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  • How Digital Accessibility Training Reduces Legal Risk

    You’ve already put in the work. Your site has been remediated, the big accessibility issues are behind you, and things are finally in a good place. That’s huge. But here’s the thing—accessibility doesn’t stay fixed on its own.

    Websites evolve fast. New content gets published. Layouts shift. Design trends change. And unless your internal team knows how to keep accessibility in place, even small updates can knock you out of compliance before you realize it.

    This is where digital accessibility training becomes your secret weapon. It’s not about starting over—it’s about staying in control, protecting your investment, and building confidence across your team.

    Why Accessibility Isn’t “One and Done”

    If you’ve ever updated a button style or added an image without checking the alt text, you already get it: accessibility issues can sneak in easily.

    Every time your team touches the website—whether it’s a blog post, a product update, or a code tweak—they’re either maintaining compliance… or breaking it.

    Remediation isn’t the finish line. It’s the starting point for sustainable accessibility. And without digital accessibility training, your team is basically driving without a map. One wrong turn, and you’re back in legal territory.

    The Legal Stakes: Second-Time Lawsuits Are Surging

    Here’s a stat that should stick: 41% of accessibility lawsuits last year were filed against companies that had already been sued before. That’s not a coincidence. It’s a sign.

    Fixing things once doesn’t mean you’re covered forever. If issues come back—especially the same ones—courts notice. And they’re less patient the second time around.

    Digital accessibility training helps your team catch issues early, long before they show up in a legal complaint. It’s the difference between being reactive and being resilient.

    Training Makes You Proactive, Not Dependent

    When your team is trained, they can:

    • Spot accessibility problems in real-time
    • Design and code with accessibility in mind from the start
    • Review content before it goes live—not after complaints roll in

    Instead of waiting for a vendor audit (and the invoice that comes with it), you can handle it in-house. That means fewer delays, fewer emergencies, and fewer costs.

    Digital accessibility training empowers your team to do accessibility right—the first time.

    It’s Not Just the ADA Anymore

    If your organization works with government agencies, serves international users, or plans to expand globally, accessibility compliance means more than just the ADA.

    You’ve got:

    • Section 508 in the U.S.
    • EN 301 549 in the EU
    • AODA in Ontario, Canada
    • And, of course, WCAG, which ties it all together

    Training helps your team navigate all of it. No guessing. No scrambling. Just smart, informed decisions that keep you compliant across borders.

    Why Training Costs Less (and Does More) Than You Think

    Hiring outside help every time something breaks? That adds up—fast.

    • Emergency audits
    • Last-minute fixes
    • Legal consultations
    • Brand damage

    Now compare that to the cost of training your internal team once—and watching them catch and prevent those issues every day.

    Digital accessibility training is a one-time investment that keeps paying off. It saves time, reduces legal risk, and builds real, lasting confidence across departments.

    What 216digital’s Training Really Looks Like

    At 216digital, we don’t do cookie-cutter courses. Your team isn’t generic—and your training shouldn’t be either.

    Here’s what our digital accessibility training includes:

    • Custom learning paths based on your CMS, platform, and team roles
    • Modules for designers, developers, content creators, and PMs
    • Real examples from your own website
    • Practical tips that match the tools you already use
    • Built-in support for the remediation work you’ve already completed

    This isn’t about teaching theory. It’s about building confidence and making sure your site stays accessible.

    Who Needs to Be Trained?

    Short answer: anyone who touches your website. Because accessibility isn’t just a dev thing. It’s not just a design thing. It’s a whole team thing.

    • Developers learn to code accessibly from the ground up
    • Content creators learn how to format text, links, and images the right way
    • Designers learn how to make inclusive choices from the start
    • QA testers learn what to look for before pushing updates live

    When the whole team is on the same page, accessibility becomes second nature—not an afterthought.

    A Human Approach That Actually Sticks

    At 216digital, we live this stuff. We’re developers, writers, testers, and designers just like you. We’ve seen how frustrating accessibility can be when it feels like a mystery—and we’re here to make it feel manageable.

    Our digital accessibility training is:

    • Practical – You’ll use what you learn right away
    • Approachable – No jargon, no lectures, just real conversations
    • Supportive – We’re here to help, not to judge

    Accessibility is about people. So is training.

    The Bottom Line: Keep What You’ve Built

    You’ve already made a big investment in accessibility. Don’t let it fade over time.

    Digital accessibility training is how you protect that work, reduce legal risk, and give your team the tools to move forward with confidence.

    Let’s make sure your website stays inclusive—for everyone who needs it.

    Ready to empower your team? Learn more and schedule a custom session at 216digital.com/216digit-training

    Greg McNeil

    April 30, 2025
    Web Accessibility Training
    Accessibility, Accessibility Training, Marketing, Web Accessibility, Web Accessibility Training, web development, Website Accessibility
  • How to Comply with the Accessible Canada Act (ACA)

    More than 8 million Canadians aged 15 and older—about 22% of the population—live with a disability. For many Canadians, participating in everyday life isn’t as simple as it should be. Whether it’s trying to book a train ticket online or reading government services on a mobile device, too many still face digital and physical barriers.

    The Accessible Canada Act (ACA) was created to help change that. It’s a law designed to make Canada more accessible for everyone, including online spaces. This guide breaks down what the ACA means, who needs to follow it, and how you can make your website more accessible—without needing to be a tech expert.

    Understanding the Accessible Canada Act (ACA)

    The ACA was introduced in 2018 and became law in 2019. It’s part of Canada’s big-picture goal to be barrier-free by 2040. That means removing obstacles across seven key areas:

    • Jobs and workplaces
    • Physical spaces
    • Digital content and tech (like websites and apps)
    • Communications
    • Buying goods and services
    • Public programs
    • Transportation

    What makes the ACA especially strong is that it was shaped by people with disabilities, organizations, and community leaders. It’s not just a set of rules—it’s a promise to include all Canadians in every part of life.

    Who Needs to Comply with the ACA?

    The ACA applies to federally regulated organizations. This includes:

    • Government departments and agencies
    • Crown corporations (like Canada Post or CBC)
    • Banks and federal financial institutions
    • Telecom companies (like phone and internet providers)
    • Airlines, railways, and ferries
    • Parliament (Senate and House of Commons)

    If you fall into one of these categories, you must follow the ACA. But even if you don’t—say you run a private business or work under a provincial law—following the ACA is still a smart move. It can reduce legal risk, build trust with customers, and improve everyone’s experience with your website.

    The Real-World Impact of Web Accessibility

    Yes, the ACA is a law. But it’s also about something much deeper: inclusion.

    When your website is accessible, it’s easier for everyone to use—not just people with disabilities. Think about clear navigation, readable fonts, and keyboard-friendly features. These help:

    • Older adults
    • People using screen readers
    • Those with low vision or color blindness
    • Anyone using voice commands or assistive devices

    Accessible sites also rank better on search engines, reach wider audiences, and show you care about being fair and welcoming. That’s good for business and even better for community trust.

    ACA Web Accessibility Standards and Guidelines

    To follow the ACA, many organizations use a standard called WCAG 2.1 Level AA (Web Content Accessibility Guidelines). While the ACA doesn’t make this mandatory, it’s the most recognized guide for creating accessible websites.

    WCAG helps you cover:

    • Text alternatives for images (like alt text)
    • Keyboard access for people who can’t use a mouse
    • Readable color contrast and font sizes
    • Clear layout and structure

    Another tool is EN 301 549, a European standard adopted in Canada. It adds more guidance for software, hardware, and mobile apps.

