Greg McNeil, Author at 216digital

How WCAG 1.3.1 Supports Cognitive Disabilities
Have you ever landed on a website where everything feels jumbled and disorganized? You’re left scrolling and clicking aimlessly, struggling to find exactly what you’re looking for. While that’s frustrating for anyone, imagine how overwhelming it can be for people who live with cognitive disabilities—conditions that impact concentration, memory, and decision-making.

That’s exactly why WCAG 1.3.1 exists—to help make sure your website’s information is structured clearly enough for everyone, including those using assistive technologies, to understand it. WCAG 1.3.1 ensures your site’s headings, labels, lists, and content flow are similarly clear, logical, and user-friendly.

Considering more than 10% of U.S. adults experience cognitive disabilities, overlooking these details can unintentionally exclude a significant audience from fully engaging with your site. By understanding and applying WCAG 1.3.1, you’ll create a digital space that feels welcoming and intuitive for everyone—no matter how they access your content.

What Is WCAG Success Criterion 1.3.1?

WCAG 1.3.1 is part of the Web Content Accessibility Guidelines (WCAG) 2.0 at Level A, falling under the “Perceivable” category. If that sounds a bit abstract, think of it like sorting a stack of papers into clearly labeled folders. Without labels or folders, everything’s just a heap of documents. That’s no fun for anyone—especially when you’re in a rush to find something specific.

In web terms, WCAG 1.3.1 means your headings, lists, and form labels should make sense both visually and in the background code. This way, a screen reader can “see” the right order of information. If you’re only styling text to make it bold or bigger instead of using proper headings, you might be leaving people who rely on assistive technology in the dark.

A well-structured site is like a neatly organized book: each section has a clear title, bullet points highlight the big ideas, and you don’t have to guess where to look next.

But here’s the important part: WCAG 1.3.1 goes beyond just how things look. It ensures that the underlying relationships in your content—like which label belongs to which form field—are crystal clear to anyone using a screen reader or navigating with a keyboard. It’s basically an invitation for everyone to participate comfortably, no matter what tools they use to browse.

How WCAG 1.3.1 Supports Individuals with Cognitive Disabilities

Before diving into specific tips, let’s talk a bit about what cognitive disabilities actually are. These cover a wide range of challenges with attention, memory, problem-solving, and more. Here are a few common examples, along with how WCAG 1.3.1 makes their digital lives easier:

ADHD (Attention Deficit Hyperactivity Disorder)

People with ADHD might find it really tough to focus if a page is cluttered or if the layout changes all the time. Too many pop-ups, ads, or random bold headings can be a nightmare.

By keeping a consistent layout, using proper headings, and breaking text into smaller chunks, you give users with ADHD fewer distractions so they can quickly find what they need.

Autism Spectrum Disorder (ASD)

Some individuals on the autism spectrum thrive on predictability. Sudden layout changes or bright, blinking ads can cause stress or confusion.

Predictable navigation, clearly marked headings, and removing “visual clutter” create a smoother, calmer experience. When you group information logically, it’s like giving users a map that helps them explore your site at their own pace.

Dyslexia

Large blocks of unbroken text can be overwhelming for someone with dyslexia. Inconsistent fonts or formatting can make reading even harder.

Clear headings, logical order, and bullet points break down the content into manageable pieces. This lets readers focus on one idea at a time instead of getting lost in a long wall of text.

Remember, WCAG 1.3.1 isn’t just a fancy acronym. It’s a set of principles that tell you how to code and structure your site so people with various cognitive disabilities—and really, all people—can find what they’re looking for without extra stress.

Best Practices to Implement WCAG 1.3.1

Use Proper HTML Markup
- Headings (<h1> to <h6>): Mark each section appropriately. It’s like having chapters and sub-chapters in a well-organized book.
- Lists (<ul>, <ol>, <li>): Want to highlight key points or steps in a process? Use real list tags. These help people scan for main ideas.
- Tables (<th>, <caption>): If you share data, make sure tables have clear headers, so screen readers can point out each column accurately.
- Form Labels (<label> for <input>): Even a small tweak—like changing “Email” to “Email Address”—can help a lot.
Make Labels and Associations Meaningful
- Descriptive Form Labels: Be specific. “Name” could mean first name, last name, or both. “Full Name” is clearer and reduces guesswork for users who rely on assistive tools.
- Grouping Related Form Elements: If you’re asking for billing and shipping information, use <fieldset> and <legend> to separate them. It’s like labeling two different drawers in the same cabinet.
Keep a Logical Reading Order
- Match Visual and Code Order: If your page appears in a certain order visually, make sure the code follows that same flow. That way, screen readers read the content in the correct sequence.
- Avoid Layout Tables: Using tables to position content might scramble the reading order for assistive technologies. Stick to headings, sections, and CSS for layout.
- Check CSS: Sometimes, fancy layouts shift elements around so that a screen reader says one thing while you’re visually seeing something else.
Allow Alternative Navigation Methods
- Use ARIA Landmarks: Elements like <nav>, <main>, and <aside> tell assistive tools what each section is for.
- Keyboard Accessibility: Make sure users can reach all buttons and links by using the Tab key. Some folks don’t or can’t use a mouse.
Common Mistakes to Watch Out For

Depending on Style Instead of Structure

For instance, using large bold text to indicate a heading but never actually marking it with <h2> or <h3>.

Overloading with Unstructured Content

Huge paragraphs with no headings, lists, or visual breaks can make reading a challenge for anyone, let alone someone with a cognitive disability.

Skipping Testing

Even if your code looks good, testing with screen readers or keyboard-only setups can reveal hidden problems. If possible, invite real users with disabilities to test your site and share feedback.

Better Structure Means Better Accessibility

When you boil it all down, WCAG 1.3.1 is about one key idea: making your content easy to understand and navigate. By using proper headings, clear labels, and logical order, you’re welcoming people with ADHD, ASD, dyslexia, and other cognitive disabilities into a space where they can comfortably engage with your content. And really, that’s a win for everyone. A well-organized site helps users who don’t have disabilities, too, because it’s simply easier to use.

If you want to stay ahead in the accessibility world, WCAG 1.3.1 is a great place to start. It doesn’t have to be a big, daunting project, either. Sometimes, small changes—like adding more headings or re-labeling form fields—can make a huge difference in someone’s online experience.

If you’re ready to optimize your site’s structure for everyone’s benefit, 216digital can guide you through each step. Our team will help you make sure your site meets WCAG 1.3.1 standards without losing any of your own unique style or branding.
Greg McNeil

March 26, 2025

WCAG Compliance

Accessibility, WCAG, WCAG Compliance, WCAG conformance, Web Accessibility
What Is Audio Description?
Imagine trying to enjoy a movie when you can’t actually see what’s on the screen. Suddenly, a huge portion of the story—communicated by the actors’ gestures, the set design, and other visual elements—becomes almost impossible to follow. This is where audio description comes in.

For people who are blind or have low vision, audio description is a vital tool that helps them understand what is happening on screen. It turns visual information—like who is walking, what they are wearing, and how they move—into words that fill in the gaps left by dialogue alone. By including audio descriptions, developers can help build a more inclusive internet that meets everyone’s needs.

What Is Audio Description?

Audio description (AD) is defined as “the verbal depiction of key visual elements in media and live productions.” It is a spoken narration that explains what viewers would normally learn from sight alone. AD covers facial expressions, important movements, scene changes, costumes, and on-screen text. Think of AD as the spoken equivalent of alt text for images. Just like alt text describes a picture’s contents when you can’t see it, audio description tells you what is happening visually when you are unable to follow by sight.

Because so many key story elements are conveyed without dialogue, AD ensures blind or low-vision users are not missing out. For instance, a character might make a worried face or show a letter to another actor without saying anything. Without words describing these details, viewers may lose track of the story. That is why this accessibility measure is so important—not just for visual comprehension, but also for equal participation in popular culture.

How Is Audio Description Created?

