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  • How to Conduct Accessibility User Testing

    You can pass every automated test and still fail your users. That’s the uncomfortable truth behind many accessibility initiatives. True accessibility goes far beyond technical compliance—it’s about how people actually experience your product. Accessibility user testing isn’t a last-minute box to check; it’s a powerful way to build digital experiences that work for everyone.

    In this article, we’ll walk you through how to conduct accessibility user testing in a way that’s respectful, strategic, and truly impactful. Whether you’re a UX professional, web developer, or product manager, you’ll leave with clear, practical guidance to take your testing process from good intentions to real results.

    What Automated and Manual Testing Miss

    Accessibility tools like Google Lighthouse and WAVE are fantastic for catching code-level issues—missing alt text, low contrast, missing labels. But that’s just the surface. These tools don’t understand user intent. They can’t tell if your focus order makes sense, or if a screen reader user can actually make sense of your modal flow.

    Manual testing helps fill some of those gaps. Keyboard-only navigation, zoom testing, and screen reader simulations can uncover a lot—especially when done by experienced testers. But even this falls short of the lived experience.

    Take a modal dialog as an example. You might trap focus correctly, label everything with ARIA, and pass every automated check. But in practice? A screen reader user may still struggle because the modal doesn’t announce in the expected order or re-focus correctly on close. That’s the kind of thing only accessibility user testing with real people can reveal.

    Why User Testing with People with Disabilities Is the Game-Changer

    No simulation can match the perspective of someone who uses assistive tech every day. People who rely on screen readers, switch devices, or voice navigation uncover friction and failure points that even seasoned accessibility professionals can overlook.

    Here’s the shift: stop thinking of users with disabilities as edge cases. They’re not. They’re part of your audience—your customers, students, patients, or users. Designing for them improves your product for everyone.

    Accessibility user testing isn’t just about catching bugs. It’s a critical feedback loop that improves usability, product-market fit, and even innovation. When you integrate it early and often, you don’t just “fix accessibility”—you build better experiences from the ground up.

    Planning Your Accessibility User Testing Program

    Define Clear Objectives

    Start with real-world tasks. Instead of running a general audit, design your tests around meaningful user journeys:

    • Is it possible for a blind user to complete a purchase from start to finish?
    • Someone with low dexterity—can they successfully submit your job application form?
    • And what about users with cognitive differences—can they easily locate your support content?

    Clear, task-based goals help you focus your sessions and gather actionable insights.

    Build a Representative Participant Pool

    Many teams fall into the trap of testing only with blind screen reader users. That’s important—but not enough.

    To make your testing inclusive:

    • Include participants with motor impairments, cognitive disabilities, low vision, and voice input users.
    • Recruit from diverse sources and advocacy organizations.
    • Pay your testers. Always. Accessibility user testing is specialized work and should never rely on free labor. Follow ethical compensation practices and provide flexible scheduling and support.

    Pre-Test Logistics and Respectful Setup

    Before the session, send a tech-check checklist to participants. This might include browser compatibility, assistive tech setup, and ensuring a quiet space.

    Also, ask about accommodations in advance:

    • Do they prefer screen sharing or phone interviews?
    • Do they need additional time?
    • Would they like the questions in advance?

    Offering flexible formats—remote, hybrid, or in-person—ensures participants can engage comfortably. Respect starts with planning.

    Running Meaningful and Inclusive Testing Sessions

    Session Structure That Works

    Start with a warm-up task or small talk to ease anxiety and build trust. Remember, this isn’t a test of the participant—it’s a test with them.

    Structure your session around a few focused tasks. Example:

    • “Please use the site to find and register for a webinar.”
    • “Try to contact customer support using your preferred method.”

    Observe closely—but don’t interrupt unless necessary. Let participants narrate their thought process if they’re comfortable. This gives you insight into confusion points, workaround strategies, and breakdowns in usability.

    Accessibility user testing is about listening. Often, the most valuable insights come not from what users can or can’t do, but from the effort it takes them to do it.

    Ask Thoughtful, Open-Ended Questions

    Instead of “Did that work for you?” try:

    • “How did that process feel?”
    • “What was easy or hard about that task?”
    • “Was there anything that surprised or confused you?”

    Create space for honest feedback, and resist the urge to jump in with fixes. Your goal is to understand, not defend.

    From Feedback to Action

    Once your accessibility user testing sessions are complete, consolidate your notes into themes. What barriers kept coming up? Were there recurring moments of friction?

