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  • How BITV 2.0 Impacts Public Websites in Germany

    If you build or manage websites, you might have heard about accessibility rules in different countries. One of the key regulations in Germany is called BITV 2.0. It helps ensure that public websites and mobile apps are usable by everyone, including people with disabilities. Website owners and content creators in the United States might wonder why they should care about German law. The truth is that many organizations have a global audience, and they often serve users in Germany, too. That’s why it’s helpful to understand BITV 2.0 and how it might affect your online presence.

    What Is BITV 2.0?

    BITV stands for Barrierefreie-Informationstechnik-Verordnung. This is Germany’s legal framework for accessible information technology. BITV 2.0 sets specific standards that public websites and mobile apps need to follow. Germany wants to remove barriers that keep people with disabilities from thoroughly enjoying online services. That includes everything from reading digital documents to completing forms.

    When we talk about BITV 2.0, we’re focusing on the revised version of the original BITV rules, introduced to reflect changes in international standards.

    Who Does BITV 2.0 Affect?

    BITV 2.0 applies mainly to public-sector organizations in Germany. That includes federal ministries, public institutions, and some agencies linked to government services. It also covers websites and mobile applications that these groups manage. If your business or organization has a European branch, it’s wise to check whether any part of your web presence is considered “public sector” in Germany. Even if your team operates mainly from the United States, you might work with German partners or serve government clients in Germany. In that case, you could fall under BITV 2.0 guidelines.

    Key Requirements and Technical Standards

    The heart of BITV 2.0 lies in its alignment with the Web Content Accessibility Guidelines (WCAG). WCAG is an international set of recommendations for making web content more accessible. It focuses on four core principles:

    1. Perceivable – Users should be able to see or hear the content in some form.
    2. Operable – All users should be able to operate the interface, including those who use keyboards or assistive devices.
    3. Understandable – Information should be clear, and the design should not confuse or overwhelm people.
    4. Robust – Websites should work with a wide range of technologies, including screen readers and other assistive tools.

    BITV 2.0 directs public websites to follow WCAG 2.1 up to level AA. That means your site should offer features like proper color contrast, text alternatives for images, and reliable keyboard navigation. The rules also require documents to be accessible. This can include PDFs that have a logical reading order and forms that let users tab through fields in a sensible way.

    Another important reference is the European Standard EN 301 549. This covers requirements for digital accessibility in Europe. BITV 2.0 makes use of this standard, which lines up with WCAG 2.1 and addresses many aspects of web and software accessibility.

    Key Updates in BITV 2.0

    The updated version of BITV introduced new responsibilities. These updates encourage website owners to provide an accessibility statement on their websites. An accessibility statement shows users the level of compliance and explains any known accessibility issues. It also explains how users can contact the website owner if they face barriers.

    BITV 2.0 expands rules to cover public mobile apps. Many people do daily tasks through apps, such as booking appointments or paying fees. Now, these apps must meet the same standards as websites. This is more pressing for government agencies that deliver digital services in app form.

    Steps to Achieve Compliance

    Achieving compliance with BITV 2.0 starts with learning where your site or app stands. It’s good to begin with an accessibility audit. This audit checks for issues that might stop someone from using your website or app comfortably. You can then prioritize fixes based on how serious each issue is.

    Here are some steps that can guide your process:

    Review Your Current Content

    Test your website for keyboard navigability. Use tools that check color contrast and other visual aspects. Make sure images have meaningful alt text. If you have videos, consider providing captions. This first pass can reveal some of the more obvious problems.

    Check Your PDF and Other Documents

    Many public websites host PDFs and Word files. These documents need to be readable by screen readers. Check for a correct reading order, and ensure form fields are labeled. This helps people who rely on assistive technology.

    Look at Your Mobile Apps

    If you provide a mobile app to serve users, apply similar checks there. This includes ensuring that buttons have clear labels and that each screen is easy to navigate using voice commands or a screen reader.

    Provide an Accessibility Statement

    BITV 2.0 requires that public websites and apps offer a clear statement about their accessibility status. Include contact details for users who need more help or want to report a barrier. Keep this statement updated as you fix any problems.

    Train Your Team

    Compliance is easier when everyone on your team knows how to create accessible content. Encourage developers, designers, and content creators to learn WCAG 2.1 guidelines. That can be done through online courses or official training programs.

    Stay Informed

    Rules and technology change over time. Keeping an eye on updates to WCAG and the European standards helps you remain prepared for any changes in BITV 2.0.

    Why Should US-Based Website Owners Care?

    You might think that a German ordinance doesn’t affect you if your organization is based in the United States. In a global digital world, you never know when a user from Germany will need your service. Some US-based companies also maintain offices in Europe or partner with German government agencies. In those situations, accessibility under BITV 2.0 becomes a core concern.

    Even if you don’t serve a German public sector audience, improving accessibility is a worthy goal. It makes your site easier for everyone to use. It also fits with good user experience practices. Following BITV 2.0 can raise the bar on the overall quality of your site or app.

    Practical Tips for Getting Started

    • Use Automated Tools: Automated scanners can find basic issues fast. They’re not perfect, but they give you a starting point.
    • Set Up User Testing: Invite users with different abilities to test your site. Their experiences can show you issues that software alone might miss.
    • Make Small Changes First: Fixing alt tags on images or improving color contrast is often simple. These quick wins boost morale and help you build momentum.
    • Gather Feedback: Provide a way for visitors to report problems. This keeps you aware of issues and shows that you care about making improvements.

    Moving Forward With BITV 2.0

    BITV 2.0 is about making digital spaces open to everyone in Germany. It’s a structured set of rules that public websites and apps need to follow. If you’re in the United States, you might not think it applies to you at first. But in today’s world, web services cross borders. If your site or app is used by people in Germany, the requirements of BITV 2.0 matter.

    Meeting these standards can feel complex, especially for teams new to accessibility guidelines. The good news is that there are many tools, checklists, and training programs that can guide you. By taking small steps, you’ll move closer to compliance and also create a better experience for all users. Once you understand BITV 2.0 and put it into practice, you’ll be ready to serve a broader audience in Germany—and beyond.

    BITV 2.0: Compliance Without Borders

    BITV 2.0 sets the legal framework for online accessibility in Germany. It focuses on ensuring websites and mobile apps can be used by everyone, including those with disabilities. The law affects public-sector entities, but private organizations with ties to Germany may also need to follow these guidelines. Compliance involves following WCAG 2.1 standards, providing an accessibility statement, and keeping up to date with evolving requirements. If you’re a website owner or content creator in the United States, it makes sense to keep these rules in mind, especially if your reach extends into Germany. Over time, you’ll see that adopting BITV 2.0 guidelines benefits your audience and helps you maintain a user-friendly and accessible online presence.

    Navigating accessibility regulations like BITV 2.0 can be complex, but you don’t have to do it alone. Schedule an ADA briefing with 216digital to discuss your accessibility needs and ensure your website meets international compliance standards. Use the contact form at the bottom of the page to get started today!

    Greg McNeil

    February 25, 2025
    Legal Compliance
    Accessibility, BITV 2.0, Legal compliance, WCAG, WCAG Compliance, Website Accessibility
  • Why Should Websites Prioritize Multimedia Accessibility?

    Today, video and audio have become essential ways to share information. In fact, the average person now watches about 84 minutes of online video each day, and that number continues to grow. Podcasts, livestreams, and short clips fill our feeds, but there’s a critical point many content creators overlook: not everyone experiences multimedia in the same way. For individuals without access to captions, transcripts, or other multimedia accessibility features, valuable information can slip through the cracks.

    Research from Johns Hopkins University shows that 1 in 5 people live with hearing loss that affects everyday communication. Add that to the 21 million with visual impairments and the 65.6 million with learning or attention-related conditions, and you have over 130 million Americans who might struggle with typical video and audio formats. Below, we’ll explore why it’s so important to make your multimedia accessible and share some key steps for doing it right.

    Video and Audio Accessibility

    Multimedia accessibility means designing video and audio content so people with hearing, visual, or cognitive challenges can fully engage. Often, this involves retrofitting existing videos or podcasts to align with guidelines such as the Web Content Accessibility Guidelines (WCAG). These guidelines outline how to make digital media easy to perceive, operate, and understand for everyone.

    People can encounter many barriers online. Someone who is Deaf or hard of hearing won’t know what’s being said without captions, and a person with low vision may have trouble following on-screen text without audio description. Even individuals with learning differences might find it tough to keep up if the video moves too fast. By addressing these issues, you create a better experience for everyone—whether they have a disability or simply prefer a different way of engaging with content.

