216digital.
Web Accessibility

ADA Risk Mitigation
Prevent and Respond to ADA Lawsuits

WCAG & Section 508
Conform with Local and International Requirements

a11y.Radar
Ongoing Monitoring and Maintenance

Consultation & Training

Is Your Website Vulnerable to Frivolous Lawsuits?
Get a Free Web Accessibility Audit to Learn Where You Stand
Find Out Today!

Web Design & Development

Marketing

PPC Management
Google & Social Media Ads

Professional SEO
Increase Organic Search Strength

Interested in Marketing?
Speak to an Expert about marketing opportunities for your brand to cultivate support and growth online.
Contact Us

About

Blog

Contact Us
  • Can Google and AI Really Find Your Content?

    Can Google and AI Really Find Your Content?

    When you hit “publish,” you picture your post showing up where it should—front and center on Google, or clearly summarized by an AI assistant. But here’s the catch: search engines and AI tools can’t understand what you don’t clearly show them.

    Accessible content plays a much bigger role in that than most people realize. The same structure that helps a screen reader follow your page also helps algorithms interpret it correctly. Accessibility and discoverability are really two sides of the same coin—both depend on clarity.

    But how exactly does accessibility connect to visibility—and why does it matter for both people and technology?

    Accessibility, SEO, and AI: A Shared Language

    Accessibility and visibility have always shared the same foundation: clarity. And now, that connection is stronger than ever.

    Search engines and AI models like Google’s Gemini, ChatGPT, and Claude rely on structured, machine-readable data to interpret and represent your content. They don’t see pages the way humans do—they read the code underneath. Every accessible feature you include becomes a signal that helps them understand and surface your work correctly.

    How Accessibility Practices Strengthen Visibility

    Alt text, structured headings, transcripts, and accessible PDFs aren’t just ethical—they’re strategic. Each one sends clear indicators to both search engines and large language models (LLMs):

    • Alt text clarifies image content.
    • Headings establish hierarchy and keyword context.
    • Transcripts add searchable text for videos or podcasts.
    • Accessible PDFs transform otherwise invisible documents into readable, indexable content.

    A recent Semrush study found that sites with higher accessibility scores consistently outperform competitors in organic traffic, keyword rankings, and authority. It’s no coincidence. Accessibility helps both humans and algorithms find, understand, and trust your content.

    When your pages are built with clarity—logical structure, proper markup, and meaningful descriptions—search bots and AI tools can crawl, index, and summarize your work with greater accuracy. That’s the foundation of discoverability in today’s web.

    And as search itself evolves, that foundation is becoming even more important.

    Dynamics of Modern Search: Accessibility in the Age of AI Overviews

    Search is no longer just about blue links and keyword matches. With Google’s AI Overviews and multimodal experiences, results now blend text, visuals, and summaries that answer questions before users even click.

    In this new landscape, accessible content keeps your work visible and correctly represented. The same structural cues that support assistive technology—headings, alt text, transcripts, and semantic HTML—also help AI systems parse meaning and determine relevance.

    A Closer Look at What Modern Search Values

    Even as AI changes the way we search, Google’s message to creators stays consistent: clarity, structure, and usefulness always come first.

    • Create unique, helpful content for people first. Quality and clarity come before keywords.
    • Provide a good page experience. Fast load times, readable layouts, and intuitive navigation still matter.
    • Ensure your content is accessible to crawlers. Avoid blocking bots, broken links, or inaccessible markup.
    • Use structured data responsibly. Make sure what users see aligns with what’s coded behind the scenes.
    • Support multimodal search. Pair meaningful text with relevant visuals, videos, and transcripts.

    In short, the same elements that make your website inclusive also make it understandable to machines. Accessibility gives your content context, precision, and resilience in a constantly changing search environment—ensuring it’s not just found, but found correctly.

    So, how can you put these principles into practice and build accessibility into your daily workflow?

    Practical Habits That Drive Accessibility—and Discovery

    Accessibility and visibility meet in the details. Every choice you make—how you organize headings, describe visuals, or structure content—helps both humans and algorithms understand what you’ve built. These small, consistent habits make your content easier to use, easier to find, and easier for AI systems to summarize accurately.

    Structured Headings: The SEO and AI Shortcut to Accessible Content

    Headings do more than label sections—they define your content’s hierarchy. For readers, they make scanning and navigation simple. For search engines and AI, they reveal how ideas relate and which ones matter most.

    To use headings effectively:

    • Use one <h1> for your page title.
    • Follow with nested <h2>, <h3>, and so on in logical order.
    • Avoid skipping levels or using headings purely for styling.

    This hierarchy matters. Screen readers rely on it to help users navigate, and algorithms depend on it to interpret structure. When headings are clear and consistent, everyone—people, crawlers, and AI systems—can follow your logic from top to bottom.

    Alt Text: Giving Images a Voice

    Images tell part of your story, but machines can’t see them without your help. Alt text gives visuals meaning and purpose.

    For people using screen readers, alt text describes what’s on the page. For AI and search engines, it provides metadata that connects visuals with your topic and keywords.

    When writing alt text:

    • Focus on the image’s intent, not just its appearance.
    • Keep it concise and specific—around 125 characters works well.
    • Skip “image of” or “photo of”; assistive tools already convey that context.

    Strong alt text makes your images accessible, searchable, and easier for AI systems to interpret accurately—an essential ingredient of accessible content.

    Transcripts and Captions: Turning Sound into Searchable Context

    Audio and video bring stories to life—but unless they’re transcribed or captioned, much of their value remains invisible to search engines and AI tools.

    Transcripts and captions convert spoken words into readable, searchable text. That means users who are Deaf or hard of hearing can follow along, while algorithms gain structured language to index and summarize.

    Best practices include:

    • Providing full transcripts for podcasts, webinars, and interviews.
    • Adding accurate captions to videos instead of relying on auto-generated ones.
    • Including speaker names or brief context when needed for clarity.

    Captions also increase engagement—many people watch videos muted, especially on mobile. Transcripts give your content a second life, helping AI represent it more accurately in search summaries.

    Clean HTML: The Foundation of Accessible Content

    Behind every web page is code—and its quality determines how easily both humans and systems can make sense of it. Semantic HTML means using the right element for the right job:

    • <button> for actions
    • <a> for links
    • <nav> for navigation
    • <section> or <article> for grouped content

    A logical structure creates predictability for users navigating with keyboards or assistive tech. It also gives AI and search engines a clear map of what’s interactive, what’s content, and what’s context.

    Clean markup isn’t just good development—it’s what keeps your content readable, indexable, and adaptable as search technology evolves. Of course, creating accessible content is only half the work. The real proof comes when you test how it performs for actual users.

    How to Check Your Site for Accessibility

    Even a well-structured site deserves a reality check. After you’ve refined your headings, tightened your HTML, and written meaningful alt text, it’s worth asking—does it all work the way you expect? In other words, does the experience result in accessible content in practice, not just in theory?

    Accessibility isn’t something you set and forget. It’s a process of validation, one that ensures your effort translates into real usability for real people. Testing is where structure meets experience—and where your site proves that clarity isn’t just technical, but tangible.

    Ways to Evaluate Your Site’s Accessibility in Practice

    The best way to understand accessibility is to experience it from different perspectives.

    • Run automated scans with tools like WAVE, or Lighthouse to flag quick fixes such as missing alt text, skipped headings, or low contrast.
    • Listen to your pages through screen readers like NVDA, JAWS, or VoiceOver to understand how content flows for non-visual users.
    • Navigate by keyboard only, confirming that menus, buttons, and links behave predictably.
    • Watch your videos and audio with captions on—do they read naturally, or feel disjointed?
    • Review your PDFs and downloads to ensure they’re tagged, readable, and properly ordered.
    • Seek real feedback from people with disabilities. No automated tool can replace human experience.

    The goal isn’t perfection—it’s awareness. Each check brings you closer to a site that performs gracefully for everyone, including the algorithms interpreting it behind the scenes.

    From Clarity to Discovery: The Role of Accessibility in AI Search

    So, can Google and AI really find your content?
    Only if you make it findable.

