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  • Escape the Accessibility Audit Shopping Loop

    You probably know the pattern.

    A demand letter arrives, or leadership decides it is time to “do something” about accessibility. Your team sends out a few RFPs, collects quotes, and picks a vendor to run an accessibility audit. A long report lands in your inbox. There is a burst of activity… and then daily work takes over again.

    Months later, a redesign launches, a new feature goes live, or a new legal threat appears—and you are right back where you started. New quotes. New confusion. New pressure.

    That’s the accessibility audit shopping loop: chasing one-off audits that feel busy and expensive, but don’t actually create lasting accessibility or meaningful legal protection. It is not a sign that you are doing anything wrong. It’s a sign that the way our industry sells accessibility nudges you toward short-term reports rather than long-term results. You can absolutely break this pattern—but it requires rethinking what an “audit” is for, how you evaluate proposals, and how accessibility fits into your long-term digital strategy.

    Why a One-Off Accessibility Audit Falls Short

    An audit can be useful. It can show you where some of your biggest barriers are and help you start a serious conversation inside your organization. But when an accessibility audit is treated as a one-time project, it rarely delivers what people think they are buying.

    1. A Snapshot In a Moving World

    Your site isn’t still. New campaigns launch. Content changes. Forms get updated. Third-party tools are added. A report finished in March may be out of date by June.

    If your whole plan is “we will fix this report, and then we are done,” you are treating accessibility like a static task. In reality, it behaves more like security or performance. It needs regular attention.

    2. Reports Without a Real Path Forward

    Many teams receive thick PDFs packed with screenshots and WCAG citations. On paper, it looks impressive. In practice, it can be hard to use.

    Without clear priorities and practical examples, teams are left asking what to fix first, how long it will take, and who owns which changes. When those questions go unanswered, work pauses. Other projects win. Leadership starts to think accessibility is “too big” or “too costly,” when the real issue is that the report never turned into a plan.

    3. Gaps In Scope That Leave Risk Behind

    Some audits only look at a small set of pages. Others skip key journeys like checkout, registration, password reset, or account management. Some focus on desktop and treat mobile as optional. Many rely heavily on automated tools.

    On the surface, it may seem like you “covered the site.” But important user journeys and assistive technology use can remain untested. That means real people can still run into serious barriers, even while you hold a report that says you made progress.

    4. Little Connections To Real Users

    When the work is driven only by checklists, it is easy to miss how people with disabilities actually move through your site.

    A tool might say “Form field is labeled,” yet a screen reader user may still hear a confusing sequence of instructions. Keyboard users might tab through a page in a way that makes no sense. An audit that does not consider real user journeys and assistive technologies can help you pass more checks, but still leave key tasks painful or impossible.

    How to Read an Accessibility Audit Proposal

    Breaking the loop starts before you sign anything. The way you read proposals shapes what happens next. When a vendor sends a proposal for an accessibility audit, you should be able to see what they will look at, how they will test, and how your team will use the results.

    1. Look For a Clear, Meaningful Scope

    A strong proposal spells out which sites or apps are in scope, which user journeys will be tested from start to finish, which assistive technologies and browsers are included, and which standards they map findings to, such as WCAG 2.1 AA.

    If all you see is “X pages” or “Y templates,” ask how they chose them and whether those paths match your highest-risk flows, like sign-up, checkout, or account settings.

    2. Ask For Transparent Testing Methods

    You do not need to be an expert to ask good questions. How do you combine automated tools with manual testing? Do you test with real assistive technologies, such as screen readers and magnifiers? How do you check keyboard access, focus order, and error handling? Do you ever test with people who use assistive technology every day?

    You’re looking for a process that feels like real use, not just a tool report with a logo on top.

    3. Focus On What An Accessibility Audit Actually Delivers

    Do not stop at “You will receive a PDF.” Ask to see a sample. Look for a prioritized list of issues with clear severity levels, along with code or design examples that illustrate the problem and a better pattern. A simple remediation roadmap that points out where to begin—and options for retesting or spot-checks after fixes are in place—will help your team actually move from findings to fixes.

    If the deliverables section is vague, your team may struggle to turn findings into action later.

    4. Confirm Real, Relevant Expertise

    Ask who will do the work and what experience they have. Helpful signs include familiarity with your tech stack or platform, experience in your industry or with similar products, and a mix of skills: auditing, engineering, design, and lived experience with disability.

    You are choosing the judgment of people, not just the name on the proposal.

    Using Each Audit on Purpose

    The goal is not to stop buying audits. It is to stop buying them on autopilot.

    Pressure to “get an audit” usually shows up for a reason: legal wants evidence of progress, leadership wants to reduce risk, or product teams need clearer direction. Those are all valid needs—but they do not all require the same kind of work.

    Treat every new accessibility audit as a tool with a specific job. For example, you might use an audit to:

    • Validate a major redesign before or just after launch.
    • Take a focused look at a critical journey, like checkout or application submission.
    • Test how well your design system or component library holds up in real use.
    • Measure progress after a concentrated round of fixes.

    When you frame an audit around a clear question—“What do we need to know right now?”—it becomes one step in a longer accessibility journey instead of the entire plan. It also makes it easier to set expectations: an audit can confirm risks, reveal patterns, and guide priorities, but it cannot, by itself, keep a changing product accessible over time.

    Beyond the Accessibility Audit: Building Accessibility Into Everyday Work

    To truly escape the loop, audits have to sit inside a larger approach, not stand alone.

    1. Give Accessibility a Clear Home

    Start with ownership. Someone needs clear responsibility for coordinating accessibility efforts, even if the hands-on work is shared. That anchor role keeps priorities from getting lost when other projects get loud.

    2. Thread Accessibility Through Your Workflow

    Accessibility should show up at predictable points in your lifecycle, not just at the end:

    • Design and discovery: Bring in accessible patterns, color contrast, and interaction models early so you are not “fixing” basics right before launch.
    • Development and QA: Add simple accessibility checks to your definition of done and test plans, so issues are caught while code is still fresh.
    • Content and marketing: Give writers and editors straightforward guidance on headings, links, media, and documents so everyday updates stay aligned.

    Reusable, vetted components and patterns make this easier. When your design system embeds strong semantics, keyboard behavior, and clear focus states, every new feature starts on a stronger footing.

    3. Watch for Regressions Before Users Do

    Light monitoring—through tools like a11y.Radar, spot checks, or both—helps you catch problems between deeper reviews. Instead of waiting for complaints or legal notices to reveal a broken flow, you get early signals and can respond on your own terms.

    Over time, this turns accessibility from an emergency project into part of how you build and ship. The payoff is steady progress, fewer surprises, and better experiences for everyone who depends on your site.

    Stepping Off the Accessibility Audit Treadmill

    An audit still has a place in a healthy accessibility program. But it should not be the only move you make every time pressure rises.

    When you choose vendors based on clear methods and useful deliverables, question the idea that a single report will “make you compliant,” and build accessibility into daily work, you move from a cycle of panic and paper to a steady, durable program.

    At 216digital, we’re ready to help you transition from one-off accessibility audits to an ongoing, effective accessibility program. If you want to move beyond endless audit cycles and build accessibility into your digital products for good, contact us today to start your journey with expert support.

    Greg McNeil

    December 8, 2025
    Testing & Remediation
    Accessibility Audit, Accessibility testing, automated testing, manual audit, Web Accessibility, Website Accessibility
  • Building an Accessible Website on a Tight Timeline

    There is a particular kind of nervous energy that comes with a full rebrand and relaunch. The clock is loud. New visuals are on the way. Navigation is changing. Content is being rewritten, merged, or retired. Everyone is juggling feedback from leadership, stakeholders, and real users—all while trying not to break traffic or conversions.

    Under that pressure, it is easy to assume something has to give. Too often, accessibility is pushed into “phase two” or handed to a single champion to figure out later. But it does not have to work that way. With clear goals, reusable patterns, and honest feedback loops, you can ship a fast, stable, truly accessible website even when the deadline feels uncomfortably close.

    This article pulls from a real full rebuild on a compressed schedule: what helped us move faster, what we would adjust next time, and how to keep people and performance in focus as you go. Take what is useful, adapt it to your team, and use it to steady the next launch that lands on your plate.

    Start with Clarity, Not Wireframes

    When time is tight, vague goals turn into stress.

    Before anyone opens Figma or a code editor, pause long enough to write down what “launch” actually means:

    • “Must launch” goals
      The essential pieces: your new homepage, top-traffic templates, core conversion flows, and basic SEO hygiene like titles, descriptions, canonicals, and redirects.
    • “Should” and “Could” items
      Lower-traffic sections, seasonal content, and “it would be nice if…” features. These are valuable, but they belong in phases 2 or 3, not on the critical path.

    Then look at your pages with a bit of distance. Instead of a long list in a ticketing tool, create a small priority matrix that weighs:

    • How much traffic each page receives?
    • How much business value does it drive?
    • Which template family does it belong to (homepage → key landing templates → high-intent pages such as pricing, contact, or product flows)

    From that view, you can sketch a realistic path to launch. Design, content, and development no longer have to move in a straight line. If your base layout and components are stable, teams can work in parallel instead of waiting on each other.

    A few shared tools keep that picture clear for everyone:

    • One spreadsheet tracking pages, owners, components, status, and risks
    • A living IA map with redirects flagged
    • A short daily standup and a twice-weekly issue triage

    It sounds simple, but that shared map is often what keeps work grounded and your accessible website from getting lost inside a noisy project.

