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  • Ease Into Motion: Smarter Animation Accessibility

    Imagine clicking into a website and being hit with swirling graphics, sliding panels, or a bouncing button that just won’t stop. For many people, that kind of animation isn’t just annoying—it’s physically harmful. Dizziness. Nausea. Migraines. Disorientation. For users with motion sensitivity, these effects are all too common.

    As developers, we love using motion to make our interfaces feel alive. But when it comes to animation accessibility, we need to be just as thoughtful about who we’re designing for. Great UI isn’t just beautiful—it’s inclusive. And making motion safer doesn’t mean removing it altogether. It just means giving people control.

    This guide breaks down what you need to know about motion sensitivity, how to comply with the Web Content Accessibility Guidelines (WCAG), and how to build user-friendly animation for your projects using CSS, JavaScript, and real-world techniques.

    Who’s Affected by Motion—and Why It Matters

    Motion sensitivity happens when animations or transitions trigger unpleasant physical reactions. This might include nausea, vertigo, blurry vision, headaches, or even migraines. It’s especially common for people with:

    • Vestibular disorders
    • Autism spectrum disorder
    • ADHD
    • Epilepsy

    In fact, over 35% of adults experience some kind of vestibular dysfunction by age 40. That’s not a small edge case—it’s a significant part of your user base.

    The Trouble With Flashing and Distractions

    Animations can also cause cognitive overload. Users with ADHD or processing differences may find it hard to stay focused when elements are constantly moving. Looping carousels or animated background transitions can pull attention away from the main content or calls to action.

    And then there’s photosensitive epilepsy. About 3% of people with epilepsy can have seizures triggered by flashing lights—especially red-on-black or high-contrast flickers. That’s why WCAG has strict guidelines around flash frequency.

    WCAG and Animation Accessibility: What to Follow

    Before diving into the specifics, it’s important to understand that these aren’t arbitrary rules—they exist to protect people. Animation accessibility is a fundamental part of inclusive design, and these guidelines offer a framework that helps you avoid unintentional harm.

    Key Guidelines

    • 2.2.2 – Pause, Stop, Hide: Any moving content that starts automatically must have a clear way to pause or hide it, unless the motion is essential.
    • 2.3.1 – Three Flashes or Below Threshold: Avoid flashing more than 3 times per second.
    • 2.3.3 – Animation from Interactions: If your animation happens because someone clicked, scrolled, or hovered—it still needs to be safe and optional.

    How to Apply These Guidelines

    • Don’t loop animations forever.
    • Offer controls to pause or stop motion.
    • Never rely on animation alone to convey important info—back it up with text or icons.

    Animation accessibility is about making sure motion adds value without harm.

    Using CSS to Respect Motion Preferences

    What Is @prefers-reduced-motion?

    This media query checks whether a user has asked for less motion in their operating system:

    @media (prefers-reduced-motion: reduce) {
      * {
        animation: none !important;
        transition: none !important;
      }
    }

    If users toggle Reduce motion in macOS, iOS, Windows, Android, or Linux, they’ll instantly get a calmer experience.

    Design Strategies

    • Remove parallax scroll and large translations.
    • Swap animated GIFs with a static frame or CSS background-image.
    • Tone down fades and slides—transitions shorter than 250 ms are usually fine.
    • Provide fallbacks that still communicate state changes (e.g., use color or underline instead of a shake animation to signal “invalid input”).

    Giving Users Control With JavaScript

    Even if someone’s system doesn’t request reduced motion, they should still have a choice. Here’s a simple example:

    <button id="toggle-motion">Toggle motion</button>
    <script>
      document.getElementById('toggle-motion').addEventListener('click', () => {
        document.body.classList.toggle('reduce-motion');
        localStorage.setItem('reduceMotion', document.body.classList.contains('reduce-motion'));
      });
      // Persist preference between visits
      if (localStorage.getItem('reduceMotion') === 'true') {
        document.body.classList.add('reduce-motion');
      }
    </script>

    Then, in your CSS:

    .reduce-motion * {
      animation: none !important;
      transition: none !important;
    }

    Let users decide what works for them. Animation accessibility is about empowerment.

    Pause on Hover or Interaction

    You can also pause motion when someone hovers or focuses:

    @keyframes spin { to { transform: rotate(360deg); } }
    .loader {
      animation: spin 1.5s linear infinite;
    }
    .loader:hover,
    .loader:focus-visible {
      animation-play-state: paused;
    }

    This small touch gives users breathing room without turning off design completely.

    Progressive Enhancement: Accessibility First

    Start safe, layer on flair. Treat the reduced‑motion version as the baseline and add richer animation only if the user hasn’t opted out. This progressive‑enhancement approach prevents regressions—future devs won’t accidentally forget animation accessibility because the “accessible” state is the default.

    /* Base styles: minimal motion */
    .button {
      transition: background-color 150ms ease-in;
    }
    /* Only animate if motion is OK */
    @media (prefers-reduced-motion: no-preference) {
      .button:hover {
        transform: translateY(-2px);
      }
    }

    You can combine media features to catch multiple needs:

    @media (prefers-reduced-motion: reduce) and (prefers-contrast: high) {
      /* Ultra-accessible styles */
    }

    Performance & UX Benefits of Reducing Motion

    • Battery & CPU savings on low‑power devices (less layout thrashing, fewer GPU layers).
    • A cleaner interface helps all users focus on content and calls to action.
    • Lower cognitive load means faster task success—key in e‑commerce checkouts or complex forms.

    When stakeholders balk at “turning off the fun stuff,” show how reduced motion often speeds up perceived performance and increases conversions.

    Testing for Motion Accessibility

    You don’t need to eliminate all animation—you just need to know when and where it matters.

    Use Tools Like:

    • PEAT (Photosensitive Epilepsy Analysis Tool): Checks flash frequency and contrast against seizure‑safe limits.
    • WAVE: Flags continuous animations and missing pause controls.
    • Google Lighthouse: Includes audits for @prefers-reduced-motion.
    • Manual Device Testing: Turn on Reduce motion in the OS and navigate your site—does anything still move?

    Combine automated scans with human walkthroughs—especially for pages heavy on micro‑interactions. Ask testers with vestibular or cognitive disabilities for feedback if possible.

    Responsible Animation Is Good UX

    Animation accessibility isn’t about banning creativity. It’s about respecting user choice, following WCAG, and providing explicit opt‑ins or opt‑outs. When you honor @prefers-reduced-motion, add site‑level toggles, and keep flashes below seizure thresholds, you deliver the best of both worlds: engaging motion for those who love it and a calm, usable experience for those who don’t.

    Need a quick check on your motion strategy—or a deep dive into ADA compliance across your entire front end? Schedule a personalized accessibility briefing with the team at 216digital. We’ll help you uncover hidden risks, refine your animation patterns, and build inclusive experiences that look amazing and feel great for everyone.

    Let’s create motion that moves people—in the right way.

    Greg McNeil

    May 21, 2025
    How-to Guides, WCAG Compliance
    Accessibility, animation, How-to, motion, WCAG, Web Accessibility
  • Color Contrast That Pops: Accessibility in Every Shade

    Color is one of the most powerful tools in a designer’s toolkit—but without the right contrast, even the most beautiful interface can become unreadable. For users with low vision or color blindness, low contrast isn’t just inconvenient—it can make content completely inaccessible. And while most developers know the basics of accessible design, color contrast often slips through the cracks when brand guidelines or fast-moving deadlines take over.

    This article isn’t a beginner’s primer—it’s a hands-on guide for developers who already know what WCAG is but want smarter, more practical ways to apply color contrast in real projects. From testing tools to design techniques to working with brand colors, we’ll cover how to create experiences that look sharp, function well, and work for everyone.

