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  • ADA Compliance for Videos

    ADA Compliance for Videos

    If you’re a website owner, developer, or content creator, you might already be familiar with the importance of making your site accessible. You might have heard about adding alt text to images or ensuring that your site is navigable using just a keyboard. But what about videos?

    Videos are a powerful way to communicate with your audience, but if they aren’t accessible, you could be missing out on a large portion of your audience and might even run into legal issues. In this article, we’re diving into ADA compliance for videos, why it’s important, and how to make sure your videos are accessible to everyone.

    What is ADA Video Compliance?

    ADA stands for the Americans with Disabilities Act, which was passed in 1990 to prevent discrimination against individuals with disabilities. While it originally focused on physical spaces like buildings, the ADA has evolved to include digital spaces, including websites and the content they host. When we talk about ADA compliance for videos, we’re referring to making sure that your videos can be accessed and understood by everyone, including people with disabilities.

    ADA compliance for videos is closely related to the Web Content Accessibility Guidelines (WCAG), which provide a set of standards for making web content more accessible. The most recent version, WCAG 2.1, lays out specific guidelines for making videos accessible.

    Why is ADA Video Compliance Important?

    You might be wondering why ADA video compliance is so crucial. There are a few key reasons:

    1. Inclusivity: Making your videos accessible ensures that everyone, regardless of ability, can engage with your content. This isn’t just the right thing to do, it also makes good business sense. When your content is accessible, you open up your site to a broader audience.
    2. Legal Requirements: The ADA requires that digital content be accessible, and failure to comply can result in lawsuits. While the law may not specifically mention videos, courts have interpreted the ADA to include all web content, including multimedia such as videos.
    3. Better User Experience: Accessible videos provide a better experience for all users. Features like captions can help people understand your content in noisy environments or when they’re not able to use sound.
    4. Search Engine Optimization (SEO): Adding captions, transcripts, and other accessibility features can also help with SEO. Search engines can’t watch videos, but they can read captions and transcripts, which can help your content rank better in search results.

    WCAG 2.1 Video Requirements

    Understanding and following WCAG guidelines can help make sure your videos meet ADA requirements. The latest version, WCAG 2.1, sets clear rules for making videos accessible, which are important for legal reasons.

    WCAG 2.1 details most video-related requirements in Section 1.2. This section focuses on providing alternatives for time-based media like audio and videos. Here are the key guidelines for video content for Level A and AA:

    1. 1.2.1: For prerecorded videos with no audio, there must be an audio track that gives the same information.
    2. 1.2.2: Captions should be included for all prerecorded audio in videos.
    3. 1.2.3: Prerecorded videos should have audio descriptions.
    4. 1.2.4: Live videos should include captions for all spoken content.
    5. 1.2.5: All prerecorded videos must have audio descriptions.

    Tips for Creating Accessible Videos

    Provide Captions for Multimedia Content

    Captions are text versions of the spoken part of a video or audio. They display the dialogue, sound effects, and other audio cues. For example, if a character in a video says, “I’m going to the store,” the caption will show this text on the screen. Captions are usually placed at the bottom of the video, so they don’t cover up important parts of the visuals.

    SC 1.2.2 Captions (Prerecorded) states that all prerecorded video and audio content must have captions. This helps people who can’t hear or who prefer to read understand what’s going on in the media.

    Think About Your Audience When Writing Captions

    Just adding captions to your videos isn’t enough. You need to ensure they’re accurate, easy to read, and truly helpful for viewers.

    Here’s what your captions should do:

    • Include All Dialogue and Key Sounds: Capture every word spoken in the video, and don’t forget important sounds and music—for instance, sound effects from sports events.
    • Match the Audio and Video: Make sure captions sync up with what’s happening in the video. They shouldn’t lag behind someone speaking or an animation on screen.
    • Be Readable: Use a font size that’s big enough for everyone to see comfortably.
    • Cover All Your Videos: Add captions to every video you share, even on social media.

    Watch Out for Automated Captions

    When it comes to captions, it’s best to steer clear of automated tools. While AI has gotten a lot better, these automatic captions still make mistakes that can be annoying and distracting for viewers.

    If you do use automated captions, make sure to check them thoroughly for errors. The ideal approach is to create your own captions and transcripts while you’re working on your video scripts.

    Include Audio Descriptions

    Audio descriptions are better than transcripts for people who are blind or visually impaired. Think of them like a podcast that explains what’s happening in a video. They provide information without requiring the viewer to see the screen.

    Adding audio descriptions to your videos might feel a bit unusual at first, but it quickly becomes second nature. Audio descriptions are specifically created to help users with vision loss by describing the visual elements of a video. They include a voice track that fits into the pauses between dialogue and other audio; whenever you can, include audio descriptions in your videos.

    Provide a Transcript

    WCAG guidelines don’t require transcripts for pre-recorded videos with audio. However, if you publish videos without audio, you need to provide a detailed transcript to meet WCAG SC 1.2.1 (Audio-only and Video-only).

    While captions alone can make videos accessible, providing transcripts is a good practice. Transcripts let people read at their own pace, which helps those using assistive technology, non-native speakers, and individuals with learning disabilities.

    Make Sure Your Video Player Has Accessible Controls

    Many people use keyboards to navigate the web without a mouse. Keyboard accessibility is an important part of making websites usable for everyone, but video players can sometimes create problems for keyboard users. These issues usually come from poor coding or JavaScript problems.

    To check if your video player works well with a keyboard, open your website in a browser and use the Tab and Shift-Tab keys to move through the controls. As you test, ask yourself these questions:

    • Can I use all the controls on the video player?
    • Does the keyboard seem to get “stuck” on any control or part?
    • Which part is currently selected by the keyboard?

    Avoiding Flashing Content

    Videos that flash or flicker can be problematic for people with photosensitive epilepsy. WCAG guidelines recommend avoiding content that flashes more than three times per second to prevent triggering seizures.

    How to Install Videos on Your Website to Be Accessible

    Now that you understand the importance of ADA video compliance and the relevant WCAG guidelines, let’s talk about how to install videos on your website to ensure they are accessible.

    Choose an Accessible Video Player

    The first step is to choose a video player that is designed with accessibility in mind. Many popular video players, like YouTube’s embedded player, already have features like keyboard accessibility and customizable captions. If you’re using a custom video player, make sure it meets WCAG guidelines by testing it with keyboard navigation and screen readers.

    Add Captions to Your Videos

    When you upload a video to your site, you’ll want to make sure it has captions. If you’re using a platform like YouTube, you can upload your own captions or use the platform’s automatic captioning feature, though it’s a good idea to review and edit these captions for accuracy. If you’re hosting videos yourself, there are many tools available for creating and syncing captions.

    Provide Transcripts

    After you’ve added captions, the next step is to create a transcript of the video. You can offer the transcript as a downloadable file or display it directly on the page below the video. Providing a transcript not only helps with accessibility but can also improve your site’s SEO.

    Include Audio Descriptions

    For videos with important visual content that isn’t described in the audio, consider creating a version of the video with audio descriptions. This can be as simple as adding a voiceover that describes key visual elements or creating a separate audio track that users can turn on if they need it.

    Test Your Videos for Accessibility

    Once you’ve added all the necessary accessibility features, it’s important to test your videos to ensure they are actually accessible. This means watching the video with captions and a screen reader, navigating the player with just a keyboard, and making sure the video content is clear and understandable, even without sound or visuals.

    Use an Accessibility Checker

    There are many tools available that can automatically check your site’s accessibility, including your videos. These tools can identify issues you have missed and suggest ways to fix them. Regularly running these checks can help you maintain ADA compliance as you add new content to your site.

    Make Accessibility a Priority

    Web accessibility isn’t just a legal requirement—it’s a way to make your content more inclusive and reach a wider audience. By focusing on ADA video compliance, you’re taking important steps to ensure that everyone, regardless of ability, can enjoy and engage with your content. Whether you’re a website owner, developer, or content creator, making your videos accessible should be a top priority.

