Accessibility Archives - Page 2 of 18/Tag

Celebrate GAAD: 6 Ways to Support Inclusion
On Thursday, May 15, 2025, workplaces, campuses, and whole communities will hit “pause” to celebrate Global Accessibility Awareness Day (GAAD)—a grassroots holiday that shines a bright spotlight on digital inclusion.

GAAD sprang from a single, compelling truth: when more people think about accessibility, more people build with accessibility in mind. The numbers speak for themselves—over one billion people around the globe live with a disability, and all of them interact with the web. Boosting access lifts the experience for everyone, from keyboard-only power users to friends scrolling on cracked phone screens. That’s why GAAD isn’t just a tech-industry affair; it’s a call-out that accessibility fuels brand trust, search performance, and legal peace of mind across every sector.

If building an inclusive business matters to you, GAAD is your moment to turn good intentions into forward-motion.

How GAAD Began: A Blog Post That Sparked a Global Movement

Flash back to 2011. Los Angeles developer Joe Devon dashed off a late-night blog post urging his peers to make accessibility “mainstream.” Toronto-based accessibility champion Jennison Asuncion retweeted it, and the duo launched the first GAAD in 2012.

Their concept was delightfully simple: one day each May devoted to thinking and talking about accessibility. No required format, no corporate sponsor—just open-source energy. It stuck. Fourteen years later, GAAD events stretch across every continent, from campus demos to enterprise-scale product sprints. The big takeaway? Progress catches fire the moment developers and designers decide today’s the day to try something new.

Why GAAD Still Matters in 2025

A decade of lawsuits, legislation, and public advocacy has pushed web accessibility onto mainstream project plans. Plenty of U.S. businesses now bake WCAG success criteria into design systems. Yet snag points remain—untagged PDF order forms, checkout flows that lose focus, videos whose auto-captions garble half the words.

GAAD serves as a structured pause to ask three energizing questions:
1. What has improved? Celebrate resolved tickets, fresh color palettes, and alt-text workflows that finally stick.
2. Where do gaps remain? Surface those pesky “parking-lot” issues that never seem to reach sprint planning.
3. How can we raise the bar? Turn wish-list ideas into measurable road-map line items.
Skip this reflection and accessibility efforts stall. Embrace it and teams rediscover energy, secure budget, and align with website-legal-compliance goals.

What’s In It for Business: Real-World Upside
- Highlight Your Commitment: Show your accessibility timeline—audit dates, remediation milestones, and future targets—to build trust with customers, regulators, and stakeholders.
- Strengthen Your Brand: Values-driven shoppers vote with their wallets. Visibility on GAAD proves inclusion is in your brand DNA, not a post-litigation scramble. Expect positive press, boosted employee pride, and a leg up in crowded markets.
- Engage Your Community: Accessibility stories humanize metrics. A quick screen-reader demo or a customer testimonial about smoother checkout turns policy into empathy—and empathy drives adoption far beyond the dev team.
Six Meaningful Ways to Celebrate GAAD 2025

Tip: Pick one or two ideas this year—depth beats volume. Next May, build on what worked.

Share Your Story

Craft a LinkedIn post, blog article, or internal memo chronicling your journey—from first spark (maybe an ADA letter, maybe a passionate employee) to key lessons and next goals. Authentic reflection invites peers to chime in with candid feedback.

Post on Social Media

Bite-sized content travels farther than white papers. Try a 60-second clip of your new color-contrast fix, a carousel of screen-reader shortcuts, or a punchy stat (“Only 3.1 % of home pages meet basic WCAG color contrast.”) with #GAAD and #AccessibilityMatters. Real, raw, and shareable wins every time.

Host an Internal Accessibility Chat

Swap formal workshops for a relaxed brown-bag session. Demo a color-blindness simulator, read sample alt text aloud, or show leadership how one missing label blocks checkout in two keystrokes. Thirty minutes can uncover easy fixes hiding in plain sight.

Educate Your Team

Use GAAD as a micro-learning catalyst. Share a five-minute video on ARIA landmarks, drop a Slack thread with a contrast-ratio calculator, or challenge designers to run a screen-reader audit on your top landing page. Small feats build big confidence.

Start an Accessibility Goals List

Turn “we should” into “we will.” Pick three goals to nail before GAAD 2026—mandatory alt-text fields in your CMS, automated axe-linter checks in pull requests, or a third-party manual audit every year. Publish the list where product owners can’t miss it.

Update Your Accessibility Statement

Keep your public pledge current. Swap vague promises for concrete dates and standards (“As of April 2025, we meet WCAG 2.2 AA on all primary templates”), add a feedback channel straight to your accessibility lead, and spotlight recent wins like reduced-motion options and crisper captions.

Looking Ahead: Building Daily Culture

GAAD is the spark, not the whole fire. Long-term inclusion thrives in daily processes, not one-day celebrations:
- Design sprints: Invite a user with assistive tech into prototype tests.
- Code reviews: Add a check for semantic HTML and keyboard flow.
- Content workflows: Make alt-text and caption columns non-optional.
- Customer support: Train agents to log and escalate accessibility barriers reported by users.
Celebrate your internal champions—developers who relish accessibility puzzles, marketers who write crystal-clear link text. Recognition programs, dedicated Slack channels, or monthly “a11y show-and-tell” sessions keep the momentum humming even when deadlines loom.

Your Invitation to Take the Next Step

GAAD 2025 marks progress, not the finish line. Whether you’re fresh off your first audit or refining mature design systems, there’s always another barrier to remove, another user to welcome. Use the day to celebrate wins, spotlight gaps, and commit to tangible goals.

Need a roadmap? 216digital offers concise ADA-compliance briefings that turn audits into actionable plans, marrying web-accessibility best practices with website-legal-compliance strategies. Schedule a session and walk away with clear next steps, realistic timelines, and renewed confidence that your site greets every visitor with open arms.

Let’s turn one Thursday into twelve months of better digital experiences—because inclusion, like code, gets better with every iterate-and-improve cycle.

Happy GAAD—and happy building!
Greg McNeil

May 12, 2025

Web Accessibility Remediation

Accessibility, ADA Website Compliance, GAAD, Global Accessibility Awareness Day, Web Accessibility, Website Accessibility
aria-label vs aria-labelledby: When and How to Use Each
As developers, we know every interactive element—buttons, dialogs, inputs—needs an accessible name. Good semantic HTML handles this automatically. But let’s face it, our apps get complicated. Sometimes, buttons only show icons, dialogs pull their titles from external components, or complex widgets break the neat semantic model. That’s where ARIA attributes come in. Specifically, aria-label and aria-labelledby help us provide clear,

screen-reader-friendly names. But they aren’t interchangeable. Knowing when to use each can save you debugging headaches down the line.

The Common Ground

First off, let’s review their similarities. Both aria-label and aria-labelledby override native labels provided by HTML. Both directly influence what assistive technologies like screen readers announce. Ideally, though, these ARIA attributes should be your fallback, not the go-to solution—semantic HTML labels are always best.

Quick side note: If you’re ever curious about the details, check out the Accessible Name Computation Algorithm.

Using aria-label: Direct and Hidden

aria-label lets you set an accessible name directly with a string—no extra DOM needed. Here’s a simple example you’ve probably seen before:
```
<button aria-label="Search">
  <svg aria-hidden="true" focusable="false">...</svg>
</button>
```
Perfect for icon buttons or elements that don’t have visible labels. But there’s a catch:
- It’s invisible to sighted users. If your visual UI doesn’t clearly indicate the button’s purpose, this can confuse people.
- It’s static and won’t automatically update with dynamic content changes.
- Localization is manual—you need to integrate these labels into your internationalization setup.
Use aria-label when simplicity outweighs these drawbacks—like icon-only buttons that stay consistent across languages.

aria-labelledby: Harness Visible Content

aria-labelledby points directly to visible content already on the page to build the accessible name. This is super helpful for complex widgets or dialogs:
```
<div role="dialog" aria-labelledby="dialog-title">
  <h2 id="dialog-title">Settings</h2>
  
</div>
```
This is great because:
- Updates to referenced elements automatically update the accessible name—handy for localization or dynamic UI changes.
- You can reference multiple IDs to build richer, descriptive names.
The downside? It requires stable IDs. Reference a missing ID, and your screen reader users will hear nothing—a silent fail you won’t catch easily without testing.