    Understanding Color Perception and Its Impact on Accessibility

    To build truly inclusive designs, it helps to understand how users perceive color in the first place. The human eye detects color based on hue (the type of color), saturation (how strong it appears), and lightness (how bright or dark it is). This is where the HSL (Hue, Saturation, Lightness) model becomes useful—it mirrors how people actually experience color and helps designers assess contrast more accurately.

    Now, pair that with accessibility data. Around 300 million people worldwide live with color blindness, and another 253 million have low vision. That’s not a small edge case—it’s a significant portion of your audience. For these users, poor color contrast can turn buttons, labels, and links into frustrating puzzles. A green button on a gray background might seem fine to a fully sighted user, but it can disappear entirely for someone with red-green color deficiency.

    By considering how color vision deficiencies affect perception, developers can make smarter choices—ones that improve usability for everyone without drastically changing their design.

    WCAG Guidelines on Color Contrast

    To guide these decisions, the Web Content Accessibility Guidelines (WCAG) lay out specific requirements. For Level AA compliance, normal text must have a color contrast ratio of at least 4.5:1. Large text—defined as 18pt or 14pt bold—can meet a slightly lower bar of 3:1. If you’re aiming for AAA (which is more stringent), the numbers jump to 7:1 and 4.5:1, respectively.

    But contrast isn’t just about text. It also applies to non-text elements like icons, buttons, graphs, and interactive controls. These need to be distinguishable too, especially for users navigating with limited vision or screen magnifiers.

    That said, not everything falls under these rules. Logos and purely decorative graphics are exempt. This makes room for brand expression, but it also challenges teams to strike the right balance: How do you honor brand colors without sacrificing clarity? The good news is that small adjustments can go a long way.

    Tools and Techniques for Evaluating Color Contrast

    So how do you check if your contrast choices meet the mark? Fortunately, there’s a wide range of tools designed to make this easy—no guesswork required.

    Online contrast checkers are a great place to start:

    • WebAIM Contrast Checker is fast and simple—just plug in your colors and get a pass/fail result.
    • TPGi’s Colour Contrast Analyser lets you test live screen elements with an eyedropper tool.
    • Coolors Contrast Checker is especially helpful when working within a palette—it gives instant feedback as you test combinations.

    To take your testing further, browser extensions can simulate what your site looks like to users with different types of color blindness:

    • Colorblindly and Dalton show you how your design holds up for users with vision deficiencies.
    • Color Enhancer for Chrome allows you to customize and tweak colors directly in the browser.

    For those who prefer working within browser developer tools, Chrome DevTools offers built-in accessibility checks. You can inspect elements, see real-time color contrast ratios, and even simulate vision impairments. Pair that with media queries like @prefers-color-scheme or @prefers-contrast, and you’ll be ready to serve more inclusive experiences automatically—based on a user’s own system settings.

    Best Practices for Implementing Accessible Color Contrast

    Once you’ve got the right tools, the next step is applying best practices to your design and development process.

    Start by designing with accessibility in mind from the beginning. Don’t rely on color alone to convey meaning. Pair colors with icons, patterns, or text labels—so if a user can’t see the red “error” outline, they can still read the “required field” message.

    Next, build testing into your workflow. Just like you check for responsive breakpoints or load time, checking for color contrast should be routine. Use automated tests, then follow up with human feedback to catch edge cases tools might miss.

    Also, remember to document your choices. A clear, shared record of approved color combinations and contrast ratios will help your team stay consistent across projects. Whether it’s a design system in Figma or internal guidelines in Notion, this documentation keeps accessibility top of mind for everyone involved.

    The Role of Browser Extensions in User Accessibility

    While developers work hard to build accessible designs, many users also rely on their own tools to improve visibility. Browser extensions like Colorblindly and Dalton allow users to adjust or simulate colors in a way that meets their personal needs.

    It’s important to remember that just because users can adjust colors, doesn’t mean developers shouldn’t strive for accessible defaults. By ensuring strong color contrast from the start, you make life easier for everyone—and reduce the need for users to rely on workarounds.

    Plus, by understanding how these tools work, developers can better anticipate what users experience and design with greater empathy.

    Balancing Brand Identity with Accessibility

    Now comes the tough part—color contrast often butts heads with brand design. Changing a brand’s color palette can feel like touching sacred ground. But here’s the thing: contrast issues can usually be fixed with minor adjustments.

    Sometimes it’s as easy as tweaking brightness or adding a subtle border. Instead of throwing out your palette, consider enhancing it. You might slightly darken a background color, lighten the text, or add supporting visuals that boost readability. Your core colors stay intact—just optimized for accessibility.

    And don’t worry—accessibility lawsuits are rarely about brand color alone. They’re about whether people can actually use your site. Keeping that goal in focus will help guide the right compromises.

    Final Shades of Wisdom

    At its core, color contrast is about communication. It makes your message easier to read, your interface easier to use, and your site more welcoming to everyone—regardless of how they see the world.

    With a solid grasp of the WCAG guidelines, the right tools in your toolkit, and smart design strategies, it’s entirely possible to meet accessibility goals without sacrificing visual style. Make contrast checks part of your process, revisit your palette with intention, and bring your team along with documentation and testing habits.

    And if you’re not sure where to start or want a second opinion, schedule a quick ADA compliance briefing with 216digital. We’ll help you uncover any color contrast issues hiding in plain sight—and map out a path toward a more inclusive, accessible web.

    Greg McNeil

    May 20, 2025
    How-to Guides, WCAG Compliance
    Accessibility, color contrast, WCAG, WCAG 2.1, WCAG Compliance, WCAG conformance, Web Accessibility
  • Is WCAG Certification Possible?

    Many businesses are on the hunt for something called “WCAG certification”—a stamp of approval to show their site is accessible. But is that even a real thing?

    The Web Content Accessibility Guidelines (WCAG) are the widely accepted standard for creating accessible digital content. These guidelines help ensure websites, apps, and digital tools work for everyone—including people with disabilities. But here’s the catch: there’s no such thing as official WCAG certification. That doesn’t mean you’re out of luck, though.

    In this article, we’ll unpack what WCAG really is, why it matters, and what practical steps you can take to prove your accessibility commitment—without chasing a non-existent certificate.

    What Is WCAG — and Why It Matters

    WCAG is a set of accessibility guidelines created by a group called the World Wide Web Consortium (W3C). It’s been updated over the years—versions 2.0, 2.1, and 2.2 are already in use, and a new draft version (WCAG 3.0) is in the works.

    The guidelines are built on four main principles:

    • Perceivable: Can people see, hear, or otherwise access your content?
    • Operable: Can users interact with it, like using a keyboard or voice commands?
    • Understandable: Is your site’s content and layout easy to follow?
    • Robust: Will your site work across different devices, browsers, and assistive tech?

    These principles help you build a better experience for everyone. And with around 1 in 4 Americans living with a disability, accessibility isn’t a niche issue—it’s a core part of serving your audience.

    Can You Get WCAG Certified? (No — and Here’s Why)

    Let’s make it simple: WCAG certification does not exist in any official form. The W3C—the organization behind WCAG—doesn’t issue certificates to websites or developers. So if someone tells you they can give you a WCAG certificate, that’s a red flag.

    Here’s what does exist:

    • WCAG Conformance: This means your website meets specific WCAG success criteria.
    • Audit Reports: Accessibility experts can review your site and document its strengths and weaknesses.
    • Professional Credentials: Individuals can take training and exams to show they understand accessibility standards.

    What you can’t get is an “official” WCAG certification from any governing body. The W3C has actually decided not to create a certification program at all, stating that a formal seal could do more harm than good. So any so-called “WCAG certificate” should be treated carefully—think of it more as “we followed WCAG and have evidence” rather than a license or badge.

    Why the Idea of Certification Still Matters

    Even though WCAG certification isn’t real, the need to show good faith—especially during legal challenges—is very real.

