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  • Why is Web Accessibility Training Important?

    Why is Web Accessibility Training Important?

    So, you’ve engaged with a web remediation specialist and improved your website’s digital inclusivity. What’s next? To avoid moving backward and introducing new accessibility barriers, your team should attend an accessibility training session. Let’s discuss why digital accessibility and accessibility training are so important and how they can benefit not only your users but also your business.

    What is Digital Accessibility?

    Digital accessibility refers to making websites, applications, and other digital content usable by everyone, including people with disabilities. A wide range of disabilities may impact user experience, including visual, auditory, physical, speech, cognitive, and neurological disabilities. By ensuring that your digital content is accessible, you’re making it possible for all users to navigate, understand, and interact with your website.

    Why Does Web Accessibility Matter?

    Inclusivity and Equality

    At its core, digital accessibility is about inclusivity and equality. The internet should be a place where everyone can participate, regardless of their abilities. By making your website accessible, you’re promoting equal access to information and services for all users.

    Legal Requirements

    The United States has legal requirements to ensure websites are accessible. The Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act are two critical pieces of legislation that mandate accessibility. Failing to comply with these laws can result in legal action, fines, and damage to your reputation.

    Business Benefits

    Accessible websites can reach a larger audience. According to the World Health Organization, over one billion people, or about 16% of the world’s population, have some form of disability. By making your website accessible, you’re doing the right thing and tapping into a significant market. Additionally, accessible websites tend to have better SEO, which can lead to higher search engine rankings and increased traffic.

    Enhanced User Experience

    Accessibility features often improve everyone’s overall user experience. For example, captions on videos can benefit users in noisy environments, and clear, simple navigation can help users find information more quickly.

    What is Accessibility Training?

    Although many web platforms strive to build accessibility into their products, it is still essential for anyone who modifies the site to pursue training on how to avoid introducing accessibility barriers. This training covers a wide range of topics, from understanding the needs of people with disabilities to implementing specific accessibility features on a website.

    The Importance of Accessibility Training

    Understanding User Needs

    Accessibility training helps you understand the diverse needs of your users. By learning about the different types of disabilities and how they affect how people interact with digital content, you can create more inclusive websites.

    Staying Up-to-Date with Best Practices

    The field of digital accessibility is constantly evolving. New technologies and standards are continually being developed to improve accessibility. Accessibility training ensures you stay up-to-date with the latest best practices and guidelines.

    Improving Technical Skills

    Accessibility training can enhance your technical skills as a developer. You’ll learn to implement accessibility features, such as alt text for images, keyboard navigation, and screen reader compatibility. These skills enhance your website and make you a more versatile and valuable developer.

    Avoiding Legal Issues

    As mentioned earlier, there are legal requirements for web accessibility. Accessibility training helps you understand these laws and helps avoid frivolous lawsuits. Being proactive can help you avoid legal issues, associated costs, and reputational damage.

    Critical Components of Accessibility Training

    Web Content Accessibility Guidelines (WCAG)

    The WCAG is a set of guidelines developed by the World Wide Web Consortium (W3C) to ensure accessible web content to people with disabilities. Accessibility training covers these guidelines, including the four principles of accessibility: Perceivable, Operable, Understandable, and Robust (POUR).

    Assistive Technologies

    Training includes information on various assistive technologies, such as screen readers, braille displays, and speech recognition software. Understanding how these technologies work is crucial for creating accessible content.

    Practical Implementation

    Accessibility training provides practical, hands-on experience with implementing accessibility features. Common concepts include writing accessible code, providing text alternatives for graphical content, and testing your website for accessibility.

    User Testing

    User testing is an essential part of accessibility training. You’ll learn how to conduct accessibility audits and usability testing with people with disabilities. Through user testing, you can identify any accessibility issues and proactively remove accessibility barriers.

    How to Get Started with Accessibility Training

    Online Courses

    216digital includes accessibility training in every web remediation project. When we evaluate your website, we have an excellent opportunity to understand your team’s specific processes and can develop tailored training that is highly targeted and easy to follow.

    Professional Certifications

    Earning a professional certification in accessibility can enhance your skills and credibility. Certifications such as the Certified Professional in Accessibility Core Competencies (CPACC) and the Web Accessibility Specialist (WAS) from the International Association of Accessibility Professionals (IAAP) are recognized in the industry.

    Join Accessibility Communities

    Joining accessibility communities can provide support and resources as you learn about digital accessibility. Websites like WebAIM (Web Accessibility In Mind) and the W3C Web Accessibility Initiative offer forums, articles, and guidelines to help you stay informed.

    Hands-On Practice

    The best way to learn about accessibility is through hands-on practice. Start by conducting an accessibility audit of your website and implementing the necessary changes. Use tools like the WAVE (Web Accessibility Evaluation Tool) and Google Lighthouse to test your website and identify areas for improvement.

    Conclusion

    Digital accessibility is not just a legal requirement but a moral obligation. By making your website accessible, you’re ensuring that everyone can access and interact with your content regardless of their abilities. Accessibility training is crucial in this process, providing you with the knowledge and skills to create inclusive digital experiences.

    Investing in accessibility training benefits your users, your business, and society. It enhances the user experience, expands your audience, and helps you avoid costly litigation. As website owners, developers, and content creators, it’s our responsibility to make the web a more accessible place for everyone.

    So, take the first step today. 216digital has accessibility experts on deck, ready to help with all your accessibility needs. Your users will thank you, and you’ll be contributing to a more inclusive digital world.

    Greg McNeil

    July 25, 2024
    Web Accessibility Training
    Accessibility, Accessibility Training, ADA Compliance, Web Accessibility Training, Website Accessibility, Website Accessibility Tools
  • Choosing the Right Web Accessibility Solution

    Choosing the Right Web Accessibility Solution

    In today’s digital age, ensuring that your website is accessible to all users, including those with disabilities, is not just a legal obligation but also a moral imperative. With the implementation of laws like the Americans with Disabilities Act (ADA) and the European Accessibility Act (EAA), businesses must prioritize website accessibility to avoid potential legal repercussions and to foster an inclusive online environment. This guide will help you choose the right web accessibility solution for your organization, depending on your needs, goals, and budget. We will also highlight the ADA remediation services offered by 216digital, a leader in the field.

    Understanding Website Accessibility and ADA Conformance

    Website accessibility refers to the inclusive practice of ensuring that websites are usable by people of all abilities and disabilities. This includes making content perceivable, operable, and understandable, and robust for individuals with visual, auditory, motor, and cognitive impairments. ADA conformance means that a website meets the standards set by the ADA, which often align with the Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C).

    Assessing Your Needs and Goals

    Before diving into the web accessibility solutions available, it’s crucial to assess your organization’s specific needs and goals. Here are some key considerations:

    1. Legal Compliance: Determine the legal requirements applicable to your business. For U.S. companies, ADA compliance is mandatory, while European companies must adhere to the EAA. Understanding these requirements will guide your accessibility efforts.
    2. Audience: Consider your target audience and their potential accessibility needs. For example, if your website serves a large population of elderly users, you may need to focus more on features that improve readability and navigation.
    3. Current State of Accessibility: Conduct an accessibility audit to identify existing issues. This will help you understand the scope of work required and prioritize improvements.
    4. Budget: Establish a budget for accessibility improvements. Costs can vary widely depending on the complexity of your website and the extent of remediation needed.
    5. Internal Expertise: Assess whether your team has the necessary skills and knowledge to implement accessibility changes or if you need external support.

    Choosing the Right Web Accessibility Solution

    Once you have a clear understanding of your needs and goals, you can start exploring the available solutions. Here are some tips for choosing the right web accessibility solution for your organization:

    Automated Accessibility Tools

    Automated audits like Lighthouse, WAVE, and Firefox Inspector are a great starting point for identifying common accessibility issues. These tools quickly show potential problems, such as missing alt text, incorrect heading structures, and broken links. They give you a report with these findings, which you can use as a starting point to make your site more accessible. Some popular automated tools include:

    • Google Lighthouse: An open-source tool that provides audits for performance, accessibility, SEO, and more, generating detailed reports and actionable insights to improve website accessibility and user experience.
    • WAVE (Web Accessibility Evaluation Tool): A web accessibility evaluation tool that highlights accessibility issues directly on the webpage, providing visual feedback and detailed reports to help identify and address barriers for users with disabilities.
    • Firefox Inspector: A built-in tool in Firefox’s developer tools that allows users to inspect, modify, and debug HTML and CSS, including accessibility properties, helping developers ensure compliance with accessibility standards.