    Designing an Accessible Website from Components Up

    On a tight timeline, the design system becomes more than a style guide. It is how you create speed without letting quality slide.

    Rather than designing one page at a time, start with the building blocks you know you will reuse:

    • Hero sections
    • Split content blocks
    • Tab sets
    • Testimonial or quote blocks
    • Carousels or sliders
    • Form layouts, including error states and help text

    For each pattern, accessibility is part of the brief, not an extra pass at the end:

    • Keyboard navigation that follows a sensible order and shows a clear, high-contrast focus state
    • HTML landmarks—header, nav, main, footer—and headings in a clean hierarchy
    • ARIA only where native HTML cannot express the behavior
    • Color, type, and spacing tokens that meet WCAG 2.2 AA, so designers don’t have to check contrast on every decision.

    Some patterns are easy to get almost right and still end up frustrating people. Tabs, carousels, and accordions deserve extra time: arrow-key support and roving tabindex for tabs, visible pause controls for sliders, and aria-expanded states plus motion settings that respect prefers-reduced-motion for accordions.

    Each component gets a small accessibility checklist and a handful of tests. That might feel slower up front. In reality, it frees teams to move quickly later because they trust the building blocks under every new layout.

    Tooling That Gives Your Accessible Website Time Back

    When deadlines are tight, you want people solving real problems, not chasing issues a tool could have caught.

    Helpful habits here include:

    • Local linting and pattern libraries
      Linters for HTML, JavaScript, and ARIA catch common mistakes before a pull request is even opened. A component storybook with notes about expected keyboard behavior and states makes reviews quicker and more focused.
    • Automated checks in CI
      Your pipeline can validate HTML, identify broken links, verify basic metadata, generate sitemaps, and ensure images have alt text where they should.
    • Performance budgets
      Agree on reasonable thresholds for LCP, CLS, and INP. When a change pushes you over those limits, treat it as a real regression, not an item for “later.”

    After launch, continuous accessibility monitoring keeps an eye on real content and campaigns as they roll out. Tools like a11y.Radar helps you see when a new landing page, promo block, or plugin introduces a fresh set of issues, so your accessible website stays aligned with your original intent instead of drifting over time.

    Browser extensions and quick manual checks still matter. They are often where nuance shows up. But letting automation handle the repeatable checks means those manual passes can focus on judgment and edge cases.

    Redirects, Voice, and All the Invisible Decisions

    Relaunches tend to stir up every piece of content you have: long-running blog posts, support docs, landing pages, one-off campaign pages, and forgotten PDFs. How you handle that swirl directly affects real people trying to find what they need.

    Structurally:

    • Map each old URL to a new destination and set permanent redirects.
    • Validate redirects in bulk so you do not discover broken flows after users do.
    • Align internal links and breadcrumbs with your new IA so pathways feel more consistent and less random.

    For the words and media themselves, think about what it feels like to scan a page while using a screen reader, magnification, or a mobile phone in bright light:

    • Write alt text that explains the role of an image, not just what it looks like.
    • Add captions and transcripts where you can, especially for core video and audio.
    • Keep headings short and clear.
    • Use link text that tells people where they are going next.

    Right before you publish, do a quick sweep for titles, descriptions, open graph tags, canonicals, and analytics events. It is basic hygiene, but it protects the hard work you have put into the content itself.

    This is also where roles matter. Someone needs to own copy approval, someone needs to own accessibility checks, and someone needs to own analytics and SEO. Clear lanes keep decisions moving and protect the tone and clarity of the experience you are building.

    Turning Design Files into Real-World Performance

    At some point, everything leaves Figma and lands on real devices with real network constraints. That moment is where a site either feels light and responsive or heavy and fragile.

    A few choices make a big difference:

    • Plan how assets will travel from design to production: icon systems, responsive images with srcset and sizes, and modern formats where they help.
    • Keep CSS lean by shipping critical styles first and deferring the rest, rather than loading everything at once.
    • Be intentional with JavaScript. Lean on native controls when you can, split code where it makes sense, and defer non-essential scripts until after people can read and interact with core content.

    Before launch, run tests that look like your users’ reality, not just the best-case lab profile: mid-range devices, slower networks, busy pages. Watch not just the scores but how quickly the page feels usable.

    These choices shape how your accessible website feels in everyday use—how quickly someone can read an article, submit a form, or complete a checkout without fighting the page.

    QA Loops That Protect Real People

    QA is where all the decisions made along the way show up side by side. When time is short, it can be tempting to “spot check a few pages” and call it done. That almost always hides something important.

    A lightweight but focused plan works better:

    • A keyboard-only pass through each template type to confirm you can reach everything, see focus at all times, and escape any interactive element without getting stuck.
    • Screen reader checks using common setups—NVDA or JAWS with a browser on Windows, VoiceOver on macOS or iOS—especially on interactive components such as menus, tabs, and dialogs.
    • Mobile testing with zoom at 200% to confirm content reflows and tap targets are large enough to hit without precision.

    Add a regression sweep on your highest-traffic legacy URLs to make sure redirects, analytics, and key flows still behave as expected.

    When issues show up, prioritize them by impact, how often they are likely to surface, and how hard they are to fix. High-impact accessibility and performance bugs move to the front of the line. The goal is not a perfect spreadsheet of checks; it is protecting the people who will rely on this build every day.

    Ship Fast, Stay Accessible, and Don’t Go It Alone

    A fast relaunch does not have to be reckless. With clear priorities, solid components, supportive tools, and a few disciplined feedback loops, you can move quickly and still ship an accessible website that feels thoughtful and dependable.

    If you are planning a rebuild—or living through one right now—and want another perspective on your accessibility and performance posture, 216digital can help. Schedule an ADA briefing with our team. We will look at where you are, highlight risk areas, and outline practical next steps that respect your timeline and stack, so you can launch quickly and know your work is welcoming the people you built it for.

    Greg McNeil

    November 20, 2025
    Testing & Remediation
    Accessibility, Accessibility Remediation, Accessibility testing, automated testing, Web Accessibility Remediation, Website Accessibility
  • Cart Abandonment: The Silent Cost of Inaccessible Checkout

    If you’re responsible for an eCommerce checkout, you probably know the feeling: traffic looks healthy, people add items to their carts, and yet the numbers at the finish line never quite match the intent you can see earlier in the funnel. You fix the obvious bugs, streamline a few steps, experiment with payment options, and the needle moves—but usually not enough to fully account for the gap.

    It’s tempting to attribute the rest to “user behavior,” pricing sensitivity, or simple indecision. But a meaningful share of that loss is not hesitation at all. It’s customers who hit a barrier inside the flow—often a barrier created by inaccessible patterns—and simply cannot complete the purchase. In your analytics, those sessions still get categorized as cart abandonment. For the shopper, it feels less like they changed their mind and more like the checkout stopped cooperating.

    This article looks at that gap through the lens of accessibility: how small barriers in your checkout path quietly push people out, and how addressing them can reduce friction, improve completion, and recover revenue you’re already paying to acquire.

    The Hidden Cost of Inaccessibility

    Most dashboards tell a similar story: high abandonment rates, drop-offs at payment, and plenty of incomplete sessions. The data is clear; the underlying causes are not always visible.

    Globally, more than 70% of online carts never convert. Baymard’s research estimates that businesses could recover more than $260 billion in sales each year by improving usability and accessibility alone.That’s not a small optimization; it’s a massive opportunity.

    At a basic level, we call it cart abandonment when someone adds items and doesn’t check out. But that neutral phrase conceals a tougher reality: some portion of those “abandons” are people who wanted to buy and couldn’t, because the experience failed them at exactly the moment it mattered.

    When Barriers Replace Intent

    Consider a payment form where errors appear only as red text, with no programmatic association to the invalid field and no meaningful ARIA support. A screen reader user presses “Submit.” The page refreshes. There is no announcement, no clear cue, and no directional feedback—just silence. From their perspective, nothing happened, and the flow provides no recoverable path forward.

    Or take a tiny “I agree” checkbox with a narrow hit area that is difficult to activate with limited motor control—or, just as realistically, on a small phone while holding a coffee. Or a “Place order” button with low contrast that visually disappears into its background for users with low vision, glare, or reduced contrast sensitivity.

    In each case, the user’s intent has not changed; the interface has simply become uncooperative. The business loses the sale, and the customer leaves wondering whether this is a brand they can trust with future purchases. Your analytics show an exit, but they do not reveal the barrier that caused it.

    Your analytics show an exit. They don’t show the barrier that caused it.

    Why Cart Abandonment Isn’t Inevitable

    There’s a widespread belief that a large share of abandonment is “just how eCommerce works.” Some of it is: people price-compare, get distracted, or decide to wait for a promotion.

    But a measurable slice of cart abandonment has less to do with indecision and more to do with friction baked into the experience—friction that disproportionately impacts keyboard users, screen reader users, and customers relying on alternative inputs. When the flow requires guesswork, precision tapping, or visual-only cues, “abandonment” becomes the predictable outcome.

    Where Testing Usually Falls Short

    Inside most teams, checkout feels “fine.” You know the flow. You know where promo codes live and what the error messages mean. You’ve walked through the process so many times that the rough edges blur out.

