WCAG Archives /Tag - 216digital

Accessibility for All: Strategies for Every Step of Your Journey
As 2025 begins, it brings a fresh chance to make the digital world more welcoming for everyone. Accessibility isn’t just about compliance—it’s about creating online spaces that feel inviting and easy to use for all. Whether you’re just starting out or looking to polish your existing efforts, there’s always room to grow. By focusing on small, steady improvements and putting user needs at the center, you can create something that truly works for everyone.

Getting Started: Understanding the Basics

Starting something new can feel overwhelming, but you’re not alone. Many organizations are just beginning their accessibility journey, and that’s okay. The first step is understanding why accessibility matters. After that, it’s all about taking simple, practical steps to meet the needs of people with disabilities.

What is Digital Accessibility?

Digital accessibility means making sure your website or app works for everyone, including people with disabilities. These include visual, hearing, cognitive, or mobility challenges. By focusing on accessibility, you’re not only helping people who rely on assistive technology like screen readers or voice commands—you’re making your site better for everyone.

The WCAG Guidelines: Your Roadmap to Accessibility

The Web Content Accessibility Guidelines (WCAG) are a great starting point. Created by the World Wide Web Consortium (W3C), these guidelines break into four easy-to-understand principles:
- Perceivable: Make sure people can perceive your content. For example, add text descriptions for images and captions for videos.
- Operable: Users should be able to interact with your site using different tools, like a keyboard or voice commands.
- Understandable: Keep content clear and easy to navigate.
- Robust: Make your site compatible with today’s tools and tomorrow’s technology.
These principles are your guide to building an inclusive site.

Quick Wins for Improving Accessibility

If you’re ready to take action, start small. Here are some simple changes that can make a big difference:
- Alt Text for Images: Add brief, clear descriptions to all images. This helps users who can’t see the images understand what’s there.
- Video Captions: Always include captions. They’re a must for people who are deaf or hard of hearing and helpful for anyone watching videos without sound.
- Color Contrast: Ensure your text stands out from the background. This makes it easier for everyone to read, especially those with visual impairments.
- Keyboard Navigation: Make sure all site functions can be used with just a keyboard. This is essential for users with mobility challenges.
These quick wins are easy to implement and can have an immediate impact.

Refining Your Strategy: Policies and Processes

Once you’ve mastered the basics, it’s time to think bigger. This means setting goals, creating policies, and making accessibility part of your routine.

Establish Clear Accessibility Policies

Write down your accessibility goals and plans. This keeps everyone on the same page. Your policy should outline what standards you’re following (like WCAG) and how you’ll measure success. A clear plan helps your team stay focused and committed.

Training and Awareness

Accessibility is a team effort. Train your designers, developers, and content creators on best practices. For instance, teach designers to create layouts that are easy to navigate and show writers how to craft accessible content. These small efforts add up to big improvements.

User Testing and Feedback

Test your site with people who use assistive technologies. They’ll help you spot issues you might miss. Even if you follow all the guidelines, real-world feedback is invaluable.

Scaling Your Efforts: Advanced Solutions for Accessibility

As your organization grows, your accessibility efforts can too. Here are some ideas for taking things to the next level:

Accessibility Center of Excellence

For larger organizations, consider creating a team dedicated to accessibility. This group can handle audits, provide training, and ensure best practices are followed. Making accessibility part of your culture keeps it at the forefront.

Automation and Tools

Manually checking every page for accessibility issues can be tough. Tools like WAVE and Google Lighthouse can help. They quickly identify problems and suggest fixes. But remember, these tools work best alongside manual reviews and user feedback.

Leading Innovations and Setting Industry Standards

Once you’ve mastered the basics, consider pushing boundaries. Could voice navigation help your users? Are there new technologies you can try? Sharing what you learn and advocating for accessibility can inspire others in your industry.

Moving Forward: Accessibility as an Ongoing Process

Accessibility isn’t a one-time task. As technology changes, so do the needs of your users. Regular updates and reviews keep your site inclusive. Services like Accessibility Radar (a11y.Radar) can help by providing ongoing monitoring and insights to maintain compliance. Stay informed about changes to the Americans with Disabilities Act (ADA) and WCAG guidelines. By staying proactive, you’ll ensure your site works for everyone.

Final Thoughts

Making your digital space accessible isn’t just the right thing to do—it’s smart. Start with small changes and build from there. Think of accessibility as a journey, not a destination. Every step forward makes the internet a better place for everyone.

Take action now, plan for the future, and keep innovating. The work you do today will make a lasting difference. Let’s build a more inclusive web together. Schedule an ADA briefing with 216digital to start your journey towards digital accessibility. Use the contact form below to get started.
Greg McNeil

December 17, 2024

Testing & Remediation

Accessibility, Accessibility Remediation, ADA Compliance, WCAG, Website Accessibility
The Human Touch: Manual Testing for Web Accessibility

Developing an accessible website goes far beyond simply checking off boxes for legal or regulatory compliance. It’s about making sure that every person, regardless of ability, can comfortably interact with and understand your online content. While automated tools are excellent for quickly spotting many accessibility problems, they can only take you so far. To catch the subtler issues—the ones that can truly affect the user experience—you need the human touch.

This guide will walk you through the essentials of manual testing. By following these steps, you’ll ensure that your website meets the standards of the Web Content Accessibility Guidelines (WCAG) and provides an inclusive experience for everyone.

Why Manual Testing is Important

It might seem tempting to rely only on automated tools for accessibility testing. After all, these tools are fast, can scan entire sites in minutes, and give you neat reports listing potential issues. While that’s helpful, there’s an important piece of the puzzle they can’t fill in on their own.

Studies suggest that automated tools detect only about 30% of accessibility barriers on a website. That means a whopping 70% of potential issues can go unnoticed if you don’t involve human testers. Why does this happen? Because many aspects of accessibility are about meaning, clarity, and usability—qualities that a computer program can’t fully judge.

For example, an automated tool can tell if an image tag has “alt” text, but it can’t determine if that text accurately describes what’s in the image. A tool might confirm that you’ve included headings, but it can’t decide if those headings help users understand the structure and purpose of your page.

Manual testing allows you to catch these subtle issues. By combining automated scans with hands-on checks, you’ll create a complete approach to accessibility. This balanced method ensures that both the technical side and the real-life user experience are taken into account, leading to a more inclusive and welcoming digital environment.

What Is Included in a Manual Audit?

If you’re aiming for a website that not only checks the boxes on WCAG compliance but genuinely serves people of all abilities, a manual audit is key. The process involves a series of steps, from planning your testing scope to verifying that users can interact with your site in many different ways. Below, we’ll break down some core areas to consider in your manual testing efforts.

Developing a Testing Plan

Think of your testing plan as your roadmap. Before you begin, decide which pages, sections, and features of your site you’ll test. Maybe you’ll start with your homepage, or perhaps you’ll focus on your online store’s product pages, since that’s where most visitors end up. Consider the parts of your site that handle important tasks, like your checkout process or contact forms. These areas often matter most to users and should be top priorities.

Creating a well-structured plan helps you stay on track. As you test, keep good notes. Document where you find issues, what kind of barriers they create, and ideas for fixing them. This record will not only guide your repair work but also help you understand how your site’s accessibility improves over time.

Evaluating Keyboard Navigation

A simple yet powerful first step is to test your website using only a keyboard. Many individuals rely on a keyboard instead of a mouse because of physical or visual impairments. To do this, unplug your mouse and try navigating your site with the Tab, Shift + Tab, Enter, and arrow keys.

As you move through links, buttons, menus, and form fields, watch for a visible highlight or outline showing which element is currently selected (often called the “focus indicator”). If your focus gets “stuck” or disappears, that’s a sign of a problem. Users who depend on keyboard navigation should be able to move through your entire site easily and understand exactly where they are at all times.

If you find any trouble spots—like a pop-up menu that traps the focus—make note of it. Fixing these issues can make your site smoother and more intuitive for a wide range of visitors.

Manual Testing Compatibility with Screen Readers

Screen readers, such as NVDA, JAWS, and VoiceOver, help users with visual impairments navigate the web by reading page content aloud. To test compatibility, pick one of these tools and open your website. As you listen, ask yourself: Is the content announced in a clear, logical order? Do headings, links, and images make sense when read aloud?

Pay special attention to images. If an image conveys important information, its alt text should describe what’s shown and why it matters. If an image is only decorative, it should have a null alt attribute, so the screen reader will skip it. Your goal is to ensure that someone who can’t see the screen can still understand what’s there and how to interact with it.

Checking Color Contrast

Good color contrast isn’t just about making your site look nice—it’s about ensuring that everyone can read your content comfortably. People with low vision or color blindness might struggle to read text that doesn’t stand out enough from the background.

Use tools like WebAIM’s Contrast Checker to test your text and background color combinations. If the contrast is too low, adjust your colors until they meet the guidelines. Even a small improvement can make a big difference in how well users can read and engage with your content.

