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  • Building Trust Through Data Privacy and Accessibility

    Picture this: you’re on a checkout page, ready to buy, when a wall of legal text blocks the button and your screen reader can’t even find the “accept” link. Do you trust that site? Most shoppers don’t—and they bail. Privacy and accessibility shouldn’t be an either-or proposition; handled together, they build instant confidence.

    Too often, users are forced to choose between protecting their personal information and navigating a website with ease. A confusing privacy policy here, an inaccessible cookie banner there—and just like that, trust starts to slip. At their core, data privacy and accessibility both ask the same questions: Are we being clear? Are we giving people control? Are we including everyone? When these two efforts work together, they create a better experience for every user.

    This article explores how to align your site’s approach to data privacy and accessibility, why it matters, and what steps your team can take to build real trust from the very first click.

    Why Data Privacy and Accessibility Align

    Data privacy is about protecting what you learn from your visitors. Accessibility is about making sure they can actually use your website. On the surface, these may seem like different goals, but they share three core principles:

    • Transparency – Tell users what you do.
    • Control – Let them decide how much to share.
    • Inclusion – Make every tool usable.

    When people understand your policies and can reach every corner of your site—whether by mouse, keyboard, or screen reader—they’re more likely to stick around, make purchases, and return again.

    A Quick Primer on U.S. Privacy Rules

    Let’s zoom in for a moment on data privacy laws in the U.S. Several states now give residents clear rights over their data. The California Consumer Privacy Act (CCPA) and its update, the CPRA, let users see, delete, or limit the sale of their personal details. Colorado, Connecticut, Utah, Virginia, and Oregon have passed similar laws.

    Even if your company isn’t based in one of these states, chances are good that someone from those areas is visiting your site. Following the most comprehensive rules isn’t just about compliance—it’s the safest and smartest path forward for your brand.

    What Accessibility Means Online

    Accessibility means ensuring people with visual, hearing, motor, or cognitive disabilities can use your site. The Web Content Accessibility Guidelines (WCAG) spell out how to do this, with best practices like:

    • Keyboard navigation
    • Clear headings and layout
    • Adequate color contrast
    • Captions or transcripts for videos and audio

    It’s not just about doing the right thing. Courts have increasingly linked the Americans with Disabilities Act (ADA) to public-facing websites. That makes accessibility both a quality goal and a legal imperative.

    Where the Two Worlds Meet

    Want to see where data privacy and accessibility collide? Just look at your cookie banner.

    This is often the first thing visitors see—and it’s where trust can break in two. If the banner traps keyboard focus, lacks contrast, or can’t be closed without a mouse, users who rely on assistive tech may bounce before they even get started. In that moment, data privacy controls fail, and usability collapses.

    It’s a missed opportunity. Done well, that same banner could build credibility and demonstrate respect—for choice and access alike.

    Four Places Trust Can Break

    Let’s look at four areas of your site where trust is most likely to falter—and how to fix it before it does.

    1. Consent & Cookie Pop-Ups: The Front Door of Trust

    • Say it out loud. Code the banner so screen readers announce the headline first—not the fine print.
    • Keep the keyboard in the room. Maintain a clear focus ring so keyboard users never lose track.
    • Use plain language. Simple buttons like “Accept,” “Decline,” and “Customize” make choices obvious.

    2. Forms and Checkout

    • Ask for only what you need. Don’t overreach with your data collection.
    • Pair every field with a label. Avoid using placeholder text alone.
    • Flag errors clearly. Use both text and color, and link error messages back to the form fields.

    3. Analytics and Tracking

    • Honor Do Not Track signals. Respect user intent where it’s expressed.
    • Add opt-out links. Put them in your footer and make them keyboard accessible.
    • Anonymize IPs. Avoid tying activity to identifiable users when possible.

    4. Content Files

    • Tag your PDFs. Make them searchable and readable.
    • Scrub personal info. Clean downloadable files of names or sensitive data.
    • Write great alt text. Describe visuals without exposing private details.

    These aren’t extras—they’re basics. Nail them, and you’ll show visitors you care about both their data privacy and their ability to engage.

    Building a Cross-Team Trust Framework

    Trust isn’t built in one department—it’s a team effort. But in many organizations, legal, development, and marketing work in silos. That’s a recipe for gaps.

    Instead, bring everyone to the table with shared goals:

    • Legal writes policies in clear, eighth-grade reading level language. Add a short “Plain English Summary” at the top.
    • Developers turn policy into practice. They build with WCAG 2.2 AA in mind, test with screen readers, and verify keyboard accessibility.
    • Marketing respects consent signals. They use analytics tools that focus on aggregated data and avoid building detailed user profiles.

    Hold short monthly standups. Each group should report progress on bounce rate, opt-out rate, and accessibility errors. When everyone has a number to own, priorities align.

    Action Plan in Seven Steps

    A combined data privacy and accessibility strategy doesn’t have to be complicated. Here’s a quick-start checklist:

    1. Map every data touchpoint. Include forms, chats, analytics tools, and third-party scripts.
    2. Run a joint audit. One checklist, two goals. Avoid duplicate work.
    3. Fix high-risk issues first. Broken keyboard access on a checkout form can cost you sales—and get you sued.
    4. Choose a consent platform that meets WCAG. Look for keyboard support and scalable font sizes.
    5. Rewrite dense policy pages. Use short sentences, descriptive headers, and bullet points.
    6. Train your team. Cover accessibility and data privacy in new hire orientation and quarterly refreshers.
    7. Publish a changelog. Tell users when you update how their data is handled or how the site works. It shows you’re transparent.

    Measuring Success

    Trust is hard to measure—but not impossible. Here are a few indicators that your efforts are paying off:

    • Fewer support tickets about navigation or login issues
    • Lower cart abandonment rates
    • Higher sign-ups after revising consent forms
    • Better survey results when asking if users feel safe and included

    Small gains in these areas show you’re on the right track. Over time, they compound into stronger customer relationships.

    Final Thoughts

    Trust isn’t just a design trend—it’s a survival strategy in modern e-commerce. When data privacy and accessibility go hand in hand, you create a website that feels safe, respectful, and inclusive.

    And that kind of experience builds loyalty.

    If you’d like a second set of eyes on both privacy and accessibility, let’s talk. At 216digital, we specialize in aligning accessibility and data privacy from the ground up. Together, we can help you build a site that earns trust from the first click—and keeps it long after the page loads.

    Greg McNeil

    April 25, 2025
    Legal Compliance, Web Design & Development
    California Consumer Privacy Act, data privacy, WCAG, web development, Website Accessibility
  • UK Accessibility Laws: What You Need to Know

    Have you ever clicked on a website that just didn’t work the way it should? Maybe the text was hard to read, the buttons didn’t respond, or a pop-up blocked the screen with no way to close it. Now imagine facing those kinds of barriers every single day.

    For more than 16 million people in the UK living with a disability, this isn’t just an occasional frustration — it’s a constant roadblock. And when websites and digital tools aren’t built with accessibility in mind, they can shut people out entirely.

    In the UK, accessibility isn’t just a nice idea. It’s the law. If you run a website, app, or digital service, it’s important to understand the accessibility laws that apply — and what you can do to comply.

    1. The UK Accessibility Laws

    The Equality Act 2010

    This foundational law underpins all UK accessibility laws. It applies to both public and private organizations and protects individuals from discrimination.

    If you sell products, offer services, or manage a digital platform, you’re expected to make “reasonable adjustments” so people with disabilities can access what you offer. That includes websites and mobile apps.

    Although the law doesn’t spell out technical details, UK courts and regulators typically point to the Web Content Accessibility Guidelines (WCAG) as the benchmark for compliance.

    Public Sector Bodies Accessibility Regulations 2018

    These regulations strengthen the Equality Act by applying specific digital requirements to public sector websites and apps. They mandate compliance with WCAG 2.1 Level AA (updated to WCAG 2.2 AA), and require public bodies to:

    • Publish an accessibility statement outlining compliance and known issues
    • Audit their digital content regularly
    • Continuously improve accessibility

    These rules apply to government departments, NHS services, schools, and more — with a few exceptions, such as staff-only school websites and certain heritage content.

