automated testing Archives /Tag

Escape the Accessibility Audit Shopping Loop
You probably know the pattern.

A demand letter arrives, or leadership decides it is time to “do something” about accessibility. Your team sends out a few RFPs, collects quotes, and picks a vendor to run an accessibility audit. A long report lands in your inbox. There is a burst of activity… and then daily work takes over again.

Months later, a redesign launches, a new feature goes live, or a new legal threat appears—and you are right back where you started. New quotes. New confusion. New pressure.

That’s the accessibility audit shopping loop: chasing one-off audits that feel busy and expensive, but don’t actually create lasting accessibility or meaningful legal protection. It is not a sign that you are doing anything wrong. It’s a sign that the way our industry sells accessibility nudges you toward short-term reports rather than long-term results. You can absolutely break this pattern—but it requires rethinking what an “audit” is for, how you evaluate proposals, and how accessibility fits into your long-term digital strategy.

Why a One-Off Accessibility Audit Falls Short

An audit can be useful. It can show you where some of your biggest barriers are and help you start a serious conversation inside your organization. But when an accessibility audit is treated as a one-time project, it rarely delivers what people think they are buying.

1. A Snapshot In a Moving World

Your site isn’t still. New campaigns launch. Content changes. Forms get updated. Third-party tools are added. A report finished in March may be out of date by June.

If your whole plan is “we will fix this report, and then we are done,” you are treating accessibility like a static task. In reality, it behaves more like security or performance. It needs regular attention.

2. Reports Without a Real Path Forward

Many teams receive thick PDFs packed with screenshots and WCAG citations. On paper, it looks impressive. In practice, it can be hard to use.

Without clear priorities and practical examples, teams are left asking what to fix first, how long it will take, and who owns which changes. When those questions go unanswered, work pauses. Other projects win. Leadership starts to think accessibility is “too big” or “too costly,” when the real issue is that the report never turned into a plan.

3. Gaps In Scope That Leave Risk Behind

Some audits only look at a small set of pages. Others skip key journeys like checkout, registration, password reset, or account management. Some focus on desktop and treat mobile as optional. Many rely heavily on automated tools.

On the surface, it may seem like you “covered the site.” But important user journeys and assistive technology use can remain untested. That means real people can still run into serious barriers, even while you hold a report that says you made progress.

4. Little Connections To Real Users

When the work is driven only by checklists, it is easy to miss how people with disabilities actually move through your site.

A tool might say “Form field is labeled,” yet a screen reader user may still hear a confusing sequence of instructions. Keyboard users might tab through a page in a way that makes no sense. An audit that does not consider real user journeys and assistive technologies can help you pass more checks, but still leave key tasks painful or impossible.

How to Read an Accessibility Audit Proposal

Breaking the loop starts before you sign anything. The way you read proposals shapes what happens next. When a vendor sends a proposal for an accessibility audit, you should be able to see what they will look at, how they will test, and how your team will use the results.

1. Look For a Clear, Meaningful Scope

A strong proposal spells out which sites or apps are in scope, which user journeys will be tested from start to finish, which assistive technologies and browsers are included, and which standards they map findings to, such as WCAG 2.1 AA.

If all you see is “X pages” or “Y templates,” ask how they chose them and whether those paths match your highest-risk flows, like sign-up, checkout, or account settings.

2. Ask For Transparent Testing Methods

You do not need to be an expert to ask good questions. How do you combine automated tools with manual testing? Do you test with real assistive technologies, such as screen readers and magnifiers? How do you check keyboard access, focus order, and error handling? Do you ever test with people who use assistive technology every day?

You’re looking for a process that feels like real use, not just a tool report with a logo on top.

3. Focus On What An Accessibility Audit Actually Delivers

Do not stop at “You will receive a PDF.” Ask to see a sample. Look for a prioritized list of issues with clear severity levels, along with code or design examples that illustrate the problem and a better pattern. A simple remediation roadmap that points out where to begin—and options for retesting or spot-checks after fixes are in place—will help your team actually move from findings to fixes.

If the deliverables section is vague, your team may struggle to turn findings into action later.

4. Confirm Real, Relevant Expertise

Ask who will do the work and what experience they have. Helpful signs include familiarity with your tech stack or platform, experience in your industry or with similar products, and a mix of skills: auditing, engineering, design, and lived experience with disability.

You are choosing the judgment of people, not just the name on the proposal.

Using Each Audit on Purpose

The goal is not to stop buying audits. It is to stop buying them on autopilot.

Pressure to “get an audit” usually shows up for a reason: legal wants evidence of progress, leadership wants to reduce risk, or product teams need clearer direction. Those are all valid needs—but they do not all require the same kind of work.

Treat every new accessibility audit as a tool with a specific job. For example, you might use an audit to:
- Validate a major redesign before or just after launch.
- Take a focused look at a critical journey, like checkout or application submission.
- Test how well your design system or component library holds up in real use.
- Measure progress after a concentrated round of fixes.
When you frame an audit around a clear question—“What do we need to know right now?”—it becomes one step in a longer accessibility journey instead of the entire plan. It also makes it easier to set expectations: an audit can confirm risks, reveal patterns, and guide priorities, but it cannot, by itself, keep a changing product accessible over time.

Beyond the Accessibility Audit: Building Accessibility Into Everyday Work

To truly escape the loop, audits have to sit inside a larger approach, not stand alone.

1. Give Accessibility a Clear Home

Start with ownership. Someone needs clear responsibility for coordinating accessibility efforts, even if the hands-on work is shared. That anchor role keeps priorities from getting lost when other projects get loud.

2. Thread Accessibility Through Your Workflow

Accessibility should show up at predictable points in your lifecycle, not just at the end:
- Design and discovery: Bring in accessible patterns, color contrast, and interaction models early so you are not “fixing” basics right before launch.
- Development and QA: Add simple accessibility checks to your definition of done and test plans, so issues are caught while code is still fresh.
- Content and marketing: Give writers and editors straightforward guidance on headings, links, media, and documents so everyday updates stay aligned.
Reusable, vetted components and patterns make this easier. When your design system embeds strong semantics, keyboard behavior, and clear focus states, every new feature starts on a stronger footing.

3. Watch for Regressions Before Users Do

Light monitoring—through tools like a11y.Radar, spot checks, or both—helps you catch problems between deeper reviews. Instead of waiting for complaints or legal notices to reveal a broken flow, you get early signals and can respond on your own terms.

Over time, this turns accessibility from an emergency project into part of how you build and ship. The payoff is steady progress, fewer surprises, and better experiences for everyone who depends on your site.

Stepping Off the Accessibility Audit Treadmill

An audit still has a place in a healthy accessibility program. But it should not be the only move you make every time pressure rises.

When you choose vendors based on clear methods and useful deliverables, question the idea that a single report will “make you compliant,” and build accessibility into daily work, you move from a cycle of panic and paper to a steady, durable program.

At 216digital, we’re ready to help you transition from one-off accessibility audits to an ongoing, effective accessibility program. If you want to move beyond endless audit cycles and build accessibility into your digital products for good, contact us today to start your journey with expert support.
Greg McNeil

December 8, 2025

Testing & Remediation

Accessibility Audit, Accessibility testing, automated testing, manual audit, Web Accessibility, Website Accessibility
Building an Accessible Website on a Tight Timeline
There is a particular kind of nervous energy that comes with a full rebrand and relaunch. The clock is loud. New visuals are on the way. Navigation is changing. Content is being rewritten, merged, or retired. Everyone is juggling feedback from leadership, stakeholders, and real users—all while trying not to break traffic or conversions.

Under that pressure, it is easy to assume something has to give. Too often, accessibility is pushed into “phase two” or handed to a single champion to figure out later. But it does not have to work that way. With clear goals, reusable patterns, and honest feedback loops, you can ship a fast, stable, truly accessible website even when the deadline feels uncomfortably close.

This article pulls from a real full rebuild on a compressed schedule: what helped us move faster, what we would adjust next time, and how to keep people and performance in focus as you go. Take what is useful, adapt it to your team, and use it to steady the next launch that lands on your plate.

Start with Clarity, Not Wireframes

When time is tight, vague goals turn into stress.

