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  • Thinking About WCAG 3.0? Not So Fast

    Thinking About WCAG 3.0? Not So Fast

    If you’ve been near a development or compliance conversation lately, you’ve probably heard rumblings about WCAG 3.0. Teams are curious. Vendors are hinting. Leadership wants to know if the roadmap should shift. The September 2025 Working Draft added to that momentum, especially with talk about modern UX considerations, cognitive accessibility, and even early ideas around AI.

    It’s encouraging to see this evolution. Still, the best move right now is a steady one: keep an eye on WCAG 3.0, but continue building around WCAG 2.2.

    WCAG 3.0 offers potential, but it’s still taking shape. WCAG 2.2 is what organizations can confidently rely on today—from both a practical and legal standpoint.

    This overview explains why 3.0 remains a work in progress, why 2.2 is still the right foundation, and how you can stay prepared for the future without redirecting your entire strategy.

    WCAG 3.0: Still a Moving Target

    At this stage, WCAG 3.0 is a Working Draft, not a finalized rule set. The W3C has been clear that significant pieces will continue to evolve, and some will change before anything approaches a stable release.

    Several foundational areas still have unanswered questions:

    • Conformance: The draft explores a scoring-based approach and new ways of rating outcomes. It’s an interesting direction, but not locked in.
    • Testing and sampling: The methods outlined today are early concepts. They aren’t yet clear enough to support reliable testing requirements or contract language.
    • Emerging concepts: Topics like cognitive support, dark patterns, and AI bias are under discussion—not defined in a way that would hold up in a policy meeting or contract review.

    There’s real value in following the work and experimenting where it makes sense. It just isn’t mature enough to serve as the basis for compliance decisions. Think of WCAG 3.0 as research and early modeling—not something to build KPIs or procurement language around.

    What’s Enforceable Right Now

    Most legal and procurement frameworks are still tied to the WCAG 2.x family. WCAG 3.0 isn’t written into laws, vendor requirements, or enforcement mechanisms.

    A quick look at the landscape:

    • United States – Section 508: The governing rule incorporates WCAG 2.0 Level AA by reference. That’s the enforceable baseline across federal agencies and their acquisitions.
    • United States – ADA Title II (state & local): The Department of Justice’s 2024 final rule points to WCAG 2.1 AA for covered web content and mobile apps—again, not WCAG 3.0.
    • European Union: The European Accessibility Act relies on EN 301 549, which maps to WCAG 2.1 (with some additions). That’s the practical reference across the EU—especially for procurement.
    • Canada: Federal guidance is increasingly steering organizations toward EN 301 549 and WCAG 2.1 AA as standards are being updated.
    • Australia: Government guidance and many public bodies state WCAG 2.1 AA as the target. The DDA is the legal backdrop, but day-to-day expectations align with 2.x.

    Across these regions, WCAG 2.x remains the documented, enforceable reference. WCAG 3.0 is still too early to factor into risk conversations around litigation, enforcement, or compliance audits.

    Separately, the W3C published WCAG 2.2 as a Recommendation in October 2023 and updated it in December 2024. Because policy updates lag behind standards, 2.2 is the most future-friendly version to align with—even if your existing contracts reference 2.0 or 2.1.

    In other words: If you’re working toward 2.2, you’re exactly where you should be.

    Why WCAG 2.2 Still Deserves Your Focus

    WCAG 2.2 is a practical, incremental extension of the 2.x model that many teams already use. It gives organizations meaningful improvements without requiring a re-education effort from scratch.

    Some highlights:

    • It’s backward-compatible. If you meet WCAG 2.2, you also meet 2.1 and 2.0 (with one exception: 4.1.1 Parsing was retired). This protects existing work and simplifies updates.
    • It introduces nine new success criteria targeted at gaps seen in real-world usage:
      • 2.4.11 / 2.4.12 Focus Not Obscured and 2.4.13 Focus Appearance support keyboard users more reliably.
      • 2.5.7 Dragging Movements gives users alternatives when drag-and-drop actions are difficult.
      • 2.5.8 Target Size (Minimum) helps reduce touch-target issues on mobile.
      • 3.2.6 Consistent Help, 3.3.7 Redundant Entry, and 3.3.8 / 3.3.9 Accessible Authentication reduce cognitive friction—especially in forms and multi-step processes.

    These updates reflect how people actually use websites today: mobile navigation, mixed input methods, and form-heavy tasks. They also map directly to common user pain points—and, often, legal risk.

    If you’re looking for a clear place to invest in accessibility that benefits real users and keeps you aligned with modern expectations, WCAG 2.2 is a safe and productive choice.

    Practical Steps for Teams

    If you want to make steady progress without guessing what WCAG 3.0 will look like, here are actions that fit well into the next one or two quarters.

    1. Audit & Align to WCAG 2.2 AA

    Update policy docs, design systems, acceptance criteria, and procurement language to 2.2 AA. Treat it as the organization’s default reference.

    2. Test with both automation and humans

    Use automated checks to catch the easy wins, then verify with manual reviews and assistive technologies (such as screen readers, keyboard-only access, and voice). That’s how you catch the issues 2.2 emphasizes (focus visibility, target size, redundant entry).

    3. Prioritize High-impact Criteria

    • Validate keyboard flow and focus visibility
    • Confirm headings and ARIA landmarks
    • Check that touch targets meet minimum sizes
    • Provide alternatives to drag interactions

    These are high-impact changes with direct user benefit.

    4. Tighten Your Procurement Expectations

    • Request VPATs/ACRs that reflect WCAG 2.2 AA
    • Add language that requires delivery—not just promises—to help ensure fixes are part of the scope

    U.S. federal purchasing still references earlier versions, but using 2.2 now helps you stay ahead.

    5. Manage accessibility the same way you manage risk

    • Track issues alongside privacy and security
    • Prioritize by impact on real tasks (checkout, account creation, navigation paths)

    This shifts your focus from theoretical compliance to meaningful outcomes.

    6. Close the loop with users

    • Invite people with disabilities into testing
    • Conduct moderated sessions
    • Keep an open channel for feedback

    Tools can’t surface everything—lived experience often reveals what automated scans miss.

    Keep an Eye on WCAG 3.0 — Without Rebuilding for It

    Staying observant doesn’t mean rethinking your roadmap. As you explore new features—especially those involving AI, personalization, or experimental interactions—keep WCAG 3.0 in your periphery.

    A balanced approach might include:

    • Monitoring W3C updates and Working Draft notes
    • Running small internal pilots to explore emerging topics like cognitive support, dark-pattern detection, or algorithmic fairness
    • Keeping WCAG 3.0 exploration clearly distinct from compliance or contractual expectations

    Think of it as learning ahead—not rebuilding ahead.

    Clearing Up a Few Common Misunderstandings

    As conversations circulate, a few assumptions come up again and again. It helps to address them directly:

    “WCAG 3 will replace WCAG 2 next year”

    Draft to adoption takes years. Regulations must be updated before anything becomes enforceable.

    “If we wait, we’ll skip extra work”

    Delays just increase accessibility debt. Fixing issues under 2.2 now removes work you’d otherwise carry forward.

    “WCAG 3 will make compliance easier”

    It may someday. Right now, the model is still forming and is more complex than the current structure.

    “Once WCAG 3 is out, we can stop paying attention to 2.x”

    WCAG 2.x will remain in place for some time. Policies and procurement don’t shift overnight.

    “Focusing on 2.2 means we’re falling behind”

    The W3C recommends using 2.2 to future-proof your efforts. It’s a forward-looking choice.

    Build Habits That Will Carry Forward

    The teams that succeed under WCAG 3.0 will already be practicing steady, continuous accessibility—not chasing a checklist of criteria.

    Some ways to make that part of your culture:

    • Integrate automated checks into your CI/CD workflow
    • Gate merges on high-severity issues
    • Keep an internal accessibility playbook within your design system
    • Run periodic accessibility retrospectives
    • Recognize incremental improvements—visible focus, reduced cognitive load, fewer drag-only interactions

    Small improvements build momentum and help teams avoid the last-minute scramble when standards evolve.

    Prepared for Tomorrow, Grounded in Today

    WCAG 3.0 is an exciting step forward, but it’s still evolving. For now, the most reliable and enforceable standards remain WCAG 2.x, with WCAG 2.2 offering the clearest path to stay aligned with both current expectations and future direction.

    Focus on the work that helps users today. Continue to test, iterate, and build accessibility into your everyday delivery. You’ll be well-positioned for whatever comes next—without unnecessary disruption.

    If you’d like clarity on where your organization stands or where to invest next, our team at 216digital offers personalized ADA briefings and roadmaps rooted in WCAG 2.2, with an eye toward WCAG 3.0 as it matures. We’re here to help you stay confident, compliant, and ready for what’s ahead.

    Greg McNeil

    October 31, 2025
    WCAG Compliance
    Accessibility, WCAG, WCAG 2.2, WCAG 3.0, WCAG Compliance, WCAG conformance, Web Accessibility, Website Accessibility
  • How Good Is Your Mobile Accessibility, Really?

    How Good Is Your Mobile Accessibility, Really?

    Mobile accessibility isn’t just about conforming to WCAG guidelines. With most users browsing on phones and tablets, it’s essential that your designs scale, respond, and support every interaction with ease. For teams building interactive components like tabs, modals, and accordions, mobile behavior and overall mobile accessibility are just as important as how things look on a large desktop screen.

    Even small design and coding choices — like touch target sizing, color contrast, or label structure — can make the difference between a smooth, intuitive experience and a frustrating one. In this article, we’ll walk through practical ways to fold accessibility into your everyday workflow so every tap, scroll, and swipe feels natural, predictable, and inclusive.

    Start with a Solid Responsive Framework

    Use Flexible Layout and Relative Units

    Building accessibility starts with flexible design foundations. A responsive framework ensures that your layout, text, and controls adapt fluidly to any screen size or orientation. Strong responsive foundations are one of the easiest ways to improve mobile accessibility before you write a single line of JavaScript.

    Use relative units like em, rem, %, or vw/vh instead of fixed pixel values. This allows text and elements to scale naturally when users zoom in or change device settings. Avoid rigid containers that break under different resolutions — instead, rely on CSS Grid or Flexbox to help content reflow cleanly.

