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  • Why Screen Overlays Can Harm Your Website and Business

    Why Screen Overlays Can Harm Your Website and Business

    In today’s digital world, having a website that’s accessible to everyone is not just a nice-to-have; it’s essential. As a business owner, you want to ensure your website is user-friendly for all potential customers. However, when it comes to web accessibility, there’s a common misconception that screen overlays are a quick fix. Unfortunately, these overlays can create more problems than they solve. In this article, we’ll explore why screen overlays can actually hinder users with visual impairments and how they can put your business at risk for an ADA lawsuit.

    What Are Screen Overlays?

    Screen overlays are tools that can be added to a website to provide accessibility features. These overlays are designed to make a website more usable for people with disabilities by adding features like text-to-speech, color contrast adjustments, and font size changes. While the intention behind these tools is good, their effectiveness and actual impact are often questionable.

    Why Screen Overlays Can Be Problematic

    1. They Can Create More Barriers

    Screen overlays might seem like a helpful solution, but they often end up complicating things. For individuals who rely on assistive technologies such as screen readers, overlays can interfere with how these tools work. Screen readers, for instance, may not interact well with overlays, making it harder for users to navigate the site. Instead of enhancing accessibility, overlays might add another layer of complexity that can make it more difficult for disabled users to access the information they need.

    2. They Can Conflict with Existing Accessibility Features

    Many websites already incorporate accessibility features that follow the Web Content Accessibility Guidelines (WCAG). These features are carefully designed to work together to provide a seamless experience for all users. When you add a screen overlay, it can conflict with these existing features, creating inconsistencies that can confuse users. This is especially problematic for people who rely on keyboard navigation or voice commands.

    3. They May Not Address the Root Issues

    Screen overlays often tackle symptoms rather than the root causes of accessibility issues. For example, if your website has poor color contrast or inaccessible navigation, an overlay might offer temporary solutions like color adjustments. However, these adjustments might not fully resolve the underlying problems, leaving users with disabilities facing ongoing challenges. The real solution lies in making the website itself more accessible through proper design and development practices.

    Impact on Your Business: ADA Lawsuits and Legal Risks

    Increased Risk of ADA Lawsuits

    The Americans with Disabilities Act (ADA) requires businesses to make their websites accessible to people with disabilities. If a website is not accessible, it can be subject to legal action. There has been a significant increase in ADA lawsuits targeting websites. Many of these lawsuits are filed because businesses use screen overlays that fail to genuinely improve accessibility.

    Websites relying on screen overlays are often scrutinized in legal cases. Courts and advocacy groups are increasingly aware that these overlays do not always meet ADA requirements. As a result, businesses using screen overlays could find themselves in legal trouble, facing expensive lawsuits and the potential need for significant site redesigns.

    Reputational Damage

    Beyond legal risks, using screen overlays can damage your brand’s reputation. Customers who encounter accessibility issues on your website may feel excluded or undervalued, which can hurt your business’s image. In the digital age, word spreads quickly, and negative experiences can lead to unfavorable reviews and a tarnished reputation. Investing in true accessibility improvements not only helps you avoid legal trouble but also shows that you care about all of your customers.

    Lessons from Recent News

    A recent New York Times article, For Blind Internet Users, the Fix Can Be Worse Than the Flaws, highlights the growing concern around the effectiveness of AI-based accessibility tools, including screen overlays. The article reveals that while these tools are marketed as solutions, they often fall short of providing real accessibility improvements. The focus has shifted towards creating genuinely accessible websites from the ground up rather than relying on add-ons that may not address the fundamental issues.

    The article underscores a key point: businesses should focus on building websites that are inherently accessible, rather than relying on tools that might offer only partial solutions. This approach aligns better with ADA compliance and ensures that your website meets the needs of all users.

    Best Practices for True Web Accessibility

    1. Follow Web Content Accessibility Guidelines (WCAG)

    The best way to ensure your website is accessible is to follow WCAG. These guidelines provide a comprehensive framework for making web content accessible to people with disabilities. They cover areas such as text alternatives for images, keyboard accessibility, and clear navigation. By adhering to these guidelines, you create a website that is genuinely accessible to all users.

    2. Conduct Regular Accessibility Audits

    Regular accessibility audits can help identify and address potential issues before they become major problems. These audits involve evaluating your website’s design and functionality to ensure it meets accessibility standards. Professional audits can provide valuable insights and recommendations for improvements, and working with accessibility specialists like 216digital can give insight on the ADA requirements to avoid potential legal issues.

    3. Invest in Inclusive Design from the Start

    Incorporating accessibility into your website’s design from the beginning is the most effective approach. This involves considering the needs of users with disabilities during the design and development phases. By prioritizing accessibility from the start, you create a more inclusive experience for all users and reduce the risk of legal challenges.

    Stay Web Accessible with 216digital

    Screen overlays might seem like a convenient solution for improving web accessibility, but they often fall short of providing meaningful benefits. Instead, they can create additional barriers for users with disabilities and increase your risk of facing an ADA lawsuit. To ensure your website is genuinely accessible, focus on following established guidelines, conducting regular audits, and investing in inclusive design from the start.

    By taking these steps, you will demonstrate your commitment to providing an inclusive and user-friendly experience for all visitors. In the long run, this approach will help you avoid legal troubles, protect your reputation, and create a better online environment for everyone.

    Ready to get started? At 216digital, our expert team can assist you in developing a strategy to make this journey of WCAG 2.1 compliance as smooth as possible. Contact us today to schedule a complementary ADA Strategy Briefing so that you can confidently take this next step into digital accessibility.

    Greg McNeil

    August 5, 2024
    Legal Compliance
    ADA non-compliance, Overlay, Overlay widgets, screen overlays, Web Accessibility, Website Accessibility
  • Why Web Accessible Fonts Matter for Your Website

    Why Web Accessible Fonts Matter for Your Website

    Design, page layout, and navigation all play a big role in making a website accessible. But the smaller details—like font—are just as important. Designing accessible content isn’t just about picking an easy-to-read font. Even with accessible fonts, people with low vision, cognitive, language, and learning disabilities might still have trouble reading due to factors like font spacing, size, and contrast —to name a few.