    Pros of Automated Accessibility Tools

    1. Speed: Automated tools can scan an entire website in minutes, providing a quick overview of accessibility issues.
    2. Cost-Effective: These tools are generally less expensive than manual audits or professional services.
    3. Convenience: useful for identifying widespread issues to ensure ongoing compliance.

    Cons of Automated Accessibility Tools

    1. Limited Scope: Automated tools cannot catch all accessibility issues, especially those involving user experience and context.
    2. False Positives/Negatives: These tools can sometimes flag issues that aren’t actually problems or miss real issues, leading to incomplete compliance.
    3. Lack of Detailed Guidance: While they provide suggestions, they often lack the detailed guidance needed to fix complex issues.

    Manual Audits and User Testing

    Manual audits and user testing provide a more in-depth analysis of your website’s accessibility. Accessibility experts will go through your site carefully, checking each part to make sure it follows WCAG’s guidelines. This is a detailed process where experts use different browsers and assistive tools, like screen readers or voice recognition software, to find and fix any small problems with accessibility.

    Pros of Manual Audits and User Testing

    1. Thoroughness: Human experts can identify complex issues that automated tools might miss.
    2. Real-World Testing: User testing ensures that your site is usable for people with disabilities.
    3. Detailed Reports: Manual audits provide in-depth reports and specific recommendations for improvement.

    Cons Manual Audits and User Testing

    1. Cost: Manual audits and user testing can be expensive, especially for large websites.
    2. Time-Consuming: These processes take longer than automated scans, delaying the implementation of fixes.
    3. Resource-Intensive: They require skilled professionals to coordinate with users with disabilities.

    Accessibility Overlays and Plugins

    Accessibility overlays and plugins offer quick fixes for improving accessibility. These solutions typically add features like screen reader compatibility, keyboard navigation, and color contrast adjustments by modifying a website’s code with a snippet of JavaScript.

    Pros Accessibility Overlays and Plugins

    1. Quick Implementation: Overlays can be added to your site quickly, offering an immediate boost in accessibility.
    2. User Control: They often allow users to customize their experience, such as adjusting font sizes or contrast levels.
    3. Cost-Effective: Generally cheaper than comprehensive manual audits or professional services.

    Cons Accessibility Overlays and Plugins

    1. Superficial Fixes: Overlays may not address the root causes of accessibility issues, leading to only superficial compliance.
    2. User Frustration: Some users with disabilities find overlays intrusive or ineffective.
    3. Potential Legal Risks: Reliance on overlays alone may not meet legal accessibility standards, potentially exposing your site to legal action.

    Check out our guide on web accessibility overlays for more details on how they might make your website a target for a frivolous ADA lawsuit.

    Consulting and Professional Services

    For organizations seeking a thorough and sustainable approach to accessibility, consulting, and professional services are ideal. These provide customized solutions based on your specific needs, including expert guidance, comprehensive audits, remediation, and ongoing support.

    Pros Consulting and Professional Services

    1. Expert Guidance: Professionals bring a wealth of experience and expertise to ensure comprehensive accessibility.
    2. Custom Solutions: Services are tailored to your website’s unique needs and requirements.
    3. Ongoing Support: Many consulting firms offer ongoing support and training to maintain accessibility.

    Cons Consulting and Professional Services

    1. High Cost: Professional services are typically the most expensive option.
    2. Dependency: Relying on external consultants can create dependency, potentially slowing down internal development processes.
    3. Implementation Time: Custom solutions take time to develop and implement, potentially delaying compliance.

    216digital’s ADA Remediation Services

    When it comes to professional web accessibility solutions, 216digital stands out as a trusted provider of ADA remediation services. Here’s why 216digital is a top choice for ensuring your website meets ADA conformance:

    Risk Mitigation

    Through our extensive experience and collaboration with key legal players, 216digital has determined the metrics and red flags that cause companies to get hit with ADA non-compliance lawsuits. We know exactly how to take the target off of your back so that you can forget about the ambulance chasers and focus on growing your business.

    Our goal through this service is to get the best possible settlement through the improvement of your automated scan results. Identifying and removing web accessibility errors detected with scanning tools and those addressed in the lawsuit. Providing an Accessibility Statement, Skip Link, and Focus Outlines as window dressing to further prevent copycats. Ensure you don’t fall victim to copycat legislation by getting your metrics below internally established risk tolerance thresholds.

    Real-World Accessibility

    While automated accessibility scans are functional and convenient, they only curate about 30% of issues, leaving your website exposed to a lawsuit and your customers with a poor user experience.

    WCAG 2.1 Professional Audits provide insight that accessibility software can’t, which is essential to ensuring that disabled users can access your website to their fullest extent. Only through professional auditing, page-by-page click-throughs, and testing assistive technology such as screen readers and keyboard-only commands can your website reach full accessibility compliance.

    Our Web Accessibility Professionals will evaluate and examine the accessibility level of your website’s UI, source code, usability, and design. Then, they will implement solutions focused on three key areas:

    • Screen reader and assistive technology compatibility
    • Keyboard-only navigation, operation, and orientation
    • UI and design

    Ongoing Support and Monitoring

    Accessibility monitoring is an ongoing and proactive process that regularly checks online content for accessibility violations. Think of it as an early warning system, allowing developers and content creators to identify and fix potential barriers quickly.

    216digital’s a11y. Radar is an automated tool that regularly checks your website for ADA compliance. It tracks your ongoing efforts, whether they’re done by your in-house team or an outside agency. You’ll get access to detailed dashboards and updates on any content, code, or user experience issues that might affect your website’s accessibility. Plus, our easy-to-use interface lets your team see current problems and manage any changes that need to be made.

    Here are some of a11y. Radar’s key features:

    • Dynamic Dashboard Display
    • Compliance Scans
    • Detailed Issue Reports
    • Issue Tracking Over Time
    • Manual Testing Reports
    • Email Alerts
    • Current Web Compliance Status

    Conclusion

    Choosing the right web accessibility solution is crucial for ensuring that your website is inclusive, usable, and conforms to legal standards. By assessing your needs, goals, and budget, you can determine the most appropriate approach, whether it’s using automated tools, conducting manual audits, implementing accessibility overlays, or partnering with professional services like 216digital.

    216digital‘s ADA remediation services offer a comprehensive, customized, and user-centered solution to web accessibility. By leveraging their expertise, you can achieve ADA conformance and provide a better online experience for all users, ultimately fostering an inclusive digital environment and protecting your organization from potential legal challenges.

    Investing in web accessibility is not just about compliance; it’s about creating a web that works for everyone. Take the first step today and choose the right accessibility solution for your organization.

    Greg McNeil

    July 23, 2024
    Testing & Remediation
    Accessibility Remediation, ADA Web Accessibility, digital accessibility, Web Accessibility, Web Accessibility Remediation, Web Accessibility Solution
  • Why Accessible Buttons Matter for Your Website

    Why Accessible Buttons Matter for Your Website

    As a website owner, developer, or content creator, you’ve probably heard the term “web accessibility” tossed around. But what does it really mean, and why should you care? Specifically, how do accessible buttons fit into this equation? In today’s blog post, we’ll break down everything you need to know about web accessibility for buttons. We’ll cover why it’s essential, the guidelines you need to follow, and practical tips on creating buttons that everyone can use.

    Why Web Accessibility for Buttons is Important

    Let’s start with the basics: what is web accessibility? Simply put, web accessibility means designing websites and digital tools so that everyone, including people with disabilities, can use them. This includes people with visual, auditory, cognitive, and motor impairments. Accessible buttons play a huge role in this.

    Think about how often you click a button online—whether you’re submitting a form, making a purchase, or navigating to another page. Now imagine trying to do those things if the buttons were hard to see, difficult to click, or didn’t make sense when read by a screen reader. For millions of people, this is a daily reality.

    Creating accessible buttons isn’t just about following guidelines—it’s about ensuring that everyone can interact with your website easily and effectively. By making your buttons accessible, you’re not only improving the user experience but also reaching a wider audience, boosting your SEO, and demonstrating social responsibility.