    Accessibility bridges human understanding and machine interpretation. When your content is clear, structured, and built for everyone, it becomes truly discoverable—by people, by search engines, and by the next generation of AI.

    If you’re ready to take the next step toward lasting visibility and compliance, consider scheduling an ADA briefing with 216digital. Our accessibility team helps organizations evaluate, plan, and remediate their websites to meet ADA and WCAG standards—strengthening both compliance and visibility through a more inclusive digital experience.

    Greg McNeil

    October 9, 2025
    The Benefits of Web Accessibility
    Accessibility, Benefits of Web Accessibility, Content Writing, Digital Marketing, Marketing, videos and audio content, Website Accessibility
  • Why 2025 Is All Talking Inclusive Brand Design

    Why 2025 Is All Talking Inclusive Brand Design

    Selena Gomez’s Rare Beauty fragrance bottle did more than launch a scent—it made a statement. Co-created with a hand therapist, the rounded bottle sits comfortably in the hand, and its spray requires little effort to use. It’s beautiful, it’s practical, and it’s proof that accessibility doesn’t weaken design—it strengthens it, setting a new standard for what good design looks like.

    That’s the essence of inclusive brand design. When thoughtfulness meets elegance, accessibility doesn’t water down your brand—it elevates it. And in 2025, customers expect that same level of intention in every part of the experience, including digital spaces.

    The Business Case for Inclusive Brand Design

    Rare Beauty shows how inclusive brand design that removes barriers builds loyalty—not just among people with disabilities but among their families, friends, and communities. Today’s consumer base—especially Millennials and Gen Z—cares about values as much as products. They expect brands to reflect social responsibility in ways that are tangible.

    When accessibility becomes part of your brand’s DNA, you send a clear message: you belong here. That emotional connection pays off in loyalty, repeat business, and word-of-mouth advocacy.

    The Market Opportunity

    And that loyalty doesn’t exist in a vacuum—it ties directly to spending power. Globally, more than 1.3 billion people live with a disability. When you factor in families and support networks, the purchasing power of this community reaches $13 trillion annually. This is not a niche—it’s one of the most influential markets in the world.

    Rare Beauty’s own growth underscores the opportunity. By 2023, it had generated $350 million in sales, fueled in part by its reputation for accessibility and inclusivity. Inclusive brand design isn’t a side initiative anymore—it’s a driver of brand strength.

    The Digital Disconnect in Inclusive Brand Design

    But here’s where many brands stumble. They may create a product that’s thoughtful and inclusive, but their digital storefront doesn’t measure up. Maybe the packaging is easy to open, but the checkout can’t be navigated with a screen reader. Perhaps the store welcomes everyone, but the app’s colors make it unusable for many. These gaps aren’t just inconvenient—they’re exclusionary.

    The Reality in Numbers

    And customers feel these gaps every day—the numbers confirm it. WebAIM’s research across one million homepages found nearly 51 million accessibility errors—an average of 51 per site. More than 94% of homepages had at least one WCAG violation. Meanwhile, nine out of ten users say they’ve personally encountered accessibility barriers while browsing. And the impact is immediate: 70% of disabled shoppers abandon websites that are too difficult to use.

    The Unfinished Promise

    Behind those numbers are people who want to engage with a brand and can’t. That’s what makes digital inaccessibility more than a technical issue—it’s an unfinished promise. A brand may succeed in making products inclusive, but if its digital presence doesn’t reflect that same care, customers notice. It’s not just a broken experience—it costs brands sales, trust, and reputation.

    The Benefits of Embracing Digital Accessibility

    The good news is, every barrier you remove creates an opportunity. Where inaccessible design closes doors, inclusive brand design opens them—to new customers, stronger relationships, and measurable business gains.

    Reach More Customers, Build More Trust

    When brands invest in accessibility, they close that gap. They prove their values go deeper than marketing copy, and customers reward that consistency with loyalty and advocacy. Accessibility, in practice, becomes one of the clearest signals of integrity.

    Boost Search Visibility

    And the benefits don’t stop with customers. Accessibility improvements often strengthen a site’s technical foundation, which search engines reward. Clear structures, descriptive alt text, and intuitive navigation make it easier for Google to crawl and index content. A study by Semrush and Accessibility Checker found that 73% of sites improving accessibility saw organic traffic increase, averaging 12% growth.

    Better Experiences for Everyone

    Accessibility also lifts usability across the board. Captions help both deaf viewers and commuters watching in noisy environments. Strong color contrast helps those with low vision and anyone outdoors in bright light. Larger tap targets assist users with motor limitations and people juggling a phone in one hand. When accessibility is built in, everyone benefits.

    Efficiency and ROI Gains

    And inside the business, accessibility creates efficiency. Cleaner, structured code reduces development rework. Streamlined flows cut down on support tickets. Easier checkouts lift conversion rates. The ROI is striking: Forrester estimates that every $1 invested in accessibility can return up to $100 in benefits. It’s proof that accessibility doesn’t just pay off in trust—it pays off in operations too.

    Five Building Blocks for Inclusive Brand Design Online

    Recognizing the benefits of accessibility is just the beginning. The real progress comes from knowing how to put those values into practice. Accessibility doesn’t just appear—it’s the result of clear priorities and consistent habits.

    These five building blocks give you a practical, everyday path forward:

    1. Start with the Standards

    Start with WCAG 2.1/2.2 Level AA. These guidelines are practical blueprints for creating experiences that are perceivable, operable, understandable, and robust.

    2. Audit, Prioritize, and Iterate

    Run an accessibility audit to map where you stand. Fix the highest-impact issues first—navigation, forms, alt text, and color contrast. Take it step by step; progress compounds quickly.

    3. Design and Develop for Accessibility

    Accessibility isn’t something you tack on at the end—it’s built in. Use semantic HTML. Structure headings clearly. Write meaningful alt text. Provide captions and transcripts. Ensure your site works fully by keyboard and with screen readers.

    4. Blend Automation with Human Testing

    Automated tools catch a lot, but only about 30% of real-world barriers. Human testing, especially with assistive technology users, surfaces the rest. Together, they give you both coverage and authenticity.

    5. Create a Culture, Not a Checklist

    Most importantly, make accessibility part of the way your brand works, not just a task on the to-do list. Train teams across design, development, and content. Build accessible components into your design systems. Encourage accountability so accessibility becomes second nature, woven into your culture.

    A Chance to Lead With Inclusion

    Every interaction online tells people something about your brand. When your digital spaces aren’t accessible, that message can be louder than you think—even if it wasn’t your intent. Customers notice when barriers are in the way, and they remember which brands make it simple to connect.

    Accessibility isn’t just a box to check anymore—it’s what separates brands that feel relevant from those that feel outdated. With 88% of websites still missing the mark on compliance, the chance to stand out is wide open. Choosing accessibility is more than compliance; it’s a clear sign that your values extend from the products you offer to the way people experience your brand online.

    At 216digital, we help make accessibility part of your everyday design process, not something tacked on at the end. If you’re ready to create an inclusive and dependable online presence, schedule an ADA briefing with us today. Let’s make sure your online spaces reflect the same care and integrity as the products you’re proud to share with the world.

    Greg McNeil

    September 23, 2025
    The Benefits of Web Accessibility
    Accessibility, Accessible Design, Benefits of Web Accessibility, Inclusive design, Web Accessibility, Web Accessible Design, Website Accessibility
  • Boost Summer Sales with E-Commerce Accessibility

    Boost Summer Sales with E-Commerce Accessibility

    Four days. Over $24 billion spent online. More than half of those purchases made on phones. That was July—not November—which shows just how much summer now acts like a peak shopping season. For eCommerce leaders, the takeaway is straightforward: every second of your mobile experience either builds revenue or lets it slip away.

    Design and performance are important, but they don’t go far enough if parts of your site are still hard to use. E-commerce accessibility is what turns casual browsing into completed orders. Small improvements—better contrast on banners, alt text on product images, tap-friendly buttons, or checkout flows that support wallet payments—can make the difference between an abandoned cart and a sale. What follows is a clear plan to help you prepare for summer’s surge in a way that’s practical, manageable, and built to deliver results.

