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  • ADA Lawyer vs. Business Attorney: What’s the Difference?

    Have you ever tried to use a website that felt impossible to read or navigate? People with disabilities often face these problems every day. That’s why ADA compliance is so important for businesses that run websites or mobile apps. More and more people are taking legal action when sites are not accessible. As these lawsuits rise, it’s vital to understand your legal duty to make your website accessible.

    In many of these cases, an ADA lawyer steps in to help. An ADA lawyer is a legal professional who knows all about ADA compliance and how to fix accessibility issues in digital spaces. You may not always need to hire a lawyer, but there are certain times when having one is crucial. This article will explain when you might need an ADA lawyer, along with simple steps to help your site stay accessible and avoid legal trouble.

    The Americans with Disabilities Act: An Overview

    The Americans with Disabilities Act (ADA) became law in 1990. Its main goal is to remove barriers that prevent people with disabilities from fully taking part in everyday life.

    Title III is most important for websites because the Department of Justice (DOJ) says that websites and mobile apps count as “public accommodations.” This means your business must keep its website accessible to avoid breaking the law. Following ADA compliance here is not just a nice thing to do—it’s legally required.

    The Risks of Non-Compliance

    Not meeting ADA compliance can have serious legal and financial effects on your business. Lawsuits related to digital accessibility have been on the rise, hitting industries like retail, hospitality, healthcare, and finance particularly hard. High-profile cases against Domino’s Pizza and Winn-Dixie have shown just how important it is to make websites accessible.

    If your website is found non-compliant, you could face some serious consequences such as:

    Costly Settlements & Legal Fees

    Fighting an ADA lawsuit can cost tens of thousands of dollars, including lawyer fees and settlement payouts.

    Civil Penalties

    The DOJ can impose civil penalties, with a first violation costing up to $75,000 and a second offense up to $150,000.

    Harm to Brand Reputation

    When a business is sued for not following ADA compliance, it can hurt the company’s public image, leading to lost customers and lower trust.

    Mandatory Remediation

    Businesses found in violation may even be forced to complete mandatory remediation under court supervision, which usually costs far more than if they had taken a proactive approach in the first place.

    When Do You Need an ADA Lawyer?

    While proactive accessibility efforts are ideal, there are key scenarios where consulting a lawyer is necessary:

    Receiving a Demand Letter or Lawsuit

    If your company gets a demand letter or is sued, call an ADA lawyer right away. They can look at the claims, figure out if they’re valid, and help you respond in the best way. This helps lower your chances of major financial losses.

    Navigating ADA Compliance Standards

    Sometimes, you need help understanding what laws apply to your business. An ADA lawyer can explain the rules for ADA compliance and help you set up a plan to meet them. They’ll also show you how to keep your policies in line with these rules over time.

    Reviewing Accessibility Policies and Practices

    If you want to be proactive, an ADA lawyer can review your current policies and make sure they fit with the ADA. They’ll also help you come up with new policies and train your team to follow them.

    What Is an ADA Lawyer?

    An ADA lawyer is someone who knows the ins and outs of the ADA, focusing on website accessibility and preventing digital discrimination. They can represent businesses of all sizes, from small startups to large corporations. Their main job is to make sure ADA compliance is met under Titles II and III of the ADA. They also help defend companies in lawsuits or demand-letter situations, guiding them through complex legal rules and standards.

    How is an ADA Lawyer Different from Your Current Attorney?

    Your business attorney might be great at handling contracts and company policies, but ADA compliance is a different challenge. Accessibility laws are complex, and digital accessibility cases are increasing. A general business attorney may not have the in-depth knowledge needed to navigate ADA lawsuits, negotiate with the Department of Justice, or ensure your website meets Web Content Accessibility Guidelines (WCAG). Without the right legal expertise, your business could be at risk.

    ADA lawyers specialize in these cases. They understand the law, know what regulators look for, and can create a strong defense if a lawsuit happens. More importantly, they help businesses proactively fix accessibility issues, reducing legal exposure and ensuring compliance. With the right legal strategy, you can protect your business while building a more inclusive digital experience for all users.

    What to Look for When Hiring an ADA Lawyer

    Proven Experience in ADA and Digital Accessibility Cases

    Not all lawyers are well-versed in digital accessibility. Look for an attorney with a strong background in ADA litigation and experience advising businesses on accessibility compliance. Ask about past cases and successful resolutions.

    Deep Knowledge of WCAG and Accessibility Standards

    ADA compliance for websites and digital platforms is tied to WCAG standards. Your attorney should understand these guidelines and how they apply to your business—ensuring you meet legal requirements and avoid accessibility gaps.

    Strong Reputation and Reliable Referrals

    Word of mouth matters. Seek recommendations from other businesses, industry professionals, or accessibility experts. Research case outcomes and client testimonials to find a lawyer with a strong track record.

    A Proactive, Compliance-First Approach

    Some attorneys only step in when a lawsuit is filed. The best ADA lawyers help businesses stay ahead of legal risks by identifying accessibility issues early and working with developers and accessibility consultants to resolve them.

    Clear, Upfront Pricing

    ADA compliance shouldn’t come with hidden fees or surprise legal costs. Choose a lawyer who is transparent about their pricing structure and offers a cost-effective balance between compliance guidance and legal defense.

    Proactive Steps to Avoid Legal Issues

    Rather than waiting for a legal dispute, businesses should take proactive steps to improve accessibility and reduce legal risks:

    1. Understand Web Accessibility Guidelines: WCAG sets standards that make web content more accessible. Familiarize yourself with these guidelines to determine what you need to do. They cover aspects like text readability, alternative text for images, and keyboard navigation.
    2. Conduct a Website Audit: Regularly audit your website for accessibility issues. There are tools available online that can help you identify problems, such as missing alt text for images or issues with color contrast. Consulting with a specialist firm like 216digital to conduct a thorough audit can also be a wise investment.
    3. Implement Ongoing Training: Train your staff, especially those involved in website management and content creation, about web accessibility. This helps create a culture of inclusivity and ensures that accessibility remains a priority.
    4. Stay Informed and Up-to-Date: Web accessibility standards and best practices can evolve over time. Stay informed about any changes and make updates to your website as necessary to remain compliant.
    5. Ongoing Monitoring: Compliance is not a one-time task with 216digital’s a11y.Radar service provides ongoing monitoring of your website or app to detect any new accessibility issues that may arise over time. This proactive approach helps prevent potential violations before they lead to costly lawsuits.

    Conclusion

    Staying on top of ADA compliance isn’t just about avoiding lawsuits. It’s about making sure everyone can enjoy your digital spaces. While it may seem overwhelming at first, you don’t have to face it alone.

    216digital specializes in web accessibility solutions that meet legal standards while giving all visitors a better user experience. Don’t wait until you get a demand letter—take charge of your website’s accessibility right now.

    Start Your Journey Toward Accessibility Today

    Use the contact form below to schedule a briefing with 216digital. Our team will help you spot risks, make improvements, and ensure ADA compliance in the long run. By acting now, you can stay safe from legal trouble and welcome all users with an inclusive digital experience.

    Greg McNeil

    February 18, 2025
    Legal Compliance
    accessibility laws, ADA Compliance, ADA Lawsuit, ADA Lawyer, Web Accessibility
  • ADA-Compliance Fines: How Much Will You Pay?

    Have you ever tried to use a website that was confusing, cramped, or just plain hard to read? Now imagine how much more frustrating it could be if you were relying on a screen reader or keyboard navigation because of a disability. That’s where ADA-compliance comes in. It’s about making sure everyone—regardless of ability—can enjoy and use your website.

    If your site isn’t ADA-compliant, you could be responsible for major fines. These penalties can reach tens of thousands of dollars and climb even higher for repeat violations. Besides the financial hit, failing to comply can scare away customers, invite negative press, and harm your brand. It’s not a pretty picture.

    Below, you’ll find a guide that combines vital insights about ADA-compliance: what it is, who needs to follow it, how fines are calculated, and how to avoid common slipups. Let’s jump in.

    The Americans with Disabilities Act (ADA)

    The Americans with Disabilities Act (ADA) was signed into law in 1990 to ensure that people with disabilities are treated fairly in various aspects of life. It was originally applied to physical spaces, such as offices, restaurants, and other public venues. However, as online services and websites became central to daily life, courts began to include the digital space under ADA regulations.

    Who Needs to Follow ADA-Compliance?

    If your website or digital tool is offered to the public, you likely need to comply with the ADA. This includes large retailers, small businesses, nonprofits, government sites, and e-commerce stores with no physical location. Courts often view websites and apps as “public accommodations,” meaning they must be as open to everyone online as a physical store or library is in person.

    Even if you do have a storefront, you might be surprised to learn that ADA-compliance still matters. As long as people can visit your digital space, you have a legal duty to make it accessible to those with disabilities.

