The Benefits of Web Accessibility Archives- Page 2 of 4/Category

Accessibility in 2025: Why Web Accessibility Can’t Wait
These days, the internet is part of almost everything we do. Whether you’re shopping, learning, or connecting, the web matters. But what happens when some people can’t access your website in 2025? If your site isn’t built for everyone, think about the message that it sends.

In 2025, ignoring accessibility isn’t just risky—it’s neglectful. It can also lead to hefty legal issues. How many possible customers are you losing because your site doesn’t work for them? And how much would a lawsuit cost, both financially and in lost reputation? Accessibility isn’t just another box to check. It’s a responsibility we all share. If you’re still waiting to act, ask yourself: why the delay?

Evolving Accessibility Standards in 2025

Web accessibility has come a long way. The Web Content Accessibility Guidelines (WCAG) from W3C offer a reliable framework. These guidelines cover how to make digital spaces work for everyone, including people with disabilities.

By 2025, updates like WCAG 2.2 and the emerging WCAG 3.0 raise the bar further. These updates include new mobile standards, improved focus indicators, and better support for cognitive disabilities. By following these evolving standards, you’ll build a site that truly serves every user.

Government Enforcement and Legal Implications

Governments around the world are getting stricter about accessibility. In the U.S., Title II of the ADA now places stronger requirements on public entities. These rules will roll out in April 2026 and 2027, creating clear deadlines for compliance.

Meanwhile, the European Accessibility Act (EAA) takes full effect by June 28, 2025. This law applies to public institutions and private businesses, including e-commerce and financial services. Non-compliance could land you in legal trouble and damage your reputation. Adapting to these rules isn’t just about avoiding fines—it’s about making sure everyone can use what you offer.

Accessibility as a Business Imperative

Many businesses don’t realize how much accessibility can affect their bottom line. The truth is that investing in accessibility is a wise move.

Legal Implications

By 2025, lawsuits about inaccessible websites are becoming more common. In 2024 alone, there were over 4,000 ADA lawsuits in the U.S. That number highlights a growing push for compliance. One unfortunate trend is “copycat” lawsuits, where 41% of 2024’s cases targeted businesses with previous noncompliance.

Settlements can run anywhere from $10,000 to $100,000, not counting legal fees. Worse still, your public image may take a hit that’s hard to fix. Courts have made it plain: websites must be accessible. If you ignore these requirements, you could be facing big legal bills and a tarnished reputation.

Market Potential in 2025

Accessibility isn’t just about avoiding risks. It also opens the door to millions of new customers. About 15% of the world’s population has some form of disability. Add older adults who benefit from clear, easy-to-use sites, and you’ve got an even bigger market.

In the U.S. alone, people over 50 drive more than $8 trillion in economic activity each year, according to AARP. That’s huge, and it’s only growing as our population ages. Making your site accessible also boosts SEO and discoverability. This helps everyone, not just those with specific disabilities.

Competitive Advantage

If two companies offer the same service, but one has a user-friendly website, guess who wins? Accessibility sets you apart. It shows you respect and value every customer, building trust in your brand. In 2025, that might be the difference between thriving and floundering.

An accessible site also signals that your brand is forward-thinking and inclusive. Many customers care about companies that “walk the talk” on social issues. By putting accessibility first, you position yourself as an industry leader.

Challenges and Misconceptions

Some organizations stall on accessibility because they think it’s too pricey or too complicated. Others believe quick fixes, like overlays, will solve everything. These myths can hold your business back.

The Myth of Overlays

Overlays promise one-click solutions, but they often cause more harm than good. They can break your website’s functionality or confuse users of assistive technologies. Sometimes, they even block screen readers or tangle up navigation.

They also don’t meet many legal requirements, leaving you open to lawsuits. True accessibility needs mindful design, thorough testing, and a commitment to ongoing improvements—no shortcuts allowed.

For more information on the harm of screen overlays, check out the Overlay Fact Sheet.

Fear of Cost

Yes, accessibility takes time and resources. But it doesn’t have to ruin your budget. Start small by fixing the biggest barriers on your site. Simple changes—like adding alt text or improving color contrast—can make a huge impact.

In the U.S., businesses can also use the Disabled Access Credit for accessibility expenses. Over time, small steps lead to big changes. You’ll build a more inclusive online presence and reduce the risk of costly legal battles.

The Role of Technology in Accessibility

Fortunately, technology is making accessibility easier. In 2025, AI-driven tools can help identify issues quickly. Popular tests, like Google Lighthouse or WAVE, flag areas that need improvement.

Assistive technologies are also evolving. Screen readers and voice recognition software are getting smarter. However, technology alone can’t solve everything. You must understand your users and design with their needs in mind. That human-centered approach makes your website better for all.

Practical Steps to Get Started in 2025

Worried your website isn’t accessible yet? Don’t panic. You can start today:
1. Conduct an Audit: Use tools like Google Lighthouse or hire an expert to identify issues on your site.
2. Fix High-Impact Problems: Start with basics like adding alt text, improving keyboard navigation, and fixing color contrast.
3. Build Accessibility Into Your Workflow: Make accessibility a part of every project, from design to development.
4. Seek Help When Needed: Partner with accessibility experts to guide your efforts and ensure long-term success.
Maintain and Monitor Accessibility

Remember, accessibility is a journey, not a one-time fix. Keep track of updates and new content to ensure they don’t add barriers—tools like Accessibility Radar (a11y.Radar) help you watch your site’s accessibility over time. By staying proactive, you’ll keep your site usable for everyone.

Looking Ahead: The Future of Accessibility

In 2025, you can’t afford to ignore accessibility. It’s crucial for growth, legal compliance, and being a decent digital citizen. When you make your site accessible, you open your business to more customers, strengthen your brand, and help create a fairer online world.

Don’t wait for a lawsuit or a complaint to spur action. Start now. Conduct an audit, fix any issues you find, and commit to continuous improvement. If you need help, companies like 216digital are ready to guide you. Together, let’s build a web that works for everyone.
Greg McNeil

January 2, 2025

The Benefits of Web Accessibility, Web Accessibility Remediation

2025, Accessibility, ADA Compliance, New Year's Resolution, Web Accessibility
Accessibility Tax Credit: A Boost for Small Businesses
Web accessibility is becoming a bigger focus for businesses of all sizes. Not only is it about doing the right thing ethically, but it also helps avoid legal issues. Still, many small businesses hesitate to make accessibility improvements because they worry the costs will be too much. What many don’t realize is there’s a tax credit designed to ease those expenses: the Disabled Access Credit, often called the Web Accessibility Tax Credit. This lesser-known benefit can lighten the financial load while encouraging inclusivity. Let’s break down this tax credit, how it works, and how small businesses can use it to set themselves up for long-term success.

Understanding the Web Accessibility Tax Credit

The Disabled Access Credit, outlined in Section 44 of the IRS Code, is a federal tax credit available to eligible small businesses. It’s there to help cover costs related to becoming ADA-compliant. While the ADA is often associated with physical accommodations like wheelchair ramps or accessible restrooms, it also applies to digital spaces. That means the credit can be used for website updates to meet the Web Content Accessibility Guidelines (WCAG) —the technical standards for making digital content inclusive.

For small businesses, this tax credit can make a big difference. Whether you’re hiring someone to do an accessibility audit or purchasing software to improve your site’s functionality, those costs can add up fast. By using the Disabled Access Credit, you can make these improvements much more affordable, creating a welcoming online space for all users.

Why the Accessibility Tax Credit Is a Hidden Gem

Despite its benefits, the Disabled Access Credit isn’t widely used. Part of the reason is that many small business owners simply aren’t aware it exists. Others assume it only applies to physical accessibility upgrades, like installing ramps or widening doorways. But the IRS has made it clear—digital accessibility counts too.

This means countless small businesses miss out on a financial boost that could:
- Offset Accessibility Costs: The credit covers up to 50% of eligible expenses, so you can make improvements without straining your budget.
- Invest in Long-Term Benefits: Accessibility often leads to better user experiences, which helps keep customers coming back.
- Reduce Legal Risks: Proactively addressing accessibility can protect your business from costly lawsuits and reputational damage.
With websites being such a vital part of modern business, making yours accessible can open doors to new audiences and opportunities.

Eligibility Criteria: Does Your Business Qualify?

Not every business can take advantage of the Web Accessibility Tax Credit. Here’s a quick look at the criteria:
- Small Business Status: Your business must have annual gross receipts of $1 million or less from the previous year OR employ 30 or fewer full-time employees.
- Qualifying Expenses: Costs related to removing barriers for people with disabilities—such as making your website WCAG-compliant—are covered.
- Non-Profit Exclusion: Unfortunately, nonprofits don’t qualify for this credit.
If you meet these requirements, you’re in a great position to benefit. Even if you’re close to the revenue or employee threshold, it’s worth double-checking your records to make sure you don’t miss out.

Qualifying Expenses: What Can the Accessibility Tax Credit Cover?