    Why Summer’s Surge Matters

    The way people shop has shifted. Purchases aren’t tied to desktops or long browsing sessions anymore—they happen in small windows throughout the day. Whether it’s scrolling on the train, tapping through a checkout line, or quickly buying something after dinner, mobile has become the primary storefront.

    Industry data backs this up. Mobile commerce is expected to generate over $2.5 trillion in sales globally this year, accounting for more than 60 percent of all e-commerce. For businesses, that means mobile optimization isn’t optional. Without it, brands risk losing customers to competitors who offer a more seamless experience. And when mobile readiness is paired with e-commerce accessibility, the benefits go even further, ensuring that every shopper—not just most—can complete their purchase with ease.

    Why e-commerce Accessibility Builds Trust and Loyalty

    One in four adults in the U.S. lives with a disability, representing trillions in global spending power. Yet many e-commerce sites still have barriers: low-contrast text, missing alt text, or forms that don’t work with screen readers.

    These aren’t small mistakes—they’re lost sales. Nearly 9 out of 10 shoppers won’t return after a poor experience. By contrast, removing accessibility barriers improves the journey for all customers:

    • Clearer navigation benefits busy parents shopping on the go.
    • Higher contrast helps people outdoors in bright sun.
    • Streamlined forms cut friction across the board.

    Accessibility isn’t just compliance—it’s customer experience.

    A Checklist for Seasonal Optimization

    You don’t need to overhaul your entire site to make it work better for summer shoppers. The biggest wins usually come from tightening up a few areas that directly affect how fast someone can find what they want and check out. Here’s where to focus:

    Mobile Performance

    Most summer shoppers are on their phones, sometimes with less-than-perfect service. Test your site on real devices, not just a desktop simulator. Keep images lean, make pages load in under three seconds, and check how it performs on a basic cellular connection. Those small speed gains often decide whether a cart gets completed.

    Navigation That Works on Small Screens

    Clear menus, a visible search bar, and buttons that are easy to tap matter more than you think. If someone has to pinch and zoom just to click, you’ll lose them. Adding digital wallets like Apple Pay or Google Pay also trims precious seconds off checkout.

    e-commerce Accessibility Essentials

     Take a fresh look at contrast, alt text, and forms. Can a product photo be understood without seeing it? Does your promo banner stand out when read aloud by a screen reader? Can someone tab through the entire checkout with a keyboard? These quick checks reveal where shoppers might be getting stuck.

    Promotions People Can Actually Use

    Discounts only drive revenue when customers can interact with them. Design banners that stay legible in bright light, code calls-to-action correctly, and build offers so customers can always redeem them.

    Seasonal Discovery

     Social platforms push more traffic than ever, and many customers will jump straight from TikTok or Instagram to checkout. Captions and clear descriptions help that content perform better while also making it accessible. On your site, think seasonally—customers searching “grill” or “beach” should land on relevant results.

    Checkout Without Friction

    Cart abandonment still costs retailers billions. Keep it short, show customers where they are in the process, and let them check out without creating an account. Adding trust signals—like secure payment icons—can make a big difference in whether they finish the purchase.

    Real-time Feedback

    Don’t wait until after a sale is over to see what went wrong. Track cart abandonment, page load times, and accessibility errors as they happen. That way, you can make fixes while the promotion is still live.

    Seasonal Updates

    Fresh visuals help keep the store feeling current, but clarity matters most. Summer-themed banners, bright colors, or back-to-school imagery should still meet accessibility standards so that promotions are visible to everyone.

    From Sizzle to Sale: Why Accessibility Pays

    You don’t need a massive redesign to be ready for summer. What you need is to clear away the small obstacles that quietly cost sales. Make promotions easy to see and interact with. Keep navigation simple, even on a phone. Let customers check out the way they already prefer. And make sure each step—search, product view, add-to-cart, and checkout—works smoothly for every shopper, including those using assistive technology. That’s how e-commerce accessibility drives real business results: more orders completed, fewer abandoned carts, and happier customers who come back.
    Think of it as preparing for today and investing in tomorrow. The improvements you make now to support summer sales will keep paying off during back-to-school, holiday, and every seasonal promotion that follows. If you’d like a clear picture of where your site is strong and where quick wins are waiting, 216digital offers ADA briefings designed to be straightforward and actionable.

    Greg McNeil

    August 18, 2025
    The Benefits of Web Accessibility
    2025, Accessibility, Benefits of Web Accessibility, Website Accessibility

  • How Web Accessibility Can Help You Get More Leads

    Your website is more than a digital storefront—it’s the heartbeat of your marketing strategy. It’s where people discover your brand, explore your offerings, and ultimately decide whether to connect, convert, or click away.

    But what if some of your best potential customers never even get the chance to engage—not because they’re not interested, but because they physically can’t access your content?

    That’s where web accessibility steps in. And no, it’s not just about compliance (though that’s important too). It’s a smart, future-forward strategy that can open doors, build trust, and improve performance across the board. From boosting SEO to earning customer loyalty, accessibility does more than make your site usable—it makes it work harder for your business.

    Let’s take a closer look at why web accessibility is one of the most overlooked yet high-impact ways to drive leads and grow your brand.

    1. Reach a Bigger Audience—Literally

    Roughly 1 in 4 adults in the U.S. lives with a disability. That includes people with visual, hearing, cognitive, or motor impairments—all of whom can face barriers when navigating websites that aren’t built with accessibility in mind.

    When your site isn’t inclusive, you’re unintentionally closing the door on millions of potential users. For instance:

    • Videos without captions exclude people who are deaf or hard of hearing.
    • Poor color contrast or missing keyboard navigation blocks access for screen reader users.
    • Overcomplicated layouts make it tough for visitors with cognitive disabilities to complete tasks.

    By removing those barriers, you’re not just being considerate—you’re expanding your reach. People actively look for businesses that value accessibility. Making your site inclusive sends the message that you see and support all your customers, not just some.

    2. A Better Experience for Everyone

    The truth is, accessibility and great user experience go hand-in-hand. Many accessibility practices align perfectly with smart UX design—so when you improve access for some, you improve usability for all.

    Here’s how:

    • Clear headings and well-organized content help screen reader users—but also make scanning easier for busy visitors.
    • Larger buttons and user-friendly forms benefit people with limited mobility, but also feel better on mobile.
    • Clean fonts, strong color contrast, and plain language help people with low vision or cognitive challenges—and reduce friction for every user.

    When your site removes unnecessary hurdles, more people can fill out forms, request quotes, sign up for emails, or make a purchase. Accessibility isn’t just about making things available—it’s about making them easy.

    3. Boost Your SEO (Yes, Really)

    Search engines and screen readers have something in common: they both rely on clean, well-structured content. That means web accessibility can also give your SEO a measurable lift.

    For example:

    • Descriptive alt text for images supports screen reader access and helps Google understand your content.
    • Proper use of headings (like H1s and H2s) improves content hierarchy for both users and crawlers.
    • Clean code, logical page structure, and fast load times all play into both accessibility and SEO best practices.

    The upshot? Better indexing, higher rankings, and more organic traffic—getting you in front of the right people, right when they’re searching for what you offer.

    4. Build Real Trust (And Keep It)

    When someone visits your site and sees that it’s designed to include them, it tells them something important: you care. That message matters.

    Trust is a major factor in whether someone becomes a lead. If visitors feel that your business is thoughtful, inclusive, and easy to engage with, they’re more likely to hand over their contact information, subscribe to updates, or reach out for a quote.

    Over time, accessibility becomes part of your brand identity. Inclusive websites are more likely to be recommended, shared on social media, and praised in online reviews. When you show up for your audience, they remember—and they talk.

    5. Lower Bounce Rates. Higher Conversions.

    Getting people to your site is only half the battle. The other half? Keeping them there and guiding them toward action.

    If users encounter friction—confusing forms, unreadable text, or inaccessible menus—they’ll bounce. Accessibility addresses that head-on by creating smoother paths to conversion.

