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  • How to Implement ARIA Landmarks and Roles for Better Accessibility

    For users of assistive technologies, accessing and interacting with websites can be difficult if the proper structure and cues aren’t in place. This is where ARIA (Accessible Rich Internet Applications) landmarks and roles come in handy. Implementing ARIA landmarks and roles can significantly improve your website’s accessibility, helping users navigate more easily and interact with web elements effectively. If you’re new to ARIA, don’t worry! This guide will walk you through ARIA landmarks and roles, why they matter, and how to implement them step-by-step.

    What Is ARIA and Why Is It Important?

    ARIA is a set of HTML attributes intended to make webpages easier to navigate for people who rely on assistive technology, such as screen reading software. These attributes help bridge gaps in standard HTML that might not convey sufficient meaning to people with disabilities.

    By using ARIA, developers can label, describe, and define the functionality of elements in ways that ensure everyone has a better user experience. Regarding web accessibility, ARIA attributes are recommended in some cases by the Web Content Accessibility Guidelines (WCAG), which provide standards to help websites comply with accessibility requirements.

    ARIA landmarks and roles are two essential aspects of making sure your website content is accessible for all users to understand and interact with.

    ARIA Landmarks: What Are They?

    ARIA landmarks are unique markers you can add to different sections of your webpage to make navigation easier for users with disabilities. These landmarks help people who use screen readers understand the structure of a webpage and quickly jump to different sections. Think of them as signposts, making it clear where key sections—like the header, main content, navigation, and footer—are located.

    The major ARIA landmarks include:

    • <header>: Identifies the top section of the webpage.
    • <main>: Indicates the main content of the page.
    • <nav>: Points to the area that contains navigational links.
    • <footer>: The bottom section of the webpage.

    Why Are ARIA Landmarks Important?

    ARIA landmarks are invaluable for users with visual or motor impairments who use the keyboard or screen reader to navigate the web. They allow users to skip repetitive elements (like navigation bars) and jump directly to the content they’re looking for. Without these landmarks, a user would have to listen to every single line of the page to figure out where the main content starts or how to get to the footer. Using ARIA landmarks ensures that your website is easy to navigate for everyone.

    How to Implement ARIA Landmarks Step-by-Step

    Now that you understand the importance of ARIA landmarks let’s look at how to implement them in your website’s code. The good news? Adding ARIA landmarks is simple and can be done using standard HTML elements.

    Adding the Header Landmark

    The <header> element is used to define the global top section of your page, which typically contains things like the website logo, title, or main navigation links. Here’s an example of the correct usage of the HTML5 <header> region:

    <header>

    <h1>My Cool Website</h1>
    <h1>My Cool Website</h1>
      <nav>
        <ul>
          <li><a href="/">Home</a></li>
          <li><a href="/about">About</a></li>
          <li><a href="/products">Products</a></li>
        </ul>
      </nav>
    </header>

    The Main Landmark

    The <main> element is crucial because it defines the primary content of the page. The <main> element, along with a skip link, can allow users of assistive technology to skip past repetitive content such as the navigation:

    <main role="main">
      <h2>Main Content</h2>
      <p>This is the most important part of the page.</p>
    </main>

    By using role=”main”, you’re ensuring that screen readers can quickly identify and jump to the core content of your page. Only one main landmark should be used per page.

    Using the Navigation Landmark

    The navigation area of your website should be easy to identify and skip if necessary. You can use the <nav> element or the ARIA role, but you do not need to use both:

    <nav>
      <ul>
        <li><a href="#section1">Section 1</a></li>
        <li><a href="#section2">Section 2</a></li>
      </ul>
    </nav>
    <div role="navigation">
      <ul>
        <li><a href="/products">Products</a></li>
        <li><a href="/about">About Us</a></li>
      </ul>
    </div>

    With the navigation region, you’re clearly marking the section of the page that contains links for navigating to other parts of the site.

    Adding the Footer Landmark

    Finally, the <footer> element typically contains secondary content, such as copyright information or additional links. Adding a landmark here helps screen reader users know when they’ve reached the end of the page:

    <footer role="contentinfo">
      <p>&copy; 2024 Your Company</p>
    </footer>

    In this case, role= "contentinfo" tells screen readers that this section provides supplementary information about the website.

    ARIA Roles: What Are They?

    ARIA roles go beyond marking sections of the page—they describe the functionality of specific elements. By using ARIA roles, you’re defining how an element should behave or be interacted with, especially when using assistive technologies.

    Some commonly used ARIA roles include:

    • “button”: Makes non-biased elements like <div> behave like a button.
    • “dialog”: Defines a pop-up dialog window.
    • “alert”: Marks an element as an important alert that needs immediate attention.

    Why Are ARIA Roles Important?

    ARIA roles give more meaning to non-standard HTML elements. For example, if you create a custom button using a <div> instead of the traditional <button> element, a screen reader might not recognize it as a button. By assigning it an ARIA role, you ensure it’s interpreted correctly, making the interaction more intuitive and accessible.

    How to Implement ARIA Roles Step-by-Step

    Let’s check out some examples of proper ARIA implementation.

    Creating a Custom Button

    If you have a custom button element (like a <div> styled as a button), you can add the role="button" to make sure it’s recognized as an interactive button by screen readers:

    <div role="button" tabindex="0" onclick="submitForm()">Submit</div>

    The ARIA role “button” tells assistive technology to announce this element as a button, and the “tabindex” attribute makes the element focusable via the keyboard. However, it’s always best to use the correct semantic HTML5 <button> tag whenever possible.

    Adding a Dialog Role

    For models or pop-up windows, you can use the role= "dialog" to make them accessible:

    <div role="dialog" aria-labelledby="dialogTitle" aria-describedby="dialogDescription">
      <h2 id="dialogTitle">Confirmation</h2>
      <p id="dialogDescription">Are you sure you want to delete this file?</p>
      <button onclick="closeDialog()">Cancel</button>
    </div>

    The aria-labelledby and aria-describedby attributes help give context to the dialog box for users relying on assistive technologies.

    Creating an Alert

    If you need to display important, time-sensitive information—like an error message or form feedback—you can use the role= "alert":

    <div role="alert">
      <p>Error: The "password" field is required.</p>
    </div>

    This role makes sure that screen readers announce the alert immediately, ensuring the user doesn’t miss critical information.

    Going Beyond ARIA: Continue Your Accessibility Journey

    The HTML markup of your website is far more critical than just defining the visual style of the site. It is used by screen reading software, assistive technologies, and keyboard navigation to ensure users have easy access to content. SEO crawlers also use it to determine the accuracy and relevance of your content.

    By adding landmarks like header, main, navigation, and footer, and using roles like button, dialog, and alert, you’ll not only meet the accessibility standards outlined by WCAG, but you’ll also create a more user-friendly website for everyone.However, this is just one piece of the web accessibility puzzle.

    Team Up with 216digital

    At 216digital, we understand that keeping up with ADA compliance and accessibility best practices can be challenging. That’s why we’re here to help. We specialize in helping businesses achieve and maintain ADA compliance with expert guidance and actionable strategies. Schedule an ADA briefing with our experts today to learn more about how we can guide you through the complexities of accessibility, ensuring your website meets legal standards and delivers a great experience for all users. 

    Let’s make the web more accessible, together—book your ADA briefing today!

    Bobby

    September 6, 2024
    How-to Guides
    Accessibility, ADA Compliance, ARIA, How-to, WCAG, Web Accessibility, web development
  • How to Make Your Blog Accessible to All Readers

    How to Make Your Blog Accessible to All Readers

    Creating a blog that’s accessible to everyone isn’t just good for your readers—it’s also a win for your website’s success. When we talk about web accessibility, we mean making sure that people of all abilities can access and understand your content. This includes individuals with disabilities who may use assistive technologies like screen readers. And there’s an added bonus: making your blog accessible can also improve your SEO (Search Engine Optimization), boosting your site’s visibility in search engines.

    In this guide, we’ll explore several steps to ensure your blog is accessible to everyone, with a focus on improving usability and optimizing it for search engines. Whether you’re a website owner, developer, or content creator, these practical tips will help you reach a wider audience and provide a better experience for all users.

    How Accessible Content Helps SEO

    Let’s start with the big question: How does making your blog accessible help with SEO? Search engines, like Google, favor websites that provide a better user experience, and accessibility plays a big role in this.

    When your blog is accessible, it’s easier for search engines to understand the content. Things like descriptive image alt text, structured headings, and meaningful links all give search engines more information about what’s on your page. This helps your content rank higher in search results. And since more people (including those with disabilities) can interact with your site, you’ll have a broader audience—another positive signal for SEO.

    By making your blog accessible, you’ll not only help people who rely on assistive technology, but you’ll also make your content easier to find for everyone. It’s a win-win!

    Use Headings to Convey Meaning and Structure

    One of the easiest ways to make your blog more accessible is by using headings properly. Headings help break up your content and make it easier to follow. But they’re more than just big, bold text—they’re essential for screen readers to understand the structure of a page (per WCAG 1.3.1).

    When you use headings (H1, H2, H3, etc.), you’re telling both readers and search engines what’s important on the page. Your main title should be an H1, and any subtopics should be in descending order of importance using H2s and H3s. For example, in this article, “Use Headings to Convey Meaning and Structure” is an H2 because it’s a main section, while smaller points could be H3s.

    Headings allow users to skim your blog and quickly find the information they’re looking for. This is especially helpful for readers using assistive technology, as screen readers rely on heading tags to navigate a webpage.

    Keep Content Clear and Concise

    Nobody likes wading through long, complicated paragraphs. Most people scan online content rather than reading it word-for-word. That’s why it’s important to keep your writing clear, concise, and easy to digest (per WCAG 3.1.5).

