216digital.
Web Accessibility

Phase 1
Web Remediation for Lawsuit Settlement & Prevention

Phase 2
Real-World Accessibility

a11y.Radar
Ongoing Monitoring and Maintenance

Consultation & Training

Is Your Website Vulnerable to Frivolous Lawsuits?
Get a Free Web Accessibility Audit to Learn Where You Stand
Find Out Today!

Web Design & Development

Marketing

PPC Management
Google & Social Media Ads

Professional SEO
Increase Organic Search Strength

Interested in Marketing?
Speak to an Expert about marketing opportunities for your brand to cultivate support and growth online.
Contact Us

About

Blog

Contact Us

  • Web Accessibility: A Must for Small Businesses

    Ever wonder if your website might be quietly turning people away? 

    As a small business owner, you already have plenty to juggle—so it’s easy to think web accessibility isn’t a top priority. But what if ignoring it costs you sales, hurts your reputation, and even puts you at risk for legal trouble?

    The good news is that it’s never too late to start. By making your site accessible to everyone, you can reach more customers, show you care about every visitor, and stand out in a crowded market. Let’s explore why web accessibility matters and how simple steps can make a big difference for your business.

    What Is Web Accessibility?

    Web accessibility means designing websites so everyone can use them, including people with disabilities. It involves making sure your site works for those relying on screen readers, keyboard navigation, or other assistive tools. This includes people who have visual or hearing impairments, limited mobility, or cognitive differences.

    But accessibility benefits more than just people with disabilities. It also helps those with temporary injuries, older devices, or slow internet, and those who can’t hear audio in noisy places. By following standards like the Web Content Accessibility Guidelines (WCAG), your small business can create a smoother, more inclusive online experience for every visitor.

    Why Accessibility Matters for Small Businesses

    Reach More Customers

    The Centers for Disease Control and Prevention (CDC) says that more than 1 in 4 adults in the United States have some type of disability. That’s a huge group of potential customers who may struggle with a site that isn’t accessible. But accessibility also helps others—like older adults, people with temporary injuries, or those using slow internet.

    By making your site easier to use, you can connect with a bigger, more diverse audience. In fact, studies show that businesses that focus on accessibility can see up to a 20% increase in their customer base.

    Improve Your SEO

    Did you know that accessible websites can rank higher in search results? Search engines favor sites that are easy to read and navigate. Features like clear headings, alt text for images, and proper HTML tags not only help users but also boost your SEO.

    For example, the radio program This American Life added transcripts for each episode, increasing search traffic by almost 7%. By making your site more accessible, you, too, can improve your visibility and attract more organic traffic.

    Build a Better Brand

    People today care about inclusivity. A 2023 study showed that 70% of consumers prefer brands committed to diversity and inclusion. By making your website accessible, you show that you value every customer. This builds trust and loyalty, setting you apart from other businesses.

    Avoid Legal Risks

    The Americans with Disabilities Act (ADA) requires businesses to make their services, including websites, accessible. If you don’t, you might face expensive lawsuits. In 2024, over 4,000 ADA lawsuits were filed, and more than 33% targeted small businesses.

    Why the focus on small businesses now? First, there are more small businesses overall. Second, large companies have been dealing with accessibility lawsuits for years, so many have strong accessibility programs already in place. Settlements can cost anywhere from $10,000 to $100,000—plus legal fees. By making your site accessible now, you can avoid these risks and show customers you care.

    Don’t Let Cost Hold You Back

    Improving accessibility takes time and money, but it doesn’t have to break the bank. Start with the biggest issues, like adding alt text or fixing color contrast. These small changes can make a huge difference. Plus, if you’re in the U.S., you may qualify for the Disabled Access Credit to help with costs.

    Including accessibility from the start also saves money later. You won’t need expensive redesigns or add-ons if you prioritize accessibility now. Accessible sites often run more smoothly, which can reduce hosting and maintenance costs in the long run.

    Practical Steps to Start Your Accessibility Journey

    Feeling overwhelmed? Don’t worry—you can begin with small, simple steps:

    Check Your Site’s Accessibility

    Regularly audit your website for accessibility issues. There are  free tools like WAVE and Google Lighthouse that can help you identify problems, such as missing alt text for images. For a deeper look, think about hiring an accessibility expert.

    Stay Informed and Up-to-Date

     Web Content Accessibility Guidelines (WCAG) and best practices can evolve over time. Stay informed about any changes and make updates to your website as necessary to remain compliant.

    Train Your Team

    Train your staff, especially those involved in website management and content creation, about web accessibility. This helps create a culture of inclusivity and ensures that accessibility remains a priority.

    Offer Accessible Customer Support

    Provide different ways for people to contact you—phone, email, or live chat. Make sure these options are usable by everyone, including people with assistive devices.

    How Accessibility Helps Your Business

    When you make your website accessible, you can:

    • Increase Sales: If your site is easier to use, more people will stay and buy.
    • Boost Customer Loyalty: People remember brands that make them feel included.
    • Strengthen Your Brand: Being known for inclusivity helps you stand out.

    Take the First Step

    Starting your journey toward accessibility doesn’t have to be scary. Take small actions, keep improving, and celebrate your wins. The benefits—like reaching more customers, getting better SEO results, and strengthening your brand—are worth the effort.

    At 216digital, we will help develop a strategy to integrate WCAG 2.1 compliance into your development roadmap on your terms so that you can focus on what matters: your business. Don’t wait—make your website accessible now. Schedule an ADA briefing with us to get started!

    Kayla Laganiere

    January 15, 2025
    The Benefits of Web Accessibility
    Accessibility, ADA Compliance, Benefits of Web Accessibility, Small Business, Website Accessibility

  • Writing Code for Web Accessibility: A Guide for Developers

    Coding often feels like speaking a secret language—it’s complex, intricate, and incredibly rewarding. Including web accessibility in your workflow isn’t about reinventing the wheel; it’s about refining your craft to ensure your work reaches everyone. Accessible code builds on the practices you already know, with small adjustments that make a significant impact. In this guide, we’ll explore actionable steps to help you create accessible, user-friendly websites that leave no user behind.

    What Is Accessible Code?

    Accessible code ensures everyone can interact with your website, regardless of ability. Following standards like the Web Content Accessibility Guidelines (WCAG) helps create an inclusive space for all users. By integrating accessibility, you’re not just meeting legal requirements but building a better, more welcoming web experience.

    Accessibility encompasses several aspects, including:

    • Visual Accessibility: Making visual content perceivable by users with visual impairments, often through tools like screen readers.
    • Interactive Usability: Ensuring interactive elements work seamlessly with keyboards, touchscreens, or voice commands.
    • Content Clarity: Structuring information logically to assist users with cognitive impairments.
    • Compatibility: Writing robust code that works with assistive technologies and adapts to future updates.

    The Four Golden Rules of Accessibility: POUR

    The foundation of accessible code is rooted in WCAG’s four guiding principles: Perceivable, Operable, Understandable, and Robust (POUR). These principles ensure your website is usable for everyone. Let’s break them down:

    • Perceivable: Users must be able to see or hear content.
      • Provide text alternatives for non-text content like images (e.g., alt text).
      • Use captions and transcripts for multimedia content.
    • Operable: Interactive elements must be usable with any input device.
      • Ensure keyboard navigation works for all features.
      • Include features like skip-to-content links to improve navigation.
    • Understandable: Content and interfaces should be easy to comprehend.
      • Label forms clearly and provide concise instructions.
      • Write meaningful error messages that guide users in resolving issues.
    • Robust: Code should be compatible with a wide range of assistive technologies.
      • Use valid, semantic HTML to ensure content is interpretable.
      • Test compatibility with assistive technologies like screen readers.

    Adhering to these principles ensures compliance with accessibility standards while enhancing usability for everyone.

    Best Practices for Writing Accessible Code

    Here’s how to apply accessibility principles to your code:

    1. Use Semantic HTML

    Semantic HTML provides structure and meaning to your content. Elements like <header>, <nav>, <main>, and <footer> improve navigation for screen readers and other assistive technologies.

    Instead of:

    <div onclick="doSomething()">Click me</div>

    Use:

    <button onclick="doSomething()">Click me</button>

    Semantic tags enhance usability and reduce the need for ARIA roles, ensuring better compatibility.