    Some real-world benefits:

    • Forms are easier to complete with proper labels, instructions, and keyboard access.
    • Calls to action are reachable for those using assistive tech.
    • Mobile users benefit from accessible features like responsive layouts and finger-friendly buttons.

    When you give everyone a fair shot at engaging with your content, more people stick around—and more of them take action.

    6. Stay Ahead of Legal Risk

    The legal landscape around digital accessibility is shifting fast. In 2024 alone, over 4,600 ADA-related website lawsuits were filed in the U.S.—and they weren’t all aimed at big corporations. Small and mid-sized businesses were also in the crosshairs.

    Being proactive about accessibility helps you reduce legal risk before it becomes a problem. It’s also a sign of a brand that’s paying attention—not just to the law, but to evolving consumer expectations.

    Customers today want to do business with companies that reflect inclusive values. By investing in accessibility now, you’re not only protecting your business—you’re showing leadership in a space that matters.

    7. Turn Happy Users Into Vocal Advocates

    There’s nothing quite like word-of-mouth marketing—and accessible websites tend to leave a lasting impression.

    People with disabilities remember the brands that treat them with dignity. Caregivers remember websites that work smoothly for their loved ones. Allies notice the businesses doing the right thing, and they talk about it.

    These are the folks who will leave glowing reviews, share your content, and recommend you to others. That kind of organic momentum adds up quickly and can become a steady, reliable source of new leads.

    Putting It All Together: Web Accessibility Is Smart Marketing

    We all know how challenging lead generation can be. Competition is fierce. Attention is scarce. Trust takes time.

    But accessibility gives you an edge:

    • It helps you reach more people.
    • Keeps them engaged longer.
    • Makes it easier for them to take the next step.
    • Builds long-term trust and loyalty.
    • Enhances your SEO.
    • Reduces legal risk.
    • Encourages positive word-of-mouth.

    Best of all? You don’t have to do everything at once. Start small. Add image alt text. Clean up your heading structure. Improve your form labels. Then work your way toward broader WCAG compliance through expert audits and real-world testing.

    Final Thoughts

    If accessibility hasn’t been on your radar yet, this is the moment to bring it into focus. Because when your website is inaccessible, you’re not just leaving people out—you’re leaving leads behind.

    Web accessibility isn’t just a checklist item. It’s a competitive advantage. It strengthens every aspect of your digital strategy—from visibility and engagement to conversions and customer retention.

    At the end of the day, it’s about building digital spaces that welcome everyone. And when you do that, you don’t just grow your audience—you grow your business.

    Ready to Make Accessibility Your Advantage?

    At 216digital, we help businesses transform accessibility into a growth strategy. Whether you’re starting from scratch or refining your current approach, we’re here to help you find and fix issues, stay compliant, and create better digital experiences for everyone.

    Our phased process—starting with ADA Risk Mitigation and moving into WCAG & Section 508 Conformance—puts you on the path to stronger performance, greater trust, and fewer roadblocks.

    Let’s make your website work better for everyone.

    Contact 216digital today to schedule your free accessibility consultation.

    Greg McNeil

    July 17, 2025
    The Benefits of Web Accessibility
    Accessibility, Benefits of Web Accessibility, Lead generation, Web Accessibility, Website Accessibility

  • How Disability Pride Month Inspires Innovation

    Every July, we celebrate Disability Pride Month—and this year marks 35 years since the Americans with Disabilities Act (ADA) was signed into law. It’s a moment to honor progress, but also to pause and reflect: how far have we really come when it comes to digital access?

    For those of us shaping websites, apps, and digital experiences—whether you’re a developer, a designer, a marketer, or a content strategist—Disability Pride Month isn’t just about looking back. It’s a reminder that accessibility isn’t a side task or a checklist. It’s a driving force for innovation.

    When we design for people at the margins, we end up building smarter, more flexible tools that work better for everyone.

    Accessibility Is Often Where Innovation Begins

    It might surprise you just how many of the tech features we all use today started as accessibility solutions.

    Take touchscreen haptics—the subtle vibrations you feel when you tap your phone. That started in assistive tech research for blind users. Or voice-enabled remotes, now in so many homes, which were originally created for folks with mobility limitations.

    TTY systems helped deaf and hard-of-hearing users communicate in real-time long before instant messaging or texting took off. And captions? Once built for accessibility, they’re now used in classrooms, offices, noisy coffee shops—and just about anywhere else people watch video content.

    Here’s the pattern: tools designed to solve a challenge for one group often end up improving life for all of us. Accessibility and innovation aren’t separate tracks—they’re deeply connected. Disability Pride Month reminds us to pay attention to that connection.

    The Road to Now: Disability Pride Month and Digital Milestones

    Accessibility in tech didn’t happen overnight. It’s the result of decades of advocacy, lawmaking, and community leadership.

    Let’s rewind a bit:

    • 1973: Section 504 of the Rehabilitation Act becomes the first civil rights law for people with disabilities in the U.S.
    • 1990: The ADA became law, laying the groundwork for accessibility in public life.
    • 1998: Section 508 was updated to include digital content for federal agencies.
    • 1999: The Web Content Accessibility Guidelines (WCAG) 1.0 were introduced, giving us our first real web accessibility standards.
    • 2008: Apple changed the game with the iPhone and its built-in VoiceOver screen reader.
    • 2017: Microsoft launched the Xbox Adaptive Controller, bringing accessible gaming into the mainstream.

    Fast-forward to today, and Disability Pride Month in 2025 comes on the heels of another wave of change:

    • The DOJ’s new Final Rule under ADA Title II requires state and local government websites to meet WCAG 2.1 AA standards.
    • The HHS Digital Accessibility Rule expands Section 504 and Affordable Care Act requirements.
    • And globally, the European Accessibility Act is raising the bar for accessible websites and apps.

    Each of these changes has come in response to real barriers people have faced. But they’ve also moved the entire digital world forward. That’s the legacy—and the ongoing promise—of Disability Pride Month.

    Why States Are Shaping the Future of Digital Access

    While the ADA sets a national baseline, a growing number of U.S. states are taking things further. And during Disability Pride Month, it’s worth understanding what’s happening at the state level.

    Let’s look at a few examples:

    • Colorado’s HB21-1110 requires all state and local government websites—and education sites—to meet WCAG 2.1 AA standards by July 2024. It also includes legal and financial penalties for violations.
    • In California, AB 434 already mandates accessibility for state agencies, and AB 1757 (still under review) could extend that requirement to all businesses serving Californians.
    • Illinois requires state agencies, universities, and public schools to meet digital accessibility requirements based on WCAG 2.1 AA.
    • States like Washington, Virginia, Iowa, Kansas, Oklahoma, Ohio, and Pennsylvania have also adopted various forms of WCAG-based rules.

    In total, over 30 states now enforce accessibility policies—many based on WCAG or Section 508.

    What does this mean for you? Even if you’re not a government entity, if your business or platform reaches users in these states, you may still be at risk of lawsuits or regulatory action. More importantly, accessible design is simply a smarter, more sustainable path forward. And Disability Pride Month offers the perfect opportunity to make that shift.

    Accessibility Isn’t Just Good Ethics—It’s Good Design

    Accessibility brings real value—both for users and for your business or organization.

    Think about it:

    • 1 in 4 adults in the U.S. has a disability. That’s a massive audience.
    • Accessible websites are often faster, better organized, and easier to navigate—which also helps SEO and boosts conversion rates.
    • Accessible design tends to work better across new technologies like voice interfaces, AI tools, and AR/VR environments.

    And on a deeper level, accessibility creates better user experiences for everyone. Features like clear structure, thoughtful navigation, and keyboard functionality all make digital spaces more usable, no matter who you are.

    Designing for disability isn’t a limitation—it’s a launchpad for smarter, more human-centered digital tools. Disability Pride Month shines a light on how much better tech can be when we start from that perspective.

    Looking Ahead: Inclusion Is the Innovation Strategy

    Here’s the big picture: Disability Pride Month is a celebration, yes—but it’s also a challenge. It asks us to look at the systems we’ve built and think, Who’s still being left out? And What would happen if we designed with them in mind from the very beginning?