    Simple, straightforward language isn’t just good for accessibility—it’s good for your readers in general. If someone lands on your blog and can quickly understand the point you’re making, they’re more likely to stick around.

    This is especially true for people with cognitive disabilities who may have difficulty processing complex information. Break up your text into short paragraphs, use bullet points or numbered lists where appropriate, and avoid using jargon unless absolutely necessary.

    Remember: the clearer your content, the more accessible it is to everyone.

    Describe Your Images

    Images add visual interest to your blog posts, but they can create barriers if not handled properly. For people who are blind or have low vision, images need to be described in a way that makes sense with the content (per WCAG 1.1.1).

    That’s where alt text comes in. Alt text is a short description of an image that is read aloud by screen readers. It should be clear and concise, describing the image’s purpose in the context of your blog post. For example, if you have a picture of a dog in a blog about pet care, your alt text might say “Golden retriever lying on grass” rather than just “dog.”

    Good alt text is essential for both accessibility and SEO. Search engines can’t “see” images, but they can read alt text. By describing your images accurately, you’re helping both users and search engines understand your content better.

    Make Link Text Meaningful

    “Click here” is a common phrase you’ll see in blogs, but it’s not very helpful for accessibility or SEO. Instead, make your link text descriptive and relevant to the page it’s pointing to (per WCAG 2.4.4).

    For instance, instead of writing “Click here for more information,” you could write “Learn more about web accessibility.” This is more meaningful for readers and screen readers alike because it gives them an idea of what they’ll find when they click the link.

    Meaningful link text also helps with SEO because it gives search engines more context about the linked content. It’s another small tweak that can make a big difference in accessibility and search visibility.

    Check the Comment Form—Is It Labeled Properly?

    If you allow comments on your blog, it’s important to make sure your comment form is accessible. Many standard comment forms aren’t labeled properly, which can be a problem for people using screen readers (per WCAG 1.3.1).

    Check that each field (like “Name,” “Email,” and “Comment”) has a label that screen readers can read aloud. This will make it easier for everyone to interact with your blog, and it shows that you care about your entire audience’s experience.

    If you’re using a popular blogging platform like WordPress, there are plugins that can help ensure your forms are accessible. But it’s always a good idea to double-check that everything is labeled correctly.

    Use Flexible Font Sizes

    Another way to make your blog accessible is by using flexible font sizes. Not everyone has perfect vision, and some users may need to increase the font size to read your content comfortably (per WCAG 1.4.4).

    Make sure your blog’s text can be resized without breaking the layout or making the page hard to navigate. You can do this by using relative units like “em” or percentages instead of fixed pixel sizes. This way, readers can adjust the font size according to their preferences.

    In addition, choose fonts that are easy to read. Avoid overly decorative fonts and make sure there’s enough contrast between your text and background.

    Put Your Blogroll on the Right-Hand Side

    Placing your blogroll or navigation bar on the right-hand side of the page can improve accessibility. Many users with screen readers or keyboard navigation tools scan content from left to right. By placing the most important content (your actual blog post) on the left side and your blogroll or other navigation elements on the right, you make it easier for people to access what they came for (per WCAG 2.4.3).

    It’s a small change, but it can significantly enhance the usability of your blog for people using assistive technology.

    Conclusion

    Making your blog accessible isn’t just about being inclusive—it also helps with SEO and makes your site easier to use. By using clear headings, adding alt text to images, writing simply, and making sure your site is easy to navigate, you’ll make your blog better for everyone.

    Accessibility can be simple. With a few easy updates, you can make your blog a welcoming place for everyone, including people with disabilities. Not only will this improve your SEO and grow your audience, but it will also make your site more user-friendly.

    If you’re unsure where to start or want to make sure you’re on the right track, schedule an ADA briefing with 216digital. We’re here to help you make your blog accessible and successful!

    Greg McNeil

    September 5, 2024
    How-to Guides
    Content Writing, digital accessibility, How-to, SEO, Web Accessibility
  • Why Your Navigation Menu Needs Accessibility

    When you visit a website, one of the first things you probably notice is the navigation menu. It’s usually at the top or on the side of the page, guiding you to different parts of the site. Think of it as the roadmap to all the good stuff a website has to offer. But what happens if that roadmap isn’t clear? This is where accessible navigation menus come into play.

    Let’s dive into what a web navigation menu is, common accessibility challenges, why they matter, and how you can make yours more accessible!

    What is a Website Navigation Menu & Structure?

    A navigation menu is a list of links or buttons usually found at the top or side of a website. These links guide users to different sections of the site, like the homepage, about page, blog, or contact page. Think of it as a roadmap that helps visitors get where they want to go without wandering aimlessly.

    The structure of a navigation menu can vary from simple to complex, depending on the size and type of website. Most websites use one or more of these types of menus:

    • Horizontal Menus: Commonly found at the top of a webpage.
    • Vertical Menus: Often located on the left or right side of a webpage.
    • Dropdown Menus: This appears when you hover over or click a menu item.
    • Hamburger Menus: Those three stacked lines you see on mobile websites or apps.

    The structure needs to be clear and intuitive so users can find what they’re looking for quickly and easily. For example, if you’re on an online store’s website, you’d expect to find “Products” in the main menu, not buried under “About Us.”

    When the navigation is well-organized, visitors can explore your site and enjoy their experience. But if it’s confusing or hard to use, people might leave — and that’s not good for any website.

    Common Accessibility Challenges with Navigation Menus

    Creating a navigation menu might seem simple, but there are a few common accessibility challenges that can make it tricky for some users to navigate. Here are a few examples:

    • Keyboard Navigation: Not everyone uses a mouse. Some people rely on a keyboard or other assistive devices to move around a website. If your menu isn’t keyboard-friendly, it can be impossible for these users to access parts of your site.
    • Screen Readers: Screen readers are tools that help people with visual impairments by reading the text on the screen out loud. If your menu isn’t designed with screen readers in mind, it might not make sense to the user.
    • Color Contrast: If the text in your menu doesn’t have enough contrast with the background, it can be hard for people with visual impairments to read. For example, light gray text on a white background might look sleek, but it’s not easy for everyone to see.
    • Dropdown Menus: Dropdown menus are those extra links that appear when you hover over a main menu item. They can be challenging for screen readers and keyboard users if not properly coded.

    Why Are Accessible Navigation Menus Important?

    Accessible navigation menus aren’t just about being kind or doing the right thing—they’re also good for business. When your site is accessible, it’s usable by everyone, including people with disabilities. This means you’re not excluding potential customers or visitors, which can lead to a better return on investment (ROI).

    Additionally, accessibility is a legal requirement under the Americans with Disabilities Act (ADA) in the United States. Websites that don’t comply with these guidelines can face lawsuits, which can be costly and damage your brand’s reputation.

    Simply put, investing in web accessibility isn’t just good ethics—it’s good business.

    Features of an Accessible Navigation Menu

    To make sure your navigation menu is accessible, you should include several features. These features align with Web Content Accessibility Guidelines (WCAG), the go-to standards for web accessibility.

    1. Keyboard Accessibility (WCAG 2.1.1 – Keyboard Accessible):

    Keyboard accessibility is one of the most critical aspects of web accessibility. Some users may not be able to use a mouse due to motor disabilities, repetitive strain injuries, or personal preference. For these users, navigating a website entirely via the keyboard is essential. Here’s how you can make your navigation menu keyboard-friendly:

    • Tab Order: Ensure that users can navigate through all menu items using the Tab key. The order should be logical and follow the visual flow of the website.
    • Enter and Arrow Keys: When a menu item has a dropdown, users should be able to expand or collapse it using the Enter or Arrow keys. Once expanded, users should be able to navigate through the submenu items using the Arrow keys.
    • Focus Management: Users should always know where they are on the page. Make sure that when a user opens a dropdown, the focus shifts to the first item in that dropdown.

    Here’s an example of how you can make a simple navigation menu keyboard accessible:

    <nav>
      <ul>
        <li><a href="#home" tabindex="0">Home</a></li>
        <li><a href="#about" tabindex="0">About</a></li>
        <li><a href="#services" tabindex="0">Services</a></li>
        <li><a href="#contact" tabindex="0">Contact</a></li>
      </ul>
    </nav>

      

    2. Visible Focus Indicator (WCAG 2.4.7 – Focus Visible):

    Focus indicators show users where they are on a webpage when they navigate using a keyboard. Without a visible focus indicator, users can get lost, particularly if they are relying solely on the keyboard. The WCAG guidelines require that the focus indicator be clearly visible when users navigate through menu items.

    Styling Focus Indicators

    Customize the default focus style to make it more visible. You can use CSS to create a more prominent outline or make a background change. For example:

    a:focus {
      outline: 3px solid #ff9800; /* Orange border for focused links */
      background-color: #f0f0f0; /* Light gray background for contrast */
    }

      

    Accessible Color Choices

    Ensure that the color of the focus indicator has enough contrast with the background to be easily noticeable.

    3. ARIA Roles and Attributes (WCAG 4.1.2 – Name, Role, Value):

    ARIA (Accessible Rich Internet Applications) roles and attributes provide extra information to assistive technologies like screen readers, helping users understand the purpose and state of navigation elements. This is especially important for menus that have complex structures, such as dropdowns.

    ARIA Roles

    Use roles like role= “navigation” to indicate the navigation region and role= “menu” or role= “menuitem” to define menus and items within them. For example:

    <nav role="navigation" aria-label="Main Navigation">
      <ul role="menubar">
        <li role="none"><a href="#home" role="menuitem">Home</a></li>
        <li role="none"><a href="#about" role="menuitem">About</a></li>
        <!-- Other menu items -->
      </ul>
    </nav>

    ARIA Attributes for State

    Use aria-expanded to indicate if a dropdown is expanded or collapsed. This helps users who rely on screen readers understand whether they can interact further with the menu item.

