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  • Why Web Accessible Fonts Matter for Your Website

    Why Web Accessible Fonts Matter for Your Website

    Design, page layout, and navigation all play a big role in making a website accessible. But the smaller details—like font—are just as important. Designing accessible content isn’t just about picking an easy-to-read font. Even with accessible fonts, people with low vision, cognitive, language, and learning disabilities might still have trouble reading due to factors like font spacing, size, and contrast —to name a few.

    Let’s go over what makes a font accessible and how you can choose the right one for your website.

    WCAG and Accessible Fonts

    Websites are considered ADA-compliant when they follow the Web Content Accessibility Guidelines (WCAG). These guidelines make web content more accessible for people with disabilities. Fonts play a big role in this—they need to be clear, readable, and usable by everyone, including those with visual impairments or cognitive disabilities.

    WCAG includes many sections that focus on content visibility and design, helping website owners and designers pick fonts that are accessible. Here are the key WCAG sections that relate to fonts:

    • Presenting Web Content in Different Ways: Fonts should be easy to read when resized or presented with different styles or spacing.
    • Making Web Content Easy to See or Hear: Consider a font’s family, size, spacing, and color to make sure the content is easy to see.

    We’ll dive deeper into these principles and explain how they relate to specific font styles and families.

    The Importance of Using Accessible Fonts

    Using accessible fonts on your website is really important for people with disabilities, making sure they can easily read your content. But it’s not just for them—everyone benefits from easy-to-read fonts. Many people skim through text rather than reading every word, especially if they’re distracted, stressed, or juggling multiple tasks. That’s why a clear, easy-to-read font can be a big help.

    Plus, accessible fonts can actually boost your site’s search engine ranking. How readable your text is plays a big role in how search engines like Google rank your website. Sites that are easy to read often get a higher ranking.

    For more details on how accessibility and SEO go hand in hand, check out our guide on SEO and web accessibility.

    So, What Makes a Font Accessible?

    Choosing the right font isn’t one-size-fits-all, but some key things like size and color really do matter. Here are a few WCAG guidelines to help you pick fonts that meet ADA requirements.

    Spacing

    Spacing is a big deal when it comes to making sure your website is accessible. Good spacing helps keep your letters, words, and lines clear and easy to read without overlapping.

    According to WCAG’s Success Criterion 1.4.12, you should also think about how text can be adjusted. Some people with disabilities or those using assistive technology might need to change text size or spacing to make reading easier. For instance, individuals with dyslexia might find that increased spacing between letters and lines helps them read better. It’s important that when users adjust text in their browsers, the words don’t disappear or overlap.

    Use Sufficient Text Spacing

    To make text readable, here’s what you should keep in mind for spacing:

    • Line Height: Make it at least 1.5 times the font size.
    • Paragraph Spacing: Set it to at least 2 times the font size.
    • Letter Spacing: Add at least 0.12 times the font size.
    • Word Spacing: Ensure it’s at least 0.16 times the font size.

    To figure out the best spacing for your font, use the Google Fonts Type Tester. It’s a handy tool that helps you see how different fonts look with various spacings so you can pick what works best for your project.

    Color Contrast

    You might think that black text on a white background is easy to read, but it’s not always that simple. Just like text with too little contrast can blend into the background, text with too much contrast can strain your eyes and cause visual fatigue.

    For instance, compare these two color combos:

    • Light gray text on a white background (low contrast, hard to read).
    • Black text on a white background (high contrast, easy to read).

    Whenever possible, go for the second option to make your text easier to read.

    WCAG offers tips on making your text readable for everyone, including those with vision impairments. They recommend using a contrast ratio of at least 4.5:1 for regular text and 3:1 for larger text.  If you want to meet WCAG 2.1 Level AAA, which is the highest level of accessibility, you’ll need a contrast ratio of 7:1 between your text and background.

    And remember, don’t rely on color alone to convey important information—always use other ways to ensure your content is accessible to everyone.

    Size

    WCAG does not have a specific minimum font size, but they do suggest that your text should be resizable up to 200% without losing content or functionality. This means your text should still be readable, and your layout should still work when someone zooms in. For instance, if your website text is 16px, users should be able to resize it to 32px without breaking the page layout.

    This is especially important for people with visual impairments who may need to enlarge text to read it comfortably.

    Text with Graphics

    Some web designers use text within images instead of regular text blocks, but this can be a problem for accessibility. Regular text can be easily adjusted in size, spacing, and color to keep it readable. On the other hand, text in images doesn’t adapt well. It can get pixelated and hard to read when you zoom in, which is a big issue for people with visual disabilities.

    According to WCAG 1.4.5, you should be using text instead of images of text whenever possible. For example, instead of putting text on a banner image, create a text element directly on your website. This way, screen readers can read the text, and users can adjust its size as needed.

    How to Choose an Accessible Font Family

    If you want to make your text easier to read, here are some tips to help with accessibility:

    • Pick Simple and Clear Fonts: Use fonts that are easy to read and familiar. Steer clear of fancy scripts or handwriting styles.
    • Avoid Confusing Characters: Choose fonts where letters and numbers are distinct. You don’t want “O” and “0” or “l” and “I” to look too similar.
    • Limit Font Variations: Stick to one, two, or at most three different fonts. Too many variations can be overwhelming.
    • Consider Spacing: Make sure there’s plenty of space around your text. Avoid making text too close together or overlapping.
    • Check Color Contrast: Use tools like the WCAG Contrast Checker to verify that your text color stands out well against the background. Good contrast helps make reading easier.
    • Avoid Tiny Text and Crowded Blocks: Don’t use very small font sizes or cram too much text into one space. It can be hard to read if the text is too small or packed too closely.

    Examples of Accessible Fonts

    Choosing the right font for your website and other digital projects can make a big difference. While there are many unique fonts out there, the most familiar ones are popular for good reasons. They are often the easiest to read and recognize.

    Here are a few fonts known for their accessibility:

    • Arial: This font is easy to read because it has wide letter spacing, clear distinctions between similar letters, and a high x-height (the height of lowercase letters). Arial works well with assistive technologies and screen magnifiers.
    • Verdana: Like Arial, Verdana is designed for readability. It has a large x-height, bold outlines, and wide spacing between characters, making it clear and accessible for both people and assistive tech.
    • Helvetica: Known for its bold outlines and generous character spacing, Helvetica is another great choice for accessibility. Its design helps people with visual impairments read more easily and is compatible with various assistive technologies.
    • Times New Roman: This classic font is widely used because of its simple and clear design. It’s easy to read and understand, making it a reliable choice for many types of content.
    • Tahoma: Tahoma is similar to Times New Roman but with a modern twist. Its clean design and good character spacing make it quick and easy to read.

    Remember, there’s no one-size-fits-all answer when it comes to the most accessible font. It’s important to consider the specific needs of your audience when choosing a font.

    Key Takeaways

    Whether you’re designing infographics, videos, slideshows, or blog posts, choosing an accessible font is a simple yet powerful way to make your content more accessible. By following WCAG guidelines and selecting fonts that prioritize readability and legibility, you can create a more inclusive and user-friendly experience for all visitors. Remember, accessibility benefits everyone, and taking these steps can make a significant difference.

    So, next time you’re designing a website or creating digital content, keep these tips in mind. Your audience will thank you, and you’ll be contributing to a more accessible and inclusive web.

    Happy designing!

    Greg McNeil

    August 1, 2024
    How-to Guides
    Accessible Design, accessible fonts, Fonts, Web Accessibility, Web Accessible Design, Website Accessibility
  • Screen Readers 101: Making Your Site Accessible

    Screen Readers 101: Making Your Site Accessible

    In today’s digital age, making your website accessible to everyone is more important than ever. One critical aspect of digital accessibility is ensuring that your site is compatible with screen readers. But what exactly are screen readers, and why is it so important to make sure your website works well with them? In this blog post, we’ll dive into what screen readers are, who uses them, how they browse the Internet, and how you can test your website to ensure it’s screen reader-friendly.