    BS 8878: The UK Accessibility Standard

    BS 8878 is a voluntary standard that provides a practical framework for including accessibility in digital projects. It encourages early planning, clear roles, and ongoing testing. While not a legal requirement, it’s a helpful guide for organizations building inclusive systems.

    The European Accessibility Act (EAA)

    Though the UK has left the EU, the EAA still matters for UK businesses that serve EU customers. If your digital products reach across borders, you may be subject to EU accessibility laws. Failing to comply can lead to legal and financial consequences. Planning for global accessibility from the start is the safest approach.

    Understanding WCAG: The Global Accessibility Guide

    WCAG are global standards established by the W3C to enhance web accessibility for individuals with various disabilities, including those affecting vision, hearing, mobility, and cognition.

    WCAG is designed to help web developers, designers, and content creators make digital experiences usable for people with a wide range of disabilities — including visual, hearing, cognitive, and mobility challenges.

    Even though WCAG isn’t a law in itself, it’s the benchmark that courts, regulators, and organizations across the UK (and globally) use to judge accessibility. In fact, both the Equality Act 2010 and the Public Sector Accessibility Regulations rely on WCAG as the go-to standard.

    The most current version required by UK public sector regulations is WCAG 2.2 Level AA, though previous versions (like WCAG 2.1) are still widely referenced. Whether you’re in the public or private sector, aiming for Level AA is a smart and future-proof move.

    The POUR Principles

    WCAG is built around four guiding principles, known as POUR. They form the foundation of accessible digital design:

    • Perceivable – Content must be presented in ways users can recognize
    • Operable – Users must be able to interact with and navigate your site
    • Understandable – Content and navigation must be clear and predictable
    • Robust – Content must work across devices, browsers, and assistive technologies

    Key WCAG Requirements

    Some of the most impactful requirements include:

    • Text alternatives for images and media
    • Full keyboard navigation support
    • Sufficient color contrast
    • Clear heading structures and form labels
    • Avoiding flashing or blinking content that could trigger seizures

    What Compliance Actually Looks Like

    Not sure where to begin? Start simple — and build from there.

    Run an Accessibility Audit

    Start with a self-assessment using tools like WAVE or Google Lighthouse for a high-level review. Follow that with manual testing — screen readers, keyboard-only navigation, and real user feedback can reveal deeper issues that automated tools miss.

    Fix the Biggest Barriers First

    Focus on fixes that make an immediate difference. This includes:

    • Inaccessible forms
    • Poor color contrast
    • Missing alt text
    • Non-descriptive links
    • Broken keyboard navigation

    These improvements can help people complete key tasks — like contacting you, booking a service, or completing a purchase.

    Create and Publish an Accessibility Statement

    Public sector organizations are required to do this, but private companies should consider it, too. A good statement includes:

    • The WCAG level your site currently meets
    • Any areas that still need improvement
    • Contact information for accessibility issues
    • Your plans for ongoing updates

    Train Your Team

    Accessibility isn’t just for developers. Writers, designers, marketers, and customer service teams all play a role. Provide training so everyone understands their part and knows how to apply best practices.

    Integrate Accessibility into Every Project

    The earlier you consider accessibility, the better. Include it in planning documents, design briefs, and test plans from the beginning. It’s easier (and more cost-effective) than fixing issues after launch.

    Monitor and Maintain

    Accessibility is not a “set it and forget it” task. Whenever you update your site, add a video, or launch a new form, test again. Keep your accessibility statement current, and consider partnering with a team that offers ongoing accessibility monitoring and support.

    What Happens If You Don’t Comply With UK Accessibility Laws?

    Failing to meet UK accessibility laws can have serious consequences:

    • Legal action: Users can take legal steps under the Equality Act — and courts have ruled in their favor.
    • Enforcement: Public sector websites are actively monitored and held accountable.
    • Costly retrofits: Fixing issues after launch is far more expensive than designing accessibly from the start.
    • Reputation risk: Exclusion hurts your brand — and word spreads.
    • Lost business: Around 21% of the UK population lives with a disability. If your digital services aren’t accessible, you’re shutting out millions of potential customers.

    Conclusion: You Don’t Have to Do This Alone

    UK accessibility laws are clear — and so is the need for action. But this isn’t just about avoiding lawsuits. It’s about creating better, fairer digital spaces for everyone.

    Accessibility is an investment in your site’s usability, your brand’s reputation, and your organization’s future. Prioritize it now, and you’ll not only meet the law — you’ll lead with inclusion.

    At 216digital, we make the journey easier. From in-depth audits and team training to development support and monitoring, we help organizations meet accessibility laws and build digital experiences that work for everyone.

    Need help meeting UK accessibility laws? Start with a free consultation from 216digital. Let’s build something better — together.

    Greg McNeil

    April 22, 2025
    Legal Compliance
    accessibility laws, International Accessibility Laws, UK, WCAG, WCAG 2.1, WCAG 2.2
  • Accessible Form Validation: A Developer’s Guide

    Forms are everywhere—login screens, signups, feedback surveys, checkout pages. They’re a cornerstone of user interaction on the web. But here’s the thing: if users can’t fill them out easily and accurately, your form isn’t just failing them—it’s failing your business.

    That’s where accessible forms come in. Accessible forms aren’t just about ticking boxes for compliance—they’re about creating better experiences for everyone. Whether someone is using a screen reader, navigating with a keyboard, or dealing with cognitive or motor disabilities, your form should guide, inform, and support them from first click to final submit.

    This guide will walk you through the essentials of accessible form validation, based on WCAG guidelines 3.3.1 through 3.3.4. No legalese—just practical advice you can implement today.

    Meet the Guidelines: WCAG 3.3.1 to 3.3.4

    Let’s simplify the four WCAG success criteria most relevant to form validation:

    • 3.3.1 Error Identification: If something goes wrong, users need to know what happened and where it happened.
    • 3.3.2 Labels or Instructions: Don’t make users guess. Tell them what’s required.
    • 3.3.3 Error Suggestion: If they make a mistake, suggest how to fix it. Don’t just point and shake your digital finger.
    • 3.3.4 Error Prevention: For serious forms (like taxes, legal documents, or financial data), build in checks to stop mistakes before they happen.

    Together, these guidelines form the foundation of truly accessible forms.

    Labeling: The First Step Toward Clarity

    Every good form starts with clear, semantic labeling. You’re not just adding text—you’re defining meaning and context for both users and assistive technologies.

    • Use the <label> element, and link it to the input with for="input-id" and id="input-id".
    • Place labels above the form field, not beside or inside. It’s easier to scan and better supported by screen readers.
    • Be concise but descriptive. Instead of “Name,” try “Full Name (First and Last).”

    Skipping proper labels is one of the fastest ways to make your form inaccessible—and one of the easiest problems to fix.

    Inline Error Messaging: Real-Time Feedback That Actually Helps

    Don’t let users fill out a whole form only to learn they messed up three fields. Inline validation catches issues in real time, helping users correct them before they submit.

    • Position error messages near the field—ideally right below or beside it.
    • Keep the language helpful and plain: “Password must be at least 8 characters.”
    • Use aria-live="polite" to announce error messages as they appear for screen readers.

    This creates accessible forms that support users proactively instead of punishing them after the fact.

    Don’t Skip aria-describedby

    Want to add help text, error messages, or extra instructions that screen readers can pick up? Use aria-describedby.

    This attribute lets you associate one or more descriptions with a form control. It’s a game-changer for accessible forms, especially when validation feedback or detailed guidance is involved.

    Example:

    <input id="email" aria-describedby="emailHelp emailError">
    <small id="emailHelp">We'll never share your email.</small>
    <span id="emailError">Email is required.</span>

    You can dynamically update which IDs are referenced based on validation state, ensuring that assistive tech users always get the right context.