    At the same time, audits of major eCommerce sites consistently find accessibility issues in the checkout path. The disconnect often comes from how testing is done:

    • Accessibility audits run only before big launches, if they run at all.
    • Tools like Lighthouse or WAVE are considered complete coverage.
    • Real users who rely on screen readers, keyboard navigation, or alternative inputs rarely test the flow end-to-end.

    From the team’s perspective, nothing is obviously broken. From some customers’ perspectives, the experience dead-ends halfway through.

    Once you’ve watched a handful of real users try to complete checkout with assistive tech, the abandonment rate stops feeling like a fixed “industry norm” and starts looking like something you can influence.

    Where Accessibility and Conversion Intersect

    Accessibility and conversion optimization are often treated as separate workstreams. In reality, they meet in the same details people rely on to get through checkout.

    Reduce the number of steps, and everyone has less to track. Make labels clear and persistent, and people make fewer mistakes. Keep tab order logical and visible focus always present, so keyboard users stop getting lost. Structure your DOM so that screen readers get the same hierarchy and messaging that sighted users see, and recovery from errors becomes possible.

    One Form, Two Experiences

    Take a simple shipping form. If the ZIP/postal code field isn’t properly labeled for assistive tech, a screen reader user might just hear “edit, edit, edit” as they move through the field. They’re guessing which field is which.

    Add a proper label, tie error text to the field with aria-describedby, and announce validation changes through an appropriate live region. Now that same user hears which field failed, why it failed, and what to do next.

    The code changes are small. The impact on that person’s ability to finish checkout is huge. Scale that mindset across every step, and you’re not just “more accessible”—you’ve made the whole flow more predictable and less stressful for everyone.

    The High Cost of Friction

    Research into checkout behavior surfaces the same reasons people leave over and over: unexpected costs at the last second, long or confusing flows, technical errors, totals that aren’t clear until the end. On the surface, it looks like generic UX cleanup.

    Underneath, many of those reasons connect directly to accessibility:

    • Long, branching flows are especially hard for users with cognitive disabilities or attention challenges.
    • Vague or visually isolated error messages fail everyone, and completely fail screen reader users if they’re not exposed programmatically.
    • Totals buried below the fold or styled with low-contrast text are easy to miss for users with low vision or on small screens.

    Turning the Funnel Into a Debugging Map

    This is where cart abandonment stops being an abstract KPI and starts behaving like a debugging map. That sharp drop at step three isn’t just “leakage”—it’s a signal that something there is harder than it should be.

    When you go into those high-friction spots and deliberately design for a wider range of people, you lower the barrier for everyone. Suddenly, more of the traffic you already paid for is able to finish the journey.

    The Perception Gap Between Teams and Shoppers

    From inside your organization, checkout likely feels straightforward. You’ve tested it on staging. You know the happy path. You know where the “Apply coupon” link is hiding and that the primary action is always that big button in the bottom corner.

    How It Feels to Shoppers

    For a new user—especially someone navigating with assistive tech—the same flow can feel very different.

    In some cases, designers hide the coupon field behind a hover interaction that keyboard users never trigger. Elsewhere, a form error may appear as a small line of red text at the top of the page, with no announcement—leaving screen reader users unaware that anything went wrong. And sometimes, the “Place order” button is excluded from the tab order entirely, making it impossible to reach without a mouse.

    Each of those decisions makes sense in isolation. Together, they add confusion. Enough confusion, and the easiest option is to abandon the attempt—and cart abandonment climbs again.

    What You Learn From Watching Shopper Usage

    Analytics will tell you where people drop. They won’t tell you that a missing focus state or an unannounced error was the last straw.

    Sitting in on a session where someone uses a screen reader, keyboard-only navigation, or voice control to move through your checkout is often eye-opening. Suddenly, the rough edges you’ve learned to ignore become impossible to unsee. And you walk away with a clear list of fixes.

    Building Accessible Checkouts That Convert

    You don’t have to start over to make a meaningful difference. A practical first step is to stop treating accessibility and usability as separate reviews. Look at both at the same time, in the same flow.

    Run the “Three Ways” Test

    One simple sanity check: run your own checkout three ways—mouse, keyboard only, and with a screen reader (even if you’re not an expert user).

    Pay attention to:

    • Where focus jumps somewhere unexpected.
    • Where you lose track of where you are in the flow.
    • Where an error appears, but you’re not sure what went wrong or how to fix it.

    Start by tightening the fundamentals: give every input a clear label in the DOM, tie error messages directly to the fields they describe, and announce important live updates—such as validation results—in ways assistive technologies can detect and communicate.

    Simplify the Path

    Then look at the flow itself. Are you asking for more information than you actually need? Is guest checkout hidden behind account creation? Are you spreading related decisions across too many screens?

    Trimming unnecessary fields, making steps visible, and keeping the path short reduces cognitive load. Users feel less like they’re stepping into a maze and more like they’re following a clear route.

    Don’t Neglect Mobile

    On mobile, all of this matters even more. Check that buttons and tap targets are comfortably large and well spaced. Make sure essential actions aren’t clustered so tightly that users mis-tap under pressure. Confirm that autofill and voice input work as expected, given that your field markup is clean and consistent.

    These are not cosmetic tweaks. They’re the kinds of changes that remove specific blockers and let more people finish their orders without fighting the interface.

    Accessibility as a Conversion Strategy, Not Just Compliance

    Moving Beyond “We Have To”

    It’s easy for accessibility to get filed under “things we do to avoid legal risk.” In actual product work, it lines up directly with revenue.

    Many eCommerce leaders now say they believe accessibility best practices help reduce cart abandonment and improve overall performance. That belief isn’t theoretical; it comes from what teams see after they ship meaningful changes: more successful checkouts, fewer “it wouldn’t let me pay” support tickets, and more customers coming back because the experience was smooth.

    What It Signals to Customers

    An accessible checkout also sends a quiet but powerful signal about your brand. When people can move through the experience without wrestling the interface—no matter how they navigate—they’re more likely to trust you with the next purchase, and the one after that.

    Because your site and stack will keep evolving, accessibility shouldn’t be a one-off initiative. It belongs alongside performance, reliability, and UX as something you measure, tune, and revisit over time.

    Closing the Gap Between Click and Confirm

    More often than not, cart abandonment isn’t about disinterest. It’s about something getting in the way—a form that’s harder to use than it needs to be, an error that doesn’t quite make sense, a button that’s easy to miss.

    Looking at checkout through an accessibility lens gives you a way to tune those rough spots. Small changes in form labels, error messages, and step-by-step navigation can make the experience easier and more predictable for users. When checkout feels straightforward and dependable, more shoppers are able to follow through on the intent they already had.

    If you’re ready to understand how accessibility is shaping your own conversion funnel, scheduling an ADA briefing with 216digital is a great next step. Our team will help you surface the barriers that are costing you customers and outline realistic ways to turn them into a smoother, more inclusive checkout experience.

    Greg McNeil

    November 13, 2025
    How-to Guides, Uncategorized
    Accessibility testing, add to cart, checkout, ecommerce design, ecommerce website, How-to
  • Is ChatGPT a Substitute for Web Accessibility Remediation?

    Is ChatGPT a Substitute for Web Accessibility Remediation?

    If you’ve worked in digital long enough, you’ve probably heard it: “Couldn’t we just use ChatGPT to fix the accessibility stuff?”

    It’s an honest question. The tools are impressive. AI can summarize dense docs, spit out code snippets, even draft copy that sounds decent. When you’re staring at a backlog with limited budget, “free and fast” feels like a gift.

    Here’s the truth: speed without understanding rarely saves time. ChatGPT is great at producing. What it isn’t great at is deciding. And web accessibility—the real kind, not just error cleanup—is full of decisions.

    So, while it can support web accessibility remediation, it can’t replace it. Because remediation isn’t just about fixing what’s broken; it’s about understanding why it broke and what the right fix means in the context of your design, your users, and your codebase.

    What Remediation Really Looks Like

    Real remediation is closer to detective work than to one-off development. You trace how a problem shows up in the interface, how it travels through templates, and why it keeps coming back.

    It starts with discovery—learning how the site is put together and where risky flows live, like checkout or account pages. Then comes testing, both automated and human, to catch what scanners miss: poor focus order, ambiguous instructions, unlabeled controls, shaky widget behavior.

    From there, you triage and translate findings into work your team can actually ship. You plan fixes, weigh impact and effort, and roll changes through your stack. Finally, you validate with real assistive tech—keyboard, screen readers, voice control—to confirm the fix is a fix for real people.

    AI can sit beside you for parts of that journey. It can help reason through code or rephrase unclear labels. But it can’t feel when something “technically passes” yet still fails a user. That kind of judgment is learned, not generated—and it’s why web accessibility remediation stays a human-led process.

    Where ChatGPT Earns Its Keep

    Used by someone who understands accessibility, ChatGPT is genuinely helpful. It’s fast at rewriting small markup patterns. It can unpack a WCAG success criterion in plain language. It can draft alt text you’ll refine, or outline starter docs a team will own.

    It’s also great for teaching moments: when a new dev asks, “Why ARIA here?” AI can frame the idea before a specialist steps in with specifics.

    Think of it as an eager junior colleague—useful, quick, and worth having in the room. Just don’t hand it the keys.

    The Problem of “No Opinion”

    Here’s where AI hits the wall: it has no sense of context and no opinion of its own.

    Accessibility isn’t a math problem. Two developers can solve the same issue differently—both valid on paper, one far more usable in practice. That judgment call is the job.

