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  • Making Hidden Content Accessible to Assistive Technologies

    As a web developer, you want your website to be usable by everyone, including people who rely on assistive technologies. These technologies—such as screen readers, braille displays, and speech recognition software—can help individuals with disabilities navigate the web more easily. Sometimes, you may need to hide certain parts of your webpage visually without hiding them from these tools. However, doing this incorrectly can cause big accessibility issues.

    In this article, we’ll explore how to effectively hide and manage hidden content for people using assistive technologies. We’ll discuss why display: none is problematic, how to use the clip pattern, and how attributes like aria-hidden and hidden can help. By the end, you’ll have a better understanding of how to ensure your website remains inclusive and user-friendly.

    The Problem with display: none

    When you use display: none in your CSS, you remove an element from the visual flow of the page. This means sighted users will not see it. But, it also means the element is completely invisible to assistive technologies such as screen readers. If you’ve hidden important text or controls this way, users who rely on assistive technologies might miss out on content or functionality that they need.

    For example, imagine you have a button that visually looks like an icon, but you hide the text label using display: none. Now, people who can see the icon know what the button does, but people using assistive technologies hear nothing. This creates a poor user experience and makes your site less accessible.

    The Clip Pattern: A Better Approach

    To visually hide content while keeping it available to assistive technologies, the clip pattern is a popular solution. The idea is to position the element off-screen so sighted users don’t see it, but screen readers can still find it. Here’s an example:

    .visually-hidden {
      position: absolute;
      width: 1px;
      height: 1px;
      margin: -1px;
      padding: 0;
      border: 0;
      overflow: hidden;
      clip: rect(0, 0, 0, 0);
      white-space: nowrap;
    }

    By applying the .visually-hidden class to your element, you ensure it’s hidden visually but remains accessible to assistive technologies. This makes the content discoverable by screen readers, letting users who can’t see the screen still benefit from it.

    Why the Clip Pattern Works

    This pattern relies on moving the element so it’s not visible in the viewport and restricting its size to 1px by 1px. With clip: rect(0, 0, 0, 0); (or clip-path in modern CSS), the browser cuts off any visual display. Yet, the element remains in the Document Object Model (DOM), meaning assistive technologies can still access it. That’s the key difference between this and display: none.

    Managing Visibility with aria-hidden and the hidden Attribute

    Beyond CSS, there are HTML and ARIA (Accessible Rich Internet Applications) attributes that also control how content is shown to both users and assistive technologies. Two important attributes here are aria-hidden and the HTML5 hidden attribute.

    aria-hidden="true"

    When you add aria-hidden="true" to an element, you’re telling assistive technologies not to read or announce that element to users. This is handy for decorative images or redundant content. For instance, if you have a background image that doesn’t provide important information, you could mark it with aria-hidden="true" so screen readers ignore it.

    But be cautious: if you need an element to be read by assistive technologies, do not use aria-hidden=”true”. This attribute will block that element from being announced entirely.

    <div aria-hidden="true">
      <img src="decorative-image.jpg" alt=""/>
    </div>

    HTML5 hidden Attribute

    The hidden attribute is another way to remove content from everyone—both sighted users and assistive technologies. When you use it, browsers typically hide the element. Screen readers will also skip it. This is good if the element is meant to be inaccessible to all users, like a form section that’s not yet relevant or a menu item that’s not available.

    <div hidden>
      <p>This content is hidden from all users.</p>
    </div>

    Use hidden or aria-hidden when you truly want to exclude an element from assistive technologies. If you want it hidden visually but still available to screen readers, you should stick with the clip pattern or .visually-hidden approach.

    Best Practices for Accessible, Visually-Hidden Content

    1. Use Semantic HTML

    Using proper semantic HTML elements (like <nav> for navigation, <main> for main content, or <section> for thematic grouping) is important for clear structure. It helps assistive technologies interpret your content correctly. Semantic HTML also reduces the need for extra attributes and complex styling, since the markup itself conveys meaning.

    2. Avoid Hiding Focusable Elements

    If an element can receive focus (like links, form inputs, or buttons), think carefully before hiding it. A hidden yet focusable element can be confusing for keyboard-only users, since it might get focus without being visible. If you must hide a focusable element, consider removing it from the tab order by using tabindex="-1" or ensuring it’s properly revealed at the right time.

    For example, if you have a pop-up form that appears only after a button click, you can initially hide it with the clip pattern. Once the user clicks, you can remove the clip pattern or switch the CSS to show the content. This way, the form becomes available to both sighted users and people using assistive technologies at the same time.

    3. Provide Context for Hidden Content

    Sometimes you want to reveal hidden content dynamically (like a drop-down menu). In these cases, use ARIA attributes such as aria-expanded and aria-controls to inform assistive technologies that a certain part of the page is now visible or hidden. This can help screen reader users understand changes on the page.

    <button aria-expanded="false" aria-controls="menu" id="menuButton">
      Toggle Menu
    </button>
    
    <nav id="menu" class="visually-hidden">
      <!-- Menu items go here -->
    </nav>

    When you click the button, you can toggle its aria-expanded value from false to true, and remove the .visually-hidden class from the menu. This ensures that both visual and non-visual users know the content has been revealed.

    4. Test with Multiple Assistive Technologies

    It’s important to test your website with different assistive technologies because each one may behave slightly differently. Popular screen readers include NVDA, JAWS, and VoiceOver. Don’t forget to check on both desktop and mobile devices. Regular testing can help you catch accessibility issues before your users do.

    Handling Localization

    If you’re translating your site into multiple languages, remember that hidden text might also need translation. For example, your .visually-hidden text for instructions or links should be available to screen readers in every supported language. Make sure your language attributes (like lang="en") are correct, and consider cultural differences that could impact how you label hidden elements.

    For instance, if you have an English site and a Spanish site, your hidden instructions should be translated into Spanish on the Spanish version. This ensures that users relying on assistive technologies can access the content in the correct language.

    Putting It All Together: A Quick Example

    Let’s look at a simple example of an accessible button that has visually hidden text:

    <button class="icon-button">
      <span class="visually-hidden">Submit Form</span>
      <img src="icon-submit.png" alt="" aria-hidden="true" />
    </button>
    • The .visually-hidden class hides the text “Submit Form” from sighted users, but screen readers can still read it.
    • The <img> tag includes an empty alt attribute and aria-hidden="true", so assistive technologies ignore the image itself.
    • Sighted users see only the icon, while screen reader users hear “Submit Form.”

    This example keeps your content accessible to people using assistive technologies and also meets visual design needs.

    Additional Resources

    • Web Content Accessibility Guidelines (WCAG): A detailed guide on making web content accessible.
    • WAI-ARIA Authoring Practices: Official tips on using ARIA roles, states, and properties.
    • MDN Web Docs on ARIA: In-depth explanations of ARIA attributes and best practices.

    Exploring these resources will help you master hiding content effectively, ensuring people who use assistive technologies can still access everything they need.

    Conclusion

    Hiding content from sighted users while keeping it accessible to assistive technologies is an essential skill for modern web developers. By avoiding display: none for important information, using the clip pattern for visually hidden content, and carefully leveraging aria-hidden or hidden, you can ensure everyone has a good experience on your site.

    Remember to keep the following points in mind:

    1. Use the clip pattern (.visually-hidden) to hide content from sighted users but keep it readable by assistive technologies.
    2. Use aria-hidden and hidden only when you truly want to hide content from all users, including those using assistive technologies.
    3. Pay attention to focusable elements, making sure you don’t accidentally trap keyboard users in hidden sections.
    4. Test frequently with various tools and real users to ensure your hidden content behaves as you expect.
    5. Localize your hidden text so that people using assistive technologies in other languages can also benefit.

    By following these guidelines, you’ll be well on your way to building inclusive websites that work for everyone. Your careful attention to accessibility shows that you value all your users, regardless of their abilities or the assistive technologies they use. Embracing these practices will help ensure a positive, welcoming, and user-friendly experience across the board.

    Greg McNeil

    December 31, 2024
    How-to Guides
    Accessibility, assistive technology, How-to, web developers, web development, Website Accessibility
  • Accessibility Overlays: Band-Aid Solutions?

    Web accessibility is about making sure that everyone, including people with disabilities, can use your website with ease. Many businesses, however, reach for a quick fix known as a “web accessibility overlay.” These overlays claim to instantly solve a website’s accessibility problems by adding a single line of code. At first glance, this may sound like a dream come true: no major redesigns, no deep coding changes, and no extended timelines. Yet overlays often fail to address the real barriers that people with disabilities face. In fact, they can create new challenges and offer website owners a false sense of security.