    ADA Compliance Fines and Penalties

    The ADA has five main sections, or “titles”:

    1. Title I: Employment – Overseen by the Equal Employment Opportunity Commission (EEOC).
    2. Title II: Public Services – Managed by the Department of Justice (DOJ).
    3. Title III: Public Accommodations – Also enforced by the DOJ.
    4. Title IV: Telecommunications – Governed by the Federal Communications Commission (FCC).
    5. Title V: Miscellaneous Provisions – Covers other ADA rules and details.

    Both government agencies and private individuals can bring a lawsuit. If the DOJ believes your violation is especially serious, it might launch an investigation, require you to pay fines, and order you to fix your site. Individuals who face barriers can also sue you for blocking their access.

    Fines for Non-Compliance

    If you’re found guilty of violating ADA-compliance, the penalties can be steep:

    • First-Time Violations: Penalties can range from a few thousand dollars up to $75,000.
    • Repeat Violations: If an organization violates the ADA again, the fines can rise to $150,000 or more.
    • Legal Fees: You may also have to cover legal costs for both your own business and the person who filed the complaint.

    Fines can grow even higher if the problem persists. Business owners sometimes face ongoing penalties until they fix the issues. This can take a heavy toll on smaller companies that do not have large budgets. Apart from financial damage, there is also the risk of negative press. A major lawsuit can harm your brand and push potential customers away.

    Common ADA Violations

    Many people do not realize their websites have barriers for users with disabilities. The following are some of the most frequent problems:

    1. Lack of Alt Text for Images: Screen readers rely on alt text to describe images. Without it, a person with a vision impairment might not know what the image shows.
    2. Videos Without Captions: People who are deaf or hard of hearing need captions to understand the audio. Captions also help users who cannot listen to sound at a given moment.
    3. Poor Color Contrast: Text that blends into the background is difficult to read. High contrast between text and background helps everyone.
    4. Missing Labels on Forms: Online forms should have clear labels for each field. Labels guide screen readers and offer clarity to all users.
    5. Keyboard Navigation Problems: Some users cannot navigate a website with a mouse. They rely on the keyboard instead. If your site has items that cannot be accessed by tabbing or arrow keys, it may cause trouble.

    Lawsuits and Legal Actions

    Government-Initiated ADA Lawsuits

    If the Department of Justice sees your company as a major offender, it might file a lawsuit. This can lead to large fines, mandatory site changes, and ongoing monitoring. Past cases, like H&R Block and Peapod, show the DOJ doesn’t hesitate to step in when businesses ignore ADA-compliance.

    Private ADA Lawsuits

    Users who encounter barriers on your site can also file a suit. In states such as California, the Unruh Civil Rights Act sets a $4,000 penalty for each violation, while in New York, the Human Rights and Civil Rights Acts allow for legal action. These laws often motivate people to bring cases in states where they see better chances of winning.

    Costs Beyond Fines

    • Legal Fees: Defending a lawsuit can rack up thousands in attorney fees.
    • Settlements: Many businesses settle out of court, which still means paying money and fixing the accessibility issues.
    • Reputation Hits: Negative headlines can scare off customers and partners alike.

    Practical Tips to Stay ADA-Compliant

    Knowing what the common problems are is a good start. Here are practical steps to fix them:

    1. Follow WCAG Standards: Aim for at least Level AA of the Web Content Accessibility Guidelines (WCAG) 2.2.
    2. Run Accessibility Audits: Regularly audit your website for accessibility issues. There are tools available online that can help you identify problems, such as missing alt text for images or issues with color contrast. Consulting with a specialist firm like 216digital to conduct a thorough audit can also be a wise investment.
    3. Train Your Team: Train your staff, especially those involved in website management and content creation, about the basics of ADA-compliance.
    4. Gather User Feedback: People with disabilities can test your site and point out areas that need work.
    5. Stay Informed and Up-to-Date: Web accessibility standards and best practices can evolve over time. Stay informed about any changes and make updates to your website as necessary to remain compliant.

    Conclusion: Start Your ADA-Compliance Journey Now

    ADA-compliance isn’t just about avoiding fines or lawsuits—it’s about building a more inclusive online world. By making your site accessible, you allow people from all backgrounds and abilities to connect with your brand. This fosters loyalty, trust, and a sense of community among your visitors. Yes, ignoring ADA-compliance can lead to huge fines and serious legal trouble, but it also means losing out on customers who might truly need your services.

    Don’t wait for a lawsuit or a complaint letter before you act. Every day that passes is another chance for your website to be more welcoming and user-friendly. If you’re unsure about where to start or need a partner to guide you, we’re here to help.

    Schedule a briefing with 216digital using the contact form below to talk about your website’s accessibility needs. Our dedicated team will walk you through each step, from identifying problem areas to crafting a clear plan for full ADA-compliance. With the right support, you’ll not only protect your business—you’ll create a digital space that people can appreciate, trust, and enjoy.

    Greg McNeil

    February 17, 2025
    Legal Compliance
    accessibility laws, ADA Compliance, ADA Lawsuits, Web Accessibility
  • 6 Ways to Improve Icon Accessibility in Web Design

    Icons are everywhere in web design—on navigation menus, buttons, and even instructional graphics. They help users navigate, take action, and understand content at a glance. But just because an icon looks great doesn’t mean it’s effective for everyone. When it comes to creating inclusive websites, icon accessibility is crucial. If an icon is confusing or too small, it can frustrate users, create barriers, and even cost you traffic or conversions. That’s why accessibility and usability should be top priorities.

    In this article, we’ll explore six actionable ways to improve icon design so that your icons are clear, usable, and accessible to all users, including those with disabilities. Whether you’re a website owner, content creator, or web developer, these tips will help ensure your icons work well for everyone, including people with visual, motor, or cognitive impairments.

    1. Make Your Icons Easy to See

    Contrast Matters

    When designing icons, it’s significant that they stand out from the background rather than blend in. The Web Content Accessibility Guidelines (WCAG) recommend a contrast ratio of at least 4.5:1 for text and images of text. Icons, especially those carrying critical information, should meet or exceed this contrast standard.

    Why It’s Important

    Low-contrast icons can be almost invisible to users with vision impairments, complicating navigating or completing tasks on your site.

    How To Do It

    Tools like the WebAIM Contrast Checker can help you confirm that your color choices meet accessibility guidelines. If your background is light, ensure your icons are noticeably darker, and vice versa.

    Size Counts

    Just as crucial as contrast is icon size. Small icons can be a nightmare for users with poor vision or those who rely on assistive technology like screen magnifiers. They can also pose a challenge for people with motor disabilities who struggle to tap or click small icons accurately.

    Recommended size

    Aim for an icon touch target of at least 44×44 pixels. This size gives enough space for a user’s finger or cursor to select the icon without accidentally triggering something else.

    Common pitfalls

    Anything smaller than 24×24 pixels is typically too small to be easily clicked or tapped. If you’re designing for mobile, remember that users’ fingers are bigger than a precise mouse pointer.

    2. Always Pair Icons with Text

    Relying solely on icons can create confusion, especially if your visitors aren’t familiar with certain symbols. A perfect example is the infamous “hamburger menu.” While common in modern design, not everyone recognizes what the three stacked lines represent. By adding a text label, you remove any guesswork.

    Why It’s Important

    Text labels make icons understandable for users who might not recognize specific symbols. They also provide additional context for screen readers, who may not interpret icons alone correctly.

    • Bad example: A search button that shows only a magnifying glass icon.
    • Good example: Pair the magnifying glass icon with the word “Search.” This ensures clarity for everyone.

    Including text labels is a simple but effective step toward better icon accessibility and can drastically improve user experience.

    3. Use Clear, Functional Alt Text

    Alt text (alternative text) plays a vital role in accessibility. It’s a description that screen readers read aloud for users who can’t see the images on a page. Regarding icons, the alt text should describe the icon’s function rather than its appearance.

    • Examples: Bad: alt= “Icon of a house”
    • Good: alt= “Go to homepage”

    If the icon is purely decorative and conveys no essential information, mark it as aria-hidden= "true" or use an empty alt="" to keep screen readers from reading irrelevant content.

    Use Proper Coding Techniques

    Depending on the format of your icon, there are slightly different approaches to ensure screen readers interpret them correctly:

    1. <img> elements → Use the alt attribute, like alt=”Search button”.
    2. SVG icons → Provide a <title> tag within the SVG file or inline code.
    3. Icon fonts → Sometimes, screen readers treat icon fonts as text characters. Use aria-hidden= "true" for the icon itself, and include hidden text (e.g., <span class= "visually-hidden">Search</span>) for accessibility.

    This attention to detail ensures that people using screen readers will know the icon’s function without having to interpret a cryptic or generic description.

    4. Be Consistent with Icons

    Consistency is key in web design, especially regarding icon accessibility. Each icon should have a clear meaning across your entire website or app.

    Why It’s Important

    If you use a magnifying glass icon to indicate “Search” in one area of your site, using the same symbol for “Zoom” somewhere else can confuse users. A confused user is more likely to leave your site or miss important content.