    Because ChatGPT predicts what looks right, it can sound confident and still be wrong: adding a <label> but leaving a placeholder that confuses screen readers; copying a title into alt and causing duplicate announcements; “fixing” contrast by nudging color values without checking the full component state.

    Some barriers simply require a human to decide. Take alt text, for example: ChatGPT can’t actually see what an image is, how it’s being used, or what role it plays in the design. It doesn’t understand whether that image conveys meaning or is purely decorative—and that context determines whether alt text is needed at all. Without that judgment, even the best AI guess risks being wrong for the user.

    When you’re fixing accessibility, “almost right” is often still wrong. And when someone asks you to show due diligence, “we asked a chatbot” isn’t a defensible audit trail for web accessibility remediation.

    The Hidden Cost of “Free”

    Teams that lean too hard on AI learn fast that “free” isn’t free.

    You spend hours double-checking output, rewriting prompts, and chasing new issues that didn’t exist before. Sometimes you even end up debugging phantom problems the model invented.

    Meanwhile, the real barriers remain. Automated tools and AI together tend to catch only a slice of what actually affects users; the messy, contextual stuff slips through.

    So the report looks cleaner, the error count drops, and real people still struggle. That’s not progress. That’s paperwork dressed up as progress—and it leaves risk on the table, which is the opposite of web accessibility remediation.

    Even if AI manages to correct every automated scan error, it won’t protect you from real exposure. We’re now seeing a clear shift in ADA litigation: most new lawsuits aren’t built on automated findings anymore. They’re targeting manual issues—things uncovered by human testing and user experience barriers—because that’s where easy wins live for plaintiff firms. So even if AI covers one base, it leaves another wide open—and that’s the one most likely to cost you.

    Why Human-Led Web Accessibility Remediation Still Matters

    When you bring in a team that lives this work, you’re getting far more than bug fixes—you’re gaining traction. Instead of chasing one-off errors, you start to see the larger patterns behind what keeps breaking and why.

    A strong remediation partner brings clarity to your roadmap by tying priorities to real user impact and legal risk. Their fixes hold up through redesigns because they focus on underlying causes rather than surface-level symptoms.

    There’s also the advantage of human validation—review that’s defensible, thoughtful, and grounded in actual user experience. With the right process, accessibility becomes part of everyday development instead of something bolted on at the end.

    That’s the real promise of web accessibility remediation: not perfection, but predictability you can trust as your site evolves.

    How to Use AI the Right Way (With Guardrails)

    AI belongs in the workflow. It just doesn’t belong in charge.

    Use ChatGPT to speed up work you already understand, not to make calls you can’t verify. Let it draft checklists, summarize long audit exports, or propose markup for a pattern you’ve already chosen.

    Then layer on what AI can’t do: manual testing, AT validation, and the human decision-making that turns “technically correct” into “genuinely usable.”

    With that guardrail, AI becomes an accelerator for web accessibility remediation, not a shortcut that creates rework.

    What You Actually Get from Professional Remediation

    When you bring in a team that lives this work, you’re getting far more than bug fixes—you’re gaining traction. Instead of chasing one-off errors, you start to see the larger patterns behind what keeps breaking and why.

    A good remediation partner helps you understand where to focus first by tying priorities to real user impact and legal risk. They deliver fixes that continue to hold up through redesigns because the underlying causes—not just the surface-level symptoms—are addressed.

    You also gain something automated tools can’t offer: human validation that stands up to scrutiny. And with the right team, accessibility becomes part of how your site operates going forward, rather than something added after the fact.

    That’s the real value of web accessibility remediation. It’s not about perfection—it’s about creating a level of predictability you can trust as your site evolves.

    AI Doesn’t Make Judgment Calls—People Do

    ChatGPT is a powerful tool. It can teach, inspire, and save time—but it can’t care. Accessibility is about care: for users, for quality, for inclusion.

    AI can suggest the “how.” People understand the “why.” And perhaps most importantly, AI can’t shield you from the kinds of lawsuits that automation no longer catches.

    If your team is experimenting with AI and you want to make sure it helps instead of hurts, start with a conversation. Schedule an ADA briefing with 216digital. We’ll show where AI fits safely, where human oversight is non-negotiable, and how to build a plan that keeps your site open to everyone.

    That’s web accessibility remediation done right—fast where it can be, thoughtful where it must be.

    Greg McNeil

    November 10, 2025
    Testing & Remediation
    Accessibility Remediation, Accessibility testing, AI-driven accessibility, automated testing, Web Accessibility Remediation
  • Can Free Tools Handle Accessibility Monitoring?

    Can Free Tools Handle Accessibility Monitoring?

    You’ve finished remediation. The worst barriers are gone, and your team takes a well-earned victory lap. A few weeks later, though, a plugin gets updated, marketing adds a third-party widget, a dev ships a “harmless” CSS tweak—and suddenly a button loses its visible focus style, a modal traps keyboard users, and checkout errors stop announcing to screen readers.

    That’s how the web works: a website is a living system. Content, components, dependencies, and integrations are always in motion. And it doesn’t take a major redesign to break something important—sometimes a “quick fix” is all it takes to undo months of good work.

    That raises the question: Is it enough to lean on free browser tools for occasional spot checks, or is it time to invest in accessibility monitoring that gives you steady, ongoing confidence?

    In this guide, we’ll compare both paths—cost, coverage, reliability, risk, and effort. We’ll also share a hybrid approach that many teams prefer and show how a11y.Radar (216digital’s monitoring solution) helps you protect the remediation you’ve already paid for while keeping team workload predictable.

    Why Ongoing Accessibility Monitoring Matters (Even After You “Pass”)

    Think of accessibility like security, uptime, or SEO: you don’t check once and call it done—you maintain it. After remediation, your site is in a good place. But change is constant, and those changes often show up in small, easy-to-miss ways, such as:

    • A new banner, analytics script, or carousel has been added to a key template.
    • A cookie-consent update that quietly alters focus management or timing.
    • A styling tweak that shifts color contrast or live-region behavior.

    Many issues don’t show up on the surface. They appear when people actually interact with your interface—opening a menu, submitting a form, tabbing through a dialog, or switching filters. The more ways people can move through your site, the more opportunities there are for something to break without anyone noticing right away.

    Why You Can’t Rely on Users (Or Automation) Alone

    As your site grows, so does the number of templates, content authors, and embeds. Every new piece is another opportunity for a regression. Relying on users to report problems means you’ll hear about them late, and often in a very public way. At the same time, you already know that meaningful issues in mature audits usually need human judgment; automation alone can’t replicate a real person moving through real flows.

    Monitoring isn’t about chasing scores. It’s a way to catch small cracks early, before they turn into costly gaps that affect both user experience and your team’s time.

    Free Browser Tools: What Are They and Where They Fall Short

    You already know the classics, like Google Lighthouse in Chrome DevTools. They’re fast, free, and helpful, and they absolutely deserve a place in your process.

    These tools shine in moments like:

    • Running checks during development or PR review to catch obvious misses such as missing alt text, ARIA misuse, or color-contrast problems.
    • Iterating on a single component or template where quick, page-level feedback keeps improvements moving.

    In those contexts, it’s easy to run Lighthouse on a single page, surface immediate issues, and point engineers straight to the right fixes.

    Where Free Web Accessibility Tools Fall Short

    The challenge comes when you try to stretch these tools beyond what they were designed to do. Page-by-page checks don’t give you site-wide visibility, automated drift detection, or a sense of how issues are spreading across templates. Most free scans don’t simulate realistic user journeys—checkout, sign-up, multi-step forms—so serious interaction problems can stay hidden. You also don’t get alerts, historical trends, or reports to show what’s getting better or worse over time.

    On top of that, the signal can be noisy. Some findings are low impact or turn out to be false positives, while other high-impact problems never surface at all without human testing. Free tools are fantastic tactical helpers, but they aren’t a complete plan for accessibility monitoring at scale.

    The Hidden Costs of “Free”

    “Free” starts to look expensive once you factor in the time your team spends and the risk your organization carries.

    Manually scanning individual pages doesn’t scale well as your catalog, blog, or application grows. Over time, consistency slips, and gaps appear between what you intend to check and what actually gets checked. Without any alerting, a broken label or focus trap can sit unnoticed for weeks, frustrating users and quietly hurting conversions.

    Risk and False Confidence

    A green Lighthouse score can also create a false sense of security. It doesn’t cover complex interactions or conditional content, and it can’t guarantee that every critical flow is usable with assistive technology or only a keyboard. Meanwhile, if a barrier exists when a user needs to complete a task, “we thought we were compliant” won’t help much in a legal or reputational crisis.

    The Retrofit Tax

    There’s also the retrofit tax to consider. The longer a bug lives, the more it costs to fix—especially when it becomes part of a shared design system or depends on a third-party script. A helpful gut-check is this: if a critical flow broke tonight, how would you know—and how quickly could you respond?

    What Paid Accessibility Monitoring Adds That Free Tools Can’t

    A professional monitoring platform isn’t just “more scans.” It’s a system designed to help keep your site accessible over time, even as everything around it changes.

    Instead of manually spot-checking individual URLs, automated site-wide crawls scan your core templates and priority pages on a schedule. When a regression appears—maybe a template shifts, a new blocker arrives, or a dependency change breaks a pattern—the platform can surface that change quickly with contextual checks and alerts, so the right people hear about it while the issue is still small.