    Let’s go over what makes a font accessible and how you can choose the right one for your website.

    WCAG and Accessible Fonts

    Websites are considered ADA-compliant when they follow the Web Content Accessibility Guidelines (WCAG). These guidelines make web content more accessible for people with disabilities. Fonts play a big role in this—they need to be clear, readable, and usable by everyone, including those with visual impairments or cognitive disabilities.

    WCAG includes many sections that focus on content visibility and design, helping website owners and designers pick fonts that are accessible. Here are the key WCAG sections that relate to fonts:

    • Presenting Web Content in Different Ways: Fonts should be easy to read when resized or presented with different styles or spacing.
    • Making Web Content Easy to See or Hear: Consider a font’s family, size, spacing, and color to make sure the content is easy to see.

    We’ll dive deeper into these principles and explain how they relate to specific font styles and families.

    The Importance of Using Accessible Fonts

    Using accessible fonts on your website is really important for people with disabilities, making sure they can easily read your content. But it’s not just for them—everyone benefits from easy-to-read fonts. Many people skim through text rather than reading every word, especially if they’re distracted, stressed, or juggling multiple tasks. That’s why a clear, easy-to-read font can be a big help.

    Plus, accessible fonts can actually boost your site’s search engine ranking. How readable your text is plays a big role in how search engines like Google rank your website. Sites that are easy to read often get a higher ranking.

    For more details on how accessibility and SEO go hand in hand, check out our guide on SEO and web accessibility.

    So, What Makes a Font Accessible?

    Choosing the right font isn’t one-size-fits-all, but some key things like size and color really do matter. Here are a few WCAG guidelines to help you pick fonts that meet ADA requirements.

    Spacing

    Spacing is a big deal when it comes to making sure your website is accessible. Good spacing helps keep your letters, words, and lines clear and easy to read without overlapping.

    According to WCAG’s Success Criterion 1.4.12, you should also think about how text can be adjusted. Some people with disabilities or those using assistive technology might need to change text size or spacing to make reading easier. For instance, individuals with dyslexia might find that increased spacing between letters and lines helps them read better. It’s important that when users adjust text in their browsers, the words don’t disappear or overlap.

    Use Sufficient Text Spacing

    To make text readable, here’s what you should keep in mind for spacing:

    • Line Height: Make it at least 1.5 times the font size.
    • Paragraph Spacing: Set it to at least 2 times the font size.
    • Letter Spacing: Add at least 0.12 times the font size.
    • Word Spacing: Ensure it’s at least 0.16 times the font size.

    To figure out the best spacing for your font, use the Google Fonts Type Tester. It’s a handy tool that helps you see how different fonts look with various spacings so you can pick what works best for your project.

    Color Contrast

    You might think that black text on a white background is easy to read, but it’s not always that simple. Just like text with too little contrast can blend into the background, text with too much contrast can strain your eyes and cause visual fatigue.

    For instance, compare these two color combos:

    • Light gray text on a white background (low contrast, hard to read).
    • Black text on a white background (high contrast, easy to read).

    Whenever possible, go for the second option to make your text easier to read.

    WCAG offers tips on making your text readable for everyone, including those with vision impairments. They recommend using a contrast ratio of at least 4.5:1 for regular text and 3:1 for larger text.  If you want to meet WCAG 2.1 Level AAA, which is the highest level of accessibility, you’ll need a contrast ratio of 7:1 between your text and background.

    And remember, don’t rely on color alone to convey important information—always use other ways to ensure your content is accessible to everyone.

    Size

    WCAG does not have a specific minimum font size, but they do suggest that your text should be resizable up to 200% without losing content or functionality. This means your text should still be readable, and your layout should still work when someone zooms in. For instance, if your website text is 16px, users should be able to resize it to 32px without breaking the page layout.

    This is especially important for people with visual impairments who may need to enlarge text to read it comfortably.

    Text with Graphics

    Some web designers use text within images instead of regular text blocks, but this can be a problem for accessibility. Regular text can be easily adjusted in size, spacing, and color to keep it readable. On the other hand, text in images doesn’t adapt well. It can get pixelated and hard to read when you zoom in, which is a big issue for people with visual disabilities.

    According to WCAG 1.4.5, you should be using text instead of images of text whenever possible. For example, instead of putting text on a banner image, create a text element directly on your website. This way, screen readers can read the text, and users can adjust its size as needed.

    How to Choose an Accessible Font Family

    If you want to make your text easier to read, here are some tips to help with accessibility:

    • Pick Simple and Clear Fonts: Use fonts that are easy to read and familiar. Steer clear of fancy scripts or handwriting styles.
    • Avoid Confusing Characters: Choose fonts where letters and numbers are distinct. You don’t want “O” and “0” or “l” and “I” to look too similar.
    • Limit Font Variations: Stick to one, two, or at most three different fonts. Too many variations can be overwhelming.
    • Consider Spacing: Make sure there’s plenty of space around your text. Avoid making text too close together or overlapping.
    • Check Color Contrast: Use tools like the WCAG Contrast Checker to verify that your text color stands out well against the background. Good contrast helps make reading easier.
    • Avoid Tiny Text and Crowded Blocks: Don’t use very small font sizes or cram too much text into one space. It can be hard to read if the text is too small or packed too closely.

    Examples of Accessible Fonts

    Choosing the right font for your website and other digital projects can make a big difference. While there are many unique fonts out there, the most familiar ones are popular for good reasons. They are often the easiest to read and recognize.

    Here are a few fonts known for their accessibility:

    • Arial: This font is easy to read because it has wide letter spacing, clear distinctions between similar letters, and a high x-height (the height of lowercase letters). Arial works well with assistive technologies and screen magnifiers.
    • Verdana: Like Arial, Verdana is designed for readability. It has a large x-height, bold outlines, and wide spacing between characters, making it clear and accessible for both people and assistive tech.
    • Helvetica: Known for its bold outlines and generous character spacing, Helvetica is another great choice for accessibility. Its design helps people with visual impairments read more easily and is compatible with various assistive technologies.
    • Times New Roman: This classic font is widely used because of its simple and clear design. It’s easy to read and understand, making it a reliable choice for many types of content.
    • Tahoma: Tahoma is similar to Times New Roman but with a modern twist. Its clean design and good character spacing make it quick and easy to read.

