216digital.
Web Accessibility

ADA Risk Mitigation
Prevent and Respond to ADA Lawsuits


WCAG & Section 508
Conform with Local and International Requirements


a11y.Radar
Ongoing Monitoring and Maintenance


Consultation & Training

Is Your Website Vulnerable to Frivolous Lawsuits?
Get a Free Web Accessibility Audit to Learn Where You Stand
Find Out Today!

Web Design & Development

Marketing

PPC Management
Google & Social Media Ads


Professional SEO
Increase Organic Search Strength

Interested in Marketing?
Speak to an Expert about marketing opportunities for your brand to cultivate support and growth online.
Contact Us

About

Blog

Contact Us
  • WCAG 3.3.8: Rethinking Passwords, Codes, and CAPTCHAs

    The main login form usually isn’t the problem. It’s everything around it. The retry loop. The MFA branch that forces you to read a code on one device and type it into another. The recovery step that adds a challenge after you’re already stuck. That’s also where “hardening” changes tend to hide—paste blocked, autocomplete disabled, segmented OTP inputs that fight autofill.

    If you’ve ever been locked in a loop because you mistyped once, you already know how quickly “secure” turns into “unusable.” For some users that’s just irritating. For others—people dealing with memory limitations, dyslexia, ADHD, anxiety, or plain cognitive overload—it’s the point where access ends. WCAG 3.3.8 is essentially asking for one thing: don’t make recall or manual re-entry the only route through authentication.


    What WCAG 3.3.8 Actually Requires for Accessible Authentication

    WCAG 3.3.8 Accessible Authentication (Minimum) is easy to misread as “no passwords” or “no MFA.” It’s neither. It’s about whether the user has a path through authentication that does not depend on a cognitive function test. WCAG 3.3.8 focuses on removing authentication steps that rely on memory, transcription, or puzzle-solving when no accessible alternative exists. In practice, you cannot make “remember this” or “retype this” the gate unless you also provide a supported alternative or a mechanism that reduces the cognitive burden.

    What Counts as a Cognitive Function Test in Authentication

    A cognitive function test includes anything that requires the user to remember, transcribe, or solve something in order to log in. That includes remembering site-specific passwords, typing codes from one device into another, or solving distorted text in a CAPTCHA.

    Allowable Alternatives Under WCAG 3.3.8

    Under WCAG 3.3.8, a cognitive function test cannot be required at any step in an authentication process unless the page provides at least one of these options:

    • An alternative authentication method that does not rely on a cognitive function test
    • A mechanism that assists the user, such as password managers or copy and paste
    • A test based on object recognition
    • A test based on personal non-text content that the user previously provided

    Object recognition and personal content are exceptions at Level AA, yet they are still not ideal for many users with cognitive or perceptual disabilities. From an inclusion standpoint, it is better to avoid them when a simpler option exists, such as letting the browser fill in credentials or using passkeys.

    This applies to authenticating an existing account and to steps like multi-factor authentication and recovery. It does not formally cover sign-up, although the same patterns usually help there too.


    Cognitive Function Tests Hiding in Authentication Flows

    Most 3.3.8 issues don’t show up on the main login screen. They show up in the surrounding steps: the retry loop after a failed password, the MFA prompt, the recovery flow, or the extra verification that triggers when traffic looks unusual. When you walk through those paths end-to-end, you can see where memory or transcription slips back in.

    Memory-Based Authentication Pressure Points

    Asking users to recall a username, password, or passphrase without any assistive mechanism is a cognitive function test. Security questions like “What street did you grow up on” or “What was your first pet’s name” add even more recall pressure, often years after someone created the answers.

    Transcription-Based Authentication Pressure Points

    Many authentication flows expect people to read a one-time passcode from SMS or an authenticator app and then type it into a separate field. This becomes even harder when paste is blocked or when the code lives on a different device, and the user must move between them.

    Puzzle-Style Pressure Points and CAPTCHA

    Traditional CAPTCHAs that rely on distorted text, fine detail image selection, or audio that must be transcribed all require perception, memory, and focus under time pressure.

    If a CAPTCHA or extra test appears only after multiple failures or “suspicious” activity, it still has to comply with the success criterion.


    Fast WCAG 3.3.8 Wins With Password Managers and Paste

    Start with the stuff that breaks the widest range of users and is easiest to fix. If a password manager can’t reliably fill the form, or paste is blocked in password or code fields, the flow forces recall and transcription. That’s exactly what WCAG 3.3.8 is trying to remove.

    Implementation Details That Improve Accessible Authentication

    Allowing password managers to store and fill credentials removes the need for users to remember complex passwords. Allowing paste lets people move secure values from a password manager, secure notes, or another trusted source into the login form without retyping.

    Here’s what tends to matter in real implementations:

    • Use clear labels and proper input types so browsers and password managers can correctly identify login fields.
    • Avoid autocomplete="off" on username and password fields.
    • Do not attach scripts that block paste or interfere with autofill.

    A basic compliant login form can look like this:

    <form action="/login" method="post">
     <label for="username">Email</label>
     <input id="username" name="username" type="email"
            autocomplete="username" required>
    
     <label for="password">Password</label>
     <input id="password" name="password" type="password"
            autocomplete="current-password" required>
    
     <button type="submit">Log in</button>
     <a href="/forgot-password">Forgot password?</a>
    </form>

    A show password toggle is also helpful. It lets users check what they have typed without guessing, which reduces errors for people who struggle with working memory or fine motor control.

    From a security standpoint, allowing paste and password managers aligns with modern guidance. Strong, unique passwords managed by tooling are safer than short patterns that people try to remember across dozens of sites.


    Offering Authentication Paths That Reduce Cognitive Load

    Even with perfect autofill support, passwords are still a brittle dependency. WCAG 3.3.8 expects at least one route that doesn’t ask the user to remember or retype a secret. Passwordless options are the cleanest way to do that without playing whack-a-mole with edge cases.

    Magic Links by Email

    Users enter an email address and receive a time-limited, single-use link. Clicking that link completes authentication. Done well, this path removes passwords and codes entirely.

    Third-Party Sign In

    Signing in with an existing account from a trusted provider can also reduce cognitive load when the external account is already configured for accessible authentication. It shifts the cognitive work away from your login page, so you must still consider whether the rest of your flow remains usable.

    When you implement these methods, keep security fundamentals in place. Tokens should be single-use, expire after a reasonable window, and be protected by sensible rate limits. You can keep a strong security posture without making users memorize or transcribe extra values.


    Passkeys and WebAuthn as an Accessible Authentication Pattern

    Passkeys are one of the rare shifts where security and cognitive accessibility improve together. No remembered secrets. No code transcription. Authentication becomes a device interaction, which lines up cleanly with what WCAG 3.3.8 is trying to achieve.

    Why Passkeys Align Well With WCAG 3.3.8

    Passkeys based on WebAuthn use public key cryptography tied to the user’s device. Users confirm through a fingerprint, face recognition, device PIN, or a hardware key. They do not have to remember strings or retype codes, which removes a large source of cognitive effort.

    A simplified client example might look like this:

    const cred = await navigator.credentials.get({ publicKey });
    
    await fetch("/auth/webauthn/verify", {
     method: "POST",
     headers: { "Content-Type": "application/json" },
     body: JSON.stringify(cred),
    });

    Design your interface so people can choose the method that works best for them. Do not force a single modality. Some users will prefer biometrics, others a hardware key, others a platform prompt. Always keep an accessible fallback available in case a device method fails.


    Rethinking MFA Without Creating New WCAG 3.3.8 Barriers

    MFA is where a lot of otherwise compliant logins fail. The password step might be fine, then the second factor turns into a transcription test. If the only available MFA path is “read six digits and type them,” you don’t actually have a low cognitive route through authentication under WCAG 3.3.8.

    MFA Patterns That Avoid Cognitive Barriers

    • Push notifications that allow the user to approve a sign-in with a simple action.
    • Hardware security keys that require a button press instead of code entry.
    • Device prompts that rely on the operating system’s secure authentication methods.

    If OTP is staying, the bar is simple. Make it fillable and pasteable, and don’t punish slower entry.

    • Allow paste and platform autofill for OTP fields.
    • Avoid very short expiration windows that penalize slower users.
    • Be careful with multi-input digit fields and ensure they support pasting a full code.

    A basic single-field OTP input can look like this:

    <label for="otp">Verification code</label>
    <input id="otp" name="otp"
          inputmode="numeric"
          autocomplete="one-time-code">

    This keeps the security benefit of MFA without turning the second factor into a failure point.


    CAPTCHA and Bot Protection Without Cognitive Puzzles

    CAPTCHAs often get introduced after a login endpoint gets abused. The default implementations are usually cognitive tests, and they tend to appear when the user is already in a retry loop or being flagged as suspicious. That is a bad time to add a puzzle.

    Bot-Mitigation Patterns That Don’t Burden the User

    Object recognition and personal content challenges may technically meet Level AA, but they still exclude many users and should not be your first choice. A better strategy is to move bot checks out of the user’s direct path whenever possible.

    Prefer controls that don’t ask the user to prove they’re human:

    • Rate-limiting login attempts.
    • Device or geo-based risk checks.
    • Invisible CAPTCHA that runs in the background.
    • Honeypot inputs that automated scripts are likely to fill.

    For example, a simple honeypot field can look like this:

    <div style="position:absolute;left:-9999px" aria-hidden="true">
     <label for="website">Website leave blank</label>
     <input id="website" name="website" tabindex="-1" autocomplete="off">
    </div>

    If the backend treats any non-empty value as a bot signal, most automated scripts are filtered without showing users a challenge at all.


    Testing Authentication Journeys Against WCAG 3.3.8

    You can’t validate WCAG 3.3.8 from markup alone. You need to run the flow the way users actually run it, including autofill, paste, and OS prompts. Then you need to intentionally trigger the “extra verification” paths because that’s where most failures live.

    Manual Tests That Matter for Accessible Authentication

    • Log in with a browser password manager and a popular third-party password manager.
    • Confirm that paste works in username, password, and OTP inputs.
    • Trigger retry flows, lockouts, and “suspicious” paths and check for hidden CAPTCHAs or extra steps.
    • Walk through every MFA route and confirm that at least one complete path avoids unsupported cognitive tests.

    Automated Checks for the Supporting Code

    Automation still helps as a tripwire, just not as the final verdict. Custom checks can flag:

    • Inputs with autocomplete="off" where credentials belong
    • Password and OTP fields that attach paste blocking handlers
    • Known CAPTCHA patterns that appear in authentication contexts

    The target is not “no friction.” The target is “no cognitive gate without a supported way through it.”


    Improving Login Usability Through WCAG 3.3.8

    WCAG 3.3.8 is much easier to handle when you treat authentication as a system, not a single screen. Most barriers show up in the supporting paths, not the main form. Once those routes are mapped and cleaned up, keeping at least one low-cognitive path end to end stops feeling like extra work and starts feeling like a more stable design pattern. You still keep strong security, but you drop the steps that slow users down or lock them out.

    If you want help threading accessible authentication and broader WCAG 2.2 requirements into your existing roadmap, 216digital can support that process. To see what that could look like for your team, you can schedule a complementary ADA Strategy Briefing.

