216digital.
Web Accessibility

ADA Risk Mitigation
Prevent and Respond to ADA Lawsuits


WCAG & Section 508
Conform with Local and International Requirements


a11y.Radar
Ongoing Monitoring and Maintenance


Consultation & Training

Is Your Website Vulnerable to Frivolous Lawsuits?
Get a Free Web Accessibility Audit to Learn Where You Stand
Find Out Today!

Web Design & Development

Marketing

PPC Management
Google & Social Media Ads


Professional SEO
Increase Organic Search Strength

Interested in Marketing?
Speak to an Expert about marketing opportunities for your brand to cultivate support and growth online.
Contact Us

About

Blog

Contact Us
  • Thinking About WCAG 3.0? Not So Fast

    Thinking About WCAG 3.0? Not So Fast

    If you’ve been near a development or compliance conversation lately, you’ve probably heard rumblings about WCAG 3.0. Teams are curious. Vendors are hinting. Leadership wants to know if the roadmap should shift. The September 2025 Working Draft added to that momentum, especially with talk about modern UX considerations, cognitive accessibility, and even early ideas around AI.

    It’s encouraging to see this evolution. Still, the best move right now is a steady one: keep an eye on WCAG 3.0, but continue building around WCAG 2.2.

    WCAG 3.0 offers potential, but it’s still taking shape. WCAG 2.2 is what organizations can confidently rely on today—from both a practical and legal standpoint.

    This overview explains why 3.0 remains a work in progress, why 2.2 is still the right foundation, and how you can stay prepared for the future without redirecting your entire strategy.

    WCAG 3.0: Still a Moving Target

    At this stage, WCAG 3.0 is a Working Draft, not a finalized rule set. The W3C has been clear that significant pieces will continue to evolve, and some will change before anything approaches a stable release.

    Several foundational areas still have unanswered questions:

    • Conformance: The draft explores a scoring-based approach and new ways of rating outcomes. It’s an interesting direction, but not locked in.
    • Testing and sampling: The methods outlined today are early concepts. They aren’t yet clear enough to support reliable testing requirements or contract language.
    • Emerging concepts: Topics like cognitive support, dark patterns, and AI bias are under discussion—not defined in a way that would hold up in a policy meeting or contract review.

    There’s real value in following the work and experimenting where it makes sense. It just isn’t mature enough to serve as the basis for compliance decisions. Think of WCAG 3.0 as research and early modeling—not something to build KPIs or procurement language around.

    What’s Enforceable Right Now

    Most legal and procurement frameworks are still tied to the WCAG 2.x family. WCAG 3.0 isn’t written into laws, vendor requirements, or enforcement mechanisms.

    A quick look at the landscape:

    • United States – Section 508: The governing rule incorporates WCAG 2.0 Level AA by reference. That’s the enforceable baseline across federal agencies and their acquisitions.
    • United States – ADA Title II (state & local): The Department of Justice’s 2024 final rule points to WCAG 2.1 AA for covered web content and mobile apps—again, not WCAG 3.0.
    • European Union: The European Accessibility Act relies on EN 301 549, which maps to WCAG 2.1 (with some additions). That’s the practical reference across the EU—especially for procurement.
    • Canada: Federal guidance is increasingly steering organizations toward EN 301 549 and WCAG 2.1 AA as standards are being updated.
    • Australia: Government guidance and many public bodies state WCAG 2.1 AA as the target. The DDA is the legal backdrop, but day-to-day expectations align with 2.x.

    Across these regions, WCAG 2.x remains the documented, enforceable reference. WCAG 3.0 is still too early to factor into risk conversations around litigation, enforcement, or compliance audits.

    Separately, the W3C published WCAG 2.2 as a Recommendation in October 2023 and updated it in December 2024. Because policy updates lag behind standards, 2.2 is the most future-friendly version to align with—even if your existing contracts reference 2.0 or 2.1.

    In other words: If you’re working toward 2.2, you’re exactly where you should be.

    Why WCAG 2.2 Still Deserves Your Focus

    WCAG 2.2 is a practical, incremental extension of the 2.x model that many teams already use. It gives organizations meaningful improvements without requiring a re-education effort from scratch.

    Some highlights:

    • It’s backward-compatible. If you meet WCAG 2.2, you also meet 2.1 and 2.0 (with one exception: 4.1.1 Parsing was retired). This protects existing work and simplifies updates.
    • It introduces nine new success criteria targeted at gaps seen in real-world usage:
      • 2.4.11 / 2.4.12 Focus Not Obscured and 2.4.13 Focus Appearance support keyboard users more reliably.
      • 2.5.7 Dragging Movements gives users alternatives when drag-and-drop actions are difficult.
      • 2.5.8 Target Size (Minimum) helps reduce touch-target issues on mobile.
      • 3.2.6 Consistent Help, 3.3.7 Redundant Entry, and 3.3.8 / 3.3.9 Accessible Authentication reduce cognitive friction—especially in forms and multi-step processes.

    These updates reflect how people actually use websites today: mobile navigation, mixed input methods, and form-heavy tasks. They also map directly to common user pain points—and, often, legal risk.

    If you’re looking for a clear place to invest in accessibility that benefits real users and keeps you aligned with modern expectations, WCAG 2.2 is a safe and productive choice.

    Practical Steps for Teams

    If you want to make steady progress without guessing what WCAG 3.0 will look like, here are actions that fit well into the next one or two quarters.

    1. Audit & Align to WCAG 2.2 AA

    Update policy docs, design systems, acceptance criteria, and procurement language to 2.2 AA. Treat it as the organization’s default reference.

    2. Test with both automation and humans

    Use automated checks to catch the easy wins, then verify with manual reviews and assistive technologies (such as screen readers, keyboard-only access, and voice). That’s how you catch the issues 2.2 emphasizes (focus visibility, target size, redundant entry).

    3. Prioritize High-impact Criteria

    • Validate keyboard flow and focus visibility
    • Confirm headings and ARIA landmarks
    • Check that touch targets meet minimum sizes
    • Provide alternatives to drag interactions

    These are high-impact changes with direct user benefit.

    4. Tighten Your Procurement Expectations

    • Request VPATs/ACRs that reflect WCAG 2.2 AA
    • Add language that requires delivery—not just promises—to help ensure fixes are part of the scope

    U.S. federal purchasing still references earlier versions, but using 2.2 now helps you stay ahead.

    5. Manage accessibility the same way you manage risk

    • Track issues alongside privacy and security
    • Prioritize by impact on real tasks (checkout, account creation, navigation paths)

    This shifts your focus from theoretical compliance to meaningful outcomes.

    6. Close the loop with users

    • Invite people with disabilities into testing
    • Conduct moderated sessions
    • Keep an open channel for feedback

    Tools can’t surface everything—lived experience often reveals what automated scans miss.

    Keep an Eye on WCAG 3.0 — Without Rebuilding for It

    Staying observant doesn’t mean rethinking your roadmap. As you explore new features—especially those involving AI, personalization, or experimental interactions—keep WCAG 3.0 in your periphery.

    A balanced approach might include:

    • Monitoring W3C updates and Working Draft notes
    • Running small internal pilots to explore emerging topics like cognitive support, dark-pattern detection, or algorithmic fairness
    • Keeping WCAG 3.0 exploration clearly distinct from compliance or contractual expectations

    Think of it as learning ahead—not rebuilding ahead.

    Clearing Up a Few Common Misunderstandings

    As conversations circulate, a few assumptions come up again and again. It helps to address them directly:

    “WCAG 3 will replace WCAG 2 next year”

    Draft to adoption takes years. Regulations must be updated before anything becomes enforceable.

    “If we wait, we’ll skip extra work”

    Delays just increase accessibility debt. Fixing issues under 2.2 now removes work you’d otherwise carry forward.

    “WCAG 3 will make compliance easier”

    It may someday. Right now, the model is still forming and is more complex than the current structure.

    “Once WCAG 3 is out, we can stop paying attention to 2.x”

    WCAG 2.x will remain in place for some time. Policies and procurement don’t shift overnight.

    “Focusing on 2.2 means we’re falling behind”

    The W3C recommends using 2.2 to future-proof your efforts. It’s a forward-looking choice.

    Build Habits That Will Carry Forward

    The teams that succeed under WCAG 3.0 will already be practicing steady, continuous accessibility—not chasing a checklist of criteria.

    Some ways to make that part of your culture:

    • Integrate automated checks into your CI/CD workflow
    • Gate merges on high-severity issues
    • Keep an internal accessibility playbook within your design system
    • Run periodic accessibility retrospectives
    • Recognize incremental improvements—visible focus, reduced cognitive load, fewer drag-only interactions

    Small improvements build momentum and help teams avoid the last-minute scramble when standards evolve.

    Prepared for Tomorrow, Grounded in Today

    WCAG 3.0 is an exciting step forward, but it’s still evolving. For now, the most reliable and enforceable standards remain WCAG 2.x, with WCAG 2.2 offering the clearest path to stay aligned with both current expectations and future direction.

    Focus on the work that helps users today. Continue to test, iterate, and build accessibility into your everyday delivery. You’ll be well-positioned for whatever comes next—without unnecessary disruption.