    What are Screen Readers and Who Uses Them?

    Let’s start with the basics. A screen reader is a piece of software that reads aloud the text displayed on a computer or mobile device screen. It’s a vital tool for people who are blind or have severe visual impairments. However, screen readers are also used by individuals with other disabilities, such as those with learning disabilities or certain cognitive impairments, who may find it easier to listen to content rather than read it.

    So, who exactly uses screen readers? The answer is billions of people around the world. In the United States alone, there are an estimated 12 million people over 40 with a visual disability. For these individuals, screen readers are essential for accessing the Internet, working, and communicating. Without screen readers, many websites would be entirely inaccessible to them.

    How Do Screen Reader Users Browse the Internet?

    Browsing the Internet with a screen reader is a completely different experience than browsing with sight. For starters, screen reader users don’t navigate web pages visually—they rely on audio cues and keyboard commands to get around.

    Here’s a simplified version of how it works:

    1. Screen Reader Starts Reading: When a screen reader user opens a webpage, the screen reader begins reading the content from top to bottom. It reads out the text, describes images (if alt text is provided), and announces the presence of links, buttons, and other interactive elements.
    2. Keyboard Navigation: Instead of using a mouse, screen reader users navigate through the website using keyboard commands. They might use the Tab key to move between links, headings, and form fields, or shortcuts to jump to specific sections of the page, such as the main content or a list of links.
    3. Listening for Context: Screen reader users often listen to the content at a much faster speed than normal. They also rely heavily on headings, landmarks, and other structural elements to understand the layout and flow of the page. For example, a user might jump from heading to heading to quickly scan the page and find the information they need.
    4. Interacting with Elements: When a user encounters a form field, button, or link, the screen reader announces what it is and sometimes gives instructions on how to interact with it. For example, if there’s a “Submit” button, the screen reader might say, “Button: Submit. Press Enter to activate.”

    For screen reader users, a well-structured, accessible website is key to having a smooth and efficient browsing experience. But if a website is not properly optimized for screen readers, it can become frustrating, confusing, or even impossible to use.

    Why is Screen Reader Testing Important?

    Now that you have a basic understanding of what screen readers are and how they’re used, let’s talk about why testing your website for screen reader compatibility is so important.

    Ensuring Digital Accessibility

    First and foremost, screen reader testing is crucial for ensuring digital accessibility. As a website owner, developer, or content creator, it’s your responsibility to make sure that your website is accessible to everyone, including people with disabilities. Screen reader testing helps you identify and fix issues that could prevent people who rely on these tools from accessing your content.

    Complying with Legal Requirements

    In the United States, websites are required by law to be accessible to people with disabilities. The Americans with Disabilities Act (ADA) Title II and Section 508 of the Rehabilitation Act are two key laws that apply to web accessibility. If your website is not accessible, you could be at risk of legal action, which could result in costly fines and damage to your reputation. By performing screen reader testing, you can ensure that your website complies with these laws.

    Improving User Experience

    Accessibility isn’t just about legal compliance—it’s also about providing a better user experience for everyone. When your website is accessible to screen reader users, it’s also likely to be more user-friendly for other visitors. For example, clear headings, logical page structure, and well-labeled buttons benefit all users, not just those with disabilities.

    Reaching a Wider Audience

    By making your website accessible to screen reader users, you’re opening it up to a wider audience. This can lead to more traffic, better SEO, and ultimately, more success for your business. Accessibility should be seen as an investment in your website’s future, not just a legal obligation.

    What Are the Different Approaches to Accessibility Testing?

    There are several different approaches to accessibility testing, each with its own advantages and disadvantages. To ensure that your website is fully accessible, it’s important to use a combination of these methods.

    Automated Testing

    Automated testing tools can scan your website for common accessibility issues, such as missing alt text, insufficient color contrast, and incorrect HTML structure. These tools are fast and can cover a lot of ground in a short amount of time. However, they can’t catch every issue—especially those related to screen reader compatibility.

    Some popular automated accessibility testing tools include:

    • WAVE: A web accessibility evaluation tool that highlights accessibility issues directly on your webpage.
    • Lighthouse: A tool built into Chrome that can audit your website for performance, SEO, and accessibility issues.

    While automated testing is a great starting point, it should never be the only method you use. Automated testing covers only 30-40% of accessibility guidelines and can miss more subtle or complex problems that require human judgment.

    Manual Testing

    Manual testing involves a human tester navigating your website and checking for accessibility issues. This approach is essential for catching issues that automated tools might miss, such as how well your website works with a screen reader. Manual testing can be more time-consuming and requires a deeper understanding of web accessibility, but it provides a more accurate picture of your website’s accessibility.

    During manual testing, you should:

    • Check Keyboard Navigation: Ensure that all interactive elements, such as links, buttons, and form fields, can be accessed and activated using only the keyboard.
    • Test with a Screen Reader: Use a screen reader to navigate your website and listen to how the content is announced. Pay attention to whether the screen reader correctly identifies headings, lists, buttons, and other elements.

    User Testing

    User testing involves real users with disabilities testing your website and providing feedback on their experience. This is the most effective way to identify and fix accessibility issues, as it provides insight into how your website works in the real world.

    To conduct user testing:

    • Recruit Testers: Find users who rely on screen readers and other assistive technologies to test your website. You can reach out to local organizations, online communities, or professional networks to find willing participants.
    • Observe and Take Notes: Watch how the testers interact with your website and take note of any issues they encounter. Pay attention to their feedback and use it to make improvements.
    • Iterate and Improve: After making changes based on user feedback, test again to ensure that the issues have been resolved.

    User testing can be more expensive and time-consuming than other methods, but it provides the most valuable insights.

    Not sure what form of accessibility testing is right for you? Check out our article, Choosing the Right Accessibility Audit for Your Goals, for more information.

    How to Perform Screen Reader Testing

    Screen reader testing is a crucial part of manual and user testing. Here’s a step-by-step guide to performing screen reader testing on your website.

    Choose Your Screen Readers

    There are several different screen readers available, each with its own unique features and quirks. The most commonly used screen readers in the United States are:

    • NVDA (NonVisual Desktop Access): A free and open-source screen reader for Windows.
    • JAWS (Job Access With Speech): A popular screen reader for Windows, often used in workplaces.
    • VoiceOver: The built-in screen reader for MacOS and iOS devices.
    • TalkBack: The built-in screen reader for Android devices.

    To ensure that your website is accessible to the widest audience possible, it’s important to test with more than one screen reader.

    Familiarize Yourself with Screen Reader Commands

    Screen readers are controlled through a series of keyboard commands. Before you start testing, take some time to familiarize yourself with the basic commands for the screen reader you’re using. Most screen readers have a “practice mode” where you can learn and try out different commands.

    For example, in NVDA, you can press Ctrl + Alt + N to start the screen reader, use the Tab key to move through links and buttons, and press H to jump between headings.

    Navigate Your Website

    Start by opening your website with the screen reader turned on. Listen to how the screen reader announces the content, and use keyboard commands to navigate through the site. Pay attention to the following:

    • Headings: Are they announced correctly? Do they provide a clear structure for the page?
    • Links and Buttons: Are they labeled correctly? Do they make sense out of context?
    • Forms: Are the form fields and labels announced clearly? Is it easy to fill out the form using only the keyboard?

    Identify and Fix Issues

    As you navigate your website, take note of any issues you encounter. For example, if the screen reader doesn’t announce a button’s label, it may be missing an aria-label attribute. If a heading is skipped, it might be due to incorrect HTML markup.

    Once you’ve identified the issues, go back and fix them in your website’s code. Then, test again to ensure that the problem has been resolved.

    Test on Different Devices

    Screen reader behavior can vary depending on the device and browser being used. After testing on your primary device, try testing on different devices and browsers to ensure a consistent experience for all users.

