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  • How to Make Your Blog Accessible to All Readers

    How to Make Your Blog Accessible to All Readers

    Creating a blog that’s accessible to everyone isn’t just good for your readers—it’s also a win for your website’s success. When we talk about web accessibility, we mean making sure that people of all abilities can access and understand your content. This includes individuals with disabilities who may use assistive technologies like screen readers. And there’s an added bonus: making your blog accessible can also improve your SEO (Search Engine Optimization), boosting your site’s visibility in search engines.

    In this guide, we’ll explore several steps to ensure your blog is accessible to everyone, with a focus on improving usability and optimizing it for search engines. Whether you’re a website owner, developer, or content creator, these practical tips will help you reach a wider audience and provide a better experience for all users.

    How Accessible Content Helps SEO

    Let’s start with the big question: How does making your blog accessible help with SEO? Search engines, like Google, favor websites that provide a better user experience, and accessibility plays a big role in this.

    When your blog is accessible, it’s easier for search engines to understand the content. Things like descriptive image alt text, structured headings, and meaningful links all give search engines more information about what’s on your page. This helps your content rank higher in search results. And since more people (including those with disabilities) can interact with your site, you’ll have a broader audience—another positive signal for SEO.

    By making your blog accessible, you’ll not only help people who rely on assistive technology, but you’ll also make your content easier to find for everyone. It’s a win-win!

    Use Headings to Convey Meaning and Structure

    One of the easiest ways to make your blog more accessible is by using headings properly. Headings help break up your content and make it easier to follow. But they’re more than just big, bold text—they’re essential for screen readers to understand the structure of a page (per WCAG 1.3.1).

    When you use headings (H1, H2, H3, etc.), you’re telling both readers and search engines what’s important on the page. Your main title should be an H1, and any subtopics should be in descending order of importance using H2s and H3s. For example, in this article, “Use Headings to Convey Meaning and Structure” is an H2 because it’s a main section, while smaller points could be H3s.

    Headings allow users to skim your blog and quickly find the information they’re looking for. This is especially helpful for readers using assistive technology, as screen readers rely on heading tags to navigate a webpage.

    Keep Content Clear and Concise

    Nobody likes wading through long, complicated paragraphs. Most people scan online content rather than reading it word-for-word. That’s why it’s important to keep your writing clear, concise, and easy to digest (per WCAG 3.1.5).

    Simple, straightforward language isn’t just good for accessibility—it’s good for your readers in general. If someone lands on your blog and can quickly understand the point you’re making, they’re more likely to stick around.

    This is especially true for people with cognitive disabilities who may have difficulty processing complex information. Break up your text into short paragraphs, use bullet points or numbered lists where appropriate, and avoid using jargon unless absolutely necessary.

    Remember: the clearer your content, the more accessible it is to everyone.

    Describe Your Images

    Images add visual interest to your blog posts, but they can create barriers if not handled properly. For people who are blind or have low vision, images need to be described in a way that makes sense with the content (per WCAG 1.1.1).

    That’s where alt text comes in. Alt text is a short description of an image that is read aloud by screen readers. It should be clear and concise, describing the image’s purpose in the context of your blog post. For example, if you have a picture of a dog in a blog about pet care, your alt text might say “Golden retriever lying on grass” rather than just “dog.”

    Good alt text is essential for both accessibility and SEO. Search engines can’t “see” images, but they can read alt text. By describing your images accurately, you’re helping both users and search engines understand your content better.

    Make Link Text Meaningful

    “Click here” is a common phrase you’ll see in blogs, but it’s not very helpful for accessibility or SEO. Instead, make your link text descriptive and relevant to the page it’s pointing to (per WCAG 2.4.4).

    For instance, instead of writing “Click here for more information,” you could write “Learn more about web accessibility.” This is more meaningful for readers and screen readers alike because it gives them an idea of what they’ll find when they click the link.

    Meaningful link text also helps with SEO because it gives search engines more context about the linked content. It’s another small tweak that can make a big difference in accessibility and search visibility.

    Check the Comment Form—Is It Labeled Properly?

    If you allow comments on your blog, it’s important to make sure your comment form is accessible. Many standard comment forms aren’t labeled properly, which can be a problem for people using screen readers (per WCAG 1.3.1).