    If you’d like clarity on where your organization stands or where to invest next, our team at 216digital offers personalized ADA briefings and roadmaps rooted in WCAG 2.2, with an eye toward WCAG 3.0 as it matures. We’re here to help you stay confident, compliant, and ready for what’s ahead.

    Greg McNeil

    October 31, 2025
    WCAG Compliance
    Accessibility, WCAG, WCAG 2.2, WCAG 3.0, WCAG Compliance, WCAG conformance, Web Accessibility, Website Accessibility
  • Name, State, Role, and Value: What’s WCAG 4.1.2 About?

    Name, State, Role, and Value: What’s WCAG 4.1.2 About?

    Modern interfaces can be beautiful, fast, and feature-rich, but one truth remains: the browser is ultimately in charge. Your HTML, CSS, and JavaScript make requests—not guarantees. What users experience depends on what the browser chooses to expose. For people using assistive technologies, that experience only works when the interface communicates clearly.

    That’s where WCAG 4.1.2 comes in.


    This requirement focuses on four foundational properties—Name, State, Role, and Value (NSRV). These properties help browsers and assistive technologies understand what something is and how it behaves. When NSRV is clear and consistent, a button feels like a button, a menu updates when it opens, and a form field tells you exactly what it expects.

    For designers and developers who care about creating seamless experiences, WCAG 4.1.2 remains essential. Even in component-driven, JavaScript-heavy environments, NSRV is the common language that keeps everything understandable and usable.

    How Browsers, the DOM, and Assistive Tech Communicate

    When you write markup, you’re not building the interface directly. You’re describing it. The browser takes those instructions and constructs the Document Object Model (DOM)—a living structure that represents the page.

    Different rendering engines—Blink, Gecko, WebKit—may interpret aspects of your code slightly differently. That means accessibility issues can show up even when something “seems fine.”

    Here’s the real pipeline:

    1. Authoring code
    2. DOM
    3. Accessibility Tree (AX API mapping)
    4. Assistive technologies

    Each step depends on accurate Name, State, Role, and Value. This idea—programmatic determinability—ensures meaning is exposed in a consistent, machine-readable way. Without that, assistive tech tools can’t reliably describe what’s on the page or what’s changing.

    Dynamic pages make this even more important. When menus open, sliders move, or modals appear, assistive tools need updates in real time. If properties don’t update programmatically, users can’t follow what’s happening.

    Takeaway: When NSRV is accurate and kept in sync, assistive technologies can deliver the right information at the right time—and every user can understand the interface.

    The Core Four: What Each Attribute Means and Why It Matters

    Name – What Do We Call It?

    The Name is how an element identifies itself to users. This is what screen readers announce.

    Examples:

    • Button label text
    • A <label> or aria-label on a form field

    Why it matters:Without a Name, users cannot understand what an element does.

    Tip: Use visible labels first. ARIA naming is helpful, but visible text supports more users.

    Role – What Is It?

    The Role tells assistive technologies what kind of element something is—a button, checkbox, link, menu item, slider, and so on.

    Example:

    • <button> has a built-in role
    • A <div> acting like a button needs role="button" (but native is better)

    Why it matters: Role sets expectations. Assistive tech knows what kinds of interactions are possible.

    Tip: Start with semantic HTML before adding ARIA roles.

    State – What’s Happening Right Now?

    The State describes the current condition of an element—checked, selected, expanded, disabled, and more.

    Example:

    • A checkbox marked checked or unchecked
    • A menu marked expanded or collapsed

    Why it matters: Users need to know what changed when they interact.

    Tip: Update states programmatically when elements change.

    Value – What’s Inside?

    The Value describes what the element holds or represents.

    Examples:

    • The number on a range slider
    • Text inside an input field

    Why it matters: Value tells users the meaningful data inside a component.

    Tip: Make sure values are programmatically determinable, not only visual.

    WCAG 4.1.2 in Practice: Using Elements Correctly

    WCAG 4.1.2 is easier to meet when you let semantic elements do the heavy lifting. Trouble often begins when developers override built-in behavior to create custom widgets.

    Avoid Non-Semantic Interactive Elements

    Turning <div> and <span> elements into buttons or toggles breaks built-in accessibility. Without the right roles, keyboard support, and states, users get stuck.

    Prefer:

    • <button> for actions
    • <a href> for navigation

    Avoid Overreliance on ARIA

    ARIA is powerful—but it doesn’t replace semantic HTML.

    Before using ARIA, ask:

    • Can a native element do this?

    Keep States Updated

    Custom menus, modals, and sliders often fail when values and states don’t update programmatically.

    Native elements like <details>, <input type="range">, <progress>, and <meter> handle these states automatically.

    Label and Group Clearly

    Label every control. Connect labels using for and id. Group related controls with <fieldset> and <legend>.

    Get Focus and Keys “For Free”

    Native controls include keyboard behavior and focus management. Custom widgets require rebuilding that logic—and often fall short.

    Quick Micro-Checklist

    • Can I use native HTML?
    • Is there a visible label and accessible Name?
    • Does the component handle its own State and Role?

    Most fixes are simpler than they seem. The right element often solves the problem.

    Building with Clarity: Practical Tips

    Creating strong accessibility starts with intentional structure.

    • Start with semantics: Use meaningful HTML
    • Make states detectable: Keep ARIA states synced via JavaScript
    • Label everything: Buttons, fields, toggles
    • Test with assistive tech: NVDA, VoiceOver, JAWS
    • Remember the human: Every accurate property helps someone navigate with confidence

    When these patterns are in place, meeting WCAG 4.1.2 becomes natural.

    From Compliance to Connection: Why This Really Matters

    Thinking about NSRV is more than rules or checklists. It’s a way to ensure the interface means the same thing to everyone.

    Good NSRV means:

    • Screen reader users understand visual changes
    • Keyboard users can follow focus
    • Voice users can activate controls reliably
    • Tools—of all kinds—can interact consistently

    When Name, State, Role, and Value are aligned, you build experiences that are predictable and smooth. Users gain confidence. The design feels intentional.

    And yes, you also meet WCAG 4.1.2, but the value goes far beyond compliance. This is craftsmanship: building software that works everywhere.

    WCAG 4.1.2 as a Marker of Quality

    Mastering these basics future-proofs your work. Frameworks, libraries, and patterns come and go. But NSRV remains the foundation that browsers, assistive tech, and automation depend on.

    Developers who internalize these practices ship interfaces that work—no matter the environment.

    It’s more than accessibility. It’s resilience.

    Strengthen Your Foundation, Strengthen Your Site

    Name, State, Role, and Value form the quiet structure that holds your interface together. Get them right, and your components speak clearly to every device and every user.

    If someone can:

    • Name the element
    • Understand its Role
    • Perceive its State
    • And hear or see its Value

    …they can use it with confidence.

    Strong NSRV helps you meet WCAG 4.1.2, but more importantly, it helps you deliver thoughtful, dependable design. When code becomes clear communication, everyone benefits.

    If you’re ready to strengthen your website’s foundation, 216digital can help. Our accessibility experts work alongside development teams to audit, teach, and fine-tune interfaces for real-world usability.

    Schedule an ADA briefing with 216digital to start building stronger, more accessible experiences from the inside out.

    Greg McNeil

    October 24, 2025
    WCAG Compliance
    Accessibility, WCAG, WCAG 4.1.2, WCAG Compliance, Web Accessibility, Website Accessibility
  • PDF Accessibility: Fix It, File It, or Forget It?

    PDF Accessibility: Fix It, File It, or Forget It?

    Across the country, public agencies, cities, and schools are realizing something familiar: their websites are overflowing with PDFs. Old meeting minutes, downloadable forms, budget reports, policies—some going back decades.

    Now that ADA Title II’s new digital accessibility requirements are here, many organizations are asking the same question: What do we do with all these PDFs—fix them, archive them, or just delete them?

    It’s a fair concern. Tackling thousands of documents can feel overwhelming, but with structure and clear priorities, compliance doesn’t have to turn into chaos. The key is knowing where each file belongs and understanding what Title II expects. Its “effective communication” requirement applies to any public-facing information—whether it’s a web page or a PDF. And that’s where PDF accessibility becomes essential.

    Title II’s Digital Reach: Why PDFs Matter More Than Ever

    Under the updated rule, the Department of Justice (DOJ) now explicitly ties compliance to the WCAG 2.1 AA standard for both web content and digital documents. That means PDF accessibility isn’t optional—it’s part of the broader digital landscape public entities must make inclusive.

    PDFs often hold critical information: forms for permits, annual budgets, or public notices. They’re not just files—they’re the digital equivalent of bulletin boards and filing cabinets rolled into one. The format doesn’t matter; the function does. If a document delivers essential information or enables public participation in a service, it needs to meet accessibility standards.

    Understanding the Stakes: Compliance Meets Communication

    This isn’t just about checking a box. Accessibility ensures everyone—residents, students, employees, and citizens—can engage with essential services. A blind resident should be able to review the same budget report that a sighted resident can. A parent using a screen reader should be able to access a school registration form independently.

