216digital.
Web Accessibility

ADA Risk Mitigation
Prevent and Respond to ADA Lawsuits

WCAG & Section 508
Conform with Local and International Requirements

a11y.Radar
Ongoing Monitoring and Maintenance

Consultation & Training

Is Your Website Vulnerable to Frivolous Lawsuits?
Get a Free Web Accessibility Audit to Learn Where You Stand
Find Out Today!

Web Design & Development

Marketing

PPC Management
Google & Social Media Ads

Professional SEO
Increase Organic Search Strength

Interested in Marketing?
Speak to an Expert about marketing opportunities for your brand to cultivate support and growth online.
Contact Us

About

Blog

Contact Us
  • When Web Accessibility Standards Gets Fuzzy

    When Web Accessibility Standards Gets Fuzzy

    Every team that works on digital accessibility eventually runs into the same moment: the rules don’t feel black and white. You’re following the Web Accessibility Guidelines (WCAG) and doing your best to interpret them. Then suddenly, you find yourself asking: Does this count? Are we helping everyone, or could this fix create a new barrier somewhere else?

    That’s not a sign you’re doing something wrong. It’s how web accessibility standards are written. WCAG is designed to cover countless technologies, contexts, and user needs—not to prescribe one rigid answer for every situation. That flexibility leaves room for judgment, but it can also leave teams second-guessing their choices.

    This article is here to help. We’ll walk through why these “grey areas” exist, why they’re not a weakness but a feature of the standard, and—most importantly—how you can approach them with confidence. You’ll get a practical, repeatable framework to guide decisions, reduce risk, and keep accessibility focused on what really matters: creating digital experiences that work for people.

    What Are WCAG “Grey Areas”?

    “Grey areas” are success criteria that can be met in more than one valid way, or where context changes the best answer. They matter because solving for one disability group can, at times, introduce friction for another. Trade-offs are real, and responsible teams face them head-on.

    These scenarios highlight why web accessibility standards are intentionally flexible, pushing teams to weigh impact, not just compliance.

    • Dark mode: A darker theme can reduce glare and help many people with low vision or light sensitivity. But some users with dyslexia or astigmatism may read best with higher-contrast dark text on a light background. A user-controlled toggle is a solid compromise.
    • Reflow (SC 1.4.10): Avoiding horizontal scroll at 320–400 px width sounds simple, until a multi-column data table collapses and users lose the ability to compare rows and columns.
    • Non-text contrast (SC 1.4.11): What counts as “essential” visual information? In infographics or dense UIs, borders, separators, and icon strokes can be more important than they look at first glance.
    • Link purpose (SC 2.4.4): Is “See details” okay? Often yes—if the link sits under a descriptive product name or is wrapped with an accessible name/description that conveys purpose. If a page lists 20 identical “Read more” links with no additional context, that’s a problem.
    • Alt text: Even the basics aren’t always basic. An image might need a rich description on a museum site, but be marked decorative in a dashboard if it adds no meaning.

    Why Ambiguity Exists—and Why That’s Okay

    WCAG isn’t a script; it’s a set of outcomes. It avoids prescribing specific UI patterns so it can work across devices, frameworks, and future tech. That flexibility can feel frustrating when you need a yes/no answer today. But it’s also where web accessibility standards allow accessibility leadership to shine.

    The goal isn’t perfection. It’s clarity, consistency, and usability—especially for people who rely on assistive technology. When the standard leaves room for interpretation, your job is to apply sound reasoning, test with real users, and document what you did and why.

    A Practical Framework for Resolving WCAG Grey Areas

    Use this five-step process to move from “it depends” to “here’s what we’ll do.”

    Step 1: Start with the Source

    Go beyond the short success-criterion text and read the Understanding WCAG guidance. These pages explain intent, define terms, and include examples and common failures. Many “edge cases” are addressed there, even if not word-for-word identical to your scenario.

    Tip: Keep a shared team doc of the Understanding pages you reference most. It speeds consensus.

    Step 2: Analyze Real User Impact

    Shift from “Does this pass?” to “Who does this help or hinder—and by how much?” Consider:

    • Screen reader and braille users
    • Keyboard-only and switch users
    • Low-vision users (zoom, magnifiers, custom styles)
    • Users with cognitive or attention-related conditions
    • Motion/vestibular sensitivities and color-vision differences

    Ask: Does one option create a minor inconvenience while another blocks a key task? If a choice affects checkout, account access, or a critical service, prioritize task success over neatness or brand purity.

    Step 3: Test with People Who Use AT

    When the stakes are high, run quick, focused usability tests with people who use assistive tech. You don’t need a giant study. Five to eight participants who reflect the impacted group can reveal what theory can’t.

    • Scope the test to the specific component or flow.
    • Observe with screen readers, keyboard only, and zoom.
    • Capture where users stumble, not just what they say.

    User evidence turns debates into decisions.

    Step 4: Phone a Friend (the Right One)

    If internal consensus stalls, bring in an accessibility expert with hands-on WCAG experience—ideally someone comfortable with dynamic UIs, eCommerce patterns, and ARIA. 

    Credentials like CPACC can help, but project-based proof matters most: “Show me where you solved this before.”

    Step 5: Document Your Rationale

    Most teams skip this safety net. For every grey-area decision, record:

    • The WCAG criterion(s) at issue
    • The ambiguity you faced
    • The options considered
    • The reasoning: user impact, technical feasibility, constraints
    • Any expert input or user-testing results
    • The final decision and where it applies (component, template, page type)

    Store this where designers, developers, QA, and product can find it. You’ll create consistency across teams and time.

    Common Examples, Resolved with the Framework

    Let’s revisit those tricky scenarios and apply the process. This is where teams can see how web accessibility standards translate from theory into practice.

    Reflow vs. Data Integrity (SC 1.4.10)

    • Challenge: A comparison table collapses at 320 px, and users can’t relate cells across columns.
    • Approach: Understanding WCAG clarifies that the intent is to avoid two-dimensional scrolling for most content while preserving meaning.
    • Decision: Provide a responsive table with a toggle: stacked rows by default for small screens, with a “Compare columns” view that preserves tabular relationships and allows horizontal scroll within the table container. Add a “Skip to table comparison” anchor and ARIA summary to explain the toggle.
    • Result: Reflow is respected where it helps, and comparison remains possible where it matters.

    Link Purpose in Card Grids (SC 2.4.4)

    • Challenge: Product cards each have an image, name, price, and a “See details” link.
    • Approach: Screen reader testing shows that when the product name is an accessible link, the extra “See details” adds noise.
    • Decision: Make the product title the primary link with a descriptive accessible name (e.g., “View details for Acme Pro Blender”). Keep “See details” visible but aria-hidden or make it a button that moves focus to the same target for sighted mouse users who expect it.
    • Result: Purpose is clear programmatically and visually; duplication is removed for AT users.

    Non-Text Contrast on Icon Buttons (SC 1.4.11)

    • Challenge: Icon-only controls use thin strokes that technically reach 3:1 against the background, but some users miss them.
    • Approach: Prioritize recognizability over minimalism.
    • Decision: Increase stroke width and contrast on the icon and its focus indicator. Add an accessible name (e.g., “Filter results”) and a visible label on hover/focus for cognitive clarity.
    • Result: The control is perceivable and operable for more users—even if it slightly shifts the visual aesthetic.

    Dark Mode and Motion Preferences

    • Challenge: Dark mode improves comfort for many, but not all. Animations delight some, but can trigger discomfort for others.
    • Approach: Respect user control and system settings.
    • Decision: Provide a theme toggle that remembers preference. Honor prefers-color-scheme and prefers-reduced-motion. Keep contrast targets consistent across themes.
    • Result: Users opt into what works for them; your defaults are inclusive, not absolute.

    Alt Text in Dashboards

    • Challenge: Decorative charts and status icons risk becoming screen reader noise.
    • Approach: Identify the purpose of each image.
    • Decision: Provide a textual summary or data table for the chart. Mark decorative images with empty alt (alt=""). For meaningful icons, supply concise alt text or an aria-label on the control they’re part of.
    • Result: Users get the information without redundant chatter.

    Let Strategy Guide You—Not Guesswork

    Grey areas in web accessibility standards aren’t flaws to fear—they’re invitations to make thoughtful, people-first choices. With a repeatable process, you can:

    • Ground decisions in the intent of WCAG, not just the letter web accessibility standards.
    • Weigh real user impact over theoretical compliance.
    • Validate with targeted testing and expert input.
    • Build a paper trail that improves consistency and reduces risk.

    Accessibility is a journey, especially on complex products. You won’t get every decision perfect the first time, and that’s okay. What matters is that your choices are deliberate, documented, and centered on the people who need your site to work every single time.