Creating audio descriptions is both an art and a science. It calls for careful planning and precision so the narration enriches the original content without interrupting dialogue or other important sounds. In general, there are two main steps: writing the script and voicing the narration.

Writing the Script

A trained describer, or sometimes an automated tool, watches the content and notes crucial visual elements that are not otherwise explained. This includes body language, set design, and even text on signs. A human writer can craft a highly accurate script, but some creators use AI-generated drafts as a starting point. A hybrid approach—AI plus human editing—can offer speed and cost benefits while maintaining quality. Once the script is ready, it is carefully timed to fit into breaks between lines of dialogue or music cues.

Voicing the Description

The next step is to record the narration. Human-voiced AD typically uses professional voice actors who can deliver the right tone and clarity. An alternative is synthesized speech, where a computer-generated voice reads the script. This can be faster and cheaper but might lack the warmth and nuance a human can provide. After recording, an audio engineer mixes the new narration with the existing soundtrack. Quality assurance is essential: the final version must be clear, accurate, and properly timed so it helps the viewer without overwhelming the original audio. Many organizations also test the finished product with actual users to confirm it meets their needs.

How Is Audio Description Published?

When it comes to publishing audio descriptions online, developers have a variety of technical approaches:
- User-Selectable Audio Track: Many streaming services and video players provide a separate track that includes AD, often referred to as a Secondary Audio Program (SAP).
- Pre-Mixed Versions: Sometimes, the AD is integrated directly into the main audio track, so every listener hears the narration by default.
- Extended or Integrated Descriptive Audio: In content with rapid action, an extended track may pause or slow the video to allow sufficient time for detailed narration.
- Separate Files on Streaming Platforms: Services like Netflix, Disney+, and Amazon Prime frequently offer multiple audio versions, including AD, which viewers can select. Physical media (DVDs, Blu-rays) often include these options too.
- Mobile Apps and Live Performances: Apps can synchronize real-time narration with a live show or museum exhibit, allowing users to hear descriptions without disturbing others.
- Text-Based Alternatives: If adding audio tracks isn’t feasible, a WebVTT description track can be paired with a screen reader to deliver the same information through speech.
Benefits of Audio Description

While the primary users of this feature are people who are blind or have low vision, there are many others who benefit. Students who like to listen to content while taking notes, commuters who cannot watch a screen, and people who multitask all gain from this practice. Even individuals seated far from a display or those preferring a more multi-sensory viewing experience can find it helpful.

For content creators, adding audio descriptions can grow their audience and boost engagement. Accessibility also supports legal compliance in many regions, protecting organizations from potential lawsuits or fines. Beyond that, it improves a brand’s reputation by demonstrating care for all viewers. Some producers have even seen gains in search engine optimization (SEO) when they create written scripts or transcriptions as part of the process, which can lead to better discoverability of their content online.

Alternative to Audio Description

In some cases, offering audio descriptions may not be possible or practical due to limited budgets, time constraints, or technical hurdles. Still, there are alternatives that can help ensure some level of accessibility:
- Descriptive Transcripts: A transcript that includes not just dialogue, but also details on the visuals. This gives readers enough information to follow the narrative independently.
- Captions with Added Context: Although captions are mostly designed for viewers who are deaf or hard of hearing, they can be adjusted to include simple notes like “[John grins]” or “[Mary enters the room],” aiding those who need more visual context.
- Embedded Descriptions in Dialogue: Some creators write scripts that naturally mention key visuals, such as, “Look at that bright red balloon floating into the clear sky!” This type of embedded language can fill in some gaps without a formal AD track.
- Assistive Technology Integration: Proper use of HTML, ARIA labels, and structured content can also help screen readers convey visual information more effectively.
- Live Describer Services: For virtual events or video calls, a live describer can offer on-the-fly narration. This can be a good choice if you cannot embed pre-recorded descriptions in the media.
Why Audio Description Is Worth Prioritizing

At its heart, accessibility is about recognizing each person’s perspective. When web developers and content creators integrate audio descriptions into their videos, they do more than fulfill legal requirements: they make a statement that everyone belongs. By adding thoughtful narration, you help paint the full picture for anyone who can’t see it, broadening your audience and enriching the viewing experience for all. Even small improvements can bring about major changes in how people engage with your content.

Collaborating with experts, like the team at 216digital, can guide you through each step, from scripting to publishing. In the end, it isn’t just another feature—it’s a powerful bridge to inclusivity, ensuring nobody is left out of the story.
Greg McNeil

March 25, 2025

How-to Guides, WCAG Compliance

audio description, captions, videos and audio content, WCAG, WCAG conformance
How to Make Your Marketing More Accessible

You know how important marketing is already. But the real question is: Who’s not getting your message?

It’s easy to assume your carefully crafted campaigns are reaching everyone—but are they? What about someone using a screen reader? Or someone experiencing cognitive overload from flashing images or cluttered layouts?

You’re already working with engagement rates, algorithms, and design trends if you’re a marketer or content creator. So why do you need to worry about accessibility, too? Because accessible marketing is not optional—it’s necessary if you want to reach more, protect your brand, and build more trust.

Let’s parse out the ways that accessibility intersects with marketing now—and how it actually puts you ahead in terms of competition.

Why Accessibility Matters in Marketing

Grow Your Audience—Organically

Consider this: nearly 16% of people globally possess a disability that affects how they use the internet. If your content or site isn’t accessible, you’re missing out on a significant portion of your audience. Adding accessible marketing helps those individuals, but it also has the effect of simplifying and enhancing the experience for all, making your brand more desirable and accessible.

Improve Your Brand’s Credibility

Audiences today notice—and appreciate—brands that are concerned with being inclusive. Brands like Microsoft and Apple have established trust by being considerate and inclusive behaviors. By adopting accessible marketing, you’re broadcasting a message loud and clear: you genuinely care about your audience. That sincerity boosts customer loyalty and turns customers into brand ambassadors.

Get a Natural SEO Boost

Here’s a practical advantage: accessible marketing tends to coincide with SEO best practices. Descriptive text and clear, well-structured content help search engines and assistive technologies comprehend your content better. By making your site more accessible, you’ll not only enhance user experience but also perhaps enhance your search result visibility.

Stay Compliant and Reduce Risk

You’re probably familiar with accessibility laws like the Americans with Disabilities Act (ADA) and guidelines such as Web Content Accessibility Guidelines (WCAG). Ignoring these standards can lead to serious legal consequences—something no brand wants to face. By integrating accessible marketing into your strategies, you proactively avoid these risks, protecting your business and its reputation.

Website Accessibility Tips

Make Your Content Easy to Navigate

Attempt to use only the Tab key to navigate through your site. Is it easy and self-evident? Good usage of headings (H1, H2, H3) isn’t all about design appearance—it helps users navigate without hindrance, especially those who rely on assistive technologies.

Always Add Alt Text to Images

Alt text is a short description of an image. Screen readers use this text to describe the image aloud for people who can’t see it. For example, if you have a photo of a smiling person holding a dog, your alt text could say, “A woman holding a small brown dog and laughing.”

When writing alt text, be clear and concise. Provide enough information so someone can imagine the picture if they can’t see it. This step takes only a few seconds per image, but it goes a long way in making sure everyone can follow along.

Use Clear Language and Short Sentences

Plain language is your friend. It cuts out fluff and makes your message easier to understand. Not everyone enjoys reading long paragraphs loaded with big words. Simple wording often performs better because people grasp the idea quickly. Then, they can respond, share, or buy without confusion.

Try to limit long sentences. If a sentence feels like it’s going on forever, break it into two. This helps your audience read faster and makes screen readers work better.

Check Keyboard Navigation and Focus Indicators

Not everybody is a mouse user. Well-designed visible keyboard focus indicators make it easy for users with keyboard navigation or assistive device users to access your site with ease.

Be Careful With Animated Content

Animated or blinking content can be distracting or even harmful to some users. When you use animations, always provide an easy way to pause or disable them.

Social Media Accessibility Best Practices

Alt Text Isn’t Just for Websites

Image descriptions (alt text) are supported by most social media platforms these days. Make it a habit—you’re taking a simple step toward accessible marketing.