    Avoid Multiple Meanings

    Don’t use one icon to represent more than one function. This can break user trust and make them second-guess every click.

    By keeping your icons consistent, you help users develop familiarity with the symbols on your site. Reducing the cognitive load for everyone, including users with disabilities who rely on screen readers or keyboard navigation.

    5. Make Icons Keyboard & Assistive Tech Friendly

    Some users cannot use a mouse or touchpad and rely solely on their keyboard. Others use assistive technology like screen readers or voice control. Ensuring your icons work with these tools is essential for accessibility.

    Keyboard Navigation

    Every interactive icon should be reachable and operable using only a keyboard. Users should be able to tab to an icon and activate it with the Enter or Spacebar keys.

    • Tips: Use logical tab ordering in your HTML to ensure icons follow a coherent navigation sequence.
    • Ensure focus styles are visible (e.g., a visible outline or highlight around the icon when selected).

    Screen Reader Support

    Icons can easily confuse screen reader users if not labeled correctly. This is where ARIA labels or hidden text come into play. For instance, if an icon triggers a search action, you could include an ARIA label such as aria-label= "Search" on the button element, or you can nest a visually hidden <span> that says “Search.”

    Why It Matters

    Without ARIA labels or hidden text, a screen reader might read the icon as a “button” or, worse, give no information.

    How To Do It

    <button aria-label="Search">
      <svg aria-hidden="true"> ... </svg>
      <span class="visually-hidden">Search</span>
    </button>

    Ensure keyboard and screen reader users have the proper context to interact with your icon.

    6. Choose the Right Icon Format

    Icons can be added to a webpage in several ways, but SVG and PNG are two of the most popular image formats. Alternatively, some designers opt for icon fonts. Each has its pros and cons when considering icon accessibility.

    SVG & PNG Are Your Friends

    SVG (Scalable Vector Graphics)

    • Pros: These files are resolution-independent, meaning they scale well to any size without losing quality. They can also be easily styled with CSS and annotated with titles or labels for accessibility.
    • Cons: If you’re unfamiliar with SVG syntax, the setup process can be more involved.

    PNG (Portable Network Graphics)

    • Pros: Excellent for icons that don’t need to scale up drastically. PNGs offer high-quality images with transparency.
    • Cons: They’re not always the best for large or small displays, as they can become pixelated or blurry when scaled.

    Beware of Icon Fonts

    Icon fonts replace letters with symbols, so the text “A” might visually display as a house icon. While this can be convenient, it can create issues for screen readers who might read the text as a letter rather than a graphic. If you use icon fonts:

    • ARIA: Add aria-hidden= "true" to ensure the screen reader ignores the font.
    • Hidden text: Include a visually hidden <span> with the function of the icon, such as “Home” or “Search.”

    By choosing the right format, you help ensure users can see or interact with the icon regardless of their device or abilities.

    Team Up with 216digital for Better Accessibility

    Mastering icon accessibility is more than just following guidelines; it’s about providing an inclusive experience for everyone who visits your website. Clear, intuitive icons can significantly improve your site’s usability, particularly for users who rely on assistive technologies.

    If you’re unsure where to begin or want to ensure accessibility experts handle every detail, consider partnering with 216digital. Our team has extensive experience creating accessible, user-friendly websites that work seamlessly across different devices and for people of all abilities. We’ll help you fine-tune every aspect of your icons, from contrast ratios and alt text to keyboard navigation and consistent design.

    Ready to level up your website’s accessibility? Contact us for a quick briefing and see how we can help strengthen your site’s icon design. Together, we can create a web experience that welcomes everyone, reflecting your brand values and maximizing your reach in a diverse online world.

    Greg McNeil

    February 14, 2025
    How-to Guides
    Accessibility, How-to, Icon Accessibility, web developers, web development, Website Accessibility
  • How Automated Scans Help (and Fail) Accessibility

    Have you ever clicked on a website and immediately gotten lost because nothing seemed to work the way you expected? Maybe you couldn’t find the right button, or the page layout was all over the place. Now imagine facing those same frustrations but with the added challenge of a visual, auditory, or motor disability. Navigating the web shouldn’t feel like an obstacle course—it should be intuitive and inclusive for everyone.

    If you’re a website owner or business owner in the United States, you might already know that accessibility is becoming more than just a nice-to-have. It’s a key part of good customer service, protects you from legal risks, and, quite simply, it’s the right thing to do. But where do you start?

    One of the first steps many people take is running automated scans.

    These scans promise a quick way to spot accessibility issues on your site. Yet, while they can be extremely helpful, they’re far from perfect. In this article, we’ll explore the ups and downs of automated scans—what they can do, where they fail, and how to blend them into a solid strategy that also includes manual testing and expert help.

    What Are Automated Accessibility Scans?

    Automated scans are software tools that crawl through your website’s code, looking for red flags based on standards like the Web Content Accessibility Guidelines (WCAG)). Think of these tools like the spellcheck in your word processor: they can spot a lot of mistakes, but they can’t always tell you if you’re using the right words in the right context.

    What Do Automated Scans Detect?

    Plenty of free and paid tools exist. Some are browser extensions (like WAVE or Google’s Lighthouse), while others are built-in services that run regular checks on your website. They’re great at picking up on common coding issues such as:

    • Missing or poorly written alternative text on images
    • Low color contrast between text and background
    • Improper heading levels (skipping from an H1 to an H3 without an H2, for example)
    • Misapplied ARIA attributes
    • Certain missing form labels

    If your site has glaring accessibility mistakes, automated scans can flag those quickly. They’ll often give you a handy list of what’s wrong, along with references to WCAG guidelines or best practices on how to fix each issue. That’s a huge benefit if you’re new to accessibility and need a push in the right direction.

    How Automated Scans Can Help You

    Let’s look at some of the biggest advantages of automated scans—and how they fit into your overall web development workflow.

    Speed and Efficiency

    Manual reviews take time, especially for large websites. An automated tool, on the other hand, can process hundreds or even thousands of pages in a shorter timeframe. This is especially handy if you regularly add or change content.

    Spotting the “No-Brainers”

    Many accessibility issues are straightforward coding mistakes—like forgetting to add “alt” text to images. Automated scanners are perfect for picking up on these. They’re quick, consistent, and thorough in locating these common errors.

    Routine Monitoring

    Some automated scan tools offer scheduled checks, which is terrific for ongoing maintenance. You can set them to run weekly or monthly scans and then get alerts if something new pops up, letting you address problems before they spiral.

    Raising Awareness

    For those brand-new to digital accessibility, automated tools can serve as a mini crash course. They highlight rules like ensuring sufficient color contrast or labeling form fields properly, helping you learn accessibility basics as you go.

    Ease of Use

    Many automated scanners come with user-friendly dashboards or plugins. You don’t have to be a coding genius to interpret most of the results. Often, the tool itself provides guidance on how to fix whatever it finds.

    The Real-World Limitations of Automated Scans

    As powerful as they are, automated scans also have notable blind spots (no pun intended). If you rely solely on these tools, you could end up with a site that technically passes certain checks but still feels like a maze for users with disabilities.

    Lack of Context

    A scanner can confirm if there’s alt text on an image, but it can’t determine if that text is accurate or helpful. An automated report might be happy to see you labeled your button as “Button,” but that label doesn’t tell a user what the button actually does.

    Missing Nuances

    Some accessibility aspects aren’t purely code-based; they’re about user experience and clarity. For example, is your site’s language too complicated for people with cognitive disabilities? Or is the layout tricky for those navigating with a screen reader? Automated tools struggle with these questions because they can’t judge user-friendliness the same way a person can.

    False Flags

    It’s common to get false positives (where the tool flags a problem that might not actually be a problem) or false negatives (where the tool fails to spot a genuine issue). This can lead you down the wrong path or lull you into thinking your site is perfectly fine when it’s not.

    Limited Scenarios

    Accessibility is more than code. What happens when someone uses only a keyboard to navigate your site? Or how does your site work for someone who relies on voice commands or a screen reader? Automated scans can’t replicate all these scenarios.

    Overconfidence and the Need for Manual Testing

    Automated tools can create a false sense of security. Just because a scanner says you’re 90% accessible doesn’t mean your site is truly welcoming for all. This is where manual testing comes in.

    Beyond the Scan: Why Manual Testing Still Rules

    Manual testing is where you or a tester interacts with your site in a more human way. Yes, it’s more time-intensive, but it’s also where you’ll uncover issues an automated tool can’t detect.

    Keyboard-Only Navigation

    One of the most fundamental manual tests is trying to tab through your site without using a mouse. If you can’t reach a menu item or submit a form using only the keyboard, that’s a major red flag.

    Screen Reader Assessments

    Automated scans might say you have alt text in all the right places, but only a real screen reader test will tell you if that text makes sense in context. Does it describe important images properly? Does the reading order make sense, or does it jump around the page?