    Why Remediating Multimedia Is Essential

    Inclusive User Experience

    Making your videos and audio clips accessible ensures you’re not leaving anyone behind. Features like captions, transcripts, and audio descriptions help people with disabilities, but they also benefit those watching in a noisy coffee shop, people who learn best through reading, or anyone who wants to watch without turning up the volume. Accessibility features often help more users than you’d expect, much like how ramps and elevators benefit parents with strollers and travelers with luggage, not just individuals who use wheelchairs.

    Legal Compliance & Risk Mitigation

    In the United States, laws such as the Americans with Disabilities Act (ADA) and Section 508 require accessible digital content in many situations. Failing to meet these requirements can lead to lawsuits, financial penalties, and damage to your brand’s reputation. It’s far safer—and more ethical—to be proactive about multimedia accessibility rather than risk legal problems down the road.

    SEO and Discoverability

    Making your multimedia content accessible also helps search engines like Google understand what’s in your videos and audio. That’s because search engines can’t watch a video or listen to a podcast the same way humans do—but they can read text. When you add captions, transcripts, and descriptive metadata, your content becomes easier to index, which can boost your search rankings and bring more people to your website.

    Key Multimedia Accessibility Techniques

    Captions and Subtitles

    Captions display the spoken words, plus important sounds (like music or a door slamming) on screen. They can be closed (user can turn them on or off) or open (always displayed). Effective captions must be accurate, in sync with the audio, and easy to read. This is crucial for people who are Deaf or hard of hearing, but it also helps viewers in noisy surroundings or those who find text easier to follow.

    Transcripts

    Transcripts are full text versions of everything said and heard in a video or audio file. They should include key sound effects or music cues as well. Transcripts are especially helpful for people with hearing loss or attention difficulties, but they’re also a big plus for your search engine optimization because they offer a text-based format that Google can index.

    Audio Descriptions

    For viewers with visual impairments, audio descriptions explain important visuals that aren’t covered by dialogue—like a shift in setting or a character’s facial expression. Ideally, these descriptions are inserted during natural pauses in the speech so they don’t interrupt the flow of the content.

    Using an Accessible Video Player

    Even well-captioned videos aren’t truly accessible if the video player itself is hard to navigate. Look for a player that supports keyboard navigation, screen readers, adjustable playback speeds, and independent volume controls for different audio elements.

    Planning Multimedia Accessibility from the Start

    While it’s possible to add accessibility features to existing media, it’s much easier (and less time-consuming) to plan these features from the beginning. Choose platforms that support captions, transcripts, and audio descriptions, and be sure to test your content with real users who rely on assistive technologies.

    Conclusion

    Making your videos and audio content accessible is about ensuring no one is left out. It’s not just good ethics or a legal must-have—it also boosts your SEO, widens your audience, and enhances user satisfaction. By adding captions, transcripts, audio descriptions, and user-friendly video players, you’re creating content that welcomes everyone.

    If you’re ready to take the next step, 216digital can help you make your website’s multimedia content truly inclusive. Contact us today to learn how. Multimedia accessibility is more than just checking a box—it’s about respecting your audience and future-proofing your brand in an increasingly diverse digital world.

    Greg McNeil

    February 24, 2025
    WCAG Compliance
    Accessibility, videos and audio content, WCAG Compliance, Website Accessibility
  • Can Fixing Accessibility Issues Void an ADA Lawsuit?

    The Americans with Disabilities Act (ADA) is a law designed to protect people with disabilities. It requires both physical and digital spaces to be accessible to everyone. When we talk about a website, accessibility issues might include problems like small text, missing captions for videos, or code that screen readers can’t understand. Fixing these barriers can make a big difference for people with vision, hearing, or other disabilities.

    But what happens when you’re sued for accessibility and then fix the barriers? Can you end the lawsuit just by correcting the problem? In some cases, if a legal dispute is settled or the main issue is resolved, the courts call it “moot.” A moot case is one where the concern is gone, and there’s nothing left to argue about. So, does fixing your accessibility issues automatically make the lawsuit moot and make the case go away?

    What Does “Moot” Mean in ADA Lawsuits?

    When a case is “moot,” it means the issue at the center of the dispute is fully resolved. There’s nothing more for the court to settle. Courts don’t spend time on moot cases because their job is to address real, ongoing problems. If a problem is completely gone, there’s no need to step in.

    How This Applies to ADA Lawsuits

    Many ADA lawsuits, particularly those concerning website accessibility issues, don’t always focus on money. Instead, they often request that a business fix the problem. If the business does correct its accessibility barriers, it can argue that the lawsuit should be dismissed because there’s truly nothing left to contest.

    However, making a handful of fixes doesn’t mean the court will deem it moot. Sometimes, the court still proceeds with litigation if it remains uncertain the corrections will hold in the long term or if the modifications are incomplete. The key point is that all accessibility issues must be resolved in a lasting way, so people with disabilities won’t ever encounter the same barriers again.

    What Factors Decide If a Case Is Moot?

    When You Fix the Problem Matters

    It’s much better to address accessibility issues before anyone files a lawsuit. If the problems no longer exist prior to litigation, there’s often no case in the first place. But if you wait until after someone sues, judges are more likely to scrutinize your fixes. They might allow the case to continue if they suspect the changes were rushed or not comprehensive.

    Proof That the Fix Is Permanent

    Courts want reassurance that the barriers won’t return. If your website is only partially fixed or if the fixes might break with the next update, the judge may not see the case as moot. To prove your commitment, demonstrate that your solutions are solid, tested, and built to last.

    Ongoing Accessibility Efforts Matter

    Judges look for signs you plan to remain accessible in the long run. A budget for accessibility, routine audits, and proper training show the court you’re taking this seriously. If you can prove you’re actively preventing new barriers, your argument to dismiss the lawsuit will be stronger.

    Does Fixing Accessibility Issues Make the Lawsuit Go Away?

    Short Answer: Not Always

    It may seem logical that correcting your site’s accessibility issues would end the legal fight, but lawsuits can persist even after changes are made. Here’s why:

    • Attorneys’ Fees and Costs: Plaintiffs often request attorney fees under federal law, which allows the prevailing party to recover these costs. Even if you fix the problem, the plaintiff might claim they deserve compensation for time and resources spent filing the lawsuit.
    • Compliance Verification: The court or plaintiff may want proof that your website remains compliant long term. This can involve audits, monitoring, or reporting requirements.
    • Bad Faith Litigation: Certain “serial litigants” file multiple lawsuits seeking quick settlements. Even after you fix the issues, these litigants could still pursue a settlement or legal fees.

    When Could the Case Be Dismissed?

    A court may dismiss a case if it’s truly moot, which typically requires showing a solid commitment to ongoing compliance. For instance, if you’ve:

    • Hired an accessibility consultant to thoroughly audit your site.
    • Corrected all the reported issues.
    • Adopted a formal accessibility policy.
    • Implemented regular testing and maintenance to keep your site accessible.

    If you can persuade the court there’s virtually no chance the same accessibility barriers will return, the lawsuit might indeed be dismissed as moot. However, the burden is usually on you to prove you’ve made genuine, lasting efforts.

    Why Proving Mootness Can Be Hard

    Unlike a physical location, a website is constantly updated. New products, images, or code can introduce fresh accessibility hurdles if you’re not careful. Because websites are so fluid, it’s tough to prove that issues won’t resurface. Courts remain cautious about calling a case moot if they believe the next update could create the same barriers again.

    The Business Bears the Burden of Proof

    It’s up to the business to convince the court that the barriers won’t come back. If the court isn’t entirely convinced, the lawsuit can stay active. This creates challenges for many companies because ongoing accessibility requires constant attention. Even minor overlooked glitches can affect people with disabilities—and put you back on the legal radar.


    Real Lawsuits: When Mootness Worked (and When It Didn’t)

    Diaz v. Kroger

    In Diaz v. Kroger, the lawsuit claimed Kroger’s website was inaccessible to individuals with disabilities. Kroger responded by upgrading the site to meet the Web Content Accessibility Guidelines (WCAG), widely regarded as the leading standard for web accessibility. They also established clear policies to maintain compliance. Since Kroger provided convincing evidence that the issues were fixed and unlikely to return, the court dismissed the case as moot.

