WCAG Compliance Archives- Page 2 of 5/Category

Captions or Subtitles: What’s the Difference?

You’ve probably used them without a second thought—watching a movie in another language, scrolling social media with the sound off, or trying to follow dialogue in a noisy room. But have you ever noticed that sometimes the text includes sound effects and speaker names, while other times it’s just the spoken words?

It’s easy to assume captions and subtitles are the same, but they serve different purposes. If you’ve ever struggled to keep up with fast dialogue or wished for more context in a quiet scene, you’ve already experienced the difference—maybe without even realizing it.

So, what really sets them apart, and why does it matter? Let’s break it down.

What Are Captions?

Captions do more than just show dialogue—they make videos accessible for people who are deaf or hard of hearing. They include spoken words and crucial audio cues such as background noises, tone changes, and speaker identifications.

Additionally, captions help content creators comply with important accessibility guidelines like the Web Content Accessibility Guidelines (WCAG), the Americans with Disabilities Act (ADA), and Section 508.

Types of Captions

Closed Captions (CC) give viewers control to switch captions on or off and even adjust their appearance. Think YouTube, Netflix, or Zoom.

Open Captions stay visible all the time. They’re perfect for social media videos, events, or public places where you can’t rely on viewers to activate captions themselves.

What Are Subtitles?

Subtitles primarily translate spoken words into another language for viewers who can hear but might not understand what’s being said. Unlike captions, subtitles typically skip audio cues and speaker names. They’re great for international movies or videos aimed at a global audience.

Subtitles vs. Captions: Key Differences

Features	Captions	Subtitles
Purpose	Accessibility for Deaf/ Hard-of-hearing	Language Translation
Includes Sound Effects?	Yes	No
Speaker Identification?	Yes	No
Non-verbal Audio Cues?	Yes	No
Assumes Viewer Can Hear?	No	Yes

Why Are Captions Important for Web Accessibility?

Captions create truly inclusive content accessible to everyone. Beyond meeting legal requirements, captions help businesses avoid compliance risks and potential lawsuits.

But captions have benefits beyond compliance—they boost SEO by enabling search engines to index your video content effectively. They enhance viewer engagement, especially in quiet or noisy environments, and help non-native speakers follow along more easily, improving comprehension and retention.

Open vs. Closed Captions: Which Should You Use?

Choosing between open and closed captions depends on your content and audience.

Open Captions are excellent for social media, live events, and public displays, where activating captions isn’t practical. They ensure every viewer can immediately access your message without additional steps.

Closed Captions are ideal for platforms like YouTube or Netflix, where viewers prefer customizing their caption viewing experience. They’re also essential for educational videos, multilingual content, or professional presentations, where accuracy and personalization enhance viewer experience.

How to Add Captions to Your Digital Content

Adding captions can be straightforward, whether you choose manual or automated methods.

Manual captioning involves creating captions yourself or with professional tools like Adobe Premiere Pro or YouTube Studio. This ensures accuracy and is highly recommended for educational and professional content.

Automatic captioning services like YouTube auto-captions or platforms such as Rev.com provide quick results but may vary in accuracy. Always review and correct auto-generated captions to maintain quality and compliance.

Understanding caption file formats is also beneficial. Popular formats include SRT (.srt), widely compatible across platforms like YouTube and Vimeo, and VTT (.vtt), ideal for web-based videos with additional formatting options.

How to Add Captions

Create or auto-generate captions.
Review and edit carefully for accuracy.
Export the appropriate caption file.
Upload the caption file to your video platform

Best Practices for Creating Accessible Captions

Prioritize Accuracy: Always proofread and edit captions.
Ensure Readability: Choose clear fonts and ensure strong contrast.
Be Concise and Clear: Keep captions brief but sufficient to communicate context.
Clearly Identify Speakers: Use identifiers like [John]: to clarify speakers.
Strategically Place Captions: Position captions without blocking essential visuals, typically at the bottom of the screen.

Captions & Subtitles: Enhancing Your Content

Captions and subtitles aren’t merely text overlays—they enhance viewer experiences, improve accessibility, and expand your content’s reach. By captioning thoughtfully, you’re making your videos richer and more inclusive.

Looking to improve accessibility on your website? At 216digital, we’re ready to help. Reach out via our contact form below and schedule an ADA briefing. Let’s explore how we can elevate your digital presence and engagement together.

Greg McNeil

March 10, 2025

WCAG Compliance

Accessibility, captions, Closed caption, subtitles, videos and audio content, WCAG, WCAG Compliance, Web Accessibility

Why Should Websites Prioritize Multimedia Accessibility?

Today, video and audio have become essential ways to share information. In fact, the average person now watches about 84 minutes of online video each day, and that number continues to grow. Podcasts, livestreams, and short clips fill our feeds, but there’s a critical point many content creators overlook: not everyone experiences multimedia in the same way. For individuals without access to captions, transcripts, or other multimedia accessibility features, valuable information can slip through the cracks.

Research from Johns Hopkins University shows that 1 in 5 people live with hearing loss that affects everyday communication. Add that to the 21 million with visual impairments and the 65.6 million with learning or attention-related conditions, and you have over 130 million Americans who might struggle with typical video and audio formats. Below, we’ll explore why it’s so important to make your multimedia accessible and share some key steps for doing it right.

Video and Audio Accessibility

Multimedia accessibility means designing video and audio content so people with hearing, visual, or cognitive challenges can fully engage. Often, this involves retrofitting existing videos or podcasts to align with guidelines such as the Web Content Accessibility Guidelines (WCAG). These guidelines outline how to make digital media easy to perceive, operate, and understand for everyone.

People can encounter many barriers online. Someone who is Deaf or hard of hearing won’t know what’s being said without captions, and a person with low vision may have trouble following on-screen text without audio description. Even individuals with learning differences might find it tough to keep up if the video moves too fast. By addressing these issues, you create a better experience for everyone—whether they have a disability or simply prefer a different way of engaging with content.

Why Remediating Multimedia Is Essential

Inclusive User Experience

Making your videos and audio clips accessible ensures you’re not leaving anyone behind. Features like captions, transcripts, and audio descriptions help people with disabilities, but they also benefit those watching in a noisy coffee shop, people who learn best through reading, or anyone who wants to watch without turning up the volume. Accessibility features often help more users than you’d expect, much like how ramps and elevators benefit parents with strollers and travelers with luggage, not just individuals who use wheelchairs.

Legal Compliance & Risk Mitigation

In the United States, laws such as the Americans with Disabilities Act (ADA) and Section 508 require accessible digital content in many situations. Failing to meet these requirements can lead to lawsuits, financial penalties, and damage to your brand’s reputation. It’s far safer—and more ethical—to be proactive about multimedia accessibility rather than risk legal problems down the road.

SEO and Discoverability

Making your multimedia content accessible also helps search engines like Google understand what’s in your videos and audio. That’s because search engines can’t watch a video or listen to a podcast the same way humans do—but they can read text. When you add captions, transcripts, and descriptive metadata, your content becomes easier to index, which can boost your search rankings and bring more people to your website.

Key Multimedia Accessibility Techniques

Captions and Subtitles

Captions display the spoken words, plus important sounds (like music or a door slamming) on screen. They can be closed (user can turn them on or off) or open (always displayed). Effective captions must be accurate, in sync with the audio, and easy to read. This is crucial for people who are Deaf or hard of hearing, but it also helps viewers in noisy surroundings or those who find text easier to follow.

Transcripts

Transcripts are full text versions of everything said and heard in a video or audio file. They should include key sound effects or music cues as well. Transcripts are especially helpful for people with hearing loss or attention difficulties, but they’re also a big plus for your search engine optimization because they offer a text-based format that Google can index.