    Conclusion

    In today’s world, making your website accessible to everyone isn’t just a nice-to-have—it’s a must-do. Ensuring your site works smoothly with screen readers is a big part of that. By taking the time to test and optimize your website for screen readers, you’re not only complying with legal requirements but also creating a better experience for all users. Plus, you’re opening the doors to a wider audience, which is always good for business.

    If you’re ready to take the next step in making your website truly accessible, why not schedule a complimentary ADA Strategy Briefing with 216digital? We’re here to help you navigate the ins and outs of digital accessibility and ensure your site is welcoming to everyone. Let’s make the web a better place, one website at a time.

    Greg McNeil

    July 31, 2024
    WCAG Compliance
    assistive technology, digital accessibility, screen readers, Web Accessibility, web development, Website Accessibility
  • Why Use an Outside Firm for Accessibility Remediation

    Why Use an Outside Firm for Accessibility Remediation

    In the digital age, web accessibility is more than just a compliance checkbox—it’s a commitment to inclusivity and a critical aspect of your website’s user experience. However, ensuring your website is accessible can be complex and time-consuming, requiring specialized knowledge and skills. This is where an outside firm for accessibility remediation becomes invaluable. Let’s explore why partnering with an experienced firm like 216digital can be a game-changer for your business.

    Expertise and Knowledge

    Accessibility remediation is not a one-size-fits-all solution. It demands a deep understanding of the Web Content Accessibility Guidelines (WCAG), the Americans with Disabilities Act (ADA), and other relevant standards and regulations. An outside firm brings a wealth of expertise to the table, ensuring that every aspect of your website meets the required accessibility standards.

    Professionals in accessibility firms stay current with the latest updates and changes in guidelines and regulations. This continuous learning is crucial because web accessibility is an evolving field. For instance, WCAG 2.1 introduced new criteria that were not present in WCAG 2.0. Keeping up with these changes requires a dedicated team that is always on top of industry developments.

    Comprehensive Testing

    Effective accessibility remediation goes beyond automated tools. While these tools are useful for identifying obvious issues, they often miss more nuanced problems that can significantly impact users with disabilities. An outside firm utilizes a combination of automated tools and manual testing to ensure thorough coverage.

    Manual testing is essential for evaluating how real users with disabilities interact with your website. This includes testing with screen readers, keyboard navigation, and other assistive technologies. Experienced accessibility professionals can identify and fix issues that automated tools might overlook, ensuring a truly accessible user experience.

    Making Judgment Calls

    Accessibility is not always black and white. There are situations where judgment calls are necessary to balance design, functionality, and accessibility. Professionals with experience in accessibility remediation can make informed decisions about how to address complex issues.

    For example, consider a data table that is essential for conveying information but difficult to navigate with a screen reader. An expert can determine the best approach to make the table accessible without compromising its functionality or usability. These judgment calls require a deep understanding of both accessibility principles and user experience design.

    Up-to-date with Current Guidelines and Regulations

    Web accessibility guidelines and regulations are constantly evolving. An outside firm specializing in accessibility remediation ensures that your website is not only compliant with current standards but also prepared for future changes.

    For instance, the European Accessibility Act (EAA) mandates that websites and mobile applications of certain businesses must be accessible by 2025. Staying ahead of such regulations can save your business from potential legal issues and ensure a smoother transition to compliance.

    Efficiency and Focus

    Partnering with an outside firm allows your internal team to focus on core business activities. Accessibility remediation can be a time-consuming process, especially for teams that lack specialized knowledge. By outsourcing this task, you can ensure it is handled efficiently and effectively without diverting your team’s attention from other important projects.

    Considering 216digital as a Partner

    When choosing an outside firm for accessibility remediation, it’s crucial to select a partner with a proven track record of success. 216digital stands out as an excellent choice for several reasons:

    • Proven Expertise: With years of experience in web accessibility, 216digital has a deep understanding of the challenges and solutions involved in making websites accessible.
    • Comprehensive Services: We offer a full range of services, from initial audits to ongoing maintenance, ensuring your website remains accessible over time.
    • Client-Centric Approach: Working closely with our clients, we understand their unique needs and provide tailored solutions that meet both accessibility standards and business goals.
    • Up-to-date Knowledge: 216digital stays current with the latest accessibility guidelines and regulations, ensuring your website is compliant now and in the future.

    Wrapping Up

    Web accessibility is essential for creating an inclusive online environment and avoiding potential legal pitfalls. While it might be tempting to handle accessibility remediation in-house, the benefits of partnering with an outside firm like 216digital are clear. Our expertise, comprehensive testing, ability to make informed judgment calls and up-to-date knowledge of current guidelines and regulations can transform your website into an accessible and user-friendly platform.

    Investing in accessibility is not just about compliance; it’s about demonstrating a commitment to all your users and enhancing the overall user experience. By choosing an experienced partner for accessibility remediation, you can ensure your website meets the highest standards of accessibility and remains a valuable asset for all visitors.

    Ready to get started? Contact us today to schedule a complementary ADA Strategy Briefing so that you can confidently take this next step into digital accessibility.

    Greg McNeil

    July 30, 2024
    Testing & Remediation
    Accessibility, Accessibility Remediation, Web Accessibility Remediation, Web Accessibility Solution, Website Accessibility, Website Accessibility Tools
  • Unlocking the Power of Web Accessibility: Boost Your ROI

    Unlocking the Power of Web Accessibility: Boost Your ROI

    Hey there, website owners and content creators! Let’s talk about something that’s important for your website but often gets overlooked: web accessibility. You might wonder why you should care about it or what’s in it for you. Well, we’re here to tell you that making your website accessible is not just a nice thing to do—it’s also a smart business move with great return on investment (ROI).

    The Benefits of Web Accessibility

    First things first, what is web accessibility? Simply put, it means making your website usable for everyone, including people with disabilities. This can involve adding captions to videos for the hearing impaired, ensuring your site can be navigated with a keyboard for those who can’t use a mouse, and much more.

    Here are some fantastic benefits of web accessibility:

    1. Reach a Larger Audience: Around 16% of the world’s population has some form of disability. In the United States, that’s millions of potential visitors. By making your website accessible, you open the door to a whole new audience.
    2. Improved SEO: Search engines love accessible websites. Features that make your site easier for people to use, like alt text for images and clear headings, also help search engines understand and rank your content better.
    3. Better User Experience: An accessible website is easier for everyone to use, not just people with disabilities. Clear navigation, readable text, and fast load times make for a smoother, more enjoyable experience.
    4. Legal Compliance: In the US, there are laws and regulations like the Americans with Disabilities Act (ADA) that require websites to be accessible. Avoiding legal trouble is always a good idea!
    5. Positive Brand Image: Showing that you care about all your users can boost your brand’s reputation. People appreciate companies that are inclusive and socially responsible.

    Calculating Your ROI on Web Accessibility

    So, how do you figure out if investing in web accessibility is worth it? Let’s break it down:

    1. Determine Your Costs: Start by figuring out how much you’ll spend on making your website accessible. This can include hiring an accessibility expert, buying software tools, and training your team. Let’s say you spend $10,000 on these improvements.
    2. Estimate Your Returns: Next, think about the benefits you’ll gain. These might include increased traffic from people with disabilities, better SEO rankings leading to more organic traffic, and avoiding legal fines. If these changes bring in an additional $20,000 in revenue, your return is $20,000.
    3. Calculate Your ROI: The formula for ROI is (Returns – Costs) / Costs * 100. In our example, it’s ($20,000 – $10,000) / $10,000 * 100, which equals 100%. That’s a 100% return on your investment!

    Remember, these numbers are just examples. Your actual costs and returns will vary, but the key idea is that investing in web accessibility can bring in more money than you spend.

    Being Proactive Pays Off

    Now, let’s talk about why being proactive with web accessibility offers an incredible ROI.