    Neglecting PDF accessibility carries risks beyond legal exposure:

    • Civil-rights complaints or DOJ investigations
    • Public frustration and loss of trust in digital systems
    • Extra workload when staff must manually assist users who can’t access online documents

    But there’s a real upside. Addressing inaccessible PDFs improves usability for everyone. Clean, searchable, well-structured documents enhance navigation, readability, and discoverability—building transparency and public trust along the way. In the long run, investing in PDF accessibility helps agencies communicate more clearly and build stronger, more inclusive digital services.

    Sorting It Out: Three Paths for Existing PDFs

    Before you can fix what’s broken, you need to understand what you have. Every public document fits into one of three paths: fix, file, or forget.

    Fix: PDFs in Active Use

    These are your living documents—the ones the public still needs. Application forms, current policies, schedules, or reports referenced by staff or citizens all qualify as “active.” If people rely on them today, they must meet accessibility standards, no matter their age.

    Start by prioritizing what has the most reach or impact:

    • Focus on high-traffic documents or those tied to essential services.
    • Create a phased remediation plan.
    • Use accessibility audits or trusted vendors for technical guidance.

    Updating these first helps protect the most visible and important content while creating a process that scales for future updates.

    Archive: PDFs with Historical or Record Value

    The DOJ recognizes a category called archived web content—older documents created before the compliance date that are retained only for historical or recordkeeping purposes.

    To qualify, archived files must:

    • Be clearly placed in an archive section of your site
    • Be labeled as historical
    • Remain unmodified since their creation

    Archiving is a defensible compliance approach when done correctly. However, there’s one important caveat: if someone requests an archived document, you must still provide it in an accessible format upon request. It’s fine to preserve history—you just need a plan to make it readable when needed.

    Delete: PDFs That No Longer Serve a Purpose

    Every website collects digital clutter. Old announcements, expired forms, or duplicate files often linger long after their purpose has passed. Deleting them doesn’t just tidy your server—it also reduces long-term accessibility risk.

    Think of it this way: every file you remove is one less you’ll need to review, remediate, or defend later. For content that no longer supports any public service or recordkeeping need, deletion is not only safe—it’s smart.

    You may find hundreds of outdated documents—old announcements, expired forms, duplicate files, or irrelevant reports. Removing these reduces clutter, storage costs, and long-term accessibility risk. Sometimes deletion is the simplest path to compliance. If a document serves no purpose, deleting it prevents unnecessary maintenance down the road.

    The Gray Areas: When “Archived” Isn’t Really Archived

    Here’s where organizations often run into trouble. Some documents labeled “archived” are still being used—an outdated but still-referenced policy, a legacy planning guide, or old meeting minutes still linked from a current page.

    If users still rely on it, cite it, or access it from your main site, it’s not archived—it’s active. The DOJ looks closely at how information is used, not just where it’s stored.

    Ask yourself:

    • Is this file still referenced in new materials?
    • Do users still need it to understand a current program or policy?

    If the answer is yes, it belongs in your accessibility plan, not your archive.

    Building a Smarter PDF Strategy

    Once you’ve decided what stays and what goes, you can start building a smarter plan. Think of it as PDF triage—a way to make decisions systematically instead of reactively.

    1. Inventory: List all PDFs on your public-facing sites.
    2. Classify: Label each one as active, archival, or obsolete.
    3. Act: Remediate, relocate, or remove accordingly.

    Then, put a few internal practices in place:

    • Add accessibility checkpoints before publishing new PDFs.
    • Use consistent naming and labeling for archived sections.
    • Create templates that already meet WCAG standards.
    • Train staff on creating and testing accessible files before upload.

    The goal is to make born-accessible PDFs your default. By designing accessibility into everyday workflows, you’ll prevent the next backlog before it starts.

    Making Remediation Manageable

    No one expects every document to be fixed overnight. PDF accessibility takes time, and focusing on steady, measurable progress rather than instant perfection is what makes lasting success possible.

    Here’s how to keep it realistic:

    • Use automated tools to identify the biggest barriers quickly.
    • Prioritize documents that are high-traffic or legally required.
    • Partner with remediation vendors for bulk or complex projects.
    • Convert forms and frequently updated PDFs to HTML for easier long-term maintenance.

    Over time, small wins add up. Every accessible file you fix reduces future workload, builds public trust, and strengthens your internal process.

    Shifting the Culture: Accessibility by Design

    The most sustainable compliance doesn’t come from one big remediation push—it comes from changing how documents are created in the first place. When accessibility is built into the process, it stops being a project and becomes a habit.

    Encourage teams to:

    • Include accessibility requirements in internal content policies.
    • Define clear roles and accountability for document creation.
    • Provide basic accessibility training for everyone who handles web content.
    • Review third-party uploads or contributions to ensure they meet standards.

    When accessibility becomes part of your everyday workflow, it’s no longer a scramble each time regulations change—it’s already part of how your organization communicates. Over time, PDF accessibility becomes second nature, reflecting a commitment to inclusion rather than just compliance.

    When in Doubt, Sort It Out

    So, what do you do with thousands of PDFs?

    • Fix the ones people still use.
    • File the ones that hold real historical value.
    • Forget the ones that no longer serve a purpose.

    ADA Title II compliance isn’t only about avoiding penalties—it’s about ensuring everyone, regardless of ability, has equal access to public information. With a clear plan and an honest look at what matters most, you can turn a daunting task into a sustainable, forward-looking strategy.

    And if your team needs help deciding where to start, 216digital can guide you—through audits, remediation, and long-term accessibility planning. Schedule an ADA briefing to chart a practical path toward compliance, clarity, and confidence.

    Greg McNeil

    October 22, 2025
    Legal Compliance
    Accessibility, accessible PDF, PDF, WCAG, Web Accessibility, Website Accessibility
  • Product Media Accessibility: Are You Doing It Right?

    Product Media Accessibility: Are You Doing It Right?

    Visuals drive e-commerce—they shape how customers understand, compare, and connect with products. But for users relying on screen readers or other assistive technologies, those visuals only work when paired with accurate alt text and accessible labels. Without them, key product details disappear, leaving users unable to engage or buy.

    Accessibility also drives measurable results. Research shows that 71% of users with disabilities leave sites that present barriers, while inclusive design reduces bounce rates and builds trust. Search engines benefit, too—HubSpot reported a 779% increase in image traffic after optimizing alt attributes. And with nearly 15% of the global population living with a disability, accessible images open your storefront to a wider audience that can browse and buy without friction.

    When done well, accessibility becomes more than a technical fix—it’s a competitive advantage. It improves visibility, trust, and conversion, all while making your brand easier for everyone to experience.

    This guide explores what that looks like in practice—how to make product media accessible, where teams most often slip, and how to integrate accessibility into your daily workflow.

    What Makes a Product Media Accessible

    High-quality product media isn’t just about presentation—it’s about communication. Every image should help shoppers understand your product, evaluate their options, and make confident decisions.

    In accessible design, that means ensuring every photo, color variant, and product angle can be understood not only visually, but also through assistive technology.

    Below are the key principles that make product media both effective and accessible.

    1. Clear and Descriptive Alt Text

    Alt text gives images meaning. Without it, assistive technologies have nothing to announce—and essential product details disappear. Descriptive alt text ensures that shoppers who rely on screen readers can access the same information as anyone else.

    When written thoughtfully, alt text also supports SEO, helping search engines understand what’s being shown and improving how your products appear in image searches.

    If you’re coding manually, add the alt attribute directly to your <img> tag:

    <img src="example.jpg" alt="A description of the image">

    Keep descriptions concise but specific, focusing on what’s visually relevant to the shopper.

    For those using a CMS like Shopify, WordPress, or Magento, you can add this text in the Alt Text or Alt Description field during upload. Many platforms support bulk editing—an efficient way to replace missing or generic alt text and ensure consistency across your catalog.

    When Product Media Need Alt Text (and When They Don’t)

    Product photos are the foundation of any e-commerce experience. They convey material, color, and quality—all the details a shopper depends on. Because of that, almost every product media needs alt text.

    The only exception is when an image adds no new visual information—for instance, when showing the same product from another angle without revealing new features or details.

    Redundant Product Views

    Multiple images of the same item are common: front, back, side, or top-down shots. These angles help sighted users but can become repetitive when read aloud by screen readers.

    If each image shows the same product with no meaningful change, you can mark the duplicates as decorative with an empty alt attribute:

    <img src="product-side.jpg" alt="">

    This signals assistive technologies to skip the image without disrupting the experience. Just ensure that at least one image—usually the primary product photo—has full, descriptive alt text.

    Does Your Image Need Alt Text?

    If an image adds context or new information that could influence a shopper’s decision, it must have its own alt text.

    Ask: Would this image help someone understand or evaluate the product differently? If so, describe it.

    Examples include:

    • Different colors or finishes:
      “Red ceramic table lamp with linen shade” vs. “Blue ceramic table lamp with linen shade.”
      Each variant should have distinct alt text.
    • Unique features or components:
      If an image highlights stitching, a removable part, or a texture, mention it briefly.
    • Lifestyle or context photos:
      When a photo shows the product in use—like a jacket being worn or a sofa in a living room—include that context to communicate scale and purpose.
    • Images with embedded information:
      If an image includes text such as a sale banner, sizing chart, or label, that information must also appear in alt text or nearby HTML. Screen readers cannot interpret text embedded in images.

