WCAG Archives /Tag - 216digital

Descriptive Page Titles for Better Accessibility
If you’ve ever had 15 tabs open at once (and let’s be honest—who hasn’t?), you know how frustrating it is to click around trying to remember which one is which. When the titles are clear, you can find what you’re looking for in a second. When they’re not, it’s a guessing game.

For users who rely on screen readers or who live with cognitive or memory challenges, vague titles aren’t just annoying. They’re a real barrier. That’s where descriptive page titles come in. They make a huge difference in helping all users navigate the web more easily, and they support your site’s overall usability and accessibility—without requiring a major overhaul.

Best of all, it’s one of the simplest changes you can make that still packs a serious punch. A good page title improves orientation, reduces confusion, boosts your SEO rankings, and even helps reduce legal risk under the Americans with Disabilities Act (ADA). All with a few well-chosen words.

What WCAG 2.4.2 Actually Requires

Under WCAG 2.4.2—a Level A requirement in the Web Content Accessibility Guidelines (WCAG)—every web page must have a title that clearly describes its topic or purpose. It’s one of the most fundamental accessibility requirements, but it’s also one of the most overlooked.

Simply having a <title> tag isn’t enough. What’s inside that tag matters. A vague or generic title—like “Home” or “Untitled”—does little to help users understand what the page is actually about. It’s a bit like labeling all your folders “Stuff”—no one can navigate that efficiently, especially not users relying on assistive technologies.

This is especially important for screen reader users. Page titles are often read aloud as soon as a page loads or when switching between browser tabs. That brief moment of context helps them know exactly where they are. Similarly, sighted users benefit from meaningful titles when scanning through multiple open tabs or saving bookmarks for later reference.

Who Benefits from Descriptive Page Titles?

The short answer? Everyone. But here’s how it really plays out for different types of users:
- Screen reader users hear the page title as their first introduction. A vague or incorrect title can throw them off or force them to dig deeper than necessary.
- People with cognitive or memory challenges rely on titles to quickly understand whether a page is relevant. A well-written title can prevent information overload and reduce frustration.
- Mobility-impaired users benefit because they can avoid unnecessary clicks or key presses if the title tells them they’re on the wrong page.
- Everyone else—yes, even those without disabilities—appreciates descriptive page titles for the sheer convenience. Clear titles make it easier to navigate tabs, scan bookmarks, and share links confidently.
When a title says exactly what a page delivers, no one has to guess. That’s good usability—and that’s what accessibility is really about.

Common Title Mistakes (And How to Fix Them)

Even with the best intentions, many websites still fall into title traps. Let’s look at a few common problems:
- Too Vague: Titles like “Home” or “Blog” don’t help much when you’re trying to tell one tab from another.
- Reused Titles: When every blog post or account page is titled the same—like “Monthly Statement”—users lose their place quickly.
- Doesn’t Match the Page: If your title says “Pricing,” but the page is about features or FAQs, that mismatch causes confusion.
- Overloaded for SEO: You’ve seen these: “Best Home Trim Vinyl Windows Outdoor Accessories 2025 Guide.” They’re trying to do too much and end up helping no one.
Better Examples

Consider replacing generic titles with more descriptive ones. For example, swap “Blog Post” with “How to Write Descriptive Page Titles.” You might also change “Services” to “Real World Accessibility | 216digital,” or “Contact” to “Contact Us – 216digital Web Team.”

These small edits bring clarity, build trust, and boost both accessibility and SEO

Accessibility and SEO: They Work Together

There’s a common myth that writing for accessibility hurts SEO—but that couldn’t be further from the truth. In fact, descriptive page titles are a perfect example of how accessibility and SEO can work in harmony.

Search engines love pages with relevant, concise, and unique titles. So do people. That means when you follow accessibility best practices, you’re also improving your site’s visibility and user engagement.

Tips for Great Titles
- Keep them between 30–60 characters so they don’t get cut off in search results or browser tabs.
- Use primary keywords naturally, not awkwardly.
- Try using a pattern like: [Page Topic] | [Brand Name].
So, “About” becomes “About Our Team | 216digital” and “Pricing” becomes “Website Accessibility Pricing | 216digital.”

It’s easy to see how small tweaks can have a big payoff.

How to Improve Your Titles—Step by Step

Here’s a quick plan to help you get your titles in shape:

Audit Your Site

Use automated tools to spot missing, duplicate, or unusually long titles. But don’t stop there—manual review is key to catching vague or misleading language that tools might miss.

Apply a Simple Template

Keep it consistent across your site: “[Page Topic] | [Brand]” works for most needs and helps build recognition.

Loop in Your Team

Content creators, developers, designers, and SEO specialists should all care about good descriptive page titles. Make it a shared goal—not an afterthought.

Add it to Your Checklist

Whether you’re launching a new blog post, updating a product page, or doing a site redesign, reviewing the title tag should be part of the process every time.

The Risks of Getting It Wrong

Ignoring this part of accessibility can lead to bigger problems. WCAG 2.4.2 is part of ADA compliance, and missing or misleading titles are often among the first things flagged in accessibility audits. If you’re not in compliance, you could be vulnerable to lawsuits—and nobody wants that.

But beyond legal risk, failing to use descriptive page titles sends the wrong message. It suggests your site wasn’t built with every user in mind. And that hurts brand trust more than you might think.

Final Thoughts: Titles That Work for Everyone

It’s easy to overlook something as small as a page title. But when you take a step back, you’ll see that descriptive page titles affect every part of your site—from how users find you, to how they feel while browsing, to whether they come back at all.

This one fix can make your site more usable, more discoverable, and more inclusive—without blowing up your workflow or budget. That’s what we call a smart move.

Ready to Take Action?

Want help reviewing your site for accessibility wins like this one? Schedule an ADA briefing with 216digital. We’ll show you how small changes like descriptive page titles can lead to big improvements in compliance, usability, and user trust—no pressure, no hard sell.

Let’s build a web that works for everyone—starting with the title.
Greg McNeil

June 18, 2025

How-to Guides

Accessibility, How-to, Page Titles, WCAG, WCAG Compliance, Web Accessibility, web developers, web development, Website Accessibility
Web Accessibility for Retailers Under Legal Fire
If you’re running an online retail business, digital accessibility might not be the first thing on your to-do list—but it needs to be. In today’s eCommerce landscape, accessibility for retailers isn’t just a best practice—it’s a legal requirement and a smart business move.

Retail websites are complex, dynamic, and frequently updated, which makes them especially vulnerable to accessibility issues. And as more people rely on online shopping to meet daily needs, the stakes are higher than ever. Lawsuits are on the rise, but more importantly, so is the expectation that your site works for everyone.

Product carousels, filters, multi-step checkout processes, popups, modals, and embedded third-party tools all add complexity and make accessibility more difficult.

Why Web Accessibility for Retailers Matters

Retailers have become one of the biggest targets for digital accessibility lawsuits. In fact, in 2024 alone, 77% of all web accessibility lawsuits in the U.S. targeted online retailers—making the industry the most litigated digital sector. These lawsuits aren’t just targeting Fortune 500 brands; regional and mid-market businesses are facing legal action at an increasing rate.

There are several reasons for this:

Retail Websites are Dynamic And Complex

They’re filled with product carousels, filters, multi-step checkout processes, popups, modals, and embedded third-party tools—all of which can be difficult to make accessible. Without proper structure, markup, and ARIA attributes, these elements can become unusable for people relying on screen readers or keyboard navigation.

eCommerce Sites Are Constantly Updated

Product pages change, promotions rotate, and new features are added regularly. These updates often introduce new accessibility problems—especially when not reviewed with accessibility in mind.

Online Shopping is Essential

It’s no longer a luxury; it’s how millions of people access everyday goods and services. If a website prevents someone from completing a purchase due to an accessibility barrier, it becomes a civil rights issue—legally and ethically.

Demand Letters Are Widespread

Each year, hundreds of thousands of demand letters are sent to businesses for digital accessibility violations. These letters signal that a company is excluding people with disabilities, and the reputational damage can be immediate.

Legal and Technical Web Accessibility for Retailers

Title III of the Americans with Disabilities Act (ADA)requires U.S. retailers to ensure accessibility for people with disabilities in all places of public accommodation. In today’s digital world, the courts and the Department of Justice (DOJ) have made it clear: this requirement also applies to websites—especially those that sell goods and services to the public.