    In this article, we will explore why web accessibility overlays are often called a “Band-Aid solution” and why relying on them can do more harm than good. We will look at some of the technical limitations, discuss how they can conflict with assistive technologies, and share better ways to make your website truly accessible. We will also include links to helpful resources you can explore independently.

    What Are Web Accessibility Overlays?

    Web accessibility overlays are add-on tools, often in the form of a plugin or script, that claim to repair accessibility issues on a website automatically. Once installed, they usually give users a menu of features such as:

    • Text resizing
    • Color contrast adjustments
    • Keyboard navigation controls
    • Screen reader-friendly labels

    These options may seem helpful, and some are. However, these overlays do not usually fix deeper issues in the website’s code. Overlays focus on surface-level changes that might look or feel good initially. For example, making text larger or changing color contrast might help some people. But someone who uses a screen reader or another assistive device might still find the site impossible to navigate if the page structure is confusing or missing proper markup.

    Why Accessibility Overlays Fall Short

    While overlays may claim to bring your site into compliance with standards like the Web Content Accessibility Guidelines (WCAG), they cannot fix serious problems that come from poor coding, improper headings, or missing labels. Let’s explore some core reasons why these tools can fail.

    1. They Don’t Fix Structural Code Issues

    A website that is built with accessibility in mind has clean, well-labeled HTML code and logical headings (like <h1>, <h2>, and so on). It also uses the right ARIA (Accessible Rich Internet Applications) attributes where needed. These parts of the code help assistive technologies—like screen readers—understand how the page is organized. If your code is poorly structured, an overlay might add color adjustments or keyboard focus outlines, but it won’t rewrite the site’s underlying structure. Missing or incorrect code stays broken, which causes ongoing problems for anyone who relies on a screen reader or keyboard navigation.

    2. Conflicts with Assistive Technologies

    One goal of web accessibility is to ensure that people using screen readers, braille displays, or voice recognition software can move through a site and understand its content. Overlays can accidentally disrupt these tools by adding unwanted code or labeling. For example, a screen reader might end up reading duplicate or confusing text because the overlay tries to label items automatically. This could result in a frustrating experience, causing users to abandon your site altogether.

    3. False Sense of Compliance

    Some businesses install an overlay hoping to protect themselves from legal action under the Americans with Disabilities Act (ADA). However, simply having an overlay does not mean your website is truly accessible or “ADA compliant.” In fact, in 2024 alone, 1,023 companies with an accessibility widget on their website received lawsuits, underscoring that overlays alone cannot shield businesses from legal action. In recent years, many sites using these tools have still faced lawsuits because of the underlying accessibility problems. Accessibility overlays often promise quick compliance, but the law cares about actual accessibility, not just appearances. Relying on an overlay can leave you vulnerable and unprepared if complaints or legal notices arise.

    4. Ethical Concerns and User Frustration

    Overlays may look like an easy fix for you, but they can feel like a barrier for those who need real accessibility improvements. Many people with disabilities have shared stories of frustration when they encounter overlay menus that don’t work correctly or override their screen reader settings. This can be discouraging for users who regularly deal with inaccessible websites. They may see the overlay as another obstacle rather than a tool that truly helps them. From an ethical standpoint, offering a patch that doesn’t solve deeper issues can be viewed as ignoring the experiences of people with disabilities.

    The Risks of Taking the Easy Way Out

    Accessibility overlays give website owners the idea that fixing accessibility is simple and quick. Sadly, that is almost never the case. By relying on an overlay, you risk:

    • Legal Action: Courts can—and do—rule that a website with an overlay still has accessibility problems. An overlay will not protect you if people with disabilities cannot use your site.
    • Damaged Reputation: When users have a poor experience on your site, word can spread quickly. This can harm your brand and turn potential customers away.
    • Ongoing Maintenance Issues: Overlays must be updated along with your website’s updates. If the overlay breaks or conflicts with new code, your site could become even harder to use.

    Instead of merely putting a bandage on the problems, developing or improving your website in ways that truly benefit all users would be better.

    Steps to Achieve Real Accessibility

    To create a site that everyone can use, consider a more thorough strategy. This involves reviewing the code, testing it with real users, and making changes that last. Below are some steps you can take.

    1. Start with Clean, Semantic Code

    Semantic HTML is a fancy way of saying you use the right tags to describe the right content. For example, headings (<h1>, <h2>, etc.) should be in order, and important landmarks (such as navigation and main content) should be labeled. Make sure that images include informative alt text, forms have clear instructions, and interactive elements have correct ARIA attributes if needed. When the base of your site is strong, many common accessibility problems disappear.

    2. Test with Real Users and Automated Tools

    Automated checkers can point out some problems, like missing alt text or heading errors. However, these tools cannot catch everything. The best approach is to test your website with actual users who have disabilities. Ask for their feedback and watch how they move through your site. You will quickly find issues that an overlay would never fix. This user-first approach ensures your improvements are based on real-world experiences.

    3. Collaborate with Accessibility Experts

    If you are not sure where to begin, seek help from professionals who specialize in digital accessibility. They can run a thorough audit, identify areas that need work, and guide you in making the proper fixes. This often involves reviewing your design, testing your site’s code, and recommending best practices so that all new content you create will also be accessible.

    4. Provide Ongoing Training

    Accessibility should be a team effort. Everyone who works on your website—developers, designers, content creators—should know the basics of accessible design. This means understanding how to create keyboard-friendly navigation, how to write alt text, and how to structure pages with clear headings and labels. If your team knows these skills, you are less likely to introduce new barriers when adding or editing content.

    5. Plan for Long-Term Maintenance

    Websites are never finished; they change over time. That means accessibility is an ongoing project. As you update pages, launch new features, or switch platforms, keep accessibility in mind. Continue testing, train your team, and regularly check for new issues. This helps you stay proactive rather than relying on any one tool to fix barriers as they come up.

    Additional Resources

    If you would like to learn more about doing accessibility the right way, here are some helpful links:

    1. Web Content Accessibility Guidelines (WCAG): The official guidelines published by the World Wide Web Consortium (W3C).
    2. W3C Web Accessibility Initiative: Offers guidelines, techniques, and tutorials on how to create an accessible website
    3. WebAIM: A well-known resource that offers articles, tools, and services related to web accessibility.
    4. The A11Y Project: A community-driven site with resources for building and maintaining accessible websites.

    These resources can guide you in understanding the deeper aspects of accessibility and how to address them.

    Moving Forward with True Accessibility

    Web accessibility overlays may seem like a quick and convenient solution, but they are ultimately a Band-Aid on a much larger problem. While they can address surface-level issues, they often fail to tackle the deeper, structural barriers that prevent people with disabilities from fully engaging with your website. Worse, relying on overlays can give businesses a false sense of compliance, leaving them vulnerable to legal action and alienating users who need genuine accessibility improvements.

    Real accessibility requires a proactive, thoughtful approach—one that prioritizes clean code, user testing, and ongoing education. By investing in these strategies, you can create a website that is not just compliant with legal standards but genuinely inclusive for everyone.

    If you’re ready to move past quick fixes and build a site that welcomes all users, 216digital is here to help. We offer expert accessibility audits, training, and monitoring services to ensure your website meets WCAG standards and delivers a seamless experience for every visitor. Reach out to us today to schedule an ADA compliance briefing and take the first step toward meaningful, lasting accessibility.

    Let’s build a more inclusive digital world—together.

    Greg McNeil

    December 30, 2024
    Web Accessibility Remediation
    Overlay, Overlay widgets, screen overlays, Web Accessibility, Website Accessibility
  • Why Website Accessibility Should Your New Year’s Resolution

    As each New Year begins, we all look for ways to improve. Some people aim to eat healthier or learn a new skill. Others plan to grow their business or find new ways to help their community. This year, consider making website accessibility your top goal. By doing so, you can help create a more inclusive online experience while also boosting your company’s success. In this article, we will look at why website accessibility matters, how it helps your business, and what steps you can take to get started.

    What Is Website Accessibility?

    When people talk about website accessibility, they are talking about making sure that everyone can use a website. This means people who are blind, have low vision, are deaf, have hearing loss, or have other disabilities. For example, many users rely on screen readers to read text out loud if they cannot see the screen well. Others may navigate only with a keyboard if they have trouble using a mouse.