    Because when we do that, we don’t just build better websites. We build stronger businesses, more compassionate brands, and a web that’s ready for the future—whatever that looks like.

    Let this month be your reminder to start, or keep going. The path to accessibility doesn’t have to be overwhelming—it just needs a first step. And the results? They’re worth it.

    If you’re ready to explore what that could look like for your site, schedule an ADA briefing with 216digital. Let’s create something better, together.

    Greg McNeil

    July 16, 2025
    The Benefits of Web Accessibility
    Accessibility, Benefits of Web Accessibility, disability, Disability Pride Month, Website Accessibility

  • Website Accessibility: Unlock the $1 Trillion Boomer Market

    Let’s cut to it: lawsuits are on the rise, the DOJ is getting louder, and still, website accessibility is falling behind. According to the 2024 WebAIM Million Report, over 96% of home pages leave basic users behind.

    Now, here’s the twist—this isn’t just about users with disabilities. As Baby Boomers age, they’re bumping into the same digital roadblocks: tiny fonts, confusing layouts, and missing captions. The generation with the most wealth and buying power is being quietly shut out of online experiences.

    That’s not just a problem. It’s a missed opportunity—one your business doesn’t have to make.

    The Boomer Market Isn’t Just Big—It’s Engaged

    Baby Boomers control over half of U.S. household wealth and spend more than $548 billion annually—54% more than Gen X. This isn’t just a large demographic—it’s one of the most financially influential.

    And despite common assumptions, they’re anything but offline. Boomers were early adopters of desktop computers and used digital tools throughout their careers. COVID only accelerated their tech use: more than 75% relied on digital platforms to stay connected. Today, they’re the fastest-growing demographic on Facebook and actively shop, research, and consume content online.

    But even with their high engagement, 42% of Boomers feel today’s tech isn’t designed with them in mind. That’s telling. They’re using your website—but they’re noticing the friction. They’re experiencing the same usability challenges as people with disabilities: small fonts, poor contrast, complex navigation, and inaccessible features.

    That disconnect isn’t just frustrating—it’s costing you revenue.

    Website Accessibility Serves Boomers and Beyond

    When you improve website accessibility, you’re not only helping people with disabilities. You’re also meeting the needs of aging users whose vision, hearing, and motor skills may be declining. And let’s be honest—those needs overlap more than most businesses realize.

    From low-contrast text and missing alt tags to menus that don’t work with screen readers or keyboards, these digital obstacles show up for both groups. Combine 61 million Americans with disabilities and 71 million Boomers, and you’re looking at over $1 trillion in buying power. That’s not a niche audience—that’s your core market, quietly looking elsewhere when your site isn’t built for them.

    The Clock Is Ticking on Compliance

    If all of that weren’t reason enough, the legal pressure is mounting.

    New federal guidelines now require state and local government websites to meet WCAG 2.1 AA standards by 2026 under ADA Title II. Colorado passed HB 21-1110, mandating compliance at the state level. And the European Accessibility Act kicks in by July 2025, meaning even U.S. businesses that serve EU citizens need to be ready.

    Digital accessibility is no longer optional. The more you delay, the more risk your organization takes on—from lawsuits and demand letters to PR backlash. But on the flip side, getting ahead of it shows leadership, social responsibility, and long-term thinking.

    And let’s not forget the DEI angle. If you’ve made public commitments to Diversity, Equity, and Inclusion, accessibility has to be part of that strategy. Your digital spaces should reflect the same values you promote in your hiring, culture, and customer experience.

    What You Gain by Getting Accessibility Right

    Yes, website accessibility helps you avoid legal headaches. But the upside is bigger than just compliance. It’s about real business growth:

    • You reach more people. Boomers, people with disabilities, and anyone using older tech or assistive tools can interact with your site more easily.
    • You boost your brand’s reputation. When you show up for all of your customers, they take notice—and they talk about it.
    • You improve your SEO. Accessible sites tend to follow best practices that also help with search rankings, like structured content and alt text.
    • You future-proof your digital assets. Investing in accessibility now makes updates and compliance easier down the line—and helps you stay ready for whatever comes next.

    How to Actually Make Accessibility Happen

    Here’s the reality: true website accessibility doesn’t happen with one plugin or quick fix. It takes intention and the right approach. Start here:

    1. Run a proper manual audit. Automated tools can only catch so much. A real audit includes human testing—often with screen readers and keyboard-only navigation.
    2. Fix what matters, the right way. Work with qualified experts to remediate issues at the code level. Cosmetic workarounds don’t cut it.
    3. Avoid accessibility overlays. They often break more than they fix, and they won’t protect you from legal claims.
    4. Train your team. Designers, developers, and content creators should know the basics of accessibility and integrate it into their daily work.
    5. Keep testing. Set up regular automated checks, but also schedule manual audits periodically—especially when updating your site.
    6. Document your efforts. Maintain a clear paper trail of what you’ve done and when. It matters for internal accountability and external validation.

    Keep on Scrollin’: Why Website Accessibility Pays

    This isn’t just about doing the right thing—it’s about doing the smart thing. Boomers are online, they have money to spend, and they’re running into digital barriers that your business can easily remove. The same goes for millions of Americans living with disabilities. Together, they represent a massive—and often overlooked—market.

    Website accessibility isn’t a checkbox. It’s a chance to serve more people, grow your business, and future-proof your brand.

    At 216digital, we specialize in helping brands like yours turn accessibility into a competitive advantage. From audits to remediation to long-term strategy, we’re here to help you build a web experience that works for everyone—and pays off in real results.

    Want to unlock the trillion-dollar Boomer market? Let’s get started. Contact 216digital today.

    Greg McNeil

    April 23, 2025
    The Benefits of Web Accessibility
    Accessibility, Benefits of Web Accessibility, Digital Marketing, Marketing, Web Accessibility, Website Accessibility

  • Love at First Click: Why an Accessible Websites Win Hearts (and Customers)

    Have you ever visited a website and felt a spark right away? That feeling often comes from a page that’s simple to explore, easy to read, and welcoming to everyone. When people sense they can find what they need without stress, they’re more likely to stick around. This positive reaction is what we might call “love at first click.” It’s that warm feeling you get when a website greets you with open arms.

    A big part of this charm comes from making sure your site can be used by people of all abilities. When we talk about “accessible websites,” we mean sites that include features to help everyone use them. For example, some visitors rely on screen readers because they have vision impairments. Others might need larger fonts to see text clearly. Still, others need clear directions or simple labels to understand a page. By building accessible websites, you open your online doors to more users. In turn, they will feel more connected to your business.

    Below, we’ll explore how you can create a website that leaves visitors with a smile. We’ll also talk about why doing so can make a big difference for your brand.

    The Power of First Impressions

    Have you ever landed on a page that was too cluttered or confusing? If the text was tiny and the menus were hidden, you might have closed it right away. That first impression can make or break a new relationship with a customer. In a crowded online world, you want your site to stand out for the right reasons.

    Clear menus, bold and readable fonts, and good color contrast can turn a casual visitor into a loyal fan. People often decide in seconds if they feel comfortable on a page. If your site is set up to welcome everyone, you’ll leave a powerful impression that lasts.

    What Does Accessibility Mean?

    When we say a website is accessible, we mean it’s been designed so people with various needs can use it. This includes people who are blind, have limited vision, have trouble hearing, or have difficulties using their hands and arms. It also includes people with cognitive conditions, such as dyslexia.

    Accessible websites often have features like:

    1. Clear Navigation: Simple menus and page structures help everyone find what they want.
    2. Readable Fonts: Text that’s large enough and easy to understand prevents eye strain.
    3. Alternative Text for Images (Alt Text): Short descriptions for images tell screen readers what’s being shown.
    4. Keyboard-Friendly Setup: Some users can’t use a mouse, so they rely on tabs and arrow keys to move around.

    These steps may seem small, but they make a major impact. Imagine a person who depends on a screen reader. If your site has alt text, that user will hear each image described. They’ll feel included, which can lead to trust and loyalty.