    Set the Viewport and Respect Zoom

    Always set your viewport meta tag correctly. Add:

    <meta name=”viewport” content=”width=device-width, initial-scale=1″>

    This ensures your content fits the screen properly while allowing users to zoom. Never disable user scaling — it’s essential for users with low vision who need to enlarge content.

    Test Orientation Changes Early

    As your layout takes shape, test orientation changes early. Rotate your device between portrait and landscape to catch:

    • Broken layouts
    • Cropped images
    • Misplaced or partially hidden buttons

    Fixing these issues early in the process is far easier than patching them close to launch.

    Use Responsive Testing Tools

    Finally, make full use of your testing tools. Browser DevTools, responsive modes in Chrome and Edge, and cross-device testing platforms like BrowserStack can help confirm that your site behaves predictably across a range of screens and devices, not just your test phone.

    Make Touch Interaction Effortless

    Design for Comfortable Tap Targets

    Touch interaction is where mobile accessibility truly lives. If users struggle to tap, swipe, or input data, your design loses usability fast — especially in dense interface patterns like accordions and tab sets, where every tap needs to land reliably.

    Keep these principles in mind:

    • Size matters: Interactive targets should be at least 44x44px (about 7–10mm) — the recommended minimum to help prevent accidental taps.
    • Give everything breathing room: Provide enough padding between buttons, links, and icons so people can tap comfortably without frustration.

    Keep Gestures Simple and Discoverable

    Avoid complex or multi-finger actions without alternatives. Not all users can perform pinch or long-press gestures, so offer single-tap controls or visible UI options that accomplish the same function.

    Make Forms Clear and Supportive

    When designing forms, think ease and clarity:

    • Use tap-friendly toggles, switches, and radio buttons where possible — they’re easier to use than long text fields for many tasks.
    • Support autofill so users don’t have to retype predictable information.
    • Add clear labels, and use aria-describedby for inline help or error messages so users understand what’s needed without guessing.

    Respect Reach and Alternate Inputs

    • Think about reach: Frequent actions like “Next” or “Submit” should sit within the natural thumb zone — generally the middle to lower part of the screen.
    • Plan for alternate inputs: Make sure your mobile experience is fully navigable using keyboards, styluses, and switch devices. A touch-friendly site should still work well for users who rely on other interaction methods.

    When these patterns are in place, complex interactions — including accordions — feel lighter, more predictable, and less error-prone on small screens.

    Use Relative Units for Scalable Text and Elements

    Scalable typography is one of the simplest ways to improve readability and accessibility. Replacing absolute pixel values with relative units helps your design adapt to user zoom and different display settings.

    A few practical habits:

    • Favor relative units: Use rem, em, %, and vw/vh for type and spacing rather than fixed pixel values.
    • Test at 200% zoom: Zoom your interface to 200%. Text should remain readable, and your layout should stay intact. If it doesn’t, adjust spacing, line height, or font scaling strategies.
    • Lean on fluid type: Adopt fluid typography using modern CSS. The clamp() function lets type scale gracefully across screen sizes:
      font-size: clamp(1rem, 2vw + 0.5rem, 1.5rem);
    • Avoid fixed positioning for essential content: Pop-ups, modals, or sticky elements should reflow naturally instead of overlapping or disappearing when users zoom or rotate their device.

    When text and key UI elements can scale without breaking the layout, more people can comfortably read and interact with your content — regardless of their device or settings.

    Build Consistency Into Layout and Navigation

    A predictable interface builds user confidence. When navigation, buttons, forms, and interactive patterns like accordions behave consistently, users can move through your app or site with less cognitive load and fewer surprises.

    To support that predictability:

    • Use semantic HTML to describe structure: Elements like <header>, <nav>, <main>, and <footer> help screen readers and assistive technologies understand your page organization automatically.
    • Label icons and actions clearly: If a button uses only an icon, include a descriptive aria-label so its purpose is announced reliably.
    • Keep the order and flow logical: Consistent menu placement and button order reduce the learning curve and make navigation easier for everyone.
    • Standardize components: Consider building a shared design system or component library. When your buttons, forms, modals, and accordions are built with accessibility baked in, those best practices carry forward across every project and release and directly support stronger mobile accessibility in your product.

    Consistency is what turns individual accessibility improvements into a cohesive, trustworthy experience across your entire product.

    Refine Color Contrast and Visual Hierarchy

    Meet Contrast Ratios for Text and UI

    Color plays a big role in mobile readability. Good contrast ensures visibility across different lighting conditions and for users with color vision deficiencies.

    Follow the WCAG contrast standards:

    • 4.5:1 for normal text
    • 3:1 for large text and UI components
    • 3:1 minimum for icons, borders, and input outlines

    Beyond ratios, test your designs under real-world lighting:

    • Bright sunlight
    • Dim rooms
    • Dark mode

    Mobile users interact in unpredictable environments, and contrast that looks great on your monitor may fail in the field.

    Use More Than Color to Convey Meaning

    • Don’t rely on color alone. Combine color with icons, text, or patterns — for example, pair error messages with red outlines and clear, descriptive text.
    • Use hierarchy to guide attention. Thoughtful spacing, font weight, and color contrast help users quickly understand relationships between elements and scan content without extra effort.

    Tools like Stark, WebAIM’s Contrast Checker, or built-in accessibility plugins in Figma and Sketch can help you validate your palette before development begins, so you’re not chasing contrast issues late in the cycle.

    Provide Strong Text Alternatives

    Every image, icon, and multimedia element needs a meaningful text alternative. This is foundational work that has a direct impact on how usable your experience is with assistive technology.

    Good practices include:

    • Alt text with purpose: Use alt text that describes the content or function of an image. If it’s purely decorative, leave the alt attribute empty so screen readers can skip it.
    • Captions and transcripts for multimedia: Even short video clips benefit from lightweight subtitles or transcripts, especially for users in noisy or very quiet environments.
    • Name icon-only controls: If your app relies on icons alone, use aria-label or aria-labelledby attributes so each control can be understood by assistive technology.

    For expanding sections and other interactive disclosures, accuracy and clarity matter:

    • Ensure expanded/collapsed states are exposed to assistive tech.
    • Make sure focus moves in a way that feels intuitive for screen reader and keyboard users.
    • Confirm that each trigger or header clearly describes the content it reveals.

    Validate with Screen Readers

    Before launch, run a screen reader check using VoiceOver (iOS) or TalkBack (Android). Listen to how your app is announced — are the labels clear, logical, and concise? If not, revise until the experience feels straightforward and reliable.

    Strong text alternatives and well-labeled controls are some of the most important building blocks of mobile accessibility, especially for users who rely on screen readers to navigate touch screens.

    Integrate Accessibility Into the Development Process

    Start Accessibility Reviews Early

    The most sustainable way to maintain accessibility is to make it part of your normal workflow, not an afterthought.

    Start early:

    • Evaluate accessibility during wireframes or prototypes, not only after development.
    • Validate color contrast, layout flow, and focus order while the structure is still flexible — including how components behave for users who depend on assistive tech.

    Add Accessibility Checks to Your Pipeline

    Automate where it makes sense:

    • Use tools like WAVE or Lighthouse in your CI/CD pipeline to catch common accessibility issues before code review.
    • Treat failures as signals to improve your shared components and patterns, rather than one-off fixes.

    Balance Automation with Manual Testing

    But don’t rely on automation alone:

    • Automation can’t replicate real user interactions.
    • Test with screen readers, high-contrast settings, and keyboard-only navigation.
    • Include scenarios that specifically cover key mobile flows — forms, navigation menus, and high-traffic interactive components — alongside other critical interactions.

    Make Accessibility a Shared Responsibility

    Remember, accessibility is a team effort. Designers, developers, and QA testers should all share visibility into accessibility requirements and results, and understand how their work affects users with disabilities.

    Finally, document and iterate:

    • Keep a living accessibility checklist for your team.
    • Note what worked, what failed, and what needs refinement in future sprints so patterns like menus, dialogs, and other interactive components continue to improve and reinforce mobile accessibility over time.

    Keep Improving — and Get Expert Support When You Need It

    Accessibility isn’t a finish line. It evolves with new technologies, operating systems, and user expectations. Revisit your mobile experience regularly, especially after framework, library, or OS updates.

    Make a habit of:

    • Gathering real-world user feedback, especially from people who rely on assistive technology.
    • Comparing that feedback with automated test results to uncover gaps that tools miss.
    • Continuing to test, train, and refine your approach so accessibility remains second nature for your entire team.

    Partner with Experts When It Matters

    If you’re ready to strengthen your mobile accessibility strategy and build experiences that feel natural across screen sizes and devices, schedule an ADA briefing with 216digital. Our team helps you identify hidden barriers, streamline your workflow, and build digital experiences that stay inclusive across every screen size.

    Greg McNeil

    October 29, 2025
    Legal Compliance, Testing & Remediation
    Accessibility, mobile accessibility, mobile apps, Web Accessibility, Website Accessibility
  • Can Free Tools Handle Accessibility Monitoring?

    Can Free Tools Handle Accessibility Monitoring?

    You’ve finished remediation. The worst barriers are gone, and your team takes a well-earned victory lap. A few weeks later, though, a plugin gets updated, marketing adds a third-party widget, a dev ships a “harmless” CSS tweak—and suddenly a button loses its visible focus style, a modal traps keyboard users, and checkout errors stop announcing to screen readers.

    That’s how the web works: a website is a living system. Content, components, dependencies, and integrations are always in motion. And it doesn’t take a major redesign to break something important—sometimes a “quick fix” is all it takes to undo months of good work.

    That raises the question: Is it enough to lean on free browser tools for occasional spot checks, or is it time to invest in accessibility monitoring that gives you steady, ongoing confidence?

    In this guide, we’ll compare both paths—cost, coverage, reliability, risk, and effort. We’ll also share a hybrid approach that many teams prefer and show how a11y.Radar (216digital’s monitoring solution) helps you protect the remediation you’ve already paid for while keeping team workload predictable.

    Why Ongoing Accessibility Monitoring Matters (Even After You “Pass”)

    Think of accessibility like security, uptime, or SEO: you don’t check once and call it done—you maintain it. After remediation, your site is in a good place. But change is constant, and those changes often show up in small, easy-to-miss ways, such as:

    • A new banner, analytics script, or carousel has been added to a key template.
    • A cookie-consent update that quietly alters focus management or timing.
    • A styling tweak that shifts color contrast or live-region behavior.