    Making your site accessible helps all users find the information they need. It also shows that you respect and value every visitor. Most importantly, it creates an inclusive online space where everyone can participate.

    Why Focus on Website Accessibility?

    Inclusivity

    One main reason to focus on website accessibility is to make sure people with disabilities have the same chances as everyone else. It can feel frustrating when someone cannot use a website because images don’t have text descriptions or the site requires the user to click small buttons they can’t see. By updating your site to be accessible, you send a message that you care about all visitors.

    Better User Experience

    Another reason to care about website accessibility is that it improves the user experience for everyone. For example, providing clear and simple navigation helps people with vision or mobility issues. But it also allows users on mobile phones who want easy buttons and menus. By making your site clear, organized, and simple, you help all visitors find what they need faster.

    Search Engine Optimization (SEO)

    Many of the steps you take to improve website accessibility also make your site more search-engine friendly. Search engines like Google look for well-structured content, headings, and alternative text for images. These are the same features that help people who use screen readers. As a result, when you improve your site’s accessibility, you can also see a boost in your SEO. This can lead to more site visitors and potential customers.

    Avoiding Legal Risks

    In some places, it is the law that businesses must make reasonable efforts to ensure website accessibility. If a site is inaccessible, there could be legal consequences, such as lawsuits or fines. By taking the time to keep your site accessible, you protect your business from these risks.

    Future-Proofing Your Website

    Staying on top of website accessibility helps future-proof your site as technology changes. When new devices or tools come out, users with disabilities may rely on them to access the web. A site that follows best practices for accessibility will likely work well with new devices and software.

    Steps for Getting Started with Website Accessibility

    1. Conduct an Accessibility Audit

    A good place to start with website accessibility is to run an accessibility audit. This can show you where your site is working well and where you need to improve. You can use online tools like WAVE Web Accessibility Evaluation Tool or Google Lighthouse to scan your web pages. These tools will point out errors, like missing image text or poor color contrast.

    • Check for Alt Text: One of the first things these tools look for is alt text for images. This text should describe the image so that people using screen readers know what it shows.
    • Inspect Headings: Proper headings (H1, H2, H3, etc.) make it easier for users and search engines to understand your content. They also help screen readers tell listeners what section of the page they’re on.

    2. Improve Color Contrast

    Many people have trouble reading text if the colors do not have enough contrast. For instance, gray text on a white background can be hard to see, even for people without vision disabilities. Try using a tool like WebAIM’s Color Contrast Checker to make sure your text stands out from the background.

    3. Make Your Site Keyboard-Friendly

    Some people cannot use a mouse. Instead, they use the keyboard to move from button to button on a page. Make sure that all interactive parts of your site, such as links and forms, can be reached and used by pressing Tab or the arrow keys. You can test this by trying to use your site without a mouse.

    4. Use Clear Labels and Instructions

    Forms, buttons, and links should have labels that tell people what they do. For example, avoid using a button that says “Click Here.” Instead, use a phrase like “Sign Up for Our Newsletter.” This helps visitors understand what action they’re taking. It also helps users who rely on screen readers since the screen reader will say the label out loud.

    5. Provide Captions and Transcripts

    If you have videos or audio content on your site, make sure you have captions for people who are deaf or hard of hearing. You can also provide written transcripts. This way, all users can understand your content, even if they cannot hear the audio.

    6. Follow the WCAG Guidelines

    The Web Content Accessibility Guidelines (WCAG)  offer detailed advice on how to make sites more accessible. They cover things like color contrast, text size, and how to handle media. While the guidelines can be lengthy, you don’t need to tackle everything simultaneously. Pick the biggest problems first, then work on the rest over time.

    Technical Explanations in Simple Terms

    • Screen Readers: These programs read text on a screen out loud. People who cannot see well often rely on them to use the web. If your site lacks alt text or uses odd layouts, it can confuse screen readers.
    • ARIA Labels: These are extra bits of code that tell assistive technologies how to treat specific parts of a website. They are used when basic HTML tags aren’t enough to explain what something is or does.
    • Semantic HTML: This means using HTML tags the way they were meant to be used. For example, using the <header> tag for your header and <main> for your main content. Semantic HTML makes reading your site easier for browsers and assistive tools.

    Links to Additional Resources

    • W3C Web Accessibility Initiative: This is the group that creates the official guidelines on web accessibility.
    • WebAIM: They offer articles, tools, and services to improve accessibility.
    • The A11Y Project: A community-driven site with accessibility resources, tips, and tools.
    • National Center on Disability and Access to Education (NCDAE): Provides resources on creating accessible web content for education and beyond.

    Embracing Accessibility as a Competitive Advantage

    Improving website accessibility can make you stand out from your competition. People notice when a site is easy to use and welcoming. They are also likely to return if they had a good first experience. In today’s online world, building a site and hoping for the best is not enough. Making it accessible can bring new customers and keep the ones you already have happy.

    Committing to Website Accessibility for 2025

    Focusing on website accessibility sets you up for long-term success. By making your site inclusive, you show you care about all visitors, protect your business from legal risks, and improve SEO while creating a more welcoming internet for everyone.

    Start the New Year with an accessibility audit and tackle high-impact fixes like adding alt text, improving contrast, and ensuring keyboard navigation. Each step brings you closer to a more inclusive and future-proof site.

    Ready to take action? Schedule an ADA briefing with 216digital today. Let us help you build a compliant and inclusive digital presence for 2025 and beyond!

    Greg McNeil

    December 20, 2024
    The Benefits of Web Accessibility, Web Accessibility Remediation
    2025, New Year's Resolution, Web Accessibility, Website Accessibility
  • Play Your Part: Role-Based Advice for Web Accessibility

    When you first dive into web accessibility, it’s completely normal to feel a bit overwhelmed—there are so many things to consider. But making sure your website works for everyone isn’t just a one-time fix; it’s a group effort that involves every role on your team. Developers, designers, content creators, marketers, and website owners all contribute their own strengths and insights. When everyone’s efforts line up, you create a smooth, inclusive experience for all your users.

    This guide is for teams who are already working on—or are fully committed to—improving their websites. It’s packed with practical, role-specific tips to help you approach accessibility in a way that’s both strategic and effective. Whether you’re refining your code, fine-tuning your visuals, crafting inclusive content, or ensuring your brand message is accessible, you’ll find helpful, targeted advice for your particular responsibilities. Together, these steps ensure your site meets the needs of every user while staying on top of WCAG compliance. Let’s jump in and see how each role plays a part in building a more accessible web.

    Developers: Building the Accessible Foundation

    Developers form the core of any website—they’re the ones who take an idea and turn it into a working reality. When it comes to WCAG compliance, the quality of your code truly matters. By following accessibility best practices from the get-go, you help guarantee that everyone can use your site, right from the start.

    Practical Tips for Developers

    Semantic HTML and Proper Structure

    Use semantic HTML elements like <header>, <nav>, <main>, and <footer> to support screen readers and other assistive tech. Keep headings and landmarks organized, so users can navigate your site with ease.

    Keyboard Navigation

    Make sure all interactive elements—buttons, links, and form fields—work smoothly using just a keyboard. This isn’t just about meeting standards; it’s also a big help to people with motor impairments who can’t rely on a mouse.

    ARIA Attributes

    ARIA (Accessible Rich Internet Applications) attributes can add valuable context, but use them wisely. Overdoing it can confuse rather than help.

    Robust Error Handling

    Provide clear, accessible error messages and confirmations for form submissions. When users understand what went wrong and how to fix it, they’re more likely to stay engaged.

    By building accessibility directly into your code, you set a strong foundation for WCAG compliance and create a reliable platform that benefits every other role on your team.

    Graphic Designers: Creating Inclusive Visuals

    Graphic designers can help shape accessibility by making sure the website’s visual elements are both attractive and functional. You don’t have to sacrifice creativity for inclusivity—instead, design with everyone’s needs in mind.

    Practical Tips for Graphic Designers

    Color Contrast

    Ensure there’s enough contrast between text and background elements. Check your color choices against WCAG guidelines so people with low vision or color blindness can still see everything clearly.

    Scalable Designs

    Plan for responsive and scalable design. Users who rely on screen magnification should still see a layout that’s visually appealing and makes sense.

    Accessible Icons and Imagery

    Give icons and images proper alt text, and avoid using color alone to convey meaning. This helps users who depend on screen readers understand your site’s visuals.