Picking the Right Attribute

Choosing between these two attributes boils down to visibility and localization:
- Visible text already on screen? Use aria-labelledby.
- Icon-only or hidden label? Use aria-label.
- Multiple languages or dynamic content? Lean heavily towards aria-labelledby.
Following these simple guidelines can help keep your UI accessible and your codebase clean.

Common Mistakes (And How to Dodge Them)

Let’s get real: we’ve all made these mistakes:
1. Using both attributes at once: Screen readers only honor aria-labelledby. The leftover aria-label just confuses whoever touches your code next.
2. Referencing IDs that don’t exist: Silent errors are the worst. Double-check your references with automated tools like axe-core.
3. Static English aria-labels on multilingual sites: Always leverage your translation pipeline or use aria-labelledby with translated DOM elements.
Quick example: Imagine a delete button labeled with aria-label="Delete" in English. When your app gets translated into Spanish, this button label stays stuck in English. Switching to aria-labelledby referencing a translated element solves it instantly.

Performance and Maintenance Tips

In frameworks like React or Vue, manage your DOM carefully. Always ensure referenced elements exist in the DOM before referencing components mount. Add automated accessibility checks (like Lighthouse) into your CI/CD setup. They’ll quickly catch misconfigured labels and help you maintain consistent accessibility.

Advanced Label Composition

Need more detail? Stack IDs with aria-labelledby:
```
<span id="action">Confirm</span>
<span id="item">your subscription</span>
<button aria-labelledby="action item">...</button>
```
Now the screen reader clearly announces, “Confirm your subscription.”

Dynamic content? Even simpler:
```
const statusLabel = document.getElementById("status");
statusLabel.textContent = isExpired ? "Expired" : "Active";
// aria-labelledby references statusLabel automatically
```
This dynamic updating is invaluable for reactive or state-driven UI.

Testing Your Accessible Names

Don’t skip manual checks. Fire up VoiceOver, NVDA, or even JAWS and tab through your components the way real users do. Navigate end‑to‑end, listen for odd announcements, and confirm the focus order feels right. Then pair those spot checks with automated tools in CI so labeling issues get fixed long before code ships.

Wrapping Up: Making Strategic Choices

Understanding when to use aria-label versus aria-labelledby might seem minor, but it significantly impacts users’ experience. Choose aria-label for simplicity and directness, especially on icon-driven interfaces. Go with aria-labelledby when leveraging visible, dynamic, or localized content.

Remember, accessibility is about making your interfaces clear for everyone, not just users relying on assistive tech. The strategic use of these attributes ensures your app feels polished and intuitive.

Need a quick gut‑check? Schedule an ADA briefing with 216digital. We’ll walk through your codebase together and make sure every label—and the rest of your accessibility stack—hits the mark.
Greg McNeil

May 9, 2025

How-to Guides

Accessibility, ARIA, aria-label, Web Accessibility, web developers, web development

Accessible Accordion vs Disclosure: Dev Best Practices

Disclosures and accordions show up all over the place—FAQs, menus, settings panels—you name it. They seem simple enough, right? But making sure they actually work for everyone takes more than just toggling some content and calling it a day.

If you’ve ever wondered when to use <details> versus building an accordion with buttons and ARIA, or how to keep screen reader users from getting lost in a sea of hidden panels, you’re not alone. This guide breaks it all down—what to use, when to use it, and how to build a truly accessible accordion without overcomplicating the code.

What Are Disclosure and Accordion Widgets?

Disclosure Widgets: Simple, Native, and Often Overlooked

Disclosures—also known as show/hide widgets—are ideal for toggling a single section of content. Think expandable FAQs or inline help that doesn’t clutter the UI by default.

Here’s a basic example using semantic HTML:

<details>
  <summary>Need more info?</summary>
  <p>Here are more details you might find useful.</p>
</details>

This pattern is fully native and built into the browser, which means it comes with keyboard support and screen reader compatibility right out of the box. You also get the open attribute, which allows you to control whether the content is expanded by default.

The main advantage here is simplicity—no JavaScript needed, and fewer chances to introduce accessibility issues.

Accordion Widgets: More Complex, More Control

An accessible accordion expands on the idea of disclosure by managing multiple content panels. In most implementations, only one section is open at a time, helping users stay focused and reducing cognitive overload.

You can build an accordion using multiple <details> elements, but if you want to control behavior more precisely—like closing other panels when one opens—you’ll need JavaScript.

Here’s what a minimal HTML-only version might look like:

<details name="accordion">
  <summary>Step 1</summary>
  <p>Instructions for step one.</p>
</details>

But to meet WCAG standards for a true accessible accordion, you’ll need to manage keyboard navigation, state indicators, and focus behavior—topics we’ll cover next.

Accessibility Considerations Developers Must Prioritize

Keyboard Navigation That Works for Everyone

An accessible accordion must support meaningful keyboard interactions. Here’s what users expect:

Tab and Shift + Tab to move between interactive elements.
Enter or Space to toggle a section open or closed.
Arrow Up/Down or Home/End to move between accordion headers in more advanced versions.

Missing any of these can make your component unusable for keyboard users. The WAI-ARIA Authoring Practices offer detailed guidance on accordion interaction patterns—worth bookmarking for reference.

Use Semantic Elements—Always

If there’s one golden rule, it’s this: never sacrifice semantics for styling.

That means:

Use <button> for interactive triggers—not <div>, <span>, or anchor tags without href.
If you’re toggling visibility, it’s a button, not a link.
Ensure that elements behave as users (and assistive technologies) expect.

Using semantic elements is one of the most effective ways to ensure your accessible accordion behaves predictably across screen readers and input types.

Add ARIA Where Needed, Not Everywhere

ARIA should enhance native HTML—not replace it. But when you’re building a custom accordion in JavaScript, ARIA becomes essential for communicating component state.

Here’s a basic implementation:

<button aria-expanded="false" aria-controls="info">More Info</button>
<div id="info" hidden>
  <p>Here’s the additional info.</p>
</div>

const btn = document.querySelector('button');
const content = document.getElementById('info');
btn.addEventListener('click', () => {
  const expanded = btn.getAttribute('aria-expanded') === 'true';
  btn.setAttribute('aria-expanded', String(!expanded));
  content.hidden = expanded;
});

This ensures screen readers can track whether content is visible or hidden, creating a seamless experience for all users.

Common Accessibility Mistakes (and How to Fix Them)

Even seasoned devs slip up. Here are a few common issues that can break accessibility—and how to address them:

Mistake	Problem	Solution
Non-focusable triggers	`<div>`s with `onclick` don’t work for keyboard users	Use `<button>` or add `tabindex="0"`
Links used instead of buttons	`<a>` without `href` doesn’t convey intent	Replace with semantic `<button>`
Missing state feedback	Screen readers can’t detect if content is expanded	Dynamically update aria-expanded
Focusable elements in hidden content	Users tab into content they can’t see	Use hidden or display: none correctly

Most of these issues stem from skipping semantic HTML or relying too heavily on JavaScript without proper state management. An accessible accordion avoids these pitfalls by focusing on clarity, intent, and interaction feedback.