    Remember, accessibility is an ongoing process. As you continue to create and share video content, keep WCAG guidelines in mind, and make it a habit to review and update your accessibility features regularly. Not only will this help you avoid legal issues, but it will also help you create a more inclusive and welcoming online experience for all your users.

    If you need help with video accessibility or legal compliance, we’re here to help.  Schedule a briefing with 216digital today so that you can confidently take this next step into digital accessibility.

    Greg McNeil

    August 9, 2024
    How-to Guides
    Accessibility, ADA Compliance, ADA Website Compliance, videos and audio content, Web Accessibility, web development, Website Accessibility
  • Choosing the Right Accessibility Audit for Your Goals

    Choosing the Right Accessibility Audit for Your Goals

    Ensuring your website is accessible to everyone, regardless of their abilities, is a legal obligation and a crucial aspect of good business practice. Digital accessibility is about creating an inclusive web experience, allowing everyone to navigate, interact, and engage with your online content without barriers. A vital component of this effort is accessibility testing, which identifies and helps rectify issues that could prevent users with disabilities from accessing your site. But with so many accessibility audits available, how do you choose the right one for your goals? 

    This post will explore different accessibility testing methods, their benefits, and how you can select the best approach to meet your needs.

    What is Accessibility Testing?

    Accessibility testing evaluates a website or digital product to ensure people of all abilities can use it. This includes users with visual, auditory, physical, speech, cognitive, or neurological disabilities. The goal is to identify any barriers that might prevent these users from fully interacting with your site, whether that’s difficulty reading text, navigating menus, or accessing multimedia content.

    Accessibility testing typically involves checking against established guidelines, such as the Web Content Accessibility Guidelines (WCAG), which provide a comprehensive framework for creating accessible web content. Testing can be done using various methods, from automated tools to manual assessments by accessibility experts.

    Why Your Website Needs Accessibility Testing

    Web accessibility is not just a matter of ethics—it’s a legal requirement in many regions, including the United States, where the Americans with Disabilities Act (ADA) mandates that websites be accessible to people with disabilities. Failing to meet these requirements can result in costly lawsuits, damage to your brand’s reputation, and loss of potential customers.

    Beyond legal compliance, accessibility testing is essential for ensuring a positive user experience for all visitors. An accessible website can increase your audience reach, improve customer satisfaction, and boost your SEO efforts, as search engines like Google favor easy-to-navigate and understand sites.

    Overview of Different Accessibility Testing Methods

    Several methods of accessibility testing exist, each with strengths and limitations. Understanding these methods will help you choose the right approach for your goals.

    Automated Testing

    Automated accessibility testing uses software tools to scan your website for accessibility issues. These tools can quickly identify common problems, such as missing alt text, improper heading structures, or color contrast issues.

    Pros: Automated testing is fast, cost-effective, and can cover large portions of your site in a short amount of time. It’s an excellent first step in identifying apparent issues.

    Cons: While automated tools can catch many issues, they only cover 30-40% of accessibility guidelines. They can miss more subtle or complex problems that require human judgment.

    Manual Testing

    Manual testing involves human testers evaluating your website’s accessibility by simulating users’ experience with disabilities. This might include using screen readers, navigating with a keyboard, or testing for cognitive load.

    Pros: Manual testing is thorough and can identify issues that automated tools miss, such as keyboard navigation problems, improper use of ARIA (Accessible Rich Internet Applications), or issues with interactive elements like forms and buttons.

    Cons: Manual testing is time-consuming and more expensive than automated testing. Expertise and experience are required to assess a site’s accessibility accurately.

    Hybrid Testing

    Hybrid testing combines automated and manual approaches to determine your site’s accessibility comprehensively. Automated tools are used to quickly identify issues, while manual testing addresses more complex problems.

    Pros: Hybrid testing offers the best of both worlds—speed and thoroughness. It ensures that no stone is left unturned in your accessibility audit.

    Cons: While more comprehensive, hybrid testing can be more costly and time-consuming than automated tools alone.

    Choosing the Right Accessibility Audit for Your Goals

    When selecting an accessibility audit, consider your specific goals, resources, and the complexity of your website. Here are a few scenarios to help guide your decision:

    • Initial Compliance Check: If you’re new to accessibility and looking for a quick overview of your site’s compliance with basic guidelines, an automated audit might be a good starting point. This can help you identify low-hanging fruit that can be quickly addressed.
    • Comprehensive Accessibility Review: For businesses that need a thorough assessment of their website’s accessibility, a hybrid audit combining both automated and manual testing is ideal. This approach will provide a complete picture of your site’s strengths and weaknesses.
    • Ongoing Monitoring and Maintenance: If your goal is to maintain accessibility over time and avoid compliance issues, consider an ongoing monitoring service that regularly checks your site for new issues as content and technology change.

    Overview of 216digital’s Accessibility Services

    At 216digital, we understand that navigating the complexities of digital accessibility can be overwhelming. That’s why we offer a structured approach to accessibility audits through our Phase 1 Risk Mitigation and Phase 2 Real World Accessibility services.

    Phase 1: Risk Mitigation Service

    This initial phase focuses on identifying and addressing high-risk accessibility issues that could expose your business to legal action. Using automated tools and expert manual review, we prioritize the most critical issues that need immediate attention.

    Phase 2: Real-World Accessibility Service

    In Phase 2, we dive deeper into the user experience, focusing on real-world scenarios and how users interact with your site. This phase includes extensive manual testing to uncover complex issues and provides actionable recommendations for improving your site’s accessibility.

    How Combining Automated and Manual Testing Enhances Accessibility

    A combined approach to accessibility testing offers a more robust and reliable audit process. Automated tools quickly handle large-scale issues, but manual testing ensures your site meets the nuanced needs of all users. By integrating both methods, you can create a more accessible and user-friendly website, reducing the risk of missed issues and ensuring a more inclusive experience.

    216digital’s a11y.Radar Service for Ongoing Monitoring

    Maintaining accessibility is an ongoing process. 216digital’s a11y. Radar service continuously monitors your website, automatically scanning for new accessibility issues as they arise. This service helps ensure that your site complies with accessibility guidelines over time, catching potential problems before they become costly liabilities.

    a11y.Radars Key Features include:

    • Dynamic Dashboard Display
    • Compliance Scans
    • Detailed Issues Reports
    • Issues Over Time
    • Manual Testing Reports
    • Email Alerts
    • Current Web Compliance Status

    How a11y.Radar Helps Prevent Frivolous ADA Lawsuits and Maintains Accessibility Compliance

    One of the biggest concerns for businesses today is the threat of frivolous ADA lawsuits. These lawsuits can be costly and time-consuming, even if the claims are unfounded. 216digital’s a11y. Radar service acts as a safeguard, continuously monitoring your site for compliance and helping you address issues before they lead to legal action. By keeping your site up-to-date with accessibility standards, a11y.Radar protects you from lawsuits and ensures a better user experience for all visitors.

    Conclusion

    Choosing the proper accessibility audit is crucial for ensuring your website meets the needs of all users while staying compliant with legal requirements. Whether you’re just starting with accessibility or looking for a comprehensive review, understanding the different testing methods and services available will help you make an informed decision.

    At 216digital, we can help develop a strategy to integrate WCAG 2.1 compliance into your development roadmap on your terms. To learn more about how our experts can help you confidently create and maintain an accessible website that meets both your business goals and the needs of your users, schedule a complementary ADA Strategy Briefing today.

    Greg McNeil

    August 8, 2024
    Testing & Remediation
    Accessibility Audit, Accessibility testing, digital accessibility, Web Accessibility, Web Accessibility Solution, Website Accessibility Tools
  • Navigating International Accessibility Laws

    Navigating International Accessibility Laws

    In today’s digital age, having an online presence is crucial for businesses of all sizes. But with the global reach of the internet comes a maze of regulations and standards, especially when it comes to web accessibility. If you’re a website owner or content creator in the United States, you might wonder how international accessibility laws affect your business. This article will walk you through the basics of these laws, help you understand which ones apply to your online business, and explain why staying compliant is not just about following the rules but also about expanding your audience and boosting your brand’s reputation.

    What Are the Different International Accessibility Laws?