    Need a second set of eyes? If your team is wrestling with ambiguous criteria, we can help you apply web accessibility standards in a way that fits your design system, codebase, and real users. Schedule an ADA briefing with 216digital to walk through your grey-area challenges and map a clear, defensible path forward.

    Greg McNeil

    August 7, 2025
    WCAG Compliance
    Accessibility, WCAG, WCAG Compliance, WCAG conformance, Website Accessibility
  • Don’t Wait for AI Accessibility Tools to Catch Up

    Don’t Wait for AI Accessibility Tools to Catch Up

    AI is everywhere right now. It’s drafting blog posts, churning out social captions, even scanning websites for compliance issues. And if you’ve been keeping up with the hype, you’ve probably noticed one claim in particular: that AI can solve accessibility.

    For a business moving at full speed, that promise sounds almost too good to pass up. Install a plugin, run a scan, check a box—done. But accessibility doesn’t work like that. These tools can point out some issues, sure, but they rarely fix the barriers that actually keep people with disabilities from using your site, your app, or your documents. The cracks stay hidden under a shiny patch.

    And those cracks matter. Real people get shut out of digital spaces. Companies expose themselves to lawsuits and financial hits. And maybe most importantly, the bigger goal—building technology that works for everyone—keeps getting delayed.

    This article takes a closer look at what AI tools really can (and can’t) do, and why waiting for automation to “catch up” is a risky bet. More than that, it gives you practical steps to start building accessibility into your digital strategy today—steps that create lasting, meaningful change.

    AI Is Exciting—but Not a Magic Bullet

    AI tools like AudioEye can scan sites, flag issues, and apply quick fixes in real time—like adding alt text, adjusting color contrast, or correcting heading levels. For busy teams, it feels like a shortcut to digital inclusion.

    But here’s the reality check: research shows AI accessibility tools typically catch only 20–30% of issues. That leaves a massive gap—and it’s a gap with real consequences for users who can’t access your content, and for your legal risk.

    What AI Accessibility Tools Miss

    Most AI accessibility tools and overlays don’t actually fix your code. They act like a layer on top of your site, attempting to correct problems as the page loads. The underlying barriers remain in your codebase, breaking accessibility where it matters most.

    Here are some of the common issues AI often misses or misinterprets:

    • Missing headings that prevent screen reader users from navigating efficiently.
    • Images with no alt text—or worse, incorrect auto-generated descriptions that mislead rather than help.
    • Links with vague text like “click here” that don’t explain their purpose.
    • Form fields with no labels, making it impossible for assistive tech users to complete them.
    • Required fields that aren’t marked as required.
    • Submit buttons with no clear labels, leaving users stuck at the finish line.

    These aren’t minor hiccups—they’re major roadblocks. And they can’t be “patched over” by automation.

    Even more importantly: AI doesn’t know how real people use your site. It doesn’t test whether your video player works with voice commands, whether your interactive map is navigable by keyboard, or whether your carousel is usable for someone with limited dexterity. Human judgment and lived experience are irreplaceable.

    AI Might Improve—Eventually

    Will AI accessibility tools improve? Absolutely. At some point, automation may be able to deliver more accurate fixes, faster and at scale. But that capability is years away—not weeks. Your users and your legal obligations can’t wait for that future to arrive.

    Legal Risk: You’re Responsible Today

    Accessibility laws don’t include a “wait until AI gets better” clause. The Americans with Disabilities Act (ADA), the European Accessibility Act (EAA), and Canada’s AODA all require accessible digital content right now.

    And the lawsuits are growing: in 2024, more than 4,000 ADA Title III lawsuits were filed in the U.S. alone. By the end of 2025, experts expect nearly 5,000. In the first quarter of 2025, nearly 200 suits specifically targeted companies that relied on overlays or AI accessibility tools to claim compliance—claims that didn’t hold up in practice.

    High-profile cases underscore the risk. In January 2025, the U.S. Federal Trade Commission fined accessiBe $1 million for deceptive claims that its AI product guaranteed WCAG compliance. The reality: it didn’t. And regulators, courts, and customers are paying attention.

    Accessibility Pays: Beyond Risk Avoidance

    Avoiding lawsuits matters, but accessibility is also an opportunity. About 20% of the global population lives with a disability. That’s one in five potential customers who may face barriers if your site isn’t accessible.

    Accessibility also improves usability for everyone:

    • Captions help not only people with hearing loss but also those in noisy environments.
    • High contrast improves readability in bright light or for anyone with color sensitivity.
    • Clear link text and consistent layouts make navigation easier and faster for all users.

    These changes lead to stronger customer loyalty, better SEO, and a brand reputation for being inclusive and trustworthy. Accessibility isn’t just compliance—it’s good business.

    How to Act Today—Practical Steps

    If automation isn’t enough, what’s the path forward? The good news: it’s clear and manageable.

    1. Test manually: Explore your site with assistive technologies like screen readers or voice navigation. Even better, involve people with disabilities in your testing process. Their feedback reveals barriers no scan will catch.
    2. Use automation wisely: Scanners and overlays can still help identify issues like missing alt text or low contrast. Just remember: they’re helpers, not full solutions.
    3. Adopt a hybrid model: Combine automation with human-led testing and remediation. Let AI handle repetitive checks, and let experts ensure usability and compliance.
    4. Integrate accessibility into your process: Make it part of everyday workflows—design, development, content creation, and media production. Fixing accessibility at the source saves time, money, and stress.

    Accessibility becomes much easier when it’s built into how your team works every day.

    Looking Ahead

    The future of AI accessibility tools is promising, but they’re not a replacement for human insight. Even as AI advances, accessibility will still require oversight, inclusive design, and empathy for how people actually use technology.

    For now, the choice is clear: don’t wait. The risks are here today, but so are the opportunities to create better digital experiences. Even small improvements—like labeling form fields or ensuring captions—make a real difference.

    By acting now, you reduce legal risk, improve usability, and position yourself to take advantage of AI when it’s truly ready.

    Ready to get started? Schedule an ADA briefing with 216digital to see where your digital content may fall short. Learn which tools can help, what requires expert attention, and how to build accessibility into your roadmap. Clear guidance, no hype—just a realistic plan for moving forward with confidence.

    Greg McNeil

    August 6, 2025
    Legal Compliance
    Accessibility, Accessibility Remediation, Ai and Overlay Widgets, AI-driven accessibility, Website Accessibility
  • Lost in Focus? Blame Keyboard Traps

    Lost in Focus? Blame Keyboard Traps

    You’ve probably been there. You build a custom modal or some fancy dropdown, tab into it to test, and suddenly you’re stuck. Focus won’t move. The Tab key feels broken, Shift+Tab does nothing, and Escape isn’t helping either. That’s not a bug in your laptop—it’s a keyboard trap.

    And honestly? They’re way more common than we like to admit. WebAIM has been flagging them as one of the top accessibility failures for over a decade, and the problem hasn’t really improved. The thing is, you don’t need to be an accessibility specialist to fix them. You just need to understand how they occur, how the Web Accessibility Guidelines (WCAG) addresses them, and how to integrate prevention into your regular workflow.  Let’s talk through it, developer to developer.

    What Are Keyboard Traps?

    A keyboard trap happens when focus moves into a component but can’t get back out using standard keyboard navigation. That usually means Tab and Shift+Tab stop working, Escape is ignored, and the user is stuck.

    According to WCAG Success Criterion 2.1.2 (“No Keyboard Trap”), any element that takes focus must also provide a way to exit using only the keyboard. In other words: if your widget can grab focus, it must also let go of it.

    For developers, this is more than a compliance checkmark. A trap breaks assumptions about how users move through a page. It disrupts assistive tech like screen readers and can fail QA instantly. Even if the rest of your site is clean, one trap in a modal or custom control can undo the entire user journey.

    Who’s Affected (And Why You Should Care)

    It’s easy to think of accessibility in the abstract, but keyboard traps create very real roadblocks:

    • Motor-impaired users rely on the keyboard because a mouse isn’t practical.
    • People with temporary injuries—a broken wrist, for example—may need keyboard-only navigation for weeks.
    • Screen reader users follow focus to know where they are. If it never moves, the reader has nothing more to say.
    • Developers themselves—many of us use the keyboard for speed. If you’ve ever hit Tab to check your own work and gotten stuck, you know how disruptive it feels.

    Bottom line: if your component can trap you, it can trap someone who doesn’t have another option.

    So where do these traps usually show up? More often than not, in the places where we customize behavior.