Format Hashtags Clearly

Hashtags like #MarketingTips2023 (all capitals) are more screen-reader friendly than all-lowercase counterparts, increasing accessibility right away.

Limit Emoji Usage

Emojis are great, but they should be used only sparingly. Excessive emoji usage will provide messy audio experiences for screen reader users.

Tag Your Links with Care

“Click Here” is useless. Descriptive words like “Find our latest products” will all inform users properly of the intent of the link.

Multimedia Accessibility Strategies

Use Captions and Transcripts

Video marketing is a big part of many brands’ strategies. But some viewers are deaf or hard of hearing. Others can’t use sound at certain times, like when they’re in a library or a busy coffee shop. Closed captions let them follow the video’s message without hearing the audio.

A transcript is also helpful. It’s a written version of all the spoken words and important sounds in a video. Transcripts help search engines pick up on your keywords. This gives an added SEO boost.

Add Audio Descriptions

Audio descriptions explain to visually impaired viewers what they are missing. This action unequivocally demonstrates your brand’s commitment to accessible marketing.

Making Accessibility a Habit

Make Accessibility Part of Your Workflow

Accessibility need not be a burden. Incorporate it into your regular content creation processes—train personnel, prep checklists, and add accessibility into every campaign plan. Accessible marketing will be second nature in no time.

Regularly Improve

Accessibility is not set-and-forget. Regular testing with tools like WAVE or Lighthouse and feedback from real-life assistive tech users ensures that your marketing remains effective and inclusive.

Closing the Conversion Gap

Marketing is all about creating a connection—and that connection isn’t whole if parts of your audience are left behind. By committing to accessible marketing, you’re committing to better communication, more active relationships, and more relevant experiences for each and every individual who comes into contact with your brand.

So, how do you begin? Take what you already do so well and add accessibility to it. Utilize it to inform the way you design, write, and present content. And when you need advice, we at 216digital can keep everything in rhythm, accessible to everyone, and effective.

Great marketing is not just something that is seen or heard – it’s something that’s felt by everyone.

Greg McNeil

March 24, 2025

How-to Guides, The Benefits of Web Accessibility, Web Accessibility Training

Accessibility, Digital Marketing, Marketing, Web Accessibility, Website Accessibility
When Is a Skip Link Needed?
We’ve all been on websites that greet us with massive headers, menu bars crammed full of links, or flashy ads stretching across the top. With a mouse, you can scroll or click straight to the section you care about. But if you rely on a keyboard, you’re stuck tabbing through every link and button in that menu before you reach the main story. It can feel like trudging through a maze when you just want to dive into the content.

A skip link offers a simple shortcut: it lets keyboard users jump over that repeated stuff and land exactly where they need to be. In this article, we’ll explore how skip links fit into the Web Content Accessibility Guidelines (WCAG), why they matter for anyone who doesn’t browse with a mouse, and how they can make a site more enjoyable for all visitors—even the ones who love to scroll.

What Is WCAG’s Bypass Blocks Rule?

WCAG’s Success Criterion 2.4.1, known as “Bypass Blocks,” focuses on letting users skip past content that appears on every page, such as headers, navigation menus, and sidebars. These areas can become barriers for people who rely on keyboard navigation or use screen readers, since they have to listen to or Tab through every link each time they land on a new page.

Mouse users can ignore repeated elements by moving their cursor directly to the main section of the page. But if you are using a keyboard only, you have to press the Tab key multiple times to get beyond the menu or header. This extra effort can be frustrating. By contrast, a skip link makes it possible to jump straight to the main content with a single press of the Tab key and an Enter or Space to activate it. Cutting down on keystrokes is a big boost to usability and can remove physical strain for users with motor disabilities.

Do Landmarks and Headings Count as Bypass Tools?

Some people think that WCAG’s requirements force you to include a skip link no matter what. However, WCAG does not specifically demand that you place a “Skip to Main Content” link on your pages in every scenario. If you use proper HTML5 sectioning elements like <main> or set up ARIA landmarks with role= "main", you can fulfill the technical requirement.

When you use clear heading structures (<h1>, <h2>, etc.) and assign landmarks (role= "navigation", role= "banner") to your layout, many screen readers allow users to jump from one landmark or heading to another. This means they can skip large chunks of repeated content. However, there is a key drawback: these landmark shortcuts are tied to assistive technology. Keyboard-only users without a screen reader do not benefit from these features, because landmarks are not accessible through simple keystrokes like Tab. That is where a skip link proves especially helpful, providing an obvious and direct way to move focus into the main content.

Why a Skip Link Is Still Best Practice

Even if you are technically compliant with WCAG, many experts still recommend a skip link. Here’s why:
1. Keyboard-Only Users: Landmarks may help screen reader users, but they are not available to someone who only has a keyboard. A skip link is the only direct and reliable way to jump over repetitive elements.
2. Users with Motor Disabilities: Each extra keystroke can cause strain. Reducing the need to press Tab repeatedly makes it easier for people with limited mobility to explore your site.
3. Users with Cognitive Disabilities: Repeated menus and banners can be visually overwhelming and distracting. A skip link streamlines the experience by letting users focus on the main content faster.
Other Tools That Help With Page Navigation
- Provide a Skip Link: A short text-based link such as “Skip to Main Content” at the top of the page is a universal solution.
- Use HTML Sectioning Elements: Properly labeling <header>, <main>, and <footer> can help screen reader users identify page sections.
- Implement a Logical Heading Structure: When headings form a clear outline, it is easier for people to scan or jump to key areas, especially when assistive technology is involved.
Alternative Navigation Aids

While a skip link is vital, it’s not the only accessibility tool you can use. ARIA landmarks, for example, let you define elements like role= "navigation", role= "banner", or role= "main". Screen readers can use these roles to move focus to each region. Another strategy is to include access keys, which assign keyboard shortcuts to major parts of your site. Yet, these approaches are typically helpful only to those who know how to use them and have compatible assistive technology. For most keyboard users, a skip link remains the clearest and simplest tool.

How to Add a Skip Link the Right Way

A skip link should do more than just jump down the page; it needs to work with the keyboard in a smooth way. Here’s how:

Position the Link as the First Focusable Element

The best practice is to place the skip link at the very top of your page. This ensures it is the first element that gets focus when someone tabs through the page. A common method is to link to the main content area, marked by an ID like id= "main-content".

Ensure Proper Keyboard Functionality

When users activate the skip link, focus should land right on the main content area. For this to happen, that target element must be focusable. If <main> or the first heading is not normally focusable, you can add tabindex= "-1" to make it work. This step also helps users who use screen magnifiers, because the focus moves right to the main section visually.

Example:
```
<a href="#main-content">Skip to Main Content</a>


<main id="main-content" tabindex="-1">
    
</main>
Or, if you want to move focus to the first heading:
<a href="#first-heading">Skip to Main Content</a>


<h1 id="first-heading" tabindex="-1">Welcome to Our Site</h1>

```
Ensure the Skip Link Is Visible When Focused

Many designers hide the skip link until it gains focus. While this can keep the page looking tidy, it’s important that the link is fully visible and noticeable the moment someone tabs onto it. This visibility ensures that keyboard users know there is a helpful tool available. In some designs, leaving the skip link in plain sight all the time may be the best approach.

