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A great sign-up form makes it easy for your site visitors to offer their information to you. With a new avenue of communication between you and customers, it can be easier to keep their engagement and interest in your product. But a sign-up form is only as effective as its conversion rate. When you take […]
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Magento is the most popular shopping cart platform, with around a 26% market share. It’s also used by some of the biggest brands worldwide. But, popularity aside, there are three very strong reasons why you should consider Magento for use on your own ecommerce website. 1. A Flexible and Open Platform. When a piece of […]
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You can have the most interesting, ground-breaking product ever, but if your website lacks an effective design, your sales aren’t going to reach their full potential. Having an enticing e-Commerce storefront is more than simply having a product up for sale—customers believe their time is precious so merchants must quickly deliver a convincing sales pitch […]
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Implementing a responsive web design can have a tremendous impact on the overall custom experience your site offers. As consumers rely more and more on phones, tablets, and other mobile devices to stay informed, stay connected, and shop, it’s more critical than ever that your site utilizes a design that is easy to use on […]
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There are so many different pieces that must all work together in order to launch a successful eCommerce website. Without careful planning, even an experienced developer can run into trouble. Here are 7 of the most common pitfalls and tips on how planning can help you avoid them: 1. Choose the right platform. It’s tempting […]
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The design of your ecommerce website is a critical piece to your marketing strategy and it’s what drives your brand identity on the web. Think about it: you’d put a lot of work into making your brick-and-mortar storefront look and feel just right to represent what your business is about, so why wouldn’t you do […]
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Search Engine Optimization (SEO) is hard to pin down because there are so many elements to it. Broadly, it is the ways in which you can change keywords and content on your website to gain more visibility on the internet. This can be one of the most difficult parts of redesigning your website, because determining […]
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Business owners who know how to use affiliate marketing properly know that it is a great way to extend their brand beyond their immediate reach and increase quality traffic to their sites. Affiliate marketing describes a way of working with other brands and individuals with the goal of increasing your brand’s exposure and sales. These […]
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During the mid-90s I was working on a project in the UK. As luck would have it, it was also the first time in my life that my home town team (The Cleveland Indians) made it to the World Series. Traditional media coverage in the UK was pretty good for sports like cricket, golf and […]
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My friends and family who know how successful I am when it comes to running PPC campaigns for my clients always ask me for some free tips and advice they can take back to use on their own campaigns. I generally give them 3 quick and easy tips that they can implement and see instant […]