    Consistent Design Patterns

    Reusable design elements and predictable navigation make it easier for everyone, including those with disabilities, to find their way around.

    By focusing on inclusive visuals, you ensure the site looks great and works smoothly—even for those using assistive technologies—moving you one step closer to WCAG compliance.

    Content Creators: Writing for All Audiences

    Your words matter. As a content creator, it’s your job to make sure the text on your website is clear, easy to understand, and accessible to everyone. Inclusive content goes beyond grammar and style; it also means structuring your writing to support people with different abilities.

    Practical Tips for Content Creators

    Plain Language

    Keep your language simple and direct. Steer clear of jargon or overly complex sentences so users of all backgrounds and reading levels can follow along.

    Heading Hierarchies and Lists

    Break content into logical sections with headings, bullet points, and numbered lists. Many users rely on these elements to “jump” between sections and navigate quickly.

    Descriptive Links

    Swap out vague phrases like “click here” for links that clearly describe the destination. This small change can make a huge difference in accessibility.

    Closed Captions and Transcripts

    For videos and podcasts, always provide captions and transcripts. This ensures that users who are deaf or hard of hearing don’t miss out on any information.

    By considering everyone’s needs when writing content, you help make your site more engaging, accessible, and in line with WCAG standards.

    Marketers: Promoting Accessibility as a Brand Value

    Marketers bridge the gap between the company and its audience. When you emphasize accessibility in your messaging, you’re not just showing you meet the guidelines—you’re proving you care. Highlighting your commitment to WCAG compliance can foster trust, build loyalty, and boost your brand’s reputation.

    Practical Tips for Marketers

    Inclusive Messaging

    Talk openly about your brand’s dedication to accessibility. Use language that’s positive, empathetic, and respectful, making it clear that you value inclusivity.

    Transparent Policies

    Publish your accessibility statements and share your ongoing efforts. This honesty reassures people with disabilities and shows your brand is serious about doing the right thing.

    Social Media and Email Marketing

    Ensure your emails, ads, and social posts are accessible, too. Add alt text to images, use clear language, and include descriptive hashtags so everyone can participate.

    Continuous Feedback

    Invite users to share their thoughts on your site’s accessibility. By listening and improving, you show that your commitment to WCAG compliance isn’t just talk.

    When marketers celebrate their brand’s accessibility journey, they create a positive narrative that resonates with a wide, diverse audience and strengthens brand loyalty.

    Website Owners: Setting the Vision and Investing in Ongoing Compliance

    As a website owner, you’re the one steering the ship in terms of resources, priorities, and long-term strategy. Achieving WCAG compliance isn’t something you do once and forget—it’s a continuous process. Owners need to keep accessibility front and center, provide the right tools, and foster a culture that values inclusive design.

    Practical Tips for Website Owners

    Leadership and Accountability

    Make accessibility a non-negotiable core value. By setting clear expectations and holding everyone accountable, you empower each team member to do their part.

    Budget for Accessibility

    Invest in accessibility tools, auditing services, and training. Recognize that these efforts aren’t just expenses—they add value, protect you from legal risks, and improve user experience.

    Regular Audits and Updates

    Accessibility changes over time. Stay on top of it by revisiting your site regularly and making improvements as standards and user needs evolve.

    Team Training

    Tap into resources like 216digital’s web accessibility training to give your team the skills they need. By training developers, designers, content creators, and marketers, you ensure everyone’s working together toward WCAG compliance.

    By providing clear leadership and long-term support, you set the stage for ongoing success. Accessibility becomes everyone’s priority, not just another item on a checklist.

    Collaboration and Continuous Improvement

    The journey to WCAG compliance isn’t a straight line—it’s a continuous loop of learning, adapting, and improving. When each person on your team understands their unique role and how it fits into the bigger picture, the result is a cohesive, user-friendly experience that truly works for everyone.

    This is where a comprehensive training resource like the one from 216digital comes in handy. By investing in accessibility training that’s tailored to each role, you make sure every team member feels confident and supported. Developers learn best practices for semantic code, designers refine their approach to inclusive visuals, content creators craft language everyone can understand, and marketers become champions of accessibility. As a website owner, you can rest easy knowing your entire team is dedicated to meeting and maintaining WCAG compliance.

    Remember, accessibility isn’t a final destination—it’s an ongoing journey. Working together and following these role-specific tips will help you build sites that aren’t just legally compliant, but genuinely welcoming to every visitor. This approach enhances trust, expands your audience, and reinforces your brand’s good name.

    Ready to take the next step? Schedule an ADA briefing with 216digital through the contact form below. Let’s join forces to create a web experience that’s truly inclusive for all.

    Greg McNeil

    December 19, 2024
    WCAG Compliance
    Accessibility, ADA Compliance, Graphic Designer, Marketer, Web Accessibility, web developers, Website Accessibility
  • Measuring Accessibility: How It Impacts Marketing Goals

    You’ve invested time, effort, and resources into making your website accessible—now what? Whether you’ve completed web accessibility remediation or are actively planning it, the next step is understanding how these changes impact your business goals. Accessibility improvements aren’t just about compliance; they’re about driving measurable results. From website traffic to engagement and conversion rates, every change you make has the potential to influence key marketing metrics.

    But how do you connect the dots between accessibility and performance? Measuring the impact of your efforts can provide powerful insights, helping you refine your strategy and justify the investment. Below, we’ll explore which core metrics to watch, how to set up effective measurement techniques, and how to interpret these findings so that they can shape your ongoing marketing strategy.

    Understanding the Marketing Payoff of Accessibility Improvements

    When you enhance your site to be more accessible—maybe by improving color contrast, refining navigation for keyboard users, adding descriptive alt text to images, or ensuring multimedia content includes transcripts and captions—you’re helping visitors of all abilities have a smoother, more intuitive experience. While that’s a worthy goal in itself, these improvements can also influence how people engage with your brand online.

    A More Welcoming Experience for Everyone

    Accessibility isn’t only for users with disabilities; often, making content easier to parse benefits all visitors. A cleaner interface, clearer calls-to-action, and faster loading times can reduce frustration and encourage visitors to stay longer, explore more deeply, and trust your brand’s commitment to serving them.

    Building on Existing Marketing Foundations

    If you’ve already fine-tuned SEO, user experience (UX) design, or content marketing, accessibility improvements can boost the effectiveness of these efforts. For instance, when images have descriptive alt text, it doesn’t just help screen reader users—it also can support better image search rankings. In short, accessibility can amplify the impact of the marketing strategies you’ve worked hard to build.

    Key Marketing Metrics to Monitor

    To measure how accessibility changes influence your marketing goals, focus on core metrics that tell a story about user behavior, engagement, and conversion. Before implementing changes, establish benchmarks for these metrics so you can accurately track growth over time.

    1. Website Traffic

    Your site’s overall traffic and traffic sources can signal whether accessibility is drawing in new users or encouraging return visits. After implementing accessibility improvements, compare monthly or quarterly traffic data to your benchmarks. If the number of unique visitors increases or if you see a rise in organic search traffic, it may be partly due to your site becoming easier to navigate for all users, including those who rely on assistive technologies.

    2. Bounce Rate

    A high bounce rate often indicates visitors didn’t find what they were looking for or had trouble engaging with the page. Accessibility refinements—like making interactive elements more intuitive and ensuring readable text—can encourage visitors to explore more pages and stay longer. If your bounce rate drops after accessibility updates, that’s a strong indicator you’re delivering a better initial user experience.

    3. Conversion Rates

    Whether you want visitors to fill out a form, sign up for a newsletter, or complete a purchase, conversion rates show how effectively your website turns casual visitors into engaged participants or customers. Accessibility improvements can streamline this path, removing friction that might have previously deterred some users. Look for upticks in completed forms, successful transactions, or sign-ups following the changes you’ve made.

    4. Engagement Metrics

    Time on site, pages per session, and the frequency of return visits all shine a light on how interested and comfortable users are once they arrive. Accessibility-focused features like captioned videos, properly structured headings, or easily clickable buttons can create a more enjoyable browsing experience. Over time, an increase in these engagement metrics can be traced back to the site’s enhanced usability.

    Methods to Measure and Attribute Results

    Once you know which metrics to prioritize, it’s time to implement a measurement plan that can show the direct or indirect influence of your accessibility initiatives. Below are several methods and tools that can help you gather meaningful data.