Best Practices for Developers

Building an accessible accordion that holds up in the real world means going beyond code snippets. Here’s what to keep in mind:

Start with Progressive Enhancement

Whenever possible, begin with HTML <details> and <summary>. They’re accessible by default and supported in all major browsers. Use JavaScript only when additional behavior—like limiting panels to one open at a time—is truly needed.

Prioritize Focus Visibility

An accordion is only as accessible as its focus states. Make sure every interactive element has a visible focus indicator, and don’t override :focus-visible in your CSS. This isn’t just a WCAG 2.2 requirement—it’s also just good UX.

Avoid Overengineering with ARIA

Don’t reach for ARIA unless you need to. Native HTML tends to be more robust across assistive technologies, and using ARIA incorrectly can make things worse. When in doubt, simplify.

Test Like a User

If you’re not testing with a keyboard, you’re flying blind. Add screen reader testing with NVDA, JAWS, or VoiceOver into your QA flow. Run Lighthouse and WAVE scans, but don’t rely on them alone—they won’t catch everything an actual user would encounter.

Real-World Application: From Good to Great

Let’s say you’re rebuilding a legacy FAQ section. It uses JavaScript to toggle open answers, but it’s riddled with <div>s and missing ARIA.

Start by replacing the markup with semantic HTML:

<details>
  <summary>What’s your return policy?</summary>
  <p>You can return items within 30 days.</p>
</details>

Then, enhance with JavaScript if you want only one section open at a time. Layer in ARIA attributes to improve screen reader support. Suddenly, you’ve turned a clunky widget into a polished, accessible accordion that works for everyone.

Wrapping It Up

Disclosures and accordions might seem interchangeable, but the differences matter—especially when accessibility is on the line. Whether you’re working on a quick FAQ or building a fully dynamic interface, an accessible accordion ensures users with different abilities can navigate and interact with your content.

At the end of the day, accessibility isn’t about checking boxes—it’s about building better interfaces for everyone.

Need help auditing your components?

216digital offers in-depth accessibility support. Schedule an ADA compliance consultation to review your current implementation and ensure everything meets WCAG standards—without compromising design or performance.

Greg McNeil

May 8, 2025

How-to Guides

Accessibility, accessible accordion, Disclosure, How-to, HTML, semantic HTML, web developers, web development

ADA Settlements: Risks, Costs, and Legal Outcomes

When a business is hit with an ADA website accessibility lawsuit, the costs can be more than just financial—they can ripple through development timelines, legal budgets, and brand reputation. And with digital accessibility lawsuits rising yearly, more developers, designers, and product teams are being pulled into legal remediation efforts they didn’t see coming.

But here’s the truth: Not every site needs to achieve 100% WCAG conformance overnight to avoid legal trouble. Smart, risk-aware development teams know how to focus on what matters most—protecting users and reducing legal exposure—without getting bogged down in unnecessary technical perfection.

This article breaks down what ADA settlements typically involve, how to assess legal risk in accessibility work, and when to prioritize critical fixes versus deeper WCAG alignment. Whether you’re retrofitting an existing website or launching something new, understanding the difference between technical and practical compliance can help you make more strategic choices.

What Are ADA Settlements and Why Do They Matter?

An ADA settlement is a legal agreement made outside of court after someone files a complaint or lawsuit under the Americans with Disabilities Act, usually regarding a website or app that isn’t accessible to people with disabilities. These agreements typically include:

A financial payment to the plaintiff (often $5,000–$50,000)
A commitment to fix specific accessibility barriers
A timeline for remediation and reporting requirements
A stipulation to train internal teams on accessibility best practices

Most companies settle because litigation is expensive, time-consuming, and unpredictable. Settling often avoids further public exposure or escalating legal fees—but it still requires swift technical action and long-term accountability.

The Real Costs of ADA Settlements

The direct cost of an ADA settlement can vary, but here’s a realistic breakdown for small to midsize organizations:

Settlement payout: $5,000–$30,000 (on average)
Attorney fees (your side): $5,000–$20,000+
Attorney fees (plaintiff’s side, often paid by you): $5,000–$50,000
Remediation costs: $5,000–$50,000 depending on site size and complexity
Training and monitoring costs: Ongoing

Beyond dollars, there’s the cost of dev time, stakeholder panic, potential press coverage, and damage to brand reputation. It’s no wonder more companies are starting to take accessibility seriously before a lawsuit lands on their desk.

The Technical vs. Practical Accessibility Approach

Let’s be clear—full WCAG 2.1 AA conformance is a great long-term goal. But when lawsuits or legal demands hit, the more strategic question becomes: What do we fix first to reduce the most risk, fastest?

Technical Approach

The technical approach focuses on achieving full conformance with WCAG criteria, including:

Semantic structure (landmarks, headings, ARIA roles)
Keyboard access for all functionality
Color contrast and visual design
Error prevention and accessible forms
Text alternatives for images, media, and interactive elements

While comprehensive, this approach can be time-consuming and expensive, especially if your site wasn’t built with accessibility in mind.

Practical Approach

The practical approach focuses on real-world usage and risk mitigation, emphasizing:

High-risk issues likely to appear in a lawsuit (keyboard traps, unlabeled buttons, inaccessible forms)
Fixes that enable blind, low-vision, and mobility-impaired users to navigate, read, and transact
Remediating issues cited by popular screen readers (e.g., NVDA, VoiceOver) and automated tools (e.g., Google Lighthouse, WAVE)

This approach doesn’t replace full compliance—it prioritizes it. For many developers under pressure, this is the smarter path in the short term.

How to Identify High-Risk Accessibility Issues

You don’t need to fix every single WCAG failure at once. Start by focusing on the most common issues that trigger ADA lawsuits:

Issue Type	Description
Keyboard Traps	Can’t tab out of a modal or menu
Missing Button Labels	Screen readers announce “button” with no context
Inaccessible Forms	Fields lack labels, or error messages aren’t announced
Poor Color Contrast	Text is unreadable for people with low vision
Broken Skip Links	Users can’t bypass repetitive navigation
Inconsistent Heading Use	Screen readers can’t navigate efficiently
Missing Alt Text	Images lack descriptions for screen reader users

Each of these can significantly affect usability—and is a frequent target in lawsuits.

Real-World ADA Settlement Outcomes

To understand how this plays out in the wild, here are three simplified examples:

1. Small Retailer Settles for $15K + Fixes

A small e-commerce business received a demand letter after their cart and checkout were found to be inaccessible to keyboard users. They settled for $15,000 and committed to a 90-day remediation plan targeting key transactional flows.

2. Nonprofit Faces Multiple Complaints

A regional nonprofit was hit with three nearly identical lawsuits within six months. They paid over $60,000 total in settlements, then hired an accessibility partner to run audits, update templates, and add ongoing monitoring.

3. Enterprise Brand Chooses Full Compliance

After receiving a lawsuit, a national retailer chose to settle and invest in full WCAG 2.1 AA remediation. The effort took over 9 months but allowed them to build a sustainable accessibility program and avoid future litigation.

How to Strengthen Accessibility and Reduce Legal Risk

Navigating ADA compliance doesn’t require perfection—it requires prioritization. While no one expects your team to fix everything overnight, there are key actions you can take right now to reduce your legal exposure and improve user access:

Get Grounded in WCAG

You don’t need to memorize the entire spec, but your team should understand the fundamentals. Focus on guidelines related to navigation, labeling, and readable text—areas most often cited in ADA settlements.

Run an Audit—Then Act

Automated scans won’t catch everything, but they’re a fast way to surface high-risk gaps like missing alt text or poor contrast. Follow with targeted manual testing or bring in a specialist like 216digital to validate findings and prioritize fixes.