Mistakes to Avoid With Skip Links

Even if you add a skip link, a few errors can stop it from working as intended:
- Improper Hiding Techniques: If you use display: none; or visibility: hidden;, screen readers will not detect the link at all. Instead, use off-screen positioning so it remains accessible.
- Non-Focusable Targets: Forgetting to add tabindex= "-1" to the target means the user might land near the content but not actually focus on it. This can confuse people using screen readers or screen magnifiers.
- Skipping Too Much Content: Your skip link should jump over repeated menus, but it should not force users to skip crucial information, like an important heading that explains the page’s purpose.
Check That Your Skip Link Actually Works

Testing makes sure your skip link works well:
1. Keyboard Testing: Turn off your mouse and try to navigate the site by tapping through. Watch for the link to show up, and check that it drops you into the main area.
2. Assistive Technology Testing: Use a screen reader to confirm that your skip link is announced and that it moves focus correctly.
3. Cross-Browser Compatibility: Test in different browsers (Chrome, Firefox, Safari, Edge) to confirm that the skip link behaves the same everywhere.
Make Navigation Easy for Everyone with 216digital

Including semantic elements and ARIA landmarks can make your site meet the minimum requirements of WCAG, but offering a dedicated skip link goes a step further by improving usability for keyboard-only users, people with motor disabilities, and users who may become overwhelmed by repeated menus. Rather than viewing accessibility as a set of rules to follow, think of it as a way to create a smoother, more welcoming experience for all.

If you want a site that not only checks the compliance box but also feels inclusive to every visitor, consider working with a partner who understands the importance of thoughtful navigation. At 216digital, we specialize in designing web experiences that work for everyone. A skip link may seem like a small touch, but it can make a world of difference for those who need it. Let’s make the web more inclusive together.
Greg McNeil

March 21, 2025

How-to Guides

skip link, WCAG, WCAG conformance, web developers, web development
How to Make Websites Accessible for Cognitive Disabilities
When was the last time you visited a website and ended up completely confused? Maybe it had flashing ads, a messy layout, or awkwardly placed menus. Now, imagine dealing with this sort of frustration on almost every site you visit—because your brain processes information a bit differently. Unfortunately, that’s the daily experience for many individuals. With 13.9 percent of U.S. adults having some sort of cognitive disability, this leaves millions of Americans unable to navigate the web.

In this article, we’ll explore how cognitive disabilities affect web usage, the challenges they pose, and how you can adjust your design to be more welcoming. The good news is that creating a more inclusive website doesn’t have to be complicated. Small tweaks, like adding clear labels or allowing extra time to complete tasks, can have a massive impact. Let’s dive in!

Understanding Cognitive Disabilities

Cognitive disabilities influence how someone interprets and processes information. They can affect attention span, memory, comprehension, problem-solving skills, or social interactions. The impact varies from person to person, but there are shared themes. Some individuals may need larger text and simpler language, while others might require more time or predictable page layouts. Although these needs may differ, the core principle remains the same: clarity is key.

Generally, cognitive disabilities can be divided into two main groups:
- Functional Cognitive Disabilities: These conditions might be less severe but can still disrupt daily routines. Examples include learning disabilities, ADD/ADHD, dyslexia, or dyscalculia.
- Clinical Cognitive Disabilities: These tend to be more profound or long-term, such as autism spectrum disorder, traumatic brain injury, Down syndrome, dementia, and Alzheimer’s disease. In all cases, designing websites with an emphasis on simplicity, structure, and user-friendly navigation goes a long way.
Common Types of Cognitive Disabilities and Their Effects

Each type of cognitive disability can pose different obstacles online. Here are a few examples:
- Dyslexia: Reading difficulties, especially with dense paragraphs.
- ADHD: Hard time focusing on cluttered or rapidly changing pages.
- Dyscalculia: Challenges with numeric or math-heavy tasks, such as checkout forms.
- Auditory Processing Disorder: Struggles with audio content lacking captions.
- Visual Processing Disorder: Difficulty interpreting complex visuals or layouts.
- Memory Impairments: Problems recalling steps in sequences, like multi-page forms.
- Autism Spectrum Disorder: Sensory overload triggered by certain fonts, colors, or animations.
How These Disabilities Affect Web Usage

It’s important to remember that cognitive disabilities manifest uniquely in each person. Designing with clarity and adaptability ensures a broader audience can engage more comfortably. Ordinary tasks such as ordering groceries or completing a job application become far more accessible when pages are uncluttered and navigation is logical. To achieve this, adopting user-centered methods and testing your designs can reveal hidden issues.

Key Challenges for Cognitive Accessibility

Overwhelming Cognitive Load

We’ve all seen websites that feel like a newspaper glued onto your screen—crammed text, ads, sidebars, and banners everywhere you look. Users with cognitive disabilities often struggle to pick out the key information on such pages. Even something as simple as bulleted lists or subheadings can help prevent that sense of overload.

Navigation Barriers

If you’ve ever clicked a menu and had zero idea where to go next, you know how frustrating poor navigation can be. Sites with unclear or hidden menus, inconsistent layouts, and random page names create extra hurdles for people with cognitive disabilities. Offering a straightforward menu, a search bar, and a site map will help all users feel in control.

Complex Forms and Inputs

Nobody likes forms that ask too many questions—but for people with cognitive disabilities, it’s even tougher. Vague field labels, surprise questions, and steps that rely on memory can cause confusion and mistakes. Straightforward instructions and friendly error messages can turn a chore into a breeze.

Inconsistent or Distracting Design Elements

Blinking ads, auto-refreshing slideshows, and colors that clash might grab attention, but they can also distract or confuse someone who’s trying hard to focus. Inconsistent layouts—like having the search bar in a different place on each page—can also leave users guessing. Keeping things steady and predictable is a win for all.

Time-Sensitive Tasks

You’re halfway through a form, trying to enter your address, and suddenly, you get logged out. Then you lose everything you typed. That’s annoying for anyone, but imagine if it happens often because you need more time to read or type. Flexible time limits and a warning before logging out can ease this pressure and show respect for different reading or typing speeds.

WCAG Guidelines for Cognitive Accessibility

The Web Content Accessibility Guidelines (WCAG) were created to help make the internet more usable for everyone—including people with disabilities. Developed by the W3C, these guidelines lay out best practices for building websites that are easier to navigate, read, and interact with. While WCAG covers a wide range of needs, it’s especially helpful when it comes to supporting people with cognitive disabilities.

For individuals who struggle with memory, attention, problem-solving, or language processing, small design choices can make a big difference. WCAG 2.2 includes updates that directly address those needs—like giving users more time to finish tasks, making instructions clearer, and cutting down on distractions that might make it hard to focus.

Think of WCAG as a toolkit that helps you build a site that’s more inclusive and user-friendly.

Tried-and-True Practices for Cognitive Accessibility

Clear, Concise Content
- Straightforward Language: Write like you’re speaking to a friend while still being professional—jargon should be explained if it’s absolutely necessary.
- Short Paragraphs and Lists: Make it easy to skim by breaking text into sections. Bullet points and short paragraphs help focus attention.
- Thoughtful Headings: Headings provide a quick roadmap of the page. They’re also handy for anyone using a screen reader to jump between sections.
- Text Alternatives: Use alt text for images and captions for video so people who struggle with visual or auditory processing can still follow along.
Straightforward Navigation
- Consistency: Keep your menus, logos, and search bar in the same spots on every page. This predictability helps people know exactly where to look.
- Descriptive Labels: Instead of a generic “Learn More,” say something like “View Our Product Line.” Users shouldn’t have to guess where a link will take them.
- Avoid Sudden Refreshes: If the page absolutely must reload or update automatically, let the user know beforehand—or give them control.
Forms That Don’t Confuse
- Explain Each Step: If the form is long or complex, provide a brief overview of why you need this info and how to fill it out.
- Group Fields Logically: Put personal info in one section, payment details in another, and label each field clearly.
- Useful Error Messages: “Invalid entry” doesn’t really help. “Please enter a valid email address” is much clearer.
- Password Manager Support: Some people can’t remember lots of usernames and passwords—avoid any code that interferes with auto-filled credentials.
Reducing Distractions
- Clean Layouts: Keep a consistent, minimal approach to layout, with important info easy to find.
- Minimal Animations: Flashing images or pop-up ads can be overwhelming, especially for people with ADHD or autism. If animation is crucial, give users a way to pause or hide it.
- Customization Options: If possible, let visitors adjust text size, contrast, or spacing so they can create a more comfortable reading environment.
Tackling Time Constraints
- Extend Session Times: If your site automatically logs people out, give them a warning and a way to keep going.
- Auto-Save: Nothing is more discouraging than losing everything after spending 15 minutes filling out a form. An auto-save feature can be a lifesaver.
- Flexible Deadlines: If a task or process has a time requirement, consider allowing extra time or offering a simple way to request it.
Helping with Memory and Task Completion
- Familiar Icons: A magnifying glass for search is universally recognized—using something obscure forces a visitor to learn new symbols.
- Progress Bars: For multi-step tasks, let users see how far they’ve come and how much is left. This can ease anxiety and keep them moving forward.
- Save Preferences: Whether it’s language settings or preferred font sizes, remember these choices so returning visitors don’t have to redo them.
Testing and Ongoing Refinements
- Automatic Tools: Programs like Google Lighthouse or WAVE can highlight accessibility problems, but they’re no substitute for real testing.
- Manual Checks: Try your site with screen readers or text-to-speech software. It might reveal a few blind spots.
- Ask Real Users: Feedback from people who live with cognitive disabilities is invaluable. They’ll notice details or problems that might slip by everyone else.
- Regular Updates: Technology and standards keep evolving. Plan a routine review of your site’s accessibility features, so you stay ahead of any issues.
Making Web Accessibility a Priority