    Remember, there’s no one-size-fits-all answer when it comes to the most accessible font. It’s important to consider the specific needs of your audience when choosing a font.

    Key Takeaways

    Whether you’re designing infographics, videos, slideshows, or blog posts, choosing an accessible font is a simple yet powerful way to make your content more accessible. By following WCAG guidelines and selecting fonts that prioritize readability and legibility, you can create a more inclusive and user-friendly experience for all visitors. Remember, accessibility benefits everyone, and taking these steps can make a significant difference.

    So, next time you’re designing a website or creating digital content, keep these tips in mind. Your audience will thank you, and you’ll be contributing to a more accessible and inclusive web.

    Happy designing!

    Greg McNeil

    August 1, 2024
    How-to Guides
    Accessible Design, accessible fonts, Fonts, Web Accessibility, Web Accessible Design, Website Accessibility
  • Screen Readers 101: Making Your Site Accessible

    Screen Readers 101: Making Your Site Accessible

    In today’s digital age, making your website accessible to everyone is more important than ever. One critical aspect of digital accessibility is ensuring that your site is compatible with screen readers. But what exactly are screen readers, and why is it so important to make sure your website works well with them? In this blog post, we’ll dive into what screen readers are, who uses them, how they browse the Internet, and how you can test your website to ensure it’s screen reader-friendly.

    What are Screen Readers and Who Uses Them?

    Let’s start with the basics. A screen reader is a piece of software that reads aloud the text displayed on a computer or mobile device screen. It’s a vital tool for people who are blind or have severe visual impairments. However, screen readers are also used by individuals with other disabilities, such as those with learning disabilities or certain cognitive impairments, who may find it easier to listen to content rather than read it.

    So, who exactly uses screen readers? The answer is billions of people around the world. In the United States alone, there are an estimated 12 million people over 40 with a visual disability. For these individuals, screen readers are essential for accessing the Internet, working, and communicating. Without screen readers, many websites would be entirely inaccessible to them.

    How Do Screen Reader Users Browse the Internet?

    Browsing the Internet with a screen reader is a completely different experience than browsing with sight. For starters, screen reader users don’t navigate web pages visually—they rely on audio cues and keyboard commands to get around.

    Here’s a simplified version of how it works:

    1. Screen Reader Starts Reading: When a screen reader user opens a webpage, the screen reader begins reading the content from top to bottom. It reads out the text, describes images (if alt text is provided), and announces the presence of links, buttons, and other interactive elements.
    2. Keyboard Navigation: Instead of using a mouse, screen reader users navigate through the website using keyboard commands. They might use the Tab key to move between links, headings, and form fields, or shortcuts to jump to specific sections of the page, such as the main content or a list of links.
    3. Listening for Context: Screen reader users often listen to the content at a much faster speed than normal. They also rely heavily on headings, landmarks, and other structural elements to understand the layout and flow of the page. For example, a user might jump from heading to heading to quickly scan the page and find the information they need.
    4. Interacting with Elements: When a user encounters a form field, button, or link, the screen reader announces what it is and sometimes gives instructions on how to interact with it. For example, if there’s a “Submit” button, the screen reader might say, “Button: Submit. Press Enter to activate.”

    For screen reader users, a well-structured, accessible website is key to having a smooth and efficient browsing experience. But if a website is not properly optimized for screen readers, it can become frustrating, confusing, or even impossible to use.

    Why is Screen Reader Testing Important?

    Now that you have a basic understanding of what screen readers are and how they’re used, let’s talk about why testing your website for screen reader compatibility is so important.

    Ensuring Digital Accessibility

    First and foremost, screen reader testing is crucial for ensuring digital accessibility. As a website owner, developer, or content creator, it’s your responsibility to make sure that your website is accessible to everyone, including people with disabilities. Screen reader testing helps you identify and fix issues that could prevent people who rely on these tools from accessing your content.

    Complying with Legal Requirements

    In the United States, websites are required by law to be accessible to people with disabilities. The Americans with Disabilities Act (ADA) Title II and Section 508 of the Rehabilitation Act are two key laws that apply to web accessibility. If your website is not accessible, you could be at risk of legal action, which could result in costly fines and damage to your reputation. By performing screen reader testing, you can ensure that your website complies with these laws.

    Improving User Experience

    Accessibility isn’t just about legal compliance—it’s also about providing a better user experience for everyone. When your website is accessible to screen reader users, it’s also likely to be more user-friendly for other visitors. For example, clear headings, logical page structure, and well-labeled buttons benefit all users, not just those with disabilities.

    Reaching a Wider Audience

    By making your website accessible to screen reader users, you’re opening it up to a wider audience. This can lead to more traffic, better SEO, and ultimately, more success for your business. Accessibility should be seen as an investment in your website’s future, not just a legal obligation.

    What Are the Different Approaches to Accessibility Testing?

    There are several different approaches to accessibility testing, each with its own advantages and disadvantages. To ensure that your website is fully accessible, it’s important to use a combination of these methods.

    Automated Testing

    Automated testing tools can scan your website for common accessibility issues, such as missing alt text, insufficient color contrast, and incorrect HTML structure. These tools are fast and can cover a lot of ground in a short amount of time. However, they can’t catch every issue—especially those related to screen reader compatibility.

    Some popular automated accessibility testing tools include:

    • WAVE: A web accessibility evaluation tool that highlights accessibility issues directly on your webpage.
    • Lighthouse: A tool built into Chrome that can audit your website for performance, SEO, and accessibility issues.

    While automated testing is a great starting point, it should never be the only method you use. Automated testing covers only 30-40% of accessibility guidelines and can miss more subtle or complex problems that require human judgment.

    Manual Testing

    Manual testing involves a human tester navigating your website and checking for accessibility issues. This approach is essential for catching issues that automated tools might miss, such as how well your website works with a screen reader. Manual testing can be more time-consuming and requires a deeper understanding of web accessibility, but it provides a more accurate picture of your website’s accessibility.

    During manual testing, you should:

    • Check Keyboard Navigation: Ensure that all interactive elements, such as links, buttons, and form fields, can be accessed and activated using only the keyboard.
    • Test with a Screen Reader: Use a screen reader to navigate your website and listen to how the content is announced. Pay attention to whether the screen reader correctly identifies headings, lists, buttons, and other elements.