    2. Make Forms Accessible

    Forms are a common source of frustration for users with disabilities. Pair input fields with <label> tags to provide clear context:

    <label for="email">Email:</label>
<input type="email" id="email" name="email">

    For added guidance, use aria-describedby for hints:

    <p id= "emailHint"> We'll never share your email.</p>
<input type="email" id="email" aria-describedby="emailHint">

    Additionally:

    • Group related fields with <fieldset> and <legend>.
    • Include real-time error validation with accessible alerts.

    3. Ensure Keyboard Navigation

    Interactive elements should be operable using a keyboard. Use logical HTML structures and the tabindex attribute sparingly to create a natural focus order.

    Example:

    <button tabindex="0">Focus me</button>

    Avoid negative tabindex values unless necessary, as they can disrupt navigation.

    4. Add Alt Text to Images

    Alt text makes images accessible to screen readers. Describe the content succinctly:

    <img src= "puppy.jpg" alt= "A golden retriever puppy playing with a ball">

    If an image is decorative, use an empty alt attribute (alt= "") to skip it for screen readers.

    5. Mind Your Colors

    Color contrast impacts readability. Use tools like Contrast Checker to verify that text is legible. Avoid using color as the sole means of conveying information. For example:

    <span style="color: red;">Required field</span>

    Should also include:

    <span class="required" aria-label="Required field">*</span>

    6. Use ARIA Wisely

    Accessible Rich Internet Applications (ARIA) roles can enhance functionality but should be used sparingly. Stick to semantic HTML whenever possible. Common ARIA roles include:

    • role= "alert" for dynamic notifications.
    • aria-expanded for collapsible menus.
    • aria-live for real-time updates.

    7. Don’t Forget Multimedia

    Provide captions for videos and transcripts for audio content. Respect user preferences for reduced motion by using the prefers-reduced-motion media query:

    @media (prefers-reduced-motion: reduce) {
  animation: none;
}

    Testing Your Accessible Code

    Even the best code needs testing. Use these methods:

    • Automated Testing: Tools like Google Lighthouse or WAVE can identify common issues.
    • Manual Testing: Navigate your site using only a keyboard or a screen reader (e.g., NVDA, VoiceOver).
    • User Testing: Get feedback from users with disabilities to uncover real-world issues.

    Testing should be an ongoing part of your development process to catch and fix issues early.

    Challenges Developers Face—and How to Overcome Them

    Challenge: Understanding WCAG Guidelines Can Be Intimidating

    Solution: Start with the essentials. Focus on foundational elements like semantic HTML, alt text, and keyboard navigation. Once these are second nature, dive deeper into more complex guidelines—one step at a time.

    Challenge: Debugging ARIA Roles Can Be Tricky

    Solution: ARIA can feel like uncharted territory, but tools like ARIA Authoring Practices and automated testing tools (e.g., Google Lighthouse or WAVE) make it manageable. Stick to semantic HTML where possible to minimize the need for custom roles.

    Challenge: Maintaining Accessibility During Updates

    Solution: Accessibility isn’t a one-and-done task; it’s an ongoing commitment. Make accessibility checks part of your QA process and leverage tools like WAVE to identify issues after every update. Document accessibility practices in your team’s workflow to keep everyone aligned.

    Challenge: Balancing Deadlines with Accessibility Goals

    Solution: Tight deadlines can pressure teams to deprioritize accessibility. Combat this by integrating accessibility from the start of a project rather than treating it as an add-on. Small, consistent efforts save time in the long run and prevent last-minute fixes.

    By acknowledging these challenges and embracing practical solutions, developers can turn obstacles into opportunities to create better, more inclusive websites.

    Keep Learning and Building Accessible Code

    Web accessibility is a continuous journey—and an exciting one. As developers, we thrive on solving problems and improving our craft, and accessibility is no different. By staying updated with trusted resources like WebAIM, MDN Web Docs, and the A11y Project, you can keep sharpening your skills and pushing the boundaries of what’s possible. Engage with communities, take courses, and embrace every opportunity to learn. Every small step you take makes the web a more inclusive place for everyone.

    Writing accessible code is about thoughtful, inclusive choices that enhance user experiences. Start with the basics, make accessibility an integral part of your workflow, and let learning drive your improvements. The impact of your efforts extends far beyond compliance; it creates meaningful connections and opens your work to all users, regardless of ability.

    Ready to take your commitment further? Schedule an ADA briefing with 216digital. Our team specializes in tailored web accessibility solutions, helping you mitigate risks and create a more inclusive online presence. Let’s build a better web—together.

    Greg McNeil

    January 9, 2025
    How-to Guides
    accessible code, ADA Compliance, How-to, WCAG, web developers, web development

  • 2025 Web Accessibility Standards & Requirements

    The digital world is changing fast, and the 2025 ADA web accessibility standards are right around the corner. For public entities and businesses, the countdown to compliance has begun. But this isn’t just about ticking legal boxes—it’s a chance to create online spaces that everyone can access and enjoy.

    From keeping track of important compliance dates to navigating global standards like the European Accessibility Act, this guide has everything you need to stay ahead. Whether you’re running a local government site or a growing business, you’ll find actionable steps to get your website up to date with the latest accessibility standards. Let’s break it all down so you can be prepared for what’s coming.

    Key Dates for Compliance

    Staying on top of the timeline is crucial for meeting the new ADA Title II accessibility standards. Here’s the scoop on the most important deadlines for public entities:

    • April 24, 2026: Public entities in cities or counties with 50,000 or more residents must comply with the updated standards.
    • April 24, 2027: Smaller public entities—those in areas with fewer than 50,000 people—have an extra year to meet these same requirements.

    What Public Entities Should Focus On

    Public entities include everything from state and local governments to public schools, libraries, and other essential services. For these organizations, accessibility isn’t optional—it’s a must. That means ensuring your website works seamlessly with assistive technologies like screen readers, providing alternative text for images, and offering captions on video content.

    Why Meeting These Deadlines Matters

    Missing these deadlines isn’t just a bad look—it can lead to lawsuits and a loss of trust in your community. ADA lawsuits targeting government websites are on the rise, often flagging accessibility gaps that make it hard for users with disabilities to access essential services.

    Don’t Forget Global Accessibility Standards

    If your business operates internationally or even just ships products overseas, you’ll also need to think about global accessibility laws. Standards like the European Accessibility Act (EAA) and Accessibility for Ontarians with Disabilities Act (AODA) could apply to you, even if your business is based in the U.S.

    • European Accessibility Act (EAA): Takes effect on June 28, 2025. Similar to the ADA, it requires accessible websites, apps, and digital services across the European Union.
    • Accessibility for Ontarians with Disabilities Act (AODA): Applies to organizations in Ontario or those serving Canadian users. Emphasizes WCAG standards, with compliance starting January 1, 2025.

    Ignoring these global laws can lead to fines or legal challenges, so keep them in mind if your reach extends beyond the U.S.

    What’s New in the 2025 Web Content Accessibility Guidelines

    The 2025 ADA updates focus on making websites easier for everyone to use, especially as technology keeps evolving. At the heart of these changes is the Web Content Accessibility Guidelines (WCAG) 2.2, developed by the World Wide Web Consortium (W3C).

    Here’s what’s new:

    • WCAG 2.2 Integration: The updated accessibility standards now include criteria for making websites more accessible on mobile devices, easier for people with cognitive disabilities, and generally more user-friendly.
    • Assistive Technology Compatibility: Websites need to work smoothly with tools like screen readers and voice recognition software.
    • Mobile Accessibility: With more people using phones and tablets, sites must be fully functional on smaller screens.
    • Video Accessibility: There’s a bigger focus on captions, audio descriptions, and media players that everyone can use.

    These updates aren’t just about staying out of court; they’re about building an inclusive online environment. For instance, captions on videos don’t just help users with hearing impairments—they also benefit anyone viewing in a noisy place.

    The Cost of Ignoring Compliance

    Noncompliance comes with serious risks. In 2024 alone, over 4,000 ADA lawsuits were filed in the U.S. Many stemmed from missing alt text, lack of keyboard navigation, or poor color contrast.