    Understanding the WCAG Guidelines for Accessible Buttons

    The Web Content Accessibility Guidelines (WCAG) are the go-to resource when it comes to web accessibility. They provide a set of recommendations designed to make web content more accessible to people with disabilities. When it comes to buttons, there are specific guidelines to keep in mind.

    Perceivable

    Text Alternatives (WCAG 1.1.1)

    Every button should have a text alternative that conveys the same information as the visual button. This can be done using alt text or aria-labels. This ensures that users who rely on screen readers can understand the button’s purpose.

    Contrast (WCAG 1.4.3)

    Buttons should be easily noticeable by all users, not just those with disabilities. Color plays a significant role in this. You’ll want to ensure that both the button color and the text have sufficient contrast. Buttons should have a high contrast ratio of at least 4.5:1 between the text and background colors to ensure they are easy to see, even for users with visual impairments.

    Operable

    Keyboard Accessibility (WCAG 2.1.1)

    Make sure that all buttons can be accessed and activated using a keyboard. This is crucial for users who cannot use a mouse. Not all users are able to use a mouse to navigate the web which means users need to be able to navigate and click on buttons using just their keyboard.

    Focus Indicators ( WCAG 2.4.13)

    When a button is selected or “focused,” it should be visually distinct so users can easily see which button they’re interacting with. Button elements should be designed to give a clear visual cue to the user. WCAG 2.4.13 recommends at least a 2 CSS pixel thick perimeter around the button.

    Understandable

    Clear Labels (WCAG 3.3.2)

    When creating buttons, make sure the labels are clear and easy to understand, so that users know what will happen when they click the button. You can use WAI-ARIA (ARIA roles) to help with this. By including ARIA labels in your HTML, you can avoid confusion and anxiety around buttons and clearly communicate what action will follow when the button is clicked.

    Consistent Navigation (WCAG 3.2.3)

    If your website uses buttons for navigation, ensure that the buttons are consistent across pages to avoid confusion.  

    Robust

    Screen Reader Compatibility (WCAG 4.1.2)

    Did you know that buttons have different states besides their default one? This includes hover, click, active, and more. Each of these states needs to have clear cues so that users with disabilities and assistive technologies can easily use them. It’s important to make sure your buttons work on different devices and web browsers, including with tools like screen readers. 

    We recommend testing your content with different types of screen readers, like NVDA, Voiceover, or JAWS, to ensure that they are being announced as buttons and not links.

    How to Create Accessible Buttons

    Now that you understand the importance and guidelines of web accessibility for buttons, let’s explore the practical steps you can take to make them accessible.

    Use Semantic HTML

    One of the simplest ways to make your buttons accessible is to use the correct HTML elements. For example, use the <button> tag for buttons rather than trying to repurpose other tags like <div> or <span>. The <button> tag is designed for user interaction and is inherently more accessible because it’s recognized by assistive technologies.

    Here’s a quick example:

    <button type="submit">Submit</button>

    This button is easy for screen readers to identify and interact with. It also works well with keyboards, making it accessible to a broader audience.

    Make Sure Button Labels are Clear and Descriptive

    Button labels should be straightforward and describe the action that will occur when clicked. Avoid using vague labels like “Click Here” or “More” because they don’t provide enough context. Instead, be specific. For instance, “Submit Form,” “Download Report,” or “Add to Cart” are much better options.

    A clear label helps everyone, but it’s especially crucial for screen reader users. When the screen reader announces the button, the user should instantly understand what will happen if they activate it.

    Provide Alt Text or ARIA Labels for Buttons

    If your button uses an image or icon instead of text, you need to provide an accessible name for the button. This can be done with alt text or an aria-label. This ensures that screen readers can announce the button’s function to the user.

    Here’s an example:

    <button aria-label="Search">
<img src="search-icon.png" alt="">
</button>

    In this case, the aria-label tells the screen reader that this is a search button, even though the button itself only displays an image.

    Ensure High Contrast for Better Visibility

    High contrast between the button text and background is essential for users with visual impairments, including color blindness. WCAG recommends a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text.

    For example, if your button has white text on a blue background, make sure the shade of blue is dark enough to provide sufficient contrast.

    Test Keyboard Accessibility

    Many users rely on a keyboard rather than a mouse to navigate a website. Ensure that all buttons can be accessed using the Tab key and activated with the Enter or Space key.

    To test this, try navigating your site using only the keyboard. If you can’t reach or activate a button, you’ll need to adjust your code to make it keyboard accessible.

    The Role of Button Labels in Web Accessibility

    Button labels are crucial in web accessibility. They guide users on what to do next and are particularly important for those using screen readers or other assistive technologies. Here’s how to get button labels right:

    Write Alt Text as Simple Sentences

    If your button includes an image or icon, write alt text that clearly and succinctly describes the button’s action. Alt text should be simple, direct, and written as a complete sentence whenever possible. 

    For example:

    <button aria-label= "Download report">
<img src="download-icon.png" alt="Download report">
</button>

    This alt text tells the user exactly what the button does. Avoid overly complex or vague descriptions, as they can confuse users.

    Avoid Repeat or Redundant Button Labels

    On some websites, you might find multiple buttons with the same label, like several “Learn More” buttons on a single page. This can be confusing for users who rely on screen readers, as they won’t know which “Learn More” button corresponds to which section of content.

    To avoid this, make sure each button label is unique and descriptive. If you have several buttons that perform similar actions, differentiate them by adding context. For example:

    • “Learn More About Our Services”
    • “Learn More About Our Products”
    • “Learn More About Our Team”

    Testing and Maintaining Accessible Buttons

    Once you’ve created accessible buttons, it’s important to test them regularly to ensure they work as expected. Here are some ways to test your buttons:

    Screen Reader Testing

    Use a screen reader like NVDA (Windows), Voiceover (Mac), or JAWS to navigate your website. Ensure that each button is announced correctly and that its purpose is clear.

    Keyboard Navigation

    Test your site using only a keyboard to make sure that all buttons are accessible and functional. Check that the focus state is visible and that buttons can be activated with the Enter or Space key.

    Color Contrast Testing

    Use tools like the WCAG Contrast Checker to verify that your button colors meet accessibility standards.

    Ongoing Maintenance

    Web accessibility is not a one-time task. As you add new content and features to your website, make sure that any new buttons meet accessibility guidelines. Regularly audit your site to catch and fix any issues.

    216digital’s a11y.Radar ADA Monitoring

    With 216digital’s a11y.Radar, maintaining an ADA-compliant website is easier than ever. This automated platform continuously audits your site, reporting on accessibility efforts by your team or an external agency. You’ll get real-time updates on potential issues, access to an intuitive dashboard, and tools to manage and resolve problems.

    Key Features:

    • Dynamic Dashboard
    • Compliance Scans
    • Detailed Issue Reports
    • Issues Over Time Tracking
    • Manual Testing Reports
    • Email Alerts
    • Current Compliance Status

    Schedule a complimentary ADA Strategy Briefing to speak with one of our accessibility experts about a11y.Radar ADA Monitoring today.

    Button Up for Web Accessibility

    Web accessibility is essential for creating an inclusive online experience, and accessible buttons are a crucial part of that equation. By following the WCAG guidelines, using clear and descriptive labels, and testing your buttons for accessibility, you can ensure that your website is usable by everyone.

    Remember, accessible buttons not only help users with disabilities—they improve the overall user experience for everyone. As a website owner, developer, or content creator, making your buttons accessible is a simple yet powerful way to make your site more inclusive and effective.

    So, the next time you add a button to your website, take a moment to consider its accessibility. It’s a small effort that can make a big difference.

    Greg McNeil

    July 23, 2024
    How-to Guides
    Accessibility, Accessible Buttons, ADA Compliance, ADA Website Compliance, web development, Website Accessibility
  • The European Accessibility Act: How to Prepare

    The European Accessibility Act: How to Prepare

    In an increasingly digital world, accessibility is more than just a buzzword—it is necessary. The European Accessibility Act (EAA) is a transformative piece of legislation that will significantly impact businesses and organizations across the European Union. Understanding what the EAA entails and taking proactive steps to comply can ensure legal compliance, expand your audience, and improve the user experience.

    What is the European Accessibility Act (EAA)?