    User Testing

    User testing involves real users with disabilities testing your website and providing feedback on their experience. This is the most effective way to identify and fix accessibility issues, as it provides insight into how your website works in the real world.

    To conduct user testing:

    • Recruit Testers: Find users who rely on screen readers and other assistive technologies to test your website. You can reach out to local organizations, online communities, or professional networks to find willing participants.
    • Observe and Take Notes: Watch how the testers interact with your website and take note of any issues they encounter. Pay attention to their feedback and use it to make improvements.
    • Iterate and Improve: After making changes based on user feedback, test again to ensure that the issues have been resolved.

    User testing can be more expensive and time-consuming than other methods, but it provides the most valuable insights.

    Not sure what form of accessibility testing is right for you? Check out our article, Choosing the Right Accessibility Audit for Your Goals, for more information.

    How to Perform Screen Reader Testing

    Screen reader testing is a crucial part of manual and user testing. Here’s a step-by-step guide to performing screen reader testing on your website.

    Choose Your Screen Readers

    There are several different screen readers available, each with its own unique features and quirks. The most commonly used screen readers in the United States are:

    • NVDA (NonVisual Desktop Access): A free and open-source screen reader for Windows.
    • JAWS (Job Access With Speech): A popular screen reader for Windows, often used in workplaces.
    • VoiceOver: The built-in screen reader for MacOS and iOS devices.
    • TalkBack: The built-in screen reader for Android devices.

    To ensure that your website is accessible to the widest audience possible, it’s important to test with more than one screen reader.

    Familiarize Yourself with Screen Reader Commands

    Screen readers are controlled through a series of keyboard commands. Before you start testing, take some time to familiarize yourself with the basic commands for the screen reader you’re using. Most screen readers have a “practice mode” where you can learn and try out different commands.

    For example, in NVDA, you can press Ctrl + Alt + N to start the screen reader, use the Tab key to move through links and buttons, and press H to jump between headings.

    Navigate Your Website

    Start by opening your website with the screen reader turned on. Listen to how the screen reader announces the content, and use keyboard commands to navigate through the site. Pay attention to the following:

    • Headings: Are they announced correctly? Do they provide a clear structure for the page?
    • Links and Buttons: Are they labeled correctly? Do they make sense out of context?
    • Forms: Are the form fields and labels announced clearly? Is it easy to fill out the form using only the keyboard?

    Identify and Fix Issues

    As you navigate your website, take note of any issues you encounter. For example, if the screen reader doesn’t announce a button’s label, it may be missing an aria-label attribute. If a heading is skipped, it might be due to incorrect HTML markup.

    Once you’ve identified the issues, go back and fix them in your website’s code. Then, test again to ensure that the problem has been resolved.

    Test on Different Devices

    Screen reader behavior can vary depending on the device and browser being used. After testing on your primary device, try testing on different devices and browsers to ensure a consistent experience for all users.

    Conclusion

    In today’s world, making your website accessible to everyone isn’t just a nice-to-have—it’s a must-do. Ensuring your site works smoothly with screen readers is a big part of that. By taking the time to test and optimize your website for screen readers, you’re not only complying with legal requirements but also creating a better experience for all users. Plus, you’re opening the doors to a wider audience, which is always good for business.

    If you’re ready to take the next step in making your website truly accessible, why not schedule a complimentary ADA Strategy Briefing with 216digital? We’re here to help you navigate the ins and outs of digital accessibility and ensure your site is welcoming to everyone. Let’s make the web a better place, one website at a time.

    Greg McNeil

    July 31, 2024
    WCAG Compliance
    assistive technology, digital accessibility, screen readers, Web Accessibility, web development, Website Accessibility
  • Unlocking the Power of Web Accessibility: Boost Your ROI

    Unlocking the Power of Web Accessibility: Boost Your ROI

    Hey there, website owners and content creators! Let’s talk about something that’s important for your website but often gets overlooked: web accessibility. You might wonder why you should care about it or what’s in it for you. Well, we’re here to tell you that making your website accessible is not just a nice thing to do—it’s also a smart business move with great return on investment (ROI).

    The Benefits of Web Accessibility

    First things first, what is web accessibility? Simply put, it means making your website usable for everyone, including people with disabilities. This can involve adding captions to videos for the hearing impaired, ensuring your site can be navigated with a keyboard for those who can’t use a mouse, and much more.

    Here are some fantastic benefits of web accessibility:

    1. Reach a Larger Audience: Around 16% of the world’s population has some form of disability. In the United States, that’s millions of potential visitors. By making your website accessible, you open the door to a whole new audience.
    2. Improved SEO: Search engines love accessible websites. Features that make your site easier for people to use, like alt text for images and clear headings, also help search engines understand and rank your content better.
    3. Better User Experience: An accessible website is easier for everyone to use, not just people with disabilities. Clear navigation, readable text, and fast load times make for a smoother, more enjoyable experience.
    4. Legal Compliance: In the US, there are laws and regulations like the Americans with Disabilities Act (ADA) that require websites to be accessible. Avoiding legal trouble is always a good idea!
    5. Positive Brand Image: Showing that you care about all your users can boost your brand’s reputation. People appreciate companies that are inclusive and socially responsible.

    Calculating Your ROI on Web Accessibility

    So, how do you figure out if investing in web accessibility is worth it? Let’s break it down:

    1. Determine Your Costs: Start by figuring out how much you’ll spend on making your website accessible. This can include hiring an accessibility expert, buying software tools, and training your team. Let’s say you spend $10,000 on these improvements.
    2. Estimate Your Returns: Next, think about the benefits you’ll gain. These might include increased traffic from people with disabilities, better SEO rankings leading to more organic traffic, and avoiding legal fines. If these changes bring in an additional $20,000 in revenue, your return is $20,000.
    3. Calculate Your ROI: The formula for ROI is (Returns – Costs) / Costs * 100. In our example, it’s ($20,000 – $10,000) / $10,000 * 100, which equals 100%. That’s a 100% return on your investment!

    Remember, these numbers are just examples. Your actual costs and returns will vary, but the key idea is that investing in web accessibility can bring in more money than you spend.

