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How 216digital Makes Accessibility Remediation Simple
If you’re a small or mid-sized business owner, you’ve probably heard stories about other businesses getting hit with ADA (Americans with Disabilities Act) web accessibility lawsuits. Often, these lawsuits come out of nowhere, catching website owners by surprise. You might not even know what you did wrong, why your site was targeted, or how to fix it. It’s frustrating, and it’s scary. Even if you haven’t faced a lawsuit yet, you could be worried about your level of risk. Nobody wants a legal headache—especially not when you’re already juggling everything else that goes into running a business.

Here at 216digital, our goal is to change the conversation around web accessibility. We help small to mid-sized businesses protect themselves from costly accessibility lawsuits while also making websites more inclusive for everyone. Instead of quick fixes that only look good on the surface, we focus on lasting solutions through real accessibility remediation. By partnering with us, you’re not just avoiding legal trouble—you’re also improving every visitor’s experience on your site. Good access equals good business.

In this article, we’re going to break down what web accessibility actually means, how our services work, and why our people-focused approach sets us apart from companies that might rely on short-term, fear-based tactics. We’ll also show you how to schedule a free ADA briefing so you can gain clarity on your level of risk and figure out the next steps to make your site welcoming to all.

What Is Web Accessibility, Really?

Understanding the Basics

The term “web accessibility” can feel intimidating if you haven’t delved into it before. But when you boil it down, it’s quite straightforward: web accessibility means designing and updating your website so that people with disabilities can use it just as smoothly as everyone else. This includes visitors who use screen readers, rely on keyboard navigation, need larger text, or have other accessibility requirements.

Accessibility Helps Everyone

Making a site more accessible often has bonus benefits for everyone. For example, clearer website structure can improve your overall user experience, boost your SEO (search engine optimization), and make your site more user-friendly across different devices. In other words, meeting accessibility standards isn’t just about legal risk—it’s also about creating a smoother experience for all your visitors. That’s why accessibility remediation is such a critical part of a business’s digital strategy.

The Problem: Why Lawsuits Are Happening

Why the Legal Risk Is Growing

Over the past few years, courts have increasingly treated websites as “places of public accommodation,” meaning they fall under rules that require them to be accessible to people with disabilities. This has led to a spike in legal actions against businesses—some well-intentioned (from people who genuinely can’t access certain sites) and others more opportunistic, aiming to force quick settlements.

Proactive Prevention with Remediation

Either way, if your website has accessibility barriers, you could end up with a lawsuit or a demand letter. That often means paying lawyer fees, making sudden updates to your site under intense time pressure, and dealing with stress you never saw coming.

At 216digital, our approach is all about preventing these problems before they happen. Through comprehensive accessibility remediation, we don’t want you to face that unexpected expense or crisis moment. Instead, we want to set you up for success by making sure your site meets recognized accessibility standards in a thorough, sustainable way.

How 216digital Helps You Meet Accessibility Standards

1. Risk-First Approach: Stop Lawsuits Before They Start

When you bring us on board, we don’t just run a quick scan of your site and hand you a list of potential problems. A quick list is a start, but it doesn’t actually fix anything. Instead, we take a risk-first approach. We identify the areas of your site most likely to trigger a lawsuit and tackle them right away. This rapid response significantly reduces your potential exposure.

From there, we proceed through the rest of your site, ensuring all content and functions align with trusted accessibility standards. That way, you’re not left vulnerable to new complaints popping up in the future. That’s the difference between surface-level adjustments and meaningful accessibility remediation.

2. Full WCAG Implementation (The Gold Standard for Accessibility)

If you’ve done even a little reading on accessibility, you’ve likely seen mention of WCAG (Web Content Accessibility Guidelines). Judges, lawyers, and advocacy groups generally refer to WCAG 2.1 for determining whether a site is accessible. These guidelines cover areas like color contrast, text size, navigation, labels, and much more—essentially the nuts and bolts of a properly accessible website.

At 216digital, we don’t guess at what might be acceptable; we follow a systematic process to ensure your site aligns with WCAG 2.1 AA standards. We conduct thorough manual reviews along with automated checks to verify real-world accessibility, not just box-ticking. Our team’s hands-on accessibility remediation work results in a site that is recognized as accessible by the broader web community.

3. Ongoing Monitoring with a11y.Radar

A frequent misconception is that fixing accessibility barriers is a one-time job. In reality, websites are ever-evolving. You add new pages, adjust your site design, or change your content management system. Each of these updates can unintentionally introduce fresh barriers or break fixes you’ve made in the past.

That’s why we built a11y.Radar. It’s our specialized monitoring tool that consistently keeps an eye on your site, even after you’ve addressed the initial round of accessibility issues. a11y.Radar periodically checks if new problems have cropped up or if previously fixed areas have broken. With this in place, your accessibility remediation efforts stay intact, and you can relax, knowing you’re not being blindsided by hidden hurdles.

4. Hands-On Guidance and Support

Technical expertise is crucial, but we believe that easy-to-understand communication is just as important. Our team provides one-on-one support and guidance, answering questions you have about accessibility guidelines, legal implications, and the practical steps to ensure your site meets the right standards.
- Plain-Language Explanations: We won’t drown you in legal or tech jargon.
- Training Resources: If your developers or content team need training to maintain accessibility remediation practices, we’re happy to help.
- Personalized Assistance: Every website is different, so we don’t force you into a cookie-cutter solution.
We want you to feel confident about your site’s accessibility, not left in the dark about what’s happening behind the scenes.