    1. Benchmarking Before and After Changes

    Before rolling out your accessibility improvements, use tools like Google Analytics to record baseline metrics. These might include average monthly traffic, typical bounce rate, conversion funnels, and standard engagement levels. After the changes have been in place for a set period—often a few weeks or months—compare the new data against your benchmarks. Any positive shifts can help you see how your accessibility efforts are contributing to better outcomes.

    2. A/B Testing Specific Elements

    If you’re still refining your approach, consider testing pages or features. For instance, try presenting one version of a landing page with enhanced accessibility features (clear labeling, streamlined forms, strong color contrast) and another version with fewer improvements. Monitor which variant achieves higher conversion rates or lower bounce rates. By isolating certain features, you can identify which specific accessibility enhancements resonate most powerfully with users.

    3. Reviewing Analytics on Assistive Technology Usage

    Some analytics platforms and specialized tools can help you understand how users with assistive technologies, like screen readers, interact with your site. While you won’t often see these visitors singled out in basic analytics reports, certain surveys or session recordings (always anonymized and with proper privacy considerations) might reveal patterns in navigation. If more visitors using keyboard-only navigation or screen readers are successfully completing key actions, that’s a compelling sign your accessibility changes are having a positive effect.

    4. Direct User Feedback and Surveys

    Numbers are crucial, but qualitative feedback can provide context. Consider reaching out to your audience through surveys or feedback forms that specifically ask about the site’s usability and clarity. If visitors comment that it’s easier to find products or read blog posts since recent updates, that personal insight can validate your quantitative data. Even an open-ended prompt like “How can we make our site more user-friendly?” may yield telling feedback. Better yet, if you have a dedicated user base that includes people who rely on assistive technologies, invite them to share their experiences. Their insights can help explain why certain metrics changed—and suggest new opportunities for improvement.

    5. Accessibility Testing Tools and Audits

    Tools like WAVE and Lighthouse can run automated checks to highlight where your site excels and where it might still be falling short on accessibility standards. These audits can’t directly tell you how conversions or bounce rates change, but they can ensure that you’re making genuine, meaningful improvements to the user experience. By regularly auditing, you maintain a level of quality that can translate into better marketing performance over time.

    Integrating Accessibility into Your Ongoing Marketing Strategy

    For those who’ve completed accessibility remediation or are deep into the planning process, it’s important to view these changes not as a one-time project, but as a continuous element of your online presence. To keep accessibility efforts aligned with your marketing goals:

    1. Make Accessibility a Standard Part of Your Workflow

    Rather than seeing accessibility as a separate task, integrate it into your content creation, campaign planning, and website updates. That way, new blog posts, landing pages, and marketing materials will be accessible from the start, ensuring long-term consistency.

    2. Train Your Team on Best Practices

    Share guidelines and tips with everyone involved in your marketing and website development. When the whole team understands the importance of descriptive link text, proper heading structure, and inclusive media formats, accessibility becomes second nature—and its marketing benefits compound over time.

    3. Keep Monitoring and Iterating

    Markets shift, user expectations evolve, and technology changes. Make it a habit to review accessibility metrics alongside other key marketing KPIs. If conversions start to plateau, examine whether new accessibility enhancements could remove a new barrier. As you refine your approach, keep using data to inform your next steps.

    The Bigger Picture: Trust, Loyalty, and Growth

    At its core, effective accessibility improvements help you create a site that’s genuinely welcoming. It’s about minimizing frustration, simplifying navigation, and making it easier for all visitors—whether they have a disability or not—to connect with your content and your brand.

    By actively measuring the impact of these changes, you show that you’re not just making improvements as a formality. You’re committed to understanding their effect and using that insight to guide your marketing strategy forward. Over time, this transparency and responsiveness can enhance your reputation, build trust, and foster loyalty, creating a multiplier effect on your growth.

    If you haven’t yet started your journey toward web accessibility, now is the time to take the first step. Schedule an ADA briefing with 216digital using the contact form below, and let us help you create a more inclusive and impactful digital presence.

    Greg McNeil

    December 18, 2024
    The Benefits of Web Accessibility
    Accessibility, digital accessibility, KPI, Marketing, Website Accessibility
  • Accessibility for All: Strategies for Every Step of Your Journey

    As 2025 begins, it brings a fresh chance to make the digital world more welcoming for everyone. Accessibility isn’t just about compliance—it’s about creating online spaces that feel inviting and easy to use for all. Whether you’re just starting out or looking to polish your existing efforts, there’s always room to grow. By focusing on small, steady improvements and putting user needs at the center, you can create something that truly works for everyone.

    Getting Started: Understanding the Basics

    Starting something new can feel overwhelming, but you’re not alone. Many organizations are just beginning their accessibility journey, and that’s okay. The first step is understanding why accessibility matters. After that, it’s all about taking simple, practical steps to meet the needs of people with disabilities.

    What is Digital Accessibility?

    Digital accessibility means making sure your website or app works for everyone, including people with disabilities. These include visual, hearing, cognitive, or mobility challenges. By focusing on accessibility, you’re not only helping people who rely on assistive technology like screen readers or voice commands—you’re making your site better for everyone.

    The WCAG Guidelines: Your Roadmap to Accessibility

    The Web Content Accessibility Guidelines (WCAG) are a great starting point. Created by the World Wide Web Consortium (W3C), these guidelines break into four easy-to-understand principles:

    • Perceivable: Make sure people can perceive your content. For example, add text descriptions for images and captions for videos.
    • Operable: Users should be able to interact with your site using different tools, like a keyboard or voice commands.
    • Understandable: Keep content clear and easy to navigate.
    • Robust: Make your site compatible with today’s tools and tomorrow’s technology.

    These principles are your guide to building an inclusive site.

    Quick Wins for Improving Accessibility

    If you’re ready to take action, start small. Here are some simple changes that can make a big difference:

    • Alt Text for Images: Add brief, clear descriptions to all images. This helps users who can’t see the images understand what’s there.
    • Video Captions: Always include captions. They’re a must for people who are deaf or hard of hearing and helpful for anyone watching videos without sound.
    • Color Contrast: Ensure your text stands out from the background. This makes it easier for everyone to read, especially those with visual impairments.
    • Keyboard Navigation: Make sure all site functions can be used with just a keyboard. This is essential for users with mobility challenges.

    These quick wins are easy to implement and can have an immediate impact.

    Refining Your Strategy: Policies and Processes

    Once you’ve mastered the basics, it’s time to think bigger. This means setting goals, creating policies, and making accessibility part of your routine.

    Establish Clear Accessibility Policies

    Write down your accessibility goals and plans. This keeps everyone on the same page. Your policy should outline what standards you’re following (like WCAG) and how you’ll measure success. A clear plan helps your team stay focused and committed.

    Training and Awareness

    Accessibility is a team effort. Train your designers, developers, and content creators on best practices. For instance, teach designers to create layouts that are easy to navigate and show writers how to craft accessible content. These small efforts add up to big improvements.

    User Testing and Feedback

    Test your site with people who use assistive technologies. They’ll help you spot issues you might miss. Even if you follow all the guidelines, real-world feedback is invaluable.

    Scaling Your Efforts: Advanced Solutions for Accessibility

    As your organization grows, your accessibility efforts can too. Here are some ideas for taking things to the next level:

    Accessibility Center of Excellence

    For larger organizations, consider creating a team dedicated to accessibility. This group can handle audits, provide training, and ensure best practices are followed. Making accessibility part of your culture keeps it at the forefront.

    Automation and Tools

    Manually checking every page for accessibility issues can be tough. Tools like WAVE and Google Lighthouse can help. They quickly identify problems and suggest fixes. But remember, these tools work best alongside manual reviews and user feedback.

    Leading Innovations and Setting Industry Standards

    Once you’ve mastered the basics, consider pushing boundaries. Could voice navigation help your users? Are there new technologies you can try? Sharing what you learn and advocating for accessibility can inspire others in your industry.

    Moving Forward: Accessibility as an Ongoing Process

    Accessibility isn’t a one-time task. As technology changes, so do the needs of your users. Regular updates and reviews keep your site inclusive. Services like Accessibility Radar (a11y.Radar) can help by providing ongoing monitoring and insights to maintain compliance. Stay informed about changes to the Americans with Disabilities Act (ADA) and WCAG guidelines. By staying proactive, you’ll ensure your site works for everyone.