Train the Right Teams

Developers aren’t the only ones who touch your site. Marketing, design, and content teams need basic accessibility training so issues aren’t reintroduced after remediation. This step is often required as part of ADA settlements and signals long-term commitment.

Monitor Continuously

Accessibility is not a “set it and forget it” process. With 216digital’s a11y.Radar, teams can catch regressions early and stay ahead of future lawsuits.

Stay Adaptive

Standards evolve. So should your strategy. Track changes to WCAG and be ready to update design systems, templates, and workflows to maintain long-term compliance.

Final Thoughts: Don’t Wait for a Lawsuit

ADA settlements are a growing risk—but they’re also preventable. Developers and site owners don’t have to boil the ocean to protect themselves. By taking a practical, high-impact approach to accessibility and knowing what issues matter most in legal outcomes, you can avoid major pitfalls while creating better digital experiences for everyone.

The key is to start. Run a scan, fix a few common issues, and build from there. If you’re unsure where to begin, partnering with an accessibility expert like 216digital can guide you through smart remediation strategies that work—before a lawsuit forces your hand.

Need help navigating accessibility risks?

Schedule a free 15-minute ADA briefing with 216digital. We’ll review your site and talk strategy and help you take the first step toward compliance and peace of mind.

Greg McNeil

May 7, 2025

Legal Compliance, Uncategorized

Accessibility, ADA Lawsuit, ADA Lawsuits, ADA settlements, Web Accessibility

How Digital Accessibility Training Reduces Legal Risk
You’ve already put in the work. Your site has been remediated, the big accessibility issues are behind you, and things are finally in a good place. That’s huge. But here’s the thing—accessibility doesn’t stay fixed on its own.

Websites evolve fast. New content gets published. Layouts shift. Design trends change. And unless your internal team knows how to keep accessibility in place, even small updates can knock you out of compliance before you realize it.

This is where digital accessibility training becomes your secret weapon. It’s not about starting over—it’s about staying in control, protecting your investment, and building confidence across your team.

Why Accessibility Isn’t “One and Done”

If you’ve ever updated a button style or added an image without checking the alt text, you already get it: accessibility issues can sneak in easily.

Every time your team touches the website—whether it’s a blog post, a product update, or a code tweak—they’re either maintaining compliance… or breaking it.

Remediation isn’t the finish line. It’s the starting point for sustainable accessibility. And without digital accessibility training, your team is basically driving without a map. One wrong turn, and you’re back in legal territory.

The Legal Stakes: Second-Time Lawsuits Are Surging

Here’s a stat that should stick: 41% of accessibility lawsuits last year were filed against companies that had already been sued before. That’s not a coincidence. It’s a sign.

Fixing things once doesn’t mean you’re covered forever. If issues come back—especially the same ones—courts notice. And they’re less patient the second time around.

Digital accessibility training helps your team catch issues early, long before they show up in a legal complaint. It’s the difference between being reactive and being resilient.

Training Makes You Proactive, Not Dependent

When your team is trained, they can:
- Spot accessibility problems in real-time
- Design and code with accessibility in mind from the start
- Review content before it goes live—not after complaints roll in
Instead of waiting for a vendor audit (and the invoice that comes with it), you can handle it in-house. That means fewer delays, fewer emergencies, and fewer costs.

Digital accessibility training empowers your team to do accessibility right—the first time.

It’s Not Just the ADA Anymore

If your organization works with government agencies, serves international users, or plans to expand globally, accessibility compliance means more than just the ADA.

You’ve got:
- Section 508 in the U.S.
- EN 301 549 in the EU
- AODA in Ontario, Canada
- And, of course, WCAG, which ties it all together
Training helps your team navigate all of it. No guessing. No scrambling. Just smart, informed decisions that keep you compliant across borders.

Why Training Costs Less (and Does More) Than You Think

Hiring outside help every time something breaks? That adds up—fast.
- Emergency audits
- Last-minute fixes
- Legal consultations
- Brand damage
Now compare that to the cost of training your internal team once—and watching them catch and prevent those issues every day.

Digital accessibility training is a one-time investment that keeps paying off. It saves time, reduces legal risk, and builds real, lasting confidence across departments.

What 216digital’s Training Really Looks Like

At 216digital, we don’t do cookie-cutter courses. Your team isn’t generic—and your training shouldn’t be either.

Here’s what our digital accessibility training includes:
- Custom learning paths based on your CMS, platform, and team roles
- Modules for designers, developers, content creators, and PMs
- Real examples from your own website
- Practical tips that match the tools you already use
- Built-in support for the remediation work you’ve already completed
This isn’t about teaching theory. It’s about building confidence and making sure your site stays accessible.

Who Needs to Be Trained?

Short answer: anyone who touches your website. Because accessibility isn’t just a dev thing. It’s not just a design thing. It’s a whole team thing.
- Developers learn to code accessibly from the ground up
- Content creators learn how to format text, links, and images the right way
- Designers learn how to make inclusive choices from the start
- QA testers learn what to look for before pushing updates live
When the whole team is on the same page, accessibility becomes second nature—not an afterthought.

A Human Approach That Actually Sticks

At 216digital, we live this stuff. We’re developers, writers, testers, and designers just like you. We’ve seen how frustrating accessibility can be when it feels like a mystery—and we’re here to make it feel manageable.

Our digital accessibility training is:
- Practical – You’ll use what you learn right away
- Approachable – No jargon, no lectures, just real conversations
- Supportive – We’re here to help, not to judge
Accessibility is about people. So is training.

The Bottom Line: Keep What You’ve Built

You’ve already made a big investment in accessibility. Don’t let it fade over time.

Digital accessibility training is how you protect that work, reduce legal risk, and give your team the tools to move forward with confidence.

Let’s make sure your website stays inclusive—for everyone who needs it.

Ready to empower your team? Learn more and schedule a custom session at 216digital.com/216digit-training
Greg McNeil

April 30, 2025

Web Accessibility Training

Accessibility, Accessibility Training, Marketing, Web Accessibility, Web Accessibility Training, web development, Website Accessibility
How to Comply with the Accessible Canada Act (ACA)
More than 8 million Canadians aged 15 and older—about 22% of the population—live with a disability. For many Canadians, participating in everyday life isn’t as simple as it should be. Whether it’s trying to book a train ticket online or reading government services on a mobile device, too many still face digital and physical barriers.

The Accessible Canada Act (ACA) was created to help change that. It’s a law designed to make Canada more accessible for everyone, including online spaces. This guide breaks down what the ACA means, who needs to follow it, and how you can make your website more accessible—without needing to be a tech expert.

Understanding the Accessible Canada Act (ACA)

The ACA was introduced in 2018 and became law in 2019. It’s part of Canada’s big-picture goal to be barrier-free by 2040. That means removing obstacles across seven key areas:
- Jobs and workplaces
- Physical spaces
- Digital content and tech (like websites and apps)
- Communications
- Buying goods and services
- Public programs
- Transportation
What makes the ACA especially strong is that it was shaped by people with disabilities, organizations, and community leaders. It’s not just a set of rules—it’s a promise to include all Canadians in every part of life.

Who Needs to Comply with the ACA?

The ACA applies to federally regulated organizations. This includes:
- Government departments and agencies
- Crown corporations (like Canada Post or CBC)
- Banks and federal financial institutions
- Telecom companies (like phone and internet providers)
- Airlines, railways, and ferries
- Parliament (Senate and House of Commons)
If you fall into one of these categories, you must follow the ACA. But even if you don’t—say you run a private business or work under a provincial law—following the ACA is still a smart move. It can reduce legal risk, build trust with customers, and improve everyone’s experience with your website.

The Real-World Impact of Web Accessibility

Yes, the ACA is a law. But it’s also about something much deeper: inclusion.