Courts and plaintiffs use the Web Content Accessibility Guidelines (WCAG) as the standard for compliance in nearly all accessibility-related lawsuits. The DOJ reaffirmed this approach in 2024, solidifying WCAG as the benchmark for evaluating whether a website is accessible.

The Four Golden Rules of Accessibility: POUR

At the heart of WCAG are four key principles known by the acronym POUR: Perceivable, Operable, Understandable, and Robust. These form the foundation for accessible digital experiences and help ensure your website works for everyone.
- Perceivable – Users must be able to identify and interact with content. This includes providing text alternatives for images, captions for videos, and other sensory accommodations.
- Operable – The site must support navigation with a keyboard, screen reader, or other assistive tools—without relying solely on a mouse.
- Understandable – Information and functionality should be easy to comprehend and behave in expected ways to avoid confusion.
- Robust – Content must be compatible with a wide range of current and future assistive technologies, such as screen readers or voice commands.
And it’s not just your website. These principles should also extend to digital documents, confirmation emails, customer service interactions, and anything else a user might engage with online.

Common Pitfalls on Retail Websites

Retail sites face some of the most complex accessibility challenges. Here are a few issues that often trigger lawsuits:
- Unlabeled or mislabeled form fields that prevent screen reader users from checking out.
- Broken keyboard navigation makes it impossible for users with motor impairments to complete transactions.
- Missing alt text on product images.
- Low color contrast between text and backgrounds.
- Non-dismissable modals or popups that trap users.
- Checkout flows that break when even one component isn’t accessible.
These barriers frequently appear when using templates, third-party plugins, or custom JavaScript that hasn’t been accessibility-tested. They can completely disrupt the buying experience for users who depend on assistive technologies. Web accessibility for retailers requires a consistent and intentional approach to prevent these obstacles from resurfacing.

What Happens If You’re Sued

Most lawsuits begin with a demand letter—often asking for immediate remediation and a financial settlement. If ignored, this can escalate into a federal lawsuit under the ADA or state-level laws like California’s Unruh Civil Rights Act, which allows for additional penalties.

Settlements may cover remediation costs and legal fees, but the real damage is often reputational—especially when exclusion of disabled users becomes public knowledge.

Even if your business wins the case, legal defense costs are high. And if your site remains non-compliant, you may be targeted again. With web accessibility for retailers, prevention is significantly less costly than a reactive legal defense.

A Proactive Plan for Retailers

Accessibility isn’t a one-time fix. It’s an ongoing strategy. Here’s how to start with accessibility for retailers:

1. Start with an Audit

Use automated tools like Lighthouse or WAVE for a quick scan. But don’t stop there—manual testing is essential for identifying real-world usability barriers.

2. Fix Key Areas First

Prioritize your homepage, product pages, cart, and checkout. Make sure form fields are labeled, keyboard navigation works, and screen readers can read your content.

3. Address Dynamic Elements

Focus on complex components—like popups, modals, filters, and third-party integrations—that often create the biggest challenges. Use semantic markup and ARIA attributes to support assistive tech.

4. Monitor Continuously

Your site changes frequently. Build accessibility checks into your update process so new features don’t break usability, or use a monitoring service like a11y.Radar.

5. Train Your Team

Give your developers, content editors, and marketing teams the knowledge they need to create inclusive content from the start.

6. Consider Outside Help

Accessibility is nuanced. A qualified team can help you get it right—and keep it that way.

Retailers: Don’t Let Accessibility Be an Afterthought

Web accessibility for retailers is no longer optional. It’s central to building a sustainable, inclusive, and legally safe business. In a digital environment where over 30% of the top 500 eCommerce retailers were sued last year, doing nothing is no longer a risk—it’s a liability.

But there’s a real upside, too. Accessibility leads to better experiences, broader audiences, stronger SEO, and a more trusted brand.

Start now. Audit your site. Fix the gaps. Train your team. Partner with experts. Turn accessibility from a compliance headache into a strategic advantage.

Need Help Making Your Retail Site Accessible?

216digital offers full audits, real-world testing, and proactive monitoring to ensure your site meets WCAG standards and stays lawsuit-resistant. Let’s make your eCommerce experience inclusive—and legally safe—from day one.
Greg McNeil

June 11, 2025

Legal Compliance

Accessibility, ADA Compliance, ADA Lawsuit, ecommerce website, Retail, WCAG, Web Accessibility, Website Accessibility
WordPress Accessibility: Common Pitfalls & Fixes
WordPress gives developers a head start with accessibility—but it’s just that: a start. While the platform includes solid foundations like semantic markup and keyboard-friendly admin features, building an experience that works for everyone still requires thoughtful decisions on our part. As developers, we’re in a unique position to go beyond the basics, spotting the small oversights that can create big barriers for users.

In this guide, we’ll walk through some of the most common accessibility missteps we see in WordPress projects—along with practical fixes you can implement right away. Whether you’re refactoring an old theme or launching something new, these insights are meant to help you create experiences that are not just compliant, but genuinely inclusive.

Misuse of Heading Structures for Visual Styling

It’s easy to reach for <h2> or <h3> tags to style text because they’re built into most WordPress themes with bold and larger font sizes. But when headings are used purely for visual emphasis—not structure—you end up distorting the page’s semantic outline.

Why It Matters

Screen reader users often rely on heading navigation to scan and jump between sections. If headings are skipped, out of order, or misused, the page becomes harder to understand, and key content may get missed entirely.

How to Fix It
- Use CSS for Styling: Apply styles using classes or inline styles, not heading tags. In Gutenberg, you can use blocks with custom styles or reusable blocks instead of jumping heading levels.
- Follow a Logical Heading Hierarchy: Begin with one <h1> per page (usually the title), then use <h2> for top-level sections, <h3> for subsections, and so on.
- Audit Your Work: Use tools like WAVE or the Google Lighthouse Accessibility Report to evaluate your heading structure and flag potential misuses before they go live.
Overreliance on Theme Defaults for Color Contrast

Many developers trust their WordPress theme’s default color scheme to do the heavy lifting—but while a palette may look good visually, it doesn’t mean it’s accessible. Default colors often fail to meetWCAG 2.1 AA standards, especially for body text and buttons.

Accessibility Risk

Poor color contrast is a major barrier for users with low vision or color blindness. If your text blends into the background, you’re excluding readers—sometimes without realizing it.

Practical Fixes
- Test Contrast Ratios: Use WebAIM’s Contrast Checker or the Color Contrast Analyzer to validate text against its background.
- Override Theme Defaults: Most modern themes offer customization options via the Customizer or Full Site Editing. Make small adjustments—lighten text, darken backgrounds—to meet or exceed the 4.5:1 minimum contrast ratio.
- Offer User Controls: Consider giving users the ability to switch to high-contrast mode with plugins like “WP Accessibility.” This gives more control to your users while improving inclusivity.
Improper List Markup Practices

It’s not unusual to see developers create the appearance of a list using <div> tags, line breaks, or other non-semantic methods—especially in custom blocks or page builders commonly used in WordPress.

Why It’s a Problem

Screen readers rely on semantic tags like <ul>, <ol>, and <li> to announce that a list exists, how many items are in it, and how items relate to each other. Without this structure, users lose context.

Best Practices
- Use Native List Markup: If it’s a list—code it as a list. Use <ul> for unordered lists and <ol> for ordered ones. Wrap each list item in <li>.
- Handle Nesting Thoughtfully: For sub-lists, nest another <ul> or <ol> inside an <li>. Screen readers will announce the nested structure properly.
- Test Your Output: Run accessibility audits or inspect the DOM to ensure list structures are coded semantically, especially when using custom Gutenberg blocks or page builders.
Neglecting Contextual Relevance in Alt Text

WordPress auto-generates alt text from image file names if authors don’t supply one. That’s how you end up with images labeled “IMG_4829.jpg”—which isn’t helpful to anyone.

Why It Matters

Alt text should describe why the image is there, not just what it looks like. If the image provides important context, instructions, or emotion, a generic label fails users who rely on screen readers.