    Real Users, Real Feedback

    Inviting people with various disabilities to use your site can reveal issues you never even knew existed. Maybe certain wording is confusing, or a CAPTCHA system is impossible to complete using assistive technology. Nothing beats firsthand feedback.

    Manual testing fills the gaps that scanners leave behind, ensuring your site isn’t just “passing a test” but actually creating a positive experience. While it can require more resources (time and possibly hiring outside help), the results are worth it.

    Keeping Accessibility an Ongoing Priority

    Accessibility isn’t something you do once and forget about. Think of your website as a living, breathing entity: you add content, tweak layouts, and launch new features over time. Each change could introduce fresh accessibility challenges.

    So, how exactly do automated scans fit into a more complete approach to accessibility?

    Putting It All Together: A Holistic Accessibility Game Plan

    1. Start with an Automated Scan – Run a scan and fix low-hanging fruit, such as missing alt text and color contrast problems.
    2. Add Manual Checks – Navigate your site using only a keyboard and a screen reader. Identify areas that feel confusing or broken.
    3. Get Professional Input – If your site is critical to your business, hire an accessibility specialist for a thorough audit.
    4. Keep It Going – Schedule periodic scans, manual audits, and staff training. Accessibility should be part of your workflow.
    5. Stay Informed – Follow updates to WCAG and relevant U.S. laws, and continue learning from accessibility experts.

    The Best of Both Worlds: Automated and Manual Testing

    Achieving true web accessibility requires more than just running a quick scan—it demands a balanced approach that combines the speed of automation with the insight of manual testing. Automated tools can help identify glaring issues, but only real human interaction can ensure a seamless experience for all users. By integrating both strategies, you’re not just checking a compliance box—you’re creating a more inclusive, user-friendly web presence that benefits everyone.

    Start your journey toward full web accessibility today—reach out to 216digital using the form below! Our team of accessibility experts is ready to assess your site and provide tailored solutions to ensure that all visitors can easily access your content. Don’t let accessibility remain an afterthought—take the first step towards a more inclusive online presence now.

    Greg McNeil

    February 13, 2025
    Testing & Remediation
    Accessibility Audit, Accessibility testing, automated testing, manual audit, Manual Testing, Web Accessibility
  • Creating Accessible Data for Charts and Graphs

    Data drives decisions. A clear and easy-to-understand chart can speak volumes whether you’re showing sales figures, survey results, or scientific findings. However, not everyone interprets visual elements the same way. People with low vision, color blindness, or who rely on screen readers may face serious barriers if your charts aren’t designed with accessibility in mind.

    Beyond inclusivity, legal standards exist like the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG). In this post, we’ll explore why accessible data visualizations matter, review common accessibility mistakes, and share practical techniques you can use to ensure that all visitors can understand your charts and graphs.

    Designing for Visual Accessibility

    Color Contrast in Charts and Visualizations

    Color contrast plays a crucial role in readability, especially for users with visual impairments. According to WCAG SC 1.4.3: Contrast (Minimum, the standard text should have a contrast ratio of at least 4.5:1, while large text (18pt or 14pt bold) requires a minimum of 3:1. These guidelines also apply to key chart elements, including labels, axes, and text within visualizations, ensuring that information remains clear and accessible to all users.

    To check your color choices, use tools like WebAIM’s Contrast Checker or Chrome DevTools’ built-in accessibility features. If your text lacks sufficient contrast, consider adjusting to darker text on lighter backgrounds or using bolder, larger fonts. Prioritizing accessible data in your visualizations not only enhances clarity but also improves the user experience for a wider audience.

    Avoiding Color-Only Differentiation

    When a chart relies on color alone to show differences in categories—like red for “loss” and green for “gain”—users with color blindness might not be able to tell them apart. WCAG SC 1.4.1 (Use of Color) emphasizes that color can’t be the only method used to communicate information.

    To fix this, you can:

    • Use patterns or textures in bar charts or pie slices.
    • Add direct labels or annotations next to the data points.
    • Include icons or distinct shapes to differentiate data series.

    Scalability and Zoom Support

    Many people need to zoom in to read small text or fine details. According to WCAG SC 1.4.4(Resize Text), users should be able to zoom up to 200% without losing content or functionality. Test how your charts scale on both desktop and mobile screens. This may involve using scalable vector graphics (SVG) or ensuring your chart library supports responsive resizing.

    Providing Text Alternatives and Descriptive Labeling

    Alt Text for Simple Charts

    For simpler charts—like a basic bar chart comparing two or three items—brief alt text can be enough. This alt text should include the following:

    • The overall trend or purpose of the chart (e.g., “A bar chart comparing monthly sales in January and February…”).
    • Key numbers or comparisons (if they’re crucial to understanding the data).

    Avoid including every detail if it’s not necessary. Alt text is meant to be concise yet informative.

    Breaking Down Complex Data with Text Summaries

    If your chart is more detailed—perhaps showing multiple data series or a longer timeline—alt text alone won’t cover it. In that case, it’s better to provide a text summary that covers the main insights:

    • Describe what the chart is measuring (“Average temperature trends across five cities…”).
    • Highlight any interesting data points or outliers (“City A had a significantly higher temperature in July…”).
    • Provide overall conclusions that help readers understand key takeaways.

    Using ARIA for More Detailed Descriptions

    If a simple alt text or summary doesn’t do your data justice, you can use aria-describedby to link your chart to a more extended description elsewhere on the page. This approach ensures screen reader users have access to more in-depth data without crowding the main alt text.

    When writing these extended descriptions:

    • Keep your text organized with headings or bullet points.
    • Clearly label each section so users know what information they’re accessing.
    • Make sure screen readers can announce the description properly by placing it in a logical spot on the page or using hidden text if necessary.

    Structuring Data Tables for Screen Readers

    Another highly accessible way to present data is through tables. If you can’t convey the full meaning of a chart in alt text, consider adding a well-structured HTML table. Be sure to:

    • Use <th> elements for headers.
    • Include a <caption> that describes the table’s purpose.
    • Provide a summary if the table is complex.

    For example:

    <table>
      <caption>Monthly Sales for Q1</caption>
      <thead>
        <tr>
          <th scope="col">Month</th>
          <th scope="col">Sales ($)</th>
        </tr>
      </thead>
      <tbody>
        <tr>
          <th scope="row">January</th>
          <td>10,000</td>
        </tr>
        <tr>
          <th scope="row">February</th>
          <td>12,000</td>
        </tr>
        <tr>
          <th scope="row">March</th>
          <td>9,500</td>
        </tr>
      </tbody>
    </table>

    Well-coded tables help screen readers identify the rows, columns, and header relationships.

    Making Interactive Charts and Graphs Accessible

    Keyboard Navigation and Focus Management

    If your chart is interactive—allowing filters, tooltips, or zoom functions—it’s crucial that all features are accessible by keyboard alone. This means:

    • Users should be able to tab through each interactive element.
    • The focus order should make sense, moving in a logical sequence.
    • Dropdowns, sliders, or filters must also be operable without a mouse.

    By implementing these best practices, you can guarantee accessible data interactions for all users, including those who rely on keyboard navigation.

    Ensuring Tooltips and Popups are Accessible

    A big challenge is making sure that tooltips triggered by hovering can also be triggered by keyboard actions, like pressing the Enter or Space keys. Also, make sure each tooltip has an accessible name and description so screen readers can announce it properly. WAI-ARIA attributes like role= "tooltip" and aria-hidden= "false" (when the tooltip is visible) can help.

    Using Semantic HTML and ARIA Roles

    Use semantic HTML elements like <svg> for vector graphics where possible. If you’re using <canvas> or more complex libraries, add proper ARIA roles and states so screen readers know how to interpret them. Clear focus indicators are also important so users can see where they are when tabbing through interactive features.

    Choosing Static vs. Interactive Charts

    Interactive charts can be powerful, but they’re not always the best choice for every audience. Sometimes, a well-labeled static chart is more accessible data and easier to understand. If you have users who need data quickly and without extra steps, offering both a static image and an interactive version can meet multiple needs.

    Selecting and Adapting Chart Types for Accessibility

    Accessible Bar Charts

    Bar charts are among the easiest to make accessible, as long as you:

    • Clearly label each bar.
    • Use more than color to differentiate bars—consider patterns or direct labeling.
    • Provide a descriptive axis label so users know what each bar represents.

    Accessible Line Graphs

    Line graphs can be tricky for those with low vision. To improve accessibility:

    • Use different line styles (solid, dashed, dotted) to distinguish multiple data sets.
    • Add shape markers at each data point so color-blind users can still tell them apart.
    • Make sure your axes and legends are clear, with sufficient contrast.

    Accessible Pie Charts

    Pie charts can be confusing when there are too many slices. Limit your chart to a small number of slices and label each piece directly. Also, add patterns or textures if you use color coding. If your data is too complex, think about using a different format, like a table or bar chart.