    Turning Findings Into Action

    Dashboards and trend lines turn those scans into something you can act on: you see what’s improving, what’s slipping, and where to focus next, with numbers you can share in reports. Integrations with tools like Jira or GitHub let you turn findings into tickets, assign owners, and track SLAs just like any other quality work. At the same time, an audit trail and documentation give you a record of what was found, when, and how it was resolved—valuable for compliance, procurement, and legal conversations.

    Scaling Without Burning Out Your Team

    Most importantly, a paid accessibility monitoring approach scales with you. As content and complexity grow, the system keeps up without burning out your developers, turning panicked fire drills into a more predictable subscription and a steadier workflow.

    A Practical Way to Decide: Budget, Scale, Confidence

    You don’t have to choose between “only free” or “only paid.” Many teams blend both, matching their approach to their personal constraints.

    If your site is small, built on a limited set of templates, and doesn’t change very often, you may find that free tools plus periodic professional audits are enough—especially if your legal exposure is relatively low and you can plan for a full review once or twice a year.

    On the other hand, if you’re working with a medium or large site or application, have frequent releases and many contributors, or maintain complex flows like checkout, applications, or authenticated account areas, the calculus changes. Higher-risk environments—enterprise, healthcare, finance, public sector—often need more confidence, along with leadership-level reporting and accountability, and that’s where continuous accessibility monitoring becomes hard to ignore.

    Why a Hybrid Strategy Often Wins

    A hybrid strategy often gives the best of both worlds. Free tools stay in the development workflow to support dev speed: run Lighthouse and similar tools during builds and code reviews to catch obvious misses early. Accessibility monitoring then sits underneath as a safety net, catching drift, regressions, and wide-impact issues across the site. Because everyone—from product managers to executives—can see how things are trending, accessibility becomes a shared responsibility, not a side project.

    Think of it like uptime: you still write resilient code, but you also run monitoring so you know when something fails.

    a11y.Radar: Ongoing Accessibility Monitoring, Minus the Guesswork

    After helping hundreds of organizations remediate, we built Accessibility Radar (a11y.Radar) at 216digital to address the problems that show up after the fixes are shipped and celebrated.

    a11y.Radar runs recurring crawls aligned to WCAG 2.2 (and ready for future updates), so your coverage keeps pace with current standards instead of freezing at the moment your audit was completed. When something that used to pass starts to fail, regression alerts let your team know quickly, often before users ever notice an issue. An issue dashboard surfaces severity and trends, so you can prioritize the highest-impact work first instead of chasing every minor flag with the same urgency.

    How a11y.Radar Works Day to Day

    You can also focus directly on key user journeys—checkout, forms, account areas, and other revenue or mission-critical flows—so the scenarios that matter most to your business are watched closely. Workflow integrations mean that findings don’t live in yet another silo; they move into the tools your dev and QA teams already use, via tickets, email, or exports. Context-aware guidance then points teams toward actionable fixes instead of leaving them to interpret raw scanner output alone.

    Human Expertise and Real-World Impact

    Behind the data is practitioner expertise. You benefit from specialists who spend their days fixing accessibility barriers, not just reading reports. a11y.Radar is human-first by design: it supports the judgment calls automation can’t make and keeps people focused where they add the most value. The result is simple but powerful—you’ve already paid to remediate; now Radar helps you keep that investment working in the background, day after day.

    For example, an e-commerce team wrapped up remediation in Q1. By Q2, a marketing embed introduced an off-screen focus trap on mobile filters. Lighthouse runs on individual pages, which looked fine because no one opened the filter drawer during checks. a11y.Radar flagged the regression within 24 hours as part of a scheduled crawl. The team patched the component that same week, preventing a dip in conversions and a wave of support tickets. Because monitoring caught it early, the fix took hours—not weeks.

    How to Choose Your Monitoring Setup (and Whether You Need One)

    Use this list to map your situation and make a confident choice:

    1. Site size & complexity
      • How many unique templates and components?
      • Do you lean heavily on third-party scripts or embeds?
      • Are there complex flows such as checkout, onboarding, applications, or donations?
    2. Update frequency
      • How often do you deploy?
      • How many non-dev authors can publish or update content (marketing, merchandising, HR, communications)?
    3. Team capacity
      • Do you have in-house accessibility expertise?
      • Can dev and QA dedicate consistent time to triage and fixes?
    4. Risk tolerance
      • What is the cost if a key task is inaccessible for a week?
      • Are you in a regulated or contract-sensitive space?
    5. Budget philosophy
      • Do you prefer a predictable subscription, or are you comfortable with unpredictable “hot-fix” costs and potential legal exposure?
    6. Evidence & accountability
      • Do stakeholders want monthly trends, audit trails, and measurable progress?

    How to Interpret Your Answers

    If most of your responses fall into the low-complexity, low-velocity, and low-risk range, you’ll probably do well with free tools supported by periodic audits. In that scenario, it may still be worth lightly monitoring your most important templates, but you probably do not need full-scale automation.

    When you start to see a mix of medium and high scores—especially around risk, complexity, or how fast you release—continuous monitoring becomes far more valuable. It can help you catch issues earlier, reduce last-minute fire drills, and lower the chances of an expensive surprise.

    If your answers land somewhere in the middle, a blended approach often works best: use free tools during development, then layer on a11y.Radar to watch the full site in the background and alert you when something slips.

    FAQs: Common Questions About Accessibility Monitoring

    If Lighthouse gives me a high score, am I good?

    It’s a positive signal, but not a guarantee. Scores don’t validate complex interactions, dynamic states, or multi-step flows.

    Can’t we just train employees better?

    Training helps a lot, and you should invest in it—but embeds, plugin updates, and code changes still happen. Monitoring catches the issues that training can’t fully prevent.

    WHow fast will monitoring pay for itself?

    YOften, the first caught regression—such as a broken checkout label, a focus issue in a form, or a contrast change in a primary call-to-action—saves enough support time, lost conversions, or rework to cover months of the subscription.

    Do we still need manual testing?

    Yes. Complex interactions and edge cases still need human eyes. Monitoring reduces the overall manual volume and helps focus human effort where it matters most.

    Remediation Makes You Compliant—Accessibility Monitoring Keeps You There

    You’ve already done the hard part: remediation. Now it’s about protecting that work.

    Free tools like Lighthouse belong in every developer’s toolbox and should be used often. But on a website that changes weekly—or daily—free spot checks alone won’t provide the continuous, site-wide assurance your users and your stakeholders truly need.

    A thoughtful strategy anchored by a11y.Radar gives you that kind of assurance: automated crawls, actionable alerts, trends over time, and an audit trail that holds up under scrutiny. It lowers stress, preserves developer bandwidth, and—most importantly—keeps your experience welcoming and usable for everyone.

    If you’d like help choosing the right mix for your site and want to see how a11y.Radar fits into your reality, let’s schedule an ADA briefing with 216digital. We’ll map your risks, walk through a practical setup, and build a plan that keeps accessibility strong and sustainable over the long term.

    Greg McNeil

    October 23, 2025
    Web Accessibility Monitoring
    Accessibility, Accessibility monitoring, Accessibility testing, web accessibility monitoring, Website Accessibility
  • Consultants or Automated Platforms: What’s Right for You?

    Consultants or Automated Platforms: What’s Right for You?

    Making a website accessible isn’t always a straight path. There are sleek platforms that can scan every page in minutes, and seasoned consultants who can spot problems no algorithm would catch. Each offers value—but in very different ways.

    The challenge isn’t choosing which one is “better.” It’s knowing when to rely on quick automated checks and when your site needs the nuance only human expertise can provide. Getting that balance right can turn accessibility from a one-time project into a lasting part of how your site works.

    What Automated Platforms Do Well

    Automated accessibility platforms are essentially software tools that scan your site for compliance issues. Think of them as always-on monitors quietly running in the background. They can:

    • Scan your site regularly to flag new problems as they appear
    • Track your accessibility performance over time
    • Send alerts when something changes

    They’re fast, efficient, and cost-effective. Within minutes, they can show you where your site stands and give you a benchmark to measure progress. For many organizations, this kind of real-time insight is reassuring—especially after an initial round of accessibility improvements. Automated tools can help ensure new issues don’t creep in unnoticed.

    But while they’re powerful, they’re not perfect. automated platforms can catch many surface-level problems, like missing alt text or low-contrast color pairings. What they can’t do is understand the human experience of using your site. They don’t know if your navigation makes sense to someone using a screen reader, or whether form instructions are clear enough to avoid confusion. For those nuanced judgment calls, human expertise is essential.

    The Role of Accessibility Consultants

    Accessibility consultants offer something no machine can: experience, context, and human perspective. They don’t just tell you what’s broken—they explain why it matters and how to fix it in a way that fits your real-world workflows.

    A good consultant will:

    • Conduct thorough audits that go far beyond automated scans
    • Identify root causes, not just symptoms
    • Guide your team through remediation with practical, achievable steps
    • Provide training so you can build accessibility into your process in the future

    Consultants also bring critical legal and standards knowledge to the table. They stay on top of evolving regulations and know how guidelines like WCAG apply to your specific industry or audience. That insight can help you minimize legal risk while also creating a more welcoming experience for users with disabilities.

    In other words, they look at the big picture—something an automated tool can’t do.

    Why Consultant-Led Remediation Should Come First

    One of the most common missteps organizations make is starting with an automated platform before any human-led remediation. On paper, it seems logical: run a scan, see what’s wrong, and start fixing. But in practice, this often backfires.

