The Benefits of Web Accessibility Archives- Page 4 of 4/Category

Web Accessibility and Search Engine Optimization: a Powerful Combination
On-page search engine optimization (SEO) and web accessibility are two crucial components of a successful website. But what many people don’t realize is that web accessibility and SEO have a lot more in common than you might think. Both aim to make websites more usable and understandable, whether for human users or search engines. By making your web pages accessible to everyone, you’re also boosting your chances of being found on search engines. Below, we will examine how web accessibility and SEO work hand in hand when it comes to:
1. Meaningful Page Titles

A page title is a short, concise name of a web page. It appears in the HTML code as a <title> tag and is usually visible at the top of the user’s browser bar. Page titles help improve web accessibility and SEO by determining the content of a page.

How Do Meaningful Page Titles Help Web Accessibility?

Web accessibility requires page titles that provide a brief and accurate description of the page’s content. For example, Success Criterion 2.4.2 of the Web Content Accessibility Guidelines (WCAG) 2.1 says that users should be able to quickly understand the page’s purpose without reading the content.

The title tag should be concise and should be at most 60 characters. Short and snappy page titles provide a better user experience, especially for users with a screen reader that hear content. The title should also be unique to each page on a website, and it should be relevant to the content. Good page titles help users identify content quickly and reliably.

How Does a Meaningful Title Tag Help SEO?

A page’s <title> tag is a clickable link displayed on a search engine’s results page. The information gathered from a page’s title determines its relevance to a user’s search query and placement within their search results. After all, web accessibility and SEO are about getting relevant content to users.

For example, suppose you were to use the search query “web accessibility” and “SEO.” In that case, the results will include titles with the exact terms included. If your <title> matches the content of your page, it is more likely to be found in search engine results and keep users engaged.

2. Headings

Headings, or <h> tags, give structure and hierarchy to the content on a web page. They appear more prominent than other text through font size or weight, making scanning and navigating the page more accessible for users.

How Do Headings Help Web Accessibility?

UHeadings help users navigate and understand the content quickly. They are typically formatted using HTML code, ranging from the main title, <h1>, to <h6> subheadings within the content. Each heading level serves a specific purpose in organizing the content. According to the Web Content Accessibility Guidelines (WCAG) Success Criterion 1.3.1, it is essential to use headings in a logical and sequential order. Starting with the <h1> heading and using subsequent headings in order, like so:
- <h1>Main heading</h1>
- <h2>Section heading</h2>
- <h3>Subsection heading</h3>
- <h4>Sub-subsection heading</h4>
By formatting the heading correctly, individuals with disabilities can navigate content logically and meaningfully.

How Do Headings Help SEO?

In addition to accessibility, headings are also critical for SEO, as they help search engines understand the content of a page. Search engines use headers to determine the relevance to a person’s search based on the keywords used and the significance of the content to their search.

3. Lists

As you know, lists containing text, images, and multimedia content can be ordered or random. However, using lists on a website can make the content more organized and scannable, helping to improve the user’s experience. But what you might not realize is that for the benefits of web accessibility and SEO.

How Do Lists Help Web Accessibility?

Lists can be a valuable tool for web accessibility because they help users navigate content logically and efficiently. For example, sight users will recognize lists with indentations or icons such as bullets or numbers. However, lists must be appropriately marked up within the website’s code to stand out from other content.

List markups define a group of related items or information presented in a particular order. For instance, <ul> is used for unorganized lists, <ol> for ordered lists, and <dl> for definition lists. By defining and using list markups correctly, your website will meet several WCAG success criteria, including:
- Success Criterion 1.3.1: Information and Relationships – Lists help to organize information and create relationships between related items.
- Success Criterion 2.4.3: Focus Order – Lists help to create a logical reading order, which is essential for users who rely on keyboard navigation.
How Do Lists Help SEO?

Search engines crawl a website’s content using complex algorithms to determine the relevancy and quality of a user’s query. Using lists can highlight the content’s critical points and make it easier for the algorithm to identify them.

Moreover, lists can help users navigate content logically and efficiently, improving the user’s experience. When users have a positive experience on a website, they are more likely to stay longer, share the content, and come back. This can significantly increase the overall traffic and engagement on the website, improving its ranking on SERPs.

4. Descriptive links

Interlinking content is an integral part of our customer journey. Being descriptive in the text you use to link to a new page is helpful for the user’s experience. It’s also beneficial for web accessibility and SEO.