    Copycat Lawsuits

    A worrying trend is the rise of copycat lawsuits: about 41% of 2024’s accessibility lawsuits targeted companies that had already been sued before. These repeat lawsuits happen when businesses fix only part of their accessibility issues, leaving gaps that new plaintiffs exploit. Often, the same websites, related brands, or even parent companies become repeated targets, creating a cycle of litigation that can be difficult to escape.

    The Cost of Noncompliance

    Legal fees, settlements, and potential fines add up quickly, with smaller organizations often feeling the strain the most. Defending even one lawsuit can cost tens of thousands of dollars or more, depending on the complexity of the claims. For businesses with unresolved accessibility gaps, these lawsuits not only bring immediate costs but also invite ongoing legal scrutiny, making comprehensive compliance efforts critical to long-term risk management.

    Steps to Ensure Compliance

    Achieving compliance with the 2025 accessibility standards may seem daunting, but with a structured approach, it’s manageable. By taking proactive steps, you can stay ahead of the curve:

    Meeting the 2025 standards might seem overwhelming, but with the right approach, it’s absolutely doable:

    1. Audit Your Website: Use tools to catch common accessibility issues, but don’t skip manual checks for things like focus indicators or smooth screen reader navigation.
    2. Train Your Team: Make sure everyone—from developers to content creators—understands accessibility guidelines.
    3. Implement Updates: Prioritize fixes like alternative text for images and keyboard navigation improvements.
    4. Monitoring: Accessibility isn’t a one-and-done thing. Regular updates and monitoring are essential.

    Overcoming Challenges in Achieving Compliance

    Even with clear guidelines, reaching full accessibility can be tough. A major hurdle lies in understanding the full scope of accessibility requirements. Automated tools often overlook hidden barriers, and smaller organizations may not have the resources or expertise to do a deep dive on every aspect of their site. Legacy systems could add in another wrinkle: retrofitting older platforms for accessibility can be time-consuming and costly.

    That’s where partnering with accessibility experts like 216digital can make all the difference. We offer custom audits, expert training, and ongoing monitoring with tools like a11y.Radar, helping you build a sustainable compliance strategy.

    It’s Time to Act

    With the 2025 deadlines on the horizon, there’s no better time to get started. Sure, it might feel daunting at first, but making your online experience accessible to everyone brings long-term benefits for both your users and your brand. It’s not just about dodging lawsuits—it’s about doing the right thing.

    By taking steps now—especially if your deadline is 2026 or just around the corner—you’ll save yourself time, money, and stress down the road. If you’re feeling stuck or overwhelmed, consider chatting with accessibility experts or scheduling a consultation with 216digital. Let’s work together to ensure your website is a place where everyone feels welcome and empowered.

    Greg McNeil

    January 7, 2025
    Legal Compliance
    2025, accessibility laws, ADA Compliance, EAA, International Accessibility Laws, WCAG

  • 2024 Accessibility Lawsuits: Trends and Lessons

    2024 has been another big year for web accessibility—and not in a good way. More than 4,000 accessibility lawsuits were filed against digital properties this year, affecting businesses of all sizes. Whether you’re a small business facing your first lawsuit or a larger company dealing with repeat claims, the message is clear: ignoring web accessibility is no longer an option.

    Despite the alarming rise in legal risks, the good news is that you can take practical steps to protect your business and create a better online experience for everyone. Below, we’ll examine the highlights of 2024, why they matter, and how you can get ahead in 2025.

    Accessibility Lawsuits Are Shifting to State Courts

    In 2024, over 4,000 accessibility lawsuits were filed—1,600 in state courts and 2,400 in federal courts. While federal cases dipped slightly, lawsuits in state courts surged, led primarily by New York and California. These two states accounted for more than 40% of all claims.

    Why are state courts becoming more popular? State-specific legal frameworks and streamlined procedures may be giving plaintiffs an edge. For businesses, this shift means that federal-level compliance isn’t always enough—you must also stay aware of state-level requirements. Regular audits, attention to WCAG (Web Content Accessibility Guidelines) updates, and a clear understanding of how your state enforces accessibility standards can help you stay ahead. Ignorance, as it turns out, is no longer bliss.

    New York Is at the Center of the Action

    New York isn’t just the city that never sleeps—it’s also the state that leads the nation in accessibility lawsuits. In 2024 alone, 2,541 cases were filed in its federal and state courts, surpassing even California.

    What’s especially notable is New York courts’ willingness to hear cases against businesses with no physical presence in the state. If your website is accessible to New Yorkers, it’s open to potential litigation. Combine that with active plaintiffs and law firms focusing on accessibility, and you have a recipe for heightened risk.

    Copycat Lawsuits Are a Growing Threat

    One of the more frustrating trends of 2024 is the rise of “copycat” lawsuits. Out of this year’s filings, 961 cases—41% of all accessibility lawsuits—targeted companies that had already faced noncompliance claims in the past.

    These repeat claims often happen when companies fix only part of their accessibility issues, leaving gaps that draw new lawsuits. New plaintiffs may target the same website, related brands, or even parent companies. The takeaway? Partial fixes can turn a one-time lawsuit into a recurring problem.

    Small Businesses Are in the Spotlight

    Historically, large corporations shouldered most accessibility lawsuits, but 2024 marked a shift. Small businesses—those earning under $25 million a year—were targeted more than ever.

    There are two key reasons for this change. First, there are simply more small businesses out there, creating a bigger pool of potential defendants. Second, many large companies have been managing lawsuits for years and have implemented robust accessibility programs. With 82% of big companies already working toward compliance since 2018, plaintiffs are now focusing on smaller businesses that may have fewer resources or less awareness.

    For small business owners, this trend can feel overwhelming. The silver lining is that you’re not alone, and even modest efforts can go a long way. You don’t need a massive budget to make your website more accessible—you just need to know where to begin.

    Accessibility Widgets: Not the Quick Fix You Think They Are

    If you’ve ever considered adding a simple “accessibility widget” to solve all your problems, you’re not alone—but this strategy might create more headaches than it relieves. In 2024, over 1,000 companies with widgets on their sites were still sued for accessibility noncompliance.

    Why? Widgets often fail to address the deeper, structural issues that make a site inaccessible. In some cases, they even introduce new barriers, like interfering with assistive technologies or complicating site navigation for users with disabilities. Plaintiffs are increasingly calling out widgets as insufficient and pointing to WCAG violations or “band-aid” approaches that neglect larger accessibility gaps.

    Relying on widgets alone could lead to a rude awakening. True accessibility requires meaningful changes to your site’s structure and content. This investment will reduce your legal risk and provide a better experience for all users.

    What You Can Do in 2025

    The prospect of a accessibility lawsuit is stressful, but there’s plenty you can do to minimize your risk. Consider these steps as you plan for the coming year.

    Immediate Actions

    Conduct a WCAG 2.2 Audit

    Start by evaluating your site against the WCAG 2.1. Common issues include missing alt text, poor color contrast, and unlabeled form fields. Fixing these core issues can make an immediate impact.

    Train Your Team

    Accessibility isn’t a one-time project. Train your developers, designers, and content creators so that accessibility best practices are woven into everything they do. The more knowledge your team has, the fewer issues will arise.

    Long-Term Strategies

    Build Accessibility Into Your Workflow

    Don’t wait until the end of a project to think about accessibility. Integrate it into each stage of development, from initial design to final testing. Known as “shifting left,” this proactive approach saves both time and money.

    Partner With Experts

    Accessibility is complex, and you don’t have to navigate it alone. Working with a team like ours at 216digital can help you stay up-to-date on guidelines and maintain ongoing compliance.

    Conclusion

    Yes, the surge in accessibility lawsuits is concerning. Yes, courts in states like New York and California are becoming more aggressive in penalizing non-compliant businesses. And yes, copycat claims mean one lawsuit can quickly snowball into multiple suits. However, this issue isn’t just about minimizing legal risk—it’s about building an inclusive internet that everyone can use and enjoy.

    At 216digital, we strive to be more than just a service provider. Our aim is to be an ally, guiding you through the complexities of digital accessibility. Creating an inclusive website benefits your customers, your brand, and your legal standing. It might sound daunting at first, but that’s where we come in. Our step-by-step approach can help protect your business and empower a broader online audience.