What Developers Can Do
- Write Purpose-Driven Alt Text: If the image is showing a concept, outcome, or step in a process, describe that context directly. For example, “Screenshot of the plugin settings menu with Accessibility Mode enabled.”
- Avoid Phrases Like “Image of…” Screen readers already announce the presence of an image. Jump straight into the relevant description.
- Use Empty Alt for Decorative Images: For visuals that are purely aesthetic and add no informational value, use alt="" so assistive tech knows to skip it entirely.
Overuse and Misapplication of ARIA Attributes

ARIA is a powerful toolset—but like any tool, misuse can cause more harm than good. Adding roles and attributes without understanding their implications can break screen reader behavior or clutter the accessibility tree.

The Real Cost

Improper ARIA use can confuse assistive technologies, interfere with default behaviors, and even make components harder—not easier—to use. Overengineering is just as dangerous as under-engineering.

Smarter ARIA Use
- Favor Native HTML First: If you’re building a checkbox, <input type="checkbox"> with an associated <label> is far more reliable than using a <div> with ARIA roles and states.
- Use ARIA Only When Required: If you’re building a custom interactive widget (like a tabbed interface or menu), consult the ARIA Authoring Practices Guide. Choose correct roles and manage keyboard interactions accordingly.
- Test Your Implementation: Use screen readers like NVDA or VoiceOver to verify that ARIA is behaving as expected. Pay attention to focus, announcements, and interaction patterns.
Overlooking Keyboard Navigation and Focus Management

Many developers unintentionally design for mouse users first. But for users relying on keyboards—whether due to preference, disability, or temporary injury—keyboard accessibility is critical.

Key Accessibility Concerns
- No Visible Focus Indicators: Removing browser outlines with outline: none; without providing alternatives leaves users lost.
- Custom Components Not Keyboard-Aware: Modals, sliders, dropdowns, and carousels built from scratch often lack proper keyboard event handling and focus management.
Developer-Friendly Fixes
- Ensure Focus Visibility: Style focused elements clearly using CSS, like :focus { outline: 2px solid #000; }. Customize this to match your theme, but don’t remove it entirely.
- Handle Keyboard Events: For custom components, add keydown or keyup listeners to handle Enter, Escape, and Arrow keys appropriately. Don’t rely on click events alone.
- Do Keyboard-Only Testing: Regularly test your site using only the keyboard. Tab through each interactive element and verify focus moves logically, without skipping important controls.
What True Accessibility Looks Like in WordPress

Accessibility isn’t a checklist—it’s a mindset. When we write clean, semantic code, ensure visual clarity, and support every way a user might interact with our sites, we’re not just doing right by WCAG—we’re doing right by our users. The real goal is to build experiences that work for everyone, without assumptions about how people navigate the web.

As WordPress developers, we have powerful tools and a vibrant ecosystem at our disposal. Let’s use them with care and intention. Keep testing, stay curious, and don’t hesitate to dig deeper. And if you’re looking to strengthen your accessibility efforts, 216digital offers ADA compliance briefings tailored to development teams. We’re here to support your work—because inclusive development is better development.
Greg McNeil

June 10, 2025

How-to Guides, Legal Compliance

Accessibility, How-to, WCAG, Web Accessibility, web developers, web development, Website Accessibility, WordPress
Up and Coming ARIA Implementation
Web accessibility is always evolving. Keeping up isn’t just beneficial—it’s crucial. Accessible Rich Internet Applications (ARIA) help developers build experiences that are usable by everyone, especially those with disabilities. As web standards advance, new ARIA attributes and roles emerge. Recently, ARIA 1.3 has introduced several notable features developers should start adopting now.

Many of these are still in what could be called the “infrastructure stage”—they’re well-defined and available, but support across assistive tech and browsers remains inconsistent. That’s precisely why now is the time to pay attention. Understanding emerging ARIA implementation ensures your projects remain inclusive, user-friendly, and future-proof.

This article explores fresh ARIA implementation options, their current support levels, and how developers can practically integrate them into real-world workflows.

New and Noteworthy ARIA Attributes

aria-errormessage

Effective error messaging can significantly enhance usability. The ARIA implementation of aria-errormessage connects specific error messages to input fields when aria-invalid="true" is active. Unlike aria-describedby, this explicitly identifies the message as an error, and it’s only announced when the field is invalid—streamlining feedback for screen reader users.

Support: Strong across JAWS, NVDA, and iOS VoiceOver. More limited in other environments.

Example
```
<label for="email">Email:</label>
<input type="email" id="email" aria-invalid="true" aria-errormessage="emailError">
<span id="emailError">Please enter a valid email address.</span>
```
aria-description

This attribute supplements existing descriptive labels by offering additional, programmatically available context that isn’t always visible on screen. It’s ideal for providing hints that enhance usability without cluttering the UI. For example, use aria-description="You are here:" to add orientation to breadcrumb navigation.

Support: Currently handled well by NVDA and iOS VoiceOver; other screen readers may ignore it or misinterpret its purpose.

Example
```
<button aria-label="Download" aria-description="Downloads the current report in PDF format.">Download</button>
```
aria-details

The ARIA implementation of aria-details links an element to rich, supplementary content—replacing the outdated and poorly supported longdesc. It’s perfect for enhancing understanding of charts, data tables, and complex graphics.

Support: Announced in some screen readers, but there’s currently no direct navigation path from the referenced element to the details content—limiting usability in production environments.

Example
```
<img src="chart.png" alt="Sales Chart" aria-details="chartDetails">
<div id="chartDetails">
  <p>This chart shows sales data from Q1 to Q4, highlighting growth trends.</p>
</div>
```
aria-keyshortcuts

Keyboard accessibility remains critical for many users. The ARIA implementation of aria-keyshortcuts lets developers document expected key commands directly in markup, making interfaces easier to learn and navigate via screen readers.

Important note: This does not create functionality—it simply advertises the shortcut to assistive tech.

Support: Fairly robust in Chrome and Edge; less so in Firefox and mobile platforms.

Example
```
<button aria-label="Mute" aria-keyshortcuts="Ctrl+M">Mute</button>
```
aria-placeholder

This attribute serves as a screen-reader-friendly version of the native placeholder attribute, particularly useful for custom form controls like div[contenteditable]. Unlike native placeholders, the text won’t be announced after the field is filled, avoiding redundancy.

Support: Surprisingly consistent across JAWS, NVDA, VoiceOver, and TalkBack.

Example
```
<div contenteditable="true" role="textbox" aria-placeholder="Enter your comment here..."></div>
```
Emerging ARIA Roles Enhancing Semantic Meaning

Editorial and Collaborative Roles

Roles like role="mark", role="comment", and role="suggestion" provide semantic meaning in collaborative environments—useful in rich text editors, document workflows, and feedback tools.
- mark: Highlights text.
- comment: Marks feedback or user-generated discussion.
- suggestion: Flags proposed edits or changes.
Support: Varies widely. role="mark" is gaining traction due to its alignment with <mark>. Others are still emerging.

Example
```
<p>The final decision was <span role="suggestion">to postpone the launch</span> until next quarter.</p>
```
Technical and Temporal Roles

New semantic roles such as role="code" and role="time" help describe technical or time-based content when native elements like <code> or <time> aren’t feasible—particularly in component-based frameworks.

Support: Minimal at present but useful for long-term semantic clarity.

Example
```
<div role="code">const sum = (a, b) => a + b;</div>
<div role="time" datetime="2025-06-06T13:49:19-04:00">June 6, 2025, 1:49 PM EDT</div>
```
role=”image”

This is functionally equivalent to role="img" but offers a clearer, natural-language alternative. While it doesn’t change behavior, it can improve code readability and naming consistency across projects.

Example
```
<div role="image" aria-label="Company Logo">
  <img src="logo.png" alt="">
</div>
```
Practical Implementation Considerations

Assessing Support Across Assistive Technologies

Not every ARIA implementation feature enjoys uniform support. The ecosystem includes screen readers like JAWS, NVDA, VoiceOver, TalkBack, and browsers like Chrome, Edge, Firefox, and Safari. Always test your ARIA implementations across a matrix of platforms and devices. What works well in one may fail silently in another.

Tested Environments (May 2025)
- Windows 11: JAWS, NVDA, Narrator
- macOS Sequoia: VoiceOver
- iOS 18.4: VoiceOver (Safari)
- Android 15: TalkBack (Chrome)
Support varies—stay informed and test often.

