ADA Website Compliance Archives - Page 6 of 6/Tag

Debunking Common Web Accessibility Myths

“Web accessibility is too expensive.“

“There’s no real business value to making my website accessible.“

These are just a few of the concerns we hear when talking to organizations about web accessibility for the first time. And while it’s easy enough to poke holes in each one, it’s worth mentioning these myths are one of the many reasons digital accessibility lags so far behind.

To better understand why online businesses are slow to build accessible experiences, let’s debunk some of these myths and explain why web accessibility is essential for your business.

Common Myths in Website Accessibility

Common misconceptions about web accessibility have impacted the way organizations approach any accessibility initiative — particularly when it comes to time, cost, and compliance. Here’s what we learned.

Myth: There Are No Benefits to an Accessible Website

Why is digital accessibility so important? We can all agree that delivering an equal browsing experience to every user is the right thing to do. However, there are other benefits, like improved search engine optimization (SEO).

Many of the same principles for good SEO overlap with web accessibility best practices. Companies spend tens of thousands of dollars every year to improve their searchability. Search engines rank websites based on the content and user experience.By working on one, we enhance the other. After all, a better user experience for your visitors also offers a better understanding to search crawlers.

Myth: Web Accessibility Only Affects Those Who Are Blind or Have Low Vision

Most believe visual impairments are the most prominent disability an inaccessible website can impact. However, web accessibility can benefit several impairments, including hearing, cognitive, and motor. In fact, mobility and cognitive impairments affect a higher percentage of the population than visual.

That means digital accessibility is essential for people who cannot move their limbs and require a switch device. Similarly, people with dyslexia need the option to change fonts or line spacing.

The bottom line is an accessible website benefits users of all abilities. And your website’s design doesn’t have to suffer in the process.

Myth: Web Accessibility Means Redesigning My Entire Website

Most online business owners believe that providing an accessible online experience means starting from scratch — redesigning and developing the entire site. That, without exception, sounds both time-consuming and expensive. While we agree that it’s ideal to design an accessible website from the first line of code, it’s not feasible for the millions of existing sites.

However, it is often possible to make a website accessible by making minor adjustments, such as adding alternative text to images, adding focus outlines on interactive elements, and ensuring that videos have closed captions. These changes can significantly improve the website’s accessibility without requiring a complete redesign.

Myth: Using Automated Tools On My Site is All I Need to Make It Accessible

Automation is a powerful tool that is getting better all the time. But automation alone cannot identify and fix every accessibility error. In fact, automated scans can only detect 30% of barriers for users with disabilities. The limited scope of even the most advanced automation will leave many compliance issues unresolved and your company at risk.

That’s not to say automated tools are not a great starting point. However, it’s essential to think of them as a tool in a more extensive toolkit, including regular monitoring, manual testing, and reporting.

At 216digital, we believe in a hybrid approach. That combines the speed of automation with the precision of manual auditing to achieve and maintain an accessible website.

For more information about automated tools and ADA web compliance, check out the article, Are Web Accessibility Testing Tools Enough to Ensure Compliance.

Myth: Screen overlays can make my website compliant and protect me from an ADA lawsuit

Screen overlay products, also known as accessibility widgets or plugins, can help make a website more accessible to users with disabilities. Still, they do not guarantee that a website will fully comply with the Americans with Disabilities Act (ADA) or other accessibility guidelines.

These products typically provide a range of accessibility features, such as increasing text size, changing the background color, and providing alternative text descriptions for images. However, they do not address all of the accessibility issues that a website may have. For example, they may not address issues related to the structure and organization of content, or the use of appropriate headings and labels.

Additionally, these products do not address the issue of accessibility for users who are using assistive technologies such as screen readers. These technologies rely on the underlying code of the website, and a screen overlay does not address these barriers.

While these products can be a helpful tool for improving accessibility, they should not be considered a substitute for a comprehensive accessibility audit and remediation process to mitigate ADA lawsuit risk. Approximately 600 companies with an accessibility widget installed on their websites were hit with ADA accessibility lawsuits in 2022.

Myth: Web Accessibility Litigation is Frivolous and Invalid

Shockingly, most online companies believe accessibility lawsuits have no merit. Yet huge brand-named companies, such as Domino’s, have also been targeted with frivolous ADA lawsuits.

But huge name brands aren’t the only ones. Thousands of small and mid-size businesses face legal action. If you think your business is small enough to fly under the radar and avoid litigation, you’re wrong. Many mom-and-pop restaurants and small stores have recently fought and lost website accessibility lawsuits.

Failure to provide an accessible website can result in legal action and potentially significant financial penalties. Therefore, it’s crucial to take web accessibility seriously and ensure your website is accessible to everyone.

Fact: Web Accessibility is Smart Business

You’re not alone if you’ve fallen victim to believing some of these common myths and misconceptions. In ethical terms, individuals of all abilities deserve the right to barrier-free web use. And as we’ve seen, there are strong legal incentives for ensuring that your website is as accessible as possible. But you can take action.

216digital has made it easier to achieve website accessibility compliance without breaking your budget, taking all of your time, or completely redesigning your website. We can help develop a strategy to integrate WCAG 2.1 compliance into your development roadmap on your terms.

To learn more about how the ADA experts at 216digital can help build an ADA WCAG 2.1 compliance strategy to achieve ongoing, real-world accessibility on your terms, schedule an ADA Strategy Briefing.

Greg McNeil

March 14, 2023

Legal Compliance, Testing & Remediation, WCAG Compliance

ADA Compliance, ADA Website Compliance, Website Accessibility
Retail is the Prime Target for ADA Web Accessibility Lawsuits
Today, almost everyone is shopping online. Consumers expect the ability to browse, compare and shop from any device rapidly. However, as more consumers shift to online shopping, retailers face increasing legal challenges for failing to meet minimum standards for ADA web accessibility.

The Americans with Disabilities Act (ADA) requires that all public-facing digital content be accessible to people with disabilities. Failure to comply with the ADA web accessibility guidelines can result in legal action, settlement costs, and reputational damage. In this article, we’ll explore why retail is the number one industry targeted by ADA web accessibility lawsuits and what you can do to protect your online business.

What is Web Accessibility for Retail

Web Accessibility is about creating an inclusive experience for all customers with barrier-free access to your online store. Websites must allow customers with visual, auditory, physical, and cognitive disabilities to access information, make purchases, and interact with your online business.

However, customers with disabilities can have vastly different experiences on a website based on their disability and the assistive technologies used. For example, customers with mild-to-moderate vision may rely on their browser’s built-in zoom function. In contrast, customers with more severe visual impairments require a screen reader to access information, browse your products, and shop. But how does web accessibility affect retail business owners?

Key Insights Retailers Need to Know

In recent years, there has been a sharp increase in lawsuits related to website accessibility, and retailers have been among the hardest hit. In 2022, there were more than 4,000 web accessibility lawsuits filed in Federal and California State Court under the Unruh Act. However, the retail industry was the number one industry targeted by ADA web accessibility lawsuits, accounting for almost 77%.