    The sooner you begin, the easier it becomes to get your site on track. So, let’s move forward—schedule a call with us, take that initial step, and start building a web experience that truly works for everyone. You’ve got this, and we’re here to help.

    Greg McNeil

    January 6, 2025
    Legal Compliance
    2024 accessibility lawsuits, ADA Compliance, ADA Lawsuits, web accessibility lawsuits, Website Accessibility

  • Accessibility in 2025: Why Web Accessibility Can’t Wait

    These days, the internet is part of almost everything we do. Whether you’re shopping, learning, or connecting, the web matters. But what happens when some people can’t access your website in 2025? If your site isn’t built for everyone, think about the message that it sends.

    In 2025, ignoring accessibility isn’t just risky—it’s neglectful. It can also lead to hefty legal issues. How many possible customers are you losing because your site doesn’t work for them? And how much would a lawsuit cost, both financially and in lost reputation? Accessibility isn’t just another box to check. It’s a responsibility we all share. If you’re still waiting to act, ask yourself: why the delay?

    Evolving Accessibility Standards in 2025

    Web accessibility has come a long way. The Web Content Accessibility Guidelines (WCAG) from W3C offer a reliable framework. These guidelines cover how to make digital spaces work for everyone, including people with disabilities.

    By 2025, updates like WCAG 2.2 and the emerging WCAG 3.0 raise the bar further. These updates include new mobile standards, improved focus indicators, and better support for cognitive disabilities. By following these evolving standards, you’ll build a site that truly serves every user.

    Government Enforcement and Legal Implications

    Governments around the world are getting stricter about accessibility. In the U.S., Title II of the ADA now places stronger requirements on public entities. These rules will roll out in April 2026 and 2027, creating clear deadlines for compliance.

    Meanwhile, the European Accessibility Act (EAA) takes full effect by June 28, 2025. This law applies to public institutions and private businesses, including e-commerce and financial services. Non-compliance could land you in legal trouble and damage your reputation. Adapting to these rules isn’t just about avoiding fines—it’s about making sure everyone can use what you offer.

    Accessibility as a Business Imperative

    Many businesses don’t realize how much accessibility can affect their bottom line. The truth is that investing in accessibility is a wise move.

    Legal Implications

    By 2025, lawsuits about inaccessible websites are becoming more common. In 2024 alone, there were over 4,000 ADA lawsuits in the U.S. That number highlights a growing push for compliance. One unfortunate trend is “copycat” lawsuits, where 41% of 2024’s cases targeted businesses with previous noncompliance.

    Settlements can run anywhere from $10,000 to $100,000, not counting legal fees. Worse still, your public image may take a hit that’s hard to fix. Courts have made it plain: websites must be accessible. If you ignore these requirements, you could be facing big legal bills and a tarnished reputation.

    Market Potential in 2025

    Accessibility isn’t just about avoiding risks. It also opens the door to millions of new customers. About 15% of the world’s population has some form of disability. Add older adults who benefit from clear, easy-to-use sites, and you’ve got an even bigger market.

    In the U.S. alone, people over 50 drive more than $8 trillion in economic activity each year, according to AARP. That’s huge, and it’s only growing as our population ages. Making your site accessible also boosts SEO and discoverability. This helps everyone, not just those with specific disabilities.

    Competitive Advantage

    If two companies offer the same service, but one has a user-friendly website, guess who wins? Accessibility sets you apart. It shows you respect and value every customer, building trust in your brand. In 2025, that might be the difference between thriving and floundering.

    An accessible site also signals that your brand is forward-thinking and inclusive. Many customers care about companies that “walk the talk” on social issues. By putting accessibility first, you position yourself as an industry leader.

    Challenges and Misconceptions

    Some organizations stall on accessibility because they think it’s too pricey or too complicated. Others believe quick fixes, like overlays, will solve everything. These myths can hold your business back.

    The Myth of Overlays

    Overlays promise one-click solutions, but they often cause more harm than good. They can break your website’s functionality or confuse users of assistive technologies. Sometimes, they even block screen readers or tangle up navigation.

    They also don’t meet many legal requirements, leaving you open to lawsuits. True accessibility needs mindful design, thorough testing, and a commitment to ongoing improvements—no shortcuts allowed.

    For more information on the harm of screen overlays, check out the Overlay Fact Sheet. 

    Fear of Cost

    Yes, accessibility takes time and resources. But it doesn’t have to ruin your budget. Start small by fixing the biggest barriers on your site. Simple changes—like adding alt text or improving color contrast—can make a huge impact.

    In the U.S., businesses can also use the Disabled Access Credit for accessibility expenses. Over time, small steps lead to big changes. You’ll build a more inclusive online presence and reduce the risk of costly legal battles.

    The Role of Technology in Accessibility

    Fortunately, technology is making accessibility easier. In 2025, AI-driven tools can help identify issues quickly. Popular tests, like Google Lighthouse or WAVE, flag areas that need improvement.

    Assistive technologies are also evolving. Screen readers and voice recognition software are getting smarter. However, technology alone can’t solve everything. You must understand your users and design with their needs in mind. That human-centered approach makes your website better for all.

    Practical Steps to Get Started in 2025

    Worried your website isn’t accessible yet? Don’t panic. You can start today:

    1. Conduct an Audit: Use tools like Google Lighthouse or hire an expert to identify issues on your site.
    2. Fix High-Impact Problems: Start with basics like adding alt text, improving keyboard navigation, and fixing color contrast.
    3. Build Accessibility Into Your Workflow: Make accessibility a part of every project, from design to development.
    4. Seek Help When Needed: Partner with accessibility experts to guide your efforts and ensure long-term success.

    Maintain and Monitor Accessibility

    Remember, accessibility is a journey, not a one-time fix. Keep track of updates and new content to ensure they don’t add barriers—tools like Accessibility Radar (a11y.Radar) help you watch your site’s accessibility over time. By staying proactive, you’ll keep your site usable for everyone.

    Looking Ahead: The Future of Accessibility

    In 2025, you can’t afford to ignore accessibility. It’s crucial for growth, legal compliance, and being a decent digital citizen. When you make your site accessible, you open your business to more customers, strengthen your brand, and help create a fairer online world.

    Don’t wait for a lawsuit or a complaint to spur action. Start now. Conduct an audit, fix any issues you find, and commit to continuous improvement. If you need help, companies like 216digital are ready to guide you. Together, let’s build a web that works for everyone.

    Greg McNeil

    January 2, 2025
    The Benefits of Web Accessibility, Web Accessibility Remediation
    2025, Accessibility, ADA Compliance, New Year's Resolution, Web Accessibility

  • Play Your Part: Role-Based Advice for Web Accessibility

    When you first dive into web accessibility, it’s completely normal to feel a bit overwhelmed—there are so many things to consider. But making sure your website works for everyone isn’t just a one-time fix; it’s a group effort that involves every role on your team. Developers, designers, content creators, marketers, and website owners all contribute their own strengths and insights. When everyone’s efforts line up, you create a smooth, inclusive experience for all your users.

    This guide is for teams who are already working on—or are fully committed to—improving their websites. It’s packed with practical, role-specific tips to help you approach accessibility in a way that’s both strategic and effective. Whether you’re refining your code, fine-tuning your visuals, crafting inclusive content, or ensuring your brand message is accessible, you’ll find helpful, targeted advice for your particular responsibilities. Together, these steps ensure your site meets the needs of every user while staying on top of WCAG compliance. Let’s jump in and see how each role plays a part in building a more accessible web.

    Developers: Building the Accessible Foundation

    Developers form the core of any website—they’re the ones who take an idea and turn it into a working reality. When it comes to WCAG compliance, the quality of your code truly matters. By following accessibility best practices from the get-go, you help guarantee that everyone can use your site, right from the start.

    Practical Tips for Developers

    Semantic HTML and Proper Structure

    Use semantic HTML elements like <header>, <nav>, <main>, and <footer> to support screen readers and other assistive tech. Keep headings and landmarks organized, so users can navigate your site with ease.

    Keyboard Navigation

    Make sure all interactive elements—buttons, links, and form fields—work smoothly using just a keyboard. This isn’t just about meeting standards; it’s also a big help to people with motor impairments who can’t rely on a mouse.

