Accessibility testing Archives /Tag

How to Fit Accessibility Testing Into Your Sprint
Agile development thrives on fast, iterative progress—and that can make accessibility feel like a hurdle rather than a habit. But accessibility testing doesn’t have to slow you down. In fact, when baked into your sprint process from the outset, accessibility becomes a natural part of your workflow—reducing rework, enhancing code quality, and safeguarding your organization from legal risk.

This guide walks through how to integrate accessibility testing into your Agile sprints without sacrificing speed or innovation. With the right approach, inclusive design becomes a team-wide mindset—and a competitive advantage.

Why Accessibility Testing Belongs in the Sprint

Accessibility testing helps ensure your website or app can be used by people of all abilities, including those who rely on screen readers, keyboard navigation, voice recognition, and other assistive technologies.

Leaving accessibility checks until the end of a project—or worse, after launch—often leads to expensive remediation and a poor user experience. Worse, you could face lawsuits for failing to meet standards such as the Web Content Accessibility Guidelines (WCAG) or U.S. laws, including the ADA and Section 508.

Agile teams are already built for continuous improvement. By incorporating accessibility testing into your sprints, you:
- Catch issues earlier when they’re cheaper to fix
- Avoid bottlenecks during QA
- Improve design clarity and usability for everyone
- Demonstrate a commitment to inclusivity and compliance
Let’s break down exactly how to make this work in practice.

Shift Accessibility Left: Early Planning Wins

To integrate accessibility testing into a sprint, it needs to begin before the sprint starts.

1. Include Accessibility in User Stories

Start by writing user stories with accessibility in mind. Instead of:

As a user, I want to submit a form so I can sign up for updates.

Add accessibility context:

As a screen reader user, I want to submit a clearly labeled, keyboard-navigable form so I can sign up for updates.

This keeps accessibility visible to the entire team and sets the tone for inclusive features from day one.

2. Define Acceptance Criteria

Each user story should include accessibility-related acceptance criteria, such as:
- All buttons must be focusable via keyboard.
- Form fields must include visible and programmatically associated labels.
- Error messages must be conveyed visually and via ARIA alerts.
These criteria guide both developers and testers—and reduce ambiguity when it’s time to validate.

Build Accessibility into Design

Accessibility testing is often easier when designs are inclusive from the start.

3. Collaborate with Designers

Designers should use accessible color contrast, readable font sizes, logical tab order, and meaningful icon labels. Review early wireframes and prototypes against WCAG standards—ideally with tools like Stark or Figma plugins for accessibility.

4. Run Design Reviews

Hold accessibility-focused design reviews during planning or refinement. Spotting issues before development starts saves everyone time. Flag problems like insufficient contrast, unclear buttons, or missing focus indicators.

Develop With Accessibility in Mind

Your dev team is the frontline for accessibility. Setting clear expectations and tools helps them move fast without sacrificing inclusion.

5. Use Accessible Components

Encourage developers to use pre-tested accessible components or frameworks. For example, use accessible modal libraries that manage focus trapping and ARIA attributes out of the box.

6. Lint for Accessibility

Incorporate linters like eslint-plugin-jsx-a11y to catch common accessibility mistakes in code. This provides near-instant feedback—right inside the developer’s editor.

7. Write Semantic HTML

Encourage the use of native HTML elements like <button>, <label>, and <nav> over custom divs and spans. These elements carry built-in accessibility benefits and reduce the need for ARIA workarounds.

Make Testing Part of the Flow

Testing for accessibility isn’t a separate track—it’s part of sprint validation, just like functional testing.

8. Automated Accessibility Tests

Automate what you can using tools like WAVE or Lighthouse. These tools catch issues like missing alt text, ARIA misuse, or low contrast—before code merges.

Run them as part of your CI pipeline, so broken accessibility fails the build just like broken code.

Important Note: Automated tests only catch ~30% of WCAG issues. Manual testing is still essential.

9. Manual Testing in Sprint

Manual checks don’t need to wait for final QA. During development or code review:
- Test keyboard-only navigation
- Use a screen reader (like NVDA or VoiceOver) to verify flows
- Check page headings and tab order for clarity
Spread these tasks across the team so it’s not all on QA or accessibility specialists.

Retrospectives: Keep Improving

Agile is all about continuous learning. Use retrospectives to talk about what worked—and what didn’t—with accessibility during the sprint.

Questions to consider:
- Did we include accessibility in all relevant stories?
- Were any accessibility bugs pushed to a future sprint?
- Are our automated tools giving useful results?
Use this feedback to tweak your workflow, tooling, or documentation.

Tips for Getting Started (or Leveling Up)

If you’re new to accessibility testing in sprints, keep it simple and scale up over time. Here’s a roadmap to get started:
1. Pick one or two automated tools to run in dev and CI.
2. Train your team on basic WCAG principles—especially designers and frontend devs.
3. Set clear accessibility goals in your Definition of Done (e.g., no critical issues, passes keyboard navigation).
4. Assign shared responsibility—accessibility isn’t just the QA team’s job.
5. Start tracking accessibility debt just like tech debt. Tackle it bit by bit.
For teams already doing accessibility work, the next step might be:
- Formalizing a test plan
- Adding assistive tech testing
- Bringing in real users with disabilities for feedback
Don’t Bolt It On—Build It In

Too often, accessibility is treated as an afterthought—an item saved for the backlog or a separate “phase.” But that’s a recipe for stress, rework, and risk.

When you incorporate accessibility testing into your sprint cycle, it becomes routine—not reactive. You don’t have to choose between speed and inclusion. You get both.

And the benefits go beyond compliance. You build better products, open your brand to more users, and reduce friction for everyone.

Need Help Fitting Accessibility Into Your Workflow?

At 216digital, we specialize in helping Agile teams bake accessibility into every phase of the sprint cycle. From audits and remediation to training and ongoing support, our team ensures your products are not only compliant—but more usable and inclusive by design.

Ready to build accessibility into your sprint?

Let’s talk. Schedule a consultation today.
Greg McNeil

July 23, 2025

Testing & Remediation

Accessibility, Accessibility Audit, Accessibility Remediation, Accessibility testing, automated testing, Web Accessibility Remediation, Website Accessibility
When Should Agencies Talk to Clients About Web Accessibility Solutions?
If you’re running a small to mid-size digital agency, you’re used to juggling a lot. Creative direction, project management, client communications, SEO strategy, user experience—the list goes on. And somewhere in that mix, web accessibility often gets lost in the shuffle.

Not because it isn’t important. But because it’s not always obvious where it fits. Should you bring it up during the proposal phase? Wait until design reviews? Or tackle it after launch if an issue comes up?

Here’s the thing: the best time to introduce agency accessibility solutions isn’t “someday.” It’s early. Really early. And the earlier you bring it into the conversation, the easier it becomes to integrate—not just for your client, but for your team, too.

Let’s walk through how accessibility fits naturally into each phase of your process—and how to talk about it in a way that builds trust and positions your agency as a smart, forward-thinking partner.

Start the Conversation About Agency Accessibility Solutions

Accessibility belongs in the earliest conversations you’re having with a client—ideally, during discovery or project planning. When you’re already talking about audience personas, site goals, and technical scope, you’re laying the groundwork for how the entire site will function. This is the perfect opportunity to ask questions like:
- “Do any of your users rely on assistive technology like screen readers or voice navigation?”
- “Are there any compliance requirements or accessibility goals we should be aware of?”
- “Have you ever received feedback from users about accessibility challenges?”
These questions show your client that you’re thinking holistically about their audience. More importantly, you’re helping them see accessibility as a core part of usability and performance—not just a legal concern.

Pro move: include accessibility as a dedicated line item in your proposals. Whether it’s a basic audit, foundational best practices, or a plan for ongoing improvements, showing it in writing reinforces that it’s not optional or extra—it’s essential.

Revisit It During Design Reviews

Design is often where accessibility either starts strong—or goes sideways.

Color palettes, typography, button sizes, spacing—all of these choices affect users with low vision, motor impairments, or cognitive conditions. If you wait until development to flag issues like poor contrast or illegible fonts, you’ll either eat the cost of rework or risk pushing an inaccessible product live.

Instead, build in design checkpoints where agency accessibility solutions are part of the feedback loop. Help clients understand how design decisions translate to real-world usability. For example:
- A gorgeous but pale color scheme might look sleek on a high-end display, but disappear for users with low vision.
- Overly custom cursors or animations may cause issues for people with cognitive sensitivities or motion triggers.
- Fonts without clear letterforms can reduce readability for users with dyslexia or processing disorders.
You’re not just protecting the project from costly changes later—you’re showing the client that good design and accessible design aren’t mutually exclusive. They’re one and the same.