    Haynes v. Hooters

    In contrast, Haynes v. Hooters went differently. Hooters made some modifications to address accessibility but couldn’t show that the site was fully accessible. They also lacked a clear plan to keep it accessible going forward. Because the fixes were incomplete and the long-term strategy was unclear, the case was not found moot. Hooters remained in legal hot water, even after implementing certain improvements.

    What Businesses Should Do to Avoid Lawsuits

    Stay Ahead of the Game with Accessibility Audits

    One of the most effective ways to avoid ADA lawsuits is by preventing barriers before they arise. Regular audits—for both your website and physical location—can help you catch accessibility issues early. These checks might cover screen reader compatibility, video captions, and easy navigation for keyboard-only users. Identifying these issues early lets you fix them before a lawsuit ever appears.

    Develop an Accessibility Plan

    A strong accessibility plan signals to courts (and customers) that you take the ADA seriously. This plan should include:

    • Clear Accessibility Policies: Document your commitment to making your website and business accessible.
    • A Real Budget for Improvements: Allocate funds for accessibility updates and necessary technology.
    • Scheduled Audits and Training: Conduct regular reviews and train your team to maintain accessibility every day.

    Document Everything

    Keep thorough records of what you’ve corrected, when you did it, and how you’re preventing new accessibility issues. Detailed documentation can be invaluable in court if you need to prove your compliance efforts. It also streamlines your updates and helps you catch minor errors before they become major problems.

    Team Up with 216digital to Stay ADA-Compliant

    Catching accessibility barriers early is the best way to avoid costly legal disputes and ensure all users feel welcome on your site. It also helps you steer clear of lawsuits that might not vanish just because you made a few changes.

    At 216digital, we understand how overwhelming it can be to keep pace with ADA regulations and website maintenance. That’s why we specialize in accessibility audits, risk mitigation, and compliance solutions. We believe in taking proactive steps so you’re not left scrambling after a lawsuit arrives.

    Instead of waiting to see if your site might face an ADA lawsuit, schedule a free ADA briefing today  to evaluate your site’s compliance. With the right measures, you can demonstrate to your customers—and the courts—that you’re genuinely committed to removing accessibility barriers and keeping your online presence open to all.

    Catching accessibility issues early is the best way to stay out of legal trouble and create a welcoming experience for all your visitors. It also helps you avoid the stress and cost of a lawsuit that might not go away just because you made a few changes.

    Disclaimer: This article is for informational purposes only and does not constitute legal advice. If you have specific legal questions about your situation, consult with an attorney who specializes in ADA and accessibility matters.

    Greg McNeil

    February 21, 2025
    Legal Compliance
    Accessibility, ADA Compliance, ADA Lawsuit, ADA Lawsuits, Moot, Website Accessibility
  • WCAG Basics: “Change of Context” or “Change of Content”

    Have you ever clicked on a text field and suddenly found yourself whisked away to a new page without warning? Or maybe you saw a form error message pop up out of nowhere, but your cursor stayed right where it was? These two situations hint at the difference between a “change of context” and a “change of content.”

    If you’re trying to make your website accessible, it’s important to know which is which because the Web Content Accessibility Guidelines (WCAG) treat them very differently. In this post, we’ll explore both terms, share some real-life examples, and give you tips on how to keep your site friendly and easy to use. By the end, you’ll have a stronger grasp of WCAG best practices and the confidence to apply them to your site.

    Why These Terms Matter

    People who rely on screen readers or keyboard navigation often can’t see or skim an entire page at once. Sudden or unexpected changes—like being redirected to a new tab—can be disorienting for them. That’s why WCAG sets clear rules to help you avoid making people feel lost.

    However, understanding “change of context” and “change of content” also helps with other accessibility concepts. For example, clarifying how your content updates ties right in with “Alternative for Time-based Media” or “Media Alternative for Text“—two other areas covered under WCAG. The more you know about these related topics, the better your site will serve all kinds of users.

    “Change of Context” in Plain Terms

    A “change of context” is a big shift in what a user sees or how they interact with the page. Under WCAG, it can include:

    • Opening a new window or tab without telling the user.
    • Moving the focus to another section of the page unexpectedly.
    • Redesigning the layout in a way that confuses users.

    For example, imagine you click into a text field, and suddenly, your screen shifts to another form altogether. That’s a huge jump! WCAG 3.2.1 (On Focus) says you shouldn’t trigger this kind of shift just because the user’s focus landed on an element. If the user ends up somewhere new, or a new window appears without their Input, you’re dealing with a “change of context.”

    “Change of Content” in Action

    Now, let’s say you click a menu button, and the menu expands without moving your cursor or launching a new page. That’s a “change of content.” You’re still in the same place—you can just see more information. This kind of change is usually okay as long as it doesn’t confuse or mislead.

    WCAG makes the point that not every content update equals a context change. You can display a tooltip, expand a dropdown, or show an inline error message without violating rules. As an example, if you’re filtering products on an eCommerce site and the list of items refreshes while your focus stays put, you’re likely good to go. The user expects new content to appear, so it’s not disorienting.

    When It Becomes an Accessibility Issue

    Mixing up these concepts can cause problems for people who rely on assistive technologies. For instance, if your site changes context every time someone selects a checkbox, they might lose track of where they were. WCAG 3.2.2 (On Input) warns against automatically triggering a big context shift unless you clearly warn the user or let them choose when it happens.

    At higher levels of WCAG (like AAA), 3.2.5 (Change on Request) says that major shifts should happen only when the user deliberately starts them—or they should be easy to dismiss. That means you can’t force a pop-up window to stay on screen with no way to close it. People need control over how they explore your site.

    Status Messages and Alerts

    Some sites show status messages—like “Item added to your cart”—that don’t move focus but do tell assistive tech users what’s happening. That’s allowed under WCAG 4.1.3 (Status Messages) because the screen reader can announce the alert without taking the user away from what they were doing.

    Things get trickier when an alert moves focus to itself. Sometimes, that’s necessary (say, with a big error), and if the user’s action triggers it, it can still meet WCAG standards. But if your site automatically shifts focus to a timeout warning with no user action, that can become a disorienting change of context—especially at the AAA level of WCAG compliance.

    Tips for Making It Work

    Keep People Where They Are

    Unless there’s a solid reason for moving focus or opening a new page, don’t do it. A small update to the same page is usually a “change of content,” which is less disruptive.

    Give Users a Heads-Up

    If you need to make a “change of context,” warn the user first. For example, say, “Selecting this option opens a new window.” This aligns with WCAG recommendations, especially 3.2.2.

    Test with Assistive Tech

    The best way to find out if your site is user-friendly is to try it with screen readers, keyboard-only navigation, or other assistive tools. You’ll quickly spot if something is shifting unexpectedly.

    Use ARIA Properly

    If you have alerts or status messages, use ARIA roles like role= “alert” or aria-live so screen readers can announce them without moving focus. This follows WCAG 4.1.3 guidelines for status updates.

    Think About Your Audience

    Some changes of context, like a security timeout, might be needed. Just remember to give the user control whenever possible.

    Wrapping It Up

    Understanding when something is a “change of context” rather than just a “change of content” is a big part of complying with WCAG. When you keep these definitions clear, you’ll avoid creating barriers that leave users confused and frustrated. It also ties back to important concepts like “Alternative for Time-based Media” and “Media Alternative for Text,” which help make websites more inclusive overall.

    Remember, WCAG doesn’t just set rules—it helps us create better experiences for everyone. If you need extra guidance, 216digital is here to help. We can perform an Accessibility Audit to see where your site stands, offer advice on meeting WCAG success criteria like 3.2.1, 3.2.2, 3.2.5, and 4.1.3, and suggest ways to make your site easier for all. 

    Ready to get started? Schedule a consultation with 216digital today and make sure you’re on the path to a more inclusive, user-friendly website!

    Greg McNeil

    February 20, 2025
    WCAG Compliance
    Accessibility, WCAG, WCAG Compliance, WCAG conformance, Web Accessibility, Website Accessibility
  • AI-Driven Accessibility: Hype vs. Reality

    AI is everywhere—powering self-driving cars, filtering spam emails, and even generating images out of thin air. Naturally, it has found its way into web accessibility, promising to make websites easier to navigate for people with disabilities.

    At first glance, AI-driven accessibility seems like a game-changer. A tool that scans a website, detects issues, and applies fixes in real-time—no costly audits, no manual updates. The promise is enticing: instant compliance, a better user experience, and minimal effort. For businesses seeking a quick fix, it sounds like the perfect solution.