Why We’re Different from Other Accessibility Companies

We’re Not Selling Fear—We’re Solving a Real Problem

Let’s be honest: lawsuits are a genuine risk, and the ADA is taken seriously in court. But 216digital’s mission is to educate you, not terrify you. We want to give you a clear understanding of what’s at stake and how you can proactively protect your business. Scare tactics aren’t our style. Instead, we rely on proven, professional accessibility remediation to resolve real issues.

No Overlays, No Shortcuts

Some companies push accessibility “overlays” that claim to magically solve every potential issue. While these might address a few surface-level features (like text resizing or color contrast toggles), they rarely fix deeper code-level or structural issues—and sometimes even introduce new difficulties.

At 216digital, our philosophy is to fix your site at the source. We go into the code and address each issue thoroughly. Yes, it’s more work. But the results are genuine and reflect real progress that stands the test of time. That’s the power of full-scale accessibility remediation.

We’re a Small Team That Cares

We’ve been around for more than 25 years. In that time, we’ve supported hundreds of businesses across industries, from e-commerce shops to local service providers. We know what it’s like to run a small or medium-sized business, and we treat your goals and concerns with respect. We’re also proud to say we’re a tight-knit crew. When you call us, you’ll speak to real people who care about your success—and who care deeply about getting your accessibility remediation right.

Ready to Talk? Let’s Schedule Your ADA Briefing

Worried your website might have accessibility barriers? Not sure if you’re at risk for a lawsuit? We offer a free ADA briefing to help you figure out your next move. It’s a no-pressure conversation where you’ll learn what’s really happening on your site and how we can help.
- Site Assessment: We take a basic look at your site to spot any glaring red flags.
- Risk Overview: We talk about possible risks that could leave you open to legal action.
- Options & Timeline: We lay out what solutions might look like, with a sense of how long and how much effort they might take.
We’re not here to push a sales pitch—just to share our expertise and help you make the best decision. If you decide to work with us, awesome! If not, at least you’ll walk away with a clear understanding of your situation and how to move forward.

If you’re ready to stop wondering about your site’s accessibility status and start taking proactive steps, reach out to schedule your free ADA briefing. We’ll explain everything you need to know in a straightforward, understandable way. Fill out our contact form below or schedule online today at 216digital.com/ada-briefing. We can’t wait to hear from you and show you how simple real accessibility remediation can be.
Greg McNeil

April 7, 2025

Testing & Remediation

Accessibility, Accessibility Remediation, Accessibility testing, automated testing, Web Accessibility, Web Accessibility Remediation, Website Accessibility
Automated Scans: The Good, the Bad, and the Gaps
Creating a truly inclusive online experience means making sure everyone can comfortably navigate and enjoy your website. If your business aims to meet accessibility guidelines like WCAG and comply with laws such as the Americans with Disabilities Act (ADA), you’ve probably considered automated accessibility scans as a helpful first step. Popular tools like WAVE, PowerMapper, and Google Lighthouse can swiftly highlight accessibility issues, making them a practical starting point.

But here’s the thing—automated scans aren’t magic. They typically catch only about 20-30% of accessibility problems covered by WCAG 2.1 AA, mostly basic mistakes. Many important issues need a human touch—manual testing and real judgment—to make sure your website truly serves everyone. This article breaks down what automated scans do well, where they fall short, and tackles some common misconceptions, helping you build a complete, effective approach to digital accessibility.

The Good: Why Automated Accessibility Scans Are Helpful

Automated accessibility scans offer a quick and practical way to uncover accessibility problems. Here’s why they’re so beneficial:

1. Speed and Efficiency Automated tools can quickly scan your entire website within minutes, analyzing hundreds or even thousands of pages. They’re perfect for frequent or large-scale audits without overwhelming your resources.

2. Consistent Results Unlike manual tests, automated scans apply the same criteria every time, ensuring consistent results across your entire site.

3. Budget-Friendly Initial Assessment For businesses working with tight budgets, automated scans offer an affordable way to spot common issues, helping you take immediate action without the hefty costs of comprehensive manual audits.

4. Quickly Spots Easy-to-Fix Issues Automated scans excel at identifying straightforward problems such as missing alternative text for images, insufficient color contrast, empty form labels, and poorly labeled buttons.

5. Fits Seamlessly into Development Workflows Modern accessibility tools integrate directly with your existing development processes, allowing teams to catch and fix issues early on—saving time and reducing future remediation costs.

The Bad: Limitations of Automated Scans

To avoid a false sense of security, organizations need to understand the limitations of automated scans:

1. Can’t Identify Contextual Issues Automated tools aren’t great at judging context. For example:
- Alternative Text: They detect missing alt text but can’t determine if descriptions are actually helpful.
- Keyboard Navigation: Tools may confirm elements are focusable but can’t judge ease of use.
- Form Usability: Automated scans notice if labels exist, but can’t assess how easy forms are to use.
2. Struggles with Dynamic Content Automated tools often miss dynamic and interactive content, such as:
- ARIA implementations
- Live region updates
- Changes in modal dialogs or dropdowns
3. False Positives and False Negatives Automated scans sometimes flag issues that aren’t real barriers (false positives) or overlook genuine problems (false negatives), potentially causing unnecessary work or leaving critical issues unaddressed.

4. Not a Substitute for Real User Testing Automated scans can’t replicate the experience of actual users who rely on assistive technology. Only manual testing and real user feedback can fully validate accessibility.