    Being Proactive Pays Off

    Now, let’s talk about why being proactive with web accessibility offers an incredible ROI.

    1. Stay Ahead of the Curve: Many businesses wait until they face a legal challenge or public backlash to make their websites accessible. By being proactive, you can avoid these issues and stay ahead of your competition.
    2. Long-Term Savings: Fixing accessibility issues early is often cheaper than doing a major overhaul later. Think of it like maintaining your car. Regular maintenance is less costly than a major repair down the road.
    3. Continuous Improvement: When you make accessibility a priority, you’re always improving your site. This keeps it up-to-date and user-friendly, which means visitors are more likely to stick around and come back.
    4. Enhanced Customer Loyalty: When users know they can rely on your website to be accessible, they’re more likely to become repeat visitors and loyal customers. This can lead to increased sales and a stronger, more loyal customer base.

    Steps to Get Started with Web Accessibility

    Feeling convinced? Great! Here are some steps to help you get started:

    1. Conduct an Accessibility Audit: Start by checking how accessible your current website is. There are tools and experts who can help with this.
    2. Set Clear Goals: Decide what you want to achieve with your accessibility improvements. This could be a certain level of compliance, better user experience, or higher SEO rankings.
    3. Make a Plan: Outline the steps you need to take to reach your goals. This might include updating your website’s code, adding accessibility features, and training your team.
    4. Implement Changes: Start making the necessary changes. It’s okay to start small and make improvements gradually.
    5. Test and Iterate: Regularly test your website to ensure it remains accessible. Make adjustments as needed to keep up with new standards and technologies.

    Web Accessibility:A Win-Win Investment

    Investing in web accessibility is a win-win for everyone. It not only helps people with disabilities but also enhances your website’s performance and elevates your brand’s image. The return on investment can be incredibly rewarding. By prioritizing accessibility, you’re positioning your website for long-term success.

    Ready to take the next step? Schedule a complimentary ADA strategy briefing  with 216digital today. Let’s work together to make your website accessible and ensure that your investment pays off!

    Greg McNeil

    July 29, 2024
    The Benefits of Web Accessibility
    Benefits of Web Accessibility, ROI, Web Accessibility, Website Accessibility
  • Choosing the Right Web Accessibility Solution

    Choosing the Right Web Accessibility Solution

    In today’s digital age, ensuring that your website is accessible to all users, including those with disabilities, is not just a legal obligation but also a moral imperative. With the implementation of laws like the Americans with Disabilities Act (ADA) and the European Accessibility Act (EAA), businesses must prioritize website accessibility to avoid potential legal repercussions and to foster an inclusive online environment. This guide will help you choose the right web accessibility solution for your organization, depending on your needs, goals, and budget. We will also highlight the ADA remediation services offered by 216digital, a leader in the field.

    Understanding Website Accessibility and ADA Conformance

    Website accessibility refers to the inclusive practice of ensuring that websites are usable by people of all abilities and disabilities. This includes making content perceivable, operable, and understandable, and robust for individuals with visual, auditory, motor, and cognitive impairments. ADA conformance means that a website meets the standards set by the ADA, which often align with the Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C).

    Assessing Your Needs and Goals

    Before diving into the web accessibility solutions available, it’s crucial to assess your organization’s specific needs and goals. Here are some key considerations:

    1. Legal Compliance: Determine the legal requirements applicable to your business. For U.S. companies, ADA compliance is mandatory, while European companies must adhere to the EAA. Understanding these requirements will guide your accessibility efforts.
    2. Audience: Consider your target audience and their potential accessibility needs. For example, if your website serves a large population of elderly users, you may need to focus more on features that improve readability and navigation.
    3. Current State of Accessibility: Conduct an accessibility audit to identify existing issues. This will help you understand the scope of work required and prioritize improvements.
    4. Budget: Establish a budget for accessibility improvements. Costs can vary widely depending on the complexity of your website and the extent of remediation needed.
    5. Internal Expertise: Assess whether your team has the necessary skills and knowledge to implement accessibility changes or if you need external support.

    Choosing the Right Web Accessibility Solution

    Once you have a clear understanding of your needs and goals, you can start exploring the available solutions. Here are some tips for choosing the right web accessibility solution for your organization:

    Automated Accessibility Tools

    Automated audits like Lighthouse, WAVE, and Firefox Inspector are a great starting point for identifying common accessibility issues. These tools quickly show potential problems, such as missing alt text, incorrect heading structures, and broken links. They give you a report with these findings, which you can use as a starting point to make your site more accessible. Some popular automated tools include:

    • Google Lighthouse: An open-source tool that provides audits for performance, accessibility, SEO, and more, generating detailed reports and actionable insights to improve website accessibility and user experience.
    • WAVE (Web Accessibility Evaluation Tool): A web accessibility evaluation tool that highlights accessibility issues directly on the webpage, providing visual feedback and detailed reports to help identify and address barriers for users with disabilities.
    • Firefox Inspector: A built-in tool in Firefox’s developer tools that allows users to inspect, modify, and debug HTML and CSS, including accessibility properties, helping developers ensure compliance with accessibility standards.

    Pros of Automated Accessibility Tools

    1. Speed: Automated tools can scan an entire website in minutes, providing a quick overview of accessibility issues.
    2. Cost-Effective: These tools are generally less expensive than manual audits or professional services.
    3. Convenience: useful for identifying widespread issues to ensure ongoing compliance.

    Cons of Automated Accessibility Tools

    1. Limited Scope: Automated tools cannot catch all accessibility issues, especially those involving user experience and context.
    2. False Positives/Negatives: These tools can sometimes flag issues that aren’t actually problems or miss real issues, leading to incomplete compliance.
    3. Lack of Detailed Guidance: While they provide suggestions, they often lack the detailed guidance needed to fix complex issues.

    Manual Audits and User Testing

    Manual audits and user testing provide a more in-depth analysis of your website’s accessibility. Accessibility experts will go through your site carefully, checking each part to make sure it follows WCAG’s guidelines. This is a detailed process where experts use different browsers and assistive tools, like screen readers or voice recognition software, to find and fix any small problems with accessibility.