    Tag issues by severity and impact. Some will be quick fixes—labeling buttons, adjusting tab order. Others may require bigger design shifts. Either way, track them in your product backlog and prioritize them alongside other critical bugs.

    Also, share findings with your team. Make video clips or quotes part of your sprint reviews or design critiques. Seeing real users struggle—or succeed—can be a powerful motivator for accessibility buy-in across your organization.

    Make It Part of Your Process

    Accessibility user testing isn’t a one-off effort. Integrate it into every major phase of development:

    • Early design prototypes
    • Beta versions before release
    • Major feature updates

    The earlier you involve users, the more you catch—and the less expensive it is to fix. Consider building an accessibility testing panel you can tap into regularly. Make it part of your QA cycle, not just a compliance afterthought.

    User-Tested, People-Approved

    Automated tools and manual audits are important—but they only take you so far. To build truly inclusive experiences, you need to go deeper. Accessibility user testing gives you something no tool ever will: real human insight.

    By listening to and designing with people with disabilities, you move from compliance to compassion. From checking boxes to opening doors. From good enough to genuinely excellent. And that’s not just better accessibility—it’s better UX, period.

    If you’re ready to elevate your accessibility strategy with meaningful user feedback, 216digital can help. Schedule an ADA briefing with our accessibility team to discuss how user testing fits into a comprehensive, long-term solution. Together, we’ll help you build experiences that work for everyone—starting now.

    Greg McNeil

    June 13, 2025
    Testing & Remediation, Uncategorized
    Accessibility testing, Manual Testing, User Experience, user testing, Users experience, Web Accessibility Remediation
  • Keyboard Navigation: A Guide to Accessible Web Testing

    Have you ever tried using the internet without a mouse?

    For millions of people, that’s not just a thought experiment—it’s how they navigate the internet every day. Whether it’s because of physical limitations, visual impairments, or using assistive tech, the keyboard is their main tool. But here’s the thing: if your website doesn’t work smoothly with a keyboard, you’re not just creating a frustrating experience—you’re leaving people behind. 

    So, how does your site stack up? Let’s dive into why keyboard navigation matters and how it plays a key role in building an accessible web.

    Why Keyboard Navigation Matters

    Keyboard navigation is a lifeline for users who can’t rely on a mouse due to physical limitations, visual impairments, or the use of assistive technologies. Moreover, it’s an excellent starting point for testing overall web accessibility. If your website works seamlessly with a keyboard, you’re likely on track to create an inclusive experience for all users.

    How to Navigate a Website with Keyboard Shortcuts

    Before you start testing your website’s accessibility, it’s helpful to understand the most common keyboard shortcuts users rely on. These shortcuts allow people to move through links, buttons, forms, and other interactive elements.

    • Tab Key: Moves focus to the next interactive element.
    • Shift + Tab: Moves focus to the previous element.
    • Enter or Spacebar: Activates a focused element, such as clicking a link or button.
    • Arrow Keys: Scroll through pages or navigate dropdown menus.
    • Escape (Esc): Closes modals, dropdowns, or pop-ups.
    • Ctrl + F: Opens a search bar (in most browsers) to find specific content on the page.

    For Mac users on Safari, enabling full keyboard navigation is a quick adjustment:

    1. Open Safari Preferences.
    2. Go to the Advanced tab.
    3. Check the box next to “Press Tab to highlight each item on a webpage.”

    With these basics in mind, you’re ready to put your website to the test.

    Testing Your Website for Keyboard Navigation

    Keyboard testing doesn’t require fancy tools—just a keyboard, a browser, and a little know-how. Follow this step-by-step guide to evaluate your site’s accessibility.

    Start with the Basics: Can You Navigate Without a Mouse?

    Unplug your mouse and navigate through your homepage and other key pages using only the keyboard. Can you access all essential features and content?

    Check Focus Indicators

    Focus indicators are crucial for users who rely on visual cues. As you use the Tab key, ensure there’s a visible outline around the element currently in focus. Check for the following:

    • The focus indicator is easy to see and contrasts well with the background.
    • The focus moves logically through elements in the order they appear on the page.

    If the focus jumps around or disappears, it creates a frustrating experience for users.

    Test Interactive Elements

    Interactive elements like buttons, links, and form fields should be fully accessible. Specifically:

    • Can you submit a form using the Enter or Spacebar key?
    • Can you open and close modals or dropdown menus with the keyboard?
    • Do navigation menus function seamlessly?