Making a website more accessible for people with cognitive disabilities doesn’t require a complete overhaul—it starts with awareness and intentional design. When you prioritize clarity, predictability, and flexibility, you’re not just meeting the needs of some users; you’re improving usability for everyone who visits your site. Every adjustment, from a well-placed heading to a thoughtful timeout warning, can make a meaningful difference.

If you’re unsure where to start or how to move forward, 216digital is here to help. We work with businesses of all sizes to identify gaps, implement best practices, and build experiences that are truly usable—by everyone. Accessibility isn’t a one-time fix, it’s an ongoing commitment—and we’re ready to walk that path with you.
Greg McNeil

March 20, 2025

WCAG Compliance

Accessibility, cognitive disabilities, WCAG, WCAG Compliance, WCAG conformance, Website Accessibility
Getting Focused: Why Focus Order Matters for Web Accessibility
Most people never think about what it would be like to navigate a website without using their mouse. This is a reality for many users with visual or motor impairments. They rely on using other input modalities, such as the keyboard or gestures, to navigate a web page. This is where focus order comes into play.

In this post, we’ll look at what focus order is, why it’s so important, how it connects to the Web Content Accessibility Guidelines (WCAG), and the most common issues you’ll want to fix. Then, we’ll share a few tips on how to test and improve it on your own site.

Life Without a Mouse

Picture going through your favorite website using only your keyboard. You press Tab to jump from one link or button to another. If the focus order is set up right, you’ll move through the page in a smooth, logical sequence, usually from top to bottom. But if it’s not, you could land somewhere unexpected or miss entirely essential parts of the page.

For anyone who can’t use a mouse, a messed-up focus order often leads to frustration. Improper focus order can lead to the cursor jumping around the page illogically or preventing them from using necessary functionality.

Avoiding Common Pitfalls
1. Skipping Interactive Elements: If a link or button is not coded using the proper semantic HTML tag or does not have the correct attributes, it will not be focusable at all, and users who can’t use a mouse will be unable to interact with the element.
2. Jumping in Strange Ways: If you rely on random tabindex values or a messy HTML structure, the focus may go from the header to a random footer link before bouncing back up. That’s tough to follow.
3. Getting Trapped: Pop-ups, modals, and iframes can trap keyboard users if the code doesn’t let them tab out. People might get stuck until they refresh the page.
4. Invisible Focus: Many designers, developers, or store owners choose to hide the focus outlines for aesthetic purposes without realizing how many people rely on them to navigate the site. Without visible focus outlines, motor-impaired users have no idea which element is currently focused on or selected.
The WCAG Connection

Focus order plays a key role in meeting the standards laid out in WCAG. Some of the main ones include:
- 2.4.3 (Focus Order, Level A): Content should follow a logical order when tabbing through the page.
- 2.1.1 (Keyboard, Level A): All site functions should work with only a keyboard.
- 2.4.7 (Focus Visible, Level AA): People should see which element is active at all times.
- 2.4.11 & 2.4.12 (Focus Not Obscured, WCAG 2.2, Levels AA & AAA): The focused element has to remain visible instead of scrolling off-screen.
Meeting these criteria helps make sure your site is accessible and much easier to navigate.

Simple Tips to Get It Right
- Use the DOM Order: Write your HTML in the order you want people to move through the page. That way, you don’t have to force things with unique attributes.
- Use Correct Elements: If you have something clickable, make it a <button> or <a>. This makes it automatically focusable without extra work.
- Be Careful With tabindex: tabindex= “0” can help include an element in the natural focus sequence. tabindex= “-1” keeps something out of the normal flow but still lets you focus there with scripts. High or random values can create chaos.
- Manage Modals Properly: When a modal pops up, focus should jump into it. People should be able to tab around inside and close it without getting stuck. Once it’s closed, the focus should return to the element that opened it.
- Keep Focus Visible: If your brand style doesn’t match the default outline, customize it with a high-contrast border or box-shadow. Whatever you do, make sure people can still see where they are on the page.
Testing and Tweaking Your Site
1. Manual Testing – Put your mouse away and try tabbing through the page. Ask yourself if the order makes sense and if you can reach everything you need.
2. Browser Tools – Chrome DevTools and Firefox Accessibility Inspector can show you how each element appears in the accessibility tree, which can help you spot weird focus flows.
3. Automated Tests – Tools like WAVE and Lighthouse are helpful for flagging fundamental problems, though they won’t catch everything.
4. Real Users – If possible, ask people who rely on keyboard navigation to test your site. They’ll be the quickest to notice focus issues you might miss.
Wrapping Up

Focus order might sound like a small detail, but it’s a massive deal for those who rely on the keyboard to get around. A logical, precise tab sequence helps keep your site user-friendly, no matter who’s visiting. If you’re worried about your site’s accessibility, it’s never too late to run an audit or refresh your code.

Need extra help? Contact 216digital, where we specialize in creating accessible websites that work well for everyone. Whether you just need a quick review or a complete accessibility plan, we’re here to make your site feel welcoming for all kinds of users.
Greg McNeil

March 19, 2025

How-to Guides, WCAG Compliance

focus order, WCAG, WCAG conformance, web developers, web development
A Guide to Accessible Table Design & Development
Once upon a time, table design was web design. Before the elegance of CSS Grid or the flexibility of Flexbox, we built entire sites with <table>, <tr>, and <td> like it was second nature. They were the backbone of layout — the duct tape holding the early web together. But as web development matured, we traded layout tables for cleaner, more semantic code. Still, tables remain essential — not for layout, but for what they were truly meant to do: present data.

So, where do tables fit into modern, accessible web design? When are they appropriate, and how do we use them in a way that supports users of all abilities, including those using screen readers or keyboard navigation?

In this guide, revisit table design through a modern lens — not to reminisce about the old days of spacer GIFs and nested rows, but to examine how to use tables the right way today. Whether you’re structuring tabular data or dealing with legacy layouts, we’ll walk through practical techniques for designing and coding tables that are both functional and inclusive.

Understanding Tables in Web Design

Tables still serve a clear purpose in today’s web — when used thoughtfully. But there’s a key distinction: data tables are for presenting information, and layout tables… well, those belong in the same drawer as Netscape hacks and the blink tag. How you use them matters, especially for folks navigating with a screen reader or keyboard.

Understanding the difference is the first step toward solid, accessible table design that doesn’t leave users behind.

Data Tables

Need to show structured data like schedules, product comparisons, or sales reports? That’s what data tables were born to do. When used well, they make complex info digestible — like a well-organized spreadsheet that doesn’t make you want to flip your monitor.

Making Data Tables Accessible

Start with semantic HTML — <th> for headers, <caption> for context, and group rows and columns meaningfully. These tags are like orientation tools for assistive tech — they help users actually understand the structure, not just hear a blob of words.