Best Practices for Adoption
1. Use semantic HTML first. ARIA should enhance—not replace—native elements.
2. Progressively enhance. Build baseline functionality, then layer in ARIA attributes where they add real value.
3. Test with real users. Automated tests only go so far. Gather feedback from people who use assistive tech every day.
4. Implement gracefully. Ensure content degrades without breaking if ARIA features aren’t supported.
5. Stay proactive. Keep track of ARIA spec updates and screen reader changelogs.
Conclusion

Web accessibility isn’t static. Staying ahead of emerging ARIA implementation trends helps developers build experiences that are not just compliant, but genuinely inclusive. Attributes like aria-errormessage, aria-description, and editorial roles like role="comment" signal the future of accessible interaction.

Many of these features may still be waiting for widespread support—but early adoption by thoughtful developers will shape best practices and standards moving forward.

To lead with confidence in this evolving space, consider scheduling an ADA briefing with 216digital. Their accessibility experts can help you implement forward-looking ARIA features in a way that’s both robust and user-first—positioning your organization as a leader in inclusive design.
Greg McNeil

June 6, 2025

How-to Guides

Accessibility, ARIA, How-to, WCAG, WCAG Compliance, web developers, web development
Law Firms Aren’t Built for Accessibility Remediation Services
When a demand letter lands in your inbox, or an ADA-related lawsuit hits your desk, your first thought might be to call a lawyer. That’s a natural reaction—after all, legal issues usually call for legal help.

But here’s where things get a little more complicated: if the problem is your website’s accessibility, then legal advice alone won’t fix it. And that’s where many businesses take a wrong turn. Legal teams can guide you through the paperwork, but they’re rarely the ones who dig into your code, address the real barriers, or help you prevent the next lawsuit.

This article walks you through why relying on a law firm to handle accessibility remediation services might not be the best move—and what a smarter, more effective approach looks like.

The Problem: Law Firms Handle Lawsuits—Not Code

Let’s be clear—attorneys have an important role. If you’ve received a demand letter or lawsuit, they can help you respond, negotiate, or represent you in court. But legal involvement doesn’t make the accessibility problem go away. The root issue—your website not working for people with disabilities—still remains. And it’s that issue that continues to carry legal and reputational risk.

Most law firms don’t have in-house technical teams. No developers, no certified accessibility experts, no usability testers. So what happens? They either outsource the actual accessibility remediation services to third-party vendors (often charging a premium along the way) or provide high-level reports filled with checklists that leave your dev team guessing at what to do next.

That means you’re still on the hook for the real work—and possibly paying more for it.

Hidden Risk #1: You’ll Pay More for Less

Law firms typically charge by the hour, which makes sense for legal tasks like reviewing contracts or negotiating settlements. But when they apply those same rates to accessibility-related work—such as interpreting WCAG guidelines, coordinating with vendors, or reviewing audit summaries—it turns into a costly game of telephone.

You end up paying for layers of administrative overhead that slow down progress and don’t actually improve your website.

Worse, you might not even realize where the money is going. Legal fees can pile up quickly without producing the tangible results your business actually needs: a compliant, accessible, functional website. For small to mid-size organizations trying to manage both compliance and budget, this model is hard to justify.

Hidden Risk #2: The Fixes May Not Be Complete

Fixing accessibility isn’t about running a quick scan and addressing a handful of errors. Real remediation requires technical precision, contextual judgment, and manual testing—especially with screen readers and keyboard navigation. It involves understanding how accessibility issues present in code and how they affect the user experience for people with different disabilities.

Many law firms don’t have the tools—or the trained personnel—to go that deep. And their vendor partners often lean heavily on automated tools that only catch surface-level issues.

Here’s what that kind of partial remediation can miss:
- Form fields without accessible labels
- Improper heading structures that confuse screen readers
- Modal windows that can’t be closed without a mouse
- Buttons or links that don’t receive keyboard focus
- Dynamic content changes that don’t alert assistive technologies
These aren’t fringe cases—they’re exactly the kinds of issues that trigger lawsuits. Unfortunately, teams often overlook them when legal experts, rather than technical specialists, lead accessibility remediation efforts.

Hidden Risk #3: No Plan for the Long Term

Even if your legal team manages to patch things up for now, accessibility isn’t a one-and-done situation. Websites evolve. New content is added. Platforms update. If you don’t have an ongoing plan, you risk falling out of compliance all over again—and landing back in legal trouble.

Law firms are built for casework, not for long-term technical oversight. Most won’t offer monitoring services, provide training for your content team, or stay engaged as your digital properties change over time. Without a partner who understands how to maintain accessibility remediation services, you’re left exposed.

That’s why sustainable compliance calls for a proactive strategy—one that goes beyond legal checkboxes and focuses on real-world usability, continuous improvement, and future-proofing your site.

What Proper Accessibility Remediation Services Look Like

To address ADA compliance issues the right way, you need more than legal advice—you need a full-service accessibility team that knows how to diagnose, prioritize, and implement lasting solutions.

Here’s what effective accessibility remediation services typically involve:

1. In-Depth Accessibility Audit

Experienced accessibility professionals start by reviewing your site against WCAG 2.1 A/AA standards using both automated and manual testing. This ensures nothing gets missed. A proper audit covers the following:
- Screen reader testing using tools like NVDA, JAWS, or VoiceOver
- Keyboard-only navigation analysis
- Color contrast checks
- Semantic HTML review
- ARIA role validation for dynamic content
It’s this level of testing that uncovers real usability barriers.

2. A Clear, Actionable Roadmap

Instead of a vague checklist, a solid remediation team will provide a prioritized list of issues, each translated into plain language with clear technical recommendations. The goal is to make it easy for developers to understand what needs to be fixed—and how.

3. Code-Level Fixes

This is the heart of remediation. A professional team doesn’t just point out problems—they roll up their sleeves and solve them. That includes adjusting templates, improving focus states, rewriting inaccessible components, and ensuring your code structure supports screen readers and keyboard navigation.

It’s hands-on work—and it requires skilled front-end developers who understand both accessibility and UX.

4. Real-World Usability Testing

After you make changes, your work isn’t done. Test the updated site again—this time in real-world scenarios using assistive technologies. This step confirms that your remediation efforts actually work for the people they’re designed to support.

5. Documentation & Legal Support

While not a substitute for a legal team, many remediation partners provide helpful documentation—such as accessibility statements, conformance reports (like VPATs), and audit results—that demonstrate your organization’s commitment to accessibility. These materials can also support your response if you’re facing legal scrutiny.

6. Ongoing Monitoring

Even after remediation, your site should be monitored regularly. A good partner will offer scanning tools like a11y.Radar for testing and alerts to catch issues early—before they turn into compliance risks.

Why Accessibility Professionals Are the Better Fit

Accessibility specialists solve the actual problem: they make websites usable for people with disabilities. They work closely with your development, design, and content teams to create solutions that align with your brand, support your UX goals, and meet compliance requirements.

Unlike law firms, accessibility pros don’t just help you react—they help you prepare. Their job is to prevent problems, not just manage them after the fact.

They bring technical knowledge, lived user experience insights, and a collaborative mindset to the table. That’s how you get lasting results—not just legal coverage, but a stronger, more inclusive digital presence.

Conclusion: The Smart Path to Lasting Compliance

If you’re navigating legal pressure because of an inaccessible website, it’s important to act quickly—but also wisely. Legal teams play a role, yes, but true ADA compliance requires more than legal documents and advice. It takes technical expertise, accessibility remediation services, and a long-term plan that goes beyond checking boxes.

The right partner doesn’t just help you respond to a lawsuit—they help you prevent the next one by making your website genuinely usable for everyone. That means fewer legal risks, stronger user trust, and a better experience across the board.

At 216digital, we specialize in real solutions—not just legal responses. From WCAG audits and code-level fixes to usability testing and ongoing monitoring, we help you build and maintain a site that works for everyone.

Schedule an ADA briefing with our accessibility team today to get clear, honest guidance on what your site needs, what’s at risk, and how to move forward confidently. Let’s make your compliance efforts count—for your users and your business.
Greg McNeil

June 4, 2025

Legal Compliance

Accessibility, Accessibility Remediation, Accessibility testing, ADA Compliance, WCAG, Web Accessibility, Web Accessibility Remediation, Website Accessibility
Mastering ARIA in HTML: A Guide for Developers
If you’re building digital experiences in 2025, you know the landscape has evolved significantly. Mobile dominates, and for over a billion people with disabilities worldwide, accessibility isn’t a luxury—it’s essential. As front-end developers and accessibility specialists, our role extends beyond coding for functionality—we’re creating inclusive experiences.