    If your site faces an ADA accessibility complaint, a detailed audit report or a public accessibility statement can help. It won’t guarantee immunity, but it may:

    • Shorten legal negotiations
    • Lower settlement demands
    • Show that you’re actively working on improvements

    Most lawsuits under the Americans with Disabilities Act (ADA) focus on fixing the problem (not financial damages at the federal level), but state laws like California’s Unruh Act can make things much more expensive. In some cases, businesses may face penalties of $4,000 per violation—per user session.

    Many businesses choose to settle accessibility lawsuits rather than fight in court, with settlements typically ranging from $5,000 to $20,000, and sometimes far more. Proactively documenting your WCAG conformance can reduce those risks and costs.

    What You Can Get Instead: Real Accessibility Certifications

    While your website can’t be WCAG certified, you or your team can earn credentials that demonstrate knowledge of WCAG and broader accessibility concepts. These are well-respected in the field:

    • CPACC – Certified Professional in Accessibility Core Competencies
      Great for content creators, marketers, and generalists. Covers topics like disability types, legal basics, and WCAG principles.
    • WAS – Web Accessibility Specialist
      Tailored for developers and UX designers. Dives deep into the technical side: semantic HTML, ARIA, testing practices.
    • CPWA – Certified Professional in Web Accessibility
      Combines both CPACC and WAS certifications. Ideal for accessibility leads or those overseeing compliance efforts.

    These certifications don’t claim to be WCAG certification, but they do show your commitment to accessibility expertise.

    Real Accessibility Is About Practical Action

    Certifications help—but they’re not a shortcut. To build and maintain an accessible site, focus on practical, ongoing steps that create real impact.

    Run Regular Accessibility Audits

    You can use tools like WAVE or Lighthouse, but manual testing is essential too. Look for issues like missing labels, broken keyboard navigation, or poor heading structure. Save your reports as documentation in case questions arise later.

    Fix High-Impact Issues First

    Some problems—like missing alt text or contrast issues—pose bigger risks than others. Prioritize known trouble spots.

    Bake Accessibility Into Development

    Make accessibility part of your everyday workflow, not something you tackle at the end. Small habits make a big difference.

    Publish a Public Statement

    Adding an accessibility statement to your website builds trust and shows you’re being transparent and proactive.

    Train Your Content Team

    Every upload matters. A well-meaning update can unintentionally introduce accessibility problems—so make sure everyone’s equipped to do their part.

    Should You Be Chasing WCAG Certification?

    Not exactly. The smarter question is: how do you prove that your site meets WCAG standards?

    Here’s how to show your work:

    • Encourage team members to earn real accessibility credentials like CPACC or WAS.
    • Hire an expert to audit your site and issue a detailed report.
    • Post an accessibility statement on your site that outlines your efforts and future plans.
    • Monitor your site and run regular checks to ensure improvements are sustained.

    And remember: legal risk is growing. Thousands of lawsuits were filed in the past year alone over inaccessible websites. Many target websites that lack basic WCAG conformance.

    Accessibility Partners Can Make the Difference

    Trying to juggle deadlines, legacy code, and legal exposure? Outside help can give you the lift you need. Experienced accessibility partners don’t just run audits—they help you build a sustainable, legally defensible program.

    What expert partners can offer:

    • Full audits, including real-user testing
    • Help fixing accessibility issues
    • Ongoing monitoring to catch new problems
    • Role-specific training for devs, designers, and content teams

    And a key difference? The right partner will never promise fake WCAG certification. They’ll help you build real results.

    You Don’t Need a WCAG Certificate—You Need a Plan

    The idea of WCAG certification sounds comforting—but it’s not real. What is real? Earning your users’ trust by making your site work for everyone.

    When you show that you’ve taken the right steps—training, audits, public transparency—you don’t need a certificate. You’ve already proven your commitment.

    Ready to show your commitment to accessibility the right way?
    Schedule an ADA accessibility briefing with 216digital and see how we help teams maintain long-term WCAG conformance and build more inclusive digital experiences.

    Greg McNeil

    May 14, 2025
    Web Accessibility Training
    Accessibility, WCAG, WCAG Certification, WCAG Compliance, Web Accessibility, web developers, web development
  • Building Trust Through Data Privacy and Accessibility

    Picture this: you’re on a checkout page, ready to buy, when a wall of legal text blocks the button and your screen reader can’t even find the “accept” link. Do you trust that site? Most shoppers don’t—and they bail. Privacy and accessibility shouldn’t be an either-or proposition; handled together, they build instant confidence.

    Too often, users are forced to choose between protecting their personal information and navigating a website with ease. A confusing privacy policy here, an inaccessible cookie banner there—and just like that, trust starts to slip. At their core, data privacy and accessibility both ask the same questions: Are we being clear? Are we giving people control? Are we including everyone? When these two efforts work together, they create a better experience for every user.

    This article explores how to align your site’s approach to data privacy and accessibility, why it matters, and what steps your team can take to build real trust from the very first click.

    Why Data Privacy and Accessibility Align

    Data privacy is about protecting what you learn from your visitors. Accessibility is about making sure they can actually use your website. On the surface, these may seem like different goals, but they share three core principles:

    • Transparency – Tell users what you do.
    • Control – Let them decide how much to share.
    • Inclusion – Make every tool usable.

    When people understand your policies and can reach every corner of your site—whether by mouse, keyboard, or screen reader—they’re more likely to stick around, make purchases, and return again.

    A Quick Primer on U.S. Privacy Rules

    Let’s zoom in for a moment on data privacy laws in the U.S. Several states now give residents clear rights over their data. The California Consumer Privacy Act (CCPA) and its update, the CPRA, let users see, delete, or limit the sale of their personal details. Colorado, Connecticut, Utah, Virginia, and Oregon have passed similar laws.

    Even if your company isn’t based in one of these states, chances are good that someone from those areas is visiting your site. Following the most comprehensive rules isn’t just about compliance—it’s the safest and smartest path forward for your brand.

    What Accessibility Means Online

    Accessibility means ensuring people with visual, hearing, motor, or cognitive disabilities can use your site. The Web Content Accessibility Guidelines (WCAG) spell out how to do this, with best practices like:

    • Keyboard navigation
    • Clear headings and layout
    • Adequate color contrast
    • Captions or transcripts for videos and audio

    It’s not just about doing the right thing. Courts have increasingly linked the Americans with Disabilities Act (ADA) to public-facing websites. That makes accessibility both a quality goal and a legal imperative.

    Where the Two Worlds Meet

    Want to see where data privacy and accessibility collide? Just look at your cookie banner.

    This is often the first thing visitors see—and it’s where trust can break in two. If the banner traps keyboard focus, lacks contrast, or can’t be closed without a mouse, users who rely on assistive tech may bounce before they even get started. In that moment, data privacy controls fail, and usability collapses.

    It’s a missed opportunity. Done well, that same banner could build credibility and demonstrate respect—for choice and access alike.

    Four Places Trust Can Break

    Let’s look at four areas of your site where trust is most likely to falter—and how to fix it before it does.

    1. Consent & Cookie Pop-Ups: The Front Door of Trust

    • Say it out loud. Code the banner so screen readers announce the headline first—not the fine print.
    • Keep the keyboard in the room. Maintain a clear focus ring so keyboard users never lose track.
    • Use plain language. Simple buttons like “Accept,” “Decline,” and “Customize” make choices obvious.

    2. Forms and Checkout

    • Ask for only what you need. Don’t overreach with your data collection.
    • Pair every field with a label. Avoid using placeholder text alone.
    • Flag errors clearly. Use both text and color, and link error messages back to the form fields.

    3. Analytics and Tracking

    • Honor Do Not Track signals. Respect user intent where it’s expressed.
    • Add opt-out links. Put them in your footer and make them keyboard accessible.
    • Anonymize IPs. Avoid tying activity to identifiable users when possible.

    4. Content Files

    • Tag your PDFs. Make them searchable and readable.
    • Scrub personal info. Clean downloadable files of names or sensitive data.
    • Write great alt text. Describe visuals without exposing private details.