Reviewing Captions for Multimedia Content

Videos and audio clips add depth and interest to your site, but they also need to be accessible. Captions ensure that users who are deaf or hard of hearing can understand spoken content. If your videos have dialogue, instructions, or any important information, make sure they come with accurate captions that match the timing and meaning of the audio.

In some cases, you might need audio descriptions for users who can’t see the visuals. If your video shows data charts, important text, or other key details, consider adding a voice-over description to explain what’s on the screen.

Ensuring Accessible Forms

Forms are essential parts of many websites, whether they’re for signing up for a newsletter, making a purchase, or submitting a support request. Yet forms often pose accessibility challenges when they’re not labeled or organized correctly.

To test form accessibility, try navigating your forms using a keyboard and a screen reader. Do form fields have clear labels that the screen reader announces as you move through them? When errors occur, do the error messages explain the problem in simple terms and guide the user to fix it?

Paying extra attention to forms can go a long way toward making your site welcoming and easy to use.

Testing Skip Navigation Links

Skip navigation links are small but mighty features. They let users skip over repetitive elements—such as large navigation menus—and jump straight to the main content. This is especially helpful for those who rely on a keyboard or a screen reader, as it saves them from having to tab through the same menu items over and over.

To check for skip navigation links, start navigating your site from the top. See if there’s a “Skip to main content” link or something similar. If it’s missing, adding one can make browsing much more efficient for many users.

Verifying Link Text

Have you ever seen a link that just says “click here”? Without surrounding context, that’s not very helpful. People using screen readers often scan links out of their context, so vague link text can be confusing.

Review all the links on your site and ask yourself: Does the text describe the link’s purpose? For example, “Click here for our latest report” is less helpful than “Download our latest report.” The latter tells users exactly what they’ll get if they follow that link.

Reviewing Dynamic Content

Modern websites often feature dynamic elements like pop-ups, slideshows, or modal windows. While these can be visually appealing and helpful, they can also cause confusion if not set up properly. For instance, a modal window might appear over the rest of the content, but if a screen reader user isn’t informed that it popped up, they might continue reading the content behind it without knowing there’s something else to consider.

Test these features by opening them with a keyboard and listening with a screen reader. Make sure the screen reader announces the new content and that it’s easy to close the pop-up and return to the main page content. Users should feel in control of their experience at all times.

Documenting Issues and Prioritizing Fixes

As you work through manual testing, keep detailed notes. Write down any issues you find, along with the steps you’ll need to correct them. Consider how severe each problem is: Does it block users from completing critical tasks, or is it a minor inconvenience?

By sorting issues into categories—such as “high priority” or “low priority”—you can tackle the most urgent problems first. This approach helps you make steady progress and ensures that you address the biggest barriers right away.

Building a More Inclusive Website with 216digital

Manual testing might feel like a big job, but it’s a crucial part of creating a web experience that works for everyone. By planning your testing, checking keyboard navigation, using screen readers, ensuring proper color contrast, reviewing captions, making forms accessible, adding skip links, refining link text, and handling dynamic content correctly, you’ll identify and fix the issues that really matter.

When your website meets WCAG guidelines and is comfortable to use for people of all abilities, you strengthen your brand’s reputation and reach a wider audience. It’s not just about avoiding legal risks or ticking compliance boxes—though that’s important, too. It’s about showing that you value every visitor and believe they deserve equal access to your information, products, and services.

If you’re looking for personalized help in making your website ADA compliant, consider reaching out to 216digital. Our experts can provide an ADA briefing and guide you through the finer points of web accessibility, ensuring that you create an inclusive, user-friendly online environment that supports everyone who visits your site.

Greg McNeil

December 3, 2024

How-to Guides, Testing & Remediation

Accessibility, Accessibility testing, manual audit, Manual Testing, WCAG
WCAG Tips Every Content Creator Should Know
When you’re creating content for the web, accessibility might not always be the first thing on your mind. You’re busy crafting engaging stories, writing catchy headlines, or finding the perfect image. But here’s the deal: ignoring accessibility can limit your audience and potentially land you in legal trouble. That’s where Web Content Accessibility Guidelines (WCAG) comes in—and yes, it’s easier than you think.

Let’s break down what WCAG is, why it matters for content creators, and how you can make your content shine for everyone.

What is WCAG, and Why Should You Care?

WCAG stands for Web Content Accessibility Guidelines, but don’t let the formal name intimidate you. These guidelines are essentially a roadmap for making websites, apps, and digital content usable for everyone—whether someone has a disability or not. Developed by the World Wide Web Consortium (W3C), WCAG focuses on four key principles: making content perceivable, operable, understandable, and robust (POUR). Think of it as a checklist to ensure your site is accessible to as many people as possible.

It’s all about ensuring that everyone, regardless of their abilities, can engage with your website. Sounds important, right? It is.

And it’s not just for developers! WCAG applies to everyone involved in building a website, including content creators. Accessible content expands your reach, enhances the user experience, boosts your site’s SEO, and helps you avoid potential legal pitfalls. In short, accessibility isn’t a chore—it’s a win-win.

The Benefits of Accessible Content

Expand Your Audience Reach

Did you know that 28.7% of adults in the U.S.—that’s over 61 million people—live with a disability? Globally, this number jumps to over 1 billion people, or 16% of the world’s population. Aligning your content with WCAG opens the door to a massive audience that often faces barriers online. Accessible content ensures these users can interact with your brand just as easily as anyone else.

Boost SEO

Accessible content improves your website’s visibility. For example, alternative text for images helps search engines understand your visuals, while properly structured headings and clear navigation improve crawlability. Research shows that websites meeting accessibility standards often rank higher in search engine results, giving you an edge over competitors who overlook these guidelines.

Enhance User Experience

Accessibility benefits everyone—not just those with disabilities. A study by Forrester Research found that improving user experience can increase conversion rates by up to 200%. Features like video captions, clear navigation, and legible fonts make it easier for users of all abilities to engage with your content.

Avoid Legal Risks

Lawsuits related to digital accessibility are on the rise. In the U.S., 4,605 web accessibility lawsuits were filed under the ADA in 2023—a nearly 13% increase from the previous year. Following WCAG not only protects your brand from potential litigation but also demonstrates your commitment to inclusivity.

Practical WCAG Tips for Content Creators

Making your content accessible doesn’t require a complete overhaul. Small, thoughtful changes can make a huge difference. Let’s dive into some practical tips for content creators, with expanded advice to make each step actionable.

Use Proper Headings

Headings aren’t just for organizing your thoughts—they’re essential for accessibility. Structured headings (H1, H2, H3, etc.) create a clear hierarchy that helps all users, including those using screen readers, navigate your content easily.
- Start with a single H1 as the main title of your page.
- Use H2 for main sections and H3 for subsections. Avoid skipping levels (e.g., going from H1 directly to H3).
- Write headings that are concise but descriptive. For example, “Tips for Accessible Content” is better than “Tips.”
Properly structured headings also improve SEO by signaling the importance of your content to search engines.

Add Alternative Text for Images

Alternative text (alt text) describes the content of an image for users who can’t see it. This helps screen reader users and also boosts SEO by making your images searchable.
- Be specific and relevant. Instead of “Picture of a cake,” use “A three-tiered chocolate cake with white icing and red roses.”
- Avoid saying “Image of” or “Picture of”—screen readers already indicate it’s an image.
- If an image is decorative and doesn’t convey critical information, use a null alt attribute (alt=" ") so screen readers can skip it.
Alt text should fit naturally into your content, adding context without overloading users with unnecessary details.

Color Contrast

Color contrast is vital for users with visual impairments, such as color blindness or low vision. Text that blends into the background is difficult to read, even for users without disabilities.
- Use a contrast ratio of at least 4.5:1 for regular text and 3:1 for large text (as per WCAG SC 1.4.3).
- Avoid using color alone to convey meaning. For instance, instead of relying on red text to indicate an error, include a descriptive message like “Please enter a valid email address.”
- Test your designs with online contrast checkers to ensure compliance.
Strong contrast not only aids accessibility but also improves readability and engagement for all users.

Choose Accessible Fonts

The typeface you use plays a significant role in how accessible your content is. Some fonts are more legible than others, particularly for users with visual impairments or learning disabilities.
- Opt for sans-serif fonts like Arial, Verdana, or Tahoma, which are easier to read on screens.
- Ensure your font size is large enough—typically at least 16px for body text.
- Avoid excessive italics or decorative fonts that may be hard to read.
Accessible fonts contribute to a cleaner, more professional appearance that benefits all users.

Write Descriptive Links

Vague link text like “Click here” or “Learn more” can be confusing for screen reader users. Instead, use descriptive link text that tells users where the link will take them.
- Good example: “Read our guide on WCAG compliance for content creators.”
- Bad example: “Click here.”
- Ensure links make sense out of context. Some users navigate sites by jumping between links, so each one should provide value on its own.
Descriptive links also make your content easier to scan and improve your site’s SEO.