The Disabled Access Credit can cover 50% of eligible expenses over $250, up to a maximum of $5,000 annually. Here are some common expenses that qualify:
- Accessibility Audits: Costs for professional evaluations, including both automated and manual testing of your website.
- Website Modifications: Updates like improved navigation, keyboard functionality, and adding alt text for images.
- Assistive Technology: Tools like screen readers or captioning software for users with disabilities.
- Training: Employee training on accessibility best practices to maintain compliance over time.
For example, if you spend $7,000 on a full accessibility overhaul, subtracting the first $250 leaves $6,750. Applying the 50% credit gives you $3,375 back—a significant savings that can go a long way for a small business.

Steps to Claim the Web Accessibility Tax Credit

Claiming the Disabled Access Credit might sound tricky, but it’s simpler than you think:
1. Talk to a Tax Professional: An accountant or tax advisor familiar with small business tax incentives can confirm your eligibility, guide you through documentation, and suggest the best approach to claiming the credit.
2. Keep Track of Expenses: Save all receipts and invoices for accessibility-related costs, from software to consultant fees.
3. File IRS Form 8826: Attach this form to your annual tax return to claim the credit. Ensure all figures are accurate and supported by the documentation you’ve collected.
4. Consider a Phased Approach: If your total accessibility costs exceed $10,250 in a single year, you may wish to spread your projects across multiple tax years to maximize the annual $5,000 credit. This strategy ensures you continually invest in accessibility without losing out on potential credits.
How Accessibility Enhances Your Business

Some business owners see accessibility as just another expense, but it’s actually a smart investment. Here’s why:
- Reach a Bigger Audience: Around 28.7% of U.S. adults have some disability. Making your site accessible means you’re welcoming a large and often overlooked customer base.
- Improve SEO: Accessibility best practices—like clear headings and descriptive alt text—can also boost your search engine rankings.
- Enhance User Experience: Clear navigation, labeled buttons, and proper color contrast benefit all users, not just those with disabilities.
- Prepare for the Future: ADA-related lawsuits are on the rise. Staying on top of accessibility now can save you legal headaches later.
By prioritizing accessibility, you’re not just checking a box—you’re making a strategic move that benefits your customers and your business.

Practical Tips for Getting Started

If you’re ready to take the plunge into web accessibility and leverage the available tax credit, here are some steps you can take right now:
1. Perform an Accessibility Audit: Use either free automated tools or hire an accessibility consultant to identify your biggest compliance gaps. This will give you a clear roadmap of where you need to make improvements.
2. Set a Budget: Determine how much you can invest and calculate how much of that can be offset by the Disabled Access Credit.
3. Partner with Experts: From web developers specializing in accessible design to training programs that teach your staff how to update content accessibly, a range of expert services can expedite and enhance your compliance efforts.
4. Monitor Progress: Web accessibility isn’t a one-and-done task. Standards evolve, and so do websites. Continually test, update, and refine to stay compliant and maintain a user-friendly experience.
Final Thoughts: A Win-Win Opportunity

The Web Accessibility Tax Credit is a powerful tool that can help small businesses build inclusive, user-friendly websites without taking on the entire financial burden. From improving customer satisfaction to staying compliant with ADA regulations, accessibility has benefits that go far beyond the tax credit.

Ready to get started? Schedule an ADA briefing with 216digital today. Let us help you create an accessible website that strengthens your brand, expands your audience, and positions your business for success.
Greg McNeil

December 23, 2024

The Benefits of Web Accessibility, Web Accessibility Remediation

accessibility tax credit, Disabled Access Credit, tax credit, Web Accessibility
Why Website Accessibility Should Your New Year’s Resolution
As each New Year begins, we all look for ways to improve. Some people aim to eat healthier or learn a new skill. Others plan to grow their business or find new ways to help their community. This year, consider making website accessibility your top goal. By doing so, you can help create a more inclusive online experience while also boosting your company’s success. In this article, we will look at why website accessibility matters, how it helps your business, and what steps you can take to get started.

What Is Website Accessibility?

When people talk about website accessibility, they are talking about making sure that everyone can use a website. This means people who are blind, have low vision, are deaf, have hearing loss, or have other disabilities. For example, many users rely on screen readers to read text out loud if they cannot see the screen well. Others may navigate only with a keyboard if they have trouble using a mouse.

Making your site accessible helps all users find the information they need. It also shows that you respect and value every visitor. Most importantly, it creates an inclusive online space where everyone can participate.

Why Focus on Website Accessibility?

Inclusivity

One main reason to focus on website accessibility is to make sure people with disabilities have the same chances as everyone else. It can feel frustrating when someone cannot use a website because images don’t have text descriptions or the site requires the user to click small buttons they can’t see. By updating your site to be accessible, you send a message that you care about all visitors.

Better User Experience

Another reason to care about website accessibility is that it improves the user experience for everyone. For example, providing clear and simple navigation helps people with vision or mobility issues. But it also allows users on mobile phones who want easy buttons and menus. By making your site clear, organized, and simple, you help all visitors find what they need faster.

Search Engine Optimization (SEO)

Many of the steps you take to improve website accessibility also make your site more search-engine friendly. Search engines like Google look for well-structured content, headings, and alternative text for images. These are the same features that help people who use screen readers. As a result, when you improve your site’s accessibility, you can also see a boost in your SEO. This can lead to more site visitors and potential customers.

Avoiding Legal Risks

In some places, it is the law that businesses must make reasonable efforts to ensure website accessibility. If a site is inaccessible, there could be legal consequences, such as lawsuits or fines. By taking the time to keep your site accessible, you protect your business from these risks.

Future-Proofing Your Website

Staying on top of website accessibility helps future-proof your site as technology changes. When new devices or tools come out, users with disabilities may rely on them to access the web. A site that follows best practices for accessibility will likely work well with new devices and software.

Steps for Getting Started with Website Accessibility

1. Conduct an Accessibility Audit

A good place to start with website accessibility is to run an accessibility audit. This can show you where your site is working well and where you need to improve. You can use online tools like WAVE Web Accessibility Evaluation Tool or Google Lighthouse to scan your web pages. These tools will point out errors, like missing image text or poor color contrast.
- Check for Alt Text: One of the first things these tools look for is alt text for images. This text should describe the image so that people using screen readers know what it shows.
- Inspect Headings: Proper headings (H1, H2, H3, etc.) make it easier for users and search engines to understand your content. They also help screen readers tell listeners what section of the page they’re on.
2. Improve Color Contrast

Many people have trouble reading text if the colors do not have enough contrast. For instance, gray text on a white background can be hard to see, even for people without vision disabilities. Try using a tool like WebAIM’s Color Contrast Checker to make sure your text stands out from the background.

3. Make Your Site Keyboard-Friendly

Some people cannot use a mouse. Instead, they use the keyboard to move from button to button on a page. Make sure that all interactive parts of your site, such as links and forms, can be reached and used by pressing Tab or the arrow keys. You can test this by trying to use your site without a mouse.

4. Use Clear Labels and Instructions

Forms, buttons, and links should have labels that tell people what they do. For example, avoid using a button that says “Click Here.” Instead, use a phrase like “Sign Up for Our Newsletter.” This helps visitors understand what action they’re taking. It also helps users who rely on screen readers since the screen reader will say the label out loud.

5. Provide Captions and Transcripts

If you have videos or audio content on your site, make sure you have captions for people who are deaf or hard of hearing. You can also provide written transcripts. This way, all users can understand your content, even if they cannot hear the audio.

6. Follow the WCAG Guidelines

The Web Content Accessibility Guidelines (WCAG) offer detailed advice on how to make sites more accessible. They cover things like color contrast, text size, and how to handle media. While the guidelines can be lengthy, you don’t need to tackle everything simultaneously. Pick the biggest problems first, then work on the rest over time.

Technical Explanations in Simple Terms
- Screen Readers: These programs read text on a screen out loud. People who cannot see well often rely on them to use the web. If your site lacks alt text or uses odd layouts, it can confuse screen readers.
- ARIA Labels: These are extra bits of code that tell assistive technologies how to treat specific parts of a website. They are used when basic HTML tags aren’t enough to explain what something is or does.
- Semantic HTML: This means using HTML tags the way they were meant to be used. For example, using the <header> tag for your header and <main> for your main content. Semantic HTML makes reading your site easier for browsers and assistive tools.
Links to Additional Resources
- W3C Web Accessibility Initiative: This is the group that creates the official guidelines on web accessibility.
- WebAIM: They offer articles, tools, and services to improve accessibility.
- The A11Y Project: A community-driven site with accessibility resources, tips, and tools.
- National Center on Disability and Access to Education (NCDAE): Provides resources on creating accessible web content for education and beyond.
Embracing Accessibility as a Competitive Advantage

Improving website accessibility can make you stand out from your competition. People notice when a site is easy to use and welcoming. They are also likely to return if they had a good first experience. In today’s online world, building a site and hoping for the best is not enough. Making it accessible can bring new customers and keep the ones you already have happy.

Committing to Website Accessibility for 2025

Focusing on website accessibility sets you up for long-term success. By making your site inclusive, you show you care about all visitors, protect your business from legal risks, and improve SEO while creating a more welcoming internet for everyone.