    1. Stay Ahead of the Curve: Many businesses wait until they face a legal challenge or public backlash to make their websites accessible. By being proactive, you can avoid these issues and stay ahead of your competition.
    2. Long-Term Savings: Fixing accessibility issues early is often cheaper than doing a major overhaul later. Think of it like maintaining your car. Regular maintenance is less costly than a major repair down the road.
    3. Continuous Improvement: When you make accessibility a priority, you’re always improving your site. This keeps it up-to-date and user-friendly, which means visitors are more likely to stick around and come back.
    4. Enhanced Customer Loyalty: When users know they can rely on your website to be accessible, they’re more likely to become repeat visitors and loyal customers. This can lead to increased sales and a stronger, more loyal customer base.

    Steps to Get Started with Web Accessibility

    Feeling convinced? Great! Here are some steps to help you get started:

    1. Conduct an Accessibility Audit: Start by checking how accessible your current website is. There are tools and experts who can help with this.
    2. Set Clear Goals: Decide what you want to achieve with your accessibility improvements. This could be a certain level of compliance, better user experience, or higher SEO rankings.
    3. Make a Plan: Outline the steps you need to take to reach your goals. This might include updating your website’s code, adding accessibility features, and training your team.
    4. Implement Changes: Start making the necessary changes. It’s okay to start small and make improvements gradually.
    5. Test and Iterate: Regularly test your website to ensure it remains accessible. Make adjustments as needed to keep up with new standards and technologies.

    Web Accessibility:A Win-Win Investment

    Investing in web accessibility is a win-win for everyone. It not only helps people with disabilities but also enhances your website’s performance and elevates your brand’s image. The return on investment can be incredibly rewarding. By prioritizing accessibility, you’re positioning your website for long-term success.

    Ready to take the next step? Schedule a complimentary ADA strategy briefing  with 216digital today. Let’s work together to make your website accessible and ensure that your investment pays off!

    Greg McNeil

    July 29, 2024
    The Benefits of Web Accessibility
    Benefits of Web Accessibility, ROI, Web Accessibility, Website Accessibility
  • How Long Does It Take to Make Your Website Accessible?

    How Long Does It Take to Make Your Website Accessible?

    In today’s digital age, having an accessible website is not just a nice-to-have—it’s essential. Whether you’re running a small business or managing a large enterprise, ensuring your website is accessible to everyone, including those with visual impairments, is crucial. But just how long does it take to make your website accessible, and what steps should you take? Let’s dive into the process and explore the differences between various approaches to web accessibility.

    The Journey to Web Accessibility: A Long Road?

    Making a website fully accessible often seems like a daunting and lengthy process. You might have heard about the Web Content Accessibility Guidelines (WCAG) 2.1 AA standards, which provide a comprehensive framework for web accessibility. These guidelines cover a wide range of accessibility features and can seem overwhelming to tackle all at once.

    What is WCAG 2.1 AA?

    WCAG 2.1 AA is a set of guidelines created by the World Wide Web Consortium (W3C) to ensure that websites are accessible to people with disabilities. These standards include recommendations for making content perceivable, operable, understandable, and robust. To be WCAG 2.1 AA compliant, a website must meet specific criteria in these areas.

    The process of making your site fully conformant can be complex. It involves:

    1. Auditing Your Site: This means reviewing your website to identify all accessibility issues.
    2. Fixing Issues: After identifying problems, developers need to resolve them, which can involve code changes, redesigns, and adjustments to content.
    3. Testing: Ensuring that the fixes are working as intended and that the website remains functional and user-friendly.
    4. Ongoing Maintenance: Accessibility is not a one-time fix; continuous updates and audits are necessary to keep up with new content and technologies.

    Depending on the size and complexity of your website, this comprehensive process could take several months. It’s a detailed approach aimed at achieving full compliance, but it may not be the most efficient route for every business.

    The Focused Approach: Quick Fixes for High-Risk Issues

    Not every website needs to go through a full WCAG 2.1 AA conformance process right away. For many businesses, focusing on specific, high-risk accessibility issues can provide significant benefits with a much shorter timeline.

    High-Risk Accessibility Issues

    Certain accessibility problems are more likely to lead to legal action or complaints. By addressing these critical issues first, you can reduce the risk of Americans with Disabilities Act (ADA) lawsuits and significantly improve the user experience for those with visual impairments. Companies like 216digital offer a focused approach to accessibility, where they tackle these high-risk areas in a matter of days—often within a week.

    Benefits of a Focused Approach

    1. Speed: You can quickly address the most critical issues, reducing your legal risks and improving accessibility in a short timeframe.
    2. Cost-Effective: Targeting specific issues can be less expensive than a full overhaul, especially if you’re on a tight budget.
    3. Immediate Impact: High-impact fixes can make a noticeable difference in user experience right away.

    For many businesses, starting with a focused approach provides a practical solution and a strong foundation for further accessibility improvements over time.

    Consulting Firms: Audit Reports vs. In-House Fixes

    When choosing a firm to help with web accessibility, you’ll often encounter two types of services:

    1. Audit-Only Firms: These companies provide a detailed report of accessibility issues but do not fix them. The responsibility for implementing changes falls on your shoulders.
    2. Full-Service Firms: These firms, like 216digital, not only identify accessibility issues but also handle the fixes in-house.

    Audit-Only Firms

    Audit-only firms give you a comprehensive overview of what’s wrong with your website but leave the fixing to you. This approach has some downsides:

    • Implementation Delays: Without a dedicated team to make changes, it can take time to address the issues yourself or through another developer.
    • Additional Costs: You’ll likely need to hire another service to implement the changes, which can lead to increased costs and extended timelines.
    • Unclear Prioritization: The report might highlight many issues without prioritizing them, making it harder to know where to start.

    Full-Service Firms

    On the other hand, full-service firms provide a more integrated solution:

    • End-to-End Service: They handle both the audit and the fixes, streamlining the process and ensuring that accessibility issues are resolved efficiently.
    • Faster Turnaround: With an in-house team managing everything, changes are made more quickly, often within a week or two.
    • Expertise: These firms have specialized knowledge and experience, which can lead to higher quality and more effective fixes.

    Choosing a full-service firm like 216digital can save you time, reduce stress, and provide peace of mind knowing that your accessibility needs are being handled by experts.

    The Realities of Web Accessibility

    Making your website accessible is not just about compliance; it’s about creating a better experience for all users. Here’s why investing in web accessibility is worthwhile:

    1. Legal Protection: By addressing key accessibility issues, you minimize the risk of legal action related to ADA compliance.
    2. Wider Audience: Accessible websites reach a broader audience, including individuals with disabilities who might otherwise be excluded.
    3. Improved User Experience: Many accessibility features, such as clear navigation and text alternatives, also benefit users without disabilities.

    A Practical Timeline

    To sum up, if you’re looking to address high-risk accessibility issues quickly, focusing on these areas can be done in as little as a week with the right team. For a full WCAG 2.1 AA conformance, the process is more involved and can take several months. Choosing between an audit-only firm and a full-service firm can significantly impact your timeline and overall experience.

    If you’re concerned about web accessibility for your website and want to get started quickly, consider working with a firm like 216digital. Our expertise and focused approach can help you address critical issues fast, giving you a solid start toward a more accessible website. Contact us today to schedule a complementary ADA Strategy Briefing so that you can confidently take this next step into digital accessibility.

    Remember, web accessibility is an ongoing journey, not a one-time project. Investing in accessibility is investing in a better, more inclusive web experience for everyone.

    By understanding the different approaches to web accessibility and the timelines involved, you can make informed decisions that align with your business needs and goals. Whether you opt for a focused fix or a full WCAG 2.1 AA compliance, taking steps toward a more accessible website will benefit both your users and your business.

    Greg McNeil

    July 26, 2024
    Testing & Remediation
    Accessibility, Accessibility Remediation, ADA Compliance, digital accessibility, Web Accessibility Remediation, Website Accessibility
  • Why is Web Accessibility Training Important?

    Why is Web Accessibility Training Important?