    Final Thoughts

    Making your digital space accessible isn’t just the right thing to do—it’s smart. Start with small changes and build from there. Think of accessibility as a journey, not a destination. Every step forward makes the internet a better place for everyone.

    Take action now, plan for the future, and keep innovating. The work you do today will make a lasting difference. Let’s build a more inclusive web together. Schedule an ADA briefing with 216digital to start your journey towards digital accessibility. Use the contact form below to get started.

    Greg McNeil

    December 17, 2024
    Testing & Remediation
    Accessibility, Accessibility Remediation, ADA Compliance, WCAG, Website Accessibility
  • How to Test a Website for Accessibility

    Making sure your website works for everyone, including people with disabilities, isn’t just the right thing to do—it’s essential. Accessibility testing helps you find and fix issues that could make your site tough to use for people with visual, hearing, cognitive, or mobility impairments. Whether you’re a web developer, IT pro, or content creator, knowing how to test for accessibility can save you headaches—and money—later.

    In this guide, we’ll cover some simple, effective ways to check your site’s accessibility. Don’t worry; you don’t need to be an expert to get started. Let’s dive in!

    Why Website Accessibility Testing Matters

    Accessibility testing ensures your website is welcoming to everyone, regardless of their abilities. It also helps you stay in line with important standards like the Web Content Accessibility Guidelines (WCAG) and legal requirements like the Americans with Disabilities Act (ADA).

    But it’s not just about compliance—it’s about creating a better experience for all your users. For example:

    • Clear, organized content helps screen readers and makes reading easier for everyone.
    • Good color contrast improves visibility, whether you’re in bright sunlight or a dim room.
    • Keyboard-friendly navigation benefits people who can’t use a mouse and even power users who prefer shortcuts.

    Accessibility doesn’t just check a box—it enhances your site for everyone.

    Quick Accessibility Testing Methods

    You don’t need a deep dive into the world of accessibility to start testing your website. There are three main ways to test:

    1. Automated Testing
    2. Manual Testing
    3. Assistive Technology Testing

    Each method offers unique insights. Using them together? That’s your golden ticket to a more accessible site.

    Automated Accessibility Testing

    Automated tools are perfect for a quick scan. They flag common issues like missing alt text, messy headings, or poor color contrast. Think of them as a helpful starting point, not the end-all solution.

    Here are a few tools to get you started:

    • WAVE (Web Accessibility Evaluation Tool): This browser extension highlights issues like missing alt text and improper ARIA attributes. Bonus: It’s free and super easy to use.
    • Google Lighthouse: Built right into Chrome’s DevTools, it gives your site an accessibility score and helpful feedback.
    • WebAIM’s Contrast Checker: This tool ensures your text and background colors meet WCAG’s contrast requirements.

    Pro Tip: Automated tools are great, but they’re not perfect. They might miss subtler issues or flag things that aren’t actually problems. Treat them as step one, not the whole process.

    Manual Accessibility Testing

    Sometimes, you need a human touch. Manual testing simulates real-world user experiences to catch what tools can’t.

    Try These Tests:

    • Keyboard Navigation Test:
      • Use the Tab key to move around your site. Can you access every link, button, and form?
      • Is there a visible focus indicator (like a highlight) on selected elements?
      • Does the navigation flow make sense?
      • If you can’t complete tasks like filling out a form or navigating menus, there’s work to do.
    • Color Contrast Test:
      • Use WebAIM’s Contrast Checker to make sure your text is easy to read against its background.
      • Aim for a 4.5:1 contrast ratio for normal text and 3:1 for large text (18px or larger).
    • Alt Text for Images:
      • Check your images. Does the alt text describe their content or purpose?
      • Decorative images? They should have empty alt text (e.g., alt=””).
    • Forms and Error Messages:
      • Are form labels clear?
      • Do error messages explain what went wrong and how to fix it?

    For further details on manual testing, please read our article “The Human Touch: Manual Testing for Web Accessibility.”

    Testing with Assistive Technologies

    If you want the real deal, test your site with the tools your users rely on. Screen readers like NVDA (NonVisual Desktop Access) offer invaluable insights into how accessible your site really is.

    What to Check:

    • Is the content reading in a logical order?
    • Are links clear and descriptive?
    • Does alt text accurately describe images?

    Testing with assistive tech gives you a firsthand look at your site’s usability.

    Common Accessibility Issues to Watch For

    As you test, keep an eye out for these usual suspects:

    • Missing or unhelpful alt text.
    • Low color contrast.
    • Skipped heading levels (like jumping from H2 to H4).
    • Keyboard traps where navigation gets stuck.
    • Forms without labels or clear error messages.
    • No visible focus indicators for buttons or links.

    The Limitations of Quick Tests

    Quick tests are awesome for a first pass, but they won’t catch everything. For example:

    • They might miss problems with interactive elements or dynamic content.
    • They don’t always account for users with cognitive disabilities.

    For a deeper dive, consider a professional audit. Experts can evaluate your site with advanced tools, manual reviews, and assistive tech to ensure you’re fully WCAG-compliant.

    Why Overlays Aren’t the Solution

    You might’ve seen tools promising quick fixes with overlays or widgets. Sounds tempting, right? But these “solutions” often create more problems than they solve.

    Here’s Why Overlays Fall Short:

    • They don’t address underlying code issues.
    • They can clash with screen readers and other assistive technologies.
    • They frustrate users instead of helping them.

    Real accessibility starts with your site’s design and development, not a temporary patch.

    Wrapping It Up: A Holistic Approach to Accessibility

    Testing your website for accessibility doesn’t have to be overwhelming. By starting with automated tools like WAVE or Google Lighthouse and layering in manual checks for keyboard navigation, color contrast, and assistive technology testing, you can create a more inclusive experience for all users.

    But remember, quick tests are just the beginning. Regular testing and professional audits ensure your website meets accessibility standards and provides the best possible user experience.

    If you’re ready to take your accessibility efforts to the next level, 216digital can help. Our team specializes in comprehensive accessibility solutions that go beyond surface fixes. Schedule an ADA briefing with us today by using the contact form below. Let’s work together to make your website accessible to everyone.

    Greg McNeil

    December 16, 2024
    How-to Guides, Testing & Remediation
    Accessibility, Accessibility Remediation, Accessibility testing, Web Accessibility Remediation, Website Accessibility
  • How to Prepare for EAA Compliance

    As a business owner or website operator, you’re probably familiar with the pressure to keep up with ever-changing digital regulations and standards. It might feel like you’ve just gotten comfortable with one set of rules, and suddenly, a new one appears on the horizon. That’s exactly the situation many are experiencing right now with the European Accessibility Act (EAA). If you’re serving customers in the European Union (EU), or simply want to reach a global audience without obstacles, it’s crucial to understand how this new set of guidelines could affect your online presence—and what you can do to stay on the right side of the law.

    Let’s face it: even if you’ve never thought much about web accessibility before, it’s becoming a must-have. Ensuring everyone, regardless of ability, can navigate your site or use your services isn’t just the “right thing” to do anymore. With the EAA coming into effect, it’s legally required for businesses that sell to or interact with European customers. And with so many potential buyers across borders, ignoring accessibility standards could mean turning people away—not just ethically, but commercially as well.

    Understanding the European Accessibility Act (EAA)

    At its core, the EAA is about ensuring people with disabilities have equal access to the same products and services as everyone else. Think of it as removing virtual “closed doors” and “too-high steps” on the internet. Instead of forcing customers with disabilities to struggle through poorly structured content, complicated checkout processes, or inaccessible multimedia, the EAA sets a baseline standard. By meeting these standards, you’re not just checking a legal box—you’re making your site friendlier to a much wider audience.

    Key Goals of the EAA

    • Consistent Accessibility Standards Across the EU: Rather than a patchwork of rules differing by country, the EAA aims for a unified, simpler standard that businesses can follow everywhere in Europe.
    • Enhancing Quality of Life: Every barrier you remove can help someone shop independently, learn without assistance, or find critical information on their own.
    • Removing Single Market Barriers: With a common standard, businesses can more easily enter multiple EU markets without recalibrating their approach for each country.

    Important Dates:

    • June 28, 2025: By this date, your digital platforms should comply with EAA requirements.
    • From 2025 Onward: Enforcement rolls out, meaning audits, penalties, and other legal consequences can follow if you haven’t prepared.