    Verify Skip Navigation Links

    Skip navigation links allow users to bypass repetitive elements, like menus, and jump straight to the main content. To check this:

    • Ensure the skip navigation link is present and functional.
    • Verify it’s one of the first focusable elements when using the Tab key.

    Watch Out for Keyboard Traps

    Keyboard traps occur when users get stuck in an element, like a modal or widget, and can’t move forward. Ensure users can exit these areas by pressing the Escape key or tabbing out.

    Tips for Better Keyboard Navigation

    Creating an accessible website doesn’t happen by accident. Here are a few tips to enhance keyboard navigation for all users:

    • Design with Focus in Mind: Use CSS to style focus outlines for clarity and visibility. Avoid removing focus outlines entirely.
    • Ensure Logical Focus Order: Use semantic HTML (e.g., <button> and <a>) and avoid custom elements that might disrupt natural focus flow.
    • Leverage ARIA Roles and Labels: Use ARIA (Accessible Rich Internet Applications) roles and labels to make custom components like sliders or dropdowns keyboard accessible.
    • Test Regularly: Accessibility is not a one-and-done task. Regular testing ensures your website stays accessible as it evolves.

    Common Challenges and How to Address Them

    Even with the best intentions, challenges may arise. Here are some common issues and solutions:

    • Invisible Focus: Use the :focus pseudo-class in CSS to style interactive elements for better visibility.
    • Complex Widgets: Components like carousels or accordions can lack keyboard support. Build these elements with accessibility in mind or use accessible libraries.
    • Poorly Labeled Links: Ensure all links and buttons have clear, descriptive text or labels so users know what action they’ll perform.

    Why Focus on Keyboard Navigation?

    Beyond accessibility, testing your website for keyboard navigation improves overall user experience and usability. Keyboard accessibility is often a foundation for ensuring compatibility with screen readers and other assistive technologies. If your website works well for a keyboard user, it’s likely on its way to meeting broader accessibility standards like WCAG 2.1.

    Next Steps: Make Your Website Keyboard-Accessible

    Keyboard navigation is more than just a best practice—it’s a cornerstone of inclusive design that invites everyone to participate fully on the web. By ensuring your site is keyboard-accessible, you create a welcoming experience for users of all abilities, reinforce your brand’s commitment to accessibility, and lay a strong foundation for broader ADA compliance.

    If you’re ready to take the next step toward digital inclusion, reach out to 216digital to schedule an ADA briefing. We’ll help you assess your website, develop a tailored plan, and guide you through the process of building an online presence that works for everyone. Don’t wait—contact us today and let’s make the internet a more accessible place together.

    Greg McNeil

    December 24, 2024
    How-to Guides, Testing & Remediation
    Accessibility testing, keyboard accessibility, Keyboard Navigation, User Experience, Web Accessibility
  • Why Accessibility Is Key to UX Success

    Here’s a secret: websites that are easier to use for people with disabilities are easier to use for everyone. Applying simple HTML5 core concepts like semantic markup and landmark regions will naturally make your website easier to navigate with a keyboard and have a more logical structure. This is great for onsite SEO, user experience (UX) – and web accessibility, with no additional effort required.

    How Web Accessibility Enhances UX

    At its core, web accessibility is about removing barriers that might prevent people from using your site. When a website is accessible, it’s usable by everyone—regardless of their abilities, devices, or environments.

    Here’s how accessibility directly impacts UX:

    Improved Usability for All

    Accessible design benefits people with disabilities and creates a better experience for everyone. Features like straightforward navigation, readable fonts, and intuitive layouts make your site easier to use, regardless of age, device, or tech-savviness.

    Inclusive Design for Diverse Audiences

    Accessibility ensures your site is usable for people with visual, auditory, cognitive, or motor disabilities. For example:

    • Screen reader support helps blind or low-vision users navigate content.
    • Keyboard-friendly navigation aids people with motor impairments.
    • Clear text and structure assist individuals with cognitive challenges.

    Enhanced Mobile Experience

    Basic accessibility principles—like scalable typography, responsive layouts, and touch-friendly designs—naturally improve mobile usability. Mobile users account for significant web traffic.

    The Benefits of Accessible Design

    Investing in web accessibility isn’t just the right thing to do—it’s also good business. Here are some key benefits:

    Reaching a Wider Audience

    Approximately 15% of the global population lives with some form of disability. By ensuring your site is accessible, you’re inviting millions of potential customers to engage with your content and services.

    Boosting SEO

    Accessible websites often perform better in search engine rankings. Practices like adding alt text for images, using descriptive headings, and providing transcripts for videos improve your SEO by making your content easier for search engines to index.