    When it comes to accessibility laws, different countries have their own rules and guidelines to ensure that websites are accessible to everyone, including people with disabilities. Let’s take a look at some of the key international laws and what they cover:

    The European Accessibility Act (EAA)

    The EAA is a significant law in the European Union that came into effect in 2019. It aims to make products and services more accessible to people with disabilities. For online businesses, this means ensuring that websites, apps, and e-commerce platforms are usable by everyone. The EAA covers a broad range of industries, from banking services to e-books and online shopping. If your business operates or sells products in the EU, compliance with the EAA is a must.

    The Accessibility for Ontarians with Disabilities Act (AODA)  

    In Canada, the AODA sets out guidelines to make Ontario more accessible by 2025. It applies to both public and private sectors, requiring businesses to ensure their websites are accessible to people with disabilities. This includes providing text alternatives for images, ensuring that website navigation is straightforward, and making online forms accessible. If your online business targets customers in Ontario, following AODA guidelines is essential.

    The UK Equality Act 2010  

    The UK Equality Act is a comprehensive piece of legislation that protects people from discrimination in the workplace and wider society. For online businesses, this means ensuring that websites are accessible to everyone, regardless of their abilities. The law covers all aspects of web accessibility, including content readability, keyboard navigation, and screen reader compatibility. If your business has customers in the UK, the Equality Act’s requirements apply to you.

    The Web Content Accessibility Guidelines (WCAG)  

    While not a law, WCAG is a set of guidelines developed by the World Wide Web Consortium (W3C) that is widely used as the global standard for web accessibility. Many international laws, including those mentioned above, reference WCAG as the benchmark for accessibility. WCAG provides a clear roadmap for making web content more accessible, covering everything from text alternatives to visual content, to ensuring that your website works well with assistive technologies.

    What International Laws Apply to Your Online Business?

    Understanding which international accessibility laws apply to your online business can feel overwhelming, especially if you’re targeting customers from different parts of the world. Here’s a simple way to figure it out:

    • Identify Your Audience: Start by identifying where your customers are located. If you have a global audience, it’s important to consider the accessibility laws in each region. For example, if you sell products in the EU, the EAA will apply to your business.
    • Assess Your Operations: If your business operates in multiple countries, you’ll need to comply with the accessibility laws in each of those regions. This might include following the EAA for the EU, AODA for Ontario, and the UK Equality Act for the UK. If your business is based solely in the United States but reaches customers globally, you should still be mindful of these laws to avoid potential legal issues.
    • Check the Legal Requirements: Different countries have different thresholds for when their laws apply to foreign businesses. For instance, if your business has a significant presence in the EU, you are required to comply with the EAA. Similarly, if you provide goods or services in Ontario, Canada, the AODA will apply.

    Do These Laws Apply to Your Online Business?

    The big question for many website owners and content creators is whether these international laws actually apply to their online business. The answer depends on a few factors:

    • Business Location: If your business is based in a country with specific accessibility laws (like the EU or Canada), you’re automatically required to comply with those laws.
    • Global Reach: Even if your business is based in the United States, you might still be subject to international accessibility laws if you sell products or services to customers in other countries. For example, if you ship products to the UK or have a website that targets European customers, you need to comply with the relevant accessibility laws.
    • Legal Consequences: Non-compliance with international accessibility laws can lead to fines, legal action, and damage to your brand’s reputation. Even if you’re not legally required to follow these laws, doing so voluntarily can help you avoid these risks and demonstrate that you value inclusivity.

    The Importance of Web Compliance and Accessibility

    Web compliance and web accessibility aren’t just about avoiding legal trouble—they’re also about doing the right thing and expanding your reach. By making your website accessible, you’re ensuring that everyone, including people with disabilities, can access your content and services. This can lead to increased customer satisfaction, a larger audience, and a stronger brand reputation.

    At 216digital, we understand the complexities of navigating international accessibility laws. Our web remediation services are designed to help your business stay compliant and accessible, no matter where your customers are located. From initial audits to ongoing support, we offer a comprehensive approach to web compliance that ensures your website meets the latest standards and guidelines.

    Whether you’re just starting to explore international accessibility laws or need help bringing your website up to code, 216digital is here to guide you through the process. Our team of experts stays up-to-date with the latest regulations and guidelines, ensuring that your website is not only compliant but also user-friendly for everyone.

    Conclusion

    Navigating international accessibility laws might seem daunting, but with the right approach, it can be manageable and even beneficial for your business. By understanding the different laws, knowing which ones apply to your online business, and taking steps to ensure compliance, you can avoid legal pitfalls, expand your audience, and enhance your brand’s reputation.

    If you’re ready to take the next step in making your website accessible and compliant with international laws, 216digital is here to help. Our web remediation services are tailored to your business needs, ensuring that you meet the necessary standards while creating an inclusive online experience for all users. Don’t wait—let’s work together to make your website accessible to everyone, everywhere.
    Contact us today to schedule a complementary ADA Strategy Briefing so that you can confidently take this next step into digital accessibility.

    Greg McNeil

    August 7, 2024
    Legal Compliance
    accessibility laws, ADA Compliance, digital accessibility, International Accessibility Laws, Web Accessibility, Website Accessibility
  • Insights from WebAIM’s Screen Reader Survey #10

    Insights from WebAIM’s Screen Reader Survey #10

    In today’s digital age, ensuring that your website is accessible to everyone is more important than ever. WebAIM’s Screen Reader Survey #10 offers valuable insights into how people with disabilities use screen readers, which can help you make your website more accessible. If you’re an IT director, company owner, or anyone involved in managing a website, understanding these takeaways can help you improve your site’s digital accessibility and ensure it meets standards like Web Content Accessibility Guidelines (WCAG).

    Targeted Demographic: Who Uses Screen Readers?

    The WebAIM Screen Reader Survey #10 highlights a diverse group of people who use screen readers. These users come from various backgrounds and have different needs, but they all rely on screen readers to access content online. Knowing your audience is vital to making your website accessible. Here is a breakdown of who these users are:

    1. People with Visual Impairments: This is the largest group of screen reader users, with 76.6% of respondents being visually impaired. They might have complete blindness or low vision that prevents them from reading text on a screen. Screen readers convert text into spoken words for these individuals, allowing them to navigate and understand web content.
    2. People with Learning Disabilities: Some users with learning disabilities find screen readers helpful. They might have difficulty processing written text or need assistance with comprehension. Screen readers can help by reading text aloud and breaking it down into more manageable parts.
    3. Older Adults: As people age, they may experience vision loss or other difficulties that make screen reading challenging. Older adults may use screen readers to compensate for reduced vision or cognitive changes that affect their ability to interact with digital content.
    4. People with Physical Disabilities: Some users with physical disabilities that affect their ability to use a mouse or keyboard may rely on screen readers to navigate websites. They might use adaptive technology to interact with their devices, making screen readers an essential tool for accessing web content.

    Targeted Age: Understanding the Age Range

    The survey also reveals insights into the age range of screen reader users. While screen readers are crucial for users of all ages, certain age groups use them more frequently:

    1. Younger Users: Younger users with disabilities are increasingly tech-savvy and may use screen readers alongside other assistive technologies. They often expect modern websites to be accessible and are quick to notice when accessibility features are lacking.
    2. Middle-Aged Users: This group may include people who have acquired disabilities later in life or who are managing long-term conditions. They often need screen readers to access work-related or personal online content.
    3. Older Adults: As mentioned earlier, older adults may use screen readers due to age-related vision loss or other issues. This demographic is growing, making it essential for websites to cater to their needs.

    Understanding the age range of screen reader users can help you design your website in a way that accommodates different life stages and technological preferences.

