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  • How Digital Accessibility Training Reduces Legal Risk

    You’ve already put in the work. Your site has been remediated, the big accessibility issues are behind you, and things are finally in a good place. That’s huge. But here’s the thing—accessibility doesn’t stay fixed on its own.

    Websites evolve fast. New content gets published. Layouts shift. Design trends change. And unless your internal team knows how to keep accessibility in place, even small updates can knock you out of compliance before you realize it.

    This is where digital accessibility training becomes your secret weapon. It’s not about starting over—it’s about staying in control, protecting your investment, and building confidence across your team.

    Why Accessibility Isn’t “One and Done”

    If you’ve ever updated a button style or added an image without checking the alt text, you already get it: accessibility issues can sneak in easily.

    Every time your team touches the website—whether it’s a blog post, a product update, or a code tweak—they’re either maintaining compliance… or breaking it.

    Remediation isn’t the finish line. It’s the starting point for sustainable accessibility. And without digital accessibility training, your team is basically driving without a map. One wrong turn, and you’re back in legal territory.

    The Legal Stakes: Second-Time Lawsuits Are Surging

    Here’s a stat that should stick: 41% of accessibility lawsuits last year were filed against companies that had already been sued before. That’s not a coincidence. It’s a sign.

    Fixing things once doesn’t mean you’re covered forever. If issues come back—especially the same ones—courts notice. And they’re less patient the second time around.

    Digital accessibility training helps your team catch issues early, long before they show up in a legal complaint. It’s the difference between being reactive and being resilient.

    Training Makes You Proactive, Not Dependent

    When your team is trained, they can:

    • Spot accessibility problems in real-time
    • Design and code with accessibility in mind from the start
    • Review content before it goes live—not after complaints roll in

    Instead of waiting for a vendor audit (and the invoice that comes with it), you can handle it in-house. That means fewer delays, fewer emergencies, and fewer costs.

    Digital accessibility training empowers your team to do accessibility right—the first time.

    It’s Not Just the ADA Anymore

    If your organization works with government agencies, serves international users, or plans to expand globally, accessibility compliance means more than just the ADA.

    You’ve got:

    • Section 508 in the U.S.
    • EN 301 549 in the EU
    • AODA in Ontario, Canada
    • And, of course, WCAG, which ties it all together

    Training helps your team navigate all of it. No guessing. No scrambling. Just smart, informed decisions that keep you compliant across borders.

    Why Training Costs Less (and Does More) Than You Think

    Hiring outside help every time something breaks? That adds up—fast.

    • Emergency audits
    • Last-minute fixes
    • Legal consultations
    • Brand damage

    Now compare that to the cost of training your internal team once—and watching them catch and prevent those issues every day.

    Digital accessibility training is a one-time investment that keeps paying off. It saves time, reduces legal risk, and builds real, lasting confidence across departments.

    What 216digital’s Training Really Looks Like

    At 216digital, we don’t do cookie-cutter courses. Your team isn’t generic—and your training shouldn’t be either.

    Here’s what our digital accessibility training includes:

    • Custom learning paths based on your CMS, platform, and team roles
    • Modules for designers, developers, content creators, and PMs
    • Real examples from your own website
    • Practical tips that match the tools you already use
    • Built-in support for the remediation work you’ve already completed

    This isn’t about teaching theory. It’s about building confidence and making sure your site stays accessible.

    Who Needs to Be Trained?

    Short answer: anyone who touches your website. Because accessibility isn’t just a dev thing. It’s not just a design thing. It’s a whole team thing.

    • Developers learn to code accessibly from the ground up
    • Content creators learn how to format text, links, and images the right way
    • Designers learn how to make inclusive choices from the start
    • QA testers learn what to look for before pushing updates live

    When the whole team is on the same page, accessibility becomes second nature—not an afterthought.

    A Human Approach That Actually Sticks

    At 216digital, we live this stuff. We’re developers, writers, testers, and designers just like you. We’ve seen how frustrating accessibility can be when it feels like a mystery—and we’re here to make it feel manageable.

    Our digital accessibility training is:

    • Practical – You’ll use what you learn right away
    • Approachable – No jargon, no lectures, just real conversations
    • Supportive – We’re here to help, not to judge

    Accessibility is about people. So is training.