    Building a Positive Brand Image

    A commitment to accessibility shows your audience that you care about inclusivity. This fosters trust, strengthens your reputation, and makes your brand socially responsible.

    Legal Compliance and Risk Reduction

    Accessible websites help you comply with regulations like the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), reducing the risk of lawsuits or fines.

    Overcoming Challenges in Accessibility

    Despite its benefits, implementing accessibility can come with challenges:

    Misconceptions About Accessibility

    Some believe accessibility only benefits a small audience or that it’s too costly or complex to implement. In reality, accessibility improves UX for all users and can be cost-effective when integrated early.

    Technical Hurdles

    Developers might need help understanding WCAG guidelines or implementing complex ARIA roles. Clear documentation and ongoing education can address this.

    Resistance to Change

    Most teams have enough on their plates and do not want to add any additional steps to their existing workflows. However, building a general awareness of accessibility concepts will naturally improve your site’s inclusivity without any extra work.

    Strategies for Integrating Accessibility Into UX Design

    To create a truly inclusive experience, accessibility needs to be a priority from the start. Here’s how to integrate it into your design process:

    Start Early in the Design Process

    Accessibility is most uncomplicated to implement when it’s considered from the beginning. Start with semantic HTML, readable fonts, and a logical content structure.

    Focus on User Testing

    Test your site with real users, including those with disabilities. Tools like screen readers and keyboard navigation can simulate some experiences, but real feedback is invaluable.

    Use Accessibility Tools

    Incorporate tools like:

    • Lighthouse: Google’s tool for auditing accessibility, performance, and SEO.
    • WAVE: An accessibility evaluation tool that highlights issues directly on your site.

    Educate Your Team

    Train designers, developers, and content creators to understand accessibility principles and WCAG guidelines. Make accessibility a team-wide responsibility.

    Iterate and Improve

    Accessibility isn’t a one-and-done task. Regularly review your site for compliance, usability, and opportunities for improvement.

    Practical Tips for Accessible UX

    Here are some specific ways to improve accessibility while enhancing UX:

    Prioritize Clear Navigation

    Ensure menus are intuitive and consistent across devices. Use breadcrumbs, logical page hierarchy, and descriptive labels to guide users.

    Provide Text Alternatives

    Add alt text to images, video captions, and audio content transcripts. This makes your media accessible to screen readers and enhances SEO.

    Design for Keyboard Navigation

    Ensure all interactive elements—buttons, links, forms—are reachable and operable using just a keyboard.

    button:focus {  
      outline: 3px solid #005fcc;  
    }  

    Ensure Sufficient Color Contrast

    Low contrast can make text unreadable for users with low vision. Use tools like the Contrast Checker to verify WCAG-compliant contrast ratios.

    Use ARIA Sparingly

    Accessible Rich Internet Applications (ARIA) roles can enhance accessibility but shouldn’t replace semantic HTML. Use ARIA roles to clarify interactive components, like modals or accordions.

    Accessibility’s Role in a Better Web

    When accessibility and UX align, everyone wins. Your site becomes more straightforward to use, more engaging, and more inclusive. For users with disabilities, accessible design opens doors to equal participation in the digital world. For businesses, it means more satisfied customers, better performance metrics, and a stronger reputation.

    As the web continues to evolve, let’s commit to creating digital spaces that are open and enjoyable for all. Accessibility isn’t a barrier—it’s the foundation of great UX.

    If you would like to evaluate your site’s user experience for everyone, including users with disabilities, reach out to 216digital using the contact form below.

    Greg McNeil

    December 12, 2024
    How-to Guides, The Benefits of Web Accessibility
    Accessibility, Accessible Design, User Experience, UX, Web Accessible Design, Website Accessibility
  • Making Your Website Accessible Across All Devices

    In today’s digital world, websites aren’t just accessed on desktops—they’re viewed on everything from smartphones to tablets. But with this variety of devices comes a significant challenge: ensuring your website works for everyone, no matter what screen they’re using. This is especially important for people with disabilities.

    Web accessibility is about more than just following the rules. It’s about making sure everyone can navigate, interact with, and enjoy your site. If your website isn’t accessible, you’re not only missing out on a large audience but also putting your business at risk of legal trouble. And as devices become more diverse, testing your site across different screen sizes and input methods is crucial.

    In this article, we’ll explore why web accessibility matters across different devices and share ways you can ensure your site is user-friendly and inclusive for everyone.