    Consequences of Ignoring Compliance

    If you’ve ever delayed a task until it became a crisis, you know how costly last-minute fixes can be. Non-compliance with the EAA can result in fines and other legal hassles. Beyond that, it can damage your reputation. Imagine a customer who can’t navigate your site because it’s not accessible. Not only might you lose that sale, but you could also create a negative impression that spreads through social media, reviews, or word-of-mouth. With global competition just a click away, failing to meet accessibility standards means risking trust, loyalty, and revenue.

    Building Your EAA Compliance Strategy

    If all this sounds daunting, don’t worry. Creating an EAA compliance strategy is like tackling any large project: break it down into steps, and take them one at a time. Even if you have minimal experience with web accessibility, you can follow a structured approach to ensure you’re ready by the deadlines.

    In-House or Outsource?

    First, decide if you want to handle these updates internally or bring in the pros. If you have a dedicated team comfortable with coding, design, and compliance issues, doing it yourself might help you build internal know-how. But remember, this requires time and training, and any mistakes can lead to rework.

    On the other hand, outsourcing to specialized agencies or consultants can jump-start your compliance efforts, reducing the risk of errors. Although it may cost more upfront, you’ll likely benefit from their expertise and time savings. Companies like 216digital can guide you, ensuring you don’t miss important details.

    Understanding Your Website’s Complexity

    Before making changes, you need a roadmap. Start with an accessibility audit. Free and paid tools can scan your site for issues like missing alt text for images, poor color contrasts, or navigation elements that are impossible to use without a mouse.

    Don’t forget manual checks—automated tools are great, but they can’t understand context the way a human can. Ask testers or colleagues to navigate your site using only a keyboard or a screen reader. Identify the places where they struggle, and note which areas must be fixed first. High-risk areas often include navigation menus, forms, and interactive content like product configurators or dropdown filters.

    SImplementing the Necessary Fixes

    Armed with a list of issues, it’s time to roll up your sleeves. Start with the basics:

    • Content Structure: Make sure your pages use headings logically. Include descriptive alt text so people using screen readers understand what an image shows.
    • Navigation: Include skip navigation links to help users jump past repetitive menus. Ensure that every link and button can be accessed with a keyboard alone.
    • Color and Text: Check color contrast to make sure text is easy to read. Choose font sizes and spacing that are large and clear enough for all users.
    • Multimedia: If you have videos, include captions. If you have audio clips, ensure they don’t autoplay, or at least provide controls to pause or stop them.
    • Forms and Inputs: Label every form field, and provide error messages that guide users back to the correct inputs.

    Manage Third-Party Integrations

    Your site might rely on third-party plugins, payment gateways, or widgets. Even if your own code is perfect, these tools can introduce new accessibility barriers. Check that any plugins or platforms you use also meet EAA standards. If not, request updates from vendors or find accessible alternatives. In some cases, offer a fallback option—like a basic HTML form—if a fancy widget isn’t accessible.

    Ongoing Monitoring (Because Websites Evolve)

    A website isn’t “done” the day you launch it. You’ll likely add new products, blog posts, or interactive elements over time. Any of these updates can unintentionally break accessibility. That’s why it’s crucial to make accessibility checks a routine part of your maintenance. Tools like a11y.Radar by 216digital can help you run regular scans to catch issues before they spiral out of control.

    Regular audits—perhaps quarterly—will ensure you stay in line with evolving standards, minimize the risk of complaints, and keep your audience happy. Keeping a finger on the pulse of your site’s accessibility means you can catch small issues before they turn into big headaches.

    Don’t Forget Mobile Apps and Other Digital Touchpoints

    The EAA isn’t just about traditional websites. If you have a mobile app or other digital services, they also need to be accessible. For apps, test them with built-in accessibility features. Ensure that fonts can be resized, screens read naturally with voiceover technologies, and that no essential functionality relies on a tricky gesture without an accessible alternative.

    Invest in Training and Resources for the Long Haul

    Accessibility isn’t a one-time project; it’s a mindset. Consider training your team so that everyone—from your content writers to your developers—understands the principles of accessible design. Allocate a budget for ongoing audits and fixes. If you maintain a relationship with an accessibility partner like 216digital, they can keep you informed about changes in standards and best practices.

    Why EAA Compliance is Good for Your Bottom Line

    At first, meeting EAA standards might feel like yet another box to check off. But embracing accessibility can actually help your business thrive. By removing barriers, you reach a bigger audience—think of the millions of potential customers who might otherwise struggle to use your site. And when your site is easier for everyone to navigate, all customers have a better experience, which can boost loyalty, trust, and conversions.

    Accessibility improvements often align with good user experience (UX) design principles. Cleaner layouts, logical navigation, and properly structured content don’t just help users with disabilities—they help everyone find what they need more quickly and enjoy their time on your site.

    Get Started Now, Not Later

    The EAA deadline may feel distant, but time flies, especially when you have a million other things on your plate. Start early so you have time to explore your options, fix issues thoroughly, and verify that your solutions work. Make accessibility part of your workflow, and you’ll find it’s much easier to stay compliant rather than scrambling at the last minute.

    Ready to Take the Next Step?

    Ensuring accessibility and complying with the EAA is a journey, but you don’t have to travel it alone. Whether you handle it in-house or partner with experts, starting now will put you ahead of the curve. If you’re unsure where to begin, consider reaching out to specialists. Contact 216digital today to learn more about how our web accessibility services can guide you toward a site that meets EAA standards and truly welcomes everyone.

    Take action now—schedule an ADA briefing with 216digital using the contact form at the bottom of this page. Let’s work together to make your digital platforms accessible, inclusive, and ready for the future.

    Greg McNeil

    December 13, 2024
    Legal Compliance
    Accessibility, Accessibility Remediation, EAA, European Accessibility Act, Website Accessibility
  • Why Accessibility Is Key to UX Success

    Here’s a secret: websites that are easier to use for people with disabilities are easier to use for everyone. Applying simple HTML5 core concepts like semantic markup and landmark regions will naturally make your website easier to navigate with a keyboard and have a more logical structure. This is great for onsite SEO, user experience (UX) – and web accessibility, with no additional effort required.

    How Web Accessibility Enhances UX

    At its core, web accessibility is about removing barriers that might prevent people from using your site. When a website is accessible, it’s usable by everyone—regardless of their abilities, devices, or environments.

    Here’s how accessibility directly impacts UX:

    Improved Usability for All

    Accessible design benefits people with disabilities and creates a better experience for everyone. Features like straightforward navigation, readable fonts, and intuitive layouts make your site easier to use, regardless of age, device, or tech-savviness.

    Inclusive Design for Diverse Audiences

    Accessibility ensures your site is usable for people with visual, auditory, cognitive, or motor disabilities. For example:

    • Screen reader support helps blind or low-vision users navigate content.
    • Keyboard-friendly navigation aids people with motor impairments.
    • Clear text and structure assist individuals with cognitive challenges.

    Enhanced Mobile Experience

    Basic accessibility principles—like scalable typography, responsive layouts, and touch-friendly designs—naturally improve mobile usability. Mobile users account for significant web traffic.

    The Benefits of Accessible Design

    Investing in web accessibility isn’t just the right thing to do—it’s also good business. Here are some key benefits:

    Reaching a Wider Audience

    Approximately 15% of the global population lives with some form of disability. By ensuring your site is accessible, you’re inviting millions of potential customers to engage with your content and services.

    Boosting SEO

    Accessible websites often perform better in search engine rankings. Practices like adding alt text for images, using descriptive headings, and providing transcripts for videos improve your SEO by making your content easier for search engines to index.

    Building a Positive Brand Image

    A commitment to accessibility shows your audience that you care about inclusivity. This fosters trust, strengthens your reputation, and makes your brand socially responsible.

    Legal Compliance and Risk Reduction

    Accessible websites help you comply with regulations like the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), reducing the risk of lawsuits or fines.

    Overcoming Challenges in Accessibility

    Despite its benefits, implementing accessibility can come with challenges:

    Misconceptions About Accessibility

    Some believe accessibility only benefits a small audience or that it’s too costly or complex to implement. In reality, accessibility improves UX for all users and can be cost-effective when integrated early.

    Technical Hurdles

    Developers might need help understanding WCAG guidelines or implementing complex ARIA roles. Clear documentation and ongoing education can address this.

    Resistance to Change

    Most teams have enough on their plates and do not want to add any additional steps to their existing workflows. However, building a general awareness of accessibility concepts will naturally improve your site’s inclusivity without any extra work.