    Greg McNeil

    January 14, 2026
    How-to Guides
    Accessibility, How-to, WCAG, WCAG 3.3.8, WCAG Compliance, WCAG conformance, web developers, web development, Website Accessibility
  • How to Test Mobile Accessibility using TalkBack

    It is easy to rely on your eyes when reviewing a mobile site. A quick glance, a few taps, and the page seems fine. But that view is incomplete. Many users experience mobile content through audio, and their path through a page can sound very different from what you expect.

    Android’s screen reader, TalkBack, helps bridge that gap by letting you hear how your site behaves without visual cues. If you want to test mobile accessibility with TalkBack in a way that fits real development work, this article shares a practical approach to weaving screen reader testing into your ongoing process so issues surface earlier and mobile interactions stay dependable. It is written for teams who already know the basics of accessibility and WCAG and want more structured, repeatable mobile web accessibility testing.

    What TalkBack Is and Why It Matters for Mobile Accessibility Testing

    TalkBack is the screen reader that ships with Android devices. When it is enabled, it announces elements on the screen, their roles, and their states. It also replaces direct visual targeting with swipes, taps, and other gestures so people can move through pages without relying on sight.

    Testing with this tool shows how your site appears to the Android accessibility layer. You hear whether headings follow a sensible order, whether regions are exposed as landmarks, and whether labels give enough context when they are spoken on their own. You also get a clear sense of how focus moves as people swipe through the page, open menus, and submit forms.

    Small problems stand out more when they are spoken. A vague link, a control with no name, or a jumpy focus path can feel minor when you are looking at the page. Through audio, those same issues can turn into confusion and fatigue.

    Screen readers on other platforms use different gestures and sometimes expose content in slightly different ways. VoiceOver on iOS and desktop tools such as NVDA or JAWS have their own rules and patterns. That is why this approach treats Android’s screen reader as one important view into accessibility, not a substitute for cross-screen-reader testing.

    Web Content Accessibility Guidelines (WCAG) requirements still apply in the same way across devices. On mobile, the impact of focus order, input behavior, and gesture alternatives becomes more obvious because users are often holding the device with one hand, on smaller screens, and in busy environments.

    Preparing Your Device for Effective Screen Reader Testing

    A stable device setup makes your testing more dependable over time. You do not need anything complex. An Android phone or tablet, the browser your users rely on, and a space where you can hear the speech clearly are enough. Headphones can help if your office or home is noisy.

    Before you run your first pass, spend a few minutes in the screen reader’s settings. Adjust the speech rate until you can follow long sessions without strain. Set pitch and voice in a way that feels natural to you, and confirm that language and voice match the primary language of your site. These details matter during longer test sessions.

    Different Android versions and manufacturers sometimes change labels or menu layouts. A Samsung phone may not match a Pixel device exactly. You do not need to chase the perfect configuration. What helps most is using one setup consistently so that your results are comparable from sprint to sprint. That consistency also makes your Android screen reader testing easier to repeat.

    Enabling and Disabling TalkBack Without Breaking Your Flow

    You can turn the screen reader on through the Accessibility section in system settings. For regular work, it is worth taking the extra step to set up a shortcut. Many teams use the volume-key shortcut or the on-screen accessibility button so they can toggle the feature in a couple of seconds.

    That quick toggle becomes important during development. You might review a component visually, enable the screen reader, test it again, turn the reader off, adjust the code, and then repeat. If enabling and disabling feels slow or clumsy, it becomes harder to keep this step in your routine.

    There is a small learning curve. With the screen reader active, most standard gestures use two fingers. You also need to know how to pause speech and how to suspend the service if it becomes stuck. Practicing these motions for a few minutes pays off. Once they are familiar, switching the screen reader on and off feels like a normal part of testing, not an interruption.

    Core TalkBack Gestures You Actually Need for Testing

    You do not need every gesture to run useful tests. A small set covers most of what matters for web content. Swiping right moves forward through focusable items. Swiping left moves backward. Double-tapping activates the element that currently has focus. Touching and sliding your finger on the screen lets you explore what sits under your finger.

    Begin with simple linear navigation. Start at the top of the page and move through each item in order. Ask yourself whether the reading order matches the visual layout. Listen for buttons, links, and controls that do not make sense when heard out of context, such as “Button” with no name or several “Learn more” links with no extra detail. Pay attention to roles and states, like “checked,” “expanded,” or “menu,” and whether they appear where they should.

    This pace will feel slower than visual scanning. That slowness helps you notice gaps in labeling, structure, and focus behavior that you might skip over with your eyes.

    Using Menus to Navigate by Structure

    After you are comfortable moving element by element, the screen reader’s menus help you explore structure more directly. There are two menus that matter most. One controls general reading options and system actions. The other lets you move by headings, links, landmarks, and controls.

    Turn on navigation by headings and walk the hierarchy. You should hear a clear outline of the page as you move. Missing levels, unclear section names, or long stretches with no headings at all are signals that your structure may not be helping nonvisual users.

    Next, move by landmarks. This reveals whether your regions, such as header, main, navigation, and footer, are present and used in a way that matches the layout. Finally, scan links and controls in sequence. Duplicate or vague link text stands out when you hear it in a list. Controls with incomplete labeling do as well.

    These structural passes do more than make navigation easier for screen reader users. They also reflect how well your content model and component library support accessible use across the site.

    A Repeatable First-Pass Screen Reader Workflow

    You do not need to run a full audit on every page. A light but steady workflow is easier to sustain and still catches a large share of issues.

    When you review a new page or a major change, enable the screen reader and let it read from the top so you can hear how the page begins. Then move through the page in order and note any confusing labels, skipped content, or unexpected jumps. Once you have that baseline, use heading navigation to check hierarchy, and landmark navigation to check regions. Finally, move through links and controls to spot unclear text and missing names.

    Along the way, keep track of patterns. Maybe icon buttons from one component set are often missing labels, or error messages on forms rarely announce. These patterns make it easier to fix groups of issues at the design system level instead of one page at a time. This kind of manual accessibility testing becomes more efficient once you know which components tend to fail.

    High-Impact Scenarios to Test More Deeply

    Some parts of a mobile site deserve more focused time because they carry more weight for users and for the business.

    Forms and inputs should always have clear labels, including fields that are required or have special formats. Error messages need to be announced at the right time, and focus should move to a helpful place when validation fails.

    Navigation elements such as menus and drawers should announce when they open or close. Focus should shift into them when they appear and return to a sensible point when they are dismissed. Modals and other dynamic content should trap focus while active and hand it back cleanly when they close. Status updates like loading indicators and confirmation messages should be announced without forcing users to hunt for them.

    Mobile-specific patterns also matter. Features that rely on swiping, such as carousels or card stacks, should include alternative controls that work with focus and activation gestures. Optional Bluetooth keyboard testing on tablets and phones can provide extra confidence for users who pair a keyboard with their device.

    Capturing Findings and Making TalkBack Testing Sustainable

    Bringing TalkBack into your workflow is one of those small shifts that pays off quickly. It helps you catch problems earlier, tighten the way your components behave, and build mobile experiences that hold up under real use. A few minutes of listening during each release can surface issues no visual check or automated scan will ever flag.

    If you want support building a screen reader testing process that fits the way your team ships work, we can help. At 216digital, we work with teams to fold WCAG 2.1 and practical mobile testing into a development roadmap that respects time, resources, and existing workflows. To explore how our experts can help you maintain a more accessible and dependable mobile experience, schedule a complementary ADA Strategy Briefing today.

    Greg McNeil

    January 9, 2026
    How-to Guides, Testing & Remediation
    Accessibility, Accessibility testing, screen readers, TalkBack, user testing, Website Accessibility
  • How to Pick the Best Dyslexia-Friendly Fonts

    Most people expect reading online to be quick and easy. For many users, it is not. A line gets reread. Letters feel too close together. A full page of text feels like work rather than information.

    That experience is common for people with dyslexia, and it shows up across everyday web tasks. Dyslexia affects how written language is processed, not how capable someone is. And since the web still relies heavily on text, from forms and dashboards to product pages and help centers, typography carries more influence than teams often realize. However, while typography cannot remove dyslexia, design choices around text can significantly reduce effort and improve how easily users navigate written content.

    This article covers what dyslexia can look like in digital reading, what we do and do not know about dyslexia-friendly fonts, and how to make typography choices that improve readability without breaking brand consistency.


    Dyslexia and Digital Reading: What’s Actually Going On?

    Dyslexia is a language-based neurological difference. It affects how the brain decodes written language, including sequencing and the connection between sounds and symbols. It is not tied to intelligence, effort, or motivation. Many people with dyslexia are strong problem-solvers and strategic thinkers; they simply expend more mental energy to get through text that others process automatically.

    This experience is far from rare. According to the International Dyslexia Association, an estimated 15–20% of the population shows some symptoms of dyslexia. These can include slow or inaccurate reading, spelling difficulties, challenges with written expression, or mixing up similar letters and words. For most websites, that represents a meaningful portion of everyday users.

    For those with dyslexia, certain reading challenges often appear. Similar letters like b and d, or p and q, can be difficult to distinguish. Readers may lose their place in a paragraph when lines are tightly spaced or visually crowded. Characters such as O and 0, or l and I, can blur together. Over time, these small frictions accumulate and lead to fatigue, frustration, or disengagement.

    Digital interfaces can increase these challenges. Small font sizes, tight line spacing, low contrast, and dense layouts increase cognitive load. Responsive designs can further compress text on smaller screens, making tracking even harder. Typography cannot change how dyslexia works, but it can either add to the effort required to read or strip away barriers that make reading harder than it needs to be.


    What We Already Know About “Dyslexia-Friendly” Fonts

    There is no single typeface that works for every person with dyslexia. Research has not identified a universally effective dyslexic font that consistently improves reading speed or accuracy. What does come through, however, is that some fonts feel less tiring and easier to stay with, especially during longer reading sessions.

    That distinction is important. Dyslexia varies from person to person, and even modest improvements in comfort can affect whether someone completes a form, follows instructions, or keeps reading. For design and development teams, the goal is not to find the “right” font. It is to reduce friction wherever possible.

    This is reflected in the Web Content Accessibility Guidelines (WCAG). The guidelines do not require dyslexia-specific fonts. Instead, they focus on spacing, contrast, structure, and consistency. These factors create a more stable reading environment that often supports dyslexic users while improving usability for many others. Fonts are most effective when they are considered as part of that broader system, not treated as a standalone solution.


    How WCAG Supports Dyslexic Readers in Practice

    WCAG does not include criteria written specifically for dyslexia, and that is intentional. Instead of prescribing solutions, it sets expectations for how text should behave across different contexts and user needs. Those expectations shape readability, reduce cognitive strain, and create more stable reading environments. For people with dyslexia and other learning differences, that stability is often the difference between staying engaged and giving up.

    Several WCAG criteria influence the reading experience in ways teams directly control.

    Text Spacing (1.4.12)

    WCAG requires that line height, letter spacing, and paragraph spacing can be increased without breaking layouts. When spacing is flexible, text becomes easier to track and less visually demanding, especially during longer interactions.

    Contrast (Minimum) (1.4.3)

    Sufficient contrast between text and background keeps characters distinct. Poor contrast slows recognition and increases effort, turning simple reading tasks into work.

    Resize Text (1.4.4)

    Text must scale without loss of content or functionality. This allows readers to increase the size without relying on browser zoom or assistive tools, reducing strain and preserving layout integrity.