Audio Descriptions

For viewers with visual impairments, audio descriptions explain important visuals that aren’t covered by dialogue—like a shift in setting or a character’s facial expression. Ideally, these descriptions are inserted during natural pauses in the speech so they don’t interrupt the flow of the content.

Using an Accessible Video Player

Even well-captioned videos aren’t truly accessible if the video player itself is hard to navigate. Look for a player that supports keyboard navigation, screen readers, adjustable playback speeds, and independent volume controls for different audio elements.

Planning Multimedia Accessibility from the Start

While it’s possible to add accessibility features to existing media, it’s much easier (and less time-consuming) to plan these features from the beginning. Choose platforms that support captions, transcripts, and audio descriptions, and be sure to test your content with real users who rely on assistive technologies.

Conclusion

Making your videos and audio content accessible is about ensuring no one is left out. It’s not just good ethics or a legal must-have—it also boosts your SEO, widens your audience, and enhances user satisfaction. By adding captions, transcripts, audio descriptions, and user-friendly video players, you’re creating content that welcomes everyone.

If you’re ready to take the next step, 216digital can help you make your website’s multimedia content truly inclusive. Contact us today to learn how. Multimedia accessibility is more than just checking a box—it’s about respecting your audience and future-proofing your brand in an increasingly diverse digital world.

Greg McNeil

February 24, 2025

WCAG Compliance

Accessibility, videos and audio content, WCAG Compliance, Website Accessibility
WCAG Basics: “Change of Context” or “Change of Content”
Have you ever clicked on a text field and suddenly found yourself whisked away to a new page without warning? Or maybe you saw a form error message pop up out of nowhere, but your cursor stayed right where it was? These two situations hint at the difference between a “change of context” and a “change of content.”

If you’re trying to make your website accessible, it’s important to know which is which because the Web Content Accessibility Guidelines (WCAG) treat them very differently. In this post, we’ll explore both terms, share some real-life examples, and give you tips on how to keep your site friendly and easy to use. By the end, you’ll have a stronger grasp of WCAG best practices and the confidence to apply them to your site.

Why These Terms Matter

People who rely on screen readers or keyboard navigation often can’t see or skim an entire page at once. Sudden or unexpected changes—like being redirected to a new tab—can be disorienting for them. That’s why WCAG sets clear rules to help you avoid making people feel lost.

However, understanding “change of context” and “change of content” also helps with other accessibility concepts. For example, clarifying how your content updates ties right in with “Alternative for Time-based Media” or “Media Alternative for Text“—two other areas covered under WCAG. The more you know about these related topics, the better your site will serve all kinds of users.

“Change of Context” in Plain Terms

A “change of context” is a big shift in what a user sees or how they interact with the page. Under WCAG, it can include:
- Opening a new window or tab without telling the user.
- Moving the focus to another section of the page unexpectedly.
- Redesigning the layout in a way that confuses users.
For example, imagine you click into a text field, and suddenly, your screen shifts to another form altogether. That’s a huge jump! WCAG 3.2.1 (On Focus) says you shouldn’t trigger this kind of shift just because the user’s focus landed on an element. If the user ends up somewhere new, or a new window appears without their Input, you’re dealing with a “change of context.”

“Change of Content” in Action

Now, let’s say you click a menu button, and the menu expands without moving your cursor or launching a new page. That’s a “change of content.” You’re still in the same place—you can just see more information. This kind of change is usually okay as long as it doesn’t confuse or mislead.

WCAG makes the point that not every content update equals a context change. You can display a tooltip, expand a dropdown, or show an inline error message without violating rules. As an example, if you’re filtering products on an eCommerce site and the list of items refreshes while your focus stays put, you’re likely good to go. The user expects new content to appear, so it’s not disorienting.

When It Becomes an Accessibility Issue

Mixing up these concepts can cause problems for people who rely on assistive technologies. For instance, if your site changes context every time someone selects a checkbox, they might lose track of where they were. WCAG 3.2.2 (On Input) warns against automatically triggering a big context shift unless you clearly warn the user or let them choose when it happens.

At higher levels of WCAG (like AAA), 3.2.5 (Change on Request) says that major shifts should happen only when the user deliberately starts them—or they should be easy to dismiss. That means you can’t force a pop-up window to stay on screen with no way to close it. People need control over how they explore your site.

Status Messages and Alerts

Some sites show status messages—like “Item added to your cart”—that don’t move focus but do tell assistive tech users what’s happening. That’s allowed under WCAG 4.1.3 (Status Messages) because the screen reader can announce the alert without taking the user away from what they were doing.

Things get trickier when an alert moves focus to itself. Sometimes, that’s necessary (say, with a big error), and if the user’s action triggers it, it can still meet WCAG standards. But if your site automatically shifts focus to a timeout warning with no user action, that can become a disorienting change of context—especially at the AAA level of WCAG compliance.

Tips for Making It Work

Keep People Where They Are

Unless there’s a solid reason for moving focus or opening a new page, don’t do it. A small update to the same page is usually a “change of content,” which is less disruptive.

Give Users a Heads-Up

If you need to make a “change of context,” warn the user first. For example, say, “Selecting this option opens a new window.” This aligns with WCAG recommendations, especially 3.2.2.

Test with Assistive Tech

The best way to find out if your site is user-friendly is to try it with screen readers, keyboard-only navigation, or other assistive tools. You’ll quickly spot if something is shifting unexpectedly.

Use ARIA Properly

If you have alerts or status messages, use ARIA roles like role= “alert” or aria-live so screen readers can announce them without moving focus. This follows WCAG 4.1.3 guidelines for status updates.

Think About Your Audience

Some changes of context, like a security timeout, might be needed. Just remember to give the user control whenever possible.

Wrapping It Up

Understanding when something is a “change of context” rather than just a “change of content” is a big part of complying with WCAG. When you keep these definitions clear, you’ll avoid creating barriers that leave users confused and frustrated. It also ties back to important concepts like “Alternative for Time-based Media” and “Media Alternative for Text,” which help make websites more inclusive overall.

Remember, WCAG doesn’t just set rules—it helps us create better experiences for everyone. If you need extra guidance, 216digital is here to help. We can perform an Accessibility Audit to see where your site stands, offer advice on meeting WCAG success criteria like 3.2.1, 3.2.2, 3.2.5, and 4.1.3, and suggest ways to make your site easier for all.

Ready to get started? Schedule a consultation with 216digital today and make sure you’re on the path to a more inclusive, user-friendly website!
Greg McNeil

February 20, 2025

WCAG Compliance

Accessibility, WCAG, WCAG Compliance, WCAG conformance, Web Accessibility, Website Accessibility
AI-Driven Accessibility: Hype vs. Reality
AI is everywhere—powering self-driving cars, filtering spam emails, and even generating images out of thin air. Naturally, it has found its way into web accessibility, promising to make websites easier to navigate for people with disabilities.

At first glance, AI-driven accessibility seems like a game-changer. A tool that scans a website, detects issues, and applies fixes in real-time—no costly audits, no manual updates. The promise is enticing: instant compliance, a better user experience, and minimal effort. For businesses seeking a quick fix, it sounds like the perfect solution.

But is it really that simple, or is it just hype?

The Hype of AI-Driven Accessibility

AI accessibility solutions are marketed as a fast and effortless way to make websites compliant with accessibility laws and more user-friendly for people with disabilities. These tools use machine learning and automation to scan websites for accessibility issues, detect missing alt text, adjust contrast, and improve keyboard navigation. The idea is that AI can take the burden off businesses, making accessibility seamless and automatic.