    Writing Effective Alt Text

    Good alt text is concise, factual, and written with purpose. It shouldn’t describe every detail—just what matters to understanding the product.

    Best practices include:

    • Keep descriptions under 125 characters when possible.
    • Avoid phrases like “image of”—screen readers already announce it.
    • Use specific, factual terms: “brushed,” “polished,” “textured,” “matte.”
    • Mention what changes between images, such as angle or color.
    • Adjust wording for context—a banner image may need different phrasing than a gallery thumbnail.

    A consistent alt text style guide helps teams stay aligned, especially when managing large catalogs or working across departments.

    2. Optimizing Product Media Formats for Accessibility

    Accessibility also depends on clarity and performance. Large, slow-loading images can undermine user experience, particularly on mobile.

    Use formats that balance quality and speed:

    • WebP delivers high-quality visuals with efficient compression, improving load times.
    • SVG is ideal for scalable graphics such as logos or icons, maintaining crispness on any screen size.

    Fast, responsive images ensure your store remains usable across devices and assistive technologies alike.

    3. Avoiding Text Embedded Within Images

    If an image includes text—like promotional banners, product specs, or sale messages—screen readers can’t interpret it.

    Keep all essential text in HTML or nearby captions.
    If embedded text is unavoidable, repeat the information in the image’s alt text or elsewhere on the page so that it’s accessible to every shopper.

    4. Maintaining Visual Clarity and Contrast

    A clean, modern aesthetic is appealing—but not if it sacrifices visibility.

    Low-contrast product photos (for instance, light gray items on a white background) can be difficult for users with low vision to see.

    Maintain at least a 4.5:1 contrast ratio between the product and its background. Adding subtle shadows, reflections, or gradient overlays can improve visibility without compromising your design aesthetic.

    5. Labeling Interactive Product Media

    Any clickable image or icon—such as a “zoom” button, “add to cart” symbol, or “view gallery” thumbnail—should have an accessible name or aria-label.

    Describe the action, not the appearance:

    • “Zoom product image”
    • “Add to cart”
    • “Open gallery view”

    These small details help users navigate your site predictably and confidently, no matter how they interact with it.

    Testing Tools and Workflow Integration

    Accessibility isn’t a one-time audit—it’s an ongoing habit built into your development process.

    Automated tools:

    • WAVE and Lighthouse in Chrome DevTools identifies barriers and improvement tips for each image.

    Manual checks:

    • Test your pages with NVDA, VoiceOver, or JAWS to hear how descriptions are announced.
    • Disable images in your browser and ensure text alternatives still convey essential information.

    Workflow tip: Integrate accessibility validation into CI/CD pipelines. Use pre-commit hooks or CMS checks to block uploads missing alt attributes. Over time, this normalizes accessibility as part of the build process—not an afterthought.

    Product Media That Speaks to Every Shopper

    Accessible product media is about more than compliance—it’s about communication. Every shopper, regardless of ability, deserves the same opportunity to understand your products clearly and confidently.

    From writing meaningful alt text to maintaining contrast and responsive performance, accessibility transforms static visuals into tools that inform, guide, and convert. It strengthens trust and creates smoother experiences across every device and interaction.

    When your product media works for everyone, your brand stands out for the right reasons: clarity, quality, and care.

    If you’re ready to assess your current approach or bring accessibility into your creative workflow, schedule an ADA briefing with 216digital. We’ll help you turn accessibility from a checklist into a lasting standard for digital craftsmanship.

    Greg McNeil

    October 13, 2025
    How-to Guides
    Accessibility, How-to, product media, WCAG, Web Accessibility, web developers, web development, Website Accessibility
  • What Is Visually Hidden Content—and Why Use It?

    What Is Visually Hidden Content—and Why Use It?

    Every interface makes choices about what to show and what to leave unseen. Most of the time, that’s about layout or aesthetics—but it’s also about communication.

    For users who rely on assistive technologies, much of that communication happens through structure, labels, and semantic relationships. When visual clarity comes at the cost of semantic clarity, accessibility starts to break down. A clean UI is great, but clarity for assistive technologies is non-negotiable. When we drop visible text in favor of icons or compact layouts, we still owe users the same meaning.

    A practical answer is visually hidden content. It’s a technique for keeping information available to assistive tech—screen readers, braille displays, voice navigation—while keeping it out of visual view. Done well, it bridges the gap between a clean interface and a complete experience.

    You’ve seen it everywhere:

    • A magnifying glass icon that announces “Search.”
    • A “Read more” link that includes the article title.
    • A skip navigation link that quietly appears when tabbed into.

    Each example keeps the design clean while preserving meaning for users who don’t navigate visually. It’s not a trick—it’s thoughtful design expressed through code.

    When Hiding Breaks Accessibility

    It’s tempting to reach for display: none or visibility: hidden. Both make an element disappear—but they also remove it from the accessibility tree. To a screen reader, that content no longer exists.

    The same problem appears in older workarounds—moving elements off-screen with huge negative positioning or marking the wrong element with aria-hidden="true". They achieve visual cleanliness but erase meaning for assistive tools.

    If the accessibility tree is a map of what users can explore, those declarations tear off a corner of it. The HTML remains, but users can’t reach it.

     When something needs to be read, referenced, or focused, it must stay in the tree. The goal isn’t to hide it from everyone—it’s to make it visually invisible while still programmatically present.

    A Modern, Reliable Pattern for Visually Hidden Content

    Most modern teams rely on a single, standardized utility for this purpose. It’s simple, maintainable, and works across browsers and devices:

    .visually-hidden {
      border: 0;
      clip-path: inset(50%);
      height: 1px;
      margin: 0;
      overflow: hidden;
      position: absolute;
      white-space: nowrap;
      width: 1px;
    }

    Each property plays a specific role:

    • clip-path: inset(50%) hides the visible area.
    • position: absolute removes it from the layout but not the accessibility tree.
    • height and width shrink it to an imperceptible size.
    • overflow: hidden ensures no text leaks visually.
    • white-space: nowrap prevents wrapping or accidental exposure.

    This approach replaced older hacks like clip: rect() or sending text off-screen with left: -9999px;. Those caused issues for magnifiers and high-zoom environments. The clip-path pattern is clean, modern, and predictable.

    Use it with intention. Adding visually hidden content everywhere can overwhelm screen reader users. The best implementations give context—not clutter.

    Making Focusable Elements Work for Everyone

    Skip links, “Back to top” anchors, and similar utilities need to stay hidden until they’re actually used. If you apply .visually-hidden directly, keyboard users can focus the link but won’t see it—an invisible focus trap.

    The solution is a focusable variant:

    .visually-hidden-focusable:not(:focus):not(:active) {
      border: 0;
      clip-path: inset(50%);
      height: 1px;
      margin: 0;
      overflow: hidden;
      position: absolute;
      white-space: nowrap;
      width: 1px;
    }

    This keeps the element hidden until it receives focus. Once active, it becomes visible—making skip links discoverable without cluttering the design.

    A few practical habits:

    • Always provide a visible focus outline and clear contrast.
    • Keep the revealed link’s position consistent (usually top-left).
    • Use short, direct text—users should immediately understand its purpose.

    This small adjustment is what makes keyboard navigation intuitive, discoverable, and consistent across accessible websites.

    Visually Hidden or ARIA? Understanding the Difference

    Developers sometimes treat these tools as interchangeable. They’re not; they work at different layers.

    Use visually hidden content when you need real, localizable text in the DOM—context for links, helper hints, or dynamic status messages that assistive technologies should read naturally.

    Use ARIA when you’re labeling or describing elements that are already visible:

    • aria-label adds a brief text label.
    • aria-labelledby points to a visible label.
    • aria-describedby links to explanatory text or error messages.
    • Live regions (role="status") announce dynamic changes.

    Often, the best solution combines both. A decorative SVG can be marked aria-hidden="true", while a hidden text label provides a proper name. A form field can have a visible label and connect to hidden guidance via aria-describedby.

     Knowing when to use which—sometimes both—is what turns compliance into genuine usability.

    Writing Hidden Text That Adds Value

    Hidden text should earn its place. It’s part of the user experience and deserves the same editorial care as visible copy.

    A few best practices:

    • Add what’s missing visually—don’t repeat what’s obvious.
    • Keep it short and natural; users will hear it read aloud.
    • Avoid filler or redundancy—screen readers already announce role and state.
    • Localize it so it fits each supported language context.

    When written thoughtfully, visually hidden content enhances understanding without adding noise. The best examples are invisible to some, indispensable to others.

    Testing What You Can’t See

    Accessibility isn’t a box to tick—it’s a conversation between your design and your users. Testing is where that conversation becomes real.

    Here’s how to validate your implementation:

    • Keyboard: Tab through the page. Ensure focus moves logically and stays visible.
    • Screen readers: Use NVDA, VoiceOver, or JAWS to confirm that hidden text reads in context.
    • Accessibility tree: Check DevTools to make sure hidden content remains part of the structure.
    • Zoom and magnification: Scale up to 200% and confirm no visual artifacts appear.