    <button aria-expanded="false" aria-controls="submenu">Services</button>
    <ul id="submenu" role="menu">
      <li role="none"><a href="#design" role="menuitem">Design</a></li>
      <li role="none"><a href="#development" role="menuitem">Development</a></li>
    </ul>

    When the button is clicked to expand the menu, JavaScript should change aria-expanded= “true”.

    4. Color Contrast (WCAG 1.4.3 – Contrast (Minimum)):

    Ensuring sufficient color contrast is vital for users with visual impairments, including color blindness. The contrast ratio between the text and its background should be at least 4.5:1 for normal text and 3:1 for large text.

    • Choosing Accessible Colors: Use online tools like the WebAIM Contrast Checker to ensure your menu items meet the WCAG color contrast standards.
    • Avoid Low-Contrast Hover States: While hover effects can be helpful, make sure they don’t reduce the text’s visibility. For example, avoid light text on light backgrounds.

    5. Responsive and Mobile-Friendly Design (WCAG 1.4.10 – Reflow):

    Navigation menus must be accessible across different devices and screen sizes. This is especially important given the widespread use of mobile devices.

    • Responsive Design Techniques: Ensure that the menu collapses into a mobile-friendly version, like a hamburger menu, without losing accessibility features.
    • Mobile Screen Readers: Make sure mobile screen readers can read and navigate the menu. Test with VoiceOver on iOS and TalkBack on Android to ensure compatibility.

    6. Skip Navigation Links (WCAG 2.4.1 – Bypass Blocks):

    A “Skip to Content” link allows users to bypass repetitive navigation links and go straight to the main content. This is crucial for users who rely on keyboard navigation.

    <a href=”#maincontent” class=”skip-link”>Skip to Content</a>

    When the page loads, users can press Tab to immediately focus on this link, skipping the menu altogether.

    7. Clear and Descriptive Labels (WCAG 3.3.2 – Labels or Instructions):

    Menu items should be labeled clearly to describe what users can expect when they click on them. This reduces confusion and ensures all users, including those with cognitive disabilities, can easily navigate the site.

    • Avoid Vague Labels: Instead of “Explore,” use something like “Our Services” to make it clearer what users will find.

    Tips for Creating an Effective Accessibility Navigation Menu

    Creating an accessible navigation menu isn’t just about meeting the guidelines—it’s about creating a better experience for everyone. Here are some tips to help:

    1. Keep it Simple: A clear and straightforward menu structure is easier for all users to navigate.
    2. Use Clear Labels: Avoid jargon and use common terms. For example, instead of “Explore Our Solutions,” just use “Services.”
    3. Include Skip Links: A “Skip to content” link allows keyboard users to skip repetitive navigation links.
    4. Test with Real Users: Get feedback from people with different disabilities to understand how accessible your menu really is.
    5. Provide Descriptive Anchor Text: Use anchor text that tells users where they’re going. For example, use “About Us” instead of “Click Here.”

    Testing for an Accessible Menu

    Once you’ve built your navigation menu, you need to test it for accessibility. Here are a few ways to do that:

    • Keyboard Navigation: Try navigating your site using only the keyboard. Can you access all the menu items? Are dropdowns easy to use?
    • Screen Readers: Use a screen reader like NVDA (NonVisual Desktop Access) or JAWS (Job Access With Speech) to navigate your site. Does the menu make sense when read aloud?
    • Color Contrast Tools: Use color contrast checkers to make sure your text stands out against the background.
    • Real User Testing: Consider asking users with disabilities to test your site and provide feedback on the navigation menu. This real-world input can be invaluable.

    Conclusion

    Creating a web-accessible navigation menu isn’t just about checking a box; it’s about making your website easy for everyone to use. When you improve accessibility, you also boost user experience and even your ROI. By learning about the best practices and challenges of accessible navigation menus, you can make your website more welcoming to all visitors.

    Remember, accessibility is not a one-time fix. It’s important to regularly test and update your navigation menu to keep it user-friendly. If you want to take the next step in making your website more inclusive, consider scheduling an ADA compliance briefing with 216digital. Our team can help you ensure your site is accessible to everyone.

    Greg McNeil

    August 30, 2024
    How-to Guides
    digital accessibility, How-to, navigation menu, Web Accessibility, web development
  • Top 9 Web Accessibility Issues and Fixes

    Imagine trying to explore a website but not being able to get the information you need because the site wasn’t made with you in mind. For many people with disabilities, this is a frustrating reality.

    Web accessibility isn’t just a technical requirement—it’s about making sure everyone can use your website. Whether you’re a developer, IT director, or content manager, making your website accessible is essential. By fixing common accessibility problems, you not only meet legal standards but also make your site better for everyone.

    Let’s dive into the top 10 web accessibility issues and how to fix them.

    1. Missing Alt Text for Images

    Alt text, or alternative text, is a brief description added to images on a website. It helps people who can’t see the images understand what they are about, as the alt text is read aloud by screen readers or displayed if the image doesn’t load. When alt text is missing, people with visual impairments miss out on important information, making the website less accessible. This can lead to frustration for users and might even cause legal issues, as websites are expected to be accessible to everyone.

    According to WCAG 2.1 SC 1.1.1 (Non-text Content), all non-text content, like images, needs a text alternative that serves the same purpose or provides the same information.

    How to Fix:

    • Add Descriptive Alt Text: For each image, write meaningful alt text that clearly describes what it’s showing or its purpose. For example, instead of just saying “Image of a dog,” say “Golden Retriever playing in a park.”
    • Use Empty Alt Attributes for Decorative Images: If an image is just decorative, use an empty alt attribute (alt=””). This way, screen readers skip over these images, making navigation easier for users.
    • Review and Update Regularly: Regularly check your alt text to make sure it’s still relevant, especially if you update the images or content on your site.

    For more information about Alt text for images, check out our article Understanding Image Alt Text Descriptions.

    2. Web Accessible Forms

    Forms that are not web accessible can be a big problem for people with disabilities. When forms are not designed with web accessibility in mind, they may be hard to understand or use with assistive technologies like screen readers. For example, if a form doesn’t have clear labels or instructions, someone using a screen reader might not know what information to put in the fields. This can make it difficult or even impossible for them to complete the form.

    WCAG 2.1 SC 1.3.1 (Info and Relationships)requires that the information and relationships between form elements be clear and properly coded so that assistive technologies can read and interpret them correctly.

    How to Fix:

    • Label Form Elements Clearly: Use the <label> tag to connect labels with each form field. This helps screen readers explain each field’s purpose. For example, use <label for=”email”>Email Address</label> with <input type=”email” id=”email”>.
    • Provide Accessible Error Messages: Make sure error messages are clear and easy to understand. Use ARIA attributes like aria-live to alert users to errors and make sure screen readers can easily read the messages.
    • Include Clear Instructions: Give clear instructions for filling out the form, especially for fields with specific requirements like date format or password criteria.

    3. Poor Color Contrast

    Low color contrast between text and background can make content hard to read, especially for users with visual impairments or color blindness. For example, light gray text on a white background is hard for many users to see.

    WCAG SC 1.4.3 (Contrast – Minimum) requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text to meet web accessibility standards.

    How to Fix Color Contrast:

    • Check Contrast Ratios: Use online tools like WebAIM’s Contrast Checker to make sure the color contrast between text and background meets accessibility guidelines. Aim for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text.

    4. Missing Keyboard Navigation

    Web keyboard navigation is a way for people to use a website just by pressing keys on their keyboard, instead of using a mouse. This is important for people who can’t use a mouse, like those with certain disabilities.

    When a website doesn’t support keyboard navigation, it means that users who rely on keyboards might not be able to access all parts of the site. This is a problem because it makes the website more challenging to use for people with disabilities.

    According to WCAG SC 2.1.1 Keyboard, websites need to be fully navigable using just a keyboard. This means that all buttons, links, and forms should be reachable and usable without a mouse. If a site doesn’t meet this standard, it can exclude many users and make it less accessible.

    How to Fix:

    • Enable Keyboard Navigation: Ensure that all interactive elements, such as links, buttons, and menus, can be accessed using only a keyboard. This includes allowing users to tab through items and activate them using the Enter or Space keys.
    • Implement Proper Tab Order: Use the tabindex attribute to manage the order in which elements receive focus when tabbing. Avoid skipping focusable elements or creating confusing navigation paths.
    • Use Focus Management: When interactive elements like modal dialogs or dropdown menus open, move the focus to the first interactive element within the component, and return it to the triggering element when the component closes.

    5. Video and Audio Captions

    Videos and audio content that lack captions or transcripts are inaccessible to users who are deaf or hard of hearing. Without captions or transcripts, these users miss out on the audio information provided in multimedia content.

    WCAG SC 1.2.2 Captions (Pre-recorded) mandates that videos and audio content include captions to assist users who are deaf or hard of hearing. Without captions, these users may miss crucial information, making it more challenging for them to grasp or engage with the content fully.

    How to Fix:

    • Provide Captions: Make sure your videos include captions that match what people say. Start with tools like YouTube’s automatic captions, but edit them manually to ensure accuracy.
    • Create Transcripts: Give users transcripts for your audio content. A transcript is a written version of what’s said in a video or audio file, including important sounds. Users can read these transcripts or use them with text-to-speech tools.
    • Make Captions and Transcripts Available: Allow users to turn captions on or off and offer transcripts for download. This gives people the choice to use captions or read the text in a way that works best for them.