    Many issues don’t show up on the surface. They appear when people actually interact with your interface—opening a menu, submitting a form, tabbing through a dialog, or switching filters. The more ways people can move through your site, the more opportunities there are for something to break without anyone noticing right away.

    Why You Can’t Rely on Users (Or Automation) Alone

    As your site grows, so does the number of templates, content authors, and embeds. Every new piece is another opportunity for a regression. Relying on users to report problems means you’ll hear about them late, and often in a very public way. At the same time, you already know that meaningful issues in mature audits usually need human judgment; automation alone can’t replicate a real person moving through real flows.

    Monitoring isn’t about chasing scores. It’s a way to catch small cracks early, before they turn into costly gaps that affect both user experience and your team’s time.

    Free Browser Tools: What Are They and Where They Fall Short

    You already know the classics, like Google Lighthouse in Chrome DevTools. They’re fast, free, and helpful, and they absolutely deserve a place in your process.

    These tools shine in moments like:

    • Running checks during development or PR review to catch obvious misses such as missing alt text, ARIA misuse, or color-contrast problems.
    • Iterating on a single component or template where quick, page-level feedback keeps improvements moving.

    In those contexts, it’s easy to run Lighthouse on a single page, surface immediate issues, and point engineers straight to the right fixes.

    Where Free Web Accessibility Tools Fall Short

    The challenge comes when you try to stretch these tools beyond what they were designed to do. Page-by-page checks don’t give you site-wide visibility, automated drift detection, or a sense of how issues are spreading across templates. Most free scans don’t simulate realistic user journeys—checkout, sign-up, multi-step forms—so serious interaction problems can stay hidden. You also don’t get alerts, historical trends, or reports to show what’s getting better or worse over time.

    On top of that, the signal can be noisy. Some findings are low impact or turn out to be false positives, while other high-impact problems never surface at all without human testing. Free tools are fantastic tactical helpers, but they aren’t a complete plan for accessibility monitoring at scale.

    The Hidden Costs of “Free”

    “Free” starts to look expensive once you factor in the time your team spends and the risk your organization carries.

    Manually scanning individual pages doesn’t scale well as your catalog, blog, or application grows. Over time, consistency slips, and gaps appear between what you intend to check and what actually gets checked. Without any alerting, a broken label or focus trap can sit unnoticed for weeks, frustrating users and quietly hurting conversions.

    Risk and False Confidence

    A green Lighthouse score can also create a false sense of security. It doesn’t cover complex interactions or conditional content, and it can’t guarantee that every critical flow is usable with assistive technology or only a keyboard. Meanwhile, if a barrier exists when a user needs to complete a task, “we thought we were compliant” won’t help much in a legal or reputational crisis.

    The Retrofit Tax

    There’s also the retrofit tax to consider. The longer a bug lives, the more it costs to fix—especially when it becomes part of a shared design system or depends on a third-party script. A helpful gut-check is this: if a critical flow broke tonight, how would you know—and how quickly could you respond?

    What Paid Accessibility Monitoring Adds That Free Tools Can’t

    A professional monitoring platform isn’t just “more scans.” It’s a system designed to help keep your site accessible over time, even as everything around it changes.

    Instead of manually spot-checking individual URLs, automated site-wide crawls scan your core templates and priority pages on a schedule. When a regression appears—maybe a template shifts, a new blocker arrives, or a dependency change breaks a pattern—the platform can surface that change quickly with contextual checks and alerts, so the right people hear about it while the issue is still small.

    Turning Findings Into Action

    Dashboards and trend lines turn those scans into something you can act on: you see what’s improving, what’s slipping, and where to focus next, with numbers you can share in reports. Integrations with tools like Jira or GitHub let you turn findings into tickets, assign owners, and track SLAs just like any other quality work. At the same time, an audit trail and documentation give you a record of what was found, when, and how it was resolved—valuable for compliance, procurement, and legal conversations.

    Scaling Without Burning Out Your Team

    Most importantly, a paid accessibility monitoring approach scales with you. As content and complexity grow, the system keeps up without burning out your developers, turning panicked fire drills into a more predictable subscription and a steadier workflow.

    A Practical Way to Decide: Budget, Scale, Confidence

    You don’t have to choose between “only free” or “only paid.” Many teams blend both, matching their approach to their personal constraints.

    If your site is small, built on a limited set of templates, and doesn’t change very often, you may find that free tools plus periodic professional audits are enough—especially if your legal exposure is relatively low and you can plan for a full review once or twice a year.

    On the other hand, if you’re working with a medium or large site or application, have frequent releases and many contributors, or maintain complex flows like checkout, applications, or authenticated account areas, the calculus changes. Higher-risk environments—enterprise, healthcare, finance, public sector—often need more confidence, along with leadership-level reporting and accountability, and that’s where continuous accessibility monitoring becomes hard to ignore.

    Why a Hybrid Strategy Often Wins

    A hybrid strategy often gives the best of both worlds. Free tools stay in the development workflow to support dev speed: run Lighthouse and similar tools during builds and code reviews to catch obvious misses early. Accessibility monitoring then sits underneath as a safety net, catching drift, regressions, and wide-impact issues across the site. Because everyone—from product managers to executives—can see how things are trending, accessibility becomes a shared responsibility, not a side project.

    Think of it like uptime: you still write resilient code, but you also run monitoring so you know when something fails.

    a11y.Radar: Ongoing Accessibility Monitoring, Minus the Guesswork

    After helping hundreds of organizations remediate, we built Accessibility Radar (a11y.Radar) at 216digital to address the problems that show up after the fixes are shipped and celebrated.

    a11y.Radar runs recurring crawls aligned to WCAG 2.2 (and ready for future updates), so your coverage keeps pace with current standards instead of freezing at the moment your audit was completed. When something that used to pass starts to fail, regression alerts let your team know quickly, often before users ever notice an issue. An issue dashboard surfaces severity and trends, so you can prioritize the highest-impact work first instead of chasing every minor flag with the same urgency.

    How a11y.Radar Works Day to Day

    You can also focus directly on key user journeys—checkout, forms, account areas, and other revenue or mission-critical flows—so the scenarios that matter most to your business are watched closely. Workflow integrations mean that findings don’t live in yet another silo; they move into the tools your dev and QA teams already use, via tickets, email, or exports. Context-aware guidance then points teams toward actionable fixes instead of leaving them to interpret raw scanner output alone.

    Human Expertise and Real-World Impact

    Behind the data is practitioner expertise. You benefit from specialists who spend their days fixing accessibility barriers, not just reading reports. a11y.Radar is human-first by design: it supports the judgment calls automation can’t make and keeps people focused where they add the most value. The result is simple but powerful—you’ve already paid to remediate; now Radar helps you keep that investment working in the background, day after day.

    For example, an e-commerce team wrapped up remediation in Q1. By Q2, a marketing embed introduced an off-screen focus trap on mobile filters. Lighthouse runs on individual pages, which looked fine because no one opened the filter drawer during checks. a11y.Radar flagged the regression within 24 hours as part of a scheduled crawl. The team patched the component that same week, preventing a dip in conversions and a wave of support tickets. Because monitoring caught it early, the fix took hours—not weeks.

    How to Choose Your Monitoring Setup (and Whether You Need One)

    Use this list to map your situation and make a confident choice:

    1. Site size & complexity
      • How many unique templates and components?
      • Do you lean heavily on third-party scripts or embeds?
      • Are there complex flows such as checkout, onboarding, applications, or donations?
    2. Update frequency
      • How often do you deploy?
      • How many non-dev authors can publish or update content (marketing, merchandising, HR, communications)?
    3. Team capacity
      • Do you have in-house accessibility expertise?
      • Can dev and QA dedicate consistent time to triage and fixes?
    4. Risk tolerance
      • What is the cost if a key task is inaccessible for a week?
      • Are you in a regulated or contract-sensitive space?
    5. Budget philosophy
      • Do you prefer a predictable subscription, or are you comfortable with unpredictable “hot-fix” costs and potential legal exposure?
    6. Evidence & accountability
      • Do stakeholders want monthly trends, audit trails, and measurable progress?

    How to Interpret Your Answers

    If most of your responses fall into the low-complexity, low-velocity, and low-risk range, you’ll probably do well with free tools supported by periodic audits. In that scenario, it may still be worth lightly monitoring your most important templates, but you probably do not need full-scale automation.

    When you start to see a mix of medium and high scores—especially around risk, complexity, or how fast you release—continuous monitoring becomes far more valuable. It can help you catch issues earlier, reduce last-minute fire drills, and lower the chances of an expensive surprise.

    If your answers land somewhere in the middle, a blended approach often works best: use free tools during development, then layer on a11y.Radar to watch the full site in the background and alert you when something slips.

    FAQs: Common Questions About Accessibility Monitoring

    If Lighthouse gives me a high score, am I good?

    It’s a positive signal, but not a guarantee. Scores don’t validate complex interactions, dynamic states, or multi-step flows.

    Can’t we just train employees better?

    Training helps a lot, and you should invest in it—but embeds, plugin updates, and code changes still happen. Monitoring catches the issues that training can’t fully prevent.

    WHow fast will monitoring pay for itself?

    YOften, the first caught regression—such as a broken checkout label, a focus issue in a form, or a contrast change in a primary call-to-action—saves enough support time, lost conversions, or rework to cover months of the subscription.

    Do we still need manual testing?

    Yes. Complex interactions and edge cases still need human eyes. Monitoring reduces the overall manual volume and helps focus human effort where it matters most.

    Remediation Makes You Compliant—Accessibility Monitoring Keeps You There

    You’ve already done the hard part: remediation. Now it’s about protecting that work.

    Free tools like Lighthouse belong in every developer’s toolbox and should be used often. But on a website that changes weekly—or daily—free spot checks alone won’t provide the continuous, site-wide assurance your users and your stakeholders truly need.

    A thoughtful strategy anchored by a11y.Radar gives you that kind of assurance: automated crawls, actionable alerts, trends over time, and an audit trail that holds up under scrutiny. It lowers stress, preserves developer bandwidth, and—most importantly—keeps your experience welcoming and usable for everyone.

    If you’d like help choosing the right mix for your site and want to see how a11y.Radar fits into your reality, let’s schedule an ADA briefing with 216digital. We’ll map your risks, walk through a practical setup, and build a plan that keeps accessibility strong and sustainable over the long term.