    Automation can’t tell you whether your content makes sense—but a quick, human pass will.

    From Utility to System

    Once you’ve validated your approach, make it part of your toolkit.

    • Include .visually-hidden and .visually-hidden-focusable in your design system.
    • Document their purpose, examples, and edge cases.
    • Encourage teammates to review hidden content with the same care as visible UI text.

    Frameworks like Tailwind’s sr-only class use this exact foundation. Aligning with established patterns makes your code predictable and your accessibility practices easier to scale.

    This is how visually hidden content becomes part of your craft—not just a snippet you copy-paste.

    The Invisible Work That Shapes Experience

    A few quiet lines of CSS can completely change how people experience your site. Visually hidden content doesn’t alter what most users see, but it transforms what others can access, understand, and trust.

    That’s what accessibility is really about—creating clarity that transcends sight. And that’s what good front-end work does at its best: it makes meaning visible, even when the code itself is unseen.

    If you’re working through accessibility fixes or want a second set of eyes on remediation, consider scheduling an ADA briefing with 216digital. It’s a focused, collaborative session designed to help you identify barriers, prioritize what matters most, and move confidently toward compliance.

    Greg McNeil

    October 8, 2025
    How-to Guides
    Accessibility, How-to, visually hidden content, WCAG, Web Accessibility, web developers, web development
  • ADA Guidance Documents: Now You See Them, Now You Don’t

    ADA Guidance Documents: Now You See Them, Now You Don’t

    You’re ready to make your site accessible, but the “how” still feels scattered—too many opinions, not enough plain steps. You want a path that fits busy days, real budgets, and a team that’s already stretched. Maybe you’ve got a dozen tabs open and the same question lingering: “Where do we start?”

    This guide gives you that grounding. We’ll explain why some public resources shifted (including ADA guidance documents) and what hasn’t changed about your responsibilities—then offer a calm, repeatable way to keep improving without the overwhelm.

    Behind the Headlines: What Actually Changed

    For years, website owners leaned on plain-English materials from the Department of Justice (DOJ) to turn legal text into everyday decisions. In March 2025, the DOJ withdrew a set of those materials—older how-to pages and pandemic-era Q&As. These ADA guidance documents weren’t binding law, but they acted like a friendly sidebar: “Are headings structured so screen readers can move around?” “Do forms have clear labels and announced errors?” “Do videos ship with captions by default?”

    The intention was to “streamline.” The result, for many teams, was losing that quick translation layer. The ADA didn’t change. The shortcut explanations did.

    What Are ADA Guidance Documents—and Why They Mattered Online

    Guidance sits between regulations and real life. It doesn’t create new rules; it shows what good looks like. For web teams, that practicality was gold. It helped product leads, designers, developers, and content editors turn big goals into small, repeatable habits:

    • Use semantic headings and landmarks so navigation is predictable.
    • Ensure keyboard access works everywhere—and that focus is easy to see.
    • Write meaningful alt text and descriptive link text.
    • Tie error messages to the right fields and announce them clearly.
    • Caption video and provide transcripts for audio.

    In short: fewer guesses, fewer do-overs, fewer users getting stuck.

    What This Means Day to Day

    When the handy reference disappears, hesitation sneaks in. A button ships without an accessible name. Focus gets trapped in a modal. A hero banner looks great but misses contrast by a hair. A form works with a mouse but not a keyboard. None of these are headline news alone; together they slow someone’s day—or stop it. Without familiar ADA guidance documents, teams second-guess what’s “good enough,” and releases start to feel inconsistent.

    But the baseline didn’t budge. The ADA still requires effective, equal access online. Courts still enforce it. And people still expect to complete tasks without extra hoops. The safest—and most respectful—move is to keep going, visibly and steadily.

    Why Waiting for New Guidance Is Risky

    It’s tempting to pause and hope for a new official playbook. Three reasons to keep moving instead:

    • Legal exposure. Courts across the U.S. recognize that inaccessible sites and apps can violate the ADA. That trend didn’t reverse.
    • Reputation and trust. Accessibility issues show up in reviews and social posts; quiet fixes made early rarely do.
    • Real people, real tasks. When login, checkout, or account recovery breaks for assistive-tech users, you’re not just risking a suit—you’re losing customers.

    Silence—or withdrawn ADA guidance documents—is not a safety net.

    What Web Compliance Looks Like Right Now

    Even without those quick-reference pages, your backbone is solid:

    • Standards: Treat WCAG 2.1 Level AA as today’s target and map sensible upgrades toward WCAG 2.2. WCAG gives your team a shared, testable language for “accessibility.”
    • Process: Fold accessibility into everyday work—requirements, design reviews, coding practices, content checks, QA, and release.
    • Evidence: Keep lightweight notes on what you tested, what you fixed, and what’s queued. Perfect isn’t required; active, good-faith effort matters.

    A Calm, Practical Web Plan (Built for Busy Teams)

    Think “little and often,” not “big and never.” Small habits—kept—beat big intentions that stall.

    1) A One-sentence North Star

    “Everyone should be able to find, understand, and complete key tasks on our site—without special instructions.” When trade-offs get messy, let that sentence break the tie.

    2) Make It Visible In Design

    Bake contrast rules, focus styles, and ARIA patterns into your design system. Add a five-item gate to design reviews: contrast, text scaling, focus order, error visibility, and respect for motion/animation preferences. These guardrails prevent expensive rework later.

    3) Test Every Release—Quickly And Consistently

    • Run an automated scan for the easy wins (contrast flags, missing labels).
    • Do a keyboard-only pass for navigation, focus order, skip links, menus, and modals.
    • Add a screen-reader spot check (one core task in NVDA or VoiceOver) to confirm headings, landmarks, labels, and announcements make sense.
    • Media check: captions/transcripts and no surprise auto-play.
    • Ten focused minutes can save hours of cleanup.

    4) Prioritize By User Impact

    Fix blockers first—anything that keeps someone from starting, finishing, or recovering a task (focus traps, unlabeled inputs, errors that aren’t announced, inaccessible captchas). Then clean up the friction.

    5) Write For Clarity

    Descriptive link text beats “click here.” Headings should be meaningful and in order. Error messages should be specific and tied to their fields. Plain instructions help everyone, not just screen-reader users.

    6) Train in Micro-moments

    Skip the marathon. Rotate five-minute refreshers: writing alt text, managing focus in modals, structuring headings, testing keyboard paths. Small lessons stick because people can finish them.

    7) Invite Feedback—And Close the Loop

    Publish a simple accessibility statement with a real contact path. When someone reports an issue, acknowledge it, fix it, and thank them. That response builds trust and brings problems to you early.

    8) Document Just Enough

    Keep a rolling log (tickets or a short doc) noting checks, defects, fixes, and what’s next. It’s team memory, proof of progress, and a calmer conversation if you ever need to show your work.

    Beyond Compliance: Better Web, Better Business

    Compliance is the floor. Inclusion is the opportunity. The same choices that meet WCAG also reduce support friction and lift conversions: clearer forms, reliable focus, readable text, captions that help commuters and quiet-office viewers alike, motion that respects user settings. You don’t need fresh ADA guidance documents to make that case—the impact shows up in your analytics, your reviews, and the quiet relief of users who can simply get things done.

    A Clear, Steady Path Forward

    Here’s the bottom line: the ADA still stands, and the withdrawn ADA guidance documents didn’t change what “good” looks like online. Rebuild the convenience layer yourself—standards as guardrails, small checks each release, micro-training that sticks, open feedback, and just-enough documentation.

    Start small. Keep going. Write down what works. That’s how you protect your brand, respect your users, and give your team a sustainable way to ship accessible experiences. And if a short, expert walkthrough would help you set that cadence, consider scheduling an ADA briefing with 216digital—calm, practical, and focused on your next few steps.

    Greg McNeil

    September 18, 2025
    Legal Compliance
    Accessibility, ADA, ADA Compliance, ADA Web Accessibility, WCAG, Website Accessibility
  • Why ARIA Alone Won’t Fix Your Website’s Accessibility

    Why ARIA Alone Won’t Fix Your Website’s Accessibility

    ARIA (Accessible Rich Internet Applications) has become a mainstay in modern front-end work, giving us a way to make complex interfaces more usable for people relying on assistive tech. But here’s the catch: despite how widely it’s used now, accessibility issues on the web haven’t actually gone down. In fact, reports like the annual WebAIM Million consistently show that pages using ARIA often rack up more accessibility errors than those that don’t. That’s a red flag—and it raises an important question: if ARIA is meant to improve accessibility, why does more ARIA so often lead to worse outcomes?

    What ARIA Is—and What It’s Supposed to Do

    At its core, ARIA is just a spec for adding semantic meaning where HTML alone doesn’t cut it. When we build custom UI components—think tab lists, modals, or live regions—ARIA roles and attributes tell screen readers what those elements are, how they behave, and when their state changes.

    For example, aria-live lets us announce new content to screen readers without forcing a page reload. aria-label gives an accessible name to elements that don’t have visible text. Using role="tablist" clarifies the relationship between grouped tab controls. When used correctly, these attributes bridge the gap between how something looks visually and how it’s experienced non-visually.

    When Is It Necessary?