    Info and Relationships (1.3.1)

    Content structure must be communicated through proper headings, lists, and semantic markup. A clear hierarchy supports orientation, helping readers understand where they are and how information is organized.

    Use of Color (1.4.1)

    Color cannot be the only way meaning is conveyed. Removing color-only cues reduces the risk of missed information and improves clarity across different visual and cognitive needs.

    Reading Level (3.1.5)

    When content is complex, WCAG encourages clearer wording or alternatives. This reduces cognitive load and helps more users understand content without extra effort.

    Taken together, these criteria explain why font choice alone is not a solution. WCAG focuses on the conditions that allow typography to work: spacing, contrast, scaling, and structure. While it does not require a dyslexia-friendly font, it gives teams a framework for making type and layout decisions that support dyslexic readers as part of broader cognitive accessibility—without forcing a redesign or abandoning brand standards.


    Core Characteristics of Dyslexia-Friendly Typography

    When teams talk about dyslexia-friendly typography, it is easy to jump straight to font names. In practice, the bigger wins usually come from agreeing on the characteristics that make text easier to read—regardless of which typeface ends up in use. That shared understanding gives teams flexibility without reopening the same conversation every time.

    Clear letterforms matter more than personality.

    Sans-serif fonts tend to work well because they avoid decorative details that compete with the letter shapes themselves. When letters are clean and clearly formed, common look-alikes are easier to tell apart, especially during scanning or longer reads.

    Open shapes help readers move faster.

    Letters like c, e, and a benefit from open apertures rather than tight, closed forms. A slightly taller x-height also helps text hold up at everyday body sizes, particularly on mobile, where space is limited and zooming is not always practical.

    Steady stroke weight reduces effort.

    Typefaces with extreme thin-to-thick transitions can lose clarity depending on screen quality, lighting, or contrast. More even stroke weights tend to feel calmer and easier to read across devices.

    Spacing often does the heavy lifting.

    Letter spacing keeps characters from blurring together. Word spacing creates separation without breaking reading rhythm. Line spacing makes it easier to keep place from one line to the next. In many cases, adjusting spacing improves readability more than introducing a specialized dyslexia font.

    Examples of Dyslexia-Friendly Fonts and How to Use Them Wisely

    Many commonly available fonts already work well for dyslexic readers. Fonts such as Arial, Verdana, Tahoma, Open Sans, Roboto, Inter, Nunito Sans, and Atkinson Hyperlegible share familiar traits: open shapes, minimal ornamentation, and consistent spacing. The most useful way to evaluate them is not in isolation, but in real layouts—body text, forms, error messages—across the devices people actually use.

    Purpose-built dyslexia fonts can also play a role, especially in reading-heavy experiences. These fonts often exaggerate differences between similar letters or add visual weight to anchor characters more clearly. They tend to work best as an optional setting or reading mode, rather than a default that reshapes an entire brand.

    However, brand considerations still apply. Brand typefaces are often designed to make an impression, not to carry long instructions or dense content. A common, practical approach is to reserve branded fonts for headlines and short marketing moments, and rely on a more readable body font for functional text. When teams have clear rules for when readability takes priority, accessibility stops being a debate and starts becoming part of normal design decisions—including when offering a dyslexia-friendly font option makes sense.


    Layout Choices That Affect Reading Stability

    Fonts do not operate in isolation. Size, spacing, and structure determine whether text feels steady to read or slowly becomes harder to stay with.

    Body text needs room to breathe. If text is too small, too tight, or too wide, readers are more likely to lose their place or tire more quickly. The goal is not precision, but resilience—text that remains readable as pages get denser or screens get smaller.

    Spacing needs to hold up when users change it. Many people adjust letter spacing, word spacing, or zoom to reduce strain. When layouts cannot absorb those changes, readability drops even if the font itself is well chosen.

    Alignment and structure also shape how text is tracked. Left-aligned body copy provides a consistent starting edge. Distinct headings and shorter paragraphs make it easier to re-orient without rereading. These choices reduce effort, especially on longer pages.

    Taken together, these layout decisions often have more impact than changing fonts. When layout and spacing are stable, typography has room to do its job—even when font choices stay the same.


    Making Dyslexia-Friendly Typography Part of the System

    Typography becomes more reliable when it’s built into the system instead of handled one screen at a time. When font choices, spacing ranges, and basic text behaviors live inside a design system, teams avoid one-off fixes, and the reading experience stays more stable across forms, tables, cards, and other recurring components.

    Engineering patterns help carry that consistency forward. Shared tokens or variables keep typography decisions from drifting. When sizing and spacing scale cleanly across breakpoints, browser zoom, and user overrides, layouts hold together even as conditions change.

    Content follows the same logic. Clear writing and predictable structure support the same readers who rely on steady typography. When content and typography are reviewed together, teams have a better chance of producing patterns that hold up across the full product, not just on the surface.


    Letting Users Personalize the Reading Experience

    No single typography setup works for everyone, and many people adjust text in ways that make reading easier for them. When interfaces allow changes to size, spacing, or contrast—and stay stable when those changes happen—the experience tends to hold up better across long sessions and dense content.

    Many users already bring their own tools. Extensions like OpenDyslexic let people restyle text across the web, adjusting letterforms and spacing to reduce strain. This does not replace the need for accessible typography, but it does remind teams that personalization is already happening. The priority is ensuring the interface still works when text looks different from the default.

    Real feedback helps shape those decisions. Observing how dyslexic readers move through content often reveals patterns that automated checks miss—where fatigue sets in, where tracking becomes harder, or where spacing changes make a noticeable difference. Small variations in typography or layout can shift how comfortably people reach the end of a task.

    These decisions evolve over time. As design systems grow or brands change direction, typography may need to be revisited. Input from users, support teams, and real usage patterns can highlight where reading is still harder than it needs to be, even when everything appears to meet the standard on paper.


    Fonts as One Powerful Piece of a Larger Accessibility Story

    Typography will not remove dyslexia, but it can change how hard people have to work to stay with your content. There is no single font that solves this for everyone, and most teams do not need to rethink their brand to make progress. When font choices, spacing, and structure are handled with care, reading becomes less about getting through the page and more about staying engaged with it.

    At 216digital, we treat accessibility as part of how a site is built and maintained—not a separate layer added at the end. Typography, layout, interaction patterns, and content all influence how well people can move through your site, and they work best when they’re considered together.

    If you want support aligning those decisions with WCAG 2.1 and your long-term roadmap, our team is here to help. Schedule a complementary ADA Strategy Briefing to talk through your goals and learn what it takes to create and maintain an accessible experience that stands up under real use.

    Greg McNeil

    December 22, 2025
    How-to Guides
    Accessibility, cognitive disabilities, dyslexia, typography, Web Accessibility, Website Accessibility
  • YouTube Accessibility: Captions, Audio, and Design

    Most teams watch views, watch time, and subscribers like hawks. But there is another number that matters, even if you never see it in analytics. How many people tried to watch your video and left because it was hard to follow?

    That question sits at the heart of YouTube accessibility.

    YouTube is one of the biggest marketing channels most brands rely on. It powers product explainers, support content, training, webinars, and the videos embedded on your website. When the video is hard to use, that friction follows your brand.

    Now, YouTube does a few things well out of the box. The player is responsive, the controls are built in, and keyboard shortcuts are already there. Screen reader support is strong, too. Still, the creator side matters most. Captions, transcripts, audio description, visual design, structure, and testing are all handled by your team. None of this needs to be complicated, and it scales well once it’s part of your workflow.

    Start With a Plan for YouTube Accessibility

    If accessibility starts after the upload, it usually turns into cleanup work. Cleanup is slower. It costs more. It also leads to compromises, like leaving a confusing visual in place because the edit timeline is already locked.

    Planning earlier changes the whole experience. When you build accessibility into the script and storyboard, you can:

    • Read on-screen text out loud as you write it.
    • Explain charts and visuals in the same moment they appear.
    • Avoid abrupt effects that some viewers may not handle.
    • Save time by choosing caption and transcript steps up front.

    Set a Baseline and Assign Ownership

    A simple shift helps. Treat accessibility checkpoints like production milestones. Put them beside script approval, rough cut, and final cut. When a team does this, rework drops fast, especially for repeat formats like weekly updates or a recurring demo series.

    It also helps define a baseline for each video type. A solid default for prerecorded content often includes accurate captions, a transcript viewers can access outside the player, and narration that explains important visuals. Then you layer in needs by format. Tutorials often need stronger descriptive narration. Short marketing clips need careful contrast and motion choices. Webinars and livestreams need reliable audio and a caption plan.

    This is also about roles. Every script needs a clear owner. Captions deserve someone who reviews them thoughtfully. Contrast and motion checks should fall to a named reviewer. And the final accessibility pass needs an accountable person before anything goes live. Without that clarity, tasks slip—not from a lack of care, but from uncertainty about who handles the final step.

    Tip: build a short “definition of done” for a video. If the checklist lives in the same place as your content calendar or project tickets, it gets used.

    Captions That Hold Up Under Review for YouTube Accessibility

    Captions are often treated like a marketing feature. They increase overall watch time. Search performance benefits. And viewers stay engaged, even in public settings. All true. But captions also carry a basic promise to Deaf and hard-of-hearing viewers. The promise is simple. The words matter, and you should be able to access them.

    Standards matter here, too. Web Content Accessibility Guidelines (WCAG) includes caption requirements for prerecorded and live video. Auto-captions are rarely enough on their own. Names get dropped. Product terms get mangled. Key phrases come back as nonsense. If your content includes instructions, legal details, or health and safety steps, “close enough” captions can become a serious problem.

    Choose a Workflow You Can Repeat

    Your workflow can still be practical. In YouTube Studio, most teams choose one approach and stick with it:

    • Upload a caption file, like SRT or VTT, created in an editor or third-party tool.
    • Start with auto-captions, then edit and correct them.
    • Type captions in YouTube’s editor for shorter videos.

    What matters is consistency. Pick a standard and apply it. Many teams upload edited caption files for major videos and review auto-captions for low-risk clips. That can work, as long as “reviewed” means a real check.

    A quick quality checklist helps:

    • Accuracy: capture what is said, plus key sound cues when they change meaning
    • Timing: captions should appear with the speech, not late or early
    • Readability: short chunks, correct punctuation, and speaker labels when needed
    • Placement: do not cover critical visuals if you can avoid it

    Two caption details teams often miss:

    • Numbers and units: “15” vs “50” is not a small error in a demo or training video.
    • Proper nouns: product names, locations, and people’s names are where auto-captions tend to drift.

    Livestreams Need a Follow-Up Step

    Livestreams add pressure because content is happening in real time. Live captioning can still be useful, but it depends heavily on audio quality. Use a strong mic. Reduce background noise. Speak clearly. Then, when the livestream becomes an archived video, upload corrected captions. That keeps the recording usable long after the event ends.

    Transcripts and Chapters for YouTube Accessibility

    Captions are not the same as transcripts. Captions are synced to the video. Transcripts live outside the player. They let people scan, search, and jump to what they need.

    It helps to separate three things:

    • Captions: synced text that follows audio
    • Transcripts: full text of spoken content, not tied to exact timing
    • Descriptive transcripts: transcripts that also include important visual info

    Transcripts support more than disability access. They also help people who learn better by reading. For anyone who wants to revisit a specific tutorial step, a transcript makes it easy to review without rewatching the entire video. And when a user needs to search for a key phrase, the text lets them jump directly to the right section.