    Disabilities and Disability Types: Types of Disabilities Addressed

    Screen readers are used by individuals with a range of disabilities. Let’s take a closer look at the types of disabilities that screen readers help address:

    1. Visual Impairments: This includes both complete blindness and low vision. Screen readers convert on-screen text into speech, making content accessible to users who cannot see it. For users with low vision, screen readers can be combined with other assistive technologies, such as screen magnifiers.
    2. Cognitive Disabilities: Users with cognitive disabilities might struggle with memory, attention, or processing information. Screen readers can assist by reading text aloud, which can make it easier for these users to understand and retain information.
    3. Motor Disabilities: Individuals with motor disabilities might have difficulty using a keyboard or mouse. Screen readers can help by allowing users to navigate websites using voice commands or other adaptive technologies.
    4. Hearing Impairments: While screen readers are primarily used by people with visual impairments, some individuals with hearing impairments might also use them. For example, screen readers can be used in conjunction with other assistive technologies to provide a complete experience for users with multiple disabilities.

    The Importance of Digital Accessibility

    Understanding these demographics and disability types underscores the importance of digital accessibility. Web accessibility ensures that your website can be used by everyone, regardless of their abilities. This is not just about compliance with standards like WCAG; it is about creating an inclusive digital environment.

    This is why digital accessibility should be a priority for your business:

    1. Legal Compliance: Many countries, including the United States, have laws that require websites to be accessible. Failing to meet these requirements can result in legal action, which can be costly and damaging to your reputation.
    2. Broader Audience: By making your website accessible, you open it up to a wider audience. This includes not only people with disabilities but also those who use assistive technologies or have temporary impairments.
    3. Better User Experience: Accessible websites often provide a better overall user experience. Features that help screen reader users can also benefit other users, such as more straightforward navigation and more readable content.
    4. Enhanced Brand Image: Companies that prioritize accessibility are seen as more inclusive and socially responsible. This can improve your brand’s image and help build a positive reputation.

    Making Your Website Accessible

    To ensure your website meets digital accessibility standards, follow these best practices:

    1. Adhere to WCAG Guidelines: WCAG is the gold standard for web accessibility. They provide specific recommendations for making web content more accessible. Familiarize yourself with these guidelines and implement them on your site.
    2. Test with Screen Readers: Regularly test your website with screen readers to identify any accessibility issues. This can help you ensure that your content is being read correctly and that users can navigate your site effectively.
    3. Seek Feedback: Get feedback from actual screen reader users. Their insights can be invaluable in identifying and addressing accessibility issues that you might not have considered.
    4. Stay Updated: Digital accessibility is an evolving field. Keep up with the latest trends and updates to ensure your website remains compliant and accessible.

    Wrapping Up

    WebAIM’s Screen Reader Survey #10 provides crucial insights into who uses screen readers and how they interact with web content. By understanding the demographics, age ranges, and disability types of screen reader users, you can make informed decisions about improving your website’s digital accessibility. Adhering to WCAG guidelines and incorporating accessibility best practices will not only help you comply with legal requirements but also enhance the user experience for everyone.

    For IT directors and company owners, prioritizing web accessibility is a smart move that benefits both your users and your business. By taking these insights to heart, you can create a more inclusive and effective online presence.

    If you’d like to talk further about your web accessibility initiative, Schedule a Complimentary ADA Strategy Briefing with the experts at 216digital. We will help you take the steps towards web accessibility on your terms by developing a strategy to integrate WCAG 2.1 compliance into your development roadmap.

    Greg McNeil

    August 6, 2024
    WCAG Compliance
    digital accessibility, screen readers, Web Accessibility, WebAIM’s Screen Reader Survey, WebAIM’s Screen Reader Survey #10, Website Accessibility
  • Why Screen Overlays Can Harm Your Website and Business

    Why Screen Overlays Can Harm Your Website and Business

    In today’s digital world, having a website that’s accessible to everyone is not just a nice-to-have; it’s essential. As a business owner, you want to ensure your website is user-friendly for all potential customers. However, when it comes to web accessibility, there’s a common misconception that screen overlays are a quick fix. Unfortunately, these overlays can create more problems than they solve. In this article, we’ll explore why screen overlays can actually hinder users with visual impairments and how they can put your business at risk for an ADA lawsuit.

    What Are Screen Overlays?

    Screen overlays are tools that can be added to a website to provide accessibility features. These overlays are designed to make a website more usable for people with disabilities by adding features like text-to-speech, color contrast adjustments, and font size changes. While the intention behind these tools is good, their effectiveness and actual impact are often questionable.

    Why Screen Overlays Can Be Problematic

    1. They Can Create More Barriers

    Screen overlays might seem like a helpful solution, but they often end up complicating things. For individuals who rely on assistive technologies such as screen readers, overlays can interfere with how these tools work. Screen readers, for instance, may not interact well with overlays, making it harder for users to navigate the site. Instead of enhancing accessibility, overlays might add another layer of complexity that can make it more difficult for disabled users to access the information they need.

    2. They Can Conflict with Existing Accessibility Features

    Many websites already incorporate accessibility features that follow the Web Content Accessibility Guidelines (WCAG). These features are carefully designed to work together to provide a seamless experience for all users. When you add a screen overlay, it can conflict with these existing features, creating inconsistencies that can confuse users. This is especially problematic for people who rely on keyboard navigation or voice commands.

    3. They May Not Address the Root Issues

    Screen overlays often tackle symptoms rather than the root causes of accessibility issues. For example, if your website has poor color contrast or inaccessible navigation, an overlay might offer temporary solutions like color adjustments. However, these adjustments might not fully resolve the underlying problems, leaving users with disabilities facing ongoing challenges. The real solution lies in making the website itself more accessible through proper design and development practices.

    Impact on Your Business: ADA Lawsuits and Legal Risks

    Increased Risk of ADA Lawsuits

    The Americans with Disabilities Act (ADA) requires businesses to make their websites accessible to people with disabilities. If a website is not accessible, it can be subject to legal action. There has been a significant increase in ADA lawsuits targeting websites. Many of these lawsuits are filed because businesses use screen overlays that fail to genuinely improve accessibility.

    Websites relying on screen overlays are often scrutinized in legal cases. Courts and advocacy groups are increasingly aware that these overlays do not always meet ADA requirements. As a result, businesses using screen overlays could find themselves in legal trouble, facing expensive lawsuits and the potential need for significant site redesigns.

    Reputational Damage

    Beyond legal risks, using screen overlays can damage your brand’s reputation. Customers who encounter accessibility issues on your website may feel excluded or undervalued, which can hurt your business’s image. In the digital age, word spreads quickly, and negative experiences can lead to unfavorable reviews and a tarnished reputation. Investing in true accessibility improvements not only helps you avoid legal trouble but also shows that you care about all of your customers.

    Lessons from Recent News

    A recent New York Times article, For Blind Internet Users, the Fix Can Be Worse Than the Flaws, highlights the growing concern around the effectiveness of AI-based accessibility tools, including screen overlays. The article reveals that while these tools are marketed as solutions, they often fall short of providing real accessibility improvements. The focus has shifted towards creating genuinely accessible websites from the ground up rather than relying on add-ons that may not address the fundamental issues.

    The article underscores a key point: businesses should focus on building websites that are inherently accessible, rather than relying on tools that might offer only partial solutions. This approach aligns better with ADA compliance and ensures that your website meets the needs of all users.

    Best Practices for True Web Accessibility

    1. Follow Web Content Accessibility Guidelines (WCAG)

    The best way to ensure your website is accessible is to follow WCAG. These guidelines provide a comprehensive framework for making web content accessible to people with disabilities. They cover areas such as text alternatives for images, keyboard accessibility, and clear navigation. By adhering to these guidelines, you create a website that is genuinely accessible to all users.

    2. Conduct Regular Accessibility Audits

    Regular accessibility audits can help identify and address potential issues before they become major problems. These audits involve evaluating your website’s design and functionality to ensure it meets accessibility standards. Professional audits can provide valuable insights and recommendations for improvements, and working with accessibility specialists like 216digital can give insight on the ADA requirements to avoid potential legal issues.

    3. Invest in Inclusive Design from the Start

    Incorporating accessibility into your website’s design from the beginning is the most effective approach. This involves considering the needs of users with disabilities during the design and development phases. By prioritizing accessibility from the start, you create a more inclusive experience for all users and reduce the risk of legal challenges.