    Where Keyboard Traps Hide

    Traps aren’t usually intentional. They sneak in where custom code overrides native behavior. Here are the usual suspects:

    Modals, Popovers, and Dialogs

    A modal with div role="dialog" looks great until focus disappears inside. The fix is to intentionally loop focus only while the modal is open and let Escape close it:

    function trapFocus(modalEl) {
  const focusable = modalEl.querySelectorAll(
    'a[href], button:not([disabled]), input, textarea, select, [tabindex]:not([tabindex="-1"])'
  );
  const first = focusable[0];
  const last = focusable[focusable.length - 1];
  modalEl.addEventListener("keydown", e => {
    if (e.key === "Tab") {
      // If Shift+Tab on first element, wrap back to last
      if (e.shiftKey && document.activeElement === first) {
        e.preventDefault();
        last.focus();
      }
      // If Tab on last element, wrap back to first
      else if (!e.shiftKey && document.activeElement === last) {
        e.preventDefault();
        first.focus();
      }
    } else if (e.key === "Escape") {
      // Allow users to close with Escape and return focus
      closeModal();
    }
  });
}

    This follows WAI-ARIA practices: focus a meaningful element on open, loop safely, and return focus when closing.

    Forms and Custom Inputs

    Date pickers or masked inputs often intercept arrow keys, Enter, or Tab. Without an Escape handler, the user is locked. Keep event listeners scoped:

    datePickerEl.addEventListener("keydown", e => {
  switch (e.key) {
    case "ArrowLeft": /* move date */ break;
    case "ArrowRight": /* move date */ break;
    case "Escape":
      // Escape should always close and release focus
      closeDatePicker();
      break;
    default:
      return; // Don’t block Tab or Shift+Tab
  }
});

    Also keep aria-expanded updated so assistive tech knows when a picker is open or closed.

    Media Players

    Custom video players sometimes swallow every keydown. Space, arrows, and Tab all get blocked. That’s a recipe for keyboard traps. Instead:

    playerEl.addEventListener("keydown", e => {
  if (e.key === " " || e.key.startsWith("Arrow")) {
    // Map keys to playback controls (play, pause, seek, etc.)
    e.stopPropagation(); // Stop event bubbling, but don’t block Tab
  }
  // Important: Don’t block Tab!
});

    For YouTube iframes, use ?disablekb=1 to disable its shortcuts and implement your own accessible ones.

    JavaScript-Enhanced Links

    Sometimes developers add keydown handlers to links or buttons that override Tab. If you call preventDefault() on Tab, you’ve created a trap.

    Rule of thumb: only intercept Space or Enter for activation. Let Tab do its job.

    Testing for Keyboard Traps

    Automation tools like WAVE or Lighthouse can catch some violations, but many traps slip through. Manual checks are essential:

    • Start at the browser address bar.
    • Press Tab repeatedly.
    • Watch the focus ring. Does it keep moving or stall?
    • Use Shift+Tab to go backward.
    • Open components like modals, menus, or players. Try Escape. Does it close and return focus?

    Build this into your QA flow. Think of it as a “keyboard-only smoke test.” It takes two minutes and can save your users hours of frustration.

    Best Practices for Trap-Safe Code

    To keep keyboard traps out of your codebase:

    • Use native elements whenever possible—buttons, links, selects. They come with keyboard behavior for free.
    • Follow ARIA Authoring Practices when building custom components. They define expected key behavior for dialogs, menus, and more.
    • Centralize focus-trap utilities. Don’t reinvent it in every modal.
    • Document the behavior. A hint like “Press Escape to close” in a dialog helps everyone.
    • Add accessibility checks in your Storybook or Cypress tests. Press Tab in your stories. Does it cycle correctly?

    A Safe Dropdown in Action

    Here’s a minimal example of a dropdown that avoids keyboard traps:

    <button id="dropdown-trigger" aria-expanded="false" aria-controls="dropdown-menu">
  Options
</button>
<ul id="dropdown-menu" role="menu" hidden>
  <li role="menuitem"><a href="#">Profile</a></li>
  <li role="menuitem"><a href="#">Settings</a></li>
  <li role="menuitem"><a href="#">Logout</a></li>
</ul>

    With the right ARIA attributes and by leaving Tab behavior untouched, this dropdown stays safe and accessible.

    Build Trap Prevention into Your Workflow

    Don’t treat accessibility like a last-minute patch. Bake it into your process:

    • Add “keyboard-only test” to your pull request checklist.
    • Run axe-core or similar tools on staging builds.
    • Train QA and PMs to check focus flows during reviews.
    • Pair with design: ask early, “How would this work without a mouse?”

    These habits don’t just prevent keyboard traps—they build a culture of inclusive development.

    Focus on What Matters

    Accessibility slips often come from the smallest details—like a single missing Escape handler or an overzealous preventDefault(). But those little choices ripple out into real-world barriers. The upside is, once you start looking for them, traps are one of the easiest things to fix—and the payoff is huge.

    If you’re looking to strengthen your accessibility practices and reduce risk, 216digital offers ADA briefings tailored specifically for development teams. These sessions go beyond checklists—they walk through real code examples, explain how WCAG applies in day-to-day work, and give your team a clear roadmap for building components that won’t leave users stuck. It’s a chance to ask questions, get practical guidance, and bring accessibility into your workflow in a way that lasts. 

    Schedule an ADA briefing today and start building better, more inclusive code.

    Greg McNeil

    August 4, 2025
    How-to Guides
    Accessibility, How-to, keyboard accessibility, Keyboard Navigation, Keyboard traps, web developers, web development, Website Accessibility

  • Accessible Infographics? You’ve Got This

    We’ve all shared or pinned a gorgeous infographic only to discover later that it’s unreadable on a phone or impossible for a screen reader to explain. That disconnect can leave a big slice of your audience—people who rely on assistive tech, low‑vision users, mobile users, and anybody skimming—out of the story you worked hard to tell. The good news? You don’t have to pick between visual flair and inclusivity. A handful of WCAG‑inspired habits will let your next infographic sparkle and speak to everyone. Accessible infographics make that possible—balancing form, function, and inclusivity without sacrificing design.

    Why Accessibility in Infographics Matters

    • It’s the right thing and the smart thing. Legal compliance matters, but so does brand trust. Inclusive visuals show you value every visitor without using scare tactics.
    • Wider reach. Alt text, transcripts, and high‑contrast design remove barriers for millions of people with disabilities—and for situational limitations like glare or slow bandwidth.
    • Mobile muscle. Clean, well‑structured graphics load faster and resize gracefully.
    • SEO & UX boost. Search engines can’t “see” pictures, but they can read your text equivalents, giving your infographic a discoverability edge.

    Think of accessibility as a design constraint that ignites creativity, not a brake pedal. Accessible infographics prove that good design and good access can go hand-in-hand.

    Core Principles for Accessible Infographic Design

    1. Start With Simplicity

    Simple visuals land harder and translate better.

    • Stick to 5–7 key takeaways—enough to inform, not overwhelm.
    • Trim decorative flourishes that don’t support the story.
    • Let white space breathe so eyes can rest and elements stand out.

    2. Organize With a Logical Structure

    Viewers should follow your flow without guessing.

    • Group related data in clear clusters or panels.
    • Use subtle borders or tinted backgrounds to separate sections.
    • Keep a steady top‑to‑bottom, left‑to‑right reading order. If you must break it, guide with numbered steps or arrows.

    3. Prioritize Readable Text

    Fancy fonts may look slick, but legibility rules.

    DoSkip
    Sans‑serif faces like Arial, Verdana, Open SansOrnate scripts or heavy italics
    14 pt minimum (roughly 18–20 px on web)Tiny captions that force zooming
    Sentence caseALL CAPS everywhere
    Horizontal textDiagonal or curved text

    Even sighted readers appreciate the clarity—especially on smaller screens.

    Make the Visuals Understandable to Everyone

    4. Provide Text Equivalents

    Alt text isn’t just for photos.

    1. Basic shapes or icons: “Pie chart showing 60 % of users prefer mobile.”
    2. Complex data: Add a long description or transcript nearby or in a collapsible section—describe axes, color keys, and trends.
    3. Link out if the description is lengthy (great for dashboards).
    4. Sprinkle in ARIA roles (role= "img") sparingly when embedding the graphic inside interactive layouts.

    The rule of thumb: If someone couldn’t see the image, would your text give them the same insights? This step is at the heart of what makes accessible infographics work for everyone—not just some. 

    5. Use Color With Care

    Color is an accent, not a crutch.

    • Keep a 4.5 : 1 contrast ratio for text and meaningful icons. Online checkers like WebAIM make it fast.
    • Pair hues with patterns, labels, or icons so color‑blind users still get the message. Think stripes vs. solids on a bar chart.
    • Limit yourself to 3–5 colors plus neutrals. A restrained palette keeps focus where it belongs—your data.

    Good color contrast is essential to creating accessible infographics that everyone can interpret accurately.

    Don’t Forget the Tech‑Specific Details

    6. Accessible Animation (If You Use It)

    Micro‑animations can bring data to life—but keep them optional.