When your website is accessible, it’s easier for everyone to use—not just people with disabilities. Think about clear navigation, readable fonts, and keyboard-friendly features. These help:
- Older adults
- People using screen readers
- Those with low vision or color blindness
- Anyone using voice commands or assistive devices
Accessible sites also rank better on search engines, reach wider audiences, and show you care about being fair and welcoming. That’s good for business and even better for community trust.

ACA Web Accessibility Standards and Guidelines

To follow the ACA, many organizations use a standard called WCAG 2.1 Level AA (Web Content Accessibility Guidelines). While the ACA doesn’t make this mandatory, it’s the most recognized guide for creating accessible websites.

WCAG helps you cover:
- Text alternatives for images (like alt text)
- Keyboard access for people who can’t use a mouse
- Readable color contrast and font sizes
- Clear layout and structure
Another tool is EN 301 549, a European standard adopted in Canada. It adds more guidance for software, hardware, and mobile apps.

Using WCAG and EN 301 549 shows you’re serious about accessibility—and helps prove ACA compliance if questions ever come up.

Who Enforces the ACA—and What Happens If You Don’t Comply?

Different agencies oversee different sectors:
- Accessibility Commissioner: Reviews complaints and enforces penalties
- Canadian Transportation Agency: Handles transport issues
- CRTC: Monitors telecom and broadcasting
- FPSLREB: Focuses on federal workplace issues
If you break the rules under the ACA, you could face:
- Fines up to $250,000 per violation
- Compliance orders or warnings
- Corrective action agreements
It’s much easier—and smarter—to stay ahead of the curve.

How to Meet Web Accessibility Requirements

Start With an Audit

Use automated tools, but don’t stop there. Pair them with real human testing—especially from people with disabilities.

Design with accessibility in mind:
- Add text descriptions to images
- Make sure all parts of your site work with a keyboard
- Use simple, readable fonts
- Keep contrast between text and background strong
Get Feedback From User

People with lived experience can help you spot issues you may have missed.

Test Everything

Don’t forget about PDFs, videos, and mobile apps—they all need to meet ACA goals, too.

ACA Reporting and Documentation

If you’re federally regulated, the ACA says you must publish:
- An Accessibility Plan: This outlines how you’ll find and remove barriers, and must include input from people with disabilities.
- Progress Reports: Regular updates that show what’s been done and what’s next.
These aren’t just paperwork. They’re proof that you’re doing the work—and thinking long-term.

How to File an ACA Complaint

If someone feels a business or organization is breaking the ACA, they can file a complaint. The steps include:
1. Find the right agency (such as the Accessibility Commissioner or CTA)
2. Submit the complaint online or in another accessible way
3. Take part in any follow-up investigations
This system helps ensure people have a voice and that organizations stay accountable.

Other Accessibility Laws in Canada

Even if the ACA doesn’t apply to your business, provincial laws might. Here are some examples:
- AODA – Ontario
- AMA – Manitoba
- Nova Scotia Accessibility Act
- Accessible British Columbia Act
- Newfoundland and Labrador Accessibility Act
Many of these laws include WCAG requirements and share similar goals with the ACA: to make sure everyone, regardless of ability, can fully participate in society.

Helpful Tools and Support

You don’t have to do this alone. Many resources can help:
- CASDO (Canadian Accessibility Standards Development Organization): Creates national accessibility standards
- W3C (World Wide Web Consortium): Offers WCAG guidelines and support
- Testing tools: Use screen readers, color contrast checkers, and simulators to evaluate your site
- Ongoing training: Keep your team up to date with the latest best practices
Make Accessibility a Core Part of What You Do

Complying with the ACA isn’t about checking boxes. It’s about helping all people feel seen, heard, and included—online and beyond.

You don’t need to get everything perfect overnight. But you do need to start. The ACA sets a strong foundation, and taking action now puts you on the right path.

At 216digital, we understand the technical side of accessibility—and the human side, too. Whether you need an audit, a plan, or long-term strategy, we’re ready to help.

Let’s work together to make the web a better place for everyone.

Schedule your free consultation today and take the first step toward ACA compliance.
Greg McNeil

April 29, 2025

Legal Compliance

ACA, Accessibility, ADA Website Compliance, Canada, International Accessibility Laws, Website Accessibility
How Often Should You Audit Your Website for Accessibility?
You’ve already put in the effort to make your website accessible—and that’s no small thing. But accessibility isn’t something you fix once and forget. As your site evolves, even small changes can introduce new issues. That’s where regular check-ins come in. A web accessibility audit helps you catch problems early, stay aligned with current standards, and keep your site working for everyone.

So how often should you audit your site to maintain that progress? The answer depends on what’s changing—and when. In this article, we’ll break down the key moments when an audit makes sense, the risks of letting things slide, and how ongoing monitoring can help you stay ahead.

Why Web Accessibility Audits Are Critical

A web accessibility audit reviews your website’s design, code, and content to identify barriers that could make it hard—or even impossible—for people with disabilities to use your site. These audits typically test against the Web Content Accessibility Guidelines (WCAG) standards, the ADA (Americans with Disabilities Act), and other regulations.

The risks of not auditing regularly are real for small to midsize businesses. Over the past few years, digital accessibility lawsuits have skyrocketed. In 2024 alone, more than 4,000 web accessibility lawsuits were filed under the ADA—and many of those targeted businesses that were unaware they had an issue.

The cost of defending even a small ADA lawsuit can easily reach tens of thousands of dollars, not to mention the damage to your brand’s reputation. Proactive audits help you spot and fix issues early, keeping your business protected and your customers happy.

When Should You Audit Your Website for Accessibility?

While accessibility should be baked into your website maintenance plan, certain milestones require a full web accessibility audit.

1. After a Website Redesign or Major Update

If you’ve recently rebranded, relaunched, or significantly redesigned your site, it’s critical to schedule a full accessibility audit. Even small navigation, layout, or feature changes can unintentionally introduce new barriers. Testing right after major updates ensures you catch and fix issues before customers encounter them—and before a potential lawsuit arises.

2. Before Launching New Features or Products

Rolling out a new e-commerce section? Adding a chatbot? Introducing video content or online booking? Before new features go live, a web accessibility audit should be part of your quality assurance checklist.

New code, third-party integrations, and interactive tools can create accessibility gaps. Testing pre-launch helps ensure all users can interact with the new elements, no matter what device or assistive technology they’re using.

3. Annually (at Minimum)

Even if your site hasn’t changed much, accessibility standards, best practices, and legal expectations evolve over time. Conducting a comprehensive web accessibility audit at least once a year ensures your site complies with current WCAG standards (currently WCAG 2.1 and moving toward 2.2) and applicable regulations.

Think of it like an annual checkup for your digital presence: it’s much easier and cheaper to maintain accessibility than to fix major problems down the road.

4. After User Feedback or Complaints

If a customer or visitor flags an accessibility issue, that’s a signal to audit right away—not just the problem area but the entire site. User feedback is invaluable because it often reveals real-world issues automated scans might miss. Addressing concerns quickly shows that your business takes accessibility seriously and is committed to serving all users.

5. When Laws or Guidelines Change

New accessibility laws, updates to WCAG standards, or changes in court interpretations can raise the bar for compliance. For instance, the Department of Justice recently released new guidance for web accessibility under Title II of the ADA. When legal standards shift, a fresh audit can make sure you’re aligned with the latest requirements.

Why Ongoing Monitoring Matters

While annual or event-based audits are critical, they’re not enough. Websites are dynamic—they grow, change, and update constantly. New products, marketing campaigns, and blog posts can all introduce accessibility problems over time.

That’s where ongoing accessibility monitoring comes in.

At 216digital, we developed a11y.Radar, a proactive monitoring service that continuously scans your site for accessibility issues. a11y.Radar doesn’t replace manual audits (human expertise is still key!), but it acts as an early warning system—catching errors before they snowball into bigger problems.