In fact, 391 of the Internet Retailer Top 500 list received an ADA-based web accessibility lawsuit within the last five years. Likewise, 72% of cases filed in 2022 were against companies with less than 50 million annual revenue. For large and small eCommerce companies, web accessibility is critical as consumers and plaintiffs become more aware of their rights under the ADA and seek legal recourse.

For more information on recent ADA web accessibility filings, check out Accessibility.com’s Digital Accessibility Lawsuits Database.

Why Are Retailers Vulnerable?

With the rise of e-commerce, online retailers face increasing web accessibility lawsuits. But why? Are retail sites less accessible than other industries?

Large Online Presence

Online retailers are everywhere! With more and more eCommerce websites created daily, there are 24 billion estimated globally. Undoubtedly, the retail industry has the most prominent digital presence, making them easy to find and visit.

As a result, e-commerce stores can quickly become victims of frivolous ADA-based lawsuits. Plaintiffs can quickly surf the web, engage with products or information, and determine whether a company prioritizes web accessibility.

Complex Websites Can Be Difficult to Make Accessible

It can be challenging for retail sites to reach and maintain the international standards for web accessibility, Web Content Accessibility Guidelines (WCAG). E-commerce stores are notoriously complex, with many pages, dynamic content, and intricate navigation. Making such websites accessible to individuals with disabilities can be a daunting task. In addition, it can present financial and logistical challenges, especially in a constantly evolving industry.

Many online retailers may not have the resources to hire web developers with expertise in ADA compliance or keep up with the constantly evolving standards and guidelines for web accessibility, increasing their vulnerability to litigation.

A Constantly Changing Industry

Online retailers frequently update their content to inform customers about new products, services, promotional sales, and resources. However, these changes can also make it more challenging to ensure the website remains accessible. Unfortunately, creating an accessibility barrier for disabled users is almost too easy.

Retailers must stay vigilant and up-to-date with web accessibility standards and guidelines. Failure to do so can leave retailers vulnerable to an ADA web accessibility lawsuit. Plaintiffs can easily find web accessibility barriers, document them, and file an ADA lawsuit, frequently creating a vicious cycle.

Easy to Test for ADA Web Accessibility

Most retail websites have the same or similar accessibility barriers. This can make it relatively easy for plaintiffs to test websites using automated tools and target many websites simultaneously. Automated tools can quickly scan a website and identify potential accessibility barriers based on the WCAG 2.1 guidelines, such as missing alt text, improper header structures, and broken links.

This means plaintiffs can quickly and easily identify accessibility issues and file ADA web accessibility lawsuits against retailers in minutes. In contrast, website owners are left spending thousands on settlement costs and website remediation. Retailers must take the necessary steps to ensure ADA web accessibility compliance to minimize the risk of litigation.

Existing Department of Justice Settlements

The US Department of Justice has settled several high-profile ADA web accessibility lawsuits with retailers, including Winn-Dixie and Walmart. These settlements have resulted in significant financial penalties and required these retailers to take extensive measures to make their websites more accessible.

As a result, these settlements have set a precedent for other plaintiffs now targeting retailers with similar accessibility issues. They can directly reference past DOJ actions within their case. Retailers must be aware of these settlements and ensure their website is accessible to all customers.

Quick Settlements

Plaintiffs’ attorneys often target online retailers for ADA web accessibility lawsuits because they are settled quickly and relatively easily. This is because online retailers usually prefer to pay out of court rather than go to trial, as they can avoid additional costs and negative publicity associated with a lengthy legal battle. As a result, plaintiffs’ attorneys can often secure quick settlements, making it a lucrative and attractive option to target online retailers.

How to Protect Your Online Business

It is essential to ensure that your website and online applications comply with ADA web accessibility standards to mitigate the chance of a lawsuit. This may involve working with web accessibility experts to conduct an audit and any necessary changes.

To protect against ADA web accessibility lawsuits, retail companies should take several steps:
1. Conduct a web accessibility audit: Conduct a comprehensive web accessibility audit to identify all web accessibility barriers.
2. Make a plan: Address the issues identified in the audit, prioritizing the most critical issues first.
3. Train staff: Educate staff on web accessibility best practices and how to maintain accessibility standards moving forward.
4. Use accessibility tools: Use accessibility tools, such as web accessibility monitoring services, to test websites and apps for accessibility.
5. Consider a dedicated accessibility team: Partner with an accessibility team to oversee ongoing web accessibility efforts and ensure compliance with ADA requirements.
6. Stay up-to-date: Stay informed about ADA web accessibility requirements, and update websites and apps as needed.
Get Proactive about ADA Web Accessibility

Everyone, especially those in the online retail industry, should be proactive about ADA web accessibility. By taking proactive steps to ensure the accessibility of your website, you can mitigate legal challenges and provide easy access to all customers.

Through our years of experience in the trenches analyzing and studying these cases, we can determine how ADA non-compliance lawsuit firms identify their targets and how to protect your business. At 216digital, we will develop a strategy to integrate WCAG 2.1 compliance into your development roadmap on your terms so that you can focus on the other tasks on your to-do list. So don’t wait any longer; find out where you stand by scheduling a complementary ADA Strategy Briefing today.
Greg McNeil

February 28, 2023

Legal Compliance

Accessibility, ADA Compliance, ADA Website Compliance, Website Accessibility
ADA Web Compliance: The Key to Setting Up Your New Business for Success
As a new business owner, you want to set your company up for success from day one. You want to build a strong reputation, increase sales, and reach a broader audience. While there are many things to consider when opening up a new business, have you considered the importance of ADA web compliance in achieving these goals? Putting ADA web compliance at the top of your list is the key to setting up your new business for success.

What is ADA Web Compliance?

ADA, or the Americans with Disabilities Act, is a federal law that mandates the inclusion of all people, especially those with disabilities, in all areas of public life. That includes jobs, schools, transportation, and other places open to the general public, including websites. This means ensuring your website is accessible for everyone, regardless of their disability.

A website that is not accessible can prevent individuals with visual, auditory, physical, and cognitive disabilities from accessing information, making purchases, and interacting with your business. But does the Americans with Disabilities Act apply to small businesses?

ADA Web Compliance and Small Businesses

It might come as a surprise, but even small businesses are legally required to comply with the Americans with Disabilities Act. According to the ADA’s Title III, every business, regardless of size, has to be accessible to people with disabilities. This includes large corporations, right down to small businesses.

While ADA Title III does not specially mention accessibility for websites, there has been a change in mindset on what is considered a public place. The Department of Justice in 2018 stated that websites are considered a place of public accommodations, despite the ADA not including sites specifically.

Therefore, ADA Title III requires physical access, such as ramps to enter premises, and digital access, including video captions, alternative text for images, and ensuring websites support accessibility technology.

What is ADA Web Compliance?

ADA web compliance ensures that people with disabilities can independently browse a website’s products or services, understand written and visual content, and make purchases. People with different types of disabilities require various web accessibility accommodations to interact on the internet. For example:
- Visually impaired individuals need descriptive alternative tags on images to allow screen readers to describe them and provide context.
- Someone with a motor disability might use keyboard navigation instead of a mouse.
- Deaf individuals need captions or sign language interpretations alongside a video.
The Web Content Accessibility Guidelines (WCAG) have become the international standard for web accessibility. WCAG included specific checkpoints and recommendations based on a principle-based approach to ensure all users can share the same experience regardless of disability or assistive software. If you want to learn more about the different web accessibility guidelines, read our guide to the Web Content Accessibility Guidelines (WCAG).