Before anyone opens Figma or a code editor, pause long enough to write down what “launch” actually means:
- “Must launch” goals
  The essential pieces: your new homepage, top-traffic templates, core conversion flows, and basic SEO hygiene like titles, descriptions, canonicals, and redirects.
- “Should” and “Could” items
  Lower-traffic sections, seasonal content, and “it would be nice if…” features. These are valuable, but they belong in phases 2 or 3, not on the critical path.
Then look at your pages with a bit of distance. Instead of a long list in a ticketing tool, create a small priority matrix that weighs:
- How much traffic each page receives?
- How much business value does it drive?
- Which template family does it belong to (homepage → key landing templates → high-intent pages such as pricing, contact, or product flows)
From that view, you can sketch a realistic path to launch. Design, content, and development no longer have to move in a straight line. If your base layout and components are stable, teams can work in parallel instead of waiting on each other.

A few shared tools keep that picture clear for everyone:
- One spreadsheet tracking pages, owners, components, status, and risks
- A living IA map with redirects flagged
- A short daily standup and a twice-weekly issue triage
It sounds simple, but that shared map is often what keeps work grounded and your accessible website from getting lost inside a noisy project.

Designing an Accessible Website from Components Up

On a tight timeline, the design system becomes more than a style guide. It is how you create speed without letting quality slide.

Rather than designing one page at a time, start with the building blocks you know you will reuse:
- Hero sections
- Split content blocks
- Tab sets
- Testimonial or quote blocks
- Carousels or sliders
- Form layouts, including error states and help text
For each pattern, accessibility is part of the brief, not an extra pass at the end:
- Keyboard navigation that follows a sensible order and shows a clear, high-contrast focus state
- HTML landmarks—header, nav, main, footer—and headings in a clean hierarchy
- ARIA only where native HTML cannot express the behavior
- Color, type, and spacing tokens that meet WCAG 2.2 AA, so designers don’t have to check contrast on every decision.
Some patterns are easy to get almost right and still end up frustrating people. Tabs, carousels, and accordions deserve extra time: arrow-key support and roving tabindex for tabs, visible pause controls for sliders, and aria-expanded states plus motion settings that respect prefers-reduced-motion for accordions.

Each component gets a small accessibility checklist and a handful of tests. That might feel slower up front. In reality, it frees teams to move quickly later because they trust the building blocks under every new layout.

Tooling That Gives Your Accessible Website Time Back

When deadlines are tight, you want people solving real problems, not chasing issues a tool could have caught.

Helpful habits here include:
- Local linting and pattern libraries
  Linters for HTML, JavaScript, and ARIA catch common mistakes before a pull request is even opened. A component storybook with notes about expected keyboard behavior and states makes reviews quicker and more focused.
- Automated checks in CI
  Your pipeline can validate HTML, identify broken links, verify basic metadata, generate sitemaps, and ensure images have alt text where they should.
- Performance budgets
  Agree on reasonable thresholds for LCP, CLS, and INP. When a change pushes you over those limits, treat it as a real regression, not an item for “later.”
After launch, continuous accessibility monitoring keeps an eye on real content and campaigns as they roll out. Tools like a11y.Radar helps you see when a new landing page, promo block, or plugin introduces a fresh set of issues, so your accessible website stays aligned with your original intent instead of drifting over time.

Browser extensions and quick manual checks still matter. They are often where nuance shows up. But letting automation handle the repeatable checks means those manual passes can focus on judgment and edge cases.

Redirects, Voice, and All the Invisible Decisions

Relaunches tend to stir up every piece of content you have: long-running blog posts, support docs, landing pages, one-off campaign pages, and forgotten PDFs. How you handle that swirl directly affects real people trying to find what they need.

Structurally:
- Map each old URL to a new destination and set permanent redirects.
- Validate redirects in bulk so you do not discover broken flows after users do.
- Align internal links and breadcrumbs with your new IA so pathways feel more consistent and less random.
For the words and media themselves, think about what it feels like to scan a page while using a screen reader, magnification, or a mobile phone in bright light:
- Write alt text that explains the role of an image, not just what it looks like.
- Add captions and transcripts where you can, especially for core video and audio.
- Keep headings short and clear.
- Use link text that tells people where they are going next.
Right before you publish, do a quick sweep for titles, descriptions, open graph tags, canonicals, and analytics events. It is basic hygiene, but it protects the hard work you have put into the content itself.

This is also where roles matter. Someone needs to own copy approval, someone needs to own accessibility checks, and someone needs to own analytics and SEO. Clear lanes keep decisions moving and protect the tone and clarity of the experience you are building.

Turning Design Files into Real-World Performance

At some point, everything leaves Figma and lands on real devices with real network constraints. That moment is where a site either feels light and responsive or heavy and fragile.

A few choices make a big difference:
- Plan how assets will travel from design to production: icon systems, responsive images with srcset and sizes, and modern formats where they help.
- Keep CSS lean by shipping critical styles first and deferring the rest, rather than loading everything at once.
- Be intentional with JavaScript. Lean on native controls when you can, split code where it makes sense, and defer non-essential scripts until after people can read and interact with core content.
Before launch, run tests that look like your users’ reality, not just the best-case lab profile: mid-range devices, slower networks, busy pages. Watch not just the scores but how quickly the page feels usable.

These choices shape how your accessible website feels in everyday use—how quickly someone can read an article, submit a form, or complete a checkout without fighting the page.

QA Loops That Protect Real People

QA is where all the decisions made along the way show up side by side. When time is short, it can be tempting to “spot check a few pages” and call it done. That almost always hides something important.

A lightweight but focused plan works better:
- A keyboard-only pass through each template type to confirm you can reach everything, see focus at all times, and escape any interactive element without getting stuck.
- Screen reader checks using common setups—NVDA or JAWS with a browser on Windows, VoiceOver on macOS or iOS—especially on interactive components such as menus, tabs, and dialogs.
- Mobile testing with zoom at 200% to confirm content reflows and tap targets are large enough to hit without precision.
Add a regression sweep on your highest-traffic legacy URLs to make sure redirects, analytics, and key flows still behave as expected.

When issues show up, prioritize them by impact, how often they are likely to surface, and how hard they are to fix. High-impact accessibility and performance bugs move to the front of the line. The goal is not a perfect spreadsheet of checks; it is protecting the people who will rely on this build every day.

Ship Fast, Stay Accessible, and Don’t Go It Alone

A fast relaunch does not have to be reckless. With clear priorities, solid components, supportive tools, and a few disciplined feedback loops, you can move quickly and still ship an accessible website that feels thoughtful and dependable.

If you are planning a rebuild—or living through one right now—and want another perspective on your accessibility and performance posture, 216digital can help. Schedule an ADA briefing with our team. We will look at where you are, highlight risk areas, and outline practical next steps that respect your timeline and stack, so you can launch quickly and know your work is welcoming the people you built it for.
Greg McNeil

November 20, 2025

Testing & Remediation

Accessibility, Accessibility Remediation, Accessibility testing, automated testing, Web Accessibility Remediation, Website Accessibility
Is ChatGPT a Substitute for Web Accessibility Remediation?

If you’ve worked in digital long enough, you’ve probably heard it: “Couldn’t we just use ChatGPT to fix the accessibility stuff?”

It’s an honest question. The tools are impressive. AI can summarize dense docs, spit out code snippets, even draft copy that sounds decent. When you’re staring at a backlog with limited budget, “free and fast” feels like a gift.

Here’s the truth: speed without understanding rarely saves time. ChatGPT is great at producing. What it isn’t great at is deciding. And web accessibility—the real kind, not just error cleanup—is full of decisions.

So, while it can support web accessibility remediation, it can’t replace it. Because remediation isn’t just about fixing what’s broken; it’s about understanding why it broke and what the right fix means in the context of your design, your users, and your codebase.

What Remediation Really Looks Like

Real remediation is closer to detective work than to one-off development. You trace how a problem shows up in the interface, how it travels through templates, and why it keeps coming back.

It starts with discovery—learning how the site is put together and where risky flows live, like checkout or account pages. Then comes testing, both automated and human, to catch what scanners miss: poor focus order, ambiguous instructions, unlabeled controls, shaky widget behavior.

From there, you triage and translate findings into work your team can actually ship. You plan fixes, weigh impact and effort, and roll changes through your stack. Finally, you validate with real assistive tech—keyboard, screen readers, voice control—to confirm the fix is a fix for real people.

AI can sit beside you for parts of that journey. It can help reason through code or rephrase unclear labels. But it can’t feel when something “technically passes” yet still fails a user. That kind of judgment is learned, not generated—and it’s why web accessibility remediation stays a human-led process.

