Category: PPC

  • Black Friday Shopping: Is Your Online Business Ready?

    Black Friday Shopping: Is Your Online Business Ready?

    America’s favorite shopping season is right around the corner and with it a barrage of online bargain shoppers. Is your site ready to handle the Black Friday shopping rush? If the answer is anything but yes, you may want to consider a quick preparatory revamp. Why? Because the year-end holiday season is not only the […]

  • Google’s New Search Quality Rating System: What Does It Mean for Ecommerce?

    Google’s New Search Quality Rating System: What Does It Mean for Ecommerce?

    On 11/19/15, Google posted an update to their search quality rating guidelines. In the post, you’ll find a link to a PDF which provides instructions to Google’s search results raters. These are human users who rate the quality of results that Google returns for search queries. Google’s PDF does not provide direct advice on best […]

  • Get Dumped By Trada? – Let Us Pick Your Adwords Campaign Up!

    Get Dumped By Trada? –  Let Us Pick Your Adwords Campaign Up!

    As of Today, March 30th, 2015, Trada customers were met with the unfortunate news that Trada is going out of business. This is terrible for anyone who has relied upon Trada to manage their Pay Per Click marketing. The fact that customers only have one day to act makes it even worse. Luckily, our Google […]

  • 3 Pay Per Click Tips

    3 Pay Per Click Tips

    My friends and family who know how successful I am when it comes to running PPC campaigns for my clients always ask me for some free tips and advice they can take back to use on their own campaigns. I generally give them 3 quick and easy tips that they can implement and see instant […]