    ARIA Attributes

    ARIA (Accessible Rich Internet Applications) attributes can add valuable context, but use them wisely. Overdoing it can confuse rather than help.

    Robust Error Handling

    Provide clear, accessible error messages and confirmations for form submissions. When users understand what went wrong and how to fix it, they’re more likely to stay engaged.

    By building accessibility directly into your code, you set a strong foundation for WCAG compliance and create a reliable platform that benefits every other role on your team.

    Graphic Designers: Creating Inclusive Visuals

    Graphic designers can help shape accessibility by making sure the website’s visual elements are both attractive and functional. You don’t have to sacrifice creativity for inclusivity—instead, design with everyone’s needs in mind.

    Practical Tips for Graphic Designers

    Color Contrast

    Ensure there’s enough contrast between text and background elements. Check your color choices against WCAG guidelines so people with low vision or color blindness can still see everything clearly.

    Scalable Designs

    Plan for responsive and scalable design. Users who rely on screen magnification should still see a layout that’s visually appealing and makes sense.

    Accessible Icons and Imagery

    Give icons and images proper alt text, and avoid using color alone to convey meaning. This helps users who depend on screen readers understand your site’s visuals.

    Consistent Design Patterns

    Reusable design elements and predictable navigation make it easier for everyone, including those with disabilities, to find their way around.

    By focusing on inclusive visuals, you ensure the site looks great and works smoothly—even for those using assistive technologies—moving you one step closer to WCAG compliance.

    Content Creators: Writing for All Audiences

    Your words matter. As a content creator, it’s your job to make sure the text on your website is clear, easy to understand, and accessible to everyone. Inclusive content goes beyond grammar and style; it also means structuring your writing to support people with different abilities.

    Practical Tips for Content Creators

    Plain Language

    Keep your language simple and direct. Steer clear of jargon or overly complex sentences so users of all backgrounds and reading levels can follow along.

    Heading Hierarchies and Lists

    Break content into logical sections with headings, bullet points, and numbered lists. Many users rely on these elements to “jump” between sections and navigate quickly.

    Descriptive Links

    Swap out vague phrases like “click here” for links that clearly describe the destination. This small change can make a huge difference in accessibility.

    Closed Captions and Transcripts

    For videos and podcasts, always provide captions and transcripts. This ensures that users who are deaf or hard of hearing don’t miss out on any information.

    By considering everyone’s needs when writing content, you help make your site more engaging, accessible, and in line with WCAG standards.

    Marketers: Promoting Accessibility as a Brand Value

    Marketers bridge the gap between the company and its audience. When you emphasize accessibility in your messaging, you’re not just showing you meet the guidelines—you’re proving you care. Highlighting your commitment to WCAG compliance can foster trust, build loyalty, and boost your brand’s reputation.

    Practical Tips for Marketers

    Inclusive Messaging

    Talk openly about your brand’s dedication to accessibility. Use language that’s positive, empathetic, and respectful, making it clear that you value inclusivity.

    Transparent Policies

    Publish your accessibility statements and share your ongoing efforts. This honesty reassures people with disabilities and shows your brand is serious about doing the right thing.

    Social Media and Email Marketing

    Ensure your emails, ads, and social posts are accessible, too. Add alt text to images, use clear language, and include descriptive hashtags so everyone can participate.

    Continuous Feedback

    Invite users to share their thoughts on your site’s accessibility. By listening and improving, you show that your commitment to WCAG compliance isn’t just talk.

    When marketers celebrate their brand’s accessibility journey, they create a positive narrative that resonates with a wide, diverse audience and strengthens brand loyalty.

    Website Owners: Setting the Vision and Investing in Ongoing Compliance

    As a website owner, you’re the one steering the ship in terms of resources, priorities, and long-term strategy. Achieving WCAG compliance isn’t something you do once and forget—it’s a continuous process. Owners need to keep accessibility front and center, provide the right tools, and foster a culture that values inclusive design.

    Practical Tips for Website Owners

    Leadership and Accountability

    Make accessibility a non-negotiable core value. By setting clear expectations and holding everyone accountable, you empower each team member to do their part.

    Budget for Accessibility

    Invest in accessibility tools, auditing services, and training. Recognize that these efforts aren’t just expenses—they add value, protect you from legal risks, and improve user experience.

    Regular Audits and Updates

    Accessibility changes over time. Stay on top of it by revisiting your site regularly and making improvements as standards and user needs evolve.

    Team Training

    Tap into resources like 216digital’s web accessibility training to give your team the skills they need. By training developers, designers, content creators, and marketers, you ensure everyone’s working together toward WCAG compliance.

    By providing clear leadership and long-term support, you set the stage for ongoing success. Accessibility becomes everyone’s priority, not just another item on a checklist.

    Collaboration and Continuous Improvement

    The journey to WCAG compliance isn’t a straight line—it’s a continuous loop of learning, adapting, and improving. When each person on your team understands their unique role and how it fits into the bigger picture, the result is a cohesive, user-friendly experience that truly works for everyone.

    This is where a comprehensive training resource like the one from 216digital comes in handy. By investing in accessibility training that’s tailored to each role, you make sure every team member feels confident and supported. Developers learn best practices for semantic code, designers refine their approach to inclusive visuals, content creators craft language everyone can understand, and marketers become champions of accessibility. As a website owner, you can rest easy knowing your entire team is dedicated to meeting and maintaining WCAG compliance.

    Remember, accessibility isn’t a final destination—it’s an ongoing journey. Working together and following these role-specific tips will help you build sites that aren’t just legally compliant, but genuinely welcoming to every visitor. This approach enhances trust, expands your audience, and reinforces your brand’s good name.

    Ready to take the next step? Schedule an ADA briefing with 216digital through the contact form below. Let’s join forces to create a web experience that’s truly inclusive for all.

    Greg McNeil

    December 19, 2024
    WCAG Compliance
    Accessibility, ADA Compliance, Graphic Designer, Marketer, Web Accessibility, web developers, Website Accessibility

  • Accessibility for All: Strategies for Every Step of Your Journey

    As 2025 begins, it brings a fresh chance to make the digital world more welcoming for everyone. Accessibility isn’t just about compliance—it’s about creating online spaces that feel inviting and easy to use for all. Whether you’re just starting out or looking to polish your existing efforts, there’s always room to grow. By focusing on small, steady improvements and putting user needs at the center, you can create something that truly works for everyone.

    Getting Started: Understanding the Basics

    Starting something new can feel overwhelming, but you’re not alone. Many organizations are just beginning their accessibility journey, and that’s okay. The first step is understanding why accessibility matters. After that, it’s all about taking simple, practical steps to meet the needs of people with disabilities.

    What is Digital Accessibility?

    Digital accessibility means making sure your website or app works for everyone, including people with disabilities. These include visual, hearing, cognitive, or mobility challenges. By focusing on accessibility, you’re not only helping people who rely on assistive technology like screen readers or voice commands—you’re making your site better for everyone.

    The WCAG Guidelines: Your Roadmap to Accessibility

    The Web Content Accessibility Guidelines (WCAG) are a great starting point. Created by the World Wide Web Consortium (W3C), these guidelines break into four easy-to-understand principles:

    • Perceivable: Make sure people can perceive your content. For example, add text descriptions for images and captions for videos.
    • Operable: Users should be able to interact with your site using different tools, like a keyboard or voice commands.
    • Understandable: Keep content clear and easy to navigate.
    • Robust: Make your site compatible with today’s tools and tomorrow’s technology.

    These principles are your guide to building an inclusive site.

    Quick Wins for Improving Accessibility

    If you’re ready to take action, start small. Here are some simple changes that can make a big difference:

    • Alt Text for Images: Add brief, clear descriptions to all images. This helps users who can’t see the images understand what’s there.
    • Video Captions: Always include captions. They’re a must for people who are deaf or hard of hearing and helpful for anyone watching videos without sound.
    • Color Contrast: Ensure your text stands out from the background. This makes it easier for everyone to read, especially those with visual impairments.
    • Keyboard Navigation: Make sure all site functions can be used with just a keyboard. This is essential for users with mobility challenges.

    These quick wins are easy to implement and can have an immediate impact.

    Refining Your Strategy: Policies and Processes

    Once you’ve mastered the basics, it’s time to think bigger. This means setting goals, creating policies, and making accessibility part of your routine.