    The Bottom Line: Keep What You’ve Built

    You’ve already made a big investment in accessibility. Don’t let it fade over time.

    Digital accessibility training is how you protect that work, reduce legal risk, and give your team the tools to move forward with confidence.

    Let’s make sure your website stays inclusive—for everyone who needs it.

    Ready to empower your team? Learn more and schedule a custom session at 216digital.com/216digit-training

    Greg McNeil

    April 30, 2025
    Web Accessibility Training
    Accessibility, Accessibility Training, Marketing, Web Accessibility, Web Accessibility Training, web development, Website Accessibility
  • Who Needs Web Accessibility Training?

    Think about all the hands that shape a website before it goes live.

    A designer sketches the layout. A content writer crafts the story. A developer brings it to life. A marketer promotes it. A project manager keeps the wheels turning. But if even one person in that chain doesn’t understand the basics of accessibility, the final experience can fall short for someone trying to navigate with a screen reader, keyboard, or other assistive tools.

    Accessibility issues don’t usually happen because people don’t care—they happen because people don’t know what to look for. That’s why accessibility training isn’t just for developers or tech teams. It’s for everyone who shapes the digital experience—from strategy to support.

    When teams understand their role, accessibility becomes part of the process—not a last-minute fix. And that’s when real progress begins.

    Why Broader Accessibility Training Matters

    Accessibility barriers often hide in plain sight. A confusing heading can trip up a screen reader. An auto‑playing video can trap a keyboard user. Each issue might start with a different team, so solving them requires shared awareness and a shared skill set.

    When every role learns the basics, good habits form early. This lowers future repair costs, speeds up projects, and reduces legal risk. Just as important—it sends a clear message: “Our doors are open to everyone.”

    Who Should Learn—and What They Need to Know

    Here’s how accessibility training benefits each team involved in your digital presence.

    1. Executives and Senior Leaders

    What they do: Set vision, approve budgets, choose partners.

    Why they train: Training helps leaders connect accessibility to results—larger audiences, stronger brand trust, and measurable ROI. They also learn how setting clear goals and timelines keeps inclusion on track.

    2. Designers and UX Teams

    What they do: Choose colors, type, layouts, and flows.

    Why they train: Design choices determine whether text is readable, buttons are reachable, and flows make sense. Training covers contrast, consistent icon labels, logical headings, and visible focus indicators.

    3. Developers and Engineers

    What they do: Write and test code.

    Why they train: Developers learn how to apply semantic HTML, ARIA roles, keyboard support, and accessible error handling. Even seasoned coders benefit from updated WCAG guidance and modern tooling.

    4. Content Creators and Editors

    What they do: Write blog posts, help articles, PDFs, and product pages.

    Why they train: Clear headings, plain language, and helpful alt text transform raw info into inclusive content. Training includes quick checks for reading level, link clarity, and captioned media.

    5. Marketers and Social Media Managers

    What they do: Create campaigns, videos, landing pages, and emails.

    Why they train: Marketing moves fast, and small oversights spread wide. Training ensures captions are added, visuals are described, and flashing graphics are avoided—protecting both reach and user safety.

    6. Quality‑Assurance Testers

    What they do: Validate features before launch.

    Why they train: QA staff learn how to run both automated scans and manual checks with keyboards and screen readers. Catching issues here prevents costly post-launch fixes.

    7. Product and Project Managers

    What they do: Gather requirements, plan sprints, and manage scope.

    Why they train: They learn to include accessibility in acceptance criteria and timelines, and track progress against WCAG standards—making sure nothing slips through.

    8. Customer Support Teams

    What they do: Handle questions and feedback.

    Why they train: Support agents are often the first to hear about accessibility barriers. Training helps them log issues clearly, guiding meaningful improvements.

    Building a Culture of Learning

    Workshops are a great start—but lasting accessibility comes from weaving training into everyday workflows. Here’s how to keep that momentum alive:

    • Start with a quick win: Host a one‑hour session on headings and alt text. Immediate impact builds confidence.
    • Use role-based paths: Designers explore contrast and layout. Marketers focus on captions and social media accessibility.
    • Pair training with checklists: A simple “before you publish” list—contrast, keyboard reach, captions—keeps lessons at the top of your mind.
    • Bring in real users: Invite people with disabilities to demos. Live feedback drives empathy and makes the value of inclusive design unmistakable.
    • Celebrate success: Recognize teams that close accessibility tickets or launch inclusive content.