With a11y.Radar, you can:
- Receive real-time alerts about accessibility regressions
- Track ongoing improvements
- Maintain continuous WCAG compliance
- Reduce your risk of surprise lawsuits
This approach helps you move from a reactive stance (“fix it after a lawsuit”) to a proactive one (“prevent lawsuits by staying accessible”).

The Cost of Skipping Regular Web Accessibility Audits

Many small to midsize businesses skip regular accessibility audits because of perceived costs or time commitments. But the truth is, not auditing can cost far more.

Ignoring accessibility can lead to:
- ADA lawsuits and expensive legal settlements
- Court-ordered website remediation under tight (and expensive) deadlines
- Loss of customers who can’t use your site
- Negative publicity and damage to your brand’s reputation
- Higher remediation costs later, compared to maintaining accessibility from the start
Investing in regular audits and monitoring is like insurance for your website—and your business future.

How 216digital Can Help You Stay Compliant

At 216digital, we specialize in helping businesses of all sizes navigate the world of web accessibility with confidence. Our phased approach includes:
- Risk Mitigation Audits: A focused first-pass audit to quickly catch and fix high-risk issues.
- Real World Accessibility Audits: Deep manual testing with screen readers, keyboard-only navigation, and assistive technologies to find real-world barriers.
- Ongoing Monitoring with a11y.Radar: Continuous scanning and reporting to help you maintain compliance and stay ahead of risks.
We believe accessibility isn’t a one-time project—it’s an ongoing commitment. That’s why our services are designed to be flexible, scalable, and tailored to your business needs.

Whether starting from scratch, redesigning your website, or needing help managing compliance over time, 216digital can help you build and maintain a site that works for everyone—and protects your business simultaneously.

Keep Progress on Track with Confidence

Accessibility is never truly finished—but that’s a good thing. It means you have an opportunity to keep improving, keep welcoming, and keep your business open to everyone. Staying compliant isn’t about chasing checklists—it’s about maintaining the trust you’ve already worked hard to earn.If you’re wondering whether now is the right time for your next audit, it probably is. A quick conversation can help clarify where you stand and what steps make sense next. Schedule a free ADA accessibility briefing with 216digital, and let’s keep your site moving forward—securely, inclusively, and confidently.
Greg McNeil

April 28, 2025

Testing & Remediation

Accessibility, Accessibility Audit, Accessibility testing, automated testing, manual audit, Manual Testing, Website Accessibility
8 Must-Know Real World Accessibility Facts
Imagine your online store is polished, your marketing campaigns are humming, and the checkout button is ready for clicks—yet one out of every four visitors can’t complete a purchase because the site trips them up. They might rely on a screen reader that can’t parse your menus, or a keyboard that gets trapped in a popup. Multiply that frustration by 70 million Americans with disabilities, and the gap becomes impossible to ignore.

That gap is what we call real world accessibility—the difference between a site that merely exists and one that truly works for everyone. If you’re a busy business owner or marketing lead, you don’t need another technical lecture. You need clear facts, plain language, and a practical path forward.

The eight statistics ahead will show why accessibility isn’t optional anymore—it’s a smart move for growth, trust, and peace of mind.

1. 70 Million Adults in the U.S. Live With a Disability

Let’s start with the big one: 1 in 4 adults in the U.S. has a disability. That includes people with mobility challenges, vision or hearing loss, cognitive differences like ADHD or dyslexia, and more.

This isn’t just about permanent conditions either. Temporary disabilities—like recovering from surgery—or situational ones—like trying to use a website on a cracked phone screen—also affect how people experience your site.

Real world accessibility means your website should work for everyone, right out of the gate. If 25% of your market couldn’t open your front door, you’d fix it. The same should apply to your digital front door.

2. People With Disabilities Influence Over $7 Trillion in Spending Power

According to the Global Economics of Disability Report, people with disabilities hold $1.3 trillion in direct disposable income. When you include their families and friends who often shop with their needs in mind, that number jumps to over $7 trillion.

This isn’t a small segment. It’s a major market force.

If you’re not prioritizing real world accessibility, you’re leaving money on the table. Businesses that bake inclusion into their design often win lifelong customers—not just because it’s the right thing to do, but because it’s also smart business.

3. Accessibility Impacts Buying Decisions for the Majority of Users

Here’s something every eCommerce business should know:
- 83% of users with access needs limit their shopping to websites they know are accessible.
- 71% leave a site entirely if it’s hard to use.
Most won’t leave feedback. They’ll just disappear.

That means your site could be working against you—and you might not even realize it. Real world accessibility is tied directly to conversion rates, customer loyalty, and user trust. If your checkout form isn’t keyboard-friendly or your product descriptions aren’t screen reader accessible, you could be quietly losing sales.

4. WCAG-Compliant Sites Outperform by 50%

Websites that follow WCAG (Web Content Accessibility Guidelines) outperform competitors by up to 50%. Why? Because accessible sites are cleaner, easier to navigate, mobile-friendly, and better for SEO.

These improvements benefit everyone—not just people with disabilities. Faster load times, simpler layouts, and more intuitive design aren’t just accessibility wins—they’re usability wins.

When you take real world accessibility seriously, you’re not just avoiding issues. You’re building a stronger, more future-ready digital presence.

5. 94.8% of Homepages Are Inaccessible in 2025

WebAIM’s 2025 report found that nearly 95% of websites fail basic accessibility checks. That’s almost every homepage on the internet.

What does “inaccessible” look like in the real world?
- Buttons that don’t work with a keyboard
- Low contrast text that’s hard to read
- Forms without labels that screen readers can’t interpret
Real world accessibility problems aren’t always obvious—but they’re frustrating for users and damaging to your brand. Fixing them means fewer bounce rates, better user engagement, and a more welcoming experience for everyone.

6. eCommerce Sites Have Some of the Worst Accessibility Scores

If you’re running an online store, this one’s for you. WebAIM found these average issue counts per homepage:
- Shopify: 69.6
- WooCommerce: 75.6
- Magento: 85.4
That’s a lot of potential roadblocks for customers trying to shop.

Even popular platforms have major flaws. Real world accessibility isn’t baked into every theme or plugin—and adding new features can sometimes make things worse. The more customized your site is, the more important it is to audit for accessibility regularly.

7. Over 4,000 ADA Website Accessibility Lawsuits Were Filed in 2024

Accessibility isn’t just about user experience—it’s about legal risk, too. In 2024:
- 2,400 lawsuits were filed in federal court
- 1,600 in state courts
- 961 involved repeat defendants
That last stat is key: businesses that don’t fix issues after being sued are getting hit again.

Real world accessibility helps you stay out of the courtroom and focus on serving your customers. A proactive strategy can save you time, money, and major headaches.

8. ADA Title III Lawsuits Aren’t Slowing Down in 2025

This year, accessibility lawsuits are expected to rise. Why?
- The law currently favors plaintiffs.
- The federal government is rolling back new regulations.
- “Serial litigation” is becoming more common.
Waiting for clear rules before acting is risky. Businesses that put accessibility off are more likely to become targets. Investing in real world accessibility now protects you in the long run—and shows customers you care.

Accessibility Is a Smart Business Strategy

Let’s be honest—this stuff can feel overwhelming. You’ve got a million things on your plate already. But here’s the good news: real world accessibility doesn’t have to be perfect from day one. It just has to be in motion.

Start by learning. Then take action—small steps, big impact.

At 216digital, we believe accessibility is more than a checkbox—it’s a competitive edge. Our team combines human expertise with tools like a11y.Radar to help you identify, fix, and monitor accessibility issues—before they turn into lost sales or legal risk.