Create Accessible Tables

Tables are useful for presenting data but can become a nightmare for accessibility if not designed properly.
- Use headers (<th> tags) for column or row titles. This helps screen readers understand the table structure.
- Avoid merging cells or using tables for layout purposes—this confuses assistive technologies.
- Include captions to explain the table’s purpose. For example, “Table showing monthly website traffic for 2023.”
Accessible tables ensure your data is comprehensible for all users, not just those using traditional browsers.

Caption Your Videos

Video captions aren’t just helpful for people who are deaf or hard of hearing—they’re valuable for anyone in a noisy or quiet environment.
- Include both closed captions (user-controlled) and open captions (always visible).
- Ensure captions are synced accurately with the dialogue or sounds.
- For additional accessibility, provide a transcript that includes all spoken words, sound effects, and meaningful visual elements.
Well-captioned videos increase engagement, improve retention, and align with WCAG guidelines.

Use Plain Language

Accessible content isn’t just about design—it’s also about the words you choose. Writing in plain language ensures your content is easy to understand for a broad audience, including users with cognitive disabilities.
- Break complex ideas into smaller, simpler sentences.
- Define jargon or technical terms the first time they appear.
- Use bullet points and lists to organize information clearly.
Plain language isn’t dumbing down your content; it’s making it more approachable and impactful.

Monitor Accessibility Regularly

Creating accessible content isn’t a one-and-done task. Websites are dynamic, with new pages, updates, and features being added constantly. This means your accessibility efforts need regular check-ins to ensure compliance with WCAG standards. Neglecting this can leave you vulnerable to accessibility gaps, which not only alienate users but could also lead to legal risks.

Thankfully, tools like a11y.Radar make monitoring accessibility easier and more effective. This specialized service continuously scans your site for issues, giving you a clear, actionable picture of your site’s compliance status.

Final Thoughts

Accessibility doesn’t have to be overwhelming, and you don’t have to tackle it alone. With WCAG as your guide and the right support, you can create content that reaches more people, performs better in search engines, and provides an exceptional user experience. But ensuring accessibility is more than a one-time effort—it’s an ongoing process.

That’s where we come in.

At 216digital, we specialize in making web accessibility simple and actionable for content creators just like you. Whether you’re new to WCAG or need help fine-tuning your content strategy, our ADA briefing is the perfect place to start.

Schedule your ADA briefing today, and let us show you how to make your content accessible, impactful, and compliant—all while reaching a broader audience and safeguarding your business. Accessibility is an opportunity, and together, we can help you unlock it.
Greg McNeil

November 26, 2024

WCAG Compliance

Accessibility, Content Creators, Content Writing, SEO, WCAG, WCAG Compliance, Web Accessibility
POURing Effort into Web Accessibility
Creating an inclusive digital world isn’t just a nice-to-have—it’s a necessity. For many people, accessing information online isn’t as simple as opening a website and scrolling through content. Visual impairments, mobility challenges, cognitive disabilities, and other barriers can make navigating the internet difficult without proper accommodations. That’s where the Web Content Accessibility Guidelines (WCAG) come in.

WCAG provides a roadmap for making web content accessible to all users, regardless of their abilities. Central to these guidelines are four foundational principles known by the acronym POUR: Perceivable, Operable, Understandable, and Robust. In this article, we’ll explore what POUR means, why it’s important, and how you can apply these principles to create a more accessible user experience.

What Is POUR?

At the heart of WCAG are the four foundational principles known as POUR: Perceivable, Operable, Understandable, and Robust. These principles serve as the pillars of accessible design, guiding developers and designers to create web experiences that accommodate a wide range of abilities and preferences.

POUR ensures that digital content is not only accessible but also functional and user-friendly. Adhering to these principles helps remove barriers and allows everyone—regardless of physical, sensory, or cognitive abilities—to engage with web content fully and independently.

In the following sections, we’ll take a closer look at each of the POUR principles, their practical applications, and how they make web content more inclusive.

Perceivable: Making Content Accessible to the Senses

The principle of perceivability focuses on ensuring that all users can access and process the information presented on a website. This means content must be adaptable to a variety of sensory modalities, such as vision, hearing, or touch. Without perceivable content, users with sensory disabilities may be completely excluded from accessing critical information.

What Does Perceivable Mean in Practice?
1. Text Alternatives for Non-Text Content: Every image, icon, and multimedia element must include a text equivalent, such as alt text for images or transcripts for audio content. For example, if a website features a graph, it should include a detailed description of the data for visually impaired users.
2. Captions and Audio Descriptions: Videos should have captions for users who are deaf or hard of hearing and audio descriptions for users who are blind, ensuring everyone can understand the content.
3. Readable Text Content: Font size, color contrast, and spacing should make text readable for users with visual impairments or dyslexia. For instance, using a high-contrast color scheme helps users with low vision differentiate between text and background.
Common Mistakes That Violate Perceivable Standards
- Using images without alt text or vague descriptions like “image123.jpg.”
- Not adding captions to video content makes it difficult for people with hearing impairments to follow along.
- Designing web content that relies heavily on color to convey information can be problematic for color-blind users.
Operable: Ensuring Users Can Navigate and Interact

Operability is about giving users the ability to interact with and navigate a website effectively. Websites should cater to diverse input methods, including keyboards, mice, touchscreens, and assistive technologies like screen readers or sip-and-puff devices.

What Does Operable Mean in Practice?
1. Keyboard Accessibility: All interactive elements—such as buttons, forms, and menus—must be usable via a keyboard. For example, users should be able to navigate a website using the Tab key to move between elements and the Enter key to select options.
2. Adjustable Time Limits: Users must be given enough time to complete tasks like filling out forms. If a time limit is necessary, users should have the option to extend it or pause the timer.
3. Avoiding Traps: Design interactive elements like pop-ups or carousels to ensure users don’t become “trapped.” For example, make it easy for keyboard users to close a pop-up.
Common Mistakes That Violate Operable Standards
- Creating drop-down menus or interactive elements that are difficult to navigate with a keyboard.
- Designing forms that reset if not completed within a set time frustrates users who may need extra time.
- Using auto-scrolling content that cannot be paused or stopped.
Understandable: Keeping Content Clear and Predictable

The principle of understandability ensures that users can easily comprehend both the information and the functionality of a website. Content should be presented in a logical, consistent, and intuitive manner.

What Does Understandable Mean in Practice?
1. Plain Language: Avoid jargon and use simple, clear language. For example, instead of saying, “Click here to access the comprehensive compendium of resources,” simply say, “Click here to access the resource guide.”
2. Predictable Interactions: Elements like navigation menus and buttons should behave consistently throughout the site. For example, a menu that expands when clicked should work the same way on every page.
3. Error Feedback and Recovery: Forms and other interactive elements should provide clear feedback when users make errors. For instance, if a user forgets to fill out a required field in a form, the website should provide an error message that explains what’s missing and how to correct it.
Common Mistakes That Violate Understandable Standards
- Using complicated words or phrases without explanations makes it hard for users to comprehend the content.
- Having links or buttons that perform unexpected actions confuses the user.
- Need to highlight input errors clearly or explain how to fix them.
Robust: Ensuring Compatibility with Current and Future Technologies

Robustness focuses on ensuring that websites are compatible with a wide range of technologies, including assistive devices. This principle ensures content remains accessible even as technology evolves.

What Does Robust Mean in Practice?
1. Standards-Compliant Code: Using clean, valid HTML and CSS ensures that web content is compatible with different browsers and assistive technologies. For example, screen readers can more easily interpret properly coded content.
2. Accessible ARIA Attributes: ARIA (Accessible Rich Internet Applications) roles and properties enhance dynamic content and make it usable for assistive technologies. For example, adding aria-live attributes to alerts ensures screen readers announce changes in real time.
3. Cross-Device Testing: Websites should be tested on various devices, operating systems, and browsers to ensure compatibility.
Common Mistakes That Violate Robust Standards
- Using outdated or non-standard HTML code can break some browsers or assistive technologies.
- Labeling form elements properly makes it easier for screen readers to convey relevant information to the user.
Bringing POUR Principles Together

While each POUR principle addresses a specific aspect of accessibility, they work together to create a seamless and inclusive user experience. Let’s look at an example of how all four principles might be applied:

Example: An E-Commerce Website
1. Perceivable: Images of products include descriptive alt text, and videos showcasing features have captions and audio descriptions.
2. Operable: Users can navigate the site with a keyboard and use the Tab key to add items to their cart.
3. Understandable: The checkout process uses plain language and provides clear instructions for completing forms.
4. Robust: The site is tested with assistive technologies like screen readers and works smoothly on mobile devices.
By aligning with all four POUR principles, the website ensures that users of all abilities can browse, shop, and complete their purchases effortlessly.