Where ChatGPT Earns Its Keep

Used by someone who understands accessibility, ChatGPT is genuinely helpful. It’s fast at rewriting small markup patterns. It can unpack a WCAG success criterion in plain language. It can draft alt text you’ll refine, or outline starter docs a team will own.

It’s also great for teaching moments: when a new dev asks, “Why ARIA here?” AI can frame the idea before a specialist steps in with specifics.

Think of it as an eager junior colleague—useful, quick, and worth having in the room. Just don’t hand it the keys.

The Problem of “No Opinion”

Here’s where AI hits the wall: it has no sense of context and no opinion of its own.

Accessibility isn’t a math problem. Two developers can solve the same issue differently—both valid on paper, one far more usable in practice. That judgment call is the job.

Because ChatGPT predicts what looks right, it can sound confident and still be wrong: adding a <label> but leaving a placeholder that confuses screen readers; copying a title into alt and causing duplicate announcements; “fixing” contrast by nudging color values without checking the full component state.

Some barriers simply require a human to decide. Take alt text, for example: ChatGPT can’t actually see what an image is, how it’s being used, or what role it plays in the design. It doesn’t understand whether that image conveys meaning or is purely decorative—and that context determines whether alt text is needed at all. Without that judgment, even the best AI guess risks being wrong for the user.

When you’re fixing accessibility, “almost right” is often still wrong. And when someone asks you to show due diligence, “we asked a chatbot” isn’t a defensible audit trail for web accessibility remediation.

The Hidden Cost of “Free”

Teams that lean too hard on AI learn fast that “free” isn’t free.

You spend hours double-checking output, rewriting prompts, and chasing new issues that didn’t exist before. Sometimes you even end up debugging phantom problems the model invented.

Meanwhile, the real barriers remain. Automated tools and AI together tend to catch only a slice of what actually affects users; the messy, contextual stuff slips through.

So the report looks cleaner, the error count drops, and real people still struggle. That’s not progress. That’s paperwork dressed up as progress—and it leaves risk on the table, which is the opposite of web accessibility remediation.

Even if AI manages to correct every automated scan error, it won’t protect you from real exposure. We’re now seeing a clear shift in ADA litigation: most new lawsuits aren’t built on automated findings anymore. They’re targeting manual issues—things uncovered by human testing and user experience barriers—because that’s where easy wins live for plaintiff firms. So even if AI covers one base, it leaves another wide open—and that’s the one most likely to cost you.

Why Human-Led Web Accessibility Remediation Still Matters

When you bring in a team that lives this work, you’re getting far more than bug fixes—you’re gaining traction. Instead of chasing one-off errors, you start to see the larger patterns behind what keeps breaking and why.

A strong remediation partner brings clarity to your roadmap by tying priorities to real user impact and legal risk. Their fixes hold up through redesigns because they focus on underlying causes rather than surface-level symptoms.

There’s also the advantage of human validation—review that’s defensible, thoughtful, and grounded in actual user experience. With the right process, accessibility becomes part of everyday development instead of something bolted on at the end.

That’s the real promise of web accessibility remediation: not perfection, but predictability you can trust as your site evolves.

How to Use AI the Right Way (With Guardrails)

AI belongs in the workflow. It just doesn’t belong in charge.

Use ChatGPT to speed up work you already understand, not to make calls you can’t verify. Let it draft checklists, summarize long audit exports, or propose markup for a pattern you’ve already chosen.

Then layer on what AI can’t do: manual testing, AT validation, and the human decision-making that turns “technically correct” into “genuinely usable.”

With that guardrail, AI becomes an accelerator for web accessibility remediation, not a shortcut that creates rework.

What You Actually Get from Professional Remediation

When you bring in a team that lives this work, you’re getting far more than bug fixes—you’re gaining traction. Instead of chasing one-off errors, you start to see the larger patterns behind what keeps breaking and why.

A good remediation partner helps you understand where to focus first by tying priorities to real user impact and legal risk. They deliver fixes that continue to hold up through redesigns because the underlying causes—not just the surface-level symptoms—are addressed.

You also gain something automated tools can’t offer: human validation that stands up to scrutiny. And with the right team, accessibility becomes part of how your site operates going forward, rather than something added after the fact.

That’s the real value of web accessibility remediation. It’s not about perfection—it’s about creating a level of predictability you can trust as your site evolves.

AI Doesn’t Make Judgment Calls—People Do

ChatGPT is a powerful tool. It can teach, inspire, and save time—but it can’t care. Accessibility is about care: for users, for quality, for inclusion.

AI can suggest the “how.” People understand the “why.” And perhaps most importantly, AI can’t shield you from the kinds of lawsuits that automation no longer catches.

If your team is experimenting with AI and you want to make sure it helps instead of hurts, start with a conversation. Schedule an ADA briefing with 216digital. We’ll show where AI fits safely, where human oversight is non-negotiable, and how to build a plan that keeps your site open to everyone.

That’s web accessibility remediation done right—fast where it can be, thoughtful where it must be.

Greg McNeil

November 10, 2025

Testing & Remediation

Accessibility Remediation, Accessibility testing, AI-driven accessibility, automated testing, Web Accessibility Remediation
Consultants or Automated Platforms: What’s Right for You?
Making a website accessible isn’t always a straight path. There are sleek platforms that can scan every page in minutes, and seasoned consultants who can spot problems no algorithm would catch. Each offers value—but in very different ways.

The challenge isn’t choosing which one is “better.” It’s knowing when to rely on quick automated checks and when your site needs the nuance only human expertise can provide. Getting that balance right can turn accessibility from a one-time project into a lasting part of how your site works.

What Automated Platforms Do Well

Automated accessibility platforms are essentially software tools that scan your site for compliance issues. Think of them as always-on monitors quietly running in the background. They can:
- Scan your site regularly to flag new problems as they appear
- Track your accessibility performance over time
- Send alerts when something changes
They’re fast, efficient, and cost-effective. Within minutes, they can show you where your site stands and give you a benchmark to measure progress. For many organizations, this kind of real-time insight is reassuring—especially after an initial round of accessibility improvements. Automated tools can help ensure new issues don’t creep in unnoticed.

But while they’re powerful, they’re not perfect. automated platforms can catch many surface-level problems, like missing alt text or low-contrast color pairings. What they can’t do is understand the human experience of using your site. They don’t know if your navigation makes sense to someone using a screen reader, or whether form instructions are clear enough to avoid confusion. For those nuanced judgment calls, human expertise is essential.

The Role of Accessibility Consultants

Accessibility consultants offer something no machine can: experience, context, and human perspective. They don’t just tell you what’s broken—they explain why it matters and how to fix it in a way that fits your real-world workflows.

A good consultant will:
- Conduct thorough audits that go far beyond automated scans
- Identify root causes, not just symptoms
- Guide your team through remediation with practical, achievable steps
- Provide training so you can build accessibility into your process in the future
Consultants also bring critical legal and standards knowledge to the table. They stay on top of evolving regulations and know how guidelines like WCAG apply to your specific industry or audience. That insight can help you minimize legal risk while also creating a more welcoming experience for users with disabilities.

In other words, they look at the big picture—something an automated tool can’t do.

Why Consultant-Led Remediation Should Come First

One of the most common missteps organizations make is starting with an automated platform before any human-led remediation. On paper, it seems logical: run a scan, see what’s wrong, and start fixing. But in practice, this often backfires.

Automated scans can return long lists of issues—some legitimate, some false positives, and many without clear instructions for resolution. Without expert guidance, it’s easy to spend hours chasing the wrong problems or applying “fixes” that don’t actually help real users.

Consultant-led remediation flips this process around for better results. Instead of reacting to a flood of automated alerts, you get a clear, prioritized plan from someone who understands both the technical and human aspects of accessibility. They focus on foundational issues first, ensuring the fixes are meaningful and sustainable.

Once that groundwork is in place, automated platforms become incredibly useful. They act like a safety net, helping you maintain the progress you’ve made.

Think of it like building a house: you wouldn’t install a security system before the walls are up. The system is valuable—but only once the structure is solid.

When Automated Platforms Make Sense

After you’ve remediated your site with the help of a consultant, automated platforms can become a valuable part of your ongoing strategy. Websites are living, changing systems. Every content update, plugin installation, or design tweak carries the potential to introduce new accessibility barriers.