    Chapters Make Long Videos Easier to Navigate

    Chapters matter for the same reason. Long videos are easier to use when viewers can jump straight to what they need. For tutorials, webinars, and explainers, add timestamps and clear chapter titles. Skip vague labels like “Step 3.” Use names that match what a person is trying to do, like “Turn on captions in YouTube Studio” or “Fix timing and speaker labels.”

    A simple way to level up chapters is to write them like help-center headings. If the title sounds useful on a support page, it will likely be useful in a video, too.

    Bring Transcripts Onto Your Website

    If you embed videos on your website, do not hide the transcript behind extra clicks. Put the transcript on the page, or link to it right next to the player. This helps users decide if the video is worth watching. It also helps your site’s content, as the page now includes the same information in an easy-to-scan format.

    Audio Description for YouTube Accessibility

    Many teams assume audio description means a big budget and a separate production track. Sometimes it does. Often, it does not.

    The real question is whether the video includes meaningful visual details that are not shared in the audio. When a chart appears without explanation, that creates a gap. On-screen instructions that happen without being spoken create the same problem. And when important text is shown visually but never read aloud, that is another gap.

    Descriptive Narration Works Well for Demos

    In a talking-head video where the speaker explains everything, extra description may not be needed. But tutorials and demos are different. They rely on what the viewer sees. That is where descriptive narration becomes a strong option. The presenter can name what they are clicking, what changed on screen, and what the viewer should look for next.

    A helpful habit in demos is to replace vague phrases with concrete ones. Instead of “click this,” say “select Settings,” or “open the Captions tab,” or “choose English from the language menu.” That supports more viewers than you might expect, including people watching on small screens.

    Some teams also publish a second version, clearly labeled, like “with audio description,” when visuals are dense and constant. That approach can work well for training content, data-heavy explainers, or detailed product walkthroughs.

    Whether you use narration or a described version, keep descriptions concise and focused. Describe what changes the meaning. Place it in natural pauses. Keep the tone neutral and consistent with the video’s style.

    Visual Design Choices for YouTube Accessibility

    Video design can either support understanding or fight against it. Many accessibility issues show up in the same places, again and again. Thumbnails. On-screen text. Contrast. Motion.

    Contrast is a clear example. WCAG guidance uses targets like 4.5:1 for normal text and 3:1 for large text. Apply that mindset to thumbnails, titles, lower thirds, and callouts. If you need to place text over video footage, add a background block to keep it readable. Small text, thin fonts, and low contrast do not just look “clean.” They disappear for many viewers.

    Tip: if it is important enough to show, it is important enough to leave up long enough to read. Fast overlays are a common source of missed information.

    Reduce Flashing and Overly Fast Motion

    Motion is another common trap. Fast flashing edits and strobe-like overlays can create real harm for some people. Avoid rapid flashing effects. Keep motion smooth. If an edit feels intense, it probably is. Review the sequence before publishing.

    Do Not Rely on Color Alone

    Also, do not rely solely on color to convey meaning. If a chart uses red and green, add labels. If an overlay uses color to mark “good” and “bad,” add shapes or text. And if something important appears visually, say it out loud too. That single habit supports many people at once.

    Embedding and Ongoing Checks for YouTube Accessibility

    The standard YouTube embed gives you a lot. Player controls are built in. Keyboard operation is supported. The player adapts across screen sizes. Those are strong foundations.

    But your website still needs to do its part. An embedded video should not sit alone. Give it context:

    • A descriptive heading before the player
    • A short summary of what the video covers
    • A transcript on the page, or a clear link to it nearby

    Avoid auto-play when possible, especially with sound. Auto-play can overwhelm users and can make it harder for screen reader users to orient themselves on the page.

    Quick Checks to Add to QA

    Testing does not need to be complex. Build a few checks into QA:

    • Can you reach and operate the player with only a keyboard?
    • Does focus move in and out of the player in a predictable way?
    • Are captions available and working in the embedded view?
    • If you provide a described version, is it easy to find and understand?

    Hit Play on YouTube Accessibility

    Creating accessible YouTube content is not about chasing perfection or rebuilding your process from scratch. It is about making intentional choices that let more people engage with your videos, whether they are watching, listening, reading, or browsing. When captions are accurate, visuals are clear, and narration carries meaning, your content works harder and reaches further.

    At 216digital, we help teams turn accessibility from a checklist into a sustainable strategy. We work with you to integrate WCAG 2.1 accessibility requirements into your video and web development roadmap, tailored to your tools, timelines, and business goals. From reviewing existing video content to building repeatable workflows for captions, transcripts, and embedded media, our focus is on progress you can maintain.

    If you want guidance on strengthening your YouTube accessibility practices and aligning them with your digital accessibility goals, schedule a complimentary ADA Strategy Briefing with our team. We’ll help you make a plan that fits your team and your release cycles—on your terms.

    Greg McNeil

    December 12, 2025
    How-to Guides
    Accessibility, captions, Closed caption, How-to, screen readers, videos and audio content, Website Accessibility, Youtube
  • Accessible 404 Page: Turn Errors Into Wins

    You click a link with a clear goal in mind and, instead of the content you expect, you hit a 404 page. For a second or two, you wonder whether you mistyped the URL, the site is broken, or if the content has disappeared. In that short pause, trust gets shaky. This is also where web accessibility and UX come together in a very real way: either the page leaves people stuck, or it gently helps them move forward.

    That “not found” state is often seen as a throwaway screen, something the server shows when nothing else fits. With a bit of planning, this moment can be a calm, honest checkpoint. It explains what happened, offers clear next steps, and reassures people they’re still in the right place.

    In the sections ahead, we will unpack what a 404 really is, how to frame it as a recovery rather than a failure, which inclusive design patterns matter most, and how architecture and analytics can support that work. By building this foundation, we can see how each layer—technical, experiential, and strategic—interacts to create an error response that turns an obstacle into a small signal of care that feels intentional, helpful, and human.

    What a 404 Really Is — and Why It Happens

    At the technical level, a 404 response is straightforward: the server looked at the requested URL and could not find a matching resource. That might be because content moved, a slug changed during a redesign, a redirect rule was missed, or the link was simply typed incorrectly.

    The reality on most teams is a little more complicated. Content is added and removed over the years. Campaign landing pages go live for a season and then vanish. Migrations reshuffle URL patterns. Old PDFs and email templates keep sending people to paths that no longer exist. Over time, these small changes add up to a steady stream of “not found” visits.

    Each of these visits is more than a missing document. It is a broken step in a user journey. Someone who trusted your link now has to decide whether to keep going, try again, or leave. Search engines see this pattern too: a cluster of broken internal links or confusing responses can send negative signals over time.

    Treating that view as a recovery screen changes how you design. Instead of thinking, “The request failed,” you start asking, “How do we help this person take a meaningful next step?” This shift leads directly into the principles that guide effective 404 experiences.

    Principles Before Pixels: A High-Performing 404 page Experience

    Before you sketch a layout or write a clever line, it helps to agree on a few guiding ideas.

    1. Accessibility is Not Optional

    If parts of your experience are already hard to use, a broken link makes things worse. Folding the 404 template into your larger accessibility strategy ensures that the same care you give your main flows also applies in edge cases.

    2. Clarity First, Personality Second

    A bit of humor can soften the moment, but only after the page explains what went wrong and what the user can do now. Plain language always wins in high-friction states.

    3.Stay On-brand

    The 404 view should reuse the same typography, color system, and navigation patterns as the rest of the site. That continuity tells people they are still inside a trusted environment, even though something went wrong.

    4. Focus On Recovery, Not Apology

    A short, human message is important, but the screen’s real job is to provide useful paths forward and to gather enough data that you can keep improving the template over time.

    Designing with these principles in mind sets you up to turn the 404 view into a small but meaningful part of the overall experience instead of a forgotten corner. Now, let’s look at the specific accessibility must-haves that support such inclusive error states.

    Accessibility Must-Haves for an Accessible 404 page

    When someone lands on an error view, they are already a little off-balance. The job of an accessible 404 page is simple: make it clear what happened, make it easy to recover, and make sure that experience works for more than one way of browsing. This is where UX and web accessibility meet in a very practical way.

    A Clear Statement of What Happened

    Start with a direct, plain-language heading that names the situation: “Page not found” or “We can’t find that page.” The short text that follows should explain, in one or two sentences, what that means and what the person can do next. No jargon. No blame. Just context and next steps.

    A Layout That Still Feels Like “Your” Site

    Even in an error state, users should feel grounded. Keep the same basic frame as the rest of your site—header, footer, typography, and overall rhythm. Familiar structure helps people using assistive tech or high zoom recognise that they have not been dropped somewhere unsafe or unrelated.

    Recovery Paths That Are Easy to Spot and Use

    The main routes off the page—a primary button, a search field, a small set of helpful links—should be visible without hunting and usable for people who navigate in different ways. That means clear labels, sensible tab order, and enough spacing that links and buttons are easy to pick out at a glance.

    Text and Visuals That Hold Up Under Strain

    Treat this template as a first-class reading experience. Body copy should be large enough, well spaced, and set against backgrounds with solid contrast. Any illustrations should support the message, not compete with it. If the visuals are just there for tone, they should be easy to ignore for anyone focused on getting back on track.

    A Moment That Stays Stable, Not Jumpy

    When someone reaches your 404 page, they need a beat to understand where they are and decide what to do. Avoid sudden auto-redirects or timed jumps away from the screen. A stable state is kinder to screen-reader users, keyboard users, and anyone who simply reads at a different pace—and it aligns with the spirit of web accessibility as a whole.

    Page Anatomy: What to Include on Your 404 page

    Once the foundation is set, you can start thinking about the screen’s anatomy.

    Start with a headline and a brief empathy line. Something like, “We can’t find that page. Let’s get you back to something useful,” is honest and calm. It acknowledges the break without blaming the user or hiding behind technical jargon.

    Next, add primary recovery paths. Place a clear button to your home page or a key hub to make resetting easy. A search field gives control to people who know what they seek. Short lists of curated links—popular sections, current campaigns, most-read articles—offer quick options if visitors want to explore.

    Consider including a small, accessible feedback mechanism, such as a link that says, “Tell us if this link is broken.” When wired into your issue-tracking or analytics layer, this can reveal patterns that automation alone might miss.

    Visually, keep the layout simple and open. Maintain your main header and footer so orientation is never in doubt. If the user came from a specific area, such as “/blog/” or “/support/,” you can surface related links to those sections to respect their original intent. In every case, ask whether the design makes it obvious what to do next.

    Under the Hood: Technical Details That Support the Experience

    The best copy and layout will fall short if the underlying implementation is weak. Your 404 page should be backed by correct HTTP status codes so search engines and monitoring tools know what is happening. For permanently removed content, a 410 status may make more sense than a 404, but the visual template can remain the same.

    In client-side apps, routing logic needs extra care. When a user visits an unknown path, your router should render the error template and, when possible, coordinate with the server so that crawlers also receive the correct signal. Focus management, skip links, and semantic markup should be tested together so that the experience holds up for people using assistive technology. These technical details are small, but they add up to better web accessibility in the moments when users most need guidance.

    Caching and performance matter here as well. Configure your CDN so error responses are cached sensibly, and ensure the template itself loads quickly with minimal heavy scripting. People are already dealing with a disruption; they should not have to wait for the recovery tools to appear.