    Using WCAG and EN 301 549 shows you’re serious about accessibility—and helps prove ACA compliance if questions ever come up.

    Who Enforces the ACA—and What Happens If You Don’t Comply?

    Different agencies oversee different sectors:

    • Accessibility Commissioner: Reviews complaints and enforces penalties
    • Canadian Transportation Agency: Handles transport issues
    • CRTC: Monitors telecom and broadcasting
    • FPSLREB: Focuses on federal workplace issues

    If you break the rules under the ACA, you could face:

    • Fines up to $250,000 per violation
    • Compliance orders or warnings
    • Corrective action agreements

    It’s much easier—and smarter—to stay ahead of the curve.

    How to Meet Web Accessibility Requirements

    Start With an Audit

    Use automated tools, but don’t stop there. Pair them with real human testing—especially from people with disabilities.

    Design with accessibility in mind:

    • Add text descriptions to images
    • Make sure all parts of your site work with a keyboard
    • Use simple, readable fonts
    • Keep contrast between text and background strong

    Get Feedback From User

     People with lived experience can help you spot issues you may have missed.

    Test Everything

    Don’t forget about PDFs, videos, and mobile apps—they all need to meet ACA goals, too.

    ACA Reporting and Documentation

    If you’re federally regulated, the ACA says you must publish:

    • An Accessibility Plan: This outlines how you’ll find and remove barriers, and must include input from people with disabilities.
    • Progress Reports: Regular updates that show what’s been done and what’s next.

    These aren’t just paperwork. They’re proof that you’re doing the work—and thinking long-term.

    How to File an ACA Complaint

    If someone feels a business or organization is breaking the ACA, they can file a complaint. The steps include:

    1. Find the right agency (such as the Accessibility Commissioner or CTA)
    2. Submit the complaint online or in another accessible way
    3. Take part in any follow-up investigations

    This system helps ensure people have a voice and that organizations stay accountable.

    Other Accessibility Laws in Canada

    Even if the ACA doesn’t apply to your business, provincial laws might. Here are some examples:

    • AODA – Ontario
    • AMA – Manitoba
    • Nova Scotia Accessibility Act
    • Accessible British Columbia Act
    • Newfoundland and Labrador Accessibility Act

    Many of these laws include WCAG requirements and share similar goals with the ACA: to make sure everyone, regardless of ability, can fully participate in society.

    Helpful Tools and Support

    You don’t have to do this alone. Many resources can help:

    • CASDO (Canadian Accessibility Standards Development Organization): Creates national accessibility standards
    • W3C (World Wide Web Consortium): Offers WCAG guidelines and support
    • Testing tools: Use screen readers, color contrast checkers, and simulators to evaluate your site
    • Ongoing training: Keep your team up to date with the latest best practices

    Make Accessibility a Core Part of What You Do

    Complying with the ACA isn’t about checking boxes. It’s about helping all people feel seen, heard, and included—online and beyond.

    You don’t need to get everything perfect overnight. But you do need to start. The ACA sets a strong foundation, and taking action now puts you on the right path.

    At 216digital, we understand the technical side of accessibility—and the human side, too. Whether you need an audit, a plan, or long-term strategy, we’re ready to help.

    Let’s work together to make the web a better place for everyone.

    Schedule your free consultation today and take the first step toward ACA compliance.

    Greg McNeil

    April 29, 2025
    Legal Compliance
    ACA, Accessibility, ADA Website Compliance, Canada, International Accessibility Laws, Website Accessibility
  • How Often Should You Audit Your Website for Accessibility?

    You’ve already put in the effort to make your website accessible—and that’s no small thing. But accessibility isn’t something you fix once and forget. As your site evolves, even small changes can introduce new issues. That’s where regular check-ins come in. A web accessibility audit helps you catch problems early, stay aligned with current standards, and keep your site working for everyone.

    So how often should you audit your site to maintain that progress? The answer depends on what’s changing—and when. In this article, we’ll break down the key moments when an audit makes sense, the risks of letting things slide, and how ongoing monitoring can help you stay ahead.

    Why Web Accessibility Audits Are Critical

    A web accessibility audit reviews your website’s design, code, and content to identify barriers that could make it hard—or even impossible—for people with disabilities to use your site. These audits typically test against the Web Content Accessibility Guidelines (WCAG) standards, the ADA (Americans with Disabilities Act), and other regulations.

    The risks of not auditing regularly are real for small to midsize businesses. Over the past few years, digital accessibility lawsuits have skyrocketed. In 2024 alone, more than 4,000 web accessibility lawsuits were filed under the ADA—and many of those targeted businesses that were unaware they had an issue.

    The cost of defending even a small ADA lawsuit can easily reach tens of thousands of dollars, not to mention the damage to your brand’s reputation. Proactive audits help you spot and fix issues early, keeping your business protected and your customers happy.

    When Should You Audit Your Website for Accessibility?

    While accessibility should be baked into your website maintenance plan, certain milestones require a full web accessibility audit.

    1. After a Website Redesign or Major Update

    If you’ve recently rebranded, relaunched, or significantly redesigned your site, it’s critical to schedule a full accessibility audit. Even small navigation, layout, or feature changes can unintentionally introduce new barriers. Testing right after major updates ensures you catch and fix issues before customers encounter them—and before a potential lawsuit arises.

    2. Before Launching New Features or Products

    Rolling out a new e-commerce section? Adding a chatbot? Introducing video content or online booking? Before new features go live, a web accessibility audit should be part of your quality assurance checklist.

    New code, third-party integrations, and interactive tools can create accessibility gaps. Testing pre-launch helps ensure all users can interact with the new elements, no matter what device or assistive technology they’re using.

    3. Annually (at Minimum)

    Even if your site hasn’t changed much, accessibility standards, best practices, and legal expectations evolve over time. Conducting a comprehensive web accessibility audit at least once a year ensures your site complies with current WCAG standards (currently WCAG 2.1 and moving toward 2.2) and applicable regulations.

    Think of it like an annual checkup for your digital presence: it’s much easier and cheaper to maintain accessibility than to fix major problems down the road.

    4. After User Feedback or Complaints

    If a customer or visitor flags an accessibility issue, that’s a signal to audit right away—not just the problem area but the entire site. User feedback is invaluable because it often reveals real-world issues automated scans might miss. Addressing concerns quickly shows that your business takes accessibility seriously and is committed to serving all users.

    5. When Laws or Guidelines Change

    New accessibility laws, updates to WCAG standards, or changes in court interpretations can raise the bar for compliance. For instance, the Department of Justice recently released new guidance for web accessibility under Title II of the ADA. When legal standards shift, a fresh audit can make sure you’re aligned with the latest requirements.

    Why Ongoing Monitoring Matters

    While annual or event-based audits are critical, they’re not enough. Websites are dynamic—they grow, change, and update constantly. New products, marketing campaigns, and blog posts can all introduce accessibility problems over time.

    That’s where ongoing accessibility monitoring comes in.

    At 216digital, we developed a11y.Radar, a proactive monitoring service that continuously scans your site for accessibility issues. a11y.Radar doesn’t replace manual audits (human expertise is still key!), but it acts as an early warning system—catching errors before they snowball into bigger problems.

    With a11y.Radar, you can:

    • Receive real-time alerts about accessibility regressions
    • Track ongoing improvements
    • Maintain continuous WCAG compliance
    • Reduce your risk of surprise lawsuits

    This approach helps you move from a reactive stance (“fix it after a lawsuit”) to a proactive one (“prevent lawsuits by staying accessible”).

    The Cost of Skipping Regular Web Accessibility Audits

    Many small to midsize businesses skip regular accessibility audits because of perceived costs or time commitments. But the truth is, not auditing can cost far more.