Start the New Year with an accessibility audit and tackle high-impact fixes like adding alt text, improving contrast, and ensuring keyboard navigation. Each step brings you closer to a more inclusive and future-proof site.

Ready to take action? Schedule an ADA briefing with 216digital today. Let us help you build a compliant and inclusive digital presence for 2025 and beyond!
Greg McNeil

December 20, 2024

The Benefits of Web Accessibility, Web Accessibility Remediation

2025, New Year's Resolution, Web Accessibility, Website Accessibility
Measuring Accessibility: How It Impacts Marketing Goals

You’ve invested time, effort, and resources into making your website accessible—now what? Whether you’ve completed web accessibility remediation or are actively planning it, the next step is understanding how these changes impact your business goals. Accessibility improvements aren’t just about compliance; they’re about driving measurable results. From website traffic to engagement and conversion rates, every change you make has the potential to influence key marketing metrics.

But how do you connect the dots between accessibility and performance? Measuring the impact of your efforts can provide powerful insights, helping you refine your strategy and justify the investment. Below, we’ll explore which core metrics to watch, how to set up effective measurement techniques, and how to interpret these findings so that they can shape your ongoing marketing strategy.

Understanding the Marketing Payoff of Accessibility Improvements

When you enhance your site to be more accessible—maybe by improving color contrast, refining navigation for keyboard users, adding descriptive alt text to images, or ensuring multimedia content includes transcripts and captions—you’re helping visitors of all abilities have a smoother, more intuitive experience. While that’s a worthy goal in itself, these improvements can also influence how people engage with your brand online.

A More Welcoming Experience for Everyone

Accessibility isn’t only for users with disabilities; often, making content easier to parse benefits all visitors. A cleaner interface, clearer calls-to-action, and faster loading times can reduce frustration and encourage visitors to stay longer, explore more deeply, and trust your brand’s commitment to serving them.

Building on Existing Marketing Foundations

If you’ve already fine-tuned SEO, user experience (UX) design, or content marketing, accessibility improvements can boost the effectiveness of these efforts. For instance, when images have descriptive alt text, it doesn’t just help screen reader users—it also can support better image search rankings. In short, accessibility can amplify the impact of the marketing strategies you’ve worked hard to build.

Key Marketing Metrics to Monitor

To measure how accessibility changes influence your marketing goals, focus on core metrics that tell a story about user behavior, engagement, and conversion. Before implementing changes, establish benchmarks for these metrics so you can accurately track growth over time.

1. Website Traffic

Your site’s overall traffic and traffic sources can signal whether accessibility is drawing in new users or encouraging return visits. After implementing accessibility improvements, compare monthly or quarterly traffic data to your benchmarks. If the number of unique visitors increases or if you see a rise in organic search traffic, it may be partly due to your site becoming easier to navigate for all users, including those who rely on assistive technologies.

2. Bounce Rate

A high bounce rate often indicates visitors didn’t find what they were looking for or had trouble engaging with the page. Accessibility refinements—like making interactive elements more intuitive and ensuring readable text—can encourage visitors to explore more pages and stay longer. If your bounce rate drops after accessibility updates, that’s a strong indicator you’re delivering a better initial user experience.

3. Conversion Rates

Whether you want visitors to fill out a form, sign up for a newsletter, or complete a purchase, conversion rates show how effectively your website turns casual visitors into engaged participants or customers. Accessibility improvements can streamline this path, removing friction that might have previously deterred some users. Look for upticks in completed forms, successful transactions, or sign-ups following the changes you’ve made.

4. Engagement Metrics

Time on site, pages per session, and the frequency of return visits all shine a light on how interested and comfortable users are once they arrive. Accessibility-focused features like captioned videos, properly structured headings, or easily clickable buttons can create a more enjoyable browsing experience. Over time, an increase in these engagement metrics can be traced back to the site’s enhanced usability.

Methods to Measure and Attribute Results

Once you know which metrics to prioritize, it’s time to implement a measurement plan that can show the direct or indirect influence of your accessibility initiatives. Below are several methods and tools that can help you gather meaningful data.

1. Benchmarking Before and After Changes

Before rolling out your accessibility improvements, use tools like Google Analytics to record baseline metrics. These might include average monthly traffic, typical bounce rate, conversion funnels, and standard engagement levels. After the changes have been in place for a set period—often a few weeks or months—compare the new data against your benchmarks. Any positive shifts can help you see how your accessibility efforts are contributing to better outcomes.

2. A/B Testing Specific Elements

If you’re still refining your approach, consider testing pages or features. For instance, try presenting one version of a landing page with enhanced accessibility features (clear labeling, streamlined forms, strong color contrast) and another version with fewer improvements. Monitor which variant achieves higher conversion rates or lower bounce rates. By isolating certain features, you can identify which specific accessibility enhancements resonate most powerfully with users.

3. Reviewing Analytics on Assistive Technology Usage

Some analytics platforms and specialized tools can help you understand how users with assistive technologies, like screen readers, interact with your site. While you won’t often see these visitors singled out in basic analytics reports, certain surveys or session recordings (always anonymized and with proper privacy considerations) might reveal patterns in navigation. If more visitors using keyboard-only navigation or screen readers are successfully completing key actions, that’s a compelling sign your accessibility changes are having a positive effect.

4. Direct User Feedback and Surveys

Numbers are crucial, but qualitative feedback can provide context. Consider reaching out to your audience through surveys or feedback forms that specifically ask about the site’s usability and clarity. If visitors comment that it’s easier to find products or read blog posts since recent updates, that personal insight can validate your quantitative data. Even an open-ended prompt like “How can we make our site more user-friendly?” may yield telling feedback. Better yet, if you have a dedicated user base that includes people who rely on assistive technologies, invite them to share their experiences. Their insights can help explain why certain metrics changed—and suggest new opportunities for improvement.

5. Accessibility Testing Tools and Audits

Tools like WAVE and Lighthouse can run automated checks to highlight where your site excels and where it might still be falling short on accessibility standards. These audits can’t directly tell you how conversions or bounce rates change, but they can ensure that you’re making genuine, meaningful improvements to the user experience. By regularly auditing, you maintain a level of quality that can translate into better marketing performance over time.

Integrating Accessibility into Your Ongoing Marketing Strategy

For those who’ve completed accessibility remediation or are deep into the planning process, it’s important to view these changes not as a one-time project, but as a continuous element of your online presence. To keep accessibility efforts aligned with your marketing goals:

1. Make Accessibility a Standard Part of Your Workflow

Rather than seeing accessibility as a separate task, integrate it into your content creation, campaign planning, and website updates. That way, new blog posts, landing pages, and marketing materials will be accessible from the start, ensuring long-term consistency.

2. Train Your Team on Best Practices

Share guidelines and tips with everyone involved in your marketing and website development. When the whole team understands the importance of descriptive link text, proper heading structure, and inclusive media formats, accessibility becomes second nature—and its marketing benefits compound over time.

3. Keep Monitoring and Iterating

Markets shift, user expectations evolve, and technology changes. Make it a habit to review accessibility metrics alongside other key marketing KPIs. If conversions start to plateau, examine whether new accessibility enhancements could remove a new barrier. As you refine your approach, keep using data to inform your next steps.

The Bigger Picture: Trust, Loyalty, and Growth

At its core, effective accessibility improvements help you create a site that’s genuinely welcoming. It’s about minimizing frustration, simplifying navigation, and making it easier for all visitors—whether they have a disability or not—to connect with your content and your brand.

By actively measuring the impact of these changes, you show that you’re not just making improvements as a formality. You’re committed to understanding their effect and using that insight to guide your marketing strategy forward. Over time, this transparency and responsiveness can enhance your reputation, build trust, and foster loyalty, creating a multiplier effect on your growth.

If you haven’t yet started your journey toward web accessibility, now is the time to take the first step. Schedule an ADA briefing with 216digital using the contact form below, and let us help you create a more inclusive and impactful digital presence.

Greg McNeil

December 18, 2024

The Benefits of Web Accessibility

Accessibility, digital accessibility, KPI, Marketing, Website Accessibility
Why Accessibility Is Key to UX Success
Here’s a secret: websites that are easier to use for people with disabilities are easier to use for everyone. Applying simple HTML5 core concepts like semantic markup and landmark regions will naturally make your website easier to navigate with a keyboard and have a more logical structure. This is great for onsite SEO, user experience (UX) – and web accessibility, with no additional effort required.

How Web Accessibility Enhances UX

At its core, web accessibility is about removing barriers that might prevent people from using your site. When a website is accessible, it’s usable by everyone—regardless of their abilities, devices, or environments.

Here’s how accessibility directly impacts UX:

Improved Usability for All

Accessible design benefits people with disabilities and creates a better experience for everyone. Features like straightforward navigation, readable fonts, and intuitive layouts make your site easier to use, regardless of age, device, or tech-savviness.