Putting POUR into Practice

Applying the POUR principles isn’t just about avoiding mistakes; it’s about creating a truly inclusive web experience. Here’s how you can start:
1. Audit Your Site: Conduct an accessibility review to identify areas where your site falls short of POUR.
2. Incorporate accessibility from the Start: Build POUR into your web development and design process rather than trying to retrofit accessibility later.
3. Test with Real Users: Engage users with disabilities to test your site and provide feedback.
By focusing on POUR, you not only improve accessibility but also enhance usability for all visitors, creating a better overall user experience.

POURing Effort into Accessibility

The four principles of WCAG—Perceivable, Operable, Understandable, and Robust—offer a solid foundation for building an accessible web. These principles are not just guidelines; they represent a commitment to inclusivity and respect for all users.

Accessibility isn’t a one-time task—it’s an ongoing effort to create a web that works for everyone. By applying POUR to your digital content, you’re taking meaningful steps toward a more inclusive future. Start today by reviewing your site, learning from accessibility experts, and embracing WCAG principles to make a difference in the lives of your users.

If you’re ready to take the next step toward making your website ADA-compliant and ensuring accessibility for all, schedule an ADA briefing with 216digital. Our team of experts will guide you through the process, answer your questions, and help you create a web experience that’s inclusive, compliant, and user-friendly. Don’t wait—start building a more accessible digital presence today.
Greg McNeil

November 18, 2024

WCAG Compliance

Accessibility, WCAG, WCAG conformance, Website Accessibility
WCAG Conformance Levels: How High Should You Aim?
When you’re building a website, it’s easy to get caught up in the details of design, functionality, and making everything look just right. But what about accessibility? That’s where the Web Content Accessibility Guidelines (WCAG) come in. Think of WCAG as your go-to checklist for making sure your website is open and usable for everyone, including people with disabilities.

Accessibility isn’t just a “nice-to-have” anymore—it’s essential. Whether you’re trying to avoid lawsuits, comply with laws like the ADA, or make your site more welcoming, understanding WCAG conformance levels can help you figure out how high you should aim. Let’s break down the basics, explore the three levels—A, AA, and AAA—and help you find the sweet spot for your website.

What is WCAG?

WCAG stands for Web Content Accessibility Guidelines, but don’t let the formal name intimidate you. These guidelines are basically a roadmap for making websites, apps, and digital content work for everyone—whether someone has a disability or not. Developed by the World Wide Web Consortium (W3C), WCAG focuses on four key principles: making content perceivable, operable, understandable, and robust (POUR). Think of it as a checklist to ensure your site is usable for as many people as possible.

And it’s not just for developers! WCAG applies to everyone involved in building a website—from designers to writers—because accessibility goes beyond code. Whether it’s adding captions to videos, ensuring color contrast, or simplifying navigation, these small changes can make a huge difference in how people experience your site. At its core, WCAG is about creating a better internet for everyone.

Why Should You Care About WCAG Conformance?

So, why should WCAG be on your radar? For starters, it’s about reaching more people. Accessibility isn’t just for those with disabilities—it benefits everyone. Captions help folks watching a video on mute, high contrast is great for users in bright sunlight, and clear navigation makes life easier for anyone trying to find what they need. In other words, an accessible website is just a better website.

Then there’s the legal side of things. If you’re in the U.S., laws like the Americans with Disabilities Act (ADA) expect your site to meet certain accessibility standards, and WCAG is the go-to guide for that. Ignoring these guidelines could land you in hot water with lawsuits or fines—and let’s face it, no one wants that kind of stress.

But it’s not just about avoiding trouble. Prioritizing accessibility can actually boost your brand, build trust, and improve your site’s performance overall. Making your website accessible shows your users you care, and that can set you apart in a big way.

Breaking Down the WCAG Conformance Levels

WCAG isn’t a one-size-fits-all situation. It’s divided into three levels—A, AA, and AAA—each with its own set of requirements. Here’s what you need to know about each one:

Level A: Covering the Basics

Level A is like the starter pack for accessibility. It focuses on the most basic barriers that prevent people from accessing your site. For example:
- Adding alternative text (alt text) to images.
- Making sure everything can be used with just a keyboard.
- Avoiding flashing content that could trigger seizures.
If your website meets Level A, you’re covering the bare minimum. But let’s be real—it’s not enough to provide a great experience for most users. Think of Level A as the foundation you build on, not the end goal.

Level AA: The Sweet Spot

Level AA is where things start to get serious. It’s the most widely recommended level and is often what the law requires. With Level AA, you’re tackling more detailed issues like:
- Make sure the text has enough contrast with the background so it’s easy to read.
- Ensuring your navigation is consistent and clear.
- Providing captions for videos so they’re accessible to people with hearing impairments.
For most websites, Level AA hits the perfect balance—it’s achievable, practical, and covers a wide range of accessibility needs. If you’re wondering how high to aim, this is probably your answer.

Level AAA: The Extra Mile

Level AAA is like the platinum package. It’s the highest level of accessibility, but it’s also the hardest to achieve. Some of the requirements include:
- Offering sign language interpretation for video content.
- Make sure your site works well even under very specific conditions, like extreme contrast ratios.
While Level AAA is an amazing goal, it’s not realistic for every website. Even the W3C acknowledges that hitting this level for all content isn’t always possible. Instead, focus on what’s achievable for your site and audience, and aim for AAA features where you can.

How High Should You Aim?

So, where should you set your sights? For most organizations, Level AA is the way to go. It’s the legal standard in many places, including the U.S., and it covers most accessibility needs without overcomplicating things.

However, your target might depend on your audience and industry. For example:
- Government Websites: Usually aim for Level AA or higher since they serve a broad, diverse audience.
- Online Stores: Need to make sure people can easily browse and buy products, so Level AA is essential.
- Educational Platforms: Sometimes, we need to go beyond Level AA to ensure equitable access to learning materials.
If you’re running a small business or personal site, don’t stress about hitting Level AAA. Instead, focus on meeting Level AA and improving over time. Remember, accessibility is a journey, not a one-and-done task.

What Makes Level AAA So Hard?

Achieving Level AAA isn’t just difficult—it often forces you to make compromises that can impact your site’s usability and aesthetics. For example, meeting AAA contrast requirements might mean overhauling your brand’s carefully chosen color scheme. Or you might have to simplify complex content so much that it loses its original value or appeal.

It’s a delicate balancing act. On one hand, you want your site to be as accessible as possible. On the other hand, you need to ensure it remains engaging, functional, and true to your brand. For most organizations, focusing on Level AA strikes the best balance, ensuring broad accessibility without requiring sacrifices that could alienate other users or disrupt the site’s purpose.

That said, Level AAA isn’t all or nothing. While it may not be practical to achieve across the board, incorporating some AAA features—like avoiding overly complicated language or providing additional customization options—can still enhance your site and make it more inclusive. The key is to aim high without losing sight of what works best for your audience and goals.

Keeping Your Website WCAG Compliant

Meeting WCAG standards isn’t a one-time thing. Websites evolve, and so do accessibility needs. Here’s how you can stay on top of it:

Regularly Audit Your Site

Run accessibility audits often to catch issues early. Tools like Google Lighthouse or WAVE are a great start, but don’t stop there—getting feedback from actual users with disabilities can give you insights you won’t find anywhere else.

Train Your Team

Accessibility isn’t just for developers. Designers, content creators, and even marketers should understand the basics of WCAG. The more your team knows, the easier it’ll be to stay compliant.

Make Accessibility Part of Your Process

Don’t wait until the end of a project to think about accessibility. Include it in every step—from planning and design to testing and deployment.

Use Accessibility Tools

Tools like screen readers and color contrast analyzers can help you spot problems before they become major issues. These tools are easy to use and can make a big difference.

Stay Up-to-Date

WCAG updates from time to time to reflect new technology and user needs. Keep an eye on these changes and adjust your strategy as needed.

Achieve WCAG Conformance with 216digital

When it comes to WCAG conformance, aiming for Level AA is usually the smart move. It’s realistic, effective, and ensures you’re meeting the needs of most users. If you can, sprinkle in some Level AAA features to go the extra mile.

Making your website accessible isn’t just about ticking off a checklist—it’s about creating a welcoming space for everyone. With regular updates, audits, and a commitment to accessibility, you’ll not only meet the standards but also build a site people love to use.

If you’re unsure where to begin or want to check your progress, 216digital is here to help. Schedule an ADA briefing with our team to learn how we can help you achieve WCAG conformance, lower your legal risks, and create a better experience for all your users.

Take the first step today—because accessibility isn’t just a requirement, it’s an opportunity to make your website better for everyone.
Greg McNeil

November 15, 2024

WCAG Compliance

Accessibility, WCAG, WCAG conformance, Website Accessibility
Is Your Website ADA-Compliant?
Ever wonder if your website is truly welcoming to all visitors? It’s easy to think, “My site looks great. It works smoothly—why worry?” But here’s the catch: a good-looking, functional site isn’t always an accessible one. And if your website isn’t ADA compliant, you could be unintentionally shutting the door on a massive group of potential visitors and customers—people with disabilities.