5. Risk of Legal Issues Relying solely on automated scans won’t guarantee full legal compliance. Courts consistently rule that automated tools alone aren’t enough, potentially exposing organizations to legal action.

The Gaps: Bridging Automation with Human Insight

To build a truly accessible website, combine automated testing with manual evaluation:

1. Mix Automated and Manual Testing A comprehensive audit should include both automated and manual methods. Automated tools give a broad initial review, while manual testing covers the usability and context these tools miss.

2. Perform Real-World Testing with Screen Readers and Keyboards Manual tests with screen readers and keyboard navigation ensure your website is practically accessible in real-world use.

3. Get Expert Audits Professional accessibility audits blend automated tools, manual testing, and real-user scenarios, uncovering hidden issues automated scans might overlook.

4. Continuously Monitor Accessibility Accessibility isn’t a one-time fix. Regular monitoring with tools like a11y.Radar helps maintain compliance even as your website evolves.

5. Educate Your Team Training your developers, designers, and content creators on accessibility best practices minimizes future issues. Automated tools should guide—not replace—human judgment.

Conclusion: Finding the Right Balance

Automated accessibility scans are fantastic for quickly identifying common issues but aren’t enough on their own. Recognizing their limitations highlights why manual testing, expert reviews, and ongoing monitoring are vital. Businesses committed to digital accessibility should adopt a balanced approach, combining automated tools with human insights to ensure truly inclusive experiences. If you’re looking for guidance or support in building this balanced approach, the experts at 216digital can help you navigate your accessibility journey. Ultimately, accessibility is about genuinely understanding and meeting real users’ needs, going beyond mere compliance.
Greg McNeil

March 17, 2025

Testing & Remediation

Accessibility, automated scans, automated testing, manual audit, Manual Testing, Web Accessibility
How Automated Scans Help (and Fail) Accessibility
Have you ever clicked on a website and immediately gotten lost because nothing seemed to work the way you expected? Maybe you couldn’t find the right button, or the page layout was all over the place. Now imagine facing those same frustrations but with the added challenge of a visual, auditory, or motor disability. Navigating the web shouldn’t feel like an obstacle course—it should be intuitive and inclusive for everyone.

If you’re a website owner or business owner in the United States, you might already know that accessibility is becoming more than just a nice-to-have. It’s a key part of good customer service, protects you from legal risks, and, quite simply, it’s the right thing to do. But where do you start?

One of the first steps many people take is running automated scans.

These scans promise a quick way to spot accessibility issues on your site. Yet, while they can be extremely helpful, they’re far from perfect. In this article, we’ll explore the ups and downs of automated scans—what they can do, where they fail, and how to blend them into a solid strategy that also includes manual testing and expert help.

What Are Automated Accessibility Scans?

Automated scans are software tools that crawl through your website’s code, looking for red flags based on standards like the Web Content Accessibility Guidelines (WCAG)). Think of these tools like the spellcheck in your word processor: they can spot a lot of mistakes, but they can’t always tell you if you’re using the right words in the right context.

What Do Automated Scans Detect?

Plenty of free and paid tools exist. Some are browser extensions (like WAVE or Google’s Lighthouse), while others are built-in services that run regular checks on your website. They’re great at picking up on common coding issues such as:
- Missing or poorly written alternative text on images
- Low color contrast between text and background
- Improper heading levels (skipping from an H1 to an H3 without an H2, for example)
- Misapplied ARIA attributes
- Certain missing form labels
If your site has glaring accessibility mistakes, automated scans can flag those quickly. They’ll often give you a handy list of what’s wrong, along with references to WCAG guidelines or best practices on how to fix each issue. That’s a huge benefit if you’re new to accessibility and need a push in the right direction.

How Automated Scans Can Help You

Let’s look at some of the biggest advantages of automated scans—and how they fit into your overall web development workflow.

Speed and Efficiency

Manual reviews take time, especially for large websites. An automated tool, on the other hand, can process hundreds or even thousands of pages in a shorter timeframe. This is especially handy if you regularly add or change content.

Spotting the “No-Brainers”

Many accessibility issues are straightforward coding mistakes—like forgetting to add “alt” text to images. Automated scanners are perfect for picking up on these. They’re quick, consistent, and thorough in locating these common errors.

Routine Monitoring

Some automated scan tools offer scheduled checks, which is terrific for ongoing maintenance. You can set them to run weekly or monthly scans and then get alerts if something new pops up, letting you address problems before they spiral.

Raising Awareness

For those brand-new to digital accessibility, automated tools can serve as a mini crash course. They highlight rules like ensuring sufficient color contrast or labeling form fields properly, helping you learn accessibility basics as you go.

Ease of Use

Many automated scanners come with user-friendly dashboards or plugins. You don’t have to be a coding genius to interpret most of the results. Often, the tool itself provides guidance on how to fix whatever it finds.

The Real-World Limitations of Automated Scans

As powerful as they are, automated scans also have notable blind spots (no pun intended). If you rely solely on these tools, you could end up with a site that technically passes certain checks but still feels like a maze for users with disabilities.

Lack of Context

A scanner can confirm if there’s alt text on an image, but it can’t determine if that text is accurate or helpful. An automated report might be happy to see you labeled your button as “Button,” but that label doesn’t tell a user what the button actually does.