    Ignoring accessibility can lead to:

    • ADA lawsuits and expensive legal settlements
    • Court-ordered website remediation under tight (and expensive) deadlines
    • Loss of customers who can’t use your site
    • Negative publicity and damage to your brand’s reputation
    • Higher remediation costs later, compared to maintaining accessibility from the start

    Investing in regular audits and monitoring is like insurance for your website—and your business future.

    How 216digital Can Help You Stay Compliant

    At 216digital, we specialize in helping businesses of all sizes navigate the world of web accessibility with confidence. Our phased approach includes:

    • Risk Mitigation Audits: A focused first-pass audit to quickly catch and fix high-risk issues.
    • Real World Accessibility Audits: Deep manual testing with screen readers, keyboard-only navigation, and assistive technologies to find real-world barriers.
    • Ongoing Monitoring with a11y.Radar: Continuous scanning and reporting to help you maintain compliance and stay ahead of risks.

    We believe accessibility isn’t a one-time project—it’s an ongoing commitment. That’s why our services are designed to be flexible, scalable, and tailored to your business needs.

    Whether starting from scratch, redesigning your website, or needing help managing compliance over time, 216digital can help you build and maintain a site that works for everyone—and protects your business simultaneously.

    Keep Progress on Track with Confidence

     Accessibility is never truly finished—but that’s a good thing. It means you have an opportunity to keep improving, keep welcoming, and keep your business open to everyone. Staying compliant isn’t about chasing checklists—it’s about maintaining the trust you’ve already worked hard to earn.If you’re wondering whether now is the right time for your next audit, it probably is. A quick conversation can help clarify where you stand and what steps make sense next. Schedule a free ADA accessibility briefing with 216digital, and let’s keep your site moving forward—securely, inclusively, and confidently.

    Greg McNeil

    April 28, 2025
    Testing & Remediation
    Accessibility, Accessibility Audit, Accessibility testing, automated testing, manual audit, Manual Testing, Website Accessibility
  • 8 Must-Know Real World Accessibility Facts

    Imagine your online store is polished, your marketing campaigns are humming, and the checkout button is ready for clicks—yet one out of every four visitors can’t complete a purchase because the site trips them up. They might rely on a screen reader that can’t parse your menus, or a keyboard that gets trapped in a popup. Multiply that frustration by 70 million Americans with disabilities, and the gap becomes impossible to ignore.

    That gap is what we call real world accessibility—the difference between a site that merely exists and one that truly works for everyone. If you’re a busy business owner or marketing lead, you don’t need another technical lecture. You need clear facts, plain language, and a practical path forward.

    The eight statistics ahead will show why accessibility isn’t optional anymore—it’s a smart move for growth, trust, and peace of mind.

    1. 70 Million Adults in the U.S. Live With a Disability

    Let’s start with the big one: 1 in 4 adults in the U.S. has a disability. That includes people with mobility challenges, vision or hearing loss, cognitive differences like ADHD or dyslexia, and more.

    This isn’t just about permanent conditions either. Temporary disabilities—like recovering from surgery—or situational ones—like trying to use a website on a cracked phone screen—also affect how people experience your site.

    Real world accessibility means your website should work for everyone, right out of the gate. If 25% of your market couldn’t open your front door, you’d fix it. The same should apply to your digital front door.

    2. People With Disabilities Influence Over $7 Trillion in Spending Power

    According to the Global Economics of Disability Report, people with disabilities hold $1.3 trillion in direct disposable income. When you include their families and friends who often shop with their needs in mind, that number jumps to over $7 trillion.

    This isn’t a small segment. It’s a major market force.

    If you’re not prioritizing real world accessibility, you’re leaving money on the table. Businesses that bake inclusion into their design often win lifelong customers—not just because it’s the right thing to do, but because it’s also smart business.

    3. Accessibility Impacts Buying Decisions for the Majority of Users

    Here’s something every eCommerce business should know:

    • 83% of users with access needs limit their shopping to websites they know are accessible.
    • 71% leave a site entirely if it’s hard to use.

    Most won’t leave feedback. They’ll just disappear.

    That means your site could be working against you—and you might not even realize it. Real world accessibility is tied directly to conversion rates, customer loyalty, and user trust. If your checkout form isn’t keyboard-friendly or your product descriptions aren’t screen reader accessible, you could be quietly losing sales.

    4. WCAG-Compliant Sites Outperform by 50%

    Websites that follow WCAG (Web Content Accessibility Guidelines) outperform competitors by up to 50%. Why? Because accessible sites are cleaner, easier to navigate, mobile-friendly, and better for SEO.

    These improvements benefit everyone—not just people with disabilities. Faster load times, simpler layouts, and more intuitive design aren’t just accessibility wins—they’re usability wins.

    When you take real world accessibility seriously, you’re not just avoiding issues. You’re building a stronger, more future-ready digital presence.

    5. 94.8% of Homepages Are Inaccessible in 2025

    WebAIM’s 2025 report found that nearly 95% of websites fail basic accessibility checks. That’s almost every homepage on the internet.

    What does “inaccessible” look like in the real world?

    • Buttons that don’t work with a keyboard
    • Low contrast text that’s hard to read
    • Forms without labels that screen readers can’t interpret

    Real world accessibility problems aren’t always obvious—but they’re frustrating for users and damaging to your brand. Fixing them means fewer bounce rates, better user engagement, and a more welcoming experience for everyone.

    6. eCommerce Sites Have Some of the Worst Accessibility Scores

    If you’re running an online store, this one’s for you. WebAIM found these average issue counts per homepage:

    • Shopify: 69.6
    • WooCommerce: 75.6
    • Magento: 85.4

    That’s a lot of potential roadblocks for customers trying to shop.

    Even popular platforms have major flaws. Real world accessibility isn’t baked into every theme or plugin—and adding new features can sometimes make things worse. The more customized your site is, the more important it is to audit for accessibility regularly.

    7. Over 4,000 ADA Website Accessibility Lawsuits Were Filed in 2024

    Accessibility isn’t just about user experience—it’s about legal risk, too. In 2024:

    • 2,400 lawsuits were filed in federal court
    • 1,600 in state courts
    • 961 involved repeat defendants

    That last stat is key: businesses that don’t fix issues after being sued are getting hit again.

    Real world accessibility helps you stay out of the courtroom and focus on serving your customers. A proactive strategy can save you time, money, and major headaches.

    8. ADA Title III Lawsuits Aren’t Slowing Down in 2025

    This year, accessibility lawsuits are expected to rise. Why?

    • The law currently favors plaintiffs.
    • The federal government is rolling back new regulations.
    • “Serial litigation” is becoming more common.

    Waiting for clear rules before acting is risky. Businesses that put accessibility off are more likely to become targets. Investing in real world accessibility now protects you in the long run—and shows customers you care.

    Accessibility Is a Smart Business Strategy

    Let’s be honest—this stuff can feel overwhelming. You’ve got a million things on your plate already. But here’s the good news: real world accessibility doesn’t have to be perfect from day one. It just has to be in motion.

    Start by learning. Then take action—small steps, big impact.

    At 216digital, we believe accessibility is more than a checkbox—it’s a competitive edge. Our team combines human expertise with tools like a11y.Radar to help you identify, fix, and monitor accessibility issues—before they turn into lost sales or legal risk.

    Want help getting started?
    Schedule your free ADA Accessibility Briefing today, and let’s build a better web—one that works for everyone.