Companies selling AI accessibility promise a range of benefits:
- Instant fixes for common accessibility issues like alt text, contrast adjustments, and heading structure corrections.
- Enhanced user experience, with real-time captions, AI-generated image descriptions, and improved navigation.
- Time and cost savings, reducing the need for expensive audits and manual accessibility updates.
Some AI tools even claim to predict user needs and adjust websites dynamically, removing barriers before they become a problem. The pitch is simple: AI makes accessibility compliance quick, cost-effective, and easy.

But can it actually deliver?

The Reality: Limitations and Challenges

AI-driven accessibility tools aren’t the magic solution they claim to be. In many cases, they fail to address deeper accessibility issues and even create new barriers. Here’s why:

1. AI-driven Accessibility is Superficial

While AI can generate alt text, it often provides vague or inaccurate descriptions. A picture of a service dog might be labeled as “dog” with no context, leaving a blind user without crucial details. Infographics and charts? AI struggles with those too, often giving meaningless labels instead of useful explanations.

Automated contrast adjustments and heading restructuring may technically meet compliance guidelines, but that doesn’t mean they work in real-world use. These fixes can break website layouts, confuse users, and sometimes even make navigation worse rather than better.

2. AI Can Introduce New Barriers

AI tools often interfere with how people with disabilities already navigate the web. Screen reader users, for example, may encounter misplaced labels, incorrect headings, or navigation menus that suddenly stop working. Some AI tools even override user settings, blocking assistive technology that people rely on.

Overlays—those AI-powered add-ons that promise “instant accessibility”—are particularly notorious for making things worse. Instead of removing barriers, they often add unnecessary complexity, frustrating users rather than helping them.

3. AI-driven Accessibility Misses Barriers

Studies show that AI can only detect 20-30% of accessibility barriers, meaning that websites relying solely on AI remain 70-80% inaccessible. Many critical accessibility issues require human judgment and testing—something AI simply cannot replicate.

At 216digital, we have seen a sharp rise in lawsuits targeting screen reader-related issues that AI fails to detect. These include missing ARIA labels, poor keyboard navigation, and dynamic elements that don’t update correctly for assistive technology users. Businesses that trust AI for compliance often realize too late that their sites remain inaccessible and legally vulnerable.

4. False Sense of Compliance

Many businesses assume that adding an AI overlay or accessibility widget makes their website compliant with the Americans with Disabilities Act (ADA). But compliance is about actual usability—not just ticking a box.

In 2024 alone, 1,023 companies using AI overlays were sued for accessibility violations according to Useablnet’s 2024 End of the Year Report. The reality is that these tools do not make a site fully accessible; they often only mask deeper issues. Lawsuits and regulatory actions continue to prove that true accessibility requires meaningful fixes, not just automated patches.

Case Studies and Real-World Examples

Many companies have learned the hard way that AI-driven accessibility doesn’t work.

1. The Failure of AI-driven Accessibility

One of the biggest offenders? accessiBe—an AI overlay that promises instant accessibility. Thousands of users with disabilities have reported that it makes websites harder to use, not easier. These overlays don’t fix the real problems; they just add a layer of automated code that interferes with assistive technology.

2. Frustrated Users Speak Out

A New York Times article, For Blind Internet Users, the Fix Can Be Worse Than the Flaws, highlighted how AI-driven overlays create more frustration than solutions. Blind advocate Mr. Perdue put it plainly: “I’ve not yet found a single one that makes my life better. I spend more time working around these overlays than I actually do navigating the website.”

This isn’t just one person’s experience—over 862 accessibility advocates and developers have signed an open letter urging businesses to stop using these flawed AI solutions. Even the National Federation of the Blind has condemned AI-driven accessibility tools, calling them inadequate and ineffective.

3. The Legal Consequences

If the ethical concerns don’t scare businesses away, the lawsuits should. In 2024 alone, 1,023 companies were sued for relying on AI-driven overlays instead of making genuine accessibility improvements.

Recently, major compliance agreements have begun explicitly stating that AI-driven overlays do not meet accessibility standards. Companies using tools like AudioEye, accessiBe, and Accessibility Spark are at higher risk of lawsuits than those making real accessibility changes.

The Necessity of Human Oversight

If AI isn’t the solution, what is? People.

1. Accessibility Experts Know What AI Doesn’t

Human experts understand accessibility in a way AI never will. They know how people actually use websites, what works, and what doesn’t. They can ensure websites are genuinely accessible—not just compliant on paper.

2. AI and Humans Can Work Together

AI isn’t completely useless, but it needs to be used as a tool, not a crutch. Real people need to review, test, and implement fixes.

3. Accessibility is an Ongoing Process

Web accessibility isn’t something you fix once and forget. It requires regular monitoring and updates. That’s where a11y.Radar from 216digital comes in—it provides continuous accessibility monitoring to keep websites truly usable for everyone.

The Future of AI-driven Accessibility

AI is improving, but it’s nowhere near ready to handle accessibility on its own. Moving forward, we need:
- Better AI training that includes input from people with disabilities.
- Stronger regulations to ensure AI tools don’t create new barriers.
- More user involvement so that AI tools are built with real-world accessibility needs in mind.
Conclusion

AI-driven accessibility tools might sound appealing, but they’re not the answer. Automated solutions—especially overlays—often create more problems than they solve. If businesses truly care about accessibility, they need to invest in real solutions that actually work.

The bottom line? AI can assist, but human expertise is irreplaceable.

Want accessibility done right? Schedule an ADA briefing with 216digital today and get a roadmap to real, lasting accessibility.
Greg McNeil

February 19, 2025

WCAG Compliance

Accessibility, Ai and Overlay Widgets, AI-driven accessibility, Overlay, Website Accessibility
Is Your Website an Accessibility Heartbreaker?
Imagine this: You’re on a first date. The atmosphere is warm, the conversation flows easily, and everything feels right. That’s the power of a great first impression. Now, imagine the opposite—a cold, awkward encounter where nothing seems to click. Not exactly the love story you were hoping for, right?

Well, your website’s first impression works the same way. An accessible website makes users feel welcomed, valued, and engaged—just like a great first date. It’s the kind of experience that keeps them coming back for more. But, if your website isn’t accessible, it can be a huge turnoff. Users will get frustrated, bounce off your site faster than a bad date, and you’ll lose valuable business opportunities. Worse yet, accessibility issues can even lead to legal risks. No one wants that heartbreak.

In this article, we’re going to talk about common accessibility mistakes that could break users’ hearts and, more importantly, how to fix them. Let’s make sure your website is a love story in the making!

Common Accessibility Heartbreakers (Mistakes to Avoid)

Just like a bad date can ruin your chances for a second one, these accessibility mistakes can send users running for the door. Let’s fix these issues before they break anyone’s heart.

1. The Ghosted Visitor: No Keyboard Navigation

Imagine trying to navigate a website without a mouse. For many users with mobility impairments, the keyboard is their only way of interacting with your site. If they can’t use the Tab key to move through links, buttons, or form fields, they’re essentially locked out.

Fix

Make sure all interactive elements are accessible via keyboard. This includes buttons, links, form fields, and menus. Also, don’t forget about the :focus state to show users where they are on the page. And, please—no keyboard traps! These occur when users can’t escape pop-ups or dropdowns using their keyboard. No one wants to be stuck on a bad date (or website)!

2. The Mixed Signals: Low Contrast & Illegible Fonts

Ever tried reading a text message with tiny, light-colored text against a white background? Not easy, right? Now, imagine the same thing on your website. Low contrast and hard-to-read fonts create accessibility barriers, especially for users with visual impairments or color blindness.

Fix

Follow the Web Content Accessibility Guidelines (WCAG) contrast ratios—4.5:1 for normal text and 3:1 for large text. Choose fonts that are easy on the eyes (think: no overly decorative or script fonts). Also, give your text some breathing room by adjusting the spacing between letters, words, and lines. A little space goes a long way in readability!