    Handling Complex Data Visualizations

    If your data is large or contains many variables, consider breaking it down into smaller charts. This approach, called “small multiples,” allows users to compare data across several simpler charts rather than one overwhelming visualization. Include thorough text explanations and summaries to give context and help users understand the bigger picture.

    Advanced Accessibility Techniques for Charts and Data Displays

    Providing Multiple Data Views

    Not everyone can interpret data in the same way, so offering a toggle between a chart view and a table view can be extremely helpful. For example, you could have a button labeled “Show Data as Table” that, when clicked, reveals an accessible HTML table with the same information.

    Supporting Screen Readers with Data Annotations

    For charts that update in real-time—like stock price tickers—add announcements with ARIA live regions if something significant changes. This way, screen reader users will be notified when new data appears, but be careful not to overload them with constant updates.

    Making Dynamic and Real-Time Data Accessible

    Real-time data can be challenging because it often changes so frequently. Focus on essential changes and clearly label them. If you’re running live dashboards or analytics that refresh, allow users to control the refresh rate or pause the updates. This helps users keep track of what’s changed without confusion.

    Testing and Validating Chart Accessibility

    Manual Testing with Assistive Technologies

    Always test your charts using real assistive tools such as:

    • Screen readers like  NVDA, JAWS, or VoiceOver.
    • Keyboard-only navigation for all interactive elements.

    This hands-on testing helps you catch issues that automated checkers might miss, like poor focus order or unannounced chart labels.

    Automated Testing Tools

    Tools like WAVE Accessibility Checker and Lighthouse’s Accessibility Audit in Chrome can highlight potential problems. However, automated tools can only find about 30% of accessibility issues, so don’t rely on them alone.

    User Testing and Real-World Validation

    Finally, the best way to confirm that your data visualizations are truly accessible is to test them with actual users who rely on assistive technology. Gather feedback and be prepared to iterate on your design. Accessibility is an ongoing process that benefits greatly from real-world input.

    Creating Data-Driven Experiences for All Users

    Inclusive data visualizations aren’t just a courtesy—they’re the key to truly understanding and acting on the information that drives our businesses, classrooms, and communities. By deliberately designing charts and graphs that everyone can parse, you’re ensuring your message resonates with the widest possible audience. You’re also upholding the principles of equality, transparency, and innovation that propel the web forward.

    Start your journey toward full web accessibility today—reach out to 216digital using the form below! Our team of accessibility experts is ready to assess your site and provide tailored solutions to ensure that all visitors can easily access your content.Don’t let accessible data remain an afterthought—take the first step toward a more inclusive online presence now.

    Greg McNeil

    February 12, 2025
    How-to Guides
    Accessibility, Accessible Data, How-to, Web Accessibility, web developers, web development, Website Accessibility
  • How to Write and Design Accessible Links

    Links are the building blocks of web navigation. They are the portals that connect users to information, resources, and actions across the internet. Whether you’re browsing a blog, shopping online, or reading an article, links play a crucial role in how you experience the web.

    For a link to be truly effective, it needs to meet fundamental user expectations. Links should be predictable, accessible, and functional across all devices and interaction methods, from mouse and keyboard to touchscreens and screen readers. When creating accessible links, there are three core aspects to keep in mind:

    1. Writing links that are meaningful and user-friendly.
    2. Designing links for visibility and interaction.
    3. Coding links for accessibility, SEO, and device compatibility.

    In this article, we’ll dive into each of these aspects to help you design and write accessible links that ensure a seamless experience for all users.

    1. Writing Links: Clarity and Context Matter

    Anchor text is the clickable part of a link, and it should always provide clear, meaningful context. Users rely on anchor text to understand where the link will take them. Generic phrases like “Click Here” or “Read More” do not give enough information about the content that the link points to, making it harder for users to make decisions.

    Examples of poor vs. good link text:

    • ❌ “Click here to learn about accessibility.”
    • ✅ “Learn about web accessibility best practices.”

    By being specific and descriptive, you create accessible links that users can easily understand and navigate.

    Structuring Links for Scannability

    Research shows that users often scan pages rather than reading them word for word. This means that the structure of your links matters. To make your links easy to scan, follow these tips:

    • Place important keywords at the beginning of the anchor text.
    • Avoid linking entire sentences—focus on the most relevant words.
    • Use consistent phrasing across similar links.

    For instance, if you’re linking to multiple articles about web accessibility, keep the format and phrasing consistent across all of them. This will make it easier for users to predict what each link offers, improving accessibility.

    Handling Email and Phone Links Correctly

    Links that direct users to email addresses or phone numbers need to be formatted correctly. The proper way to link email and phone numbers is as follows:

    • Email: mailto:hello@example.com
    • Phone: tel:+1234567890

    It’s also important to note that displaying contact information directly on the page, rather than relying solely on links, is more user-friendly. For example, showing your email address and phone number on your page is helpful for users who might have trouble interacting with links. For mobile users, providing an easy tap-to-call experience can improve usability.

    Linking to Downloadable Files

    When linking to downloadable files, it’s essential to set proper expectations for users. Make sure you provide information about:

    • The file format (e.g., PDF, DOCX, ZIP).
    • The file size (e.g., “PDF, 2MB”).
    • Contextual information about what the file contains (e.g., “Download our 2024 SEO Guide (PDF, 5MB)”).

    Examples of misleading vs. helpful download links:

    • ❌ “Click here to download the file.”
    • ✅ “Download our 2024 SEO Guide (PDF, 5MB).”

    By providing clear details about what users are downloading, you create accessible links that prevent confusion.

    2. Designing Links: Visibility and Usability

    To ensure your links are visible and easy to recognize, they should look like links. The most common indicator is underlined text.

    • Color contrast: Ensure a minimum contrast ratio of 4.5:1 between text and background for normal text, and 3:1 for underlined text.
    • Avoid relying on hover-only indicators, such as a color change without underlining, as they are not accessible to all users.

    By following these design principles, you make your links more visible, helping users navigate your site easily.

    Interactive States: Hover, Focus, and Active

    Links should provide clear visual feedback when users interact with them. This helps users understand what is clickable and what is not.

    For hover effects, consider changing the color, underlining the text, or using an animation. For focus states, which are essential for keyboard users, make sure the link is outlined with high contrast, such as:

    outline: 2px solid #005fcc;

    This ensures that all users, including those with limited mobility or visual impairments, can interact with your accessible links.

    Clickable Area and Spacing

    On touch devices, links need to be large enough to tap comfortably. The recommended minimum tap target size is 44×44 pixels.

    Additionally, make sure links are spaced out enough so that users can tap or click them without accidentally selecting the wrong one. This is especially important on mobile devices, where smaller screens can lead to accidental taps.

    Should Links Open in a New Tab?

    By default, links should open in the same tab to avoid disorienting users. However, there are situations where opening a link in a new tab is appropriate:

    • External links to other websites.
    • Downloadable files.
    • Preventing users from losing unsaved progress (e.g., in a form).

    If a link opens in a new tab, always notify users beforehand. This can be done by adding a phrase like “Opens in a new tab” next to the link:

    <a href="example.com" target="_blank" rel="noopener">Example (Opens in a new tab)</a>

    Coding Links: Best Practices for Developers

    Semantic HTML: The <a> Tag Is Essential

    When coding links, always use the correct HTML element: the <a> tag. This element provides the necessary structure for links to be accessible.

    Correct usage:

    <a href="example.com">Visit Example</a>

    Incorrect usage (breaks keyboard accessibility):

    <div onclick="window.location='example.com'">Visit Example</div>

    Using <a> ensures that all users, including those using screen readers or keyboard navigation, can interact with your accessible links.

    Internal Links and Page Anchors

    In-page links (or jump links) allow users to navigate directly to different sections of a page. To ensure proper accessibility, use anchor tags with corresponding id attributes.

    Example of an in-page link:

    <a href="#section">Jump to Section</a>
    <h2 id="section">Section Title</h2>
    To ensure keyboard focus follows the jump, use tabindex="-1":
    <h2 id="section" tabindex="-1">Section Title</h2>

    Using ARIA for Accessible Link Labels

    If you’re using icons for links (such as social media buttons), it’s important to make sure they have accessible names. You can achieve this by using ARIA labels.

    Example with ARIA:

    <a href="https://twitter.com" aria-label="Visit us on Twitter. Opens External Webpage">
      <i class="fab fa-twitter"></i>
    </a>

    Alternatively, include visible text along with the icon:

    <a href="https://twitter.com">
      <i class="fab fa-twitter"></i> Twitter
    </a>

    Managing External Links Securely

    When opening external links in new tabs, always use rel="noopener noreferrer" to prevent security risks:

    <a href="https://example.com" target="_blank" rel="noopener noreferrer">Visit Example</a>

    This practice helps keep your site secure and protects users’ privacy.

    Testing and Improving Links

    Manual Accessibility Testing

    To ensure your links are accessible, perform manual testing:

    • Keyboard navigation: Can you tab to every link?
    • Screen readers: Does every link make sense without visual context?
    • Test the color contrast using tools like the WebAIM Contrast Checker.