    There are valid cases where ARIA is the right tool—like custom widgets that don’t exist in native HTML, dynamic content that needs to be announced, or modal dialogs that require managing focus. In these edge cases, it can give essential context to assistive tech users. The trick is restraint: only reach for ARIA when HTML alone can’t deliver the behavior you need.

    Why It Shouldn’t Be the Default Tool

    The W3C’s first rule of ARIA is dead simple: “Don’t use ARIA if you can use native HTML.” There’s a reason for that. Semantic elements like <button>, <nav>, and <input> come with baked-in keyboard support, focus behavior, and screen reader semantics.

    Replacing these with <div>s or <span>s and trying to patch on ARIA roles is a recipe for trouble. It adds complexity we have to maintain, and it increases the cognitive load on assistive tech users, who now have to deal with custom keyboard logic or missing states that native elements would have handled out of the box.

    Common ARIA Misuse That Breaks Accessibility

    Misusing ARIA is the fastest way to make things worse. Some of the most common mistakes we see:

    • Redundant ARIA: e.g. adding role="button" on a native <button>, which can confuse announcements.
    • Incorrect roles or attributes:  like using aria-checked on something that’s not checkable.
    • Static ARIA states: setting aria-expanded="true" and never updating it when the element collapses.
    • Overriding native behavior : trapping focus or breaking expected tab order.
    • Misused aria-hidden: This one’s especially nasty. It hides content from assistive tech, which is fine for decorative icons or offscreen helper text. But if you throw it on meaningful content like links or form controls, it removes them from the accessibility tree entirely. That creates “empty” focusable elements and violates the rule that aria-hidden="true" must never be on focusable items.

    Take a link that only has an SVG icon with aria-hidden="true". Visually it looks fine, but to a screen reader, it’s just an empty link with no name. Compare that to a native <button> with either visible text or an aria-label—it automatically conveys its purpose. Misusing it like this doesn’t just fail to help; it strips meaning away.

    Why ARIA Usage Correlates with More Errors

    The WebAIM Million keeps showing the same trend: pages with ARIA average almost twice as many detectable errors as those without. That doesn’t mean ARIA is inherently bad—it means it’s often used wrong.

    Here’s why that happens so often:

    • More moving parts: Every ARIA attribute is another thing that has to stay in sync as the UI changes.
    • Misunderstood implementation: Developers sometimes add it without fully understanding how screen readers will interpret it. For instance, putting aria-hidden on a logo or nav link effectively removes it from the experience for assistive tech users.
    • No real testing: There’s a tendency to assume that if ARIA is present, accessibility is solved. Without testing, it’s easy to miss that it’s actually broken.

    The Real Fix: Manual Testing and Developer Discipline

    Automated tools are useful for catching low-hanging fruit like missing alt text, color contrast issues, or syntax errors. But they can’t tell you if your ARIA actually works. They’ll detect if aria-expanded is present—but not if it updates correctly when toggled.

    Same thing with aria-hidden: they’ll warn you that it’s there, but not if you used it correctly. Maybe the hidden element is decorative (fine) or maybe it’s essential (not fine). Only a human can tell. Most ARIA issues are about behavior and context, which tools can’t judge.

    Testing It in the Real World

    To know your ARIA implementation works, you’ve got to test it like real users would:

    • Keyboard-only navigation: Make sure everything interactive is reachable by tab, focus order makes sense, and keys like Enter, Space, and Arrow keys behave as expected.
    • Screen reader testing: Try NVDA on Windows, VoiceOver on macOS, or JAWS if you’re in enterprise. Confirm that roles, labels, and states are being announced correctly—and that hidden content stays hidden without killing important info.
    • User testing: If possible, bring in assistive tech users or trained accessibility testers to see how your UI holds up in practice.

    Doing this builds confidence that your ARIA-enhanced components are actually usable.

    Build a Feedback Loop Into the Dev Process

    Accessibility shouldn’t be a post-launch patch job. Bake it into your development flow. Do accessibility checks during code reviews, QA, and design iterations. When you add ARIA, document the behavior you expect, and get feedback from teammates or AT users to verify it works.

    Practical Guidelines for Responsible ARIA Use

    If you want to use it safely, stick to a few core habits:

    • Follow the WAI-ARIA Authoring Practices (APG): They provide vetted patterns and working code examples.
    • Use ARIA only when you have to: Lean on semantic HTML first, and treat it as a fallback.
    • Test thoroughly:  Validate behavior with keyboard and screen readers, not just automated checkers.
    • Review aria-hidden usage carefully: Only hide decorative or duplicate content. Never hide focusable items, form controls, or nav links.
    • Document your decisions: Leave comments or README notes explaining why it was added and how it’s supposed to work.
    • Make accessibility a team effort: It’s not just the job of one dev or QA engineer. Everyone owns it.

    ARIA Isn’t a Shortcut—It’s a Responsibility

    ARIA is powerful, but it’s not magic. Used carelessly, it creates new barriers and frustrates the very people it’s meant to support. Used deliberately—with a “native first” mindset, real testing, and team buy-in—it can make complex interfaces accessible without breaking usability.

    Respect ARIA’s complexity, but don’t fear it. Real accessibility comes from thoughtful use of semantic HTML, strategic ARIA when it’s actually needed, and consistent real-world testing.

    If you want to level up your accessibility practices and cut risk, 216digital offers ADA briefings built specifically for dev teams. Schedule one today and start building better, more inclusive code.

    Greg McNeil

    September 12, 2025
    How-to Guides, Legal Compliance
    Accessibility, ARIA, keyboard accessibility, WCAG, web developers, web development, Website Accessibility
  • VPAT vs ACR: What’s the Difference and Why It Matters

    VPAT vs ACR: What’s the Difference and Why It Matters

    If you’ve ever been asked for a VPAT or an ACR and felt your stomach drop, you’re not alone. These acronyms often appear in RFPs, procurement conversations, and compliance checklists—and can leave even experienced teams scrambling to figure out what’s actually being requested. Understanding the difference between a VPAT and an ACR isn’t just technical trivia. It can mean the difference between winning a contract, avoiding legal risk, and showing that your organization takes accessibility seriously.

    This guide breaks it all down: what a VPAT is, what an ACR is, how they differ, and how to create them with confidence.

    Absolutely — here’s that section updated with the requested subheader formatting:

    What Is a VPAT?

    A VPAT—short for Voluntary Product Accessibility Template—is a standardized document created by the Information Technology Industry Council (ITI) to report how well a digital product meets accessibility standards like WCAG, Section 508, and EN 301 549.

    Think of the VPAT as a structured questionnaire. It asks you to evaluate your product feature by feature and indicate whether each requirement is supported, partially supported, or not supported, along with explanations. The most recent version is VPAT 2.5, which comes in multiple editions to meet different regulatory needs: WCAG, 508 (for U.S. federal agencies), EU (for European procurement), and INT (for global organizations).

    A Typical VPAT Includes

    • Product name, version, and date of evaluation
    • Standards referenced (WCAG 2.1, Section 508, EN 301 549)
    • Testing methods used
    • Tables showing conformance levels for each criterion
    • Brief remarks or explanations where needed

    It’s important to note that the VPAT itself is voluntary—there’s no federal law requiring you to complete one unless it’s part of a procurement process or client request. And because VPATs are self-reported, their quality depends on your honesty and expertise. A VPAT is an essential starting point but doesn’t guarantee real-world usability for people with disabilities. Usability testing and independent audits remain critical for a complete accessibility picture.

    What Is an ACR?

    An ACR, or Accessibility Conformance Report, is the completed version of a VPAT. If the VPAT is the blank template, the ACR is the filled-in, actionable report. It’s a snapshot of your product’s accessibility at a given point in time, often after thorough testing.

    Where the VPAT provides structure, the ACR provides substance. It includes:

    • Specific findings for each standard
    • Narrative explanations for partial or non-support
    • Workarounds or mitigation strategies
    • Planned remediation timelines

    How Testing Builds Trust

    The strongest ACRs are grounded in a variety of testing methods, not just automated scans. Manual code reviews can catch nuanced issues that tools miss. Testing with assistive technologies like screen readers, magnifiers, or voice input tools reveals how real users navigate your product. Including results from usability sessions with people who have disabilities can also add powerful credibility. Documenting these methods in your ACR shows buyers and procurement teams that your results are thorough, reliable, and rooted in real-world experience.

    Comparing VPAT vs. ACR: Core Differences

    Although the terms are sometimes used interchangeably, VPATs and ACRs play different roles:

    • Template vs. Report: The VPAT is the empty template; the ACR is the completed, shareable report.
    • Level of Detail: A VPAT lists conformance levels, but an ACR goes deeper with context, user impact notes, and remediation plans.
    • Who Creates Them: VPATs are often drafted internally by product or compliance teams. ACRs may be internally created or validated by third-party auditors to add credibility.
    • Audience: VPATs are useful for internal planning and tracking. ACRs are intended for procurement officers, enterprise buyers, and compliance teams who need assurance that accessibility has been tested and documented thoroughly.

    This distinction is crucial—submitting only a VPAT when an RFP requests an ACR could disqualify you from consideration.