An automated platform helps you stay ahead of those problems by catching them early. They’re instrumental when:
- You publish new content frequently
- You’re rolling out design changes or new features
- You want to show good-faith efforts with regular monitoring reports
- You need an affordable way to keep watch between consultant reviews
Used this way, automated tools act as a maintenance system. They can’t replace human testing, but they can help keep your site healthier between more in-depth reviews.

How to Decide What’s Right for You

Choosing between consultants and automated platforms becomes much easier once you know where you are in the accessibility journey.

Starting from scratch? Bring in a consultant first. Their guidance will help you build a solid foundation and avoid the guesswork that leads to costly mistakes.

Working through remediation? Stay the course with consultant-led support. Automated scans can muddy the waters here, flagging noise instead of what really matters.

Site already in good shape? That’s the moment to add an automated platform. Let it keep an eye on new changes while consultants check in periodically for deeper reviews.

For many organizations, the most effective approach is a blend of both—just in the correct order. Human expertise lays the groundwork. automated platforms help you maintain it.

The Long-Term Payoff

Web accessibility isn’t a box you check off once—it’s a long-term commitment. But it’s one that pays off in measurable ways: stronger legal compliance, broader audience reach, improved usability, and greater trust from customers and clients.

Consultants give you the strategy, expertise, and training to start on solid ground. automated platforms give you the ongoing monitoring to protect that investment.

When used together, they create a sustainable system. You get the precision of expert audits and the efficiency of automated monitoring. This balance reduces risk, improves user experience, and keeps you aligned with evolving standards as they change over time.

Human First, Automation Second

Choosing between consultants and automated platforms isn’t really about picking one over the other—it’s about knowing how they fit together. Automated tools can keep watch over the details, but it takes human expertise to build the kind of foundation that lasts.

Start by getting that solid groundwork in place with a consultant-led audit and remediation. Once your site is truly accessible, an automated platform can help you keep it that way—quietly catching issues before they become problems.

If you’re ready to map out what that first step should look like, schedule an ADA briefing with 216digital. It’s a chance to talk through where your site stands, what’s needed to meet compliance, and how to build a long-term plan that keeps accessibility on track.
Greg McNeil

September 17, 2025

Testing & Remediation

Accessibility, Accessibility Remediation, Accessibility testing, automated scans, automated testing, consultants, Web Accessibility, Web Accessibility Remediation, Website Accessibility
How to Fit Accessibility Testing Into Your Sprint
Agile development thrives on fast, iterative progress—and that can make accessibility feel like a hurdle rather than a habit. But accessibility testing doesn’t have to slow you down. In fact, when baked into your sprint process from the outset, accessibility becomes a natural part of your workflow—reducing rework, enhancing code quality, and safeguarding your organization from legal risk.

This guide walks through how to integrate accessibility testing into your Agile sprints without sacrificing speed or innovation. With the right approach, inclusive design becomes a team-wide mindset—and a competitive advantage.

Why Accessibility Testing Belongs in the Sprint

Accessibility testing helps ensure your website or app can be used by people of all abilities, including those who rely on screen readers, keyboard navigation, voice recognition, and other assistive technologies.

Leaving accessibility checks until the end of a project—or worse, after launch—often leads to expensive remediation and a poor user experience. Worse, you could face lawsuits for failing to meet standards such as the Web Content Accessibility Guidelines (WCAG) or U.S. laws, including the ADA and Section 508.

Agile teams are already built for continuous improvement. By incorporating accessibility testing into your sprints, you:
- Catch issues earlier when they’re cheaper to fix
- Avoid bottlenecks during QA
- Improve design clarity and usability for everyone
- Demonstrate a commitment to inclusivity and compliance
Let’s break down exactly how to make this work in practice.

Shift Accessibility Left: Early Planning Wins

To integrate accessibility testing into a sprint, it needs to begin before the sprint starts.

1. Include Accessibility in User Stories

Start by writing user stories with accessibility in mind. Instead of:

As a user, I want to submit a form so I can sign up for updates.

Add accessibility context:

As a screen reader user, I want to submit a clearly labeled, keyboard-navigable form so I can sign up for updates.

This keeps accessibility visible to the entire team and sets the tone for inclusive features from day one.

2. Define Acceptance Criteria

Each user story should include accessibility-related acceptance criteria, such as:
- All buttons must be focusable via keyboard.
- Form fields must include visible and programmatically associated labels.
- Error messages must be conveyed visually and via ARIA alerts.
These criteria guide both developers and testers—and reduce ambiguity when it’s time to validate.

Build Accessibility into Design

Accessibility testing is often easier when designs are inclusive from the start.

3. Collaborate with Designers

Designers should use accessible color contrast, readable font sizes, logical tab order, and meaningful icon labels. Review early wireframes and prototypes against WCAG standards—ideally with tools like Stark or Figma plugins for accessibility.

4. Run Design Reviews

Hold accessibility-focused design reviews during planning or refinement. Spotting issues before development starts saves everyone time. Flag problems like insufficient contrast, unclear buttons, or missing focus indicators.

Develop With Accessibility in Mind

Your dev team is the frontline for accessibility. Setting clear expectations and tools helps them move fast without sacrificing inclusion.

5. Use Accessible Components

Encourage developers to use pre-tested accessible components or frameworks. For example, use accessible modal libraries that manage focus trapping and ARIA attributes out of the box.

6. Lint for Accessibility

Incorporate linters like eslint-plugin-jsx-a11y to catch common accessibility mistakes in code. This provides near-instant feedback—right inside the developer’s editor.

7. Write Semantic HTML

Encourage the use of native HTML elements like <button>, <label>, and <nav> over custom divs and spans. These elements carry built-in accessibility benefits and reduce the need for ARIA workarounds.

Make Testing Part of the Flow

Testing for accessibility isn’t a separate track—it’s part of sprint validation, just like functional testing.

8. Automated Accessibility Tests

Automate what you can using tools like WAVE or Lighthouse. These tools catch issues like missing alt text, ARIA misuse, or low contrast—before code merges.

Run them as part of your CI pipeline, so broken accessibility fails the build just like broken code.

Important Note: Automated tests only catch ~30% of WCAG issues. Manual testing is still essential.

9. Manual Testing in Sprint

Manual checks don’t need to wait for final QA. During development or code review:
- Test keyboard-only navigation
- Use a screen reader (like NVDA or VoiceOver) to verify flows
- Check page headings and tab order for clarity
Spread these tasks across the team so it’s not all on QA or accessibility specialists.

Retrospectives: Keep Improving

Agile is all about continuous learning. Use retrospectives to talk about what worked—and what didn’t—with accessibility during the sprint.

Questions to consider:
- Did we include accessibility in all relevant stories?
- Were any accessibility bugs pushed to a future sprint?
- Are our automated tools giving useful results?
Use this feedback to tweak your workflow, tooling, or documentation.

Tips for Getting Started (or Leveling Up)

If you’re new to accessibility testing in sprints, keep it simple and scale up over time. Here’s a roadmap to get started:
1. Pick one or two automated tools to run in dev and CI.
2. Train your team on basic WCAG principles—especially designers and frontend devs.
3. Set clear accessibility goals in your Definition of Done (e.g., no critical issues, passes keyboard navigation).
4. Assign shared responsibility—accessibility isn’t just the QA team’s job.
5. Start tracking accessibility debt just like tech debt. Tackle it bit by bit.
For teams already doing accessibility work, the next step might be:
- Formalizing a test plan
- Adding assistive tech testing
- Bringing in real users with disabilities for feedback
Don’t Bolt It On—Build It In

Too often, accessibility is treated as an afterthought—an item saved for the backlog or a separate “phase.” But that’s a recipe for stress, rework, and risk.

When you incorporate accessibility testing into your sprint cycle, it becomes routine—not reactive. You don’t have to choose between speed and inclusion. You get both.

And the benefits go beyond compliance. You build better products, open your brand to more users, and reduce friction for everyone.

Need Help Fitting Accessibility Into Your Workflow?

At 216digital, we specialize in helping Agile teams bake accessibility into every phase of the sprint cycle. From audits and remediation to training and ongoing support, our team ensures your products are not only compliant—but more usable and inclusive by design.

Ready to build accessibility into your sprint?

Let’s talk. Schedule a consultation today.
Greg McNeil

July 23, 2025

Testing & Remediation

Accessibility, Accessibility Audit, Accessibility Remediation, Accessibility testing, automated testing, Web Accessibility Remediation, Website Accessibility
Custom Accessibility Audits: Tailored for Your Website
Most websites aren’t trying to be inaccessible—it just kind of happens. A few plugins here, a third-party widget there, and before you know it, people using screen readers or keyboard navigation are hitting roadblocks you didn’t even know were there.