    About Placeholders: Don’t Rely on Them Alone

    We’ve all seen it: fields with placeholder text like “Enter your email,” and no label in sight. Here’s the problem: placeholders disappear as soon as users start typing—and that’s bad news for accessibility.

    Use placeholders for examples, not for instruction.

    • ✅ “example@example.com” is fine.
    • ❌ “Enter your email address” as your only guidance? Not okay.

    Also, watch your contrast ratios. Light gray placeholder text on a white background might look trendy, but it can fail WCAG color contrast guidelines—especially for users with low vision.

    Smart Form Validation

    Validation is about more than catching errors—it’s about building trust. If your form is flaky, unclear, or inconsistent, users will bounce.

    • Use client-side validation (like HTML5 validation or JavaScript) for instant feedback.
    • Always back it up with server-side validation to catch anything missed and guard against malicious input.
    • Block submission until all required fields are valid—and clearly explain why a field isn’t.

    Whether it’s a missed checkbox or a mistyped phone number, your form should guide users toward fixing the issue—not leave them guessing.

    Crafting Helpful, Accessible Error Messages

    Bad error messages are like bad customer service: unhelpful, vague, and frustrating. Let’s fix that.

    • Be specific: “Username is required” > “Error.”
    • Never rely on color alone (like red borders) to indicate problems. Use symbols (like ❗), text, or both.
    • Keep error placement consistent—typically below the input or in the same visual region.
    • Use simple language. If someone has to decode your error message, it’s not helping.

    This clarity benefits everyone—from screen reader users to someone filling out your form on a noisy subway.

    Test It Like You Mean It

    Automated tools are great, but they only catch part of the picture.

    Start with:

    • Lighthouse for quick audits.
    • WAVE for spotting contrast or structural issues.

    Then go deeper:

    • Run through the form with keyboard only—can you reach and complete every field?
    • Try it with a screen reader (VoiceOver, NVDA, JAWS). Does it announce labels, instructions, and errors?
    • Ideally, test with real users with disabilities. There’s no substitute for lived experience.

    Accessible forms are never a “one-and-done” task. They’re a process—build, test, refine, repeat.

    Keep Moving Toward More Accessible Forms

    Every form you build is an opportunity to include—or exclude—someone. Whether it’s a simple newsletter signup or a detailed application, accessible forms ensure everyone gets a fair shot at completing the task.

    This isn’t just about compliance. It’s about craftsmanship. It’s about building smarter, kinder digital experiences—ones that don’t leave users behind.

    Need help building forms that meet WCAG standards and feel good to use? Connect with 216digital. We’ll help you create, audit, and refine accessible forms that work for every user—and every device.

    Greg McNeil

    April 18, 2025
    How-to Guides
    Accessibility, ADA Compliance, forms, How-to, WCAG, Web Accessibility, web development, Website Accessibility
  • Accessible Documents: 7 Issues You Might Overlook

    Have you ever tried to read a PDF on your phone only to pinch‑zoom until the text blurs? Now, picture that same frustration multiplied for someone who relies on a screen reader, a keyboard, or extra magnification. Inaccessible documents aren’t minor annoyances—they’re brick walls that block information. That’s why creating accessible documents is more than a best practice—it’s a necessity.

    This post walks through seven barriers often hidden inside PDFs and Word files. For each one, you’ll see why it matters, which Web Content Accessibility Guidelines (WCAG) success criteria apply, and how a few practical tweaks can open the door for every reader.

    Invisible Obstacles: Why Documents Trip People Up

    Web pages are usually built with clear HTML tags that signal headings, lists, and links. Conversely, documents mix text, images, and complex layouts in a single container. If you skip semantic structure or rely on visual styling alone, those layers become invisible mazes for people using assistive tech.

    WCAG was designed for the web, yet its principles work perfectly for accessible documents. Meeting them keeps your files usable for screen readers, keyboard navigation, high‑contrast modes, and more.

    1. Missing or Misused Headings

    When screen reader users rely on heading levels to navigate, skipping or misusing them turns a well-organized document into a frustrating guessing game. Simply enlarging font size doesn’t cut it—headings need to be properly structured.

    Make it better: Use built-in heading styles (H1, H2, H3, etc.) in Word or Google Docs, not manual formatting. Stick to one H1 per page for your title, followed by a clear hierarchy.

    Don’t forget: WCAG 1.3.1 requires meaningful structure—not just visual formatting. Run an accessibility checker before exporting to PDF to make sure your headings stay intact.

    Pro tip: Set your document language, so screen readers know how to pronounce text correctly. In Word, go to Review > Language > Set Proofing Language.

    2. When PDFs Are Just Pictures

    A scanned contract that looks fine on screen may be completely silent to assistive tech. Without real text, a screen reader simply announces “graphic… graphic… graphic.” There’s no searching, no enlarging, and no reading.

    What to do instead: Use OCR (Optical Character Recognition) to create a text layer. Adobe Acrobat, ABBYY FineReader, and Google Drive all have built-in OCR tools.

    Make it work: Always proofread OCR results—blurry scans and fancy fonts often lead to errors.

    Standards check: WCAG 1.4.5 requires using real, selectable text whenever possible.

    Bonus tip: Use document properties to add a title and author—these help screen readers and improve file organization. In Word: File > Info > Properties.

    3. Color Contrast That’s Too Subtle

    That soft gray text might look sleek on a light background—but if you have low vision or are reading on a dim screen, it becomes nearly invisible.

    How to fix it: Check color combinations before publishing. Use tools like WebAIM’s Contrast Checker or Adobe’s color contrast tools.

    What the guidelines say: WCAG 1.4.3 calls for a minimum contrast ratio of 4.5:1 for standard text.

    Design reminder: Check charts, infographics, and callout boxes too—those often sneak past brand reviews.

    4. Vague Link Text

    When every hyperlink says “Click here,” a screen reader user hears the same phrase over and over, with no context. It’s like walking through unlabeled doors and hoping for the best.

    Do this instead: Write descriptive links like “Download the 2025 Benefits Guide (PDF).” This helps everyone know what to expect before they click.

    Standards note: WCAG 2.4.4 requires link text to make sense on its own.

    Extra clarity: In Word, use ScreenTips (Alt + Ctrl + D) to add hover-text instructions for links.

    5. Images Without Alt Text

    If an image doesn’t include alt text, assistive tech can’t describe it—and users miss the point. Charts, infographics, and even decorative flourishes need attention.

    Quick fix: Describe the key message, not every visual detail. For example, summarize trends or highlight data points in charts.

    WCAG compliance: Guideline 1.1.1 requires text alternatives for all meaningful images.

    Helpful tip: Tag purely decorative images as “null” or “decorative,” so screen readers skip them. For complex visuals, link to a longer description or add it in an appendix.

    6. Tables That Don’t Translate

    Tables made with tabs or manual spacing may look fine, but screen readers can’t follow the structure. Data ends up being read out of order—turning financials or schedules into a jumbled mess.

    Get it right: Use built-in table tools. Define the first row as a header and use column headers where needed.

    Testing tools: In Word: Table > Properties > Row > Repeat as header row. In Acrobat Pro, use the Table Editor and test with NVDA or VoiceOver.

    Remember: WCAG 1.3.1 also applies here—data must be presented with proper markup and relationships.

    Avoid this: Don’t use tables for layout. It may seem like a shortcut, but it often leads to accessibility headaches.

    7. Lists That Don’t Act Like Lists

    Typing dashes or asterisks might look fine visually, but to a screen reader, it’s just a single paragraph. The structure—and meaning—is lost.

    Better approach: Use the bullets or numbering tools built into Word or Docs. Real lists help assistive tech break up and interpret content correctly.

    After exporting: Run “Autotag Document” in Acrobat and verify that lists are correctly tagged.

    WCAG reference: Once again, 1.3.1—structure matters.