Inclusive Design for Diverse Audiences

Accessibility ensures your site is usable for people with visual, auditory, cognitive, or motor disabilities. For example:
- Screen reader support helps blind or low-vision users navigate content.
- Keyboard-friendly navigation aids people with motor impairments.
- Clear text and structure assist individuals with cognitive challenges.
Enhanced Mobile Experience

Basic accessibility principles—like scalable typography, responsive layouts, and touch-friendly designs—naturally improve mobile usability. Mobile users account for significant web traffic.

The Benefits of Accessible Design

Investing in web accessibility isn’t just the right thing to do—it’s also good business. Here are some key benefits:

Reaching a Wider Audience

Approximately 15% of the global population lives with some form of disability. By ensuring your site is accessible, you’re inviting millions of potential customers to engage with your content and services.

Boosting SEO

Accessible websites often perform better in search engine rankings. Practices like adding alt text for images, using descriptive headings, and providing transcripts for videos improve your SEO by making your content easier for search engines to index.

Building a Positive Brand Image

A commitment to accessibility shows your audience that you care about inclusivity. This fosters trust, strengthens your reputation, and makes your brand socially responsible.

Legal Compliance and Risk Reduction

Accessible websites help you comply with regulations like the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), reducing the risk of lawsuits or fines.

Overcoming Challenges in Accessibility

Despite its benefits, implementing accessibility can come with challenges:

Misconceptions About Accessibility

Some believe accessibility only benefits a small audience or that it’s too costly or complex to implement. In reality, accessibility improves UX for all users and can be cost-effective when integrated early.

Technical Hurdles

Developers might need help understanding WCAG guidelines or implementing complex ARIA roles. Clear documentation and ongoing education can address this.

Resistance to Change

Most teams have enough on their plates and do not want to add any additional steps to their existing workflows. However, building a general awareness of accessibility concepts will naturally improve your site’s inclusivity without any extra work.

Strategies for Integrating Accessibility Into UX Design

To create a truly inclusive experience, accessibility needs to be a priority from the start. Here’s how to integrate it into your design process:

Start Early in the Design Process

Accessibility is most uncomplicated to implement when it’s considered from the beginning. Start with semantic HTML, readable fonts, and a logical content structure.

Focus on User Testing

Test your site with real users, including those with disabilities. Tools like screen readers and keyboard navigation can simulate some experiences, but real feedback is invaluable.

Use Accessibility Tools

Incorporate tools like:
- Lighthouse: Google’s tool for auditing accessibility, performance, and SEO.
- WAVE: An accessibility evaluation tool that highlights issues directly on your site.
Educate Your Team

Train designers, developers, and content creators to understand accessibility principles and WCAG guidelines. Make accessibility a team-wide responsibility.

Iterate and Improve

Accessibility isn’t a one-and-done task. Regularly review your site for compliance, usability, and opportunities for improvement.

Practical Tips for Accessible UX

Here are some specific ways to improve accessibility while enhancing UX:

Prioritize Clear Navigation

Ensure menus are intuitive and consistent across devices. Use breadcrumbs, logical page hierarchy, and descriptive labels to guide users.

Provide Text Alternatives

Add alt text to images, video captions, and audio content transcripts. This makes your media accessible to screen readers and enhances SEO.

Design for Keyboard Navigation

Ensure all interactive elements—buttons, links, forms—are reachable and operable using just a keyboard.
```
button:focus {  
  outline: 3px solid #005fcc;  
}  
```
Ensure Sufficient Color Contrast

Low contrast can make text unreadable for users with low vision. Use tools like the Contrast Checker to verify WCAG-compliant contrast ratios.

Use ARIA Sparingly

Accessible Rich Internet Applications (ARIA) roles can enhance accessibility but shouldn’t replace semantic HTML. Use ARIA roles to clarify interactive components, like modals or accordions.

Accessibility’s Role in a Better Web

When accessibility and UX align, everyone wins. Your site becomes more straightforward to use, more engaging, and more inclusive. For users with disabilities, accessible design opens doors to equal participation in the digital world. For businesses, it means more satisfied customers, better performance metrics, and a stronger reputation.

As the web continues to evolve, let’s commit to creating digital spaces that are open and enjoyable for all. Accessibility isn’t a barrier—it’s the foundation of great UX.

If you would like to evaluate your site’s user experience for everyone, including users with disabilities, reach out to 216digital using the contact form below.
Greg McNeil

December 12, 2024

How-to Guides, The Benefits of Web Accessibility

Accessibility, Accessible Design, User Experience, UX, Web Accessible Design, Website Accessibility
Small Design Choices, Big Accessibility Wins for All E-Commerce
In the ever-evolving world of online shopping, small design choices can have a massive impact on customer experience—especially when it comes to accessibility. The beauty of accessible design isn’t just about meeting legal requirements; it’s about creating a shopping environment where everyone, regardless of their abilities, can navigate, interact, and complete purchases effortlessly. For e-commerce businesses, embracing accessibility means happier customers, improved loyalty, and ultimately, higher sales. Let’s explore some easy-to-implement design changes that can create big wins for your e-commerce store.

Skip Navigation Links: A Keyboard and Screen Reader Lifesaver

For many e-commerce users, particularly those who rely on screen readers or navigate using keyboards, skip navigation links are game-changers. These simple links allow users to bypass repetitive menus and jump straight to the main content.

Imagine browsing an e-commerce site with dozens of product categories listed in a navigation bar. For someone tabbing through every link, it could feel like running a marathon before even reaching the product descriptions. Skip navigation links eliminate this hassle, ensuring users can quickly find what they’re looking for. Plus, it’s not just about accessibility—it’s about efficiency for all users.

How to Implement

Here’s an example of a skip navigation link implemented in HTML and CSS:
```
<a href="#main-content" class="skip-link sr-only">Skip to Main Content</a>

.sr-only { 
  position: absolute; left: -10000px; 
} 
.skip-link { 
  color: black; background-color: white; padding: 12px; border: 2px solid black; border-radius: 5px; z-index: 999; 
} 
.skip-link:focus-visible { 
  left: 0px; 
}
```
Add an id to the main content section to link to it:
```
<div id="main-content">
  
</div>
```
This ensures the link appears only when focused, providing a seamless experience for keyboard users.

Quick Links: Streamline Product Page Navigation

E-commerce product pages often pack in a wealth of information, from product descriptions and specifications to reviews and related products. While comprehensive details are a plus, they can also feel overwhelming. That’s where quick links come in.

By adding anchor links at the top of product pages, you give customers the option to jump directly to the section they care about most. Whether it’s “Customer Reviews,” “Specifications,” or “Add to Cart,” quick links make the browsing experience smooth and satisfying. This small touch can be a big win for users with disabilities, who might otherwise struggle to scroll through dense pages.

How to Implement

Use anchor links combined with id attributes:
```
<nav>
  <ul>
    <li><a href="#description">Description</a></li>
    <li><a href="#specs">Specifications</a></li>
    <li><a href="#reviews">Customer Reviews</a></li>
  </ul>
</nav>

<section id="description">
  <h2>Product Description</h2>
  <p>Details about the product...</p>
</section>

<section id="specs">
  <h2>Specifications</h2>
  <p>Technical details...</p>
</section>

<section id="reviews">
  <h2>Customer Reviews</h2>
  <p>What customers are saying...</p>
</section>
```
Anchor links make navigation more accessible for all users, particularly those using assistive technologies.

Repeated Call-to-Actions: Boost Engagement on Lengthy Pages

Sometimes, e-commerce pages are lengthy by necessity—think of category pages featuring hundreds of products or detailed FAQs. Repeating key call-to-action (CTA) buttons, like “Add to Cart” or “Subscribe,” ensures users always have easy access to the next step.

Why does this matter? For users with mobility issues or those navigating on mobile devices, scrolling back to the top for a CTA can be frustrating. A well-placed button at regular intervals keeps the experience seamless and reduces the risk of abandonment.

To learn more about CTA’s and web accessibility, check out our article “Why ‘Click Here’ Hurts Your Website’s Accessibility.“

How to Implement

Here’s an example of a repeated CTA in HTML:
```
<section>
  <p>Great deals await! Don’t miss out.</p>
  <a href="/checkout" class="cta-button">Add to Cart</a>
</section>
<section>
  <p>Ready to buy? Click below.</p>
  <a href="/checkout" class="cta-button">Add to Cart</a>
</section>
```
Enhance with CSS for visibility:
```
.cta-button {
  display: inline-block;
  padding: 10px 20px;
  background-color: #007bff;
  color: white;
  text-decoration: none;
  font-size: 16px;
  border-radius: 5px;
}
.cta-button:hover {
  background-color: #0056b3;
}
```
High Contrast Colors: Accessibility Meets Visual Appeal

Choosing high-contrast color combinations is one of the simplest yet most impactful accessibility adjustments an e-commerce site can make. Text should always stand out against its background, ensuring readability for users with low vision or color blindness.

For instance, pairing black text on a white background is a classic high-contrast choice. Avoid combinations like light gray text on a white background—it may look sleek, but it’s a nightmare for users with visual impairments. Use online contrast checkers to ensure your color scheme meets Web Content Accessibility Guidelines (WCAG) standards.