Let’s put it this way: imagine if a brick-and-mortar store had narrow, cluttered aisles or no ramps. Customers with mobility challenges would struggle to get in or move around. Now, think of your website as that store. If it isn’t built with accessibility in mind, visitors with disabilities may find it impossible to navigate, use, or even understand what you’re offering.

So, is your website ADA-compliant? If you’re not sure or have never checked, this guide is for you. We’ll break down what ADA compliance means, why it matters, the standards to follow, and how you can ensure your site is welcoming to all. Ready to see if your online space meets the mark? Let’s dive in.

Why ADA Compliance Matters

Making sure your website is ADA-compliant isn’t just a box to check off—it’s a vital part of running a business that’s inclusive and future-proof. An accessible website means everyone, regardless of ability, can navigate, engage with, and enjoy your content. This approach not only helps build trust and loyalty but can also increase your audience and improve user satisfaction. And let’s not forget, it comes with important legal and business benefits.

Legal Implications

The Americans with Disabilities Act (ADA) requires that businesses—including their websites—be accessible to everyone. If your site isn’t ADA-compliant, you could be in for a rough ride. The number of ADA-related lawsuits has been rising fast. In 2023, for instance, over 4,500 web accessibility lawsuits were filed in the U.S., which was a 15% increase from the year before, according to UsableNet.

Courts have been clear that digital spaces are covered by the ADA, even though it was created before the internet as we know it existed. And it’s not just big businesses being targeted—small and medium-sized businesses have also found themselves in legal hot water over inaccessible sites. Legal fees, settlements, and potential damage to your reputation can add up quickly, costing far more than making your website compliant in the first place. By focusing on accessibility, you’re not just protecting your business; you’re showing that inclusivity is a priority.

Expanding Your Audience

Making your site ADA-compliant isn’t just about sidestepping legal issues—it’s also about reaching more people. The World Health Organization (WHO) reports that over 1 billion people globally live with some form of disability. In the U.S., the Centers for Disease Control and Prevention (CDC) says that 26% of adults have some kind of disability. This includes a wide range of challenges, from visual and hearing impairments to mobility and cognitive issues.

Think about it: if your website is easier to use for people with disabilities, you’re opening your doors to a vast number of potential customers who might have otherwise struggled with your site. In fact, a study in the U.K. found that 71% of users with disabilities will leave a site that’s hard to use, and 82% of them are willing to spend more on a site that’s accessible. That’s a lot of potential revenue and customer loyalty that can be yours just by making your site more inclusive.

Understanding Web Accessibility Standards

To create an accessible website, it’s essential to understand key standards, particularly the Web Content Accessibility Guidelines (WCAG). These guidelines, developed by the World Wide Web Consortium (W3C), provide a roadmap for making web content more accessible to people with disabilities.

Key Principles of WCAG

The WCAG outlines four fundamental principles, often remembered by the acronym POUR:
1. Perceivable: Information must be presented in ways that users can perceive. This means providing text alternatives for images, using captions for videos, and ensuring sufficient contrast between text and background colors.
2. Operable: Users should be able to navigate the site using various methods. This includes keyboard navigation and the ability to pause or stop animations.
3. Understandable: Content and navigation must be easy to understand. This includes using clear language, consistent navigation, and proper labeling of forms.
4. Robust: Content should be compatible with various technologies, including assistive technologies like screen readers. This means writing clean, semantic HTML.
By adhering to these principles, you’ll be well on your way to creating a more accessible website.

Common Barriers to Web Accessibility

Even with the best intentions, many websites still have barriers that prevent people with disabilities from accessing their content. Here are a few common issues:

Images Without Alt Text

Images can be a significant barrier if they don’t have descriptive alt text. Alt text is essential for users who rely on screen readers, as it provides context about the image.

Poor Color Contrast

If the contrast between your text and background is too low, it can be challenging for individuals with visual impairments to read your content. Aim for a contrast ratio of at least 4.5:1 for normal text.

Inaccessible Forms

Forms are often problematic. If they lack labels or instructions, users with disabilities may find it challenging to fill them out. Always ensure that forms are correctly labeled and provide clear instructions.

Lack of Keyboard Navigation

Many users with disabilities rely on keyboard navigation rather than a mouse. If your website doesn’t support this, it can create significant barriers.

Testing Your Website for Accessibility

Now that you understand the importance of ADA compliance and common barriers, how do you ensure your website is accessible? Here are some methods for testing your site:

Manual Checks

Begin with manual checks of your website. Go through your site using only the keyboard. Can you navigate easily? Test your forms to see if they’re usable without a mouse. This basic level of testing can reveal a lot about your site’s accessibility.

Automated Tools

Automated accessibility testing tools can help identify many common issues quickly. Here are a few popular options:
- WAVE: This browser extension evaluates accessibility and highlights issues on your page.
- Lighthouse: Built into Chrome’s developer tools, Lighthouse provides audits of various web aspects, including accessibility.
While these tools are helpful, they don’t catch everything. They should be used in conjunction with manual checks to ensure a truly ADA-compliant website.

User Testing with Assistive Technologies

The best way to understand how ADA-compliant your site truly is is to test it with real users who have disabilities.
- Screen Readers: Ask users to navigate your site using popular screen readers like JAWS or NVDA.
- Keyboard Navigation: Observe how users interact with your site using only a keyboard.
Getting feedback from users with disabilities will give you insights that automated tools might miss.

Practical Steps to Improve Accessibility

Once you’ve identified accessibility issues on your site, what should you do next? Here are some practical steps you can take:
- Start with an Accessibility Audit: Before making any changes, conduct a comprehensive audit of your website. Use both automated tools and manual checks to identify barriers.
- Prioritize Quick Wins: Addressing some accessibility issues can take time, but there are many “quick wins” you can tackle right away.
- Implement Staff Training and Awareness: Accessibility is not just a one-person job. Ensure your content creators, developers, and designers are trained on best practices for maintaining and improving web accessibility.
- Monitor Accessibility Consistently: Regular audits are essential, but ongoing monitoring ensures that new updates don’t introduce issues. Services like 216digital’s a11y.Radar can help by continuously checking for compliance and alerting you to new challenges.
Conclusion

Making sure your website is ADA-compliant is more than just checking a legal box—it’s about creating a space where everyone feels welcome. Prioritizing accessibility can open your business to a wider audience, boost user satisfaction, and even shield you from potential legal issues. But let’s be honest: navigating the ins and outs of accessibility can feel overwhelming.

That’s where we come in. At 216digital, we’re here to make it simple. Schedule an ADA briefing with us to find out if your website is at risk and how we can help make it more inclusive. Don’t wait until there’s a problem; get ahead of it and show your commitment to accessibility today. Your future customers (and your peace of mind) will thank you!
Greg McNeil

October 30, 2024

Legal Compliance

Accessibility testing, ADA Compliance, ADA Lawsuit, WCAG, Web Accessibility
How Semantic HTML Improves Your Accessibility & SEO
When creating a website, it’s easy to get caught up in how it looks and how it functions. But have you ever paused to think about how your website is structured behind the scenes? If you’re simply filling your code with <div> and <span> tags, you might be missing an opportunity to make your site better—not just for search engines, but for users, too.

Semantic HTML is more than just good coding practice; it’s a way to make your website more accessible and easier for search engines to understand. This isn’t just about technicalities—it’s about creating a smoother, more meaningful experience for your visitors. Whether you’re a seasoned developer or just starting out, understanding and implementing semantic HTML can make a real difference in how people interact with your site, especially those using assistive technologies.

In this article, we’ll explore what semantic HTML is, why it matters, and how it can improve both accessibility and SEO. We’ll also touch on practical tips, common mistakes to avoid, and how semantic HTML aligns with Web Content Accessibility Guidelines (WCAG) to make your site more inclusive.

What is Semantic HTML?

Let’s start with the basics. Semantic HTML refers to using HTML tags that have a specific meaning or role within the webpage. These elements are not just for visual structure; they provide information about the type of content within them, helping browsers and assistive technologies (like screen readers) better understand your webpage’s layout and content.

Here are some common semantic HTML tags:
- <header>: Represents the introductory content, often containing the website’s logo or navigation links.
- <nav>: Defines a set of navigation links that help users explore your site.
- <article>: Used for standalone content that could be reused or distributed, such as blog posts.
- <section>: Groups related content together thematically, often with its own heading.
By contrast, non-semantic elements like <div> and <span> don’t convey any meaning other than being containers. While they still have their place, relying solely on them can make your website harder to navigate for both users and search engines.

Why Semantic HTML is Critical for Accessibility

When we talk about accessibility, we’re referring to making sure that your website can be used by everyone, including people with disabilities. Many users rely on assistive technologies like screen readers, which read the content of a webpage out loud. Screen readers depend on the proper use of semantic HTML to interpret the structure of a page.

For example, a screen reader can easily understand what a <header> or <nav> tag is, allowing users to navigate your website more efficiently. If you use a <div> for everything, the screen reader has no idea whether it’s a section of text, a navigation menu, or a footer. This makes the browsing experience confusing and frustrating for users with disabilities.