    Why Accessible Websites Matter for Everyone

    An accessible website doesn’t help only those with special requirements. In many ways, it’s helpful to all your visitors. Large fonts and clear color contrast work well for people browsing on mobile phones under bright sunlight. Captions on videos help anyone who’s watching a video in a quiet office or a noisy bus. Good design choices make your site easier to use for everyone, no matter the setting.

    When people sense that they can read and click through your site without trouble, they’re more likely to stay. They’ll also be more eager to return. This leads to deeper connections and can spark positive word-of-mouth. Users often share good finds with friends, and you’ll notice more traffic over time.

    Building Trust and Loyalty

    We all want to feel valued and respected. When you design your site with inclusion in mind, you send a message that every visitor matters. That message builds trust. Visitors know you’ve thought about their needs and comfort. As a result, they’re more likely to explore your products or services.

    Imagine receiving a warm welcome at a local shop. You’d want to come back, right? Websites aren’t that different. When customers feel good about how a site treats them, they’ll remember it. This memory makes them more inclined to buy, share, and stay loyal.

    Reaching a Larger Audience

    A smart business plan often involves finding ways to expand. One way to do this is to include more people. When you make sure your website has features like keyboard navigation and alt text, more visitors can join in. This means you can reach many potential customers who might otherwise pass over your site.

    Word spreads quickly online. If someone who needs those features finds your site useful, they’ll likely tell friends or family in similar situations. Word-of-mouth can travel fast in certain communities, giving your site a good chance to grow. By meeting a need that many sites overlook, you can stand out in a busy online space.

    Boosting Your SEO

    Search engines like Google pay attention to how a site is organized. When you add descriptive headings, alt text, and clear layouts, you help search engines understand your content. This can lead to better rankings.

    For example, alt text serves as an extra description of your images. Search engines pick up on these details, which can help your site appear in image search results. Many tools that help with accessibility, such as proper heading structure, also help search engines crawl and index your pages. This can boost your spot in search results, bringing even more people to your site.

    Protecting Against Legal Risks

    Being open to as many users as possible can also help reduce possible legal troubles. Laws like the Americans with Disabilities Act (ADA) focus on making goods and services open to everyone. Websites are part of that. If a site is built with no thought for accessibility, it could face complaints or lawsuits.

    Improving your site for people with special requirements lowers that risk. Even if legal matters are not your main concern, it’s good to be prepared. When you keep your site in line with best practices, you are making a solid long-term investment.

    Tips for Making Your Website Accessible

    Below are a few steps you can take to make your site more inviting:

    1. Use Large, Clear Fonts: Aim for fonts that are at least 16px so people don’t strain their eyes.
    2. Check Color Contrast: Text should stand out against the background. There are many free tools to help you pick suitable color combinations.
    3. Provide Captions on Videos: Add subtitles or transcripts for video or audio content.
    4. Add Alt Text for Images: Write brief descriptions that explain what each image shows.
    5. Ensure Keyboard Navigation: Test your site by using only the keyboard to move around. If you can’t reach certain links or content, others might not be able to either.
    6. Keep Forms Simple: Use clear labels that tell people exactly what to type.
    7. Organize Content with Headings: H1, H2, and H3 headings help screen readers know how the page is structured.

    You don’t need to make all these changes at once. Even small improvements can have a big impact on the user experience.

    Your Path to a Great First Click

    Picture your website as an online shop or office. You’d want it to feel inviting and arranged so visitors can find what they want. You’d also want it to reflect your brand values. Making small, mindful changes for accessibility can create that “wow” factor as soon as a new visitor arrives.

    Think of the times you felt relaxed and confident navigating a new website. Chances are, someone took great care in building that site’s design and layout. With the right approach, your site can leave the same positive impression.

    The Ongoing Journey

    Improving accessibility can feel like a long process, but think of it as a journey that grows along with your business. Every time you introduce a new feature or post fresh content, do a quick check for accessibility. When you add a video, include captions. If you upload a new image, write a short alt text so everyone knows what it’s about.

    These little efforts add up in a big way over time. Your visitors will notice the extra care, which makes them more likely to stick around, trust you, and come back often. Tools like Accessibility Radar (a11y.Radar) can help you stay on top of accessibility by monitoring your site and flagging potential issues before they become barriers. By making accessibility a priority, you’ll create a stronger, more welcoming online presence for everyone.

    Win Hearts with an Accessible Website

    In today’s digital world, the first click can mean everything. Accessible websites welcome visitors and help them feel at home. That friendly first impression can turn casual visitors into loyal customers.

    When you invest in clear navigation, larger fonts, and alt text for images, you’re making your site open to all. This not only grows your audience but also fosters respect and trust. Plus, you’ll enjoy better search rankings and reduce the chances of legal issues.

    If you’ve been thinking about ways to boost engagement and win hearts online, begin by checking how people of different abilities experience your website. You might be surprised at the improvements you can make right now. By showing that you care about every visitor, you’ll inspire the kind of warm feelings that lead to “love at first click.” And that’s a win for everyone—especially your business.

    Ready to create accessible websites everyone will love? Schedule an ADA briefing with 216digital using the contact form below!

    Greg McNeil

    February 7, 2025
    The Benefits of Web Accessibility
    Accessibility, accessible websites, Benefits of Web Accessibility, Website Accessibility

  • What Are Accessibility Statements and Why Use Them?

    When was the last time you walked into a store and felt completely welcomed? Maybe there was a helpful sign at the entrance or a staff member who greeted you with a smile. Online, a similar sense of welcome can come from something called accessibility statements. These statements show people that everyone is invited to enjoy a website, app, or digital content. In this article, we’ll explore why accessibility statements are so important, what they include, and how you can make your online content—like marketing emails—more accessible.

    Why Accessibility Statements Matter

    At their core, accessibility statements are a way for organizations to say, “We care about everyone’s experience.” They let people know that your website or digital content tries to meet standards for accessibility. When you create accessibility statements, you show a commitment to making sure people with different needs can use your services. This helps build trust, especially for those who might worry about facing barriers online.

    Here’s the cool part: accessibility statements encourage transparency. They explain what an organization has done to make things accessible, where there might still be challenges, and how users can ask for help. This open, honest style helps everyone feel more confident. People who use assistive technology—like screen readers—find these statements comforting because they know the site owners are aware of accessibility needs. It’s like having a friendly store greeter online.

    The Main Ingredients of a Good Accessibility Statement

    You might be wondering: What should accessibility statements include? While there isn’t a one-size-fits-all template, here are some common parts:

    Purpose and Commitment

    Clearly, say that you’re dedicated to making your website or content accessible to everyone. This is the “hello” handshake of your statement.

    Standards and Guidelines

    Mention which rules or guidelines you follow, like the Web Content Accessibility Guidelines (WCAG). This shows people you’re serious about meeting global standards.

    Areas of Success

    List the parts of your website or content that already meet accessibility standards. This helps people know where they can expect a smooth experience.

    Areas Needing Improvement

    Nobody’s perfect! Let visitors know if there are certain parts of your site that you’re still working on. Honesty goes a long way in building trust.

    Contact Information

    Provide an easy way for people to reach out if they find something that isn’t accessible or if they have questions. An email address or contact form is often enough.

    By including these elements in your accessibility statements, you show you’re doing more than just talking about inclusion—you’re taking tangible steps to make it happen.

    Building Trust and Confidence

    When organizations publish accessibility statements, they send a clear message: “We value you.” This is especially meaningful for people who have experienced barriers. Imagine if every time you tried to open a door, it was locked, or the handle was too high. That’s what using an inaccessible website can feel like. By stating your commitment, you give users hope and reassurance that they’re not forgotten.

    Also, having a solid accessibility approach can help you follow the law. In some places, regulations require that websites meet certain accessibility standards. An accessibility statement can show you’re aware of these rules and are taking action. Plus, it’s simply the right thing to do—like offering a ramp for a wheelchair user, or providing large-print menus at a restaurant.

    Making Marketing Emails Accessible

    Let’s switch gears for a moment. While we focus a lot on websites, marketing emails are just as important. In fact, if your emails aren’t accessible, you might lose customers or readers—fast! But don’t panic. It’s not as hard as it sounds. Just as accessibility statements make a promise of inclusion, accessible emails extend that promise right into people’s inboxes.

