Creating an accessible website isn’t just about ticking a box. It’s about ensuring that every user, no matter their abilities, can navigate and benefit from your digital presence. Yet, for many business owners, the idea of tackling website accessibility can feel overwhelming. Enter accessibility overlays—those “quick fix” solutions promising to make your site compliant in a snap. Sounds perfect, right?
Unfortunately, it’s too good to be true. Overlays don’t just fall short—they create more problems, leaving users frustrated and your business exposed to legal risks. Let’s cut through the noise and uncover the truth about why overlays are not the solution they claim to be.
What Are Website Accessibility Overlays?
Web accessibility overlays are tools or widgets that website owners can add to their sites to enhance website accessibility—or at least, that’s the promise They typically involve inserting a small JavaScript code snippet into your site, which then adds a floating button or widget. This button allows users to make adjustments, such as changing text size, altering color contrasts, or enabling screen reader compatibility.
On the surface, overlays sound like a dream come true: a quick, low-cost way to improve website accessibility without needing a major redesign. But here’s the kicker: overlays only mask the problem. They don’t address the more profound, structural issues that make a website inaccessible in the first place. Worse, they can actually introduce new barriers, frustrating users with disabilities and leaving your business exposed to legal and reputational risks.
Why Accessibility Overlays Are a Risky Shortcut
Overlays Don’t Address Website Accessibility Barries
Overlays operate on the surface, leaving your website’s underlying code untouched. If your site has poorly labeled buttons, inaccessible forms, or missing alt text, overlays won’t fix any of it. It’s like putting a fresh coat of paint on a crumbling wall—it looks fine for a moment, but the structural issues are still there.
So, what issues are ignored by AI and overlay widget tools?
- Missing headings
- Missing alt text on images
- Marked link text
- No labels on form fields
- Required form fields not indicated
- No submit button on forms or no clear button label
While most of these issues may not be visible to all users, these issues are significant barriers to web users with disabilities.
Poor User Experience for People with Disabilities
Ironically, overlays often create more barriers for people with disabilities instead of removing them. They frequently disrupt the functionality of assistive technologies like screen readers and keyboard navigation, making it harder—not easier—for users to navigate a site. Rather than complementing these tools, overlays can interfere with their operation, forcing users to abandon their preferred methods and engage with the overlay’s limited features. This undermines the independence and usability that assistive technologies are designed to provide.
Website Accessibility is Not a One-Size-Fits-All Solution
Disabilities are as diverse as the people who have them, and a one-size-fits-all overlay cannot possibly meet every user’s needs. Built on generalized assumptions, overlays often cater to a narrow set of requirements while neglecting others, leaving many users frustrated or excluded. For instance, individuals with cognitive disabilities may find overlays too complex or distracting, while those with motor impairments may struggle with poorly designed interactions.
This cookie-cutter approach ignores the nuanced and personalized support that true accessibility demands, emphasizing the need for solutions that genuinely prioritize diverse user experiences.
For more information on how overlays affect users’ experience, check out our article, “Are Web Accessibility Overlays Hurting Users?”
They Increase Legal Liability
Don’t fall for the myth that overlays will shield you from lawsuits. Courts and advocacy groups have repeatedly ruled that overlays don’t meet accessibility standards. In fact, relying on them might make your business a bigger target. By mid-2024, over 20% of web accessibility lawsuits were filed against companies using these widgets.
To make things even more challenging, businesses using overlays are now facing a new wave of copycat lawsuits. These lawsuits come from a new wave of ambulance chasers targeting companies that rely on third-party overlays. They know these tools often fall short of providing true accessibility. Tools like BuiltWith make it easy for anyone to see what a website is built with. With just a click, you can access a list of websites using a specific tool—like AccessiBe or another accessibility overlay.
Why Genuine Website Accessibility Efforts Matter
If overlays aren’t the answer, what is? Real website accessibility means going beyond surface-level fixes to create a seamless, inclusive experience for all users. It’s a commitment to quality, usability, and long-term success. Here’s why it’s worth the effort:
Tailored Fixes Address Specific Barriers
No two websites—or audiences—are the same. A manual accessibility audit identifies the unique issues impacting your users and ensures they’re resolved effectively.
User Testing Guarantees Real-World Usability
Involving people with disabilities in your testing process provides insights that automated tools and overlays simply can’t replicate. It’s the difference between assuming accessibility and truly delivering it.
Sustainable Practices Build Long-Term Compliance
Web accessibility is a continuous journey—not a one-time task. Genuine efforts focus on:
- Training Your Team: Equip your content creators, designers, and developers with the skills and knowledge to maintain accessibility throughout the site’s lifecycle.
- Ongoing Monitoring: Use accessibility tools to identify new issues as they arise. Websites evolve, and so do the standards and technologies that shape them.
- Proactive Planning: Incorporate accessibility into every stage of your workflow, from initial design concepts to regular updates or redesigns. This proactive approach prevents future problems and keeps your site ahead of accessibility requirements.
Practical Steps for Website Accessibility
Ready to ditch the quick fixes? Here’s how to achieve genuine website accessibility:
- Start with an Audit: Identify your site’s barriers with a professional accessibility audit. This creates a roadmap for improvement.
- Remediate Issues: Work with developers to fix identified issues, such as:
- Add alt text to images.
- Improve keyboard navigation.
- Fix form labels and color contrast.
- Test with Real Users: Ensure your changes work in the real world by testing with people who use assistive technologies.
- Monitor and Maintain: Accessibility is ongoing. Use tools like Accessibility Radar (a11y.Radar) to stay proactive and address new issues as they arise.
- Partner with Experts: Accessibility is complex—don’t go it alone. Experts can guide you through compliance and ensure your efforts truly make a difference.
Don’t Settle for a Shortcut That Fails
Accessibility overlays might sound tempting, but they’re no substitute for meaningful action. By addressing website accessibility at its core, you create an inclusive, compliant, and user-friendly website.
Don’t settle for shortcuts that leave your users frustrated and your business at risk. Instead, invest in meaningful changes that prioritize user experience, long-term success, and a digital space where everyone feels welcome.
Ready to take the first step? Partner with the experts at 216digital, who understand accessibility inside and out. Together, we can create a web that works for everyone—and protect your business in the process. Schedule your complimentary ADA briefing today to start your journey toward an accessible and compliant future.