Reading order is your next frontier. If your table reads like it was assembled after three espressos and a deadline, it’s time to regroup. Make sure users can follow the flow with no surprises.

And if you’re knee-deep in rowspans and colspans, it’s worth pausing to ask: “Is this actually helping, or am I just flexing?” Clean table design helps avoid this entirely.

Layout Tables

Let’s talk about the fossil in the room: layout tables. We all used them. Some of us even nested them. Some of us still wake up in cold sweats because of them.

Why They Were Used

Back in the day, if you wanted a three-column layout, you reached for a table. Pixel-perfect footer? Table. It was the best option we had — right up until CSS knocked politely and said, “I got this.”

Why It’s Time to Move On

CSS changed the game. Layout tables now clutter your markup, confuse screen readers, and break responsiveness faster than you can say “media query.” The result? A tangled mess that’s hard to debug and harder to maintain.

Golden rule: Tables for data. CSS for layout. Break this rule only under duress (or for archaeological purposes).

If you must touch layout tables, think of it less as designing a layout and more as preserving legibility. It’s a survival-style form of table design.

When You Have to Use Layout Tables

Sometimes, you inherit legacy code that’s more delicate than a house of cards. Or you’re working with a CMS that still thinks it’s 2003. When you’re stuck, the goal becomes minimizing the chaos.

Best Practices for Using Layout Tables (Responsibly)
- Skip semantic elements: Leave <th> and <caption> out. They’ll only mislead screen readers.
- Use role= "presentation": This politely tells assistive tech, “Nothing to see here — just visuals.”
- Keep content order logical: It might look fine, but hit the tab or turn on a screen reader. If it reads like a jigsaw puzzle, rework it.
- Make it responsive — sort of: You’re already doing something frowned upon. At least don’t let it collapse on mobile.
CSS to the Rescue

Need flexible, responsive, accessible layouts? CSS has your back. You’ve got two powerhouse options ready to roll.

CSS Grid Layout

CSS Grid is built for complex, two-dimensional layouts. It gives you surgical control over rows and columns without diving into the <td> abyss.

Heads-up: Keep your DOM order consistent with your visual order. Otherwise, assistive tech users will be piecing together your layout like a mystery novel.

CSS Flexbox

Flexbox handles one-dimensional layouts like a champ. Think nav bars, form groups, toolbars — anything that lines up in a row or column.

Just remember, Flexbox can reorder your layout visually, but screen readers still follow the source order. Rearranging things for aesthetics? Fine. Just don’t confuse your users while you’re at it.

Both of these tools help prevent misuse of tables and support better table design principles by removing the temptation to force non-tabular content into table markup.

Follow the Principles, Not Just the Code

Accessibility isn’t about ticking boxes — it’s about designing with real people in mind. Think about how someone actually experiences your content. No mouse. No visuals. Just structure, clarity, and flow.

If someone is using a screen reader, keyboard navigation, or sip-and-puff device, your clean CSS layout means nothing if your content order is a mess. Great table design considers these experiences from the start.

Key Guidelines from WCAG to Keep in Mind:
- Info and Relationships (1.3.1): Use markup to show how data connects. Don’t rely on appearance alone.
- Meaningful Sequence (1.3.2): Your content should flow in a way that makes sense, both visually and in the code.
Quick Recap: Best Practices
- Use tables only for tabular data — not layout, not nostalgia
- Mark up data tables semantically — <th>, <caption>, proper scope
- Use CSS (Grid or Flexbox) for layout — always
- Only use layout tables when you absolutely have no other option
- If you must use layout tables, strip out semantics and add role=" presentation"
- Don’t rely on automated tools alone — test with real assistive tech
Final Thoughts

The web’s grown a lot since the days of spacer GIFs and table-based layouts — and thankfully, so have our tools. We can build cleaner, more flexible, more inclusive sites with far less hassle than we could a decade ago.

So let’s do that. Use tables where they belong — to present data. Embrace modern CSS for everything else. And always remember: building for accessibility doesn’t slow you down. It just makes your work better.

And if you’re ever elbow-deep in a legacy layout table with seven levels of nested <tr>, know this: someone out there gets it. And they’re probably muttering “never again” right along with you — while dreaming of cleaner table design.
Greg McNeil

March 18, 2025

How-to Guides

Data tables, How-to, table design, web developers, web development
Automated Scans: The Good, the Bad, and the Gaps
Creating a truly inclusive online experience means making sure everyone can comfortably navigate and enjoy your website. If your business aims to meet accessibility guidelines like WCAG and comply with laws such as the Americans with Disabilities Act (ADA), you’ve probably considered automated accessibility scans as a helpful first step. Popular tools like WAVE, PowerMapper, and Google Lighthouse can swiftly highlight accessibility issues, making them a practical starting point.

But here’s the thing—automated scans aren’t magic. They typically catch only about 20-30% of accessibility problems covered by WCAG 2.1 AA, mostly basic mistakes. Many important issues need a human touch—manual testing and real judgment—to make sure your website truly serves everyone. This article breaks down what automated scans do well, where they fall short, and tackles some common misconceptions, helping you build a complete, effective approach to digital accessibility.

The Good: Why Automated Accessibility Scans Are Helpful

Automated accessibility scans offer a quick and practical way to uncover accessibility problems. Here’s why they’re so beneficial:

1. Speed and Efficiency Automated tools can quickly scan your entire website within minutes, analyzing hundreds or even thousands of pages. They’re perfect for frequent or large-scale audits without overwhelming your resources.

2. Consistent Results Unlike manual tests, automated scans apply the same criteria every time, ensuring consistent results across your entire site.

3. Budget-Friendly Initial Assessment For businesses working with tight budgets, automated scans offer an affordable way to spot common issues, helping you take immediate action without the hefty costs of comprehensive manual audits.

4. Quickly Spots Easy-to-Fix Issues Automated scans excel at identifying straightforward problems such as missing alternative text for images, insufficient color contrast, empty form labels, and poorly labeled buttons.

5. Fits Seamlessly into Development Workflows Modern accessibility tools integrate directly with your existing development processes, allowing teams to catch and fix issues early on—saving time and reducing future remediation costs.

The Bad: Limitations of Automated Scans

To avoid a false sense of security, organizations need to understand the limitations of automated scans:

1. Can’t Identify Contextual Issues Automated tools aren’t great at judging context. For example:
- Alternative Text: They detect missing alt text but can’t determine if descriptions are actually helpful.
- Keyboard Navigation: Tools may confirm elements are focusable but can’t judge ease of use.
- Form Usability: Automated scans notice if labels exist, but can’t assess how easy forms are to use.
2. Struggles with Dynamic Content Automated tools often miss dynamic and interactive content, such as:
- ARIA implementations
- Live region updates
- Changes in modal dialogs or dropdowns
3. False Positives and False Negatives Automated scans sometimes flag issues that aren’t real barriers (false positives) or overlook genuine problems (false negatives), potentially causing unnecessary work or leaving critical issues unaddressed.

4. Not a Substitute for Real User Testing Automated scans can’t replicate the experience of actual users who rely on assistive technology. Only manual testing and real user feedback can fully validate accessibility.

5. Risk of Legal Issues Relying solely on automated scans won’t guarantee full legal compliance. Courts consistently rule that automated tools alone aren’t enough, potentially exposing organizations to legal action.

The Gaps: Bridging Automation with Human Insight

To build a truly accessible website, combine automated testing with manual evaluation:

1. Mix Automated and Manual Testing A comprehensive audit should include both automated and manual methods. Automated tools give a broad initial review, while manual testing covers the usability and context these tools miss.

2. Perform Real-World Testing with Screen Readers and Keyboards Manual tests with screen readers and keyboard navigation ensure your website is practically accessible in real-world use.

3. Get Expert Audits Professional accessibility audits blend automated tools, manual testing, and real-user scenarios, uncovering hidden issues automated scans might overlook.

4. Continuously Monitor Accessibility Accessibility isn’t a one-time fix. Regular monitoring with tools like a11y.Radar helps maintain compliance even as your website evolves.