    Do not forget metadata. A clear title like “404 – Page not found” and well-structured meta tags make the state easier to recognise in analytics dashboards and open tabs. If your site serves multiple languages or regions, localise the copy and the key links so the experience feels considered, not generic.

    Analytics, Monitoring, and Continuous Cleanup

    A recovery view is not “done” once it ships. Logging and analytics should tell you how often people hit it, which paths send them there, and what they do next. Over time, this reveals where your architecture is working well and where it is quietly letting visitors down.

    Simple dashboards can highlight the most common missing URLs, the internal pages that generate the most errors, and the CTAs that lead to successful recovery versus quick exits. You can even test variations of copy or link groupings to see which version helps more journeys continue.

    Seen this way, the 404 page becomes a kind of listening post. It shows you where expectations and reality do not match—and gives you a place to respond with better structure, clearer navigation, and stronger web accessibility patterns.

    Governance: Building Habits That Reduce Future 404s

    Preventing needless errors is a shared responsibility. When content owners remove or rename pages, they should follow a simple checklist: update internal links, add redirects where appropriate, and document what has changed. Marketing teams should plan end-of-life steps for campaign URLs instead of letting them quietly break. Developers can integrate link checking into CI to catch internal broken links before launch.

    For design and UX teams, the error view should live inside the design system as a standard template with clear accessibility criteria. During QA, it should receive the same level of attention as a key landing page: keyboard-only walkthroughs, high-zoom checks, screen-reader tests, and mobile scenarios. These habits turn one fragile corner of the site into a dependable part of your service.

    Education is the final layer. When teams see the 404 state not as a failure but as a recoverable moment, they are more likely to invest in it. When they understand that good handling here is part of web accessibility, not just “nice to have” polish, they will keep it in scope during redesigns and migrations instead of leaving it behind.

    Not All Wrong Turns Are Dead Ends

    A missing resource will always create a small moment of friction, but what happens next is up to you. Treated with care, a well-designed 404 page becomes proof of how you handle the unexpected: calmly, clearly, and with respect for every visitor’s needs.

    When people land on a thoughtful, well-structured error template, they stay oriented, feel supported, and are more likely to continue their journey with your brand. You protect trust, learn from the patterns that brought them there, and strengthen both your UX and your web accessibility at the same time.

    If you would like a fresh perspective on how your own error and recovery states are working for users, the team at 216digital would be glad to help. An ADA briefing can surface quick wins, highlight deeper structural opportunities, and give your teams practical, actionable next steps.

    The next time someone takes a wrong turn on your site, they will not just see a dead end. They will see a clear map forward—and a quiet signal that someone on the other side of the screen has their back.

    Greg McNeil

    November 21, 2025
    How-to Guides
    404 page, How-to, Web Accessibility, web developers, web development, Website Accessibility
  • How Content Order Impacts Accessibility and User Experience

    How Content Order Impacts Accessibility and User Experience

    If you build modern interfaces, you probably lean on Flexbox, Grid, and positioning every day. With a few lines of CSS, you can rearrange entire sections, change layouts at different breakpoints, and keep one codebase working across phones, laptops, and large screens.

    The downside is easier to miss: the more we shuffle things visually, the more likely it is that the visual order drifts from the actual HTML order and undermines accessibility. When that happens, people using a keyboard or screen reader can have a very different experience from what the design suggests. Focus jumps in ways they don’t expect. Announcements feel out of place. It becomes harder to stay oriented on the page.

    For users who rely on assistive tech, it can feel disorienting when the page organization changes unexpectedly. “Next” may not always mean “next,” and navigating the page can require more effort to stay oriented.

    This isn’t only a UX problem. It ties directly to WCAG 1.3.2 Meaningful Sequence and 2.4.3 Focus Order, which both expect content and focus to follow a logical, predictable path. That same alignment supports accessibility and reduces risk from a legal perspective.

    In the rest of this article, we’ll look at how order breaks, where they tend to happen, and practical ways to design, test, and fix layouts so they stay flexible without becoming unpredictable.

    Why Content Order Matters More Than It Looks

    How Assistive Technologies See Your Layout and Accessibility

    Screen readers don’t “see” layout. They move through the DOM in source order, using headings, landmarks, lists, and controls to understand how the page is structured. That’s the experience for someone listening linearly or jumping by element type.

    Keyboard users follow the same underlying map. Each press of Tab moves through links, buttons, and form fields in DOM order, unless you’ve changed it with tabindex or custom scripting.

    When the visual layout suggests one order and the DOM provides another, people feel things like:

    • Focus jumping to unexpected areas.
    • Content is being announced without a clear context.
    • A mental model of the page that never really settles

    Once trust is lost, every interaction requires more effort.

    WCAG’s View: Meaningful Sequence, Focus Order, and Accessibility

    Two Web Content Accessibility Guidelines (WCAG)  criteria are especially relevant:

    • WCAG 1.3.2 Meaningful Sequence requires at least one programmatically determinable reading order that preserves meaning. If someone moves through the content in DOM order, it still needs to make sense.
    • WCAG 2.4.3 Focus Order requires that focusable elements receive focus in an order that preserves meaning and operability. Keyboard users should not feel like focus is bouncing randomly around the page.

    These expectations sit near the center of a solid accessibility approach.WCAG does not forbid visual rearrangement. It becomes a problem when the rearrangement changes how users understand the page or makes it harder to complete tasks. There can be more than one acceptable logical order, but at least one needs to be consistent and predictable.

    The Human Impact Behind Accessibility

    Behind these rules are people trying to do simple things: check an account, complete a form, submit a request.

    Users with low vision or some cognitive disabilities may rely heavily on predictable patterns to stay oriented. They remember where search usually appears, where the main button usually sits, and how navigation is arranged.

    Keyboard and screen reader users build similar expectations over time. When focus jumps in ways that don’t line up with what they see on screen, they lose confidence in the layout. Some keep going, slowly. Others stop and leave.

    How CSS Reordering Breaks Reading and Focus Order

    Common CSS Features That Can Disrupt Logical Order and Accessibility

    Most order-related issues come from a small set of tools we use all the time:

    • position: absolute or position: fixed, which pull elements out of normal flow
    • The order property in Flexbox and Grid
    • flex-direction: row-reverse and column-reverse
    • Grid behaviors like grid-auto-flow: dense, line-based positioning, and grid-template-areas

    These features are useful, and sometimes necessary. Problems begin when they’re used to fix hierarchy or flow rather than just adjust appearance.

    What This Looks Like in Practice

    Navigation Example

    Say the DOM order for your navigation is: Home, Contact, About, Blog.

    Design wants “Contact” on the far right, so you use order in a flex container to produce: Home, About, Blog, Contact.

    Visually, this layout looks correct. However, for a keyboard user, pressing Tab navigates in the following order: Home, Contact, About, Blog. This means focus jumps from Home to Contact (on the far right), then back to About and Blog (toward the center).

    This jump is unexpected, as nothing on-screen explains why the focus shifts. Screen reader users also hear a sequence that doesn’t match the visual layout, making navigation confusing.

    Card Layout Example

    You have a grid of cards, and you want a “featured” card at the top. Instead of moving it in the DOM, you position it using Grid placement or position: absolute.

    On screen, it appears first. In the DOM, it still sits midway through the list. Keyboard and screen reader users only encounter it after several other cards, even though the design is signaling that it’s the main item.

    Screen Readers and Flex/Grid Nuances

    Different browser and screen reader combinations handle Flexbox and Grid differently. Some combinations try to align with visual order in certain situations; others follow DOM order strictly. That behavior can also change over time as engines evolve.

    The safe rule is simple: treat DOM order as the source of truth. If the order matters to the user, fix it in the markup, not just in CSS.

    Real-World Patterns Where Things Go Wrong

    These patterns show up often in production interfaces and quietly cause accessibility problems if no one is watching for them.

    Global Navigation and Utility Links

    Common issues in navigation and headers include:

    • Moving “Contact,” “Sign in,” or “Cart” to the far right using order or reversed flex directions
    • Placing search or language controls visually near the top, but leaving them late in the DOM

    Keyboard users end up with a navigation path that feels out of sync with what they see.

    Hero Sections, Promos, and Feature Blocks

    Hero areas and promotional content can introduce similar gaps:

    • A main hero button that visually looks like the first action but appears later in the DOM
    • Promotional banners positioned over content but rendered late, so focus reaches them long after users expect

    Design signals one priority; source order signals another.

    Forms and Multi-Column Layouts

    Multi-column forms look neat, but they’re easy to misalign structurally:

    • DOM order runs all the way down the left column, then all the way down the right, while the visual layout suggests row-by-row reading
    • Error messages or helper text appear far from the related fields in the DOM.

    Screen readers end up reading labels, inputs, and messages in a confusing sequence.

    Dashboards and Responsive Grids

    Dashboards and grid layouts bring their own risks:

    • Drag-and-drop widgets change visual position, but the DOM order stays the same.
    • Product or article grids change column counts across breakpoints, but the underlying order still reflects the original layout.

    Sighted users see one arrangement; keyboard and screen reader users move through another.

    Designing Layouts That Keep Source & Visual Order in Sync

    A helpful first check: if you remove all CSS, does the page still read in a sensible way from top to bottom?

    Start with headings, landmarks, and content in a logical sequence. Use HTML elements that match their purpose, and add ARIA landmarks only when they’re truly needed. The better the structure, the easier everything else becomes.

    Treat DOM Order as the Single Source of Truth

    Set a clear expectation within your team:

    If something needs to move for meaning or flow, change its position in the DOM instead of relying on visual reordering.

    Reserve Flexbox/Grid order and absolute positioning for small visual refinements that don’t change the content’s meaning. When the markup matches the intended reading order, ongoing accessibility work stays much more manageable.

    Mobile-First Thinking to Avoid Reordering Hacks

    Designing from the smallest breakpoint forces you to decide what actually comes first in the linear flow. Once that order is set, larger layouts should build on it rather than fight it.

    Instead of relying on row-reverse or heavy reordering to fix desktop layouts, adjust your HTML so each breakpoint builds on the same clear sequence.

    When Visual and Logical Order Can Safely Diverge

    There are places where visual and DOM order can differ without causing issues, such as:

    • Independent articles or cards that don’t depend on each other
    • Decorative elements whose position doesn’t change the meaning or task flow

    Even there, keep focus order predictable within each unit and keep related elements together.

    Responsive Design and the Reordering Trap

    Responsive layouts often move panels around: sidebars shift from right to top, filters move above or below results, utility sections change position as the screen shrinks.

    If those changes are made only with Flexbox or Grid reordering rather than structural changes, keyboard focus and reading order can feel out of sync with the visual layout. Over time, that chips away at accessibility across breakpoints.

    Strategies to Avoid Paint-Over Layouts

    A few practical habits help here:

    • Prefer stacking and modest visual shifts over large reordering jumps.
    • Decide early how content should flow linearly as the viewport changes.
    • When you do reorder at a breakpoint, test that view with keyboard and assistive tech, not just by eye.

    Emerging Tools: reading-flow and Future Support

    New CSS features like reading-flow (currently available in some browsers) aim to align reading and focus order with visual order in flex, grid, and block layouts.

    They’re promising, but support is still evolving. Treat them as enhancements, not a replacement for a clean structure. A clear DOM order will remain the more stable foundation.