Why ADA Web Compliance is Key for New Business

Web accessibility can be intimidating, but addressing it from the start is well worth the effort. Like many aspects of starting a new business, it can cost a lot of time and money to go back and correct your website rather than make it accessible in the first place. But how will ADA web accessibility help grow your new business?

To help emphasize why web accessibility should be a fundamental building block in developing your new small business, we have gathered a list of reasons to answer just that.

Improved SEO

It’s crucial to have your website optimized for accessibility to rank highly in search engine results. Search engines like Google are constantly working to improve the quality of results for their users. This includes prioritizing websites that are accessible to everyone and penalizing sites that are not. If your website is ADA-compliant, you can avoid lower search engine rankings and reduced visibility. By ensuring your website is ADA compliant, you’ll improve your SEO and chances of ranking higher in search results, increasing your visibility and driving more traffic to your site.

Better User Experience

ADA web compliance means everyone can access your site and engage with your brand, regardless of their abilities. This is crucial for retaining customers, building trust with your audience, and creating a positive user experience for everyone visiting your site. In addition, by making your site accessible, you’ll create a more inclusive environment that will make your brand stand out and leave a lasting impression.

Increased Sales and Conversions

A website that is easy to use and accessible to all visitors is more likely to generate sales and conversions. By providing a more accessible experience, you’ll increase the likelihood of visitors to your site becoming loyal customers and making purchases. Additionally, an ADA-compliant website is more likely to generate positive reviews and recommendations, which can drive even more sales.

Reaching a broader audience

ADA web compliance means your site will be accessible to everyone, including those with disabilities. By making your site accessible, you’ll be able to reach a wider audience and provide a more inclusive user experience for all users. This will give your brand a competitive edge and help you reach new customers who may not have been able to engage with your brand before.

Building a Positive Public Reputation

Being ADA-compliant shows that your business is socially responsible and cares about the needs of all customers. By demonstrating your commitment to accessibility, you’ll be showcasing your brand’s values and creating a positive image in the minds of consumers. This can build a reputation to make your brand stand out and help you grow your business.

Risk Mitigation

ADA web compliance is a legal requirement, and non-compliant websites can face significant fines and legal action. By making your site accessible, you’ll mitigate your risk and avoid the potential consequences of non-compliance. This will give you peace of mind and ensure that you can focus on growing your business without worrying about the potential risks of non-compliance.

ADA Compliance is the Key to Success for New Businesses

ADA web compliance is crucial for setting up your new business for success. With improved SEO, a better user experience for all customers, increased sales and conversions, reaching a broader audience, building a positive public reputation, and risk mitigation, investing in ADA compliance is essential in building a successful and sustainable business. However, it is imperative not to leave it till the end when setting up a new business or website.

Fortunately, with 216digital web accessibility experts, you don’t have to. Instead, we will help develop a strategy to integrate WCAG 2.1 compliance into your development roadmap on your terms so that you can focus on the other tasks on your to-do list. So don’t wait any longer; make your website accessible today and start reaping the benefits by scheduling a complementary ADA Strategy Briefing today.
Greg McNeil

February 14, 2023

The Benefits of Web Accessibility

ADA Compliance, ADA Website Compliance, Website Accessibility
Why AI & Overlay Widgets Fail ADA Website Compliance
As the digital world continues to evolve, many businesses are turning to Artificial Intelligence (AI) and overlay widgets to make their websites accessible. While these technologies are marketed as solutions to make websites ADA compliant, they often fail to deliver on that promise. In fact, they often make websites less accessible for those with disabilities.

What are AI and Overlay Widgets?

AI and overlay widgets work by modifying a website’s code with a snippet of JavaScript, usually in the form of a toolbar, plugin, app, or widget. However, while they claim to detect and correct web accessibility barriers dynamically, overlays do not fix the website’s source code. Instead, they can detect fundamental accessibility issues, such as color contrast and text size, to make modifications. While overlays might seem like a cheap and beneficial method for web accessibility, they do not fix the underlying code. Leaving website owners exposed to the risk of an ADA lawsuit.

Why Overlay Solutions Fail to Deliver True Web Accessibility

Many AI and overlay solutions are used as a band-aid to cover up fundamental web accessibility issues. Still, they do not resolve the critical accessibility issue. Relying on an AI or overlay tool as a long-term solution can open you to legal risk, and provide a false sense of security.

Web Accessibility Barriers Not Resolved with AI and Overlay Widgets

One of the biggest problems with AI and overlay widgets is that they do not address the inherent access barriers on websites. These technologies are designed to make websites more accessible for people with disabilities. However, they need to address the underlying issues that make websites inaccessible in the first place. Unfortunately, the WCAG guidelines are too complex for overlay tools to provide the robust modifications required.

So, what issues are ignored by AI and overlay widget tools?
- Multi-level navigation menus not navigable via keyboard
- Newsletter popups, flyout carts, and other modals do not trap or automatically receive focus
- Logical tab order violations
- Images, buttons, and form fields that have incorrect labels
- Buttons created using non-interactive HTML tags that cannot be operated via keyboard
While most of these issues are not visible to all users, these issues are significant barriers for users with disabilities. This means that while AI and overlay widgets may provide some level of accessibility, they often fail to make websites usable for those with disabilities.

Overlays Can Increase Accessibility Barriers

AI and overlay widgets can increase accessibility barriers. These technologies may add additional steps or layers to the user experience. Making it more difficult for people with disabilities to navigate and interact with websites. This can be especially problematic for people with cognitive disabilities, who may struggle with the added complexity of using AI and overlay widgets.

AI and Overlay Widgets Override Existing Assistive Technology Tools

Furthermore, AI and overlay widgets can affect users’ existing assistive technology tools. Making it difficult for people with disabilities to use the technology they already rely on to access websites, such as screen readers or voice recognition software.

Additionally, AI and overlay widgets may not be able to interact with these tools in a way that benefits all users. This can create a frustrating and inaccessible experience for those with disabilities, who may feel that the added technology is just another barrier to accessing information and services online.

Overlays Prevent an Inclusive Web Experience

By adding additional layers of technology to websites, these technologies can create a sense of exclusion for those with disabilities, who may feel that they are not part of the mainstream online experience. This can also lead to a lack of engagement and motivation to use websites and participate in online communities.

These barriers can lead to poor brand perception and potential loss of revenue. By using overlays, you are offering people with disabilities a different web experience with reduced functionality. This directly contradicts the goal of digital inclusion. Creating an inclusive web experience entails fixing accessibility issues to create one accessible, homogenous brand experience.

AI and Overlay Widgets Hinder Website Performance

AI and overlay widgets can slow website performance, making it more difficult for all users to access information quickly and efficiently. In addition, these technologies often rely on complex algorithms and software that can be resource-intensive. Resulting in longer screen loading times and making it difficult for users to access the website and its content. This can be especially problematic for people with mobility or motor disabilities. As they may have limited time to interact with websites and need quick and responsive access to information.