If you’ve ever felt unsure about where your site stands or thought, “We added a tool—so we’re probably fine,” you’re not alone. But the truth is, real accessibility takes more than a one-click solution. It takes intention, testing, and a plan. And with digital accessibility lawsuits on the rise, ignoring the gaps is more of a liability than ever.

If staying ADA-compliant is your goal, you need more than a quick fix. You need custom accessibility audits, meaningful remediation, and a partner who can help you maintain compliance long-term.

The Real Limitations of Automation Tools

Automated accessibility tools are everywhere, and it’s easy to see the appeal. They promise a quick scan and some instant fixes—like adding alt text, adjusting colors, or offering a text-size toggle. It feels like progress. But these tools can only go so far.

They often miss what really matters: how someone with a disability actually uses your site. Screen readers, keyboard navigation, and cognitive-friendly layouts aren’t things most automation can truly understand or evaluate.

What They Miss (And Why It Matters)

Here are a few areas where automation usually falls short:
- Screen reader experiences: Automated tools won’t tell you if your navigation makes sense when read aloud.
- Keyboard usability: They don’t catch when menus or popups trap users who don’t use a mouse.
- Structural clarity: Bad heading structures or mislabeled buttons often go unnoticed.
- Interactive elements: Modals, forms, and sliders might work visually but break down when tested for accessibility.
Even more concerning? Courts are increasingly ruling that automation alone doesn’t meet ADA requirements. In some cases, relying on overlays without fixing underlying issues can actually increase your legal risk—especially for busy sites that handle transactions. This is why custom accessibility audits remain the gold standard for identifying real, user-impacting issues.

Why Real Testing Still Matters

You can’t fix what you don’t experience—and that’s the heart of manual testing. It’s not just about running a tool and checking boxes. It’s about walking through your site the way someone with a disability might.

That means:
- Navigating with a keyboard and nothing else.
- Using a screen reader to browse your content.
- Testing user flows like logging in, searching, or checking out—without assuming the user can see or use a mouse.
The Kind of Issues Manual Testing Uncovers

This type of testing uncovers issues that automation never will:
- Dropdowns that don’t announce themselves
- Buttons that lack clear, descriptive labels
- Interactive sections that lose focus or confuse navigation
- Forms that look fine visually but are hard to use with assistive tech
At 216digital, we don’t just skim the surface. During custom accessibility audits, we follow real user journeys—from homepage to checkout—so we can see how the experience actually holds up. It’s not about passing a test. It’s about making sure everyone can use your site smoothly.

What Custom Accessibility Audits Really Looks Like

Once you know what’s broken, fixing it takes more than flipping a switch. True remediation means tailoring fixes to your site’s layout, content, and functionality—not applying a generic patch.

That’s why we focus on changes that make a measurable difference for real users. Things like:
- Making sure users can see where their keyboard focus is at all times
- Adding ARIA roles and labels so screen readers can understand what’s on the page
- Improving contrast without compromising your brand’s look
Examples of Targeted Fixes

We also fix the kinds of problems that create the most user friction:
- Popups and modals that trap keyboard or screen reader users
- Sliders or videos that move too quickly without user control
There’s no one-size-fits-all approach. Each website is different. Each problem needs a thoughtful, code-aware fix. That’s where custom remediation stands apart—it solves the right problem in the right way.

Keeping Accessibility on Track with a11y.Radar

Accessibility isn’t something you do once and forget about. Websites change—new content, new plugins, new designs—and with those changes come new risks.

That’s where our ongoing monitoring tool, a11y.Radar, makes the difference.

It acts like a digital safety net by:
- Running regular scans to check for new or recurring issues
- Prioritizing problems based on what’s most important to fix first
- Providing clear reports that your team can actually understand and act on
- Using the same scanning methods many law firms rely on before filing lawsuits
Stay Ahead, Don’t Fall Behind

Think of it like maintenance for your website’s health. You wouldn’t skip oil changes for your car—and keeping your site accessible works the same way. a11y.Radar helps you stay proactive so small issues don’t turn into bigger problems later. And when paired with custom accessibility audits, you gain a complete strategy for long-term digital compliance.

Why Visibility Increases Your Risk

The more visible your business becomes, the more pressure there is to get accessibility right.

In just May alone, 445 new digital accessibility lawsuits were filed in the U.S.—many aimed at online retailers, especially those using Shopify or WooCommerce. These platforms offer convenience, but often rely on templates or plugins that haven’t been fully tested for accessibility.

The Real-World Consequences

It’s not personal—these lawsuits are often triggered by bots scanning the web for compliance issues. If your site trips a red flag, it could end up on a law firm’s radar.

The risks are real:
- Expensive legal battles or settlement costs
- Strained customer trust
- Hits to your brand reputation
- Increased insurance premiums
The upside? When you invest in custom accessibility audits and monitoring, you dramatically lower your risk—and build a better experience for every user.

Beyond Legal Advice: Why You Need Technical Support

A good legal team can help you understand where you’re exposed. But they won’t fix your navigation, rewrite your forms, or troubleshoot your ARIA labels.

That’s where a hands-on partner makes the difference.

What a Technical Accessibility Partner Does

At 216digital, we’ve supported hundreds of websites—small shops and enterprise platforms alike. Our approach is practical, technical, and built around real-life use cases. We don’t just tell you what’s wrong—we fix it, explain it, and set you up to manage accessibility long-term.

Here’s what we bring to the table:
- Clear developer guidance tailored to your platform
- Integrated testing and remediation that fits into your current workflow
- Ongoing support and monitoring after the fixes are live
It’s not about being perfect—it’s about building lasting accessibility habits. And having a partner who helps you stay on track.

Accessibility Isn’t Obligation—It’s Opportunity

It’s your chance to build a brand that’s genuinely inclusive, appealing to a wider audience and avoiding costly legal pitfalls. Automation tools alone won’t get you there, but custom accessibility audits, hands-on remediation, and proactive monitoring will.

If you’re done guessing and ready to confidently say your site is accessible, reach out to us at 216digital. We’ll clearly show you where your site stands, guide you through practical improvements, and keep accessibility effortless and ongoing. Because ultimately, making your website accessible isn’t just smart—it’s the kind of thoughtful action your customers will notice and appreciate.
Greg McNeil

June 17, 2025

Testing & Remediation

Accessibility, Accessibility Remediation, Accessibility testing, automated testing, custom accessibility audits, Manual Testing, Web Accessibility, Web Accessibility Remediation, Website Accessibility
How Often Should You Audit Your Website for Accessibility?
You’ve already put in the effort to make your website accessible—and that’s no small thing. But accessibility isn’t something you fix once and forget. As your site evolves, even small changes can introduce new issues. That’s where regular check-ins come in. A web accessibility audit helps you catch problems early, stay aligned with current standards, and keep your site working for everyone.

So how often should you audit your site to maintain that progress? The answer depends on what’s changing—and when. In this article, we’ll break down the key moments when an audit makes sense, the risks of letting things slide, and how ongoing monitoring can help you stay ahead.

Why Web Accessibility Audits Are Critical

A web accessibility audit reviews your website’s design, code, and content to identify barriers that could make it hard—or even impossible—for people with disabilities to use your site. These audits typically test against the Web Content Accessibility Guidelines (WCAG) standards, the ADA (Americans with Disabilities Act), and other regulations.

The risks of not auditing regularly are real for small to midsize businesses. Over the past few years, digital accessibility lawsuits have skyrocketed. In 2024 alone, more than 4,000 web accessibility lawsuits were filed under the ADA—and many of those targeted businesses that were unaware they had an issue.

The cost of defending even a small ADA lawsuit can easily reach tens of thousands of dollars, not to mention the damage to your brand’s reputation. Proactive audits help you spot and fix issues early, keeping your business protected and your customers happy.

When Should You Audit Your Website for Accessibility?

While accessibility should be baked into your website maintenance plan, certain milestones require a full web accessibility audit.

1. After a Website Redesign or Major Update

If you’ve recently rebranded, relaunched, or significantly redesigned your site, it’s critical to schedule a full accessibility audit. Even small navigation, layout, or feature changes can unintentionally introduce new barriers. Testing right after major updates ensures you catch and fix issues before customers encounter them—and before a potential lawsuit arises.