    Establish Clear Accessibility Policies

    Write down your accessibility goals and plans. This keeps everyone on the same page. Your policy should outline what standards you’re following (like WCAG) and how you’ll measure success. A clear plan helps your team stay focused and committed.

    Training and Awareness

    Accessibility is a team effort. Train your designers, developers, and content creators on best practices. For instance, teach designers to create layouts that are easy to navigate and show writers how to craft accessible content. These small efforts add up to big improvements.

    User Testing and Feedback

    Test your site with people who use assistive technologies. They’ll help you spot issues you might miss. Even if you follow all the guidelines, real-world feedback is invaluable.

    Scaling Your Efforts: Advanced Solutions for Accessibility

    As your organization grows, your accessibility efforts can too. Here are some ideas for taking things to the next level:

    Accessibility Center of Excellence

    For larger organizations, consider creating a team dedicated to accessibility. This group can handle audits, provide training, and ensure best practices are followed. Making accessibility part of your culture keeps it at the forefront.

    Automation and Tools

    Manually checking every page for accessibility issues can be tough. Tools like WAVE and Google Lighthouse can help. They quickly identify problems and suggest fixes. But remember, these tools work best alongside manual reviews and user feedback.

    Leading Innovations and Setting Industry Standards

    Once you’ve mastered the basics, consider pushing boundaries. Could voice navigation help your users? Are there new technologies you can try? Sharing what you learn and advocating for accessibility can inspire others in your industry.

    Moving Forward: Accessibility as an Ongoing Process

    Accessibility isn’t a one-time task. As technology changes, so do the needs of your users. Regular updates and reviews keep your site inclusive. Services like Accessibility Radar (a11y.Radar) can help by providing ongoing monitoring and insights to maintain compliance. Stay informed about changes to the Americans with Disabilities Act (ADA) and WCAG guidelines. By staying proactive, you’ll ensure your site works for everyone.

    Final Thoughts

    Making your digital space accessible isn’t just the right thing to do—it’s smart. Start with small changes and build from there. Think of accessibility as a journey, not a destination. Every step forward makes the internet a better place for everyone.

    Take action now, plan for the future, and keep innovating. The work you do today will make a lasting difference. Let’s build a more inclusive web together. Schedule an ADA briefing with 216digital to start your journey towards digital accessibility. Use the contact form below to get started.

    Greg McNeil

    December 17, 2024
    Testing & Remediation
    Accessibility, Accessibility Remediation, ADA Compliance, WCAG, Website Accessibility

  • ADA Lawsuits: A Growing Concern in New York

    In recent years, New York has become a major hotspot for lawsuits related to digital accessibility under the Americans with Disabilities Act (ADA). As businesses increasingly rely on websites, mobile apps, and other online tools, it is no longer enough to make physical spaces accessible. 

    Today, digital platforms must also meet the same standards of accessibility as brick-and-mortar stores. Failing to do so can place a business at risk for costly and time-consuming legal challenges. Nowhere is this truer than in New York, where state and federal laws and a welcoming environment for plaintiffs have combined to create a surge in such cases.

    It is important to understand why these lawsuits are happening and what your business can do to protect itself. By taking a close look at the trends, legal requirements, and strategies for achieving digital accessibility, companies can avoid expensive legal battles, improve their brand image, and tap into a wider range of customers.

    Why is Accessibility So Important?

    The ADA was created to ensure that people with disabilities have the same access and opportunities as everyone else. At first, many people focused on making physical spaces accessible. This included adding wheelchair ramps, elevators, and braille signs. Today, though, access also means making sure that websites, online stores, and mobile apps are easy for everyone to use. For example, a person with low vision may rely on a screen reader to understand the content on a website. If the site is not coded correctly, that user might struggle to shop online, book a hotel room, or order food.

    When websites are hard for people with disabilities to use, it doesn’t just cause frustration—it can also be illegal. The ADA applies to many online experiences, and New York’s own laws add even more layers of protection for people with disabilities. All businesses that sell products or services online need to understand these rules, especially if they serve customers in New York.

    Understanding the Rise in New York Lawsuits

    In 2023, more than 4,500 ADA-related digital lawsuits were filed across the country—about 500 more than the previous year. New York has been at the center of this growth. While it previously trailed California, New York now accounts for a large share of all website accessibility cases filed in federal and state courts. Some experts estimate that New York makes up nearly three-quarters of these claims nationwide.

    What is causing this surge? A few key factors stand out:

    Plaintiff-Friendly Courts

    New York courts have a history of being friendly toward plaintiffs in ADA cases. Judges in the state are often willing to recognize a wide range of digital platforms as places of “public accommodation” under the law. This means more online businesses can be held responsible for failing to meet accessibility standards.

    Multiple Layers of Law

    Businesses must follow both the federal ADA rules and New York’s own state laws, such as the New York State Human Rights Law (NYSHRL). The NYSHRL can offer extra paths for plaintiffs to sue, making it easier and more appealing to file claims in New York than in some other states.

    Active Plaintiffs and Law Firms

    New York is home to many “serial plaintiffs” and law firms that specialize in ADA lawsuits. These are individuals and groups who regularly file new claims, often targeting multiple businesses at once. Their ongoing efforts help drive up the total number of cases filed each year.

    Industries Under the Microscope

    All kinds of businesses have faced ADA lawsuits in New York. E-commerce sites, which sell everything from clothing to electronics, are often hit the hardest. Since most online shopping involves browsing pictures, reading descriptions, and clicking through links, any barrier for people with disabilities can lead to serious issues. For instance, a person who cannot see images needs text alternatives (often called “alt text”) to understand what is being sold. Without alt text, the shopping experience is blocked.

    Restaurants and hospitality businesses are also common targets. Online menus, booking systems, and reservation forms must be designed so that people using assistive technology can navigate through them. Even online videos need captions or audio descriptions for those who cannot see or hear well.

    Other industries, such as entertainment, real estate, banking, and healthcare, are also under scrutiny. If you run any kind of website that reaches customers in New York, there is a risk that you could face a lawsuit if your site is not accessible.

    You Don’t Have to Be Based in New York

    One common misunderstanding is that these lawsuits only affect businesses physically located in New York. That is not true. If your website or app is accessible to New York consumers—and especially if you sell goods or services to them—you can be drawn into a New York court. The internet is not limited by borders, and plaintiffs can argue that you are “doing business” in New York if you serve customers there.

    The Costs of Non-Compliance

    The financial consequences of being sued for ADA violations can be serious. Settlements can run anywhere from $10,000 to $100,000, and that does not include the cost of hiring lawyers, spending time in court, or fixing your website to meet legal standards after the fact. Beyond money, your company’s reputation is at stake. Customers who learn that you do not prioritize accessibility might choose to shop elsewhere.

    Moreover, ignoring accessibility means ignoring a huge market. According to the Centers for Disease Control and Prevention (CDC), about 26% of American adults live with a disability. They and their families represent hundreds of billions of dollars in spending power. Making your digital platforms welcoming to them is not just the right thing to do—it also makes good business sense.

    Keys to Avoiding Lawsuits: Proactive Accessibility

    The best way to avoid a lawsuit is to make your website or app accessible before anyone complains. Here are some steps you can take:

    Run an Accessibility Audit

    Start by checking your current digital platforms for common barriers. Use both automated scanning tools and manual testing by people with disabilities, if possible. Automated tools can highlight common issues, such as missing image descriptions or poor color contrast. Manual testers can provide real-world feedback on what it’s like to use your site with assistive technology.

    Meet WCAG Standards

    The Web Content Accessibility Guidelines (WCAG) are considered the gold standard for making web content accessible. WCAG 2.1 at the AA level is often the target that businesses aim to meet. These guidelines cover areas like making sure images have descriptive text, ensuring that videos have captions, and checking that all parts of the site can be reached with a keyboard instead of a mouse.

    Train Your Team

    Accessibility should not be an afterthought. Teach your web designers, developers, and content creators to build accessibility into their work from the start. Simple habits—like always adding alt text to images, using proper headings, and ensuring enough color contrast—can go a long way toward meeting legal requirements.