3. The Silent Treatment: Missing Alt Text & Screen Reader Issues

When you don’t provide alt text for images, it’s like leaving a text on read. Users who rely on screen readers won’t be able to understand what the image is about, and that can make them feel left out. Also, if your graphics aren’t properly described, you’re leaving users in the dark.

Fix

Make sure all informative images have descriptive alt text. If an image is purely decorative, use alt=”” so it doesn’t clutter the screen reader’s output. And don’t forget about interactive elements like buttons or icons—be sure to give them proper ARIA labels or text descriptions.

4. The Disappearing Act: Poor Focus Indicators

Just like you wouldn’t want your date to disappear mid-conversation, you don’t want users to lose track of where they are on your website. When focus indicators are missing, especially when navigating via keyboard, it becomes frustrating and confusing.

Fix

Ensure focus styles are visible and easy to spot. For example, use outline: 2px solid #color; for a visible focus state. Never remove focus outlines with CSS (outline: none; is a dealbreaker!). Make sure to test your site by navigating with the Tab key yourself, so you know exactly what your users will experience.

5. The Confusing Relationship: Inconsistent Heading Structure

Headings are like road signs—they guide users (and screen readers) through your content. If your heading structure is all over the place, it’s like showing up to dinner only to realize your date is more lost than the dessert menu.

Fix

Stick to a consistent heading structure. Use <h1> for the main page title, followed by <h2> for section headers, and <h3> for subsections. Avoid using headings just for styling purposes—use CSS for that! Keep headings concise and meaningful to help users (and screen readers) navigate through your content.

6. The Commitment Issues: Unlabeled Form Fields

Form fields without labels are like trying to have a conversation without saying anything meaningful. For users who rely on screen readers or voice input, unlabeled fields are confusing and make the experience feel like a dead end.

Fix

Clearly label all form fields using <label> elements. If a visible label isn’t possible, use aria-label or aria-labelledby. And when users make mistakes on a form, don’t just say “Invalid input.” Offer helpful error messages with guidance on how to fix the issue.

7. The Unwanted Surprise: Auto-Playing Content

Auto-playing videos or audio are the equivalent of a surprise PDA—some people just aren’t into it. For users with cognitive disabilities, or those using screen readers, auto-playing content can be disorienting and disruptive.

Fix

Give users control over media playback. Allow them to pause, stop, or mute the content. If you must have autoplay, make sure the audio is muted by default. Also, provide captions and transcripts for multimedia content to make it accessible to everyone.

Winning Hearts: Making Your Website More Accessible

Creating an accessible website isn’t just about fixing the mistakes we’ve talked about; it’s about going the extra mile to make sure everyone feels welcome. Here are a few tips to help you win hearts and minds:
- Run an accessibility audit using tools like Lighthouse or WAVE. These tools help you spot potential issues and offer suggestions for improvement.
- Get feedback from real users with disabilities. There’s no better way to find out what works and what doesn’t than by talking to the people who need accessibility features most.
- Follow WCAG guidelines and keep accessibility in mind with every design and development decision. It should be a priority, not an afterthought.
- Make accessibility a long-term commitment. It’s not a one-time fix; it’s an ongoing process. Keep testing and improving to ensure that your site is always inclusive and user-friendly.
Don’t Let Your Website Be a Heartbreaker

At its core, accessibility isn’t just about compliance—it’s about creating an inclusive, welcoming experience that keeps users engaged and happy. When your website prioritizes accessibility, you’re showing every visitor that they are valued, respected, and included. And that’s the kind of love story worth telling.

So, is your website ready to sweep visitors off their feet? Let’s make sure it is. Schedule an ADA briefing with 216digital today to ensure your site is accessible, user-friendly, and legally compliant. Because when it comes to accessibility, the best love story is one where no one gets left out!
Greg McNeil

February 3, 2025

The Benefits of Web Accessibility, WCAG Compliance

Accessibility, ADA Compliance, ADA Website Compliance, WCAG, Website Accessibility
WCAG 2.1 and 2.2 Level AA Compliance Checklist
Making a website that works well for all visitors is very important. Whether people are using a screen reader, a keyboard instead of a mouse, or just browsing on a small phone, they should be able to enjoy your site without trouble. That’s where guidelines like WCAG 2.1 and WCAG 2.2 come into play. They help you figure out how to design and develop your website to be welcoming to everyone. This post will explore why these standards matter and provide a handy checklist to help you meet Level AA compliance.

What Are WCAG 2.1 and WCAG 2.2?

WCAG stands for Web Content Accessibility Guidelines. These guidelines are created by the World Wide Web Consortium (W3C), a group that works to improve the Internet. The goal is to help developers, designers, and website owners make web pages that people of all abilities can use.
- WCAG 2.1 focuses on areas like mobile accessibility, helping people with low vision, and simplifying things for those with cognitive or learning differences.
- WCAG 2.2 builds on 2.1, adding more ways to ensure websites are user-friendly across various assistive tools and devices.
When you aim for Level AA under these guidelines, you cover a wide range of barriers that many people face online. This level is a popular target because it helps most users get a smooth experience while staying realistic in terms of time and cost for website owners.

Why Accessibility Is Key

In the United States, many people look for websites they can use easily, even if they have different skills or use different devices. By following WCAG 2.1 and WCAG 2.2, you’re making sure your site can be seen, understood, and operated by everyone who lands on your pages. These guidelines improve the overall usability of your site, which can lead to happier visitors, more return traffic, and a stronger online presence.

Some people think accessibility features only help those with disabilities, but that isn’t the full story. For example, captions on videos help viewers in noisy places, and clear headings make pages easier to scan for everyone. In other words, these improvements can boost your site’s performance for all visitors, not just a few.

The Four Principles of WCAG

Both WCAG 2.1 and WCAG 2.2 focus on four main principles, often known as POUR:

Perceivable

People should be able to sense and process the information on your site. This includes making text large enough to read and providing text alternatives for images or audio.

Operable

Your site should be easy to interact with. This means visitors can use a keyboard instead of a mouse or stop and pause moving content if they need more time.

Understandable

Content should be simple to read and organized in a clear way. Consistent layouts and obvious labels help people find what they’re looking for.

Robust

A robust site works well across different devices and assistive technologies. Proper HTML structure and well-labeled elements are examples of ways to keep your site solid and flexible.

A Checklist for WCAG 2.1 and 2.2 Level AA Compliance

Below is a practical checklist to guide you. This list is not exhaustive, but it covers many key points to keep in mind when aiming for WCAG 2.2 Level AA.