Helping Screen Readers Navigate Your Website

One of the primary ways semantic HTML improves accessibility is by helping screen readers announce different sections of your website. For example, if you have a blog post wrapped in an <article> tag, the screen reader can announce to the user that they’re about to read an article.

Let’s compare:

Non-Semantic Example:
```
<div class="blog-post">My First Blog Post</div>
```
Semantic Example:
```
<article>My First Blog Post</article>
```
The second example clearly defines that the content is an article. Assistive technologies will pick up on this and offer better navigation and context for the user.

Structured Navigation for All Users

Another advantage of using semantic HTML is structured navigation. Tags like <nav>, <header>, and <footer> help screen readers understand the hierarchy of the page. When users rely on a screen reader to navigate, they can quickly jump to important sections like the navigation bar or the main content by skipping through these well-defined landmarks.

Imagine navigating a website by ear, trying to figure out where the navigation menu ends and where the main content begins—without semantic HTML, it’s a guessing game.

How Semantic HTML Improves SEO

The benefits of semantic HTML don’t stop at accessibility—it also plays a key role in your site’s search engine optimization (SEO). Google and other search engines rely on web crawlers to analyze your site, and these crawlers can better understand the context and structure of your content when you use semantic HTML.

Better Crawling and Indexing

Search engines are smart, but they can’t interpret your content as humans do. Using semantic HTML helps them figure out what each part of your page represents. For instance, wrapping your blog posts in <article> tags signals to search engines that this content is an article, making it easier for them to understand and categorize.

This is how semantic HTML can help with SEO:
- Improved Indexing: Using proper semantic tags can lead to better indexing, as search engines can more easily understand the structure of your content.
- Rich Snippets: Semantic HTML can improve the likelihood of your site showing up with rich snippets in search results, such as a featured article or recipe, depending on the content.
- Enhanced SEO Ranking: Google prioritizes websites that offer a good user experience. Since semantic HTML improves navigation for all users, including those using assistive technologies, your site is more likely to be seen as user-friendly, boosting your SEO.
Best Practices for Using Semantic HTML

Ready to start using semantic HTML? Here are some best practices to keep in mind:

Use the Right Tag for the Right Purpose

Each semantic HTML tag has a specific use, and you should apply them where they belong. For example:
- Use <header> for the top section of your page that contains headings or introductory content.
- Use <nav> for navigation links, not just random lists of links.
- Use <article> for blog posts or other standalone content.
- Use <section> to group related content, and <footer> for the bottom of your page.
Avoid Overusing <div> and <span>

While <div> and <span> are useful for general-purpose containers, overusing them can result in a loss of meaning in your page structure. Whenever possible, replace them with more descriptive elements like <section>, <aside>, or <figure>.

Combine Semantic HTML with ARIA Roles

In some cases, ARIA (Accessible Rich Internet Applications) roles can complement semantic HTML by providing additional context. For example, adding role="navigation" to a <nav> element makes it even clearer that the content is meant for navigation. Just be careful not to rely on ARIA roles as a substitute for semantic HTML—they should be used to enhance, not replace.

Align with WCAG Guidelines

WCAG offer clear recommendations on how to make your content accessible. One of their core principles is ensuring that content is perceivable and navigable by assistive technologies, which is where semantic HTML shines.
- WCAG 1.3.1 (Info and Relationships): This guideline emphasizes the importance of using semantic elements so that content can be understood by assistive technologies.
- WCAG 2.4.1 (Bypass Blocks): Using semantic HTML makes it easier for users with disabilities to bypass repetitive content and jump straight to the main sections, such as navigation menus or headers.
Common Mistakes to Avoid

While semantic HTML is straightforward, there are a few common mistakes that developers often make. Avoid these pitfalls to ensure your content is both accessible and SEO-friendly:
- Overuse of <div> and <span>: These tags should be used sparingly and only when no other semantic element fits. Overloading your page with <div> tags makes it hard for search engines and screen readers to understand your content.
- Forgetting to Add Alt Text: While it’s not directly related to semantic HTML, always remember to add alt attributes to your images. This ensures that screen readers can describe your images to visually impaired users, further enhancing accessibility.
- Misusing ARIA: ARIA attributes are great when used correctly, but they should only be applied when there’s no semantic HTML option available. Overusing or misapplying ARIA can lead to confusion and even reduce accessibility.
Examples of Effective and Ineffective Link Text

Semantic HTML also plays a role in creating meaningful link text, which is crucial for both accessibility and SEO. Here are some examples:

Ineffective Link Text
```
<a href="https://example.com">Click here</a>
```
This link doesn’t tell the user what they’re clicking on, which is confusing for screen readers and doesn’t provide context for search engines.

Effective Link Text
```
<a href="https://example.com">Read our guide on semantic HTML</a>
```
This example clearly indicates the content of the linked page, which is helpful for screen readers and improves SEO.

Conclusion

Semantic HTML isn’t just a coding technique—it’s a way to make the web more understandable, usable, and welcoming for everyone. By using the right tags, you’re not just making your site easier to navigate for search engines; you’re improving the experience for people who rely on assistive technologies. The impact goes beyond lines of code—it’s about making the web a better place for all users.

If you’re looking to enhance your site’s accessibility or simply want a clearer path to SEO success, start by rethinking your HTML structure. It’s a small change that can make a big difference. And if you’re unsure where to begin, 216digital can help. Schedule an ADA briefing with us to see how better accessibility can turn into a real opportunity for your business.
Greg McNeil

October 18, 2024

How-to Guides

How-to, HTML, semantic HTML, WCAG, Web Accessibility, web development
Shifting the Mindset Around Website Accessibility
When you think of “website accessibility,” what immediately comes to mind? For many, it may sound like a checkbox to mark off. But what if we transformed that mindset from an obligation to a valuable opportunity? Let’s delve into how shifting our perspective on accessibility can lead to enhanced experiences for all and generate significant value for businesses.

The Current Mindset Around Website Accessibility

Many website owners and content creators now think of web accessibility as something they “have to do.” It’s often seen as a set of rules to follow—like ensuring websites meet legal requirements or comply with the Americans with Disabilities Act (ADA). While meeting these standards is important, viewing accessibility solely as a legal obligation misses the bigger picture.

Accessibility isn’t just about rules; it’s about making digital spaces welcoming for all. This includes people with disabilities who may use screen readers or other assistive technologies. When we think of it this way, we can start to see how accessibility can enhance the overall user experience, benefiting everyone—not just those with disabilities.

The Value of Accessibility for All Users

Imagine visiting a website that’s easy to navigate, with clear text and helpful features. Sounds great, right? That’s what accessibility brings—it makes online experiences better for everyone. When websites are designed with accessibility in mind, they become more user-friendly. This means people of all ages and abilities can find what they need quickly and easily.

Think about a busy parent holding a baby in one arm and trying to use your site with one hand. Designs that make it easier to navigate with a keyboard or have larger buttons help them, just like they help users with motor difficulties.

By embracing accessibility, you’re improving the experience for everyone. This leads to happier users, longer visits to your site, and more people doing what you hope they will—like making a purchase or signing up for a newsletter. When customers find your website easy to use, they’re more likely to come back and tell others about it.

So, accessibility isn’t just about helping people with disabilities; it’s about enhancing the experience for everyone who visits your site.

Accessibility as a Business Opportunity

Now, let’s talk business. Making your website accessible isn’t just the right thing to do; it’s also a smart move. When you make your site easy for everyone to use, you show that your brand cares about inclusivity. This can boost your reputation and attract more customers.

Market Potential

Consider the market potential. People with disabilities have significant spending power. In the United States alone, they have an estimated $490 billion to spend. Globally, when you include their friends and families, this amount rises to an astounding $8 trillion, according to the Return on Disability Group. By making your website accessible, you’re reaching a market that’s often overlooked.

Search Engine Optimization

Accessibility also helps with search engine optimization (SEO), meaning your site can rank higher in search results. Many accessibility best practices—like using alt text for images, clear link texts, and well-structured content—also make your site easier for search engines to understand. This can lead to more people visiting your site, which can turn into increased sales and sign-ups.

Mitigate Legal Risk

Lawsuits related to web accessibility are on the rise. In the U.S., the number of ADA Title III lawsuits filed in federal court increased by over 100% from 2018 to 2023, according to Useablenet. By proactively addressing accessibility, you not only avoid potential legal costs but also demonstrate corporate responsibility, appealing to a broader audience and opening doors to new partnerships.

Accessibility, Innovation, and Creativity for Problem Solving

When we focus on accessibility, we often think about making things easier for people with disabilities. But what if we turned that around? Working on accessibility can spark new ideas and creativity within your team. This can lead to solutions that help all users and make your brand stand out.

Some of today’s most popular technologies, like voice assistants and text messaging, were first developed to help people with disabilities but are now used by everyone. Designing with accessibility in mind encourages teams to think outside the box. For example, adding captions to videos not only helps those with hearing impairments but also makes your content more engaging and improves SEO.