    The European Accessibility Act, adopted in 2019, aims to improve the functioning of the internal market for accessible products and services by removing barriers created by divergent rules in Member States. This directive focuses on enhancing accessibility for people with disabilities, ensuring they have equal access to products and services, particularly in the digital domain.

    The EAA applies to various sectors, including:

    • Computers and operating systems
    • ATMs, ticket kiosks, and check-in terminals
    • Smartphones
    • Digital TV equipment and related accessories
    • Telecommunication services and equipment
    • Access to audio-visual media, including TV broadcasts and related consumer devices
    • Transportation services for air, bus, rail, and maritime travel
    • Banking services
    • E-books
    • Online shopping and e-commerce

    The deadline for compliance is June 28, 2025, giving organizations a clear timeframe to adapt their products and services to meet these new standards. Non-compliance can lead to significant penalties, and more importantly, it may alienate a substantial portion of the market.

    Preparing for the EAA: Steps to Increase Digital Accessibility

    Preparing for the EAA involves thoroughly understanding the requirements and taking systematic steps to ensure your organization is compliant. Here are essential steps to help you prepare:

    1. Understand the Specific Requirements for the EAA

    The first step towards compliance is to understand the specific requirements of the EAA fully. Begin by …

    • Reviewing the text of the legislation to understand the general and specific obligations.
    • Identify which products and services your organization offers fall under the scope of the EAA.
    • Consult legal experts or accessibility consultants to interpret the requirements for your specific case.

    2.Conduct an Accessibility Audit

    An accessibility audit comprehensively evaluates your digital products and services to identify areas not meeting accessibility standards. This audit should cover:

    • Websites and web applications
    • Mobile apps
    • Electronic documents (e.g., PDFs, e-books)
    • Software and hardware interfaces

    The audit should be conducted by professionals well-versed in the Web Content Accessibility Guidelines (WCAG) 2.1, as these guidelines form the basis for many of the EAA’s requirements.

    3.Develop an EAA Accessibility Strategy

    Based on the audit findings, develop a clear and actionable accessibility strategy. This strategy should include:

    • Setting Goals: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for accessibility improvements.
    • Allocating Resources: Determine the budget, personnel, and tools required to implement accessibility improvements.
    • Creating a Timeline: Establish a timeline for achieving compliance, with milestones to track progress.

    4.Implement Accessibility Improvements

    With a strategy in place, begin implementing the necessary changes. Key areas to focus on include:

    • Web and Mobile Accessibility: Ensure your websites and mobile apps comply with WCAG 2.1 AA standards. This includes providing text alternatives for non-text content, making content easily navigable, and making all functionalities available via keyboard.
    • Document Accessibility: Make sure electronic documents, such as PDFs and e-books, are accessible. This involves proper formatting, including headings, lists, and tables, and ensuring screen readers can interpret the content correctly.
    • Software and Hardware Interfaces: Ensure that software interfaces are navigable and operable by people with disabilities. This might involve providing tactile indicators, voice control, or other assistive features for hardware.

    5.Train Your Team on the EAA

    Accessibility is not a one-time project but an ongoing commitment. Train your team on accessibility best practices to ensure that accessibility is integrated into your organizational culture. This training should cover:

    • Designers and Developers: Training on how to create accessible user interfaces and code.
    • Content Creators: Guidance on writing accessible content and using accessible formats.
    • Customer Service Staff: Educating on how to assist customers with disabilities.

    6.Engage with Users with Disabilities

    User testing is a critical component of accessibility. Engage with users with disabilities to test your products and services. Their feedback will provide invaluable insights into real-world accessibility issues and help you make necessary adjustments.

    7.Monitor and Maintain Accessibility

    Accessibility is an ongoing process. Establish procedures for regularly monitoring and maintaining accessibility standards. This includes:

    • Regular Audits: Conduct regular accessibility audits to ensure continued compliance.
    • User Feedback: Create channels for users to report accessibility issues and ensure these reports are addressed promptly.
    • Staying Updated: Keep abreast of updates to accessibility standards and legislation to ensure ongoing compliance.

    Benefits of Compliance

    Complying with the EAA goes beyond avoiding legal repercussions. It offers several significant benefits:

    • Wider Audience Reach: By making your products and services accessible, you open your business to a broader audience, including the estimated 135 million people with disabilities in Europe.
    • Improved User Experience: Accessibility improvements often enhance the overall user experience, benefiting all users, not just those with disabilities.
    • Enhanced Reputation: Demonstrating a commitment to accessibility can improve your organization’s reputation, showing that you value inclusivity and diversity.
    • Competitive Advantage: Early compliance can set your organization apart from competitors who may delay or neglect these essential improvements.

    Conclusion

    The European Accessibility Act is a landmark step towards a more inclusive digital world. By understanding the requirements and taking proactive steps to ensure compliance, organizations can avoid legal penalties, enhance their user experience, reach a broader audience, and demonstrate a commitment to inclusivity. 

    Schedule a briefing with 216digital today to start preparing to ensure your organization is ready for the EAA and can thrive in an increasingly accessible digital landscape.

    Greg McNeil

    July 22, 2024
    Legal Compliance
    Accessibility, digital accessibility, EAA, WCAG Compliance, Website Accessibility
  • What Are The Most Accessible Shopify Themes?

    What Are The Most Accessible Shopify Themes?

    Hey there, Shopify store owners, developers, and content creators! If you’re reading this, having a stunning online store is critical to attracting customers. But have you ever thought about making your store accessible to everyone, including people with disabilities? In today’s digital age, digital accessibility is crucial and more than just a buzzword. It’s about ensuring everyone can enjoy your site, no matter their abilities. Let’s dive into accessible Shopify themes and why they matter.

    Understanding Digital Accessibility

    Digital accessibility means designing websites and digital tools so everyone, including people with disabilities, can use them. Disabilities can be visual, auditory, physical, speech, cognitive, or neurological. When your site is accessible, you’re not just following best practices but also reaching a broader audience, enhancing your SEO, and showing you care about all your visitors.

    Why Accessibility Matters for Shopify Stores

    Shopify is one of the best e-commerce platforms for creating beautiful online stores. But beauty isn’t everything. Accessibility matters because:

    1. Inclusivity: Making your site accessible ensures everyone can use it, including those with disabilities. This increases your potential customer base.
    2. Legal Compliance: In the US, websites must comply with the Americans with Disabilities Act (ADA). Not following these guidelines can lead to lawsuits.
    3. SEO Benefits: Accessible sites are often better optimized for search engines, meaning better rankings and more traffic.
    4. Better User Experience: An accessible site is usually more user-friendly, keeping customers returning.

    What Makes a Shopify Theme Accessible?

    So, what should you look for in an accessible Shopify theme? Here are some key features:

    1. Keyboard Navigation: Users should be able to perform actions on your site using just a keyboard.
    2. Screen Reader Compatibility: Your site should work well with screen readers, which helps visually impaired users navigate the web.
    3. Text Alternatives: All images should have alt text so screen readers can describe them to users.
    4. Color Contrast: Text should have enough contrast with the background to be easily readable.
    5. Resizing Text: Users should be able to zoom and resize text without breaking your site’s layout.
    6. Clear Labels and Instructions: Forms and buttons should be clearly labeled so users know what they’re for.

    Top Accessible Shopify Themes Compatible with Online Store 2.0

    Now, let’s get into some of the most accessible Shopify themes compatible with Online Store 2.0. These themes are designed with digital accessibility in mind, ensuring your store is usable for everyone.

    Dawn

    Dawn is Shopify’s flagship theme for Online Store 2.0 and is built with accessibility in mind.

    • Keyboard Navigation: Dawn is fully navigable via keyboard, making it accessible for users who can’t use a mouse.
    • Screen Reader Support: The theme is compatible with screen readers, ensuring visually impaired users can access all content.
    • High Contrast: Dawn offers excellent contrast between text and background, which helps users with low vision.

    Craft

    Craft is perfect for stores with a focus on aesthetics and usability.

    • Text Alternatives: Every image in Craft can have alt text, making it accessible for screen readers.
    • Flexible Design: The theme’s layout adjusts well when text is resized, ensuring it remains readable.
    • Clear Instructions: Forms and interactive elements in Craft are clearly labeled.

    Sense

    Sense is a clean and modern theme designed for ease of use and accessibility.