How Do Descriptive Links Help Web Accessibility?

Descriptive links are hyperlinks that help users understand the link’s destination or purpose before they click. Rather than using vague or generic terms like “click here” or “read more,” descriptive links provide context for users and search engines. A screen reader user might navigate through all the links on a page to find where they want to go. Being descriptive helps them find what they’re looking for more easily.

Descriptive links also help meet essential web accessibility guidelines. For instance, WCAG 2.4.4 requires a descriptive title to provide the link’s destination context. Additionally, WCAG 2.4.9 states a process or technique should be available to identify each link’s purpose from the link text alone.

How Do Descriptive Links Help SEO?

Descriptive text, or anchor text, as SEO professionals call it, helps search engines understand the content and purpose of a link. However, when links use generic or vague text, search engines cannot accurately categorize the page and rank it appropriately in search results.

Using descriptive links that include keywords related to the page’s content can help search engines understand the purpose and context of their pages—as a result, leading to higher search rankings and visibility.

5. Breadcrumbs

Breadcrumbs are a navigation aid that appears at the top of a page and shows a user’s path to the current page. The name “breadcrumbs” comes from the story of Hansel and Gretel, where the characters leave a trail of breadcrumbs to help them find their way back home. Similarly, website breadcrumbs help users navigate to the homepage or higher-level pages.

Breadcrumbs typically appear as a horizontal menu bar showing the user’s website location. For instance, a breadcrumb trail might look like this:

Home > Category > Subcategory > Product

How Do Breadcrumbs Help Web Accessibility?

Breadcrumbs provide clear and consistent navigation to help users find necessary information, as outlined in WCAG 2.4:8: Location. They help to improve the user experience for everyone. But are particularly helpful for people with disabilities.

For example, they help people with memory problems or low attention span from becoming confused as they flow through pages. They also help screen reader users go back through a set of grouped pages much quicker.

How Do Breadcrumbs Help SEO?

Breadcrumbs can also help with SEO by providing additional contextual information to search engines. For example, breadcrumbs help search engines understand the structure and hierarchy of a website, allowing them to index and rank pages.

When implementing breadcrumbs for SEO purposes, it’s important to use structured data to help search engines understand the breadcrumb structure. Structured data is a standardized format that allows search engines to understand the content and design of a website.

6. Alternative Text for Images

When most web developers or digital marketers think of the overlap between accessibility and SEO, alternative text is usually one of the first elements that come to mind. Alternative text or alt text is an HTML attribute value used to describe an image. It’s beneficial for users with visual impairments that rely on screen readers. Screen readers read the alternative text, describing the image to the user and providing context they might have missed otherwise.

How Does Alternative Text Help Web Accessibility?

Alternative text is crucial in web accessibility because it provides a non-sighted visitor with the same experiences as a sighted visitor. Therefore, it should be accurate, clear, and provide meaningful information.

All non-text content is required by WCAG 1.1.1, “Non-text Content,” to have a text alternative that serves the equivalent purpose. However, there are exceptions for non-text content that is pure decoration, only for visual formatting or is not present to users. In that case, alt text is not required. However, images need to be implemented in a way that assistive technologies can ignore.

How Does Alternative Text Help SEO?

Search engines recognize the information in alt attributes. While it’s not a significant ranking signal, it does contribute. After all, it adds more context to your page’s content, especially if you want the images on your website to appear high in Google Image searches.

Google’s Image Publishing Guidelines state, “alt text along with computer vision algorithms and the contents of the page to understand the subject matter of the image.” However, don’t feel tempted to stuff your keywords into alt text. This is bad practice for both accessibility and SEO.

7. Audio and Video Transcriptions

In the same way, alternative text for non-text content opens up visual content. Transcripts and captions do the same for audio and video content. They capture the spoken words, sounds, and other audio elements and transcribe them into text format. The text can make the content accessible to people who are deaf, hard of hearing, or prefer to read instead of listen.

How Do Audio and Video Transcriptions Help Web Accessibility?

Users who are deaf and hard of hearing rely on accurate video and audio transcriptions to access any non-visual content in video or audio format. By providing transcriptions, you can ensure that all visitors to your website can access and understand the content you present.

If you use audio or video content on your website, adding captions to the video or transcribing the content helps you meet these success criteria in WCAG 2.1, including:
How Do Audio and Video Transcriptions Help SEO?