Descriptive Alt Text: Elevate Your Product Images

Images play a starring role in e-commerce. From close-up shots of fabrics to 360-degree views of products, visuals help customers make informed decisions. But what about users who can’t see the images?

Enter descriptive alt text. This essential element of accessible design provides text-based descriptions of images, allowing screen readers to convey their content. For example, instead of “Image of a shirt,” use something like “Blue cotton button-down shirt with long sleeves and a slim fit.” Not only does this help visually impaired users, but it also boosts your SEO, making your e-commerce site more discoverable.

How to Implement

Add descriptive alt text to your images in the alt attribute:
```
<img src="blue-shirt.jpg" alt="Blue cotton button-down shirt with long sleeves and a slim fit">
```
Accessible Forms: Smooth Checkout Experiences

Forms are a staple of e-commerce, whether for creating accounts, signing up for newsletters, or completing purchases. Yet, poorly designed forms can alienate customers with disabilities.

To ensure your forms are accessible:
- Use clear labels for every field, even if it seems obvious.
- Include error messages that explain the problem in plain language, like “Please enter a valid email address.”
- Add focus indicators to show users where they are on the page as they tab through the form.
These small changes make the checkout process easier for all customers while reducing cart abandonment rates.

How to Implement

Use clear labels, error messages, and focus indicators:
```
<form>
  <label for="email">Email Address</label>
  <input type="email" id="email" name="email" required>
  
  <span id="error-message" style="color: red; display: none;">
    Please enter a valid email address.
  </span>
  <button type="submit">Submit</button>
</form>
```
Add JavaScript to show error messages dynamically:
```
document.querySelector('form').addEventListener('submit', function(event) {
  const emailField = document.getElementById('email');
  if (!emailField.value.includes('@')) {
    event.preventDefault();
    document.getElementById('error-message').style.display = 'block';
  }
});
```
Ensure focus indicators are clear for keyboard users:
```
input:focus {
  outline: 2px solid #007bff;
}
```
Accessibility Benefits Everyone

While these features are designed with accessibility in mind, they often enhance the overall e-commerce experience for all users. For example, quick links and repeated CTAs aren’t just for users with disabilities—they make navigating long pages faster for everyone. High-contrast colors don’t only help users with low vision; they’re also easier to read in bright sunlight on mobile devices.

Inclusive design doesn’t just expand your audience; it builds trust. Customers recognize and appreciate when a business goes the extra mile to ensure their shopping experience is smooth and enjoyable.

The Payoff: Happier Customers and Higher Sales

By incorporating accessibility features, you’re not just meeting legal obligations—you’re investing in your customers’ satisfaction. When customers feel valued and supported, they’re more likely to complete purchases, leave positive reviews, and return for future shopping. The result? A stronger, more inclusive e-commerce brand that thrives in today’s competitive market.

Ready to take the next step? Schedule an ADA briefing with 216digital today to explore how accessibility can elevate your e-commerce site. Simply use the contact form at the bottom of this page to get started. Let’s work together to create a better online shopping experience for all!

Make the change. Create an e-commerce experience that works for all—and watch as those small design choices turn into big accessibility wins!
Greg McNeil

December 6, 2024

How-to Guides, The Benefits of Web Accessibility

Accessibility, e-Commerce, ecommerce website, How-to, Web Accessibility
Web Accessibility for Senior Citizens: A Business Case

Have you ever stopped to think about how accessible your website is for senior citizens? You might imagine accessibility only in terms of helping people with visual or hearing impairments, but what about the growing number of seniors who are online every day? Seniors often face unique challenges when navigating websites—things like vision loss, reduced motor skills, and even cognitive decline. As their online presence continues to increase, it’s crucial to ask: Do you have an accessible site? The answer might surprise you.

Making your website senior-friendly isn’t just the right thing to do—it’s a smart business move that can bring both legal and financial rewards. Let’s explore why investing in web accessibility for seniors is a move you can’t afford to overlook.

What Is Web Accessibility?

Web accessibility refers to the practice of designing websites and digital content so that they can be easily accessed and used by all people, including those with disabilities. It’s not just about compliance with regulations or making sure that people with visual or hearing impairments can use your site. Accessibility also benefits people with other challenges, such as limited mobility or cognitive impairments.

Why Does It Matter for Senior Citizens?

Senior citizens—particularly those over 65—are a growing segment of internet users. In fact, according to a study by the Pew Research Center, 73% of people aged 65 and older are now online, and 61% of them use the internet every day. However, many older adults face unique challenges when using websites, such as vision loss, hearing impairments, reduced fine motor skills, and cognitive decline. This is where web accessibility plays a crucial role.

By ensuring your website is accessible to seniors, you’re not just creating a better user experience for them—you’re opening your business up to a larger market with significant spending power.

The Legal Landscape: ADA and Accessibility

In the United States, businesses are legally required to ensure that their websites are accessible to people with disabilities. The Americans with Disabilities Act (ADA), passed in 1990, mandates that public accommodations—such as businesses, government entities, and nonprofit organizations—provide equal access to their services for people with disabilities. While the law doesn’t explicitly mention websites, courts have increasingly interpreted it to apply to digital spaces.

Legal Risks of Non-Compliance

This means that if your website is not accessible to people with disabilities—including older adults—you could be at risk for legal action. Many businesses have been sued over accessibility violations, with settlements reaching millions of dollars. Even if you’re a small business owner or running a personal blog, failing to provide an accessible experience could open you up to potential lawsuits, fines, or reputational damage.

For example, large companies like Target and Domino’s Pizza have faced high-profile lawsuits for not having accessible sites. These cases highlight the importance of taking accessibility seriously, not just as a moral or ethical issue but as a business risk.

Financial Benefits: Reaching a Larger, Wealthy Audience

One of the most compelling reasons to focus on web accessibility for seniors is the financial advantage. Seniors, particularly those in the 65+ age range, wield significant purchasing power. According to the AARP, people over 50 account for more than $8 trillion in economic activity in the U.S. every year. That’s a massive market—one that’s only going to grow as the senior population continues to expand.

How Accessibility Boosts Your Bottom Line

However, many businesses fail to recognize the importance of this demographic when designing their websites. If your website isn’t accessible, you’re essentially alienating an entire group of people who might have the money and the intent to buy from you. In contrast, an accessible site can tap into this valuable market by ensuring that seniors have a seamless, positive experience when browsing and making purchases online.

Here are some key ways web accessibility can boost your bottom line:

Improved Conversion Rates on Accessible Sites

When seniors can easily navigate your site, understand your content, and complete purchases without frustration, you’ll see higher conversion rates. Research shows that accessibility improvements can lead to better engagement, longer time spent on the site, and more frequent purchases. Whether you run an e-commerce store or offer a service, providing an accessible site can lead to more successful transactions.

Expanding Your Reach

Web accessibility isn’t just about meeting the needs of those with disabilities—it’s also about creating a better experience for everyone. Simple improvements, like larger fonts, clearer color contrast, or the ability to adjust text size, benefit not just seniors but a wide range of users. As your website becomes more accessible to navigate for seniors, you’re also making it more user-friendly for all visitors, which can attract more people and boost your website traffic.

Reducing Bounce Rates

A website that’s hard to use leads to frustrated visitors, and frustrated visitors often leave. If seniors (or anyone else) find your site difficult to navigate or read, they’re likely to abandon it in favor of a competitor’s site. Ensuring your site is accessible makes it more likely that users will stay longer, browse more pages, and return again.

Brand Loyalty and Word-of-Mouth

By demonstrating your commitment to accessibility, you’re sending a powerful message to your customers that you care about inclusivity. This can lead to stronger brand loyalty and positive word-of-mouth referrals. Seniors, like all customers, appreciate brands that make an effort to meet their needs, and they are more likely to become repeat customers. This loyalty can help your business grow over time.

Social Benefits: Building an Inclusive Brand

In today’s competitive market, inclusivity is more than just a buzzword—it’s an expectation. Consumers increasingly expect companies to be socially responsible, and that includes providing accessible sites for people with disabilities. When your website is accessible to seniors, you’re showing that your brand is forward-thinking, compassionate, and dedicated to serving everyone.

This kind of brand identity can strengthen your reputation and create emotional connections with your customers. A business that values diversity and inclusivity is more likely to resonate with socially conscious consumers, not just seniors.

Corporate Social Responsibility (CSR)

Investing in web accessibility shows that your company is taking steps to fulfill its corporate social responsibility. By ensuring that all people, regardless of age or ability, can engage with your business, you’re positioning yourself as a leader in social responsibility. Consumers are increasingly making decisions based on their values, and a company that prioritizes accessibility can stand out in a crowded marketplace.

Fostering a Positive Reputation

The world is becoming more focused on accessibility, and businesses that lead the charge will be seen as industry pioneers. If you prioritize accessibility, you’re likely to gain recognition and respect for your commitment to inclusivity, both from customers and from the broader business community.

Stay Ahead of the Curve with an Accessible Site

As the senior population continues to grow, the demand for accessible sites will only increase. By taking proactive steps now to make your website accessible, you’re positioning your business to meet future needs. Businesses that adapt early will have a competitive edge over those that wait until accessibility is a legal requirement or until they lose customers because of accessibility issues.