    So, you’ve engaged with a web remediation specialist and improved your website’s digital inclusivity. What’s next? To avoid moving backward and introducing new accessibility barriers, your team should attend an accessibility training session. Let’s discuss why digital accessibility and accessibility training are so important and how they can benefit not only your users but also your business.

    What is Digital Accessibility?

    Digital accessibility refers to making websites, applications, and other digital content usable by everyone, including people with disabilities. A wide range of disabilities may impact user experience, including visual, auditory, physical, speech, cognitive, and neurological disabilities. By ensuring that your digital content is accessible, you’re making it possible for all users to navigate, understand, and interact with your website.

    Why Does Web Accessibility Matter?

    Inclusivity and Equality

    At its core, digital accessibility is about inclusivity and equality. The internet should be a place where everyone can participate, regardless of their abilities. By making your website accessible, you’re promoting equal access to information and services for all users.

    Legal Requirements

    The United States has legal requirements to ensure websites are accessible. The Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act are two critical pieces of legislation that mandate accessibility. Failing to comply with these laws can result in legal action, fines, and damage to your reputation.

    Business Benefits

    Accessible websites can reach a larger audience. According to the World Health Organization, over one billion people, or about 16% of the world’s population, have some form of disability. By making your website accessible, you’re doing the right thing and tapping into a significant market. Additionally, accessible websites tend to have better SEO, which can lead to higher search engine rankings and increased traffic.

    Enhanced User Experience

    Accessibility features often improve everyone’s overall user experience. For example, captions on videos can benefit users in noisy environments, and clear, simple navigation can help users find information more quickly.

    What is Accessibility Training?

    Although many web platforms strive to build accessibility into their products, it is still essential for anyone who modifies the site to pursue training on how to avoid introducing accessibility barriers. This training covers a wide range of topics, from understanding the needs of people with disabilities to implementing specific accessibility features on a website.

    The Importance of Accessibility Training

    Understanding User Needs

    Accessibility training helps you understand the diverse needs of your users. By learning about the different types of disabilities and how they affect how people interact with digital content, you can create more inclusive websites.

    Staying Up-to-Date with Best Practices

    The field of digital accessibility is constantly evolving. New technologies and standards are continually being developed to improve accessibility. Accessibility training ensures you stay up-to-date with the latest best practices and guidelines.

    Improving Technical Skills

    Accessibility training can enhance your technical skills as a developer. You’ll learn to implement accessibility features, such as alt text for images, keyboard navigation, and screen reader compatibility. These skills enhance your website and make you a more versatile and valuable developer.

    Avoiding Legal Issues

    As mentioned earlier, there are legal requirements for web accessibility. Accessibility training helps you understand these laws and helps avoid frivolous lawsuits. Being proactive can help you avoid legal issues, associated costs, and reputational damage.

    Critical Components of Accessibility Training

    Web Content Accessibility Guidelines (WCAG)

    The WCAG is a set of guidelines developed by the World Wide Web Consortium (W3C) to ensure accessible web content to people with disabilities. Accessibility training covers these guidelines, including the four principles of accessibility: Perceivable, Operable, Understandable, and Robust (POUR).

    Assistive Technologies

    Training includes information on various assistive technologies, such as screen readers, braille displays, and speech recognition software. Understanding how these technologies work is crucial for creating accessible content.

    Practical Implementation

    Accessibility training provides practical, hands-on experience with implementing accessibility features. Common concepts include writing accessible code, providing text alternatives for graphical content, and testing your website for accessibility.

    User Testing

    User testing is an essential part of accessibility training. You’ll learn how to conduct accessibility audits and usability testing with people with disabilities. Through user testing, you can identify any accessibility issues and proactively remove accessibility barriers.

    How to Get Started with Accessibility Training

    Online Courses

    216digital includes accessibility training in every web remediation project. When we evaluate your website, we have an excellent opportunity to understand your team’s specific processes and can develop tailored training that is highly targeted and easy to follow.

    Professional Certifications

    Earning a professional certification in accessibility can enhance your skills and credibility. Certifications such as the Certified Professional in Accessibility Core Competencies (CPACC) and the Web Accessibility Specialist (WAS) from the International Association of Accessibility Professionals (IAAP) are recognized in the industry.

    Join Accessibility Communities

    Joining accessibility communities can provide support and resources as you learn about digital accessibility. Websites like WebAIM (Web Accessibility In Mind) and the W3C Web Accessibility Initiative offer forums, articles, and guidelines to help you stay informed.

    Hands-On Practice

    The best way to learn about accessibility is through hands-on practice. Start by conducting an accessibility audit of your website and implementing the necessary changes. Use tools like the WAVE (Web Accessibility Evaluation Tool) and Google Lighthouse to test your website and identify areas for improvement.

    Conclusion

    Digital accessibility is not just a legal requirement but a moral obligation. By making your website accessible, you’re ensuring that everyone can access and interact with your content regardless of their abilities. Accessibility training is crucial in this process, providing you with the knowledge and skills to create inclusive digital experiences.

    Investing in accessibility training benefits your users, your business, and society. It enhances the user experience, expands your audience, and helps you avoid costly litigation. As website owners, developers, and content creators, it’s our responsibility to make the web a more accessible place for everyone.

    So, take the first step today. 216digital has accessibility experts on deck, ready to help with all your accessibility needs. Your users will thank you, and you’ll be contributing to a more inclusive digital world.

    Greg McNeil

    July 25, 2024
    Web Accessibility Training
    Accessibility, Accessibility Training, ADA Compliance, Web Accessibility Training, Website Accessibility, Website Accessibility Tools
  • Why Accessible Buttons Matter for Your Website

    Why Accessible Buttons Matter for Your Website

    As a website owner, developer, or content creator, you’ve probably heard the term “web accessibility” tossed around. But what does it really mean, and why should you care? Specifically, how do accessible buttons fit into this equation? In today’s blog post, we’ll break down everything you need to know about web accessibility for buttons. We’ll cover why it’s essential, the guidelines you need to follow, and practical tips on creating buttons that everyone can use.

    Why Web Accessibility for Buttons is Important

    Let’s start with the basics: what is web accessibility? Simply put, web accessibility means designing websites and digital tools so that everyone, including people with disabilities, can use them. This includes people with visual, auditory, cognitive, and motor impairments. Accessible buttons play a huge role in this.

    Think about how often you click a button online—whether you’re submitting a form, making a purchase, or navigating to another page. Now imagine trying to do those things if the buttons were hard to see, difficult to click, or didn’t make sense when read by a screen reader. For millions of people, this is a daily reality.

    Creating accessible buttons isn’t just about following guidelines—it’s about ensuring that everyone can interact with your website easily and effectively. By making your buttons accessible, you’re not only improving the user experience but also reaching a wider audience, boosting your SEO, and demonstrating social responsibility.

    Understanding the WCAG Guidelines for Accessible Buttons

    The Web Content Accessibility Guidelines (WCAG) are the go-to resource when it comes to web accessibility. They provide a set of recommendations designed to make web content more accessible to people with disabilities. When it comes to buttons, there are specific guidelines to keep in mind.

    Perceivable

    Text Alternatives (WCAG 1.1.1)

    Every button should have a text alternative that conveys the same information as the visual button. This can be done using alt text or aria-labels. This ensures that users who rely on screen readers can understand the button’s purpose.

    Contrast (WCAG 1.4.3)

    Buttons should be easily noticeable by all users, not just those with disabilities. Color plays a significant role in this. You’ll want to ensure that both the button color and the text have sufficient contrast. Buttons should have a high contrast ratio of at least 4.5:1 between the text and background colors to ensure they are easy to see, even for users with visual impairments.

    Operable

    Keyboard Accessibility (WCAG 2.1.1)

    Make sure that all buttons can be accessed and activated using a keyboard. This is crucial for users who cannot use a mouse. Not all users are able to use a mouse to navigate the web which means users need to be able to navigate and click on buttons using just their keyboard.