1. Perceivable
1. Text Alternatives for Media
  - Add alt text to images that share important information. This lets screen readers describe images to users who can’t see them.
  - Provide transcripts or captions for audio and video content so people who are deaf or hard of hearing can follow along.
2. Color Contrast and Text Size
  - Ensure your text stands out against the background. A ratio of at least 4.5:1 is recommended for normal text and 3:1 for larger text.
  - Make sure text can be resized up to 200% without losing functionality or clarity.
3. Responsive and Flexible Layout
  - Design pages to work well on phones, tablets, and desktop screens.
  - Don’t rely on just color to convey meaning. For example, if you have error messages in red, also include an icon or text label that says “Error.”
2. Operable
1. Keyboard Navigation
  - Test your site using only a keyboard. You should be able to reach every link, button, and form field.
  - Make sure there are no “keyboard traps” where you can’t move forward or backward in a form or menu.
2. Focus Indicators
  - Provide a visible outline or highlight for the element in focus. This helps users see where they are on the page as they tab through it.
3. Timing and Movement Controls
  - If your site has slideshows, videos, or any moving parts, allow users to pause or stop them. This is especially important for people who need more time to read or interact.
4. Bypass Blocks
  - Include a “Skip to main content” link so users don’t have to tab through large menus every time.
  - Break your site into clear sections with headings or landmarks.
3. Understandable
1. Clear, Simple Language
  - Aim for short sentences and paragraphs. Organize content with headings, bullet points, or numbered lists.
  - Provide definitions or explanations for any unusual terms or abbreviations.
2. Consistent Navigation
  - Keep your menu and site structure similar across all pages. A consistent layout helps visitors learn and predict where things are.
3. Helpful Error Messages
  - If a visitor makes an error on a form (like entering an invalid email), explain the problem and how they can fix it.
  - Use clear wording for buttons. For example, instead of “Submit,” try something like “Send Message” if that’s what’s happening.
4. Robust
1. Semantic HTML and ARIA
  - Use proper HTML tags like <h1> for main titles and <h2> for subheadings. This helps screen readers and other tools understand your content’s structure.
  - If you have dynamic content like pop-up menus, consider using ARIA (Accessible Rich Internet Applications) labels to clarify these features.
2. Test with Assistive Tools
  - Try out screen readers like NVDA (Windows) or VoiceOver (Mac) on your site.
  - Check how your site behaves with magnifiers or voice control software.
3. WCAG 2.2 Highlights
  - Accessible Authentication: Try using a password manager or simpler login methods so you won’t have to memorize codes every time you log in.
  - Target Size: Interactive elements, like buttons and links, should be large enough (at least 24×24 CSS pixels) to tap comfortably. This is especially crucial for mobile devices.
  - Drag-and-Drop Options: If your website uses drag-and-drop features, provide keyboard-friendly ways to do the same task.
Testing Your Site

Even if you follow all these guidelines, it’s wise to test your site thoroughly. Here are a few suggestions:
- Automated Scanners: Tools like WAVE and Lighthouse can point out possible issues and give you quick fixes.
- Manual Checks: Use your site with a keyboard to see if you can tab through elements correctly. Also, turn off your monitor or close your eyes and see if you can rely solely on a screen reader to navigate.
- User Feedback: Ask real users to test your site. They can share their experiences and spot issues you might have missed.
Making Accessibility Part of Your Routine

Accessibility can feel like a big job at first, but it becomes easier when you build it into your normal process. Start small by fixing one area at a time—maybe improve the color contrast first, then add captions to videos, and so on. As you learn more about WCAG 2.1 and WCAG 2.2, you’ll discover that these changes often benefit everyone who uses your website.

Regularly updating and testing your site is also a good idea. Technology changes quickly, and new devices and browsers appear all the time. Staying up to date with best practices means your site will remain friendly and easy to use.

Conclusion

Following WCAG 2.1 and WCAG 2.2 Level AA guidelines is a great way to make your website more welcoming. This checklist helps you cover the basics—like text alternatives, keyboard navigation, and clear instructions—but it’s just the beginning. As you keep learning and improving, you’ll find more ways to create a site that everyone can navigate and enjoy.

Whether you’re a small business owner, a blogger, or a large company, making an accessible website helps you connect with more people and makes every visitor feel welcome. Check out these WCAG 2.2 tips and see how they can transform your site into a space everyone can enjoy!
Greg McNeil

January 30, 2025

WCAG Compliance

Accessibility, WCAG, WCAG 2.1, WCAG 2.2, WCAG Compliance, WCAG conformance, Web Accessibility, Website Accessibility
What is WAI? Making the Web Accessible to Everyone
Have you ever thought about how your website works for people with disabilities? The internet is a fantastic resource, but not everyone experiences it in the same way. For some, barriers like visual, auditory, or motor impairments can turn navigating a website into a frustrating process. That’s where the Web Accessibility Initiative (WAI) comes in—an essential part of making the internet a place where everyone can connect, learn, and share, no matter their abilities.

Created by the World Wide Web Consortium (W3C), WAI focuses on ensuring that websites, apps, and other online tools are accessible to people with disabilities. Let’s dive into what WAI does, why it matters, and how its guidelines, like the Web Content Accessibility Guidelines (WCAG), help shape a better web for all.

The Role of WAI in Web Accessibility

At its core, WAI is all about creating a more inclusive internet. The initiative develops resources, guidelines, and standards to make sure digital content is accessible to everyone, including people who are blind, deaf, or have physical, cognitive, or neurological disabilities. By collaborating with governments, organizations, and companies around the globe, WAI helps shape a digital world where no one is left behind.

Why Accessibility Matters

Think about how much we rely on the internet for work, school, shopping, and staying connected. In fact, 28.7% of adults in the U.S. live with some form of disability, and an inaccessible website can be a significant barrier. If your site isn’t accessible, you’re unintentionally shutting out a large portion of the population.

By making your site accessible, you’re not just widening your audience—you’re also promoting fairness and inclusivity. Plus, accessible websites tend to be more user-friendly for everyone, which benefits all your visitors.

The Foundation of WCAG: Four Key Principles

One of WAI’s most significant contributions is WCAG—a roadmap for designing websites that work for everyone. These guidelines are built on four key principles, often summarized as POUR:

Perceivable

Make sure users can access the information on your site, regardless of how they interact with it. This includes adding text alternatives (alt text) to images for screen readers, providing captions for videos, and ensuring text is compatible with assistive technologies.

Operable

Your website must be easy to navigate and use. This means ensuring that all functions can be controlled with a keyboard or voice commands, and avoiding flashing content that could trigger seizures or other issues.

Understandable

Keep the content clear, consistent, and logical. Use plain language, label forms clearly, and offer helpful instructions. When websites are too complicated, it can frustrate users—especially those with cognitive disabilities.

Robust

Your site should work across various devices and assistive technologies, and it should remain usable as technology evolves. This future-proofing ensures that your accessibility efforts have a lasting impact.

WCAG Levels: Aiming for Level AA Compliance

WCAG has three levels of compliance: A (basic), AA (ideal for most businesses), and AAA (highest). For online businesses, meeting WCAG Level AA compliance is a practical, effective, and often legally required goal. At Level AA, you’ll address key accessibility requirements, like:
- Adding alt text for images and videos.
- Ensuring text can be resized without losing functionality.
- Providing sufficient color contrast for readability.
- Keeping navigation consistent and intuitive.
These measures aren’t just about ticking a compliance box—they create a better online experience for everyone, including older adults, people using assistive technology, or even those on mobile devices with slow internet connections.

How WAI Benefits Your Business

For online businesses, embracing the principles of WAI and WCAG isn’t just about doing the right thing—it’s also a smart move. Here’s why:
- Widen Your Audience: An accessible website reaches more users, including those with disabilities, older adults, and anyone relying on assistive tools.
- Boost Your SEO: Search engines often favor accessible sites, as features like alt text and clear headings make it easier to crawl and index your content.
- Avoid Legal Risks: In many regions, WCAG compliance is a legal requirement for public sector websites and a growing concern for private businesses facing accessibility lawsuits.
- Improve User Experience: Accessibility best practices, such as logical structure and user-friendly forms, make browsing more enjoyable for all visitors.
Getting Started with WAI’s Guidelines

If you’re a business owner, web developer, or content creator, you might feel overwhelmed about meeting accessibility standards. Fortunately, WAI offers plenty of resources to guide you. Here are some steps to get started:
1. Familiarize Yourself with WCAG: Review the Web Content Accessibility Guidelines. Start with Level A compliance and work your way to Level AA.
2. Perform an Accessibility Audit: Use tools like Google Lighthouse or WAVE to check your website’s accessibility. These tools can identify issues like missing alt text, low color contrast, or navigation problems.
3. Make Small, Impactful Changes: Begin by addressing the most critical issues. For example, ensure your site allows for keyboard navigation, add captions to videos, and improve text readability.
4. Test with Real Users: Involve people with disabilities in testing your website. Their feedback is invaluable in spotting challenges and ensuring your site is truly accessible.
WAI’s Global Impact

WAI’s influence extends beyond individual businesses or websites, playing a critical role in setting international standards for web accessibility. Governments, educational institutions, and organizations worldwide often adopt WCAG as a benchmark for their digital content. This widespread adoption underscores how vital accessibility is to creating an inclusive online environment.