Simple framing tip: “When we design with more users in mind, we increase engagement and reduce support friction. It’s a win for everyone.”

Build Accessibility into Development (Not After)

By the time you hit development, things are moving fast—templates are being coded, features implemented, content loaded. This is where your accessibility groundwork either holds or starts to crack.

Make sure your dev team is on board with basic accessibility practices: semantic HTML, proper heading structure, image alt text, and keyboard-friendly components. These aren’t just nice to have—they’re baseline standards.

And keep your client in the loop, even if you’re not getting deep into technical details. It builds confidence to say:

“We’re coding with accessibility in mind—clean structure, screen reader compatibility, and keyboard navigation all included. If we run into any areas that need custom attention, we’ll flag them and talk through next steps.”

This is also a good time to set expectations around scope. Interactive elements, third-party plugins, or advanced UI components might require extra time to test or fix. It’s better to raise those flags now than scramble after launch.

And yes, it’s still a great place to talk about your agency accessibility solutions and how they support long-term site performance and compliance.

Post-Launch Is Just the Beginning

A successful launch doesn’t mean your work is done—and when it comes to accessibility, it often signals the start of new conversations.

This is when real users interact with the site. It’s also when clients might hear from a frustrated customer, an internal stakeholder with a disability, or worse—receive a demand letter related to ADA compliance.

If you’ve already laid the foundation, your client is more likely to come back to you, not panic-Google another vendor.

Stay proactive. Offer optional post-launch agency accessibility solutions like:
- Quarterly accessibility reviews
- Ongoing monitoring
- Manual and automated testing
- Remediation support and training for content editors
Even light support here builds long-term trust and positions your agency as a reliable, growth-minded partner.

Key message to share: “Accessibility isn’t a one-and-done task. As your site evolves, we’re here to make sure it continues to work for everyone.”

When Legal Risk Enters the Chat

Sometimes, accessibility becomes a priority only after a client gets a legal scare. It’s not ideal—but it’s increasingly common.

In the U.S., accessibility lawsuits have surged in recent years, many of them targeting small and mid-size businesses. And many of those cases are driven by law firms looking for fast settlements, not actual user advocacy.

If a client comes to you in a panic, your role is to stay calm and solutions-oriented. Let them know:
- You’ve handled situations like this before.
- You can help them assess the site’s current status with a thorough audit.
- You’ll work with them to document a remediation roadmap.
- You have trusted partners (or in-house experts) who can assist if the legal stakes escalate.
Your ability to guide them through this process—not with fear, but with structured, proven agency accessibility solutions—can turn a stressful moment into a stronger long-term relationship.

Helpful tone: “You’re not the first to face this, and you’re not on your own. Let’s take smart steps together.”

Make Agency Accessibility Solutions the Default

Ultimately, accessibility should be a standard part of how your agency delivers quality websites—not a surprise line item or reactive fix.

By talking about agency accessibility solutions early and revisiting them often, you’re helping clients:
- Avoid costly legal issues
- Reach broader audiences
- Improve overall usability and performance
- Build reputations as inclusive, thoughtful brands
You don’t have to be an accessibility expert on day one. But you do need to know when—and how—to start the conversation.

Because accessibility isn’t just good practice. It’s good business. And it shows that your agency isn’t just building websites—you’re building experiences that work for everyone.

Ready to Make Accessibility Part of Your Process?

At 216digital, we help agencies like yours turn accessibility into a strategic advantage. From audits to remediation, monitoring to team training, we offer flexible solutions that scale with your projects and support your client relationships.

Schedule an ADA briefing with 216digital, and let’s make every build a little more inclusive—together.
Greg McNeil

June 27, 2025

Testing & Remediation

Accessibility, Accessibility Audit, Accessibility testing, agency accessibility solutions, digital agency, Website Accessibility
Build Accessibility In, Don’t Bolt It On
A brand-new website can feel polished and future-proof—right up until someone with a screen reader runs into a dead-end menu or a keyboard user can’t tab past the hero banner. Suddenly the “finished” project is back on the operating table, costing hours (and budget) you’d already spent elsewhere.

When accessibility planning is woven into the first brainstorm—alongside color palettes, user flows, and content themes—those last-minute scrambles disappear. Decisions get crisper, code stays cleaner, and every visitor, regardless of ability, enjoys the same smooth path through your pages.

Think of accessibility less as decorative trim and more as the blueprint that holds the whole structure together. Start with it, build on it, and you’ll launch faster, spend less, and welcome more people from day one.

What Does “Bolting It On” Look Like?

Many organizations treat accessibility like a retrofit. The site is already built, the design is approved, and the content is live. Only then does someone say, “Wait—what about screen reader support? What about color contrast? What if this form can’t be used with a keyboard?”

Now you’re in damage control. Fixing accessibility issues post-launch can require rewriting code, redesigning components, and delaying updates. Even worse, you may be stuck with baked-in barriers that are difficult or costly to correct. For example:
- Rebuilding menus that were designed without keyboard navigation in mind
- Rewriting interactive components that don’t support screen readers
- Replacing an entire color palette because contrast ratios fail WCAG
Accessibility planning means thinking about inclusion as you sketch wireframes, select a CMS, or build your first component. It means your developers write semantic HTML, your designers test color contrast before finalizing a palette, and your content creators write with clarity and structure.

When accessibility planning is part of the DNA of your project, you get better results—faster and with fewer surprises.

Accessibility Planning = Smart, Strategic Design

Now imagine the opposite scenario: your team is starting a new project or redesign. Right at the beginning, you ask:
- Who are our users, and what diverse needs do they have?
- Are we designing this interface to be usable without a mouse?
- Can our color and font choices work for users with low vision or dyslexia?
- Are we writing alt text for images, and using descriptive link text?
- Is this form easy to complete using assistive technology?
These questions don’t slow you down. They guide your decisions from the ground up.

Accessibility planning means thinking about inclusion as you sketch wireframes, select a CMS, or build your first component. It means your developers write semantic HTML, your designers test color contrast before finalizing a palette, and your content creators write with clarity and structure.

When accessibility is part of the DNA of your project, you get better results—faster and with fewer surprises.

6 Stages Where Accessibility Belongs

Here’s how to build accessibility into your process, stage by stage:

1. Discovery and Strategy

Before any code or design work begins, include accessibility planning as a strategic priority. Define your target users, including those with disabilities. Document accessibility goals and requirements as part of your project scope.

Make accessibility a deliverable—not an afterthought.

2. UX and Visual Design

Design with inclusivity in mind. That means:
- High contrast color palettes
- Clear visual hierarchy
- Large, legible typography
- Components that look good and function well with assistive tech
- Clear focus indicators and logical navigation
Don’t assume visual design is just aesthetics—it impacts usability for everyone.

3. Content Creation

Content creators play a major role in accessibility planning. They should:
- Use descriptive headings and meaningful subheadings
- Write clear, concise link text (“Download the annual report” instead of “Click here”)
- Provide transcripts or captions for audio and video
- Write meaningful alt text for important images
Training your content team on accessibility saves hours of rewriting down the road.

4. Front-End Development

This is where accessibility really comes alive. Developers should use:
- Semantic HTML (correct use of <nav>, <button>, <label>, etc.)
- ARIA labels only when needed—not as a shortcut for poor structure
- Keyboard operability for all interactive elements
- Logical tab order and skip navigation links
Accessibility-friendly code isn’t just better for screen readers—it’s more resilient, scalable, and SEO-friendly too.

5. Testing and QA

Accessibility testing isn’t just automated. While tools like Lighthouse, or WAVE help flag obvious issues, real users and manual testing are critical.
- Test with screen readers like NVDA or VoiceOver
- Navigate your site using only a keyboard
- Check forms for proper labels and error handling
- Test responsiveness and zoom up to 200%
Bring in users with disabilities if possible. Their feedback is irreplaceable.

6. Launch and Maintenance

Accessibility doesn’t stop at launch. It’s an ongoing effort. As you add new features or content, revisit your accessibility standards. Schedule regular audits. Monitor legal developments. Consider automated tools like a11y.Radar for early issue detection.

The Human Side of Accessibility

It’s easy to talk about accessibility in technical terms, but at its core, it’s about people.

Think about someone using a screen reader to access your site. Or someone with motor limitations who can’t use a mouse. Or someone dealing with temporary impairments—a broken wrist, eye strain, or even just a noisy environment where audio isn’t practical.