    Choosing the Right Accessibility Training Format

    Not everyone learns the same way. Mix formats to meet your team’s needs:

    • Live workshops: Great for Q&A and real-time practice.
    • Short video modules: Ideal for busy schedules or quick refreshers.
    • Office hours: Open sessions where experts answer questions from any team.
    • Documentation hubs: Centralized space for checklists, coding samples, and brand guidelines.

    Larger organizations may also benefit from certification tracks or external mentors to support deeper learning and audits.

    Measuring Success

    Track the impact of training to keep improving:

    • Fewer accessibility issues during QA.
    • Lower remediation costs thanks to early awareness.
    • Positive user feedback from screen reader and caption users.
    • Fewer legal notices or compliance complaints.

    Quarterly progress reports help leadership see the value and maintain support.

    Overcoming Common Roadblocks

    • “We don’t have time.” Break accessibility training into 15-minute micro-lessons that fit between meetings.
    • “We can’t teach everyone everything.” Focus on essentials for each role—developers need ARIA, executives don’t.
    • “It sounds too technical.” Share real stories. A single form label can help both a low-vision user and someone filling it out in bright sunlight.

    Getting Started: A Quick Action Plan

    1. Audit your team’s skills. Survey knowledge gaps.
    2. Create a roadmap. Start with high-impact roles.
    3. Choose a learning partner. Consultant, online platform, or internal champion.
    4. Launch a pilot session. Start with something approachable, like image alt text.
    5. Review and refine. Gather feedback and evolve your approach.

    When people know what to look for, accessibility becomes second nature—not a scramble.

    Equip Your Team, Elevate Your Experience

    A successful accessibility program isn’t powered by one expert—it’s built on shared understanding. The more your teams know, the more they can contribute to inclusive, compliant, user-friendly experiences from the very beginning.

    Now’s the time to turn knowledge into action. Whether you’re setting strategy, designing experiences, writing content, or launching campaigns, accessibility training helps each role identify where inclusion starts—and how to make it stick.

    Accessibility Training That Moves Teams Forward

    At 216digital, we include complementary ADA training with every project because we believe that lasting accessibility starts with alignment. Our role-based approach ensures your team isn’t just meeting requirements—they’re embedding inclusion into design, development, and communication with confidence.

    Ready to move forward? Schedule a personalized ADA briefing with us. We’ll help you map out your goals, identify key opportunities, and launch a training strategy that’s effective, affordable, and built to last.

    The most accessible experiences are the ones designed with intention. Let’s help your team build them.

    Greg McNeil

    April 17, 2025
    Web Accessibility Training
    Accessibility, Accessibility Training, Marketer, Web Accessibility Training, web developers, Website Accessibility
  • Why is Web Accessibility Training Important?

    Why is Web Accessibility Training Important?

    So, you’ve engaged with a web remediation specialist and improved your website’s digital inclusivity. What’s next? To avoid moving backward and introducing new accessibility barriers, your team should attend an accessibility training session. Let’s discuss why digital accessibility and accessibility training are so important and how they can benefit not only your users but also your business.

    What is Digital Accessibility?

    Digital accessibility refers to making websites, applications, and other digital content usable by everyone, including people with disabilities. A wide range of disabilities may impact user experience, including visual, auditory, physical, speech, cognitive, and neurological disabilities. By ensuring that your digital content is accessible, you’re making it possible for all users to navigate, understand, and interact with your website.

    Why Does Web Accessibility Matter?

    Inclusivity and Equality

    At its core, digital accessibility is about inclusivity and equality. The internet should be a place where everyone can participate, regardless of their abilities. By making your website accessible, you’re promoting equal access to information and services for all users.

    Legal Requirements

    The United States has legal requirements to ensure websites are accessible. The Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act are two critical pieces of legislation that mandate accessibility. Failing to comply with these laws can result in legal action, fines, and damage to your reputation.

    Business Benefits

    Accessible websites can reach a larger audience. According to the World Health Organization, over one billion people, or about 16% of the world’s population, have some form of disability. By making your website accessible, you’re doing the right thing and tapping into a significant market. Additionally, accessible websites tend to have better SEO, which can lead to higher search engine rankings and increased traffic.