Furthermore, accessibility features that are beneficial for seniors—such as voice recognition, screen readers, or simple navigation—are often beneficial to younger audiences as well. This means that your investment in accessibility has the potential to benefit a wide range of users, not just seniors.

A Forward-Thinking Investment

Web accessibility for senior citizens is not just about compliance; it’s a strategic business move that can expand your market reach, boost conversion rates, and strengthen your brand’s inclusivity. With the financial, social, and legal benefits clear—and a growing senior population—now is the perfect time to make your website accessible to all.

Ready to take the next step? Schedule an ADA briefing with 216digital today. Our team of experts will guide you through the process of enhancing your website’s accessibility, ensuring you meet legal requirements while providing an exceptional user experience for all visitors. Don’t miss this opportunity to future-proof your business and tap into a wider audience.

Greg McNeil

November 7, 2024

The Benefits of Web Accessibility

ADA Compliance, Benefits of Web Accessibility, business case for web accessibility, Web Accessibility
A Case for Starting Accessibility Early in Development
When you’re kicking off a new web project, it’s easy to focus on exciting features and visual design. But here’s something that often gets pushed aside until it’s almost too late: accessibility. The truth? Accessibility isn’t just a box to check off at the end of development; it’s a fundamental part of creating an inclusive, user-friendly experience from day one. To truly succeed, you need to start accessibility early.

Think about it: no one wants to realize their new website or app needs major tweaks just to be usable for everyone. Starting accessibility early not only benefits people with disabilities but boosts usability for all your users, saves you money, and keeps you in line with standards like Web Content Accessibility Guidelines (WCAG). And who doesn’t want to avoid headaches later on?

Let’s break down why embedding accessibility into your project from the very beginning is worth every bit of effort—and how to make it happen smoothly.

Why Start Accessibility Planning from the Beginning?

Making accessibility a priority from day one can feel like a big commitment, but here’s what you gain by choosing to start accessibility early:

Avoid Costly Retrofits

Fixing accessibility issues at the end of a project can mean reworking significant parts of your site—an expensive and time-consuming ordeal. Imagine designing your site, launching it, and then realizing it doesn’t meet accessibility standards. Adding features like keyboard navigation or fixing color contrast at that point can mean redoing large chunks of your design. Planning for these details early on keeps everything smoother (and kinder on your budget).

Enhance User Experience for All

When you start accessibility early, you set the stage for a user experience that is friendly and inclusive for everyone. Accessibility isn’t just for those with disabilities—it’s for everyone. Features like clear navigation, easy-to-read text, and well-labeled elements make browsing better for all users. Designing with accessibility in mind from the start ensures these benefits are baked in, rather than added later.

Stay Compliant and Avoid Legal Issues

Starting with WCAG standards and other accessibility guidelines from the get-go helps you avoid legal hiccups. These guidelines form the backbone of inclusive web design and ensure you’re in line with regulations like the Americans with Disabilities Act (ADA). Following these rules early on makes compliance one less thing to worry about.

How to Integrate Accessibility into Each Stage of Development

Accessibility can be woven into every phase of your project with just a bit of planning. Here are some actionable steps for developers and designers:

Design with Accessibility in Mind

From the beginning, designers play a critical role in accessibility by setting the structure and visual flow of a project. Here are a few accessibility best practices to incorporate during the design phase:

Color Contrast and Readability

Make sure your text is easy to read against its background. According to WCAG guidelines, regular text should have at least a 4.5:1 contrast ratio, while larger text should have a 3:1 contrast ratio. Testing tools like WebAIM’s Color Contrast Checker make this quick and easy to verify.

Intuitive Layout and Navigation

A clear, intuitive layout ensures all users can navigate your site. Place navigation elements consistently, keep forms simple, and use ample white space to make content easier to digest. These are just a few examples of how to start accessibility early in your design strategy.

Descriptive Text for Buttons and Links

Buttons and links should have descriptive text that tells the user exactly what will happen when they click. Instead of a vague “click here,” label it with “Learn More About Accessibility,” for example. Clear labels improve navigation for users and assistive technologies alike.

Use the Right HTML Tags

Developers can make a huge impact when they start accessibility early by using semantic HTML. Semantic HTML tags—like <header>, <main>, <nav>, and <footer>—convey the structure of your webpage to screen readers and other assistive devices, helping users navigate more effectively.

Proper HTML Markup

Use headings (<h1>, <h2>, etc.) in a logical order, and never skip heading levels. This creates a clear hierarchy for users relying on screen readers and assists everyone in navigating your content.

Descriptive Alt Text for Images

Screen readers rely on alternative text (alt text) to describe images to visually impaired users. Ensure every image with meaningful content has a description that conveys what’s in the image or its purpose. If the image is purely decorative, use an empty alt attribute (e.g., alt=" ") to signal to screen readers that it can be ignored.

ARIA Attributes

Accessible Rich Internet Applications (ARIA) roles and attributes provide additional context where HTML alone may fall short. For example, you can use aria-label to describe the function of a button or aria-live to notify screen readers of real-time changes, like alerts.

Test for Accessibility as You Go

Testing for accessibility throughout development lets you catch issues early before they become a headache to fix. Here’s how to implement regular accessibility checks:

Automated Accessibility Tools

Automated testing tools like Lighthouse and WAVE can detect many common accessibility issues, such as missing alt text or incorrect heading levels. However, keep in mind that while these tools are valuable, they’re not a complete solution.

Manual Testing and Keyboard Navigation

Not all accessibility features can be evaluated by automated tools, so manual testing is essential. Many users with disabilities rely on keyboards instead of a mouse, so test your site using keyboard navigation alone. Make sure users can access all interactive elements (like links, forms, and buttons) and follow a logical tab order.

Screen Reader Testing

Use screen readers like NVDA (for Windows) or VoiceOver (for Mac) to simulate how users with visual impairments experience your site. This will help you catch any missing descriptions, confusing elements, or awkward navigation.

Get Feedback from Users with Disabilities

Involving people with disabilities in testing phases offers invaluable insights. Real users bring unique perspectives that automated tools or simulated testing just can’t replicate.

Plan for Inclusive Testing

Recruit a diverse group of testers who use different assistive technologies, including screen readers, magnification software, and voice control. Their feedback can reveal practical challenges and usability issues you might not anticipate.

Iterate Based on Feedback

Make adjustments based on real-world experience and retest if needed. Accessibility is an ongoing process, and user feedback will help you understand where improvements are necessary.

Regularly Check Your Site

Keeping your site accessible isn’t a one-and-done task—it’s an ongoing process. Regular audits help ensure that your site or app stays up to date with accessibility standards as you make changes or add new features. These check-ups can catch any issues that might have been overlooked during development, or that pop up over time. But audits alone don’t cover everything; that’s where regular monitoring comes in.

Services like a11y.Radar makes a big difference by providing continuous monitoring to help keep your website accessible. With automated checks and detailed reports, a11y.Radar alerts you to potential issues early on so you can fix them before they turn into bigger problems. Plus, it helps you stay aligned with current WCAG guidelines, which are always evolving.

Combining regular audits with a monitoring service like a11y.Radar keeps your site running smoothly and ensures a user-friendly experience for everyone.

Building a Culture of Accessibility

Making accessibility a foundational part of your development culture is key to sustaining these practices long term. Here are some ideas to foster an accessibility-first mindset in your team:

Educate and Train Your Team

Provide training on accessibility guidelines and tools for all team members, from designers and developers to project managers and content creators. Workshops, webinars, and resources on WCAG standards and inclusive design can help create a shared understanding of accessibility’s importance.

Keep Accessibility Resources Available

Ensure your team has access to accessibility checklists, WCAG guidelines, and tool recommendations. Having these resources easily accessible means team members can refer to them at any stage of development.

Regularly Review and Share Accessibility Wins

Celebrate small successes, such as completing accessibility testing on a new feature or receiving positive feedback from an accessibility audit. Recognizing and sharing progress reinforces the importance of this work and motivates your team to continue prioritizing accessibility.

Helpful Tools for Accessibility

There are a variety of helpful tools for accessibility checks and improvements. Here are a few top options:
- WebAIM’s Color Contrast Checker: Verifies that contrast meets WCAG standards for readability.
- Lighthouse and WAVE: An open-source accessibility tool that runs quick checks on your web pages for WCAG compliance.
- Screen Readers: Test with NVDA (Windows), VoiceOver (Mac), and TalkBack (Android) to experience your site from the perspective of visually impaired users.
- ARIA Authoring Practices Guide: This guide provides information on implementing ARIA roles and attributes to enhance assistive technology compatibility.
Ready to Make Accessibility Part of Your Game Plan?

So, there you have it—starting accessibility early isn’t just a nice-to-have; it’s a win-win for everyone involved. By weaving accessibility into your project from day one, you’re not only sidestepping costly revisions but also crafting a better experience for all your users. Plus, you’re keeping things legally sound, which is always a good move.