This is precisely where ARIA in HTML steps up. When native HTML can’t clearly communicate what dynamic interfaces are doing—like expanding menus, modal dialogs, or custom widgets—ARIA bridges those gaps. Used effectively, it connects aesthetic, intuitive front-end design with genuinely accessible user experiences.

Let’s explore how to effectively incorporate ARIA in HTML, steer clear of common pitfalls, and ensure your mobile-first designs prioritize inclusion from the outset.

Understanding ARIA in HTML

ARIA, or Accessible Rich Internet Applications, is a W3C specification designed to enhance semantic meaning in web content. Essentially, it’s metadata crafted specifically to communicate clearly with assistive technologies like screen readers.

You might wonder—why not rely exclusively on semantic HTML?

We absolutely should prioritize semantic HTML. However, certain custom components—like custom dropdowns or dynamic interfaces—can surpass what native HTML can express. That’s exactly where ARIA in HTML becomes indispensable.

ARIA Comprises Three Key Components
- Roles: Clearly define an element’s function.
- States: Indicate conditions that change dynamically (expanded/collapsed).
- Properties: Offer consistent, generally static information (labels or relationships).
Let’s explore these individually to clarify their application.

ARIA Roles – Clearly Defining Element Purpose

ARIA roles inform assistive technologies precisely what an element represents. They’re foundational to implementing ARIA effectively.

Common Role Categories
- Landmark Roles guide users through structural sections: <nav role="navigation" aria-label="Main Navigation">…</nav>
- Widget Roles identify interactive controls: <div role="button" tabindex="0" aria-pressed="false">Toggle</div>
- Document Structure Roles illustrate content hierarchies, such as headings, articles, or lists.
- Abstract Roles provide a structural foundation but aren’t directly used in code.
ARIA roles effectively transform generic <div> elements into meaningful components, but only when a suitable native element isn’t available. For instance, always prefer <button> over div[role="button"] when possible.

ARIA States and Properties – Capturing Dynamic Interactivity

ARIA truly demonstrates its value in conveying dynamic content behavior. When UI elements change states—like expanding menus, selecting items, or providing live updates—ARIA states and properties clearly relay this to assistive technology.
- States (change dynamically): aria-expanded, aria-checked, aria-pressed
- Properties (typically static): aria-labelledby, aria-describedby, aria-controls
Example: Expandable Menu
```
<button aria-expanded="false" aria-controls="menu">Menu</button>
<ul id="menu" hidden>
  <li><a href="#">Item 1</a></li>
  <li><a href="#">Item 2</a></li>
</ul>
```
Example: Labeled Input
```
<label id="emailLabel">Email:</label>
<input type="email" aria-labelledby="emailLabel">
```
States and properties ensure screen reader users consistently understand UI changes in real-time, creating seamless interactions.

ARIA in Mobile Web Development – Best Practices

Mobile development introduces unique accessibility considerations. Small screens, touch interfaces, and various screen readers can complicate implementation, but well-executed ARIA enhances the responsive design experience.

Mobile Considerations
- Touch Targets: Ensure sufficient size and spacing.
- Screen Readers: Regularly test with VoiceOver (iOS) and TalkBack (Android).
- Responsiveness: Maintain ARIA accuracy through layout shifts.
Best Practices
- Always use native HTML elements first. Opt for <button> when possible.
- Avoid redundant roles. A <nav> inherently has navigation context and typically doesn’t require role="navigation" unless clarified with aria-label.
- Ensure all interactive elements are keyboard-accessible.
- Provide clear accessible names with aria-label or aria-labelledby.
Common Pitfalls
- Misusing aria-hidden: Avoid hiding interactive elements, as it disrupts user experiences.
- Incorrect roles: Assign roles strictly aligned with functionality—avoid role="button" on non-interactive headings.
When implemented thoughtfully, ARIA in HTML fosters accessible, intuitive mobile experiences.

ARIA and WCAG – Achieving Accessibility Standards

Web Content Accessibility Guidelines (WCAG) provide essential standards for digital accessibility. ARIA complements WCAG, offering practical ways to achieve compliance and enhance experiences.

WCAG Principles Supported by ARIA
- Perceivable: Communicates dynamic content clearly (e.g., aria-live).
- Operable: Facilitates keyboard control via appropriate roles and states.
- Understandable: Clarifies purpose using meaningful labels.
- Robust: Ensures future-proof, compatible experiences.
Correct ARIA use significantly advances your site towards WCAG 2.2 AA compliance, enhancing accessibility comprehensively.

Testing ARIA Implementations – Tools and Techniques

Effective ARIA in HTML requires rigorous testing—without it, even perfect code can fail users.

Recommended Tools
- WAVE: Quickly identify visual ARIA issues via Chrome.
- NVDA (Windows) and VoiceOver (macOS/iOS): Essential screen reader testing.
- BrowserStack Workflow Scanner: Detects ARIA issues in user workflows.
Testing Strategies
- Automated Tests: Detect immediate issues like missing labels or roles.
- Manual Tests: Tab through interactive elements; ensure clarity with screen readers.
- User Tests: Real-world feedback remains crucial for catching overlooked issues.
Comprehensive testing ensures ARIA implementations genuinely enhance user accessibility rather than hindering it.

ARIA You Ready for Accessibility?

ARIA in HTML isn’t a magical solution—it’s a powerful tool. Utilized effectively, it allows developers to build accessible digital experiences that resonate with everyone, particularly crucial for mobile users dependent on assistive technology.

As developers, designers, and accessibility experts, we’re collectively responsible for crafting an inclusive web. Let’s commit to making accessibility integral—not an afterthought.

Need guidance with ARIA strategies or comprehensive accessibility audits? 216digital offers expertise and support. Schedule a quick ADA compliance briefing and discover how your site can confidently meet and surpass WCAG standards.

Let’s continue advancing accessibility, enhancing experiences one ARIA attribute at a time.
Greg McNeil

May 27, 2025

How-to Guides

Accessibility, ARIA, aria-describedby, aria-label, How-to, WCAG, Web Accessibility
Ease Into Motion: Smarter Animation Accessibility
Imagine clicking into a website and being hit with swirling graphics, sliding panels, or a bouncing button that just won’t stop. For many people, that kind of animation isn’t just annoying—it’s physically harmful. Dizziness. Nausea. Migraines. Disorientation. For users with motion sensitivity, these effects are all too common.

As developers, we love using motion to make our interfaces feel alive. But when it comes to animation accessibility, we need to be just as thoughtful about who we’re designing for. Great UI isn’t just beautiful—it’s inclusive. And making motion safer doesn’t mean removing it altogether. It just means giving people control.

This guide breaks down what you need to know about motion sensitivity, how to comply with the Web Content Accessibility Guidelines (WCAG), and how to build user-friendly animation for your projects using CSS, JavaScript, and real-world techniques.

Who’s Affected by Motion—and Why It Matters

Motion sensitivity happens when animations or transitions trigger unpleasant physical reactions. This might include nausea, vertigo, blurry vision, headaches, or even migraines. It’s especially common for people with:
- Vestibular disorders
- Autism spectrum disorder
- ADHD
- Epilepsy
In fact, over 35% of adults experience some kind of vestibular dysfunction by age 40. That’s not a small edge case—it’s a significant part of your user base.

The Trouble With Flashing and Distractions

Animations can also cause cognitive overload. Users with ADHD or processing differences may find it hard to stay focused when elements are constantly moving. Looping carousels or animated background transitions can pull attention away from the main content or calls to action.

And then there’s photosensitive epilepsy. About 3% of people with epilepsy can have seizures triggered by flashing lights—especially red-on-black or high-contrast flickers. That’s why WCAG has strict guidelines around flash frequency.

WCAG and Animation Accessibility: What to Follow

Before diving into the specifics, it’s important to understand that these aren’t arbitrary rules—they exist to protect people. Animation accessibility is a fundamental part of inclusive design, and these guidelines offer a framework that helps you avoid unintentional harm.