    Why Web Accessibility Matters

    Ensuring web accessibility is not just a best practice; it’s a vital responsibility. Web accessibility guarantees that people with disabilities can fully engage with digital content—whether that’s perceiving, understanding, navigating, or interacting with it. In the U.S., this is a legal requirement under the Americans with Disabilities Act (ADA). Failing to meet these standards doesn’t just alienate a significant portion of your potential audience; it can also expose businesses to serious legal risks.

    But accessibility is about more than avoiding lawsuits. It’s about creating a digital experience that works for everyone, regardless of how they access your site. Users interact with websites across a wide range of devices—desktops, mobile phones, and tablets—each bringing its own set of accessibility challenges. Comprehensive, device-specific testing is essential to make sure that your website remains fully functional and inclusive, no matter how users access it.

    Understanding Device-Specific Accessibility Challenges

    Web Accessibility on Desktops

    Desktops typically offer a full-sized screen and a mouse with a keyboard. While this setup may seem straightforward, it presents its challenges. Many users rely on keyboard navigation due to mobility impairments. If your site isn’t designed for keyboard users, navigating through forms, menus, and interactive elements can be frustrating.

    Web Accessibility Challenges:

    • Missing or improper use of semantic HTML.
    • Lack of focus indicators for interactive elements.
    • Insufficient contrast between the text and background colors.

    Mobile Devices

    Mobile devices are now a primary way people access the internet. However, small screens and touch interfaces create unique hurdles. For example, touch targets (like buttons) must be large enough for users with dexterity issues to tap accurately.

    Accessibility Challenges:

    • Inadequate touch target sizes.
    • Poorly designed forms that are difficult to fill out on a small screen.
    • Inconsistent navigation may confuse users who switch between mobile and desktop views.

    Web Accessibility on Tablets

    Tablets straddle the line between desktop and mobile devices, often combining features. Users may interact with tablets via touch or keyboard, making it vital for websites to accommodate both methods. Tablets can also be used in various orientations, which may affect layout and functionality.

    Accessibility Challenges:

    • Orientation changes that disrupt layout.
    • Inconsistent behavior between touch and keyboard navigation.
    • Complications with zoom functionality affect users with visual impairments.

    Effective Testing Methods and Tools

    Now that we’ve explored the challenges let’s discuss how to test for accessibility effectively across different devices. Testing for web accessibility is an ongoing process that requires attention to detail and a proactive approach.

    1. Manual Testing for Web Accessibility

    Manual testing involves using your website as a user would. This means navigating through your site using keyboard-only navigation and screen readers. Pay close attention to how easily you can access all content.

    Tips for Manual Testing:

    • Navigate your site using only the keyboard (Tab, Enter, Arrow keys).
    • Test with various screen readers (like JAWS, NVDA, or VoiceOver).
    • Attempt to use your site on different devices and in different orientations.

    2. Automated Testing Tools

    While automated tools can’t catch every issue, they can help identify many common accessibility problems. Tools like Lighthouse and WAVE can scan your website to ensure compliance with WCAG (Web Content Accessibility Guidelines) standards.

    Recommended Tools:

    • Lighthouse: Built into Chrome Developer Tools for performance and accessibility audits.
    • WAVE: A visual feedback tool that shows you accessibility issues directly on your site.

    3. User Testing for Web Accessibility

    Involving real users in your testing process is invaluable. This approach can reveal issues that automated tools might miss. Consider creating a focus group that includes users with various disabilities to gather their feedback.

    How to Conduct User Testing:

    • Recruit participants with different abilities and device preferences.
    • Observe them as they navigate your site.
    • Collect qualitative feedback on their experience.

    Final Thoughts

    Making your website accessible to everyone is not just a legal requirement—it’s a crucial part of creating a welcoming online experience. With people accessing websites on various devices, understanding and addressing web accessibility challenges is essential.

    To ensure your site meets these standards, consider scheduling an ADA briefing with the experts at 216digital. Our experts will guide you through the steps needed to ensure your website not only meets legal standards but also serves all users effectively. Let’s work together to create a web that’s accessible to everyone!

    Greg McNeil

    September 18, 2024
    Legal Compliance
    ADA Compliance, digital accessibility, responsive web design, User Experience, user testing, Web Accessibility
  • Simplicity is Key to Conversions: User Experience (UX) Produces Profit

    Simplicity is Key to Conversions: User Experience (UX) Produces Profit

    Our brains are handling a lot right now. Processing work, making plans for the weekend, reminding you to breathe. You clearly have a lot on your plate. When it comes to focus and cognitive thinking, however, as humans we operate a bit differently. The human brain is not an automated processor meant to produce output multiple times a minute. Automated problem solving vs. logic and reasoning are what separate man from machine. We prefer to take on one small task at a time, solve it, process what we learned and move on to the next. The more practical the process, the easier it is for us. It is much more efficient than juggling multiple balls in the air at once. Keep it simple.