    Keep Accessibility in Mind When Updating

    The work does not end once you meet accessibility standards. Each time you add new content, update your platform, or roll out a new feature, test again to make sure it is still accessible. Accessibility is an ongoing process, not a one-time project. Tools like 216digital’s a11y.Radar service offer ongoing monitoring to help businesses stay ahead of potential issues.

    Seek Professional Help

    If you are uncertain about how to meet ADA requirements, consider reaching out to consultants or legal experts who specialize in ADA and NYSHRL compliance. They can guide you through the process, help you find the right tools, and make sure that your efforts meet current standards.

    Building an Inclusive Digital Presence

    Instead of seeing accessibility as a burden, consider it an opportunity. By welcoming all users, you show that you value fairness, inclusion, and excellent customer service. Making your site easier to navigate benefits everyone, not just people with disabilities. Clear layouts, good contrast, easy-to-understand language, and well-organized menus make the online experience better for all visitors.

    Plus, many accessibility improvements help with search engine optimization (SEO). For example, adding accurate captions to images or videos can help search engines understand your content, possibly boosting your ranking in search results. This can attract even more customers over time.

    A Changing Legalscape

    The surge in ADA accessibility lawsuits in New York is not just a short-term trend. It reflects a broader shift in how the internet is regulated and how society views equal access. Lawmakers, judges, and advocacy groups are paying closer attention to digital accessibility than ever before. It is wise to expect that these standards will continue to evolve and become even stricter over time.

    By acting now, you can keep up with changing rules and avoid being caught off guard. The earlier you start, the easier it is to maintain compliance as the laws and guidelines update.

    Take the First Step with 216digital

    Prioritizing digital accessibility is about more than avoiding lawsuits—it’s about doing what’s right for all your customers and creating an online experience that everyone can enjoy. For businesses that serve customers in New York, the urgency is clear. The state leads the nation in ADA accessibility lawsuits, and companies that fail to act risk legal challenges, financial loss, and damage to their reputation.

    The good news is that you don’t have to navigate these challenges alone. By scheduling an ADA briefing with 216digital, you can gain clarity on the legal requirements, identify gaps in your digital accessibility, and get expert advice on how to achieve compliance. Our team takes a human-centered approach, combining technical expertise with actionable strategies to protect your business and build a more inclusive online presence.

    Don’t wait for a lawsuit to take action. Schedule your ADA briefing with 216digital today, and let us help you stay ahead of the curve while creating a better digital experience for all.

    Greg McNeil

    December 10, 2024
    Legal Compliance
    Accessibility, ADA Compliance, ADA Lawsuit, web accessibility lawsuits, Website Accessibility

  • Progress Over Perfection: Steps Toward Digital Accessibility 

    In today’s digital world, creating websites and content that are accessible to everyone should be a top priority. But let’s face it — making your website completely accessible for every single user can feel like an overwhelming task. That’s where the concept of “progress over perfection” comes into play.

    Achieving digital accessibility isn’t a one-time fix. It’s an ongoing process of continuous improvement. If you aim for perfection from the start, you might get stuck, feel defeated, or even give up. But by focusing on making progress, even small steps, you can create a more inclusive online experience without the stress of reaching perfection right away.

    Let’s break down how you can start building a sustainable approach to digital accessibility with the right mindset, tools, and strategies.

    What Is Digital Accessibility?

    Before we dive into the “progress over perfection” mindset, let’s quickly talk about what digital accessibility really means. Simply put, it’s about making sure that all users, regardless of their abilities or disabilities, can access and use your website, apps, or digital content easily.

    This includes people who may be blind, deaf, have low vision, or have mobility challenges. It also covers people who have cognitive disabilities or those who just prefer to use assistive technology like screen readers, voice commands, or keyboard navigation.

    Digital accessibility can seem like a huge task at first, but it’s not about doing everything perfectly. It’s about making consistent improvements to ensure your site is usable by as many people as possible.

    The Problem with Perfectionism

    When you aim for perfection, the goal can feel so far out of reach that it becomes paralyzing. This is especially true with digital accessibility, where there are lots of technical guidelines and standards (like WCAG – Web Content Accessibility Guidelines) to follow. While these standards are great for ensuring accessibility, focusing on every little detail can slow you down.

    In reality, no website is perfect when it comes to accessibility. Users have different needs, and it’s impossible to design for every potential scenario at once. So, instead of feeling like you need to fix everything at the same time, shift your focus to continuous improvement. Every small step counts, and over time, those steps will add up to a more accessible and inclusive digital experience.

    Why Focus on Progress?

    The beauty of focusing on progress over perfection is that it’s achievable. It lets you start small, tackle the most pressing accessibility issues first, and then build on that foundation. As you implement changes, you’ll gradually improve the user experience, making it better for people with disabilities while also making your website more user-friendly for everyone.

    Here are some reasons why progress over perfection is the way to go for sustainable digital accessibility:

    1. You Don’t Get Stuck: Trying to achieve perfection can leave you frozen in place, unsure of where to start. By focusing on progress, you can tackle one problem at a time and move forward.
    2. It’s More Manageable: Rather than trying to fix everything at once, breaking down accessibility work into smaller tasks makes it more manageable and less overwhelming.
    3. You Can Build Momentum: When you make even small improvements, it creates a sense of accomplishment. This encourages you to keep making changes and adding new updates over time.
    4. It’s Realistic: Perfection doesn’t exist when it comes to accessibility. There will always be more to improve, so aiming for progress keeps you focused on what matters.

    Practical Tips for Achieving Digital Accessibility

    Now that we understand the importance of progress, let’s talk about some practical steps you can take to make real improvements to your site. You don’t need to do everything at once, but here’s how you can start moving toward a more accessible website today:

    Start with Low-Hanging Fruit

    When you’re just getting started, it’s helpful to identify and address the “low-hanging fruit” — the quick wins that will make the biggest impact with the least amount of effort. These might include:

    • Alt Text for Images: Add descriptive alt text to images so screen readers can convey the meaning of those images to users with visual impairments.
    • Keyboard Navigation: Make sure that all interactive elements (like forms, buttons, and links) can be accessed using only a keyboard.
    • Color Contrast: Ensure that text has enough contrast against the background so users with low vision can read it easily.

    By making these changes, you’re addressing immediate barriers that can make a huge difference in how accessible your website is for many users.

    Integrate Accessibility into Your Workflows

    To create long-term sustainability, accessibility shouldn’t be something you do only once or twice. It needs to be built into your everyday workflow. Whether you’re designing a new page, creating content, or updating a feature, think about accessibility from the start.

    Here are a few ways you can integrate accessibility into your routine:

    • Involve Accessibility from the Beginning: If you’re working on a new website or a redesign, include accessibility from the very start of the project. This way, accessibility considerations become part of the foundation.
    • Use Accessible Tools and Templates: Many website builders, content management systems (CMS), and templates have accessibility features built-in. Make sure you’re using those tools to save time and reduce errors.
    • Educate Your Team: Make sure everyone involved in content creation and site maintenance understands basic accessibility principles.

    Get Real Feedback from Users

    One of the best ways to improve accessibility is to hear directly from users. Real people with disabilities can give you valuable insight into how they experience your website and where the barriers lie. This is far more effective than guessing or relying solely on automated testing tools.

    You can:

    • Conduct User Testing: Recruit users with various disabilities to test your site and provide feedback. This can help you uncover issues you might have missed.
    • Engage with Your Audience: Ask for feedback through surveys or comments. Listen to your users, and if they point out areas for improvement, make a plan to address them.

    Use Tools for Continuous Monitoring

    To ensure your website stays accessible over time, use tools that can help you identify and fix problems as they arise. One such tool is a11y.Radar.

    A11y.Radar continuously scans your website for accessibility issues and provides you with actionable reports. This allows you to stay on top of accessibility improvements without needing to manually review your entire site. With regular scans, you can catch issues early and keep your site in good shape.

    It’s All About Consistent Improvement

    Remember, the goal of digital accessibility isn’t to be perfect; it’s to be inclusive. Every improvement you make is a step toward creating a better, more accessible experience for all your users. By focusing on progress over perfection, you’ll keep moving forward without getting stuck in the weeds.