    Greg McNeil

    April 24, 2025
    The Benefits of Web Accessibility, Web Accessibility Remediation
    Accessibility, real world accessibility, Web Accessibility, WebAIM, Website Accessibility
  • Website Accessibility: Unlock the $1 Trillion Boomer Market

    Let’s cut to it: lawsuits are on the rise, the DOJ is getting louder, and still, website accessibility is falling behind. According to the 2024 WebAIM Million Report, over 96% of home pages leave basic users behind.

    Now, here’s the twist—this isn’t just about users with disabilities. As Baby Boomers age, they’re bumping into the same digital roadblocks: tiny fonts, confusing layouts, and missing captions. The generation with the most wealth and buying power is being quietly shut out of online experiences.

    That’s not just a problem. It’s a missed opportunity—one your business doesn’t have to make.

    The Boomer Market Isn’t Just Big—It’s Engaged

    Baby Boomers control over half of U.S. household wealth and spend more than $548 billion annually—54% more than Gen X. This isn’t just a large demographic—it’s one of the most financially influential.

    And despite common assumptions, they’re anything but offline. Boomers were early adopters of desktop computers and used digital tools throughout their careers. COVID only accelerated their tech use: more than 75% relied on digital platforms to stay connected. Today, they’re the fastest-growing demographic on Facebook and actively shop, research, and consume content online.

    But even with their high engagement, 42% of Boomers feel today’s tech isn’t designed with them in mind. That’s telling. They’re using your website—but they’re noticing the friction. They’re experiencing the same usability challenges as people with disabilities: small fonts, poor contrast, complex navigation, and inaccessible features.

    That disconnect isn’t just frustrating—it’s costing you revenue.

    Website Accessibility Serves Boomers and Beyond

    When you improve website accessibility, you’re not only helping people with disabilities. You’re also meeting the needs of aging users whose vision, hearing, and motor skills may be declining. And let’s be honest—those needs overlap more than most businesses realize.

    From low-contrast text and missing alt tags to menus that don’t work with screen readers or keyboards, these digital obstacles show up for both groups. Combine 61 million Americans with disabilities and 71 million Boomers, and you’re looking at over $1 trillion in buying power. That’s not a niche audience—that’s your core market, quietly looking elsewhere when your site isn’t built for them.

    The Clock Is Ticking on Compliance

    If all of that weren’t reason enough, the legal pressure is mounting.

    New federal guidelines now require state and local government websites to meet WCAG 2.1 AA standards by 2026 under ADA Title II. Colorado passed HB 21-1110, mandating compliance at the state level. And the European Accessibility Act kicks in by July 2025, meaning even U.S. businesses that serve EU citizens need to be ready.

    Digital accessibility is no longer optional. The more you delay, the more risk your organization takes on—from lawsuits and demand letters to PR backlash. But on the flip side, getting ahead of it shows leadership, social responsibility, and long-term thinking.

    And let’s not forget the DEI angle. If you’ve made public commitments to Diversity, Equity, and Inclusion, accessibility has to be part of that strategy. Your digital spaces should reflect the same values you promote in your hiring, culture, and customer experience.

    What You Gain by Getting Accessibility Right

    Yes, website accessibility helps you avoid legal headaches. But the upside is bigger than just compliance. It’s about real business growth:

    • You reach more people. Boomers, people with disabilities, and anyone using older tech or assistive tools can interact with your site more easily.
    • You boost your brand’s reputation. When you show up for all of your customers, they take notice—and they talk about it.
    • You improve your SEO. Accessible sites tend to follow best practices that also help with search rankings, like structured content and alt text.
    • You future-proof your digital assets. Investing in accessibility now makes updates and compliance easier down the line—and helps you stay ready for whatever comes next.

    How to Actually Make Accessibility Happen

    Here’s the reality: true website accessibility doesn’t happen with one plugin or quick fix. It takes intention and the right approach. Start here:

    1. Run a proper manual audit. Automated tools can only catch so much. A real audit includes human testing—often with screen readers and keyboard-only navigation.
    2. Fix what matters, the right way. Work with qualified experts to remediate issues at the code level. Cosmetic workarounds don’t cut it.
    3. Avoid accessibility overlays. They often break more than they fix, and they won’t protect you from legal claims.
    4. Train your team. Designers, developers, and content creators should know the basics of accessibility and integrate it into their daily work.
    5. Keep testing. Set up regular automated checks, but also schedule manual audits periodically—especially when updating your site.
    6. Document your efforts. Maintain a clear paper trail of what you’ve done and when. It matters for internal accountability and external validation.

    Keep on Scrollin’: Why Website Accessibility Pays

    This isn’t just about doing the right thing—it’s about doing the smart thing. Boomers are online, they have money to spend, and they’re running into digital barriers that your business can easily remove. The same goes for millions of Americans living with disabilities. Together, they represent a massive—and often overlooked—market.

    Website accessibility isn’t a checkbox. It’s a chance to serve more people, grow your business, and future-proof your brand.

    At 216digital, we specialize in helping brands like yours turn accessibility into a competitive advantage. From audits to remediation to long-term strategy, we’re here to help you build a web experience that works for everyone—and pays off in real results.

    Want to unlock the trillion-dollar Boomer market? Let’s get started. Contact 216digital today.

    Greg McNeil

    April 23, 2025
    The Benefits of Web Accessibility
    Accessibility, Benefits of Web Accessibility, Digital Marketing, Marketing, Web Accessibility, Website Accessibility
  • The Role of Voice Search in Web Accessibility

    You’ve probably asked your phone a question today without thinking twice. Maybe it was Siri checking the weather or Alexa queuing up your favorite playlist. That’s voice search doing its thing—and it’s woven into how we interact with the digital world now.

    But here’s something you might not realize: the same structure that helps your site show up in voice search also makes it more accessible to people who use screen readers and other assistive tools. When we talk about building for voice technology, we’re also talking about building for inclusion.

    Let’s dig into how these two ideas go hand in hand—and why getting your structure right is the secret sauce.

    Getting on the Same Page: What Are Voice Search and Accessibility?

    Voice search means using your voice to ask a device a question or give it a command. You might say, “What’s the weather like today?” or “Find gluten-free pizza near me.” Then Siri, Google Assistant, or Alexa takes your words, figures out what you meant, and pulls up the best answer.

    Behind the scenes, voice search uses natural language processing (NLP) and smart algorithms to understand what you’re saying—even if you don’t use perfect grammar. It’s fast, hands-free, and often easier than typing—especially on small screens.

    What Do We Mean by Accessibility?

    Web accessibility means making websites usable for everyone—including people with visual, hearing, motor, or cognitive disabilities. That might mean someone uses a keyboard instead of a mouse or listens to a screen reader read out loud what’s on a page.

    When we design for accessibility, we’re saying, “Hey, your ability shouldn’t limit your access to information.”

    Where These Two Worlds Meet

    Here’s the interesting part: the same choices that make your website accessible also help it work better for voice search. If your website is easy to read and well-organized, it’s easier for a voice assistant to grab your content and turn it into an answer. That’s the beauty of thoughtful design—it works for everyone.

    Why Semantic Structure Is the Secret Ingredient

    What Is Semantic Structure, and Why Should You Care?

    Semantic HTML uses tags like <header>, <article>, and <nav> to describe what parts of your content mean—not just how they look. So, instead of using a <div> for everything, semantic structure helps define sections of your page in a meaningful way.

    Why does this matter? Because both screen readers and voice search tools rely on that structure to understand your content. It’s like giving your website a roadmap.

    Helping Screen Readers Do Their Job

    When a person who is blind visits your site, they may use a screen reader to “hear” your content. Semantic HTML tells that screen reader, “Hey, this is a menu,” or “This is a headline.” Without that structure, the screen reader just sees a mess of code—and the user gets lost.