Although search engines are getting smarter, they are not listening to your videos and indexing what’s said, so they rely on the surrounding text to understand the content. By providing accurate transcriptions, you provide search engines with a complete understanding of the content in your audio and video files, which can help boost your website’s SEO. When videos have engaging and exciting content, providing a transcription on the same page or within the video is critical.

In Summary

Despite being separate disciplines, many of the same practices we use in web accessibility also open the doors for search engines. By working on one, we enhance the other. After all, a better user experience for your visitors also offers a better understanding to search crawlers.

That being said, If you’d like to talk further about your web accessibility initiative, schedule a complimentary ADA Strategy Briefing today with the experts at 216digital. We will help you take the steps towards web accessibility on your terms by developing a strategy to integrate WCAG 2.1 compliance into your development roadmap as part of the development process.
Greg McNeil

February 28, 2023

SEO, The Benefits of Web Accessibility

ADA Compliance, Digital Marketing, SEO, Website Accessibility
ADA Web Compliance: The Key to Setting Up Your New Business for Success
As a new business owner, you want to set your company up for success from day one. You want to build a strong reputation, increase sales, and reach a broader audience. While there are many things to consider when opening up a new business, have you considered the importance of ADA web compliance in achieving these goals? Putting ADA web compliance at the top of your list is the key to setting up your new business for success.

What is ADA Web Compliance?

ADA, or the Americans with Disabilities Act, is a federal law that mandates the inclusion of all people, especially those with disabilities, in all areas of public life. That includes jobs, schools, transportation, and other places open to the general public, including websites. This means ensuring your website is accessible for everyone, regardless of their disability.

A website that is not accessible can prevent individuals with visual, auditory, physical, and cognitive disabilities from accessing information, making purchases, and interacting with your business. But does the Americans with Disabilities Act apply to small businesses?

ADA Web Compliance and Small Businesses

It might come as a surprise, but even small businesses are legally required to comply with the Americans with Disabilities Act. According to the ADA’s Title III, every business, regardless of size, has to be accessible to people with disabilities. This includes large corporations, right down to small businesses.

While ADA Title III does not specially mention accessibility for websites, there has been a change in mindset on what is considered a public place. The Department of Justice in 2018 stated that websites are considered a place of public accommodations, despite the ADA not including sites specifically.

Therefore, ADA Title III requires physical access, such as ramps to enter premises, and digital access, including video captions, alternative text for images, and ensuring websites support accessibility technology.

What is ADA Web Compliance?

ADA web compliance ensures that people with disabilities can independently browse a website’s products or services, understand written and visual content, and make purchases. People with different types of disabilities require various web accessibility accommodations to interact on the internet. For example:
- Visually impaired individuals need descriptive alternative tags on images to allow screen readers to describe them and provide context.
- Someone with a motor disability might use keyboard navigation instead of a mouse.
- Deaf individuals need captions or sign language interpretations alongside a video.
The Web Content Accessibility Guidelines (WCAG) have become the international standard for web accessibility. WCAG included specific checkpoints and recommendations based on a principle-based approach to ensure all users can share the same experience regardless of disability or assistive software. If you want to learn more about the different web accessibility guidelines, read our guide to the Web Content Accessibility Guidelines (WCAG).

Why ADA Web Compliance is Key for New Business

Web accessibility can be intimidating, but addressing it from the start is well worth the effort. Like many aspects of starting a new business, it can cost a lot of time and money to go back and correct your website rather than make it accessible in the first place. But how will ADA web accessibility help grow your new business?

To help emphasize why web accessibility should be a fundamental building block in developing your new small business, we have gathered a list of reasons to answer just that.

Improved SEO

It’s crucial to have your website optimized for accessibility to rank highly in search engine results. Search engines like Google are constantly working to improve the quality of results for their users. This includes prioritizing websites that are accessible to everyone and penalizing sites that are not. If your website is ADA-compliant, you can avoid lower search engine rankings and reduced visibility. By ensuring your website is ADA compliant, you’ll improve your SEO and chances of ranking higher in search results, increasing your visibility and driving more traffic to your site.

Better User Experience

ADA web compliance means everyone can access your site and engage with your brand, regardless of their abilities. This is crucial for retaining customers, building trust with your audience, and creating a positive user experience for everyone visiting your site. In addition, by making your site accessible, you’ll create a more inclusive environment that will make your brand stand out and leave a lasting impression.