Building accessibility in from the start isn’t about compliance for its own sake. It’s about treating all users with dignity. It’s about believing that digital spaces should work for everyone, regardless of ability.

Common Pitfalls to Avoid

Even with good intentions, teams can fall into these traps:
- Assuming accessibility is only the developer’s job: Accessibility is a shared responsibility across design, content, and engineering.
- Waiting until the QA phase: Accessibility can’t be “tested in” at the end. It must be designed and developed.
- Relying too much on overlays or plugins: Widgets don’t fix inaccessible code. In some cases, they create more problems than they solve.
- Failing to document decisions: Keep a living accessibility checklist. It helps ensure continuity across teams and updates.
Why It Pays Off

Here’s what you gain when you build accessibility in from day one:
- Faster development: Fewer reworks, cleaner code
- Lower costs: Avoid costly redesigns and retrofits
- Happier users: Better usability for everyone, not just people with disabilities
- Improved SEO: Accessibility often overlaps with search best practices
- Reduced legal risk: Stay ahead of ADA and state-level laws like Colorado HB 21-1110
- Stronger brand reputation: Inclusion signals leadership and care
Most importantly, you build a digital presence that welcomes, respects, and serves more people exactly like the web was meant to work.

No Ifs, Ands, or Bugs—Just Accessibility Plans

Accessibility doesn’t belong on a post-launch checklist or in a future phase that never quite gets prioritized. It belongs at the table from day one—when you’re mapping out user journeys, designing components, and writing your very first lines of code.

By making accessibility planning a core part of your workflow, you avoid costly rework, improve overall quality, and create digital experiences that serve more people, more effectively. It’s not about adding more to your plate—it’s about building smarter from the start.

If you’re ready to move from fixing to future-proofing, 216digital can help. Our phased accessibility services are designed to meet you where you are, guide your team, and strengthen your site’s foundation for the long haul. Let’s make accessibility part of how you build—every time.
Greg McNeil

June 20, 2025

Testing & Remediation

Accessibility, Accessibility Remediation, Accessibility testing, Web Accessibility, Web Accessibility Remediation, web development
Custom Accessibility Audits: Tailored for Your Website
Most websites aren’t trying to be inaccessible—it just kind of happens. A few plugins here, a third-party widget there, and before you know it, people using screen readers or keyboard navigation are hitting roadblocks you didn’t even know were there.

If you’ve ever felt unsure about where your site stands or thought, “We added a tool—so we’re probably fine,” you’re not alone. But the truth is, real accessibility takes more than a one-click solution. It takes intention, testing, and a plan. And with digital accessibility lawsuits on the rise, ignoring the gaps is more of a liability than ever.

If staying ADA-compliant is your goal, you need more than a quick fix. You need custom accessibility audits, meaningful remediation, and a partner who can help you maintain compliance long-term.

The Real Limitations of Automation Tools

Automated accessibility tools are everywhere, and it’s easy to see the appeal. They promise a quick scan and some instant fixes—like adding alt text, adjusting colors, or offering a text-size toggle. It feels like progress. But these tools can only go so far.

They often miss what really matters: how someone with a disability actually uses your site. Screen readers, keyboard navigation, and cognitive-friendly layouts aren’t things most automation can truly understand or evaluate.

What They Miss (And Why It Matters)

Here are a few areas where automation usually falls short:
- Screen reader experiences: Automated tools won’t tell you if your navigation makes sense when read aloud.
- Keyboard usability: They don’t catch when menus or popups trap users who don’t use a mouse.
- Structural clarity: Bad heading structures or mislabeled buttons often go unnoticed.
- Interactive elements: Modals, forms, and sliders might work visually but break down when tested for accessibility.
Even more concerning? Courts are increasingly ruling that automation alone doesn’t meet ADA requirements. In some cases, relying on overlays without fixing underlying issues can actually increase your legal risk—especially for busy sites that handle transactions. This is why custom accessibility audits remain the gold standard for identifying real, user-impacting issues.

Why Real Testing Still Matters

You can’t fix what you don’t experience—and that’s the heart of manual testing. It’s not just about running a tool and checking boxes. It’s about walking through your site the way someone with a disability might.

That means:
- Navigating with a keyboard and nothing else.
- Using a screen reader to browse your content.
- Testing user flows like logging in, searching, or checking out—without assuming the user can see or use a mouse.
The Kind of Issues Manual Testing Uncovers

This type of testing uncovers issues that automation never will:
- Dropdowns that don’t announce themselves
- Buttons that lack clear, descriptive labels
- Interactive sections that lose focus or confuse navigation
- Forms that look fine visually but are hard to use with assistive tech
At 216digital, we don’t just skim the surface. During custom accessibility audits, we follow real user journeys—from homepage to checkout—so we can see how the experience actually holds up. It’s not about passing a test. It’s about making sure everyone can use your site smoothly.

What Custom Accessibility Audits Really Looks Like

Once you know what’s broken, fixing it takes more than flipping a switch. True remediation means tailoring fixes to your site’s layout, content, and functionality—not applying a generic patch.

That’s why we focus on changes that make a measurable difference for real users. Things like:
- Making sure users can see where their keyboard focus is at all times
- Adding ARIA roles and labels so screen readers can understand what’s on the page
- Improving contrast without compromising your brand’s look
Examples of Targeted Fixes

We also fix the kinds of problems that create the most user friction:
- Popups and modals that trap keyboard or screen reader users
- Sliders or videos that move too quickly without user control
There’s no one-size-fits-all approach. Each website is different. Each problem needs a thoughtful, code-aware fix. That’s where custom remediation stands apart—it solves the right problem in the right way.

Keeping Accessibility on Track with a11y.Radar

Accessibility isn’t something you do once and forget about. Websites change—new content, new plugins, new designs—and with those changes come new risks.

That’s where our ongoing monitoring tool, a11y.Radar, makes the difference.

It acts like a digital safety net by:
- Running regular scans to check for new or recurring issues
- Prioritizing problems based on what’s most important to fix first
- Providing clear reports that your team can actually understand and act on
- Using the same scanning methods many law firms rely on before filing lawsuits
Stay Ahead, Don’t Fall Behind

Think of it like maintenance for your website’s health. You wouldn’t skip oil changes for your car—and keeping your site accessible works the same way. a11y.Radar helps you stay proactive so small issues don’t turn into bigger problems later. And when paired with custom accessibility audits, you gain a complete strategy for long-term digital compliance.

Why Visibility Increases Your Risk

The more visible your business becomes, the more pressure there is to get accessibility right.

In just May alone, 445 new digital accessibility lawsuits were filed in the U.S.—many aimed at online retailers, especially those using Shopify or WooCommerce. These platforms offer convenience, but often rely on templates or plugins that haven’t been fully tested for accessibility.

The Real-World Consequences

It’s not personal—these lawsuits are often triggered by bots scanning the web for compliance issues. If your site trips a red flag, it could end up on a law firm’s radar.

The risks are real:
- Expensive legal battles or settlement costs
- Strained customer trust
- Hits to your brand reputation
- Increased insurance premiums
The upside? When you invest in custom accessibility audits and monitoring, you dramatically lower your risk—and build a better experience for every user.

Beyond Legal Advice: Why You Need Technical Support

A good legal team can help you understand where you’re exposed. But they won’t fix your navigation, rewrite your forms, or troubleshoot your ARIA labels.

That’s where a hands-on partner makes the difference.

What a Technical Accessibility Partner Does

At 216digital, we’ve supported hundreds of websites—small shops and enterprise platforms alike. Our approach is practical, technical, and built around real-life use cases. We don’t just tell you what’s wrong—we fix it, explain it, and set you up to manage accessibility long-term.

Here’s what we bring to the table:
- Clear developer guidance tailored to your platform
- Integrated testing and remediation that fits into your current workflow
- Ongoing support and monitoring after the fixes are live
It’s not about being perfect—it’s about building lasting accessibility habits. And having a partner who helps you stay on track.

Accessibility Isn’t Obligation—It’s Opportunity

It’s your chance to build a brand that’s genuinely inclusive, appealing to a wider audience and avoiding costly legal pitfalls. Automation tools alone won’t get you there, but custom accessibility audits, hands-on remediation, and proactive monitoring will.