    These aren’t extras—they’re basics. Nail them, and you’ll show visitors you care about both their data privacy and their ability to engage.

    Building a Cross-Team Trust Framework

    Trust isn’t built in one department—it’s a team effort. But in many organizations, legal, development, and marketing work in silos. That’s a recipe for gaps.

    Instead, bring everyone to the table with shared goals:

    • Legal writes policies in clear, eighth-grade reading level language. Add a short “Plain English Summary” at the top.
    • Developers turn policy into practice. They build with WCAG 2.2 AA in mind, test with screen readers, and verify keyboard accessibility.
    • Marketing respects consent signals. They use analytics tools that focus on aggregated data and avoid building detailed user profiles.

    Hold short monthly standups. Each group should report progress on bounce rate, opt-out rate, and accessibility errors. When everyone has a number to own, priorities align.

    Action Plan in Seven Steps

    A combined data privacy and accessibility strategy doesn’t have to be complicated. Here’s a quick-start checklist:

    1. Map every data touchpoint. Include forms, chats, analytics tools, and third-party scripts.
    2. Run a joint audit. One checklist, two goals. Avoid duplicate work.
    3. Fix high-risk issues first. Broken keyboard access on a checkout form can cost you sales—and get you sued.
    4. Choose a consent platform that meets WCAG. Look for keyboard support and scalable font sizes.
    5. Rewrite dense policy pages. Use short sentences, descriptive headers, and bullet points.
    6. Train your team. Cover accessibility and data privacy in new hire orientation and quarterly refreshers.
    7. Publish a changelog. Tell users when you update how their data is handled or how the site works. It shows you’re transparent.

    Measuring Success

    Trust is hard to measure—but not impossible. Here are a few indicators that your efforts are paying off:

    • Fewer support tickets about navigation or login issues
    • Lower cart abandonment rates
    • Higher sign-ups after revising consent forms
    • Better survey results when asking if users feel safe and included

    Small gains in these areas show you’re on the right track. Over time, they compound into stronger customer relationships.

    Final Thoughts

    Trust isn’t just a design trend—it’s a survival strategy in modern e-commerce. When data privacy and accessibility go hand in hand, you create a website that feels safe, respectful, and inclusive.

    And that kind of experience builds loyalty.

    If you’d like a second set of eyes on both privacy and accessibility, let’s talk. At 216digital, we specialize in aligning accessibility and data privacy from the ground up. Together, we can help you build a site that earns trust from the first click—and keeps it long after the page loads.

    Greg McNeil

    April 25, 2025
    Legal Compliance, Web Design & Development
    California Consumer Privacy Act, data privacy, WCAG, web development, Website Accessibility
  • UK Accessibility Laws: What You Need to Know

    Have you ever clicked on a website that just didn’t work the way it should? Maybe the text was hard to read, the buttons didn’t respond, or a pop-up blocked the screen with no way to close it. Now imagine facing those kinds of barriers every single day.

    For more than 16 million people in the UK living with a disability, this isn’t just an occasional frustration — it’s a constant roadblock. And when websites and digital tools aren’t built with accessibility in mind, they can shut people out entirely.

    In the UK, accessibility isn’t just a nice idea. It’s the law. If you run a website, app, or digital service, it’s important to understand the accessibility laws that apply — and what you can do to comply.

    1. The UK Accessibility Laws

    The Equality Act 2010

    This foundational law underpins all UK accessibility laws. It applies to both public and private organizations and protects individuals from discrimination.

    If you sell products, offer services, or manage a digital platform, you’re expected to make “reasonable adjustments” so people with disabilities can access what you offer. That includes websites and mobile apps.

    Although the law doesn’t spell out technical details, UK courts and regulators typically point to the Web Content Accessibility Guidelines (WCAG) as the benchmark for compliance.

    Public Sector Bodies Accessibility Regulations 2018

    These regulations strengthen the Equality Act by applying specific digital requirements to public sector websites and apps. They mandate compliance with WCAG 2.1 Level AA (updated to WCAG 2.2 AA), and require public bodies to:

    • Publish an accessibility statement outlining compliance and known issues
    • Audit their digital content regularly
    • Continuously improve accessibility

    These rules apply to government departments, NHS services, schools, and more — with a few exceptions, such as staff-only school websites and certain heritage content.

    BS 8878: The UK Accessibility Standard

    BS 8878 is a voluntary standard that provides a practical framework for including accessibility in digital projects. It encourages early planning, clear roles, and ongoing testing. While not a legal requirement, it’s a helpful guide for organizations building inclusive systems.

    The European Accessibility Act (EAA)

    Though the UK has left the EU, the EAA still matters for UK businesses that serve EU customers. If your digital products reach across borders, you may be subject to EU accessibility laws. Failing to comply can lead to legal and financial consequences. Planning for global accessibility from the start is the safest approach.

    Understanding WCAG: The Global Accessibility Guide

    WCAG are global standards established by the W3C to enhance web accessibility for individuals with various disabilities, including those affecting vision, hearing, mobility, and cognition.

    WCAG is designed to help web developers, designers, and content creators make digital experiences usable for people with a wide range of disabilities — including visual, hearing, cognitive, and mobility challenges.

    Even though WCAG isn’t a law in itself, it’s the benchmark that courts, regulators, and organizations across the UK (and globally) use to judge accessibility. In fact, both the Equality Act 2010 and the Public Sector Accessibility Regulations rely on WCAG as the go-to standard.

    The most current version required by UK public sector regulations is WCAG 2.2 Level AA, though previous versions (like WCAG 2.1) are still widely referenced. Whether you’re in the public or private sector, aiming for Level AA is a smart and future-proof move.

    The POUR Principles

    WCAG is built around four guiding principles, known as POUR. They form the foundation of accessible digital design:

    • Perceivable – Content must be presented in ways users can recognize
    • Operable – Users must be able to interact with and navigate your site
    • Understandable – Content and navigation must be clear and predictable
    • Robust – Content must work across devices, browsers, and assistive technologies

    Key WCAG Requirements

    Some of the most impactful requirements include:

    • Text alternatives for images and media
    • Full keyboard navigation support
    • Sufficient color contrast
    • Clear heading structures and form labels
    • Avoiding flashing or blinking content that could trigger seizures

    What Compliance Actually Looks Like

    Not sure where to begin? Start simple — and build from there.

    Run an Accessibility Audit

    Start with a self-assessment using tools like WAVE or Google Lighthouse for a high-level review. Follow that with manual testing — screen readers, keyboard-only navigation, and real user feedback can reveal deeper issues that automated tools miss.

    Fix the Biggest Barriers First

    Focus on fixes that make an immediate difference. This includes:

    • Inaccessible forms
    • Poor color contrast
    • Missing alt text
    • Non-descriptive links
    • Broken keyboard navigation

    These improvements can help people complete key tasks — like contacting you, booking a service, or completing a purchase.

    Create and Publish an Accessibility Statement

    Public sector organizations are required to do this, but private companies should consider it, too. A good statement includes:

    • The WCAG level your site currently meets
    • Any areas that still need improvement
    • Contact information for accessibility issues
    • Your plans for ongoing updates

    Train Your Team

    Accessibility isn’t just for developers. Writers, designers, marketers, and customer service teams all play a role. Provide training so everyone understands their part and knows how to apply best practices.

    Integrate Accessibility into Every Project

    The earlier you consider accessibility, the better. Include it in planning documents, design briefs, and test plans from the beginning. It’s easier (and more cost-effective) than fixing issues after launch.

    Monitor and Maintain

    Accessibility is not a “set it and forget it” task. Whenever you update your site, add a video, or launch a new form, test again. Keep your accessibility statement current, and consider partnering with a team that offers ongoing accessibility monitoring and support.

    What Happens If You Don’t Comply With UK Accessibility Laws?