    Strategies for Integrating Accessibility Into UX Design

    To create a truly inclusive experience, accessibility needs to be a priority from the start. Here’s how to integrate it into your design process:

    Start Early in the Design Process

    Accessibility is most uncomplicated to implement when it’s considered from the beginning. Start with semantic HTML, readable fonts, and a logical content structure.

    Focus on User Testing

    Test your site with real users, including those with disabilities. Tools like screen readers and keyboard navigation can simulate some experiences, but real feedback is invaluable.

    Use Accessibility Tools

    Incorporate tools like:

    • Lighthouse: Google’s tool for auditing accessibility, performance, and SEO.
    • WAVE: An accessibility evaluation tool that highlights issues directly on your site.

    Educate Your Team

    Train designers, developers, and content creators to understand accessibility principles and WCAG guidelines. Make accessibility a team-wide responsibility.

    Iterate and Improve

    Accessibility isn’t a one-and-done task. Regularly review your site for compliance, usability, and opportunities for improvement.

    Practical Tips for Accessible UX

    Here are some specific ways to improve accessibility while enhancing UX:

    Prioritize Clear Navigation

    Ensure menus are intuitive and consistent across devices. Use breadcrumbs, logical page hierarchy, and descriptive labels to guide users.

    Provide Text Alternatives

    Add alt text to images, video captions, and audio content transcripts. This makes your media accessible to screen readers and enhances SEO.

    Design for Keyboard Navigation

    Ensure all interactive elements—buttons, links, forms—are reachable and operable using just a keyboard.

    button:focus {  
      outline: 3px solid #005fcc;  
    }  

    Ensure Sufficient Color Contrast

    Low contrast can make text unreadable for users with low vision. Use tools like the Contrast Checker to verify WCAG-compliant contrast ratios.

    Use ARIA Sparingly

    Accessible Rich Internet Applications (ARIA) roles can enhance accessibility but shouldn’t replace semantic HTML. Use ARIA roles to clarify interactive components, like modals or accordions.

    Accessibility’s Role in a Better Web

    When accessibility and UX align, everyone wins. Your site becomes more straightforward to use, more engaging, and more inclusive. For users with disabilities, accessible design opens doors to equal participation in the digital world. For businesses, it means more satisfied customers, better performance metrics, and a stronger reputation.

    As the web continues to evolve, let’s commit to creating digital spaces that are open and enjoyable for all. Accessibility isn’t a barrier—it’s the foundation of great UX.

    If you would like to evaluate your site’s user experience for everyone, including users with disabilities, reach out to 216digital using the contact form below.

    Greg McNeil

    December 12, 2024
    How-to Guides, The Benefits of Web Accessibility
    Accessibility, Accessible Design, User Experience, UX, Web Accessible Design, Website Accessibility
  • How to Make Data Tables Accessible

    Data tables are a powerful way to present structured information, but without proper attention to accessibility, they can exclude users with disabilities. Whether you’re a developer, content creator, or website owner, learning how to make your tables user-friendly for everyone is an essential skill.

    Accessibility standards like WCAG (Web Content Accessibility Guidelines) provide the foundation for creating inclusive data tables. By following best practices such as structuring your tables properly, adding meaningful headers, and ensuring compatibility with assistive technologies, you can enhance usability while meeting legal and ethical standards.

    Understanding the Basics of Accessible Tables

    Before diving into the specifics, it’s important to understand what makes a table accessible. Accessible tables are designed to be navigable and understandable by all users, including those who rely on screen readers or keyboard navigation. This means paying attention to the structure, design, and additional information like captions and summaries.

    The foundation of an accessible table lies in its structure. HTML provides semantic elements like <table>, <thead>, <tbody>, and <th> to organize your data logically. Using these elements correctly ensures that assistive technologies can interpret the table properly. For example, headers defined with <th> tags allow screen readers to associate data cells with their corresponding column or row, creating a more intuitive experience for users.

    Adding Headers, Captions, and Summaries

    Headers are one of the most critical components of an accessible table. They guide users in understanding what each data point represents. To define headers, use the <th> element, and consider including the scope attribute to indicate whether the header applies to a column, row, or group of columns and rows. For example, <th scope="col"> signals that the header applies to an entire column, while <th scope="row"> applies to a row.

    Captions and summaries provide additional context for your table. A caption, placed within the <caption> tag, serves as a brief title or description of the table’s purpose. Summaries, while not an HTML element, can be included to provide a detailed explanation of the table’s content, especially if it’s complex. This can be added through the <summary> attribute or as part of surrounding content. These elements are particularly valuable for screen reader users, offering them a quick overview of what to expect.

    Ensuring Compatibility with Screen Readers

    Screen readers rely on well-structured and semantically correct HTML to interpret tables. To optimize compatibility, avoid using tables for layout purposes. While this practice was common in the past, it confuses screen readers by mixing presentational and data tables. Instead, use CSS for layout and reserve tables strictly for data.

    Another crucial consideration is avoiding merged cells unless absolutely necessary. While colspan and rowspan attributes can be used to merge cells, they can make navigation more challenging for screen reader users. If your table requires merged cells, ensure that the relationships between headers and data are clearly defined with attributes like headers and id.

    Making Tables Keyboard-Friendly

    Keyboard accessibility is vital for users who cannot use a mouse. Accessible tables should allow users to navigate logically through rows and columns using only their keyboard. Test your table to ensure that tabbing through the data follows a predictable order.

    One way to achieve this is by maintaining a logical document flow. Keep your table simple and organized to prevent users from getting lost. If the table is part of a larger webpage, include clear instructions and use skip links to help users bypass unrelated content.

    Simplifying Complex Tables

    Complex tables with nested headers or multi-level data can be difficult to navigate, even for experienced users. Simplifying these tables can go a long way toward improving accessibility. Consider breaking down large, complicated tables into smaller, more manageable ones. You can also use additional tools like expandable rows or columns to provide details without overwhelming the user.

    For situations where simplifying isn’t feasible, invest extra effort in defining relationships between headers and data. Use the headers and id attributes to explicitly associate each cell with its relevant headers. This ensures that screen readers can convey the relationships accurately, even in intricate tables.

    Improving Readability with Responsive Design and Contrast

    Accessibility isn’t just about assistive technologies—it’s also about making content visually readable for users with low vision or cognitive challenges. Responsive design is essential for ensuring that your tables are accessible across devices. Use CSS to make your tables adapt to different screen sizes without losing clarity or functionality.

    High contrast is another key factor. Choose colors that provide sufficient contrast between text and background. WCAG recommends a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools like WebAIM’s Contrast Checker can help you verify compliance.

    Testing Your Tables for Accessibility

    No matter how carefully you design your tables, testing is essential to identify and address potential issues. Start by using automated tools like the WAVE Web Accessibility Evaluation Tool to check for common errors. While these tools are helpful, they can’t catch everything, so manual testing is equally important.

    Test your table using a screen reader like NVDA or JAWS to experience it as a user with visual impairments would. Pay attention to how headers, captions, and data are announced. Does the screen reader navigate the table logically? Are all elements correctly identified and described?

    Keyboard testing is another critical step. Navigate through the table using only your keyboard to ensure that all interactive elements are accessible and functional.

    Why Accessible Tables Matter

    Accessible tables aren’t just about meeting legal requirements—they’re about creating a better user experience for everyone. By making your data tables accessible, you’re opening your content to a wider audience, including individuals with disabilities who rely on assistive technologies.

    Moreover, accessibility enhances usability for all users, not just those with disabilities. Features like clear headers, logical navigation, and responsive design make tables easier to use for everyone, whether they’re on a desktop computer or a smartphone.

    Conclusion

    Creating accessible data tables might require extra effort, but the benefits are well worth it. By following best practices like using proper structure, adding descriptive headers and captions, and ensuring compatibility with assistive technologies, you can make your tables both compliant and user-friendly.

    Remember, accessibility is an ongoing process. Stay informed about updates to guidelines like WCAG and continuously test your content to ensure it meets the highest standards. By prioritizing accessibility, you’re not just improving your website—you’re making the web a more inclusive space for all.

    Ready to take the first step? Partner with the experts at 216digital, who understand accessibility inside and out. Together, we can create a web that works for everyone—and protect your business in the process. Schedule your complimentary ADA briefing today to start your journey toward an accessible and compliant future.

    Greg McNeil

    December 11, 2024
    How-to Guides
    Accessibility, Data tables, How-to, web developers, web development, Website Accessibility
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