    Testing Reading and Focus Order in Everyday Workflows

    Keyboard-Only Walkthroughs

    One of the simplest and most useful tests is to set the mouse aside and use only the keyboard.

    Tab through navigation, search, forms, checkout, and key dashboards. Watch for:

    • Focus landing in unexpected places.
    • Important elements are being skipped.
    • Visible focus not matching what you would expect to come next.

    This kind of quick check catches many accessibility issues long before formal testing.

    Using Tools to Visualize Tab Stops and Sequences

    There are tools and browser extensions that overlay numbers and lines to show the actual tab sequence. They make it easy to see when Flexbox, Grid, or positioning has produced a focus path that doesn’t match the design.

    Adding these checks to regular QA is more effective than treating them as a one-time audit.

    Screen Reader Spot-Checks

    Short passes with a screen reader are also valuable. With NVDA, VoiceOver, or another option, move through key flows and confirm:

    • Headings and regions follow a logical sequence.
    • Instructions, labels, fields, and messages appear together in a sensible order.

    Structural Smoke Tests in the Browser

    For a quick structural check, temporarily disable CSS in dev tools or with an extension, then read the page in DOM order.

    If it still makes sense, you likely have a solid base. If not, you’ve found a structural problem that is worth fixing before it spreads.

    Fixing Existing Interfaces Without Starting From Scratch

    Prioritize High-Risk Flows First

    You don’t need to refactor everything at once. Start where order matters most:

    • Global navigation
    • Sign-up and sign-in flows
    • Checkout and payment
    • Important forms and dashboards

    Compare how the layout looks with how keyboard focus and reading order actually move, and note the mismatches that affect meaning or task success.

    Refactor Layouts to Respect Source Order

    From there, adjust markup so the DOM reflects the intended order:

    • Move sections in the HTML so they match the intended sequence.
    • Group labels, fields, and messages together
    • Replace heavy CSS-based reordering with patterns that rely on better structure.

    This improves usability and gives you a more predictable layout to maintain long-term accessibility.

    Bake Order Rules Into Your Design System

    Your design system is a good place to codify these expectations:

    • The visual and DOM orders should match by default.
    • Exceptions must be documented and tested.
    • Core layout components for nav, cards, and forms should ship with safe reading and focus patterns built in.

    Continuous Improvements, Not One-Off Accessibility Cleanup

    Order and focus shouldn’t be left to occasional audits. Add a few simple checks to code review:

    • Does tab order match what we see?
    • Are we using order, row-reverse, column-reverse, or absolute positioning in ways that might change meaning?

    Where it fits, linting or CI rules can also flag risky layout patterns early.

    Source Order: The Thing You Can’t Fake With CSS

    When visual layout and DOM order stay aligned, interfaces feel calmer and easier to use. People can trust that what they see on screen matches what their keyboard and tools will encounter.

    Small structural decisions—good HTML order, clear roles, careful use of layout features—can make a noticeable difference in both user experience, accessibility, and compliance.

    If your team is planning a redesign, cleaning up legacy layouts, or just trying to understand where to focus first, you don’t have to figure everything out alone. An ADA-focused briefing with 216digital can help you map out your highest-impact order issues, connect them to legal risk, and build better habits into your ongoing design and development work.

    When you’re ready, setting up that conversation can give your next release cycle a stronger foundation—visually, technically, and legally.

    Greg McNeil

    November 17, 2025
    How-to Guides, WCAG Compliance
    content order, How-to, User Experience, WCAG, WCAG conformance, web developers, web development
  • Cart Abandonment: The Silent Cost of Inaccessible Checkout

    If you’re responsible for an eCommerce checkout, you probably know the feeling: traffic looks healthy, people add items to their carts, and yet the numbers at the finish line never quite match the intent you can see earlier in the funnel. You fix the obvious bugs, streamline a few steps, experiment with payment options, and the needle moves—but usually not enough to fully account for the gap.

    It’s tempting to attribute the rest to “user behavior,” pricing sensitivity, or simple indecision. But a meaningful share of that loss is not hesitation at all. It’s customers who hit a barrier inside the flow—often a barrier created by inaccessible patterns—and simply cannot complete the purchase. In your analytics, those sessions still get categorized as cart abandonment. For the shopper, it feels less like they changed their mind and more like the checkout stopped cooperating.

    This article looks at that gap through the lens of accessibility: how small barriers in your checkout path quietly push people out, and how addressing them can reduce friction, improve completion, and recover revenue you’re already paying to acquire.

    The Hidden Cost of Inaccessibility

    Most dashboards tell a similar story: high abandonment rates, drop-offs at payment, and plenty of incomplete sessions. The data is clear; the underlying causes are not always visible.

    Globally, more than 70% of online carts never convert. Baymard’s research estimates that businesses could recover more than $260 billion in sales each year by improving usability and accessibility alone.That’s not a small optimization; it’s a massive opportunity.

    At a basic level, we call it cart abandonment when someone adds items and doesn’t check out. But that neutral phrase conceals a tougher reality: some portion of those “abandons” are people who wanted to buy and couldn’t, because the experience failed them at exactly the moment it mattered.

    When Barriers Replace Intent

    Consider a payment form where errors appear only as red text, with no programmatic association to the invalid field and no meaningful ARIA support. A screen reader user presses “Submit.” The page refreshes. There is no announcement, no clear cue, and no directional feedback—just silence. From their perspective, nothing happened, and the flow provides no recoverable path forward.

    Or take a tiny “I agree” checkbox with a narrow hit area that is difficult to activate with limited motor control—or, just as realistically, on a small phone while holding a coffee. Or a “Place order” button with low contrast that visually disappears into its background for users with low vision, glare, or reduced contrast sensitivity.

    In each case, the user’s intent has not changed; the interface has simply become uncooperative. The business loses the sale, and the customer leaves wondering whether this is a brand they can trust with future purchases. Your analytics show an exit, but they do not reveal the barrier that caused it.

    Your analytics show an exit. They don’t show the barrier that caused it.

    Why Cart Abandonment Isn’t Inevitable

    There’s a widespread belief that a large share of abandonment is “just how eCommerce works.” Some of it is: people price-compare, get distracted, or decide to wait for a promotion.

    But a measurable slice of cart abandonment has less to do with indecision and more to do with friction baked into the experience—friction that disproportionately impacts keyboard users, screen reader users, and customers relying on alternative inputs. When the flow requires guesswork, precision tapping, or visual-only cues, “abandonment” becomes the predictable outcome.

    Where Testing Usually Falls Short

    Inside most teams, checkout feels “fine.” You know the flow. You know where promo codes live and what the error messages mean. You’ve walked through the process so many times that the rough edges blur out.

    At the same time, audits of major eCommerce sites consistently find accessibility issues in the checkout path. The disconnect often comes from how testing is done:

    • Accessibility audits run only before big launches, if they run at all.
    • Tools like Lighthouse or WAVE are considered complete coverage.
    • Real users who rely on screen readers, keyboard navigation, or alternative inputs rarely test the flow end-to-end.

    From the team’s perspective, nothing is obviously broken. From some customers’ perspectives, the experience dead-ends halfway through.

    Once you’ve watched a handful of real users try to complete checkout with assistive tech, the abandonment rate stops feeling like a fixed “industry norm” and starts looking like something you can influence.

    Where Accessibility and Conversion Intersect

    Accessibility and conversion optimization are often treated as separate workstreams. In reality, they meet in the same details people rely on to get through checkout.

    Reduce the number of steps, and everyone has less to track. Make labels clear and persistent, and people make fewer mistakes. Keep tab order logical and visible focus always present, so keyboard users stop getting lost. Structure your DOM so that screen readers get the same hierarchy and messaging that sighted users see, and recovery from errors becomes possible.

    One Form, Two Experiences

    Take a simple shipping form. If the ZIP/postal code field isn’t properly labeled for assistive tech, a screen reader user might just hear “edit, edit, edit” as they move through the field. They’re guessing which field is which.

    Add a proper label, tie error text to the field with aria-describedby, and announce validation changes through an appropriate live region. Now that same user hears which field failed, why it failed, and what to do next.

    The code changes are small. The impact on that person’s ability to finish checkout is huge. Scale that mindset across every step, and you’re not just “more accessible”—you’ve made the whole flow more predictable and less stressful for everyone.

    The High Cost of Friction

    Research into checkout behavior surfaces the same reasons people leave over and over: unexpected costs at the last second, long or confusing flows, technical errors, totals that aren’t clear until the end. On the surface, it looks like generic UX cleanup.

    Underneath, many of those reasons connect directly to accessibility:

    • Long, branching flows are especially hard for users with cognitive disabilities or attention challenges.
    • Vague or visually isolated error messages fail everyone, and completely fail screen reader users if they’re not exposed programmatically.
    • Totals buried below the fold or styled with low-contrast text are easy to miss for users with low vision or on small screens.

    Turning the Funnel Into a Debugging Map

    This is where cart abandonment stops being an abstract KPI and starts behaving like a debugging map. That sharp drop at step three isn’t just “leakage”—it’s a signal that something there is harder than it should be.

    When you go into those high-friction spots and deliberately design for a wider range of people, you lower the barrier for everyone. Suddenly, more of the traffic you already paid for is able to finish the journey.

    The Perception Gap Between Teams and Shoppers

    From inside your organization, checkout likely feels straightforward. You’ve tested it on staging. You know the happy path. You know where the “Apply coupon” link is hiding and that the primary action is always that big button in the bottom corner.

    How It Feels to Shoppers

    For a new user—especially someone navigating with assistive tech—the same flow can feel very different.

    In some cases, designers hide the coupon field behind a hover interaction that keyboard users never trigger. Elsewhere, a form error may appear as a small line of red text at the top of the page, with no announcement—leaving screen reader users unaware that anything went wrong. And sometimes, the “Place order” button is excluded from the tab order entirely, making it impossible to reach without a mouse.

    Each of those decisions makes sense in isolation. Together, they add confusion. Enough confusion, and the easiest option is to abandon the attempt—and cart abandonment climbs again.

    What You Learn From Watching Shopper Usage

    Analytics will tell you where people drop. They won’t tell you that a missing focus state or an unannounced error was the last straw.

    Sitting in on a session where someone uses a screen reader, keyboard-only navigation, or voice control to move through your checkout is often eye-opening. Suddenly, the rough edges you’ve learned to ignore become impossible to unsee. And you walk away with a clear list of fixes.

    Building Accessible Checkouts That Convert

    You don’t have to start over to make a meaningful difference. A practical first step is to stop treating accessibility and usability as separate reviews. Look at both at the same time, in the same flow.

    Run the “Three Ways” Test

    One simple sanity check: run your own checkout three ways—mouse, keyboard only, and with a screen reader (even if you’re not an expert user).

    Pay attention to:

    • Where focus jumps somewhere unexpected.
    • Where you lose track of where you are in the flow.
    • Where an error appears, but you’re not sure what went wrong or how to fix it.

    Start by tightening the fundamentals: give every input a clear label in the DOM, tie error messages directly to the fields they describe, and announce important live updates—such as validation results—in ways assistive technologies can detect and communicate.

    Simplify the Path

    Then look at the flow itself. Are you asking for more information than you actually need? Is guest checkout hidden behind account creation? Are you spreading related decisions across too many screens?