2. Before Launching New Features or Products

Rolling out a new e-commerce section? Adding a chatbot? Introducing video content or online booking? Before new features go live, a web accessibility audit should be part of your quality assurance checklist.

New code, third-party integrations, and interactive tools can create accessibility gaps. Testing pre-launch helps ensure all users can interact with the new elements, no matter what device or assistive technology they’re using.

3. Annually (at Minimum)

Even if your site hasn’t changed much, accessibility standards, best practices, and legal expectations evolve over time. Conducting a comprehensive web accessibility audit at least once a year ensures your site complies with current WCAG standards (currently WCAG 2.1 and moving toward 2.2) and applicable regulations.

Think of it like an annual checkup for your digital presence: it’s much easier and cheaper to maintain accessibility than to fix major problems down the road.

4. After User Feedback or Complaints

If a customer or visitor flags an accessibility issue, that’s a signal to audit right away—not just the problem area but the entire site. User feedback is invaluable because it often reveals real-world issues automated scans might miss. Addressing concerns quickly shows that your business takes accessibility seriously and is committed to serving all users.

5. When Laws or Guidelines Change

New accessibility laws, updates to WCAG standards, or changes in court interpretations can raise the bar for compliance. For instance, the Department of Justice recently released new guidance for web accessibility under Title II of the ADA. When legal standards shift, a fresh audit can make sure you’re aligned with the latest requirements.

Why Ongoing Monitoring Matters

While annual or event-based audits are critical, they’re not enough. Websites are dynamic—they grow, change, and update constantly. New products, marketing campaigns, and blog posts can all introduce accessibility problems over time.

That’s where ongoing accessibility monitoring comes in.

At 216digital, we developed a11y.Radar, a proactive monitoring service that continuously scans your site for accessibility issues. a11y.Radar doesn’t replace manual audits (human expertise is still key!), but it acts as an early warning system—catching errors before they snowball into bigger problems.

With a11y.Radar, you can:
- Receive real-time alerts about accessibility regressions
- Track ongoing improvements
- Maintain continuous WCAG compliance
- Reduce your risk of surprise lawsuits
This approach helps you move from a reactive stance (“fix it after a lawsuit”) to a proactive one (“prevent lawsuits by staying accessible”).

The Cost of Skipping Regular Web Accessibility Audits

Many small to midsize businesses skip regular accessibility audits because of perceived costs or time commitments. But the truth is, not auditing can cost far more.

Ignoring accessibility can lead to:
- ADA lawsuits and expensive legal settlements
- Court-ordered website remediation under tight (and expensive) deadlines
- Loss of customers who can’t use your site
- Negative publicity and damage to your brand’s reputation
- Higher remediation costs later, compared to maintaining accessibility from the start
Investing in regular audits and monitoring is like insurance for your website—and your business future.

How 216digital Can Help You Stay Compliant

At 216digital, we specialize in helping businesses of all sizes navigate the world of web accessibility with confidence. Our phased approach includes:
- Risk Mitigation Audits: A focused first-pass audit to quickly catch and fix high-risk issues.
- Real World Accessibility Audits: Deep manual testing with screen readers, keyboard-only navigation, and assistive technologies to find real-world barriers.
- Ongoing Monitoring with a11y.Radar: Continuous scanning and reporting to help you maintain compliance and stay ahead of risks.
We believe accessibility isn’t a one-time project—it’s an ongoing commitment. That’s why our services are designed to be flexible, scalable, and tailored to your business needs.

Whether starting from scratch, redesigning your website, or needing help managing compliance over time, 216digital can help you build and maintain a site that works for everyone—and protects your business simultaneously.

Keep Progress on Track with Confidence

Accessibility is never truly finished—but that’s a good thing. It means you have an opportunity to keep improving, keep welcoming, and keep your business open to everyone. Staying compliant isn’t about chasing checklists—it’s about maintaining the trust you’ve already worked hard to earn.If you’re wondering whether now is the right time for your next audit, it probably is. A quick conversation can help clarify where you stand and what steps make sense next. Schedule a free ADA accessibility briefing with 216digital, and let’s keep your site moving forward—securely, inclusively, and confidently.
Greg McNeil

April 28, 2025

Testing & Remediation

Accessibility, Accessibility Audit, Accessibility testing, automated testing, manual audit, Manual Testing, Website Accessibility
What to Expect from an Accessibility Audit
Running a business is no small feat. Between managing daily operations, keeping customers happy, and staying on top of your digital presence, it’s easy to overlook something like web accessibility. But in today’s world, where more users rely on assistive technology to browse online, accessibility is no longer optional—it’s essential.

That’s where an accessibility audit comes in. It’s a smart, proactive step that helps you understand how well your website works for people with disabilities and where improvements are needed. It’s not just about avoiding legal trouble—it’s about creating a better experience for all your visitors.

Let’s break it down so you know exactly what to expect.

Why Accessibility Matters

Reaching Every Visitor

Web accessibility is about making sure everyone can use your website—no matter their ability. That includes people who rely on screen readers, keyboard navigation, or voice control, as well as those with visual, hearing, or cognitive challenges.

A more accessible site leads to:
- Better user experience
- Improved search engine visibility
- Increased customer trust
It’s a win for your users and your business.

Reducing Legal Risk

ADA-related lawsuits over inaccessible websites are on the rise, and many target small to mid-sized businesses. In fact over 67% of lawsuits in 2024 were targeting businesses with an annual revenue under $25 million or less.

These cases can be stressful and expensive—even if the issues weren’t intentional.

A professional accessibility audit helps you spot and fix issues early, protecting your business while showing your commitment to inclusion.

What Is an Accessibility Audit?

An accessibility audit is a full review of your website to find any barriers that might stop people with disabilities from using it. These barriers could be anything from missing image descriptions to forms that don’t work with a screen reader.

The audit is based on the Web Content Accessibility Guidelines (WCAG), which provide a clear set of standards for accessible web design. Following WCAG helps ensure your site meets legal requirements—and, more importantly, that it works for everyone.

The Accessibility Audit Process: Step-by-Step

Here’s what typically happens during a full accessibility audit:

Initial Consultation & Scope Definition

The process starts with a conversation. You and your audit team will review your website’s goals, user flows, and top-priority pages—like your homepage, checkout process, or contact form. This helps focus the audit on what matters most.

Automated Testing

Automated tools run quick scans to catch common issues like:
This is a great first step, but automated testing only catches part of the picture. That’s why manual checks are so important.

Manual Evaluation

Accessibility specialists then take a deeper look at your site. They’ll test things like:
- Can users navigate with just a keyboard?
- Are screen readers reading content in the correct order?
- Do buttons and links have clear, accessible labels?
Manual testing finds the issues that machines often miss—and ensures your site works for real people in real situations.

User Testing with Assistive Technology

In some cases, the team may bring in people who use assistive tools daily—like screen readers or alternative input devices—to test your site. Their feedback offers invaluable real-world insight that helps uncover problems no tool or developer could spot alone.

Documentation of Findings

Once testing is done, you’ll receive a report that includes:
- A list of all issues
- Where each problem exists
- The specific WCAG criteria it violates
- Visual examples and code references for clarity
This report serves as your roadmap to fixing issues efficiently.

Prioritization of Issues

Not all issues are created equal. The audit team will help you prioritize based on the following:
- How severe the issue is
- How many users it might impact
- Whether it poses a legal risk
This lets you address the biggest barriers first and build a smart action plan moving forward.

Remediation Recommendations

Finally, you’ll receive clear, actionable guidance for fixing each issue. These recommendations will be tailored to your site’s platform, content, and team capacity. Some fixes might be quick, while others may take more planning—but you’ll know exactly what to do and where to start.

What Happens After the Audit?

Implementing Fixes

After the accessibility audit, it’s time to put the findings to work. Your team—or a trusted partner like 216digital—can help implement those changes, making sure they align with best practices while preserving your brand’s design and functionality.

Team Training

To keep your site accessible over time, it helps to train the people who update it. That could mean a short session on how to use alt text or a checklist for adding new content. A little knowledge goes a long way in preventing future issues.

Ongoing Monitoring

Accessibility isn’t something you check off once and forget about. Websites are living things—they change, grow, and update over time. That means new accessibility issues can pop up without warning, especially as content is added or platforms evolve.