    Pros of Manual Audits and User Testing

    1. Thoroughness: Human experts can identify complex issues that automated tools might miss.
    2. Real-World Testing: User testing ensures that your site is usable for people with disabilities.
    3. Detailed Reports: Manual audits provide in-depth reports and specific recommendations for improvement.

    Cons Manual Audits and User Testing

    1. Cost: Manual audits and user testing can be expensive, especially for large websites.
    2. Time-Consuming: These processes take longer than automated scans, delaying the implementation of fixes.
    3. Resource-Intensive: They require skilled professionals to coordinate with users with disabilities.

    Accessibility Overlays and Plugins

    Accessibility overlays and plugins offer quick fixes for improving accessibility. These solutions typically add features like screen reader compatibility, keyboard navigation, and color contrast adjustments by modifying a website’s code with a snippet of JavaScript.

    Pros Accessibility Overlays and Plugins

    1. Quick Implementation: Overlays can be added to your site quickly, offering an immediate boost in accessibility.
    2. User Control: They often allow users to customize their experience, such as adjusting font sizes or contrast levels.
    3. Cost-Effective: Generally cheaper than comprehensive manual audits or professional services.

    Cons Accessibility Overlays and Plugins

    1. Superficial Fixes: Overlays may not address the root causes of accessibility issues, leading to only superficial compliance.
    2. User Frustration: Some users with disabilities find overlays intrusive or ineffective.
    3. Potential Legal Risks: Reliance on overlays alone may not meet legal accessibility standards, potentially exposing your site to legal action.

    Check out our guide on web accessibility overlays for more details on how they might make your website a target for a frivolous ADA lawsuit.

    Consulting and Professional Services

    For organizations seeking a thorough and sustainable approach to accessibility, consulting, and professional services are ideal. These provide customized solutions based on your specific needs, including expert guidance, comprehensive audits, remediation, and ongoing support.

    Pros Consulting and Professional Services

    1. Expert Guidance: Professionals bring a wealth of experience and expertise to ensure comprehensive accessibility.
    2. Custom Solutions: Services are tailored to your website’s unique needs and requirements.
    3. Ongoing Support: Many consulting firms offer ongoing support and training to maintain accessibility.

    Cons Consulting and Professional Services

    1. High Cost: Professional services are typically the most expensive option.
    2. Dependency: Relying on external consultants can create dependency, potentially slowing down internal development processes.
    3. Implementation Time: Custom solutions take time to develop and implement, potentially delaying compliance.

    216digital’s ADA Remediation Services

    When it comes to professional web accessibility solutions, 216digital stands out as a trusted provider of ADA remediation services. Here’s why 216digital is a top choice for ensuring your website meets ADA conformance:

    Risk Mitigation

    Through our extensive experience and collaboration with key legal players, 216digital has determined the metrics and red flags that cause companies to get hit with ADA non-compliance lawsuits. We know exactly how to take the target off of your back so that you can forget about the ambulance chasers and focus on growing your business.

    Our goal through this service is to get the best possible settlement through the improvement of your automated scan results. Identifying and removing web accessibility errors detected with scanning tools and those addressed in the lawsuit. Providing an Accessibility Statement, Skip Link, and Focus Outlines as window dressing to further prevent copycats. Ensure you don’t fall victim to copycat legislation by getting your metrics below internally established risk tolerance thresholds.

    Real-World Accessibility

    While automated accessibility scans are functional and convenient, they only curate about 30% of issues, leaving your website exposed to a lawsuit and your customers with a poor user experience.

    WCAG 2.1 Professional Audits provide insight that accessibility software can’t, which is essential to ensuring that disabled users can access your website to their fullest extent. Only through professional auditing, page-by-page click-throughs, and testing assistive technology such as screen readers and keyboard-only commands can your website reach full accessibility compliance.

    Our Web Accessibility Professionals will evaluate and examine the accessibility level of your website’s UI, source code, usability, and design. Then, they will implement solutions focused on three key areas:

    • Screen reader and assistive technology compatibility
    • Keyboard-only navigation, operation, and orientation
    • UI and design

    Ongoing Support and Monitoring

    Accessibility monitoring is an ongoing and proactive process that regularly checks online content for accessibility violations. Think of it as an early warning system, allowing developers and content creators to identify and fix potential barriers quickly.

    216digital’s a11y. Radar is an automated tool that regularly checks your website for ADA compliance. It tracks your ongoing efforts, whether they’re done by your in-house team or an outside agency. You’ll get access to detailed dashboards and updates on any content, code, or user experience issues that might affect your website’s accessibility. Plus, our easy-to-use interface lets your team see current problems and manage any changes that need to be made.

    Here are some of a11y. Radar’s key features:

    • Dynamic Dashboard Display
    • Compliance Scans
    • Detailed Issue Reports
    • Issue Tracking Over Time
    • Manual Testing Reports
    • Email Alerts
    • Current Web Compliance Status

    Conclusion

    Choosing the right web accessibility solution is crucial for ensuring that your website is inclusive, usable, and conforms to legal standards. By assessing your needs, goals, and budget, you can determine the most appropriate approach, whether it’s using automated tools, conducting manual audits, implementing accessibility overlays, or partnering with professional services like 216digital.

    216digital‘s ADA remediation services offer a comprehensive, customized, and user-centered solution to web accessibility. By leveraging their expertise, you can achieve ADA conformance and provide a better online experience for all users, ultimately fostering an inclusive digital environment and protecting your organization from potential legal challenges.

    Investing in web accessibility is not just about compliance; it’s about creating a web that works for everyone. Take the first step today and choose the right accessibility solution for your organization.

    Greg McNeil

    July 23, 2024
    Testing & Remediation
    Accessibility Remediation, ADA Web Accessibility, digital accessibility, Web Accessibility, Web Accessibility Remediation, Web Accessibility Solution
  • 2023 Web Accessibility Lawsuit Trends and Insights

    2023 Web Accessibility Lawsuit Trends and Insights

    Web accessibility is no longer just a buzzword for the tech-savvy; it has become a crucial aspect of every online business. The surge in ADA-related lawsuits in 2023 serves as a wake-up call for website owners, developers, and digital marketers. Ignorance is no longer bliss, and understanding the trends can be the key to safeguarding your online presence in 2024.