    Automated Testing Tools

    You can also use automated tools to check for accessibility issues:

    • Google Lighthouse: Checks for accessibility issues, including link problems.
    • WAVE and a11y.Radar: Other helpful tools for automated accessibility testing.

    A Link is a Promise, Not a Surprise

    Every link you create is a promise to your users. By following best practices for writing, designing, and coding accessible links, you help guide users seamlessly to their next destination without frustration. Accessible links improve navigation, accessibility, and the overall user experience for everyone.

    To ensure your website is fully accessible, consider auditing your links using the strategies outlined in this article. Want to take the next step? Schedule an ADA compliance briefing with 216digital to assess your site’s accessibility and learn how to improve it.

    Greg McNeil

    February 11, 2025
    How-to Guides
    Accessibility, descriptive link text, How-to, Links, Web Accessible Links, Website Accessibility
  • accessiBe’s AI Claims Fall Short—FTC Proposes $1M Fine

    In a significant move underscoring the importance of truthful marketing in digital accessibility, the Federal Trade Commission (FTC) has proposed a $1 million fine against accessiBe, a company known for its AI-driven web accessibility tool, accessWidget. The FTC alleges that accessiBe misrepresented the capabilities of its product, claiming it could render any website fully compliant with the Web Content Accessibility Guidelines (WCAG), which set the standard for web accessibility.

    FTC’s Allegations Against accessiBe

    According to the FTC’s complaint, accessiBe advertised that its accessWidget could make websites fully WCAG-compliant through a simple integration process. The company asserted that by adding a single line of code, websites would immediately comply with 30% of WCAG requirements, with the remaining 70% addressed by the AI within 48 hours. However, the FTC found these claims deceptive, stating that the accessiBe widget failed to make essential website components—such as menus, headings, tables, images, and recordings—conformant with WCAG standards.

    Furthermore, the FTC highlighted that accessiBe engaged in misleading marketing practices by presenting paid endorsements as independent reviews, violating transparency norms. The proposed settlement includes the $1 million fine and mandates that accessiBe cease making unsubstantiated claims about its product’s capabilities and disclose any material connections with endorsers.

    Legal Challenges Faced by accessiBe

    This FTC action is not the first legal challenge for accessiBe. The company has faced criticism and legal scrutiny over its accessibility solutions. In 2024, a class-action lawsuit was filed against accessiBe, alleging breach of contract and other claims related to the efficacy of its products.

    Limitations of AI in Web Accessibility

    The situation with accessiBe brings to light the broader limitations of relying solely on AI for web accessibility. While AI tools can assist in identifying and addressing certain accessibility issues, they often lack the contextual understanding necessary to handle complex web elements. For instance, AI might misinterpret images, provide insufficient alternative text descriptions, or overlook interactive components crucial to the user experience. These shortcomings can result in websites that remain inaccessible to individuals with disabilities, despite the implementation of AI solutions.

    Moreover, AI-driven tools may struggle with context-specific issues and ethical considerations, necessitating human intervention to ensure comprehensive accessibility testing. For example, AI might not fully understand the context of certain content, leading to false positives or negatives.

    For more information on automated testing, please read our article “Website Accessibility: Are Overlays Just Hiding the Problem?“

    Best Practices for Achieving True Compliance

    Achieving genuine web accessibility compliance requires a multifaceted approach that combines automated tools with human expertise. While AI can be a valuable asset in identifying potential issues, it should not be relied upon exclusively. Manual audits conducted by accessibility experts are essential to address nuanced and context-specific barriers that AI might miss.

    Incorporating user testing, particularly involving individuals with disabilities, can provide invaluable insights into real-world accessibility challenges. This collaborative approach ensures that websites comply with technical standards and are genuinely usable for all individuals.

    Partnering with Experts for Comprehensive Accessibility Solutions

    Businesses aiming for authentic accessibility compliance should seek partnerships with organizations that offer a blend of automated tools and expert human evaluation. For instance, 216digital provides comprehensive accessibility services encompassing AI-driven assessments, manual audits, and user testing. By collaborating with such partners, companies can ensure that their digital platforms comply with legal standards and are accessible to all users.

    Conclusion

    The FTC’s proposed fine against accessiBe is a stark reminder of the importance of transparency and honesty in marketing accessibility solutions. While AI offers promising tools to achieve web accessibility, it is not a standalone solution. A comprehensive approach integrating AI capabilities with human expertise and manual audits is essential for proper compliance and inclusivity. Businesses must remain vigilant and committed to genuine accessibility efforts, ensuring their digital content is accessible to all individuals, regardless of ability.

    Ready for a solution that truly works? Schedule a free ADA briefing with 216digital. Simply fill out the contact form below, and let’s take the next step toward making your site accessible for all. We’ll help you avoid the pitfalls that landed accessiBe in trouble and guide you toward long-lasting, legally sound solutions.

    Greg McNeil

    February 10, 2025
    Legal Compliance
    accessiBe, Accessibility, ADA Compliance, Ai and Overlay Widgets, Website Accessibility
  • Love at First Click: Why an Accessible Websites Win Hearts (and Customers)

    Have you ever visited a website and felt a spark right away? That feeling often comes from a page that’s simple to explore, easy to read, and welcoming to everyone. When people sense they can find what they need without stress, they’re more likely to stick around. This positive reaction is what we might call “love at first click.” It’s that warm feeling you get when a website greets you with open arms.

    A big part of this charm comes from making sure your site can be used by people of all abilities. When we talk about “accessible websites,” we mean sites that include features to help everyone use them. For example, some visitors rely on screen readers because they have vision impairments. Others might need larger fonts to see text clearly. Still, others need clear directions or simple labels to understand a page. By building accessible websites, you open your online doors to more users. In turn, they will feel more connected to your business.

    Below, we’ll explore how you can create a website that leaves visitors with a smile. We’ll also talk about why doing so can make a big difference for your brand.

    The Power of First Impressions

    Have you ever landed on a page that was too cluttered or confusing? If the text was tiny and the menus were hidden, you might have closed it right away. That first impression can make or break a new relationship with a customer. In a crowded online world, you want your site to stand out for the right reasons.

    Clear menus, bold and readable fonts, and good color contrast can turn a casual visitor into a loyal fan. People often decide in seconds if they feel comfortable on a page. If your site is set up to welcome everyone, you’ll leave a powerful impression that lasts.

    What Does Accessibility Mean?

    When we say a website is accessible, we mean it’s been designed so people with various needs can use it. This includes people who are blind, have limited vision, have trouble hearing, or have difficulties using their hands and arms. It also includes people with cognitive conditions, such as dyslexia.

    Accessible websites often have features like:

    1. Clear Navigation: Simple menus and page structures help everyone find what they want.
    2. Readable Fonts: Text that’s large enough and easy to understand prevents eye strain.
    3. Alternative Text for Images (Alt Text): Short descriptions for images tell screen readers what’s being shown.
    4. Keyboard-Friendly Setup: Some users can’t use a mouse, so they rely on tabs and arrow keys to move around.

    These steps may seem small, but they make a major impact. Imagine a person who depends on a screen reader. If your site has alt text, that user will hear each image described. They’ll feel included, which can lead to trust and loyalty.

    Why Accessible Websites Matter for Everyone

    An accessible website doesn’t help only those with special requirements. In many ways, it’s helpful to all your visitors. Large fonts and clear color contrast work well for people browsing on mobile phones under bright sunlight. Captions on videos help anyone who’s watching a video in a quiet office or a noisy bus. Good design choices make your site easier to use for everyone, no matter the setting.

    When people sense that they can read and click through your site without trouble, they’re more likely to stay. They’ll also be more eager to return. This leads to deeper connections and can spark positive word-of-mouth. Users often share good finds with friends, and you’ll notice more traffic over time.

    Building Trust and Loyalty

    We all want to feel valued and respected. When you design your site with inclusion in mind, you send a message that every visitor matters. That message builds trust. Visitors know you’ve thought about their needs and comfort. As a result, they’re more likely to explore your products or services.

    Imagine receiving a warm welcome at a local shop. You’d want to come back, right? Websites aren’t that different. When customers feel good about how a site treats them, they’ll remember it. This memory makes them more inclined to buy, share, and stay loyal.

    Reaching a Larger Audience

    A smart business plan often involves finding ways to expand. One way to do this is to include more people. When you make sure your website has features like keyboard navigation and alt text, more visitors can join in. This means you can reach many potential customers who might otherwise pass over your site.

    Word spreads quickly online. If someone who needs those features finds your site useful, they’ll likely tell friends or family in similar situations. Word-of-mouth can travel fast in certain communities, giving your site a good chance to grow. By meeting a need that many sites overlook, you can stand out in a busy online space.

    Boosting Your SEO

    Search engines like Google pay attention to how a site is organized. When you add descriptive headings, alt text, and clear layouts, you help search engines understand your content. This can lead to better rankings.