    Automated scans can return long lists of issues—some legitimate, some false positives, and many without clear instructions for resolution. Without expert guidance, it’s easy to spend hours chasing the wrong problems or applying “fixes” that don’t actually help real users.

    Consultant-led remediation flips this process around for better results. Instead of reacting to a flood of automated alerts, you get a clear, prioritized plan from someone who understands both the technical and human aspects of accessibility. They focus on foundational issues first, ensuring the fixes are meaningful and sustainable.

    Once that groundwork is in place, automated platforms become incredibly useful. They act like a safety net, helping you maintain the progress you’ve made.

    Think of it like building a house: you wouldn’t install a security system before the walls are up. The system is valuable—but only once the structure is solid.

    When Automated Platforms Make Sense

    After you’ve remediated your site with the help of a consultant, automated platforms can become a valuable part of your ongoing strategy. Websites are living, changing systems. Every content update, plugin installation, or design tweak carries the potential to introduce new accessibility barriers.

    An automated platform helps you stay ahead of those problems by catching them early. They’re instrumental when:

    • You publish new content frequently
    • You’re rolling out design changes or new features
    • You want to show good-faith efforts with regular monitoring reports
    • You need an affordable way to keep watch between consultant reviews

    Used this way, automated tools act as a maintenance system. They can’t replace human testing, but they can help keep your site healthier between more in-depth reviews.

    How to Decide What’s Right for You

    Choosing between consultants and automated platforms becomes much easier once you know where you are in the accessibility journey.

    Starting from scratch? Bring in a consultant first. Their guidance will help you build a solid foundation and avoid the guesswork that leads to costly mistakes.

    Working through remediation? Stay the course with consultant-led support. Automated scans can muddy the waters here, flagging noise instead of what really matters.

    Site already in good shape? That’s the moment to add an automated platform. Let it keep an eye on new changes while consultants check in periodically for deeper reviews.

    For many organizations, the most effective approach is a blend of both—just in the correct order. Human expertise lays the groundwork. automated platforms help you maintain it.

    The Long-Term Payoff

    Web accessibility isn’t a box you check off once—it’s a long-term commitment. But it’s one that pays off in measurable ways: stronger legal compliance, broader audience reach, improved usability, and greater trust from customers and clients.

    Consultants give you the strategy, expertise, and training to start on solid ground. automated platforms give you the ongoing monitoring to protect that investment.

    When used together, they create a sustainable system. You get the precision of expert audits and the efficiency of automated monitoring. This balance reduces risk, improves user experience, and keeps you aligned with evolving standards as they change over time.

    Human First, Automation Second

    Choosing between consultants and automated platforms isn’t really about picking one over the other—it’s about knowing how they fit together. Automated tools can keep watch over the details, but it takes human expertise to build the kind of foundation that lasts.

    Start by getting that solid groundwork in place with a consultant-led audit and remediation. Once your site is truly accessible, an automated platform can help you keep it that way—quietly catching issues before they become problems.

    If you’re ready to map out what that first step should look like, schedule an ADA briefing with 216digital. It’s a chance to talk through where your site stands, what’s needed to meet compliance, and how to build a long-term plan that keeps accessibility on track.

    Greg McNeil

    September 17, 2025
    Testing & Remediation
    Accessibility, Accessibility Remediation, Accessibility testing, automated scans, automated testing, consultants, Web Accessibility, Web Accessibility Remediation, Website Accessibility
  • What Is a VPAT and Why It Matters

    What Is a VPAT and Why It Matters

    Accessibility in technology is about making sure everyone can use digital products, including people with disabilities. It is not only the right thing to do but also a legal requirement for many organizations. When companies create websites, software, or online tools, they need a clear way to show how accessible those products are.

    One common tool for this is called a VPAT, or Voluntary Product Accessibility Template. A VPAT is not a stamp of approval. It does not mean a product is perfect or fully compliant. Instead, it is a clear report that explains how a product meets accessibility rules. In this guide, you will learn what a VPAT is, who needs one, and how to fill it out so others can understand your product’s accessibility.

    What Is a VPAT?

    The Voluntary Product Accessibility Template is a standard form used to explain how accessible a digital product is. It was first created in 2001 by the Information Technology Industry Council to help vendors follow Section 508 of the Rehabilitation Act. Section 508 is a U.S. law that says technology used by federal agencies must be accessible to people with disabilities.

    Since then, the VPAT has grown to cover more rules. Today, it is used to report on Section 508, the Web Content Accessibility Guidelines (WCAG), and the European accessibility standard called EN 301 549. The latest version is VPAT 2.4, with VPAT 2.5 beginning to be used as well.

    When a VPAT is filled out, it becomes what is called an Accessibility Conformance Report (ACR). This report is a guide for buyers and procurement teams. It is important to remember that a VPAT is not a certificate. It is simply a trusted format for sharing accessibility information in a way that can be compared, reviewed, and acted on.

    Who Needs a VPAT?

    VPATs are most often needed by companies that sell to the federal government. Under Section 508, all technology purchased by federal agencies must be accessible. Contractors, vendors, and SaaS providers working with these agencies are expected to provide a VPAT.

    But VPATs are not just for federal buyers. State and local governments, universities, and organizations that receive federal funding may also require them. Increasingly, private companies are asking for VPATs before making a purchase.

    For vendors, creating a VPAT shows more than compliance. It proves they value inclusivity and transparency. In competitive markets, that can make a difference. Buyers want to work with partners they can trust, and a clear VPAT signals that accessibility is part of your process—not an afterthought.

    Which VPAT Version Should You Use?

    There are several versions of the VPAT. The right one depends on who will read it.

    • Section 508 version: Used in the United States for federal customers.
    • EU version: Designed for the European market.
    • WCAG version: Focused only on WCAG guidelines.
    • INT version:  Includes all three standards and is best for global companies.

    Most U.S. vendors working with federal agencies use the Section 508 version. Companies with international customers often choose the INT version because it covers multiple standards at once, helping them meet different buyers’ needs with a single report.

    Core Elements of a VPAT

    A VPAT or ACR has a few main sections:

    • Basic Product Details: Name, version, description, date of evaluation, and contact information for the person or team who did the review.
    • Accessibility Standards: The rules used in the evaluation, such as WCAG 2.1 or Section 508.
    • Testing Methods: How the product was tested, whether through manual checks, automated tools, or by using assistive technology like screen readers.
    • Conformance Table: The most important part of the VPAT. Each entry lists the accessibility requirement, shows the level of support, and provides remarks or explanations.

    The conformance levels include:

    • Supports: The product meets the requirement.
    • Partially Supports: The product meets it in some areas but not all.
    • Does Not Support: The product fails to meet the requirement.
    • Not Applicable: The requirement does not apply to the product.

    The remarks section explains the details, such as what works well, what does not, and whether improvements are planned.

    Tips for Filling Out a VPAT

    When filling out a VPAT, accuracy matters. Accessibility is rarely a simple yes or no. If a product only partly meets a requirement, that should be explained. Avoid vague answers like “supports with exceptions” without details.

    The report should be based on real testing. Use manual reviews, automated scans, and assistive technology to see how the product performs. In the remarks, point to real examples, such as how a screen reader reads an image or how easy it is to navigate with a keyboard.

    It is also important to make the VPAT itself accessible. Use headings, clear tables, and proper formatting so people who use assistive technology can read it.

    The VPAT should be updated often. Products change with new features and fixes, and the VPAT needs to reflect those changes. Always include the date and product version so readers know the information is current.

    Finally, be honest. If something does not meet the requirement, say so and explain what you are doing to fix it. Buyers will respect openness more than silence.

    Why VPATs Matter Beyond Legal Compliance

    VPATs are not just about following the law. They also provide real benefits. Buyers can compare different products more easily. Vendors show they care about accessibility and all their users. Organizations reduce risk by having a clear record of their accessibility work.

    In the end, VPATs help build trust. They show that accessibility is a real part of product design and not just an afterthought.

    Closing Thoughts

    A VPAT turns accessibility testing into a structured report that is easy to understand. It is not a certification and does not claim a product is perfect. Instead, it shows accountability and provides buyers with useful information.

    Any organization that offers digital products should see a VPAT as part of an ongoing journey toward accessibility. It is not just about winning contracts but about building products that work for everyone.

    If you want help creating a VPAT, understanding the standards, or making sure your documentation is accurate, 216digital can guide you through the process. We are ready to help with clear, practical advice so you can move forward with confidence.

    Greg McNeil

    August 19, 2025
    Testing & Remediation
    Accessibility Audit, Accessibility testing, custom accessibility audits, manual audit, Manual Testing, VPAT
  • How to Fit Accessibility Testing Into Your Sprint

    Agile development thrives on fast, iterative progress—and that can make accessibility feel like a hurdle rather than a habit. But accessibility testing doesn’t have to slow you down. In fact, when baked into your sprint process from the outset, accessibility becomes a natural part of your workflow—reducing rework, enhancing code quality, and safeguarding your organization from legal risk.

    This guide walks through how to integrate accessibility testing into your Agile sprints without sacrificing speed or innovation. With the right approach, inclusive design becomes a team-wide mindset—and a competitive advantage.

    Why Accessibility Testing Belongs in the Sprint

    Accessibility testing helps ensure your website or app can be used by people of all abilities, including those who rely on screen readers, keyboard navigation, voice recognition, and other assistive technologies.

