarity, ask questions, and understand your risk. From that foundation, we help you build a plan that fits your site, your team, and your timeline.

    Because staying ahead in 2025 isn’t just about compliance. It’s about creating digital experiences that include everyone—and doing it with confidence.

    Need a reality check on your accessibility efforts? Schedule your ADA briefing today. Let’s move forward—together.

    Greg McNeil

    July 28, 2025
    Legal Compliance
    2025, Accessibility, ADA Lawsuit, Web Accessibility, web accessibility lawsuits, Website Accessibility
  • UX in Mind: Your Simple Guide to Accessible Design

    The success of any website or app really boils down to one thing: how it feels to use. If people can navigate your site easily, find what they’re looking for, and get things done without frustration, they’re far more likely to stick around—and come back. But when the experience is confusing, clunky, or leaves some users behind? That’s when you lose them.

    At its core, good UX design is about making sure everyone can use your product—regardless of ability, device, or familiarity. The best experiences don’t just work for some; they work for all.

    We’ve put together a practical checklist to help you design with accessibility in mind—covering visual, auditory, motor, and cognitive needs. And we’ll point you toward helpful tools and resources so you can keep learning, keep improving, and keep building digital experiences that truly welcome everyone.

    The Fundamentals of Accessible UX

    Accessibility is about designing for how people actually live and interact—not just for some perfect, idealized user. It’s about making space for the full range of human experiences, because that’s who’s showing up at your digital doorstep. And when you zoom out, the impact becomes clear: over 16% of the world’s population lives with a significant disability. When you keep that in mind from the start, the end result isn’t just more inclusive—it’s better for everyone.

    And yes, the benefits are very real:

    • You’ll reach more people
    • Build stronger trust with your audience
    • Lower your legal risks
    • And create a smoother, more enjoyable experience across the board

    But to get there, it helps to understand how accessibility and usability work together.

    Accessibility vs. Usability

    Accessibility and usability go hand in hand, but they aren’t quite the same thing. Accessibility means people can use your site—regardless of ability. Usability means they want to. It’s the difference between building a ramp and making sure the door is easy to open once you get there. When both are in place, you’re not just meeting a requirement—you’re delivering a great experience.

    So how do you do that in practice?

    In the sections ahead, we’ll walk through four key areas to focus on: visual, auditory, motor, and cognitive accessibility. Each one connects to the WCAG POUR principles—Perceivable, Operable, Understandable, and Robust—which are all about making digital content work well for as many people as possible, in as many ways as possible.

    Visual Accessibility: Making Your Content Clear

    When it comes to digital experiences, what people see—and how clearly they see it—matters. Strong accessible design means your content shows up well for everyone, no matter their vision or viewing environment. Whether someone’s using a screen reader, navigating with magnification tools, or just scrolling on their phone in the sun, your design choices can make a big difference.

    Color and Contrast: Give Every Element a Voice

    Color does a lot of heavy lifting in design, but it shouldn’t have to carry meaning on its own. Good contrast helps your content stand out and stay legible in all kinds of settings—from dark rooms to bright sidewalks. Use tools like WebAIM Contrast Checker to spot trouble areas before your users do.

    Instead of just using red to show an error, pair it with an icon and a message that says what’s going on. That way, everyone—regardless of how they see color—gets the same info. And skip putting important text over photos or gradients. It might look nice, but it often makes things harder to read.

    Try this: View your layout in grayscale. Can you still tell what’s what? If not, it’s time for a few tweaks.

    Text and Typography: Keep It Clean and Comfortable

    Fonts don’t just carry words—they carry the experience. Stick with simple, sans-serif fonts like Arial, Helvetica, or Open Sans. They’re easier to read and less likely to cause eye strain. Avoid fancy decorative fonts for body copy, and go with a minimum of 16px for body text. Line height should feel breathable—somewhere around 1.4 to 1.6x the font size—so your words don’t feel cramped.

    And remember, people should be able to zoom in up to 200% without a loss of content. That’s not just a nice-to-have—it’s part of WCAG’s requirements.

    Quick test: Zoom way in and try navigating with just a keyboard. Everything should still be readable, usable, and scroll in one direction.

    Images and Media: Describe What Matters

    Images aren’t just decoration—they carry meaning, emotion, and context. But that only works if everyone gets to experience them. That’s where alt text comes in. For each image, ask yourself: What is this doing here?

    If it’s decorative, mark it with empty alt text (alt=""). If it’s showing something important—like a process, a chart, or an instruction—give it a short, clear description. And for complex visuals? Offer a more detailed breakdown nearby or link out to a longer description.