    For example, alt text serves as an extra description of your images. Search engines pick up on these details, which can help your site appear in image search results. Many tools that help with accessibility, such as proper heading structure, also help search engines crawl and index your pages. This can boost your spot in search results, bringing even more people to your site.

    Protecting Against Legal Risks

    Being open to as many users as possible can also help reduce possible legal troubles. Laws like the Americans with Disabilities Act (ADA) focus on making goods and services open to everyone. Websites are part of that. If a site is built with no thought for accessibility, it could face complaints or lawsuits.

    Improving your site for people with special requirements lowers that risk. Even if legal matters are not your main concern, it’s good to be prepared. When you keep your site in line with best practices, you are making a solid long-term investment.

    Tips for Making Your Website Accessible

    Below are a few steps you can take to make your site more inviting:

    1. Use Large, Clear Fonts: Aim for fonts that are at least 16px so people don’t strain their eyes.
    2. Check Color Contrast: Text should stand out against the background. There are many free tools to help you pick suitable color combinations.
    3. Provide Captions on Videos: Add subtitles or transcripts for video or audio content.
    4. Add Alt Text for Images: Write brief descriptions that explain what each image shows.
    5. Ensure Keyboard Navigation: Test your site by using only the keyboard to move around. If you can’t reach certain links or content, others might not be able to either.
    6. Keep Forms Simple: Use clear labels that tell people exactly what to type.
    7. Organize Content with Headings: H1, H2, and H3 headings help screen readers know how the page is structured.

    You don’t need to make all these changes at once. Even small improvements can have a big impact on the user experience.

    Your Path to a Great First Click

    Picture your website as an online shop or office. You’d want it to feel inviting and arranged so visitors can find what they want. You’d also want it to reflect your brand values. Making small, mindful changes for accessibility can create that “wow” factor as soon as a new visitor arrives.

    Think of the times you felt relaxed and confident navigating a new website. Chances are, someone took great care in building that site’s design and layout. With the right approach, your site can leave the same positive impression.

    The Ongoing Journey

    Improving accessibility can feel like a long process, but think of it as a journey that grows along with your business. Every time you introduce a new feature or post fresh content, do a quick check for accessibility. When you add a video, include captions. If you upload a new image, write a short alt text so everyone knows what it’s about.

    These little efforts add up in a big way over time. Your visitors will notice the extra care, which makes them more likely to stick around, trust you, and come back often. Tools like Accessibility Radar (a11y.Radar) can help you stay on top of accessibility by monitoring your site and flagging potential issues before they become barriers. By making accessibility a priority, you’ll create a stronger, more welcoming online presence for everyone.

    Win Hearts with an Accessible Website

    In today’s digital world, the first click can mean everything. Accessible websites welcome visitors and help them feel at home. That friendly first impression can turn casual visitors into loyal customers.

    When you invest in clear navigation, larger fonts, and alt text for images, you’re making your site open to all. This not only grows your audience but also fosters respect and trust. Plus, you’ll enjoy better search rankings and reduce the chances of legal issues.

    If you’ve been thinking about ways to boost engagement and win hearts online, begin by checking how people of different abilities experience your website. You might be surprised at the improvements you can make right now. By showing that you care about every visitor, you’ll inspire the kind of warm feelings that lead to “love at first click.” And that’s a win for everyone—especially your business.

    Ready to create accessible websites everyone will love? Schedule an ADA briefing with 216digital using the contact form below!

    Greg McNeil

    February 7, 2025
    The Benefits of Web Accessibility
    Accessibility, accessible websites, Benefits of Web Accessibility, Website Accessibility
  • Accessibility Barriers: The Problem with Placeholders

    Form design might seem simple at first. You add text fields, maybe a dropdown or two, and call it a day. But when it comes to guiding users, many designers rely on placeholders to show instructions or examples inside the input fields. On the surface, this seems like a neat way to save space and keep the layout clean. However, those same placeholders can create big usability and accessibility issues.

    If you’ve been counting on placeholders to label your form fields, it might be time to rethink your approach. In this article, we’ll explore why placeholders cause problems, especially for people with disabilities, and how you can design forms that are clearer and easier for everyone to use.

    Why Placeholders Cause Problems in Forms

    1. They Disappear When Users Start Typing

    Picture this: a user clicks on a field that says “Enter your phone number,” the moment they begin typing, that instruction vanishes. If they suddenly forget the exact format or details required, they have to either clear the field to see the placeholder again or guess what was there in the first place. This can be annoying in simple fields, but it becomes a real headache in longer or more complex forms. Each additional step or moment of confusion can lead to higher drop-off rates and reduced accuracy.

    2. Not All Browsers Support Them

    Although modern browsers generally display placeholders, some older or less common browsers may not. When these browsers skip placeholders altogether, the user has zero guidance or instruction for the field. If your form is already barebones—meaning you’ve omitted labels or separate hint text—people on unsupported browsers are left to figure it out on their own. This can be especially problematic when international or low-tech audiences may rely on older systems.

    3. Once Filled, Fields Lose Context

    After a user inputs data into a field, the purpose of that field may not be obvious. This is especially true for details like phone numbers, ZIP codes, or other specialized information. Without visible labels, users who step away from their screens or return later might forget the exact context for each field and whether it requires a specific format (e.g., whether to include country codes or parentheses for phone numbers).

    4. Reviewing Answers Becomes a Hassle

    Many people like to review their answers before hitting the Submit button. However, if placeholder text disappears once the user types something in, they can’t quickly verify whether their entry meets the field’s requirements. This can lead to overlooked mistakes—like mixing up month and day in date fields or forgetting to include a state abbreviation in an address.

    5. Fixing Errors Gets Confusing

    When a form returns an error message, it often refers to a specific label or hint. Without a visible label, a user might only see a generic error message like “Invalid entry” without knowing how to fix it. They’re left guessing whether they must add a certain number of characters, switch from text to numbers, or follow a specific pattern. This guesswork can be frustrating and lead to abandoned forms.

    6. Some Browsers Hide Placeholders When the Field Is Focused

    In certain older browsers, clicking or tabbing into an input field removes the placeholder immediately. Suppose a user didn’t fully absorb the instructions beforehand. In that case, they’ll have to navigate out of the field and back in, or potentially delete any typed text, to see the placeholder again. It’s a minor issue but yet another piece of friction.

    7. They Can Be Mistaken for an Actual Answer

    Placeholder text usually has a lighter contrast to differentiate it from actual user input, but the difference can be subtle. Some users might assume the placeholder is pre-filled data and skip the field altogether. Or they might try to erase the text, only to realize it’s a placeholder, not a typed entry.

    8. Low Contrast Makes Them Hard to Read

    One frequent design choice is to make placeholders light gray. This aesthetic might look sleek but can be challenging to read for people with visual impairments or even those using a device in bright sunlight. Low contrast is a direct accessibility barrier and may violate the  Web Content Accessibility Guidelines (WCAG) guidelines, which recommend sufficient contrast between text and background.

    9. Some Screen Readers Don’t Read Placeholder Text

    Screen reader support for placeholders is inconsistent. Some devices or assistive tools ignore placeholders entirely, leaving users no context. If you rely on placeholders to communicate critical instructions, this group of users may miss out on the information they need.

    10. Smaller Clickable Area Without Labels

    When you have a label element associated with a form field, clicking the label sets focus on that field. This feature is handy, especially for people with motor impairments who benefit from a larger clickable target. Without a proper label, users might have to click precisely on the field, which can be more complicated.

    11. Placeholder Text Gets Cut Off

    Long placeholder text often doesn’t fit in the space provided, so it gets truncated. If the most crucial part of the instruction is at the end—like a date format or suffix—it may not be visible. Mobile users, in particular, have limited screen space, making it even more likely that critical instructions get chopped.

    12. Some Browsers Don’t Translate Placeholders

    If you depend on browser-based translation (like Google Translate in Chrome), remember that these tools don’t always translate placeholder text. International users might see fields with instructions in a language they don’t understand, putting them at a disadvantage.

    13. Auto-Complete Can Mess Things Up

    Browsers often auto-fill fields such as name or email based on saved user information. When that happens, the placeholder text is never shown. If the user doesn’t recall the exact format needed—like whether the phone number should include a dash or parentheses—they might submit the wrong thing without even realizing it.

    14. High Contrast Mode Makes Placeholders Look Like User Input

    High Contrast Mode in Windows can shift placeholder text to the same color as regular text. In that situation, a placeholder might appear identical to actual input, confusing users who think the field is already filled in or assume it’s a default value.

    What You Should Do Instead

    Rather than relying on placeholders, consider these best practices:

    Use a Visible Label

    Make sure every form field has a label that stays on the screen. Labels tell users—sighted, low vision, or blind—what the field is for. They also help screen reader users navigate more easily.