Overlays Solution Increase Legal Liability

Finally, AI and overlay widgets increase legal liability. AI and overlay widgets are automated technology utilizing complex algorithms and software. However, automated scans can only detect 30% of web accessibility errors. The remaining 70% of the issues are detected only through manual testing. While some overlay providers provide manual testing and remediation services, this often comes at a hefty cost for the website. The remediation is only applied to the overlay layer, exposing the underlying barriers.

If a website is not accessible to users with disabilities, it violates laws such as the Americans with Disabilities Act (ADA). Unfortunately, AI and overlay widgets cannot provide the level of accessibility required by these laws. Therefore, increasing the legal liability for website owners with accessibility overlays or widgets installed. In fact, there has been an upward trend of lawsuits filed against companies with accessibility overlays or widgets installed. With 400 lawsuits being filed in 2021 and 600 in 2022.

What Should Website Owners Do Instead of Using Overlays?

While AI and overlay widgets might seem like an easy solution to protect your website, you must adapt the WCAG 2.1 guidelines and best practices into an ongoing process.

As you make changes to your website, new accessibility issues can arise. So, it is essential to test your website often. And although AI and overlay widgets should be avoided, not all digital technology is bad. For example, automated testing is an efficient and reliable tool to regularly check your website for low-hanging barriers and stay on top of WCAG compliance. But, of course, even the best-automated accessibility solution will not be able to detect every problem. That is why manual testing by accessibility experts who know what to look for is required. Luckily, 216digital has ADA experts to provide risk mitigation, manual testing, ADA remediation, and ongoing monitoring services to help you achieve your accessibility goals and needs.

Conclusion

While AI and overlay widgets may seem like a good idea for web accessibility, they fail to deliver. These technologies can increase accessibility barriers, affect users’ existing assistive technology tools, prevent inclusive web experiences, slow website performance, and increase legal liability. Instead of relying on these technologies, businesses should focus on creating truly accessible and inclusive websites that meet the needs of all users, including those with disabilities.

The 216digital web accessibility experts are ready to help you through each step of your accessibility journey. Answering your questions and resolving each obstacle. From ADA Accessibility Lawsuit Risk Mitigation to expert ADA Remediation, we put you in a position of strength. We understand how websites get targeted for frivolous lawsuits and what to do to keep you off the radar of law firms that specialize in filing ADA lawsuits.

Become web accessible on your terms with 216digital by developing a strategy to integrate WCAG 2.1 compliance into your development roadmap as part of the development process. Learn more about how the ADA experts at 216digital can help achieve ongoing real-world accessibility on your terms by scheduling an ADA Strategy Briefing today.
Greg McNeil

February 14, 2023

Legal Compliance

Accessibility, ADA Compliance, ADA Website Compliance, Ai and Overlay Widgets, Website Accessibility, Website Accessibility Tools
Web Accessibility & the Disabled Access Tax Credit: Who Qualifies, and Key Stipulations
“Tax season” and “good news” don’t naturally go together. However, there is good news for small businesses that have already invested in web accessibility: the Disabled Access Credit. The Internal Revenue Service (IRS) offers a tax credit through form 8826 to help recoup some of the cost of making your website more accessible to individuals with disabilities. If you haven’t already made your website more accessible, these tax incentives might help put ADA compliance in your web development plans this year.

What is the Disabled Access Tax Credit?

The Disabled Access Tax Credit is a tax incentive providing small businesses with gross receipts of one million dollars and less or those that employ 30 or fewer full-time employees, that have made accessibility improvements to their website. This credit can help offset the costs of those modifications and provide financial relief to small businesses working to make their spaces accessible to everyone.

Unlike tax deductions that reduce taxable income or the tax owed, a tax credit gets subtracted from the tax owed. For example, the Disabled Access tax credit covers 50% of the eligible expenditures made during the previous tax year, with a maximum limit of $10,250.

Does the Disabled Access Tax Credit cover Web Accessibility?

Yes, the Disabled Access Tax Credit covers website accessibility as web accessibility is becoming increasingly important. The Department of Justice in 2018 stated that websites are considered a place of public accommodations, Therefore, the ADA covers websites and mandates accessibility in the digital space, allowing the Disabled Access tax credit to be applied to businesses that invest in owning and operating accessible sites.

Many accessibility practices or implementation types qualify as expenditures. Still, there are several accessibility elements when calculating your annual accessibility fee. These include web accessibility solutions or tools that optimize websites. Here are some key variables to consider in your annual accessibility fee:
- Website Modifications
- Page Format and Hierarchy
- Live Chat Services
- File and Media Fixes
- Consulting Service Fees
Eligibility for the Disabled Access Tax Credit

The Disabled Access Tax Credit is available to small businesses with a maximum of $1 million in annual revenue or fewer than 30 full-time employees. The development costs associated with the necessary changes to the website to make it more accessible with the standards outlined in the ADA such as the Web Content Accessibility Guidelines (WCAG) for websites to be eligible. This includes adding alternative text to images, providing video captions, and ensuring the website can be navigated using only a keyboard.

What are the Stipulations?

The good news is that the Disabled Access Tax Credit can be applied for and earned annually. However, you can’t carry expenditures over to claim a credit exceeding the prior year’s expenditure limit. But, if the credit amount exceeds the taxes you owe, you can roll the unused credit into the following year.

The Disabled Access Tax Credit covers the following accessibility and ADA-related expenditures:
- Web accessibility & optimization
- Language interpreters
- Adaptive equipment
- Printed materials
- Elimination of physical obstacles
- General consulting
Is It a One-Time Deal?

No, in fact you can get this credit any year ADA accessibility work is done on your website. This tax break is such a powerful incentive that many small businesses have adopted a policy of annual ADA accessibility website audit/ reviews.

How to Apply for the Disabled Access Tax Credit

There is no need to apply, simply complete the IRS Form 8826 and submit it with your yearly tax return. In addition, it must include information about the accessibility improvements made, the expenses incurred, and the credit calculation. You can find Form 8826 on the IRS government website, where you can further research the rules and stipulations regarding the Disabled Access Tax Credit. You can also read more on the IRS Tax Credits and Deductions page on the Americans with Disabilities Act website.

Don’t forget to consult with a tax professional before you send in your comprehensive return files. If your tax professional is unaware of the Disabled Access Tax Credit, tell them the form number (8826). They can quickly fill out the form and state the amount spent on accessibility efforts, speeding up the process and ensuring it’s correct!

Web Accessibility & the Disabled Access Tax Credit

The 8826 form can be a valuable tool for small businesses that engage ADA accessibility developers to work on their websites. The 8826 Disabled Access Tax credit has made it possible for many small businesses to make ADA remediation an ongoing process to ensure the website remains accessible to all users. By making sure your website is compliant and accessible, you can help ensure that your business is reaching the widest possible audience and staying in compliance with the law.

Suppose you are a small business owner looking to make your website more accessible and take advantage of the Disabled Access Tax Credit. In that case, we encourage you to reach out and schedule a 15-minute ADA Briefing with our web accessibility experts at 216digital.
Greg McNeil

February 14, 2023

Testing & Remediation, The Benefits of Web Accessibility

Accessibility, ADA Compliance, ADA Website Compliance, Website Accessibility
Are Web Accessibility Testing Tools Enough to Ensure Compliance
As the internet continues to grow and evolve, the importance of website accessibility becomes ever more crucial. A website’s accessibility is not just a matter of convenience but a matter of civil rights as well. This is why website accessibility checkers have become a popular tool for many web designers and developers. They help identify potential barriers that could make a site difficult for those with disabilities.