    • Avoid flashes faster than three times per second.
    • Provide pause/stop controls or opt-out settings.
    • Offer a static fallback (SVG or PNG) so no one gets stuck waiting on motion.

    7. Link Design

    Infographics often point to reports or landing pages.

    • Target size: At least 24 × 24 px so thumbs and keyboards can hit comfortably.
    • Make the link text explain itself: “Download Full Report” beats “Click Here.”
    • Style hover, focus, and visited states so users always know where they are.

    8. Optimize for Mobile

    Over half of your audience views on small screens first.

    • Create a responsive layout that re‑flows vertically.
    • Test touch targets with your own hands—thumb‑stretch included.
    • Use SVG or responsive HTML/CSS infographics to scale without blur.

    Responsive design ensures accessible infographics display clearly and consistently no matter what device someone is using.

    Test Like Accessibility Depends on It (Because It Does)

    1. Automated checks
      • WAVE browser extension for structure issues.
      • WebAIM Contrast Checker for color ratios.
    2. Manual passes
      • Screen reader skim (NVDA or JAWS on Windows, VoiceOver on Mac/iOS).
      • Keyboard‑only navigation—can you tab through links and controls?
      • Real‑world mobile test—rotate, zoom, and scroll.
    3. User feedback
    4. Nothing replaces insight from people with disabilities. If possible, include them in your review cycle.
    5. Need deeper assurance? A third‑party accessibility audit can spotlight hidden gaps before launch.

    Accessibility Isn’t a Compromise—It’s a Design Strength

    Accessible infographics amplify your reach, polish your user experience, and future‑proof your brand. Yes, the checklist feels long at first—but each small win builds momentum. Before you know it, designing with inclusion in mind becomes second nature, and your visuals resonate with everyone.

    Want a shortcut to confidence? 216digital specializes in turning creative ideas into accessible infographics without draining your team’s bandwidth. Schedule a personalized ADA briefing, and we’ll walk you through what matters most for your brand, your users, and your workflow.

    Inclusive storytelling isn’t beyond your skill set—you’ve got this.

    Greg McNeil

    July 29, 2025
    How-to Guides
    Accessibility, Accessible Design, infographic, Web Accessibility, Web Accessible Design, Website Accessibility

  • Digital Accessibility: A 2025 Midyear Reality Check

    It’s only August, and 2025 is already shaping up to be a defining year for digital accessibility. The pace of change has picked up, not just in technology, but in the legal and business consequences of falling behind. According to Useablenet, a staggering 2,019 lawsuits have already been filed in U.S. courts alleging accessibility violations on websites and digital platforms as of July. That puts us on track to exceed 4,975 cases by year’s end—a 20% increase over 2024.

    So what’s behind the uptick? And what does it mean for online businesses trying to stay compliant, competitive, and ahead of the curve? In this midyear report, we’ll look at the legal shifts, industry patterns, and common mistakes that continue to trip companies up—and where the real opportunities are to get ahead.

    A Sharp Rise in Lawsuits: The Numbers and What They Mean

    Let’s start with the numbers. The current legal landscape around digital accessibility is increasingly being shaped in the courtroom. With over 2,000 cases already filed, 2025 is pacing to be the busiest year yet.

    What’s driving the surge? Several forces are at play:

    • Federal enforcement is light, continuing a years-long trend of limited DOJ action, which shifts the burden to private plaintiffs.
    • Legal uncertainty—especially at the federal level—has led to more lawsuits in state courts, where rules are less predictable.
    • Strategic filings in state courts, particularly in New York, are on the rise. These courts offer more venues, a larger pool of judges, and sometimes more favorable rulings for plaintiffs. They’re also less likely to show what some call “judicial fatigue”—a phenomenon where federal judges grow weary of seeing repeated, similar claims.

    Bottom line? We’re in an era where litigation—not legislation—is leading the way on enforcement.

    Industries in the Crosshairs: Who’s Being Targeted Now?

    E-commerce is still the top target, making up 69% of all digital accessibility lawsuits filed this year. That’s no surprise—shopping websites are complex, constantly changing, and directly tied to revenue, which makes them high-stakes for both users and businesses.

    But some sectors are seeing sharp increases:

    • Food Services: up from 11% in 2024 to 18% this year
    • Healthcare: rising from 2% to 4%
    • Fitness & Wellness: increasing from 2% to 3%

    What’s Behind the Rise in These Sectors?

    Several things are driving these jumps:

    • Many of these sectors rapidly moved more services online in recent years—ordering, booking, telehealth, membership access—but didn’t always include accessibility in those updates.
    • The accessibility of core functions—like scheduling a doctor’s appointment or ordering a meal—is especially critical for users with disabilities. When those experiences fall short, they attract scrutiny.

    If your business is in one of these spaces, now’s the time to pay close attention.

    The Widget Illusion: Overlays Aren’t Cutting It

    Accessibility overlays—also known as widgets or toolbars—promise quick fixes. But in reality, they’re creating a false sense of security.

    In March 2025 alone, 132 lawsuits were filed against companies using accessibility overlays. That’s not just a record—it’s a wake-up call. For comparison, the highest monthly total in all of 2024 was June, with 121 cases.

    The issue is simple: overlays don’t address the real problems buried in your site’s code. They’re cosmetic patches, not functional repairs. Assistive technologies still can’t navigate many sites with overlays, and screen readers often don’t play nice with widget-driven content changes.

    If you’re relying on a widget as your accessibility plan, you’re not just behind—you’re at risk.

    What To Watch for in the Second Half of 2025

    Looking ahead, the rest of 2025 isn’t likely to slow down. Here’s what’s coming:

    • More state-level legislation: As federal rules stall, states may push their own accessibility laws. Businesses could face different standards depending on where they operate.
    • Litigation as the main enforcement method: Until there’s stronger federal oversight, lawsuits will remain the most effective (and costly) way accessibility is being regulated.
    • Overlays under a microscope: Legal and public pressure against widgets will likely continue to mount. Expect more headlines—and more lawsuits.
    • Sector-specific crackdowns: Fitness, food, and healthcare industries are expected to see even more scrutiny in Q3 and Q4. If your digital presence in these sectors hasn’t been audited recently, now is the time.

    Staying aware of these trends will help your business adjust before becoming part of next quarter’s data.

    Staying Ahead, Not Just Staying Afloat

    The first half of 2025 has sent a loud, clear message: digital accessibility can’t be an afterthought. The risks are growing, but so are the opportunities to do better—for your customers, your brand, and your legal standing.

    This midyear checkpoint is a smart moment to pause and reassess. Are your current efforts truly accessible? Or just designed to pass a basic scan? Are you building for real users with disabilities—or relying on a shortcut that might leave you exposed?

    Avoid being part of next quarter’s lawsuit stats. Start making real progress now.

    At 216digital, we offer a free ADA briefing to help you figure out exactly where you stand. It’s not a sales pitch—it’s a chance to get clarity, ask questions, and understand your risk. From that foundation, we help you build a plan that fits your site, your team, and your timeline.

    Because staying ahead in 2025 isn’t just about compliance. It’s about creating digital experiences that include everyone—and doing it with confidence.

    Need a reality check on your accessibility efforts? Schedule your ADA briefing today. Let’s move forward—together.

    Greg McNeil

    July 28, 2025
    Legal Compliance
    2025, Accessibility, ADA Lawsuit, Web Accessibility, web accessibility lawsuits, Website Accessibility

  • How to Fit Accessibility Testing Into Your Sprint

    Agile development thrives on fast, iterative progress—and that can make accessibility feel like a hurdle rather than a habit. But accessibility testing doesn’t have to slow you down. In fact, when baked into your sprint process from the outset, accessibility becomes a natural part of your workflow—reducing rework, enhancing code quality, and safeguarding your organization from legal risk.

    This guide walks through how to integrate accessibility testing into your Agile sprints without sacrificing speed or innovation. With the right approach, inclusive design becomes a team-wide mindset—and a competitive advantage.

    Why Accessibility Testing Belongs in the Sprint

    Accessibility testing helps ensure your website or app can be used by people of all abilities, including those who rely on screen readers, keyboard navigation, voice recognition, and other assistive technologies.

    Leaving accessibility checks until the end of a project—or worse, after launch—often leads to expensive remediation and a poor user experience. Worse, you could face lawsuits for failing to meet standards such as the Web Content Accessibility Guidelines (WCAG) or U.S. laws, including the ADA and Section 508.

    Agile teams are already built for continuous improvement. By incorporating accessibility testing into your sprints, you:

    • Catch issues earlier when they’re cheaper to fix
    • Avoid bottlenecks during QA
    • Improve design clarity and usability for everyone
    • Demonstrate a commitment to inclusivity and compliance

    Let’s break down exactly how to make this work in practice.