    8. Use Clear Language and Layout

    Overly complex language or long-winded paragraphs can be barriers in themselves. Accessibility isn’t just about code or design—it’s about comprehension too.

    Try this: Write with clarity. Use simple words, short sentences, and plenty of white space. Break things up with subheadings and bulleted lists.

    Pro tip: Aim for an 8th-grade reading level or below when possible. Tools like Hemingway Editor or Microsoft Editor can help simplify your language.

    9. Choose the Right Export Settings

    Even the best-crafted document can lose accessibility features when exported carelessly.

    Before hitting “Save As”:

    • Use formats that preserve tags, alt text, and headings (e.g., PDF/A).
    • Use built-in export tools from Word, not third-party converters.
    • Double-check using an accessibility checker like Adobe Acrobat’s.

    10. Provide Alternative Formats

    Not every user consumes content the same way. Offering alternative versions ensures a broader reach.

    Examples:

    • A transcript for a video.
    • A plain-text version of a design-heavy PDF.
    • A mobile-friendly HTML version of a Word document.
    • This level of flexibility supports users with screen readers, low vision, dyslexia, and more.

    Beyond the Basics: Keep Creating Accessible Documents

    Fixing the top document issues is a great start—but real accessibility doesn’t stop at a checklist. It’s something you build into the process and revisit as tools evolve, teams shift, and standards update.

    Don’t rely on tools alone. Automated checkers are helpful for flagging missing tags or contrast issues, but they won’t catch everything. They can’t tell if your heading structure makes sense or if your alt text actually describes the image. A quick manual review—ideally from someone who understands assistive tech—can make all the difference.

    Keep your team in the loop. Many of the most common document barriers come down to simple habits: skipping heading styles, forgetting to add alt text, or using layout tables. Short training sessions or documentation refreshers can prevent a lot of repeat issues, especially if you’re onboarding new staff or updating templates.

    Check your templates yearly. Accessibility standards grow. So do the tools we use to write, design, and export. A quick annual review of your document templates helps ensure you’re not accidentally locking in outdated practices or missing opportunities to improve.

    Make Your Documents Work for Everyone

    Document accessibility isn’t about perfection—it’s about intention. When you take the time to apply heading styles, write descriptive link text, or check contrast ratios, you’re creating something that works for more people, in more ways.

    These changes aren’t hard. They’re habits. And once your team knows what to look for, accessible documents become second nature—just like spell check or formatting a title page.

    At 216digital, we offer more than advice. We can review your files, train your staff, and even build accessible templates tailored to your needs. Every project we take on includes complementary ADA training—so your team is empowered, not just compliant.

    If you’re ready to move past the guesswork and start building documents that include everyone, schedule a quick briefing with us. Together, we can turn accessible content into a shared standard—not a scramble.

    Let’s take that first step—one document at a time.

    Greg McNeil

    April 16, 2025
    How-to Guides
    Accessibility, accessible documents, How-to, PDF, WCAG, Website Accessibility
  • Alt Text or Image Description? Why Accessibility Comes First

    “Should you optimize for SEO or accessibility?” That’s the wrong question.

    Let’s be honest—there’s a lot of confusion floating around online, especially on social media, about the difference between alt text and image descriptions. Some folks say you should cram keywords into alt tags. Others say just describe the image “vaguely” for the algorithm. Neither approach helps real people—and they don’t help your brand either.

    This article clears things up. We’ll break down the key differences between alt text and image descriptions, explain how both support accessibility and SEO (yes, both!), and offer practical ways to use them well. The goal? Helping you create content that’s not just searchable, but actually usable—for everyone.

    Because putting accessibility first doesn’t mean you have to sacrifice SEO. In fact, it means building digital spaces that work better for all users, including search engines.

    What Is Alt Text?

    Alt text—short for alternative text—is the text you add in HTML to describe an image. It looks something like this:

    <img src="pancakes.jpg" alt="Pancakes" />

    This little string of text has a few big jobs:

    • It shows up if an image doesn’t load.
    • It tells screen readers what the image is for users who can’t see it.
    • It can help with SEO if written well—but that’s not its main job.

    Alt text is usually short and direct. Think “Chocolate cake on a plate” or “Man typing on laptop.” It’s added when you upload images to your website, blog, or CMS.

    But here’s the catch: alt text can be too short. It doesn’t always provide enough detail, especially if you’re trying to convey mood, emotion, or complex ideas.

    That’s where image descriptions come in.

    What Are Image Descriptions?

    An image description is a fuller explanation of what an image shows. It’s like telling a story with words instead of just naming what’s in the picture.

    Here’s an example:

    Alt Text: “Pancakes”

    Image Description: “A tall stack of fluffy pancakes covered in golden syrup, powdered sugar, and slices of fresh strawberries and bananas on a white ceramic plate.”

    See the difference?

    Image descriptions give blind or visually impaired users a more complete picture of what everyone else sees. They may appear near the image in the caption, in surrounding content, or even inside ARIA labels for complex visuals like graphs or maps.

    In short: alt text gives a label. Image descriptions give life.

    Alt Tags vs. Image Descriptions: Key Differences

    Let’s break this down side by side:

    Alt TagsImage Descriptions
    Short, a few wordsFull sentences
    Placed in code (alt="")In visible content or metadata
    Helps screen readersHelps screen readers and gives more context
    SEO-friendlySEO-friendly
    Often auto-generatedOften auto-generated

    Think of alt tags as headlines. Image descriptions? They’re the full story.

    How Image Descriptions Support Both Accessibility and SEO

    Here’s the good news: you don’t have to choose between helping people and helping search engines. Done right, an image description does both.

    Let’s say you’re a restaurant. Here’s an example of an image description could look:

    “A stack of pancakes from Alexa’s Pancake House, topped with maple syrup, whipped cream, and sliced strawberries.”

    This gives a full visual for screen reader users and includes relevant keywords (like your business name) in a natural way.

    No stuffing. No tricks. Just useful, clear, descriptive writing.

    Tips

    • Keep your writing simple and honest.
    • Use your keyword (like image description) naturally—don’t overdo it.
    • Don’t sacrifice clarity for search performance. Do both.

    SEO Pitfalls That Undermine Accessibility

    Now let’s talk about what not to do.

    Some people think alt text is a great place to dump keywords. That’s a big accessibility mistake. Imagine using a screen reader and hearing:

    “Pizza, best pizza, NYC pizza, cheap pizza, pizza restaurant.”

    Helpful? Nope. Just frustrating.

    Here’s What to Avoid

    • Keyword packing in alt attributes.
    • Using phrases that don’t describe the actual image.
    • Ignoring image descriptions altogether.

    A Better Approach

    • Use short, honest alt text.
    • Add rich image descriptions nearby for complex images.
    • Use filenames, captions, and surrounding text to support SEO goals.

    Why Accessibility Must Come First

    Yes, SEO matters. But accessibility should always come first.

    Why?

    Because someone who is blind, low-vision, or has a cognitive disability deserves to understand your content just like everyone else. Accessibility means inclusion. It also means better design for all users—including those with slow connections, temporary impairments, or different learning needs.

    And let’s not forget: choosing accessibility shows what your brand stands for.

    It’s not just for websites either. Platforms like Instagram, Pinterest, and TikTok are full of visuals. People with disabilities use them every day. They deserve full, rich image descriptions too.

    Best Practices for Writing Accessible Image Descriptions

    Here’s how to get it right:

    1. Keep It Clear and Concise: Avoid long, rambling sentences. Use plain language.
    2. Be Contextual: What’s the purpose of the image? What matters in this moment?
    3. Use Natural Language: Don’t write like a robot. Imagine you’re explaining the image to a friend who can’t see it.
    4. Use Both When Needed: For things like infographics or charts, use a short alt tag and include a detailed image description nearby.
    5. Test with Screen Readers: Listen to how your image description sounds aloud. Would someone understand it without seeing the image?