    Best Practices for Creating VPATs and ACRs

    Getting these documents right takes more than filling out a form. Follow these practices to create credible and effective reports:

    • Use the Latest Template: Work from VPAT 2.5 or later to align with current standards like WCAG 2.1 or 2.2.
    • Be Transparent About Gaps: Overstating conformance can hurt credibility. Clearly indicate “Partially Supports” or “Does Not Support” when needed, and explain why.
    • Add Detailed Remarks: Go beyond a yes/no answer. Include context on who is impacted, how severe the issue is, and whether a fix is planned.
    • Document Testing Methods: Specify whether testing involved automated tools, manual reviews, assistive technology testing, or user testing. This adds weight to your ACR findings.
    • Update Regularly: Accessibility isn’t one-and-done. Refresh your VPAT and ACR with each major release or remediation cycle so they reflect the current state of your product.

    Procurement-ready Checklist

    • Product name, version, and date are clearly listed
    • Standards cited (WCAG, 508, EN 301 549) match buyer requirements
    • Conformance ratings are accurate and supported with evidence
    • Testing methods and tools are documented in plain language
    • Known issues, workarounds, and fix timelines are included
    • Jargon is avoided—language is clear for non-technical readers
    • Document is reviewed and refreshed with each major product update

    Conclusion: Building Confidence Through Transparency

    The VPAT gives you the structure, but the ACR brings it to life. Together, they are essential for demonstrating conformance, preparing for procurement, and showing that you take inclusion seriously.

    At 216digital, we view accessibility documentation not as a burden, but as a pathway to trust and opportunity. A well-crafted ACR helps you thrive in competitive markets by proving your commitment to accessibility and inclusion.

    If you’d like guidance on creating either document—or aligning both with the latest standards—schedule an ADA briefing with 216digital. Our team will walk you through every step, from drafting a VPAT to publishing a credible ACR, helping you move from paperwork to real-world accessibility.

    Greg McNeil

    September 11, 2025
    Legal Compliance, Testing & Remediation
    Accessibility, ACR, ADA Compliance, Legal compliance, Section 508, VPAT, WCAG, Web Accessibility, Website Accessibility
  • Do You Need a Web Accessibility Audit or a VPAT?

    Do You Need a Web Accessibility Audit or a VPAT?

    Digital compliance isn’t one-size-fits-all. Depending on your organization’s goals, you may need an accessibility audit, a Voluntary Product Accessibility Template (VPAT®), or both. The real challenge is matching the deliverable to the job in front of you. If you’re navigating ADA, Section 508, WCAG, EN 301 549, or enterprise procurement requirements, understanding how audits and VPATs differ—and how they work together—can save time, reduce risk, and strengthen your position in competitive markets.

    This guide explains what accessibility audits and VPATs are, how they differ, when to use each, and how they can complement one another.

    What Is an Accessibility Audit?

    An accessibility audit is a deep, hands-on evaluation of your digital product—website, web app, mobile app, software, or document—against recognized standards such as WCAG 2.1/2.2 Level AA and, when applicable, Section 508. Although automation has a role, a credible audit centers on expert manual testing and real-world use.

    A typical audit blends three modes of evaluation that build on one another:

    • Automated triage to surface easy-to-spot patterns (e.g., missing alt text, color contrast flags, form input associations) and help size the work.
    • Expert manual review of templates, components, and user flows against WCAG success criteria, including focus management, semantics/landmarks, ARIA usage, error handling, and dynamic states.
    • Assistive technology and keyboard testing to validate actual usability—screen readers (e.g., NVDA/JAWS/VoiceOver), zoom and reflow, high-contrast modes, and full keyboard operation.

    Strong audits don’t stop at a list of defects. They provide actionable guidance: prioritized findings, severity and user impact, code-level recommendations, component-level patterns, and a retest plan. Many organizations also incorporate user testing with people with disabilities to capture lived-experience insights that technical checks alone can miss. The result is a roadmap your team can execute—not just a scorecard.

    What Is a VPAT?

    A VPAT® is a standardized disclosure that becomes your Accessibility Conformance Report (ACR). It doesn’t test; it reports what testing found. Each criterion is mapped to a status—Supports, Partially Supports, or Does Not Support—with remarks that define versions, platforms, assistive-technology pairings, and known limits. Choose the correct edition (WCAG, Revised Section 508, EN 301 549, International), date-stamp the ACR, and clearly state the product and environment scope. A defensible VPAT is evidence-backed—ideally by a recent audit plus targeted verification on the declared platforms.

    In short: an audit discovers and validates; a VPAT declares and documents.

    Accessibility Audit vs VPAT: Key Differences

    AspectAccessibility AuditVPAT (ACR)
    Primary purposeIdentify issues; deliver remediation guidance; validate usabilityCommunicate conformance status to buyers and regulators
    AudienceInternal teams: product, engineering, design, complianceExternal stakeholders: procurement, clients, regulators
    FormatNarrative report with prioritized findings and fixesStandardized template leading to an ACR with criterion-by-criterion statements
    EvidenceManual/AT testing, sometimes user testing with people with disabilities, plus automationSummaries of conformance based on testing evidence
    TimingBest before launch/redesign, after significant releases, or upon risk eventsBest during RFPs, renewals, market entry, or when a contract requires it
    OutcomeImproved accessibility and user experienceProcurement-ready disclosure and contractual clarity
    Update cadenceWith each major release or accessibility milestoneWhenever scope, features, or conformance materially change

    With the differences in view, here’s how to use each deliverable at the right moment.

    When to Have an Accessibility Audit

    An audit should come before you make broad claims of compliance. It is the groundwork that ensures your product meets the standards you plan to cite.

    Consider commissioning an audit when you are:

    • Preparing for launch or a major redesign. Early findings are cheaper to fix and easier to standardize into reusable components.
    • Responding to risk. If you’ve received a complaint, demand letter, or internal escalation, an audit clarifies actual exposure and prioritizes remediation.
    • Improving product quality. Teams aiming to raise UX quality for everyone—faster task completion, fewer errors, better forms—use audits to remove barriers that frustrate all users, not only those with disabilities.
    • Planning a VPAT. If a VPAT is on the horizon, a current audit supplies the evidence and remarks you’ll need to make defensible statements.

    Without an audit, a VPAT can drift into guesswork—an avoidable liability in regulated procurement.

    When to Have a VPAT Prepared

    A VPAT becomes essential when you need formal proof of accessibility for sales, purchasing, or funding.

    Typical triggers include:

    • RFPs and vendor onboarding in government, higher education, healthcare, and large enterprise.
    • Contract renewals or marketplace listings where accessibility is non-negotiable.
    • International expansion that introduces EN 301 549 or other jurisdictional requirements.

    Treat the VPAT/ACR as a living document. Update it after major releases, platform additions, or meaningful improvements so procurement teams see a current and accurate picture.


    Decision rule: If an external party will evaluate your conformance (RFP, renewal, marketplace, grant), you’ll need an ACR (VPAT) grounded in a current audit; otherwise start with the audit alone.

    Do You Need Both?

    In regulated or enterprise procurement, the default answer is yes. If you are selling to government, higher education, healthcare, or large enterprises—or you intend to make public conformance claims—you need both an audit and a VPAT (ACR). The audit establishes factual evidence of how the product performs against WCAG/Section 508 in real use. The VPAT communicates that evidence in the standardized format buyers expect.

    As a rule of thumb: use an audit to know; use a VPAT to show. When disclosure is part of sales, renewals, or public listings, sequence your work as audit, remediate, then prepare the VPAT so statements are current, precise, and defensible.

    Once you know when to use each, it helps to see how they reinforce one another.

    How They Reduce Risk Together

    Audits and VPATs mitigate different classes of risk that often compound if handled in isolation. The audit reduces product and legal risk by finding and prioritizing barriers before they become complaints or claims and by providing implementable fixes. It also creates a repeatable testing pattern—templates, flows, and assistive-technology pairings—that your team can reuse release after release.

    The VPAT reduces commercial and contractual risk. It removes friction in procurement, sets accurate expectations about platforms and known limits, and documents the scope under which conformance was verified. Procurement teams look for alignment between your ACR remarks and the audit artifacts. When those line up—versions, dates, and assistive 

    technologies—friction drops and credibility increases. Working together, the audit improves the thing; the VPAT aligns the promise. That alignment closes the gap between user reality and contractual language—the place most disputes arise.

    Practical Scenarios

    Federal RFP: You need both. Commission an audit covering the exact scope in the RFP (versions, browsers, AT). Remediate high-impact issues, verify fixes, then publish a VPAT/ACR that cites that evidence with precise remarks.

    Small e-commerce: Prioritize the audit. Focus on core purchase flows and forms, implement fixes, and establish a light retest cadence. Skip the VPAT until an enterprise buyer or marketplace explicitly requests one.

    University adoption: The buyer will require a VPAT from the vendor. A responsible vendor conducts an audit first, then produces a VPAT grounded in that evidence.

    Monthly SaaS cadence: Establish a rhythm: periodic audits on shared components and critical journeys; targeted verification after impactful changes; VPAT updates tied to material shifts in scope or before major renewals. Keep the VPAT’s scope and dates synchronized with your latest audit window.