    Leaving accessibility checks until the end of a project—or worse, after launch—often leads to expensive remediation and a poor user experience. Worse, you could face lawsuits for failing to meet standards such as the Web Content Accessibility Guidelines (WCAG) or U.S. laws, including the ADA and Section 508.

    Agile teams are already built for continuous improvement. By incorporating accessibility testing into your sprints, you:

    • Catch issues earlier when they’re cheaper to fix
    • Avoid bottlenecks during QA
    • Improve design clarity and usability for everyone
    • Demonstrate a commitment to inclusivity and compliance

    Let’s break down exactly how to make this work in practice.

    Shift Accessibility Left: Early Planning Wins

    To integrate accessibility testing into a sprint, it needs to begin before the sprint starts.

    1. Include Accessibility in User Stories

    Start by writing user stories with accessibility in mind. Instead of:

    As a user, I want to submit a form so I can sign up for updates.

    Add accessibility context:

    As a screen reader user, I want to submit a clearly labeled, keyboard-navigable form so I can sign up for updates.

    This keeps accessibility visible to the entire team and sets the tone for inclusive features from day one.

    2. Define Acceptance Criteria

    Each user story should include accessibility-related acceptance criteria, such as:

    • All buttons must be focusable via keyboard.
    • Form fields must include visible and programmatically associated labels.
    • Error messages must be conveyed visually and via ARIA alerts.

    These criteria guide both developers and testers—and reduce ambiguity when it’s time to validate.

    Build Accessibility into Design

    Accessibility testing is often easier when designs are inclusive from the start.

    3. Collaborate with Designers

    Designers should use accessible color contrast, readable font sizes, logical tab order, and meaningful icon labels. Review early wireframes and prototypes against WCAG standards—ideally with tools like Stark or Figma plugins for accessibility.

    4. Run Design Reviews

    Hold accessibility-focused design reviews during planning or refinement. Spotting issues before development starts saves everyone time. Flag problems like insufficient contrast, unclear buttons, or missing focus indicators.

    Develop With Accessibility in Mind

    Your dev team is the frontline for accessibility. Setting clear expectations and tools helps them move fast without sacrificing inclusion.

    5. Use Accessible Components

    Encourage developers to use pre-tested accessible components or frameworks. For example, use accessible modal libraries that manage focus trapping and ARIA attributes out of the box.

    6. Lint for Accessibility

    Incorporate linters like eslint-plugin-jsx-a11y to catch common accessibility mistakes in code. This provides near-instant feedback—right inside the developer’s editor.

    7. Write Semantic HTML

    Encourage the use of native HTML elements like <button>, <label>, and <nav> over custom divs and spans. These elements carry built-in accessibility benefits and reduce the need for ARIA workarounds.

    Make Testing Part of the Flow

    Testing for accessibility isn’t a separate track—it’s part of sprint validation, just like functional testing.

    8. Automated Accessibility Tests

    Automate what you can using tools like WAVE or Lighthouse. These tools catch issues like missing alt text, ARIA misuse, or low contrast—before code merges.

    Run them as part of your CI pipeline, so broken accessibility fails the build just like broken code.

    Important Note: Automated tests only catch ~30% of WCAG issues. Manual testing is still essential.

    9. Manual Testing in Sprint

    Manual checks don’t need to wait for final QA. During development or code review:

    • Test keyboard-only navigation
    • Use a screen reader (like NVDA or VoiceOver) to verify flows
    • Check page headings and tab order for clarity

    Spread these tasks across the team so it’s not all on QA or accessibility specialists.

    Retrospectives: Keep Improving

    Agile is all about continuous learning. Use retrospectives to talk about what worked—and what didn’t—with accessibility during the sprint.

    Questions to consider:

    • Did we include accessibility in all relevant stories?
    • Were any accessibility bugs pushed to a future sprint?
    • Are our automated tools giving useful results?

    Use this feedback to tweak your workflow, tooling, or documentation.

    Tips for Getting Started (or Leveling Up)

    If you’re new to accessibility testing in sprints, keep it simple and scale up over time. Here’s a roadmap to get started:

    1. Pick one or two automated tools to run in dev and CI.
    2. Train your team on basic WCAG principles—especially designers and frontend devs.
    3. Set clear accessibility goals in your Definition of Done (e.g., no critical issues, passes keyboard navigation).
    4. Assign shared responsibility—accessibility isn’t just the QA team’s job.
    5. Start tracking accessibility debt just like tech debt. Tackle it bit by bit.

    For teams already doing accessibility work, the next step might be:

    • Formalizing a test plan
    • Adding assistive tech testing
    • Bringing in real users with disabilities for feedback

    Don’t Bolt It On—Build It In

    Too often, accessibility is treated as an afterthought—an item saved for the backlog or a separate “phase.” But that’s a recipe for stress, rework, and risk.

    When you incorporate accessibility testing into your sprint cycle, it becomes routine—not reactive. You don’t have to choose between speed and inclusion. You get both.

    And the benefits go beyond compliance. You build better products, open your brand to more users, and reduce friction for everyone.

    Need Help Fitting Accessibility Into Your Workflow?

    At 216digital, we specialize in helping Agile teams bake accessibility into every phase of the sprint cycle. From audits and remediation to training and ongoing support, our team ensures your products are not only compliant—but more usable and inclusive by design.

    Ready to build accessibility into your sprint?

    Let’s talk. Schedule a consultation today.

    Greg McNeil

    July 23, 2025
    Testing & Remediation
    Accessibility, Accessibility Audit, Accessibility Remediation, Accessibility testing, automated testing, Web Accessibility Remediation, Website Accessibility
  • When Should Agencies Talk to Clients About Web Accessibility Solutions?

    If you’re running a small to mid-size digital agency, you’re used to juggling a lot. Creative direction, project management, client communications, SEO strategy, user experience—the list goes on. And somewhere in that mix, web accessibility often gets lost in the shuffle.

    Not because it isn’t important. But because it’s not always obvious where it fits. Should you bring it up during the proposal phase? Wait until design reviews? Or tackle it after launch if an issue comes up?

    Here’s the thing: the best time to introduce agency accessibility solutions isn’t “someday.” It’s early. Really early. And the earlier you bring it into the conversation, the easier it becomes to integrate—not just for your client, but for your team, too.

    Let’s walk through how accessibility fits naturally into each phase of your process—and how to talk about it in a way that builds trust and positions your agency as a smart, forward-thinking partner.

    Start the Conversation About Agency Accessibility Solutions

    Accessibility belongs in the earliest conversations you’re having with a client—ideally, during discovery or project planning. When you’re already talking about audience personas, site goals, and technical scope, you’re laying the groundwork for how the entire site will function. This is the perfect opportunity to ask questions like:

    • “Do any of your users rely on assistive technology like screen readers or voice navigation?”
    • “Are there any compliance requirements or accessibility goals we should be aware of?”
    • “Have you ever received feedback from users about accessibility challenges?”

    These questions show your client that you’re thinking holistically about their audience. More importantly, you’re helping them see accessibility as a core part of usability and performance—not just a legal concern.

    Pro move: include accessibility as a dedicated line item in your proposals. Whether it’s a basic audit, foundational best practices, or a plan for ongoing improvements, showing it in writing reinforces that it’s not optional or extra—it’s essential.

    Revisit It During Design Reviews

    Design is often where accessibility either starts strong—or goes sideways.

    Color palettes, typography, button sizes, spacing—all of these choices affect users with low vision, motor impairments, or cognitive conditions. If you wait until development to flag issues like poor contrast or illegible fonts, you’ll either eat the cost of rework or risk pushing an inaccessible product live.

    Instead, build in design checkpoints where agency accessibility solutions are part of the feedback loop. Help clients understand how design decisions translate to real-world usability. For example:

    • A gorgeous but pale color scheme might look sleek on a high-end display, but disappear for users with low vision.
    • Overly custom cursors or animations may cause issues for people with cognitive sensitivities or motion triggers.
    • Fonts without clear letterforms can reduce readability for users with dyslexia or processing disorders.

    You’re not just protecting the project from costly changes later—you’re showing the client that good design and accessible design aren’t mutually exclusive. They’re one and the same.

    Simple framing tip: “When we design with more users in mind, we increase engagement and reduce support friction. It’s a win for everyone.”

    Build Accessibility into Development (Not After)

    By the time you hit development, things are moving fast—templates are being coded, features implemented, content loaded. This is where your accessibility groundwork either holds or starts to crack.

    Make sure your dev team is on board with basic accessibility practices: semantic HTML, proper heading structure, image alt text, and keyboard-friendly components. These aren’t just nice to have—they’re baseline standards.

    And keep your client in the loop, even if you’re not getting deep into technical details. It builds confidence to say:

    “We’re coding with accessibility in mind—clean structure, screen reader compatibility, and keyboard navigation all included. If we run into any areas that need custom attention, we’ll flag them and talk through next steps.”

    This is also a good time to set expectations around scope. Interactive elements, third-party plugins, or advanced UI components might require extra time to test or fix. It’s better to raise those flags now than scramble after launch.

    And yes, it’s still a great place to talk about your agency accessibility solutions and how they support long-term site performance and compliance.

    Post-Launch Is Just the Beginning

    A successful launch doesn’t mean your work is done—and when it comes to accessibility, it often signals the start of new conversations.

    This is when real users interact with the site. It’s also when clients might hear from a frustrated customer, an internal stakeholder with a disability, or worse—receive a demand letter related to ADA compliance.