    The Role of Content Creators, Developers, and Marketers

    Creating accessible content is a team effort.

    • Writers and Content Creators: Should know how to write clear image descriptions that include important context.
    • Developers and Designers: Need to code alt attributes properly and make sure screen readers work well on their platforms.
    • Marketers and SEO Pros: Can drive results while still being inclusive. Collaboration with accessibility experts is key.

    A Better Internet Starts with Better Habits

    Here’s the takeaway: You can do both. But accessibility has to come first.

    At 216digital, we believe digital accessibility isn’t optional—it’s part of building a better internet. Every well-written image description, every thoughtfully placed alt tag, every small decision adds up.

    Not sure if your site is truly accessible? Wondering what your legal obligations are under the ADA?

    We can help. Schedule an ADA Accessibility Briefing with our team. It’s your first step toward a more inclusive, compliant, and trustworthy online presence. Let’s build something better—together.

    Greg McNeil

    April 3, 2025
    How-to Guides
    Accessibility, Alt text, image description, SEO, WCAG, Web Accessibility
  • AI Accessibility Platform or Just an Overlay?

    The digital accessibility space is flooded with promises. Some companies advertise sleek, one-click solutions to fix web accessibility issues overnight. They now call themselves an “AI accessibility platform” rather than what they truly are: overlays.

    It sounds good. Who wouldn’t want artificial intelligence to solve complex compliance problems automatically? But here’s the catch: most of these so-called AI accessibility platforms are just rebranded overlays—front-end widgets that apply a visual layer over a website to appear accessible. They rarely address the root issues. Even worse, they can give businesses a false sense of compliance and leave disabled users frustrated.

    What Is an Overlay, Really?

    A web accessibility overlay is a third-party tool that’s added to a site through a snippet of JavaScript. It tries to modify the user experience dynamically. Common features include contrast toggles, font size adjustments, keyboard navigation enhancements, and screen reader fixes.

    These overlays are easy to install and often marketed as a quick path to ADA or WCAG compliance. Some now claim to use AI to identify and fix accessibility issues in real-time. But while the buzzword changed, the fundamental technology hasn’t.

    The AI Smokescreen

    Labeling a product as an “AI accessibility platform” gives it an air of sophistication. But in many cases, artificial intelligence plays a minimal role—or none at all. Even when developers use AI to detect accessibility issues, it still can’t replace expert human review or hands-on code-level remediation.

    Here’s why that matters:

    • AI can miss context. It may detect that an image lacks alt text but can’t determine if the description is meaningful.
    • AI can’t restructure content. Accessibility isn’t just about fixing what’s visible—it’s also about semantic structure, logical flow, and proper HTML.
    • AI can’t interpret intent. True accessibility requires understanding the purpose of design and interaction elements. That takes human judgment.

    In short, AI might help flag issues, but it can’t fix them at scale with the nuance needed for real-world usability.

    The Real Risks of Relying on Overlays

    Many businesses adopt AI accessibility platform, believing they’re safe from lawsuits. They’re not. In fact, overlays are now being cited in accessibility lawsuits. Plaintiffs and advocacy groups argue that these tools are ineffective and even obstructive.

    The risks include:

    • Legal exposure. Courts have increasingly ruled that overlays do not ensure ADA compliance. Plaintiffs with disabilities have successfully sued companies using these tools.
    • Bad UX for disabled users. Overlays can conflict with screen readers, override user settings, or interfere with native assistive tech.
    • False security. Businesses relying on accessibility widgets might mistakenly believe they’re protected, overlooking critical accessibility issues that thorough audits and remediation would easily identify. In fact, in 2024 alone, 1,023 companies using accessibility widgets on their websites faced lawsuits.

    What Real Accessibility Looks Like

    True digital accessibility is not a checkbox or a plugin. It’s a commitment to inclusivity that starts in your codebase. That means:

    • Semantic HTML structure
    • Meaningful alt text
    • Keyboard navigability
    • Proper ARIA roles
    • Logical content order
    • Form labels and error identification

    These elements can’t be patched with JavaScript after the fact. They have to be built into the foundation of your site.

    Expert-Led Accessibility Works

    This is where companies like 216digital come in. Unlike overlay vendors, 216digital doesn’t promise overnight compliance. Instead, they deliver code-based accessibility services rooted in real expertise.

    Their process includes:

    • Manual audits by accessibility professionals
    • Comprehensive WCAG testing across devices and assistive technologies
    • Remediation services that fix issues in your site’s actual code
    • Ongoing support to maintain compliance over time

    This approach not only improves accessibility for users with disabilities but also strengthens your brand, SEO, and legal compliance.

    Don’t Fall for AI Accessibility Platform

    Rebranding overlays as “AI accessibility platforms” is a clever marketing move. But it doesn’t make them more effective. Businesses need to look past the buzzwords and focus on what truly matters: building accessible websites that work for real people.

    Overlays offer a temporary illusion of compliance. But for lasting accessibility, legal protection, and a genuinely inclusive user experience, expert-led, code-based solutions are the only path forward.


    If you’re serious about accessibility, skip the overlay. Choose real remediation. Choose a partner like 216digital who understands that accessibility isn’t just a feature—it’s a foundation.

    Start by filling out the contact form below to schedule your complimentary ADA briefing with 216digital today.

    Greg McNeil

    April 2, 2025
    Legal Compliance
    Accessibility, Ai and Overlay Widgets, AI-driven accessibility, Overlay, WCAG, Web Accessibility, Widgets
  • How to Improve UX for Cognitive Disabilities

    Cognitive disabilities can significantly influence how people explore and interpret online information. In many cases, individuals struggle to process, remember, or make sense of digital content unless it is designed with clarity in mind. For example, someone on the autism spectrum might need a consistent and distraction-free interface, while a person with dyslexia could have trouble reading dense paragraphs of text.

    Thinking about these needs right from the start of the design process can make your website more inclusive for everyone. Improving usability for people with cognitive disabilities is not only the right thing to do—it also helps you meet legal requirements like the Americans with Disabilities Act (ADA). Plus, it can boost your business by opening your site to a broader audience, leading to higher user satisfaction and stronger customer loyalty.

    Our goal in this article is to outline practical tips that help web designers, developers, and content creators build better experiences for users with cognitive disabilities. Let’s begin by exploring the challenges these users often face.

    What Are Cognitive Disabilities, and Who Do They Affect?

    Cognitive disabilities are conditions that affect how a person processes, remembers, or understands information. They can take many different forms, from difficulties in reading and language comprehension to struggles with focus, memory, or problem-solving. Although each individual experiences these conditions differently, thoughtful design can make a significant difference in how they interact with digital platforms.

    Conditions to Keep in Mind

    • Autism Spectrum Disorder (ASD): Sensitive to sensory overload, prefers predictable layouts and calm environments.
    • Dyslexia: Trouble reading and decoding words—clear fonts and layouts help a lot.
    • ADHD: Easily distracted, especially on cluttered or busy websites.
    • Dyscalculia: Difficulty working with numbers and completing financial tasks.
    • Low Literacy: Struggles with reading complex or technical language.
    • Short-Term Memory Issues: Finds it hard to follow long, multi-step instructions.

    What Makes the Web Difficult to Use?

    People with cognitive disabilities often face challenges when using digital content. Here are a few examples:

    • Too Much Information: Crowded pages with lots of text or flashing images can feel overwhelming.
    • Hard-to-Read Language: Long words or technical terms may confuse readers.
    • Unclear Instructions: Vague directions can stop someone from completing a task.
    • Tricky Navigation: Menus that change often or aren’t labeled well can make it hard to move around.
    • Time Limits: People with cognitive disabilities may need more time to think or read.

    By understanding these barriers, we can start designing websites that work better for everyone.