If you’re done guessing and ready to confidently say your site is accessible, reach out to us at 216digital. We’ll clearly show you where your site stands, guide you through practical improvements, and keep accessibility effortless and ongoing. Because ultimately, making your website accessible isn’t just smart—it’s the kind of thoughtful action your customers will notice and appreciate.
Greg McNeil

June 17, 2025

Testing & Remediation

Accessibility, Accessibility Remediation, Accessibility testing, automated testing, custom accessibility audits, Manual Testing, Web Accessibility, Web Accessibility Remediation, Website Accessibility
How to Conduct Accessibility User Testing
You can pass every automated test and still fail your users. That’s the uncomfortable truth behind many accessibility initiatives. True accessibility goes far beyond technical compliance—it’s about how people actually experience your product. Accessibility user testing isn’t a last-minute box to check; it’s a powerful way to build digital experiences that work for everyone.

In this article, we’ll walk you through how to conduct accessibility user testing in a way that’s respectful, strategic, and truly impactful. Whether you’re a UX professional, web developer, or product manager, you’ll leave with clear, practical guidance to take your testing process from good intentions to real results.

What Automated and Manual Testing Miss

Accessibility tools like Google Lighthouse and WAVE are fantastic for catching code-level issues—missing alt text, low contrast, missing labels. But that’s just the surface. These tools don’t understand user intent. They can’t tell if your focus order makes sense, or if a screen reader user can actually make sense of your modal flow.

Manual testing helps fill some of those gaps. Keyboard-only navigation, zoom testing, and screen reader simulations can uncover a lot—especially when done by experienced testers. But even this falls short of the lived experience.

Take a modal dialog as an example. You might trap focus correctly, label everything with ARIA, and pass every automated check. But in practice? A screen reader user may still struggle because the modal doesn’t announce in the expected order or re-focus correctly on close. That’s the kind of thing only accessibility user testing with real people can reveal.

Why User Testing with People with Disabilities Is the Game-Changer

No simulation can match the perspective of someone who uses assistive tech every day. People who rely on screen readers, switch devices, or voice navigation uncover friction and failure points that even seasoned accessibility professionals can overlook.

Here’s the shift: stop thinking of users with disabilities as edge cases. They’re not. They’re part of your audience—your customers, students, patients, or users. Designing for them improves your product for everyone.

Accessibility user testing isn’t just about catching bugs. It’s a critical feedback loop that improves usability, product-market fit, and even innovation. When you integrate it early and often, you don’t just “fix accessibility”—you build better experiences from the ground up.

Planning Your Accessibility User Testing Program

Define Clear Objectives

Start with real-world tasks. Instead of running a general audit, design your tests around meaningful user journeys:
- Is it possible for a blind user to complete a purchase from start to finish?
- Someone with low dexterity—can they successfully submit your job application form?
- And what about users with cognitive differences—can they easily locate your support content?
Clear, task-based goals help you focus your sessions and gather actionable insights.

Build a Representative Participant Pool

Many teams fall into the trap of testing only with blind screen reader users. That’s important—but not enough.

To make your testing inclusive:
- Include participants with motor impairments, cognitive disabilities, low vision, and voice input users.
- Recruit from diverse sources and advocacy organizations.
- Pay your testers. Always. Accessibility user testing is specialized work and should never rely on free labor. Follow ethical compensation practices and provide flexible scheduling and support.
Pre-Test Logistics and Respectful Setup

Before the session, send a tech-check checklist to participants. This might include browser compatibility, assistive tech setup, and ensuring a quiet space.

Also, ask about accommodations in advance:
- Do they prefer screen sharing or phone interviews?
- Do they need additional time?
- Would they like the questions in advance?
Offering flexible formats—remote, hybrid, or in-person—ensures participants can engage comfortably. Respect starts with planning.

Running Meaningful and Inclusive Testing Sessions

Session Structure That Works

Start with a warm-up task or small talk to ease anxiety and build trust. Remember, this isn’t a test of the participant—it’s a test with them.

Structure your session around a few focused tasks. Example:
- “Please use the site to find and register for a webinar.”
- “Try to contact customer support using your preferred method.”
Observe closely—but don’t interrupt unless necessary. Let participants narrate their thought process if they’re comfortable. This gives you insight into confusion points, workaround strategies, and breakdowns in usability.

Accessibility user testing is about listening. Often, the most valuable insights come not from what users can or can’t do, but from the effort it takes them to do it.

Ask Thoughtful, Open-Ended Questions

Instead of “Did that work for you?” try:
- “How did that process feel?”
- “What was easy or hard about that task?”
- “Was there anything that surprised or confused you?”
Create space for honest feedback, and resist the urge to jump in with fixes. Your goal is to understand, not defend.

From Feedback to Action

Once your accessibility user testing sessions are complete, consolidate your notes into themes. What barriers kept coming up? Were there recurring moments of friction?

Tag issues by severity and impact. Some will be quick fixes—labeling buttons, adjusting tab order. Others may require bigger design shifts. Either way, track them in your product backlog and prioritize them alongside other critical bugs.

Also, share findings with your team. Make video clips or quotes part of your sprint reviews or design critiques. Seeing real users struggle—or succeed—can be a powerful motivator for accessibility buy-in across your organization.

Make It Part of Your Process

Accessibility user testing isn’t a one-off effort. Integrate it into every major phase of development:
- Early design prototypes
- Beta versions before release
- Major feature updates
The earlier you involve users, the more you catch—and the less expensive it is to fix. Consider building an accessibility testing panel you can tap into regularly. Make it part of your QA cycle, not just a compliance afterthought.

User-Tested, People-Approved

Automated tools and manual audits are important—but they only take you so far. To build truly inclusive experiences, you need to go deeper. Accessibility user testing gives you something no tool ever will: real human insight.

By listening to and designing with people with disabilities, you move from compliance to compassion. From checking boxes to opening doors. From good enough to genuinely excellent. And that’s not just better accessibility—it’s better UX, period.

If you’re ready to elevate your accessibility strategy with meaningful user feedback, 216digital can help. Schedule an ADA briefing with our accessibility team to discuss how user testing fits into a comprehensive, long-term solution. Together, we’ll help you build experiences that work for everyone—starting now.
Greg McNeil

June 13, 2025

Testing & Remediation, Uncategorized

Accessibility testing, Manual Testing, User Experience, user testing, Users experience, Web Accessibility Remediation
Law Firms Aren’t Built for Accessibility Remediation Services
When a demand letter lands in your inbox, or an ADA-related lawsuit hits your desk, your first thought might be to call a lawyer. That’s a natural reaction—after all, legal issues usually call for legal help.

But here’s where things get a little more complicated: if the problem is your website’s accessibility, then legal advice alone won’t fix it. And that’s where many businesses take a wrong turn. Legal teams can guide you through the paperwork, but they’re rarely the ones who dig into your code, address the real barriers, or help you prevent the next lawsuit.

This article walks you through why relying on a law firm to handle accessibility remediation services might not be the best move—and what a smarter, more effective approach looks like.

The Problem: Law Firms Handle Lawsuits—Not Code

Let’s be clear—attorneys have an important role. If you’ve received a demand letter or lawsuit, they can help you respond, negotiate, or represent you in court. But legal involvement doesn’t make the accessibility problem go away. The root issue—your website not working for people with disabilities—still remains. And it’s that issue that continues to carry legal and reputational risk.

Most law firms don’t have in-house technical teams. No developers, no certified accessibility experts, no usability testers. So what happens? They either outsource the actual accessibility remediation services to third-party vendors (often charging a premium along the way) or provide high-level reports filled with checklists that leave your dev team guessing at what to do next.

That means you’re still on the hook for the real work—and possibly paying more for it.

Hidden Risk #1: You’ll Pay More for Less

Law firms typically charge by the hour, which makes sense for legal tasks like reviewing contracts or negotiating settlements. But when they apply those same rates to accessibility-related work—such as interpreting WCAG guidelines, coordinating with vendors, or reviewing audit summaries—it turns into a costly game of telephone.

You end up paying for layers of administrative overhead that slow down progress and don’t actually improve your website.

Worse, you might not even realize where the money is going. Legal fees can pile up quickly without producing the tangible results your business actually needs: a compliant, accessible, functional website. For small to mid-size organizations trying to manage both compliance and budget, this model is hard to justify.

Hidden Risk #2: The Fixes May Not Be Complete

Fixing accessibility isn’t about running a quick scan and addressing a handful of errors. Real remediation requires technical precision, contextual judgment, and manual testing—especially with screen readers and keyboard navigation. It involves understanding how accessibility issues present in code and how they affect the user experience for people with different disabilities.