However, while website accessibility testing tools are a great starting point, they are not a comprehensive solution for ensuring website accessibility. Relying solely on website accessibility testing tools can be a dangerous mistake that could leave your website inaccessible to a significant portion of your target audience.

What Are Website Accessibility Testing Tools?

Automated website accessibility testing, such as Lighthouse, WAVE, and Firefox Inspector, automate the process of checking a website for accessibility barriers. These tools can quickly scan a website and identify potential accessibility barriers, such as missing alt text, improper header structures, and broken links. The results from these tools come in the form of a report. This can be used as a starting point to improve accessibility.

Do Website Accessibility Testing Tools Provide False Sense of Security?

Website accessibility testing tools are valuable in identifying potential barriers to accessibility. However, it’s important to note that website accessibility testing tools are not perfect.

Limited Detection of Web Accessibility Barriers

Automated testing tools are limited by the algorithms and data sets they use to identify accessibility issues. As a result, they can only detect what they are programmed to and might miss some critical accessibility barriers. For example, website accessibility testing tools cannot test for keyboard accessibility, essential for individuals who use assistive technology to navigate the web. In addition, automated testing tools can only detect about 30% of accessibility issues. The remaining 70% of barriers can only be detected through manual testing by a person.

This is why passing website scans can provide a false sense of security if a manual audit is not included as part of the accessibility review process. By incorporating a manual accessibility audit into your review, the pitfall of your website passing one or more automated accessibility checks but still be non-compliant and inaccessible can be avoided.

Inaccurate Results and False Positives

There’s another potential issue to remember when using automated web accessibility testing tools, inaccurate results or false positives. This occurs when an accessibility test identifies a barrier that does not exist, leading you to fix issues that are not necessary.

What are False Positives?

Automated accessibility tools analyze patterns within your website’s code and markup. Most tools compare your website’s code to the international standard for digital accessibility, Web Content Accessibility Guidelines (WCAG).

Some WCAG guidelines have simple pass-or-fail resets. For example, WCAG requires alternative text for non-text content, such as images. If an image does not contain an alt tag, that is considered a “fail.” However, other issues that require a deeper understanding of context are limited to AI tools, which result in false positives. For example:
- Some images, such as logos and dividers, are purely decorative and do not require alt text. However, they must be implemented in a way assistive technologies can ignore. WCAG Success Criterion (SC) 1.1.1, “Non-text Content,”
- Purely decorative text or low-contrast logotypes do not violate WCAG’s color contrast requirements. However, automated tools can not determine what text qualifies for these exceptions. WCAG 2.1 SC 1.4.3, “Contrast (Minimum)”
- Content that contains the WAI-ARIA aria-hidden attributes. While WAI-ARIA aria-hidden attributes are not also necessary, there are legitimate reasons to use aria-hidden to hide content from AT.
While this is not a comprehensive list, many WCAG criteria have exceptions for certain types of content. Unfortunately, the WCAG guidelines are to complex for automated tools to provide accurate feedback on all accessibility barriers. However, the purpose of accessibility is to accommodate real users, not AI tools.

Don’t Rely On Web Accessibility Testing Tools Alone

While web accessibility testing tools are beneficial, they should not be relied on alone. Instead, automated tests need to be combined with a manual review from a web accessibility expert to remove all accessibility barriers.

Manual Audits

Manual audits are more thorough and time-consuming, but they provide a more accurate assessment of website accessibility. A manual review involves evaluating a website by using a combination of tools and human judgment. It consists of testing a website using various assistive technologies. This includes screen readers, keyboard navigation, and magnifiers, to simulate the experience of individuals with disabilities. Manual testing can help to identify the remaining 70% of barriers that automated testing tools cannot find, such as poor alt tags, confusing navigation, and inaccessible forms.

A manual review can also ensure that website accessibility guidelines are being met. For example, the WCAG guidelines state that websites must be perceivable, operable, understandable, and robust. A manual review can ensure these guidelines are met by evaluating the website’s content, structure, and functionality.

In Conclusion

Website accessibility testing tools and manual review are crucial for ensuring web compliance. While website accessibility testing tools help identify potential accessibility issues, a comprehensive manual review is necessary for full accessibility. In addition, manual reviews can identify barriers that automated testing tools cannot and ensure that website accessibility guidelines are met.

In conclusion, ensuring a website is accessible to everyone is not only a matter of convenience but also a matter of civil rights. A combination of website accessibility testing tools and manual review can help to ensure that websites are accessible and compliant with WCAG guidelines.

For guidance with your accessibility initiative, schedule an ADA Strategy Briefing today to connect with a web accessibility expert at 216digital.
Greg McNeil

February 13, 2023

Testing & Remediation

Accessibility, ADA Compliance, ADA Website Compliance, Website Accessibility, Website Accessibility Tools
Why Your Business Needs an ADA Website Accessibility Strategy Now

As a business owner, you have a legal and, some would argue, moral obligation to provide equal access to all users, including those with disabilities. The Americans with Disabilities Act (ADA) is a federal law that requires all businesses to provide equal access to their goods and services to individuals with disabilities. This law applies not only to physical locations but also to websites and online services, making it essential for businesses to ensure their digital presence is accessible to all users. Failure to do so can result in significant liability.

However, despite the clear benefits of having an accessible website, many businesses have yet to implement a strategy for ADA website accessibility. This article will explore why companies must develop a plan for ADA website accessibility and how.

What is Web Accessibility?

One of the main components of ADA website accessibility is ensuring that websites are accessible to individuals with disabilities. This means that websites must be usable by individuals who are blind, deaf, or have limited mobility. This includes text alternatives for visual or audio content, easy-to-use navigation, and appropriately labeled and structured forms or input fields.

Why is ADA website accessibility important?

ADA website accessibility ensures that all individuals, regardless of their abilities, have equal access to information and services on your website. This includes individuals with visual, auditory, physical, and cognitive disabilities. A website that is not accessible can prevent these individuals from accessing information, making purchases, and interacting with your business.

Additionally, the number of ADA accessibility lawsuits filed against companies has increased dramatically in recent years. Unfortunately, the trend shows no signs of slowing down, and businesses of all sizes risk being sued. Even small companies with limited resources are vulnerable, as they are often seen as easy targets by plaintiffs looking to win settlements.

Why Should Businesses Develop a Strategy for ADA Website Accessibility?

There are several reasons why you need to develop a strategy for ADA website accessibility and liability now.

Legal Compliance

The ADA requires businesses to make their websites and online content accessible to individuals with visual, auditory, physical, and cognitive impairments. By ensuring your website is accessible, you could mitigate frivolous ADA lawsuits, fines, and negative publicity.

In recent years, there has been a sharp increase in lawsuits related to website accessibility. In 2022, there were 2,387 web accessibility lawsuits filed in Federal Court and California State Court under the Unruh Act. However, industry insiders say 97% of demand letters are settled and never evolve into a lawsuit. This means plaintiffs sent more than 1,500 demand letters per week in 2022.