    Greg McNeil

    October 23, 2025
    Web Accessibility Monitoring
    Accessibility, Accessibility monitoring, Accessibility testing, web accessibility monitoring, Website Accessibility
  • How to Budget with the ADA Tax Credit in Mind

    How to Budget with the ADA Tax Credit in Mind

    For many businesses, accessibility feels like a surprise expense—something that comes up only after a complaint, redesign, or audit. But it doesn’t have to be that way. With the right planning, accessibility can become part of your financial strategy rather than a reactive fix.

    When you view accessibility through a business lens, it’s not just a compliance requirement—it’s a smart, ongoing investment that strengthens your brand, expands your audience, and saves money over time. One of the most practical tools to make that possible is the ADA tax credit—officially known as the Disabled Access Credit.

    This guide will show how to make accessibility a consistent part of your annual budget: how to plan for it, phase improvements strategically, and use the ADA tax credit to turn compliance into a sustainable investment in inclusion.

    Why Accessibility Planning Belongs in Your Annual Budget

    Accessibility isn’t something you check off once and forget. Your website, apps, and digital content evolve constantly—so your accessibility strategy should evolve too.

    Including accessibility in your annual budget isn’t just about avoiding risk; it’s about planning smarter. When you allocate funds for accessibility ahead of time, you prevent the financial stress of emergency fixes later. In fact, businesses that plan accessibility from the start often save significantly compared to those responding reactively after an issue arises.

    The numbers underscore the point. In 2024 alone, U.S. courts saw more than 4,000 web accessibility lawsuits—a 10% increase over the previous year. For small and mid-sized companies, those legal and remediation costs can be steep. Proactive budgeting, on the other hand, creates stability and predictability—keeping accessibility sustainable and affordable long term.

    In short, accessibility planning isn’t just good ethics. It’s good business.

    Understanding the ADA (Disabled Access) Tax Credit

    The ADA tax credit helps make accessibility financially achievable. It’s a federal incentive available to small businesses through IRS Form 8826, designed to offset the costs of accessibility improvements each year.

    Here’s how it works:

    • Covers 50% of qualifying accessibility expenses between $250 and $10,250, with a maximum annual credit of $5,000.
    • Can be claimed every year, making it easier to align accessibility investments with your budget cycle.
    • Applies to both physical upgrades and digital accessibility improvements.

    To qualify, your business must have 30 or fewer full-time employees or less than $1 million in gross annual receipts.

    For web accessibility, eligible expenses may include:

    • Accessibility audits and WCAG remediation work
    • Accessible web design and coding
    • Employee training on accessibility best practices
    • Monitoring tools or software subscriptions

    When used strategically, the ADA tax credit becomes more than a refund—it becomes a built-in funding source that supports continuous accessibility progress.

    Building Accessibility Into Your Annual Budget

    Forecast Accessibility Costs Early

    Every good plan starts with a clear picture. Begin by conducting an accessibility audit to understand where you stand and what improvements are needed. From there, categorize your costs into two main groups:

    • One-time investments: redesigns, major platform updates, or initial remediation.
    • Ongoing costs: regular audits, training, or accessibility monitoring subscriptions.

    When your web and finance teams collaborate early, it’s easier to plan accessibility alongside other operational goals—keeping it consistent, predictable, and affordable.

    Use Phased Implementation

    Accessibility doesn’t need to happen all at once. A phased approach allows you to make measurable progress while spreading costs over multiple fiscal years.

    Start by addressing high-impact areas first—like navigation, contrast, and form labels—then move to broader improvements and long-term maintenance. For example, a $12,000 remediation project could be divided into two phases, allowing your organization to claim the ADA tax credit each year while maintaining steady momentum.

    This approach ensures accessibility stays manageable, not overwhelming.

    Align Accessibility with Other Initiatives

    Accessibility often fits naturally into projects you’re already planning. If you’re redesigning your website, refreshing your brand, or updating your CMS, integrate accessibility improvements at the same time.

    This strategy maximizes efficiency and saves money—since accessibility often enhances SEO, usability, and overall customer experience. You’re not adding extra work; you’re simply making every project more inclusive and more valuable.

    Maximizing the ADA Tax Credit

    Time Your Projects Strategically

    Timing plays a key role in maximizing your return. Plan accessibility work so invoices and payments align with your fiscal year—ensuring that eligible expenses fall within the same tax period. For multi-year initiatives, phase projects so each year’s work qualifies for the ADA tax credit, potentially giving you up to $5,000 back annually.

    Track and Document All Accessibility Expenses

    Clear documentation helps substantiate your claim and simplifies future budgeting. Keep a record of:

    • Consultant contracts and invoices
    • Software and platform receipts
    • Training documentation
    • Accessibility audit reports

    Not only does this support your IRS filing, but it also helps your internal team analyze spending trends and identify long-term cost efficiencies.

    Consult a Tax Professional

    Finally, consult a CPA familiar with ADA-related business incentives. Many accountants are aware of physical accessibility deductions but may overlook digital accessibility as a qualifying expense. Make sure your CPA understands that your web improvements align with ADA and WCAG compliance to fully leverage the credit.

    Pairing the ADA Tax Credit with Other Incentives

    The ADA tax credit is a powerful starting point, but it’s not the only financial tool available to businesses investing in accessibility. In many cases, you can combine federal and state incentives to maximize savings and stretch your accessibility budget even further.

    One example is the Section 190 Deduction, which allows businesses of any size to deduct up to $15,000 per year for accessibility-related improvements. This deduction can complement your digital accessibility initiatives, especially when accessibility enhancements are part of a broader modernization or inclusion effort.

    You may also find state-level programs that offer additional credits, deductions, or grants for digital inclusion projects. These can include funding for accessible technology, website upgrades, or employee training in accessibility best practices.

    Because eligibility and requirements vary, it’s best to consult your tax professional or CPA. They can help you identify which incentives apply to your organization and ensure your documentation meets all necessary criteria.

    When used together, these incentives create a layered approach to funding accessibility—one that lowers costs, supports continuous improvement, and reinforces your organization’s commitment to inclusive digital experiences.

    Long-Term Accessibility Budgeting: Turning Compliance Into ROI

    Once accessibility becomes a recurring part of your budget, it transforms from a legal requirement into a long-term asset.

    Building accessibility into your company culture saves money, builds loyalty, and reduces risk over time. Here’s how to make it last:

    • Review annually: Evaluate your site each year to identify new opportunities for improvement.
    • Budget continuously: Allocate a small percentage of every web project to accessibility testing and maintenance.
    • Train regularly: Educating your staff reduces future remediation costs and dependency on external consultants.
    • Monitor proactively: Tools like a11y.Radar detect accessibility issues early, saving time and expense.
    • Reinvest strategically: Use the ADA tax credit savings each year to fund future improvements, training, or technology upgrades.

    Over time, this cycle creates measurable ROI—fewer accessibility issues, reduced costs, and a stronger, more inclusive customer experience.

    Common Budgeting Mistakes (and How to Avoid Them)

    Even with the best intentions, budgeting missteps can cost you valuable time and savings. Here are a few to avoid:

    1. Treating Accessibility as a One-Time Fix: Build it into your annual financial strategy instead.
    2. Neglecting Documentation: Without records, you could lose eligibility for the ADA tax credit.
    3. Overlooking Small Wins: Incremental improvements qualify for credit and deliver real impact.
    4. Waiting Until Tax Season: Plan accessibility spending early to align with your fiscal calendar.
    5. Skipping Expert Input: Work with accessibility specialists to ensure your improvements meet both WCAG and IRS requirements efficiently.

    Accessibility That Pays Off

    Accessibility isn’t just a checkbox—it’s a commitment that pays dividends. It strengthens your reputation, prevents costly compliance issues, and builds loyalty among every visitor who interacts with your brand.

    When approached strategically, the ADA tax credit turns accessibility into a self-sustaining investment—one that grows in value every year.

    If you’re ready to make accessibility part of your long-term financial strategy, start planning now. Build it into your next budget cycle, track your progress, and treat accessibility not as an expense—but as an investment that keeps paying back.
    And if you’d like a clearer path forward, schedule an ADA briefing with 216digital. We’ll help you build a practical, sustainable roadmap that fits your goals—and your budget.

    Greg McNeil

    October 17, 2025
    The Benefits of Web Accessibility, Uncategorized
    Accessibility Remediation, accessibility tax credit, cost, tax credit, Web Accessibility, Web Accessibility Remediation, Website Accessibility
  • Is Accessibility in Your Marketing the Missing Link?

    Is Accessibility in Your Marketing the Missing Link?

    Marketers love to talk about connection—finding that message, tone, or moment that really lands. Yet for years, accessibility sat on the sidelines. It was something teams circled back to after launch, if they got to it at all.

    But bringing accessibility into the creative process from the start changes that. It refines ideas, sharpens the message, and makes the experience easier to use. Reach grows not by pushing harder, but by removing the barriers that hold people back.

    Most of us weren’t taught to work this way, and that’s understandable—marketing has often moved faster than the systems built to support it. But that’s beginning to change. This article explores how accessibility in marketing is reshaping the creative process itself—and how embracing it can make our work not only more inclusive, but more effective and enduring.

    Why Accessibility Belongs in Your Marketing Roadmap

    Accessibility isn’t a new idea, but it’s finally being recognized as a core part of communication strategy. One in five adults lives with a disability that affects how they engage online. When we design with those experiences in mind, we don’t just improve access—we improve clarity, usability, and trust for everyone.

    The Business Case for Accessibility

    Accessibility pays off in ways that are both practical and measurable:

    • Wider reach: When more people can access your content, your audience grows naturally.
    • Stronger SEO: Structured headings, alt text, and transcripts help search engines—and people—understand your message.
    • Higher engagement: Clear layouts, legible text, and captioned videos make it easier to stay connected.
    • Better retention: Usable design keeps people from bouncing away in frustration.
    • More trust: When users feel considered, they’re more likely to return and recommend.

    The Risk of Leaving Accessibility Out

    Ignoring accessibility comes with its own set of costs. Legal frameworks like the ADA and WCAG continue to expand, but reputation often carries the higher stakes. Inaccessibility doesn’t just cause frustration—it signals that some users weren’t considered. Building inclusivity into your work helps prevent that, and it strengthens credibility over the long term.

    Understanding why accessibility matters is only half the story. The next step is making it part of how your team actually works—building it into everyday processes so it becomes second nature.