That’s why regular monitoring is key. Running periodic scans, reviewing key pages, and staying alert to new barriers helps you maintain accessibility long after the initial audit. Tools like a11y.Radar, 216digital’s ongoing monitoring service, are designed to make this easier. It quietly keeps tabs on your site, flags issues early, and helps ensure your site stays in line with accessibility best practices—without the need for constant manual checks.

Your Website’s Future Just Got Brighter

A professional accessibility audit gives you more than just a report—it gives you peace of mind. It’s a smart, future-focused way to protect your business, improve your site, and welcome every visitor who comes your way.

At 216digital, we specialize in helping small to mid-sized businesses make sense of accessibility. Our expert-led audits, clear documentation, and hands-on remediation support make the process easy to follow and effective to implement. We help you go beyond compliance—to a website that’s truly inclusive.

If you’re ready to create a better experience for everyone and reduce your legal risk, let’s talk. A more accessible site isn’t just better for users—it’s better for business.
Greg McNeil

April 15, 2025

Testing & Remediation

Accessibility, Accessibility Audit, Accessibility testing, automated testing, manual audit, Web Accessibility, Website Accessibility
How 216digital Makes Accessibility Remediation Simple
If you’re a small or mid-sized business owner, you’ve probably heard stories about other businesses getting hit with ADA (Americans with Disabilities Act) web accessibility lawsuits. Often, these lawsuits come out of nowhere, catching website owners by surprise. You might not even know what you did wrong, why your site was targeted, or how to fix it. It’s frustrating, and it’s scary. Even if you haven’t faced a lawsuit yet, you could be worried about your level of risk. Nobody wants a legal headache—especially not when you’re already juggling everything else that goes into running a business.

Here at 216digital, our goal is to change the conversation around web accessibility. We help small to mid-sized businesses protect themselves from costly accessibility lawsuits while also making websites more inclusive for everyone. Instead of quick fixes that only look good on the surface, we focus on lasting solutions through real accessibility remediation. By partnering with us, you’re not just avoiding legal trouble—you’re also improving every visitor’s experience on your site. Good access equals good business.

In this article, we’re going to break down what web accessibility actually means, how our services work, and why our people-focused approach sets us apart from companies that might rely on short-term, fear-based tactics. We’ll also show you how to schedule a free ADA briefing so you can gain clarity on your level of risk and figure out the next steps to make your site welcoming to all.

What Is Web Accessibility, Really?

Understanding the Basics

The term “web accessibility” can feel intimidating if you haven’t delved into it before. But when you boil it down, it’s quite straightforward: web accessibility means designing and updating your website so that people with disabilities can use it just as smoothly as everyone else. This includes visitors who use screen readers, rely on keyboard navigation, need larger text, or have other accessibility requirements.

Accessibility Helps Everyone

Making a site more accessible often has bonus benefits for everyone. For example, clearer website structure can improve your overall user experience, boost your SEO (search engine optimization), and make your site more user-friendly across different devices. In other words, meeting accessibility standards isn’t just about legal risk—it’s also about creating a smoother experience for all your visitors. That’s why accessibility remediation is such a critical part of a business’s digital strategy.

The Problem: Why Lawsuits Are Happening

Why the Legal Risk Is Growing

Over the past few years, courts have increasingly treated websites as “places of public accommodation,” meaning they fall under rules that require them to be accessible to people with disabilities. This has led to a spike in legal actions against businesses—some well-intentioned (from people who genuinely can’t access certain sites) and others more opportunistic, aiming to force quick settlements.

Proactive Prevention with Remediation

Either way, if your website has accessibility barriers, you could end up with a lawsuit or a demand letter. That often means paying lawyer fees, making sudden updates to your site under intense time pressure, and dealing with stress you never saw coming.

At 216digital, our approach is all about preventing these problems before they happen. Through comprehensive accessibility remediation, we don’t want you to face that unexpected expense or crisis moment. Instead, we want to set you up for success by making sure your site meets recognized accessibility standards in a thorough, sustainable way.

How 216digital Helps You Meet Accessibility Standards

1. Risk-First Approach: Stop Lawsuits Before They Start

When you bring us on board, we don’t just run a quick scan of your site and hand you a list of potential problems. A quick list is a start, but it doesn’t actually fix anything. Instead, we take a risk-first approach. We identify the areas of your site most likely to trigger a lawsuit and tackle them right away. This rapid response significantly reduces your potential exposure.

From there, we proceed through the rest of your site, ensuring all content and functions align with trusted accessibility standards. That way, you’re not left vulnerable to new complaints popping up in the future. That’s the difference between surface-level adjustments and meaningful accessibility remediation.

2. Full WCAG Implementation (The Gold Standard for Accessibility)

If you’ve done even a little reading on accessibility, you’ve likely seen mention of WCAG (Web Content Accessibility Guidelines). Judges, lawyers, and advocacy groups generally refer to WCAG 2.1 for determining whether a site is accessible. These guidelines cover areas like color contrast, text size, navigation, labels, and much more—essentially the nuts and bolts of a properly accessible website.

At 216digital, we don’t guess at what might be acceptable; we follow a systematic process to ensure your site aligns with WCAG 2.1 AA standards. We conduct thorough manual reviews along with automated checks to verify real-world accessibility, not just box-ticking. Our team’s hands-on accessibility remediation work results in a site that is recognized as accessible by the broader web community.

3. Ongoing Monitoring with a11y.Radar

A frequent misconception is that fixing accessibility barriers is a one-time job. In reality, websites are ever-evolving. You add new pages, adjust your site design, or change your content management system. Each of these updates can unintentionally introduce fresh barriers or break fixes you’ve made in the past.

That’s why we built a11y.Radar. It’s our specialized monitoring tool that consistently keeps an eye on your site, even after you’ve addressed the initial round of accessibility issues. a11y.Radar periodically checks if new problems have cropped up or if previously fixed areas have broken. With this in place, your accessibility remediation efforts stay intact, and you can relax, knowing you’re not being blindsided by hidden hurdles.

4. Hands-On Guidance and Support

Technical expertise is crucial, but we believe that easy-to-understand communication is just as important. Our team provides one-on-one support and guidance, answering questions you have about accessibility guidelines, legal implications, and the practical steps to ensure your site meets the right standards.
- Plain-Language Explanations: We won’t drown you in legal or tech jargon.
- Training Resources: If your developers or content team need training to maintain accessibility remediation practices, we’re happy to help.
- Personalized Assistance: Every website is different, so we don’t force you into a cookie-cutter solution.
We want you to feel confident about your site’s accessibility, not left in the dark about what’s happening behind the scenes.

Why We’re Different from Other Accessibility Companies

We’re Not Selling Fear—We’re Solving a Real Problem

Let’s be honest: lawsuits are a genuine risk, and the ADA is taken seriously in court. But 216digital’s mission is to educate you, not terrify you. We want to give you a clear understanding of what’s at stake and how you can proactively protect your business. Scare tactics aren’t our style. Instead, we rely on proven, professional accessibility remediation to resolve real issues.

No Overlays, No Shortcuts

Some companies push accessibility “overlays” that claim to magically solve every potential issue. While these might address a few surface-level features (like text resizing or color contrast toggles), they rarely fix deeper code-level or structural issues—and sometimes even introduce new difficulties.

At 216digital, our philosophy is to fix your site at the source. We go into the code and address each issue thoroughly. Yes, it’s more work. But the results are genuine and reflect real progress that stands the test of time. That’s the power of full-scale accessibility remediation.

We’re a Small Team That Cares

We’ve been around for more than 25 years. In that time, we’ve supported hundreds of businesses across industries, from e-commerce shops to local service providers. We know what it’s like to run a small or medium-sized business, and we treat your goals and concerns with respect. We’re also proud to say we’re a tight-knit crew. When you call us, you’ll speak to real people who care about your success—and who care deeply about getting your accessibility remediation right.

Ready to Talk? Let’s Schedule Your ADA Briefing

Worried your website might have accessibility barriers? Not sure if you’re at risk for a lawsuit? We offer a free ADA briefing to help you figure out your next move. It’s a no-pressure conversation where you’ll learn what’s really happening on your site and how we can help.
- Site Assessment: We take a basic look at your site to spot any glaring red flags.
- Risk Overview: We talk about possible risks that could leave you open to legal action.
- Options & Timeline: We lay out what solutions might look like, with a sense of how long and how much effort they might take.
We’re not here to push a sales pitch—just to share our expertise and help you make the best decision. If you decide to work with us, awesome! If not, at least you’ll walk away with a clear understanding of your situation and how to move forward.