    Check that each field (like “Name,” “Email,” and “Comment”) has a label that screen readers can read aloud. This will make it easier for everyone to interact with your blog, and it shows that you care about your entire audience’s experience.

    If you’re using a popular blogging platform like WordPress, there are plugins that can help ensure your forms are accessible. But it’s always a good idea to double-check that everything is labeled correctly.

    Use Flexible Font Sizes

    Another way to make your blog accessible is by using flexible font sizes. Not everyone has perfect vision, and some users may need to increase the font size to read your content comfortably (per WCAG 1.4.4).

    Make sure your blog’s text can be resized without breaking the layout or making the page hard to navigate. You can do this by using relative units like “em” or percentages instead of fixed pixel sizes. This way, readers can adjust the font size according to their preferences.

    In addition, choose fonts that are easy to read. Avoid overly decorative fonts and make sure there’s enough contrast between your text and background.

    Put Your Blogroll on the Right-Hand Side

    Placing your blogroll or navigation bar on the right-hand side of the page can improve accessibility. Many users with screen readers or keyboard navigation tools scan content from left to right. By placing the most important content (your actual blog post) on the left side and your blogroll or other navigation elements on the right, you make it easier for people to access what they came for (per WCAG 2.4.3).

    It’s a small change, but it can significantly enhance the usability of your blog for people using assistive technology.

    Conclusion

    Making your blog accessible isn’t just about being inclusive—it also helps with SEO and makes your site easier to use. By using clear headings, adding alt text to images, writing simply, and making sure your site is easy to navigate, you’ll make your blog better for everyone.

    Accessibility can be simple. With a few easy updates, you can make your blog a welcoming place for everyone, including people with disabilities. Not only will this improve your SEO and grow your audience, but it will also make your site more user-friendly.

    If you’re unsure where to start or want to make sure you’re on the right track, schedule an ADA briefing with 216digital. We’re here to help you make your blog accessible and successful!

    Greg McNeil

    September 5, 2024
    How-to Guides
    Content Writing, digital accessibility, How-to, SEO, Web Accessibility
  • Why Your Navigation Menu Needs Accessibility

    When you visit a website, one of the first things you probably notice is the navigation menu. It’s usually at the top or on the side of the page, guiding you to different parts of the site. Think of it as the roadmap to all the good stuff a website has to offer. But what happens if that roadmap isn’t clear? This is where accessible navigation menus come into play.

    Let’s dive into what a web navigation menu is, common accessibility challenges, why they matter, and how you can make yours more accessible!

    What is a Website Navigation Menu & Structure?

    A navigation menu is a list of links or buttons usually found at the top or side of a website. These links guide users to different sections of the site, like the homepage, about page, blog, or contact page. Think of it as a roadmap that helps visitors get where they want to go without wandering aimlessly.

    The structure of a navigation menu can vary from simple to complex, depending on the size and type of website. Most websites use one or more of these types of menus:

    • Horizontal Menus: Commonly found at the top of a webpage.
    • Vertical Menus: Often located on the left or right side of a webpage.
    • Dropdown Menus: This appears when you hover over or click a menu item.
    • Hamburger Menus: Those three stacked lines you see on mobile websites or apps.

    The structure needs to be clear and intuitive so users can find what they’re looking for quickly and easily. For example, if you’re on an online store’s website, you’d expect to find “Products” in the main menu, not buried under “About Us.”

    When the navigation is well-organized, visitors can explore your site and enjoy their experience. But if it’s confusing or hard to use, people might leave — and that’s not good for any website.

    Common Accessibility Challenges with Navigation Menus

    Creating a navigation menu might seem simple, but there are a few common accessibility challenges that can make it tricky for some users to navigate. Here are a few examples:

    • Keyboard Navigation: Not everyone uses a mouse. Some people rely on a keyboard or other assistive devices to move around a website. If your menu isn’t keyboard-friendly, it can be impossible for these users to access parts of your site.
    • Screen Readers: Screen readers are tools that help people with visual impairments by reading the text on the screen out loud. If your menu isn’t designed with screen readers in mind, it might not make sense to the user.
    • Color Contrast: If the text in your menu doesn’t have enough contrast with the background, it can be hard for people with visual impairments to read. For example, light gray text on a white background might look sleek, but it’s not easy for everyone to see.
    • Dropdown Menus: Dropdown menus are those extra links that appear when you hover over a main menu item. They can be challenging for screen readers and keyboard users if not properly coded.