    Focus Indicators ( WCAG 2.4.13)

    When a button is selected or “focused,” it should be visually distinct so users can easily see which button they’re interacting with. Button elements should be designed to give a clear visual cue to the user. WCAG 2.4.13 recommends at least a 2 CSS pixel thick perimeter around the button.

    Understandable

    Clear Labels (WCAG 3.3.2)

    When creating buttons, make sure the labels are clear and easy to understand, so that users know what will happen when they click the button. You can use WAI-ARIA (ARIA roles) to help with this. By including ARIA labels in your HTML, you can avoid confusion and anxiety around buttons and clearly communicate what action will follow when the button is clicked.

    Consistent Navigation (WCAG 3.2.3)

    If your website uses buttons for navigation, ensure that the buttons are consistent across pages to avoid confusion.  

    Robust

    Screen Reader Compatibility (WCAG 4.1.2)

    Did you know that buttons have different states besides their default one? This includes hover, click, active, and more. Each of these states needs to have clear cues so that users with disabilities and assistive technologies can easily use them. It’s important to make sure your buttons work on different devices and web browsers, including with tools like screen readers. 

    We recommend testing your content with different types of screen readers, like NVDA, Voiceover, or JAWS, to ensure that they are being announced as buttons and not links.

    How to Create Accessible Buttons

    Now that you understand the importance and guidelines of web accessibility for buttons, let’s explore the practical steps you can take to make them accessible.

    Use Semantic HTML

    One of the simplest ways to make your buttons accessible is to use the correct HTML elements. For example, use the <button> tag for buttons rather than trying to repurpose other tags like <div> or <span>. The <button> tag is designed for user interaction and is inherently more accessible because it’s recognized by assistive technologies.

    Here’s a quick example:

    <button type="submit">Submit</button>

    This button is easy for screen readers to identify and interact with. It also works well with keyboards, making it accessible to a broader audience.

    Make Sure Button Labels are Clear and Descriptive

    Button labels should be straightforward and describe the action that will occur when clicked. Avoid using vague labels like “Click Here” or “More” because they don’t provide enough context. Instead, be specific. For instance, “Submit Form,” “Download Report,” or “Add to Cart” are much better options.

    A clear label helps everyone, but it’s especially crucial for screen reader users. When the screen reader announces the button, the user should instantly understand what will happen if they activate it.

    Provide Alt Text or ARIA Labels for Buttons

    If your button uses an image or icon instead of text, you need to provide an accessible name for the button. This can be done with alt text or an aria-label. This ensures that screen readers can announce the button’s function to the user.

    Here’s an example:

    <button aria-label="Search">
<img src="search-icon.png" alt="">
</button>

    In this case, the aria-label tells the screen reader that this is a search button, even though the button itself only displays an image.

    Ensure High Contrast for Better Visibility

    High contrast between the button text and background is essential for users with visual impairments, including color blindness. WCAG recommends a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text.

    For example, if your button has white text on a blue background, make sure the shade of blue is dark enough to provide sufficient contrast.

    Test Keyboard Accessibility

    Many users rely on a keyboard rather than a mouse to navigate a website. Ensure that all buttons can be accessed using the Tab key and activated with the Enter or Space key.

    To test this, try navigating your site using only the keyboard. If you can’t reach or activate a button, you’ll need to adjust your code to make it keyboard accessible.

    The Role of Button Labels in Web Accessibility

    Button labels are crucial in web accessibility. They guide users on what to do next and are particularly important for those using screen readers or other assistive technologies. Here’s how to get button labels right:

    Write Alt Text as Simple Sentences

    If your button includes an image or icon, write alt text that clearly and succinctly describes the button’s action. Alt text should be simple, direct, and written as a complete sentence whenever possible. 

    For example:

    <button aria-label= "Download report">
<img src="download-icon.png" alt="Download report">
</button>

    This alt text tells the user exactly what the button does. Avoid overly complex or vague descriptions, as they can confuse users.

    Avoid Repeat or Redundant Button Labels

    On some websites, you might find multiple buttons with the same label, like several “Learn More” buttons on a single page. This can be confusing for users who rely on screen readers, as they won’t know which “Learn More” button corresponds to which section of content.

    To avoid this, make sure each button label is unique and descriptive. If you have several buttons that perform similar actions, differentiate them by adding context. For example:

    • “Learn More About Our Services”
    • “Learn More About Our Products”
    • “Learn More About Our Team”

    Testing and Maintaining Accessible Buttons

    Once you’ve created accessible buttons, it’s important to test them regularly to ensure they work as expected. Here are some ways to test your buttons:

    Screen Reader Testing

    Use a screen reader like NVDA (Windows), Voiceover (Mac), or JAWS to navigate your website. Ensure that each button is announced correctly and that its purpose is clear.

    Keyboard Navigation

    Test your site using only a keyboard to make sure that all buttons are accessible and functional. Check that the focus state is visible and that buttons can be activated with the Enter or Space key.

    Color Contrast Testing

    Use tools like the WCAG Contrast Checker to verify that your button colors meet accessibility standards.

    Ongoing Maintenance

    Web accessibility is not a one-time task. As you add new content and features to your website, make sure that any new buttons meet accessibility guidelines. Regularly audit your site to catch and fix any issues.

    216digital’s a11y.Radar ADA Monitoring

    With 216digital’s a11y.Radar, maintaining an ADA-compliant website is easier than ever. This automated platform continuously audits your site, reporting on accessibility efforts by your team or an external agency. You’ll get real-time updates on potential issues, access to an intuitive dashboard, and tools to manage and resolve problems.

    Key Features:

    • Dynamic Dashboard
    • Compliance Scans
    • Detailed Issue Reports
    • Issues Over Time Tracking
    • Manual Testing Reports
    • Email Alerts
    • Current Compliance Status

    Schedule a complimentary ADA Strategy Briefing to speak with one of our accessibility experts about a11y.Radar ADA Monitoring today.

    Button Up for Web Accessibility

    Web accessibility is essential for creating an inclusive online experience, and accessible buttons are a crucial part of that equation. By following the WCAG guidelines, using clear and descriptive labels, and testing your buttons for accessibility, you can ensure that your website is usable by everyone.

    Remember, accessible buttons not only help users with disabilities—they improve the overall user experience for everyone. As a website owner, developer, or content creator, making your buttons accessible is a simple yet powerful way to make your site more inclusive and effective.

    So, the next time you add a button to your website, take a moment to consider its accessibility. It’s a small effort that can make a big difference.

    Greg McNeil

    July 23, 2024
    How-to Guides
    Accessibility, Accessible Buttons, ADA Compliance, ADA Website Compliance, web development, Website Accessibility
  • The European Accessibility Act: How to Prepare

    The European Accessibility Act: How to Prepare

    In an increasingly digital world, accessibility is more than just a buzzword—it is necessary. The European Accessibility Act (EAA) is a transformative piece of legislation that will significantly impact businesses and organizations across the European Union. Understanding what the EAA entails and taking proactive steps to comply can ensure legal compliance, expand your audience, and improve the user experience.

    What is the European Accessibility Act (EAA)?

    The European Accessibility Act, adopted in 2019, aims to improve the functioning of the internal market for accessible products and services by removing barriers created by divergent rules in Member States. This directive focuses on enhancing accessibility for people with disabilities, ensuring they have equal access to products and services, particularly in the digital domain.

    The EAA applies to various sectors, including:

    • Computers and operating systems
    • ATMs, ticket kiosks, and check-in terminals
    • Smartphones
    • Digital TV equipment and related accessories
    • Telecommunication services and equipment
    • Access to audio-visual media, including TV broadcasts and related consumer devices
    • Transportation services for air, bus, rail, and maritime travel
    • Banking services
    • E-books
    • Online shopping and e-commerce

    The deadline for compliance is June 28, 2025, giving organizations a clear timeframe to adapt their products and services to meet these new standards. Non-compliance can lead to significant penalties, and more importantly, it may alienate a substantial portion of the market.