    Websites and eCommerce stores are no different. Simplistic design and rational navigation will always crank out the most conversions because these factors make sense to our brains. The structure is tailored towards the user. It helps define the overall experience for them and that is a crucial ranking factor with Google. Believe me, they will notice. Social Media Cleveland

    Guiding visitors towards the conversion funnel isn’t tricky marketing or a psychological sales trigger. It is just common sense. In fact, most users will expect some sort of assistance leading them through the process, especially the checkout. ECommerce developers know this, which is why the structure or layout of a site is one of many factors in the world of user experience or UX as it is commonly called.

    What Makes Up User Experience

    At its core, user experience (UX) is simply making the experience of the user, a pleasant one. That’s you. Whether you realize it or not, the structure, the placement, the ease of checkout and any other things related to the function of the site is designed for you. Let’s break down UX to some of its core features and discuss how a website can work with you to meet your goals. There are multiple factors that help a site function and most importantly, help you succeed. Some of the most common features that assist the user conversions include:

    • The site’s navigation
    • The site’s visual design
    • The site’s technical optimization
    • The site’s content

    Here’s how each of these features makes your life easier and serve a purpose on a website.

    Findability

    When navigating a site, the easier it is to find what you are looking for, the better. Part of the reason is the conversion process. If you are looking to purchase something or submit a form, all signs should point to this. Users should not have to use a search toolbar to see products or checkout. Most eventually will get bored or frustrated and leave the page. This can lead to an ever-climbing bounce rate as you find more and more users navigating away. Make sure your menu or toolbar is practical and the placement of the pages makes sense. A website with a sensible layout can lead to maximum conversions.

    Visibility

    Cleveland SEO servicesA site should absolutely be relatable and appealing. The aesthetic design should pull users and make them want to stay. The main toolbar should be eye-catching and draw the user to it. The best placement for the main navigation center is in the header or above the fold of the page. Most successful sites have their main features in this area, such as the blog, the cart or main login area.

    It is often said “less is more” and the same is true of a website layout. In the digital age, the content should be compact and precise. Avoid lengthy paragraphs that would prevent a user from reading the entire post and break up information into more manageable pieces. Use bullets, logos, shorter lines and visual aids to draw the reader through the content. Also, be sure to include interactive buttons, hyperlinks or images that will keep your users stimulated. If it looks pretty, they are going to want to click on it.

    Usability

    A website has many visitors but they aren’t always human users. It is crucial to remember the robots are watching too. For a site to function properly, there are a number of technical optimization tools to use that will get you into the rankings. Things like SEO, page speed, image alt tags and mobile friendliness will earn you bonus points with the robots. In fact, some of these features are an absolute must with the Google algorithm updates. Missing any one of them could cost you rankings and site traffic.

    Avoid the penalties and do your research. Get quality SEO keywords in your content and update it often. It is also vital that your site has an app that caches page content. This will dramatically decrease your load time, which the search engine robots will like. Humans will like it too.

    Likability

    One of the most challenging tactics to conquer is the site’s content. In order for a user to interact with your site and come backDigital Marketing often, you have to have some sort of draw. Users have to like being there. Having quality images and technical cues are great, but at the end of the day, the users are reading your content. If it isn’t engaging or the content is difficult to follow, most users will leave. Some key things to remember in your content, along with optimizing for the search engines, are your style and voice. These should appeal to your audience, in addition to your topic choices. Never talk down to visitors or become too “preachy” in your delivery.

    Also, do some marketing trends research. See what people are talking about and join the conversation. It is just as much your responsibility to be entertaining as to be informative. This will help build your audience and most importantly, keep them coming back for more. Focus on digital campaigns and enhancing your visibility.

    **

    For those looking for assistance with digital marketing campaigns and enhancing visibility, 216digital offers Cleveland SEO services to help you with your rankings. We also offer Cleveland web development and digital marketing assistance. Let us help you build your brand and become successful. We are eCommerce developers with a passion to be creative and a drive to help you succeed. Contact us for help with Miva design or if you have been considering Miva developers for your website.

     

    Greg McNeil

    August 21, 2018
    Ecommerce Platforms, SEO
    Digital Marketing, SEO, User Experience, UX
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