    Design That Works: Simple Ways to Improve the Experience

    You don’t need to be an expert to make a difference. Here are some easy ways to help users with cognitive disabilities feel more supported and confident online:

    Clear and Simple Design Helps Users with Cognitive Disabilities

    • Use Descriptive Labels: Clearly label buttons, links, and forms to reduce confusion.
    • Maintain Consistency: Use consistent colors, fonts, and layouts to make your site predictable.
    • Give Control to Users: Avoid auto-playing videos or endless scrolling; let users control animations.
    • Provide Clear Instructions: Highlight required fields and clearly state what’s expected.
    • Avoid Unnecessary Time Limits: Allow users with cognitive disabilities extra time or options to extend limits.
    • Reduce Memory Demands: Enable copy-pasting for information like verification codes.
    • Include Easy Help Options: Offer visible help buttons or live chat support.

    Use Friendly and Simple Language

    • Simplify Your Language: Use short sentences and avoid technical jargon to support users with cognitive disabilities.
    • Write Short, Clear Sentences: Bullet points, short paragraphs, and lists make content easier to understand.
    • Add Visual Aids: Icons, images, and short videos can explain content better.
    • Offer Clear Error Messages: Clearly explain errors and solutions.
    • Keep Terminology Consistent: Use the same words consistently to avoid confusion.
    • Optimize Headings and Links: Use descriptive headings and link texts like “Learn more about cognitive disabilities.”

    Create a Helpful Layout

    • Break Down Tasks: Use steps and progress indicators for complex tasks.
    • Use Clear Headings: Properly tag headings to organize content logically.
    • Include Visual Cues: Highlight important information with bold text or icons, ensuring good color contrast.
    • Use White Space: Space out text and visuals to prevent cognitive overload.
    • Allow Customization: Enable users to adjust font sizes and hide unnecessary content.

    Web Accessibility Testing for Cognitive Disabilities

    Automated Tools Aren’t Enough

    Automated tools are useful for catching technical errors but fall short when it comes to evaluating cognitive accessibility. They often miss confusing content or overwhelming layouts. Still, they’re a great place to start.

    Tools like Google Lighthouse or  WAVE by WebAIM can scan your site for issues such as inconsistent headings, missing form labels, and poor color contrast—factors that contribute to cognitive overload.

    Prioritize User Testing

    Real user feedback is crucial. Invite individuals with various cognitive disabilities to test your website. Use moderated sessions or remote tools like UserZoom, PlaybookUX, or Lookback to gather feedback. Watching how users interact with your site in real time offers insights that no automated scan can provide.

    Commit to Continuous Improvement

    Accessibility is not a one-time task—it requires regular attention and maintenance. Revisit your site routinely and re-test after updates to stay aligned with evolving standards. While automated scanners help flag issues, pairing them with ongoing human review ensures a more complete understanding of your site’s accessibility.

    For long-term support, consider using an accessibility monitoring platform. A service like 216digital’s a11y.radar can help track accessibility over time, spot recurring problems, and support timely updates. Monitoring also provides valuable data to guide improvements and measure progress.

    Keep It Simple, Keep It Kind

    Designing with these challenges in mind is both a moral responsibility and a way to broaden your reach. By reducing cognitive load, simplifying language, and maintaining a well-organized layout, you can create a website that is easier to use and welcoming for people who face challenges with concentration, memory, or reading comprehension.

    Remember that web accessibility is not just a one-time fix but an ongoing journey. Through regular testing, user feedback, and updates, you can keep your site aligned with modern accessibility standards and user expectations.

    For businesses seeking expert guidance on making their digital experiences more accessible, 216digital offers tailored solutions that enhance usability and ensure compliance. By prioritizing users with cognitive disabilities, we foster an online world where everyone feels capable, respected, and included.

    Every small step you take toward making your site more inclusive counts. By learning about best practices, applying user feedback, and reaching out for expert help when needed, you can build platforms that truly welcome and support all people—including those with cognitive disabilities.

    Greg McNeil

    March 31, 2025
    The Benefits of Web Accessibility
    Accessibility, cognitive disabilities, WCAG, Website Accessibility
  • Alt Text: Why Marketing Copy Hurts Accessibility

    Have you ever hovered over an image on a webpage and noticed a small snippet of text appear? That text is called “alt text,” and it plays a powerful role in how people experience your site—especially those who rely on screen readers. Yet it often remains an afterthought. That’s a problem. When handled correctly, it not only helps visually impaired users understand your images, but it can also support your SEO goals. On the other hand, stuffing alt text with keywords or using it as hidden ad space can frustrate visitors and hurt your search rankings.

    In this article, you’ll learn why alternative text matters, how it benefits both accessibility and SEO, and how to write it in a clear, concise, and helpful way rather than a spammy or sales-focused one. Whether you’re a solo entrepreneur, a web developer, or part of a digital marketing team, these principles will help you craft alt text that meets user needs without alienating search engines—or your audience.

    Why Alt Text Matters

    Imagine you’re shopping for a laptop case online, and you can’t see the product images. Screen reader users rely on alt text to “hear” what’s happening in each image, from color to texture. If it is nothing more than “Get the best laptop case here,” that user is left with zero details about the product. They might simply leave for a site that offers the information they need. When you write alt text that clearly states “Black leather laptop case with a zipper and handle,” you empower all customers, including those with visual impairments, to make informed decisions.

    SEO Wins

    Search engines analyze alt text to better understand what each image represents. This can give your site a leg up in search rankings for relevant queries. However, algorithms have grown smart enough to recognize keyword-stuffed or spammy text. If your alt text reads like a desperate attempt to shoehorn “laptop case” 10 times, you might do more harm than good. Concise, descriptive text helps Google and other search engines match your site with the people who genuinely want to find your products.

    Common Alt Text Pitfalls

    Keyword Overuse

    It can be tempting to sneak in extra keywords to boost SEO. But endless repetition—like “car seat protector, seat protector for cars, vinyl seat protector”—makes the text clunky and unhelpful. Search algorithms can detect spammy patterns, and users who rely on screen readers will find the repetition tedious or confusing.

    Marketing Copy Disguised as Descriptions

    Some site owners treat alt text fields as free ad space, writing something like:

    “Our top-selling leather laptop case, now 20% off! Don’t miss this exclusive deal—buy today!“

    While it may read like a catchy tagline, it doesn’t describe the image. A screen reader user learns nothing about color, texture, or design. Plus, Google doesn’t benefit from vague promotional language and might even flag your page as low-quality.

    Empty or Missing Alt Text

    Perhaps the biggest mistake is neglecting alt text entirely. In that case, a screen reader user hears nothing—just empty space—making it impossible to engage with or understand the image. If a product image is critical to your sales, that’s a huge missed opportunity.

    Repeating “Image of”

    Screen readers already announce that an element is an image. If your alt text says “Image of a black laptop case,” it’s redundant. Jump straight to the essential details: “Black leather laptop case with a zipper and handle.”

    Writing Alt Text the Right Way

    Focus on Real Descriptions

    The primary function of alt text is to describe the image so someone can visualize it through words. For a black vinyl car seat protector, a simple yet complete phrase might be:

    “Black vinyl seat protector on the driver’s seat with a zippered pocket.”

    This gives useful details while remaining concise—no filler like “best seat protector,” no repeated keywords, and no promotional language.

    Keep It Concise Yet Informative

    Alt text generally doesn’t need to be more than one or two short sentences. Offer key details without overwhelming the user. For a laptop case, mentioning the color, material, and whether it has a handle or zipper is usually enough. Screen reader users just need the essentials to identify or comprehend the image.

    Context Is Important

    If the image has a functional role—like a button or a link—clarify that. For instance, if users click an image to add a product to their cart:

    “Add to cart button for black vinyl seat protector”

    This way, a screen reader announces the function, not just the object in the image.

    Skip Redundant Phrases

    Screen readers typically announce that an element is an image, so writing “Image of” or “Graphic showing” is unnecessary. Go straight into the description. It keeps your text short and saves valuable time for the user.