    Preparing for the EAA: Steps to Increase Digital Accessibility

    Preparing for the EAA involves thoroughly understanding the requirements and taking systematic steps to ensure your organization is compliant. Here are essential steps to help you prepare:

    1. Understand the Specific Requirements for the EAA

    The first step towards compliance is to understand the specific requirements of the EAA fully. Begin by …

    • Reviewing the text of the legislation to understand the general and specific obligations.
    • Identify which products and services your organization offers fall under the scope of the EAA.
    • Consult legal experts or accessibility consultants to interpret the requirements for your specific case.

    2.Conduct an Accessibility Audit

    An accessibility audit comprehensively evaluates your digital products and services to identify areas not meeting accessibility standards. This audit should cover:

    • Websites and web applications
    • Mobile apps
    • Electronic documents (e.g., PDFs, e-books)
    • Software and hardware interfaces

    The audit should be conducted by professionals well-versed in the Web Content Accessibility Guidelines (WCAG) 2.1, as these guidelines form the basis for many of the EAA’s requirements.

    3.Develop an EAA Accessibility Strategy

    Based on the audit findings, develop a clear and actionable accessibility strategy. This strategy should include:

    • Setting Goals: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for accessibility improvements.
    • Allocating Resources: Determine the budget, personnel, and tools required to implement accessibility improvements.
    • Creating a Timeline: Establish a timeline for achieving compliance, with milestones to track progress.

    4.Implement Accessibility Improvements

    With a strategy in place, begin implementing the necessary changes. Key areas to focus on include:

    • Web and Mobile Accessibility: Ensure your websites and mobile apps comply with WCAG 2.1 AA standards. This includes providing text alternatives for non-text content, making content easily navigable, and making all functionalities available via keyboard.
    • Document Accessibility: Make sure electronic documents, such as PDFs and e-books, are accessible. This involves proper formatting, including headings, lists, and tables, and ensuring screen readers can interpret the content correctly.
    • Software and Hardware Interfaces: Ensure that software interfaces are navigable and operable by people with disabilities. This might involve providing tactile indicators, voice control, or other assistive features for hardware.

    5.Train Your Team on the EAA

    Accessibility is not a one-time project but an ongoing commitment. Train your team on accessibility best practices to ensure that accessibility is integrated into your organizational culture. This training should cover:

    • Designers and Developers: Training on how to create accessible user interfaces and code.
    • Content Creators: Guidance on writing accessible content and using accessible formats.
    • Customer Service Staff: Educating on how to assist customers with disabilities.

    6.Engage with Users with Disabilities

    User testing is a critical component of accessibility. Engage with users with disabilities to test your products and services. Their feedback will provide invaluable insights into real-world accessibility issues and help you make necessary adjustments.

    7.Monitor and Maintain Accessibility

    Accessibility is an ongoing process. Establish procedures for regularly monitoring and maintaining accessibility standards. This includes:

    • Regular Audits: Conduct regular accessibility audits to ensure continued compliance.
    • User Feedback: Create channels for users to report accessibility issues and ensure these reports are addressed promptly.
    • Staying Updated: Keep abreast of updates to accessibility standards and legislation to ensure ongoing compliance.

    Benefits of Compliance

    Complying with the EAA goes beyond avoiding legal repercussions. It offers several significant benefits:

    • Wider Audience Reach: By making your products and services accessible, you open your business to a broader audience, including the estimated 135 million people with disabilities in Europe.
    • Improved User Experience: Accessibility improvements often enhance the overall user experience, benefiting all users, not just those with disabilities.
    • Enhanced Reputation: Demonstrating a commitment to accessibility can improve your organization’s reputation, showing that you value inclusivity and diversity.
    • Competitive Advantage: Early compliance can set your organization apart from competitors who may delay or neglect these essential improvements.

    Conclusion

    The European Accessibility Act is a landmark step towards a more inclusive digital world. By understanding the requirements and taking proactive steps to ensure compliance, organizations can avoid legal penalties, enhance their user experience, reach a broader audience, and demonstrate a commitment to inclusivity. 

    Schedule a briefing with 216digital today to start preparing to ensure your organization is ready for the EAA and can thrive in an increasingly accessible digital landscape.

    Greg McNeil

    July 22, 2024
    Legal Compliance
    Accessibility, digital accessibility, EAA, WCAG Compliance, Website Accessibility
  • What Are The Most Accessible Shopify Themes?

    What Are The Most Accessible Shopify Themes?

    Hey there, Shopify store owners, developers, and content creators! If you’re reading this, having a stunning online store is critical to attracting customers. But have you ever thought about making your store accessible to everyone, including people with disabilities? In today’s digital age, digital accessibility is crucial and more than just a buzzword. It’s about ensuring everyone can enjoy your site, no matter their abilities. Let’s dive into accessible Shopify themes and why they matter.

    Understanding Digital Accessibility

    Digital accessibility means designing websites and digital tools so everyone, including people with disabilities, can use them. Disabilities can be visual, auditory, physical, speech, cognitive, or neurological. When your site is accessible, you’re not just following best practices but also reaching a broader audience, enhancing your SEO, and showing you care about all your visitors.

    Why Accessibility Matters for Shopify Stores

    Shopify is one of the best e-commerce platforms for creating beautiful online stores. But beauty isn’t everything. Accessibility matters because:

    1. Inclusivity: Making your site accessible ensures everyone can use it, including those with disabilities. This increases your potential customer base.
    2. Legal Compliance: In the US, websites must comply with the Americans with Disabilities Act (ADA). Not following these guidelines can lead to lawsuits.
    3. SEO Benefits: Accessible sites are often better optimized for search engines, meaning better rankings and more traffic.
    4. Better User Experience: An accessible site is usually more user-friendly, keeping customers returning.

    What Makes a Shopify Theme Accessible?

    So, what should you look for in an accessible Shopify theme? Here are some key features:

    1. Keyboard Navigation: Users should be able to perform actions on your site using just a keyboard.
    2. Screen Reader Compatibility: Your site should work well with screen readers, which helps visually impaired users navigate the web.
    3. Text Alternatives: All images should have alt text so screen readers can describe them to users.
    4. Color Contrast: Text should have enough contrast with the background to be easily readable.
    5. Resizing Text: Users should be able to zoom and resize text without breaking your site’s layout.
    6. Clear Labels and Instructions: Forms and buttons should be clearly labeled so users know what they’re for.

    Top Accessible Shopify Themes Compatible with Online Store 2.0

    Now, let’s get into some of the most accessible Shopify themes compatible with Online Store 2.0. These themes are designed with digital accessibility in mind, ensuring your store is usable for everyone.

    Dawn

    Dawn is Shopify’s flagship theme for Online Store 2.0 and is built with accessibility in mind.

    • Keyboard Navigation: Dawn is fully navigable via keyboard, making it accessible for users who can’t use a mouse.
    • Screen Reader Support: The theme is compatible with screen readers, ensuring visually impaired users can access all content.
    • High Contrast: Dawn offers excellent contrast between text and background, which helps users with low vision.

    Craft

    Craft is perfect for stores with a focus on aesthetics and usability.

    • Text Alternatives: Every image in Craft can have alt text, making it accessible for screen readers.
    • Flexible Design: The theme’s layout adjusts well when text is resized, ensuring it remains readable.
    • Clear Instructions: Forms and interactive elements in Craft are clearly labeled.

    Sense

    Sense is a clean and modern theme designed for ease of use and accessibility.

    • High Contrast Mode: Sense offers a high-contrast color scheme, improving readability for low-vision users.
    • Accessible Forms: Forms are well-labeled and easy to use, ensuring everyone can complete purchases without hassle.
    • Keyboard-Friendly: Like the others, Sense is designed to work well with keyboard navigation.

    Crave

    Crave is a stylish theme that combines modern design with robust accessibility features.

    • Responsive Design: Crave’s responsive design ensures it looks great and works well on all devices, which is crucial for accessibility.
    • Alt Text: All images can have alt text, which is essential for screen reader users.
    • Clear Navigation: The navigation is straightforward to use, making it accessible to everyone.