Increased Sales and Conversions

A website that is easy to use and accessible to all visitors is more likely to generate sales and conversions. By providing a more accessible experience, you’ll increase the likelihood of visitors to your site becoming loyal customers and making purchases. Additionally, an ADA-compliant website is more likely to generate positive reviews and recommendations, which can drive even more sales.

Reaching a broader audience

ADA web compliance means your site will be accessible to everyone, including those with disabilities. By making your site accessible, you’ll be able to reach a wider audience and provide a more inclusive user experience for all users. This will give your brand a competitive edge and help you reach new customers who may not have been able to engage with your brand before.

Building a Positive Public Reputation

Being ADA-compliant shows that your business is socially responsible and cares about the needs of all customers. By demonstrating your commitment to accessibility, you’ll be showcasing your brand’s values and creating a positive image in the minds of consumers. This can build a reputation to make your brand stand out and help you grow your business.

Risk Mitigation

ADA web compliance is a legal requirement, and non-compliant websites can face significant fines and legal action. By making your site accessible, you’ll mitigate your risk and avoid the potential consequences of non-compliance. This will give you peace of mind and ensure that you can focus on growing your business without worrying about the potential risks of non-compliance.

ADA Compliance is the Key to Success for New Businesses

ADA web compliance is crucial for setting up your new business for success. With improved SEO, a better user experience for all customers, increased sales and conversions, reaching a broader audience, building a positive public reputation, and risk mitigation, investing in ADA compliance is essential in building a successful and sustainable business. However, it is imperative not to leave it till the end when setting up a new business or website.

Fortunately, with 216digital web accessibility experts, you don’t have to. Instead, we will help develop a strategy to integrate WCAG 2.1 compliance into your development roadmap on your terms so that you can focus on the other tasks on your to-do list. So don’t wait any longer; make your website accessible today and start reaping the benefits by scheduling a complementary ADA Strategy Briefing today.
Greg McNeil

February 14, 2023

The Benefits of Web Accessibility

ADA Compliance, ADA Website Compliance, Website Accessibility
Web Accessibility & the Disabled Access Tax Credit: Who Qualifies, and Key Stipulations
“Tax season” and “good news” don’t naturally go together. However, there is good news for small businesses that have already invested in web accessibility: the Disabled Access Credit. The Internal Revenue Service (IRS) offers a tax credit through form 8826 to help recoup some of the cost of making your website more accessible to individuals with disabilities. If you haven’t already made your website more accessible, these tax incentives might help put ADA compliance in your web development plans this year.

What is the Disabled Access Tax Credit?

The Disabled Access Tax Credit is a tax incentive providing small businesses with gross receipts of one million dollars and less or those that employ 30 or fewer full-time employees, that have made accessibility improvements to their website. This credit can help offset the costs of those modifications and provide financial relief to small businesses working to make their spaces accessible to everyone.

Unlike tax deductions that reduce taxable income or the tax owed, a tax credit gets subtracted from the tax owed. For example, the Disabled Access tax credit covers 50% of the eligible expenditures made during the previous tax year, with a maximum limit of $10,250.

Does the Disabled Access Tax Credit cover Web Accessibility?

Yes, the Disabled Access Tax Credit covers website accessibility as web accessibility is becoming increasingly important. The Department of Justice in 2018 stated that websites are considered a place of public accommodations, Therefore, the ADA covers websites and mandates accessibility in the digital space, allowing the Disabled Access tax credit to be applied to businesses that invest in owning and operating accessible sites.

Many accessibility practices or implementation types qualify as expenditures. Still, there are several accessibility elements when calculating your annual accessibility fee. These include web accessibility solutions or tools that optimize websites. Here are some key variables to consider in your annual accessibility fee:
- Website Modifications
- Page Format and Hierarchy
- Live Chat Services
- File and Media Fixes
- Consulting Service Fees
Eligibility for the Disabled Access Tax Credit

The Disabled Access Tax Credit is available to small businesses with a maximum of $1 million in annual revenue or fewer than 30 full-time employees. The development costs associated with the necessary changes to the website to make it more accessible with the standards outlined in the ADA such as the Web Content Accessibility Guidelines (WCAG) for websites to be eligible. This includes adding alternative text to images, providing video captions, and ensuring the website can be navigated using only a keyboard.