    Final Thoughts

    Accessibility audits and VPATs aren’t interchangeable; they serve different, complementary purposes. The audit digs into how your product actually behaves and shows you how to fix issues. The VPAT communicates that conformance in a format procurement teams trust. Organizations that treat the VPAT as living, evidence-based disclosure—and audits as an ongoing quality practice—build trust, reduce risk, and win more consistently.

    Ready to move from claims to confidence? Schedule an ADA briefing with 216digital—we’ll review your product context, prioritize a first sprint, and outline a clear path from audit and remediation to a defensible, procurement-ready ACR.

    Greg McNeil

    September 10, 2025
    Testing & Remediation, Uncategorized
    Accessibility, Accessibility Audit, ADA, custom accessibility audits, VPAT, WCAG, Web Accessibility, Website Accessibility
  • Class Is in Session for Digital Accessibility

    Class Is in Session for Digital Accessibility

    In the first week of school, a parent tried to submit a health form from her phone. The fields weren’t labeled, the keyboard focus jumped, and the “Submit” button never announced itself to her screen reader. Ten minutes later, she gave up—and the nurse never received the update. Small details in the interface had big, human consequences. This is why digital accessibility belongs on the same list as notebooks, logins, and bell schedules.

    Accessibility on campus isn’t only ramps and elevators. The real campus now includes the learning management system, the student information system, online forms, classroom apps, digital textbooks, videos, and PDFs uploaded by teachers. When these touchpoints aren’t designed for everyone, the barriers are invisible but very real. Students miss assignments. Parents miss announcements. Teachers spend late nights wrestling with tools instead of teaching. Administrators field complaints they didn’t anticipate.

    When School Technology Leaves Learners Behind

    For ninth-grader using a screen reader doesn’t just see an untagged PDF as a small annoyance—it’s a wall. When a teacher is posting materials after hours, clear headings and alt text can be the difference between “done” and another late night reformatting. And for families juggling multiple jobs, captions and plain language turn school updates into something everyone can follow on the first read.

    Digital accessibility gives every learner a fair start and lets ability—not the interface—decide the outcome. When a student can tab through an assignment form, a parent can complete it by voice on a phone, and a teacher’s resources read cleanly in NVDA or VoiceOver, learning gets easier for everyone.

    What Digital Accessibility Looks Like in a School Context

    Good accessibility is concrete and testable in the tools schools use every day:

    • Structure and navigation. Pages use semantic headings, lists, and landmarks so assistive tech can move through the outline—not just the visuals. Menus are reachable with a keyboard and the focus is always visible.
    • Forms that behave. Labels are programmatically tied to inputs, errors are described in plain language, and status messages are announced to screen readers.
    • Accessible media. Videos include accurate captions; long recordings offer transcripts. Audio descriptions are available for essential visuals.
    • Documents that travel well. PDFs are tagged with a correct reading order, real headings (not just bigger fonts), and alt text for images; exported DOCX/Slides preserve structure.
    • Consistent components. Buttons act the same across the district site and the LMS; modals trap focus appropriately; alerts are announced.
    • Language that teaches. Instructions avoid jargon, and content is written so a student or caregiver can follow it without specialized knowledge.

    These are the details that turn “a student can technically reach the page” into “a student can actually complete the task.”

    The Power of Accessibility Audits for Schools

    If you want the honest state of your district site or campus platforms, start with an accessibility audit. A strong school-focused audit runs three complementary passes:

    1. Automated scans to surface quick signals—contrast issues, unlabeled buttons, missing form labels, heading misuse.
    2. Expert reviews with real assistive tech (e.g., NVDA/JAWS on Windows, VoiceOver on iOS and macOS) and keyboard-only navigation, mirroring how students and parents actually use the tools.
    3. Task-based flows tied to school outcomes: enroll a student, submit a health form, find an IEP meeting notice, complete a quiz, download a worksheet and read it in a screen reader.

    Automated tools catch a subset of problems; many of the blockers we see in schools—focus traps in portals, ambiguous link text like “Click here,” modals that don’t announce, inaccessible math or charts—require human judgment. The output of a good audit is practical: a ranked list of fixes tied to user impact, so IT and curriculum teams know what to tackle first, what can wait, and how to validate before the next release.

    VPATs and ACRs: What Procurement Really Needs

    After you address material issues, you’ll often need to document where your product or campus tool stands. That’s the role of a Voluntary Product Accessibility Template (VPAT®) and the resulting Accessibility Conformance Report (ACR)—structured reports that map conformance to standards such as WCAG 2.1 and, where applicable, Section 508.

    For districts and universities, this is a procurement gate. Many will not move forward with an ed-tech vendor unless a current VPAT/ACR is provided and reviewed. A useful report is specific about what conforms and candid about gaps, with timelines and workarounds for instruction. That transparency earns more trust than vague “compliant” claims and helps committees compare solutions on equal footing.

    Treat the audit as the truth-finding step and the VPAT/ACR as the communication layer. One improves the product students touch; the other explains to procurement and digital accessibility coordinators where it stands today.

    Why Audits and VPATs Are Stronger Together (in Education)

    Sequence matters:

    1. Audit first. Identify barriers through expert and task-based testing aligned to real school workflows.
    2. Remediate and retest. Fix code, refine content, update components, re-export documents correctly, and verify behavior with assistive tech.
    3. Document with a VPAT/ACR. Communicate conformance clearly, including known gaps and planned remediation.

    Reversing that order tempts over-promising and erodes credibility with accessibility coordinators, legal counsel, and curriculum leaders. Done in sequence, you earn trust and set a cadence your team can sustain throughout the year.

    Build Digital Accessibility Into the School Year (Without Adding Endless Meetings)

    Lasting progress comes from folding accessibility into normal practice:

    1) Start With High-impact Fixes

     Address keyboard navigation, focus order, alternative text, captions, contrast, and form labels across the district site and LMS. These unblock core tasks quickly.

    2) Equip Every Role.

    • Teachers: short checklists for posting accessible materials (headings, alt text, captioning options, accessible templates).
    • Content specialists: guidance for writing in plain language and structuring documents for export.
    • Developers/IT: patterns in your design system for buttons, modals, alerts, and form components with accessible defaults.
    • Administrators: a simple rubric to evaluate ed-tech tools before adoption.

    3) Bake Testing Into Releases

    Before shipping portal updates or new templates, run a brief keyboard pass, a screen reader pass on key pages, and a contrast check on new UI. Keep it lightweight and repeatable—fifteen minutes can prevent weeks of support tickets.

    4) Treat PDFs and Slides as Instructions, Not Attachments

    Tag reading order, add bookmarks, write alt text, ensure exported files preserve structure, and prefer HTML or native formats when possible. If a document matters for learning, its accessibility matters.

    5) Monitor and Iterate

    School tech evolves constantly. Schedule periodic audits (e.g., pre-semester and mid-year), track accessibility issues like any other quality defect, and update your VPAT/ACR when material changes land.

    Why This Matters for Teaching and Learning

    Accessible technology doesn’t only prevent complaints—it improves learning:

    • A captioned science video helps a deaf student follow along and helps a tired parent review content after a late shift.
    • Clear headings in a history reading help a student with ADHD navigate and return to key sections.
    • A well-labeled quiz with announced status messages reduces anxiety for students using screen readers.
    • Plain-language instructions in the LMS lower the cognitive load for everyone, including multilingual families.

    When digital accessibility is present, students get through important moments without roadblocks, teachers spend more time on pedagogy than troubleshooting, and families feel genuinely included in school life.

    A Long-Term Strategy for Inclusive Schools

    Digital accessibility is strategic infrastructure for education. Districts and campuses that invest in it reach more learners, reduce friction for families, and build trust across classrooms, offices, and board rooms. New terms begin all the time—new semesters, new platforms, new cohorts. Build them to include the people you intend to serve.

    Ready for a concrete plan tailored to your school or district? Schedule an ADA briefing with 216digital. We’ll review your tech stack, content workflow, and procurement goals, then leave you with a prioritized roadmap and clear next steps your team can ship this term.

    Greg McNeil

    September 9, 2025
    Legal Compliance
    Accessibility, How-to, VPAT, WCAG, Web Accessibility, Website Accessibility
1 2 3 … 8
Next Page
216digital Scanning Tool

Audit Your Website for Free

Find Out if Your Website is WCAG & ADA Compliant













    216digital Logo

    Our team is full of expert professionals in Web Accessibility Remediation, eCommerce Design & Development, and Marketing – ready to help you reach your goals and thrive in a competitive marketplace. 

    216 Digital, Inc. BBB Business Review

    Get in Touch

    2208 E Enterprise Pkwy
    Twinsburg, OH 44087
    216.505.4400
    info@216digital.com

    Support

    Support Desk
    Acceptable Use Policy
    Accessibility Policy
    Privacy Policy

    Web Accessibility

    Settlement & Risk Mitigation
    WCAG 2.1/2.2 AA Compliance
    Monitoring Service by a11y.Radar

    Development & Marketing

    eCommerce Development
    PPC Marketing
    Professional SEO

    About

    About Us
    Contact

    Copyright 2024 216digital. All Rights Reserved.