By providing clear, actionable guidelines, WAI empowers developers and designers to create websites that serve the needs of a diverse audience—no matter their abilities.

Why Accessibility is Everyone’s Responsibility

WAI’s work reminds us that accessibility isn’t just a technical requirement—it’s about fairness, equality, and opening doors for everyone. When you make your website accessible, you’re contributing to a world where people of all abilities have the same opportunities to participate, learn, work, and thrive online.

A Better Web for All

The Web Accessibility Initiative (WAI) is more than just a set of rules—it’s a movement to create a web that works for everyone. With its tools and guidelines, WAI helps businesses and developers make digital spaces inclusive and user-friendly. From the foundational principles of WCAG to the importance of meeting Level AA compliance, WAI’s contributions are shaping a more accessible internet.

If you’re building a website or running an online business, following WAI’s guidance is essential. By embracing accessibility, you’re opening the door to more customers, improving the user experience, and contributing to a more welcoming, equitable digital world.

Ready to make your website more accessible? Schedule a call with 216digital today for a briefing on how we can help you meet WAI standards and create a web experience that’s inclusive, compliant, and effective. Together, we can make your website a better place for everyone!
Greg McNeil

December 26, 2024

WCAG Compliance

POUR, W3C, WAI, Web Accessibility
Play Your Part: Role-Based Advice for Web Accessibility

When you first dive into web accessibility, it’s completely normal to feel a bit overwhelmed—there are so many things to consider. But making sure your website works for everyone isn’t just a one-time fix; it’s a group effort that involves every role on your team. Developers, designers, content creators, marketers, and website owners all contribute their own strengths and insights. When everyone’s efforts line up, you create a smooth, inclusive experience for all your users.

This guide is for teams who are already working on—or are fully committed to—improving their websites. It’s packed with practical, role-specific tips to help you approach accessibility in a way that’s both strategic and effective. Whether you’re refining your code, fine-tuning your visuals, crafting inclusive content, or ensuring your brand message is accessible, you’ll find helpful, targeted advice for your particular responsibilities. Together, these steps ensure your site meets the needs of every user while staying on top of WCAG compliance. Let’s jump in and see how each role plays a part in building a more accessible web.

Developers: Building the Accessible Foundation

Developers form the core of any website—they’re the ones who take an idea and turn it into a working reality. When it comes to WCAG compliance, the quality of your code truly matters. By following accessibility best practices from the get-go, you help guarantee that everyone can use your site, right from the start.

Practical Tips for Developers

Semantic HTML and Proper Structure

Use semantic HTML elements like <header>, <nav>, <main>, and <footer> to support screen readers and other assistive tech. Keep headings and landmarks organized, so users can navigate your site with ease.

Keyboard Navigation

Make sure all interactive elements—buttons, links, and form fields—work smoothly using just a keyboard. This isn’t just about meeting standards; it’s also a big help to people with motor impairments who can’t rely on a mouse.

ARIA Attributes

ARIA (Accessible Rich Internet Applications) attributes can add valuable context, but use them wisely. Overdoing it can confuse rather than help.

Robust Error Handling

Provide clear, accessible error messages and confirmations for form submissions. When users understand what went wrong and how to fix it, they’re more likely to stay engaged.

By building accessibility directly into your code, you set a strong foundation for WCAG compliance and create a reliable platform that benefits every other role on your team.

Graphic Designers: Creating Inclusive Visuals

Graphic designers can help shape accessibility by making sure the website’s visual elements are both attractive and functional. You don’t have to sacrifice creativity for inclusivity—instead, design with everyone’s needs in mind.

Practical Tips for Graphic Designers

Color Contrast

Ensure there’s enough contrast between text and background elements. Check your color choices against WCAG guidelines so people with low vision or color blindness can still see everything clearly.

Scalable Designs

Plan for responsive and scalable design. Users who rely on screen magnification should still see a layout that’s visually appealing and makes sense.

Accessible Icons and Imagery

Give icons and images proper alt text, and avoid using color alone to convey meaning. This helps users who depend on screen readers understand your site’s visuals.

Consistent Design Patterns

Reusable design elements and predictable navigation make it easier for everyone, including those with disabilities, to find their way around.

By focusing on inclusive visuals, you ensure the site looks great and works smoothly—even for those using assistive technologies—moving you one step closer to WCAG compliance.

Content Creators: Writing for All Audiences

Your words matter. As a content creator, it’s your job to make sure the text on your website is clear, easy to understand, and accessible to everyone. Inclusive content goes beyond grammar and style; it also means structuring your writing to support people with different abilities.

Practical Tips for Content Creators

Plain Language

Keep your language simple and direct. Steer clear of jargon or overly complex sentences so users of all backgrounds and reading levels can follow along.

Heading Hierarchies and Lists

Break content into logical sections with headings, bullet points, and numbered lists. Many users rely on these elements to “jump” between sections and navigate quickly.

Descriptive Links

Swap out vague phrases like “click here” for links that clearly describe the destination. This small change can make a huge difference in accessibility.

Closed Captions and Transcripts

For videos and podcasts, always provide captions and transcripts. This ensures that users who are deaf or hard of hearing don’t miss out on any information.

By considering everyone’s needs when writing content, you help make your site more engaging, accessible, and in line with WCAG standards.

Marketers: Promoting Accessibility as a Brand Value

Marketers bridge the gap between the company and its audience. When you emphasize accessibility in your messaging, you’re not just showing you meet the guidelines—you’re proving you care. Highlighting your commitment to WCAG compliance can foster trust, build loyalty, and boost your brand’s reputation.

Practical Tips for Marketers

Inclusive Messaging

Talk openly about your brand’s dedication to accessibility. Use language that’s positive, empathetic, and respectful, making it clear that you value inclusivity.

Transparent Policies

Publish your accessibility statements and share your ongoing efforts. This honesty reassures people with disabilities and shows your brand is serious about doing the right thing.

Social Media and Email Marketing

Ensure your emails, ads, and social posts are accessible, too. Add alt text to images, use clear language, and include descriptive hashtags so everyone can participate.

Continuous Feedback

Invite users to share their thoughts on your site’s accessibility. By listening and improving, you show that your commitment to WCAG compliance isn’t just talk.

When marketers celebrate their brand’s accessibility journey, they create a positive narrative that resonates with a wide, diverse audience and strengthens brand loyalty.

Website Owners: Setting the Vision and Investing in Ongoing Compliance

As a website owner, you’re the one steering the ship in terms of resources, priorities, and long-term strategy. Achieving WCAG compliance isn’t something you do once and forget—it’s a continuous process. Owners need to keep accessibility front and center, provide the right tools, and foster a culture that values inclusive design.

Practical Tips for Website Owners

Leadership and Accountability

Make accessibility a non-negotiable core value. By setting clear expectations and holding everyone accountable, you empower each team member to do their part.

Budget for Accessibility

Invest in accessibility tools, auditing services, and training. Recognize that these efforts aren’t just expenses—they add value, protect you from legal risks, and improve user experience.

Regular Audits and Updates

Accessibility changes over time. Stay on top of it by revisiting your site regularly and making improvements as standards and user needs evolve.