    6. Missing Skip Links

    Web accessible skip links are special links on a website that let people quickly jump past repetitive content, like navigation menus, to get to the main part of the page. This is especially helpful for people using screen readers or keyboard navigation.

    If a website is missing these skip links, it can make it much harder for users to navigate, which goes against WCAG SC 2.4.1 Bypass Blocks.” This helps users quickly get to the content they need, reducing the effort required to access important content.

    How to Fix Skip Links:

    • Add Skip Navigation Links: Place “skip to content” links at the top of your web pages. These links should be one of the first elements in the tab order, allowing users to bypass repetitive navigation and go directly to the main content.
    • Make Skip Links Visible: Ensure that skip navigation links are visible when focused. Use CSS to make them visually prominent when selected by a keyboard, so users know where they are skipping to.

    7. Unclear Headings and Structure

    Poorly structured headings can make it difficult for users with screen readers to understand the organization of the content. For example, if headings are not used correctly or if they are missing, users may struggle to comprehend the hierarchy and flow of the information.

    WCAG SC 1.3.1 Info and Relationships requires that content structure and relationships be programmatically determined or available in text. Proper use of headings and a clear content structure ensure that users can navigate and understand the content more easily.

    How to Fix:

    • Use Proper Heading Tags: Implement <h1>, <h2>, <h3>, etc., in a logical order to reflect the content’s structure. The <h1> tag should represent the main title, with subsequent headings breaking down the content into logical sections.
    • Ensure Headings Are Descriptive: Headings should clearly describe the content that follows, helping users understand what each section covers. For example, instead of a generic heading like “Details,” use “Product Specifications.”
    • Maintain a Consistent Structure: Consistently apply heading tags across your website to create a predictable and accessible content structure, making it easier for users to navigate.

    8. Inconsistent Link Text

    Links with vague or repetitive text like “click here” or “read more” can be confusing for screen reader users as they lack context about the link’s destination or purpose. For example, if several links are labeled “read more,” users may not know which topic they are referring to.

    WCAG SC 2.4.4 Link Purpose (In Context) requires that the purpose of each link be clear from the link text alone or from the surrounding context. This helps users understand where a link will take them and ensures that all users can navigate effectively.

    How to Fix:

    • Use Descriptive Link Text: Ensure that the link text clearly indicates what the link will do or where it will take the user. For instance, instead of saying “click here,” use “Download our accessibility guide.”
    • Avoid Repetition: Ensure that each link’s text is unique, especially if links are close to each other. This helps users distinguish between different links and understand their destinations.
    • Provide Context in Surrounding Text: If necessary, add context around the link text to clarify its purpose. However, the link text itself should still be sufficiently descriptive on its own.

    9. No Focus Indicators

    Web accessible focus indicators are visual cues that show which part of a website a user is currently interacting with, like when using a keyboard or a screen reader.

    According to WCAG SC 2.4.7 Focus Visible, “Focus Visible,” these indicators are crucial for making websites easy to navigate. Without them, users might struggle to see where they are on the page, which can make the site hard to use, especially for people with disabilities. Proper focus indicators help everyone use a website more effectively and inclusively.

    How to Fix Focus Indicators:

    • Ensure Visible Focus: Use CSS to create clear, visible focus indicators for all interactive elements. For example, you can use outline: 2px solid #000; to ad a solid black outline when an element is focused.
    • Customize Focus Styles: Enhance default focus styles to make them more visible, especially if the default outline blends into the background. Consider using a contrasting color or a thicker border.

    How to Test for Web Accessibility Issues

    Testing for web accessibility can be done using a combination of manual checks and automated tools. Let’s take a look at a quick guide:

    1. Manual Testing: Use a keyboard to navigate your site and check all interactive elements. Utilize screen readers to ensure that content is read out correctly and that forms, buttons, and links are accessible.
    2. Automated Tools: Use tools like WAVE, Axe, or Lighthouse to perform automated accessibility audits. These tools can quickly identify many common issues, but manual testing is still essential for thorough accessibility checks.
    3. User Testing: If possible, involve users with disabilities in your testing process. They can provide valuable feedback on real-world accessibility issues that automated tools might miss.

    Building a Path to Web Accessibility

    Making sure your website is accessible goes beyond just checking off boxes—it’s about creating a welcoming space where everyone can connect with your content. By tackling common accessibility issues, you not only improve how people experience your site but also protect your organization from potential legal problems and open up new audience opportunities.

    If you want to learn more about improving your website’s accessibility initiative, schedule a complimentary ADA strategy briefing with the experts at 216digital. We make web accessibility simple and achievable, helping you develop a strategy to integrate WCAG 2.1 compliance into your development roadmap on your terms.

    Don’t let your website fall behind on accessibility. Let’s work together to make sure everyone can fully experience your site.

    Greg McNeil

    August 22, 2024
    How-to Guides
    Accessibility, ADA Compliance, digital accessibility, Web Accessibility, web development, Website Accessibility
  • Creating Accessible Web Forms

    Creating Accessible Web Forms

    In today’s digital world, ensuring your content forms are accessible is more important than ever. Whether you’re a website owner, a developer, or a content creator, ensuring that everyone can use your forms is key to providing a great user experience. This article will dive into why accessible content forms matter, how to ensure your forms meet accessibility standards and tips for creating inclusive digital spaces. Let’s explore how you can make your forms better for everyone!

    Why Should Content Forms Be Accessible?

    Accessible content forms are crucial for several reasons:

    1. Inclusivity: Everyone should have equal access to information and the ability to participate in discussions. By making your forms accessible, you’re ensuring that users with disabilities can join in the conversation just as easily as anyone else.
    2. Legal Compliance: In the United States, there are legal requirements for digital accessibility under laws like the Americans with Disabilities Act (ADA). Making your forms accessible helps you stay compliant and avoid potential legal issues.
    3. Broader Audience: Accessible forms reach a wider audience. More people can engage with your content when your forms are easy to navigate and use, leading to increased traffic and a better community experience.

    The Importance of Accessible Forms

    Accessible forms are not just about following the law—they’re about creating a better, more inclusive online environment. Here’s why it matters:

    1. Improves User Experience: Accessible forms provide a smoother experience for all users. Features like clear navigation, readable text, and proper color contrast benefit everyone, not just those with disabilities.
    2. Enhances SEO: Search engines favor well-structured websites that are easy to navigate. By making your forms accessible, you improve your SEO, leading to higher search rankings and more visibility.
    3. Fosters Community: An inclusive forum encourages participation from a diverse group. When users feel they can easily engage with your content, they are more likely to become active members of your website.

    How to Create Accessible Digital Forms

    Creating an accessible digital forum involves several key steps. Here’s a breakdown to help you get started:

    1. Understand the WCAG Guidelines

    The Web Content Accessibility Guidelines (WCAG) are standards designed to make web content more accessible. They provide a framework for creating content that is usable by everyone, including people with disabilities. The guidelines are organized into four principles:

    • Perceivable: Information must be presented in a way that all users can perceive, such as providing text alternatives for images.
    • Operable: Users must be able to navigate and interact with your site using tools like keyboard navigation and screen readers.
    • Understandable: Content must be easy to read and understand, with clear instructions and a consistent layout.
    • Robust: Your content should work well across various devices and browsers, ensuring compatibility with assistive technologies.

    2. Ensure Text Readability

    Text readability is vital for all users, especially those with visual impairments or dyslexia. Here’s how you can improve it:

    • Use Clear Fonts: Choose fonts that are easy to read. Avoid overly decorative fonts and ensure your text size is large enough to read comfortably.
    • Provide Text Alternatives (WCAG 1.1.1): Include alt text for images, charts, and other non-text content. This helps users who rely on screen readers understand what’s in the visuals.

    3. Implement Keyboard Navigation

    Many users with disabilities rely on keyboards rather than mice. Make sure your forms are fully navigable using keyboard shortcuts:

    • Focus Order (WCAG 2.4.3) : Ensure that users can tab through all interactive elements in a logical order.
    • Keyboard Shortcuts (WCAG 2.1.1): Implement keyboard shortcuts for common actions to improve efficiency.

    4. Use Descriptive Links and Buttons

    Links and buttons should be easily identifiable and descriptive:

    • Meaningful Link Text (WCAG 2.4.4): Avoid vague link text like “click here.” Instead, use descriptive text that tells users where the link will take them, such as “Read more about our forum guidelines.”
    • Button Labels (WCAG 3.3.2) : Ensure buttons have clear labels that describe their action, like “Submit” or “Cancel.”

    5. Ensure Color Contrast and Visual Elements

    Good color contrast and visual elements are essential for readability:

    • Contrast Ratios (WCAG 1.4.3): Use high contrast between text and background colors. Use tools like the WCAG Contrast Checker to verify that your button colors meet accessibility standards.
    • Visual Cues (WCAG 1.3.3): Use visual indicators, such as icons or patterns, in addition to color to convey information. This helps users who are colorblind or have low vision.

    6. Test with Real Users

    Testing is crucial to ensure your forum is truly accessible:

    • User Testing: Involve real users with disabilities in your testing process. Their feedback can help you identify and address accessibility issues you might not have considered.
    • Automated Tools: Automated accessibility testing tools such as WAVE or Lighthouse to catch common issues. But remember that these tools can’t catch everything.

    7. Stay Updated with Accessibility Trends

    Digital accessibility is an evolving field. Stay informed about the latest updates and best practices:

    • Ongoing Training: Regularly train your development team on accessibility best practices.
    • Community Resources: Participate in accessibility forms and follow industry news to keep up with new developments.

    Wrapping Up

    Creating accessible web content forms is more than just meeting compliance standards—it’s about fostering a welcoming and inclusive digital space for everyone. By adhering to WCAG guidelines, enhancing text readability, ensuring keyboard navigation, and conducting regular accessibility tests, you can build a forum that all users can navigate and enjoy.