    Here are some steps to make your emails friendlier to all:

    Use Clear Subject Lines

    Keep your subject lines short and to the point. Screen readers usually announce them right away, so clarity helps everyone.

    Include Alt Text for Images

    When you add images, use alt text to describe them. If someone can’t see the picture, the alt text tells them what’s there. For example, if you have a picture of a happy dog with a party hat, you can say, “Happy dog wearing a birthday hat.”

    Check Your Color Contrast

    Make sure the text and background colors are easy to read. High contrast helps people with low vision or color blindness. For tips, check out W3C’s contrast guidelines (opens in a new window).

    Use Descriptive Links

    Instead of saying, “Click here,” try “Learn more about our new product.” This way, users with screen readers know where the link goes.

    Use Headers and Simple Formatting

    Break up your email content with headers or bulleted lists. This makes it easier for screen readers to move through the email. And honestly, it looks nicer for everyone.

    For more detailed help, you might explore additional resources on email accessibility. These guides dive deeper into coding tips and best practices.

    Keeping Things Technical but Simple

    You might hear terms like “ARIA labels” or “semantic HTML.” Don’t let these scare you. “ARIA labels” help screen readers understand what a button or link does. “Semantic HTML” means using tags like <header> and <main> so assistive technologies know what each part of a page is.

    For emails, focus on including alt text for images, using good color contrast, and providing meaningful link text. If you do want to explore more advanced techniques, you can find lots of resources online that explain them step by step. Just remember to breathe, keep it simple, and maybe have a snack handy while you learn—everyone needs a cookie break now and then!

    Continuing Your Accessibility Journey

    By creating accessibility statements and ensuring your marketing emails follow best practices, you make inclusion a top priority. But don’t stop there! Keep testing your site and emails. Ask for feedback from people who use assistive technology. Over time, you’ll learn what works best and be able to improve.

    Sometimes, you might discover that something you thought was accessible actually needs fixing. That’s normal. Accessibility isn’t a single task—it’s an ongoing journey. Each update moves you closer to a space where every visitor or customer feels welcome.

    The Final Click: Making Web Access a Reality

    In the end, accessibility statements aren’t just documents—they’re promises that you care about all users, including those from marginalized communities. They show you’re transparent, ready to comply with legal standards, and excited to keep learning. These statements can spark real trust and encourage people of all abilities to engage with your brand or organization.

    Adding accessible marketing emails to your strategy is the icing on the cake (or the chocolate chips in the cookie, if you prefer). It proves that you aren’t just talking the talk—you’re walking the walk in every channel. By sharing your accessibility goals, explaining your methods, and welcoming feedback, you create an online environment where everyone feels included.

    So go forth and write that accessibility statement. Tweak those emails. Invite people in with open arms. Your users, customers, and future fans will thank you. And if you’re ready to get started, 216digital is here to help! Just fill out the contact form below, and let us know your goals or questions. Together, we’ll create an online space that makes everyone feel invited, included, and inspired.

    Greg McNeil

    January 29, 2025
    Legal Compliance
    Accessibility, Accessibility Statment, Benefits of Web Accessibility, Web Accessibility, Website Accessibility

  • Web Accessibility: A Must for Small Businesses

    Ever wonder if your website might be quietly turning people away? 

    As a small business owner, you already have plenty to juggle—so it’s easy to think web accessibility isn’t a top priority. But what if ignoring it costs you sales, hurts your reputation, and even puts you at risk for legal trouble?

    The good news is that it’s never too late to start. By making your site accessible to everyone, you can reach more customers, show you care about every visitor, and stand out in a crowded market. Let’s explore why web accessibility matters and how simple steps can make a big difference for your business.

    What Is Web Accessibility?

    Web accessibility means designing websites so everyone can use them, including people with disabilities. It involves making sure your site works for those relying on screen readers, keyboard navigation, or other assistive tools. This includes people who have visual or hearing impairments, limited mobility, or cognitive differences.

    But accessibility benefits more than just people with disabilities. It also helps those with temporary injuries, older devices, or slow internet, and those who can’t hear audio in noisy places. By following standards like the Web Content Accessibility Guidelines (WCAG), your small business can create a smoother, more inclusive online experience for every visitor.

    Why Accessibility Matters for Small Businesses

    Reach More Customers

    The Centers for Disease Control and Prevention (CDC) says that more than 1 in 4 adults in the United States have some type of disability. That’s a huge group of potential customers who may struggle with a site that isn’t accessible. But accessibility also helps others—like older adults, people with temporary injuries, or those using slow internet.

    By making your site easier to use, you can connect with a bigger, more diverse audience. In fact, studies show that businesses that focus on accessibility can see up to a 20% increase in their customer base.

    Improve Your SEO

    Did you know that accessible websites can rank higher in search results? Search engines favor sites that are easy to read and navigate. Features like clear headings, alt text for images, and proper HTML tags not only help users but also boost your SEO.

    For example, the radio program This American Life added transcripts for each episode, increasing search traffic by almost 7%. By making your site more accessible, you, too, can improve your visibility and attract more organic traffic.

    Build a Better Brand

    People today care about inclusivity. A 2023 study showed that 70% of consumers prefer brands committed to diversity and inclusion. By making your website accessible, you show that you value every customer. This builds trust and loyalty, setting you apart from other businesses.

    Avoid Legal Risks

    The Americans with Disabilities Act (ADA) requires businesses to make their services, including websites, accessible. If you don’t, you might face expensive lawsuits. In 2024, over 4,000 ADA lawsuits were filed, and more than 33% targeted small businesses.

    Why the focus on small businesses now? First, there are more small businesses overall. Second, large companies have been dealing with accessibility lawsuits for years, so many have strong accessibility programs already in place. Settlements can cost anywhere from $10,000 to $100,000—plus legal fees. By making your site accessible now, you can avoid these risks and show customers you care.

    Don’t Let Cost Hold You Back

    Improving accessibility takes time and money, but it doesn’t have to break the bank. Start with the biggest issues, like adding alt text or fixing color contrast. These small changes can make a huge difference. Plus, if you’re in the U.S., you may qualify for the Disabled Access Credit to help with costs.

    Including accessibility from the start also saves money later. You won’t need expensive redesigns or add-ons if you prioritize accessibility now. Accessible sites often run more smoothly, which can reduce hosting and maintenance costs in the long run.

    Practical Steps to Start Your Accessibility Journey

    Feeling overwhelmed? Don’t worry—you can begin with small, simple steps:

    Check Your Site’s Accessibility

    Regularly audit your website for accessibility issues. There are  free tools like WAVE and Google Lighthouse that can help you identify problems, such as missing alt text for images. For a deeper look, think about hiring an accessibility expert.

    Stay Informed and Up-to-Date

     Web Content Accessibility Guidelines (WCAG) and best practices can evolve over time. Stay informed about any changes and make updates to your website as necessary to remain compliant.

    Train Your Team

    Train your staff, especially those involved in website management and content creation, about web accessibility. This helps create a culture of inclusivity and ensures that accessibility remains a priority.

    Offer Accessible Customer Support

    Provide different ways for people to contact you—phone, email, or live chat. Make sure these options are usable by everyone, including people with assistive devices.

    How Accessibility Helps Your Business

    When you make your website accessible, you can:

    • Increase Sales: If your site is easier to use, more people will stay and buy.
    • Boost Customer Loyalty: People remember brands that make them feel included.
    • Strengthen Your Brand: Being known for inclusivity helps you stand out.

    Take the First Step

    Starting your journey toward accessibility doesn’t have to be scary. Take small actions, keep improving, and celebrate your wins. The benefits—like reaching more customers, getting better SEO results, and strengthening your brand—are worth the effort.

    At 216digital, we will help develop a strategy to integrate WCAG 2.1 compliance into your development roadmap on your terms so that you can focus on what matters: your business. Don’t wait—make your website accessible now. Schedule an ADA briefing with us to get started!