    Boosting Your Content’s Voice Search Visibility

    Search engines also use your page’s structure to figure out what it’s about. If your content is organized clearly, Google is more likely to surface it as a top answer when someone uses voice search. That means you’re helping users—and helping your business.

    Making Your Website Voice-Friendly and Accessible

    Use Clear, Logical Headings

    Good headings help everyone navigate your content, whether they’re reading or listening. Think of your headers like signs on a hiking trail—they guide people through your information. A proper heading structure also makes it easier for voice search to understand what your content covers.

    Let your headings follow a natural outline: start with <h1> for your main title, then <h2>, <h3>, and so on. This creates a roadmap that screen readers and voice assistants can follow with ease. No guessing. No confusion. Just clear, easy-to-scan information.

    Don’t Skip the Alt Text

    The alt text describes what’s in an image. This helps people who use screen readers, but it also helps search engines—and, by extension, voice assistants—figure out what your images are about. Well-written alt text is a win-win.

    Think of it as giving your images a voice—so they’re not just seen but understood.

    Make Navigation Intuitive

    Menus should be simple, predictable, and keyboard-friendly. If someone can use a keyboard or screen reader to get around your site easily, it’s more likely that voice tech can too. Clear navigation helps everyone find what they need—faster.

    Avoid clever layouts that might look nice visually but confuse assistive tools. Stick with patterns that are familiar and functional.

    Mobile-First Means Voice-Ready

    More people use voice search on mobile than on desktops. So if your site doesn’t work well on mobile, you’re missing out. Make sure buttons are easy to tap, content fits the screen, and nothing requires a mouse to work.

    Voice users often multitask—cooking, driving, and walking the dog. If your mobile layout stumbles, so does your voice experience.

    Speed Isn’t Optional

    Slow sites hurt everyone—especially those using screen readers or voice assistants who expect fast answers. A quick-loading page means users get what they need without waiting, and voice search can grab your content more efficiently.

    And let’s face it—no one likes waiting for a spinning wheel to load, whether you’re typing, tapping, or talking.

    Content Tips That Work for Everyone—Humans and Machines

    Write the Way People Talk

    People don’t speak the same way they write essays. So, if you want to show up in voice search, write like you’re having a conversation. Use simple words. Short sentences. Ask and answer common questions the way real people would say them out loud.

    Answer Questions Up Front

    Most voice search queries are questions. So structure your content to answer those questions clearly, right at the top. Think of how someone might ask: “How do I bake a potato?” Then make sure your content responds directly: “To bake a potato, preheat your oven to 400°F…”

    It’s not just helpful—it’s exactly what voice assistants are scanning for.

    Use Schema Markup to Give Extra Context

    Schema markup is a special kind of code that gives search engines more information about your content—whether it’s a recipe, an event, or a FAQ. Adding schema helps your chances of being chosen for a voice search response.

    It’s like giving search engines a detailed map of your page—and better maps mean better directions for your users.

    How to Make Your Website More Accessible (And Keep It That Way)

    Start with the Guidelines

    The Web Content Accessibility Guidelines (WCAG) are the gold standard for accessible web design. They cover everything from contrast ratios to keyboard navigation. Learn them. Use them. Live by them.

    Run an Accessibility Audit

    Even the best teams miss things. That’s why regular audits matter. Use free tools like WAVE by WebAIM or Google Lighthouse to find common issues. Or better yet, partner with a team like 216digital to run a full audit and get expert help fixing what matters most.

    Train Your Team

    Accessibility isn’t just the dev team’s job. Everyone who touches your website—designers, developers, writers—should know basic accessibility best practices. Make it part of your process, not an afterthought.

    Keep Learning and Adapting

    The internet changes. So do the rules. Stay updated on WCAG changes, and keep checking your site to make sure it stays compliant and user-friendly.

    Monitor Accessibility Over Time

    Tools like 216digital’s a11y.Radar helps you stay ahead of problems. Ongoing monitoring means fewer surprises, better user experiences, and less risk.

    Hey Siri, Let’s Wrap This Up

    At the end of the day, building an accessible website makes it easier for everyone to use—including people talking to their phones. Voice search and accessibility rely on the same thing: clear structure, thoughtful design, and content that makes sense to both people and machines.

    Whether you’re a developer, designer, marketer, or writer, now’s the time to build with both in mind. Because the future of the web isn’t just visual—it’s vocal.

    Ready to make your website more accessible, voice-search friendly, and future-ready?

    216digital can help you every step of the way—from accessibility audits and developer training to ongoing monitoring with our a11y.Radar service. Contact us today to start building a more inclusive digital experience.

    Greg McNeil

    April 21, 2025
    The Benefits of Web Accessibility
    Accessibility, Digital Marketing, Marketing, SEO, voice search, Web Accessibility, Website Accessibility
  • Accessible Form Validation: A Developer’s Guide

    Forms are everywhere—login screens, signups, feedback surveys, checkout pages. They’re a cornerstone of user interaction on the web. But here’s the thing: if users can’t fill them out easily and accurately, your form isn’t just failing them—it’s failing your business.

    That’s where accessible forms come in. Accessible forms aren’t just about ticking boxes for compliance—they’re about creating better experiences for everyone. Whether someone is using a screen reader, navigating with a keyboard, or dealing with cognitive or motor disabilities, your form should guide, inform, and support them from first click to final submit.

    This guide will walk you through the essentials of accessible form validation, based on WCAG guidelines 3.3.1 through 3.3.4. No legalese—just practical advice you can implement today.

    Meet the Guidelines: WCAG 3.3.1 to 3.3.4

    Let’s simplify the four WCAG success criteria most relevant to form validation:

    • 3.3.1 Error Identification: If something goes wrong, users need to know what happened and where it happened.
    • 3.3.2 Labels or Instructions: Don’t make users guess. Tell them what’s required.
    • 3.3.3 Error Suggestion: If they make a mistake, suggest how to fix it. Don’t just point and shake your digital finger.
    • 3.3.4 Error Prevention: For serious forms (like taxes, legal documents, or financial data), build in checks to stop mistakes before they happen.

    Together, these guidelines form the foundation of truly accessible forms.

    Labeling: The First Step Toward Clarity

    Every good form starts with clear, semantic labeling. You’re not just adding text—you’re defining meaning and context for both users and assistive technologies.

    • Use the <label> element, and link it to the input with for="input-id" and id="input-id".
    • Place labels above the form field, not beside or inside. It’s easier to scan and better supported by screen readers.
    • Be concise but descriptive. Instead of “Name,” try “Full Name (First and Last).”

    Skipping proper labels is one of the fastest ways to make your form inaccessible—and one of the easiest problems to fix.

    Inline Error Messaging: Real-Time Feedback That Actually Helps

    Don’t let users fill out a whole form only to learn they messed up three fields. Inline validation catches issues in real time, helping users correct them before they submit.

    • Position error messages near the field—ideally right below or beside it.
    • Keep the language helpful and plain: “Password must be at least 8 characters.”
    • Use aria-live="polite" to announce error messages as they appear for screen readers.

    This creates accessible forms that support users proactively instead of punishing them after the fact.

    Don’t Skip aria-describedby

    Want to add help text, error messages, or extra instructions that screen readers can pick up? Use aria-describedby.

    This attribute lets you associate one or more descriptions with a form control. It’s a game-changer for accessible forms, especially when validation feedback or detailed guidance is involved.