    To take your commitment to accessibility to the next level, schedule a complimentary ADA strategy briefing with 216digital. Our team of experts will help develop a strategy to integrate WCAG 2.1 compliance into your development roadmap on your terms.Start integrating these practices today to build a more inclusive and user-friendly forum for everyone. Reach out today to start making a difference!

    Greg McNeil

    August 14, 2024
    How-to Guides
    accessible forms, ADA Compliance, digital accessibility, forms, Web Accessibility, web development, Website Accessibility
  • ADA Compliance for Videos

    ADA Compliance for Videos

    If you’re a website owner, developer, or content creator, you might already be familiar with the importance of making your site accessible. You might have heard about adding alt text to images or ensuring that your site is navigable using just a keyboard. But what about videos?

    Videos are a powerful way to communicate with your audience, but if they aren’t accessible, you could be missing out on a large portion of your audience and might even run into legal issues. In this article, we’re diving into ADA compliance for videos, why it’s important, and how to make sure your videos are accessible to everyone.

    What is ADA Video Compliance?

    ADA stands for the Americans with Disabilities Act, which was passed in 1990 to prevent discrimination against individuals with disabilities. While it originally focused on physical spaces like buildings, the ADA has evolved to include digital spaces, including websites and the content they host. When we talk about ADA compliance for videos, we’re referring to making sure that your videos can be accessed and understood by everyone, including people with disabilities.

    ADA compliance for videos is closely related to the Web Content Accessibility Guidelines (WCAG), which provide a set of standards for making web content more accessible. The most recent version, WCAG 2.1, lays out specific guidelines for making videos accessible.

    Why is ADA Video Compliance Important?

    You might be wondering why ADA video compliance is so crucial. There are a few key reasons:

    1. Inclusivity: Making your videos accessible ensures that everyone, regardless of ability, can engage with your content. This isn’t just the right thing to do, it also makes good business sense. When your content is accessible, you open up your site to a broader audience.
    2. Legal Requirements: The ADA requires that digital content be accessible, and failure to comply can result in lawsuits. While the law may not specifically mention videos, courts have interpreted the ADA to include all web content, including multimedia such as videos.
    3. Better User Experience: Accessible videos provide a better experience for all users. Features like captions can help people understand your content in noisy environments or when they’re not able to use sound.
    4. Search Engine Optimization (SEO): Adding captions, transcripts, and other accessibility features can also help with SEO. Search engines can’t watch videos, but they can read captions and transcripts, which can help your content rank better in search results.

    WCAG 2.1 Video Requirements

    Understanding and following WCAG guidelines can help make sure your videos meet ADA requirements. The latest version, WCAG 2.1, sets clear rules for making videos accessible, which are important for legal reasons.

    WCAG 2.1 details most video-related requirements in Section 1.2. This section focuses on providing alternatives for time-based media like audio and videos. Here are the key guidelines for video content for Level A and AA:

    1. 1.2.1: For prerecorded videos with no audio, there must be an audio track that gives the same information.
    2. 1.2.2: Captions should be included for all prerecorded audio in videos.
    3. 1.2.3: Prerecorded videos should have audio descriptions.
    4. 1.2.4: Live videos should include captions for all spoken content.
    5. 1.2.5: All prerecorded videos must have audio descriptions.

    Tips for Creating Accessible Videos

    Provide Captions for Multimedia Content

    Captions are text versions of the spoken part of a video or audio. They display the dialogue, sound effects, and other audio cues. For example, if a character in a video says, “I’m going to the store,” the caption will show this text on the screen. Captions are usually placed at the bottom of the video, so they don’t cover up important parts of the visuals.

    SC 1.2.2 Captions (Prerecorded) states that all prerecorded video and audio content must have captions. This helps people who can’t hear or who prefer to read understand what’s going on in the media.

    Think About Your Audience When Writing Captions

    Just adding captions to your videos isn’t enough. You need to ensure they’re accurate, easy to read, and truly helpful for viewers.

    Here’s what your captions should do:

    • Include All Dialogue and Key Sounds: Capture every word spoken in the video, and don’t forget important sounds and music—for instance, sound effects from sports events.
    • Match the Audio and Video: Make sure captions sync up with what’s happening in the video. They shouldn’t lag behind someone speaking or an animation on screen.
    • Be Readable: Use a font size that’s big enough for everyone to see comfortably.
    • Cover All Your Videos: Add captions to every video you share, even on social media.

    Watch Out for Automated Captions

    When it comes to captions, it’s best to steer clear of automated tools. While AI has gotten a lot better, these automatic captions still make mistakes that can be annoying and distracting for viewers.

    If you do use automated captions, make sure to check them thoroughly for errors. The ideal approach is to create your own captions and transcripts while you’re working on your video scripts.

    Include Audio Descriptions

    Audio descriptions are better than transcripts for people who are blind or visually impaired. Think of them like a podcast that explains what’s happening in a video. They provide information without requiring the viewer to see the screen.

    Adding audio descriptions to your videos might feel a bit unusual at first, but it quickly becomes second nature. Audio descriptions are specifically created to help users with vision loss by describing the visual elements of a video. They include a voice track that fits into the pauses between dialogue and other audio; whenever you can, include audio descriptions in your videos.

    Provide a Transcript

    WCAG guidelines don’t require transcripts for pre-recorded videos with audio. However, if you publish videos without audio, you need to provide a detailed transcript to meet WCAG SC 1.2.1 (Audio-only and Video-only).

    While captions alone can make videos accessible, providing transcripts is a good practice. Transcripts let people read at their own pace, which helps those using assistive technology, non-native speakers, and individuals with learning disabilities.

    Make Sure Your Video Player Has Accessible Controls

    Many people use keyboards to navigate the web without a mouse. Keyboard accessibility is an important part of making websites usable for everyone, but video players can sometimes create problems for keyboard users. These issues usually come from poor coding or JavaScript problems.

    To check if your video player works well with a keyboard, open your website in a browser and use the Tab and Shift-Tab keys to move through the controls. As you test, ask yourself these questions:

    • Can I use all the controls on the video player?
    • Does the keyboard seem to get “stuck” on any control or part?
    • Which part is currently selected by the keyboard?

    Avoiding Flashing Content

    Videos that flash or flicker can be problematic for people with photosensitive epilepsy. WCAG guidelines recommend avoiding content that flashes more than three times per second to prevent triggering seizures.

    How to Install Videos on Your Website to Be Accessible

    Now that you understand the importance of ADA video compliance and the relevant WCAG guidelines, let’s talk about how to install videos on your website to ensure they are accessible.

    Choose an Accessible Video Player

    The first step is to choose a video player that is designed with accessibility in mind. Many popular video players, like YouTube’s embedded player, already have features like keyboard accessibility and customizable captions. If you’re using a custom video player, make sure it meets WCAG guidelines by testing it with keyboard navigation and screen readers.

    Add Captions to Your Videos

    When you upload a video to your site, you’ll want to make sure it has captions. If you’re using a platform like YouTube, you can upload your own captions or use the platform’s automatic captioning feature, though it’s a good idea to review and edit these captions for accuracy. If you’re hosting videos yourself, there are many tools available for creating and syncing captions.

    Provide Transcripts

    After you’ve added captions, the next step is to create a transcript of the video. You can offer the transcript as a downloadable file or display it directly on the page below the video. Providing a transcript not only helps with accessibility but can also improve your site’s SEO.

    Include Audio Descriptions

    For videos with important visual content that isn’t described in the audio, consider creating a version of the video with audio descriptions. This can be as simple as adding a voiceover that describes key visual elements or creating a separate audio track that users can turn on if they need it.

    Test Your Videos for Accessibility

    Once you’ve added all the necessary accessibility features, it’s important to test your videos to ensure they are actually accessible. This means watching the video with captions and a screen reader, navigating the player with just a keyboard, and making sure the video content is clear and understandable, even without sound or visuals.

    Use an Accessibility Checker

    There are many tools available that can automatically check your site’s accessibility, including your videos. These tools can identify issues you have missed and suggest ways to fix them. Regularly running these checks can help you maintain ADA compliance as you add new content to your site.

    Make Accessibility a Priority

    Web accessibility isn’t just a legal requirement—it’s a way to make your content more inclusive and reach a wider audience. By focusing on ADA video compliance, you’re taking important steps to ensure that everyone, regardless of ability, can enjoy and engage with your content. Whether you’re a website owner, developer, or content creator, making your videos accessible should be a top priority.

    Remember, accessibility is an ongoing process. As you continue to create and share video content, keep WCAG guidelines in mind, and make it a habit to review and update your accessibility features regularly. Not only will this help you avoid legal issues, but it will also help you create a more inclusive and welcoming online experience for all your users.

    If you need help with video accessibility or legal compliance, we’re here to help.  Schedule a briefing with 216digital today so that you can confidently take this next step into digital accessibility.

    Greg McNeil

    August 9, 2024
    How-to Guides
    Accessibility, ADA Compliance, ADA Website Compliance, videos and audio content, Web Accessibility, web development, Website Accessibility
  • Why Web Accessible Fonts Matter for Your Website

    Why Web Accessible Fonts Matter for Your Website

    Design, page layout, and navigation all play a big role in making a website accessible. But the smaller details—like font—are just as important. Designing accessible content isn’t just about picking an easy-to-read font. Even with accessible fonts, people with low vision, cognitive, language, and learning disabilities might still have trouble reading due to factors like font spacing, size, and contrast —to name a few.

    Let’s go over what makes a font accessible and how you can choose the right one for your website.