    Heads up: Avoid embedding key text inside images. If you have to, make sure that the same info is also available as live text on the page.

    Links and Structure: Build a Clear Path

    “Click here” doesn’t cut it anymore. Link text should be clear and specific—like “Download the full pricing guide” or “View shipping options.” This gives screen reader users meaningful context and helps anyone scanning your page understand exactly where a link will take them.

    But clarity isn’t just about links—it’s about how the entire page is structured.

    Use semantic headings (H1 to H6) to create a strong, logical outline. That helps screen reader users and keyboard navigators alike. And if you want to go a step further, use ARIA landmarks (like role= "main" or role= "navigation") to give even more structure to your layout.

    Try this: Tab through your site or listen to it with a screen reader. If the page sounds confusing out loud, it probably reads that way too.

    Auditory Accessibility: Sound That Speaks to Everyone

    Audio can bring depth to your content—but only if it’s accessible. Make sure all multimedia includes captions or transcripts. This isn’t just about supporting users who are d/Deaf or hard of hearing—it’s about meeting people where they are: whether they’re in a crowded café, a quiet office, or scrolling with the sound off.

    Captions should be accurate, well-timed, and include important background sounds like [music] or [laughter] when they add meaning. Bonus points if you also let users control playback speed, jump to specific moments, or pause when needed.

    Skip the surprise: Don’t autoplay audio or video. And if it starts automatically, make sure there’s an easy-to-find pause or mute button.

    If your design relies on voice commands, always offer another way to engage—like buttons, text input, or keyboard shortcuts. Voice should be an option, not a barrier.

    Motor Accessibility: Let Everyone Navigate Their Way

    Not everyone uses a mouse. For some users, navigating your site with a keyboard—or assistive tools like switch controls—is their primary method. That’s why motor accessibility is so important.

    Your site should be fully usable with just a keyboard. That means:

    • A logical tab order that follows the flow of the page
    • Visible focus styles that clearly show where the user is
    • Accessible modals that keep focus inside until they’re closed
    • A skip link to let users jump past repeated content

    Touch targets need to be big enough—at least 44px by 44px—and spaced well so people don’t hit the wrong button by accident. And don’t rely on hover-only tooltips. Make sure the same info shows up when elements get keyboard focus or a tap.

    Test it out: Try using your site with only the keyboard. You’ll quickly spot any dead ends or frustrating traps.

    Cognitive Accessibility: Make It Clear, Make It Work

    Cognitive accessibility is about reducing mental strain. It’s for users who may be neurodivergent, have memory or learning differences, or just want a simpler, calmer experience (which, honestly, is all of us sometimes).

    Consistency is key. Stick with familiar UI patterns and avoid switching up layouts too often. Too many options on one page? That can be overwhelming. Break things down. Keep it focused.

    Tips that go a long way:

    • Use plain, conversational language
    • Break content into bite-size chunks
    • Add helper text or examples near form fields
    • Use bullet points and clear headers to help users scan

    Avoid flashy carousels, blinking elements, or countdown timers that can’t be paused. If a timer is necessary—say for a session timeout—give users a heads-up and a way to extend their time.

    Pro move: Offer a simplified or “reading mode” view for content-heavy pages. It can make a big difference in comprehension and comfort. These types of accessible design choices often benefit all users, not just those with cognitive disabilities.

    Accessible Design Checklist

    Keep this quick-reference checklist close at hand:

    ▪ Strong color contrast (4.5:1 minimum)

    ▪ No reliance on color alone for important information

    ▪ Legible, scalable fonts and adequate spacing

    ▪ Descriptive alt text for images

    ▪ Clear, descriptive link text

    ▪ Proper heading structure (H1–H6)

    ▪ Keyboard navigable with logical tab order

    ▪ Captions and transcripts for all multimedia

    ▪ Accessible media playback controls

    ▪ Large, spaced interactive elements

    ▪ Consistent layout and navigation

    ▪ Plain language instructions

    ▪ Flexible time limits for tasks and forms

    Accessible Design Never Clocks Out

    You’re already doing the work—asking better questions, designing more thoughtfully, and looking at your site through more than one lens. That’s what leads to lasting change.

    There’s no final destination when it comes to accessible design. But every shift in your design process—every adjustment, every decision made with someone else’s experience in mind—moves the web in the right direction.

    And if you ever want backup or a fresh set of eyes, 216digital is here to help. We offer accessibility briefings to give you clarity, confidence, and a plan to move forward.

    Greg McNeil

    July 24, 2025
    How-to Guides
    Accessibility, Accessible Design, Graphic Designer, How-to, inclusive desgin, UX, WCAG, Web Accessibility, Web Accessible Design
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