    • High Contrast Mode: Sense offers a high-contrast color scheme, improving readability for low-vision users.
    • Accessible Forms: Forms are well-labeled and easy to use, ensuring everyone can complete purchases without hassle.
    • Keyboard-Friendly: Like the others, Sense is designed to work well with keyboard navigation.

    Crave

    Crave is a stylish theme that combines modern design with robust accessibility features.

    • Responsive Design: Crave’s responsive design ensures it looks great and works well on all devices, which is crucial for accessibility.
    • Alt Text: All images can have alt text, which is essential for screen reader users.
    • Clear Navigation: The navigation is straightforward to use, making it accessible to everyone.

    Refresh

    Refresh is ideal for stores that want a clean, modern look without compromising on accessibility.

    • Keyboard Navigation: The theme supports full keyboard navigation, ensuring users with disabilities can easily browse.
    • High Contrast: Refresh uses high contrast in its design, improving readability.
    • Screen Reader Friendly: It’s built to work seamlessly with screen readers.

    Tips for Enhancing Accessibility on Your Shopify Store

    Choosing an accessible theme is just the first step. Here are some additional tips to make your Shopify store even more accessible:

    1. Add Alt Text to Images: Every image on your site should have alternative text. This action helps screen reader users understand what’s on your site.
    2. Use Descriptive Links: Instead of “click here,” use descriptive text like “view our latest collection.”
    3. Ensure Text Readability: Use large, clear fonts and high-contrast colors.
    4. Test Your Site: Regularly check your site with the WAVE Web Accessibility Evaluation Tool for accessibility issues.
    5. Provide Keyboard Shortcuts: Offer keyboard shortcuts for common actions to make navigation easier.
    6. Accessible Forms: Make sure forms are easy to use and clearly labeled.
    7. Regular Updates: Keep your site and theme updated to fix any accessibility issues.

    Conclusion

    Digital accessibility isn’t just about ticking a box; it’s about creating an inclusive and user-friendly experience for all your visitors. Choosing an accessible Shopify theme like Dawn, Craft, Sense, Crave, or Refresh is a great start.

    Remember, an accessible site broadens your customer base, boosts your SEO, and helps you comply with legal requirements. So, take the time to invest in digital accessibility—it’s worth it!

    Starting your web accessibility journey on Shopify has never been easier with 216digital by your side. Schedule a complimentary ADA Strategy Briefing with our experts to craft a tailored plan for integrating WCAG 2.1 compliance into your development roadmap. We’re here to guide you every step of the way, ensuring that your online store meets accessibility standards while you focus on growing your business.

    Happy selling, and here’s to a more inclusive web!

    Greg McNeil

    July 18, 2024
    WCAG Compliance
    Accessibility, digital accessibility, Shopify, Shopify Themes, web development, Website Accessibility
  • The True Cost of ADA Lawsuits: More Than Just Settlements

    The True Cost of ADA Lawsuits: More Than Just Settlements

    As a business owner with an online presence, you’re likely familiar with the importance of keeping up with legal requirements and ensuring your website meets certain standards. However, one area that might not be on your radar but deserves serious attention is web accessibility and the potential for ADA lawsuits.

    Understanding Web Accessibility

    Web accessibility refers to the practice of ensuring that websites and web applications are usable by everyone, including people with disabilities. This includes making content perceivable, operable, understandable, and robust for all users, regardless of their abilities or disabilities.

    The Americans with Disabilities Act (ADA) was enacted in 1990 to prohibit discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and public and private places that are open to the general public. Over the years, courts have extended ADA requirements to include websites and digital platforms, considering them as places of public accommodation.

    The Rise of ADA Lawsuits

    In recent years, there has been a significant increase in lawsuits against businesses alleging that their websites are not accessible to individuals with disabilities. These lawsuits typically cite violations of the ADA, claiming that inaccessible websites prevent full and equal access to goods and services.

    The cost implications of these lawsuits are often underestimated by businesses. While the immediate financial impact of a settlement can be substantial, the true costs extend far beyond just the monetary figure agreed upon.

    Direct Costs: Settlements and Legal Fees

    Let’s start with the obvious: the direct costs. When a business is sued for ADA non-compliance, the most immediate expense is usually the settlement paid to the plaintiff. Settlement amounts can vary widely but often range from several thousand to tens of thousands of dollars. In addition to the settlement, businesses often incur significant legal fees defending against these lawsuits, which can escalate quickly depending on the complexity and duration of the case.

    Indirect Costs: Reputational Damage and Lost Opportunities

    Beyond the financial impact, ADA lawsuits can also have indirect costs that are harder to quantify but equally damaging. One such cost is reputational damage. In today’s digital age, news of an ADA lawsuit can spread quickly through social media and online platforms, potentially tarnishing a business’s reputation and undermining customer trust. For businesses that pride themselves on inclusivity and fairness, being embroiled in an accessibility lawsuit can contradict their values and negatively impact their brand perception.

    Moreover, while dealing with a lawsuit, businesses may lose focus on core activities and strategic initiatives. The time and resources spent on legal proceedings could otherwise be invested in improving products and services, expanding market reach, or enhancing customer experiences.

    Long-Term Costs: Compliance and Accessibility Upgrades

    Perhaps the most overlooked aspect of ADA lawsuits is the long-term cost of achieving compliance and maintaining accessibility. Achieving ADA compliance involves not just fixing issues highlighted in the lawsuit but implementing a comprehensive accessibility strategy that ensures ongoing compliance with evolving standards.

    This may include redesigning website elements, restructuring content, integrating assistive technologies, and training staff to create and maintain accessible digital content. These efforts require investments in time, technology, and expertise, all of which contribute to the total cost of addressing accessibility concerns raised by an ADA lawsuit.

    The ROI of Web Accessibility

    Despite the daunting costs associated with ADA lawsuits, there is a compelling case for investing in web accessibility beyond mere compliance. Research indicates that accessible websites tend to have better usability for all users, resulting in improved user experience, increased engagement, and potentially higher conversion rates. Moreover, catering to a broader audience can open up new market opportunities and enhance customer loyalty.

    Taking Action: Protecting Your Business

    As a website owner, protecting your business from ADA lawsuits begins with understanding and prioritizing web accessibility. Here are some proactive steps you can take:

    1. Conduct an Accessibility Audit: Start by assessing your website’s current level of accessibility. Identify areas that need improvement and prioritize fixes based on their impact on usability and compliance.
    2. Implement Accessibility Best Practices: Familiarize yourself with web accessibility guidelines such as the Web Content Accessibility Guidelines (WCAG). Implementing these best practices not only helps in compliance but also improves usability for all users.
    3. Train Your Team: Educate your content creators, designers, and developers about accessibility standards and best practices. Encourage a culture of accessibility within your organization to ensure that accessibility considerations are integrated into all aspects of your digital presence.
    4. Monitor and Maintain Accessibility: Accessibility is not a one-time fix but an ongoing commitment. Regularly monitor your website for accessibility issues and address them promptly. Keep abreast of changes in accessibility standards and technology to stay ahead of potential compliance issues.
    5. Consult with Experts: If you’re unsure where to start or need guidance, consider consulting with accessibility experts or hiring professionals who specialize in web accessibility audits and remediation.

    Conclusion

    Navigating the complexities of ADA compliance and web accessibility can seem daunting, but you don’t have to go it alone. The financial and operational impacts of ADA lawsuits can be far-reaching, from legal fees to reputational damage, and the ongoing investment in accessibility upgrades. By proactively integrating web accessibility into your business strategy, you not only mitigate the risk of costly lawsuits but also enhance the overall user experience and showcase your commitment to inclusivity.
    At 216digital, we’re here to help you navigate these challenges with ease. Schedule a complimentary ADA strategy briefing with us to gain valuable insights and practical solutions tailored to your needs. Let us help you turn accessibility into a strategic advantage, ensuring that your digital presence is inclusive, innovative, and poised for success.

    Greg McNeil

    July 17, 2024
    Legal Compliance
    Accessibility, ADA Compliance, ADA Lawsuit, ADA Lawsuits, ADA non-compliance, ADA Website Compliance
  • 5 Common Image Alt Text Mistakes

    5 Common Image Alt Text Mistakes

    If you’re a website owner, developer, or content creator, you’ve probably heard about the importance of alt text for images. Alt text, short for alternative text, is crucial for web accessibility. It helps people with visual impairments understand what’s in the images on your site, using screen readers. It also has SEO benefits, helping search engines understand and index your images. However, writing good alt text isn’t always straightforward. Here are some common mistakes people make and how to avoid them.