5. Educate Your Team Training your developers, designers, and content creators on accessibility best practices minimizes future issues. Automated tools should guide—not replace—human judgment.

Conclusion: Finding the Right Balance

Automated accessibility scans are fantastic for quickly identifying common issues but aren’t enough on their own. Recognizing their limitations highlights why manual testing, expert reviews, and ongoing monitoring are vital. Businesses committed to digital accessibility should adopt a balanced approach, combining automated tools with human insights to ensure truly inclusive experiences. If you’re looking for guidance or support in building this balanced approach, the experts at 216digital can help you navigate your accessibility journey. Ultimately, accessibility is about genuinely understanding and meeting real users’ needs, going beyond mere compliance.
Greg McNeil

March 17, 2025

Testing & Remediation

Accessibility, automated scans, automated testing, manual audit, Manual Testing, Web Accessibility
Coffee Shop Website Accessibility: What’s Missing?
Have you ever visited a coffee shop’s website to check their menu, order online, or see their hours? Did you feel lost because the site was confusing? Now, imagine dealing with that struggle each time you want to find your go-to latte. Or when you want to learn about a shop’s new roast. For people who rely on screen readers or have other visual impairments, that frustration can happen a lot.

Many coffee shop owners and content creators in the United States might not realize these barriers exist. Making sure everyone can move around your website without trouble is more important than you might think. In this post, I’ll point out some common obstacles and why they matter. I’ll also share how a few small changes can make a big impact.

Why Does Coffee Shop Website Accessibility Matters?

When you think about coffee shops, you might picture a warm atmosphere and friendly baristas. You might also imagine the smell of freshly brewed beans. Online, we want to capture that same welcoming feeling. By focusing on coffee shop website accessibility, we want to make sure people can order their favorite drinks. We also want them to read menu items or discover new roasts without trouble.

If a visually impaired customer struggles to find key details, they might miss out on daily deals or new seasonal drinks. They could even miss basic facts like store hours.

One often overlooked detail is how screen readers work. These tools read text out loud to users who can’t see the screen. If a website isn’t organized well, or if images don’t have good descriptions, screen reader users can miss key details. It’s crucial to keep everything labeled and clear. That could mean they never learn about your limited-edition pumpkin spice latte or your special buy-one-get-one-free deal. By making a few updates, you can share the joy of your coffee shop with everyone who visits online.

Missing Alt Text for Images

Coffee shops show off photos of their specialty drinks, pastries, and interiors. There’s nothing quite like seeing a perfectly steamed latte art design on the homepage. However, if these images don’t include a brief written description (often called “alt text”), a screen reader can’t share that info with someone who is visually impaired. That leaves them guessing what’s in the image.

What to do:
- Make sure each picture has short alt text that describes what’s shown. If you have a frothy cappuccino in a ceramic mug with a leaf design on top, write something like, “Cappuccino with leaf latte art in a white mug.”
- Keep it simple and clear. A few words can help everyone enjoy the same tasty-looking photos.
Hard-to-Read Text and Poor Contrast

Sometimes, coffee shop websites use warm and earthy color palettes to match the cozy vibe of a local café. But light brown text on a cream background can be hard for many people to read. Dark red lettering on a black background can cause the same problem.

If your text and background colors don’t have enough contrast, users might struggle to read menu items or promotions. They could also miss important contact details.

What to do:
- Pick colors with high contrast, so text stands out. You can use free online contrast-checker tools.
- Keep text large enough so visitors of all ages can comfortably read your menu and shop info. Test on a phone or tablet to see if users need to zoom in.
Unclear Headings and Structure

Have you ever looked at a website and felt lost because everything blended together? Using clear headings and labels helps both sighted users and people with screen readers navigate your site.

When your text is broken into sections like “Our Menu,” “About Us,” “Location,” and “Contact,” users can jump right where they need to go. This layout helps both sighted users and screen readers. Screen readers also rely on proper heading levels (like H1, H2, H3) to guide listeners in the right order. If headings aren’t used correctly, the page can feel disorganized for those who can’t see it.

What to do:
- Give each page a main heading (H1), then use H2s and H3s for subheadings.
- Don’t skip heading levels. Going from H1 to H3 can confuse people using screen readers.
Unlabeled or Unclear Links and Buttons

Buttons like “Order Now,” “Sign Up,” or “View Menu” should clearly say what they do. If a button only says “Click Here,” screen reader users might not know what “here” refers to. The same goes for links.

If many links are labeled “Learn More,” it’s tricky to figure out which page or product each link goes to. Users might have to guess or click blindly.

What to do:
- Use descriptive link and button text, like “Order a Latte” or “Learn About Our Pastries.”
- If you offer online ordering, label each step so people know exactly what to do next.
Forms Without Proper Labels

Some coffee shop websites have newsletter sign-up forms or contact forms for special orders. If these forms aren’t labeled well, a screen reader might say something like “edit box” instead of “email address.” That can leave users guessing what to type.

What to do:
- Label each form field clearly. For instance, use “Name” or “Email Address” so people know what goes where.
- Provide helpful error messages. If someone enters an invalid email, explain what happened and how to fix it.
Videos Without Captions or Transcripts

Video might not be the first thing that comes to mind for a coffee shop website. Still, some shops post video tours, latte art tutorials, or interviews with the barista. If these don’t have captions or transcripts, users who are deaf or hard of hearing could feel left out. Good website accessibility means making the site easy for everyone, not just folks with vision challenges.

What to do:
- Add captions to your videos or provide a simple transcript. This helps anyone who can’t hear or who’s watching in a quiet place (or a super noisy one).
How to Get Started

Improving coffee shop website accessibility doesn’t have to be complicated. You can start by using free online tools that scan your pages and highlight issues like missing alt text or low contrast. It also helps to ask a few friends or loyal customers to test your site and tell you what works and what doesn’t.

If you find bigger problems, think about working with a web developer who understands website accessibility. They can guide you through changes and help you meet standards commonly used in the United States. Even small fixes can create a smoother online experience for everyone, from a busy parent ordering pastries for the weekend to a coffee enthusiast searching for a new blend to try.

A Warm Welcome, On and Offline

When people walk through your coffee shop’s door, you greet them with a smile. Why not do the same online? A website that’s easy to use creates that same feeling of warmth and belonging. Whether someone’s checking your menu for gluten-free treats, ordering a bag of beans for home, or simply browsing the specials, clear labels and good navigation make them feel included.

By focusing on coffee shop website accessibility, you open your digital doors to everyone. It’s a great way to build community, grow your business, and show off what makes your café special. After all, everyone deserves to enjoy that perfect cup of coffee—no matter how they get there.

If you’re ready to make your coffee shop’s website more accessible but aren’t sure where to start, 216digital can help. We specialize in website accessibility solutions tailored to small businesses, making sure your site is welcoming for everyone. Let’s work together to create a seamless online experience—just like the one you offer in your shop.
Greg McNeil

March 14, 2025

How-to Guides, WCAG Compliance

Accessibility, coffee shop, forms, Image Alt Text, videos and audio content, Web Accessibility
Keyboard Accessibility: A Guide for Web Developers
Think about the last time you visited a website with a complex menu or a long list of links. If you tried navigating without a mouse—maybe because you found it faster to use the Tab key—you might have encountered invisible outlines, a random tab order, or even getting stuck in a popup with no clear way out. These problems highlight why keyboard accessibility is essential.

When websites are built so that every button, link, and form field is accessible via keyboard, it becomes easier for everyone to navigate and complete tasks.

What Is Keyboard Accessibility?

At its core, keyboard accessibility ensures that everything on a website can be reached and used without a mouse. This is crucial for people with motor impairments who rely on keyboards or assistive devices, as well as users with visual impairments who navigate with screen readers. Even power users benefit, often finding keyboard shortcuts and navigation faster than using a mouse.

Beyond improving usability, proper keyboard accessibility leads to better-organized code and a more logical page structure—benefits that search engines reward with better SEO rankings. Simply put, improving keyboard accessibility benefits both users and website owners. However, achieving it comes with challenges.