    Shift Accessibility Left: Early Planning Wins

    To integrate accessibility testing into a sprint, it needs to begin before the sprint starts.

    1. Include Accessibility in User Stories

    Start by writing user stories with accessibility in mind. Instead of:

    As a user, I want to submit a form so I can sign up for updates.

    Add accessibility context:

    As a screen reader user, I want to submit a clearly labeled, keyboard-navigable form so I can sign up for updates.

    This keeps accessibility visible to the entire team and sets the tone for inclusive features from day one.

    2. Define Acceptance Criteria

    Each user story should include accessibility-related acceptance criteria, such as:

    • All buttons must be focusable via keyboard.
    • Form fields must include visible and programmatically associated labels.
    • Error messages must be conveyed visually and via ARIA alerts.

    These criteria guide both developers and testers—and reduce ambiguity when it’s time to validate.

    Build Accessibility into Design

    Accessibility testing is often easier when designs are inclusive from the start.

    3. Collaborate with Designers

    Designers should use accessible color contrast, readable font sizes, logical tab order, and meaningful icon labels. Review early wireframes and prototypes against WCAG standards—ideally with tools like Stark or Figma plugins for accessibility.

    4. Run Design Reviews

    Hold accessibility-focused design reviews during planning or refinement. Spotting issues before development starts saves everyone time. Flag problems like insufficient contrast, unclear buttons, or missing focus indicators.

    Develop With Accessibility in Mind

    Your dev team is the frontline for accessibility. Setting clear expectations and tools helps them move fast without sacrificing inclusion.

    5. Use Accessible Components

    Encourage developers to use pre-tested accessible components or frameworks. For example, use accessible modal libraries that manage focus trapping and ARIA attributes out of the box.

    6. Lint for Accessibility

    Incorporate linters like eslint-plugin-jsx-a11y to catch common accessibility mistakes in code. This provides near-instant feedback—right inside the developer’s editor.

    7. Write Semantic HTML

    Encourage the use of native HTML elements like <button>, <label>, and <nav> over custom divs and spans. These elements carry built-in accessibility benefits and reduce the need for ARIA workarounds.

    Make Testing Part of the Flow

    Testing for accessibility isn’t a separate track—it’s part of sprint validation, just like functional testing.

    8. Automated Accessibility Tests

    Automate what you can using tools like WAVE or Lighthouse. These tools catch issues like missing alt text, ARIA misuse, or low contrast—before code merges.

    Run them as part of your CI pipeline, so broken accessibility fails the build just like broken code.

    Important Note: Automated tests only catch ~30% of WCAG issues. Manual testing is still essential.

    9. Manual Testing in Sprint

    Manual checks don’t need to wait for final QA. During development or code review:

    • Test keyboard-only navigation
    • Use a screen reader (like NVDA or VoiceOver) to verify flows
    • Check page headings and tab order for clarity

    Spread these tasks across the team so it’s not all on QA or accessibility specialists.

    Retrospectives: Keep Improving

    Agile is all about continuous learning. Use retrospectives to talk about what worked—and what didn’t—with accessibility during the sprint.

    Questions to consider:

    • Did we include accessibility in all relevant stories?
    • Were any accessibility bugs pushed to a future sprint?
    • Are our automated tools giving useful results?

    Use this feedback to tweak your workflow, tooling, or documentation.

    Tips for Getting Started (or Leveling Up)

    If you’re new to accessibility testing in sprints, keep it simple and scale up over time. Here’s a roadmap to get started:

    1. Pick one or two automated tools to run in dev and CI.
    2. Train your team on basic WCAG principles—especially designers and frontend devs.
    3. Set clear accessibility goals in your Definition of Done (e.g., no critical issues, passes keyboard navigation).
    4. Assign shared responsibility—accessibility isn’t just the QA team’s job.
    5. Start tracking accessibility debt just like tech debt. Tackle it bit by bit.

    For teams already doing accessibility work, the next step might be:

    • Formalizing a test plan
    • Adding assistive tech testing
    • Bringing in real users with disabilities for feedback

    Don’t Bolt It On—Build It In

    Too often, accessibility is treated as an afterthought—an item saved for the backlog or a separate “phase.” But that’s a recipe for stress, rework, and risk.

    When you incorporate accessibility testing into your sprint cycle, it becomes routine—not reactive. You don’t have to choose between speed and inclusion. You get both.

    And the benefits go beyond compliance. You build better products, open your brand to more users, and reduce friction for everyone.

    Need Help Fitting Accessibility Into Your Workflow?

    At 216digital, we specialize in helping Agile teams bake accessibility into every phase of the sprint cycle. From audits and remediation to training and ongoing support, our team ensures your products are not only compliant—but more usable and inclusive by design.

    Ready to build accessibility into your sprint?

    Let’s talk. Schedule a consultation today.

    Greg McNeil

    July 23, 2025
    Testing & Remediation
    Accessibility, Accessibility Audit, Accessibility Remediation, Accessibility testing, automated testing, Web Accessibility Remediation, Website Accessibility

  • What States Have Their Own Accessibility Laws?

    It’s one thing to know that digital accessibility matters. It’s another to figure out which accessibility laws actually apply to your business—and that’s where things start to get murky. Some states follow the federal lead. Others have their own rules, timelines, and expectations. A few have no official laws at all but are still seeing lawsuits.

    It’s not always clear where the lines are. And if you’re trying to do things right—without getting blindsided later—it helps to know what’s happening in your state, not just in theory.

    Here’s what’s really going on across the country, one state at a time.

    The Federal Foundation for Digital Accessibility

    Before we get into what each state is doing, let’s take a quick look at the bigger picture. At the federal level, two key laws shape how we approach digital accessibility: the Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act. These set the baseline—and everything else tends to build from there.

    Americans with Disabilities Act (ADA)

    The ADA has been around since 1990, created to prevent discrimination against people with disabilities in all areas of public life. While the law doesn’t specifically mention “websites” or “apps,” courts have increasingly interpreted digital platforms to fall under its scope—especially when tied to public services or businesses that serve the public.

    Titles II and III of the ADA

    • Title II applies to state and local governments. It requires their websites and digital services—like online forms, schedules, and service portals—to be accessible to people with disabilities.
    • Title III covers private businesses and nonprofits, from retailers and restaurants to healthcare providers. If you’re offering goods, services, or information online, accessibility isn’t optional—it’s expected.

    Although the ADA doesn’t lay out specific technical standards, most lawsuits point to the Web Content Accessibility Guidelines (WCAG) as the benchmark. Ultimately, ADA compliance is about more than avoiding a lawsuit—it’s about making sure everyone, regardless of ability, can fully participate in today’s digital world.

    Section 508 of the Rehabilitation Act

    Section 508 of the Rehabilitation Act plays a major role in shaping digital accessibility across federal agencies. Originally passed in 1973 and expanded in 1998, it requires that all federal electronic and information technology (EIT) be usable by people with disabilities. That includes everything from websites and software to internal systems and public documents.

    But its impact goes beyond government offices. If you’re a contractor or vendor working with federal agencies, you’re expected to follow these same standards. That has made Section 508 a powerful driver of accessible design across both public and private sectors.

    Together, Section 508 and the ADA form the foundation for digital accessibility compliance across the country. But depending on where you operate, state-specific laws may also come into play.

    States with Their Own Accessibility Laws

    While every state must comply with the ADA and Section 508 over 30 states have adopted digital accessibility requirements beyond the federal baseline.

    Alaska

    Alaska does not currently have its own state-specific digital accessibility laws. However, the state government maintains a State of Alaska ADA Compliance Program and voluntarily adheres to WCAG 2.1 Level AA standards for its own digital services. This means that while there are no separate legal mandates in place, Alaska’s agencies are actively working to ensure their websites and online content are accessible to individuals with disabilities.

    Arizona

    Arizona has incorporated digital accessibility into its statewide IT policy. The state’s accessibility policy requires all government agencies and entities receiving state funding—except certain universities—to follow clear accessibility guidelines. These standards are designed to ensure that public-facing digital content is usable by people with disabilities and aligned with current best practices, including WCAG principles.

    Arkansas

    Arkansas has its own digital accessibility law known as Act 1227 of 1999. This legislation requires that all state government agencies and entities receiving state funding ensure their websites are accessible—particularly to individuals who are blind or visually impaired. While the law predates modern WCAG guidelines, it underscores the state’s early commitment to creating digital spaces that serve all users equally.