But we get it—navigating the world of WCAG guidelines and accessibility best practices can feel a bit like decoding a secret language. If you’re ready to start accessibility early in your web development process without complicating your project, let’s talk. Schedule an ADA briefing with us at 216digital, and we’ll guide you through your journey in plain English (no tech jargon). Let’s work together to make the digital world a more inclusive place—one accessible website at a time.
Greg McNeil

October 28, 2024

Legal Compliance, The Benefits of Web Accessibility

Accessibility, Accessibility testing, ADA Compliance, UX, web development
Digital Accessibility Should Be of Every eCommerces’ Christmas List
‘Tis the season for eCommerce businesses to sleigh with their hottest sales of the year. Shoppers everywhere are searching for that perfect gift, making it one of the most lucrative times of the year for online retailers. But there’s a crucial part of the market that many are overlooking—digital accessibility. Ignoring this can mean missing out on a significant number of shoppers and facing potential legal issues. In 2021, businesses lost over $828 million due to websites that weren’t accessible, excluding valuable customers and risking their brand’s reputation.

Meeting digital accessibility standards isn’t just a nice-to-have; it’s a must, especially this year when the stakes are even higher. With inflation rising and economic uncertainty looming, shoppers are expected to be pickier about where they spend their money online. ISo, is your business ready to meet this challenge and unwrap its full potential?

Competitive Advantage: Stand Out in a Crowded Market

Since the COVID-19 pandemic, online sales have soared. In 2020 and 2021 alone, retailers made an extra $219 billion because more people shopped online. With so many online stores competing for shoppers’ attention during the holidays, you need to find ways to make your brand stand out. A 2022 report from WebAIM found that about 98% of top websites don’t meet basic accessibility standards. This leaves a lot of business up for grabs, giving you a huge chance to get ahead.

According to the CDC, one in four adults in the United States has a disability. During the holiday season, making your website accessible isn’t just something nice to do—it’s a way to reach millions of potential customers who might have trouble shopping online otherwise. By investing in digital accessibility, you turn your site into a welcoming, easy-to-use place that encourages more shoppers to stay, look around, and make purchases.

Reach a Larger Customer Base That’s Ready to Shop

Many people assume that digital accessibility only helps a small group, but this couldn’t be further from the truth. People with disabilities and older adults are often powerful consumers, especially during the holidays when everyone is buying gifts. If you ignore the huge spending power of the disability community, you miss out on a massive potential customer base. Making your website accessible ensures that people with disabilities can navigate and shop on your site, expanding your customer base and showing inclusivity.

Consider how many sales you could lose if your website isn’t accessible to everyone. Research shows that difficulties with web accessibility could cost your business $8 billion in holiday revenue. The good news is that you can avoid this loss by making your site inclusive and accessible.

Digital Accessibility for People with Disabilities

Over 1 billion people around the world live with some form of disability. In the U.S. alone, about 26% of adults have a disability—that’s one in four adults, according to the CDC. These consumers have more than $175 billion in spending money. By prioritizing digital accessibility, you’re opening your online store to millions of potential customers who might be unable to use your site otherwise.

These customers are eager to join in holiday shopping, and by making your site accessible, you’re welcoming them in. Research from the American Institutes for Research shows that people with disabilities have about $490 billion in disposable income. Including older adults, who also benefit from accessibility improvements, makes this potential customer base even bigger.

Older Buyers are Big Spenders

Many older shoppers, who might have vision challenges or limited mobility, look for websites that are easy to read and use. Simple changes like adjustable text sizes, high-contrast display options, and easy navigation make a big difference for this group. According to AARP, adults over 50 contribute over $7.6 trillion to the economy annually, making up 41% of all online shopping. By making your website more accessible, you can attract their holiday spending and build lasting customer loyalty.

The Digital Accessibility That Makes a Difference

What turns a brief visit into a sale? The experience.

Today’s shoppers are more selective than ever. They expect high-quality products and seamless online shopping. A 2022 report from IBM notes: “Shopping must be fast and efficient some of the time, rich and experiential other times, and always easy and intuitive. What’s more, consumers expect companies to cater to their needs and live up to their social and environmental responsibility claims.”

The Challenges Shoppers with Disabilities Face

How easy your website is to use depends on its accessibility. So, what problems might prevent gift buyers with disabilities from becoming your customers?
- 20% had issues creating an account or logging in to the website.
- 39% couldn’t find the information they needed about a product or service.
- 38% had problems with online purchasing and couldn’t contact customer service for help.
- 28% couldn’t interact with the website to select the items they wanted.
- 25% had issues with checking out and completing the payment process.
The truth is that an accessible website isn’t just for people with disabilities; it benefits everyone. Features like intuitive navigation, readable text, keyboard navigation, and easily clickable buttons improve the user experience for all. For example, video captions not only help those with hearing impairments but also benefit users in a noisy environment or who prefer to read along. When your website is easy to use, you can expect higher conversion rates, which can make a big difference during holiday shopping.

Creating a Positive Brand Image

Your brand reputation is about the relationship you have with your customers and the promises you make every day. People want to shop at brands that share their values. They want to spend money with companies that are doing good in the world and taking a stand—whether it’s in sustainability, climate change, or digital accessibility.

According to a 2022 report from Google Cloud, shared values are more important to consumers than ever before. A striking 82% of shoppers prefer brands that align with their personal values. Even more telling, three out of four buyers said they’ve stopped supporting brands when their values didn’t match. Clearly, meeting these expectations is vital for building and maintaining customer loyalty.

Your website is a crucial part of your brand. It shows where you choose to invest your budget and whether you care about diversity and inclusion. It paints a clear picture of whether you care about creating an easy and accessible shopping experience. Are you creating a welcoming experience? Or are you causing frustration and losing out on a large, powerful customer base?

Higher Conversion Rates

Accessibility features can directly influence your sales. A well-designed site makes shopping easy, which reduces cart abandonment and increases completed purchases. In fact, a Forrester study found that accessible websites can increase online sales by up to 15%.

Features like intuitive navigation, alternative text for images, and clear call-to-action buttons attract more users and guide them through to purchase. The Web Accessibility Initiative (WAI) notes that accessible websites can reach up to 10% more customers and improve SEO.

Digital Accessibility is a Must-Have

Digital accessibility isn’t just about doing what’s right or keeping customers happy—it’s also a legal necessity. E-commerce websites face growing scrutiny, with web accessibility lawsuits on the rise. In 2023 alone, 4,605 web accessibility lawsuits were filed in both Federal and State Courts. The retail sector was hit the hardest, making up nearly 82% of all ADA-related web accessibility cases.

The Americans with Disabilities Act (ADA) requires businesses to provide equal access to their goods and services, extending beyond physical stores to include online spaces. Not meeting these standards can lead to expensive legal issues, harm your reputation, and weaken consumer trust. As you prepare your website for the holiday season, neglecting digital accessibility could expose your business to significant risks.

Prepare Your Website for the Holidays with 216digital

Preparing your e-commerce site for the holiday season means more than just stocking up on inventory and marketing deals. It’s about making sure your site is accessible to everyone. At 216digital, we specialize in helping e-commerce websites meet digital accessibility standards. From thorough audits to ongoing support and monitoring, we’re here to help you create an inclusive, user-friendly site.

Don’t wait until it’s too late to make your website accessible, or yule be sorry. The holiday rush is the perfect time to ensure your site welcomes all customers. With digital accessibility, you’re not only complying with the law—you’re setting your business up for success.
Greg McNeil

October 25, 2024

The Benefits of Web Accessibility

digital accessibility, ecommerce website, holiday promotions, Retail
ADA Lawsuits: How They’re Shaping the Internet
The Internet is an essential part of daily life. We shop, work, learn, and even socialize online. But for millions of people with disabilities, the digital world can feel like a locked door. That’s where the Americans with Disabilities Act (ADA) steps in. Originally designed to ensure access to physical spaces, the ADA is now playing a significant role in making sure the digital world is accessible to everyone.

Let’s dive into how ADA lawsuits are shaping the future of the Internet and why this movement towards web accessibility matters for all of us.

Why Web Accessibility Matters

Imagine trying to buy groceries online, book a doctor’s appointment, or read the news—but being unable to do so because the website isn’t accessible. This is the reality for many people with disabilities. Web accessibility aims to remove these barriers, making sure websites are usable by all, whether someone is blind, deaf, has limited mobility, or faces cognitive challenges.

It’s not just about compliance; it’s about creating a better experience for everyone. When websites are more accessible, they’re also more user-friendly. For example, features like closed captions help users with hearing impairments, but they’re also useful for anyone in a noisy environment.

How the ADA Applies to the Digital World

The ADA, passed in 1990, is a law meant to prevent discrimination against people with disabilities. While it initially focused on physical locations, it’s evolved to include digital spaces like websites, mobile apps, and online services.

Title III of the ADA requires “places of public accommodation” to be accessible. While that originally meant places like stores and restaurants, the DOJ published guidance in 2022 confirming its position that the ADA does apply to websites, stating:

“…the Department has consistently taken the position that the ADA’s requirements apply to all the goods, services, privileges, or activities offered by public accommodations, including those offered on the web.”