    Failing to meet UK accessibility laws can have serious consequences:

    • Legal action: Users can take legal steps under the Equality Act — and courts have ruled in their favor.
    • Enforcement: Public sector websites are actively monitored and held accountable.
    • Costly retrofits: Fixing issues after launch is far more expensive than designing accessibly from the start.
    • Reputation risk: Exclusion hurts your brand — and word spreads.
    • Lost business: Around 21% of the UK population lives with a disability. If your digital services aren’t accessible, you’re shutting out millions of potential customers.

    Conclusion: You Don’t Have to Do This Alone

    UK accessibility laws are clear — and so is the need for action. But this isn’t just about avoiding lawsuits. It’s about creating better, fairer digital spaces for everyone.

    Accessibility is an investment in your site’s usability, your brand’s reputation, and your organization’s future. Prioritize it now, and you’ll not only meet the law — you’ll lead with inclusion.

    At 216digital, we make the journey easier. From in-depth audits and team training to development support and monitoring, we help organizations meet accessibility laws and build digital experiences that work for everyone.

    Need help meeting UK accessibility laws? Start with a free consultation from 216digital. Let’s build something better — together.

    Greg McNeil

    April 22, 2025
    Legal Compliance
    accessibility laws, International Accessibility Laws, UK, WCAG, WCAG 2.1, WCAG 2.2
  • Accessible Form Validation: A Developer’s Guide

    Forms are everywhere—login screens, signups, feedback surveys, checkout pages. They’re a cornerstone of user interaction on the web. But here’s the thing: if users can’t fill them out easily and accurately, your form isn’t just failing them—it’s failing your business.

    That’s where accessible forms come in. Accessible forms aren’t just about ticking boxes for compliance—they’re about creating better experiences for everyone. Whether someone is using a screen reader, navigating with a keyboard, or dealing with cognitive or motor disabilities, your form should guide, inform, and support them from first click to final submit.

    This guide will walk you through the essentials of accessible form validation, based on WCAG guidelines 3.3.1 through 3.3.4. No legalese—just practical advice you can implement today.

    Meet the Guidelines: WCAG 3.3.1 to 3.3.4

    Let’s simplify the four WCAG success criteria most relevant to form validation:

    • 3.3.1 Error Identification: If something goes wrong, users need to know what happened and where it happened.
    • 3.3.2 Labels or Instructions: Don’t make users guess. Tell them what’s required.
    • 3.3.3 Error Suggestion: If they make a mistake, suggest how to fix it. Don’t just point and shake your digital finger.
    • 3.3.4 Error Prevention: For serious forms (like taxes, legal documents, or financial data), build in checks to stop mistakes before they happen.

    Together, these guidelines form the foundation of truly accessible forms.

    Labeling: The First Step Toward Clarity

    Every good form starts with clear, semantic labeling. You’re not just adding text—you’re defining meaning and context for both users and assistive technologies.

    • Use the <label> element, and link it to the input with for="input-id" and id="input-id".
    • Place labels above the form field, not beside or inside. It’s easier to scan and better supported by screen readers.
    • Be concise but descriptive. Instead of “Name,” try “Full Name (First and Last).”

    Skipping proper labels is one of the fastest ways to make your form inaccessible—and one of the easiest problems to fix.

    Inline Error Messaging: Real-Time Feedback That Actually Helps

    Don’t let users fill out a whole form only to learn they messed up three fields. Inline validation catches issues in real time, helping users correct them before they submit.

    • Position error messages near the field—ideally right below or beside it.
    • Keep the language helpful and plain: “Password must be at least 8 characters.”
    • Use aria-live="polite" to announce error messages as they appear for screen readers.

    This creates accessible forms that support users proactively instead of punishing them after the fact.

    Don’t Skip aria-describedby

    Want to add help text, error messages, or extra instructions that screen readers can pick up? Use aria-describedby.

    This attribute lets you associate one or more descriptions with a form control. It’s a game-changer for accessible forms, especially when validation feedback or detailed guidance is involved.

    Example:

    <input id="email" aria-describedby="emailHelp emailError">
    <small id="emailHelp">We'll never share your email.</small>
    <span id="emailError">Email is required.</span>

    You can dynamically update which IDs are referenced based on validation state, ensuring that assistive tech users always get the right context.

    About Placeholders: Don’t Rely on Them Alone

    We’ve all seen it: fields with placeholder text like “Enter your email,” and no label in sight. Here’s the problem: placeholders disappear as soon as users start typing—and that’s bad news for accessibility.

    Use placeholders for examples, not for instruction.

    • ✅ “example@example.com” is fine.
    • ❌ “Enter your email address” as your only guidance? Not okay.

    Also, watch your contrast ratios. Light gray placeholder text on a white background might look trendy, but it can fail WCAG color contrast guidelines—especially for users with low vision.

    Smart Form Validation

    Validation is about more than catching errors—it’s about building trust. If your form is flaky, unclear, or inconsistent, users will bounce.

    • Use client-side validation (like HTML5 validation or JavaScript) for instant feedback.
    • Always back it up with server-side validation to catch anything missed and guard against malicious input.
    • Block submission until all required fields are valid—and clearly explain why a field isn’t.

    Whether it’s a missed checkbox or a mistyped phone number, your form should guide users toward fixing the issue—not leave them guessing.

    Crafting Helpful, Accessible Error Messages

    Bad error messages are like bad customer service: unhelpful, vague, and frustrating. Let’s fix that.

    • Be specific: “Username is required” > “Error.”
    • Never rely on color alone (like red borders) to indicate problems. Use symbols (like ❗), text, or both.
    • Keep error placement consistent—typically below the input or in the same visual region.
    • Use simple language. If someone has to decode your error message, it’s not helping.

    This clarity benefits everyone—from screen reader users to someone filling out your form on a noisy subway.

    Test It Like You Mean It

    Automated tools are great, but they only catch part of the picture.

    Start with:

    • Lighthouse for quick audits.
    • WAVE for spotting contrast or structural issues.

    Then go deeper:

    • Run through the form with keyboard only—can you reach and complete every field?
    • Try it with a screen reader (VoiceOver, NVDA, JAWS). Does it announce labels, instructions, and errors?
    • Ideally, test with real users with disabilities. There’s no substitute for lived experience.

    Accessible forms are never a “one-and-done” task. They’re a process—build, test, refine, repeat.

    Keep Moving Toward More Accessible Forms

    Every form you build is an opportunity to include—or exclude—someone. Whether it’s a simple newsletter signup or a detailed application, accessible forms ensure everyone gets a fair shot at completing the task.

    This isn’t just about compliance. It’s about craftsmanship. It’s about building smarter, kinder digital experiences—ones that don’t leave users behind.

    Need help building forms that meet WCAG standards and feel good to use? Connect with 216digital. We’ll help you create, audit, and refine accessible forms that work for every user—and every device.

    Greg McNeil

    April 18, 2025
    How-to Guides
    Accessibility, ADA Compliance, forms, How-to, WCAG, Web Accessibility, web development, Website Accessibility
  • Accessible Documents: 7 Issues You Might Overlook

    Have you ever tried to read a PDF on your phone only to pinch‑zoom until the text blurs? Now, picture that same frustration multiplied for someone who relies on a screen reader, a keyboard, or extra magnification. Inaccessible documents aren’t minor annoyances—they’re brick walls that block information. That’s why creating accessible documents is more than a best practice—it’s a necessity.

    This post walks through seven barriers often hidden inside PDFs and Word files. For each one, you’ll see why it matters, which Web Content Accessibility Guidelines (WCAG) success criteria apply, and how a few practical tweaks can open the door for every reader.

    Invisible Obstacles: Why Documents Trip People Up

    Web pages are usually built with clear HTML tags that signal headings, lists, and links. Conversely, documents mix text, images, and complex layouts in a single container. If you skip semantic structure or rely on visual styling alone, those layers become invisible mazes for people using assistive tech.

    WCAG was designed for the web, yet its principles work perfectly for accessible documents. Meeting them keeps your files usable for screen readers, keyboard navigation, high‑contrast modes, and more.