    WCAG and Accessible Fonts

    Websites are considered ADA-compliant when they follow the Web Content Accessibility Guidelines (WCAG). These guidelines make web content more accessible for people with disabilities. Fonts play a big role in this—they need to be clear, readable, and usable by everyone, including those with visual impairments or cognitive disabilities.

    WCAG includes many sections that focus on content visibility and design, helping website owners and designers pick fonts that are accessible. Here are the key WCAG sections that relate to fonts:

    • Presenting Web Content in Different Ways: Fonts should be easy to read when resized or presented with different styles or spacing.
    • Making Web Content Easy to See or Hear: Consider a font’s family, size, spacing, and color to make sure the content is easy to see.

    We’ll dive deeper into these principles and explain how they relate to specific font styles and families.

    The Importance of Using Accessible Fonts

    Using accessible fonts on your website is really important for people with disabilities, making sure they can easily read your content. But it’s not just for them—everyone benefits from easy-to-read fonts. Many people skim through text rather than reading every word, especially if they’re distracted, stressed, or juggling multiple tasks. That’s why a clear, easy-to-read font can be a big help.

    Plus, accessible fonts can actually boost your site’s search engine ranking. How readable your text is plays a big role in how search engines like Google rank your website. Sites that are easy to read often get a higher ranking.

    For more details on how accessibility and SEO go hand in hand, check out our guide on SEO and web accessibility.

    So, What Makes a Font Accessible?

    Choosing the right font isn’t one-size-fits-all, but some key things like size and color really do matter. Here are a few WCAG guidelines to help you pick fonts that meet ADA requirements.

    Spacing

    Spacing is a big deal when it comes to making sure your website is accessible. Good spacing helps keep your letters, words, and lines clear and easy to read without overlapping.

    According to WCAG’s Success Criterion 1.4.12, you should also think about how text can be adjusted. Some people with disabilities or those using assistive technology might need to change text size or spacing to make reading easier. For instance, individuals with dyslexia might find that increased spacing between letters and lines helps them read better. It’s important that when users adjust text in their browsers, the words don’t disappear or overlap.

    Use Sufficient Text Spacing

    To make text readable, here’s what you should keep in mind for spacing:

    • Line Height: Make it at least 1.5 times the font size.
    • Paragraph Spacing: Set it to at least 2 times the font size.
    • Letter Spacing: Add at least 0.12 times the font size.
    • Word Spacing: Ensure it’s at least 0.16 times the font size.

    To figure out the best spacing for your font, use the Google Fonts Type Tester. It’s a handy tool that helps you see how different fonts look with various spacings so you can pick what works best for your project.

    Color Contrast

    You might think that black text on a white background is easy to read, but it’s not always that simple. Just like text with too little contrast can blend into the background, text with too much contrast can strain your eyes and cause visual fatigue.

    For instance, compare these two color combos:

    • Light gray text on a white background (low contrast, hard to read).
    • Black text on a white background (high contrast, easy to read).

    Whenever possible, go for the second option to make your text easier to read.

    WCAG offers tips on making your text readable for everyone, including those with vision impairments. They recommend using a contrast ratio of at least 4.5:1 for regular text and 3:1 for larger text.  If you want to meet WCAG 2.1 Level AAA, which is the highest level of accessibility, you’ll need a contrast ratio of 7:1 between your text and background.

    And remember, don’t rely on color alone to convey important information—always use other ways to ensure your content is accessible to everyone.

    Size

    WCAG does not have a specific minimum font size, but they do suggest that your text should be resizable up to 200% without losing content or functionality. This means your text should still be readable, and your layout should still work when someone zooms in. For instance, if your website text is 16px, users should be able to resize it to 32px without breaking the page layout.

    This is especially important for people with visual impairments who may need to enlarge text to read it comfortably.

    Text with Graphics

    Some web designers use text within images instead of regular text blocks, but this can be a problem for accessibility. Regular text can be easily adjusted in size, spacing, and color to keep it readable. On the other hand, text in images doesn’t adapt well. It can get pixelated and hard to read when you zoom in, which is a big issue for people with visual disabilities.

    According to WCAG 1.4.5, you should be using text instead of images of text whenever possible. For example, instead of putting text on a banner image, create a text element directly on your website. This way, screen readers can read the text, and users can adjust its size as needed.

    How to Choose an Accessible Font Family

    If you want to make your text easier to read, here are some tips to help with accessibility:

    • Pick Simple and Clear Fonts: Use fonts that are easy to read and familiar. Steer clear of fancy scripts or handwriting styles.
    • Avoid Confusing Characters: Choose fonts where letters and numbers are distinct. You don’t want “O” and “0” or “l” and “I” to look too similar.
    • Limit Font Variations: Stick to one, two, or at most three different fonts. Too many variations can be overwhelming.
    • Consider Spacing: Make sure there’s plenty of space around your text. Avoid making text too close together or overlapping.
    • Check Color Contrast: Use tools like the WCAG Contrast Checker to verify that your text color stands out well against the background. Good contrast helps make reading easier.
    • Avoid Tiny Text and Crowded Blocks: Don’t use very small font sizes or cram too much text into one space. It can be hard to read if the text is too small or packed too closely.

    Examples of Accessible Fonts

    Choosing the right font for your website and other digital projects can make a big difference. While there are many unique fonts out there, the most familiar ones are popular for good reasons. They are often the easiest to read and recognize.

    Here are a few fonts known for their accessibility:

    • Arial: This font is easy to read because it has wide letter spacing, clear distinctions between similar letters, and a high x-height (the height of lowercase letters). Arial works well with assistive technologies and screen magnifiers.
    • Verdana: Like Arial, Verdana is designed for readability. It has a large x-height, bold outlines, and wide spacing between characters, making it clear and accessible for both people and assistive tech.
    • Helvetica: Known for its bold outlines and generous character spacing, Helvetica is another great choice for accessibility. Its design helps people with visual impairments read more easily and is compatible with various assistive technologies.
    • Times New Roman: This classic font is widely used because of its simple and clear design. It’s easy to read and understand, making it a reliable choice for many types of content.
    • Tahoma: Tahoma is similar to Times New Roman but with a modern twist. Its clean design and good character spacing make it quick and easy to read.

    Remember, there’s no one-size-fits-all answer when it comes to the most accessible font. It’s important to consider the specific needs of your audience when choosing a font.

    Key Takeaways

    Whether you’re designing infographics, videos, slideshows, or blog posts, choosing an accessible font is a simple yet powerful way to make your content more accessible. By following WCAG guidelines and selecting fonts that prioritize readability and legibility, you can create a more inclusive and user-friendly experience for all visitors. Remember, accessibility benefits everyone, and taking these steps can make a significant difference.

    So, next time you’re designing a website or creating digital content, keep these tips in mind. Your audience will thank you, and you’ll be contributing to a more accessible and inclusive web.

    Happy designing!

    Greg McNeil

    August 1, 2024
    How-to Guides
    Accessible Design, accessible fonts, Fonts, Web Accessibility, Web Accessible Design, Website Accessibility
  • Why Accessible Buttons Matter for Your Website

    Why Accessible Buttons Matter for Your Website

    As a website owner, developer, or content creator, you’ve probably heard the term “web accessibility” tossed around. But what does it really mean, and why should you care? Specifically, how do accessible buttons fit into this equation? In today’s blog post, we’ll break down everything you need to know about web accessibility for buttons. We’ll cover why it’s essential, the guidelines you need to follow, and practical tips on creating buttons that everyone can use.

    Why Web Accessibility for Buttons is Important

    Let’s start with the basics: what is web accessibility? Simply put, web accessibility means designing websites and digital tools so that everyone, including people with disabilities, can use them. This includes people with visual, auditory, cognitive, and motor impairments. Accessible buttons play a huge role in this.

    Think about how often you click a button online—whether you’re submitting a form, making a purchase, or navigating to another page. Now imagine trying to do those things if the buttons were hard to see, difficult to click, or didn’t make sense when read by a screen reader. For millions of people, this is a daily reality.

    Creating accessible buttons isn’t just about following guidelines—it’s about ensuring that everyone can interact with your website easily and effectively. By making your buttons accessible, you’re not only improving the user experience but also reaching a wider audience, boosting your SEO, and demonstrating social responsibility.

    Understanding the WCAG Guidelines for Accessible Buttons

    The Web Content Accessibility Guidelines (WCAG) are the go-to resource when it comes to web accessibility. They provide a set of recommendations designed to make web content more accessible to people with disabilities. When it comes to buttons, there are specific guidelines to keep in mind.

    Perceivable

    Text Alternatives (WCAG 1.1.1)

    Every button should have a text alternative that conveys the same information as the visual button. This can be done using alt text or aria-labels. This ensures that users who rely on screen readers can understand the button’s purpose.

    Contrast (WCAG 1.4.3)

    Buttons should be easily noticeable by all users, not just those with disabilities. Color plays a significant role in this. You’ll want to ensure that both the button color and the text have sufficient contrast. Buttons should have a high contrast ratio of at least 4.5:1 between the text and background colors to ensure they are easy to see, even for users with visual impairments.

    Operable

    Keyboard Accessibility (WCAG 2.1.1)

    Make sure that all buttons can be accessed and activated using a keyboard. This is crucial for users who cannot use a mouse. Not all users are able to use a mouse to navigate the web which means users need to be able to navigate and click on buttons using just their keyboard.

    Focus Indicators ( WCAG 2.4.13)

    When a button is selected or “focused,” it should be visually distinct so users can easily see which button they’re interacting with. Button elements should be designed to give a clear visual cue to the user. WCAG 2.4.13 recommends at least a 2 CSS pixel thick perimeter around the button.