Team Training

Tap into resources like 216digital’s web accessibility training to give your team the skills they need. By training developers, designers, content creators, and marketers, you ensure everyone’s working together toward WCAG compliance.

By providing clear leadership and long-term support, you set the stage for ongoing success. Accessibility becomes everyone’s priority, not just another item on a checklist.

Collaboration and Continuous Improvement

The journey to WCAG compliance isn’t a straight line—it’s a continuous loop of learning, adapting, and improving. When each person on your team understands their unique role and how it fits into the bigger picture, the result is a cohesive, user-friendly experience that truly works for everyone.

This is where a comprehensive training resource like the one from 216digital comes in handy. By investing in accessibility training that’s tailored to each role, you make sure every team member feels confident and supported. Developers learn best practices for semantic code, designers refine their approach to inclusive visuals, content creators craft language everyone can understand, and marketers become champions of accessibility. As a website owner, you can rest easy knowing your entire team is dedicated to meeting and maintaining WCAG compliance.

Remember, accessibility isn’t a final destination—it’s an ongoing journey. Working together and following these role-specific tips will help you build sites that aren’t just legally compliant, but genuinely welcoming to every visitor. This approach enhances trust, expands your audience, and reinforces your brand’s good name.

Ready to take the next step? Schedule an ADA briefing with 216digital through the contact form below. Let’s join forces to create a web experience that’s truly inclusive for all.

Greg McNeil

December 19, 2024

WCAG Compliance

Accessibility, ADA Compliance, Graphic Designer, Marketer, Web Accessibility, web developers, Website Accessibility
Progress Over Perfection: Steps Toward Digital Accessibility
In today’s digital world, creating websites and content that are accessible to everyone should be a top priority. But let’s face it — making your website completely accessible for every single user can feel like an overwhelming task. That’s where the concept of “progress over perfection” comes into play.

Achieving digital accessibility isn’t a one-time fix. It’s an ongoing process of continuous improvement. If you aim for perfection from the start, you might get stuck, feel defeated, or even give up. But by focusing on making progress, even small steps, you can create a more inclusive online experience without the stress of reaching perfection right away.

Let’s break down how you can start building a sustainable approach to digital accessibility with the right mindset, tools, and strategies.

What Is Digital Accessibility?

Before we dive into the “progress over perfection” mindset, let’s quickly talk about what digital accessibility really means. Simply put, it’s about making sure that all users, regardless of their abilities or disabilities, can access and use your website, apps, or digital content easily.

This includes people who may be blind, deaf, have low vision, or have mobility challenges. It also covers people who have cognitive disabilities or those who just prefer to use assistive technology like screen readers, voice commands, or keyboard navigation.

Digital accessibility can seem like a huge task at first, but it’s not about doing everything perfectly. It’s about making consistent improvements to ensure your site is usable by as many people as possible.

The Problem with Perfectionism

When you aim for perfection, the goal can feel so far out of reach that it becomes paralyzing. This is especially true with digital accessibility, where there are lots of technical guidelines and standards (like WCAG – Web Content Accessibility Guidelines) to follow. While these standards are great for ensuring accessibility, focusing on every little detail can slow you down.

In reality, no website is perfect when it comes to accessibility. Users have different needs, and it’s impossible to design for every potential scenario at once. So, instead of feeling like you need to fix everything at the same time, shift your focus to continuous improvement. Every small step counts, and over time, those steps will add up to a more accessible and inclusive digital experience.

Why Focus on Progress?

The beauty of focusing on progress over perfection is that it’s achievable. It lets you start small, tackle the most pressing accessibility issues first, and then build on that foundation. As you implement changes, you’ll gradually improve the user experience, making it better for people with disabilities while also making your website more user-friendly for everyone.

Here are some reasons why progress over perfection is the way to go for sustainable digital accessibility:
1. You Don’t Get Stuck: Trying to achieve perfection can leave you frozen in place, unsure of where to start. By focusing on progress, you can tackle one problem at a time and move forward.
2. It’s More Manageable: Rather than trying to fix everything at once, breaking down accessibility work into smaller tasks makes it more manageable and less overwhelming.
3. You Can Build Momentum: When you make even small improvements, it creates a sense of accomplishment. This encourages you to keep making changes and adding new updates over time.
4. It’s Realistic: Perfection doesn’t exist when it comes to accessibility. There will always be more to improve, so aiming for progress keeps you focused on what matters.
Practical Tips for Achieving Digital Accessibility

Now that we understand the importance of progress, let’s talk about some practical steps you can take to make real improvements to your site. You don’t need to do everything at once, but here’s how you can start moving toward a more accessible website today:

Start with Low-Hanging Fruit

When you’re just getting started, it’s helpful to identify and address the “low-hanging fruit” — the quick wins that will make the biggest impact with the least amount of effort. These might include:
- Alt Text for Images: Add descriptive alt text to images so screen readers can convey the meaning of those images to users with visual impairments.
- Keyboard Navigation: Make sure that all interactive elements (like forms, buttons, and links) can be accessed using only a keyboard.
- Color Contrast: Ensure that text has enough contrast against the background so users with low vision can read it easily.
By making these changes, you’re addressing immediate barriers that can make a huge difference in how accessible your website is for many users.

Integrate Accessibility into Your Workflows

To create long-term sustainability, accessibility shouldn’t be something you do only once or twice. It needs to be built into your everyday workflow. Whether you’re designing a new page, creating content, or updating a feature, think about accessibility from the start.

Here are a few ways you can integrate accessibility into your routine:
- Involve Accessibility from the Beginning: If you’re working on a new website or a redesign, include accessibility from the very start of the project. This way, accessibility considerations become part of the foundation.
- Use Accessible Tools and Templates: Many website builders, content management systems (CMS), and templates have accessibility features built-in. Make sure you’re using those tools to save time and reduce errors.
- Educate Your Team: Make sure everyone involved in content creation and site maintenance understands basic accessibility principles.
Get Real Feedback from Users

One of the best ways to improve accessibility is to hear directly from users. Real people with disabilities can give you valuable insight into how they experience your website and where the barriers lie. This is far more effective than guessing or relying solely on automated testing tools.

You can:
- Conduct User Testing: Recruit users with various disabilities to test your site and provide feedback. This can help you uncover issues you might have missed.
- Engage with Your Audience: Ask for feedback through surveys or comments. Listen to your users, and if they point out areas for improvement, make a plan to address them.
Use Tools for Continuous Monitoring

To ensure your website stays accessible over time, use tools that can help you identify and fix problems as they arise. One such tool is a11y.Radar.

A11y.Radar continuously scans your website for accessibility issues and provides you with actionable reports. This allows you to stay on top of accessibility improvements without needing to manually review your entire site. With regular scans, you can catch issues early and keep your site in good shape.

It’s All About Consistent Improvement

Remember, the goal of digital accessibility isn’t to be perfect; it’s to be inclusive. Every improvement you make is a step toward creating a better, more accessible experience for all your users. By focusing on progress over perfection, you’ll keep moving forward without getting stuck in the weeds.

So, don’t be afraid to start small. Address the most pressing accessibility issues first, integrate accessibility into your workflows, engage with real users for feedback, and use tools to monitor your progress. Over time, you’ll create a website that’s not only accessible but sustainable in the long run — and that’s something to be proud of!

If you’re ready to take the next step in your accessibility journey, schedule an ADA briefing with 216digital. Our experts can help you create a sustainable, actionable plan for achieving digital accessibility while mitigating risk. Let’s move forward together!
Greg McNeil

December 9, 2024

Testing & Remediation, WCAG Compliance

Accessibility, ADA Compliance, ADA Website Compliance, Web Accessibility Remediation, web development, Website Accessibility
WCAG Tips Every Content Creator Should Know
When you’re creating content for the web, accessibility might not always be the first thing on your mind. You’re busy crafting engaging stories, writing catchy headlines, or finding the perfect image. But here’s the deal: ignoring accessibility can limit your audience and potentially land you in legal trouble. That’s where Web Content Accessibility Guidelines (WCAG) comes in—and yes, it’s easier than you think.