    Why Are Accessible Navigation Menus Important?

    Accessible navigation menus aren’t just about being kind or doing the right thing—they’re also good for business. When your site is accessible, it’s usable by everyone, including people with disabilities. This means you’re not excluding potential customers or visitors, which can lead to a better return on investment (ROI).

    Additionally, accessibility is a legal requirement under the Americans with Disabilities Act (ADA) in the United States. Websites that don’t comply with these guidelines can face lawsuits, which can be costly and damage your brand’s reputation.

    Simply put, investing in web accessibility isn’t just good ethics—it’s good business.

    Features of an Accessible Navigation Menu

    To make sure your navigation menu is accessible, you should include several features. These features align with Web Content Accessibility Guidelines (WCAG), the go-to standards for web accessibility.

    1. Keyboard Accessibility (WCAG 2.1.1 – Keyboard Accessible):

    Keyboard accessibility is one of the most critical aspects of web accessibility. Some users may not be able to use a mouse due to motor disabilities, repetitive strain injuries, or personal preference. For these users, navigating a website entirely via the keyboard is essential. Here’s how you can make your navigation menu keyboard-friendly:

    • Tab Order: Ensure that users can navigate through all menu items using the Tab key. The order should be logical and follow the visual flow of the website.
    • Enter and Arrow Keys: When a menu item has a dropdown, users should be able to expand or collapse it using the Enter or Arrow keys. Once expanded, users should be able to navigate through the submenu items using the Arrow keys.
    • Focus Management: Users should always know where they are on the page. Make sure that when a user opens a dropdown, the focus shifts to the first item in that dropdown.

    Here’s an example of how you can make a simple navigation menu keyboard accessible:

    <nav>
      <ul>
        <li><a href="#home" tabindex="0">Home</a></li>
        <li><a href="#about" tabindex="0">About</a></li>
        <li><a href="#services" tabindex="0">Services</a></li>
        <li><a href="#contact" tabindex="0">Contact</a></li>
      </ul>
    </nav>

      

    2. Visible Focus Indicator (WCAG 2.4.7 – Focus Visible):

    Focus indicators show users where they are on a webpage when they navigate using a keyboard. Without a visible focus indicator, users can get lost, particularly if they are relying solely on the keyboard. The WCAG guidelines require that the focus indicator be clearly visible when users navigate through menu items.

    Styling Focus Indicators

    Customize the default focus style to make it more visible. You can use CSS to create a more prominent outline or make a background change. For example:

    a:focus {
      outline: 3px solid #ff9800; /* Orange border for focused links */
      background-color: #f0f0f0; /* Light gray background for contrast */
    }

      

    Accessible Color Choices

    Ensure that the color of the focus indicator has enough contrast with the background to be easily noticeable.

    3. ARIA Roles and Attributes (WCAG 4.1.2 – Name, Role, Value):

    ARIA (Accessible Rich Internet Applications) roles and attributes provide extra information to assistive technologies like screen readers, helping users understand the purpose and state of navigation elements. This is especially important for menus that have complex structures, such as dropdowns.

    ARIA Roles

    Use roles like role= “navigation” to indicate the navigation region and role= “menu” or role= “menuitem” to define menus and items within them. For example:

    <nav role="navigation" aria-label="Main Navigation">
      <ul role="menubar">
        <li role="none"><a href="#home" role="menuitem">Home</a></li>
        <li role="none"><a href="#about" role="menuitem">About</a></li>
        <!-- Other menu items -->
      </ul>
    </nav>

    ARIA Attributes for State

    Use aria-expanded to indicate if a dropdown is expanded or collapsed. This helps users who rely on screen readers understand whether they can interact further with the menu item.