In a competitive market, new ideas are crucial to staying ahead. Accessibility challenges your team to consider different perspectives and needs. This can lead to fresh ideas and solutions that set your business apart.

Connecting Accessibility with Corporate Social Responsibility

Today’s consumers care about more than just the products they buy—they also care about the impact companies have on society. By focusing on web accessibility, you can strengthen your company’s commitment to social responsibility. It shows that you value diversity and inclusion, which can connect with customers who want to support businesses that share their values.

A study by Cone Communications found that 87% of consumers would buy from a company that supports an issue they care about, and 76% would stop buying if they found out a brand acted against their beliefs. By making accessibility a priority, you’re showing a commitment to inclusion, which resonates with values-driven consumers.

Accessibility isn’t just the right thing to do; it’s an important part of modern business ethics. It sends a message that your company wants to make a positive difference.

From “Why” to “How”: Putting Website Accessibility into Action

Changing how we view accessibility—from a duty to an opportunity—requires a new approach. By prioritizing web accessibility, your business can create better digital experiences for everyone while boosting your reputation and expanding your reach.

So, how do you begin? Start small but think big:
- Share Real-Life Stories: Use videos or testimonials that show how people with disabilities interact with digital content. Real stories have a way of making abstract concepts tangible. Seeing the difference their work makes can inspire your team to think creatively about building more accessible features.
- Foster Cross-Department Collaboration: Accessibility should be a shared responsibility. Bring together designers, developers, marketers, and content creators to ensure accessibility is part of every stage of a project. This holistic approach helps create a seamless, inclusive experience for users.
- Integrate Accessibility Into Your Core Strategy: Make accessibility a crucial part of your business strategy and product development. Don’t treat it as an add-on or afterthought. Prioritize accessibility from the beginning of your planning process—whether it’s for a website redesign, a new product launch, or a marketing campaign.
- Keep Accessibility Up to Date: Accessibility isn’t a one-time effort. Schedule regular audits to review your website, apps, and other digital content. Stay informed about changing accessibility standards and emerging best practices to make sure you’re continually improving.
Ready to take the next step? Schedule an ADA briefing with 216digital today. Our experts will walk you through the essentials of web accessibility, help identify gaps, and show you how it can become a key driver of growth for your business. Let’s turn this obligation into a lasting opportunity!
Greg McNeil

October 17, 2024

The Benefits of Web Accessibility

Accessibility, ADA Compliance, SEO, UX, WCAG, Website Accessibility
Retail Accessibility: Avoiding Common Pitfalls
The internet is overflowing with retail opportunities, but one crucial element often gets overlooked: accessibility. For online retailers, making your website accessible isn’t just about complying with legal requirements—it’s about expanding your customer base and delivering a better shopping experience for everyone. So, how can you ensure your online store is open to all shoppers and avoid common accessibility pitfalls? Let’s dive into the essentials.

Why Accessibility Matters for Online Retailers

Web accessibility means making sure everyone, including people with disabilities, can easily use and navigate your site. In the world., about 15% of the population lives with some form of disability. By ensuring your website is accessible, you’re tapping into a market with immense buying power—people with disabilities control over $6 trillion in spending globally!

But beyond opening your business to a broader audience, accessibility is also about staying compliant with laws like the Americans with Disabilities Act (ADA). In 2023, 82% of ADA lawsuits were related to web accessibility issues in the retail industry, affecting both large and small businesses alike. If your website isn’t accessible, you’re not just missing out on customers—you could also be facing legal risks.

The Web Accessibility Guidelines

The Web Content Accessibility Guidelines (WCAG) are the foundation for creating an accessible website. These guidelines revolve around four main principles, often referred to as POUR:
- Perceivable: Content must be presented in a way that all users can perceive, whether visually or audibly.
- Operable: Your site should be fully navigable, whether users are using a mouse, keyboard, or assistive technologies.
- Understandable: Your content should be easy to comprehend and navigate.
- Robust: Your website should work well with a variety of assistive tools, like screen readers.
For retailers, aiming for WCAG 2.1 Level AA compliance is a great starting point, and it’s the level referenced by most legal frameworks for web accessibility.

Steps for Online Retailers to Improve Accessibility Right Now

Improving your website’s accessibility might sound like a big task, but it’s more manageable than you think. Here are some quick and effective steps to make your site web accessible:

Auditing Retail Sites for Accessibility Issues

The first step is knowing where your site stands. Start with automated tools like Lighthouse or WAVE to flag common issues, such as missing image descriptions or poor color contrast. Then, dive deeper with manual testing, working with accessibility experts to uncover more subtle barriers, like challenges with forms or navigation.

Make Visual Content Accessible

People with visual impairments rely on alt text to understand images, so be sure to include detailed alt descriptions for all meaningful visuals. For example, instead of a vague description like “product,” use something more specific like “Blue ceramic coffee mug with a handle.” This simple change helps users with screen readers understand what’s being shown.

Don’t forget about video content! WCAG guidelines require captions for pre-recorded audio in videos. Ensure that auto-generated captions, like those from YouTube, are accurate, and provide transcripts for podcasts to make all media accessible.
```
<img src="coffee-mug.jpg" alt="Blue ceramic coffee mug with a handle">
<video controls>
  <track kind="captions" src="captions_en.vtt" srclang="en" label="English">
</video>
```
Optimize Website Navigation and Structure

Some users navigate your site without a mouse, relying solely on their keyboard. Make sure your site can be fully navigated using just a keyboard, with elements like menus, buttons, and forms accessible through “tab” key navigation. Also, ensure every interactive element has a visible focus indicator, like a border around buttons or links, so users can easily see where they are on the page.
```
button:focus, a:focus {
  outline: 2px solid #ffcc00; /* Provides a visible focus indicator */
}
```
Improve Form Accessibility

Checkout forms can be a stumbling block for accessibility, especially if they aren’t screen reader-friendly. Make sure all form fields have clear labels and that error messages don’t rely solely on color. For example, instead of just using a red outline to indicate a required field, include a text message like “This field is required” to make the error clear for all users.
```
<form>
  <label for="email">Email:</label>
  <input type="email" id="email" name="email" required>
  <span class="error" role="alert">This field is required</span>
</form>
```
The Retail Shopping and Checkout Process

Imagine trying to check out but not knowing where you are in the process—frustrating, right? Break your checkout process into clear, labeled steps and ensure it’s compatible with assistive technologies. Also, consider adding alternative payment methods like PayPal, Google Pay, or Apple Pay to improve usability for all customers.

To meet WCAG SC 2.4.4 standards, you can use visual breadcrumbs or progress indicators to let users know where they are in the checkout process.
```
<nav aria-label="Breadcrumb">
  <ol>
    <li><a href="/cart">Cart</a></li>
    <li><a href="/shipping">Shipping</a></li>
    <li aria-current="page">Payment</li>
  </ol>
</nav>
```
Implement ARIA Landmarks and Roles

ARIA (Accessible Rich Internet Applications) landmarks and roles help assistive technologies identify key sections of your page. For instance, wrapping your site’s header in a role="banner" helps screen readers identify it as the main header, making it easier for users to navigate through your site.
```
<header role="banner">
  <nav role="navigation">
    <ul>
      <li><a href="/home">Home</a></li>
      <li><a href="/products">Products</a></li>
    </ul>
  </nav>
</header>
```
Testing and Ongoing Monitoring for Retailers

Web accessibility isn’t a one-time fix—it’s an ongoing process. Retail websites are constantly changing. Regular testing and monitoring are essential to ensuring that those updates or changes to your site don’t introduce new accessibility barriers. Tools like 216digital’s a11y.Radar can help you stay on top of accessibility issues with automated scans and detailed reports, making it easier to maintain a compliant and user-friendly website as new content is added.

Partnering with Accessibility Experts

If all of this sounds overwhelming, you don’t have to go it alone. Partnering with accessibility experts can fast-track your progress. Whether you need a thorough audit, code remediation, or ongoing support, companies like 216digital specialize in helping retail sites meet web accessibility standards. They can ensure your site is not only compliant but also delivers a seamless, enjoyable shopping experience for all users.

Accessibility Overlays: A Quick Fix or a Long-Term Solution?

You might have heard about accessibility overlays—tools that promise a quick fix for all your accessibility needs. While these overlays might sound tempting, they often fall short. Overlays can miss deeper, underlying issues with your website’s code and design, leaving you vulnerable to ADA lawsuits. In fact, 933 companies were sued last year after installing overlay solutions and many accessibility experts caution against relying on them as a long-term solution.

Instead, focus on making meaningful changes to your website’s design and functionality. Overlays might be a temporary patch, but they shouldn’t replace a full accessibility strategy.

Check Accessibility Off Your Shopping List

By making your website accessible, you’ll not only increase your customer base but also create a better shopping experience for everyone. Accessibility is a journey, and it’s one worth taking. Follow the steps outlined above, test your site regularly, and don’t hesitate to partner with experts to ensure your site stays compliant and user-friendly.