    Building Accessibility into Your Marketing Workflow

    You don’t need to overhaul your entire process to make it accessible—you just need to integrate it into the one you already have. Accessibility works best when it’s treated as a mindset that travels through every stage of a project.

    Start Early

    Bring accessibility into the conversation from the first meeting. Talk about things like contrast, reading level, captions, and structure while you’re still shaping creative direction. When inclusion is part of the plan from the start, it stops feeling like a post-production fix.

    Create Together

    Accessibility thrives when everyone contributes:

    • Writers can use plain, active language and clear CTAs that describe the next step.
    • Designers can choose accessible color palettes, scale type properly, and maintain consistent structure.
    • Developers can ensure forms, buttons, and navigation work for keyboard users and assistive technologies.

    When every role takes ownership, accessibility becomes a shared value rather than a box someone else has to check.

    Test Before Launch

    Automation helps, but people matter more. Run your pages or campaigns through accessibility tools like WAVE or Lighthouse, then do a manual pass. Navigate with a keyboard, listen to your content through a screen reader, and check if the flow feels intuitive.

    Maintain a short, clear accessibility guide that lives where your team works. It doesn’t need to be heavy-handed—just a practical reminder of how to write alt text, structure headings, or format captions consistently.

    Where Accessibility in Marketing Matters Most

    Website

    Your website is your primary channel—and often the first impression of your brand’s care for its audience.

    • Keep headings structured (H1–H6) for both readability and SEO.
    • Use descriptive alt text that communicates meaning, not just appearance.
    • Maintain color contrast ratios of at least 4.5:1.
    • Label form fields clearly, and include helpful error messages that explain what went wrong.
    • Make sure interactive elements like sliders and pop-ups are keyboard-friendly.

    Email and Newsletter

    Email accessibility keeps your content inclusive across devices and inboxes.

    • Use responsive templates that stay readable up to 200% zoom.
    • Keep essential information in text, not images.
    • Write subject lines that are short, descriptive, and easy for screen readers to interpret.
    • Include a plain-text version of every email for those who need or prefer it.

    Social Media

    Accessibility on social media helps your message reach everyone—without changing your tone or style.

    • Use CamelCase for hashtags (#AccessibleMarketing).
    • Add alt text to images and captions to videos.
    • Limit emoji use and place them at the end of sentences.
    • Avoid stylized fonts that break accessibility tools.

    Each platform has its nuances—alt text on Instagram, captions on TikTok, numbered threads on X (Twitter)—but the principle remains the same: good communication should never rely on one sense alone.

    Designing for Comfort and Clarity

    No matter where your campaigns live—web, email, or social—good design ties it all together.

    Accessible design isn’t about restraint—it’s about intention. Every design choice shapes how someone experiences your message.

    • Plain language makes ideas easier to follow without losing personality.
    • Descriptive links replace uncertainty with confidence.
    • Predictable structure creates a sense of ease and familiarity.
    • Accessible visuals ensure infographics and charts aren’t barriers.
    • Visible focus indicators and balanced contrast guide users naturally through the experience.

    When accessibility becomes part of your creative language, the result feels more human—not less artistic.

    Testing and Improving Accessibility

    Accessibility testing is less about perfection and more about awareness. Run quick automated checks to catch common errors, then explore your content as your users would. Can you navigate without a mouse? Does the text hold up when zoomed in? Does the order make sense when read aloud?

    Invite people with disabilities to test your work when possible. Their lived experiences surface the details that automation can’t. Over time, track metrics like caption coverage, alt text completion, and user feedback. Accessibility can be measured—and it can show real progress.

    Keeping Accessibility in Motion

    Accessibility isn’t a one-time effort. It’s a practice that builds momentum through consistency.

    • Schedule quarterly accessibility reviews for your highest-traffic content.
    • Include accessibility checkpoints in every project template.
    • Offer short, focused training sessions across writing, design, and development teams.
    • Ask vendors and partners to share their accessibility documentation and compliance statements.

    When accessibility becomes a shared responsibility, it naturally integrates into the way your team works.

    Measuring What Matters

    You’ll know accessibility is working when the results start showing up in familiar metrics:

    • Engagement improves as more users interact with your content.
    • Visibility rises through better SEO and structured content.
    • Trust strengthens because your brand feels more considerate and reliable.
    • Risk decreases because accessibility is built in—not retrofitted later.

    Accessibility in marketing doesn’t slow creativity—it sharpens it. It makes every campaign perform better because it’s built for everyone from the start.

    Accessibility as Ongoing Momentum

    Every caption written, every alt tag added, every clear headline or color contrast adjustment is a step toward a better experience for your audience.

    When accessibility is built into your creative process, your marketing becomes more durable, adaptable, and human. It’s not a trend—it’s a reflection of what good communication has always been about: connecting with people in a way that feels effortless and authentic.

    If you’re ready to take the next step, consider scheduling an ADA briefing with 216digital. Our team helps organizations identify accessibility barriers and plan remediation strategies that make their websites and marketing more usable for everyone.

    Greg McNeil

    October 16, 2025
    How-to Guides
    Accessibility, Digital Marketing, How-to, Marketing, Web Accessibility, Website Accessibility
  • Can a Command Line Be Accessible by Design?

    Can a Command Line Be Accessible by Design?

    If you’ve spent any time in development, you know the command line is where things get real. It’s efficient, fast, and—let’s be honest—satisfying. That single blinking cursor has powered decades of progress. From deploying servers to pushing commits, the command line is still where we get work done.

    But for all its simplicity, it isn’t always as accessible as it seems. Yes, it’s text-based. Yes, it’s keyboard-driven. Yet those strengths can be deceiving. For developers who rely on screen readers or braille displays, a CLI’s clean look can hide a mess of barriers: missing structure, unreadable tables, spinning animations that never speak.

    Accessibility isn’t just a web problem—it’s a design principle. When a command line is an accessible CLI, it becomes what it’s always meant to be: a tool for everyone to build, create, and solve problems efficiently.

    Why Accessibility Still Matters in the Command Line

    A 2021 study by Google researchers Harini Sampath, Alice Merrick, and Andrew Macvean took a closer look at command-line accessibility for developers with visual impairments. What they found might surprise you: CLIs, for all their strengths, are far from friction-free.

    Participants could technically complete tasks—but it took significantly more effort, time, and patience than expected. The issue wasn’t skill. It was design. CLIs are, by nature, streams of text with no built-in structure for assistive technology to interpret. There are no headings, no semantic anchors, no easy ways to navigate.

    One developer summed it up perfectly: the CLI “works, but it’s tiring.” Most found themselves building workarounds—copying output into Notepad, exporting text to a browser, or writing custom scripts to make data readable.

    And that’s really the heart of it: accessibility isn’t just about whether something can be used. It’s about whether it can be used well. That’s where building an accessible CLI from the start changes everything.

    Where the Command Line Trips Up—and How to Fix It

    The study’s findings highlight some clear patterns that every CLI developer can learn from. None of them require reinventing the wheel; they just ask for intention.

    1. Structure Matters More Than You Think

    We tend to think of text as automatically accessible—but not all text is equal. The command line outputs everything as flat strings. There’s no hierarchy, no markup, and no way for screen readers to interpret context.

    Take man pages. They look structured, with headings and sections, but to a screen reader they’re just one long stream. Users can’t jump between sections or skim efficiently. Many developers in the study said they avoid man pages entirely and rely on web docs instead.

    A simple solution? Offer structure where it’s missing:

    • Provide HTML or Markdown versions of documentation.
    • Add export options (--help-html, --manual-online).
    • Allow users to format output as CSV or JSON for easy navigation.

    A truly accessible CLI doesn’t stop at giving you data—it gives you data you can navigate.

    2. Tables and Long Outputs Need Rethinking

    Tables are a classic offender. They look organized, but they’re actually just rows of text spaced apart. For a screen reader, that structure disappears. Developers have to mentally map where each number belongs, remembering what every column represents.

    That’s not accessibility—that’s endurance.

    Better approaches include:

    • A --flat or --no-table flag to simplify output.
    • Options to export to structured formats (--output=csv, --output=json).
    • Including clear, readable headers for every data point.

    And for those endless command outputs? Let users redirect text to a file automatically (--export, --logfile, --view-html). Searching or filtering shouldn’t require stepping out of accessibility tools just to get the job done.

    These simple changes turn a good CLI into a genuinely accessible CLI—one that respects how different users interact with information.

    3. Feedback Should Be Informative—Not Decorative

    Developers love a good spinner or progress bar. But when screen readers encounter those fancy progress indicators, they usually read something like “dot dot dot dot fail.”

    In Google’s study, one developer said it best: “I could tell something was happening, but I didn’t know what.”

    Instead of simulating motion, communicate progress with plain, descriptive text:

    “Deploying container… 50% complete.”

    “Success: VM created.”

    And always give users an escape hatch: flags like --no-animation or --static-output keep feedback clean without slowing anyone down. A smart, accessible CLI never assumes sight is the only way to know something’s working.

    4. Make Error Messages Clear and Human

    If you’ve ever seen a CLI error filled with regex syntax, you can imagine how that sounds when read aloud: “left bracket A dash Z right bracket…”? Not exactly clear.

    Error messages in the study were one of the most common frustrations. Developers spent hours debugging issues that could’ve been solved with one plain-language sentence.

    Here’s the fix:

    • Describe what happened, not just what failed.
    • Offer actionable next steps.
    • Keep symbols and regex out of default messages—reserve them for verbose or debug modes.

    The goal isn’t to oversimplify; it’s to make sure the message is usable by everyone who reads—or hears—it.

    Practical Guidelines for Designing an Accessible CLI

    The study concludes with recommendations that align perfectly with inclusive design best practices. 

    Here’s how to apply them in your next CLI project:

    1. Provide HTML versions of documentation: Treat --help and man outputs as summaries, not full references.
    2. Let users export long outputs: Make it easy to redirect results to text, HTML, or CSV.
    3. Document output structures: Explain what your CLI prints before users run it—help them form a mental model.
    4. Make tables convertible: Offer ways to flatten or export tabular data for screen reader compatibility.
    5. Always include progress and status updates: Never assume silence equals success.
    6. Use progress indicators that read correctly: ASCII art may look fun, but it sounds like noise.
    7. Write error messages that are understandable aloud: Avoid shorthand or syntax that doesn’t translate when spoken.