    1. Missing or Misused Headings

    When screen reader users rely on heading levels to navigate, skipping or misusing them turns a well-organized document into a frustrating guessing game. Simply enlarging font size doesn’t cut it—headings need to be properly structured.

    Make it better: Use built-in heading styles (H1, H2, H3, etc.) in Word or Google Docs, not manual formatting. Stick to one H1 per page for your title, followed by a clear hierarchy.

    Don’t forget: WCAG 1.3.1 requires meaningful structure—not just visual formatting. Run an accessibility checker before exporting to PDF to make sure your headings stay intact.

    Pro tip: Set your document language, so screen readers know how to pronounce text correctly. In Word, go to Review > Language > Set Proofing Language.

    2. When PDFs Are Just Pictures

    A scanned contract that looks fine on screen may be completely silent to assistive tech. Without real text, a screen reader simply announces “graphic… graphic… graphic.” There’s no searching, no enlarging, and no reading.

    What to do instead: Use OCR (Optical Character Recognition) to create a text layer. Adobe Acrobat, ABBYY FineReader, and Google Drive all have built-in OCR tools.

    Make it work: Always proofread OCR results—blurry scans and fancy fonts often lead to errors.

    Standards check: WCAG 1.4.5 requires using real, selectable text whenever possible.

    Bonus tip: Use document properties to add a title and author—these help screen readers and improve file organization. In Word: File > Info > Properties.

    3. Color Contrast That’s Too Subtle

    That soft gray text might look sleek on a light background—but if you have low vision or are reading on a dim screen, it becomes nearly invisible.

    How to fix it: Check color combinations before publishing. Use tools like WebAIM’s Contrast Checker or Adobe’s color contrast tools.

    What the guidelines say: WCAG 1.4.3 calls for a minimum contrast ratio of 4.5:1 for standard text.

    Design reminder: Check charts, infographics, and callout boxes too—those often sneak past brand reviews.

    4. Vague Link Text

    When every hyperlink says “Click here,” a screen reader user hears the same phrase over and over, with no context. It’s like walking through unlabeled doors and hoping for the best.

    Do this instead: Write descriptive links like “Download the 2025 Benefits Guide (PDF).” This helps everyone know what to expect before they click.

    Standards note: WCAG 2.4.4 requires link text to make sense on its own.

    Extra clarity: In Word, use ScreenTips (Alt + Ctrl + D) to add hover-text instructions for links.

    5. Images Without Alt Text

    If an image doesn’t include alt text, assistive tech can’t describe it—and users miss the point. Charts, infographics, and even decorative flourishes need attention.

    Quick fix: Describe the key message, not every visual detail. For example, summarize trends or highlight data points in charts.

    WCAG compliance: Guideline 1.1.1 requires text alternatives for all meaningful images.

    Helpful tip: Tag purely decorative images as “null” or “decorative,” so screen readers skip them. For complex visuals, link to a longer description or add it in an appendix.

    6. Tables That Don’t Translate

    Tables made with tabs or manual spacing may look fine, but screen readers can’t follow the structure. Data ends up being read out of order—turning financials or schedules into a jumbled mess.

    Get it right: Use built-in table tools. Define the first row as a header and use column headers where needed.

    Testing tools: In Word: Table > Properties > Row > Repeat as header row. In Acrobat Pro, use the Table Editor and test with NVDA or VoiceOver.

    Remember: WCAG 1.3.1 also applies here—data must be presented with proper markup and relationships.

    Avoid this: Don’t use tables for layout. It may seem like a shortcut, but it often leads to accessibility headaches.

    7. Lists That Don’t Act Like Lists

    Typing dashes or asterisks might look fine visually, but to a screen reader, it’s just a single paragraph. The structure—and meaning—is lost.

    Better approach: Use the bullets or numbering tools built into Word or Docs. Real lists help assistive tech break up and interpret content correctly.

    After exporting: Run “Autotag Document” in Acrobat and verify that lists are correctly tagged.

    WCAG reference: Once again, 1.3.1—structure matters.

    8. Use Clear Language and Layout

    Overly complex language or long-winded paragraphs can be barriers in themselves. Accessibility isn’t just about code or design—it’s about comprehension too.

    Try this: Write with clarity. Use simple words, short sentences, and plenty of white space. Break things up with subheadings and bulleted lists.

    Pro tip: Aim for an 8th-grade reading level or below when possible. Tools like Hemingway Editor or Microsoft Editor can help simplify your language.

    9. Choose the Right Export Settings

    Even the best-crafted document can lose accessibility features when exported carelessly.

    Before hitting “Save As”:

    • Use formats that preserve tags, alt text, and headings (e.g., PDF/A).
    • Use built-in export tools from Word, not third-party converters.
    • Double-check using an accessibility checker like Adobe Acrobat’s.

    10. Provide Alternative Formats

    Not every user consumes content the same way. Offering alternative versions ensures a broader reach.

    Examples:

    • A transcript for a video.
    • A plain-text version of a design-heavy PDF.
    • A mobile-friendly HTML version of a Word document.
    • This level of flexibility supports users with screen readers, low vision, dyslexia, and more.

    Beyond the Basics: Keep Creating Accessible Documents

    Fixing the top document issues is a great start—but real accessibility doesn’t stop at a checklist. It’s something you build into the process and revisit as tools evolve, teams shift, and standards update.

    Don’t rely on tools alone. Automated checkers are helpful for flagging missing tags or contrast issues, but they won’t catch everything. They can’t tell if your heading structure makes sense or if your alt text actually describes the image. A quick manual review—ideally from someone who understands assistive tech—can make all the difference.

    Keep your team in the loop. Many of the most common document barriers come down to simple habits: skipping heading styles, forgetting to add alt text, or using layout tables. Short training sessions or documentation refreshers can prevent a lot of repeat issues, especially if you’re onboarding new staff or updating templates.

    Check your templates yearly. Accessibility standards grow. So do the tools we use to write, design, and export. A quick annual review of your document templates helps ensure you’re not accidentally locking in outdated practices or missing opportunities to improve.

    Make Your Documents Work for Everyone

    Document accessibility isn’t about perfection—it’s about intention. When you take the time to apply heading styles, write descriptive link text, or check contrast ratios, you’re creating something that works for more people, in more ways.

    These changes aren’t hard. They’re habits. And once your team knows what to look for, accessible documents become second nature—just like spell check or formatting a title page.

    At 216digital, we offer more than advice. We can review your files, train your staff, and even build accessible templates tailored to your needs. Every project we take on includes complementary ADA training—so your team is empowered, not just compliant.

    If you’re ready to move past the guesswork and start building documents that include everyone, schedule a quick briefing with us. Together, we can turn accessible content into a shared standard—not a scramble.

    Let’s take that first step—one document at a time.

    Greg McNeil

    April 16, 2025
    How-to Guides
    Accessibility, accessible documents, How-to, PDF, WCAG, Website Accessibility
  • Alt Text or Image Description? Why Accessibility Comes First

    “Should you optimize for SEO or accessibility?” That’s the wrong question.

    Let’s be honest—there’s a lot of confusion floating around online, especially on social media, about the difference between alt text and image descriptions. Some folks say you should cram keywords into alt tags. Others say just describe the image “vaguely” for the algorithm. Neither approach helps real people—and they don’t help your brand either.

    This article clears things up. We’ll break down the key differences between alt text and image descriptions, explain how both support accessibility and SEO (yes, both!), and offer practical ways to use them well. The goal? Helping you create content that’s not just searchable, but actually usable—for everyone.

    Because putting accessibility first doesn’t mean you have to sacrifice SEO. In fact, it means building digital spaces that work better for all users, including search engines.

    What Is Alt Text?

    Alt text—short for alternative text—is the text you add in HTML to describe an image. It looks something like this:

    <img src="pancakes.jpg" alt="Pancakes" />

    This little string of text has a few big jobs:

    • It shows up if an image doesn’t load.
    • It tells screen readers what the image is for users who can’t see it.
    • It can help with SEO if written well—but that’s not its main job.