Key Guidelines
- 2.2.2 – Pause, Stop, Hide: Any moving content that starts automatically must have a clear way to pause or hide it, unless the motion is essential.
- 2.3.1 – Three Flashes or Below Threshold: Avoid flashing more than 3 times per second.
- 2.3.3 – Animation from Interactions: If your animation happens because someone clicked, scrolled, or hovered—it still needs to be safe and optional.
How to Apply These Guidelines
- Don’t loop animations forever.
- Offer controls to pause or stop motion.
- Never rely on animation alone to convey important info—back it up with text or icons.
Animation accessibility is about making sure motion adds value without harm.

Using CSS to Respect Motion Preferences

What Is @prefers-reduced-motion?

This media query checks whether a user has asked for less motion in their operating system:
```
@media (prefers-reduced-motion: reduce) {
  * {
    animation: none !important;
    transition: none !important;
  }
}
```
If users toggle Reduce motion in macOS, iOS, Windows, Android, or Linux, they’ll instantly get a calmer experience.

Design Strategies
- Remove parallax scroll and large translations.
- Swap animated GIFs with a static frame or CSS background-image.
- Tone down fades and slides—transitions shorter than 250 ms are usually fine.
- Provide fallbacks that still communicate state changes (e.g., use color or underline instead of a shake animation to signal “invalid input”).
Giving Users Control With JavaScript

Even if someone’s system doesn’t request reduced motion, they should still have a choice. Here’s a simple example:
```
<button id="toggle-motion">Toggle motion</button>
<script>
  document.getElementById('toggle-motion').addEventListener('click', () => {
    document.body.classList.toggle('reduce-motion');
    localStorage.setItem('reduceMotion', document.body.classList.contains('reduce-motion'));
  });
  // Persist preference between visits
  if (localStorage.getItem('reduceMotion') === 'true') {
    document.body.classList.add('reduce-motion');
  }
</script>
```
Then, in your CSS:
```
.reduce-motion * {
  animation: none !important;
  transition: none !important;
}
```
Let users decide what works for them. Animation accessibility is about empowerment.

Pause on Hover or Interaction

You can also pause motion when someone hovers or focuses:
```
@keyframes spin { to { transform: rotate(360deg); } }
.loader {
  animation: spin 1.5s linear infinite;
}
.loader:hover,
.loader:focus-visible {
  animation-play-state: paused;
}
```
This small touch gives users breathing room without turning off design completely.

Progressive Enhancement: Accessibility First

Start safe, layer on flair. Treat the reduced‑motion version as the baseline and add richer animation only if the user hasn’t opted out. This progressive‑enhancement approach prevents regressions—future devs won’t accidentally forget animation accessibility because the “accessible” state is the default.
```
/* Base styles: minimal motion */
.button {
  transition: background-color 150ms ease-in;
}
/* Only animate if motion is OK */
@media (prefers-reduced-motion: no-preference) {
  .button:hover {
    transform: translateY(-2px);
  }
}
```
You can combine media features to catch multiple needs:
```
@media (prefers-reduced-motion: reduce) and (prefers-contrast: high) {
  /* Ultra-accessible styles */
}
```
Performance & UX Benefits of Reducing Motion
- Battery & CPU savings on low‑power devices (less layout thrashing, fewer GPU layers).
- A cleaner interface helps all users focus on content and calls to action.
- Lower cognitive load means faster task success—key in e‑commerce checkouts or complex forms.
When stakeholders balk at “turning off the fun stuff,” show how reduced motion often speeds up perceived performance and increases conversions.

Testing for Motion Accessibility

You don’t need to eliminate all animation—you just need to know when and where it matters.

Use Tools Like:
- PEAT (Photosensitive Epilepsy Analysis Tool): Checks flash frequency and contrast against seizure‑safe limits.
- WAVE: Flags continuous animations and missing pause controls.
- Google Lighthouse: Includes audits for @prefers-reduced-motion.
- Manual Device Testing: Turn on Reduce motion in the OS and navigate your site—does anything still move?
Combine automated scans with human walkthroughs—especially for pages heavy on micro‑interactions. Ask testers with vestibular or cognitive disabilities for feedback if possible.

Responsible Animation Is Good UX

Animation accessibility isn’t about banning creativity. It’s about respecting user choice, following WCAG, and providing explicit opt‑ins or opt‑outs. When you honor @prefers-reduced-motion, add site‑level toggles, and keep flashes below seizure thresholds, you deliver the best of both worlds: engaging motion for those who love it and a calm, usable experience for those who don’t.

Need a quick check on your motion strategy—or a deep dive into ADA compliance across your entire front end? Schedule a personalized accessibility briefing with the team at 216digital. We’ll help you uncover hidden risks, refine your animation patterns, and build inclusive experiences that look amazing and feel great for everyone.

Let’s create motion that moves people—in the right way.
Greg McNeil

May 21, 2025

How-to Guides, WCAG Compliance

Accessibility, animation, How-to, motion, WCAG, Web Accessibility
Color Contrast That Pops: Accessibility in Every Shade
Color is one of the most powerful tools in a designer’s toolkit—but without the right contrast, even the most beautiful interface can become unreadable. For users with low vision or color blindness, low contrast isn’t just inconvenient—it can make content completely inaccessible. And while most developers know the basics of accessible design, color contrast often slips through the cracks when brand guidelines or fast-moving deadlines take over.

This article isn’t a beginner’s primer—it’s a hands-on guide for developers who already know what WCAG is but want smarter, more practical ways to apply color contrast in real projects. From testing tools to design techniques to working with brand colors, we’ll cover how to create experiences that look sharp, function well, and work for everyone.

Understanding Color Perception and Its Impact on Accessibility

To build truly inclusive designs, it helps to understand how users perceive color in the first place. The human eye detects color based on hue (the type of color), saturation (how strong it appears), and lightness (how bright or dark it is). This is where the HSL (Hue, Saturation, Lightness) model becomes useful—it mirrors how people actually experience color and helps designers assess contrast more accurately.

Now, pair that with accessibility data. Around 300 million people worldwide live with color blindness, and another 253 million have low vision. That’s not a small edge case—it’s a significant portion of your audience. For these users, poor color contrast can turn buttons, labels, and links into frustrating puzzles. A green button on a gray background might seem fine to a fully sighted user, but it can disappear entirely for someone with red-green color deficiency.

By considering how color vision deficiencies affect perception, developers can make smarter choices—ones that improve usability for everyone without drastically changing their design.

WCAG Guidelines on Color Contrast

To guide these decisions, the Web Content Accessibility Guidelines (WCAG) lay out specific requirements. For Level AA compliance, normal text must have a color contrast ratio of at least 4.5:1. Large text—defined as 18pt or 14pt bold—can meet a slightly lower bar of 3:1. If you’re aiming for AAA (which is more stringent), the numbers jump to 7:1 and 4.5:1, respectively.

But contrast isn’t just about text. It also applies to non-text elements like icons, buttons, graphs, and interactive controls. These need to be distinguishable too, especially for users navigating with limited vision or screen magnifiers.

That said, not everything falls under these rules. Logos and purely decorative graphics are exempt. This makes room for brand expression, but it also challenges teams to strike the right balance: How do you honor brand colors without sacrificing clarity? The good news is that small adjustments can go a long way.

Tools and Techniques for Evaluating Color Contrast

So how do you check if your contrast choices meet the mark? Fortunately, there’s a wide range of tools designed to make this easy—no guesswork required.

Online contrast checkers are a great place to start:
- WebAIM Contrast Checker is fast and simple—just plug in your colors and get a pass/fail result.
- TPGi’s Colour Contrast Analyser lets you test live screen elements with an eyedropper tool.
- Coolors Contrast Checker is especially helpful when working within a palette—it gives instant feedback as you test combinations.
To take your testing further, browser extensions can simulate what your site looks like to users with different types of color blindness:
- Colorblindly and Dalton show you how your design holds up for users with vision deficiencies.
- Color Enhancer for Chrome allows you to customize and tweak colors directly in the browser.
For those who prefer working within browser developer tools, Chrome DevTools offers built-in accessibility checks. You can inspect elements, see real-time color contrast ratios, and even simulate vision impairments. Pair that with media queries like @prefers-color-scheme or @prefers-contrast, and you’ll be ready to serve more inclusive experiences automatically—based on a user’s own system settings.

Best Practices for Implementing Accessible Color Contrast

Once you’ve got the right tools, the next step is applying best practices to your design and development process.

Start by designing with accessibility in mind from the beginning. Don’t rely on color alone to convey meaning. Pair colors with icons, patterns, or text labels—so if a user can’t see the red “error” outline, they can still read the “required field” message.