    An accessible CLI isn’t a niche feature—it’s a sign of thoughtful engineering.

    Start Where Developers Live: The CLI

    Here’s the takeaway: accessibility isn’t a bonus; it’s good design. The same features that help someone using a screen reader—structured data, consistent output, clear feedback—help everyone who uses your tool. They make automation cleaner, logs easier to parse, and development faster.

    Most importantly, they remove the unnecessary friction that holds good developers back.

    At 216digital, we see accessibility as the foundation of quality, not the final coat of paint. Whether it’s your website, software, or CLI, inclusive design starts with asking a simple question: Can everyone use this the way it’s meant to be used?

    If you’re building developer tools and want to make them as efficient as they are inclusive, schedule an ADA briefing with 216digital. We’ll help you test, refine, and design CLIs that truly work for everyone—from the first keystroke to the final command.

    Greg McNeil

    October 14, 2025
    How-to Guides
    Accessibility, accessible CLI, How-to, Web Accessibility, web developers, web development, Website Accessibility
  • Product Media Accessibility: Are You Doing It Right?

    Product Media Accessibility: Are You Doing It Right?

    Visuals drive e-commerce—they shape how customers understand, compare, and connect with products. But for users relying on screen readers or other assistive technologies, those visuals only work when paired with accurate alt text and accessible labels. Without them, key product details disappear, leaving users unable to engage or buy.

    Accessibility also drives measurable results. Research shows that 71% of users with disabilities leave sites that present barriers, while inclusive design reduces bounce rates and builds trust. Search engines benefit, too—HubSpot reported a 779% increase in image traffic after optimizing alt attributes. And with nearly 15% of the global population living with a disability, accessible images open your storefront to a wider audience that can browse and buy without friction.

    When done well, accessibility becomes more than a technical fix—it’s a competitive advantage. It improves visibility, trust, and conversion, all while making your brand easier for everyone to experience.

    This guide explores what that looks like in practice—how to make product media accessible, where teams most often slip, and how to integrate accessibility into your daily workflow.

    What Makes a Product Media Accessible

    High-quality product media isn’t just about presentation—it’s about communication. Every image should help shoppers understand your product, evaluate their options, and make confident decisions.

    In accessible design, that means ensuring every photo, color variant, and product angle can be understood not only visually, but also through assistive technology.

    Below are the key principles that make product media both effective and accessible.

    1. Clear and Descriptive Alt Text

    Alt text gives images meaning. Without it, assistive technologies have nothing to announce—and essential product details disappear. Descriptive alt text ensures that shoppers who rely on screen readers can access the same information as anyone else.

    When written thoughtfully, alt text also supports SEO, helping search engines understand what’s being shown and improving how your products appear in image searches.

    If you’re coding manually, add the alt attribute directly to your <img> tag:

    <img src="example.jpg" alt="A description of the image">

    Keep descriptions concise but specific, focusing on what’s visually relevant to the shopper.

    For those using a CMS like Shopify, WordPress, or Magento, you can add this text in the Alt Text or Alt Description field during upload. Many platforms support bulk editing—an efficient way to replace missing or generic alt text and ensure consistency across your catalog.

    When Product Media Need Alt Text (and When They Don’t)

    Product photos are the foundation of any e-commerce experience. They convey material, color, and quality—all the details a shopper depends on. Because of that, almost every product media needs alt text.

    The only exception is when an image adds no new visual information—for instance, when showing the same product from another angle without revealing new features or details.

    Redundant Product Views

    Multiple images of the same item are common: front, back, side, or top-down shots. These angles help sighted users but can become repetitive when read aloud by screen readers.

    If each image shows the same product with no meaningful change, you can mark the duplicates as decorative with an empty alt attribute:

    <img src="product-side.jpg" alt="">

    This signals assistive technologies to skip the image without disrupting the experience. Just ensure that at least one image—usually the primary product photo—has full, descriptive alt text.

    Does Your Image Need Alt Text?

    If an image adds context or new information that could influence a shopper’s decision, it must have its own alt text.

    Ask: Would this image help someone understand or evaluate the product differently? If so, describe it.

    Examples include:

    • Different colors or finishes:
      “Red ceramic table lamp with linen shade” vs. “Blue ceramic table lamp with linen shade.”
      Each variant should have distinct alt text.
    • Unique features or components:
      If an image highlights stitching, a removable part, or a texture, mention it briefly.
    • Lifestyle or context photos:
      When a photo shows the product in use—like a jacket being worn or a sofa in a living room—include that context to communicate scale and purpose.
    • Images with embedded information:
      If an image includes text such as a sale banner, sizing chart, or label, that information must also appear in alt text or nearby HTML. Screen readers cannot interpret text embedded in images.

    Writing Effective Alt Text

    Good alt text is concise, factual, and written with purpose. It shouldn’t describe every detail—just what matters to understanding the product.

    Best practices include:

    • Keep descriptions under 125 characters when possible.
    • Avoid phrases like “image of”—screen readers already announce it.
    • Use specific, factual terms: “brushed,” “polished,” “textured,” “matte.”
    • Mention what changes between images, such as angle or color.
    • Adjust wording for context—a banner image may need different phrasing than a gallery thumbnail.

    A consistent alt text style guide helps teams stay aligned, especially when managing large catalogs or working across departments.

    2. Optimizing Product Media Formats for Accessibility

    Accessibility also depends on clarity and performance. Large, slow-loading images can undermine user experience, particularly on mobile.

    Use formats that balance quality and speed:

    • WebP delivers high-quality visuals with efficient compression, improving load times.
    • SVG is ideal for scalable graphics such as logos or icons, maintaining crispness on any screen size.

    Fast, responsive images ensure your store remains usable across devices and assistive technologies alike.

    3. Avoiding Text Embedded Within Images

    If an image includes text—like promotional banners, product specs, or sale messages—screen readers can’t interpret it.

    Keep all essential text in HTML or nearby captions.
    If embedded text is unavoidable, repeat the information in the image’s alt text or elsewhere on the page so that it’s accessible to every shopper.

    4. Maintaining Visual Clarity and Contrast

    A clean, modern aesthetic is appealing—but not if it sacrifices visibility.

    Low-contrast product photos (for instance, light gray items on a white background) can be difficult for users with low vision to see.

    Maintain at least a 4.5:1 contrast ratio between the product and its background. Adding subtle shadows, reflections, or gradient overlays can improve visibility without compromising your design aesthetic.

    5. Labeling Interactive Product Media

    Any clickable image or icon—such as a “zoom” button, “add to cart” symbol, or “view gallery” thumbnail—should have an accessible name or aria-label.

    Describe the action, not the appearance:

    • “Zoom product image”
    • “Add to cart”
    • “Open gallery view”

    These small details help users navigate your site predictably and confidently, no matter how they interact with it.

    Testing Tools and Workflow Integration

    Accessibility isn’t a one-time audit—it’s an ongoing habit built into your development process.

    Automated tools:

    • WAVE and Lighthouse in Chrome DevTools identifies barriers and improvement tips for each image.

    Manual checks:

    • Test your pages with NVDA, VoiceOver, or JAWS to hear how descriptions are announced.
    • Disable images in your browser and ensure text alternatives still convey essential information.

    Workflow tip: Integrate accessibility validation into CI/CD pipelines. Use pre-commit hooks or CMS checks to block uploads missing alt attributes. Over time, this normalizes accessibility as part of the build process—not an afterthought.

    Product Media That Speaks to Every Shopper

    Accessible product media is about more than compliance—it’s about communication. Every shopper, regardless of ability, deserves the same opportunity to understand your products clearly and confidently.

    From writing meaningful alt text to maintaining contrast and responsive performance, accessibility transforms static visuals into tools that inform, guide, and convert. It strengthens trust and creates smoother experiences across every device and interaction.

    When your product media works for everyone, your brand stands out for the right reasons: clarity, quality, and care.

    If you’re ready to assess your current approach or bring accessibility into your creative workflow, schedule an ADA briefing with 216digital. We’ll help you turn accessibility from a checklist into a lasting standard for digital craftsmanship.

    Greg McNeil

    October 13, 2025
    How-to Guides
    Accessibility, How-to, product media, WCAG, Web Accessibility, web developers, web development, Website Accessibility
  • Will H.R. 3417 Finally Clarify Accessibility?

    Will H.R. 3417 Finally Clarify Accessibility?

    Digital accessibility in the U.S. has always existed in a kind of fog. Everyone agrees it’s important, but the lingering question is simple: Does the ADA actually require my website or app to be accessible?

    For years, that answer has depended on where you are and who you ask. Some courts say yes. Others hesitate. Agencies offer guidance but stop short of making it binding. For organizations trying to do the right thing, the result has been confusion—and a fair amount of frustration.

    That may soon change.

    H.R. 3417, known as the Websites and Software Applications Accessibility Act of 2025, is Congress’s latest effort to clear the air and make digital accessibility a matter of law, not interpretation. Let’s unpack what it aims to do, why it matters, and what steps you can take to prepare before it takes effect.

    What the Bill Proposes

    Introduced in May 2025 by Rep. Pete Sessions (R-TX), H.R. 3417 takes on something that’s been missing for far too long—a single, consistent standard for digital accessibility under the Americans with Disabilities Act.

    It brings long-needed structure to how accessibility is defined and maintained online.

    Under the bill:

    • The Department of Justice (DOJ) would oversee regulations for Titles II and III, covering state and local governments as well as public accommodations.
    • The Equal Employment Opportunity Commission (EEOC) would manage Title I, which is focused on employment.

    Together, these agencies would be responsible for creating clear, enforceable rules—and updating them every three years so the law evolves alongside technology instead of chasing it.

    Rooted in the POUR Principles

    The framework builds on the four POUR principles that continue to shape accessibility standards worldwide:

    • Perceivable: Information should reach people through more than one sense.
    • Operable: Interfaces must respond to different types of input.
    • Understandable: Content should be predictable, consistent, and easy to follow.
    • Robust: It needs to work with assistive technologies—both now and as they advance.

    These principles aren’t new, but their inclusion helps bridge the gap between policy and real-world design. It connects legislation to the human experience of using digital tools—the moments when clarity, contrast, and focus truly matter.

    A Step Forward for Digital Inclusion

    Advocacy groups, including the National Federation of the Blind and the American Council of the Blind, have voiced strong support for the bill. For many, it marks a long-awaited turning point—one that reinforces what accessibility professionals have long understood: inclusion isn’t limited to ramps and doorways. It belongs in every digital space where people work, learn, and live their daily lives.