    1.Some Images Should Use an Empty Alt Attribute

    One of the most common mistakes is thinking every image needs alt text. Not all images require detailed descriptions. Decorative images, like those used purely for design or spacing, should use an empty alt attribute (alt=””). This tells screen readers to skip these images, preventing unnecessary clutter for users.

    For instance, if you have a decorative border or a purely aesthetic icon, you don’t need to describe it. Including alt text for these elements can overwhelm users with information and make their browsing experience frustrating. Always ask yourself if the image conveys essential information. If not, it’s a good candidate for an empty alt attribute.

    2.Context Matters

    Context is everything when it comes to writing alt text. The same image might need different alt text depending on where and how it’s used. For example, a picture of a dog on a veterinary website might need different alt text than the same picture on a pet adoption site.

    Let’s say you have an image of a golden retriever. On a veterinary site, the alt text might be “Golden retriever receiving a check-up at the vet.” On a pet adoption site, it could be “Golden retriever available for adoption.” The context gives users the specific information they need based on where they are and what they’re looking for.

    3.Screen Readers and Search Engines Already Know That It’s an Image

    Another mistake is being redundant in alt text. Screen readers and search engines already know the element is an image, so you don’t need to start with “Image of…” or “Picture of…”. Jump straight into the description.

    Instead of saying, “Image of a woman using a laptop,” just say, “Woman using a laptop.” This makes your alt text more concise and easier for screen readers to process. Remember, simplicity and clarity are key.

    4.Write Alt Text as Simple Sentences

    Good alt text is clear and straightforward. Using simple sentences helps ensure that everyone can understand your descriptions, including those using screen readers. Avoid complex phrases and jargon that could confuse users.

    For example, if you have a photo of a sunset, instead of saying, “A stunningly beautiful sunset with hues of orange and pink casting a magnificent glow over the tranquil sea,” you could say, “Sunset over the sea with orange and pink colors.” Simple, right? It’s all about making the information as accessible as possible.

    5.Don’t Repeat Captions in Alt Text

    If your image already has a caption, don’t just copy and paste it into the alt text. Alt text and captions serve different purposes. Captions are visible to all users and often provide context or additional information, while alt text is specifically for those who can’t see the image.

    For instance, if you have a caption that says, “John Doe speaking at the annual tech conference,” the alt text could be “John Doe at a podium,” giving a brief description without repeating the same information. This way, you enhance the user’s understanding without redundancy.

    The Importance of Web Accessibility

    Web accessibility is about making the internet usable for everyone, including people with disabilities. Alt text plays a significant role in this effort. By providing descriptive alt text, you ensure that all users, regardless of their abilities, can access the information on your site.

    Accessible websites don’t just benefit those with disabilities. They can improve the overall user experience, increase your audience reach, and even boost your SEO. Search engines like Google use alt text to understand what images are about, which can help your site rank better in search results.

    Practical Tips for Writing Good Alt Text

    Here are some practical tips to help you write better alt text:

    1. Be Descriptive but Concise: Aim for a balance between being detailed and keeping it short. Generally, 125 characters is a good length to shoot for.
    2. Focus on What’s Important: Describe the most important aspects of the image. Think about what information the user needs to understand the image in the context of the content.
    3. Avoid Redundancy: As mentioned, don’t use phrases like “image of” or repeat the caption.
    4. Use Proper Grammar and Punctuation: Even though alt text might seem less formal, proper grammar and punctuation help with clarity.
    5. Think About the User’s Experience: Always consider how a user relying on a screen reader will interpret your alt text. Will it provide the necessary information in a clear and straightforward manner?

    Common Scenarios and Examples

    To make things clearer, let’s look at some common scenarios and examples of good alt text.

    Scenario 1: Product Images

    If you’re running an e-commerce site, your product images need good alt text. For a photo of a red dress, a good alt text might be “Red cocktail dress with ruffle sleeves.” This description is concise and gives potential buyers the information they need.

    Scenario 2: Infographics

    Infographics can be tricky because they often contain a lot of information. A good approach is to summarize the key points. For example, if your infographic shows the steps of a process, the alt text might be “Infographic showing 5 steps to start a blog: Choose a platform, Pick a domain, Set up hosting, Design your site, Publish content.”

    Scenario 3: Event Photos

    For event photos, focus on who, what, where, and when. An image from a company event might have alt text like “CEO Jane Smith speaking at the annual company meeting in June 2023.”

    Conclusion

    Writing effective alt text is an essential skill for anyone managing a website. It’s not just about ticking a box for accessibility; it’s about making your content accessible and useful for everyone. By avoiding common mistakes like over-describing, repeating captions, or using complex sentences, you can create a better experience for all users.

    Remember, the goal of alt text is to provide essential information to those who can’t see the image. Keep it simple, relevant, and in context, and you’ll be well on your way to making your website more accessible and inclusive. Web accessibility isn’t just a legal requirement; it’s a way to show that you care about all your users, making your site more welcoming to everyone.

    At 216digital, our expert team can assist you in developing a strategy to make this journey of WCAG 2.1 compliance as smooth as possible. Contact us today to schedule a complementary ADA Strategy Briefing so that you can confidently take this next step into digital accessibility.

    Greg McNeil

    July 15, 2024
    How-to Guides
    Accessibility, Alt text, digital accessibility, Image Alt Text, Website Accessibility
  • Do You Need Web Accessibility Monitoring?

    Do You Need Web Accessibility Monitoring?

    Your website is now accessible, but there’s more to be done. Web Accessibility is not a one-and-done task – it’s an ongoing effort to make sure that everyone can easily use and access your site.

    While remediation is an excellent first step, the truth is that you’re just getting started. You now have to keep up the progress you’ve made with your site through constant observation, assessment, and development. 

    In this post, we’ll go over why you need web accessibility monitoring and what you should look for to maintain your digital properties. 

    Challenges in Maintaining Accessibility

    To run an online business successfully, you must be prepared to adapt to constant change. However, updates to your website, such as adding new content or features like forms or plugins, can affect its accessibility.

    Even small changes can create accessibility barriers. Each change carries the risk of making your website difficult to use for people with disabilities,, and you may not even be aware of it.

    Challenges A Website Could Experience

    Here are some common challenges a website might face:

    • Lack of Training: Staff responsible for maintaining the website may lack awareness or understanding of accessibility principles and techniques.
    • Content Updates:  Modifying the website’s content and adding new features. 
    • Third-Party Widgets or Plugins: Websites rely on external plugins and tools, which can be challenging to keep up-to-date and accessible.

    Regular audits and testing are essential to ensure your website is accessible to everyone. One way to do this is through monitoring. But how do you monitor your website?

    What is Web Accessibility Monitoring?

    Accessibility monitoring is an ongoing and proactive process that regularly checks online content for accessibility violations. Think of it as an early warning system, allowing developers and content creators to identify and fix potential barriers quickly.

    There are two ways to monitor accessibility: automated and manual. However, they differ significantly in their approach and the level of thoroughness they provide. Below, you can find a description of both.

    Automated Monitoring

    Automated tools use algorithms to quickly scan web pages for accessibility issues based on predefined criteria. They are efficient for identifying certain barriers, such as missing alternative text for images or improper use of headings. However, automated tools will only catch 30% of issues and should be used with manual testing.

    Manual Monitoring

    Manual testing involves human experts reviewing web pages to identify accessibility barriers using assistive technologies such as screen readers. Human testers can provide a deeper insight that automated tools may miss, such as understanding the context of content or the user experience for people with disabilities. However, manual testing is time-consuming and labor-intensive. It may not be feasible for frequent updates or large-scale projects.

    Why You Should Use a Monitoring Service

    Having a web accessibility monitoring service is crucial for various reasons:

    1. Legal Compliance

    In many countries, including the United States, laws require websites to be accessible to individuals with disabilities. For instance, the Americans with Disabilities Act (ADA) mandates that both state and federal agencies make their online content usable for everyone. Monitoring services are vital in ensuring compliance with these regulations by regularly checking a website’s accessibility.