Many law firms don’t have the tools—or the trained personnel—to go that deep. And their vendor partners often lean heavily on automated tools that only catch surface-level issues.

Here’s what that kind of partial remediation can miss:
- Form fields without accessible labels
- Improper heading structures that confuse screen readers
- Modal windows that can’t be closed without a mouse
- Buttons or links that don’t receive keyboard focus
- Dynamic content changes that don’t alert assistive technologies
These aren’t fringe cases—they’re exactly the kinds of issues that trigger lawsuits. Unfortunately, teams often overlook them when legal experts, rather than technical specialists, lead accessibility remediation efforts.

Hidden Risk #3: No Plan for the Long Term

Even if your legal team manages to patch things up for now, accessibility isn’t a one-and-done situation. Websites evolve. New content is added. Platforms update. If you don’t have an ongoing plan, you risk falling out of compliance all over again—and landing back in legal trouble.

Law firms are built for casework, not for long-term technical oversight. Most won’t offer monitoring services, provide training for your content team, or stay engaged as your digital properties change over time. Without a partner who understands how to maintain accessibility remediation services, you’re left exposed.

That’s why sustainable compliance calls for a proactive strategy—one that goes beyond legal checkboxes and focuses on real-world usability, continuous improvement, and future-proofing your site.

What Proper Accessibility Remediation Services Look Like

To address ADA compliance issues the right way, you need more than legal advice—you need a full-service accessibility team that knows how to diagnose, prioritize, and implement lasting solutions.

Here’s what effective accessibility remediation services typically involve:

1. In-Depth Accessibility Audit

Experienced accessibility professionals start by reviewing your site against WCAG 2.1 A/AA standards using both automated and manual testing. This ensures nothing gets missed. A proper audit covers the following:
- Screen reader testing using tools like NVDA, JAWS, or VoiceOver
- Keyboard-only navigation analysis
- Color contrast checks
- Semantic HTML review
- ARIA role validation for dynamic content
It’s this level of testing that uncovers real usability barriers.

2. A Clear, Actionable Roadmap

Instead of a vague checklist, a solid remediation team will provide a prioritized list of issues, each translated into plain language with clear technical recommendations. The goal is to make it easy for developers to understand what needs to be fixed—and how.

3. Code-Level Fixes

This is the heart of remediation. A professional team doesn’t just point out problems—they roll up their sleeves and solve them. That includes adjusting templates, improving focus states, rewriting inaccessible components, and ensuring your code structure supports screen readers and keyboard navigation.

It’s hands-on work—and it requires skilled front-end developers who understand both accessibility and UX.

4. Real-World Usability Testing

After you make changes, your work isn’t done. Test the updated site again—this time in real-world scenarios using assistive technologies. This step confirms that your remediation efforts actually work for the people they’re designed to support.

5. Documentation & Legal Support

While not a substitute for a legal team, many remediation partners provide helpful documentation—such as accessibility statements, conformance reports (like VPATs), and audit results—that demonstrate your organization’s commitment to accessibility. These materials can also support your response if you’re facing legal scrutiny.

6. Ongoing Monitoring

Even after remediation, your site should be monitored regularly. A good partner will offer scanning tools like a11y.Radar for testing and alerts to catch issues early—before they turn into compliance risks.

Why Accessibility Professionals Are the Better Fit

Accessibility specialists solve the actual problem: they make websites usable for people with disabilities. They work closely with your development, design, and content teams to create solutions that align with your brand, support your UX goals, and meet compliance requirements.

Unlike law firms, accessibility pros don’t just help you react—they help you prepare. Their job is to prevent problems, not just manage them after the fact.

They bring technical knowledge, lived user experience insights, and a collaborative mindset to the table. That’s how you get lasting results—not just legal coverage, but a stronger, more inclusive digital presence.

Conclusion: The Smart Path to Lasting Compliance

If you’re navigating legal pressure because of an inaccessible website, it’s important to act quickly—but also wisely. Legal teams play a role, yes, but true ADA compliance requires more than legal documents and advice. It takes technical expertise, accessibility remediation services, and a long-term plan that goes beyond checking boxes.

The right partner doesn’t just help you respond to a lawsuit—they help you prevent the next one by making your website genuinely usable for everyone. That means fewer legal risks, stronger user trust, and a better experience across the board.

At 216digital, we specialize in real solutions—not just legal responses. From WCAG audits and code-level fixes to usability testing and ongoing monitoring, we help you build and maintain a site that works for everyone.

Schedule an ADA briefing with our accessibility team today to get clear, honest guidance on what your site needs, what’s at risk, and how to move forward confidently. Let’s make your compliance efforts count—for your users and your business.
Greg McNeil

June 4, 2025

Legal Compliance

Accessibility, Accessibility Remediation, Accessibility testing, ADA Compliance, WCAG, Web Accessibility, Web Accessibility Remediation, Website Accessibility

Is Manual Accessibility Testing Worth the Time?

Deadlines move fast. Automated accessibility tools promise faster. It’s no surprise many dev teams lean on them—especially when stakeholders are asking, “Are we compliant yet?” Tools like WAVE and Lighthouse give quick answers, clean reports, and a reassuring sense of progress.

But here’s the part too many teams miss: automated testing only tells part of the story. The code might check out, but what about the actual experience? Can someone using a screen reader complete a purchase? Can a keyboard user navigate a modal without getting stuck? These are the kinds of issues that don’t show up in automated scans—but absolutely show up in real life.

If your goal is to build a product that’s not just technically compliant, but genuinely usable and defensible, manual accessibility testing needs to be part of the process. It’s the only way to uncover what automation can’t: nuance, clarity, and usability in the real world.

In this article, we’ll unpack the value of manual testing, where automated tools fall short, and how a smart hybrid approach gives you better results—and better protection.

What Is Manual Accessibility Testing?

Manual accessibility testing is the hands-on process of evaluating a digital product’s usability for people with disabilities—without relying solely on software. This might include:

Navigating with only a keyboard
Using a screen reader like NVDA, JAWS, or VoiceOver
Checking for color contrast by eye
Reviewing focus states and logical tab order
Testing real-world use cases (like filling out a form or completing a checkout process)

The goal is to simulate the experience of actual users with assistive technologies and identify barriers beyond code compliance.

The Appeal (and Limits) of Automated Testing

Automated accessibility tools like Lighthouse and WAVE have transformed developers’ identification of issues. They quickly scan code for missing alt text, incorrect ARIA roles, form labeling issues, and other violations of the Web Content Accessibility Guidelines (WCAG).

Automated testing is fast and repeatable. It’s ideal for:

Initial scans during development
Catching basic syntax errors
Setting up CI/CD integration for ongoing testing
Flagging regressions after code updates

But here’s the catch: automation can only detect around 25-35% of accessibility issues. The rest requires human judgment.

What Automated Tools Can’t Catch

Despite their efficiency, automated tools lack the context and empathy of human testing. Here’s what they consistently miss:

Keyboard Trap Detection: Tools may confirm that an element is focusable, but they won’t always detect when users get stuck in modal dialogs or custom components without a proper way to escape.
Screen Reader Usability: Only a human can determine if the screen reader output is logical, coherent, and meaningful in context. Just because a screen reader reads something doesn’t mean it makes sense to the user.
Visual Focus Indicators: Automated checkers might verify the presence of a focus style, but they can’t confirm if it’s visible or intuitive in a real-world interface.
Form Instructions and Error Messages: Does the screen reader clearly announce the error? Are instructions available before a user makes a mistake? Automation doesn’t evaluate the usability of the experience.
Color Contrast in Context: A contrast checker might say a color combination passes WCAG, but it doesn’t judge readability in real UI conditions (like against busy background images or gradients).
Meaningful Link Text: Tools can flag vague text like “click here,” but they don’t understand if a link in a sentence conveys context when read out of order.
Cognitive Load and Ease of Use: Only a human can evaluate whether a layout or interaction is intuitive for users with cognitive disabilities or limited dexterity.

In short, automation checks the code; manual accessibility testing checks the experience.

Why a Hybrid Approach Works Best

The smartest accessibility strategies combine the speed of automation with the nuance of manual testing. Here’s how they complement each other:

Task	Best Method	Why
Catch missing alt attributes	Automated	Fast and reliable for simple HTML validation
Ensure meaningful alt descriptions	Manual	Context is required for accuracy
Validate keyboard navigation	Manual	Humans can detect trap states, confusing order
Check color contrast ratios	Automated	Useful for quick scanning
Judge visual clarity of focus states	Manual	Only human vision can determine visibility
Spot WCAG syntax violations	Automated	Efficient, especially with CI/CD tools
Confirm screen reader compatibility	Manual	Required for usability assurance
Test form completion and feedback	Manual	Critical for real-world workflows

This hybrid approach is not only more accurate—it’s also more defensible in legal contexts. Suppose you’re remediating a site for ADA compliance or preparing for WCAG conformance claims. In that case, you need evidence that your digital experience has been tested by real users or testers simulating those users.