    Example:

    <input id="email" aria-describedby="emailHelp emailError">
    <small id="emailHelp">We'll never share your email.</small>
    <span id="emailError">Email is required.</span>

    You can dynamically update which IDs are referenced based on validation state, ensuring that assistive tech users always get the right context.

    About Placeholders: Don’t Rely on Them Alone

    We’ve all seen it: fields with placeholder text like “Enter your email,” and no label in sight. Here’s the problem: placeholders disappear as soon as users start typing—and that’s bad news for accessibility.

    Use placeholders for examples, not for instruction.

    • ✅ “example@example.com” is fine.
    • ❌ “Enter your email address” as your only guidance? Not okay.

    Also, watch your contrast ratios. Light gray placeholder text on a white background might look trendy, but it can fail WCAG color contrast guidelines—especially for users with low vision.

    Smart Form Validation

    Validation is about more than catching errors—it’s about building trust. If your form is flaky, unclear, or inconsistent, users will bounce.

    • Use client-side validation (like HTML5 validation or JavaScript) for instant feedback.
    • Always back it up with server-side validation to catch anything missed and guard against malicious input.
    • Block submission until all required fields are valid—and clearly explain why a field isn’t.

    Whether it’s a missed checkbox or a mistyped phone number, your form should guide users toward fixing the issue—not leave them guessing.

    Crafting Helpful, Accessible Error Messages

    Bad error messages are like bad customer service: unhelpful, vague, and frustrating. Let’s fix that.

    • Be specific: “Username is required” > “Error.”
    • Never rely on color alone (like red borders) to indicate problems. Use symbols (like ❗), text, or both.
    • Keep error placement consistent—typically below the input or in the same visual region.
    • Use simple language. If someone has to decode your error message, it’s not helping.

    This clarity benefits everyone—from screen reader users to someone filling out your form on a noisy subway.

    Test It Like You Mean It

    Automated tools are great, but they only catch part of the picture.

    Start with:

    • Lighthouse for quick audits.
    • WAVE for spotting contrast or structural issues.

    Then go deeper:

    • Run through the form with keyboard only—can you reach and complete every field?
    • Try it with a screen reader (VoiceOver, NVDA, JAWS). Does it announce labels, instructions, and errors?
    • Ideally, test with real users with disabilities. There’s no substitute for lived experience.

    Accessible forms are never a “one-and-done” task. They’re a process—build, test, refine, repeat.

    Keep Moving Toward More Accessible Forms

    Every form you build is an opportunity to include—or exclude—someone. Whether it’s a simple newsletter signup or a detailed application, accessible forms ensure everyone gets a fair shot at completing the task.

    This isn’t just about compliance. It’s about craftsmanship. It’s about building smarter, kinder digital experiences—ones that don’t leave users behind.

    Need help building forms that meet WCAG standards and feel good to use? Connect with 216digital. We’ll help you create, audit, and refine accessible forms that work for every user—and every device.

    Greg McNeil

    April 18, 2025
    How-to Guides
    Accessibility, ADA Compliance, forms, How-to, WCAG, Web Accessibility, web development, Website Accessibility
  • Who Needs Web Accessibility Training?

    Think about all the hands that shape a website before it goes live.

    A designer sketches the layout. A content writer crafts the story. A developer brings it to life. A marketer promotes it. A project manager keeps the wheels turning. But if even one person in that chain doesn’t understand the basics of accessibility, the final experience can fall short for someone trying to navigate with a screen reader, keyboard, or other assistive tools.

    Accessibility issues don’t usually happen because people don’t care—they happen because people don’t know what to look for. That’s why accessibility training isn’t just for developers or tech teams. It’s for everyone who shapes the digital experience—from strategy to support.

    When teams understand their role, accessibility becomes part of the process—not a last-minute fix. And that’s when real progress begins.

    Why Broader Accessibility Training Matters

    Accessibility barriers often hide in plain sight. A confusing heading can trip up a screen reader. An auto‑playing video can trap a keyboard user. Each issue might start with a different team, so solving them requires shared awareness and a shared skill set.

    When every role learns the basics, good habits form early. This lowers future repair costs, speeds up projects, and reduces legal risk. Just as important—it sends a clear message: “Our doors are open to everyone.”

    Who Should Learn—and What They Need to Know

    Here’s how accessibility training benefits each team involved in your digital presence.

    1. Executives and Senior Leaders

    What they do: Set vision, approve budgets, choose partners.

    Why they train: Training helps leaders connect accessibility to results—larger audiences, stronger brand trust, and measurable ROI. They also learn how setting clear goals and timelines keeps inclusion on track.

    2. Designers and UX Teams

    What they do: Choose colors, type, layouts, and flows.

    Why they train: Design choices determine whether text is readable, buttons are reachable, and flows make sense. Training covers contrast, consistent icon labels, logical headings, and visible focus indicators.

    3. Developers and Engineers

    What they do: Write and test code.

    Why they train: Developers learn how to apply semantic HTML, ARIA roles, keyboard support, and accessible error handling. Even seasoned coders benefit from updated WCAG guidance and modern tooling.

    4. Content Creators and Editors

    What they do: Write blog posts, help articles, PDFs, and product pages.

    Why they train: Clear headings, plain language, and helpful alt text transform raw info into inclusive content. Training includes quick checks for reading level, link clarity, and captioned media.

    5. Marketers and Social Media Managers

    What they do: Create campaigns, videos, landing pages, and emails.

    Why they train: Marketing moves fast, and small oversights spread wide. Training ensures captions are added, visuals are described, and flashing graphics are avoided—protecting both reach and user safety.

    6. Quality‑Assurance Testers

    What they do: Validate features before launch.

    Why they train: QA staff learn how to run both automated scans and manual checks with keyboards and screen readers. Catching issues here prevents costly post-launch fixes.

    7. Product and Project Managers

    What they do: Gather requirements, plan sprints, and manage scope.

    Why they train: They learn to include accessibility in acceptance criteria and timelines, and track progress against WCAG standards—making sure nothing slips through.

    8. Customer Support Teams

    What they do: Handle questions and feedback.

    Why they train: Support agents are often the first to hear about accessibility barriers. Training helps them log issues clearly, guiding meaningful improvements.

    Building a Culture of Learning

    Workshops are a great start—but lasting accessibility comes from weaving training into everyday workflows. Here’s how to keep that momentum alive:

    • Start with a quick win: Host a one‑hour session on headings and alt text. Immediate impact builds confidence.
    • Use role-based paths: Designers explore contrast and layout. Marketers focus on captions and social media accessibility.
    • Pair training with checklists: A simple “before you publish” list—contrast, keyboard reach, captions—keeps lessons at the top of your mind.
    • Bring in real users: Invite people with disabilities to demos. Live feedback drives empathy and makes the value of inclusive design unmistakable.
    • Celebrate success: Recognize teams that close accessibility tickets or launch inclusive content.

    Choosing the Right Accessibility Training Format

    Not everyone learns the same way. Mix formats to meet your team’s needs:

    • Live workshops: Great for Q&A and real-time practice.
    • Short video modules: Ideal for busy schedules or quick refreshers.
    • Office hours: Open sessions where experts answer questions from any team.
    • Documentation hubs: Centralized space for checklists, coding samples, and brand guidelines.

    Larger organizations may also benefit from certification tracks or external mentors to support deeper learning and audits.

    Measuring Success

    Track the impact of training to keep improving:

    • Fewer accessibility issues during QA.
    • Lower remediation costs thanks to early awareness.
    • Positive user feedback from screen reader and caption users.
    • Fewer legal notices or compliance complaints.

    Quarterly progress reports help leadership see the value and maintain support.