    Refresh

    Refresh is ideal for stores that want a clean, modern look without compromising on accessibility.

    • Keyboard Navigation: The theme supports full keyboard navigation, ensuring users with disabilities can easily browse.
    • High Contrast: Refresh uses high contrast in its design, improving readability.
    • Screen Reader Friendly: It’s built to work seamlessly with screen readers.

    Tips for Enhancing Accessibility on Your Shopify Store

    Choosing an accessible theme is just the first step. Here are some additional tips to make your Shopify store even more accessible:

    1. Add Alt Text to Images: Every image on your site should have alternative text. This action helps screen reader users understand what’s on your site.
    2. Use Descriptive Links: Instead of “click here,” use descriptive text like “view our latest collection.”
    3. Ensure Text Readability: Use large, clear fonts and high-contrast colors.
    4. Test Your Site: Regularly check your site with the WAVE Web Accessibility Evaluation Tool for accessibility issues.
    5. Provide Keyboard Shortcuts: Offer keyboard shortcuts for common actions to make navigation easier.
    6. Accessible Forms: Make sure forms are easy to use and clearly labeled.
    7. Regular Updates: Keep your site and theme updated to fix any accessibility issues.

    Conclusion

    Digital accessibility isn’t just about ticking a box; it’s about creating an inclusive and user-friendly experience for all your visitors. Choosing an accessible Shopify theme like Dawn, Craft, Sense, Crave, or Refresh is a great start.

    Remember, an accessible site broadens your customer base, boosts your SEO, and helps you comply with legal requirements. So, take the time to invest in digital accessibility—it’s worth it!

    Starting your web accessibility journey on Shopify has never been easier with 216digital by your side. Schedule a complimentary ADA Strategy Briefing with our experts to craft a tailored plan for integrating WCAG 2.1 compliance into your development roadmap. We’re here to guide you every step of the way, ensuring that your online store meets accessibility standards while you focus on growing your business.

    Happy selling, and here’s to a more inclusive web!

    Greg McNeil

    July 18, 2024
    WCAG Compliance
    Accessibility, digital accessibility, Shopify, Shopify Themes, web development, Website Accessibility
  • 5 Common Image Alt Text Mistakes

    5 Common Image Alt Text Mistakes

    If you’re a website owner, developer, or content creator, you’ve probably heard about the importance of alt text for images. Alt text, short for alternative text, is crucial for web accessibility. It helps people with visual impairments understand what’s in the images on your site, using screen readers. It also has SEO benefits, helping search engines understand and index your images. However, writing good alt text isn’t always straightforward. Here are some common mistakes people make and how to avoid them.

    1.Some Images Should Use an Empty Alt Attribute

    One of the most common mistakes is thinking every image needs alt text. Not all images require detailed descriptions. Decorative images, like those used purely for design or spacing, should use an empty alt attribute (alt=””). This tells screen readers to skip these images, preventing unnecessary clutter for users.

    For instance, if you have a decorative border or a purely aesthetic icon, you don’t need to describe it. Including alt text for these elements can overwhelm users with information and make their browsing experience frustrating. Always ask yourself if the image conveys essential information. If not, it’s a good candidate for an empty alt attribute.

    2.Context Matters

    Context is everything when it comes to writing alt text. The same image might need different alt text depending on where and how it’s used. For example, a picture of a dog on a veterinary website might need different alt text than the same picture on a pet adoption site.

    Let’s say you have an image of a golden retriever. On a veterinary site, the alt text might be “Golden retriever receiving a check-up at the vet.” On a pet adoption site, it could be “Golden retriever available for adoption.” The context gives users the specific information they need based on where they are and what they’re looking for.

    3.Screen Readers and Search Engines Already Know That It’s an Image

    Another mistake is being redundant in alt text. Screen readers and search engines already know the element is an image, so you don’t need to start with “Image of…” or “Picture of…”. Jump straight into the description.

    Instead of saying, “Image of a woman using a laptop,” just say, “Woman using a laptop.” This makes your alt text more concise and easier for screen readers to process. Remember, simplicity and clarity are key.

    4.Write Alt Text as Simple Sentences

    Good alt text is clear and straightforward. Using simple sentences helps ensure that everyone can understand your descriptions, including those using screen readers. Avoid complex phrases and jargon that could confuse users.

    For example, if you have a photo of a sunset, instead of saying, “A stunningly beautiful sunset with hues of orange and pink casting a magnificent glow over the tranquil sea,” you could say, “Sunset over the sea with orange and pink colors.” Simple, right? It’s all about making the information as accessible as possible.

    5.Don’t Repeat Captions in Alt Text

    If your image already has a caption, don’t just copy and paste it into the alt text. Alt text and captions serve different purposes. Captions are visible to all users and often provide context or additional information, while alt text is specifically for those who can’t see the image.

    For instance, if you have a caption that says, “John Doe speaking at the annual tech conference,” the alt text could be “John Doe at a podium,” giving a brief description without repeating the same information. This way, you enhance the user’s understanding without redundancy.

    The Importance of Web Accessibility

    Web accessibility is about making the internet usable for everyone, including people with disabilities. Alt text plays a significant role in this effort. By providing descriptive alt text, you ensure that all users, regardless of their abilities, can access the information on your site.

    Accessible websites don’t just benefit those with disabilities. They can improve the overall user experience, increase your audience reach, and even boost your SEO. Search engines like Google use alt text to understand what images are about, which can help your site rank better in search results.

    Practical Tips for Writing Good Alt Text

    Here are some practical tips to help you write better alt text:

    1. Be Descriptive but Concise: Aim for a balance between being detailed and keeping it short. Generally, 125 characters is a good length to shoot for.
    2. Focus on What’s Important: Describe the most important aspects of the image. Think about what information the user needs to understand the image in the context of the content.
    3. Avoid Redundancy: As mentioned, don’t use phrases like “image of” or repeat the caption.
    4. Use Proper Grammar and Punctuation: Even though alt text might seem less formal, proper grammar and punctuation help with clarity.
    5. Think About the User’s Experience: Always consider how a user relying on a screen reader will interpret your alt text. Will it provide the necessary information in a clear and straightforward manner?

    Common Scenarios and Examples

    To make things clearer, let’s look at some common scenarios and examples of good alt text.

    Scenario 1: Product Images

    If you’re running an e-commerce site, your product images need good alt text. For a photo of a red dress, a good alt text might be “Red cocktail dress with ruffle sleeves.” This description is concise and gives potential buyers the information they need.

    Scenario 2: Infographics

    Infographics can be tricky because they often contain a lot of information. A good approach is to summarize the key points. For example, if your infographic shows the steps of a process, the alt text might be “Infographic showing 5 steps to start a blog: Choose a platform, Pick a domain, Set up hosting, Design your site, Publish content.”

    Scenario 3: Event Photos

    For event photos, focus on who, what, where, and when. An image from a company event might have alt text like “CEO Jane Smith speaking at the annual company meeting in June 2023.”

    Conclusion

    Writing effective alt text is an essential skill for anyone managing a website. It’s not just about ticking a box for accessibility; it’s about making your content accessible and useful for everyone. By avoiding common mistakes like over-describing, repeating captions, or using complex sentences, you can create a better experience for all users.

    Remember, the goal of alt text is to provide essential information to those who can’t see the image. Keep it simple, relevant, and in context, and you’ll be well on your way to making your website more accessible and inclusive. Web accessibility isn’t just a legal requirement; it’s a way to show that you care about all your users, making your site more welcoming to everyone.

    At 216digital, our expert team can assist you in developing a strategy to make this journey of WCAG 2.1 compliance as smooth as possible. Contact us today to schedule a complementary ADA Strategy Briefing so that you can confidently take this next step into digital accessibility.

    Greg McNeil

    July 15, 2024
    How-to Guides
    Accessibility, Alt text, digital accessibility, Image Alt Text, Website Accessibility
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