    <button aria-expanded="false" aria-controls="submenu">Services</button>
    <ul id="submenu" role="menu">
      <li role="none"><a href="#design" role="menuitem">Design</a></li>
      <li role="none"><a href="#development" role="menuitem">Development</a></li>
    </ul>

    When the button is clicked to expand the menu, JavaScript should change aria-expanded= “true”.

    4. Color Contrast (WCAG 1.4.3 – Contrast (Minimum)):

    Ensuring sufficient color contrast is vital for users with visual impairments, including color blindness. The contrast ratio between the text and its background should be at least 4.5:1 for normal text and 3:1 for large text.

    • Choosing Accessible Colors: Use online tools like the WebAIM Contrast Checker to ensure your menu items meet the WCAG color contrast standards.
    • Avoid Low-Contrast Hover States: While hover effects can be helpful, make sure they don’t reduce the text’s visibility. For example, avoid light text on light backgrounds.

    5. Responsive and Mobile-Friendly Design (WCAG 1.4.10 – Reflow):

    Navigation menus must be accessible across different devices and screen sizes. This is especially important given the widespread use of mobile devices.

    • Responsive Design Techniques: Ensure that the menu collapses into a mobile-friendly version, like a hamburger menu, without losing accessibility features.
    • Mobile Screen Readers: Make sure mobile screen readers can read and navigate the menu. Test with VoiceOver on iOS and TalkBack on Android to ensure compatibility.

    6. Skip Navigation Links (WCAG 2.4.1 – Bypass Blocks):

    A “Skip to Content” link allows users to bypass repetitive navigation links and go straight to the main content. This is crucial for users who rely on keyboard navigation.

    <a href=”#maincontent” class=”skip-link”>Skip to Content</a>

    When the page loads, users can press Tab to immediately focus on this link, skipping the menu altogether.

    7. Clear and Descriptive Labels (WCAG 3.3.2 – Labels or Instructions):

    Menu items should be labeled clearly to describe what users can expect when they click on them. This reduces confusion and ensures all users, including those with cognitive disabilities, can easily navigate the site.

    • Avoid Vague Labels: Instead of “Explore,” use something like “Our Services” to make it clearer what users will find.

    Tips for Creating an Effective Accessibility Navigation Menu

    Creating an accessible navigation menu isn’t just about meeting the guidelines—it’s about creating a better experience for everyone. Here are some tips to help:

    1. Keep it Simple: A clear and straightforward menu structure is easier for all users to navigate.
    2. Use Clear Labels: Avoid jargon and use common terms. For example, instead of “Explore Our Solutions,” just use “Services.”
    3. Include Skip Links: A “Skip to content” link allows keyboard users to skip repetitive navigation links.
    4. Test with Real Users: Get feedback from people with different disabilities to understand how accessible your menu really is.
    5. Provide Descriptive Anchor Text: Use anchor text that tells users where they’re going. For example, use “About Us” instead of “Click Here.”

    Testing for an Accessible Menu

    Once you’ve built your navigation menu, you need to test it for accessibility. Here are a few ways to do that:

    • Keyboard Navigation: Try navigating your site using only the keyboard. Can you access all the menu items? Are dropdowns easy to use?
    • Screen Readers: Use a screen reader like NVDA (NonVisual Desktop Access) or JAWS (Job Access With Speech) to navigate your site. Does the menu make sense when read aloud?
    • Color Contrast Tools: Use color contrast checkers to make sure your text stands out against the background.
    • Real User Testing: Consider asking users with disabilities to test your site and provide feedback on the navigation menu. This real-world input can be invaluable.

    Conclusion

    Creating a web-accessible navigation menu isn’t just about checking a box; it’s about making your website easy for everyone to use. When you improve accessibility, you also boost user experience and even your ROI. By learning about the best practices and challenges of accessible navigation menus, you can make your website more welcoming to all visitors.

    Remember, accessibility is not a one-time fix. It’s important to regularly test and update your navigation menu to keep it user-friendly. If you want to take the next step in making your website more inclusive, consider scheduling an ADA compliance briefing with 216digital. Our team can help you ensure your site is accessible to everyone.

    Greg McNeil

    August 30, 2024
    How-to Guides
    digital accessibility, How-to, navigation menu, Web Accessibility, web development
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