    For companies of all sizes, this raises a pair of essential questions:

    1. What is behind this rise in litigation?
    2. Is my business at risk?

    In this post, we break down the 2023 web accessibility lawsuit trends and provide insights to help you navigate the evolving landscape. In today’s digital world, being informed isn’t just advantageous—it’s essential.

    A Shift in Web Accessibility

    Advocates for digital platforms being included in the Americans with Disabilities Act (ADA) have made significant progress in 2023. The Department of Justice (DOJ) declared that by 2024, all state and local websites must adhere to WCAG AA standards. This move shows that websites and mobile apps are just as important as physical places.

    Right now, the declaration above only applies to state and local government groups under Title II of the ADA. But private businesses, often under Title III, might have to follow similar rules soon. This success, along with other updated state laws like California’s Assembly Bill (AB) 1757, has encouraged supporters to take legal action in record numbers.

    A Closer Look at the Numbers

    The numbers are in, and they’re striking: Plaintiffs filed 4,605 federal and state-filed ADA-related digital lawsuits, 683 more than in 2022. 3,086 of these lawsuits went through federal courts, whereas 1,519 were in state courts. This shift emphasizes the growing significance of state lawsuits in digital accessibility.

    New York and Web Accessibility Lawsuits

    In fact, Plaintiff firms file almost 75% of all lawsuits in New York federal or state courts. Although we have seen increased lawsuits outside the prominent three regions of New York, California, and Florida, New York is still the king.

    But don’t get excited if you are outside of these states. The internet has no boundaries; having customers in a state is enough to be susceptible to legal action. For instance, your online business may be in Ohio. Still, a customer in New York State can file a claim in New York for your website having web accessibility barriers. Your location has no bearing. 

    But what if you are just a small online business? You should be safe, right?

    What Industries Are Most at Risk?

    eCommerce websites are more likely to be sued than other industries, such as Food Service and Education. In fact, 80% of all lawsuits are against eCommerce websites, with the majority of cases filed by visually impaired or blind individuals. This is because more and more businesses are selling online than ever before. eCommerce websites constantly change and frequently have complex functionality, making them more susceptible to legal issues. 

    Want to know more about eCommerce ADA litigation? In that case, check out our article, “Retail is the Prime Target for ADA Web Accessibility Lawsuits.“

    Suppose you have already been sued for web accessibility, you should be safe from subsequent lawsuits, right? Unfortunately, the data says otherwise.  

    Copycat Accessibility Lawsuits Are On the Rise

    It is not surprising that 25% of web accessibility lawsuits in 2023, more than 700, were filed against businesses that have previously been involved in ADA digital lawsuits. This highlights the prevalence of legal issues related to accessibility. 

    Why the Surge in Copycat Lawsuits?

    Unfortunately, the ADA does not protect a company with an inaccessible website, regardless of how often they have been sued, when the lawsuits occurred, or whether they settled to make improvements. 

    Any new user who encounters barriers on a website can file a lawsuit against that website or any other websites or apps owned by the same company. This may lead to copycat lawsuits from new plaintiffs.

    The bottom line? If digital content is not accessible, the risk of legal repercussions is substantial. But how should online businesses protect themselves against ADA claims in 2024? Web accessibility widgets and overlays?

    Web Accessibility Widgets and Overlays

    Many companies that offer accessibility widgets claim to be the ultimate solution for overcoming barriers and even promise legal protection from ADA cases. If you search on Google for web accessibility solutions, you’ll find numerous companies competing for your attention. However, these widgets fall short of being the magical fix many hoped for.

    In 2023, 933 businesses using accessibility widgets faced lawsuits, a 62% increase from the previous year. These legal actions often point out the widget features and functionality as causes of accessibility barriers, along with common WCAG failures. But why is that the case?

    The Pitfalls of Web Accessibility Widgets and Overlays

    One major issue with accessibility widgets is that they don’t address the fundamental access barriers on websites. Although these issues are not visible to most users, they pose significant challenges for people with disabilities.

    Furthermore, overlays can only identify 30% of web accessibility errors. Unfortunately, overlay tools struggle to handle the complexity of WCAG guidelines and cannot make the comprehensive changes necessary. The remaining 70% of issues can only be identified through manual testing.

    The trend of filing ADA complaints and lawsuits against companies using accessibility widgets will continue into 2024. Achieving complete ADA or WCAG compliance requires more than just overlays or widgets. So, what should you do?

    How to Keep Your Online Business Safe

    It’s crucial to make sure that your website and online applications follow ADA web accessibility rules to lower the risk of getting sued. This might mean teaming up with web accessibility experts to review your site and make any necessary changes.

    To avoid ADA web accessibility litigation, online businesses should take the following steps:

    1. Review your website: Conduct a comprehensive web accessibility audit to identify all barriers.
    2. Make a plan: Once you find the barriers, address the issues identified in the audit. Start with the most critical issues first.
    3. Train Staff: Show your team how to follow the best practices for web accessibility and keep things accessible in the future.
    4. Use helpful tools: Frequently test your websites or apps for accessibility with tools like web accessibility monitoring services.
    5. Accessibility Partner:  Get support from experts who focus on accessibility to make sure you’re following ADA requirements.
    6. Stay Updated: Stay updated on WCAG standards and update your websites and apps when needed.

    Conclusion

    In today’s digital age, web accessibility is non-negotiable. Whether you aim to protect against ADA lawsuits or strive for WCAG 2.2 AA compliance, taking immediate and comprehensive action is vital. At 216digital, we understand the nuances of ADA lawsuits and can help develop a strategy to integrate accessibility into your development roadmap. 

    Schedule a complimentary ADA Strategy Briefing today to learn more about securing ongoing, real-world accessibility on your terms.

    Greg McNeil

    January 23, 2024
    Legal Compliance
    ADA Compliance, ADA Lawsuit, ADA Web Accessibility, ADA Website Compliance, Web Accessibility, web accessibility lawsuits
  • What is Web Accessibility & Why is it Important?

    What is Web Accessibility & Why is it Important?

    Most of us can hardly conceive what life would be like without the internet. The ability to have the world at your fingertips or the click of a mouse. But what if you can’t use a mouse? What if you can’t see the screen of your computer or hear a video playing?