If you’re ready to stop wondering about your site’s accessibility status and start taking proactive steps, reach out to schedule your free ADA briefing. We’ll explain everything you need to know in a straightforward, understandable way. Fill out our contact form below or schedule online today at 216digital.com/ada-briefing. We can’t wait to hear from you and show you how simple real accessibility remediation can be.
Greg McNeil

April 7, 2025

Testing & Remediation

Accessibility, Accessibility Remediation, Accessibility testing, automated testing, Web Accessibility, Web Accessibility Remediation, Website Accessibility
Automated Scans: The Good, the Bad, and the Gaps
Creating a truly inclusive online experience means making sure everyone can comfortably navigate and enjoy your website. If your business aims to meet accessibility guidelines like WCAG and comply with laws such as the Americans with Disabilities Act (ADA), you’ve probably considered automated accessibility scans as a helpful first step. Popular tools like WAVE, PowerMapper, and Google Lighthouse can swiftly highlight accessibility issues, making them a practical starting point.

But here’s the thing—automated scans aren’t magic. They typically catch only about 20-30% of accessibility problems covered by WCAG 2.1 AA, mostly basic mistakes. Many important issues need a human touch—manual testing and real judgment—to make sure your website truly serves everyone. This article breaks down what automated scans do well, where they fall short, and tackles some common misconceptions, helping you build a complete, effective approach to digital accessibility.

The Good: Why Automated Accessibility Scans Are Helpful

Automated accessibility scans offer a quick and practical way to uncover accessibility problems. Here’s why they’re so beneficial:

1. Speed and Efficiency Automated tools can quickly scan your entire website within minutes, analyzing hundreds or even thousands of pages. They’re perfect for frequent or large-scale audits without overwhelming your resources.

2. Consistent Results Unlike manual tests, automated scans apply the same criteria every time, ensuring consistent results across your entire site.

3. Budget-Friendly Initial Assessment For businesses working with tight budgets, automated scans offer an affordable way to spot common issues, helping you take immediate action without the hefty costs of comprehensive manual audits.

4. Quickly Spots Easy-to-Fix Issues Automated scans excel at identifying straightforward problems such as missing alternative text for images, insufficient color contrast, empty form labels, and poorly labeled buttons.

5. Fits Seamlessly into Development Workflows Modern accessibility tools integrate directly with your existing development processes, allowing teams to catch and fix issues early on—saving time and reducing future remediation costs.

The Bad: Limitations of Automated Scans

To avoid a false sense of security, organizations need to understand the limitations of automated scans:

1. Can’t Identify Contextual Issues Automated tools aren’t great at judging context. For example:
- Alternative Text: They detect missing alt text but can’t determine if descriptions are actually helpful.
- Keyboard Navigation: Tools may confirm elements are focusable but can’t judge ease of use.
- Form Usability: Automated scans notice if labels exist, but can’t assess how easy forms are to use.
2. Struggles with Dynamic Content Automated tools often miss dynamic and interactive content, such as:
- ARIA implementations
- Live region updates
- Changes in modal dialogs or dropdowns
3. False Positives and False Negatives Automated scans sometimes flag issues that aren’t real barriers (false positives) or overlook genuine problems (false negatives), potentially causing unnecessary work or leaving critical issues unaddressed.

4. Not a Substitute for Real User Testing Automated scans can’t replicate the experience of actual users who rely on assistive technology. Only manual testing and real user feedback can fully validate accessibility.

5. Risk of Legal Issues Relying solely on automated scans won’t guarantee full legal compliance. Courts consistently rule that automated tools alone aren’t enough, potentially exposing organizations to legal action.

The Gaps: Bridging Automation with Human Insight

To build a truly accessible website, combine automated testing with manual evaluation:

1. Mix Automated and Manual Testing A comprehensive audit should include both automated and manual methods. Automated tools give a broad initial review, while manual testing covers the usability and context these tools miss.

2. Perform Real-World Testing with Screen Readers and Keyboards Manual tests with screen readers and keyboard navigation ensure your website is practically accessible in real-world use.

3. Get Expert Audits Professional accessibility audits blend automated tools, manual testing, and real-user scenarios, uncovering hidden issues automated scans might overlook.

4. Continuously Monitor Accessibility Accessibility isn’t a one-time fix. Regular monitoring with tools like a11y.Radar helps maintain compliance even as your website evolves.

5. Educate Your Team Training your developers, designers, and content creators on accessibility best practices minimizes future issues. Automated tools should guide—not replace—human judgment.

Conclusion: Finding the Right Balance

Automated accessibility scans are fantastic for quickly identifying common issues but aren’t enough on their own. Recognizing their limitations highlights why manual testing, expert reviews, and ongoing monitoring are vital. Businesses committed to digital accessibility should adopt a balanced approach, combining automated tools with human insights to ensure truly inclusive experiences. If you’re looking for guidance or support in building this balanced approach, the experts at 216digital can help you navigate your accessibility journey. Ultimately, accessibility is about genuinely understanding and meeting real users’ needs, going beyond mere compliance.
Greg McNeil

March 17, 2025

Testing & Remediation

Accessibility, automated scans, automated testing, manual audit, Manual Testing, Web Accessibility

Why a One-Off Accessibility Audit Falls Short

1. A Snapshot In a Moving World

2. Reports Without a Real Path Forward

3. Gaps In Scope That Leave Risk Behind

4. Little Connections To Real Users

How to Read an Accessibility Audit Proposal

1. Look For a Clear, Meaningful Scope

2. Ask For Transparent Testing Methods

3. Focus On What An Accessibility Audit Actually Delivers

4. Confirm Real, Relevant Expertise

Using Each Audit on Purpose

Beyond the Accessibility Audit: Building Accessibility Into Everyday Work

1. Give Accessibility a Clear Home

2. Thread Accessibility Through Your Workflow

3. Watch for Regressions Before Users Do

Stepping Off the Accessibility Audit Treadmill

Start with Clarity, Not Wireframes

Designing an Accessible Website from Components Up

Tooling That Gives Your Accessible Website Time Back

Redirects, Voice, and All the Invisible Decisions

Turning Design Files into Real-World Performance

QA Loops That Protect Real People

Ship Fast, Stay Accessible, and Don’t Go It Alone

What Remediation Really Looks Like

Where ChatGPT Earns Its Keep

The Problem of “No Opinion”

The Hidden Cost of “Free”

Why Human-Led Web Accessibility Remediation Still Matters

How to Use AI the Right Way (With Guardrails)

What You Actually Get from Professional Remediation

AI Doesn’t Make Judgment Calls—People Do

What Automated Platforms Do Well

The Role of Accessibility Consultants

Why Consultant-Led Remediation Should Come First

When Automated Platforms Make Sense

How to Decide What’s Right for You

The Long-Term Payoff

Human First, Automation Second

Why Accessibility Testing Belongs in the Sprint

Shift Accessibility Left: Early Planning Wins

1. Include Accessibility in User Stories

2. Define Acceptance Criteria

Build Accessibility into Design

3. Collaborate with Designers

4. Run Design Reviews

Develop With Accessibility in Mind

5. Use Accessible Components

6. Lint for Accessibility

7. Write Semantic HTML

Make Testing Part of the Flow

8. Automated Accessibility Tests

9. Manual Testing in Sprint

Retrospectives: Keep Improving

Tips for Getting Started (or Leveling Up)

Don’t Bolt It On—Build It In

Need Help Fitting Accessibility Into Your Workflow?

The Real Limitations of Automation Tools

What They Miss (And Why It Matters)

Why Real Testing Still Matters

The Kind of Issues Manual Testing Uncovers

What Custom Accessibility Audits Really Looks Like

Examples of Targeted Fixes

Keeping Accessibility on Track with a11y.Radar

Stay Ahead, Don’t Fall Behind

Why Visibility Increases Your Risk

The Real-World Consequences

Beyond Legal Advice: Why You Need Technical Support

What a Technical Accessibility Partner Does

Accessibility Isn’t Obligation—It’s Opportunity

Why Web Accessibility Audits Are Critical

When Should You Audit Your Website for Accessibility?

1. After a Website Redesign or Major Update

2. Before Launching New Features or Products

3. Annually (at Minimum)

4. After User Feedback or Complaints

5. When Laws or Guidelines Change

Why Ongoing Monitoring Matters

The Cost of Skipping Regular Web Accessibility Audits

How 216digital Can Help You Stay Compliant

Keep Progress on Track with Confidence