    The Real-World Impact of Bad Alt Text

    Frustrating Users

    When alt text is stuffed with marketing copy or random keywords, it becomes meaningless for users with visual impairments. They hear a repetitive sales pitch instead of valuable information. This frustration often leads them to abandon your site, which hurts your brand image—and your bottom line.

    Possible Legal Ramifications

    In an era of heightened focus on digital accessibility, businesses risk legal consequences by not meeting basic standards. Some organizations have faced lawsuits for failing to include alt text. While legal outcomes vary by location and industry, it’s best to be proactive.

    Lower Search Engine Rankings

    Search engines want to display content that offers value. If your alt text is obviously spammy or unhelpful, algorithms may penalize your pages or push them further down the results. A high bounce rate—where users leave quickly due to poor user experience—also signals to Google that your site isn’t meeting visitor needs.

    Practical Steps to Improve Your Alt Text

    Conduct an Alt Text Audit

    Start by reviewing your site for missing or poor-quality alt text. Tools like the WAVE Web Accessibility Evaluation Tool highlight potential issues. Many SEO platforms also include site audits that can reveal duplicated alternative text text or keyword stuffing.

    Leverage AI Judiciously

    AI can be a lifesaver if you have thousands of product images. Tools like Google Vision offer automated descriptions, but they’re not always accurate. AI might misidentify colors or add superfluous words, so always review automatically generated alt text for accuracy and clarity.

    Follow Recognized Guidelines

    The Web Content Accessibility Guidelines (WCAG) provide standardized advice on writing effective alternative. Aim to:

    • Describe the image’s important details.
    • Keep it concise.
    • Skip filler words like “picture of.”
    • Use empty alt text (alt=" ") for purely decorative images that don’t add information.

    Test with Real Users

    Whenever possible, invite screen reader users to test your site. No automated tool can replace real feedback from people who use assistive technology daily. They’ll quickly tell you if your alt text is too vague, too repetitive, or missing crucial details. Their firsthand insights can highlight any confusion or gaps.

    Best Practices at a Glance

    • Prioritize clarity: Let users know exactly what they’re “seeing” through your words.
    • Stick to relevant details: Think color, material, function, or context—not ad slogans.
    • Limit keywords: A single, well-placed keyword can assist SEO. Overuse can sabotage it.
    • Adapt to the image: Product angles differ, so describe each image’s unique perspective.
    • Check surrounding text: If “black laptop case” appears in the product name next to the image, you may not need to repeat it in the alt text.

    Conclusion

    In today’s competitive online environment, you can’t afford to overlook the importance of alt text. A single line of well-chosen words can be the difference between an inclusive, intuitive user experience and a site that feels incomplete to a significant segment of your audience. By writing concise, descriptive alt text—free from keyword stuffing and promotional fluff—you create a more welcoming website and help search engines better understand your content.

    If you’re ready to enhance your site’s accessibility while protecting its SEO standing, consider partnering with 216digital. We’ll help you fine-tune your alt text (and the rest of your site) so that every visitor, whether they see your images or hear them described, gets the information they need. Embracing accessibility and clarity isn’t just the right thing to do—it’s also a savvy move for your online presence.

    Greg McNeil

    March 28, 2025
    The Benefits of Web Accessibility
    Accessibility, Alt text, How-to, Image Alt Text, Marketing, SEO, WCAG, Website Accessibility
  • How WCAG 1.3.1 Supports Cognitive Disabilities

    Have you ever landed on a website where everything feels jumbled and disorganized? You’re left scrolling and clicking aimlessly, struggling to find exactly what you’re looking for. While that’s frustrating for anyone, imagine how overwhelming it can be for people who live with cognitive disabilities—conditions that impact concentration, memory, and decision-making.

    That’s exactly why WCAG 1.3.1 exists—to help make sure your website’s information is structured clearly enough for everyone, including those using assistive technologies, to understand it. WCAG 1.3.1 ensures your site’s headings, labels, lists, and content flow are similarly clear, logical, and user-friendly.

    Considering more than 10% of U.S. adults experience cognitive disabilities, overlooking these details can unintentionally exclude a significant audience from fully engaging with your site. By understanding and applying WCAG 1.3.1, you’ll create a digital space that feels welcoming and intuitive for everyone—no matter how they access your content.

    What Is WCAG Success Criterion 1.3.1?

    WCAG 1.3.1 is part of the Web Content Accessibility Guidelines (WCAG) 2.0 at Level A, falling under the “Perceivable” category. If that sounds a bit abstract, think of it like sorting a stack of papers into clearly labeled folders. Without labels or folders, everything’s just a heap of documents. That’s no fun for anyone—especially when you’re in a rush to find something specific.

    In web terms, WCAG 1.3.1 means your headings, lists, and form labels should make sense both visually and in the background code. This way, a screen reader can “see” the right order of information. If you’re only styling text to make it bold or bigger instead of using proper headings, you might be leaving people who rely on assistive technology in the dark.

    A well-structured site is like a neatly organized book: each section has a clear title, bullet points highlight the big ideas, and you don’t have to guess where to look next.

    But here’s the important part: WCAG 1.3.1 goes beyond just how things look. It ensures that the underlying relationships in your content—like which label belongs to which form field—are crystal clear to anyone using a screen reader or navigating with a keyboard. It’s basically an invitation for everyone to participate comfortably, no matter what tools they use to browse.

    How WCAG 1.3.1 Supports Individuals with Cognitive Disabilities

    Before diving into specific tips, let’s talk a bit about what cognitive disabilities actually are. These cover a wide range of challenges with attention, memory, problem-solving, and more. Here are a few common examples, along with how WCAG 1.3.1 makes their digital lives easier:

    ADHD (Attention Deficit Hyperactivity Disorder)

    People with ADHD might find it really tough to focus if a page is cluttered or if the layout changes all the time. Too many pop-ups, ads, or random bold headings can be a nightmare.

    By keeping a consistent layout, using proper headings, and breaking text into smaller chunks, you give users with ADHD fewer distractions so they can quickly find what they need.

    Autism Spectrum Disorder (ASD)

    Some individuals on the autism spectrum thrive on predictability. Sudden layout changes or bright, blinking ads can cause stress or confusion.

    Predictable navigation, clearly marked headings, and removing “visual clutter” create a smoother, calmer experience. When you group information logically, it’s like giving users a map that helps them explore your site at their own pace.

    Dyslexia

    Large blocks of unbroken text can be overwhelming for someone with dyslexia. Inconsistent fonts or formatting can make reading even harder.

    Clear headings, logical order, and bullet points break down the content into manageable pieces. This lets readers focus on one idea at a time instead of getting lost in a long wall of text.

    Remember, WCAG 1.3.1 isn’t just a fancy acronym. It’s a set of principles that tell you how to code and structure your site so people with various cognitive disabilities—and really, all people—can find what they’re looking for without extra stress.

    Best Practices to Implement WCAG 1.3.1

    Use Proper HTML Markup

    • Headings (<h1> to <h6>): Mark each section appropriately. It’s like having chapters and sub-chapters in a well-organized book.
    • Lists (<ul>, <ol>, <li>): Want to highlight key points or steps in a process? Use real list tags. These help people scan for main ideas.
    • Tables (<th>, <caption>): If you share data, make sure tables have clear headers, so screen readers can point out each column accurately.
    • Form Labels (<label> for <input>): Even a small tweak—like changing “Email” to “Email Address”—can help a lot.

    Make Labels and Associations Meaningful

    • Descriptive Form Labels: Be specific. “Name” could mean first name, last name, or both. “Full Name” is clearer and reduces guesswork for users who rely on assistive tools.
    • Grouping Related Form Elements: If you’re asking for billing and shipping information, use <fieldset> and <legend> to separate them. It’s like labeling two different drawers in the same cabinet.

    Keep a Logical Reading Order

    • Match Visual and Code Order: If your page appears in a certain order visually, make sure the code follows that same flow. That way, screen readers read the content in the correct sequence.
    • Avoid Layout Tables: Using tables to position content might scramble the reading order for assistive technologies. Stick to headings, sections, and CSS for layout.
    • Check CSS: Sometimes, fancy layouts shift elements around so that a screen reader says one thing while you’re visually seeing something else.