– U.S. Department of Justice | Guidance on Web Accessibility and the ADA (2022)

This shift is significant because it brings the same standards of accessibility that apply to physical spaces into the digital realm. If a website isn’t accessible, it could violate the ADA—leading to legal action.

Key Lawsuits Driving Change

Several high-profile lawsuits have set important legal precedents for web accessibility, encouraging businesses to prioritize digital inclusivity. Here are some of the most significant cases that have reshaped the digital landscape:

Robles v. Domino’s Pizza (2019)

In 2016, Guillermo Robles, a blind man, sued Domino’s Pizza because he couldn’t use their website or mobile app to order food. Robles relied on screen-reading software, but Domino’s website and app were not compatible with it, making the services inaccessible.

The case went through multiple courts, with Domino’s arguing that the ADA did not clearly apply to websites. However, the Ninth Circuit Court of Appeals disagreed, stating that the ADA does cover websites and apps if they are closely tied to a physical location that serves the public. The U.S.

Supreme Court declined to review the case, effectively affirming the lower court’s ruling. This landmark case established a strong precedent that digital services must be accessible, especially if they’re an extension of a physical business.

Winn-Dixie Stores Inc. v. Gil (2017)

In 2016, Juan Carlos Gil, a blind man who uses screen-reading software, attempted to access the website of the grocery chain Winn-Dixie but found it was incompatible with his software. Unlike Robles v. Domino’s, Winn-Dixie had no functional website components for users to complete transactions online; however, the website did allow users to refill prescriptions, access coupons, and find store locations—services that were considered extensions of its physical stores.

The federal court sided with Gil, ruling that the website’s connection to the physical stores meant it had to comply with ADA requirements. Although the Eleventh Circuit later reversed this decision, arguing that websites themselves are not necessarily “places of public accommodation,” this case still sparked important conversations about digital accessibility. It highlighted that when a website is integral to a business’s services, it must meet accessibility standards.

Bashin v. ReserveCalifornia.com (2023)

Bryan Bashin, a blind user, filed a lawsuit against ReserveCalifornia.com, a state-run site responsible for booking campsites in California’s state parks. Bashin faced numerous challenges while using the website, including unlabelled buttons and forms that his screen reader couldn’t interpret. What made this case unique was that Bashin targeted not just the website itself, but also the state contractor responsible for the website’s development and maintenance.

This lawsuit emphasized the importance of holding government contractors accountable for digital accessibility, setting a new precedent. The court ruled in favor of Bashin, making it clear that not only are government-run websites subject to ADA compliance, but so are third-party developers who manage public websites. This ruling added new pressure on contractors and developers to implement accessibility features from the start, ensuring that websites are built with inclusivity in mind.

Evolving Legal Requirements for Web Accessibility

As the number of ADA lawsuits grows, so do the legal requirements for web accessibility. While there’s no one-size-fits-all standard, the Web Content Accessibility Guidelines (WCAG) have become the go-to benchmark. These guidelines are designed to make websites more usable for people with disabilities and cover areas like:
- Text Alternatives: Providing descriptive text for images, videos, and other non-text content.
- Keyboard Accessibility: Ensuring users can navigate sites using only a keyboard.
- Readable Fonts and Color Contrast: Make sure fonts are easy to read, and colors are distinguishable for people with vision impairments.
- Video Captions and Transcripts: Offering captions for videos and transcripts for audio content.
By aligning your website with these guidelines, you reduce the risk of legal challenges and create a better user experience for everyone.

How Businesses Are Adapting

As the legal landscape shifts, many businesses are taking proactive steps to ensure their websites comply with accessibility standards. Here are a few strategies they are employing:

Investing in Training and Resources

Many companies are now training their web development teams on accessibility standards. By understanding the principles of web accessibility, teams can create more inclusive websites from the ground up.

Conducting Accessibility Audits

Regular audits of websites can identify areas needing improvement. Companies are increasingly employing tools and experts to evaluate their sites against WCAG standards. This helps pinpoint issues like missing alt text or improper heading structures.

Integrating Accessibility Features from the Start

More businesses are making accessibility a priority during the design phase. This includes adding features such as keyboard navigation and ensuring that content is structured in an accessible way. By embedding these practices from the beginning, companies can avoid costly retrofits down the line.

Engaging with the Community

Some businesses are partnering with organizations that advocate for individuals with disabilities. By seeking feedback from actual users, they can better understand accessibility challenges and improve their websites accordingly. This not only leads to a better product but also fosters goodwill and loyalty among customers.

Long-Term Implications for the Future of the Internet

The growing emphasis on web accessibility has several long-term implications for the future of the Internet:

Increased Awareness of Inclusivity

As more companies recognize the importance of web accessibility, we will likely see a cultural shift in how businesses approach design and user experience. Prioritizing inclusivity can attract a broader audience and create loyal customers.

Legal Precedents Will Shape Standards

As more ADA lawsuits are filed, legal precedents will increasingly dictate what is considered acceptable in terms of web accessibility. Businesses will need to stay informed about these developments to avoid potential legal pitfalls.

Technological Advancements

The demand for accessible web design will likely spur innovation in technology and tools. We can expect new solutions that simplify the process of making websites accessible, from AI-driven accessibility checkers to improved assistive technologies.

A Culture of Accessibility

As web accessibility becomes a norm, future designers and developers will likely prioritize inclusivity from the outset. This could lead to a more inclusive internet overall, where all users can engage equally.

Conclusion

Web accessibility is reshaping the digital landscape, and it’s clear that the ADA’s influence is paving the way for a more inclusive internet. While compliance with these evolving standards may seem daunting, it’s ultimately about creating a digital environment where everyone can navigate and engage with ease. By enhancing accessibility, you’re not just adhering to legal requirements—you’re fostering a more user-friendly experience for all.

Instead of seeing accessibility as a burden, consider it an opportunity to make your website more welcoming and effective. It’s a chance to lead by example and demonstrate your commitment to inclusivity. If you’re curious about where your website stands, scheduling an ADA briefing with 216digital can be a great first step. Let’s shift the focus from obligation to opportunity, one accessible website at a time.
Greg McNeil

October 22, 2024

Legal Compliance, The Benefits of Web Accessibility

ADA, ADA Compliance, ADA Lawsuit, Web Accessibility

Evolving Accessibility Standards in 2025

Government Enforcement and Legal Implications

Accessibility as a Business Imperative

Legal Implications

Market Potential in 2025

Competitive Advantage

Challenges and Misconceptions

The Myth of Overlays

Fear of Cost

The Role of Technology in Accessibility

Practical Steps to Get Started in 2025

Maintain and Monitor Accessibility

Looking Ahead: The Future of Accessibility

Understanding the Web Accessibility Tax Credit

Why the Accessibility Tax Credit Is a Hidden Gem

Eligibility Criteria: Does Your Business Qualify?

Qualifying Expenses: What Can the Accessibility Tax Credit Cover?

Steps to Claim the Web Accessibility Tax Credit

How Accessibility Enhances Your Business

Practical Tips for Getting Started

Final Thoughts: A Win-Win Opportunity

What Is Website Accessibility?

Why Focus on Website Accessibility?

Inclusivity

Better User Experience

Search Engine Optimization (SEO)

Avoiding Legal Risks

Future-Proofing Your Website

Steps for Getting Started with Website Accessibility

1. Conduct an Accessibility Audit

2. Improve Color Contrast

3. Make Your Site Keyboard-Friendly

4. Use Clear Labels and Instructions

5. Provide Captions and Transcripts

6. Follow the WCAG Guidelines

Technical Explanations in Simple Terms

Links to Additional Resources

Embracing Accessibility as a Competitive Advantage

Committing to Website Accessibility for 2025

Understanding the Marketing Payoff of Accessibility Improvements

A More Welcoming Experience for Everyone

Building on Existing Marketing Foundations

Key Marketing Metrics to Monitor

1. Website Traffic

2. Bounce Rate

3. Conversion Rates

4. Engagement Metrics

Methods to Measure and Attribute Results

1. Benchmarking Before and After Changes

2. A/B Testing Specific Elements

3. Reviewing Analytics on Assistive Technology Usage

4. Direct User Feedback and Surveys

5. Accessibility Testing Tools and Audits

Integrating Accessibility into Your Ongoing Marketing Strategy

1. Make Accessibility a Standard Part of Your Workflow

2. Train Your Team on Best Practices

3. Keep Monitoring and Iterating

The Bigger Picture: Trust, Loyalty, and Growth

How Web Accessibility Enhances UX

Improved Usability for All

Inclusive Design for Diverse Audiences

Enhanced Mobile Experience

The Benefits of Accessible Design

Reaching a Wider Audience

Boosting SEO

Building a Positive Brand Image

Legal Compliance and Risk Reduction

Overcoming Challenges in Accessibility

Misconceptions About Accessibility

Technical Hurdles

Resistance to Change

Strategies for Integrating Accessibility Into UX Design

Start Early in the Design Process

Focus on User Testing

Use Accessibility Tools

Educate Your Team

Iterate and Improve

Practical Tips for Accessible UX

Prioritize Clear Navigation

Provide Text Alternatives