Next, build testing into your workflow. Just like you check for responsive breakpoints or load time, checking for color contrast should be routine. Use automated tests, then follow up with human feedback to catch edge cases tools might miss.

Also, remember to document your choices. A clear, shared record of approved color combinations and contrast ratios will help your team stay consistent across projects. Whether it’s a design system in Figma or internal guidelines in Notion, this documentation keeps accessibility top of mind for everyone involved.

The Role of Browser Extensions in User Accessibility

While developers work hard to build accessible designs, many users also rely on their own tools to improve visibility. Browser extensions like Colorblindly and Dalton allow users to adjust or simulate colors in a way that meets their personal needs.

It’s important to remember that just because users can adjust colors, doesn’t mean developers shouldn’t strive for accessible defaults. By ensuring strong color contrast from the start, you make life easier for everyone—and reduce the need for users to rely on workarounds.

Plus, by understanding how these tools work, developers can better anticipate what users experience and design with greater empathy.

Balancing Brand Identity with Accessibility

Now comes the tough part—color contrast often butts heads with brand design. Changing a brand’s color palette can feel like touching sacred ground. But here’s the thing: contrast issues can usually be fixed with minor adjustments.

Sometimes it’s as easy as tweaking brightness or adding a subtle border. Instead of throwing out your palette, consider enhancing it. You might slightly darken a background color, lighten the text, or add supporting visuals that boost readability. Your core colors stay intact—just optimized for accessibility.

And don’t worry—accessibility lawsuits are rarely about brand color alone. They’re about whether people can actually use your site. Keeping that goal in focus will help guide the right compromises.

Final Shades of Wisdom

At its core, color contrast is about communication. It makes your message easier to read, your interface easier to use, and your site more welcoming to everyone—regardless of how they see the world.

With a solid grasp of the WCAG guidelines, the right tools in your toolkit, and smart design strategies, it’s entirely possible to meet accessibility goals without sacrificing visual style. Make contrast checks part of your process, revisit your palette with intention, and bring your team along with documentation and testing habits.

And if you’re not sure where to start or want a second opinion, schedule a quick ADA compliance briefing with 216digital. We’ll help you uncover any color contrast issues hiding in plain sight—and map out a path toward a more inclusive, accessible web.
Greg McNeil

May 20, 2025

How-to Guides, WCAG Compliance

Accessibility, color contrast, WCAG, WCAG 2.1, WCAG Compliance, WCAG conformance, Web Accessibility
Is WCAG Certification Possible?
Many businesses are on the hunt for something called “WCAG certification”—a stamp of approval to show their site is accessible. But is that even a real thing?

The Web Content Accessibility Guidelines (WCAG) are the widely accepted standard for creating accessible digital content. These guidelines help ensure websites, apps, and digital tools work for everyone—including people with disabilities. But here’s the catch: there’s no such thing as official WCAG certification. That doesn’t mean you’re out of luck, though.

In this article, we’ll unpack what WCAG really is, why it matters, and what practical steps you can take to prove your accessibility commitment—without chasing a non-existent certificate.

What Is WCAG — and Why It Matters

WCAG is a set of accessibility guidelines created by a group called the World Wide Web Consortium (W3C). It’s been updated over the years—versions 2.0, 2.1, and 2.2 are already in use, and a new draft version (WCAG 3.0) is in the works.

The guidelines are built on four main principles:
- Perceivable: Can people see, hear, or otherwise access your content?
- Operable: Can users interact with it, like using a keyboard or voice commands?
- Understandable: Is your site’s content and layout easy to follow?
- Robust: Will your site work across different devices, browsers, and assistive tech?
These principles help you build a better experience for everyone. And with around 1 in 4 Americans living with a disability, accessibility isn’t a niche issue—it’s a core part of serving your audience.

Can You Get WCAG Certified? (No — and Here’s Why)

Let’s make it simple: WCAG certification does not exist in any official form. The W3C—the organization behind WCAG—doesn’t issue certificates to websites or developers. So if someone tells you they can give you a WCAG certificate, that’s a red flag.

Here’s what does exist:
- WCAG Conformance: This means your website meets specific WCAG success criteria.
- Audit Reports: Accessibility experts can review your site and document its strengths and weaknesses.
- Professional Credentials: Individuals can take training and exams to show they understand accessibility standards.
What you can’t get is an “official” WCAG certification from any governing body. The W3C has actually decided not to create a certification program at all, stating that a formal seal could do more harm than good. So any so-called “WCAG certificate” should be treated carefully—think of it more as “we followed WCAG and have evidence” rather than a license or badge.

Why the Idea of Certification Still Matters

Even though WCAG certification isn’t real, the need to show good faith—especially during legal challenges—is very real.

If your site faces an ADA accessibility complaint, a detailed audit report or a public accessibility statement can help. It won’t guarantee immunity, but it may:
- Shorten legal negotiations
- Lower settlement demands
- Show that you’re actively working on improvements
Most lawsuits under the Americans with Disabilities Act (ADA) focus on fixing the problem (not financial damages at the federal level), but state laws like California’s Unruh Act can make things much more expensive. In some cases, businesses may face penalties of $4,000 per violation—per user session.

Many businesses choose to settle accessibility lawsuits rather than fight in court, with settlements typically ranging from $5,000 to $20,000, and sometimes far more. Proactively documenting your WCAG conformance can reduce those risks and costs.

What You Can Get Instead: Real Accessibility Certifications

While your website can’t be WCAG certified, you or your team can earn credentials that demonstrate knowledge of WCAG and broader accessibility concepts. These are well-respected in the field:
- CPACC – Certified Professional in Accessibility Core Competencies
  Great for content creators, marketers, and generalists. Covers topics like disability types, legal basics, and WCAG principles.
- WAS – Web Accessibility Specialist
  Tailored for developers and UX designers. Dives deep into the technical side: semantic HTML, ARIA, testing practices.
- CPWA – Certified Professional in Web Accessibility
  Combines both CPACC and WAS certifications. Ideal for accessibility leads or those overseeing compliance efforts.
These certifications don’t claim to be WCAG certification, but they do show your commitment to accessibility expertise.

Real Accessibility Is About Practical Action

Certifications help—but they’re not a shortcut. To build and maintain an accessible site, focus on practical, ongoing steps that create real impact.

Run Regular Accessibility Audits

You can use tools like WAVE or Lighthouse, but manual testing is essential too. Look for issues like missing labels, broken keyboard navigation, or poor heading structure. Save your reports as documentation in case questions arise later.

Fix High-Impact Issues First

Some problems—like missing alt text or contrast issues—pose bigger risks than others. Prioritize known trouble spots.

Bake Accessibility Into Development

Make accessibility part of your everyday workflow, not something you tackle at the end. Small habits make a big difference.

Publish a Public Statement

Adding an accessibility statement to your website builds trust and shows you’re being transparent and proactive.

Train Your Content Team

Every upload matters. A well-meaning update can unintentionally introduce accessibility problems—so make sure everyone’s equipped to do their part.

Should You Be Chasing WCAG Certification?

Not exactly. The smarter question is: how do you prove that your site meets WCAG standards?

Here’s how to show your work:
- Encourage team members to earn real accessibility credentials like CPACC or WAS.
- Hire an expert to audit your site and issue a detailed report.
- Post an accessibility statement on your site that outlines your efforts and future plans.
- Monitor your site and run regular checks to ensure improvements are sustained.
And remember: legal risk is growing. Thousands of lawsuits were filed in the past year alone over inaccessible websites. Many target websites that lack basic WCAG conformance.

Accessibility Partners Can Make the Difference

Trying to juggle deadlines, legacy code, and legal exposure? Outside help can give you the lift you need. Experienced accessibility partners don’t just run audits—they help you build a sustainable, legally defensible program.

What expert partners can offer:
- Full audits, including real-user testing
- Help fixing accessibility issues
- Ongoing monitoring to catch new problems
- Role-specific training for devs, designers, and content teams
And a key difference? The right partner will never promise fake WCAG certification. They’ll help you build real results.

You Don’t Need a WCAG Certificate—You Need a Plan

The idea of WCAG certification sounds comforting—but it’s not real. What is real? Earning your users’ trust by making your site work for everyone.

When you show that you’ve taken the right steps—training, audits, public transparency—you don’t need a certificate. You’ve already proven your commitment.