    But is it really that simple, or is it just hype?

    The Hype of AI-Driven Accessibility

    AI accessibility solutions are marketed as a fast and effortless way to make websites compliant with accessibility laws and more user-friendly for people with disabilities. These tools use machine learning and automation to scan websites for accessibility issues, detect missing alt text, adjust contrast, and improve keyboard navigation. The idea is that AI can take the burden off businesses, making accessibility seamless and automatic.

    Companies selling AI accessibility promise a range of benefits:

    • Instant fixes for common accessibility issues like alt text, contrast adjustments, and heading structure corrections.
    • Enhanced user experience, with real-time captions, AI-generated image descriptions, and improved navigation.
    • Time and cost savings, reducing the need for expensive audits and manual accessibility updates.

    Some AI tools even claim to predict user needs and adjust websites dynamically, removing barriers before they become a problem. The pitch is simple: AI makes accessibility compliance quick, cost-effective, and easy.

    But can it actually deliver?

    The Reality: Limitations and Challenges

    AI-driven accessibility tools aren’t the magic solution they claim to be. In many cases, they fail to address deeper accessibility issues and even create new barriers. Here’s why:

    1. AI-driven Accessibility is Superficial

    While AI can generate alt text, it often provides vague or inaccurate descriptions. A picture of a service dog might be labeled as “dog” with no context, leaving a blind user without crucial details. Infographics and charts? AI struggles with those too, often giving meaningless labels instead of useful explanations.

    Automated contrast adjustments and heading restructuring may technically meet compliance guidelines, but that doesn’t mean they work in real-world use. These fixes can break website layouts, confuse users, and sometimes even make navigation worse rather than better.

    2. AI Can Introduce New Barriers

    AI tools often interfere with how people with disabilities already navigate the web. Screen reader users, for example, may encounter misplaced labels, incorrect headings, or navigation menus that suddenly stop working. Some AI tools even override user settings, blocking assistive technology that people rely on.

    Overlays—those AI-powered add-ons that promise “instant accessibility”—are particularly notorious for making things worse. Instead of removing barriers, they often add unnecessary complexity, frustrating users rather than helping them.

    3. AI-driven Accessibility Misses Barriers

    Studies show that AI can only detect 20-30% of accessibility barriers, meaning that websites relying solely on AI remain 70-80% inaccessible. Many critical accessibility issues require human judgment and testing—something AI simply cannot replicate.

    At 216digital, we have seen a sharp rise in lawsuits targeting screen reader-related issues that AI fails to detect. These include missing ARIA labels, poor keyboard navigation, and dynamic elements that don’t update correctly for assistive technology users. Businesses that trust AI for compliance often realize too late that their sites remain inaccessible and legally vulnerable.

    4. False Sense of Compliance

    Many businesses assume that adding an AI overlay or accessibility widget makes their website compliant with the Americans with Disabilities Act (ADA). But compliance is about actual usability—not just ticking a box.

    In 2024 alone, 1,023 companies using AI overlays were sued for accessibility violations according to Useablnet’s 2024 End of the Year Report. The reality is that these tools do not make a site fully accessible; they often only mask deeper issues. Lawsuits and regulatory actions continue to prove that true accessibility requires meaningful fixes, not just automated patches.

    Case Studies and Real-World Examples

    Many companies have learned the hard way that AI-driven accessibility doesn’t work.

    1. The Failure of AI-driven Accessibility

    One of the biggest offenders? accessiBe—an AI overlay that promises instant accessibility. Thousands of users with disabilities have reported that it makes websites harder to use, not easier. These overlays don’t fix the real problems; they just add a layer of automated code that interferes with assistive technology.

    2. Frustrated Users Speak Out

    A New York Times article, For Blind Internet Users, the Fix Can Be Worse Than the Flaws, highlighted how AI-driven overlays create more frustration than solutions. Blind advocate Mr. Perdue put it plainly: “I’ve not yet found a single one that makes my life better. I spend more time working around these overlays than I actually do navigating the website.”

    This isn’t just one person’s experience—over 862 accessibility advocates and developers have signed an open letter urging businesses to stop using these flawed AI solutions. Even the National Federation of the Blind has condemned AI-driven accessibility tools, calling them inadequate and ineffective.

    3. The Legal Consequences

    If the ethical concerns don’t scare businesses away, the lawsuits should. In 2024 alone, 1,023 companies were sued for relying on AI-driven overlays instead of making genuine accessibility improvements.

    Recently, major compliance agreements have begun explicitly stating that AI-driven overlays do not meet accessibility standards. Companies using tools like AudioEye, accessiBe, and Accessibility Spark are at higher risk of lawsuits than those making real accessibility changes.

    The Necessity of Human Oversight

    If AI isn’t the solution, what is? People.

    1. Accessibility Experts Know What AI Doesn’t

    Human experts understand accessibility in a way AI never will. They know how people actually use websites, what works, and what doesn’t. They can ensure websites are genuinely accessible—not just compliant on paper.

    2. AI and Humans Can Work Together

    AI isn’t completely useless, but it needs to be used as a tool, not a crutch. Real people need to review, test, and implement fixes.

    3. Accessibility is an Ongoing Process

    Web accessibility isn’t something you fix once and forget. It requires regular monitoring and updates. That’s where a11y.Radar from 216digital comes in—it provides continuous accessibility monitoring to keep websites truly usable for everyone.

    The Future of AI-driven Accessibility

    AI is improving, but it’s nowhere near ready to handle accessibility on its own. Moving forward, we need:

    • Better AI training that includes input from people with disabilities.
    • Stronger regulations to ensure AI tools don’t create new barriers.
    • More user involvement so that AI tools are built with real-world accessibility needs in mind.

    Conclusion

    AI-driven accessibility tools might sound appealing, but they’re not the answer. Automated solutions—especially overlays—often create more problems than they solve. If businesses truly care about accessibility, they need to invest in real solutions that actually work.

    The bottom line? AI can assist, but human expertise is irreplaceable.

    Want accessibility done right? Schedule an ADA briefing with 216digital today and get a roadmap to real, lasting accessibility.

    Greg McNeil

    February 19, 2025
    WCAG Compliance
    Accessibility, Ai and Overlay Widgets, AI-driven accessibility, Overlay, Website Accessibility
  • 6 Ways to Improve Icon Accessibility in Web Design

    Icons are everywhere in web design—on navigation menus, buttons, and even instructional graphics. They help users navigate, take action, and understand content at a glance. But just because an icon looks great doesn’t mean it’s effective for everyone. When it comes to creating inclusive websites, icon accessibility is crucial. If an icon is confusing or too small, it can frustrate users, create barriers, and even cost you traffic or conversions. That’s why accessibility and usability should be top priorities.

    In this article, we’ll explore six actionable ways to improve icon design so that your icons are clear, usable, and accessible to all users, including those with disabilities. Whether you’re a website owner, content creator, or web developer, these tips will help ensure your icons work well for everyone, including people with visual, motor, or cognitive impairments.

    1. Make Your Icons Easy to See

    Contrast Matters

    When designing icons, it’s significant that they stand out from the background rather than blend in. The Web Content Accessibility Guidelines (WCAG) recommend a contrast ratio of at least 4.5:1 for text and images of text. Icons, especially those carrying critical information, should meet or exceed this contrast standard.

    Why It’s Important

    Low-contrast icons can be almost invisible to users with vision impairments, complicating navigating or completing tasks on your site.

    How To Do It

    Tools like the WebAIM Contrast Checker can help you confirm that your color choices meet accessibility guidelines. If your background is light, ensure your icons are noticeably darker, and vice versa.

    Size Counts

    Just as crucial as contrast is icon size. Small icons can be a nightmare for users with poor vision or those who rely on assistive technology like screen magnifiers. They can also pose a challenge for people with motor disabilities who struggle to tap or click small icons accurately.

    Recommended size

    Aim for an icon touch target of at least 44×44 pixels. This size gives enough space for a user’s finger or cursor to select the icon without accidentally triggering something else.

    Common pitfalls

    Anything smaller than 24×24 pixels is typically too small to be easily clicked or tapped. If you’re designing for mobile, remember that users’ fingers are bigger than a precise mouse pointer.

    2. Always Pair Icons with Text

    Relying solely on icons can create confusion, especially if your visitors aren’t familiar with certain symbols. A perfect example is the infamous “hamburger menu.” While common in modern design, not everyone recognizes what the three stacked lines represent. By adding a text label, you remove any guesswork.