Missing Nuances

Some accessibility aspects aren’t purely code-based; they’re about user experience and clarity. For example, is your site’s language too complicated for people with cognitive disabilities? Or is the layout tricky for those navigating with a screen reader? Automated tools struggle with these questions because they can’t judge user-friendliness the same way a person can.

False Flags

It’s common to get false positives (where the tool flags a problem that might not actually be a problem) or false negatives (where the tool fails to spot a genuine issue). This can lead you down the wrong path or lull you into thinking your site is perfectly fine when it’s not.

Limited Scenarios

Accessibility is more than code. What happens when someone uses only a keyboard to navigate your site? Or how does your site work for someone who relies on voice commands or a screen reader? Automated scans can’t replicate all these scenarios.

Overconfidence and the Need for Manual Testing

Automated tools can create a false sense of security. Just because a scanner says you’re 90% accessible doesn’t mean your site is truly welcoming for all. This is where manual testing comes in.

Beyond the Scan: Why Manual Testing Still Rules

Manual testing is where you or a tester interacts with your site in a more human way. Yes, it’s more time-intensive, but it’s also where you’ll uncover issues an automated tool can’t detect.

Keyboard-Only Navigation

One of the most fundamental manual tests is trying to tab through your site without using a mouse. If you can’t reach a menu item or submit a form using only the keyboard, that’s a major red flag.

Screen Reader Assessments

Automated scans might say you have alt text in all the right places, but only a real screen reader test will tell you if that text makes sense in context. Does it describe important images properly? Does the reading order make sense, or does it jump around the page?

Real Users, Real Feedback

Inviting people with various disabilities to use your site can reveal issues you never even knew existed. Maybe certain wording is confusing, or a CAPTCHA system is impossible to complete using assistive technology. Nothing beats firsthand feedback.

Manual testing fills the gaps that scanners leave behind, ensuring your site isn’t just “passing a test” but actually creating a positive experience. While it can require more resources (time and possibly hiring outside help), the results are worth it.

Keeping Accessibility an Ongoing Priority

Accessibility isn’t something you do once and forget about. Think of your website as a living, breathing entity: you add content, tweak layouts, and launch new features over time. Each change could introduce fresh accessibility challenges.

So, how exactly do automated scans fit into a more complete approach to accessibility?

Putting It All Together: A Holistic Accessibility Game Plan
1. Start with an Automated Scan – Run a scan and fix low-hanging fruit, such as missing alt text and color contrast problems.
2. Add Manual Checks – Navigate your site using only a keyboard and a screen reader. Identify areas that feel confusing or broken.
3. Get Professional Input – If your site is critical to your business, hire an accessibility specialist for a thorough audit.
4. Keep It Going – Schedule periodic scans, manual audits, and staff training. Accessibility should be part of your workflow.
5. Stay Informed – Follow updates to WCAG and relevant U.S. laws, and continue learning from accessibility experts.
The Best of Both Worlds: Automated and Manual Testing

Achieving true web accessibility requires more than just running a quick scan—it demands a balanced approach that combines the speed of automation with the insight of manual testing. Automated tools can help identify glaring issues, but only real human interaction can ensure a seamless experience for all users. By integrating both strategies, you’re not just checking a compliance box—you’re creating a more inclusive, user-friendly web presence that benefits everyone.

Start your journey toward full web accessibility today—reach out to 216digital using the form below! Our team of accessibility experts is ready to assess your site and provide tailored solutions to ensure that all visitors can easily access your content. Don’t let accessibility remain an afterthought—take the first step towards a more inclusive online presence now.
Greg McNeil

February 13, 2025

Testing & Remediation

Accessibility Audit, Accessibility testing, automated testing, manual audit, Manual Testing, Web Accessibility
Can Free Web Accessibility Tools Improve Your Website?
If you’re new to website accessibility, you might feel a bit overwhelmed by all the information out there. You may have heard about legal requirements, user experience best practices, and even some fancy-sounding tools. But where do you begin? Maybe you’re wondering if a few free tools can do everything you need or if you’ll have to hire an expert. Rest assured, even small improvements can have a huge impact on your audience. We’ve also rounded up some of the best free tools to get you started—so you can begin making a difference right away without breaking the bank. It’s all about progress over perfection, so let’s dive in!

What is a Website Accessibility Audit?

A website accessibility audit is a thorough evaluation of your website to identify barriers that might prevent people with disabilities from accessing your content. These barriers can include issues with navigation, readability, or compatibility with assistive technologies like screen readers. The goal of an audit is to ensure that everyone uses your website, regardless of their abilities.

Why Conduct a Website Accessibility Audit?

Before we jump into the free tools, let’s talk about why accessibility matters. For starters, it’s the right thing to do. Everyone deserves a fair shot at using the web. But it also has major perks for you:

Better User Experience

An accessible website isn’t just for people with disabilities; it improves the experience for all users. When users can quickly find what they need and interact seamlessly, they’re more likely to stay longer, return, and even convert. Simply put, good accessibility means a smoother, more satisfying experience for all.

Higher Search Engine Rankings

Search engines favor websites with a clear structure and good usability, which means accessibility improvements can also boost your SEO.

Legal Compliance

Many regions, including the United States, have laws requiring websites to be accessible. Conducting regular accessibility audits helps ensure your site meets standards like the Americans with Disabilities Act (ADA), reducing legal risks and reinforcing your commitment to inclusivity.

By using web accessibility tools, you can tackle these challenges in a manageable way. It’s all about finding the issues, understanding them, and fixing them one step at a time.