    Stay Web Accessible with 216digital

    Screen overlays might seem like a convenient solution for improving web accessibility, but they often fall short of providing meaningful benefits. Instead, they can create additional barriers for users with disabilities and increase your risk of facing an ADA lawsuit. To ensure your website is genuinely accessible, focus on following established guidelines, conducting regular audits, and investing in inclusive design from the start.

    By taking these steps, you will demonstrate your commitment to providing an inclusive and user-friendly experience for all visitors. In the long run, this approach will help you avoid legal troubles, protect your reputation, and create a better online environment for everyone.

    Ready to get started? At 216digital, our expert team can assist you in developing a strategy to make this journey of WCAG 2.1 compliance as smooth as possible. Contact us today to schedule a complementary ADA Strategy Briefing so that you can confidently take this next step into digital accessibility.

    Greg McNeil

    August 5, 2024
    Legal Compliance
    ADA non-compliance, Overlay, Overlay widgets, screen overlays, Web Accessibility, Website Accessibility
  • Why Web Accessible Fonts Matter for Your Website

    Why Web Accessible Fonts Matter for Your Website

    Design, page layout, and navigation all play a big role in making a website accessible. But the smaller details—like font—are just as important. Designing accessible content isn’t just about picking an easy-to-read font. Even with accessible fonts, people with low vision, cognitive, language, and learning disabilities might still have trouble reading due to factors like font spacing, size, and contrast —to name a few.

    Let’s go over what makes a font accessible and how you can choose the right one for your website.

    WCAG and Accessible Fonts

    Websites are considered ADA-compliant when they follow the Web Content Accessibility Guidelines (WCAG). These guidelines make web content more accessible for people with disabilities. Fonts play a big role in this—they need to be clear, readable, and usable by everyone, including those with visual impairments or cognitive disabilities.

    WCAG includes many sections that focus on content visibility and design, helping website owners and designers pick fonts that are accessible. Here are the key WCAG sections that relate to fonts:

    • Presenting Web Content in Different Ways: Fonts should be easy to read when resized or presented with different styles or spacing.
    • Making Web Content Easy to See or Hear: Consider a font’s family, size, spacing, and color to make sure the content is easy to see.

    We’ll dive deeper into these principles and explain how they relate to specific font styles and families.

    The Importance of Using Accessible Fonts

    Using accessible fonts on your website is really important for people with disabilities, making sure they can easily read your content. But it’s not just for them—everyone benefits from easy-to-read fonts. Many people skim through text rather than reading every word, especially if they’re distracted, stressed, or juggling multiple tasks. That’s why a clear, easy-to-read font can be a big help.

    Plus, accessible fonts can actually boost your site’s search engine ranking. How readable your text is plays a big role in how search engines like Google rank your website. Sites that are easy to read often get a higher ranking.

    For more details on how accessibility and SEO go hand in hand, check out our guide on SEO and web accessibility.

    So, What Makes a Font Accessible?

    Choosing the right font isn’t one-size-fits-all, but some key things like size and color really do matter. Here are a few WCAG guidelines to help you pick fonts that meet ADA requirements.

    Spacing

    Spacing is a big deal when it comes to making sure your website is accessible. Good spacing helps keep your letters, words, and lines clear and easy to read without overlapping.

    According to WCAG’s Success Criterion 1.4.12, you should also think about how text can be adjusted. Some people with disabilities or those using assistive technology might need to change text size or spacing to make reading easier. For instance, individuals with dyslexia might find that increased spacing between letters and lines helps them read better. It’s important that when users adjust text in their browsers, the words don’t disappear or overlap.

    Use Sufficient Text Spacing

    To make text readable, here’s what you should keep in mind for spacing:

    • Line Height: Make it at least 1.5 times the font size.
    • Paragraph Spacing: Set it to at least 2 times the font size.
    • Letter Spacing: Add at least 0.12 times the font size.
    • Word Spacing: Ensure it’s at least 0.16 times the font size.

    To figure out the best spacing for your font, use the Google Fonts Type Tester. It’s a handy tool that helps you see how different fonts look with various spacings so you can pick what works best for your project.

    Color Contrast

    You might think that black text on a white background is easy to read, but it’s not always that simple. Just like text with too little contrast can blend into the background, text with too much contrast can strain your eyes and cause visual fatigue.

    For instance, compare these two color combos:

    • Light gray text on a white background (low contrast, hard to read).
    • Black text on a white background (high contrast, easy to read).

    Whenever possible, go for the second option to make your text easier to read.

    WCAG offers tips on making your text readable for everyone, including those with vision impairments. They recommend using a contrast ratio of at least 4.5:1 for regular text and 3:1 for larger text.  If you want to meet WCAG 2.1 Level AAA, which is the highest level of accessibility, you’ll need a contrast ratio of 7:1 between your text and background.

    And remember, don’t rely on color alone to convey important information—always use other ways to ensure your content is accessible to everyone.

    Size

    WCAG does not have a specific minimum font size, but they do suggest that your text should be resizable up to 200% without losing content or functionality. This means your text should still be readable, and your layout should still work when someone zooms in. For instance, if your website text is 16px, users should be able to resize it to 32px without breaking the page layout.

    This is especially important for people with visual impairments who may need to enlarge text to read it comfortably.

    Text with Graphics

    Some web designers use text within images instead of regular text blocks, but this can be a problem for accessibility. Regular text can be easily adjusted in size, spacing, and color to keep it readable. On the other hand, text in images doesn’t adapt well. It can get pixelated and hard to read when you zoom in, which is a big issue for people with visual disabilities.

    According to WCAG 1.4.5, you should be using text instead of images of text whenever possible. For example, instead of putting text on a banner image, create a text element directly on your website. This way, screen readers can read the text, and users can adjust its size as needed.

    How to Choose an Accessible Font Family

    If you want to make your text easier to read, here are some tips to help with accessibility:

    • Pick Simple and Clear Fonts: Use fonts that are easy to read and familiar. Steer clear of fancy scripts or handwriting styles.
    • Avoid Confusing Characters: Choose fonts where letters and numbers are distinct. You don’t want “O” and “0” or “l” and “I” to look too similar.
    • Limit Font Variations: Stick to one, two, or at most three different fonts. Too many variations can be overwhelming.
    • Consider Spacing: Make sure there’s plenty of space around your text. Avoid making text too close together or overlapping.
    • Check Color Contrast: Use tools like the WCAG Contrast Checker to verify that your text color stands out well against the background. Good contrast helps make reading easier.
    • Avoid Tiny Text and Crowded Blocks: Don’t use very small font sizes or cram too much text into one space. It can be hard to read if the text is too small or packed too closely.

    Examples of Accessible Fonts

    Choosing the right font for your website and other digital projects can make a big difference. While there are many unique fonts out there, the most familiar ones are popular for good reasons. They are often the easiest to read and recognize.

    Here are a few fonts known for their accessibility:

    • Arial: This font is easy to read because it has wide letter spacing, clear distinctions between similar letters, and a high x-height (the height of lowercase letters). Arial works well with assistive technologies and screen magnifiers.
    • Verdana: Like Arial, Verdana is designed for readability. It has a large x-height, bold outlines, and wide spacing between characters, making it clear and accessible for both people and assistive tech.
    • Helvetica: Known for its bold outlines and generous character spacing, Helvetica is another great choice for accessibility. Its design helps people with visual impairments read more easily and is compatible with various assistive technologies.
    • Times New Roman: This classic font is widely used because of its simple and clear design. It’s easy to read and understand, making it a reliable choice for many types of content.
    • Tahoma: Tahoma is similar to Times New Roman but with a modern twist. Its clean design and good character spacing make it quick and easy to read.

    Remember, there’s no one-size-fits-all answer when it comes to the most accessible font. It’s important to consider the specific needs of your audience when choosing a font.

    Key Takeaways

    Whether you’re designing infographics, videos, slideshows, or blog posts, choosing an accessible font is a simple yet powerful way to make your content more accessible. By following WCAG guidelines and selecting fonts that prioritize readability and legibility, you can create a more inclusive and user-friendly experience for all visitors. Remember, accessibility benefits everyone, and taking these steps can make a significant difference.

    So, next time you’re designing a website or creating digital content, keep these tips in mind. Your audience will thank you, and you’ll be contributing to a more accessible and inclusive web.