Common Keyboard Accessibility Challenges

Despite its importance, keyboard accessibility is often overlooked. Many websites suffer from poor focus visibility, illogical tab orders, and keyboard traps that frustrate users. Addressing these pitfalls is key to creating a smooth, user-friendly experience.

Below are three of the most common keyboard accessibility issues—and how to fix them.

1. Designing Effective Focus Indicators

Focus indicators visually highlight which element is currently selected when navigating with a keyboard. They help users track their position as they move through a webpage using the Tab key.

Why Focus Indicators Matter

Imagine navigating a website solely by keyboard. If you press Tab but can’t see where you are because the focus highlight is too faint—or missing altogether—you’re left guessing. This creates confusion and frustration. Clear, high-contrast focus indicators ensure users always know where they are on the page.

Best Practices for Focus Indicators
- Outline thickness: At least 2 CSS pixels
- Outline offset: Keep at least 2 CSS pixels between the outline and the element’s edge
- Contrast ratio: A minimum of 3:1 between the focus indicator and the background
Understanding the :focus-visible Pseudo-Class

The :focus selector applies styles whenever an element gains focus, including when it’s clicked with a mouse. But :focus-visible applies focus styles only when an element is navigated via keyboard, keeping the interface clean for mouse users while ensuring keyboard users get clear visual cues.

Example:
```
*:focus-visible {
  border: 2px solid black; /* Ensure noticeable contrast */
  outline-offset: 2px;
}
```
2. Maintaining a Logical Navigation Order

Users navigate websites sequentially using the Tab key. The focus order should match the visual layout to avoid confusion. A mismatch disrupts the browsing experience, making it difficult for users to predict what comes next.

Tips for Logical Navigation
- Use proper HTML structure: Semantic elements like headers (<h1> – <h6>), lists, and landmarks guide screen readers and browsers to interpret content correctly.
- Avoid positive tabindex values: Manually setting a positive tabindex can force elements into an unnatural order, leading to confusion.
- Provide “Skip to Main Content” links: These allow users to bypass repetitive navigation and jump straight to the main content.
- Beware of keyboard traps: Ensure users can always navigate away from popups, modals, or embedded elements using only the keyboard.
3. Proper tabindex Implementation

The tabindex attribute controls how elements receive focus. While useful in some cases, it’s often misused.

What tabindex Does
- tabindex="0": Inserts the element into the default tab order based on its position in the DOM. Ideal for custom interactive elements like <div> buttons.
- tabindex="-1": Removes an element from sequential keyboard navigation but allows focus via scripting. Useful for modals or hidden elements.
- Positive values (e.g., tabindex="1"): Best avoided, as forcing a custom order can break the expected tab sequence and frustrate users.
Best Practices
- Use semantic HTML (<button>, <a>), which is naturally keyboard-accessible.
- Avoid adding tabindex to non-interactive elements like text or static images.
- Use negative tabindex for hidden or modal content that should only receive focus under certain conditions.
- Stick to the natural tab order whenever possible—custom focus orders should be a last resort.
Testing Your Website’s Keyboard Accessibility

Even with best practices in place, testing is essential to catch issues before they impact users. A combination of manual and automated testing provides the most reliable results.

Manual Testing
- Navigate using only a keyboard: Use the Tab key to move through all interactive elements. Press Enter (or Space) to activate buttons and links.
- Check focus visibility: Ensure focus indicators are always clear and meet contrast requirements.
- Verify logical tab order: Does the sequence make sense based on how someone would naturally read or navigate your page?
- Watch for keyboard traps: Ensure modals, dropdowns, and embedded content allow users to navigate away freely.
Automated Testing Tools

Browser-Based Tools
- Firefox Accessibility Inspector: Displays how the browser interprets focusable elements.
- Chrome DevTools (Accessibility Panel): Helps analyze the site’s structure.
- WAVE Evaluation Tool: Flags potential accessibility issues directly in the browser.
While these tools are powerful, nothing replaces real user feedback. Testing with people who rely on keyboard navigation often reveals hidden issues automated tools miss.

Conclusion

Keyboard accessibility is a fundamental part of inclusive web design. Making sure users can navigate your site without a mouse ensures better usability for everyone—including people with disabilities who rely on keyboard navigation. Plus, it improves SEO, usability, and compliance, making it a win-win for both users and businesses.

The best practices covered here—such as customizing focus indicators, maintaining a logical tab order, and using tabindex responsibly—are essential steps toward a more accessible website. Regular testing, both manual and automated, helps ensure your site meets WCAG guidelines and delivers a smooth experience for all users.

For expert guidance, consider working with accessibility professionals like 216digital. Specialists can help you implement strategies that go beyond basic compliance, ensuring long-term usability and inclusivity. When you prioritize keyboard accessibility, you create a more welcoming web for everyone—and that’s a goal worth striving for.
Greg McNeil

March 13, 2025

How-to Guides

Accessibility, keyboard accessibility, Keyboard Navigation, tabindex, Web Accessibility, web developers, web development

What Is WCAG Success Criterion 1.3.1?

How WCAG 1.3.1 Supports Individuals with Cognitive Disabilities

ADHD (Attention Deficit Hyperactivity Disorder)

Autism Spectrum Disorder (ASD)

Dyslexia

Best Practices to Implement WCAG 1.3.1

Use Proper HTML Markup

Make Labels and Associations Meaningful

Keep a Logical Reading Order

Allow Alternative Navigation Methods

Common Mistakes to Watch Out For

Depending on Style Instead of Structure

Overloading with Unstructured Content

Skipping Testing

Better Structure Means Better Accessibility

What Is Audio Description?

How Is Audio Description Created?

Writing the Script

Voicing the Description

How Is Audio Description Published?

Benefits of Audio Description

Alternative to Audio Description

Why Audio Description Is Worth Prioritizing

Why Accessibility Matters in Marketing

Grow Your Audience—Organically

Improve Your Brand’s Credibility

Get a Natural SEO Boost

Stay Compliant and Reduce Risk

Website Accessibility Tips

Make Your Content Easy to Navigate

Always Add Alt Text to Images

Use Clear Language and Short Sentences

Check Keyboard Navigation and Focus Indicators

Be Careful With Animated Content

Social Media Accessibility Best Practices

Alt Text Isn’t Just for Websites

Format Hashtags Clearly

Limit Emoji Usage

Multimedia Accessibility Strategies

Use Captions and Transcripts

Add Audio Descriptions

Making Accessibility a Habit

Make Accessibility Part of Your Workflow

Regularly Improve

Closing the Conversion Gap

What Is WCAG’s Bypass Blocks Rule?

Do Landmarks and Headings Count as Bypass Tools?

Why a Skip Link Is Still Best Practice

Other Tools That Help With Page Navigation

Alternative Navigation Aids

How to Add a Skip Link the Right Way

Position the Link as the First Focusable Element

Ensure Proper Keyboard Functionality

Example:

Ensure the Skip Link Is Visible When Focused

Mistakes to Avoid With Skip Links

Check That Your Skip Link Actually Works

Make Navigation Easy for Everyone with 216digital

Understanding Cognitive Disabilities

Common Types of Cognitive Disabilities and Their Effects

How These Disabilities Affect Web Usage

Key Challenges for Cognitive Accessibility

Overwhelming Cognitive Load

Navigation Barriers

Complex Forms and Inputs

Inconsistent or Distracting Design Elements

Time-Sensitive Tasks

WCAG Guidelines for Cognitive Accessibility

Tried-and-True Practices for Cognitive Accessibility

Clear, Concise Content

Straightforward Navigation

Forms That Don’t Confuse

Reducing Distractions

Tackling Time Constraints

Helping with Memory and Task Completion

Testing and Ongoing Refinements

Making Web Accessibility a Priority

Life Without a Mouse

Avoiding Common Pitfalls

The WCAG Connection

Understanding the `:focus-visible` Pseudo-Class

3. Proper `tabindex` Implementation