What are the Stipulations?

The good news is that the Disabled Access Tax Credit can be applied for and earned annually. However, you can’t carry expenditures over to claim a credit exceeding the prior year’s expenditure limit. But, if the credit amount exceeds the taxes you owe, you can roll the unused credit into the following year.

The Disabled Access Tax Credit covers the following accessibility and ADA-related expenditures:
- Web accessibility & optimization
- Language interpreters
- Adaptive equipment
- Printed materials
- Elimination of physical obstacles
- General consulting
Is It a One-Time Deal?

No, in fact you can get this credit any year ADA accessibility work is done on your website. This tax break is such a powerful incentive that many small businesses have adopted a policy of annual ADA accessibility website audit/ reviews.

How to Apply for the Disabled Access Tax Credit

There is no need to apply, simply complete the IRS Form 8826 and submit it with your yearly tax return. In addition, it must include information about the accessibility improvements made, the expenses incurred, and the credit calculation. You can find Form 8826 on the IRS government website, where you can further research the rules and stipulations regarding the Disabled Access Tax Credit. You can also read more on the IRS Tax Credits and Deductions page on the Americans with Disabilities Act website.

Don’t forget to consult with a tax professional before you send in your comprehensive return files. If your tax professional is unaware of the Disabled Access Tax Credit, tell them the form number (8826). They can quickly fill out the form and state the amount spent on accessibility efforts, speeding up the process and ensuring it’s correct!

Web Accessibility & the Disabled Access Tax Credit

The 8826 form can be a valuable tool for small businesses that engage ADA accessibility developers to work on their websites. The 8826 Disabled Access Tax credit has made it possible for many small businesses to make ADA remediation an ongoing process to ensure the website remains accessible to all users. By making sure your website is compliant and accessible, you can help ensure that your business is reaching the widest possible audience and staying in compliance with the law.

Suppose you are a small business owner looking to make your website more accessible and take advantage of the Disabled Access Tax Credit. In that case, we encourage you to reach out and schedule a 15-minute ADA Briefing with our web accessibility experts at 216digital.
Greg McNeil

February 14, 2023

Testing & Remediation, The Benefits of Web Accessibility

Accessibility, ADA Compliance, ADA Website Compliance, Website Accessibility
Why Your Business Needs an ADA Website Accessibility Strategy Now

As a business owner, you have a legal and, some would argue, moral obligation to provide equal access to all users, including those with disabilities. The Americans with Disabilities Act (ADA) is a federal law that requires all businesses to provide equal access to their goods and services to individuals with disabilities. This law applies not only to physical locations but also to websites and online services, making it essential for businesses to ensure their digital presence is accessible to all users. Failure to do so can result in significant liability.

However, despite the clear benefits of having an accessible website, many businesses have yet to implement a strategy for ADA website accessibility. This article will explore why companies must develop a plan for ADA website accessibility and how.

What is Web Accessibility?

One of the main components of ADA website accessibility is ensuring that websites are accessible to individuals with disabilities. This means that websites must be usable by individuals who are blind, deaf, or have limited mobility. This includes text alternatives for visual or audio content, easy-to-use navigation, and appropriately labeled and structured forms or input fields.

Why is ADA website accessibility important?

ADA website accessibility ensures that all individuals, regardless of their abilities, have equal access to information and services on your website. This includes individuals with visual, auditory, physical, and cognitive disabilities. A website that is not accessible can prevent these individuals from accessing information, making purchases, and interacting with your business.

Additionally, the number of ADA accessibility lawsuits filed against companies has increased dramatically in recent years. Unfortunately, the trend shows no signs of slowing down, and businesses of all sizes risk being sued. Even small companies with limited resources are vulnerable, as they are often seen as easy targets by plaintiffs looking to win settlements.

Why Should Businesses Develop a Strategy for ADA Website Accessibility?

There are several reasons why you need to develop a strategy for ADA website accessibility and liability now.

Legal Compliance

The ADA requires businesses to make their websites and online content accessible to individuals with visual, auditory, physical, and cognitive impairments. By ensuring your website is accessible, you could mitigate frivolous ADA lawsuits, fines, and negative publicity.

In recent years, there has been a sharp increase in lawsuits related to website accessibility. In 2022, there were 2,387 web accessibility lawsuits filed in Federal Court and California State Court under the Unruh Act. However, industry insiders say 97% of demand letters are settled and never evolve into a lawsuit. This means plaintiffs sent more than 1,500 demand letters per week in 2022.