Real-World Example: Checkout Accessibility

Let’s say you’re working on an e-commerce site. An automated test might scan your cart and checkout pages and report:

100% form elements are labeled
Contrast ratios are within limits
No ARIA roles are missing

Looks good.

But a manual tester might uncover:

The shipping address form doesn’t announce errors with a screen reader
The “Apply Coupon” button can’t be reached with the keyboard alone
The payment section’s field focus jumps around unexpectedly
The screen reader reads the price table in a confusing order

These are real barriers that impact sales—and wouldn’t be flagged by automation.

Manual Accessibility Testing Doesn’t Have to Be Time-Consuming

Yes, manual testing takes time. But it doesn’t have to grind your project to a halt.

Here’s how teams can streamline the process:

Integrate manual accessibility testing in sprints. Assign accessibility checks to QA or dev team members alongside other functional testing.
Use assistive tech simulators early. Even five minutes with VoiceOver or NVDA on a new feature can reveal major issues.
Focus on high-impact areas. Prioritize navigation, forms, modals, and anything tied to conversions or essential tasks.
Document patterns. Once you’ve tested common components (like dropdowns, date pickers, etc.), reuse them instead of rebuilding.

And most importantly—train your team. A developer with basic screen reader skills and a solid understanding of WCAG can identify more issues in five minutes than a tool might catch in five hours.

The Long-Term Payoff

Manual accessibility testing isn’t just about checking a compliance box—it’s about protecting your users, your brand, and your bottom line.

Benefits of a hybrid testing strategy include:

Fewer false positives and rework
Better user experience for everyone
Reduced legal risk and stronger compliance
Improved SEO and discoverability
Greater confidence in product quality

When teams understand what to test, how to test it, and why it matters, accessibility becomes a natural part of the development workflow—not an afterthought.

Bridging the Gap Between Code and Experience

So—is manual accessibility testing worth it?

Without question. Automated tools are great for speed, consistency, and catching the basics, but they can’t see the experience through a user’s eyes. Manual accessibility testing brings in that essential layer of human judgment, helping your team uncover issues that really affect usability—especially for people navigating with assistive technologies.

When you pair automation with real-world testing, you’re not just building a site that passes checks—you’re creating something that works better for everyone. It’s a smarter, more resilient way to approach accessibility, especially as legal expectations grow and user expectations rise even faster.

Curious what that could look like for your team? Schedule an ADA briefing with 216digital. We’ll walk you through our Phase 2 real-world remediation services—designed to help you go beyond code checks and build accessibility that holds up in practice, not just on paper.

Greg McNeil

May 15, 2025

Testing & Remediation

Accessibility, Accessibility Remediation, Accessibility testing, manual audit, Manual Testing, Web Accessibility, Web Accessibility Remediation

How Often Should You Audit Your Website for Accessibility?
You’ve already put in the effort to make your website accessible—and that’s no small thing. But accessibility isn’t something you fix once and forget. As your site evolves, even small changes can introduce new issues. That’s where regular check-ins come in. A web accessibility audit helps you catch problems early, stay aligned with current standards, and keep your site working for everyone.

So how often should you audit your site to maintain that progress? The answer depends on what’s changing—and when. In this article, we’ll break down the key moments when an audit makes sense, the risks of letting things slide, and how ongoing monitoring can help you stay ahead.

Why Web Accessibility Audits Are Critical

A web accessibility audit reviews your website’s design, code, and content to identify barriers that could make it hard—or even impossible—for people with disabilities to use your site. These audits typically test against the Web Content Accessibility Guidelines (WCAG) standards, the ADA (Americans with Disabilities Act), and other regulations.

The risks of not auditing regularly are real for small to midsize businesses. Over the past few years, digital accessibility lawsuits have skyrocketed. In 2024 alone, more than 4,000 web accessibility lawsuits were filed under the ADA—and many of those targeted businesses that were unaware they had an issue.

The cost of defending even a small ADA lawsuit can easily reach tens of thousands of dollars, not to mention the damage to your brand’s reputation. Proactive audits help you spot and fix issues early, keeping your business protected and your customers happy.

When Should You Audit Your Website for Accessibility?

While accessibility should be baked into your website maintenance plan, certain milestones require a full web accessibility audit.

1. After a Website Redesign or Major Update

If you’ve recently rebranded, relaunched, or significantly redesigned your site, it’s critical to schedule a full accessibility audit. Even small navigation, layout, or feature changes can unintentionally introduce new barriers. Testing right after major updates ensures you catch and fix issues before customers encounter them—and before a potential lawsuit arises.

2. Before Launching New Features or Products

Rolling out a new e-commerce section? Adding a chatbot? Introducing video content or online booking? Before new features go live, a web accessibility audit should be part of your quality assurance checklist.

New code, third-party integrations, and interactive tools can create accessibility gaps. Testing pre-launch helps ensure all users can interact with the new elements, no matter what device or assistive technology they’re using.

3. Annually (at Minimum)

Even if your site hasn’t changed much, accessibility standards, best practices, and legal expectations evolve over time. Conducting a comprehensive web accessibility audit at least once a year ensures your site complies with current WCAG standards (currently WCAG 2.1 and moving toward 2.2) and applicable regulations.

Think of it like an annual checkup for your digital presence: it’s much easier and cheaper to maintain accessibility than to fix major problems down the road.

4. After User Feedback or Complaints

If a customer or visitor flags an accessibility issue, that’s a signal to audit right away—not just the problem area but the entire site. User feedback is invaluable because it often reveals real-world issues automated scans might miss. Addressing concerns quickly shows that your business takes accessibility seriously and is committed to serving all users.

5. When Laws or Guidelines Change

New accessibility laws, updates to WCAG standards, or changes in court interpretations can raise the bar for compliance. For instance, the Department of Justice recently released new guidance for web accessibility under Title II of the ADA. When legal standards shift, a fresh audit can make sure you’re aligned with the latest requirements.

Why Ongoing Monitoring Matters

While annual or event-based audits are critical, they’re not enough. Websites are dynamic—they grow, change, and update constantly. New products, marketing campaigns, and blog posts can all introduce accessibility problems over time.

That’s where ongoing accessibility monitoring comes in.

At 216digital, we developed a11y.Radar, a proactive monitoring service that continuously scans your site for accessibility issues. a11y.Radar doesn’t replace manual audits (human expertise is still key!), but it acts as an early warning system—catching errors before they snowball into bigger problems.

With a11y.Radar, you can:
- Receive real-time alerts about accessibility regressions
- Track ongoing improvements
- Maintain continuous WCAG compliance
- Reduce your risk of surprise lawsuits
This approach helps you move from a reactive stance (“fix it after a lawsuit”) to a proactive one (“prevent lawsuits by staying accessible”).

The Cost of Skipping Regular Web Accessibility Audits

Many small to midsize businesses skip regular accessibility audits because of perceived costs or time commitments. But the truth is, not auditing can cost far more.

Ignoring accessibility can lead to:
- ADA lawsuits and expensive legal settlements
- Court-ordered website remediation under tight (and expensive) deadlines
- Loss of customers who can’t use your site
- Negative publicity and damage to your brand’s reputation
- Higher remediation costs later, compared to maintaining accessibility from the start
Investing in regular audits and monitoring is like insurance for your website—and your business future.

How 216digital Can Help You Stay Compliant

At 216digital, we specialize in helping businesses of all sizes navigate the world of web accessibility with confidence. Our phased approach includes:
- Risk Mitigation Audits: A focused first-pass audit to quickly catch and fix high-risk issues.
- Real World Accessibility Audits: Deep manual testing with screen readers, keyboard-only navigation, and assistive technologies to find real-world barriers.
- Ongoing Monitoring with a11y.Radar: Continuous scanning and reporting to help you maintain compliance and stay ahead of risks.
We believe accessibility isn’t a one-time project—it’s an ongoing commitment. That’s why our services are designed to be flexible, scalable, and tailored to your business needs.

Whether starting from scratch, redesigning your website, or needing help managing compliance over time, 216digital can help you build and maintain a site that works for everyone—and protects your business simultaneously.