Want help getting started?
Schedule your free ADA Accessibility Briefing today, and let’s build a better web—one that works for everyone.
Greg McNeil

April 24, 2025

The Benefits of Web Accessibility, Web Accessibility Remediation

Accessibility, real world accessibility, Web Accessibility, WebAIM, Website Accessibility
Website Accessibility: Unlock the $1 Trillion Boomer Market
Let’s cut to it: lawsuits are on the rise, the DOJ is getting louder, and still, website accessibility is falling behind. According to the 2024 WebAIM Million Report, over 96% of home pages leave basic users behind.

Now, here’s the twist—this isn’t just about users with disabilities. As Baby Boomers age, they’re bumping into the same digital roadblocks: tiny fonts, confusing layouts, and missing captions. The generation with the most wealth and buying power is being quietly shut out of online experiences.

That’s not just a problem. It’s a missed opportunity—one your business doesn’t have to make.

The Boomer Market Isn’t Just Big—It’s Engaged

Baby Boomers control over half of U.S. household wealth and spend more than $548 billion annually—54% more than Gen X. This isn’t just a large demographic—it’s one of the most financially influential.

And despite common assumptions, they’re anything but offline. Boomers were early adopters of desktop computers and used digital tools throughout their careers. COVID only accelerated their tech use: more than 75% relied on digital platforms to stay connected. Today, they’re the fastest-growing demographic on Facebook and actively shop, research, and consume content online.

But even with their high engagement, 42% of Boomers feel today’s tech isn’t designed with them in mind. That’s telling. They’re using your website—but they’re noticing the friction. They’re experiencing the same usability challenges as people with disabilities: small fonts, poor contrast, complex navigation, and inaccessible features.

That disconnect isn’t just frustrating—it’s costing you revenue.

Website Accessibility Serves Boomers and Beyond

When you improve website accessibility, you’re not only helping people with disabilities. You’re also meeting the needs of aging users whose vision, hearing, and motor skills may be declining. And let’s be honest—those needs overlap more than most businesses realize.

From low-contrast text and missing alt tags to menus that don’t work with screen readers or keyboards, these digital obstacles show up for both groups. Combine 61 million Americans with disabilities and 71 million Boomers, and you’re looking at over $1 trillion in buying power. That’s not a niche audience—that’s your core market, quietly looking elsewhere when your site isn’t built for them.

The Clock Is Ticking on Compliance

If all of that weren’t reason enough, the legal pressure is mounting.

New federal guidelines now require state and local government websites to meet WCAG 2.1 AA standards by 2026 under ADA Title II. Colorado passed HB 21-1110, mandating compliance at the state level. And the European Accessibility Act kicks in by July 2025, meaning even U.S. businesses that serve EU citizens need to be ready.

Digital accessibility is no longer optional. The more you delay, the more risk your organization takes on—from lawsuits and demand letters to PR backlash. But on the flip side, getting ahead of it shows leadership, social responsibility, and long-term thinking.

And let’s not forget the DEI angle. If you’ve made public commitments to Diversity, Equity, and Inclusion, accessibility has to be part of that strategy. Your digital spaces should reflect the same values you promote in your hiring, culture, and customer experience.

What You Gain by Getting Accessibility Right

Yes, website accessibility helps you avoid legal headaches. But the upside is bigger than just compliance. It’s about real business growth:
- You reach more people. Boomers, people with disabilities, and anyone using older tech or assistive tools can interact with your site more easily.
- You boost your brand’s reputation. When you show up for all of your customers, they take notice—and they talk about it.
- You improve your SEO. Accessible sites tend to follow best practices that also help with search rankings, like structured content and alt text.
- You future-proof your digital assets. Investing in accessibility now makes updates and compliance easier down the line—and helps you stay ready for whatever comes next.
How to Actually Make Accessibility Happen

Here’s the reality: true website accessibility doesn’t happen with one plugin or quick fix. It takes intention and the right approach. Start here:
1. Run a proper manual audit. Automated tools can only catch so much. A real audit includes human testing—often with screen readers and keyboard-only navigation.
2. Fix what matters, the right way. Work with qualified experts to remediate issues at the code level. Cosmetic workarounds don’t cut it.
3. Avoid accessibility overlays. They often break more than they fix, and they won’t protect you from legal claims.
4. Train your team. Designers, developers, and content creators should know the basics of accessibility and integrate it into their daily work.
5. Keep testing. Set up regular automated checks, but also schedule manual audits periodically—especially when updating your site.
6. Document your efforts. Maintain a clear paper trail of what you’ve done and when. It matters for internal accountability and external validation.
Keep on Scrollin’: Why Website Accessibility Pays

This isn’t just about doing the right thing—it’s about doing the smart thing. Boomers are online, they have money to spend, and they’re running into digital barriers that your business can easily remove. The same goes for millions of Americans living with disabilities. Together, they represent a massive—and often overlooked—market.

Website accessibility isn’t a checkbox. It’s a chance to serve more people, grow your business, and future-proof your brand.

At 216digital, we specialize in helping brands like yours turn accessibility into a competitive advantage. From audits to remediation to long-term strategy, we’re here to help you build a web experience that works for everyone—and pays off in real results.

Want to unlock the trillion-dollar Boomer market? Let’s get started. Contact 216digital today.
Greg McNeil

April 23, 2025

The Benefits of Web Accessibility

Accessibility, Benefits of Web Accessibility, Digital Marketing, Marketing, Web Accessibility, Website Accessibility
The Role of Voice Search in Web Accessibility

You’ve probably asked your phone a question today without thinking twice. Maybe it was Siri checking the weather or Alexa queuing up your favorite playlist. That’s voice search doing its thing—and it’s woven into how we interact with the digital world now.

But here’s something you might not realize: the same structure that helps your site show up in voice search also makes it more accessible to people who use screen readers and other assistive tools. When we talk about building for voice technology, we’re also talking about building for inclusion.

Let’s dig into how these two ideas go hand in hand—and why getting your structure right is the secret sauce.

Getting on the Same Page: What Are Voice Search and Accessibility?

Voice search means using your voice to ask a device a question or give it a command. You might say, “What’s the weather like today?” or “Find gluten-free pizza near me.” Then Siri, Google Assistant, or Alexa takes your words, figures out what you meant, and pulls up the best answer.

Behind the scenes, voice search uses natural language processing (NLP) and smart algorithms to understand what you’re saying—even if you don’t use perfect grammar. It’s fast, hands-free, and often easier than typing—especially on small screens.

What Do We Mean by Accessibility?

Web accessibility means making websites usable for everyone—including people with visual, hearing, motor, or cognitive disabilities. That might mean someone uses a keyboard instead of a mouse or listens to a screen reader read out loud what’s on a page.

When we design for accessibility, we’re saying, “Hey, your ability shouldn’t limit your access to information.”

Where These Two Worlds Meet

Here’s the interesting part: the same choices that make your website accessible also help it work better for voice search. If your website is easy to read and well-organized, it’s easier for a voice assistant to grab your content and turn it into an answer. That’s the beauty of thoughtful design—it works for everyone.

Why Semantic Structure Is the Secret Ingredient

What Is Semantic Structure, and Why Should You Care?

Semantic HTML uses tags like <header>, <article>, and <nav> to describe what parts of your content mean—not just how they look. So, instead of using a <div> for everything, semantic structure helps define sections of your page in a meaningful way.

Why does this matter? Because both screen readers and voice search tools rely on that structure to understand your content. It’s like giving your website a roadmap.

Helping Screen Readers Do Their Job

When a person who is blind visits your site, they may use a screen reader to “hear” your content. Semantic HTML tells that screen reader, “Hey, this is a menu,” or “This is a headline.” Without that structure, the screen reader just sees a mess of code—and the user gets lost.