User Experience

By making your website accessible, you provide a better user experience for all visitors. This not only shows that you care about your customers, but it also helps you to stand out from your competitors. This includes adding alternative text for images, providing video captions, and using simple, straightforward language for all content. In addition, it helps to improve the overall usability of your website. Making it easier to navigate, and providing a better overall experience for your customers.

Brand Reputation

Having an accessible website reflects your brand’s values and commitment to inclusiveness. Demonstrating your commitment to accessibility can help improve your brand reputation and credibility, leading to increased customer loyalty and sales.

Improved Search Engine Optimization (SEO)

When you make your website accessible to people with disabilities, you are also making it easier for search engines to crawl and index your site. In addition, search engines like Google prioritize websites that are accessible and user-friendly. This can help improve your search engine rankings, increasing traffic and higher visibility for your business.

Increased Reach and Potential Customers

Making your website accessible to individuals with disabilities can increase your website traffic. According to the World Health Organization, around 15% of the world’s population lives with some form of disability. By making your website accessible, you can tap into this large and growing market that the competition might overlook. As a result, you can reach a wider audience and expand your potential customer base.

How Can Businesses Develop a Strategy for ADA Website Accessibility?

Businesses must have a strategy for implementing web accessibility and managing potential ADA website liability. This includes having a plan for responding to any possible ADA-related complaints and lawsuits. It also means having a system in place for monitoring website accessibility and making any necessary changes.

Conduct a Website Audit

The first step in achieving ADA website accessibility is to perform an audit. This will help you to identify any areas of your website that need to be improved to meet ADA standards. You should consult a web accessibility expert to perform the audit.

While automated tools such as WAVE or Lighthouse can provide a great starting point, automated tools can only detect 30% of accessibility barriers. However, manual audits provide a more accurate assessment of website accessibility. A manual review involves evaluating a website using assistive technologies, such as screen readers, keyboard navigation, and magnifiers, to simulate the experience of individuals with disabilities.

Implement Necessary ADA Web Accessibility Updates

Once you have identified areas of your website that need to be improved, make the necessary updates. This can include adding alt tags to images, ensuring your website is navigable with a keyboard, and providing text alternatives for videos.

Train your Employees

Training your team is essential to ensure that your website remains accessible. Make sure your team understands the importance of ADA website accessibility and knows how to make updates to your website to maintain compliance. This will ensure everyone working on your website is committed to making it accessible and reducing future risks.

Regularly Monitor and Update

Businesses should regularly monitor their website to ensure that it remains accessible. ADA website accessibility is an ongoing process. As you make changes to your website and web accessibility guidelines evolve, new accessibility issues may arise. It is crucial to address these promptly.

By developing a strategy for ADA website accessibility and liability now, businesses can protect themselves and their customers. Not only will this help companies to avoid potential legal issues, but it will also help ensure that all website visitors can access and use the website. In the long run, this will help businesses build trust and loyalty with their customers and improve their overall customer experience.

In Conclusion

ADA website accessibility is not just a legal requirement, but it is also an opportunity to reach a large and growing market. By developing a strategy for accessibility now, businesses can avoid costly lawsuits, protect their reputation, and increase their website traffic. Investing in accessibility is an investment in the future of your business.

At 216digital, we understand developing a strategy for ADA Website accessibility and liability can be a beast of a project. So, why let web accessibility hijack your development backlog with all the competing website enhancements that could add value to your business? 216digital can help develop a strategy to integrate WCAG 2.1 compliance into your development roadmap on your terms. To learn more about how the ADA experts at 216digital can help build an ADA WCAG 2.1 compliance strategy to achieve ongoing, real-world accessibility on your terms, schedule an ADA Strategy Briefing.

Kayla Laganiere

February 13, 2023

Legal Compliance, Testing & Remediation, The Benefits of Web Accessibility

Accessibility, ADA Compliance, ADA Website Compliance, Website Accessibility
What is Web Accessibility & Why is it Important?

Most of us can hardly conceive what life would be like without the internet. The ability to have the world at your fingertips or the click of a mouse. But what if you can’t use a mouse? What if you can’t see the screen of your computer or hear a video playing?