User Experience

By making your website accessible, you provide a better user experience for all visitors. This not only shows that you care about your customers, but it also helps you to stand out from your competitors. This includes adding alternative text for images, providing video captions, and using simple, straightforward language for all content. In addition, it helps to improve the overall usability of your website. Making it easier to navigate, and providing a better overall experience for your customers.

Brand Reputation

Having an accessible website reflects your brand’s values and commitment to inclusiveness. Demonstrating your commitment to accessibility can help improve your brand reputation and credibility, leading to increased customer loyalty and sales.

Improved Search Engine Optimization (SEO)

When you make your website accessible to people with disabilities, you are also making it easier for search engines to crawl and index your site. In addition, search engines like Google prioritize websites that are accessible and user-friendly. This can help improve your search engine rankings, increasing traffic and higher visibility for your business.

Increased Reach and Potential Customers

Making your website accessible to individuals with disabilities can increase your website traffic. According to the World Health Organization, around 15% of the world’s population lives with some form of disability. By making your website accessible, you can tap into this large and growing market that the competition might overlook. As a result, you can reach a wider audience and expand your potential customer base.

How Can Businesses Develop a Strategy for ADA Website Accessibility?

Businesses must have a strategy for implementing web accessibility and managing potential ADA website liability. This includes having a plan for responding to any possible ADA-related complaints and lawsuits. It also means having a system in place for monitoring website accessibility and making any necessary changes.

Conduct a Website Audit

The first step in achieving ADA website accessibility is to perform an audit. This will help you to identify any areas of your website that need to be improved to meet ADA standards. You should consult a web accessibility expert to perform the audit.

While automated tools such as WAVE or Lighthouse can provide a great starting point, automated tools can only detect 30% of accessibility barriers. However, manual audits provide a more accurate assessment of website accessibility. A manual review involves evaluating a website using assistive technologies, such as screen readers, keyboard navigation, and magnifiers, to simulate the experience of individuals with disabilities.

Implement Necessary ADA Web Accessibility Updates

Once you have identified areas of your website that need to be improved, make the necessary updates. This can include adding alt tags to images, ensuring your website is navigable with a keyboard, and providing text alternatives for videos.

Train your Employees

Training your team is essential to ensure that your website remains accessible. Make sure your team understands the importance of ADA website accessibility and knows how to make updates to your website to maintain compliance. This will ensure everyone working on your website is committed to making it accessible and reducing future risks.

Regularly Monitor and Update

Businesses should regularly monitor their website to ensure that it remains accessible. ADA website accessibility is an ongoing process. As you make changes to your website and web accessibility guidelines evolve, new accessibility issues may arise. It is crucial to address these promptly.

By developing a strategy for ADA website accessibility and liability now, businesses can protect themselves and their customers. Not only will this help companies to avoid potential legal issues, but it will also help ensure that all website visitors can access and use the website. In the long run, this will help businesses build trust and loyalty with their customers and improve their overall customer experience.

In Conclusion

ADA website accessibility is not just a legal requirement, but it is also an opportunity to reach a large and growing market. By developing a strategy for accessibility now, businesses can avoid costly lawsuits, protect their reputation, and increase their website traffic. Investing in accessibility is an investment in the future of your business.

At 216digital, we understand developing a strategy for ADA Website accessibility and liability can be a beast of a project. So, why let web accessibility hijack your development backlog with all the competing website enhancements that could add value to your business? 216digital can help develop a strategy to integrate WCAG 2.1 compliance into your development roadmap on your terms. To learn more about how the ADA experts at 216digital can help build an ADA WCAG 2.1 compliance strategy to achieve ongoing, real-world accessibility on your terms, schedule an ADA Strategy Briefing.

Kayla Laganiere

February 13, 2023

Legal Compliance, Testing & Remediation, The Benefits of Web Accessibility

Accessibility, ADA Compliance, ADA Website Compliance, Website Accessibility
2022 ADA Web Accessibility Standards and Requirements
For most of us, it’s hard to imagine trying to navigate the world today without the web. We use it for almost everything: socializing, shopping, consuming media, research, the list goes on. However, the web is not accessible to all. Individuals with disabilities or impairments struggle to use the internet or are unable to. Unfortunately, the lack of standardized guidelines for proper website development and design has left the web full of obstacles and barriers. As a result, The Web Accessibility Initiative (WAI) was created to standardize web accessibility and develop universal guidelines for web content and applications, browsers, and authoring tools. Below, we will take a look at what you need to know as an online business owner and user about web accessibility, including:
- What is a Web Accessibility?
- What are the Requirements for Web Compliance?
  - Web Accessibility Standards
  - The Four Principles of Web Accessibility
  - The Components of Web Accessibility
- Compliance and Legislation ADA
  - WCAG
  - Section 508
- How Can 216digital Help Your Website ADA Compliant?
What is Web Accessibility?

We have all experienced inconveniences of blurry images, websites not compatible with mobile devices, and slow-loading websites on the internet. While these issues may be annoying, they can completely restrict internet usage for individuals with disabilities or impairments.

Web accessibility helps aid in the development of perception, understanding, contribution, navigation, and interaction for individuals with disability or impairments on the internet. All individuals should have the same access to digital information regardless of their ability. Therefore, integrating accessibility into your website is vital for all customer experiences.

Learn more about what is web accessibility and its importance.

What are the Requirements for Web Compliance?

Before making your website accessible, you must first understand the standards, principles, and components that contribute to making a website accessible.

Web Accessibility Standards

The Web Content Accessibility Guidelines (WCAG) provide an internationally shared standard for web content accessibility. Web content is the information on a web page or application, including text, images, sound, and code that defines a website’s structure or presentation.

There are two versions of WCAG currently applied: WCAG 2.0 and 2.1. WCAG 2.0 was published in 2008 but was not accepted by the International Organization for Standardization (ISO) until 2012. 2.1 was published ten years later in 2018 to include all of the previously accepted standards of 2.0 with additional criteria. WCAG 2.0 and 2.1 are backward-compatible, meaning that content conforming to WCAG 2.1 follows WCAG 2.0.

Following the standards introduced by WCAG, websites’ success at implementing accessibility practices are classified into three levels of conformance, Level A, AA, and AAA.

Level A

Level A is the basic requirement and the minimum degree of accessibility that must be satisfied. Failure to fulfill will result in an inaccessible website.

Level AA

This level addresses the more common web barriers individuals with impairments or disabilities face. In addition, Level AA is also the highest conformance required by most websites to remove the most significant accessibility barriers.

Level AAA

The highest level for accessibility under WCAG is level AAA. Unfortunately, it is also the most difficult to achieve. Achieving this level of compliance is desirable but is not necessary.

The Four Principles of Web Accessibility

The principles of web accessibility are the foundations for all content on the web and for anyone wanting to use it. WCAG 2.0 and 2.1 guidelines follow these four principles: perceivable, operable, understandable, and robust, also known as POUR. POUR is an acronym used to define functional accessibility in a website.