    Put Hint Text Below the Label

    If you need to offer more guidance, place this text below or next to the label. This way, the hint stays visible all the time. It won’t disappear once someone starts typing.

    Provide Clear Formatting Instructions

    Instead of relying on placeholders, add clear examples outside the input field. For instance, you could show “MM/DD/YYYY” under the “Date of Birth” label. Users can see the format without losing the prompt.

    Test for Accessibility

    Test your forms with screen readers and try them in high-contrast mode. Check that the labels are clear, that hint text stands out, and that the form works well even if placeholders don’t show up at all. Tools like WAVE or Google Lighthouse can help identify accessibility barriers.

    Consider Better UX Patterns

    Inline validation, tooltips, or progressive disclosure can guide users in a more reliable way. These methods let users see error messages or instructions at just the right time, without losing any important label text.

    Clear Forms, Better Experiences

    Using placeholders might seem like a clean and modern design choice, but it often causes more trouble than it’s worth. From disappearing instructions to accessibility issues, placeholders can leave users frustrated and unsure. Instead of relying on placeholders, give each field a clear label and keep helpful guidance visible. By doing so, you’ll create a smoother, more inclusive experience for everyone who visits your site.

    Need help making sure your forms are user-friendly and accessible? 216digital specializes in improving digital experiences for all users. Reach out to us today to learn how we can help you design better, more inclusive forms—no placeholders needed.

    Greg McNeil

    February 6, 2025
    How-to Guides
    Accessibility, How-to, Web Accessibility Remediation, web developers, web development, Website Accessibility
  • The Accessibility Lawsuit Trend No One’s Talking About

    In 2025, the world of digital accessibility is more complicated and urgent than ever. Lawsuits over website accessibility are on the rise, and they are changing in ways many businesses haven’t prepared for. In the past, companies would run automated scans and assume they were safe. But a troubling new trend has emerged. Plaintiffs are now basing their legal cases on problems that only show up through manual audits. If your website is relying on automated checks alone, you could be at serious legal risk. This article explains why this shift is happening, how automated scans fall short, and what you can do right now to stay ahead.

    Why Automated Scans Are No Longer Enough

    Over the years, many accessibility lawsuits pointed to errors found by automated tools. These tools check for missing alt text on images, low color contrast, and other basic issues. But today, plaintiffs’ lawyers and accessibility consultants are using manual audits to find deeper barriers. They test how a site really works for someone with a disability. They check if a keyboard-only user can reach all parts of a form, or if a screen reader can make sense of the menu. These tests go beyond surface-level coding problems.

    Now, many businesses find themselves sued even though they passed automated scans. Plaintiffs’ experts show detailed reports from manual audits to prove real-life barriers. Lawyers and judges are giving more weight to these reports, which show that a site may look fine to the naked eye but still fail to support people with disabilities. If businesses don’t adjust, they could face serious legal costs and brand damage.

    The Problem with Automated Scans

    Automated scans still have their place. They’re great for catching low-hanging fruit like missing alt attributes or basic color contrast issues. However, they’re just one piece of the accessibility puzzle. Here are a few examples:

    Contextual Understanding

    Tools can’t interpret how a page flows from one element to another or whether a user’s journey makes sense. For instance, an automated tool might confirm that a button has a label. But it won’t confirm if that label makes sense in context—for example, “Click Here” might be flagged as accessible by an automated tool but provides zero context to screen readers.

    Dynamic Interactive Elements

    If your site has pop-ups, carousels, or complex menus, automated scans might not catch when these elements create focus issues. A user relying on keyboard navigation might get stuck or lose track of where they are on the page.

    Human Navigation Patterns

    Real users might try multiple paths to accomplish tasks, like making a purchase or filling out a form. Automated tools generally test code in a linear fashion, missing real-world usage patterns.

    Advanced ARIA Techniques

    ARIA can help screen readers identify custom elements (like drop-downs, tabs, or modals). However, it must be implemented correctly. An automated tool might only check if ARIA attributes exist, not if they are used correctly.

    Recent Case Examples Where Automated Scans Failed

    Several businesses have learned this lesson the hard way. Although you might read about them in publications like The Wall Street Journal, three notable examples include:

    Kramer Knives

    A small business specializing in handcrafted knives faced a lawsuit from a visually impaired plaintiff. Kramer Knives believed they were compliant because an automated scan showed few errors. However, manual testing uncovered keyboard navigation issues and unclear labels, resulting in legal action.

    Electric Bike Technologies

    This e-commerce business was sued for alleged inaccessibility after a plaintiff discovered barriers during manual testing. The automated scans the company had relied on were insufficient, as they didn’t catch certain interactive elements that weren’t accessible to screen readers.

    Extract Labs

    This CBD and cannabinoid products seller thought their high automated score meant they were safe. However, manual audits found significant barriers—like form fields that weren’t properly labeled and pop-up modals that trapped keyboard focus—leading to a lawsuit.

    In each instance, the businesses thought they were protected. But what they missed—those deeper, functional issues—still made their sites inaccessible to real users and vulnerable in court.

    How This Shift Could Activate a Wave of Accessibility Lawsuits in 2025

    More Lawsuits, More Targets

    Since manual audits reveal issues that automated scans ignore, it’s easier than ever for plaintiffs to build a strong legal case. E-commerce stores, healthcare websites, and travel booking sites are especially vulnerable. Their complex forms and interactive features may pass an automated check but fail real-world testing.

    The Rise of Copycat Lawsuits

    Accessibility lawsuits now follow a pattern. According to recent statistics, 41% of federal court lawsuits in 2024 targeted businesses that had already been sued before. Plaintiffs’ law firms reuse winning strategies again and again. Once they find a successful argument, they apply it to many businesses across different industries. Small businesses without in-house accessibility knowledge become prime targets. They often settle quickly to avoid higher legal costs, which makes them even more attractive to plaintiffs. These copycat lawsuits can destroy a business’s reputation and finances.

    What Website Owners Need to Do Now

    Going Beyond Automated Scans

    It’s clear that if your only strategy is running an automated scan, you’re leaving yourself wide open. You need a multi-layered approach that combines automated scanning with manual audits for a complete look at your site. Manual audits test your website in the same way real users do. 

    Testers try to navigate using only a keyboard, or with a screen reader, or with special settings to assist low vision. This approach catches hidden barriers that an automated check will never see. If possible, individuals with disabilities should be involved in testing. Their feedback is invaluable because it reflects real-world challenges that neither a tool nor a developer might anticipate.

    Creating a Proactive Accessibility Strategy

    If you want to stay off a plaintiff’s radar, or at least have a strong defense if sued, take these steps:

    Conduct a Full Accessibility Audit

    Start with an initial assessment that combines automated tools and manual audits. Identify all major barriers to accessibility on your site.

    Remediate the Issues

    Fix the problems uncovered by your audit. This might involve updating code, redesigning certain elements for better contrast and clarity, or rethinking how your site’s navigation is structured.

    Implement Ongoing Monitoring

    Accessibility isn’t a “set it and forget it” project. Every time you add a new product, page, or feature, you could introduce new barriers. Schedule periodic reviews, both automated and manual or sign up for monitoring services like Accessibility Radar (a11y.Radar).

    Train Your Team

    Developers, designers, content writers—everyone on your team should know the basics of accessibility. Make sure they understand how to write alt text, use headings properly, and maintain keyboard-friendly navigation.

    How 216digital Can Help

    If you’re feeling overwhelmed, you’re not alone. It’s a big task to ensure your website is fully accessible, especially if you’re new to web accessibility. At 216digital, we focus on making accessibility practical and achievable for businesses of all sizes.

    Our experts will test your website the way actual users do. We don’t just point out problems. We help you fix them for the long run. Whether your site needs design tweaks, code adjustments, or content changes, we’ll guide you every step of the way.

    We don’t stop there. Accessibility standards change, and we stay on top of new guidelines. We provide ongoing support to make sure your site remains accessible. By combining automated scans with manual audits, our team delivers a full view of your accessibility status.

    Take Action Today

    Many business owners don’t think about website accessibility until they get served a lawsuit. By then, it may be too late. The better plan is to act now. Start with a thorough assessment and fix any barriers before a plaintiff turns them into a legal case. If you wait, you could face serious penalties, legal fees, and harm to your brand.

    To stay protected, schedule a free accessibility risk assessment with 216digital. Our team will show you how manual audits can spot hidden barriers, and we’ll guide you on how to fix them. Avoid the growing wave of lawsuits by making your site accessible today. After all, equal access is not just a legal issue—it’s the right thing to do for your customers and your business.

    Remember: automated scans are no longer enough. By embracing manual audits, you can protect your business, serve your customers better, and stay on the right side of the law. Don’t wait until you become the next lawsuit headline. Act now and secure your place as a leader in digital accessibility.

    Greg McNeil

    February 5, 2025
    Legal Compliance
    2025, Accessibility, Accessibility Audit, Accessibility testing, ADA Lawsuit, manual audit, Manual Testing, Web Accessibility
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