    To learn more about laws regarding web accessibility, check out our article, “Navigating Digital Accessibility Regulation in 2024.”

    2. Risk Management

    ADA compliance isn’t just a one-time task; it’s an ongoing commitment. Failing to meet accessibility standards can lead to legal risks such as lawsuits and fines. In 2023 alone, federal and state courts dealt with 4,605 lawsuits related to web accessibility, with over 25% targeting companies previously sued for similar issues.

    Regularly monitoring your website helps mitigate these risks by identifying any violations promptly.

    3. Spotting Barriers Early

    Monitoring services can detect accessibility barriers caused by updates, changes in code, or new content. Addressing these issues early in development can help save time and resources.

    4. Documentation

    These services also document a website’s accessibility level, which is crucial for tracking improvements and proving compliance with standards.

    Analyzing this data helps teams identify recurring issues and patterns, enabling strategic planning to enhance accessibility through regular maintenance and updates.

    5. Enhancing User Experience

    Accessibility isn’t just about following rules; it’s about providing a better experience for all users. Accessible websites are easier to use, leading to higher user satisfaction and retention. Monitoring services enable you to identify usability issues and enhance the overall user experience.

    6. Cost-Effective Development

    Dealing with accessibility issues early in development is more cost-effective than making changes later. Regular monitoring helps catch problems before they escalate, reducing the resources needed for fixes and potential legal fees.

    What to Look for in a Monitoring Service

    Choosing the right web accessibility monitoring service is crucial to ensure your website is usable by everyone, including those with disabilities. Here are key factors to consider:

    1. Accessibility Standards: Check if the service follows recognized standards like the Web Content Accessibility Guidelines (WCAG), covering levels A, AA, or AAA.
    2. Type of Monitoring: Look for a service offering automated and manual testing
    3. Scalability: Check if the service can handle large or multiple websites. It should handle the scale of your site and provide accurate results.
    4. Integration: Select a service that seamlessly integrates with your existing workflows, including your Content Management System (CMS) or development environment.
    5. Reporting: Opt for a service that offers detailed reports for tracking progress.
    6. Training and Resources: Look for resources such as training materials to help your team understand and implement accessibility improvements.
    7. Cost: Evaluate pricing based on factors such as the number of pages, frequency of scans, and additional features.

    Before deciding, try out a few services to find the best fit for your needs. 

    216digital’s a11y.Radar ADA Monitoring

    Ensuring your website remains accessible is an ongoing task, but it needn’t be daunting. With 216digital‘s a11y.Radar ADA monitoring service, you’re equipped with the tools and insights needed to maintain an ADA-compliant website that welcomes all users.

     a11y.Radar is an automated recurring ADA web compliance auditing platform.a11y.Radar ADA monitoring service reports on your ongoing accessibility efforts, whether conducted by your internal digital teams or an outside web agency. Access enhanced dashboards and receive updates to content, code, and user experience that could pose potential blocks to users or threaten your accessibility standards. In addition, our seamless interface allows your team members to view current issues and manage pending adjustments.

    a11y.Radars Key Features include:

    • Dynamic Dashboard Display
    • Compliance Scans
    • Detailed Issues Reports
    • Issues Over Time
    • Manual Testing Reports
    • Email Alerts
    • Current Web Compliance Status

    Schedule a complimentary ADA strategy briefing to speak with one of our accessibility experts about a11y.Radar ADA Monitoring today. 

    Greg McNeil

    June 27, 2024
    Web Accessibility Monitoring
    Accessibility, Accessibility monitoring, ADA, ADA Compliance, web accessibility monitoring, Website Accessibility, Website Accessibility Tools
  • Is Your Website Exempt From the ADA?

    Is Your Website Exempt From the ADA?

    As experts in digital accessibility, we get asked a lot of questions by potential clients. But one question stands out: Why should I make my website accessible if disabled customers can’t use my products or services? Do I have to follow the Americans with Disabilities Act (ADA)?

    It can be hard to know exactly how the ADA applies to your website amidst all the legal jargon and technical standards. Plus, it’s undeniable that implementing and maintaining web accessibility takes time and resources. So, do you need to put effort into making your website accessible for all users?

    It is time we tackled this question head-on and address the elephant in the room. 

    Understanding the ADA

    The ADA is a civil rights law that protects the rights of people with disabilities in all areas of public life. This includes workplaces, schools, transportation, and places open to the public, whether they’re run by the government or by private businesses. 

    For example, the ADA requires employers to provide necessary adjustments, like ramps, to employees with disabilities. The goal is to make sure that people with disabilities have the same opportunities and rights as everyone else.

    We often think of the ADA as only applying to physical places we can visit, like stores or schools. But what about places we visit online, like websites?

    Do Websites Have to be Accessible?

    Websites are not exempt from ADA compliance. Even though the ADA doesn’t directly mention digital accessibility or websites, the Department of Justice (DOJ) has clarified that websites do fall under the ADA’s purview, stating:

    “…the Department has consistently taken the position that the ADA’s requirements apply to all the goods, services, privileges, or activities offered by public accommodations, including those offered on the web.”– US Department of Justice | Guidance on Web Accessibility and the ADA (2022)

    In other words, if your website is not accessible to people with disabilities, it is not compliant with the ADA, as websites are considered public places. But what if a disabled person can’t use your product or service? 

    Are You Exempt From the ADA?

    Some businesses believe they are exempt from ADA compliance if their products or services are not specifically tailored for people with disabilities. However, this is far from the truth. 

    The ADA applies to all businesses, regardless of their target audience. These misconceptions often stem from false assumptions and a lack of context. Let’s explore this issue in further detail.

    Avoiding Assumptions About User Capabilities

    Deaf individuals can be skilled musicians.

    Wheelchair users can drive cars.

    People with physical disabilities excel in sports.

    Sometimes, our assumptions stem from picturing ourselves attempting tasks with specific disabilities. While you might initially struggle with a particular activity, those with disabilities possess unique skills and knowledge.

    Moreover, disabilities vary widely in nature and severity, and what may work for one individual may not hold true for another. Take vision, for instance. While one person might be color blind, another might grapple with legal blindness.

    Even within the same person, capabilities may fluctuate depending on the context. For example, a person with Parkinson’s Disease might be able to walk on certain days but not others.

    Why Someone Might Access Your Content 

    But what if a disabled customer clearly can’t use my products or services? As with anything, context is everything. Let’s take a look at a few real-life examples. 

    Mirrors and the Visually Impaired

    One of our clients was recently sued for ADA compliance by a visually impaired user. If you are wondering why a visually impaired user would be shopping for a mirror, you would not be alone. However, once more, context is everything. 

    A visually impaired person could have many reasons to look at a mirror company’s website. Some examples could include:

    • Buying a gift for a family member or friend
    • Decorations in their home or office
    • Looking for someone else or work
    • The severity of their disability isn’t that severe
    • Interest in the product or service

    However, while some users might wander onto your site with pure intentions, others might be seeking an easy target. 

    The Risks of ADA Non-Compliance

    Over the past 20 years, several lawsuits and DOJ settlements have been filed due to accessibility barriers. Just in 2023, plaintiffs brought 4,605 ADA-related lawsuits to federal and state courts, 683 more than the previous year.

    But that’s not all. In addition to these lawsuits, there were countless demand letters addressing digital accessibility concerns. In 2022 alone, an estimated 1,500 of these letters were sent out every week. These letters typically list the web accessibility issues plaintiffs encountered on the site. Plaintiffs can seek restitution in the form of tens of thousands of dollars.

    The expenses of these lawsuits and settlements can be hefty, covering legal fees, settlements, and damages. By investing in digital accessibility now, your business can avoid getting tangled up in expensive legal disputes down the road.

    A Step Towards ADA Compliance

    If you’re a website owner, you might feel overwhelmed or even caught off guard. But here’s the deal:

    Web and digital accessibility isn’t just about compliance; it’s about inclusivity. Anyone, at any time, may encounter barriers to accessing your website, and it’s your responsibility to accommodate diverse user needs. Whether selling products, offering services, or providing information, your website must be accessible to all users. 