    California

    California has some of the most comprehensive digital accessibility laws in the country, reflecting the state’s broader commitment to civil rights and inclusive technology. Key statutes include:

    • Government Code Section 11545.7: Requires every state agency to post a certification of compliance with digital accessibility standards on their website every two years. Sites must meet the requirements of Sections 7405 and 11135 and align with WCAG 2.0 Level AA.
    • Government Code Section 7405: Reinforces Section 508 of the Rehabilitation Act and mandates that state agencies ensure their electronic and information technology is accessible.
    • Unruh Civil Rights Act: Prohibits businesses from discriminating based on disability, including through their digital services. The law applies even to out-of-state companies selling products or services to Californians. Violators can face minimum fines of $4,000 per offense.
    • Government Code Section 11135: Similar to the Unruh Act, but focused on state-run or state-funded programs. It bars discrimination in any activity or program operated by or receiving financial support from the state.

    Taken together, these laws make California one of the most proactive states when it comes to digital inclusion—and a state where accessibility compliance is not just encouraged, but enforceable.

    Colorado

    Colorado is one of the most recent states to pass ts digital accessibility laws with House Bill 21-1110, also known as the Colorado Laws for Persons with Disabilities. Effective July 1, 2024, this legislation builds on federal requirements by mandating that all digital content from state agencies and public higher education institutions be accessible to individuals with disabilities. The law also ensures that no person with a disability is excluded from any service, program, or activity offered by a public entity or state agency.

    Connecticut

    Connecticut requires all state agencies to follow a Universal Website Accessibility Policy. This policy mandates conformance with WCAG 1.0 Level A and includes a Checklist of Design Requirements to help agencies meet usability and accessibility expectations. While the standards are dated, they represent an early commitment to digital inclusion.

    Delaware

    Delaware has a state Digital Accessibility Policy that requires all public-facing digital content to meet WCAG 2.1 Level AA standards. This ensures that state websites and services are usable by individuals with disabilities.

    Georgia

    Georgia requires all state-managed digital content to meet WCAG 2.1 Level AA. This ensures that websites and services from state agencies are accessible and usable for people with disabilities.

    Idaho

    Idaho provides Web Publishing Guidelines that outline IT and telecom standards for state agencies, along with templates and accessibility best practices to help make digital content more inclusive and user-friendly.

    Illinois

    Illinois adheres to the Illinois Information Technology Accessibility Act (IITAA), requiring all state agencies and public universities to ensure their websites and IT systems are accessible to individuals with disabilities. The act outlines clear technical standards and encourages forward-thinking digital inclusion efforts.

    Indiana

    Indiana enforces Indiana Code 4-13.1-3, which supports Section 508 of the Rehabilitation Act. This law mandates that all digital services—including websites, applications, IT systems, and digital documents—managed by the state must be accessible to people with disabilities.

    Iowa

    Iowa follows a Website Accessibility Standard that requires all state agencies and publicly funded contractors to meet WCAG 2.0 Level AA. This ensures digital content and services align with accessibility best practices.

    Kansas

    Kansas implements digital accessibility through its Information Technology Executive Council (ITEC) Policy, which sets accessibility requirements for all state agencies and contractors handling digital assets.

    Louisiana

    The Louisiana Office of Technology Services (OTS) has adopted WCAG 2.1 as the baseline accessibility standard for all state-managed digital content, ensuring compliance with current accessibility guidelines.

    Maine

    Maine’s Digital Accessibility and Usability Policy requires all state-produced digital content and services to meet accessibility standards. Vendors must comply with WCAG 2.0 Level AA, with oversight and support provided by the Information Technology Accessibility Committee and the Maine IT Accessibility Team.

    Maryland

    Maryland enforces the Maryland Information Technology Nonvisual Access (MD IT NVA) Regulatory Standards, which require all new or upgraded IT systems within the state government to be fully accessible for nonvisual users.

    Massachusetts

    The Enterprise Information Technology Accessibility Policy in Massachusetts mandates that all applicable digital assets, including software, websites, and reports, meet WCAG 2.1 Level AA. Compliance is required for all executive branch agencies.

    Michigan

    Michigan’s Digital Accessibility Standard applies to websites, software, digital reports, and other digital assets. Executive branch agencies are required to ensure conformance with WCAG 2.1 Level AA.

    Minnesota

    Minnesota enforces the State of Minnesota Digital Accessibility Standard, most recently updated on July 1, 2024. It requires state agencies to meet WCAG 2.1 and provide accessible websites and digital documents.

    Missouri

    Missouri’s law, RSMo. 161.935, requires that all state agencies ensure their information technology is accessible throughout development, procurement, maintenance, and use. The law also extends to contracts and grants involving ICT.

    Montana

    Montana’s accessibility requirements are defined in state code 18-5-605 (formerly HB 239), which mandates that all state agencies provide IT access to individuals who are blind or visually impaired.

    Nebraska

    Nebraska’s Accessibility Policy requires that all ICT provided by state agencies meet WCAG 2.1 standards to ensure accessibility for users with disabilities.

    Nevada

    Nevada enforces its ADA Technology Accessibility Guidelines, which apply to all state entities and require conformance with WCAG 2.1.

    New Hampshire

    New Hampshire has its own Web and Mobile Application Accessibility Standards, which apply to all state agencies. The standards reinforce Section 508 compliance and recommend WCAG 2.0 as a guide to increase accessibility. A downloadable PDF of the standard is available on the state’s accessibility policy webpage.

    New Jersey

    New Jersey passed NJ A4856, a law requiring all digital platforms and web services used by school districts, charter schools, renaissance schools, and the Marie H. Katzenbach School for the Deaf to meet WCAG 2.1 Level AA.

    New York

    New York follows Accessibility of Information Communication Technology (NYS-P08-005) along with Senate Bill S3114A. These policies set the minimum accessibility standards for state agency websites and require conformance with the most current version of the WCAG.

    Ohio

    Ohio’s Administrative Policy IT-09: Website Ability mandates that all state agency websites, including those developed by third-party vendors, conform to WCAG 2.0 Level AA.

    Oklahoma

    Oklahoma enforces the Electronic and Information Technology Accessibility (EITA) Law, passed in 2004. This law incorporates the updated Section 508 standards and mandates WCAG 2.0 compliance for all state agencies.

    Pennsylvania

    Pennsylvania’s Information Technology Policy (ITP-ACC001) requires that all state government agencies meet revised Section 508 standards and the most current version of WCAG Level AA. Agencies are also encouraged to strive toward Level AAA.

    Rhode Island

    Rhode Island mandates that all state websites meet W3C’s Priority 1 Checkpoints, which are based on WCAG 1.0 standards.

    Texas

    Texas enforces the Texas Web Accessibility Standards, which are part of its Electronic Information Resources Accessibility Policy. Based on Section 508, these standards also include unique criteria for webcasts, applets, and plug-ins. In addition, Texas Administrative Code Sections 206 and 213 require that all state government and higher education websites meet accessibility standards.

    Utah

    Utah’s code 63A-16-209 outlines accessibility requirements for executive branch agencies. It mandates that agency websites and IT systems conform to the latest version of WCAG.

    Virginia

    Virginia enforces both the Virginia Information Technology Access Act (ITAA) and the Virginia Information Technology Accessibility Standard. Created by the Virginia Information Technologies Agency (VITA), these standards require conformance to Section 508 and WCAG 2.0 Level AA for all state agencies and higher education institutions.

    Washington

    Washington enforces the USER-01 Accessibility Policy (formerly Policy 188), which applies to all state agencies. It sets WCAG 2.1 Level AA as the minimum requirement for digital accessibility.

    Need Help Navigating Accessibility Laws?

    rying to make sense of accessibility laws—especially when each state plays by slightly different rules—can feel like walking through fog. Just when you think you’ve figured it out, something changes. That’s completely normal.

    If you’re not sure where your website stands or what steps to take next, you don’t have to figure it out alone. We work with teams every day who are navigating this same landscape. Whether you’re starting from scratch or trying to patch up an old site, we’re here to help you move forward confidently—with clarity, not confusion.

    Let’s talk. Schedule an ADA briefing with 216digital, and we’ll help you sort out what applies, what matters most, and what to do about it.

    Note: This article is for informational purposes only and does not constitute legal advice. Laws are subject to change. Always consult with legal counsel or a qualified accessibility specialist.

    Greg McNeil

    July 22, 2025
    Legal Compliance
    Accessibility, accessibility laws, state accessibility laws, WCAG, Web Accessibility, Website Accessibility

  • Like, Share, Include: Social Media Accessibility

    Social media is where we show up—for birthdays, announcements, encouragement, jokes, check-ins, and every little update in between. It’s where we stay connected to the people and communities that matter to us.

    But what happens when someone can’t fully experience that connection because of how a post was made?

    If your content isn’t accessible, you could be leaving people out—often without realizing it. And we’re not just talking about small numbers. Over a billion people worldwide live with some form of disability. Millions of users on social platforms are trying to engage just like anyone else every day.

    Social media accessibility is about noticing those barriers and learning how to remove them. The changes you need to make aren’t overwhelming. In fact, they’re surprisingly simple. With just a few thoughtful tweaks, your posts can reach more people, read more clearly, and connect more deeply. Let’s break it down together.