    Allow Alternative Navigation Methods

    • Use ARIA Landmarks: Elements like <nav>, <main>, and <aside> tell assistive tools what each section is for.
    • Keyboard Accessibility: Make sure users can reach all buttons and links by using the Tab key. Some folks don’t or can’t use a mouse.

    Common Mistakes to Watch Out For

    Depending on Style Instead of Structure

    For instance, using large bold text to indicate a heading but never actually marking it with <h2> or <h3>.

    Overloading with Unstructured Content

    Huge paragraphs with no headings, lists, or visual breaks can make reading a challenge for anyone, let alone someone with a cognitive disability.

    Skipping Testing

    Even if your code looks good, testing with screen readers or keyboard-only setups can reveal hidden problems. If possible, invite real users with disabilities to test your site and share feedback.

    Better Structure Means Better Accessibility

    When you boil it all down, WCAG 1.3.1 is about one key idea: making your content easy to understand and navigate. By using proper headings, clear labels, and logical order, you’re welcoming people with ADHD, ASD, dyslexia, and other cognitive disabilities into a space where they can comfortably engage with your content. And really, that’s a win for everyone. A well-organized site helps users who don’t have disabilities, too, because it’s simply easier to use.

    If you want to stay ahead in the accessibility world, WCAG 1.3.1 is a great place to start. It doesn’t have to be a big, daunting project, either. Sometimes, small changes—like adding more headings or re-labeling form fields—can make a huge difference in someone’s online experience.

    If you’re ready to optimize your site’s structure for everyone’s benefit, 216digital can guide you through each step. Our team will help you make sure your site meets WCAG 1.3.1 standards without losing any of your own unique style or branding.

    Greg McNeil

    March 26, 2025
    WCAG Compliance
    Accessibility, WCAG, WCAG Compliance, WCAG conformance, Web Accessibility
  • What Is Audio Description?

    Imagine trying to enjoy a movie when you can’t actually see what’s on the screen. Suddenly, a huge portion of the story—communicated by the actors’ gestures, the set design, and other visual elements—becomes almost impossible to follow. This is where audio description comes in.

    For people who are blind or have low vision, audio description is a vital tool that helps them understand what is happening on screen. It turns visual information—like who is walking, what they are wearing, and how they move—into words that fill in the gaps left by dialogue alone. By including audio descriptions, developers can help build a more inclusive internet that meets everyone’s needs.

    What Is Audio Description?

    Audio description (AD) is defined as “the verbal depiction of key visual elements in media and live productions.” It is a spoken narration that explains what viewers would normally learn from sight alone. AD covers facial expressions, important movements, scene changes, costumes, and on-screen text. Think of AD as the spoken equivalent of alt text for images. Just like alt text describes a picture’s contents when you can’t see it, audio description tells you what is happening visually when you are unable to follow by sight.

    Because so many key story elements are conveyed without dialogue, AD ensures blind or low-vision users are not missing out. For instance, a character might make a worried face or show a letter to another actor without saying anything. Without words describing these details, viewers may lose track of the story. That is why this accessibility measure is so important—not just for visual comprehension, but also for equal participation in popular culture.

    How Is Audio Description Created?

    Creating audio descriptions is both an art and a science. It calls for careful planning and precision so the narration enriches the original content without interrupting dialogue or other important sounds. In general, there are two main steps: writing the script and voicing the narration.

    Writing the Script

    A trained describer, or sometimes an automated tool, watches the content and notes crucial visual elements that are not otherwise explained. This includes body language, set design, and even text on signs. A human writer can craft a highly accurate script, but some creators use AI-generated drafts as a starting point. A hybrid approach—AI plus human editing—can offer speed and cost benefits while maintaining quality. Once the script is ready, it is carefully timed to fit into breaks between lines of dialogue or music cues.

    Voicing the Description

    The next step is to record the narration. Human-voiced AD typically uses professional voice actors who can deliver the right tone and clarity. An alternative is synthesized speech, where a computer-generated voice reads the script. This can be faster and cheaper but might lack the warmth and nuance a human can provide. After recording, an audio engineer mixes the new narration with the existing soundtrack. Quality assurance is essential: the final version must be clear, accurate, and properly timed so it helps the viewer without overwhelming the original audio. Many organizations also test the finished product with actual users to confirm it meets their needs.

    How Is Audio Description Published?

    When it comes to publishing audio descriptions online, developers have a variety of technical approaches:

    • User-Selectable Audio Track: Many streaming services and video players provide a separate track that includes AD, often referred to as a Secondary Audio Program (SAP).
    • Pre-Mixed Versions: Sometimes, the AD is integrated directly into the main audio track, so every listener hears the narration by default.
    • Extended or Integrated Descriptive Audio: In content with rapid action, an extended track may pause or slow the video to allow sufficient time for detailed narration.
    • Separate Files on Streaming Platforms: Services like Netflix, Disney+, and Amazon Prime frequently offer multiple audio versions, including AD, which viewers can select. Physical media (DVDs, Blu-rays) often include these options too.
    • Mobile Apps and Live Performances: Apps can synchronize real-time narration with a live show or museum exhibit, allowing users to hear descriptions without disturbing others.
    • Text-Based Alternatives: If adding audio tracks isn’t feasible, a WebVTT description track can be paired with a screen reader to deliver the same information through speech.

    Benefits of Audio Description

    While the primary users of this feature are people who are blind or have low vision, there are many others who benefit. Students who like to listen to content while taking notes, commuters who cannot watch a screen, and people who multitask all gain from this practice. Even individuals seated far from a display or those preferring a more multi-sensory viewing experience can find it helpful.

    For content creators, adding audio descriptions can grow their audience and boost engagement. Accessibility also supports legal compliance in many regions, protecting organizations from potential lawsuits or fines. Beyond that, it improves a brand’s reputation by demonstrating care for all viewers. Some producers have even seen gains in search engine optimization (SEO) when they create written scripts or transcriptions as part of the process, which can lead to better discoverability of their content online.

    Alternative to Audio Description

    In some cases, offering audio descriptions may not be possible or practical due to limited budgets, time constraints, or technical hurdles. Still, there are alternatives that can help ensure some level of accessibility:

    • Descriptive Transcripts: A transcript that includes not just dialogue, but also details on the visuals. This gives readers enough information to follow the narrative independently.
    • Captions with Added Context: Although captions are mostly designed for viewers who are deaf or hard of hearing, they can be adjusted to include simple notes like “[John grins]” or “[Mary enters the room],” aiding those who need more visual context.
    • Embedded Descriptions in Dialogue: Some creators write scripts that naturally mention key visuals, such as, “Look at that bright red balloon floating into the clear sky!” This type of embedded language can fill in some gaps without a formal AD track.
    • Assistive Technology Integration: Proper use of HTML, ARIA labels, and structured content can also help screen readers convey visual information more effectively.
    • Live Describer Services: For virtual events or video calls, a live describer can offer on-the-fly narration. This can be a good choice if you cannot embed pre-recorded descriptions in the media.

    Why Audio Description Is Worth Prioritizing

    At its heart, accessibility is about recognizing each person’s perspective. When web developers and content creators integrate audio descriptions into their videos, they do more than fulfill legal requirements: they make a statement that everyone belongs. By adding thoughtful narration, you help paint the full picture for anyone who can’t see it, broadening your audience and enriching the viewing experience for all. Even small improvements can bring about major changes in how people engage with your content.

    Collaborating with experts, like the team at 216digital, can guide you through each step, from scripting to publishing. In the end, it isn’t just another feature—it’s a powerful bridge to inclusivity, ensuring nobody is left out of the story.

    Greg McNeil

    March 25, 2025
    How-to Guides, WCAG Compliance
    audio description, captions, videos and audio content, WCAG, WCAG conformance
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