    Why It’s Important

    Text labels make icons understandable for users who might not recognize specific symbols. They also provide additional context for screen readers, who may not interpret icons alone correctly.

    • Bad example: A search button that shows only a magnifying glass icon.
    • Good example: Pair the magnifying glass icon with the word “Search.” This ensures clarity for everyone.

    Including text labels is a simple but effective step toward better icon accessibility and can drastically improve user experience.

    3. Use Clear, Functional Alt Text

    Alt text (alternative text) plays a vital role in accessibility. It’s a description that screen readers read aloud for users who can’t see the images on a page. Regarding icons, the alt text should describe the icon’s function rather than its appearance.

    • Examples: Bad: alt= “Icon of a house”
    • Good: alt= “Go to homepage”

    If the icon is purely decorative and conveys no essential information, mark it as aria-hidden= "true" or use an empty alt="" to keep screen readers from reading irrelevant content.

    Use Proper Coding Techniques

    Depending on the format of your icon, there are slightly different approaches to ensure screen readers interpret them correctly:

    1. <img> elements → Use the alt attribute, like alt=”Search button”.
    2. SVG icons → Provide a <title> tag within the SVG file or inline code.
    3. Icon fonts → Sometimes, screen readers treat icon fonts as text characters. Use aria-hidden= "true" for the icon itself, and include hidden text (e.g., <span class= "visually-hidden">Search</span>) for accessibility.

    This attention to detail ensures that people using screen readers will know the icon’s function without having to interpret a cryptic or generic description.

    4. Be Consistent with Icons

    Consistency is key in web design, especially regarding icon accessibility. Each icon should have a clear meaning across your entire website or app.

    Why It’s Important

    If you use a magnifying glass icon to indicate “Search” in one area of your site, using the same symbol for “Zoom” somewhere else can confuse users. A confused user is more likely to leave your site or miss important content.

    Avoid Multiple Meanings

    Don’t use one icon to represent more than one function. This can break user trust and make them second-guess every click.

    By keeping your icons consistent, you help users develop familiarity with the symbols on your site. Reducing the cognitive load for everyone, including users with disabilities who rely on screen readers or keyboard navigation.

    5. Make Icons Keyboard & Assistive Tech Friendly

    Some users cannot use a mouse or touchpad and rely solely on their keyboard. Others use assistive technology like screen readers or voice control. Ensuring your icons work with these tools is essential for accessibility.

    Keyboard Navigation

    Every interactive icon should be reachable and operable using only a keyboard. Users should be able to tab to an icon and activate it with the Enter or Spacebar keys.

    • Tips: Use logical tab ordering in your HTML to ensure icons follow a coherent navigation sequence.
    • Ensure focus styles are visible (e.g., a visible outline or highlight around the icon when selected).

    Screen Reader Support

    Icons can easily confuse screen reader users if not labeled correctly. This is where ARIA labels or hidden text come into play. For instance, if an icon triggers a search action, you could include an ARIA label such as aria-label= "Search" on the button element, or you can nest a visually hidden <span> that says “Search.”

    Why It Matters

    Without ARIA labels or hidden text, a screen reader might read the icon as a “button” or, worse, give no information.

    How To Do It

    <button aria-label="Search">
      <svg aria-hidden="true"> ... </svg>
      <span class="visually-hidden">Search</span>
    </button>

    Ensure keyboard and screen reader users have the proper context to interact with your icon.

    6. Choose the Right Icon Format

    Icons can be added to a webpage in several ways, but SVG and PNG are two of the most popular image formats. Alternatively, some designers opt for icon fonts. Each has its pros and cons when considering icon accessibility.

    SVG & PNG Are Your Friends

    SVG (Scalable Vector Graphics)

    • Pros: These files are resolution-independent, meaning they scale well to any size without losing quality. They can also be easily styled with CSS and annotated with titles or labels for accessibility.
    • Cons: If you’re unfamiliar with SVG syntax, the setup process can be more involved.

    PNG (Portable Network Graphics)

    • Pros: Excellent for icons that don’t need to scale up drastically. PNGs offer high-quality images with transparency.
    • Cons: They’re not always the best for large or small displays, as they can become pixelated or blurry when scaled.

    Beware of Icon Fonts

    Icon fonts replace letters with symbols, so the text “A” might visually display as a house icon. While this can be convenient, it can create issues for screen readers who might read the text as a letter rather than a graphic. If you use icon fonts:

    • ARIA: Add aria-hidden= "true" to ensure the screen reader ignores the font.
    • Hidden text: Include a visually hidden <span> with the function of the icon, such as “Home” or “Search.”

    By choosing the right format, you help ensure users can see or interact with the icon regardless of their device or abilities.

    Team Up with 216digital for Better Accessibility

    Mastering icon accessibility is more than just following guidelines; it’s about providing an inclusive experience for everyone who visits your website. Clear, intuitive icons can significantly improve your site’s usability, particularly for users who rely on assistive technologies.

    If you’re unsure where to begin or want to ensure accessibility experts handle every detail, consider partnering with 216digital. Our team has extensive experience creating accessible, user-friendly websites that work seamlessly across different devices and for people of all abilities. We’ll help you fine-tune every aspect of your icons, from contrast ratios and alt text to keyboard navigation and consistent design.

    Ready to level up your website’s accessibility? Contact us for a quick briefing and see how we can help strengthen your site’s icon design. Together, we can create a web experience that welcomes everyone, reflecting your brand values and maximizing your reach in a diverse online world.

    Greg McNeil

    February 14, 2025
    How-to Guides
    Accessibility, How-to, Icon Accessibility, web developers, web development, Website Accessibility
  • Creating Accessible Data for Charts and Graphs

    Data drives decisions. A clear and easy-to-understand chart can speak volumes whether you’re showing sales figures, survey results, or scientific findings. However, not everyone interprets visual elements the same way. People with low vision, color blindness, or who rely on screen readers may face serious barriers if your charts aren’t designed with accessibility in mind.

    Beyond inclusivity, legal standards exist like the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG). In this post, we’ll explore why accessible data visualizations matter, review common accessibility mistakes, and share practical techniques you can use to ensure that all visitors can understand your charts and graphs.

    Designing for Visual Accessibility

    Color Contrast in Charts and Visualizations

    Color contrast plays a crucial role in readability, especially for users with visual impairments. According to WCAG SC 1.4.3: Contrast (Minimum, the standard text should have a contrast ratio of at least 4.5:1, while large text (18pt or 14pt bold) requires a minimum of 3:1. These guidelines also apply to key chart elements, including labels, axes, and text within visualizations, ensuring that information remains clear and accessible to all users.

    To check your color choices, use tools like WebAIM’s Contrast Checker or Chrome DevTools’ built-in accessibility features. If your text lacks sufficient contrast, consider adjusting to darker text on lighter backgrounds or using bolder, larger fonts. Prioritizing accessible data in your visualizations not only enhances clarity but also improves the user experience for a wider audience.

    Avoiding Color-Only Differentiation

    When a chart relies on color alone to show differences in categories—like red for “loss” and green for “gain”—users with color blindness might not be able to tell them apart. WCAG SC 1.4.1 (Use of Color) emphasizes that color can’t be the only method used to communicate information.

    To fix this, you can:

    • Use patterns or textures in bar charts or pie slices.
    • Add direct labels or annotations next to the data points.
    • Include icons or distinct shapes to differentiate data series.

    Scalability and Zoom Support

    Many people need to zoom in to read small text or fine details. According to WCAG SC 1.4.4(Resize Text), users should be able to zoom up to 200% without losing content or functionality. Test how your charts scale on both desktop and mobile screens. This may involve using scalable vector graphics (SVG) or ensuring your chart library supports responsive resizing.

    Providing Text Alternatives and Descriptive Labeling

    Alt Text for Simple Charts

    For simpler charts—like a basic bar chart comparing two or three items—brief alt text can be enough. This alt text should include the following:

    • The overall trend or purpose of the chart (e.g., “A bar chart comparing monthly sales in January and February…”).
    • Key numbers or comparisons (if they’re crucial to understanding the data).

    Avoid including every detail if it’s not necessary. Alt text is meant to be concise yet informative.

    Breaking Down Complex Data with Text Summaries

    If your chart is more detailed—perhaps showing multiple data series or a longer timeline—alt text alone won’t cover it. In that case, it’s better to provide a text summary that covers the main insights:

    • Describe what the chart is measuring (“Average temperature trends across five cities…”).
    • Highlight any interesting data points or outliers (“City A had a significantly higher temperature in July…”).
    • Provide overall conclusions that help readers understand key takeaways.