Keep Progress on Track with Confidence

Accessibility is never truly finished—but that’s a good thing. It means you have an opportunity to keep improving, keep welcoming, and keep your business open to everyone. Staying compliant isn’t about chasing checklists—it’s about maintaining the trust you’ve already worked hard to earn.If you’re wondering whether now is the right time for your next audit, it probably is. A quick conversation can help clarify where you stand and what steps make sense next. Schedule a free ADA accessibility briefing with 216digital, and let’s keep your site moving forward—securely, inclusively, and confidently.
Greg McNeil

April 28, 2025

Testing & Remediation

Accessibility, Accessibility Audit, Accessibility testing, automated testing, manual audit, Manual Testing, Website Accessibility
What to Expect from an Accessibility Audit
Running a business is no small feat. Between managing daily operations, keeping customers happy, and staying on top of your digital presence, it’s easy to overlook something like web accessibility. But in today’s world, where more users rely on assistive technology to browse online, accessibility is no longer optional—it’s essential.

That’s where an accessibility audit comes in. It’s a smart, proactive step that helps you understand how well your website works for people with disabilities and where improvements are needed. It’s not just about avoiding legal trouble—it’s about creating a better experience for all your visitors.

Let’s break it down so you know exactly what to expect.

Why Accessibility Matters

Reaching Every Visitor

Web accessibility is about making sure everyone can use your website—no matter their ability. That includes people who rely on screen readers, keyboard navigation, or voice control, as well as those with visual, hearing, or cognitive challenges.

A more accessible site leads to:
- Better user experience
- Improved search engine visibility
- Increased customer trust
It’s a win for your users and your business.

Reducing Legal Risk

ADA-related lawsuits over inaccessible websites are on the rise, and many target small to mid-sized businesses. In fact over 67% of lawsuits in 2024 were targeting businesses with an annual revenue under $25 million or less.

These cases can be stressful and expensive—even if the issues weren’t intentional.

A professional accessibility audit helps you spot and fix issues early, protecting your business while showing your commitment to inclusion.

What Is an Accessibility Audit?

An accessibility audit is a full review of your website to find any barriers that might stop people with disabilities from using it. These barriers could be anything from missing image descriptions to forms that don’t work with a screen reader.

The audit is based on the Web Content Accessibility Guidelines (WCAG), which provide a clear set of standards for accessible web design. Following WCAG helps ensure your site meets legal requirements—and, more importantly, that it works for everyone.

The Accessibility Audit Process: Step-by-Step

Here’s what typically happens during a full accessibility audit:

Initial Consultation & Scope Definition

The process starts with a conversation. You and your audit team will review your website’s goals, user flows, and top-priority pages—like your homepage, checkout process, or contact form. This helps focus the audit on what matters most.

Automated Testing

Automated tools run quick scans to catch common issues like:
This is a great first step, but automated testing only catches part of the picture. That’s why manual checks are so important.

Manual Evaluation

Accessibility specialists then take a deeper look at your site. They’ll test things like:
- Can users navigate with just a keyboard?
- Are screen readers reading content in the correct order?
- Do buttons and links have clear, accessible labels?
Manual testing finds the issues that machines often miss—and ensures your site works for real people in real situations.

User Testing with Assistive Technology

In some cases, the team may bring in people who use assistive tools daily—like screen readers or alternative input devices—to test your site. Their feedback offers invaluable real-world insight that helps uncover problems no tool or developer could spot alone.

Documentation of Findings

Once testing is done, you’ll receive a report that includes:
- A list of all issues
- Where each problem exists
- The specific WCAG criteria it violates
- Visual examples and code references for clarity
This report serves as your roadmap to fixing issues efficiently.

Prioritization of Issues

Not all issues are created equal. The audit team will help you prioritize based on the following:
- How severe the issue is
- How many users it might impact
- Whether it poses a legal risk
This lets you address the biggest barriers first and build a smart action plan moving forward.

Remediation Recommendations

Finally, you’ll receive clear, actionable guidance for fixing each issue. These recommendations will be tailored to your site’s platform, content, and team capacity. Some fixes might be quick, while others may take more planning—but you’ll know exactly what to do and where to start.

What Happens After the Audit?

Implementing Fixes

After the accessibility audit, it’s time to put the findings to work. Your team—or a trusted partner like 216digital—can help implement those changes, making sure they align with best practices while preserving your brand’s design and functionality.

Team Training

To keep your site accessible over time, it helps to train the people who update it. That could mean a short session on how to use alt text or a checklist for adding new content. A little knowledge goes a long way in preventing future issues.

Ongoing Monitoring

Accessibility isn’t something you check off once and forget about. Websites are living things—they change, grow, and update over time. That means new accessibility issues can pop up without warning, especially as content is added or platforms evolve.

That’s why regular monitoring is key. Running periodic scans, reviewing key pages, and staying alert to new barriers helps you maintain accessibility long after the initial audit. Tools like a11y.Radar, 216digital’s ongoing monitoring service, are designed to make this easier. It quietly keeps tabs on your site, flags issues early, and helps ensure your site stays in line with accessibility best practices—without the need for constant manual checks.

Your Website’s Future Just Got Brighter

A professional accessibility audit gives you more than just a report—it gives you peace of mind. It’s a smart, future-focused way to protect your business, improve your site, and welcome every visitor who comes your way.

At 216digital, we specialize in helping small to mid-sized businesses make sense of accessibility. Our expert-led audits, clear documentation, and hands-on remediation support make the process easy to follow and effective to implement. We help you go beyond compliance—to a website that’s truly inclusive.

If you’re ready to create a better experience for everyone and reduce your legal risk, let’s talk. A more accessible site isn’t just better for users—it’s better for business.
Greg McNeil

April 15, 2025

Testing & Remediation

Accessibility, Accessibility Audit, Accessibility testing, automated testing, manual audit, Web Accessibility, Website Accessibility
How 216digital Makes Accessibility Remediation Simple
If you’re a small or mid-sized business owner, you’ve probably heard stories about other businesses getting hit with ADA (Americans with Disabilities Act) web accessibility lawsuits. Often, these lawsuits come out of nowhere, catching website owners by surprise. You might not even know what you did wrong, why your site was targeted, or how to fix it. It’s frustrating, and it’s scary. Even if you haven’t faced a lawsuit yet, you could be worried about your level of risk. Nobody wants a legal headache—especially not when you’re already juggling everything else that goes into running a business.

Here at 216digital, our goal is to change the conversation around web accessibility. We help small to mid-sized businesses protect themselves from costly accessibility lawsuits while also making websites more inclusive for everyone. Instead of quick fixes that only look good on the surface, we focus on lasting solutions through real accessibility remediation. By partnering with us, you’re not just avoiding legal trouble—you’re also improving every visitor’s experience on your site. Good access equals good business.

In this article, we’re going to break down what web accessibility actually means, how our services work, and why our people-focused approach sets us apart from companies that might rely on short-term, fear-based tactics. We’ll also show you how to schedule a free ADA briefing so you can gain clarity on your level of risk and figure out the next steps to make your site welcoming to all.

What Is Web Accessibility, Really?

Understanding the Basics

The term “web accessibility” can feel intimidating if you haven’t delved into it before. But when you boil it down, it’s quite straightforward: web accessibility means designing and updating your website so that people with disabilities can use it just as smoothly as everyone else. This includes visitors who use screen readers, rely on keyboard navigation, need larger text, or have other accessibility requirements.

Accessibility Helps Everyone

Making a site more accessible often has bonus benefits for everyone. For example, clearer website structure can improve your overall user experience, boost your SEO (search engine optimization), and make your site more user-friendly across different devices. In other words, meeting accessibility standards isn’t just about legal risk—it’s also about creating a smoother experience for all your visitors. That’s why accessibility remediation is such a critical part of a business’s digital strategy.

The Problem: Why Lawsuits Are Happening

Why the Legal Risk Is Growing

Over the past few years, courts have increasingly treated websites as “places of public accommodation,” meaning they fall under rules that require them to be accessible to people with disabilities. This has led to a spike in legal actions against businesses—some well-intentioned (from people who genuinely can’t access certain sites) and others more opportunistic, aiming to force quick settlements.

Proactive Prevention with Remediation

Either way, if your website has accessibility barriers, you could end up with a lawsuit or a demand letter. That often means paying lawyer fees, making sudden updates to your site under intense time pressure, and dealing with stress you never saw coming.