    Overcoming Common Roadblocks

    • “We don’t have time.” Break accessibility training into 15-minute micro-lessons that fit between meetings.
    • “We can’t teach everyone everything.” Focus on essentials for each role—developers need ARIA, executives don’t.
    • “It sounds too technical.” Share real stories. A single form label can help both a low-vision user and someone filling it out in bright sunlight.

    Getting Started: A Quick Action Plan

    1. Audit your team’s skills. Survey knowledge gaps.
    2. Create a roadmap. Start with high-impact roles.
    3. Choose a learning partner. Consultant, online platform, or internal champion.
    4. Launch a pilot session. Start with something approachable, like image alt text.
    5. Review and refine. Gather feedback and evolve your approach.

    When people know what to look for, accessibility becomes second nature—not a scramble.

    Equip Your Team, Elevate Your Experience

    A successful accessibility program isn’t powered by one expert—it’s built on shared understanding. The more your teams know, the more they can contribute to inclusive, compliant, user-friendly experiences from the very beginning.

    Now’s the time to turn knowledge into action. Whether you’re setting strategy, designing experiences, writing content, or launching campaigns, accessibility training helps each role identify where inclusion starts—and how to make it stick.

    Accessibility Training That Moves Teams Forward

    At 216digital, we include complementary ADA training with every project because we believe that lasting accessibility starts with alignment. Our role-based approach ensures your team isn’t just meeting requirements—they’re embedding inclusion into design, development, and communication with confidence.

    Ready to move forward? Schedule a personalized ADA briefing with us. We’ll help you map out your goals, identify key opportunities, and launch a training strategy that’s effective, affordable, and built to last.

    The most accessible experiences are the ones designed with intention. Let’s help your team build them.

    Greg McNeil

    April 17, 2025
    Web Accessibility Training
    Accessibility, Accessibility Training, Marketer, Web Accessibility Training, web developers, Website Accessibility
  • Accessible Documents: 7 Issues You Might Overlook

    Have you ever tried to read a PDF on your phone only to pinch‑zoom until the text blurs? Now, picture that same frustration multiplied for someone who relies on a screen reader, a keyboard, or extra magnification. Inaccessible documents aren’t minor annoyances—they’re brick walls that block information. That’s why creating accessible documents is more than a best practice—it’s a necessity.

    This post walks through seven barriers often hidden inside PDFs and Word files. For each one, you’ll see why it matters, which Web Content Accessibility Guidelines (WCAG) success criteria apply, and how a few practical tweaks can open the door for every reader.

    Invisible Obstacles: Why Documents Trip People Up

    Web pages are usually built with clear HTML tags that signal headings, lists, and links. Conversely, documents mix text, images, and complex layouts in a single container. If you skip semantic structure or rely on visual styling alone, those layers become invisible mazes for people using assistive tech.

    WCAG was designed for the web, yet its principles work perfectly for accessible documents. Meeting them keeps your files usable for screen readers, keyboard navigation, high‑contrast modes, and more.

    1. Missing or Misused Headings

    When screen reader users rely on heading levels to navigate, skipping or misusing them turns a well-organized document into a frustrating guessing game. Simply enlarging font size doesn’t cut it—headings need to be properly structured.

    Make it better: Use built-in heading styles (H1, H2, H3, etc.) in Word or Google Docs, not manual formatting. Stick to one H1 per page for your title, followed by a clear hierarchy.

    Don’t forget: WCAG 1.3.1 requires meaningful structure—not just visual formatting. Run an accessibility checker before exporting to PDF to make sure your headings stay intact.

    Pro tip: Set your document language, so screen readers know how to pronounce text correctly. In Word, go to Review > Language > Set Proofing Language.

    2. When PDFs Are Just Pictures

    A scanned contract that looks fine on screen may be completely silent to assistive tech. Without real text, a screen reader simply announces “graphic… graphic… graphic.” There’s no searching, no enlarging, and no reading.

    What to do instead: Use OCR (Optical Character Recognition) to create a text layer. Adobe Acrobat, ABBYY FineReader, and Google Drive all have built-in OCR tools.

    Make it work: Always proofread OCR results—blurry scans and fancy fonts often lead to errors.

    Standards check: WCAG 1.4.5 requires using real, selectable text whenever possible.

    Bonus tip: Use document properties to add a title and author—these help screen readers and improve file organization. In Word: File > Info > Properties.

    3. Color Contrast That’s Too Subtle

    That soft gray text might look sleek on a light background—but if you have low vision or are reading on a dim screen, it becomes nearly invisible.

    How to fix it: Check color combinations before publishing. Use tools like WebAIM’s Contrast Checker or Adobe’s color contrast tools.

    What the guidelines say: WCAG 1.4.3 calls for a minimum contrast ratio of 4.5:1 for standard text.

    Design reminder: Check charts, infographics, and callout boxes too—those often sneak past brand reviews.

    4. Vague Link Text

    When every hyperlink says “Click here,” a screen reader user hears the same phrase over and over, with no context. It’s like walking through unlabeled doors and hoping for the best.

    Do this instead: Write descriptive links like “Download the 2025 Benefits Guide (PDF).” This helps everyone know what to expect before they click.

    Standards note: WCAG 2.4.4 requires link text to make sense on its own.

    Extra clarity: In Word, use ScreenTips (Alt + Ctrl + D) to add hover-text instructions for links.

    5. Images Without Alt Text

    If an image doesn’t include alt text, assistive tech can’t describe it—and users miss the point. Charts, infographics, and even decorative flourishes need attention.

    Quick fix: Describe the key message, not every visual detail. For example, summarize trends or highlight data points in charts.

    WCAG compliance: Guideline 1.1.1 requires text alternatives for all meaningful images.

    Helpful tip: Tag purely decorative images as “null” or “decorative,” so screen readers skip them. For complex visuals, link to a longer description or add it in an appendix.

    6. Tables That Don’t Translate

    Tables made with tabs or manual spacing may look fine, but screen readers can’t follow the structure. Data ends up being read out of order—turning financials or schedules into a jumbled mess.

    Get it right: Use built-in table tools. Define the first row as a header and use column headers where needed.

    Testing tools: In Word: Table > Properties > Row > Repeat as header row. In Acrobat Pro, use the Table Editor and test with NVDA or VoiceOver.

    Remember: WCAG 1.3.1 also applies here—data must be presented with proper markup and relationships.

    Avoid this: Don’t use tables for layout. It may seem like a shortcut, but it often leads to accessibility headaches.

    7. Lists That Don’t Act Like Lists

    Typing dashes or asterisks might look fine visually, but to a screen reader, it’s just a single paragraph. The structure—and meaning—is lost.

    Better approach: Use the bullets or numbering tools built into Word or Docs. Real lists help assistive tech break up and interpret content correctly.

    After exporting: Run “Autotag Document” in Acrobat and verify that lists are correctly tagged.

    WCAG reference: Once again, 1.3.1—structure matters.

    8. Use Clear Language and Layout

    Overly complex language or long-winded paragraphs can be barriers in themselves. Accessibility isn’t just about code or design—it’s about comprehension too.

    Try this: Write with clarity. Use simple words, short sentences, and plenty of white space. Break things up with subheadings and bulleted lists.

    Pro tip: Aim for an 8th-grade reading level or below when possible. Tools like Hemingway Editor or Microsoft Editor can help simplify your language.

    9. Choose the Right Export Settings

    Even the best-crafted document can lose accessibility features when exported carelessly.

    Before hitting “Save As”:

    • Use formats that preserve tags, alt text, and headings (e.g., PDF/A).
    • Use built-in export tools from Word, not third-party converters.
    • Double-check using an accessibility checker like Adobe Acrobat’s.