    Using ARIA for More Detailed Descriptions

    If a simple alt text or summary doesn’t do your data justice, you can use aria-describedby to link your chart to a more extended description elsewhere on the page. This approach ensures screen reader users have access to more in-depth data without crowding the main alt text.

    When writing these extended descriptions:

    • Keep your text organized with headings or bullet points.
    • Clearly label each section so users know what information they’re accessing.
    • Make sure screen readers can announce the description properly by placing it in a logical spot on the page or using hidden text if necessary.

    Structuring Data Tables for Screen Readers

    Another highly accessible way to present data is through tables. If you can’t convey the full meaning of a chart in alt text, consider adding a well-structured HTML table. Be sure to:

    • Use <th> elements for headers.
    • Include a <caption> that describes the table’s purpose.
    • Provide a summary if the table is complex.

    For example:

    <table>
      <caption>Monthly Sales for Q1</caption>
      <thead>
        <tr>
          <th scope="col">Month</th>
          <th scope="col">Sales ($)</th>
        </tr>
      </thead>
      <tbody>
        <tr>
          <th scope="row">January</th>
          <td>10,000</td>
        </tr>
        <tr>
          <th scope="row">February</th>
          <td>12,000</td>
        </tr>
        <tr>
          <th scope="row">March</th>
          <td>9,500</td>
        </tr>
      </tbody>
    </table>

    Well-coded tables help screen readers identify the rows, columns, and header relationships.

    Making Interactive Charts and Graphs Accessible

    Keyboard Navigation and Focus Management

    If your chart is interactive—allowing filters, tooltips, or zoom functions—it’s crucial that all features are accessible by keyboard alone. This means:

    • Users should be able to tab through each interactive element.
    • The focus order should make sense, moving in a logical sequence.
    • Dropdowns, sliders, or filters must also be operable without a mouse.

    By implementing these best practices, you can guarantee accessible data interactions for all users, including those who rely on keyboard navigation.

    Ensuring Tooltips and Popups are Accessible

    A big challenge is making sure that tooltips triggered by hovering can also be triggered by keyboard actions, like pressing the Enter or Space keys. Also, make sure each tooltip has an accessible name and description so screen readers can announce it properly. WAI-ARIA attributes like role= "tooltip" and aria-hidden= "false" (when the tooltip is visible) can help.

    Using Semantic HTML and ARIA Roles

    Use semantic HTML elements like <svg> for vector graphics where possible. If you’re using <canvas> or more complex libraries, add proper ARIA roles and states so screen readers know how to interpret them. Clear focus indicators are also important so users can see where they are when tabbing through interactive features.

    Choosing Static vs. Interactive Charts

    Interactive charts can be powerful, but they’re not always the best choice for every audience. Sometimes, a well-labeled static chart is more accessible data and easier to understand. If you have users who need data quickly and without extra steps, offering both a static image and an interactive version can meet multiple needs.

    Selecting and Adapting Chart Types for Accessibility

    Accessible Bar Charts

    Bar charts are among the easiest to make accessible, as long as you:

    • Clearly label each bar.
    • Use more than color to differentiate bars—consider patterns or direct labeling.
    • Provide a descriptive axis label so users know what each bar represents.

    Accessible Line Graphs

    Line graphs can be tricky for those with low vision. To improve accessibility:

    • Use different line styles (solid, dashed, dotted) to distinguish multiple data sets.
    • Add shape markers at each data point so color-blind users can still tell them apart.
    • Make sure your axes and legends are clear, with sufficient contrast.

    Accessible Pie Charts

    Pie charts can be confusing when there are too many slices. Limit your chart to a small number of slices and label each piece directly. Also, add patterns or textures if you use color coding. If your data is too complex, think about using a different format, like a table or bar chart.

    Handling Complex Data Visualizations

    If your data is large or contains many variables, consider breaking it down into smaller charts. This approach, called “small multiples,” allows users to compare data across several simpler charts rather than one overwhelming visualization. Include thorough text explanations and summaries to give context and help users understand the bigger picture.

    Advanced Accessibility Techniques for Charts and Data Displays

    Providing Multiple Data Views

    Not everyone can interpret data in the same way, so offering a toggle between a chart view and a table view can be extremely helpful. For example, you could have a button labeled “Show Data as Table” that, when clicked, reveals an accessible HTML table with the same information.

    Supporting Screen Readers with Data Annotations

    For charts that update in real-time—like stock price tickers—add announcements with ARIA live regions if something significant changes. This way, screen reader users will be notified when new data appears, but be careful not to overload them with constant updates.

    Making Dynamic and Real-Time Data Accessible

    Real-time data can be challenging because it often changes so frequently. Focus on essential changes and clearly label them. If you’re running live dashboards or analytics that refresh, allow users to control the refresh rate or pause the updates. This helps users keep track of what’s changed without confusion.

    Testing and Validating Chart Accessibility

    Manual Testing with Assistive Technologies

    Always test your charts using real assistive tools such as:

    • Screen readers like  NVDA, JAWS, or VoiceOver.
    • Keyboard-only navigation for all interactive elements.

    This hands-on testing helps you catch issues that automated checkers might miss, like poor focus order or unannounced chart labels.

    Automated Testing Tools

    Tools like WAVE Accessibility Checker and Lighthouse’s Accessibility Audit in Chrome can highlight potential problems. However, automated tools can only find about 30% of accessibility issues, so don’t rely on them alone.

    User Testing and Real-World Validation

    Finally, the best way to confirm that your data visualizations are truly accessible is to test them with actual users who rely on assistive technology. Gather feedback and be prepared to iterate on your design. Accessibility is an ongoing process that benefits greatly from real-world input.

    Creating Data-Driven Experiences for All Users

    Inclusive data visualizations aren’t just a courtesy—they’re the key to truly understanding and acting on the information that drives our businesses, classrooms, and communities. By deliberately designing charts and graphs that everyone can parse, you’re ensuring your message resonates with the widest possible audience. You’re also upholding the principles of equality, transparency, and innovation that propel the web forward.

    Start your journey toward full web accessibility today—reach out to 216digital using the form below! Our team of accessibility experts is ready to assess your site and provide tailored solutions to ensure that all visitors can easily access your content.Don’t let accessible data remain an afterthought—take the first step toward a more inclusive online presence now.

    Greg McNeil

    February 12, 2025
    How-to Guides
    Accessibility, Accessible Data, How-to, Web Accessibility, web developers, web development, Website Accessibility
  • How to Write and Design Accessible Links

    Links are the building blocks of web navigation. They are the portals that connect users to information, resources, and actions across the internet. Whether you’re browsing a blog, shopping online, or reading an article, links play a crucial role in how you experience the web.

    For a link to be truly effective, it needs to meet fundamental user expectations. Links should be predictable, accessible, and functional across all devices and interaction methods, from mouse and keyboard to touchscreens and screen readers. When creating accessible links, there are three core aspects to keep in mind:

    1. Writing links that are meaningful and user-friendly.
    2. Designing links for visibility and interaction.
    3. Coding links for accessibility, SEO, and device compatibility.

    In this article, we’ll dive into each of these aspects to help you design and write accessible links that ensure a seamless experience for all users.

    1. Writing Links: Clarity and Context Matter

    Anchor text is the clickable part of a link, and it should always provide clear, meaningful context. Users rely on anchor text to understand where the link will take them. Generic phrases like “Click Here” or “Read More” do not give enough information about the content that the link points to, making it harder for users to make decisions.

    Examples of poor vs. good link text:

    • ❌ “Click here to learn about accessibility.”
    • ✅ “Learn about web accessibility best practices.”

    By being specific and descriptive, you create accessible links that users can easily understand and navigate.

    Structuring Links for Scannability

    Research shows that users often scan pages rather than reading them word for word. This means that the structure of your links matters. To make your links easy to scan, follow these tips:

    • Place important keywords at the beginning of the anchor text.
    • Avoid linking entire sentences—focus on the most relevant words.
    • Use consistent phrasing across similar links.

    For instance, if you’re linking to multiple articles about web accessibility, keep the format and phrasing consistent across all of them. This will make it easier for users to predict what each link offers, improving accessibility.