    Why H.R. 3417 Matters

    When the ADA became law in 1990, the web wasn’t yet central to daily life. Today, nearly everything happens online—shopping, learning, applying for jobs, and even managing health care. Yet the law never clearly said how accessibility applies to the digital world.

    Under Title III, businesses and nonprofits can’t discriminate. Yet there’s still no binding rule that defines what accessibility actually means for websites or apps. Courts have often relied on WCAG (Web Content Accessibility Guidelines) as a reference, but WCAG itself isn’t law. The result is a patchwork of interpretations and uneven enforcement.

    H.R. 3417 would change that by replacing uncertainty with structure. It extends accessibility expectations to private businesses, nonprofits, and employment platforms—aligning them with the clarity already provided to public entities under the 2024 DOJ web rule for Title II.

    It also ensures the right people are guiding the process. The bill requires an advisory committee—led primarily by individuals with disabilities—to help shape standards that work in real life, not just on paper.

    What the Bill Would Do

    At its core, H.R. 3417 says this: maintaining an inaccessible website or app would violate the ADA. No more gray zones. No more “we didn’t know.”

    The DOJ and EEOC would create detailed accessibility standards—likely drawing from WCAG 2.2 Level AA or its successor—and require all covered entities to comply.

    To make adoption realistic, the bill supports smaller organizations with grants up to $10,000, access to a technical assistance center, and longer compliance timelines—up to three years after the final rule takes effect.

    It also preserves individuals’ right to sue if barriers remain. Courts could require fixes and award damages or attorney fees. To back it all, Congress plans to allocate $35 million per year for enforcement and oversight from 2026 through 2035.

    Who’s Covered

    • Employers and employment agencies (Title I)
    • Public entities like state and local governments (Title II)
    • Businesses, nonprofits, and testing providers (Title III)

    That reach is broad—and that’s exactly the point. If you’re already subject to the ADA, your digital platforms will soon fall under the same expectations.

    What H.R. 3417 Could Change

    If passed, H.R. 3417 would finally give organizations a single, national rulebook for digital accessibility. It would eliminate the guesswork that’s led to years of inconsistent rulings and conflicting advice. For most organizations, that means a clearer sense of what compliance looks like—and how to plan for it.

    It would also shift responsibility to where it belongs. For decades, people with disabilities have carried the burden of filing complaints and lawsuits to gain access. This bill would make accessibility an active obligation, not a reaction to litigation.

    Of course, laws are only as strong as their enforcement. While the bill includes funding, it doesn’t yet specify how the DOJ or EEOC will prioritize or staff digital accessibility enforcement. Some expect a wave of early lawsuits—similar to what we saw with Section 508 and GDPR—but that initial pressure could drive lasting improvement.

    The Act doesn’t explicitly address international harmonization either, though alignment with WCAG would naturally connect it to Europe’s EN 301 549 standard. That keeps global compliance more straightforward for companies working across borders.

    The bottom line is that this bill sends a message that’s been coming for a long time—digital accessibility is no longer optional.

    What Organizations Can Do Now

    There’s no need to wait for the ink to dry—you can start preparing today.

    Take a close look at your digital environment: your website, apps, internal portals, and documents. Ask the simple questions first. Can users navigate without a mouse? Are forms labeled clearly? Do videos include captions? Small discoveries today prevent bigger problems tomorrow.

    Start With What Matters Most

    Focus on the areas people use most—where they log in, fill out forms, or complete purchases. Fix the issues that stop someone from moving forward, like missing labels, alt text, or keyboard navigation.

    Include Your Documents

    PDFs and digital forms often get overlooked, but are a common source of frustration. Add proper tags, label form fields, and set a logical reading order. Once your templates are structured correctly, every new document follows suit.

    Make Accessibility a Shared Effort

    It’s not a job for one department. Developers, designers, content creators, and leadership all play a part. Build accessibility checks into your regular workflows and let people know how to report issues.

    Collaborate With Your Vendors

    Include accessibility expectations in contracts and RFPs. Ask for VPATs or accessibility documentation before new tools go live.

    Keep Learning and Documenting

    Train your team, stay informed about new regulations, and track your progress. A simple paper trail of audits, fixes, and training sessions shows commitment that goes beyond compliance.

    When accessibility becomes part of your process—not a last-minute fix—it strengthens everything: your brand, your usability, and your connection with every user.

    The End of Uncertainty—and the Start of Accountability

    H.R. 3417 isn’t just another bill. It’s a signal that the era of uncertainty is ending. It tells organizations, large and small, that accessibility isn’t a nice-to-have—it’s a right.

    Whether it passes this year or the next, the direction is clear. Start building accessibility into your workflow now, not later.

    At 216digital, we see this as a turning point—one that rewards teams who act early and design with everyone in mind. If you’re ready to take the next step, consider scheduling an ADA briefing with our team. These sessions help organizations identify accessibility gaps, plan remediation, and prepare for compliance with confidence.

    The web was built for all of us. This bill helps make sure it finally works that way.

    Greg McNeil

    October 10, 2025
    Legal Compliance
    Accessibility, accessibility laws, H.R. 3417, state accessibility laws, Web Accessibility, Website Accessibility
  • Can Google and AI Really Find Your Content?

    Can Google and AI Really Find Your Content?

    When you hit “publish,” you picture your post showing up where it should—front and center on Google, or clearly summarized by an AI assistant. But here’s the catch: search engines and AI tools can’t understand what you don’t clearly show them.

    Accessible content plays a much bigger role in that than most people realize. The same structure that helps a screen reader follow your page also helps algorithms interpret it correctly. Accessibility and discoverability are really two sides of the same coin—both depend on clarity.

    But how exactly does accessibility connect to visibility—and why does it matter for both people and technology?

    Accessibility, SEO, and AI: A Shared Language

    Accessibility and visibility have always shared the same foundation: clarity. And now, that connection is stronger than ever.

    Search engines and AI models like Google’s Gemini, ChatGPT, and Claude rely on structured, machine-readable data to interpret and represent your content. They don’t see pages the way humans do—they read the code underneath. Every accessible feature you include becomes a signal that helps them understand and surface your work correctly.

    How Accessibility Practices Strengthen Visibility

    Alt text, structured headings, transcripts, and accessible PDFs aren’t just ethical—they’re strategic. Each one sends clear indicators to both search engines and large language models (LLMs):

    • Alt text clarifies image content.
    • Headings establish hierarchy and keyword context.
    • Transcripts add searchable text for videos or podcasts.
    • Accessible PDFs transform otherwise invisible documents into readable, indexable content.

    A recent Semrush study found that sites with higher accessibility scores consistently outperform competitors in organic traffic, keyword rankings, and authority. It’s no coincidence. Accessibility helps both humans and algorithms find, understand, and trust your content.

    When your pages are built with clarity—logical structure, proper markup, and meaningful descriptions—search bots and AI tools can crawl, index, and summarize your work with greater accuracy. That’s the foundation of discoverability in today’s web.

    And as search itself evolves, that foundation is becoming even more important.

    Dynamics of Modern Search: Accessibility in the Age of AI Overviews

    Search is no longer just about blue links and keyword matches. With Google’s AI Overviews and multimodal experiences, results now blend text, visuals, and summaries that answer questions before users even click.

    In this new landscape, accessible content keeps your work visible and correctly represented. The same structural cues that support assistive technology—headings, alt text, transcripts, and semantic HTML—also help AI systems parse meaning and determine relevance.

    A Closer Look at What Modern Search Values

    Even as AI changes the way we search, Google’s message to creators stays consistent: clarity, structure, and usefulness always come first.

    • Create unique, helpful content for people first. Quality and clarity come before keywords.
    • Provide a good page experience. Fast load times, readable layouts, and intuitive navigation still matter.
    • Ensure your content is accessible to crawlers. Avoid blocking bots, broken links, or inaccessible markup.
    • Use structured data responsibly. Make sure what users see aligns with what’s coded behind the scenes.
    • Support multimodal search. Pair meaningful text with relevant visuals, videos, and transcripts.

    In short, the same elements that make your website inclusive also make it understandable to machines. Accessibility gives your content context, precision, and resilience in a constantly changing search environment—ensuring it’s not just found, but found correctly.

    So, how can you put these principles into practice and build accessibility into your daily workflow?

    Practical Habits That Drive Accessibility—and Discovery

    Accessibility and visibility meet in the details. Every choice you make—how you organize headings, describe visuals, or structure content—helps both humans and algorithms understand what you’ve built. These small, consistent habits make your content easier to use, easier to find, and easier for AI systems to summarize accurately.

    Structured Headings: The SEO and AI Shortcut to Accessible Content

    Headings do more than label sections—they define your content’s hierarchy. For readers, they make scanning and navigation simple. For search engines and AI, they reveal how ideas relate and which ones matter most.

    To use headings effectively:

    • Use one <h1> for your page title.
    • Follow with nested <h2>, <h3>, and so on in logical order.
    • Avoid skipping levels or using headings purely for styling.

    This hierarchy matters. Screen readers rely on it to help users navigate, and algorithms depend on it to interpret structure. When headings are clear and consistent, everyone—people, crawlers, and AI systems—can follow your logic from top to bottom.

    Alt Text: Giving Images a Voice

    Images tell part of your story, but machines can’t see them without your help. Alt text gives visuals meaning and purpose.

    For people using screen readers, alt text describes what’s on the page. For AI and search engines, it provides metadata that connects visuals with your topic and keywords.

    When writing alt text:

    • Focus on the image’s intent, not just its appearance.
    • Keep it concise and specific—around 125 characters works well.
    • Skip “image of” or “photo of”; assistive tools already convey that context.

    Strong alt text makes your images accessible, searchable, and easier for AI systems to interpret accurately—an essential ingredient of accessible content.

    Transcripts and Captions: Turning Sound into Searchable Context

    Audio and video bring stories to life—but unless they’re transcribed or captioned, much of their value remains invisible to search engines and AI tools.

    Transcripts and captions convert spoken words into readable, searchable text. That means users who are Deaf or hard of hearing can follow along, while algorithms gain structured language to index and summarize.

    Best practices include:

    • Providing full transcripts for podcasts, webinars, and interviews.
    • Adding accurate captions to videos instead of relying on auto-generated ones.
    • Including speaker names or brief context when needed for clarity.