    Trimming unnecessary fields, making steps visible, and keeping the path short reduces cognitive load. Users feel less like they’re stepping into a maze and more like they’re following a clear route.

    Don’t Neglect Mobile

    On mobile, all of this matters even more. Check that buttons and tap targets are comfortably large and well spaced. Make sure essential actions aren’t clustered so tightly that users mis-tap under pressure. Confirm that autofill and voice input work as expected, given that your field markup is clean and consistent.

    These are not cosmetic tweaks. They’re the kinds of changes that remove specific blockers and let more people finish their orders without fighting the interface.

    Accessibility as a Conversion Strategy, Not Just Compliance

    Moving Beyond “We Have To”

    It’s easy for accessibility to get filed under “things we do to avoid legal risk.” In actual product work, it lines up directly with revenue.

    Many eCommerce leaders now say they believe accessibility best practices help reduce cart abandonment and improve overall performance. That belief isn’t theoretical; it comes from what teams see after they ship meaningful changes: more successful checkouts, fewer “it wouldn’t let me pay” support tickets, and more customers coming back because the experience was smooth.

    What It Signals to Customers

    An accessible checkout also sends a quiet but powerful signal about your brand. When people can move through the experience without wrestling the interface—no matter how they navigate—they’re more likely to trust you with the next purchase, and the one after that.

    Because your site and stack will keep evolving, accessibility shouldn’t be a one-off initiative. It belongs alongside performance, reliability, and UX as something you measure, tune, and revisit over time.

    Closing the Gap Between Click and Confirm

    More often than not, cart abandonment isn’t about disinterest. It’s about something getting in the way—a form that’s harder to use than it needs to be, an error that doesn’t quite make sense, a button that’s easy to miss.

    Looking at checkout through an accessibility lens gives you a way to tune those rough spots. Small changes in form labels, error messages, and step-by-step navigation can make the experience easier and more predictable for users. When checkout feels straightforward and dependable, more shoppers are able to follow through on the intent they already had.

    If you’re ready to understand how accessibility is shaping your own conversion funnel, scheduling an ADA briefing with 216digital is a great next step. Our team will help you surface the barriers that are costing you customers and outline realistic ways to turn them into a smoother, more inclusive checkout experience.

    Greg McNeil

    November 13, 2025
    How-to Guides, Uncategorized
    Accessibility testing, add to cart, checkout, ecommerce design, ecommerce website, How-to
  • Email Accessibility Tips for Better Newsletters

    Email Accessibility Tips for Better Newsletters

    Newsletters are still one of the most personal ways to reach people online. They share updates, spark interest, and keep relationships going—all right there in your reader’s inbox. Once the design looks polished and the list is ready, it’s easy to feel like the work is done.

    But even the best-looking email can fall short for someone using a screen reader. A missing heading tag, a jumbled reading order, or an unlabeled image can make a message that feels seamless to one person confusing to another.

    Email accessibility often gets left behind—not because people don’t care, but because it’s easy to think of it as something separate from web accessibility. In truth, it’s all connected. The same principles that make your website inclusive—clear structure, descriptive alt text, and meaningful markup—apply just as much to your emails.

    An accessible email isn’t a bonus feature. It’s a sign of good communication: thoughtful, professional, and built for everyone.

    The steps below show how to bring accessibility into your process naturally, without slowing your team down or changing the way you already design and send.

    Start with a Strong Foundation

    Every accessible email starts with clean, well-structured HTML. A simple one- or two-column layout works best. Multi-column or grid-heavy designs may look great on desktop but can become confusing when read aloud or viewed on mobile.

    Keep your code organized so it flows naturally from top to bottom, left to right. When your layout collapses for smaller screens, content should still read in a logical order.

    Use semantic markup to structure content:

    • <h1>, <h2>, and <h3> tags for headings
    • <p> tags for paragraphs
    • Avoid using styled <div> elements to imitate headings or sections

    If you rely on tables for layout, apply role="presentation" so assistive technologies don’t interpret them as data tables. And try to keep navigation minimal—five or six identical header links can feel repetitive for someone navigating by keyboard or screen reader.

    Finally, test your message with images turned off. Many email clients block images by default, so make sure your message still makes sense when visuals are missing.

    Make Links and Buttons Clear and Consistent

    Screen reader users often jump between links to navigate quickly. That’s why each link should make sense on its own.

    Instead of vague prompts like “Click here” or “Learn more,” use language that describes the action:

    • “Download our June 2025 Report”
    • “View featured products”
    • “Register for our next webinar”

    For buttons, stick to properly coded <a> tags styled with CSS. If you’re using nonstandard elements, include role="button" and test keyboard functionality. Avoid relying on image-based buttons without text alternatives or ARIA labels.

    A few more details to keep in mind:

    • When a link opens a page, make sure focus lands in a logical place—at the top or at a key heading, not mid-page.
    • Treat unsubscribe and preference links as essential navigation elements. They should be easy to find, clearly labeled, and fully accessible.

    Communicate Without Relying on Vision

    Images, icons, and videos make emails engaging, but they shouldn’t be the only way you communicate.

    • Add descriptive alt text to every meaningful image.
      • Example: <img src="banner.jpg" alt="50% off sale ends July 31">
    • For decorative visuals, use empty alt text (alt="") so screen readers skip them.
    • Never put important text—like “Register Now” or event details—inside an image unless that information also appears as live text.

    If your email includes video or audio, make sure there are captions, transcripts, and accessible controls. Avoid autoplaying media; it can disrupt assistive technology users.

    And once again—preview your message with images blocked. It’s one of the simplest ways to catch email accessibility issues before you hit send.

    Keep Tables Simple and Purposeful

    Tables are sometimes necessary, but they can quickly complicate email accessibility if used carelessly. Before adding one, ask: Could this be a list instead?

    If you truly need a data table:

    • Use <th> tags for headers
    • Identify rows and columns properly
    • Avoid merged or nested cells, which confuse screen readers

    When a table is only for layout, mark it with role="presentation". In most cases, modern spacing and stacking techniques can replace layout tables without losing visual balance.

    Prioritize Readability in Typography and Contrast

    Readable text helps everyone—not just users with disabilities.

    • Choose simple, widely supported fonts like Arial, Helvetica, or Calibri.
    • Set body text at 14–16 pixels with line spacing around 1.4–1.5 for comfort.
    • Left-align paragraphs rather than centering or justifying them.
    • Maintain color contrast ratios of at least 4.5:1 for body text.

    Avoid using color alone to convey meaning. Pair color cues with icons, labels, or underlines. Use emoji and symbols sparingly—they can sound awkward when read aloud by screen readers.

    Leave breathing room between sections, and test your email in dark mode to confirm text and background colors remain readable. These small checks can make a big difference in overall legibility.

    Reduce Friction with URLs and Attachments

    Accessibility isn’t just about visuals—it’s about ease of use.

    • Replace long, exposed URLs with descriptive links.
    • If you must include a raw link, place it on its own line for clarity.
    • Ensure attachments like PDFs are tagged and labeled 
    • Summarize key information within the email body when possible, so users don’t need to download a separate file.

    Always include a plain-text version of your email for users relying on text-only clients or low-bandwidth connections.

    Even your subject line and preview text play a role in accessibility. These are the first things a screen reader announces, so be specific:

    Instead of “July Newsletter,” try “July Updates: Accessibility Toolkit and Webinar Dates.”

    Test as a Natural Part of Your Process

    Testing shouldn’t feel like a separate task—it should be part of your regular workflow for email accessibility.

    Before sending, confirm that:

    • Headings follow a logical hierarchy
    • All images include alt text
    • Links are descriptive
    • Contrast meets WCAG standards
    • The message reads naturally with images turned off

    Check how your email performs in multiple clients—Outlook, Gmail, Apple Mail—and on different devices. Then, try it with a screen reader like NVDA, JAWS, or VoiceOver. Notice whether headings make sense, focus moves predictably, and buttons behave correctly.

    Other valuable tests:

    • Navigate using only your keyboard
    • Zoom in to 200% and ensure the layout still holds together
    • Ask teammates or testers who use assistive tech for feedback

    Automated tools can flag issues like missing alt text or low contrast, but human review ensures quality. Once testing becomes routine, email accessibility starts to feel natural—not like an extra step, but part of how you craft great communication.

    Email Accessibility: The Message Everyone Can Read

    Accessibility works best when it’s built in, not added at the last step. When your structure is clear, headings are properly marked, alt text is descriptive, and links communicate purpose, your message feels effortless—no matter how someone reads it.

    That’s what email accessibility really delivers: communication that’s consistent, inclusive, and easy for everyone to engage with. It’s not extra work; it’s smarter work that helps your team create better results with less rework and greater reach.

    If you’re ready to strengthen that process, 216digital can help. Schedule an ADA briefing, and we’ll walk through your templates, review your workflow, and show you how to make email accessibility a seamless part of every campaign you send.

    Greg McNeil

    November 12, 2025
    How-to Guides
    Accessibility, email accessibility, How-to, Web Accessibility, Website Accessibility
  • How Good Is Your Accordion Accessibility, Really?

    How Good Is Your Accordion Accessibility, Really?

    You’ve seen it before — those long, scroll-heavy pages packed with information. Even with great content, the layout can feel like a wall of text. It’s easy to lose your place. Harder still to stay focused.

    That’s why accordions became so popular. They let you tuck sections away, helping people find what matters without forcing them to wade through everything else. They keep things clean, organized, and easier to digest.

    But here’s the trade-off: an accordion that isn’t coded for accessibility can lock people out instead of inviting them in. Keyboard users can get stuck. Screen readers might skip entire sections or misreport whether content is open or closed. What looks tidy on the surface can be chaotic behind the scenes.

    In this article, we’ll walk through how to build an accordion that’s not just functional but genuinely inclusive. By the end, you’ll understand what good accordion accessibility looks like — and how small development choices make a big difference for real users.

    The Anatomy of an Accordion

    At its core, an accordion is simple:

    • A header or button people click or focus on.
    • A content panel that expands or collapses to show details.

    These pairs usually live inside a wrapper — maybe a <div> or a <ul> if you want to give screen readers a count of how many sections there are. Adding an aria-label to that wrapper can help clarify that this group of buttons belongs together.

    Here’s a basic structure:

    <ul aria-label="Accordion Control Group">
      <li>
        <button aria-controls="panel1" aria-expanded="false" id="accordion1">Section One</button>
        <div id="panel1" hidden>
          <p>Content for this section.</p>
        </div>
      </li>
    </ul>

    Think of this as the skeleton. Once you have a clear hierarchy, you can start layering in keyboard behavior and ARIA states. Structure isn’t decoration — it’s how assistive technologies understand your layout and read it back to users. That’s the foundation of solid accordion accessibility.

    Keyboard Navigation: Where Real Accessibility Begins

    The keyboard test is where most accordions fall apart. If you can’t open, close, and move through the component using only a keyboard, something’s missing.

    A few simple rules make all the difference:

    • Enter or Space should open and close sections.
    • Tab should move forward through headings and visible content.
    • Shift + Tab should move backward through that same flow.

    When a section collapses, focus should jump back to the button that opened it — not vanish into the page. And every focusable element needs a visible indicator, whether that’s an outline or a subtle highlight.

    For longer accordions, a “Skip accordion” link above the section is a small courtesy that goes a long way. It lets keyboard users move past the entire block when they don’t need it.

