If you’re new to website accessibility, you might feel a bit overwhelmed by all the information out there. You may have heard about legal requirements, user experience best practices, and even some fancy-sounding tools. But where do you begin? Maybe you’re wondering if a few free tools can do everything you need or if you’ll have to hire an expert. Rest assured, even small improvements can have a huge impact on your audience. We’ve also rounded up some of the best free tools to get you started—so you can begin making a difference right away without breaking the bank. It’s all about progress over perfection, so let’s dive in!
What is a Website Accessibility Audit?
A website accessibility audit is a thorough evaluation of your website to identify barriers that might prevent people with disabilities from accessing your content. These barriers can include issues with navigation, readability, or compatibility with assistive technologies like screen readers. The goal of an audit is to ensure that everyone uses your website, regardless of their abilities.
Why Conduct a Website Accessibility Audit?
Before we jump into the free tools, let’s talk about why accessibility matters. For starters, it’s the right thing to do. Everyone deserves a fair shot at using the web. But it also has major perks for you:
Better User Experience
An accessible website isn’t just for people with disabilities; it improves the experience for all users. When users can quickly find what they need and interact seamlessly, they’re more likely to stay longer, return, and even convert. Simply put, good accessibility means a smoother, more satisfying experience for all.
Higher Search Engine Rankings
Search engines favor websites with a clear structure and good usability, which means accessibility improvements can also boost your SEO.
Legal Compliance
Many regions, including the United States, have laws requiring websites to be accessible. Conducting regular accessibility audits helps ensure your site meets standards like the Americans with Disabilities Act (ADA), reducing legal risks and reinforcing your commitment to inclusivity.
By using web accessibility tools, you can tackle these challenges in a manageable way. It’s all about finding the issues, understanding them, and fixing them one step at a time.
Top Free Web Accessibility Tools
Now, let’s explore some of the best free web accessibility tools out there. These tools can give you a snapshot of common issues—like color contrast problems or missing headings—and help you decide what to fix first.
1. WAVE (Web Accessibility Evaluation Tool)
WAVE is a free browser extension and online service. You just plug in your site’s URL, and it gives you a report. WAVE highlights issues in real-time, pointing out where you might need better alt text or labeling. It also marks contrast errors. Because it’s from WebAIM, you know the tool has a solid background in accessibility guidelines.
How to Use WAVE
- Visit the WAVE website.
- Enter your website URL or upload a file.
- Review the visual feedback and detailed report to identify and fix issues.
2. Google Lighthouse
Google Lighthouse is built right into the Google Chrome browser. If you open your site, press the “F12” key (on Windows), and head to the “Lighthouse” tab, you can run an accessibility audit. It scores your site on things like color contrast, proper headings, and more. It’s not perfect, but it’s a great jumpstart in your journey to a more accessible site.
How to Use Google Lighthouse
- Open your website in Google Chrome.
- Right-click and select “Inspect” to open DevTools.
- Navigate to the “Lighthouse” tab.
- Choose the “Accessibility” category and run the audit.
- Analyze the generated report and address the highlighted issues.
3. Contrast Checker by WebAIM
Ever squinted at text because it was too light? The Contrast Checker helps you avoid that by testing color pairs. You type in your text color and background color, and it tells you if they meet the WCAG (Web Content Accessibility Guidelines) standards. This is one of those web accessibility tools that’s simple but very effective.
How to Use the Contrast Checker
- Go to the WebAIM Contrast Checker page.
- Enter the foreground (text) and background color values.
- The tool will indicate whether the contrast ratio meets WCAG standards.
4. Accessibility Insights
Accessibility Insights is a free, open-source tool from Microsoft. It offers both automated checks and guided manual tests. The automated checks are quick and easy, while the guided process teaches you how to find deeper issues. This makes it one of the more beginner-friendly web accessibility tools out there.
Practical Steps to Improve Your Website’s Accessibility
Using these free web accessibility tools is just the beginning. After you get your scan results, you need to take action. Here are a few steps you can start with:
- Add Alt Text to Images: Make sure every image has a helpful text description. This is especially important if the image contains meaningful information.
- Use Proper Headings: Structure your content with
<h1>
for titles,<h2>
for main sections, and so on. This helps screen reader users navigate your pages. - Check Color Contrast: Use a tool like Contrast Checker by WebAIM to ensure your text is visible against its background.
- Label Your Forms: Make sure all form fields have clear labels. This helps screen reader users fill out forms without confusion.
- Add Descriptive Link Text: Avoid vague text like “click here.” Instead, describe what the link leads to, such as “View our Accessibility Guide.”
Keep in mind that these improvements benefit everyone, not just users with disabilities. People browsing on mobile devices, for example, appreciate clear structure and easy-to-read text, too.
Technical Explanations Made Simple
WCAG
The Web Content Accessibility Guidelines are like the rules of the road for website accessibility. They tell you the best practices for things like color contrast, keyboard navigation, and more.
Screen Readers
These are programs that read text on a screen aloud for people who can’t see the content. If your site is poorly structured, screen readers may stumble, making your site frustrating or even impossible to use.
ARIA Tags
ARIA (Accessible Rich Internet Applications) tags help make dynamic content accessible. If you have dropdown menus or pop-up windows, ARIA can signal to assistive technologies how those elements should behave.
By understanding these basics, you can go beyond just automated scans and make meaningful changes.
The Limitations of Free Tools
As great as these free web accessibility tools are, they can only do so much. They mostly check for errors that can be caught by automated rules. They might flag missing alt text or color contrast issues, but they can’t always figure out the context of an image or the logic behind a complex form. They also can’t simulate how a person using a screen reader or keyboard-only navigation might interact with your site. In fact, automated scans can only detect around 30% of accessibility errors. That means you’ll still have hidden issues that only a real user with assistive technology or a skilled reviewer can uncover.
It’s a bit like relying on a spelling checker to edit a long report. Sure, it catches most misspellings, but not the misused words or awkward sentences. You still need a human editor to clean it up completely.
Moving Forward With a More Inclusive Website
Free web accessibility tools give you a fantastic starting point. They shine a light on basic issues and help you learn the ropes of website accessibility. But remember that these scans only catch about a third of the barriers your visitors might face. That’s why a deeper dive—like manual testing, user feedback, and expert reviews—is so important.
By taking these first steps, you’re already showing you care about providing an inclusive and welcoming space for everyone. Ready to keep going? We at 216digital can help you take your accessibility journey to the next level. Whether you need a more comprehensive audit, expert guidance, or hands-on assistance, our team is here to make sure your site truly meets the needs of all users. Reach out today, and let’s keep building a more accessible web—together!