As soon as we ask these types of questions, we can begin to see how the internet can create barriers, leaving some users frustrated and reliant on others. However, once we can recognize these barriers, we can begin to remove them, creating web content, design, and tools that everyone can use regardless of their ability. Here is an introduction to the basics of web accessibility.

What is Web Accessibility?

We have all experienced the annoyance of squinting at a poorly selected font, blurry images, or trying to navigate a page that is not compatible with mobile devices. While these issues are a slight inconvenience, they can restrict or eliminate their internet usage to some.

Web accessibility provides everyone with the same access to digital information without any hindrance, regardless of impairments or disabilities. Users should be equipped with the tools and capabilities to aid in the website’s perception, understanding, contribution, navigation, and interaction.

Why is Web Accessibility Important?

The internet is an essential resource in almost every aspect of life. During the 2020 COVID pandemic, the internet became a lifeline to many, keeping the world connected. The high rate of digital adoption within the past two years has revolutionized our lives and society. Still, a significant percentage of the world’s population is limited or cannot use the internet due to accessibility barriers.

Web Accessibility for Users

Accessibility barriers hinder users with disabilities from interacting and experiencing the internet. According to the World Health Organization (WHO), over 1 billion people have some disability, with the rates continuing to rise from chronic health conditions and population aging.

There are three disabilities or impairments: conditional or situational, temporary, and permanent. Conditional or situational impairment is the difficulty accessing digital information due to the situation. An example of situational impairment would include noise, poor lighting, distractions, or slow internet speed. Permanent and temporary disabilities are more commonly associated with disability, including visual, hearing, neurological, cognitive, and motor issues.

Web Accessibility Benefits for Your Business

Web accessibility often is thought only to remove barriers for users facing disabilities. However, accessibility can be just as beneficial for your online business as it can its users.

Brand Reputation

Having an accessible website creates an inclusive environment for your users while providing them with more meaningful interaction with your website and brand by building trust and reputation. For instance, Facebook has been praised for ensuring its site accommodates blind users.

Expanding Market

Your online business lives and breathes according to your customers. The internet is the best place to reach out to customers and expand your market. By making your website accessible, you will cater to an estimated $1.2 trillion market that the competition could be overlooking. As a result, you are increasing your customer retention and acquisition.

Legal Compliance

Additional, by ensuring your website is accessible, you could mitigate a frivolous ADA lawsuit. One lawsuit is filed every hour either in federal court or in California under the Unruh Act directly violating ADA guidelines.

Web Accessibility can be beneficial for both your customers and your business. But what are the guidelines for Web Accessibility, and how are they determined?

Website Accessibility Guidelines

Users with a disability can change how they interact with the internet using assistive software. However, how users interact is not always predictable. For instance, an individual with low vision could use a screen reader or screen magnifiers. Ideally, a website’s content should be accessible for all users, including users who require assistive software.

The Web Content Accessibility Guidelines (WCAG) are the most widely cited international standards for web accessibility. WCAG included specific checkpoints and recommendations based on a principle-based approach to ensure all users can share in the same experience.

The Four Principles of Website Accessibility

WCAG’s principle-based approach is the foundation for producing content and for anyone who wants to use the web. POUR is an acronym that describes accessibility as perceivable, operable, understandable, and robust.

Perceivable

The state or quality of information and elements on a website has to be capable of being perceived through the senses, leaving nothing left undetectable or invisible. Most users perceive information relying on visuals or sight. Visually impaired users perceive information through sound or touch. For instance, if a user cannot see an image, how can they perceive the content of the article they are reading? Images with well-written alternative text can provide context, allowing them to still perceive the content just as individuals with sight.

Operable

Users must be able to operate a website’s interactive elements. Interactive interface elements such as buttons, navigations, or controls should operate for all users. Users must operate the interface elements by first identifying them and engaging with them. For instance, have you ever tried to click a submit button on a website, and nothing happened? Your interaction with the malfunctioning button has limited your experience or has prevented you from using the website how you intended.

Users who cannot interact with elements physically by clicking, or tapping, rely on the tab key, voice commands, or other assistive devices to engage with elements. Websites should not require actions that some users cannot perform. Some users will even not use your website if they cannot function with a keyboard alone. These barriers can limit your website’s reach and create a poor users experience for all users.