    Understandable

    Clear Labels (WCAG 3.3.2)

    When creating buttons, make sure the labels are clear and easy to understand, so that users know what will happen when they click the button. You can use WAI-ARIA (ARIA roles) to help with this. By including ARIA labels in your HTML, you can avoid confusion and anxiety around buttons and clearly communicate what action will follow when the button is clicked.

    Consistent Navigation (WCAG 3.2.3)

    If your website uses buttons for navigation, ensure that the buttons are consistent across pages to avoid confusion.  

    Robust

    Screen Reader Compatibility (WCAG 4.1.2)

    Did you know that buttons have different states besides their default one? This includes hover, click, active, and more. Each of these states needs to have clear cues so that users with disabilities and assistive technologies can easily use them. It’s important to make sure your buttons work on different devices and web browsers, including with tools like screen readers. 

    We recommend testing your content with different types of screen readers, like NVDA, Voiceover, or JAWS, to ensure that they are being announced as buttons and not links.

    How to Create Accessible Buttons

    Now that you understand the importance and guidelines of web accessibility for buttons, let’s explore the practical steps you can take to make them accessible.

    Use Semantic HTML

    One of the simplest ways to make your buttons accessible is to use the correct HTML elements. For example, use the <button> tag for buttons rather than trying to repurpose other tags like <div> or <span>. The <button> tag is designed for user interaction and is inherently more accessible because it’s recognized by assistive technologies.

    Here’s a quick example:

    <button type="submit">Submit</button>

    This button is easy for screen readers to identify and interact with. It also works well with keyboards, making it accessible to a broader audience.

    Make Sure Button Labels are Clear and Descriptive

    Button labels should be straightforward and describe the action that will occur when clicked. Avoid using vague labels like “Click Here” or “More” because they don’t provide enough context. Instead, be specific. For instance, “Submit Form,” “Download Report,” or “Add to Cart” are much better options.

    A clear label helps everyone, but it’s especially crucial for screen reader users. When the screen reader announces the button, the user should instantly understand what will happen if they activate it.

    Provide Alt Text or ARIA Labels for Buttons

    If your button uses an image or icon instead of text, you need to provide an accessible name for the button. This can be done with alt text or an aria-label. This ensures that screen readers can announce the button’s function to the user.

    Here’s an example:

    <button aria-label="Search">
    <img src="search-icon.png" alt="">
    </button>

    In this case, the aria-label tells the screen reader that this is a search button, even though the button itself only displays an image.

    Ensure High Contrast for Better Visibility

    High contrast between the button text and background is essential for users with visual impairments, including color blindness. WCAG recommends a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text.

    For example, if your button has white text on a blue background, make sure the shade of blue is dark enough to provide sufficient contrast.

    Test Keyboard Accessibility

    Many users rely on a keyboard rather than a mouse to navigate a website. Ensure that all buttons can be accessed using the Tab key and activated with the Enter or Space key.

    To test this, try navigating your site using only the keyboard. If you can’t reach or activate a button, you’ll need to adjust your code to make it keyboard accessible.

    The Role of Button Labels in Web Accessibility

    Button labels are crucial in web accessibility. They guide users on what to do next and are particularly important for those using screen readers or other assistive technologies. Here’s how to get button labels right:

    Write Alt Text as Simple Sentences

    If your button includes an image or icon, write alt text that clearly and succinctly describes the button’s action. Alt text should be simple, direct, and written as a complete sentence whenever possible. 

    For example:

    <button aria-label= "Download report">
    <img src="download-icon.png" alt="Download report">
    </button>

    This alt text tells the user exactly what the button does. Avoid overly complex or vague descriptions, as they can confuse users.

    Avoid Repeat or Redundant Button Labels

    On some websites, you might find multiple buttons with the same label, like several “Learn More” buttons on a single page. This can be confusing for users who rely on screen readers, as they won’t know which “Learn More” button corresponds to which section of content.

    To avoid this, make sure each button label is unique and descriptive. If you have several buttons that perform similar actions, differentiate them by adding context. For example:

    • “Learn More About Our Services”
    • “Learn More About Our Products”
    • “Learn More About Our Team”

    Testing and Maintaining Accessible Buttons

    Once you’ve created accessible buttons, it’s important to test them regularly to ensure they work as expected. Here are some ways to test your buttons:

    Screen Reader Testing

    Use a screen reader like NVDA (Windows), Voiceover (Mac), or JAWS to navigate your website. Ensure that each button is announced correctly and that its purpose is clear.

    Keyboard Navigation

    Test your site using only a keyboard to make sure that all buttons are accessible and functional. Check that the focus state is visible and that buttons can be activated with the Enter or Space key.

    Color Contrast Testing

    Use tools like the WCAG Contrast Checker to verify that your button colors meet accessibility standards.

    Ongoing Maintenance

    Web accessibility is not a one-time task. As you add new content and features to your website, make sure that any new buttons meet accessibility guidelines. Regularly audit your site to catch and fix any issues.

    216digital’s a11y.Radar ADA Monitoring

    With 216digital’s a11y.Radar, maintaining an ADA-compliant website is easier than ever. This automated platform continuously audits your site, reporting on accessibility efforts by your team or an external agency. You’ll get real-time updates on potential issues, access to an intuitive dashboard, and tools to manage and resolve problems.

    Key Features:

    • Dynamic Dashboard
    • Compliance Scans
    • Detailed Issue Reports
    • Issues Over Time Tracking
    • Manual Testing Reports
    • Email Alerts
    • Current Compliance Status

    Schedule a complimentary ADA Strategy Briefing to speak with one of our accessibility experts about a11y.Radar ADA Monitoring today.

    Button Up for Web Accessibility

    Web accessibility is essential for creating an inclusive online experience, and accessible buttons are a crucial part of that equation. By following the WCAG guidelines, using clear and descriptive labels, and testing your buttons for accessibility, you can ensure that your website is usable by everyone.

    Remember, accessible buttons not only help users with disabilities—they improve the overall user experience for everyone. As a website owner, developer, or content creator, making your buttons accessible is a simple yet powerful way to make your site more inclusive and effective.

    So, the next time you add a button to your website, take a moment to consider its accessibility. It’s a small effort that can make a big difference.

    Greg McNeil

    July 23, 2024
    How-to Guides
    Accessibility, Accessible Buttons, ADA Compliance, ADA Website Compliance, web development, Website Accessibility
  • 5 Common Image Alt Text Mistakes

    5 Common Image Alt Text Mistakes

    If you’re a website owner, developer, or content creator, you’ve probably heard about the importance of alt text for images. Alt text, short for alternative text, is crucial for web accessibility. It helps people with visual impairments understand what’s in the images on your site, using screen readers. It also has SEO benefits, helping search engines understand and index your images. However, writing good alt text isn’t always straightforward. Here are some common mistakes people make and how to avoid them.

    1.Some Images Should Use an Empty Alt Attribute

    One of the most common mistakes is thinking every image needs alt text. Not all images require detailed descriptions. Decorative images, like those used purely for design or spacing, should use an empty alt attribute (alt=””). This tells screen readers to skip these images, preventing unnecessary clutter for users.

    For instance, if you have a decorative border or a purely aesthetic icon, you don’t need to describe it. Including alt text for these elements can overwhelm users with information and make their browsing experience frustrating. Always ask yourself if the image conveys essential information. If not, it’s a good candidate for an empty alt attribute.

    2.Context Matters

    Context is everything when it comes to writing alt text. The same image might need different alt text depending on where and how it’s used. For example, a picture of a dog on a veterinary website might need different alt text than the same picture on a pet adoption site.

    Let’s say you have an image of a golden retriever. On a veterinary site, the alt text might be “Golden retriever receiving a check-up at the vet.” On a pet adoption site, it could be “Golden retriever available for adoption.” The context gives users the specific information they need based on where they are and what they’re looking for.

    3.Screen Readers and Search Engines Already Know That It’s an Image

    Another mistake is being redundant in alt text. Screen readers and search engines already know the element is an image, so you don’t need to start with “Image of…” or “Picture of…”. Jump straight into the description.

    Instead of saying, “Image of a woman using a laptop,” just say, “Woman using a laptop.” This makes your alt text more concise and easier for screen readers to process. Remember, simplicity and clarity are key.

    4.Write Alt Text as Simple Sentences

    Good alt text is clear and straightforward. Using simple sentences helps ensure that everyone can understand your descriptions, including those using screen readers. Avoid complex phrases and jargon that could confuse users.

    For example, if you have a photo of a sunset, instead of saying, “A stunningly beautiful sunset with hues of orange and pink casting a magnificent glow over the tranquil sea,” you could say, “Sunset over the sea with orange and pink colors.” Simple, right? It’s all about making the information as accessible as possible.

    5.Don’t Repeat Captions in Alt Text

    If your image already has a caption, don’t just copy and paste it into the alt text. Alt text and captions serve different purposes. Captions are visible to all users and often provide context or additional information, while alt text is specifically for those who can’t see the image.

    For instance, if you have a caption that says, “John Doe speaking at the annual tech conference,” the alt text could be “John Doe at a podium,” giving a brief description without repeating the same information. This way, you enhance the user’s understanding without redundancy.

    The Importance of Web Accessibility

    Web accessibility is about making the internet usable for everyone, including people with disabilities. Alt text plays a significant role in this effort. By providing descriptive alt text, you ensure that all users, regardless of their abilities, can access the information on your site.

    Accessible websites don’t just benefit those with disabilities. They can improve the overall user experience, increase your audience reach, and even boost your SEO. Search engines like Google use alt text to understand what images are about, which can help your site rank better in search results.