Perceivable

A website’s information and elements must be apparent to the user, leaving nothing undetectable or invisible. Most web users perceive the content and elements of a website through visuals. Sound or touch are used alternatively for those unable to. For instance, a well-written alternative text can help provide context to that missing viable information for individuals unable to visually perceive an image.

Operable

A website’s interactive elements such as controls, buttons, navigations, and more should be operable for all users. Users must operate the interface elements by first identifying those elements and physically selecting them. Those who cannot engage with interactive elements by clicking, tapping, swiping, or rolling use voice commands or other assistive devices. In other words, websites should not require actions that some users cannot perform. Some users won’t even use your website if they cannot function with a keyboard alone. These barriers can limit your website’s reach and create a poor user experience for all users.

Understandable

Websites must be clear and concise in presenting predictable patterns within their use and design. Users should have no issue comprehending the meaning or purpose of information. The “understandable” principle also applies to user interaction elements such as buttons or other elements on your site. Everything should have a purpose and meaning and should be recognizable.

Robust

Content must be robust enough for users to understand the content’s function reliably using a wide variety of technologies, including assistive devices. Above all, as technologies advance, content within a website should remain accessible.

The lack of any of these four principles will make your website inaccessible. Therefore, the WCAG guidelines and standards branch out on these four principles into more detailed levels as discussed above, Levels A, AA, and AAA.

The Components of Web Accessibility

Accessibility is an aspect that covers every part of a website. The various components of a website should interconnect and complement one another for the site to function and be available for individuals with impairments or disabilities. These components include content, user agents, authoring tools, and evaluation tools.

Content

Content encompasses all of the information on a website or web application, including elements on the front and back ends. The content consists of text, images, sounds, presentation, structure, and interactive features on the front-facing end. On the backside of a website, the scope includes the code, scripts, or markups assistive technologies use.

User-Agents

User agents act on behalf of a user, including web browsers, media players, plug-ins, and assistive technologies.

Authoring Tools

Authoring tools assist in creating digital content, such as blogs or code editors.

Evaluation Tools

Evaluations tools can help determine how effective your accessibility attributes are and help to track your remediation efforts.

Compliance and Legislation

The growing awareness of digital accessibility as a civil right has increased dramatically. As a result, several countries have started to set web accessibility standards and regulations to pressure website owners to address these issues or face legal actions and public scrutiny. By complying with web accessibility legislation, you could mitigate a frivolous ADA lawsuit. Here are some of the more prominent laws and guidelines globally and in the United States.

ADA

The Americans with Disabilities Act, or ADA, was passed on July 26th, 1990, in the United States to ensure equal and fair treatment for individuals with disabilities. The Act secures equal rights for people with disability in the fields of employment, state and local governments, public accommodations, telecommunication, and miscellaneous provisions. Therefore, these five fields are typically referred to as Title I, II, III, IV, and V of the ADA.

Title III states that all areas of public accommodation, such as hotels, schools, restaurants, and retailers, must secure equal access to services and information for all users. As the internet has evolved, websites and mobile apps have become essential places to shop, learn, share and connect. Therefore, new lawsuits under the Act have prompted the Department of Justice (DOJ) to expand the definition of areas of public accommodation to include websites and online applications. Therefore, any barriers prohibiting or limiting access to a website violates Title III.

WCAG

As discussed prior, The Web Content Accessibility Guidelines, or WCAG, is the international accessibility standards established by the World Wide Web Consortium(W3C). The guidelines offer technical recommendations on how to make your website content accessible. Although WCAG is not enforceable, the guidelines have become the foundation of severe mandatory accessibility regulation around the world, including The United States Section 508,

Section 508

Section 508 of the Rehabilitation Act of 1973 requires all federal agencies in the United States to ensure that electronic and information technology is accessible to people with or without disabilities. The electronic and information communication technology subject within Section 508 includes websites, web applications, software, and digital documents. In 2018 Section 208 was updated to coordinate with the international accessibility standards of WCAG.

How Can 216digital Help Your Website ADA Compliant?

Becoming web-accessible can become confusing, intimidating, and costly, but knowing you are not alone is essential. Here at 216digital, we are passionate about web accessibility and ensure you are getting the most money. That is why we offer different ADA remediation services to fit what your website and business need now. In addition, we have teamed up with the National ADA law firm to understand better how furious lawsuits occur, what they target, and how to resolve this issue before it’s too late.

If you would like more information on web accessibility or how to make your website accessible today, schedule a15-minute complimentary website audit and consultation with our experts.
Greg McNeil

January 27, 2022

Legal Compliance

Accessibility, ADA Website Compliance, Website Accessibility, Website Accessibility Tools
What is Web Accessibility & Why is it Important?

Most of us can hardly conceive what life would be like without the internet. The ability to have the world at your fingertips or the click of a mouse. But what if you can’t use a mouse? What if you can’t see the screen of your computer or hear a video playing?

As soon as we ask these types of questions, we can begin to see how the internet can create barriers, leaving some users frustrated and reliant on others. However, once we can recognize these barriers, we can begin to remove them, creating web content, design, and tools that everyone can use regardless of their ability. Here is an introduction to the basics of web accessibility.

What is Web Accessibility?

We have all experienced the annoyance of squinting at a poorly selected font, blurry images, or trying to navigate a page that is not compatible with mobile devices. While these issues are a slight inconvenience, they can restrict or eliminate their internet usage to some.

Web accessibility provides everyone with the same access to digital information without any hindrance, regardless of impairments or disabilities. Users should be equipped with the tools and capabilities to aid in the website’s perception, understanding, contribution, navigation, and interaction.

Why is Web Accessibility Important?

The internet is an essential resource in almost every aspect of life. During the 2020 COVID pandemic, the internet became a lifeline to many, keeping the world connected. The high rate of digital adoption within the past two years has revolutionized our lives and society. Still, a significant percentage of the world’s population is limited or cannot use the internet due to accessibility barriers.

Web Accessibility for Users

Accessibility barriers hinder users with disabilities from interacting and experiencing the internet. According to the World Health Organization (WHO), over 1 billion people have some disability, with the rates continuing to rise from chronic health conditions and population aging.

There are three disabilities or impairments: conditional or situational, temporary, and permanent. Conditional or situational impairment is the difficulty accessing digital information due to the situation. An example of situational impairment would include noise, poor lighting, distractions, or slow internet speed. Permanent and temporary disabilities are more commonly associated with disability, including visual, hearing, neurological, cognitive, and motor issues.

Web Accessibility Benefits for Your Business

Web accessibility often is thought only to remove barriers for users facing disabilities. However, accessibility can be just as beneficial for your online business as it can its users.

Brand Reputation

Having an accessible website creates an inclusive environment for your users while providing them with more meaningful interaction with your website and brand by building trust and reputation. For instance, Facebook has been praised for ensuring its site accommodates blind users.

Expanding Market

Your online business lives and breathes according to your customers. The internet is the best place to reach out to customers and expand your market. By making your website accessible, you will cater to an estimated $1.2 trillion market that the competition could be overlooking. As a result, you are increasing your customer retention and acquisition.

Legal Compliance

Additional, by ensuring your website is accessible, you could mitigate a frivolous ADA lawsuit. One lawsuit is filed every hour either in federal court or in California under the Unruh Act directly violating ADA guidelines.