Top Free Web Accessibility Tools

Now, let’s explore some of the best free web accessibility tools out there. These tools can give you a snapshot of common issues—like color contrast problems or missing headings—and help you decide what to fix first.

1. WAVE (Web Accessibility Evaluation Tool)

WAVE is a free browser extension and online service. You just plug in your site’s URL, and it gives you a report. WAVE highlights issues in real-time, pointing out where you might need better alt text or labeling. It also marks contrast errors. Because it’s from WebAIM, you know the tool has a solid background in accessibility guidelines.

How to Use WAVE
- Visit the WAVE website.
- Enter your website URL or upload a file.
- Review the visual feedback and detailed report to identify and fix issues.
2. Google Lighthouse

Google Lighthouse is built right into the Google Chrome browser. If you open your site, press the “F12” key (on Windows), and head to the “Lighthouse” tab, you can run an accessibility audit. It scores your site on things like color contrast, proper headings, and more. It’s not perfect, but it’s a great jumpstart in your journey to a more accessible site.

How to Use Google Lighthouse
- Open your website in Google Chrome.
- Right-click and select “Inspect” to open DevTools.
- Navigate to the “Lighthouse” tab.
- Choose the “Accessibility” category and run the audit.
- Analyze the generated report and address the highlighted issues.
3. Contrast Checker by WebAIM

Ever squinted at text because it was too light? The Contrast Checker helps you avoid that by testing color pairs. You type in your text color and background color, and it tells you if they meet the WCAG (Web Content Accessibility Guidelines) standards. This is one of those web accessibility tools that’s simple but very effective.

How to Use the Contrast Checker
- Go to the WebAIM Contrast Checker page.
- Enter the foreground (text) and background color values.
- The tool will indicate whether the contrast ratio meets WCAG standards.
4. Accessibility Insights

Accessibility Insights is a free, open-source tool from Microsoft. It offers both automated checks and guided manual tests. The automated checks are quick and easy, while the guided process teaches you how to find deeper issues. This makes it one of the more beginner-friendly web accessibility tools out there.

Practical Steps to Improve Your Website’s Accessibility

Using these free web accessibility tools is just the beginning. After you get your scan results, you need to take action. Here are a few steps you can start with:
1. Add Alt Text to Images: Make sure every image has a helpful text description. This is especially important if the image contains meaningful information.
2. Use Proper Headings: Structure your content with <h1> for titles, <h2> for main sections, and so on. This helps screen reader users navigate your pages.
3. Check Color Contrast: Use a tool like Contrast Checker by WebAIM to ensure your text is visible against its background.
4. Label Your Forms: Make sure all form fields have clear labels. This helps screen reader users fill out forms without confusion.
5. Add Descriptive Link Text: Avoid vague text like “click here.” Instead, describe what the link leads to, such as “View our Accessibility Guide.”
Keep in mind that these improvements benefit everyone, not just users with disabilities. People browsing on mobile devices, for example, appreciate clear structure and easy-to-read text, too.

Technical Explanations Made Simple

WCAG

The Web Content Accessibility Guidelines are like the rules of the road for website accessibility. They tell you the best practices for things like color contrast, keyboard navigation, and more.

Screen Readers

These are programs that read text on a screen aloud for people who can’t see the content. If your site is poorly structured, screen readers may stumble, making your site frustrating or even impossible to use.

ARIA Tags

ARIA (Accessible Rich Internet Applications) tags help make dynamic content accessible. If you have dropdown menus or pop-up windows, ARIA can signal to assistive technologies how those elements should behave.

By understanding these basics, you can go beyond just automated scans and make meaningful changes.

The Limitations of Free Tools

As great as these free web accessibility tools are, they can only do so much. They mostly check for errors that can be caught by automated rules. They might flag missing alt text or color contrast issues, but they can’t always figure out the context of an image or the logic behind a complex form. They also can’t simulate how a person using a screen reader or keyboard-only navigation might interact with your site. In fact, automated scans can only detect around 30% of accessibility errors. That means you’ll still have hidden issues that only a real user with assistive technology or a skilled reviewer can uncover.

It’s a bit like relying on a spelling checker to edit a long report. Sure, it catches most misspellings, but not the misused words or awkward sentences. You still need a human editor to clean it up completely.

Moving Forward With a More Inclusive Website

Free web accessibility tools give you a fantastic starting point. They shine a light on basic issues and help you learn the ropes of website accessibility. But remember that these scans only catch about a third of the barriers your visitors might face. That’s why a deeper dive—like manual testing, user feedback, and expert reviews—is so important.

By taking these first steps, you’re already showing you care about providing an inclusive and welcoming space for everyone. Ready to keep going? We at 216digital can help you take your accessibility journey to the next level. Whether you need a more comprehensive audit, expert guidance, or hands-on assistance, our team is here to make sure your site truly meets the needs of all users. Reach out today, and let’s keep building a more accessible web—together!
Greg McNeil

January 28, 2025

Testing & Remediation

Accessibility, Accessibility testing, automated testing, evaluation tools, Web Accessibility, Web accessibility tools
Accessibility Testing: Prioritize Fixes That Truly Matter
Accessibility can feel like an overwhelming mountain to climb. Every round of accessibility testing uncovers new problems—some obvious, others hidden deep in the code or design. Where do you start when everything seems important? What if you tackle the wrong issue first, leaving users still stuck?