    Handling Email and Phone Links Correctly

    Links that direct users to email addresses or phone numbers need to be formatted correctly. The proper way to link email and phone numbers is as follows:

    • Email: mailto:hello@example.com
    • Phone: tel:+1234567890

    It’s also important to note that displaying contact information directly on the page, rather than relying solely on links, is more user-friendly. For example, showing your email address and phone number on your page is helpful for users who might have trouble interacting with links. For mobile users, providing an easy tap-to-call experience can improve usability.

    Linking to Downloadable Files

    When linking to downloadable files, it’s essential to set proper expectations for users. Make sure you provide information about:

    • The file format (e.g., PDF, DOCX, ZIP).
    • The file size (e.g., “PDF, 2MB”).
    • Contextual information about what the file contains (e.g., “Download our 2024 SEO Guide (PDF, 5MB)”).

    Examples of misleading vs. helpful download links:

    • ❌ “Click here to download the file.”
    • ✅ “Download our 2024 SEO Guide (PDF, 5MB).”

    By providing clear details about what users are downloading, you create accessible links that prevent confusion.

    2. Designing Links: Visibility and Usability

    To ensure your links are visible and easy to recognize, they should look like links. The most common indicator is underlined text.

    • Color contrast: Ensure a minimum contrast ratio of 4.5:1 between text and background for normal text, and 3:1 for underlined text.
    • Avoid relying on hover-only indicators, such as a color change without underlining, as they are not accessible to all users.

    By following these design principles, you make your links more visible, helping users navigate your site easily.

    Interactive States: Hover, Focus, and Active

    Links should provide clear visual feedback when users interact with them. This helps users understand what is clickable and what is not.

    For hover effects, consider changing the color, underlining the text, or using an animation. For focus states, which are essential for keyboard users, make sure the link is outlined with high contrast, such as:

    outline: 2px solid #005fcc;

    This ensures that all users, including those with limited mobility or visual impairments, can interact with your accessible links.

    Clickable Area and Spacing

    On touch devices, links need to be large enough to tap comfortably. The recommended minimum tap target size is 44×44 pixels.

    Additionally, make sure links are spaced out enough so that users can tap or click them without accidentally selecting the wrong one. This is especially important on mobile devices, where smaller screens can lead to accidental taps.

    Should Links Open in a New Tab?

    By default, links should open in the same tab to avoid disorienting users. However, there are situations where opening a link in a new tab is appropriate:

    • External links to other websites.
    • Downloadable files.
    • Preventing users from losing unsaved progress (e.g., in a form).

    If a link opens in a new tab, always notify users beforehand. This can be done by adding a phrase like “Opens in a new tab” next to the link:

    <a href="example.com" target="_blank" rel="noopener">Example (Opens in a new tab)</a>

    Coding Links: Best Practices for Developers

    Semantic HTML: The <a> Tag Is Essential

    When coding links, always use the correct HTML element: the <a> tag. This element provides the necessary structure for links to be accessible.

    Correct usage:

    <a href="example.com">Visit Example</a>

    Incorrect usage (breaks keyboard accessibility):

    <div onclick="window.location='example.com'">Visit Example</div>

    Using <a> ensures that all users, including those using screen readers or keyboard navigation, can interact with your accessible links.

    Internal Links and Page Anchors

    In-page links (or jump links) allow users to navigate directly to different sections of a page. To ensure proper accessibility, use anchor tags with corresponding id attributes.

    Example of an in-page link:

    <a href="#section">Jump to Section</a>
    <h2 id="section">Section Title</h2>
    To ensure keyboard focus follows the jump, use tabindex="-1":
    <h2 id="section" tabindex="-1">Section Title</h2>

    Using ARIA for Accessible Link Labels

    If you’re using icons for links (such as social media buttons), it’s important to make sure they have accessible names. You can achieve this by using ARIA labels.

    Example with ARIA:

    <a href="https://twitter.com" aria-label="Visit us on Twitter. Opens External Webpage">
      <i class="fab fa-twitter"></i>
    </a>

    Alternatively, include visible text along with the icon:

    <a href="https://twitter.com">
      <i class="fab fa-twitter"></i> Twitter
    </a>

    Managing External Links Securely

    When opening external links in new tabs, always use rel="noopener noreferrer" to prevent security risks:

    <a href="https://example.com" target="_blank" rel="noopener noreferrer">Visit Example</a>

    This practice helps keep your site secure and protects users’ privacy.

    Testing and Improving Links

    Manual Accessibility Testing

    To ensure your links are accessible, perform manual testing:

    • Keyboard navigation: Can you tab to every link?
    • Screen readers: Does every link make sense without visual context?
    • Test the color contrast using tools like the WebAIM Contrast Checker.

    Automated Testing Tools

    You can also use automated tools to check for accessibility issues:

    • Google Lighthouse: Checks for accessibility issues, including link problems.
    • WAVE and a11y.Radar: Other helpful tools for automated accessibility testing.

    A Link is a Promise, Not a Surprise

    Every link you create is a promise to your users. By following best practices for writing, designing, and coding accessible links, you help guide users seamlessly to their next destination without frustration. Accessible links improve navigation, accessibility, and the overall user experience for everyone.

    To ensure your website is fully accessible, consider auditing your links using the strategies outlined in this article. Want to take the next step? Schedule an ADA compliance briefing with 216digital to assess your site’s accessibility and learn how to improve it.

    Greg McNeil

    February 11, 2025
    How-to Guides
    Accessibility, descriptive link text, How-to, Links, Web Accessible Links, Website Accessibility
  • accessiBe’s AI Claims Fall Short—FTC Proposes $1M Fine

    In a significant move underscoring the importance of truthful marketing in digital accessibility, the Federal Trade Commission (FTC) has proposed a $1 million fine against accessiBe, a company known for its AI-driven web accessibility tool, accessWidget. The FTC alleges that accessiBe misrepresented the capabilities of its product, claiming it could render any website fully compliant with the Web Content Accessibility Guidelines (WCAG), which set the standard for web accessibility.

    FTC’s Allegations Against accessiBe

    According to the FTC’s complaint, accessiBe advertised that its accessWidget could make websites fully WCAG-compliant through a simple integration process. The company asserted that by adding a single line of code, websites would immediately comply with 30% of WCAG requirements, with the remaining 70% addressed by the AI within 48 hours. However, the FTC found these claims deceptive, stating that the accessiBe widget failed to make essential website components—such as menus, headings, tables, images, and recordings—conformant with WCAG standards.

    Furthermore, the FTC highlighted that accessiBe engaged in misleading marketing practices by presenting paid endorsements as independent reviews, violating transparency norms. The proposed settlement includes the $1 million fine and mandates that accessiBe cease making unsubstantiated claims about its product’s capabilities and disclose any material connections with endorsers.

    Legal Challenges Faced by accessiBe

    This FTC action is not the first legal challenge for accessiBe. The company has faced criticism and legal scrutiny over its accessibility solutions. In 2024, a class-action lawsuit was filed against accessiBe, alleging breach of contract and other claims related to the efficacy of its products.

    Limitations of AI in Web Accessibility

    The situation with accessiBe brings to light the broader limitations of relying solely on AI for web accessibility. While AI tools can assist in identifying and addressing certain accessibility issues, they often lack the contextual understanding necessary to handle complex web elements. For instance, AI might misinterpret images, provide insufficient alternative text descriptions, or overlook interactive components crucial to the user experience. These shortcomings can result in websites that remain inaccessible to individuals with disabilities, despite the implementation of AI solutions.

    Moreover, AI-driven tools may struggle with context-specific issues and ethical considerations, necessitating human intervention to ensure comprehensive accessibility testing. For example, AI might not fully understand the context of certain content, leading to false positives or negatives.

    For more information on automated testing, please read our article “Website Accessibility: Are Overlays Just Hiding the Problem?“

    Best Practices for Achieving True Compliance

    Achieving genuine web accessibility compliance requires a multifaceted approach that combines automated tools with human expertise. While AI can be a valuable asset in identifying potential issues, it should not be relied upon exclusively. Manual audits conducted by accessibility experts are essential to address nuanced and context-specific barriers that AI might miss.

    Incorporating user testing, particularly involving individuals with disabilities, can provide invaluable insights into real-world accessibility challenges. This collaborative approach ensures that websites comply with technical standards and are genuinely usable for all individuals.

    Partnering with Experts for Comprehensive Accessibility Solutions

    Businesses aiming for authentic accessibility compliance should seek partnerships with organizations that offer a blend of automated tools and expert human evaluation. For instance, 216digital provides comprehensive accessibility services encompassing AI-driven assessments, manual audits, and user testing. By collaborating with such partners, companies can ensure that their digital platforms comply with legal standards and are accessible to all users.