    Happy designing!

    Greg McNeil

    August 1, 2024
    How-to Guides
    Accessible Design, accessible fonts, Fonts, Web Accessibility, Web Accessible Design, Website Accessibility
  • Screen Readers 101: Making Your Site Accessible

    Screen Readers 101: Making Your Site Accessible

    In today’s digital age, making your website accessible to everyone is more important than ever. One critical aspect of digital accessibility is ensuring that your site is compatible with screen readers. But what exactly are screen readers, and why is it so important to make sure your website works well with them? In this blog post, we’ll dive into what screen readers are, who uses them, how they browse the Internet, and how you can test your website to ensure it’s screen reader-friendly.

    What are Screen Readers and Who Uses Them?

    Let’s start with the basics. A screen reader is a piece of software that reads aloud the text displayed on a computer or mobile device screen. It’s a vital tool for people who are blind or have severe visual impairments. However, screen readers are also used by individuals with other disabilities, such as those with learning disabilities or certain cognitive impairments, who may find it easier to listen to content rather than read it.

    So, who exactly uses screen readers? The answer is billions of people around the world. In the United States alone, there are an estimated 12 million people over 40 with a visual disability. For these individuals, screen readers are essential for accessing the Internet, working, and communicating. Without screen readers, many websites would be entirely inaccessible to them.

    How Do Screen Reader Users Browse the Internet?

    Browsing the Internet with a screen reader is a completely different experience than browsing with sight. For starters, screen reader users don’t navigate web pages visually—they rely on audio cues and keyboard commands to get around.

    Here’s a simplified version of how it works:

    1. Screen Reader Starts Reading: When a screen reader user opens a webpage, the screen reader begins reading the content from top to bottom. It reads out the text, describes images (if alt text is provided), and announces the presence of links, buttons, and other interactive elements.
    2. Keyboard Navigation: Instead of using a mouse, screen reader users navigate through the website using keyboard commands. They might use the Tab key to move between links, headings, and form fields, or shortcuts to jump to specific sections of the page, such as the main content or a list of links.
    3. Listening for Context: Screen reader users often listen to the content at a much faster speed than normal. They also rely heavily on headings, landmarks, and other structural elements to understand the layout and flow of the page. For example, a user might jump from heading to heading to quickly scan the page and find the information they need.
    4. Interacting with Elements: When a user encounters a form field, button, or link, the screen reader announces what it is and sometimes gives instructions on how to interact with it. For example, if there’s a “Submit” button, the screen reader might say, “Button: Submit. Press Enter to activate.”

    For screen reader users, a well-structured, accessible website is key to having a smooth and efficient browsing experience. But if a website is not properly optimized for screen readers, it can become frustrating, confusing, or even impossible to use.

    Why is Screen Reader Testing Important?

    Now that you have a basic understanding of what screen readers are and how they’re used, let’s talk about why testing your website for screen reader compatibility is so important.

    Ensuring Digital Accessibility

    First and foremost, screen reader testing is crucial for ensuring digital accessibility. As a website owner, developer, or content creator, it’s your responsibility to make sure that your website is accessible to everyone, including people with disabilities. Screen reader testing helps you identify and fix issues that could prevent people who rely on these tools from accessing your content.

    Complying with Legal Requirements

    In the United States, websites are required by law to be accessible to people with disabilities. The Americans with Disabilities Act (ADA) Title II and Section 508 of the Rehabilitation Act are two key laws that apply to web accessibility. If your website is not accessible, you could be at risk of legal action, which could result in costly fines and damage to your reputation. By performing screen reader testing, you can ensure that your website complies with these laws.

    Improving User Experience

    Accessibility isn’t just about legal compliance—it’s also about providing a better user experience for everyone. When your website is accessible to screen reader users, it’s also likely to be more user-friendly for other visitors. For example, clear headings, logical page structure, and well-labeled buttons benefit all users, not just those with disabilities.

    Reaching a Wider Audience

    By making your website accessible to screen reader users, you’re opening it up to a wider audience. This can lead to more traffic, better SEO, and ultimately, more success for your business. Accessibility should be seen as an investment in your website’s future, not just a legal obligation.

    What Are the Different Approaches to Accessibility Testing?

    There are several different approaches to accessibility testing, each with its own advantages and disadvantages. To ensure that your website is fully accessible, it’s important to use a combination of these methods.

    Automated Testing

    Automated testing tools can scan your website for common accessibility issues, such as missing alt text, insufficient color contrast, and incorrect HTML structure. These tools are fast and can cover a lot of ground in a short amount of time. However, they can’t catch every issue—especially those related to screen reader compatibility.

    Some popular automated accessibility testing tools include:

    • WAVE: A web accessibility evaluation tool that highlights accessibility issues directly on your webpage.
    • Lighthouse: A tool built into Chrome that can audit your website for performance, SEO, and accessibility issues.

    While automated testing is a great starting point, it should never be the only method you use. Automated testing covers only 30-40% of accessibility guidelines and can miss more subtle or complex problems that require human judgment.

    Manual Testing

    Manual testing involves a human tester navigating your website and checking for accessibility issues. This approach is essential for catching issues that automated tools might miss, such as how well your website works with a screen reader. Manual testing can be more time-consuming and requires a deeper understanding of web accessibility, but it provides a more accurate picture of your website’s accessibility.

    During manual testing, you should:

    • Check Keyboard Navigation: Ensure that all interactive elements, such as links, buttons, and form fields, can be accessed and activated using only the keyboard.
    • Test with a Screen Reader: Use a screen reader to navigate your website and listen to how the content is announced. Pay attention to whether the screen reader correctly identifies headings, lists, buttons, and other elements.

    User Testing

    User testing involves real users with disabilities testing your website and providing feedback on their experience. This is the most effective way to identify and fix accessibility issues, as it provides insight into how your website works in the real world.

    To conduct user testing:

    • Recruit Testers: Find users who rely on screen readers and other assistive technologies to test your website. You can reach out to local organizations, online communities, or professional networks to find willing participants.
    • Observe and Take Notes: Watch how the testers interact with your website and take note of any issues they encounter. Pay attention to their feedback and use it to make improvements.
    • Iterate and Improve: After making changes based on user feedback, test again to ensure that the issues have been resolved.

    User testing can be more expensive and time-consuming than other methods, but it provides the most valuable insights.

    Not sure what form of accessibility testing is right for you? Check out our article, Choosing the Right Accessibility Audit for Your Goals, for more information.

    How to Perform Screen Reader Testing

    Screen reader testing is a crucial part of manual and user testing. Here’s a step-by-step guide to performing screen reader testing on your website.

    Choose Your Screen Readers

    There are several different screen readers available, each with its own unique features and quirks. The most commonly used screen readers in the United States are:

    • NVDA (NonVisual Desktop Access): A free and open-source screen reader for Windows.
    • JAWS (Job Access With Speech): A popular screen reader for Windows, often used in workplaces.
    • VoiceOver: The built-in screen reader for MacOS and iOS devices.
    • TalkBack: The built-in screen reader for Android devices.

    To ensure that your website is accessible to the widest audience possible, it’s important to test with more than one screen reader.

    Familiarize Yourself with Screen Reader Commands

    Screen readers are controlled through a series of keyboard commands. Before you start testing, take some time to familiarize yourself with the basic commands for the screen reader you’re using. Most screen readers have a “practice mode” where you can learn and try out different commands.

    For example, in NVDA, you can press Ctrl + Alt + N to start the screen reader, use the Tab key to move through links and buttons, and press H to jump between headings.

    Navigate Your Website

    Start by opening your website with the screen reader turned on. Listen to how the screen reader announces the content, and use keyboard commands to navigate through the site. Pay attention to the following:

    • Headings: Are they announced correctly? Do they provide a clear structure for the page?
    • Links and Buttons: Are they labeled correctly? Do they make sense out of context?
    • Forms: Are the form fields and labels announced clearly? Is it easy to fill out the form using only the keyboard?