Boosting Your Content’s Voice Search Visibility

Search engines also use your page’s structure to figure out what it’s about. If your content is organized clearly, Google is more likely to surface it as a top answer when someone uses voice search. That means you’re helping users—and helping your business.

Making Your Website Voice-Friendly and Accessible

Use Clear, Logical Headings

Good headings help everyone navigate your content, whether they’re reading or listening. Think of your headers like signs on a hiking trail—they guide people through your information. A proper heading structure also makes it easier for voice search to understand what your content covers.

Let your headings follow a natural outline: start with <h1> for your main title, then <h2>, <h3>, and so on. This creates a roadmap that screen readers and voice assistants can follow with ease. No guessing. No confusion. Just clear, easy-to-scan information.

Don’t Skip the Alt Text

The alt text describes what’s in an image. This helps people who use screen readers, but it also helps search engines—and, by extension, voice assistants—figure out what your images are about. Well-written alt text is a win-win.

Think of it as giving your images a voice—so they’re not just seen but understood.

Make Navigation Intuitive

Menus should be simple, predictable, and keyboard-friendly. If someone can use a keyboard or screen reader to get around your site easily, it’s more likely that voice tech can too. Clear navigation helps everyone find what they need—faster.

Avoid clever layouts that might look nice visually but confuse assistive tools. Stick with patterns that are familiar and functional.

Mobile-First Means Voice-Ready

More people use voice search on mobile than on desktops. So if your site doesn’t work well on mobile, you’re missing out. Make sure buttons are easy to tap, content fits the screen, and nothing requires a mouse to work.

Voice users often multitask—cooking, driving, and walking the dog. If your mobile layout stumbles, so does your voice experience.

Speed Isn’t Optional

Slow sites hurt everyone—especially those using screen readers or voice assistants who expect fast answers. A quick-loading page means users get what they need without waiting, and voice search can grab your content more efficiently.

And let’s face it—no one likes waiting for a spinning wheel to load, whether you’re typing, tapping, or talking.

Content Tips That Work for Everyone—Humans and Machines

Write the Way People Talk

People don’t speak the same way they write essays. So, if you want to show up in voice search, write like you’re having a conversation. Use simple words. Short sentences. Ask and answer common questions the way real people would say them out loud.

Answer Questions Up Front

Most voice search queries are questions. So structure your content to answer those questions clearly, right at the top. Think of how someone might ask: “How do I bake a potato?” Then make sure your content responds directly: “To bake a potato, preheat your oven to 400°F…”

It’s not just helpful—it’s exactly what voice assistants are scanning for.

Use Schema Markup to Give Extra Context

Schema markup is a special kind of code that gives search engines more information about your content—whether it’s a recipe, an event, or a FAQ. Adding schema helps your chances of being chosen for a voice search response.

It’s like giving search engines a detailed map of your page—and better maps mean better directions for your users.

How to Make Your Website More Accessible (And Keep It That Way)

Start with the Guidelines

The Web Content Accessibility Guidelines (WCAG) are the gold standard for accessible web design. They cover everything from contrast ratios to keyboard navigation. Learn them. Use them. Live by them.

Run an Accessibility Audit

Even the best teams miss things. That’s why regular audits matter. Use free tools like WAVE by WebAIM or Google Lighthouse to find common issues. Or better yet, partner with a team like 216digital to run a full audit and get expert help fixing what matters most.

Train Your Team

Accessibility isn’t just the dev team’s job. Everyone who touches your website—designers, developers, writers—should know basic accessibility best practices. Make it part of your process, not an afterthought.

Keep Learning and Adapting

The internet changes. So do the rules. Stay updated on WCAG changes, and keep checking your site to make sure it stays compliant and user-friendly.

Monitor Accessibility Over Time

Tools like 216digital’s a11y.Radar helps you stay ahead of problems. Ongoing monitoring means fewer surprises, better user experiences, and less risk.

Hey Siri, Let’s Wrap This Up

At the end of the day, building an accessible website makes it easier for everyone to use—including people talking to their phones. Voice search and accessibility rely on the same thing: clear structure, thoughtful design, and content that makes sense to both people and machines.

Whether you’re a developer, designer, marketer, or writer, now’s the time to build with both in mind. Because the future of the web isn’t just visual—it’s vocal.

Ready to make your website more accessible, voice-search friendly, and future-ready?

216digital can help you every step of the way—from accessibility audits and developer training to ongoing monitoring with our a11y.Radar service. Contact us today to start building a more inclusive digital experience.

Greg McNeil

April 21, 2025

The Benefits of Web Accessibility

Accessibility, Digital Marketing, Marketing, SEO, voice search, Web Accessibility, Website Accessibility

How GAAD Began: A Blog Post That Sparked a Global Movement

Why GAAD Still Matters in 2025

What’s In It for Business: Real-World Upside

Six Meaningful Ways to Celebrate GAAD 2025

Share Your Story

Post on Social Media

Host an Internal Accessibility Chat

Educate Your Team

Start an Accessibility Goals List

Update Your Accessibility Statement

Looking Ahead: Building Daily Culture

Your Invitation to Take the Next Step

The Common Ground

Using aria-label: Direct and Hidden

aria-labelledby: Harness Visible Content

Picking the Right Attribute

Common Mistakes (And How to Dodge Them)

Performance and Maintenance Tips

Advanced Label Composition

Testing Your Accessible Names

Wrapping Up: Making Strategic Choices

What Are Disclosure and Accordion Widgets?

Disclosure Widgets: Simple, Native, and Often Overlooked

Accordion Widgets: More Complex, More Control

Accessibility Considerations Developers Must Prioritize

Keyboard Navigation That Works for Everyone

Use Semantic Elements—Always

Add ARIA Where Needed, Not Everywhere

Common Accessibility Mistakes (and How to Fix Them)

Best Practices for Developers

Start with Progressive Enhancement

Prioritize Focus Visibility

Avoid Overengineering with ARIA

Test Like a User

Real-World Application: From Good to Great

Wrapping It Up

What Are ADA Settlements and Why Do They Matter?

The Real Costs of ADA Settlements

The Technical vs. Practical Accessibility Approach

Technical Approach

Practical Approach

How to Identify High-Risk Accessibility Issues

Real-World ADA Settlement Outcomes

1. Small Retailer Settles for $15K + Fixes

2. Nonprofit Faces Multiple Complaints

3. Enterprise Brand Chooses Full Compliance

How to Strengthen Accessibility and Reduce Legal Risk

Get Grounded in WCAG

Run an Audit—Then Act

Train the Right Teams

Monitor Continuously

Stay Adaptive

Final Thoughts: Don’t Wait for a Lawsuit

Why Accessibility Isn’t “One and Done”

The Legal Stakes: Second-Time Lawsuits Are Surging

Training Makes You Proactive, Not Dependent

It’s Not Just the ADA Anymore

Why Training Costs Less (and Does More) Than You Think

What 216digital’s Training Really Looks Like

Who Needs to Be Trained?

A Human Approach That Actually Sticks

The Bottom Line: Keep What You’ve Built

Understanding the Accessible Canada Act (ACA)

Who Needs to Comply with the ACA?

The Real-World Impact of Web Accessibility

ACA Web Accessibility Standards and Guidelines

Who Enforces the ACA—and What Happens If You Don’t Comply?

How to Meet Web Accessibility Requirements

Start With an Audit

Get Feedback From User

Test Everything

ACA Reporting and Documentation

How to File an ACA Complaint

Other Accessibility Laws in Canada

Helpful Tools and Support

Make Accessibility a Core Part of What You Do

Why Web Accessibility Audits Are Critical

When Should You Audit Your Website for Accessibility?

1. After a Website Redesign or Major Update

2. Before Launching New Features or Products

`aria-labelledby`: Harness Visible Content