    Kayla Laganiere

    January 15, 2025
    The Benefits of Web Accessibility
    Accessibility, ADA Compliance, Benefits of Web Accessibility, Small Business, Website Accessibility

  • Web Accessibility for Senior Citizens: A Business Case

    Have you ever stopped to think about how accessible your website is for senior citizens? You might imagine accessibility only in terms of helping people with visual or hearing impairments, but what about the growing number of seniors who are online every day? Seniors often face unique challenges when navigating websites—things like vision loss, reduced motor skills, and even cognitive decline. As their online presence continues to increase, it’s crucial to ask: Do you have an accessible site? The answer might surprise you.

    Making your website senior-friendly isn’t just the right thing to do—it’s a smart business move that can bring both legal and financial rewards. Let’s explore why investing in web accessibility for seniors is a move you can’t afford to overlook.

    What Is Web Accessibility?

    Web accessibility refers to the practice of designing websites and digital content so that they can be easily accessed and used by all people, including those with disabilities. It’s not just about compliance with regulations or making sure that people with visual or hearing impairments can use your site. Accessibility also benefits people with other challenges, such as limited mobility or cognitive impairments.

    Why Does It Matter for Senior Citizens?

    Senior citizens—particularly those over 65—are a growing segment of internet users. In fact, according to a study by the Pew Research Center, 73% of people aged 65 and older are now online, and 61% of them use the internet every day. However, many older adults face unique challenges when using websites, such as vision loss, hearing impairments, reduced fine motor skills, and cognitive decline. This is where web accessibility plays a crucial role.

    By ensuring your website is accessible to seniors, you’re not just creating a better user experience for them—you’re opening your business up to a larger market with significant spending power.

    The Legal Landscape: ADA and Accessibility

    In the United States, businesses are legally required to ensure that their websites are accessible to people with disabilities. The Americans with Disabilities Act (ADA), passed in 1990, mandates that public accommodations—such as businesses, government entities, and nonprofit organizations—provide equal access to their services for people with disabilities. While the law doesn’t explicitly mention websites, courts have increasingly interpreted it to apply to digital spaces.

    Legal Risks of Non-Compliance

    This means that if your website is not accessible to people with disabilities—including older adults—you could be at risk for legal action. Many businesses have been sued over accessibility violations, with settlements reaching millions of dollars. Even if you’re a small business owner or running a personal blog, failing to provide an accessible experience could open you up to potential lawsuits, fines, or reputational damage.

    For example, large companies like Target and Domino’s Pizza have faced high-profile lawsuits for not having accessible sites. These cases highlight the importance of taking accessibility seriously, not just as a moral or ethical issue but as a business risk.

    Financial Benefits: Reaching a Larger, Wealthy Audience

    One of the most compelling reasons to focus on web accessibility for seniors is the financial advantage. Seniors, particularly those in the 65+ age range, wield significant purchasing power. According to the AARP, people over 50 account for more than $8 trillion in economic activity in the U.S. every year. That’s a massive market—one that’s only going to grow as the senior population continues to expand.

    How Accessibility Boosts Your Bottom Line

    However, many businesses fail to recognize the importance of this demographic when designing their websites. If your website isn’t accessible, you’re essentially alienating an entire group of people who might have the money and the intent to buy from you. In contrast, an accessible site can tap into this valuable market by ensuring that seniors have a seamless, positive experience when browsing and making purchases online.

    Here are some key ways web accessibility can boost your bottom line:

    Improved Conversion Rates on Accessible Sites

    When seniors can easily navigate your site, understand your content, and complete purchases without frustration, you’ll see higher conversion rates. Research shows that accessibility improvements can lead to better engagement, longer time spent on the site, and more frequent purchases. Whether you run an e-commerce store or offer a service, providing an accessible site can lead to more successful transactions.

    Expanding Your Reach

    Web accessibility isn’t just about meeting the needs of those with disabilities—it’s also about creating a better experience for everyone. Simple improvements, like larger fonts, clearer color contrast, or the ability to adjust text size, benefit not just seniors but a wide range of users. As your website becomes more accessible to navigate for seniors, you’re also making it more user-friendly for all visitors, which can attract more people and boost your website traffic.

    Reducing Bounce Rates

    A website that’s hard to use leads to frustrated visitors, and frustrated visitors often leave. If seniors (or anyone else) find your site difficult to navigate or read, they’re likely to abandon it in favor of a competitor’s site. Ensuring your site is accessible makes it more likely that users will stay longer, browse more pages, and return again.

    Brand Loyalty and Word-of-Mouth

    By demonstrating your commitment to accessibility, you’re sending a powerful message to your customers that you care about inclusivity. This can lead to stronger brand loyalty and positive word-of-mouth referrals. Seniors, like all customers, appreciate brands that make an effort to meet their needs, and they are more likely to become repeat customers. This loyalty can help your business grow over time.

    Social Benefits: Building an Inclusive Brand

    In today’s competitive market, inclusivity is more than just a buzzword—it’s an expectation. Consumers increasingly expect companies to be socially responsible, and that includes providing accessible sites for people with disabilities. When your website is accessible to seniors, you’re showing that your brand is forward-thinking, compassionate, and dedicated to serving everyone.

    This kind of brand identity can strengthen your reputation and create emotional connections with your customers. A business that values diversity and inclusivity is more likely to resonate with socially conscious consumers, not just seniors.

    Corporate Social Responsibility (CSR)

    Investing in web accessibility shows that your company is taking steps to fulfill its corporate social responsibility. By ensuring that all people, regardless of age or ability, can engage with your business, you’re positioning yourself as a leader in social responsibility. Consumers are increasingly making decisions based on their values, and a company that prioritizes accessibility can stand out in a crowded marketplace.

    Fostering a Positive Reputation

    The world is becoming more focused on accessibility, and businesses that lead the charge will be seen as industry pioneers. If you prioritize accessibility, you’re likely to gain recognition and respect for your commitment to inclusivity, both from customers and from the broader business community.

    Stay Ahead of the Curve with an Accessible Site

    As the senior population continues to grow, the demand for accessible sites will only increase. By taking proactive steps now to make your website accessible, you’re positioning your business to meet future needs. Businesses that adapt early will have a competitive edge over those that wait until accessibility is a legal requirement or until they lose customers because of accessibility issues.

    Furthermore, accessibility features that are beneficial for seniors—such as voice recognition, screen readers, or simple navigation—are often beneficial to younger audiences as well. This means that your investment in accessibility has the potential to benefit a wide range of users, not just seniors.

    A Forward-Thinking Investment

    Web accessibility for senior citizens is not just about compliance; it’s a strategic business move that can expand your market reach, boost conversion rates, and strengthen your brand’s inclusivity. With the financial, social, and legal benefits clear—and a growing senior population—now is the perfect time to make your website accessible to all.

    Ready to take the next step? Schedule an ADA briefing with 216digital today. Our team of experts will guide you through the process of enhancing your website’s accessibility, ensuring you meet legal requirements while providing an exceptional user experience for all visitors. Don’t miss this opportunity to future-proof your business and tap into a wider audience.

    Greg McNeil

    November 7, 2024
    The Benefits of Web Accessibility
    ADA Compliance, Benefits of Web Accessibility, business case for web accessibility, Web Accessibility
1 2
Next Page
216digital Scanning Tool

Audit Your Website for Free

Find Out if Your Website is WCAG & ADA Compliant













    216digital Logo

    Our team is full of expert professionals in Web Accessibility Remediation, eCommerce Design & Development, and Marketing – ready to help you reach your goals and thrive in a competitive marketplace. 

    216 Digital, Inc. BBB Business Review

    Get in Touch

    2208 E Enterprise Pkwy
    Twinsburg, OH 44087
    216.505.4400
    info@216digital.com

    Support

    Support Desk
    Acceptable Use Policy
    Accessibility Policy
    Privacy Policy

    Web Accessibility

    Settlement & Risk Mitigation
    WCAG 2.1/2.2 AA Compliance
    Monitoring Service by a11y.Radar

    Development & Marketing

    eCommerce Development
    PPC Marketing
    Professional SEO

    About

    About Us
    Contact

    Copyright 2024 216digital. All Rights Reserved.