    Enhanced User Experience

    Accessibility features often improve everyone’s overall user experience. For example, captions on videos can benefit users in noisy environments, and clear, simple navigation can help users find information more quickly.

    What is Accessibility Training?

    Although many web platforms strive to build accessibility into their products, it is still essential for anyone who modifies the site to pursue training on how to avoid introducing accessibility barriers. This training covers a wide range of topics, from understanding the needs of people with disabilities to implementing specific accessibility features on a website.

    The Importance of Accessibility Training

    Understanding User Needs

    Accessibility training helps you understand the diverse needs of your users. By learning about the different types of disabilities and how they affect how people interact with digital content, you can create more inclusive websites.

    Staying Up-to-Date with Best Practices

    The field of digital accessibility is constantly evolving. New technologies and standards are continually being developed to improve accessibility. Accessibility training ensures you stay up-to-date with the latest best practices and guidelines.

    Improving Technical Skills

    Accessibility training can enhance your technical skills as a developer. You’ll learn to implement accessibility features, such as alt text for images, keyboard navigation, and screen reader compatibility. These skills enhance your website and make you a more versatile and valuable developer.

    Avoiding Legal Issues

    As mentioned earlier, there are legal requirements for web accessibility. Accessibility training helps you understand these laws and helps avoid frivolous lawsuits. Being proactive can help you avoid legal issues, associated costs, and reputational damage.

    Critical Components of Accessibility Training

    Web Content Accessibility Guidelines (WCAG)

    The WCAG is a set of guidelines developed by the World Wide Web Consortium (W3C) to ensure accessible web content to people with disabilities. Accessibility training covers these guidelines, including the four principles of accessibility: Perceivable, Operable, Understandable, and Robust (POUR).

    Assistive Technologies

    Training includes information on various assistive technologies, such as screen readers, braille displays, and speech recognition software. Understanding how these technologies work is crucial for creating accessible content.

    Practical Implementation

    Accessibility training provides practical, hands-on experience with implementing accessibility features. Common concepts include writing accessible code, providing text alternatives for graphical content, and testing your website for accessibility.

    User Testing

    User testing is an essential part of accessibility training. You’ll learn how to conduct accessibility audits and usability testing with people with disabilities. Through user testing, you can identify any accessibility issues and proactively remove accessibility barriers.

    How to Get Started with Accessibility Training

    Online Courses

    216digital includes accessibility training in every web remediation project. When we evaluate your website, we have an excellent opportunity to understand your team’s specific processes and can develop tailored training that is highly targeted and easy to follow.

    Professional Certifications

    Earning a professional certification in accessibility can enhance your skills and credibility. Certifications such as the Certified Professional in Accessibility Core Competencies (CPACC) and the Web Accessibility Specialist (WAS) from the International Association of Accessibility Professionals (IAAP) are recognized in the industry.

    Join Accessibility Communities

    Joining accessibility communities can provide support and resources as you learn about digital accessibility. Websites like WebAIM (Web Accessibility In Mind) and the W3C Web Accessibility Initiative offer forums, articles, and guidelines to help you stay informed.

    Hands-On Practice

    The best way to learn about accessibility is through hands-on practice. Start by conducting an accessibility audit of your website and implementing the necessary changes. Use tools like the WAVE (Web Accessibility Evaluation Tool) and Google Lighthouse to test your website and identify areas for improvement.

    Conclusion

    Digital accessibility is not just a legal requirement but a moral obligation. By making your website accessible, you’re ensuring that everyone can access and interact with your content regardless of their abilities. Accessibility training is crucial in this process, providing you with the knowledge and skills to create inclusive digital experiences.

    Investing in accessibility training benefits your users, your business, and society. It enhances the user experience, expands your audience, and helps you avoid costly litigation. As website owners, developers, and content creators, it’s our responsibility to make the web a more accessible place for everyone.

    So, take the first step today. 216digital has accessibility experts on deck, ready to help with all your accessibility needs. Your users will thank you, and you’ll be contributing to a more inclusive digital world.

    Greg McNeil

    July 25, 2024
    Web Accessibility Training
    Accessibility, Accessibility Training, ADA Compliance, Web Accessibility Training, Website Accessibility, Website Accessibility Tools
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