    Identify and Fix Issues

    As you navigate your website, take note of any issues you encounter. For example, if the screen reader doesn’t announce a button’s label, it may be missing an aria-label attribute. If a heading is skipped, it might be due to incorrect HTML markup.

    Once you’ve identified the issues, go back and fix them in your website’s code. Then, test again to ensure that the problem has been resolved.

    Test on Different Devices

    Screen reader behavior can vary depending on the device and browser being used. After testing on your primary device, try testing on different devices and browsers to ensure a consistent experience for all users.

    Conclusion

    In today’s world, making your website accessible to everyone isn’t just a nice-to-have—it’s a must-do. Ensuring your site works smoothly with screen readers is a big part of that. By taking the time to test and optimize your website for screen readers, you’re not only complying with legal requirements but also creating a better experience for all users. Plus, you’re opening the doors to a wider audience, which is always good for business.

    If you’re ready to take the next step in making your website truly accessible, why not schedule a complimentary ADA Strategy Briefing with 216digital? We’re here to help you navigate the ins and outs of digital accessibility and ensure your site is welcoming to everyone. Let’s make the web a better place, one website at a time.

    Greg McNeil

    July 31, 2024
    WCAG Compliance
    assistive technology, digital accessibility, screen readers, Web Accessibility, web development, Website Accessibility
  • Why Use an Outside Firm for Accessibility Remediation

    Why Use an Outside Firm for Accessibility Remediation

    In the digital age, web accessibility is more than just a compliance checkbox—it’s a commitment to inclusivity and a critical aspect of your website’s user experience. However, ensuring your website is accessible can be complex and time-consuming, requiring specialized knowledge and skills. This is where an outside firm for accessibility remediation becomes invaluable. Let’s explore why partnering with an experienced firm like 216digital can be a game-changer for your business.

    Expertise and Knowledge

    Accessibility remediation is not a one-size-fits-all solution. It demands a deep understanding of the Web Content Accessibility Guidelines (WCAG), the Americans with Disabilities Act (ADA), and other relevant standards and regulations. An outside firm brings a wealth of expertise to the table, ensuring that every aspect of your website meets the required accessibility standards.

    Professionals in accessibility firms stay current with the latest updates and changes in guidelines and regulations. This continuous learning is crucial because web accessibility is an evolving field. For instance, WCAG 2.1 introduced new criteria that were not present in WCAG 2.0. Keeping up with these changes requires a dedicated team that is always on top of industry developments.

    Comprehensive Testing

    Effective accessibility remediation goes beyond automated tools. While these tools are useful for identifying obvious issues, they often miss more nuanced problems that can significantly impact users with disabilities. An outside firm utilizes a combination of automated tools and manual testing to ensure thorough coverage.

    Manual testing is essential for evaluating how real users with disabilities interact with your website. This includes testing with screen readers, keyboard navigation, and other assistive technologies. Experienced accessibility professionals can identify and fix issues that automated tools might overlook, ensuring a truly accessible user experience.

    Making Judgment Calls

    Accessibility is not always black and white. There are situations where judgment calls are necessary to balance design, functionality, and accessibility. Professionals with experience in accessibility remediation can make informed decisions about how to address complex issues.

    For example, consider a data table that is essential for conveying information but difficult to navigate with a screen reader. An expert can determine the best approach to make the table accessible without compromising its functionality or usability. These judgment calls require a deep understanding of both accessibility principles and user experience design.

    Up-to-date with Current Guidelines and Regulations

    Web accessibility guidelines and regulations are constantly evolving. An outside firm specializing in accessibility remediation ensures that your website is not only compliant with current standards but also prepared for future changes.

    For instance, the European Accessibility Act (EAA) mandates that websites and mobile applications of certain businesses must be accessible by 2025. Staying ahead of such regulations can save your business from potential legal issues and ensure a smoother transition to compliance.

    Efficiency and Focus

    Partnering with an outside firm allows your internal team to focus on core business activities. Accessibility remediation can be a time-consuming process, especially for teams that lack specialized knowledge. By outsourcing this task, you can ensure it is handled efficiently and effectively without diverting your team’s attention from other important projects.

    Considering 216digital as a Partner

    When choosing an outside firm for accessibility remediation, it’s crucial to select a partner with a proven track record of success. 216digital stands out as an excellent choice for several reasons:

    • Proven Expertise: With years of experience in web accessibility, 216digital has a deep understanding of the challenges and solutions involved in making websites accessible.
    • Comprehensive Services: We offer a full range of services, from initial audits to ongoing maintenance, ensuring your website remains accessible over time.
    • Client-Centric Approach: Working closely with our clients, we understand their unique needs and provide tailored solutions that meet both accessibility standards and business goals.
    • Up-to-date Knowledge: 216digital stays current with the latest accessibility guidelines and regulations, ensuring your website is compliant now and in the future.

    Wrapping Up

    Web accessibility is essential for creating an inclusive online environment and avoiding potential legal pitfalls. While it might be tempting to handle accessibility remediation in-house, the benefits of partnering with an outside firm like 216digital are clear. Our expertise, comprehensive testing, ability to make informed judgment calls and up-to-date knowledge of current guidelines and regulations can transform your website into an accessible and user-friendly platform.

    Investing in accessibility is not just about compliance; it’s about demonstrating a commitment to all your users and enhancing the overall user experience. By choosing an experienced partner for accessibility remediation, you can ensure your website meets the highest standards of accessibility and remains a valuable asset for all visitors.

    Ready to get started? Contact us today to schedule a complementary ADA Strategy Briefing so that you can confidently take this next step into digital accessibility.

    Greg McNeil

    July 30, 2024
    Testing & Remediation
    Accessibility, Accessibility Remediation, Web Accessibility Remediation, Web Accessibility Solution, Website Accessibility, Website Accessibility Tools
  • Unlocking the Power of Web Accessibility: Boost Your ROI

    Unlocking the Power of Web Accessibility: Boost Your ROI

    Hey there, website owners and content creators! Let’s talk about something that’s important for your website but often gets overlooked: web accessibility. You might wonder why you should care about it or what’s in it for you. Well, we’re here to tell you that making your website accessible is not just a nice thing to do—it’s also a smart business move with great return on investment (ROI).

    The Benefits of Web Accessibility

    First things first, what is web accessibility? Simply put, it means making your website usable for everyone, including people with disabilities. This can involve adding captions to videos for the hearing impaired, ensuring your site can be navigated with a keyboard for those who can’t use a mouse, and much more.

    Here are some fantastic benefits of web accessibility:

    1. Reach a Larger Audience: Around 16% of the world’s population has some form of disability. In the United States, that’s millions of potential visitors. By making your website accessible, you open the door to a whole new audience.
    2. Improved SEO: Search engines love accessible websites. Features that make your site easier for people to use, like alt text for images and clear headings, also help search engines understand and rank your content better.
    3. Better User Experience: An accessible website is easier for everyone to use, not just people with disabilities. Clear navigation, readable text, and fast load times make for a smoother, more enjoyable experience.
    4. Legal Compliance: In the US, there are laws and regulations like the Americans with Disabilities Act (ADA) that require websites to be accessible. Avoiding legal trouble is always a good idea!
    5. Positive Brand Image: Showing that you care about all your users can boost your brand’s reputation. People appreciate companies that are inclusive and socially responsible.

    Calculating Your ROI on Web Accessibility

    So, how do you figure out if investing in web accessibility is worth it? Let’s break it down:

    1. Determine Your Costs: Start by figuring out how much you’ll spend on making your website accessible. This can include hiring an accessibility expert, buying software tools, and training your team. Let’s say you spend $10,000 on these improvements.
    2. Estimate Your Returns: Next, think about the benefits you’ll gain. These might include increased traffic from people with disabilities, better SEO rankings leading to more organic traffic, and avoiding legal fines. If these changes bring in an additional $20,000 in revenue, your return is $20,000.
    3. Calculate Your ROI: The formula for ROI is (Returns – Costs) / Costs * 100. In our example, it’s ($20,000 – $10,000) / $10,000 * 100, which equals 100%. That’s a 100% return on your investment!

    Remember, these numbers are just examples. Your actual costs and returns will vary, but the key idea is that investing in web accessibility can bring in more money than you spend.