    Conclusion

    The FTC’s proposed fine against accessiBe is a stark reminder of the importance of transparency and honesty in marketing accessibility solutions. While AI offers promising tools to achieve web accessibility, it is not a standalone solution. A comprehensive approach integrating AI capabilities with human expertise and manual audits is essential for proper compliance and inclusivity. Businesses must remain vigilant and committed to genuine accessibility efforts, ensuring their digital content is accessible to all individuals, regardless of ability.

    Ready for a solution that truly works? Schedule a free ADA briefing with 216digital. Simply fill out the contact form below, and let’s take the next step toward making your site accessible for all. We’ll help you avoid the pitfalls that landed accessiBe in trouble and guide you toward long-lasting, legally sound solutions.

    Greg McNeil

    February 10, 2025
    Legal Compliance
    accessiBe, Accessibility, ADA Compliance, Ai and Overlay Widgets, Website Accessibility
  • Love at First Click: Why an Accessible Websites Win Hearts (and Customers)

    Have you ever visited a website and felt a spark right away? That feeling often comes from a page that’s simple to explore, easy to read, and welcoming to everyone. When people sense they can find what they need without stress, they’re more likely to stick around. This positive reaction is what we might call “love at first click.” It’s that warm feeling you get when a website greets you with open arms.

    A big part of this charm comes from making sure your site can be used by people of all abilities. When we talk about “accessible websites,” we mean sites that include features to help everyone use them. For example, some visitors rely on screen readers because they have vision impairments. Others might need larger fonts to see text clearly. Still, others need clear directions or simple labels to understand a page. By building accessible websites, you open your online doors to more users. In turn, they will feel more connected to your business.

    Below, we’ll explore how you can create a website that leaves visitors with a smile. We’ll also talk about why doing so can make a big difference for your brand.

    The Power of First Impressions

    Have you ever landed on a page that was too cluttered or confusing? If the text was tiny and the menus were hidden, you might have closed it right away. That first impression can make or break a new relationship with a customer. In a crowded online world, you want your site to stand out for the right reasons.

    Clear menus, bold and readable fonts, and good color contrast can turn a casual visitor into a loyal fan. People often decide in seconds if they feel comfortable on a page. If your site is set up to welcome everyone, you’ll leave a powerful impression that lasts.

    What Does Accessibility Mean?

    When we say a website is accessible, we mean it’s been designed so people with various needs can use it. This includes people who are blind, have limited vision, have trouble hearing, or have difficulties using their hands and arms. It also includes people with cognitive conditions, such as dyslexia.

    Accessible websites often have features like:

    1. Clear Navigation: Simple menus and page structures help everyone find what they want.
    2. Readable Fonts: Text that’s large enough and easy to understand prevents eye strain.
    3. Alternative Text for Images (Alt Text): Short descriptions for images tell screen readers what’s being shown.
    4. Keyboard-Friendly Setup: Some users can’t use a mouse, so they rely on tabs and arrow keys to move around.

    These steps may seem small, but they make a major impact. Imagine a person who depends on a screen reader. If your site has alt text, that user will hear each image described. They’ll feel included, which can lead to trust and loyalty.

    Why Accessible Websites Matter for Everyone

    An accessible website doesn’t help only those with special requirements. In many ways, it’s helpful to all your visitors. Large fonts and clear color contrast work well for people browsing on mobile phones under bright sunlight. Captions on videos help anyone who’s watching a video in a quiet office or a noisy bus. Good design choices make your site easier to use for everyone, no matter the setting.

    When people sense that they can read and click through your site without trouble, they’re more likely to stay. They’ll also be more eager to return. This leads to deeper connections and can spark positive word-of-mouth. Users often share good finds with friends, and you’ll notice more traffic over time.

    Building Trust and Loyalty

    We all want to feel valued and respected. When you design your site with inclusion in mind, you send a message that every visitor matters. That message builds trust. Visitors know you’ve thought about their needs and comfort. As a result, they’re more likely to explore your products or services.

    Imagine receiving a warm welcome at a local shop. You’d want to come back, right? Websites aren’t that different. When customers feel good about how a site treats them, they’ll remember it. This memory makes them more inclined to buy, share, and stay loyal.

    Reaching a Larger Audience

    A smart business plan often involves finding ways to expand. One way to do this is to include more people. When you make sure your website has features like keyboard navigation and alt text, more visitors can join in. This means you can reach many potential customers who might otherwise pass over your site.

    Word spreads quickly online. If someone who needs those features finds your site useful, they’ll likely tell friends or family in similar situations. Word-of-mouth can travel fast in certain communities, giving your site a good chance to grow. By meeting a need that many sites overlook, you can stand out in a busy online space.

    Boosting Your SEO

    Search engines like Google pay attention to how a site is organized. When you add descriptive headings, alt text, and clear layouts, you help search engines understand your content. This can lead to better rankings.

    For example, alt text serves as an extra description of your images. Search engines pick up on these details, which can help your site appear in image search results. Many tools that help with accessibility, such as proper heading structure, also help search engines crawl and index your pages. This can boost your spot in search results, bringing even more people to your site.

    Protecting Against Legal Risks

    Being open to as many users as possible can also help reduce possible legal troubles. Laws like the Americans with Disabilities Act (ADA) focus on making goods and services open to everyone. Websites are part of that. If a site is built with no thought for accessibility, it could face complaints or lawsuits.

    Improving your site for people with special requirements lowers that risk. Even if legal matters are not your main concern, it’s good to be prepared. When you keep your site in line with best practices, you are making a solid long-term investment.

    Tips for Making Your Website Accessible

    Below are a few steps you can take to make your site more inviting:

    1. Use Large, Clear Fonts: Aim for fonts that are at least 16px so people don’t strain their eyes.
    2. Check Color Contrast: Text should stand out against the background. There are many free tools to help you pick suitable color combinations.
    3. Provide Captions on Videos: Add subtitles or transcripts for video or audio content.
    4. Add Alt Text for Images: Write brief descriptions that explain what each image shows.
    5. Ensure Keyboard Navigation: Test your site by using only the keyboard to move around. If you can’t reach certain links or content, others might not be able to either.
    6. Keep Forms Simple: Use clear labels that tell people exactly what to type.
    7. Organize Content with Headings: H1, H2, and H3 headings help screen readers know how the page is structured.

    You don’t need to make all these changes at once. Even small improvements can have a big impact on the user experience.

    Your Path to a Great First Click

    Picture your website as an online shop or office. You’d want it to feel inviting and arranged so visitors can find what they want. You’d also want it to reflect your brand values. Making small, mindful changes for accessibility can create that “wow” factor as soon as a new visitor arrives.

    Think of the times you felt relaxed and confident navigating a new website. Chances are, someone took great care in building that site’s design and layout. With the right approach, your site can leave the same positive impression.

    The Ongoing Journey

    Improving accessibility can feel like a long process, but think of it as a journey that grows along with your business. Every time you introduce a new feature or post fresh content, do a quick check for accessibility. When you add a video, include captions. If you upload a new image, write a short alt text so everyone knows what it’s about.

    These little efforts add up in a big way over time. Your visitors will notice the extra care, which makes them more likely to stick around, trust you, and come back often. Tools like Accessibility Radar (a11y.Radar) can help you stay on top of accessibility by monitoring your site and flagging potential issues before they become barriers. By making accessibility a priority, you’ll create a stronger, more welcoming online presence for everyone.

    Win Hearts with an Accessible Website

    In today’s digital world, the first click can mean everything. Accessible websites welcome visitors and help them feel at home. That friendly first impression can turn casual visitors into loyal customers.

    When you invest in clear navigation, larger fonts, and alt text for images, you’re making your site open to all. This not only grows your audience but also fosters respect and trust. Plus, you’ll enjoy better search rankings and reduce the chances of legal issues.

    If you’ve been thinking about ways to boost engagement and win hearts online, begin by checking how people of different abilities experience your website. You might be surprised at the improvements you can make right now. By showing that you care about every visitor, you’ll inspire the kind of warm feelings that lead to “love at first click.” And that’s a win for everyone—especially your business.

    Ready to create accessible websites everyone will love? Schedule an ADA briefing with 216digital using the contact form below!

    Greg McNeil

    February 7, 2025
    The Benefits of Web Accessibility
    Accessibility, accessible websites, Benefits of Web Accessibility, Website Accessibility
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