These questions are important, and the answers can transform how your website serves all visitors. This guide isn’t just about fixing problems—it’s about focusing your efforts where they matter most. By exploring WebAIM’s four-level severity framework, you’ll learn how to prioritize issues effectively and make meaningful progress toward an inclusive website. Let’s dive in and figure this out together.

WebAIM’s Four-Level Severity Framework

WebAIM (Web Accessibility in Mind) categorizes accessibility issues into four levels of severity based on their impact on users. These categories help prioritize fixes by focusing on barriers that significantly affect user experience and access.

Critical Issues

Critical issues completely block users from accessing specific parts of your website or performing essential tasks. Addressing these issues should be the highest priority. Examples include:
- Interactive elements, such as buttons or form inputs, that cannot be reached or activated using a keyboard.
- Videos without captions, which exclude users who are deaf or hard of hearing.
- Content that flashes or strobes in a way that could cause seizures for individuals with photosensitive epilepsy.
To prevent these barriers, developers should prioritize using accessible, native HTML elements and perform thorough accessibility testing, including keyboard and screen reader evaluations, during the development process.

Significant Issues

Significant issues do not entirely block access but make interacting with the website cumbersome or frustrating for users. Examples include:
- Missing visual focus indicators, which make it challenging for keyboard users to identify the currently focused element.
- Poor color contrast that makes text difficult to read for users with visual impairments.
These issues disrupt the user experience and should be addressed soon after critical issues to enhance accessibility.

Moderate Issues

Moderate issues require users to expend unnecessary effort or time to navigate and interact with web content but do not entirely impede access. Examples include:
- Lack of properly structured semantic HTML, such as headings and regions, which slows navigation for screen reader users.
- Generic or vague descriptive link text (e.g., “Click here”) that fails to describe the destination or action clearly.
- Animations that lack user controls, making it difficult for some users to focus on other content.
Comprehensive accessibility testing ensures these moderate issues are identified and addressed to improve usability for all users.

Minor Issues

Minor issues do not create significant barriers but contribute to a polished and professional user experience when resolved. Examples include:
- Slight inconsistencies in focus styles for keyboard navigation.
- Overuse of ARIA attributes, such as redundant tabindex values on elements that are already focusable.
While not urgent, fixing minor issues during routine updates demonstrates attention to detail and commitment to accessibility best practices.

Step-by-Step Guide to Prioritizing Accessibility Fixes

Feeling unsure where to start? Don’t worry—you’re not alone. Here’s a simple plan to categorize and tackle accessibility issues step by step:

1. Conduct a Comprehensive Accessibility Audit

Begin by testing your site with tools like WAVE and Lighthouse. Then, complement these results with manual testing—navigate your site with a keyboard, try a screen reader, and zoom your browser window. Automated tools catch many issues, but hands-on testing uncovers usability challenges they miss.

2. Categorize Issues by Severity

Use WebAIM’s framework to prioritize fixes:
- Critical issues should top your list, as they directly prevent access.
- Serious issues come next, addressing significant usability gaps.
- Moderate and minor issues can be grouped for later phases.
A structured approach to accessibility testing ensures the most pressing barriers are resolved first.

3. Consider the Impact on Your Audience

Think about how each issue affects your users. For example, missing alt text on product images affects a wide audience and should take precedence. If you have user feedback, use it to identify pain points that need urgent attention.

4. Focus on High-Traffic and High-Value Pages

Start your efforts where they’ll have the greatest impact:
- Homepage and landing pages.
- Key interaction points like forms or checkout pages.
- Frequently accessed resources such as blogs or FAQs.
By targeting these areas during accessibility testing, you ensure that the improvements benefit the largest number of users.

5. Use a Phased Approach for Moderate and Minor Issues

After resolving critical and serious issues, create a plan for tackling moderate and minor ones. For instance:
- Update heading structures during new content creation.
- Fix descriptive link text during routine content reviews.
Breaking these tasks into smaller phases makes the process manageable and less overwhelming.

6. Test and Retest

After making fixes, conduct accessibility testing again. If possible, involve users with disabilities to confirm your solutions work in real-world scenarios. Their feedback is invaluable and can guide future improvements.

Tools and Techniques for Effective Accessibility Testing

A good mix of tools and techniques ensures you catch both technical and usability issues. Here’s what to try:
- Automated Tools: WAVE and Lighthouse are great for spotting common errors.
- Manual Testing: Use a keyboard or screen reader to experience your site like some users do.
- Color Contrast Checkers: WebAIM’s Contrast Checker ensures text is easy to read.
- User Testing: Working with people who have disabilities provides first hand insights.
Why Prioritization Matters

Prioritizing fixes has clear benefits:
- Faster Results: You can address critical barriers quickly and make your site accessible sooner.
- Better Use of Resources: Time and budget go toward solving high-impact problems.
- Happier Users: Fixing severe issues first improves usability for everyone.
Taking things one step at a time, with regular accessibility testing, makes the process less overwhelming and helps you steadily improve your site.

Final Thoughts

Accessibility can feel like a big undertaking, but it doesn’t have to be. By focusing on the most critical barriers first and conducting consistent accessibility testing, you can make real progress without burning out. Accessibility isn’t a one-time project—it’s an ongoing commitment to creating a better digital experience for all.

Imagine how many more people could enjoy your site if it were accessible to everyone. Whether you’re a developer, IT director, or content creator, each step you take helps make the web a more inclusive place.