    If you’ve already laid the foundation, your client is more likely to come back to you, not panic-Google another vendor.

    Stay proactive. Offer optional post-launch agency accessibility solutions like:

    • Quarterly accessibility reviews
    • Ongoing monitoring
    • Manual and automated testing
    • Remediation support and training for content editors

    Even light support here builds long-term trust and positions your agency as a reliable, growth-minded partner.

    Key message to share: “Accessibility isn’t a one-and-done task. As your site evolves, we’re here to make sure it continues to work for everyone.”

    When Legal Risk Enters the Chat

    Sometimes, accessibility becomes a priority only after a client gets a legal scare. It’s not ideal—but it’s increasingly common.

    In the U.S., accessibility lawsuits have surged in recent years, many of them targeting small and mid-size businesses. And many of those cases are driven by law firms looking for fast settlements, not actual user advocacy.

    If a client comes to you in a panic, your role is to stay calm and solutions-oriented. Let them know:

    • You’ve handled situations like this before.
    • You can help them assess the site’s current status with a thorough audit.
    • You’ll work with them to document a remediation roadmap.
    • You have trusted partners (or in-house experts) who can assist if the legal stakes escalate.

    Your ability to guide them through this process—not with fear, but with structured, proven agency accessibility solutions—can turn a stressful moment into a stronger long-term relationship.

    Helpful tone: “You’re not the first to face this, and you’re not on your own. Let’s take smart steps together.”

    Make Agency Accessibility Solutions the Default

    Ultimately, accessibility should be a standard part of how your agency delivers quality websites—not a surprise line item or reactive fix.

    By talking about agency accessibility solutions early and revisiting them often, you’re helping clients:

    • Avoid costly legal issues
    • Reach broader audiences
    • Improve overall usability and performance
    • Build reputations as inclusive, thoughtful brands

    You don’t have to be an accessibility expert on day one. But you do need to know when—and how—to start the conversation.

    Because accessibility isn’t just good practice. It’s good business. And it shows that your agency isn’t just building websites—you’re building experiences that work for everyone.

    Ready to Make Accessibility Part of Your Process?

    At 216digital, we help agencies like yours turn accessibility into a strategic advantage. From audits to remediation, monitoring to team training, we offer flexible solutions that scale with your projects and support your client relationships.

    Schedule an ADA briefing with 216digital, and let’s make every build a little more inclusive—together.

    Greg McNeil

    June 27, 2025
    Testing & Remediation
    Accessibility, Accessibility Audit, Accessibility testing, agency accessibility solutions, digital agency, Website Accessibility
  • Build Accessibility In, Don’t Bolt It On

    A brand-new website can feel polished and future-proof—right up until someone with a screen reader runs into a dead-end menu or a keyboard user can’t tab past the hero banner. Suddenly the “finished” project is back on the operating table, costing hours (and budget) you’d already spent elsewhere.

    When accessibility planning is woven into the first brainstorm—alongside color palettes, user flows, and content themes—those last-minute scrambles disappear. Decisions get crisper, code stays cleaner, and every visitor, regardless of ability, enjoys the same smooth path through your pages.

    Think of accessibility less as decorative trim and more as the blueprint that holds the whole structure together. Start with it, build on it, and you’ll launch faster, spend less, and welcome more people from day one.

    What Does “Bolting It On” Look Like?

    Many organizations treat accessibility like a retrofit. The site is already built, the design is approved, and the content is live. Only then does someone say, “Wait—what about screen reader support? What about color contrast? What if this form can’t be used with a keyboard?”

    Now you’re in damage control. Fixing accessibility issues post-launch can require rewriting code, redesigning components, and delaying updates. Even worse, you may be stuck with baked-in barriers that are difficult or costly to correct. For example:

    • Rebuilding menus that were designed without keyboard navigation in mind
    • Rewriting interactive components that don’t support screen readers
    • Replacing an entire color palette because contrast ratios fail WCAG

    Accessibility planning means thinking about inclusion as you sketch wireframes, select a CMS, or build your first component. It means your developers write semantic HTML, your designers test color contrast before finalizing a palette, and your content creators write with clarity and structure.

    When accessibility planning is part of the DNA of your project, you get better results—faster and with fewer surprises.

    Accessibility Planning = Smart, Strategic Design

    Now imagine the opposite scenario: your team is starting a new project or redesign. Right at the beginning, you ask:

    • Who are our users, and what diverse needs do they have?
    • Are we designing this interface to be usable without a mouse?
    • Can our color and font choices work for users with low vision or dyslexia?
    • Are we writing alt text for images, and using descriptive link text?
    • Is this form easy to complete using assistive technology?

    These questions don’t slow you down. They guide your decisions from the ground up.

    Accessibility planning means thinking about inclusion as you sketch wireframes, select a CMS, or build your first component. It means your developers write semantic HTML, your designers test color contrast before finalizing a palette, and your content creators write with clarity and structure.

    When accessibility is part of the DNA of your project, you get better results—faster and with fewer surprises.

    6 Stages Where Accessibility Belongs

    Here’s how to build accessibility into your process, stage by stage:

    1. Discovery and Strategy

    Before any code or design work begins, include accessibility planning as a strategic priority. Define your target users, including those with disabilities. Document accessibility goals and requirements as part of your project scope.

    Make accessibility a deliverable—not an afterthought.

    2. UX and Visual Design

    Design with inclusivity in mind. That means:

    • High contrast color palettes
    • Clear visual hierarchy
    • Large, legible typography
    • Components that look good and function well with assistive tech
    • Clear focus indicators and logical navigation

    Don’t assume visual design is just aesthetics—it impacts usability for everyone.

    3. Content Creation

    Content creators play a major role in accessibility planning. They should:

    • Use descriptive headings and meaningful subheadings
    • Write clear, concise link text (“Download the annual report” instead of “Click here”)
    • Provide transcripts or captions for audio and video
    • Write meaningful alt text for important images

    Training your content team on accessibility saves hours of rewriting down the road.

    4. Front-End Development

    This is where accessibility really comes alive. Developers should use:

    • Semantic HTML (correct use of <nav>, <button>, <label>, etc.)
    • ARIA labels only when needed—not as a shortcut for poor structure
    • Keyboard operability for all interactive elements
    • Logical tab order and skip navigation links

    Accessibility-friendly code isn’t just better for screen readers—it’s more resilient, scalable, and SEO-friendly too.

    5. Testing and QA

    Accessibility testing isn’t just automated. While tools like Lighthouse, or WAVE help flag obvious issues, real users and manual testing are critical.

    • Test with screen readers like NVDA or VoiceOver
    • Navigate your site using only a keyboard
    • Check forms for proper labels and error handling
    • Test responsiveness and zoom up to 200%

    Bring in users with disabilities if possible. Their feedback is irreplaceable.

    6. Launch and Maintenance

    Accessibility doesn’t stop at launch. It’s an ongoing effort. As you add new features or content, revisit your accessibility standards. Schedule regular audits. Monitor legal developments. Consider automated tools like a11y.Radar for early issue detection.

    The Human Side of Accessibility

    It’s easy to talk about accessibility in technical terms, but at its core, it’s about people.

    Think about someone using a screen reader to access your site. Or someone with motor limitations who can’t use a mouse. Or someone dealing with temporary impairments—a broken wrist, eye strain, or even just a noisy environment where audio isn’t practical.

    Building accessibility in from the start isn’t about compliance for its own sake. It’s about treating all users with dignity. It’s about believing that digital spaces should work for everyone, regardless of ability.

    Common Pitfalls to Avoid

    Even with good intentions, teams can fall into these traps:

    • Assuming accessibility is only the developer’s job: Accessibility is a shared responsibility across design, content, and engineering.
    • Waiting until the QA phase: Accessibility can’t be “tested in” at the end. It must be designed and developed.
    • Relying too much on overlays or plugins: Widgets don’t fix inaccessible code. In some cases, they create more problems than they solve.
    • Failing to document decisions: Keep a living accessibility checklist. It helps ensure continuity across teams and updates.

    Why It Pays Off

    Here’s what you gain when you build accessibility in from day one:

    • Faster development: Fewer reworks, cleaner code
    • Lower costs: Avoid costly redesigns and retrofits
    • Happier users: Better usability for everyone, not just people with disabilities
    • Improved SEO: Accessibility often overlaps with search best practices
    • Reduced legal risk: Stay ahead of ADA and state-level laws like Colorado HB 21-1110
    • Stronger brand reputation: Inclusion signals leadership and care

    Most importantly, you build a digital presence that welcomes, respects, and serves more people exactly like the web was meant to work.

    No Ifs, Ands, or Bugs—Just Accessibility Plans

    Accessibility doesn’t belong on a post-launch checklist or in a future phase that never quite gets prioritized. It belongs at the table from day one—when you’re mapping out user journeys, designing components, and writing your very first lines of code.

    By making accessibility planning a core part of your workflow, you avoid costly rework, improve overall quality, and create digital experiences that serve more people, more effectively. It’s not about adding more to your plate—it’s about building smarter from the start.

    If you’re ready to move from fixing to future-proofing, 216digital can help. Our phased accessibility services are designed to meet you where you are, guide your team, and strengthen your site’s foundation for the long haul. Let’s make accessibility part of how you build—every time.

    Greg McNeil

    June 20, 2025
    Testing & Remediation
    Accessibility, Accessibility Remediation, Accessibility testing, Web Accessibility, Web Accessibility Remediation, web development
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