    As soon as we ask these types of questions, we can begin to see how the internet can create barriers, leaving some users frustrated and reliant on others. However, once we can recognize these barriers, we can begin to remove them, creating web content, design, and tools that everyone can use regardless of their ability. Here is an introduction to the basics of web accessibility. 

    What is Web Accessibility?

    We have all experienced the annoyance of squinting at a poorly selected font, blurry images, or trying to navigate a page that is not compatible with mobile devices. While these issues are a slight inconvenience, they can restrict or eliminate their internet usage to some. 

     Web accessibility provides everyone with the same access to digital information without any hindrance, regardless of impairments or disabilities. Users should be equipped with the tools and capabilities to aid in the website’s perception, understanding, contribution, navigation, and interaction. 

    Why is Web Accessibility Important?

    The internet is an essential resource in almost every aspect of life. During the 2020 COVID pandemic, the internet became a lifeline to many, keeping the world connected. The high rate of digital adoption within the past two years has revolutionized our lives and society. Still, a significant percentage of the world’s population is limited or cannot use the internet due to accessibility barriers. 

    Web Accessibility for Users

    Accessibility barriers hinder users with disabilities from interacting and experiencing the internet. According to the World Health Organization (WHO), over 1 billion people have some disability, with the rates continuing to rise from chronic health conditions and population aging.  

    There are three disabilities or impairments: conditional or situational, temporary, and permanent. Conditional or situational impairment is the difficulty accessing digital information due to the situation. An example of situational impairment would include noise, poor lighting, distractions, or slow internet speed. Permanent and temporary disabilities are more commonly associated with disability, including visual, hearing, neurological, cognitive, and motor issues. 

    Web Accessibility Benefits for Your Business

    Web accessibility often is thought only to remove barriers for users facing disabilities. However, accessibility can be just as beneficial for your online business as it can its users. 

    Brand Reputation

    Having an accessible website creates an inclusive environment for your users while providing them with more meaningful interaction with your website and brand by building trust and reputation. For instance, Facebook has been praised for ensuring its site accommodates blind users.

    Expanding Market

    Your online business lives and breathes according to your customers. The internet is the best place to reach out to customers and expand your market. By making your website accessible, you will cater to an estimated $1.2 trillion market that the competition could be overlooking. As a result, you are increasing your customer retention and acquisition. 

    Legal Compliance

    Additional, by ensuring your website is accessible, you could mitigate a frivolous ADA lawsuit. One lawsuit is filed every hour either in federal court or in California under the Unruh Act directly violating ADA guidelines. 

    Web Accessibility can be beneficial for both your customers and your business. But what are the guidelines for Web Accessibility, and how are they determined?

    Website Accessibility Guidelines

    Users with a disability can change how they interact with the internet using assistive software. However, how users interact is not always predictable. For instance, an individual with low vision could use a screen reader or screen magnifiers. Ideally, a website’s content should be accessible for all users, including users who require assistive software.  

    The Web Content Accessibility Guidelines (WCAG) are the most widely cited international standards for web accessibility. WCAG included specific checkpoints and recommendations based on a principle-based approach to ensure all users can share in the same experience. 

    The Four Principles of Website Accessibility

    WCAG’s principle-based approach is the foundation for producing content and for anyone who wants to use the web. POUR is an acronym that describes accessibility as perceivable, operable, understandable, and robust.

    Perceivable

    The state or quality of information and elements on a website has to be capable of being perceived through the senses, leaving nothing left undetectable or invisible. Most users perceive information relying on visuals or sight. Visually impaired users perceive information through sound or touch. For instance, if a user cannot see an image, how can they perceive the content of the article they are reading? Images with well-written alternative text can provide context, allowing them to still perceive the content just as individuals with sight. 

    Operable

    Users must be able to operate a website’s interactive elements. Interactive interface elements such as buttons, navigations, or controls should operate for all users. Users must operate the interface elements by first identifying them and engaging with them. For instance, have you ever tried to click a submit button on a website, and nothing happened? Your interaction with the malfunctioning button has limited your experience or has prevented you from using the website how you intended. 

    Users who cannot interact with elements physically by clicking, or tapping, rely on the tab key, voice commands, or other assistive devices to engage with elements. Websites should not require actions that some users cannot perform. Some users will even not use your website if they cannot function with a keyboard alone. These barriers can limit your website’s reach and create a poor users experience for all users. 

    Understandable

    Websites should be clear and concise in presentation and format, with predictable patterns of use and design. Users should have no issue comprehending the meaning and purpose of the presented information. The “understandable” principle also applies to user interaction elements such as buttons, semantic markups within the code, and other elements to your site. Everything should have a purpose and a meaning behind your site’s content.

    Robust

    Robustness is the ability for content to function reliably using various technologies, including assistive devices. Websites need to provide the same information and interactivity, regardless of access through screen readers, touch screens, or web browsers.

    The lack of these four principles will make your website inaccessible to your users. Therefore, the WCAG recommendations branch out into more detailed levels of accessibility based on these four leading principles. There are three compliance levels: A, AA, and AAA. Each level increases the requirements for web accessibility compliance, grading the website based on the requirements met. 

    Closing

    The internet has become a modern necessity to everyone, offering independence and freedom unavailable through any other medium. We need to start asking how users interact with our websites and break the barriers to create a more inclusive online environment through web accessibility. Web accessibility allows everyone to access the same digital information without hindrance, regardless of impairments or disability. Providing the tools and capability to your user’s aid in your site’s perception, understanding, contribution, navigation, and interaction.  

    As you become aware of the importance of web accessibility and its impact on both your company and your customers, it is essential to know you are not alone. Integrating accessibility can seem intimidating at first, but 216digital  is here to help. We have a passion for web accessibility and ensuring your business is thriving in a continuously growing medium. If you would like more information on web accessibility or how to make your website accessible today, schedule a 15-minute complimentary consultation with our experts or request a free ADA compliance scan today by clicking the link below.

    Request A Free ADA Compliance Scan

    Greg McNeil

    January 13, 2022
    The Benefits of Web Accessibility
    Accessibility, ADA Compliance, ADA Website Compliance, Web Accessibility, Website Accessibility
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