And you don’t have to do it alone. 216digital is here to help. From audits to ongoing accessibility testing and monitoring, we’ll guide you every step of the way. Together, we can create a website that’s user-friendly, inclusive, and aligned with the latest standards. Schedule your consultation today, and let’s get started making your site the best it can be!
Greg McNeil

January 21, 2025

How-to Guides

Accessibility, Accessibility testing, automated testing, How-to, WebAIM, Website Accessibility
WAVE Accessibility Tool: A Step-by-Step Guide
Have you ever clicked on a website and felt completely lost—like the menus were in hidden corners, or the text was so tiny you had to squint? Sometimes, the root of that problem is an accessibility issue. Put simply, a site might not be built in a way that everyone can use comfortably. That’s where WAVE comes in. WAVE (short for Web Accessibility Evaluation Tool) helps detect areas on your website with barriers and provides you with tips on how to fix them. It’s free, easy to use, and super handy for making sure your site works for everyone.

If you’ve never heard of WAVE or used it before, don’t worry—you’re not alone! In this guide, we’ll break it down step by step and show you how it can make your website better, clearer, and more user-friendly. Let’s dive in!

What Is the WAVE Accessibility Tool?

So, what exactly is WAVE? Created by WebAIM, this free tool looks for possible problems on any webpage and points them out. Think of it like a traffic light system for your site’s accessibility. If there’s a red light, it means an issue needs immediate attention—like missing text descriptions for images (which can be a big deal for screen reader users). If something’s in yellow, it could be a warning sign that may or may not become a problem.

But what makes WAVE so remarkable is its visual approach: it marks up your page with icons and colored boxes so you can spot issues right where they happen. It also highlights structural elements—like headings, landmarks, and ARIA attributes—to ensure your website is logically organized and easy to navigate. No more digging through code and guessing what went wrong. Just click, glance, and fix!

Key Features of WAVE Accessibility Tools

Browser Extensions

If you’re a fan of quick-and-easy solutions (who isn’t?), you’ll love WAVE browser extensions. You can add them to Chrome or Firefox with just a few clicks. Once that’s done, go to any webpage, hit the WAVE icon in your toolbar, and boom—you get an instant report without switching tabs. It’s perfect for those of us who like minimal fuss.

Online WAVE Tool

If extensions aren’t your thing or you’re using a borrowed computer, don’t worry. WAVE also has an online tool. All you have to do is visit the WAVE website, copy the link to the page you want to test and paste it. Within seconds, you get a full-page view loaded with accessibility markers. This approach keeps you flexible, especially if you switch devices a lot.

Visual Feedback

One of the best parts of WAVE is how it breaks down what might be going wrong. Errors, warnings, and even things that are working just fine each get their own unique symbols. You’ll see icons, colors, and outlines placed directly on top of the webpage elements. This visual overlay system helps you zero in on issues (like missing alt text or poor contrast ratios) more quickly than poring over raw code.

Accessibility Panels

After WAVE loads your page, you can explore different panels to learn more:
- Summary Panel: This shows you how many errors, alerts, and features were found.
- Structure Panel: Gives you a rundown of your headings, lists, and how the page is organized. This is super helpful for seeing whether screen readers will read your page in a logical order.
- Details Panel: Goes deeper by explaining each issue and how to fix it. If you’re the type of person who likes step-by-step instructions, you’ll feel right at home here.
How to Use WAVE Effectively

Getting Started

First things first: pick your favorite way to use WAVE. If you like convenience, grab the Chrome or Firefox extension. If you’d rather not install anything, head straight to the online WAVE site. From there, it’s as simple as entering your page’s URL. Once you see your page covered with icons, you’ll know you’re in business.

Running an Analysis

When you launch WAVE, it basically scans the webpage in front of you and marks all the potential issues. Think of it like a helpful friend pointing out the spinach in your teeth—except here, it’s pointing out an image without alt text or headings that aren’t in the right order. You might see red icons (these are errors), yellow icons (warnings), or other symbols that highlight good features, too. Scroll down to make sure you don’t miss any marks hiding at the bottom of the page.

Interpreting Results

Getting an A+ in accessibility can feel like unlocking a secret achievement! But sometimes, your first scan with WAVE might bring up a list of errors longer than you’d hoped. Don’t panic. Errors typically mean your site is missing something important, like proper labels for form fields or headings that make sense. Warnings, on the other hand, are more like gentle taps on the shoulder, suggesting a potential issue.

You’ll also see that WAVE links these issues to specific guidelines from the WCAG (Web Content Accessibility Guidelines). That might sound fancy, but it basically helps you follow official rules, so you’re not just guessing how to fix stuff.

Prioritizing Fixes

So, you’ve got a bunch of red and yellow icons—where do you even start? Focus on the red ones first (the errors). Fix things like missing alt text or form labels right away since those directly affect how people access and use your content. Next, tackle the warnings. You might spot patterns, like repeated heading problems across several pages. Fixing them in one swoop can save you a lot of time.

Exporting and Sharing Results

If you’re part of a team, you’ll probably want to show your coworkers what needs fixing. WAVE makes this easy—there’s an option to export the report or share a link to the scanned page. This can be a lifesaver when you need to prove to a manager that certain design choices might be causing trouble for users. Plus, it keeps everyone on the same page—literally!

Strengths and Limitations of WAVE

WAVE is user-friendly, offers quick visual feedback, and gives both beginners and experienced developers something to love. It’s like having a built-in teacher who highlights mistakes and nudges you toward the right answers.