    Speak Clearly: Write for Real People

    Most of us scroll fast, scan quickly, and move on. So let’s keep things simple—for everyone.

    • Use everyday language. Aim for short, clear sentences that sound like how people actually talk. It helps readers and screen reader users alike.
    • Capitalize your hashtags. Writing them in #camelCase or #PascalCase (like this: #SocialMediaMatters) helps screen readers pronounce the words correctly.
    • Go easy on the emojis. A heart here and there? Great. But avoid long emoji strings, and always place them at the end of a sentence so they don’t disrupt the flow.
    • Skip formatting tricks. Don’t use dots, dashes, or weird spacing to line up your text. It may look cute visually, but it makes a mess for screen readers and mobile users.
    • Use meaningful links. “Click here” doesn’t tell someone what they’re about to open. Try something like “See our full video recap” instead.

    These small writing changes are one of the easiest ways to improve social media accessibility without altering your brand’s voice.

    Make Your Visuals Speak—To Everyone

    Photos, memes, and infographics carry so much meaning in a post—but only if people can access them. Here’s how to make your visuals work for all users.

    • Add alt text to all images. Skip phrases like “image of” and go straight to the point: what’s important in the picture?
    • Check your contrast. Text over images or colored backgrounds should meet at least a 4.5:1 contrast ratio. This makes sure everyone—including those with low vision—can read it.
    • Avoid putting text inside images. If you do, repeat that text in the caption or alt text.
    • Use GIFs with caution. Make sure they’re slow-looping and avoid flickering, which can trigger seizures or migraines.

    Caption Everything: Videos and Audio

    Whether it’s a behind-the-scenes clip, a podcast preview, or a quick update from your phone, make sure your media includes everyone.

    • Always include captions for videos. Even auto-generated ones need human editing to fix errors and add sound context.
    • Include transcripts for longer audio or video content like interviews or behind-the-scenes clips.
    • Write short video descriptions. These help users understand the purpose or story of the video before they watch.
    • Avoid flashy content. Anything that flashes more than 3 times per second could be dangerous. Keep it slow and simple.
    • Let users control playback. Don’t autoplay media. Give people the power to start and stop it on their own.

    Your Pre-Post Accessibility Checklist

    Before you tap “share,” take 30 seconds to run through this:

    • Is the writing clear, casual, and easy to follow?
    • Are your hashtags capitalized properly?
    • Did you add alt text or a description for every image or video?
    • Are emojis minimal and placed at the end?
    • Do your links say what they lead to?
    • Did you check your text/background contrast?
    • Are captions accurate and reviewed?
    • No autoplay or flashing content?

    Running this quick check every time is a great habit to support consistent social media accessibility across all your posts.

    Why It’s Worth It

    Making your posts accessible isn’t just about compliance—it’s about connection. When more people can engage, more people feel seen. And that leads to better conversations, stronger communities, and yes—better performance, too.

    • You’ll reach more people. Simple as that. Accessible posts invite more users in.
    • Try it yourself. Use VoiceOver (on iPhones) or TalkBack (on Android) to hear how your post sounds to a screen reader.
    • Watch the metrics. Posts with solid alt text, good contrast, and proper captions often get more clicks, longer watch times, and stronger engagement.

    Free Tools to Help You Out

    No need to figure it all out alone. These tools make social media accessibility easier:

    • Contrast Checkers: WebAIM, Accessible Colors, 
    • Caption Helpers: YouTube Studio (for editing auto-captions)
    • Assistive Testing: VoiceOver (iOS), TalkBack (Android), NVDA (PC)
    • Accessibility Guidelines: WCAG 2.1 or 2.2

    Social Media Accessibility Is About People, Not Just Posts

    Accessibility isn’t about being perfect—it’s about being aware. Social media accessibility helps make sure the stories you share, the moments you celebrate, and the content you create are open to everyone who wants to be part of it.

    It shows you care. It builds trust. And it reflects the kind of brand or team that people want to follow.

    Want to take it a step further? Before your next campaign, schedule an ADA briefing with 216digital. We’ll help you build inclusive strategies that work—for everyone.

    Greg McNeil

    July 18, 2025
    How-to Guides
    Accessibility, social media, social media accessibility, Web Accessibility, Website Accessibility

  • How Web Accessibility Can Help You Get More Leads

    Your website is more than a digital storefront—it’s the heartbeat of your marketing strategy. It’s where people discover your brand, explore your offerings, and ultimately decide whether to connect, convert, or click away.

    But what if some of your best potential customers never even get the chance to engage—not because they’re not interested, but because they physically can’t access your content?

    That’s where web accessibility steps in. And no, it’s not just about compliance (though that’s important too). It’s a smart, future-forward strategy that can open doors, build trust, and improve performance across the board. From boosting SEO to earning customer loyalty, accessibility does more than make your site usable—it makes it work harder for your business.

    Let’s take a closer look at why web accessibility is one of the most overlooked yet high-impact ways to drive leads and grow your brand.

    1. Reach a Bigger Audience—Literally

    Roughly 1 in 4 adults in the U.S. lives with a disability. That includes people with visual, hearing, cognitive, or motor impairments—all of whom can face barriers when navigating websites that aren’t built with accessibility in mind.

    When your site isn’t inclusive, you’re unintentionally closing the door on millions of potential users. For instance:

    • Videos without captions exclude people who are deaf or hard of hearing.
    • Poor color contrast or missing keyboard navigation blocks access for screen reader users.
    • Overcomplicated layouts make it tough for visitors with cognitive disabilities to complete tasks.

    By removing those barriers, you’re not just being considerate—you’re expanding your reach. People actively look for businesses that value accessibility. Making your site inclusive sends the message that you see and support all your customers, not just some.

    2. A Better Experience for Everyone

    The truth is, accessibility and great user experience go hand-in-hand. Many accessibility practices align perfectly with smart UX design—so when you improve access for some, you improve usability for all.

    Here’s how:

    • Clear headings and well-organized content help screen reader users—but also make scanning easier for busy visitors.
    • Larger buttons and user-friendly forms benefit people with limited mobility, but also feel better on mobile.
    • Clean fonts, strong color contrast, and plain language help people with low vision or cognitive challenges—and reduce friction for every user.

    When your site removes unnecessary hurdles, more people can fill out forms, request quotes, sign up for emails, or make a purchase. Accessibility isn’t just about making things available—it’s about making them easy.

    3. Boost Your SEO (Yes, Really)

    Search engines and screen readers have something in common: they both rely on clean, well-structured content. That means web accessibility can also give your SEO a measurable lift.

    For example:

    • Descriptive alt text for images supports screen reader access and helps Google understand your content.
    • Proper use of headings (like H1s and H2s) improves content hierarchy for both users and crawlers.
    • Clean code, logical page structure, and fast load times all play into both accessibility and SEO best practices.

    The upshot? Better indexing, higher rankings, and more organic traffic—getting you in front of the right people, right when they’re searching for what you offer.

    4. Build Real Trust (And Keep It)

    When someone visits your site and sees that it’s designed to include them, it tells them something important: you care. That message matters.

    Trust is a major factor in whether someone becomes a lead. If visitors feel that your business is thoughtful, inclusive, and easy to engage with, they’re more likely to hand over their contact information, subscribe to updates, or reach out for a quote.

    Over time, accessibility becomes part of your brand identity. Inclusive websites are more likely to be recommended, shared on social media, and praised in online reviews. When you show up for your audience, they remember—and they talk.

    5. Lower Bounce Rates. Higher Conversions.

    Getting people to your site is only half the battle. The other half? Keeping them there and guiding them toward action.

    If users encounter friction—confusing forms, unreadable text, or inaccessible menus—they’ll bounce. Accessibility addresses that head-on by creating smoother paths to conversion.

    Some real-world benefits:

    • Forms are easier to complete with proper labels, instructions, and keyboard access.
    • Calls to action are reachable for those using assistive tech.
    • Mobile users benefit from accessible features like responsive layouts and finger-friendly buttons.

    When you give everyone a fair shot at engaging with your content, more people stick around—and more of them take action.

    6. Stay Ahead of Legal Risk

    The legal landscape around digital accessibility is shifting fast. In 2024 alone, over 4,600 ADA-related website lawsuits were filed in the U.S.—and they weren’t all aimed at big corporations. Small and mid-sized businesses were also in the crosshairs.

    Being proactive about accessibility helps you reduce legal risk before it becomes a problem. It’s also a sign of a brand that’s paying attention—not just to the law, but to evolving consumer expectations.

    Customers today want to do business with companies that reflect inclusive values. By investing in accessibility now, you’re not only protecting your business—you’re showing leadership in a space that matters.