    10. Provide Alternative Formats

    Not every user consumes content the same way. Offering alternative versions ensures a broader reach.

    Examples:

    • A transcript for a video.
    • A plain-text version of a design-heavy PDF.
    • A mobile-friendly HTML version of a Word document.
    • This level of flexibility supports users with screen readers, low vision, dyslexia, and more.

    Beyond the Basics: Keep Creating Accessible Documents

    Fixing the top document issues is a great start—but real accessibility doesn’t stop at a checklist. It’s something you build into the process and revisit as tools evolve, teams shift, and standards update.

    Don’t rely on tools alone. Automated checkers are helpful for flagging missing tags or contrast issues, but they won’t catch everything. They can’t tell if your heading structure makes sense or if your alt text actually describes the image. A quick manual review—ideally from someone who understands assistive tech—can make all the difference.

    Keep your team in the loop. Many of the most common document barriers come down to simple habits: skipping heading styles, forgetting to add alt text, or using layout tables. Short training sessions or documentation refreshers can prevent a lot of repeat issues, especially if you’re onboarding new staff or updating templates.

    Check your templates yearly. Accessibility standards grow. So do the tools we use to write, design, and export. A quick annual review of your document templates helps ensure you’re not accidentally locking in outdated practices or missing opportunities to improve.

    Make Your Documents Work for Everyone

    Document accessibility isn’t about perfection—it’s about intention. When you take the time to apply heading styles, write descriptive link text, or check contrast ratios, you’re creating something that works for more people, in more ways.

    These changes aren’t hard. They’re habits. And once your team knows what to look for, accessible documents become second nature—just like spell check or formatting a title page.

    At 216digital, we offer more than advice. We can review your files, train your staff, and even build accessible templates tailored to your needs. Every project we take on includes complementary ADA training—so your team is empowered, not just compliant.

    If you’re ready to move past the guesswork and start building documents that include everyone, schedule a quick briefing with us. Together, we can turn accessible content into a shared standard—not a scramble.

    Let’s take that first step—one document at a time.

    Greg McNeil

    April 16, 2025
    How-to Guides
    Accessibility, accessible documents, How-to, PDF, WCAG, Website Accessibility
  • What to Expect from an Accessibility Audit

    Running a business is no small feat. Between managing daily operations, keeping customers happy, and staying on top of your digital presence, it’s easy to overlook something like web accessibility. But in today’s world, where more users rely on assistive technology to browse online, accessibility is no longer optional—it’s essential.

    That’s where an accessibility audit comes in. It’s a smart, proactive step that helps you understand how well your website works for people with disabilities and where improvements are needed. It’s not just about avoiding legal trouble—it’s about creating a better experience for all your visitors.

    Let’s break it down so you know exactly what to expect.

    Why Accessibility Matters

    Reaching Every Visitor

    Web accessibility is about making sure everyone can use your website—no matter their ability. That includes people who rely on screen readers, keyboard navigation, or voice control, as well as those with visual, hearing, or cognitive challenges.

    A more accessible site leads to:

    • Better user experience
    • Improved search engine visibility
    • Increased customer trust

    It’s a win for your users and your business.

    Reducing Legal Risk

    ADA-related lawsuits over inaccessible websites are on the rise, and many target small to mid-sized businesses. In fact over 67% of lawsuits  in 2024 were targeting businesses with an annual revenue under $25 million or less. 

    These cases can be stressful and expensive—even if the issues weren’t intentional.

    A professional accessibility audit helps you spot and fix issues early, protecting your business while showing your commitment to inclusion.

    What Is an Accessibility Audit?

    An accessibility audit is a full review of your website to find any barriers that might stop people with disabilities from using it. These barriers could be anything from missing image descriptions to forms that don’t work with a screen reader.

    The audit is based on the Web Content Accessibility Guidelines (WCAG), which provide a clear set of standards for accessible web design. Following WCAG helps ensure your site meets legal requirements—and, more importantly, that it works for everyone.

    The Accessibility Audit Process: Step-by-Step

    Here’s what typically happens during a full accessibility audit:

    Initial Consultation & Scope Definition

    The process starts with a conversation. You and your audit team will review your website’s goals, user flows, and top-priority pages—like your homepage, checkout process, or contact form. This helps focus the audit on what matters most.

    Automated Testing

    Automated tools run quick scans to catch common issues like:

    • Missing alt text
    • Low color contrast
    • Improper heading order

    This is a great first step, but automated testing only catches part of the picture. That’s why manual checks are so important.

    Manual Evaluation

    Accessibility specialists then take a deeper look at your site. They’ll test things like:

    • Can users navigate with just a keyboard?
    • Are screen readers reading content in the correct order?
    • Do buttons and links have clear, accessible labels?

    Manual testing finds the issues that machines often miss—and ensures your site works for real people in real situations.

    User Testing with Assistive Technology

    In some cases, the team may bring in people who use assistive tools daily—like screen readers or alternative input devices—to test your site. Their feedback offers invaluable real-world insight that helps uncover problems no tool or developer could spot alone.

    Documentation of Findings

    Once testing is done, you’ll receive a report that includes:

    • A list of all issues
    • Where each problem exists
    • The specific WCAG criteria it violates
    • Visual examples and code references for clarity

    This report serves as your roadmap to fixing issues efficiently.

    Prioritization of Issues

    Not all issues are created equal. The audit team will help you prioritize based on the following:

    • How severe the issue is
    • How many users it might impact
    • Whether it poses a legal risk

    This lets you address the biggest barriers first and build a smart action plan moving forward.

    Remediation Recommendations

    Finally, you’ll receive clear, actionable guidance for fixing each issue. These recommendations will be tailored to your site’s platform, content, and team capacity. Some fixes might be quick, while others may take more planning—but you’ll know exactly what to do and where to start.

    What Happens After the Audit?

    Implementing Fixes

    After the accessibility audit, it’s time to put the findings to work. Your team—or a trusted partner like 216digital—can help implement those changes, making sure they align with best practices while preserving your brand’s design and functionality.

    Team Training

    To keep your site accessible over time, it helps to train the people who update it. That could mean a short session on how to use alt text or a checklist for adding new content. A little knowledge goes a long way in preventing future issues.

    Ongoing Monitoring

    Accessibility isn’t something you check off once and forget about. Websites are living things—they change, grow, and update over time. That means new accessibility issues can pop up without warning, especially as content is added or platforms evolve.

    That’s why regular monitoring is key. Running periodic scans, reviewing key pages, and staying alert to new barriers helps you maintain accessibility long after the initial audit. Tools like a11y.Radar, 216digital’s ongoing monitoring service, are designed to make this easier. It quietly keeps tabs on your site, flags issues early, and helps ensure your site stays in line with accessibility best practices—without the need for constant manual checks.

    Your Website’s Future Just Got Brighter

    A professional accessibility audit gives you more than just a report—it gives you peace of mind. It’s a smart, future-focused way to protect your business, improve your site, and welcome every visitor who comes your way.

    At 216digital, we specialize in helping small to mid-sized businesses make sense of accessibility. Our expert-led audits, clear documentation, and hands-on remediation support make the process easy to follow and effective to implement. We help you go beyond compliance—to a website that’s truly inclusive.

    If you’re ready to create a better experience for everyone and reduce your legal risk, let’s talk. A more accessible site isn’t just better for users—it’s better for business.

    Greg McNeil

    April 15, 2025
    Testing & Remediation
    Accessibility, Accessibility Audit, Accessibility testing, automated testing, manual audit, Web Accessibility, Website Accessibility
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