    Alt text is usually short and direct. Think “Chocolate cake on a plate” or “Man typing on laptop.” It’s added when you upload images to your website, blog, or CMS.

    But here’s the catch: alt text can be too short. It doesn’t always provide enough detail, especially if you’re trying to convey mood, emotion, or complex ideas.

    That’s where image descriptions come in.

    What Are Image Descriptions?

    An image description is a fuller explanation of what an image shows. It’s like telling a story with words instead of just naming what’s in the picture.

    Here’s an example:

    Alt Text: “Pancakes”

    Image Description: “A tall stack of fluffy pancakes covered in golden syrup, powdered sugar, and slices of fresh strawberries and bananas on a white ceramic plate.”

    See the difference?

    Image descriptions give blind or visually impaired users a more complete picture of what everyone else sees. They may appear near the image in the caption, in surrounding content, or even inside ARIA labels for complex visuals like graphs or maps.

    In short: alt text gives a label. Image descriptions give life.

    Alt Tags vs. Image Descriptions: Key Differences

    Let’s break this down side by side:

    Alt TagsImage Descriptions
    Short, a few wordsFull sentences
    Placed in code (alt="")In visible content or metadata
    Helps screen readersHelps screen readers and gives more context
    SEO-friendlySEO-friendly
    Often auto-generatedOften auto-generated

    Think of alt tags as headlines. Image descriptions? They’re the full story.

    How Image Descriptions Support Both Accessibility and SEO

    Here’s the good news: you don’t have to choose between helping people and helping search engines. Done right, an image description does both.

    Let’s say you’re a restaurant. Here’s an example of an image description could look:

    “A stack of pancakes from Alexa’s Pancake House, topped with maple syrup, whipped cream, and sliced strawberries.”

    This gives a full visual for screen reader users and includes relevant keywords (like your business name) in a natural way.

    No stuffing. No tricks. Just useful, clear, descriptive writing.

    Tips

    • Keep your writing simple and honest.
    • Use your keyword (like image description) naturally—don’t overdo it.
    • Don’t sacrifice clarity for search performance. Do both.

    SEO Pitfalls That Undermine Accessibility

    Now let’s talk about what not to do.

    Some people think alt text is a great place to dump keywords. That’s a big accessibility mistake. Imagine using a screen reader and hearing:

    “Pizza, best pizza, NYC pizza, cheap pizza, pizza restaurant.”

    Helpful? Nope. Just frustrating.

    Here’s What to Avoid

    • Keyword packing in alt attributes.
    • Using phrases that don’t describe the actual image.
    • Ignoring image descriptions altogether.

    A Better Approach

    • Use short, honest alt text.
    • Add rich image descriptions nearby for complex images.
    • Use filenames, captions, and surrounding text to support SEO goals.

    Why Accessibility Must Come First

    Yes, SEO matters. But accessibility should always come first.

    Why?

    Because someone who is blind, low-vision, or has a cognitive disability deserves to understand your content just like everyone else. Accessibility means inclusion. It also means better design for all users—including those with slow connections, temporary impairments, or different learning needs.

    And let’s not forget: choosing accessibility shows what your brand stands for.

    It’s not just for websites either. Platforms like Instagram, Pinterest, and TikTok are full of visuals. People with disabilities use them every day. They deserve full, rich image descriptions too.

    Best Practices for Writing Accessible Image Descriptions

    Here’s how to get it right:

    1. Keep It Clear and Concise: Avoid long, rambling sentences. Use plain language.
    2. Be Contextual: What’s the purpose of the image? What matters in this moment?
    3. Use Natural Language: Don’t write like a robot. Imagine you’re explaining the image to a friend who can’t see it.
    4. Use Both When Needed: For things like infographics or charts, use a short alt tag and include a detailed image description nearby.
    5. Test with Screen Readers: Listen to how your image description sounds aloud. Would someone understand it without seeing the image?

    The Role of Content Creators, Developers, and Marketers

    Creating accessible content is a team effort.

    • Writers and Content Creators: Should know how to write clear image descriptions that include important context.
    • Developers and Designers: Need to code alt attributes properly and make sure screen readers work well on their platforms.
    • Marketers and SEO Pros: Can drive results while still being inclusive. Collaboration with accessibility experts is key.

    A Better Internet Starts with Better Habits

    Here’s the takeaway: You can do both. But accessibility has to come first.

    At 216digital, we believe digital accessibility isn’t optional—it’s part of building a better internet. Every well-written image description, every thoughtfully placed alt tag, every small decision adds up.

    Not sure if your site is truly accessible? Wondering what your legal obligations are under the ADA?

    We can help. Schedule an ADA Accessibility Briefing with our team. It’s your first step toward a more inclusive, compliant, and trustworthy online presence. Let’s build something better—together.

    Greg McNeil

    April 3, 2025
    How-to Guides
    Accessibility, Alt text, image description, SEO, WCAG, Web Accessibility
  • AI Accessibility Platform or Just an Overlay?

    The digital accessibility space is flooded with promises. Some companies advertise sleek, one-click solutions to fix web accessibility issues overnight. They now call themselves an “AI accessibility platform” rather than what they truly are: overlays.

    It sounds good. Who wouldn’t want artificial intelligence to solve complex compliance problems automatically? But here’s the catch: most of these so-called AI accessibility platforms are just rebranded overlays—front-end widgets that apply a visual layer over a website to appear accessible. They rarely address the root issues. Even worse, they can give businesses a false sense of compliance and leave disabled users frustrated.

    What Is an Overlay, Really?

    A web accessibility overlay is a third-party tool that’s added to a site through a snippet of JavaScript. It tries to modify the user experience dynamically. Common features include contrast toggles, font size adjustments, keyboard navigation enhancements, and screen reader fixes.

    These overlays are easy to install and often marketed as a quick path to ADA or WCAG compliance. Some now claim to use AI to identify and fix accessibility issues in real-time. But while the buzzword changed, the fundamental technology hasn’t.

    The AI Smokescreen

    Labeling a product as an “AI accessibility platform” gives it an air of sophistication. But in many cases, artificial intelligence plays a minimal role—or none at all. Even when developers use AI to detect accessibility issues, it still can’t replace expert human review or hands-on code-level remediation.

    Here’s why that matters:

    • AI can miss context. It may detect that an image lacks alt text but can’t determine if the description is meaningful.
    • AI can’t restructure content. Accessibility isn’t just about fixing what’s visible—it’s also about semantic structure, logical flow, and proper HTML.
    • AI can’t interpret intent. True accessibility requires understanding the purpose of design and interaction elements. That takes human judgment.

    In short, AI might help flag issues, but it can’t fix them at scale with the nuance needed for real-world usability.

    The Real Risks of Relying on Overlays

    Many businesses adopt AI accessibility platform, believing they’re safe from lawsuits. They’re not. In fact, overlays are now being cited in accessibility lawsuits. Plaintiffs and advocacy groups argue that these tools are ineffective and even obstructive.

    The risks include:

    • Legal exposure. Courts have increasingly ruled that overlays do not ensure ADA compliance. Plaintiffs with disabilities have successfully sued companies using these tools.
    • Bad UX for disabled users. Overlays can conflict with screen readers, override user settings, or interfere with native assistive tech.
    • False security. Businesses relying on accessibility widgets might mistakenly believe they’re protected, overlooking critical accessibility issues that thorough audits and remediation would easily identify. In fact, in 2024 alone, 1,023 companies using accessibility widgets on their websites faced lawsuits.

    What Real Accessibility Looks Like

    True digital accessibility is not a checkbox or a plugin. It’s a commitment to inclusivity that starts in your codebase. That means:

    • Semantic HTML structure
    • Meaningful alt text
    • Keyboard navigability
    • Proper ARIA roles
    • Logical content order
    • Form labels and error identification

    These elements can’t be patched with JavaScript after the fact. They have to be built into the foundation of your site.