At 216digital, our approach is all about preventing these problems before they happen. Through comprehensive accessibility remediation, we don’t want you to face that unexpected expense or crisis moment. Instead, we want to set you up for success by making sure your site meets recognized accessibility standards in a thorough, sustainable way.

How 216digital Helps You Meet Accessibility Standards

1. Risk-First Approach: Stop Lawsuits Before They Start

When you bring us on board, we don’t just run a quick scan of your site and hand you a list of potential problems. A quick list is a start, but it doesn’t actually fix anything. Instead, we take a risk-first approach. We identify the areas of your site most likely to trigger a lawsuit and tackle them right away. This rapid response significantly reduces your potential exposure.

From there, we proceed through the rest of your site, ensuring all content and functions align with trusted accessibility standards. That way, you’re not left vulnerable to new complaints popping up in the future. That’s the difference between surface-level adjustments and meaningful accessibility remediation.

2. Full WCAG Implementation (The Gold Standard for Accessibility)

If you’ve done even a little reading on accessibility, you’ve likely seen mention of WCAG (Web Content Accessibility Guidelines). Judges, lawyers, and advocacy groups generally refer to WCAG 2.1 for determining whether a site is accessible. These guidelines cover areas like color contrast, text size, navigation, labels, and much more—essentially the nuts and bolts of a properly accessible website.

At 216digital, we don’t guess at what might be acceptable; we follow a systematic process to ensure your site aligns with WCAG 2.1 AA standards. We conduct thorough manual reviews along with automated checks to verify real-world accessibility, not just box-ticking. Our team’s hands-on accessibility remediation work results in a site that is recognized as accessible by the broader web community.

3. Ongoing Monitoring with a11y.Radar

A frequent misconception is that fixing accessibility barriers is a one-time job. In reality, websites are ever-evolving. You add new pages, adjust your site design, or change your content management system. Each of these updates can unintentionally introduce fresh barriers or break fixes you’ve made in the past.

That’s why we built a11y.Radar. It’s our specialized monitoring tool that consistently keeps an eye on your site, even after you’ve addressed the initial round of accessibility issues. a11y.Radar periodically checks if new problems have cropped up or if previously fixed areas have broken. With this in place, your accessibility remediation efforts stay intact, and you can relax, knowing you’re not being blindsided by hidden hurdles.

4. Hands-On Guidance and Support

Technical expertise is crucial, but we believe that easy-to-understand communication is just as important. Our team provides one-on-one support and guidance, answering questions you have about accessibility guidelines, legal implications, and the practical steps to ensure your site meets the right standards.
- Plain-Language Explanations: We won’t drown you in legal or tech jargon.
- Training Resources: If your developers or content team need training to maintain accessibility remediation practices, we’re happy to help.
- Personalized Assistance: Every website is different, so we don’t force you into a cookie-cutter solution.
We want you to feel confident about your site’s accessibility, not left in the dark about what’s happening behind the scenes.

Why We’re Different from Other Accessibility Companies

We’re Not Selling Fear—We’re Solving a Real Problem

Let’s be honest: lawsuits are a genuine risk, and the ADA is taken seriously in court. But 216digital’s mission is to educate you, not terrify you. We want to give you a clear understanding of what’s at stake and how you can proactively protect your business. Scare tactics aren’t our style. Instead, we rely on proven, professional accessibility remediation to resolve real issues.

No Overlays, No Shortcuts

Some companies push accessibility “overlays” that claim to magically solve every potential issue. While these might address a few surface-level features (like text resizing or color contrast toggles), they rarely fix deeper code-level or structural issues—and sometimes even introduce new difficulties.

At 216digital, our philosophy is to fix your site at the source. We go into the code and address each issue thoroughly. Yes, it’s more work. But the results are genuine and reflect real progress that stands the test of time. That’s the power of full-scale accessibility remediation.

We’re a Small Team That Cares

We’ve been around for more than 25 years. In that time, we’ve supported hundreds of businesses across industries, from e-commerce shops to local service providers. We know what it’s like to run a small or medium-sized business, and we treat your goals and concerns with respect. We’re also proud to say we’re a tight-knit crew. When you call us, you’ll speak to real people who care about your success—and who care deeply about getting your accessibility remediation right.

Ready to Talk? Let’s Schedule Your ADA Briefing

Worried your website might have accessibility barriers? Not sure if you’re at risk for a lawsuit? We offer a free ADA briefing to help you figure out your next move. It’s a no-pressure conversation where you’ll learn what’s really happening on your site and how we can help.
- Site Assessment: We take a basic look at your site to spot any glaring red flags.
- Risk Overview: We talk about possible risks that could leave you open to legal action.
- Options & Timeline: We lay out what solutions might look like, with a sense of how long and how much effort they might take.
We’re not here to push a sales pitch—just to share our expertise and help you make the best decision. If you decide to work with us, awesome! If not, at least you’ll walk away with a clear understanding of your situation and how to move forward.

If you’re ready to stop wondering about your site’s accessibility status and start taking proactive steps, reach out to schedule your free ADA briefing. We’ll explain everything you need to know in a straightforward, understandable way. Fill out our contact form below or schedule online today at 216digital.com/ada-briefing. We can’t wait to hear from you and show you how simple real accessibility remediation can be.
Greg McNeil

April 7, 2025

Testing & Remediation

Accessibility, Accessibility Remediation, Accessibility testing, automated testing, Web Accessibility, Web Accessibility Remediation, Website Accessibility

Why Accessibility Testing Belongs in the Sprint

Shift Accessibility Left: Early Planning Wins

1. Include Accessibility in User Stories

2. Define Acceptance Criteria

Build Accessibility into Design

3. Collaborate with Designers

4. Run Design Reviews

Develop With Accessibility in Mind

5. Use Accessible Components

6. Lint for Accessibility

7. Write Semantic HTML

Make Testing Part of the Flow

8. Automated Accessibility Tests

9. Manual Testing in Sprint

Retrospectives: Keep Improving

Tips for Getting Started (or Leveling Up)

Don’t Bolt It On—Build It In

Need Help Fitting Accessibility Into Your Workflow?

Start the Conversation About Agency Accessibility Solutions

Revisit It During Design Reviews

Build Accessibility into Development (Not After)

Post-Launch Is Just the Beginning

When Legal Risk Enters the Chat

Make Agency Accessibility Solutions the Default

Ready to Make Accessibility Part of Your Process?

What Does “Bolting It On” Look Like?

Accessibility Planning = Smart, Strategic Design

6 Stages Where Accessibility Belongs

1. Discovery and Strategy

2. UX and Visual Design

3. Content Creation

4. Front-End Development

5. Testing and QA

6. Launch and Maintenance

The Human Side of Accessibility

Common Pitfalls to Avoid

Why It Pays Off

No Ifs, Ands, or Bugs—Just Accessibility Plans

The Real Limitations of Automation Tools

What They Miss (And Why It Matters)

Why Real Testing Still Matters

The Kind of Issues Manual Testing Uncovers

What Custom Accessibility Audits Really Looks Like

Examples of Targeted Fixes

Keeping Accessibility on Track with a11y.Radar

Stay Ahead, Don’t Fall Behind

Why Visibility Increases Your Risk

The Real-World Consequences

Beyond Legal Advice: Why You Need Technical Support

What a Technical Accessibility Partner Does

Accessibility Isn’t Obligation—It’s Opportunity

What Automated and Manual Testing Miss

Why User Testing with People with Disabilities Is the Game-Changer

Planning Your Accessibility User Testing Program

Define Clear Objectives

Build a Representative Participant Pool

Pre-Test Logistics and Respectful Setup

Running Meaningful and Inclusive Testing Sessions

Session Structure That Works

Ask Thoughtful, Open-Ended Questions

From Feedback to Action

Make It Part of Your Process

User-Tested, People-Approved

The Problem: Law Firms Handle Lawsuits—Not Code

Hidden Risk #1: You’ll Pay More for Less

Hidden Risk #2: The Fixes May Not Be Complete

Hidden Risk #3: No Plan for the Long Term

What Proper Accessibility Remediation Services Look Like

1. In-Depth Accessibility Audit

2. A Clear, Actionable Roadmap

3. Code-Level Fixes

4. Real-World Usability Testing

5. Documentation & Legal Support

6. Ongoing Monitoring

Why Accessibility Professionals Are the Better Fit

Conclusion: The Smart Path to Lasting Compliance

What Is Manual Accessibility Testing?

The Appeal (and Limits) of Automated Testing

What Automated Tools Can’t Catch

Why a Hybrid Approach Works Best