    7. Turn Happy Users Into Vocal Advocates

    There’s nothing quite like word-of-mouth marketing—and accessible websites tend to leave a lasting impression.

    People with disabilities remember the brands that treat them with dignity. Caregivers remember websites that work smoothly for their loved ones. Allies notice the businesses doing the right thing, and they talk about it.

    These are the folks who will leave glowing reviews, share your content, and recommend you to others. That kind of organic momentum adds up quickly and can become a steady, reliable source of new leads.

    Putting It All Together: Web Accessibility Is Smart Marketing

    We all know how challenging lead generation can be. Competition is fierce. Attention is scarce. Trust takes time.

    But accessibility gives you an edge:

    • It helps you reach more people.
    • Keeps them engaged longer.
    • Makes it easier for them to take the next step.
    • Builds long-term trust and loyalty.
    • Enhances your SEO.
    • Reduces legal risk.
    • Encourages positive word-of-mouth.

    Best of all? You don’t have to do everything at once. Start small. Add image alt text. Clean up your heading structure. Improve your form labels. Then work your way toward broader WCAG compliance through expert audits and real-world testing.

    Final Thoughts

    If accessibility hasn’t been on your radar yet, this is the moment to bring it into focus. Because when your website is inaccessible, you’re not just leaving people out—you’re leaving leads behind.

    Web accessibility isn’t just a checklist item. It’s a competitive advantage. It strengthens every aspect of your digital strategy—from visibility and engagement to conversions and customer retention.

    At the end of the day, it’s about building digital spaces that welcome everyone. And when you do that, you don’t just grow your audience—you grow your business.

    Ready to Make Accessibility Your Advantage?

    At 216digital, we help businesses transform accessibility into a growth strategy. Whether you’re starting from scratch or refining your current approach, we’re here to help you find and fix issues, stay compliant, and create better digital experiences for everyone.

    Our phased process—starting with ADA Risk Mitigation and moving into WCAG & Section 508 Conformance—puts you on the path to stronger performance, greater trust, and fewer roadblocks.

    Let’s make your website work better for everyone.

    Contact 216digital today to schedule your free accessibility consultation.

    Greg McNeil

    July 17, 2025
    The Benefits of Web Accessibility
    Accessibility, Benefits of Web Accessibility, Lead generation, Web Accessibility, Website Accessibility

  • How Disability Pride Month Inspires Innovation

    Every July, we celebrate Disability Pride Month—and this year marks 35 years since the Americans with Disabilities Act (ADA) was signed into law. It’s a moment to honor progress, but also to pause and reflect: how far have we really come when it comes to digital access?

    For those of us shaping websites, apps, and digital experiences—whether you’re a developer, a designer, a marketer, or a content strategist—Disability Pride Month isn’t just about looking back. It’s a reminder that accessibility isn’t a side task or a checklist. It’s a driving force for innovation.

    When we design for people at the margins, we end up building smarter, more flexible tools that work better for everyone.

    Accessibility Is Often Where Innovation Begins

    It might surprise you just how many of the tech features we all use today started as accessibility solutions.

    Take touchscreen haptics—the subtle vibrations you feel when you tap your phone. That started in assistive tech research for blind users. Or voice-enabled remotes, now in so many homes, which were originally created for folks with mobility limitations.

    TTY systems helped deaf and hard-of-hearing users communicate in real-time long before instant messaging or texting took off. And captions? Once built for accessibility, they’re now used in classrooms, offices, noisy coffee shops—and just about anywhere else people watch video content.

    Here’s the pattern: tools designed to solve a challenge for one group often end up improving life for all of us. Accessibility and innovation aren’t separate tracks—they’re deeply connected. Disability Pride Month reminds us to pay attention to that connection.

    The Road to Now: Disability Pride Month and Digital Milestones

    Accessibility in tech didn’t happen overnight. It’s the result of decades of advocacy, lawmaking, and community leadership.

    Let’s rewind a bit:

    • 1973: Section 504 of the Rehabilitation Act becomes the first civil rights law for people with disabilities in the U.S.
    • 1990: The ADA became law, laying the groundwork for accessibility in public life.
    • 1998: Section 508 was updated to include digital content for federal agencies.
    • 1999: The Web Content Accessibility Guidelines (WCAG) 1.0 were introduced, giving us our first real web accessibility standards.
    • 2008: Apple changed the game with the iPhone and its built-in VoiceOver screen reader.
    • 2017: Microsoft launched the Xbox Adaptive Controller, bringing accessible gaming into the mainstream.

    Fast-forward to today, and Disability Pride Month in 2025 comes on the heels of another wave of change:

    • The DOJ’s new Final Rule under ADA Title II requires state and local government websites to meet WCAG 2.1 AA standards.
    • The HHS Digital Accessibility Rule expands Section 504 and Affordable Care Act requirements.
    • And globally, the European Accessibility Act is raising the bar for accessible websites and apps.

    Each of these changes has come in response to real barriers people have faced. But they’ve also moved the entire digital world forward. That’s the legacy—and the ongoing promise—of Disability Pride Month.

    Why States Are Shaping the Future of Digital Access

    While the ADA sets a national baseline, a growing number of U.S. states are taking things further. And during Disability Pride Month, it’s worth understanding what’s happening at the state level.

    Let’s look at a few examples:

    • Colorado’s HB21-1110 requires all state and local government websites—and education sites—to meet WCAG 2.1 AA standards by July 2024. It also includes legal and financial penalties for violations.
    • In California, AB 434 already mandates accessibility for state agencies, and AB 1757 (still under review) could extend that requirement to all businesses serving Californians.
    • Illinois requires state agencies, universities, and public schools to meet digital accessibility requirements based on WCAG 2.1 AA.
    • States like Washington, Virginia, Iowa, Kansas, Oklahoma, Ohio, and Pennsylvania have also adopted various forms of WCAG-based rules.

    In total, over 30 states now enforce accessibility policies—many based on WCAG or Section 508.

    What does this mean for you? Even if you’re not a government entity, if your business or platform reaches users in these states, you may still be at risk of lawsuits or regulatory action. More importantly, accessible design is simply a smarter, more sustainable path forward. And Disability Pride Month offers the perfect opportunity to make that shift.

    Accessibility Isn’t Just Good Ethics—It’s Good Design

    Accessibility brings real value—both for users and for your business or organization.

    Think about it:

    • 1 in 4 adults in the U.S. has a disability. That’s a massive audience.
    • Accessible websites are often faster, better organized, and easier to navigate—which also helps SEO and boosts conversion rates.
    • Accessible design tends to work better across new technologies like voice interfaces, AI tools, and AR/VR environments.

    And on a deeper level, accessibility creates better user experiences for everyone. Features like clear structure, thoughtful navigation, and keyboard functionality all make digital spaces more usable, no matter who you are.

    Designing for disability isn’t a limitation—it’s a launchpad for smarter, more human-centered digital tools. Disability Pride Month shines a light on how much better tech can be when we start from that perspective.

    Looking Ahead: Inclusion Is the Innovation Strategy

    Here’s the big picture: Disability Pride Month is a celebration, yes—but it’s also a challenge. It asks us to look at the systems we’ve built and think, Who’s still being left out? And What would happen if we designed with them in mind from the very beginning?

    Because when we do that, we don’t just build better websites. We build stronger businesses, more compassionate brands, and a web that’s ready for the future—whatever that looks like.

    Let this month be your reminder to start, or keep going. The path to accessibility doesn’t have to be overwhelming—it just needs a first step. And the results? They’re worth it.

    If you’re ready to explore what that could look like for your site, schedule an ADA briefing with 216digital. Let’s create something better, together.

    Greg McNeil

    July 16, 2025
    The Benefits of Web Accessibility
    Accessibility, Benefits of Web Accessibility, disability, Disability Pride Month, Website Accessibility
Previous Page
1 2 3 4 5 6 … 21
Next Page
216digital Scanning Tool

Audit Your Website for Free

Find Out if Your Website is WCAG & ADA Compliant













    216digital Logo

    Our team is full of expert professionals in Web Accessibility Remediation, eCommerce Design & Development, and Marketing – ready to help you reach your goals and thrive in a competitive marketplace. 

    216 Digital, Inc. BBB Business Review

    Get in Touch

    2208 E Enterprise Pkwy
    Twinsburg, OH 44087
    216.505.4400
    info@216digital.com

    Support

    Support Desk
    Acceptable Use Policy
    Accessibility Policy
    Privacy Policy

    Web Accessibility

    Settlement & Risk Mitigation
    WCAG 2.1/2.2 AA Compliance
    Monitoring Service by a11y.Radar

    Development & Marketing

    eCommerce Development
    PPC Marketing
    Professional SEO

    About

    About Us
    Contact

    Copyright 2024 216digital. All Rights Reserved.