What It Does Well
- Highlights errors and warnings right on the page.
- Teaches you about accessibility by explaining each issue.
- Checks for essential elements like color contrast, heading hierarchy, and ARIA attributes.
- It works within your browser or online, so no extra files are needed.
Where It Falls Short
- Single-Page Focus: WAVE is excellent for testing one page at a time but isn’t designed to crawl an entire site in one go.
- Scope of Automation: Automated checks can’t evaluate everything—like the clarity of your alt text or how user-friendly your navigation is. Manual testing is still essential, especially for things like complex JavaScript interactions.
- Not a Magic Fix: WAVE won’t fix issues for you—it only shows you what to work on. Consider it a trusty sidekick, not a fully automated superhero.
Best Practices for Using WAVE

Combine with Other Tools

While WAVE is incredible, consider also using tools like Google Lighthouse or Accessibility Radar (a11y.Radar). The more eyes on your site, the better.

Manual Testing Matters

Automated tools can catch a lot of problems, but human testing can uncover hidden barriers—like confusing navigation menus or unclear copy. Think of WAVE as your first line of defense, not the only line.

Train Your Team

If you’re not the only one updating the website, make sure others know how to read and understand WAVE reports. Accessibility is more manageable when everybody’s on board.

Start Early

Don’t wait until your site goes live to test for accessibility. Use WAVE during the design phase so you can catch significant issues before they become big headaches.

Make It Part of a Bigger Strategy

Use WAVE as the baseline for your accessibility plan. Re-run tests after making changes and encourage feedback from real users. Over time, you’ll build a more inclusive experience.

That’s a Wrap: Waving Goodbye to Barriers

Making your site accessible is really about welcoming everyone—whether they use screen readers, need larger text, or want a smoother experience. WAVE takes the guesswork out of finding those hidden roadblocks. It shows you exactly where to focus your efforts, helping you make fast progress toward a more inclusive website.

As powerful as WAVE is, remember that it’s only one piece of the puzzle. Combining WAVE’s insights with manual testing, user feedback, and other evaluation tools like Axe or Lighthouse will give you a well-rounded approach to accessibility. Over time, you’ll find that accessibility isn’t just about rules and standards—it’s about caring for the people visiting your site. Happy scanning, and may your website become a place where everyone feels right at home!
Greg McNeil

January 13, 2025

Testing & Remediation, Web Accessibility Monitoring

Accessibility, Accessibility testing, automated testing, WAVE, Web Accessibility

How 216digital Makes Accessibility Remediation Simple

What Is Web Accessibility, Really?

Understanding the Basics

Accessibility Helps Everyone

The Problem: Why Lawsuits Are Happening

Why the Legal Risk Is Growing

Proactive Prevention with Remediation

How 216digital Helps You Meet Accessibility Standards

1. Risk-First Approach: Stop Lawsuits Before They Start

2. Full WCAG Implementation (The Gold Standard for Accessibility)

3. Ongoing Monitoring with a11y.Radar

4. Hands-On Guidance and Support

Why We’re Different from Other Accessibility Companies

We’re Not Selling Fear—We’re Solving a Real Problem

No Overlays, No Shortcuts

We’re a Small Team That Cares

Ready to Talk? Let’s Schedule Your ADA Briefing

Automated Scans: The Good, the Bad, and the Gaps

The Good: Why Automated Accessibility Scans Are Helpful

The Bad: Limitations of Automated Scans

The Gaps: Bridging Automation with Human Insight

Conclusion: Finding the Right Balance

How Automated Scans Help (and Fail) Accessibility

What Are Automated Accessibility Scans?

What Do Automated Scans Detect?

How Automated Scans Can Help You

Speed and Efficiency

Spotting the “No-Brainers”

Routine Monitoring

Raising Awareness

Ease of Use

The Real-World Limitations of Automated Scans

Lack of Context

Missing Nuances

False Flags

Limited Scenarios

Overconfidence and the Need for Manual Testing

Beyond the Scan: Why Manual Testing Still Rules

Keyboard-Only Navigation

Screen Reader Assessments

Real Users, Real Feedback

Keeping Accessibility an Ongoing Priority

Putting It All Together: A Holistic Accessibility Game Plan

The Best of Both Worlds: Automated and Manual Testing

Can Free Web Accessibility Tools Improve Your Website?

What is a Website Accessibility Audit?

Why Conduct a Website Accessibility Audit?

Better User Experience

Higher Search Engine Rankings

Legal Compliance

Top Free Web Accessibility Tools

1. WAVE (Web Accessibility Evaluation Tool)

How to Use WAVE

2. Google Lighthouse

How to Use Google Lighthouse

3. Contrast Checker by WebAIM

How to Use the Contrast Checker

4. Accessibility Insights

Practical Steps to Improve Your Website’s Accessibility

Technical Explanations Made Simple

WCAG

Screen Readers

ARIA Tags

The Limitations of Free Tools

Moving Forward With a More Inclusive Website

Accessibility Testing: Prioritize Fixes That Truly Matter

WebAIM’s Four-Level Severity Framework

Critical Issues

Significant Issues

Moderate Issues

Minor Issues

Step-by-Step Guide to Prioritizing Accessibility Fixes

1. Conduct a Comprehensive Accessibility Audit

2. Categorize Issues by Severity

3. Consider the Impact on Your Audience

4. Focus on High-Traffic and High-Value Pages

5. Use a Phased Approach for Moderate and Minor Issues

6. Test and Retest

Tools and Techniques for Effective Accessibility Testing

Why Prioritization Matters