    A good gut check? Set your mouse aside. If you can comfortably navigate the entire component using only your keyboard, your accordion accessibility is already miles ahead.

    Semantic HTML: Let Meaning Do the Heavy Lifting

    A lot of accessibility work is about using the right tools from the start. Semantic HTML gives browsers and assistive tech the information they need without extra code.

    Here’s one solid pattern:

    <h3>
      <button
        type="button"
        aria-expanded="false"
        aria-controls="panel1"
        id="accordion1-button">
        Billing Details
      </button>
    </h3>
    <div id="panel1" role="region" aria-labelledby="accordion1-button" hidden>
      <p>Your billing information goes here.</p>
    </div>

    This approach works because:

    • <button> is already accessible and keyboard-friendly.
    • aria-controls connects the button to its panel.
    • role="region" helps screen readers describe the area once it’s expanded.

    If you add icons or arrows, hide them from screen readers with aria-hidden="true". They’re visual cues, not meaningful content.

    When your markup already carries meaning, ARIA becomes a way to enhance — not patch — your accordion accessibility.

    Getting ARIA Right

    ARIA attributes are what make dynamic elements “talk” to assistive technology. Used well, they keep users informed about what’s changing on screen.

    The essentials:

    • aria-expanded shows whether a section is open or closed.
    • aria-controls links the button to the content it manages.
    • aria-hidden keeps hidden content out of the accessibility tree.
    • aria-labelledby ties the panel back to its header.

    Your JavaScript should keep these in sync. When a section opens, switch aria-expanded to “true” and remove the hidden attribute. When it closes, set it back to “false” and hide the content again.

    Add some visual feedback — an arrow that rotates or a smooth transition — so the interaction feels cohesive for everyone.

    Good accordion accessibility doesn’t just meet a spec; it creates a consistent, predictable experience no matter how someone browses.

    Native vs. Custom: Choosing the Right Path

    If you’re building something simple, the native <details> and <summary> tags might do everything you need. They’re semantic, keyboard-ready, and require almost no JavaScript.

    <details>
      <summary>Return Policy</summary>
      <p>Most items can be returned within 30 days.</p>
    </details>

    The downside? Styling can be limited, and behavior may vary slightly across screen readers — especially on iOS.

    For more complex use cases, like multi-step forms or sections that animate open one at a time, a custom setup gives you full control. Just remember that every bit of custom logic means you’re also responsible for maintaining the accessibility that native elements give you for free.

    Putting It All Together

    Imagine a checkout form split into three collapsible sections: Personal Info, Billing, and Shipping.

    Each section uses a button with aria-expanded and aria-controls. Each panel has role="region" and a unique ID. When users open a section, screen readers announce “Billing section expanded,” and focus moves smoothly to the first field.

    If JavaScript fails, the content is still visible and usable. That’s resilience — and it’s a hallmark of good accordion accessibility.

    When you build this way, you’re not adding “extra” accessibility. You’re writing cleaner, smarter code that works for everyone.

    Testing What You’ve Built

    No accessibility checklist is complete without testing.

    Manual Testing

     Use only your keyboard. Confirm that focus behaves as expected and hidden panels can’t be tabbed into.

    Screen Reader Testing

    Run through your accordion with NVDA, JAWS, or VoiceOver. Listen for clear announcements of “expanded” and “collapsed” states.

    Automated Tools

    Tools like Lighthouse or WAVE can flag broken ARIA references, missing labels, or overlapping IDs. Automated scans are helpful, but they’re not the finish line. Real users will always notice things an algorithm won’t. The goal isn’t perfection — it’s progress and empathy in practice.

    Keep Expanding Accessibility

    When built with care, accessible accordions do more than tidy up a layout — they make a site feel calmer, smarter, and easier to use. They’re a small reminder that good code and good experience go hand in hand.

    Every time you improve an interactive element, you make the web a little more welcoming.

    If you’re ready to take a closer look at your site’s accessibility — from accordions to forms, modals, and beyond — schedule an ADA briefing with 216digital. We’ll help you identify where your code stands today and how to make accessibility part of your workflow going forward.

    Greg McNeil

    October 30, 2025
    How-to Guides
    Accessibility, accessible accordion, accordion, accordion accessibility, How-to, web developers, web development, Website Accessibility
  • Are Your Navigation Menus Really Accessible?

    Are Your Navigation Menus Really Accessible?

    Navigation menus sit at the heart of every website. They guide visitors, shape first impressions, and quietly influence how people experience your content. When they’re designed well, users glide through your site without a second thought. But when they’re not—especially for those using assistive technology—they can become invisible walls.

    Here’s the encouraging part: most accessibility issues in navigation menus aren’t complicated bugs. They’re small implementation gaps—an unlabeled toggle, a missing focus state, or an overzealous ARIA role. Once you know what to look for, these problems are simple to fix. A few mindful adjustments can turn a confusing experience into one that feels natural and dependable for everyone.

    Let’s look at some of the most common pitfalls—and how to create navigation menus that are clear, responsive, and genuinely inclusive.

    When Icons Don’t Tell the Whole Story

    Hamburger and grid icons are practically universal now, but they often leave assistive technology users guessing. If the icon has no accessible label—or if it always says “Menu” even after opening—someone using a screen reader won’t know what just happened. They can open the menu but might never find their way to close it again.

    A simple solution makes all the difference. Use a real <button> instead of a <div>, and include a label that changes dynamically:

    <button aria-expanded="false" aria-controls="nav-menu" aria-label="Open main menu">
      <svg>...</svg>
    </button>

    When the menu opens, toggle both the aria-expanded value and the label text so it says “Close main menu.” Keep the visible and programmatic labels consistent, and test it with a screen reader—you should hear “collapsed” when closed and “expanded” when open. That small update transforms an ambiguous icon into an accessible, reliable control.

    When ARIA Does More Harm Than Good

    ARIA is powerful—but it’s easy to get carried away. Adding role="menu" or swapping links for clickable <div>s often seems helpful but can actually break keyboard navigation. What once felt intuitive suddenly becomes disorienting.

    For most global navigation menus, semantic HTML is your best ally. Let the browser and assistive technology do the heavy lifting:

    <nav aria-label="Main navigation">
      <ul>
        <li><a href="/shop">Shop</a></li>
        <li><a href="/about">About</a></li>
      </ul>
    </nav>

    Reserve ARIA menu roles for true application-style widgets—not your site’s primary navigation. And if you’re stacking attributes like role, aria-expanded, and aria-owns on every element, take a step back. Clean markup almost always leads to cleaner accessibility.

    When Submenus Don’t Communicate Clearly

    Expandable submenus can streamline navigation beautifully—unless they leave users guessing what just changed. If the menu opens visually but nothing is announced, or if keyboard focus jumps unpredictably, it can feel like losing your place mid-sentence.

    The fix is all about clear communication and focus management. Each expandable section should use a labeled <button> with aria-expanded and aria-controls. When the submenu opens, move focus into it; when it collapses, return focus to the button. Keep the tab order logical, steady, and consistent from top to bottom.

    You don’t need fancy transitions or animations to make it feel polished. Reliable, predictable focus behavior builds confidence faster than any design flourish ever could.

    When Focus Bleeds Through the Overlay

    Full-screen or overlay-style navigation menus look modern, but without careful handling, they can trap or confuse users. If keyboard focus slips to content behind the overlay—or if pressing Escape does nothing—you’ve suddenly turned a convenience into a barrier.

    To prevent that, treat your open menu as a modal. Use aria-modal="true" or temporarily set background elements to inert so they can’t receive focus. Keep keyboard focus inside the open menu, and when it closes, send focus back to the toggle button. Include Escape key support, for instance:

    if (event.key === 'Escape') {
      closeMenu();
      toggleButton.focus();
    }

    This might seem small, but it’s the kind of polish that separates a functional menu from a professional one. Every interaction should have a clear start and finish—no guesswork required.

    When Hover-Only Menus Leave Users Behind

    Hover-only submenus often look sleek but behave unpredictably. Move your pointer a little too far, and the menu vanishes. Keyboard users can’t open them at all. WCAG flags this under guideline 1.4.13 (Content on Hover or Focus), and it’s one of the easiest ways to unintentionally exclude users.

    The better pattern is to use buttons instead of hover triggers, so the same content can be opened with a click or a keypress. Add a slight delay before closing or a “grace zone” so menus don’t disappear the instant a cursor slips away. Support the Escape key for dismissal.

    Improving hover behavior doesn’t just make your navigation menus more accessible—it creates a smoother, more forgiving experience for everyone, from stylus users to touchscreen visitors.

    When Small Targets Cause Big Frustrations

    Tiny icons and tightly packed links might look minimalist, but they’re not friendly to real-world use. On mobile screens—or for anyone with limited dexterity—they can turn simple navigation into a precision test.

    Aim for tap targets that are at least 24×24 pixels, or use padding to achieve the same result. Stick to flexible units like em or rem so spacing adapts naturally to user settings. And always test your navigation menus at 320px width and 200% zoom. They should remain readable, functional, and scroll-free.

    If you can comfortably use your site one-handed on your phone, chances are others can too.

    When Users Can’t Find Their Bearings

    Good wayfinding is subtle but essential. Without clear navigation landmarks or skip links, screen reader users can’t easily tell which menu they’re in—or how to bypass repeated links.

    Make orientation effortless. Label every <nav> region descriptively:

    <nav aria-label="Primary navigation">
    <nav aria-label="Footer links">

    Include a “Skip to main content” link that becomes visible on focus:

    <a href="#main-content" class="skip-link">Skip to main content</a>

    Consistency matters just as much as code. Keep link names and order uniform across your site so users can build reliable patterns as they move from page to page.

    Building Navigation That Truly Guides

    Accessible navigation isn’t just about compliance—it’s about creating confidence. When every visitor, regardless of ability, can explore your site without hesitation, you’ve built something far more meaningful than a working menu—you’ve built trust.

    Each small improvement—a descriptive label, a focus fix, a skip link—adds up to an experience that feels intentional and human. Accessibility isn’t about limitation; it’s about refinement.

    If you’d like an expert review of your site’s navigation structure—or want to chart a practical roadmap toward WCAG compliance—schedule an ADA briefing with 216digital. We’ll help you evaluate your navigation menus, identify quick wins, and design sustainable improvements that keep accessibility woven into every future update.

    Greg McNeil

    October 27, 2025
    How-to Guides
    Accessibility, Keyboard Navigation, navigation menu, Web Accessibility, Website Accessibility
1 2 3 … 12
Next Page

Find Out if Your Website is WCAG & ADA Compliant







    216digital Logo

    Our team is full of expert professionals in Web Accessibility Remediation, eCommerce Design & Development, and Marketing – ready to help you reach your goals and thrive in a competitive marketplace. 

    216 Digital, Inc. BBB Business Review

    Get in Touch

    2208 E Enterprise Pkwy
    Twinsburg, OH 44087
    216.505.4400
    info@216digital.com

    Support

    Support Desk
    Acceptable Use Policy
    Accessibility Policy
    Privacy Policy

    Web Accessibility

    Settlement & Risk Mitigation
    WCAG 2.1/2.2 AA Compliance
    Monitoring Service by a11y.Radar

    Development & Marketing

    eCommerce Development
    PPC Marketing
    Professional SEO

    About

    About Us
    Contact

    Copyright 2024 216digital. All Rights Reserved.