    Expert-Led Accessibility Works

    This is where companies like 216digital come in. Unlike overlay vendors, 216digital doesn’t promise overnight compliance. Instead, they deliver code-based accessibility services rooted in real expertise.

    Their process includes:

    • Manual audits by accessibility professionals
    • Comprehensive WCAG testing across devices and assistive technologies
    • Remediation services that fix issues in your site’s actual code
    • Ongoing support to maintain compliance over time

    This approach not only improves accessibility for users with disabilities but also strengthens your brand, SEO, and legal compliance.

    Don’t Fall for AI Accessibility Platform

    Rebranding overlays as “AI accessibility platforms” is a clever marketing move. But it doesn’t make them more effective. Businesses need to look past the buzzwords and focus on what truly matters: building accessible websites that work for real people.

    Overlays offer a temporary illusion of compliance. But for lasting accessibility, legal protection, and a genuinely inclusive user experience, expert-led, code-based solutions are the only path forward.


    If you’re serious about accessibility, skip the overlay. Choose real remediation. Choose a partner like 216digital who understands that accessibility isn’t just a feature—it’s a foundation.

    Start by filling out the contact form below to schedule your complimentary ADA briefing with 216digital today.

    Greg McNeil

    April 2, 2025
    Legal Compliance
    Accessibility, Ai and Overlay Widgets, AI-driven accessibility, Overlay, WCAG, Web Accessibility, Widgets
  • How to Improve UX for Cognitive Disabilities

    Cognitive disabilities can significantly influence how people explore and interpret online information. In many cases, individuals struggle to process, remember, or make sense of digital content unless it is designed with clarity in mind. For example, someone on the autism spectrum might need a consistent and distraction-free interface, while a person with dyslexia could have trouble reading dense paragraphs of text.

    Thinking about these needs right from the start of the design process can make your website more inclusive for everyone. Improving usability for people with cognitive disabilities is not only the right thing to do—it also helps you meet legal requirements like the Americans with Disabilities Act (ADA). Plus, it can boost your business by opening your site to a broader audience, leading to higher user satisfaction and stronger customer loyalty.

    Our goal in this article is to outline practical tips that help web designers, developers, and content creators build better experiences for users with cognitive disabilities. Let’s begin by exploring the challenges these users often face.

    What Are Cognitive Disabilities, and Who Do They Affect?

    Cognitive disabilities are conditions that affect how a person processes, remembers, or understands information. They can take many different forms, from difficulties in reading and language comprehension to struggles with focus, memory, or problem-solving. Although each individual experiences these conditions differently, thoughtful design can make a significant difference in how they interact with digital platforms.

    Conditions to Keep in Mind

    • Autism Spectrum Disorder (ASD): Sensitive to sensory overload, prefers predictable layouts and calm environments.
    • Dyslexia: Trouble reading and decoding words—clear fonts and layouts help a lot.
    • ADHD: Easily distracted, especially on cluttered or busy websites.
    • Dyscalculia: Difficulty working with numbers and completing financial tasks.
    • Low Literacy: Struggles with reading complex or technical language.
    • Short-Term Memory Issues: Finds it hard to follow long, multi-step instructions.

    What Makes the Web Difficult to Use?

    People with cognitive disabilities often face challenges when using digital content. Here are a few examples:

    • Too Much Information: Crowded pages with lots of text or flashing images can feel overwhelming.
    • Hard-to-Read Language: Long words or technical terms may confuse readers.
    • Unclear Instructions: Vague directions can stop someone from completing a task.
    • Tricky Navigation: Menus that change often or aren’t labeled well can make it hard to move around.
    • Time Limits: People with cognitive disabilities may need more time to think or read.

    By understanding these barriers, we can start designing websites that work better for everyone.

    Design That Works: Simple Ways to Improve the Experience

    You don’t need to be an expert to make a difference. Here are some easy ways to help users with cognitive disabilities feel more supported and confident online:

    Clear and Simple Design Helps Users with Cognitive Disabilities

    • Use Descriptive Labels: Clearly label buttons, links, and forms to reduce confusion.
    • Maintain Consistency: Use consistent colors, fonts, and layouts to make your site predictable.
    • Give Control to Users: Avoid auto-playing videos or endless scrolling; let users control animations.
    • Provide Clear Instructions: Highlight required fields and clearly state what’s expected.
    • Avoid Unnecessary Time Limits: Allow users with cognitive disabilities extra time or options to extend limits.
    • Reduce Memory Demands: Enable copy-pasting for information like verification codes.
    • Include Easy Help Options: Offer visible help buttons or live chat support.

    Use Friendly and Simple Language

    • Simplify Your Language: Use short sentences and avoid technical jargon to support users with cognitive disabilities.
    • Write Short, Clear Sentences: Bullet points, short paragraphs, and lists make content easier to understand.
    • Add Visual Aids: Icons, images, and short videos can explain content better.
    • Offer Clear Error Messages: Clearly explain errors and solutions.
    • Keep Terminology Consistent: Use the same words consistently to avoid confusion.
    • Optimize Headings and Links: Use descriptive headings and link texts like “Learn more about cognitive disabilities.”

    Create a Helpful Layout

    • Break Down Tasks: Use steps and progress indicators for complex tasks.
    • Use Clear Headings: Properly tag headings to organize content logically.
    • Include Visual Cues: Highlight important information with bold text or icons, ensuring good color contrast.
    • Use White Space: Space out text and visuals to prevent cognitive overload.
    • Allow Customization: Enable users to adjust font sizes and hide unnecessary content.

    Web Accessibility Testing for Cognitive Disabilities

    Automated Tools Aren’t Enough

    Automated tools are useful for catching technical errors but fall short when it comes to evaluating cognitive accessibility. They often miss confusing content or overwhelming layouts. Still, they’re a great place to start.

    Tools like Google Lighthouse or  WAVE by WebAIM can scan your site for issues such as inconsistent headings, missing form labels, and poor color contrast—factors that contribute to cognitive overload.

    Prioritize User Testing

    Real user feedback is crucial. Invite individuals with various cognitive disabilities to test your website. Use moderated sessions or remote tools like UserZoom, PlaybookUX, or Lookback to gather feedback. Watching how users interact with your site in real time offers insights that no automated scan can provide.

    Commit to Continuous Improvement

    Accessibility is not a one-time task—it requires regular attention and maintenance. Revisit your site routinely and re-test after updates to stay aligned with evolving standards. While automated scanners help flag issues, pairing them with ongoing human review ensures a more complete understanding of your site’s accessibility.

    For long-term support, consider using an accessibility monitoring platform. A service like 216digital’s a11y.radar can help track accessibility over time, spot recurring problems, and support timely updates. Monitoring also provides valuable data to guide improvements and measure progress.

    Keep It Simple, Keep It Kind

    Designing with these challenges in mind is both a moral responsibility and a way to broaden your reach. By reducing cognitive load, simplifying language, and maintaining a well-organized layout, you can create a website that is easier to use and welcoming for people who face challenges with concentration, memory, or reading comprehension.

    Remember that web accessibility is not just a one-time fix but an ongoing journey. Through regular testing, user feedback, and updates, you can keep your site aligned with modern accessibility standards and user expectations.

    For businesses seeking expert guidance on making their digital experiences more accessible, 216digital offers tailored solutions that enhance usability and ensure compliance. By prioritizing users with cognitive disabilities, we foster an online world where everyone feels capable, respected, and included.

    Every small step you take toward making your site more inclusive counts. By learning about best practices, applying user feedback, and reaching out for expert help when needed, you can build platforms that truly welcome and support all people—including those with cognitive disabilities.

    Greg McNeil

    March 31, 2025
    The Benefits of Web Accessibility
    Accessibility, cognitive disabilities, WCAG, Website Accessibility
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