    Captions also increase engagement—many people watch videos muted, especially on mobile. Transcripts give your content a second life, helping AI represent it more accurately in search summaries.

    Clean HTML: The Foundation of Accessible Content

    Behind every web page is code—and its quality determines how easily both humans and systems can make sense of it. Semantic HTML means using the right element for the right job:

    • <button> for actions
    • <a> for links
    • <nav> for navigation
    • <section> or <article> for grouped content

    A logical structure creates predictability for users navigating with keyboards or assistive tech. It also gives AI and search engines a clear map of what’s interactive, what’s content, and what’s context.

    Clean markup isn’t just good development—it’s what keeps your content readable, indexable, and adaptable as search technology evolves. Of course, creating accessible content is only half the work. The real proof comes when you test how it performs for actual users.

    How to Check Your Site for Accessibility

    Even a well-structured site deserves a reality check. After you’ve refined your headings, tightened your HTML, and written meaningful alt text, it’s worth asking—does it all work the way you expect? In other words, does the experience result in accessible content in practice, not just in theory?

    Accessibility isn’t something you set and forget. It’s a process of validation, one that ensures your effort translates into real usability for real people. Testing is where structure meets experience—and where your site proves that clarity isn’t just technical, but tangible.

    Ways to Evaluate Your Site’s Accessibility in Practice

    The best way to understand accessibility is to experience it from different perspectives.

    • Run automated scans with tools like WAVE, or Lighthouse to flag quick fixes such as missing alt text, skipped headings, or low contrast.
    • Listen to your pages through screen readers like NVDA, JAWS, or VoiceOver to understand how content flows for non-visual users.
    • Navigate by keyboard only, confirming that menus, buttons, and links behave predictably.
    • Watch your videos and audio with captions on—do they read naturally, or feel disjointed?
    • Review your PDFs and downloads to ensure they’re tagged, readable, and properly ordered.
    • Seek real feedback from people with disabilities. No automated tool can replace human experience.

    The goal isn’t perfection—it’s awareness. Each check brings you closer to a site that performs gracefully for everyone, including the algorithms interpreting it behind the scenes.

    From Clarity to Discovery: The Role of Accessibility in AI Search

    So, can Google and AI really find your content?
    Only if you make it findable.

    Accessibility bridges human understanding and machine interpretation. When your content is clear, structured, and built for everyone, it becomes truly discoverable—by people, by search engines, and by the next generation of AI.

    If you’re ready to take the next step toward lasting visibility and compliance, consider scheduling an ADA briefing with 216digital. Our accessibility team helps organizations evaluate, plan, and remediate their websites to meet ADA and WCAG standards—strengthening both compliance and visibility through a more inclusive digital experience.

    Greg McNeil

    October 9, 2025
    The Benefits of Web Accessibility
    Accessibility, Benefits of Web Accessibility, Content Writing, Digital Marketing, Marketing, videos and audio content, Website Accessibility
  • ADA Title II Conformance Mistakes to Avoid

    ADA Title II Conformance Mistakes to Avoid

    Let’s start with a familiar scene.

    A resident with low vision tries to pay a utility bill online. The button text fades into the background. They zoom in, squint, and finally give up. Across town, a veteran downloads a benefits form—but the PDF won’t open in their screen reader. They call, wait on hold, and eventually hear the same line everyone dreads: “Try again later.”

    These moments rarely make headlines, but they happen every day. And they’re exactly what ADA Title II conformance is designed to prevent.

    With new deadlines approaching, the clock is officially ticking. The Department of Justice has set clear expectations: every website, mobile app, and digital document must meet WCAG 2.1 Level AA standards to be considered accessible.

    Still, even with those expectations in place, many agencies stumble—not from neglect, but from complexity. Outdated systems, legacy PDFs, limited budgets, and competing priorities all pull in different directions.

    This guide outlines ten of the most common pitfalls local governments encounter—and how your team can avoid them before small issues grow into time-consuming, costly problems.

    1 | Waiting Too Long to Begin ADA Title II Conformance

    One of the most common mistakes is simply waiting. Waiting for next year’s budget, a redesign, or until “things calm down.” But accessibility work takes time—often months, sometimes years—especially when legacy systems or vendor-managed platforms are involved. Every delay widens the gap and makes remediation more expensive.

    Start Small, but Start Now

    Begin with a WCAG 2.1 AA audit that targets your highest-traffic, highest-risk pages—payment portals, permit applications, emergency alerts. Use the findings to build a phased plan: tackle quick fixes first, then move into deeper remediation like PDFs or interactive content.

    Momentum matters more than perfection. Each resolved issue moves you closer to meaningful accessibility—and lasting ADA Title II conformance. But while hesitation can stall progress, so can taking the wrong kind of shortcut.

    2 | Relying on Widgets or “Quick Fixes”

    When deadlines loom, shortcuts start to look tempting. Accessibility widgets and overlays promise instant compliance, but the data tells a different story. Over 20% of ADA web lawsuits in 2024 involved sites using overlays, and many of those tools introduced new barriers for assistive technology users.

    Treat Them as Temporary Support at Best

    Widgets don’t repair flawed code—they mask it. Pair automated scans with manual testing to catch what machines miss. True accessibility isn’t something you install; it’s something you build, maintain, and test continuously. Even agencies that avoid quick fixes can still lose momentum when they misunderstand what an audit actually means.

    3 | Treating the Audit as the Finish Line

    An accessibility audit is a starting point, not a success story. It reveals what’s broken but doesn’t fix it. Too often, agencies check the box once the report arrives, assuming the work is done. Six months later, those same issues remain—and the deadline looms closer.

    Turn the Audit Into a Roadmap

    Assign clear ownership, set realistic timelines, and track each fix to completion. The goal isn’t to admire the findings; it’s to act on them. An audit shines the light, but ADA Title II conformance only comes from follow-through. Once remediation begins, it’s also essential to remember that accessibility extends beyond the desktop experience.

    4 | Overlooking Mobile Accessibility

    For many residents, your mobile site or app is their primary touchpoint with local government. If that experience isn’t accessible, your services aren’t either. Yet mobile testing often gets pushed aside until the very end—when changes are most expensive to make.

    Test Early and Test on Real Devices

    WCAG 2.1 includes mobile-specific guidance on touch targets, gestures, and orientation. Make sure forms resize correctly and navigation works without a mouse. Accessibility should follow the user, not the screen size. And while mobile access is crucial, so are the documents that so many residents rely on for daily interactions.

    5 | Ignoring Accessibility in Digital Documents

    Even when web pages pass compliance checks, PDFs and other downloadable materials often don’t. Forms, meeting agendas, and reports are some of the most common—and most problematic—files on public sites. The DOJ is clear: if a document provides public information or access to a service, it must be accessible.

    Audit Your Digital Library

    Start with frequently downloaded or required documents. Train staff to tag PDFs correctly or, when possible, convert them to HTML pages. Each accessible file removes another barrier and brings your agency closer to full ADA Title II conformance. Of course, even well-prepared teams can find their progress derailed by one common factor: vendors who don’t share the same standards.

    6 | Not Holding Vendors Accountable

    Even when third-party vendors manage your website, accessibility responsibility remains yours. Public agencies can’t outsource compliance. That’s why contracts matter as much as code.

    Bake Accessibility Into Every Partnership

    Specify WCAG 2.1 AA requirements, mandate assistive-technology testing, and require documentation at handoff. Accessibility clauses shouldn’t live in the fine print—they should be measurable deliverables written into the contract. Without vendor accountability, accessibility can erode quietly with each update. And even with vendor alignment, one final validation step ensures your work actually functions as intended.

    7 | Skipping Manual and Assistive-Technology Testing

    Automated tools are valuable, but they can’t replicate human experience. Navigation traps, mislabeled buttons, and confusing reading order often pass automated checks unnoticed.

    Manual Testing Closes That Gap

    Use screen readers, voice navigation, magnifiers, and keyboard-only controls to simulate how real people interact with your site. Better yet, invite users with disabilities to test and provide feedback. Their insights catch what automation never will—and validate genuine ADA Title II conformance. Still, even the most accessible site today can fall out of compliance tomorrow without ongoing monitoring.

    8 | Neglecting Ongoing Monitoring

    Accessibility isn’t a one-time project; it’s ongoing maintenance. A single CMS update or design tweak can reintroduce barriers.

    Make Monitoring Routine

    Schedule quarterly manual reviews and monthly automated scans. Keep a visible feedback form on your website so residents can report issues directly. Treat accessibility like preventative care: small, consistent checks that protect long-term health. But even with regular testing, the strongest defense is an informed team that knows how to prevent barriers before they happen.

    9 | Underestimating Accessibility Training

    Technology identifies issues, but people prevent them. Without training, the same mistakes—missing alt text, unlabeled forms, inaccessible PDFs—keep returning.

    Invest in Continuous Education

    Provide annual, role-specific training for content authors, developers, and procurement staff. Keep it practical: short sessions, clear checklists, and ongoing refreshers. When accessibility knowledge becomes second nature, compliance becomes culture. And when that culture takes root, it’s worth sharing it publicly.

    10 | Failing to Publish a Public Accessibility Statement

    A public accessibility statement isn’t a formality—it’s a promise. It tells residents, We’re committed, we’re listening, and we want your feedback.

    Publish a Concise Statement

    Reference your WCAG standard, list contact information for support, and update it at least once a year. This simple gesture builds transparency and trust—cornerstones of inclusive digital governance.

    ADA Title II Conformance Is About People, Not Just Policy

    Reaching ADA Title II conformance isn’t just about compliance—it’s about people. It’s about ensuring that every resident can access essential public services with independence and dignity.

    When your platforms are accessible, seniors can pay their bills without help. Parents can find school updates easily. Veterans can apply for benefits confidently.

    That’s not a technical milestone—it’s a civic one.

    Start early. Build steadily. Keep accessibility alive through training, monitoring, and accountability. Compliance may be the mandate, but inclusion is the mission.

    If your agency is ready to turn goals into measurable progress, schedule an ADA briefing with 216digital. We’ll help you navigate these ten pitfalls and build a roadmap for sustainable, equitable access for every resident you serve.

    Greg McNeil

    September 30, 2025
    Legal Compliance
    Accessibility, ADA Compliance, ADA Title II, ADA Website Compliance, Web Accessibility, Website Accessibility
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