    So, don’t be afraid to start small. Address the most pressing accessibility issues first, integrate accessibility into your workflows, engage with real users for feedback, and use tools to monitor your progress. Over time, you’ll create a website that’s not only accessible but sustainable in the long run — and that’s something to be proud of!

    If you’re ready to take the next step in your accessibility journey, schedule an ADA briefing with 216digital. Our experts can help you create a sustainable, actionable plan for achieving digital accessibility while mitigating risk. Let’s move forward together!

    Greg McNeil

    December 9, 2024
    Testing & Remediation, WCAG Compliance
    Accessibility, ADA Compliance, ADA Website Compliance, Web Accessibility Remediation, web development, Website Accessibility

  • How Accessibility Widgets Can Put Businesses at Risk

    Web-accessibility overlays, also known as accessibility widgets, promise an easy, one-click solution to achieving compliance with web-accessibility standards like the Web Content Accessibility Guidelines (WCAG). These widgets often claim to make websites instantly accessible to people with disabilities while shielding businesses from legal action.

    However, this promise is often too good to be true. Overlays have significant limitations, and relying solely on them can expose businesses to legal, reputational, and financial risks. This article will explore why overlays fall short, the dangers of assuming they are sufficient, and why companies need a more comprehensive approach to web-accessibility.

    What Are Website Accessibility Overlays?

    Accessibility overlays are third-party tools or scripts integrated into a website. They offer text resizing, color contrast adjustments, screen reader compatibility, and keyboard navigation. For businesses seeking quick solutions, these widgets appear convenient and cost-effective.

    Yet, accessibility experts and advocacy groups frequently criticize overlays for failing to address core accessibility issues. Many users with disabilities report that these tools do not work as advertised and often create more barriers than they remove.

    Legal Risks of Accessibility Overlays

    The legal landscape surrounding web-accessibility has become increasingly complex. Businesses in the United States are required to provide equal access under laws like the Americans with Disabilities Act (ADA) and, in some cases, the Rehabilitation Act. Non-compliance can result in lawsuits, financial penalties, and settlement costs.

    Here’s how overlays contribute to legal risks:

    False Sense of Compliance

    Overlays often give businesses a false sense of security by claiming compliance with WCAG standards. However, these widgets rarely fix underlying issues in the website’s code, which is the root of most accessibility barriers.

    Courts have consistently ruled that overlays are not a substitute for full compliance. For example, in cases like Robles v. Domino’s Pizza, the courts emphasized that businesses must address accessibility holistically, not rely on third-party fixes.

    Increased Legal Vulnerability

    Recent lawsuits have specifically targeted companies that rely on overlays. Plaintiffs argue that these tools fail to provide meaningful access and do not meet legal standards. Businesses using overlays can face repeat litigation from multiple plaintiffs or “copycat” lawsuits.

    Misleading Claims

    Overlays that advertise themselves as ADA-compliant solutions may expose businesses to additional liability under consumer protection laws for misleading claims.

    Reputational Risks of Accessibility Overlays

    In today’s socially conscious marketplace, accessibility is not just a legal requirement but a moral and ethical imperative. Failing to address accessibility authentically can damage a business’s reputation.

    Negative Feedback from Users

    Many individuals with disabilities report that overlays interfere with assistive technologies like screen readers and fail to improve their browsing experience. Frustrated users often take to social media to share their negative experiences, leading to bad publicity.

    Advocacy Group Backlash

    Disability advocacy groups are increasingly vocal about the ineffectiveness of overlays. A public campaign against a company for using a widget as a “quick fix” can tarnish its brand and alienate customers who value inclusivity.

    Erosion of Trust

    Businesses relying on overlays signal a lack of commitment to genuine accessibility. This can lead to diminished trust among consumers, especially in industries like retail, education, and healthcare, where accessibility expectations are high.

    Financial Risks of Accessibility Overlays

    The financial consequences of relying on accessibility overlays extend beyond potential lawsuits. They can lead to hidden costs that outweigh their initial affordability.

    Recurring Costs Without Long-Term Benefits

    Overlays typically operate on a subscription model, requiring ongoing payments. Despite these recurring costs, they fail to deliver permanent solutions, forcing businesses to invest in comprehensive remediation eventually.

    Cost of Legal Defense

    Defending against accessibility lawsuits is costly, even if a case doesn’t reach trial. Businesses relying on overlays may face higher legal expenses due to their inability to demonstrate genuine efforts toward compliance.

    Lost Revenue from Alienated Customers

    Accessibility barriers can drive away potential customers, especially in e-commerce. An inaccessible website limits the purchasing power of individuals with disabilities, who collectively control over $490 billion in disposable income in the United States alone.

    The Limitations of Accessibility Overlays

    Accessibility overlays are inherently limited because they address only surface-level issues. They do not fix the underlying structural problems in a website’s code. Key limitations include:

    • Incompatibility with Assistive Technology: Many widgets fail to work seamlessly with screen readers, keyboard navigation, or voice recognition software.
    • Partial Coverage: Overlays often address only a narrow set of accessibility issues, leaving gaps that continue to exclude users with disabilities.
    • Unintended Consequences: Some overlays introduce new barriers, such as excessive pop-ups, poor usability, or errors that disrupt the browsing experience.

    These limitations highlight why overlays cannot replace a robust accessibility strategy.

    A More Authentic Approach to Web-Accessibility

    To truly achieve accessibility, businesses must move beyond quick fixes and invest in comprehensive, authentic solutions. A holistic approach includes:

    Accessibility Audits

    Conducting thorough manual and automated audits to identify all accessibility barriers on a website. An audit provides a clear roadmap for remediation.

    Remediation of Core Issues

    Fixing the underlying code to ensure compliance with WCAG standards. This involves addressing issues like semantic HTML, proper labeling of forms, and ensuring content is perceivable, operable, understandable, and robust (POUR principles).

    Ongoing Maintenance

    Accessibility is not a one-time project. Regular updates, testing, and monitoring ensure that websites remain compliant as technology evolves.

    User-Centered Design

    Involving users with disabilities in the design and testing process ensures that solutions meet real-world needs.

    Expert Partnerships

    Partnering with accessibility experts helps businesses navigate complex legal requirements and implement effective solutions. Services like 216digital’s a11y.Radar provides ongoing monitoring to maintain compliance and reduce the risk of lawsuits.

    Why Businesses Should Avoid the Widget Trap

    While accessibility overlays may seem like a quick fix, their limitations and associated risks make them a poor choice for businesses serious about accessibility. A genuine commitment to accessibility requires addressing the root causes of inaccessibility, not just the symptoms.

    Schedule an ADA Briefing with 216digital

    If you’re ready to move beyond widgets and take meaningful steps toward true web-accessibility, schedule an ADA briefing with 216digital. Our team of experts will guide you through understanding accessibility standards, identifying areas for improvement, and implementing solutions tailored to your business. With tools like our a11y.Radar service for ongoing monitoring, we’ll help ensure that your website not only meets compliance requirements but also provides a user-friendly experience for everyone.

    By investing in a robust and authentic approach, businesses can avoid the legal, reputational, and financial pitfalls of relying on overlays. More importantly, they can create an inclusive digital experience that serves all users, regardless of ability.

    Greg McNeil

    November 20, 2024
    Legal Compliance
    Accessibility, ADA Compliance, Overlay, Overlay widgets, Website Accessibility, Widgets
Previous Page
1 2 3 4 … 11
Next Page
216digital Scanning Tool

Audit Your Website for Free

Find Out if Your Website is WCAG & ADA Compliant













    216digital Logo

    Our team is full of expert professionals in Web Accessibility Remediation, eCommerce Design & Development, and Marketing – ready to help you reach your goals and thrive in a competitive marketplace. 

    216 Digital, Inc. BBB Business Review

    Get in Touch

    2208 E Enterprise Pkwy
    Twinsburg, OH 44087
    216.505.4400
    info@216digital.com

    Support

    Support Desk
    Acceptable Use Policy
    Accessibility Policy
    Privacy Policy

    Web Accessibility

    Settlement & Risk Mitigation
    WCAG 2.1/2.2 AA Compliance
    Monitoring Service by a11y.Radar

    Development & Marketing

    eCommerce Development
    PPC Marketing
    Professional SEO

    About

    About Us
    Contact

    Copyright 2024 216digital. All Rights Reserved.