Understandable

Websites should be clear and concise in presentation and format, with predictable patterns of use and design. Users should have no issue comprehending the meaning and purpose of the presented information. The “understandable” principle also applies to user interaction elements such as buttons, semantic markups within the code, and other elements to your site. Everything should have a purpose and a meaning behind your site’s content.

Robust

Robustness is the ability for content to function reliably using various technologies, including assistive devices. Websites need to provide the same information and interactivity, regardless of access through screen readers, touch screens, or web browsers.

The lack of these four principles will make your website inaccessible to your users. Therefore, the WCAG recommendations branch out into more detailed levels of accessibility based on these four leading principles. There are three compliance levels: A, AA, and AAA. Each level increases the requirements for web accessibility compliance, grading the website based on the requirements met.

Closing

The internet has become a modern necessity to everyone, offering independence and freedom unavailable through any other medium. We need to start asking how users interact with our websites and break the barriers to create a more inclusive online environment through web accessibility. Web accessibility allows everyone to access the same digital information without hindrance, regardless of impairments or disability. Providing the tools and capability to your user’s aid in your site’s perception, understanding, contribution, navigation, and interaction.

As you become aware of the importance of web accessibility and its impact on both your company and your customers, it is essential to know you are not alone. Integrating accessibility can seem intimidating at first, but 216digital is here to help. We have a passion for web accessibility and ensuring your business is thriving in a continuously growing medium. If you would like more information on web accessibility or how to make your website accessible today, schedule a 15-minute complimentary consultation with our experts or request a free ADA compliance scan today by clicking the link below.

Request A Free ADA Compliance Scan

Greg McNeil

January 13, 2022

The Benefits of Web Accessibility

Accessibility, ADA Compliance, ADA Website Compliance, Web Accessibility, Website Accessibility

Web Accessibility and Search Engine Optimization: a Powerful Combination

1. Meaningful Page Titles

How Do Meaningful Page Titles Help Web Accessibility?

How Does a Meaningful Title Tag Help SEO?

2. Headings

How Do Headings Help Web Accessibility?

How Do Headings Help SEO?

3. Lists

How Do Lists Help Web Accessibility?

How Do Lists Help SEO?

4. Descriptive links

How Do Descriptive Links Help Web Accessibility?

How Do Descriptive Links Help SEO?

5. Breadcrumbs

How Do Breadcrumbs Help Web Accessibility?

How Do Breadcrumbs Help SEO?

6. Alternative Text for Images

How Does Alternative Text Help Web Accessibility?

How Does Alternative Text Help SEO?

7. Audio and Video Transcriptions

How Do Audio and Video Transcriptions Help Web Accessibility?

How Do Audio and Video Transcriptions Help SEO?

In Summary

ADA Web Compliance: The Key to Setting Up Your New Business for Success

What is ADA Web Compliance?

ADA Web Compliance and Small Businesses

What is ADA Web Compliance?

Why ADA Web Compliance is Key for New Business

Improved SEO

Better User Experience

Increased Sales and Conversions

Reaching a broader audience

Building a Positive Public Reputation

Risk Mitigation

ADA Compliance is the Key to Success for New Businesses

Web Accessibility & the Disabled Access Tax Credit: Who Qualifies, and Key Stipulations

What is the Disabled Access Tax Credit?

Does the Disabled Access Tax Credit cover Web Accessibility?

Eligibility for the Disabled Access Tax Credit

What are the Stipulations?

Is It a One-Time Deal?

How to Apply for the Disabled Access Tax Credit

Web Accessibility & the Disabled Access Tax Credit

Why Your Business Needs an ADA Website Accessibility Strategy Now

What is Web Accessibility?

Why is ADA website accessibility important?

Why Should Businesses Develop a Strategy for ADA Website Accessibility?

Legal Compliance

User Experience

Brand Reputation

Improved Search Engine Optimization (SEO)

Increased Reach and Potential Customers

How Can Businesses Develop a Strategy for ADA Website Accessibility?

Conduct a Website Audit

Implement Necessary ADA Web Accessibility Updates

Train your Employees

Regularly Monitor and Update

In Conclusion

What is Web Accessibility & Why is it Important?

What is Web Accessibility?

Why is Web Accessibility Important?

Web Accessibility for Users

Web Accessibility Benefits for Your Business

Brand Reputation

Expanding Market

Legal Compliance

Website Accessibility Guidelines

The Four Principles of Website Accessibility

Perceivable

Operable

Understandable

Robust

Closing