Ready to show your commitment to accessibility the right way?
Schedule an ADA accessibility briefing with 216digital and see how we help teams maintain long-term WCAG conformance and build more inclusive digital experiences.
Greg McNeil

May 14, 2025

Web Accessibility Training

Accessibility, WCAG, WCAG Certification, WCAG Compliance, Web Accessibility, web developers, web development
Building Trust Through Data Privacy and Accessibility
Picture this: you’re on a checkout page, ready to buy, when a wall of legal text blocks the button and your screen reader can’t even find the “accept” link. Do you trust that site? Most shoppers don’t—and they bail. Privacy and accessibility shouldn’t be an either-or proposition; handled together, they build instant confidence.

Too often, users are forced to choose between protecting their personal information and navigating a website with ease. A confusing privacy policy here, an inaccessible cookie banner there—and just like that, trust starts to slip. At their core, data privacy and accessibility both ask the same questions: Are we being clear? Are we giving people control? Are we including everyone? When these two efforts work together, they create a better experience for every user.

This article explores how to align your site’s approach to data privacy and accessibility, why it matters, and what steps your team can take to build real trust from the very first click.

Why Data Privacy and Accessibility Align

Data privacy is about protecting what you learn from your visitors. Accessibility is about making sure they can actually use your website. On the surface, these may seem like different goals, but they share three core principles:
- Transparency – Tell users what you do.
- Control – Let them decide how much to share.
- Inclusion – Make every tool usable.
When people understand your policies and can reach every corner of your site—whether by mouse, keyboard, or screen reader—they’re more likely to stick around, make purchases, and return again.

A Quick Primer on U.S. Privacy Rules

Let’s zoom in for a moment on data privacy laws in the U.S. Several states now give residents clear rights over their data. The California Consumer Privacy Act (CCPA) and its update, the CPRA, let users see, delete, or limit the sale of their personal details. Colorado, Connecticut, Utah, Virginia, and Oregon have passed similar laws.

Even if your company isn’t based in one of these states, chances are good that someone from those areas is visiting your site. Following the most comprehensive rules isn’t just about compliance—it’s the safest and smartest path forward for your brand.

What Accessibility Means Online

Accessibility means ensuring people with visual, hearing, motor, or cognitive disabilities can use your site. The Web Content Accessibility Guidelines (WCAG) spell out how to do this, with best practices like:
- Keyboard navigation
- Clear headings and layout
- Adequate color contrast
- Captions or transcripts for videos and audio
It’s not just about doing the right thing. Courts have increasingly linked the Americans with Disabilities Act (ADA) to public-facing websites. That makes accessibility both a quality goal and a legal imperative.

Where the Two Worlds Meet

Want to see where data privacy and accessibility collide? Just look at your cookie banner.

This is often the first thing visitors see—and it’s where trust can break in two. If the banner traps keyboard focus, lacks contrast, or can’t be closed without a mouse, users who rely on assistive tech may bounce before they even get started. In that moment, data privacy controls fail, and usability collapses.

It’s a missed opportunity. Done well, that same banner could build credibility and demonstrate respect—for choice and access alike.

Four Places Trust Can Break

Let’s look at four areas of your site where trust is most likely to falter—and how to fix it before it does.

1. Consent & Cookie Pop-Ups: The Front Door of Trust
- Say it out loud. Code the banner so screen readers announce the headline first—not the fine print.
- Keep the keyboard in the room. Maintain a clear focus ring so keyboard users never lose track.
- Use plain language. Simple buttons like “Accept,” “Decline,” and “Customize” make choices obvious.
2. Forms and Checkout
- Ask for only what you need. Don’t overreach with your data collection.
- Pair every field with a label. Avoid using placeholder text alone.
- Flag errors clearly. Use both text and color, and link error messages back to the form fields.
3. Analytics and Tracking
- Honor Do Not Track signals. Respect user intent where it’s expressed.
- Add opt-out links. Put them in your footer and make them keyboard accessible.
- Anonymize IPs. Avoid tying activity to identifiable users when possible.
4. Content Files
- Tag your PDFs. Make them searchable and readable.
- Scrub personal info. Clean downloadable files of names or sensitive data.
- Write great alt text. Describe visuals without exposing private details.
These aren’t extras—they’re basics. Nail them, and you’ll show visitors you care about both their data privacy and their ability to engage.

Building a Cross-Team Trust Framework

Trust isn’t built in one department—it’s a team effort. But in many organizations, legal, development, and marketing work in silos. That’s a recipe for gaps.

Instead, bring everyone to the table with shared goals:
- Legal writes policies in clear, eighth-grade reading level language. Add a short “Plain English Summary” at the top.
- Developers turn policy into practice. They build with WCAG 2.2 AA in mind, test with screen readers, and verify keyboard accessibility.
- Marketing respects consent signals. They use analytics tools that focus on aggregated data and avoid building detailed user profiles.
Hold short monthly standups. Each group should report progress on bounce rate, opt-out rate, and accessibility errors. When everyone has a number to own, priorities align.

Action Plan in Seven Steps

A combined data privacy and accessibility strategy doesn’t have to be complicated. Here’s a quick-start checklist:
1. Map every data touchpoint. Include forms, chats, analytics tools, and third-party scripts.
2. Run a joint audit. One checklist, two goals. Avoid duplicate work.
3. Fix high-risk issues first. Broken keyboard access on a checkout form can cost you sales—and get you sued.
4. Choose a consent platform that meets WCAG. Look for keyboard support and scalable font sizes.
5. Rewrite dense policy pages. Use short sentences, descriptive headers, and bullet points.
6. Train your team. Cover accessibility and data privacy in new hire orientation and quarterly refreshers.
7. Publish a changelog. Tell users when you update how their data is handled or how the site works. It shows you’re transparent.
Measuring Success

Trust is hard to measure—but not impossible. Here are a few indicators that your efforts are paying off:
- Fewer support tickets about navigation or login issues
- Lower cart abandonment rates
- Higher sign-ups after revising consent forms
- Better survey results when asking if users feel safe and included
Small gains in these areas show you’re on the right track. Over time, they compound into stronger customer relationships.

Final Thoughts

Trust isn’t just a design trend—it’s a survival strategy in modern e-commerce. When data privacy and accessibility go hand in hand, you create a website that feels safe, respectful, and inclusive.

And that kind of experience builds loyalty.

If you’d like a second set of eyes on both privacy and accessibility, let’s talk. At 216digital, we specialize in aligning accessibility and data privacy from the ground up. Together, we can help you build a site that earns trust from the first click—and keeps it long after the page loads.
Greg McNeil

April 25, 2025

Legal Compliance, Web Design & Development

California Consumer Privacy Act, data privacy, WCAG, web development, Website Accessibility

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Better Examples

Accessibility and SEO: They Work Together

Tips for Great Titles

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Audit Your Site

Apply a Simple Template

Loop in Your Team

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The Risks of Getting It Wrong

Final Thoughts: Titles That Work for Everyone

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Why Web Accessibility for Retailers Matters

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Online Shopping is Essential

Demand Letters Are Widespread

Legal and Technical Web Accessibility for Retailers

The Four Golden Rules of Accessibility: POUR

Common Pitfalls on Retail Websites

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A Proactive Plan for Retailers

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3. Address Dynamic Elements

4. Monitor Continuously

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6. Consider Outside Help

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Misuse of Heading Structures for Visual Styling

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How to Fix It

Overreliance on Theme Defaults for Color Contrast

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Why It’s a Problem

Best Practices

Neglecting Contextual Relevance in Alt Text

Why It Matters

What Developers Can Do

Overuse and Misapplication of ARIA Attributes

The Real Cost

Smarter ARIA Use

Overlooking Keyboard Navigation and Focus Management

Key Accessibility Concerns

Developer-Friendly Fixes

What True Accessibility Looks Like in WordPress

New and Noteworthy ARIA Attributes

aria-errormessage

Example

aria-description

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aria-details

Example

aria-keyshortcuts

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aria-placeholder

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Emerging ARIA Roles Enhancing Semantic Meaning

Editorial and Collaborative Roles

Example

Technical and Temporal Roles

Example

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Practical Implementation Considerations

Assessing Support Across Assistive Technologies

Tested Environments (May 2025)

Best Practices for Adoption

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Hidden Risk #3: No Plan for the Long Term

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