    Being Proactive Pays Off

    Now, let’s talk about why being proactive with web accessibility offers an incredible ROI.

    1. Stay Ahead of the Curve: Many businesses wait until they face a legal challenge or public backlash to make their websites accessible. By being proactive, you can avoid these issues and stay ahead of your competition.
    2. Long-Term Savings: Fixing accessibility issues early is often cheaper than doing a major overhaul later. Think of it like maintaining your car. Regular maintenance is less costly than a major repair down the road.
    3. Continuous Improvement: When you make accessibility a priority, you’re always improving your site. This keeps it up-to-date and user-friendly, which means visitors are more likely to stick around and come back.
    4. Enhanced Customer Loyalty: When users know they can rely on your website to be accessible, they’re more likely to become repeat visitors and loyal customers. This can lead to increased sales and a stronger, more loyal customer base.

    Steps to Get Started with Web Accessibility

    Feeling convinced? Great! Here are some steps to help you get started:

    1. Conduct an Accessibility Audit: Start by checking how accessible your current website is. There are tools and experts who can help with this.
    2. Set Clear Goals: Decide what you want to achieve with your accessibility improvements. This could be a certain level of compliance, better user experience, or higher SEO rankings.
    3. Make a Plan: Outline the steps you need to take to reach your goals. This might include updating your website’s code, adding accessibility features, and training your team.
    4. Implement Changes: Start making the necessary changes. It’s okay to start small and make improvements gradually.
    5. Test and Iterate: Regularly test your website to ensure it remains accessible. Make adjustments as needed to keep up with new standards and technologies.

    Web Accessibility:A Win-Win Investment

    Investing in web accessibility is a win-win for everyone. It not only helps people with disabilities but also enhances your website’s performance and elevates your brand’s image. The return on investment can be incredibly rewarding. By prioritizing accessibility, you’re positioning your website for long-term success.

    Ready to take the next step? Schedule a complimentary ADA strategy briefing  with 216digital today. Let’s work together to make your website accessible and ensure that your investment pays off!

    Greg McNeil

    July 29, 2024
    The Benefits of Web Accessibility
    Benefits of Web Accessibility, ROI, Web Accessibility, Website Accessibility
  • How Long Does It Take to Make Your Website Accessible?

    How Long Does It Take to Make Your Website Accessible?

    In today’s digital age, having an accessible website is not just a nice-to-have—it’s essential. Whether you’re running a small business or managing a large enterprise, ensuring your website is accessible to everyone, including those with visual impairments, is crucial. But just how long does it take to make your website accessible, and what steps should you take? Let’s dive into the process and explore the differences between various approaches to web accessibility.

    The Journey to Web Accessibility: A Long Road?

    Making a website fully accessible often seems like a daunting and lengthy process. You might have heard about the Web Content Accessibility Guidelines (WCAG) 2.1 AA standards, which provide a comprehensive framework for web accessibility. These guidelines cover a wide range of accessibility features and can seem overwhelming to tackle all at once.

    What is WCAG 2.1 AA?

    WCAG 2.1 AA is a set of guidelines created by the World Wide Web Consortium (W3C) to ensure that websites are accessible to people with disabilities. These standards include recommendations for making content perceivable, operable, understandable, and robust. To be WCAG 2.1 AA compliant, a website must meet specific criteria in these areas.

    The process of making your site fully conformant can be complex. It involves:

    1. Auditing Your Site: This means reviewing your website to identify all accessibility issues.
    2. Fixing Issues: After identifying problems, developers need to resolve them, which can involve code changes, redesigns, and adjustments to content.
    3. Testing: Ensuring that the fixes are working as intended and that the website remains functional and user-friendly.
    4. Ongoing Maintenance: Accessibility is not a one-time fix; continuous updates and audits are necessary to keep up with new content and technologies.

    Depending on the size and complexity of your website, this comprehensive process could take several months. It’s a detailed approach aimed at achieving full compliance, but it may not be the most efficient route for every business.

    The Focused Approach: Quick Fixes for High-Risk Issues

    Not every website needs to go through a full WCAG 2.1 AA conformance process right away. For many businesses, focusing on specific, high-risk accessibility issues can provide significant benefits with a much shorter timeline.

    High-Risk Accessibility Issues

    Certain accessibility problems are more likely to lead to legal action or complaints. By addressing these critical issues first, you can reduce the risk of Americans with Disabilities Act (ADA) lawsuits and significantly improve the user experience for those with visual impairments. Companies like 216digital offer a focused approach to accessibility, where they tackle these high-risk areas in a matter of days—often within a week.

    Benefits of a Focused Approach

    1. Speed: You can quickly address the most critical issues, reducing your legal risks and improving accessibility in a short timeframe.
    2. Cost-Effective: Targeting specific issues can be less expensive than a full overhaul, especially if you’re on a tight budget.
    3. Immediate Impact: High-impact fixes can make a noticeable difference in user experience right away.

    For many businesses, starting with a focused approach provides a practical solution and a strong foundation for further accessibility improvements over time.

    Consulting Firms: Audit Reports vs. In-House Fixes

    When choosing a firm to help with web accessibility, you’ll often encounter two types of services:

    1. Audit-Only Firms: These companies provide a detailed report of accessibility issues but do not fix them. The responsibility for implementing changes falls on your shoulders.
    2. Full-Service Firms: These firms, like 216digital, not only identify accessibility issues but also handle the fixes in-house.

    Audit-Only Firms

    Audit-only firms give you a comprehensive overview of what’s wrong with your website but leave the fixing to you. This approach has some downsides:

    • Implementation Delays: Without a dedicated team to make changes, it can take time to address the issues yourself or through another developer.
    • Additional Costs: You’ll likely need to hire another service to implement the changes, which can lead to increased costs and extended timelines.
    • Unclear Prioritization: The report might highlight many issues without prioritizing them, making it harder to know where to start.

    Full-Service Firms

    On the other hand, full-service firms provide a more integrated solution:

    • End-to-End Service: They handle both the audit and the fixes, streamlining the process and ensuring that accessibility issues are resolved efficiently.
    • Faster Turnaround: With an in-house team managing everything, changes are made more quickly, often within a week or two.
    • Expertise: These firms have specialized knowledge and experience, which can lead to higher quality and more effective fixes.

    Choosing a full-service firm like 216digital can save you time, reduce stress, and provide peace of mind knowing that your accessibility needs are being handled by experts.

    The Realities of Web Accessibility

    Making your website accessible is not just about compliance; it’s about creating a better experience for all users. Here’s why investing in web accessibility is worthwhile:

    1. Legal Protection: By addressing key accessibility issues, you minimize the risk of legal action related to ADA compliance.
    2. Wider Audience: Accessible websites reach a broader audience, including individuals with disabilities who might otherwise be excluded.
    3. Improved User Experience: Many accessibility features, such as clear navigation and text alternatives, also benefit users without disabilities.

    A Practical Timeline

    To sum up, if you’re looking to address high-risk accessibility issues quickly, focusing on these areas can be done in as little as a week with the right team. For a full WCAG 2.1 AA conformance, the process is more involved and can take several months. Choosing between an audit-only firm and a full-service firm can significantly impact your timeline and overall experience.

    If you’re concerned about web accessibility for your website and want to get started quickly, consider working with a firm like 216digital. Our expertise and focused approach can help you address critical issues fast, giving you a solid start toward a more accessible website. Contact us today to schedule a complementary ADA Strategy Briefing so that you can confidently take this next step into digital accessibility.

    Remember, web accessibility is an ongoing journey, not a one-time project. Investing in accessibility is investing in a better, more inclusive web experience for everyone.

    By understanding the different approaches to web accessibility and the timelines involved, you can make informed decisions that align with your business needs and goals. Whether you opt for a focused fix or a full WCAG 2.1 AA compliance, taking steps toward a more accessible website will benefit both your users and your business.

    Greg McNeil

    July 26, 2024
    Testing & Remediation
    Accessibility, Accessibility Remediation, ADA Compliance, digital accessibility, Web Accessibility Remediation, Website Accessibility
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