To help you get started on the right path, consider scheduling an ADA briefing with 216digital. Our team of experts can walk you through the latest accessibility guidelines, provide actionable insights, and show you how to ensure your site complies with ADA standards.

Online shopping should be for everyone, so let’s make it happen together!
Greg McNeil

October 16, 2024

How-to Guides, Legal Compliance, WCAG Compliance

Accessibility, ADA Compliance, ADA Website Compliance, ecommerce website, Retail, WCAG
The Dos and Don’ts of Using Tabindex
Running a website, whether for an online store or a blog, means thinking about your users—including making your site accessible to everyone. You want as many people as possible to engage with your site, and that includes those who rely on keyboard navigation or assistive technologies.

One minor but powerful way to improve web accessibility is by using the tabindex attribute. Let’s take a closer look at the tabindex attribute, how it works, and why it’s essential for making your website more user-friendly and accessible.

What Is the Tabindex Attribute?

The tabindex attribute is an HTML attribute that helps control the order in which users can move between interactive elements—like links, buttons, and form fields—using just the keyboard. For users who either can’t or prefer not to use a mouse, the ability to navigate a site using the “Tab” key is essential. This group includes people with motor disabilities, vision impairments, or even people using devices where a mouse isn’t an option.

When you press the Tab key, your focus (i.e., where your keyboard inputs go) jumps to the next interactive element on the page. By default, browsers follow a logical order based on the structure of the page’s HTML, starting from the top of the page and moving down. But sometimes, you’ll want to fine-tune that order, and this is where the tabindex attribute comes into play.

How Does Tabindex Work?

There are a few different values you can assign to the tabindex attribute, each of which affects how elements are navigated:
- tabindex= "0": This means the element will follow the natural tab order as defined by the document’s structure, but it ensures that the element is focusable.
- tabindex= "-1": This removes an element from the tab order, making it not focusable via the keyboard, but it can still be focused by other methods (like using JavaScript). This is useful for things like modal windows, which you only want to be accessible in specific scenarios.
- Positive tabindex values (e.g., tabindex= "1" ): Using positive values lets you create a custom tab order. Only use positive tabindex values if you know what you’re doing!
Best Practices for Using Tabindex

If you’re new to using the tabindex attribute, it might seem simple at first glance, but there are a few essential best practices to follow. These will help you avoid common pitfalls and ensure your site remains accessible and easy to navigate.

Stick to tabindex= "0" for Most Cases

When you want to make an element focusable, it’s almost always best to use tabindex= "0". This keeps the element in the natural tab order, ensuring users can move through the page logically. Using higher positive values to create a custom order can confuse users, especially those using assistive technologies like screen readers.

Here’s an example of how to use tabindex= “0”:
```
<div role="button" tabindex="0">Submit</div>
<a tabindex="0">Learn more</a>
```
Use tabindex= "-1" for Hidden or Conditional Elements

Some elements shouldn’t be part of the regular tab order until they’re needed. For example, if you have a modal that opens up after a button is clicked, it doesn’t make sense for a modal to be focusable before it’s visible. This is where tabindex= "-1" is useful.

Here’s how you might use it for a modal:
```
<div id="myModal" tabindex="-1">
  <p>This is a modal window.</p>
  <button>Close</button>
</div>
```
When the modal is triggered (through JavaScript), you can set focus to it programmatically:
```
document.getElementById('myModal').focus();
```
This ensures the modal is accessible when needed without cluttering the tab order when it’s not.

Test Your Website with Keyboard-Only Navigation

A simple but effective way to check if your tabindex usage is on point is to navigate your site using only the keyboard. Press the Tab key to move forward through the interactive elements, and use Shift+Tab to go backward. Does everything flow smoothly? If you find yourself jumping around the page or missing critical elements, it might be time to revisit your tab order.

Common Mistakes to Avoid

While the tabindex attribute is incredibly useful, it’s also easy to misuse. Here are some common mistakes you’ll want to steer clear of:

Overusing Positive Tabindex Values

It might be tempting to assign custom tab orders everywhere, but overdoing it can lead to a confusing and inconsistent experience. Stick with the natural tab order unless you have a compelling reason to change it.

Skipping Interactive Elements

Make sure that all essential interactive elements—like buttons, form fields, and links—are keyboard-focusable. You don’t want users who rely on keyboard navigation to miss important parts of your site because they’ve been removed from the tab order.

Using Tabindex Instead of Proper HTML

It’s always best to use semantic HTML first. Instead of creating a clickable div with a tabindex= "0", use an actual <button> or <a> element. Not only does this help with accessibility, but it also provides better browser support and consistency across devices.

How Does Tabindex Relate to Web Accessibility Guidelines?

You’ve probably heard of the Web Content Accessibility Guidelines (WCAG) if you’ve been reading up on accessibility. These guidelines are designed to make web content more accessible to people with disabilities, and they’re the foundation of legal requirements like the Americans with Disabilities Act (ADA).

When it comes to keyboard navigation, WCAG has some specific guidelines that tabindex helps address:
- WCAG 2.1.1 Keyboard: All site functionality should be operable through a keyboard interface.
- WCAG 2.4.3 Focus Order: Navigating through content should follow a logical order that doesn’t confuse the user.
Using tabindex correctly is a step toward ensuring that your website meets these standards, helping you create a more inclusive and legally compliant experience.

Tabbing It All Together

The tabindex attribute is a powerful yet often overlooked tool in web accessibility. When used correctly, it not only aids users with visual or motor impairments but also enhances the overall user experience for everyone navigating your site. Ensuring that your website is accessible isn’t just about compliance with standards like WCAG and ADA—it’s about making your content reachable and usable for all.

Ready to make your website more inclusive and user-friendly? Schedule an ADA briefing with 216digital today. Our team of experts will guide you through the nuances of web accessibility, helping you implement best practices like proper tabindex usage. Let us help you create a more inclusive and legally compliant digital space.
Bobby

October 15, 2024

How-to Guides

Accessibility, ADA Compliance, How-to, tabindex, WCAG, web development

Getting Started: Understanding the Basics

What is Digital Accessibility?

The WCAG Guidelines: Your Roadmap to Accessibility

Quick Wins for Improving Accessibility

Refining Your Strategy: Policies and Processes

Establish Clear Accessibility Policies

Training and Awareness

User Testing and Feedback

Scaling Your Efforts: Advanced Solutions for Accessibility

Accessibility Center of Excellence

Automation and Tools

Leading Innovations and Setting Industry Standards

Moving Forward: Accessibility as an Ongoing Process

Final Thoughts

Why Manual Testing is Important

What Is Included in a Manual Audit?

Developing a Testing Plan

Evaluating Keyboard Navigation

Manual Testing Compatibility with Screen Readers

Checking Color Contrast

Reviewing Captions for Multimedia Content

Ensuring Accessible Forms

Testing Skip Navigation Links

Verifying Link Text

Reviewing Dynamic Content

Documenting Issues and Prioritizing Fixes

Building a More Inclusive Website with 216digital

What is WCAG, and Why Should You Care?

The Benefits of Accessible Content

Expand Your Audience Reach

Boost SEO

Enhance User Experience

Avoid Legal Risks

Practical WCAG Tips for Content Creators

Use Proper Headings

Add Alternative Text for Images

Color Contrast

Choose Accessible Fonts

Write Descriptive Links

Create Accessible Tables

Caption Your Videos

Use Plain Language

Monitor Accessibility Regularly

Final Thoughts

What Is POUR?

Perceivable: Making Content Accessible to the Senses

What Does Perceivable Mean in Practice?

Common Mistakes That Violate Perceivable Standards

Operable: Ensuring Users Can Navigate and Interact

What Does Operable Mean in Practice?

Common Mistakes That Violate Operable Standards

Understandable: Keeping Content Clear and Predictable

What Does Understandable Mean in Practice?

Common Mistakes That Violate Understandable Standards

Robust: Ensuring Compatibility with Current and Future Technologies

What Does Robust Mean in Practice?

Common Mistakes That Violate Robust Standards

Bringing POUR Principles Together

Example: An E-Commerce Website

Putting POUR into Practice

POURing Effort into Accessibility

What is WCAG?

Why Should You Care About WCAG Conformance?

Breaking Down the WCAG Conformance Levels

Level A: Covering the Basics

Level AA: The Sweet Spot

Level AAA: The Extra Mile

How High Should You Aim?

What Makes Level AAA So Hard?

Keeping Your Website WCAG Compliant

Regularly Audit Your Site

Train Your Team

Make Accessibility Part of Your Process

Use Accessibility Tools

Stay Up-to-Date

Achieve WCAG Conformance with 216digital

Why ADA Compliance Matters

Legal Implications

Expanding Your Audience

Understanding Web Accessibility Standards

Avoid Overusing `<div>` and `<span>`

Stick to `tabindex= "0"` for Most Cases

Use `tabindex= "-1"` for Hidden or Conditional Elements