    Here are some steps you can take to improve your digital accessibility:

    1. Conduct an Audit: Scan your website to identify any barriers to accessibility. 
    2. Make a Plan: Address the barriers identified in the audit, prioritizing the most critical ones first. 
    3. Consult the Experts: Consider partnering with an accessibility expert to oversee ongoing web accessibility efforts and ensure compliance with ADA requirements. 
    4. Train and Education: Educate your staff on WCAG best practices and how to maintain accessibility standards moving forward. 
    5. Regular Monitoring: Continuously monitor your website for accessibility issues and address them promptly. 

    Why Federal Web Accessibility Lawsuits Are

    Digital accessibility is not just a legal requirement but a fundamental aspect of providing equal online access to goods and services. To ensure your website complies with the ADA and serves a key demographic — it’s essential to find and fix accessibility barriers on your site. And that’s where 216digital can help.

    Whether you want to protect against a frivolous ADA accessibility lawsuit or become WCAG 2.1 AA compliant, 216digital has you covered. Our team of accessibility experts can also develop strategies to integrate WCAG 2.1 compliance into your development roadmap on your terms. 

    Don’t wait for a lawsuit to push you into action. Schedule a complimentary ADA strategy briefing with 216digital to take the first step towards website accessibility.

    Greg McNeil

    June 20, 2024
    Legal Compliance
    ADA, ADA Compliance, ADA Web Accessibility, ADA Website Compliance, Website Accessibility
  • New ADA Title II Guidelines: What You Need to Know

    New ADA Title II Guidelines: What You Need to Know

    For years, digital accessibility advocates and state and local governments have grappled with the lack of clear guidelines regarding web accessibility under the Americans with Disabilities Act (ADA). Thankfully, that’s about to change. On April 8, the U.S. Attorney General signed a new rule under ADA Title II, setting clear web accessibility standards for state and local governments. This means their services, programs, and activities must now be accessible to people with disabilities. In this post, we’ll walk you through these updates, explain their implications, and show you how to stay compliant.

    What is ADA Title II?

    The ADA is a landmark civil rights law passed in 1990. It prohibits discrimination against people with disabilities in all public areas. Title II specifically addresses the obligations of public entities, such as state and local governments, to provide equal access to their programs, services, and activities. This includes services, programs, and activities offered online and through mobile apps.

    What Are the New Regulations Under Title II?

    In a significant move towards inclusivity, the new regulations under ADA Title II require all U.S. state and local government websites and mobile apps to comply with the Web Content Accessibility Guidelines (WCAG) 2.1 AA. Created by the World Wide Web Consortium (W3C), these guidelines are the gold standard for making digital content accessible to individuals with disabilities.

    Following these standards ensures everyone can access essential services like paying taxes, viewing public records, and participating in community events.

    Who is Affected by This New Rule?

    The new ADA Title II rule on accessibility casts a wide net, impacting various entities:

    • State and Local Governments: All branches, departments, and agencies, such as city councils, health departments, police departments, and fire departments.
    • Special Districts: Districts focused on specific public functions or services, like water distribution, public transportation, and park management.
    • Contractors and Third Parties: Companies contracted by state or local governments to provide public services.

    Content Created by Third-party Contractors and Software Vendors

    To comply with the new rule, governments must ensure that all their websites and mobile apps are accessible, including any digital content from third-party vendors or agencies. The rule states that any online content a public entity shares with users must meet accessibility standards, regardless of whether it comes directly from a public entity or a third-party organization under contract.

    For example, suppose a city hires a third-party app to handle parking payments. In that case, that app must meet the WCAG 2.1 AA accessibility guidelines.

    When Will the New Rule Take Effect?

    The final rule took effect in June 2024, 60 days after being published in the Federal Register. Public entities now have two to three years to ensure their websites and mobile apps meet WCAG 2.1 AA standards, depending on their size:

    • Public entities with a population of 50,000 or more: Must comply within two years (by April 24, 2026).
    • Public entities with a population of less than 50,000 and all special district governments: Have three years to comply (by April 24, 2027).

    After these deadlines, state and local governments must maintain WCAG 2.1 Level AA standards for their digital content.

    Why Were These Regulations Made Now?

    Many state and local governments now offer most of their services, programs, and activities online and through mobile apps. This shift has increased the risk of people with disabilities facing barriers when trying to access essential services or participate in civic activities.

    As a result, many organizations sought guidance from the federal government on what ADA compliance looks like for digital content. The Department of Justice‘s (DOJ) new rule provides that clarity by outlining specific technical standards for measuring compliance.

    Associate Attorney General Vanita Gupta emphasized this commitment, saying: “We will use all our tools, including enforcement, to ensure people with disabilities have equal access to online services.”

    How Will the DOJ Enforce Compliance with ADA Title II?

    The new rule will use existing methods for enforcement, including:

    • Self-evaluation and Reporting: Organizations need to regularly check their websites and mobile apps to ensure they meet ADA standards and report their findings to federal agencies.
    • Technical Assistance and Guidance: The DOJ and other agencies provide resources to help organizations understand and follow the ADA Title II guidelines.
    • Public Complaints: Anyone affected by barriers on state or local government websites can file a complaint directly with the DOJ.
    • DOJ Audits and Reviews: The DOJ periodically audits public entities’ websites and mobile apps to find issues that haven’t been reported through complaints.

    What Are the Penalties for Non-compliance?

    Government entities that don’t follow the new regulations could face legal trouble, fines, and orders to fix their websites. If an entity fails to meet the standards on time, several things could happen:

    • Mediation and Resolution: Usually, the first step is mediation to help the entity understand the issues and find ways to fix them.
    • Penalties and Fines: In severe cases or if problems persist, penalties can be imposed to motivate quick action.
    • Mandated Corrective Actions: Entities might have to make specific changes, like redesigning their websites or updating mobile apps.
    • Legal Action: If an entity continues to ignore the rules, the DOJ may take legal action.

    State and local governments must take these regulations seriously and prioritize accessibility.

    How State and Local Governments Can Achieve Compliance

    To comply with ADA Title II, state and local governments must follow WCAG 2.1 Level AA standards. If you’re a government leader or a business working with public entities, here are some steps to ensure compliance:

    1. Conduct an Audit: Start with a thorough web accessibility audit to identify any barriers to user access.
    2. Make a Plan: After identifying the barriers, create a plan to address them, focusing first on the most critical issues.
    3. Use Clear Communication: Use simple and clear language. Provide alternatives like text transcripts for videos and audio content.
    4. Integrate Assistive Technologies: Regularly test your websites or apps with tools like screen readers to ensure they support various accessibility features.
    5. Train Your Staff: Educate your team on best practices for web accessibility to ensure future accessibility.
    6. Set Up Monitoring: Establish ongoing digital accessibility policies and regularly update your platforms based on user feedback, especially from users with disabilities.
    7. Partner with Experts: Seek support from accessibility experts to ensure you meet ADA requirements.
    8. Stay Updated: Keep up with WCAG standards and make necessary updates to your websites and apps.

    Could These Updates Impact Private Businesses Eventually?

    The current update focuses on public sector entities under ADA Title II. However, it could serve as a model for changes to Title III, which covers public accommodations and commercial facilities. This might lead to stricter and uniform accessibility standards in the private sector, affecting businesses and nonprofits interacting with the public.

    Since the mid-1990s, the DOJ has included company websites, e-commerce platforms, and other digital experiences in defining public accommodations. Many U.S. courts have supported this view, ruling in favor of individuals who claim a company’s website is not accessible to people with disabilities.

    However, any proposed rule changes will likely depend on various factors, including the outcome of the next federal election.

    216digital is Here to Help

    The new ADA Title II regulations are a significant step toward making digital spaces accessible for everyone, ensuring that state and local governments provide equal access to their services online. But navigating these changes can be challenging. That’s where 216digital comes in!

    As leading experts in web accessibility, 216digital has the tools, knowledge, and experience to make your online space both compliant and welcoming for all. Our team will work with you to create a strategy that integrates WCAG 2.1 compliance into your development roadmap on your terms. Let us help you make your website compliant and welcoming for all users so you can focus on what you do best—serving your community!

    Don’t wait. Schedule a complimentary ADA strategy briefing today to ensure your digital presence is accessible to everyone.

    Greg McNeil

    June 13, 2024
    Legal Compliance
    Accessibility, ADA, ADA Compliance, ADA Title II, ADA Web Accessibility, ADA Website Compliance
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