    Practical Tips for Writing Good Alt Text

    Here are some practical tips to help you write better alt text:

    1. Be Descriptive but Concise: Aim for a balance between being detailed and keeping it short. Generally, 125 characters is a good length to shoot for.
    2. Focus on What’s Important: Describe the most important aspects of the image. Think about what information the user needs to understand the image in the context of the content.
    3. Avoid Redundancy: As mentioned, don’t use phrases like “image of” or repeat the caption.
    4. Use Proper Grammar and Punctuation: Even though alt text might seem less formal, proper grammar and punctuation help with clarity.
    5. Think About the User’s Experience: Always consider how a user relying on a screen reader will interpret your alt text. Will it provide the necessary information in a clear and straightforward manner?

    Common Scenarios and Examples

    To make things clearer, let’s look at some common scenarios and examples of good alt text.

    Scenario 1: Product Images

    If you’re running an e-commerce site, your product images need good alt text. For a photo of a red dress, a good alt text might be “Red cocktail dress with ruffle sleeves.” This description is concise and gives potential buyers the information they need.

    Scenario 2: Infographics

    Infographics can be tricky because they often contain a lot of information. A good approach is to summarize the key points. For example, if your infographic shows the steps of a process, the alt text might be “Infographic showing 5 steps to start a blog: Choose a platform, Pick a domain, Set up hosting, Design your site, Publish content.”

    Scenario 3: Event Photos

    For event photos, focus on who, what, where, and when. An image from a company event might have alt text like “CEO Jane Smith speaking at the annual company meeting in June 2023.”

    Conclusion

    Writing effective alt text is an essential skill for anyone managing a website. It’s not just about ticking a box for accessibility; it’s about making your content accessible and useful for everyone. By avoiding common mistakes like over-describing, repeating captions, or using complex sentences, you can create a better experience for all users.

    Remember, the goal of alt text is to provide essential information to those who can’t see the image. Keep it simple, relevant, and in context, and you’ll be well on your way to making your website more accessible and inclusive. Web accessibility isn’t just a legal requirement; it’s a way to show that you care about all your users, making your site more welcoming to everyone.

    At 216digital, our expert team can assist you in developing a strategy to make this journey of WCAG 2.1 compliance as smooth as possible. Contact us today to schedule a complementary ADA Strategy Briefing so that you can confidently take this next step into digital accessibility.

    Greg McNeil

    July 15, 2024
    How-to Guides
    Accessibility, Alt text, digital accessibility, Image Alt Text, Website Accessibility
  • Unwrap Web Accessibility: A Gift for All Shoppers

    Unwrap Web Accessibility: A Gift for All Shoppers

    ‘Tis the season of joy, laughter, and, of course, holiday shopping! As the holiday spirit fills the air, retailers are gearing up to capture their share of the holiday shopping extravaganza. But in the midst of the twinkling lights, festive decor, and holiday cheer, there’s an aspect you may be overlooking – web accessibility.

    To add an extra dose of cheer to this season, our team at 216digital has put together a list of simple and immediate steps that every online retailer can take to ensure their online content caters to all shoppers.

    ‘Tis the Season for All Shoppers

    The holiday season is when people actively hunt for gifts and turn to online shopping in their quest for the perfect presents. However, many website owners are missing out on a massive, often overlooked market share: people with disabilities. 

    According to the World Health Organization, roughly 16% of the world’s population has some form of disability. When your website isn’t accessible, you’re closing the door on this large group of potential consumers.

    To put this into perspective, let’s consider some statistics:

    • In the United States, approximately 27% of adults have some form of disability. That’s more than 61 million people who could become your future customers.
    • Shoppers with disabilities have a combined disposable income of about $490 billion. By neglecting their needs, you are missing out on a substantial source of revenue.
    • Research has shown that 71% of disabled customers will leave a website if they find it difficult to use. Therefore, improving web accessibility can have a direct impact on your conversion rates.

    Holiday Shopping Challenges

    For people with disabilities, shopping online can pose challenges. According to WebAIM’s 2023 analysis of the top 1 million websites on the internet, a staggering 96.3% of them had severe accessibility issues. These issues included the inability to view product descriptions, make a purchase, or book an appointment.

    During the holiday shopping season, people with disabilities may face even more challenges while shopping online. For instance: 

    • Most holiday promotions are shared through email or social media, which can be challenging to access for some people with disabilities. 
    • Each website update, which often includes fresh branding, promotional banners, and product pages, presents an opportunity to introduce new accessibility barriers
    • The holiday rush can overwhelm customer service teams, making it more challenging for people with disabilities to receive the assistance they may need.

    So, how can you make your website accessible to all holiday shoppers?

    Understanding Web Accessibility

    Web accessibility is about making your website usable and navigable by people with disabilities. That means designing and developing your holiday content in a way that allows everyone to access and use your site effectively.

    Here are a few key aspects of web accessibility you should focus on this holiday season.

    Paint a Clear Picture with Alt Text

    During the holiday season, visuals play a significant role in attracting shoppers to your site. In fact, 75% of online shoppers rely on product photos when purchasing. However, some users may have visual impairments and rely on screen readers to navigate your website. To make sure they don’t miss out on your visually appealing content, it’s crucial to use image alternative text or alt text.

    What is Alt Text?

    Alt text is a description added to an image’s HTML code. It provides a textual alternative to the image, allowing screen readers to convey the image’s content and function to users who cannot see it. 

    When done right, it can help paint a picture of your products and services. Unfortunately, many businesses forget to provide alt text, or they treat it like a file naming system. For example, an image of a size chart with alt text that says “size chart.” It might as well not be there.

    You can write more helpful alt text by following these best practices:

    Be Descriptive

    When adding alt text to your images, be descriptive but concise. For instance, if you’re selling a holiday-themed sweater, the alt text could be “Cozy red holiday sweater with reindeer patterns.” This way, users with visual impairments understand the image’s content.

    Avoid Redundancy

    It might seem helpful but do not include phrases like “picture of” or “image of” in your alt text. Screen readers will know from the preceding HTML tag to announce the alt text as an image. Including these phrases in your description will only disrupt the user’s experience.

    Write for People, Not Search Engines

    It’s important to remember not to treat alt text as an SEO tool. Many content creators make the mistake of trying to include keywords in their site’s alt text. But while alt text can contribute to SEO, your priority should be accessibility and user experience. Remember, at the end of the day, you’re trying to sell a product to a person, not Google. So, focus on creating descriptive and concise alt text that helps users with visual impairments understand the image’s content.

    For more information on alt text, check out our article “Understanding Image Alt Text Descriptions.”

    Design for Sound Off Videos

    Videos are an engaging way to showcase your holiday products or promotions. However, videos often rely on visual and auditory elements, which can be problematic for those with hearing impairments. To make your videos more inclusive:

    • Invest in High-Quality Audio: If you use VoiceOvers or soundtracks in your videos, ensure that the audio quality is top-notch. Clear audio is essential for users who rely on sound to understand your content.
    • Use Audio Descriptions: For videos with crucial visual content, provide audio descriptions. Audio descriptions are narrations that explain what’s happening in the video. This helps users with visual impairments understand the context and content of the video.
    • Proof Captions by Hand: Automatic captioning can be unreliable, and errors in captions can lead to misunderstandings. Take the time to review and edit captions to ensure they accurately reflect the spoken content.

    Make Your Email Campaigns Web Accessible

    Email marketing is a powerful tool during the holiday season. However, most of the images used in email marketing lack accessibility.

    For instance, in many promotional emails, you’ll find special offers, product names, sale prices, and other important information. If all of this information is only presented in images, it excludes people who rely on screen readers.

    As a general rule, businesses should avoid using images as the sole content of their emails. And when images are used, they must include descriptive alt text. However, there’s more to email accessibility than just alt text. 

    To ensure that your emails reach and resonate with all potential customers, consider the following:

    • Set the Role Attribute of Every Table to “Presentation.”: Tables in emails can be challenging for screen readers to interpret. By setting the role attribute of every table to “presentation,” you tell assistive technologies that the table is for layout purposes only, making the email easier to navigate.
    • Underline Inline Links: When creating links in your emails, use descriptive link text. For example, instead of “Click here,” use “Shop our holiday collection now.” This provides clarity and context to users.
    • Make Sure Links are Descriptive: When creating links in your email content, use descriptive anchor text that indicates where the link leads. Avoid generic terms like “click here” and instead use specific text that tells users what to expect when they click.

    Heading Towards Holiday Content

    It’s that time of year when new content and blog articles are in full swing, highlighting future sales and this year’s latest products. However, the essential element of all good content is using headings. Headings aren’t just big, bold, decorative text. They’re the signposts that guide readers through your content from most to least important. 

    For instance, just like a tree has a trunk, main branches, and smaller branches, your content should have a main heading, subheadings, and further divisions if necessary. 

    • Here are a few pointers when you are generating your online content:
    • Write concise, meaningful headings that provide insight into the content.
    • Elements that are repeated across different pages within a site should maintain a consistent order. That one bold font may be more eye-catching, but that doesn’t mean you need to use it.
    • Headings and labels should aid shoppers in navigating content and understanding their current location by clearly describing the topic or objective. 

    Don’t Let Web Accessibility Be Your New Year’s Resolution

    The holiday season is the perfect time to implement these changes and make your website more accessible. So, don’t let web accessibility be your New Year’s resolution; make it a top priority for your online business now, and watch your holiday sales soar. 

    Ready to get started? Schedule a Complimentary ADA Strategy Briefing with the experts at 216digital. We will help you take the steps towards making your content web accessible on your terms by developing a strategy to integrate WCAG 2.1 compliance into your development roadmap.

    Greg McNeil

    December 8, 2023
    How-to Guides, The Benefits of Web Accessibility, WCAG Compliance
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