Web Accessibility can be beneficial for both your customers and your business. But what are the guidelines for Web Accessibility, and how are they determined?

Website Accessibility Guidelines

Users with a disability can change how they interact with the internet using assistive software. However, how users interact is not always predictable. For instance, an individual with low vision could use a screen reader or screen magnifiers. Ideally, a website’s content should be accessible for all users, including users who require assistive software.

The Web Content Accessibility Guidelines (WCAG) are the most widely cited international standards for web accessibility. WCAG included specific checkpoints and recommendations based on a principle-based approach to ensure all users can share in the same experience.

The Four Principles of Website Accessibility

WCAG’s principle-based approach is the foundation for producing content and for anyone who wants to use the web. POUR is an acronym that describes accessibility as perceivable, operable, understandable, and robust.

Perceivable

The state or quality of information and elements on a website has to be capable of being perceived through the senses, leaving nothing left undetectable or invisible. Most users perceive information relying on visuals or sight. Visually impaired users perceive information through sound or touch. For instance, if a user cannot see an image, how can they perceive the content of the article they are reading? Images with well-written alternative text can provide context, allowing them to still perceive the content just as individuals with sight.

Operable

Users must be able to operate a website’s interactive elements. Interactive interface elements such as buttons, navigations, or controls should operate for all users. Users must operate the interface elements by first identifying them and engaging with them. For instance, have you ever tried to click a submit button on a website, and nothing happened? Your interaction with the malfunctioning button has limited your experience or has prevented you from using the website how you intended.

Users who cannot interact with elements physically by clicking, or tapping, rely on the tab key, voice commands, or other assistive devices to engage with elements. Websites should not require actions that some users cannot perform. Some users will even not use your website if they cannot function with a keyboard alone. These barriers can limit your website’s reach and create a poor users experience for all users.

Understandable

Websites should be clear and concise in presentation and format, with predictable patterns of use and design. Users should have no issue comprehending the meaning and purpose of the presented information. The “understandable” principle also applies to user interaction elements such as buttons, semantic markups within the code, and other elements to your site. Everything should have a purpose and a meaning behind your site’s content.

Robust

Robustness is the ability for content to function reliably using various technologies, including assistive devices. Websites need to provide the same information and interactivity, regardless of access through screen readers, touch screens, or web browsers.

The lack of these four principles will make your website inaccessible to your users. Therefore, the WCAG recommendations branch out into more detailed levels of accessibility based on these four leading principles. There are three compliance levels: A, AA, and AAA. Each level increases the requirements for web accessibility compliance, grading the website based on the requirements met.

Closing

The internet has become a modern necessity to everyone, offering independence and freedom unavailable through any other medium. We need to start asking how users interact with our websites and break the barriers to create a more inclusive online environment through web accessibility. Web accessibility allows everyone to access the same digital information without hindrance, regardless of impairments or disability. Providing the tools and capability to your user’s aid in your site’s perception, understanding, contribution, navigation, and interaction.

As you become aware of the importance of web accessibility and its impact on both your company and your customers, it is essential to know you are not alone. Integrating accessibility can seem intimidating at first, but 216digital is here to help. We have a passion for web accessibility and ensuring your business is thriving in a continuously growing medium. If you would like more information on web accessibility or how to make your website accessible today, schedule a 15-minute complimentary consultation with our experts or request a free ADA compliance scan today by clicking the link below.

Request A Free ADA Compliance Scan

Greg McNeil

January 13, 2022

The Benefits of Web Accessibility

Accessibility, ADA Compliance, ADA Website Compliance, Web Accessibility, Website Accessibility
Making the Internet Accessible – The History of Website ADA Compliance

ADA website compliance!

It’s become a popular topic as of late, especially for business owners that have a website.

But, it might surprise you to learn that ADA compliance has been around for quite some time. Its current popularity is a direct result of its evolving legal interpretations for what makes a website accessible.

Below, we’ve plotted the history of Website ADA Compliance and its role in preventing discrimination online.

(more…)

Greg McNeil

July 23, 2020

Legal Compliance

ADA Compliance, ADA Lawsuit, ADA non-compliance, ADA Website Compliance

Common Myths in Website Accessibility

Myth: There Are No Benefits to an Accessible Website

Myth: Web Accessibility Only Affects Those Who Are Blind or Have Low Vision

Myth: Web Accessibility Means Redesigning My Entire Website

Myth: Using Automated Tools On My Site is All I Need to Make It Accessible

Myth: Screen overlays can make my website compliant and protect me from an ADA lawsuit

Myth: Web Accessibility Litigation is Frivolous and Invalid

Fact: Web Accessibility is Smart Business

What is Web Accessibility for Retail

Key Insights Retailers Need to Know

Why Are Retailers Vulnerable?

Large Online Presence

Complex Websites Can Be Difficult to Make Accessible

A Constantly Changing Industry

Easy to Test for ADA Web Accessibility

Existing Department of Justice Settlements

Quick Settlements

How to Protect Your Online Business

Get Proactive about ADA Web Accessibility

What is ADA Web Compliance?

ADA Web Compliance and Small Businesses

What is ADA Web Compliance?

Why ADA Web Compliance is Key for New Business

Improved SEO

Better User Experience

Increased Sales and Conversions

Reaching a broader audience

Building a Positive Public Reputation

Risk Mitigation

ADA Compliance is the Key to Success for New Businesses

What are AI and Overlay Widgets?

Why Overlay Solutions Fail to Deliver True Web Accessibility

Web Accessibility Barriers Not Resolved with AI and Overlay Widgets

So, what issues are ignored by AI and overlay widget tools?

Overlays Can Increase Accessibility Barriers

AI and Overlay Widgets Override Existing Assistive Technology Tools

Overlays Prevent an Inclusive Web Experience

AI and Overlay Widgets Hinder Website Performance

Overlays Solution Increase Legal Liability

What Should Website Owners Do Instead of Using Overlays?

Conclusion

What is the Disabled Access Tax Credit?

Does the Disabled Access Tax Credit cover Web Accessibility?

Eligibility for the Disabled Access Tax Credit

What are the Stipulations?

Is It a One-Time Deal?

How to Apply for the Disabled Access Tax Credit

Web Accessibility & the Disabled Access Tax Credit

What Are Website Accessibility Testing Tools?

Do Website Accessibility Testing Tools Provide False Sense of Security?

Limited Detection of Web Accessibility Barriers

Inaccurate Results and False Positives

What are False Positives?

Don’t Rely On Web Accessibility Testing Tools Alone

Manual Audits

In Conclusion

What is Web Accessibility?

Why is ADA website accessibility important?

Why Should Businesses Develop a Strategy for ADA Website Accessibility?

Legal Compliance

User Experience

Brand Reputation

Improved Search Engine Optimization (SEO)

Increased Reach and Potential Customers

How Can Businesses Develop a Strategy for ADA Website Accessibility?

Conduct a Website Audit

Implement Necessary ADA Web Accessibility Updates

Train your Employees

Regularly Monitor and Update

In Conclusion

What is Web Accessibility?

What are the Requirements for Web Compliance?

Web Accessibility Standards

Level A

Level AA

Level AAA

The Four Principles of Web Accessibility

Perceivable

Operable

Understandable