Let’s break down what WCAG is, why it matters for content creators, and how you can make your content shine for everyone.

What is WCAG, and Why Should You Care?

WCAG stands for Web Content Accessibility Guidelines, but don’t let the formal name intimidate you. These guidelines are essentially a roadmap for making websites, apps, and digital content usable for everyone—whether someone has a disability or not. Developed by the World Wide Web Consortium (W3C), WCAG focuses on four key principles: making content perceivable, operable, understandable, and robust (POUR). Think of it as a checklist to ensure your site is accessible to as many people as possible.

It’s all about ensuring that everyone, regardless of their abilities, can engage with your website. Sounds important, right? It is.

And it’s not just for developers! WCAG applies to everyone involved in building a website, including content creators. Accessible content expands your reach, enhances the user experience, boosts your site’s SEO, and helps you avoid potential legal pitfalls. In short, accessibility isn’t a chore—it’s a win-win.

The Benefits of Accessible Content

Expand Your Audience Reach

Did you know that 28.7% of adults in the U.S.—that’s over 61 million people—live with a disability? Globally, this number jumps to over 1 billion people, or 16% of the world’s population. Aligning your content with WCAG opens the door to a massive audience that often faces barriers online. Accessible content ensures these users can interact with your brand just as easily as anyone else.

Boost SEO

Accessible content improves your website’s visibility. For example, alternative text for images helps search engines understand your visuals, while properly structured headings and clear navigation improve crawlability. Research shows that websites meeting accessibility standards often rank higher in search engine results, giving you an edge over competitors who overlook these guidelines.

Enhance User Experience

Accessibility benefits everyone—not just those with disabilities. A study by Forrester Research found that improving user experience can increase conversion rates by up to 200%. Features like video captions, clear navigation, and legible fonts make it easier for users of all abilities to engage with your content.

Avoid Legal Risks

Lawsuits related to digital accessibility are on the rise. In the U.S., 4,605 web accessibility lawsuits were filed under the ADA in 2023—a nearly 13% increase from the previous year. Following WCAG not only protects your brand from potential litigation but also demonstrates your commitment to inclusivity.

Practical WCAG Tips for Content Creators

Making your content accessible doesn’t require a complete overhaul. Small, thoughtful changes can make a huge difference. Let’s dive into some practical tips for content creators, with expanded advice to make each step actionable.

Use Proper Headings

Headings aren’t just for organizing your thoughts—they’re essential for accessibility. Structured headings (H1, H2, H3, etc.) create a clear hierarchy that helps all users, including those using screen readers, navigate your content easily.
- Start with a single H1 as the main title of your page.
- Use H2 for main sections and H3 for subsections. Avoid skipping levels (e.g., going from H1 directly to H3).
- Write headings that are concise but descriptive. For example, “Tips for Accessible Content” is better than “Tips.”
Properly structured headings also improve SEO by signaling the importance of your content to search engines.

Add Alternative Text for Images

Alternative text (alt text) describes the content of an image for users who can’t see it. This helps screen reader users and also boosts SEO by making your images searchable.
- Be specific and relevant. Instead of “Picture of a cake,” use “A three-tiered chocolate cake with white icing and red roses.”
- Avoid saying “Image of” or “Picture of”—screen readers already indicate it’s an image.
- If an image is decorative and doesn’t convey critical information, use a null alt attribute (alt=" ") so screen readers can skip it.
Alt text should fit naturally into your content, adding context without overloading users with unnecessary details.

Color Contrast

Color contrast is vital for users with visual impairments, such as color blindness or low vision. Text that blends into the background is difficult to read, even for users without disabilities.
- Use a contrast ratio of at least 4.5:1 for regular text and 3:1 for large text (as per WCAG SC 1.4.3).
- Avoid using color alone to convey meaning. For instance, instead of relying on red text to indicate an error, include a descriptive message like “Please enter a valid email address.”
- Test your designs with online contrast checkers to ensure compliance.
Strong contrast not only aids accessibility but also improves readability and engagement for all users.

Choose Accessible Fonts

The typeface you use plays a significant role in how accessible your content is. Some fonts are more legible than others, particularly for users with visual impairments or learning disabilities.
- Opt for sans-serif fonts like Arial, Verdana, or Tahoma, which are easier to read on screens.
- Ensure your font size is large enough—typically at least 16px for body text.
- Avoid excessive italics or decorative fonts that may be hard to read.
Accessible fonts contribute to a cleaner, more professional appearance that benefits all users.

Write Descriptive Links

Vague link text like “Click here” or “Learn more” can be confusing for screen reader users. Instead, use descriptive link text that tells users where the link will take them.
- Good example: “Read our guide on WCAG compliance for content creators.”
- Bad example: “Click here.”
- Ensure links make sense out of context. Some users navigate sites by jumping between links, so each one should provide value on its own.
Descriptive links also make your content easier to scan and improve your site’s SEO.

Create Accessible Tables

Tables are useful for presenting data but can become a nightmare for accessibility if not designed properly.
- Use headers (<th> tags) for column or row titles. This helps screen readers understand the table structure.
- Avoid merging cells or using tables for layout purposes—this confuses assistive technologies.
- Include captions to explain the table’s purpose. For example, “Table showing monthly website traffic for 2023.”
Accessible tables ensure your data is comprehensible for all users, not just those using traditional browsers.

Caption Your Videos

Video captions aren’t just helpful for people who are deaf or hard of hearing—they’re valuable for anyone in a noisy or quiet environment.
- Include both closed captions (user-controlled) and open captions (always visible).
- Ensure captions are synced accurately with the dialogue or sounds.
- For additional accessibility, provide a transcript that includes all spoken words, sound effects, and meaningful visual elements.
Well-captioned videos increase engagement, improve retention, and align with WCAG guidelines.

Use Plain Language

Accessible content isn’t just about design—it’s also about the words you choose. Writing in plain language ensures your content is easy to understand for a broad audience, including users with cognitive disabilities.
- Break complex ideas into smaller, simpler sentences.
- Define jargon or technical terms the first time they appear.
- Use bullet points and lists to organize information clearly.
Plain language isn’t dumbing down your content; it’s making it more approachable and impactful.

Monitor Accessibility Regularly

Creating accessible content isn’t a one-and-done task. Websites are dynamic, with new pages, updates, and features being added constantly. This means your accessibility efforts need regular check-ins to ensure compliance with WCAG standards. Neglecting this can leave you vulnerable to accessibility gaps, which not only alienate users but could also lead to legal risks.

Thankfully, tools like a11y.Radar make monitoring accessibility easier and more effective. This specialized service continuously scans your site for issues, giving you a clear, actionable picture of your site’s compliance status.

Final Thoughts

Accessibility doesn’t have to be overwhelming, and you don’t have to tackle it alone. With WCAG as your guide and the right support, you can create content that reaches more people, performs better in search engines, and provides an exceptional user experience. But ensuring accessibility is more than a one-time effort—it’s an ongoing process.

That’s where we come in.

At 216digital, we specialize in making web accessibility simple and actionable for content creators just like you. Whether you’re new to WCAG or need help fine-tuning your content strategy, our ADA briefing is the perfect place to start.

Schedule your ADA briefing today, and let us show you how to make your content accessible, impactful, and compliant—all while reaching a broader audience and safeguarding your business. Accessibility is an opportunity, and together, we can help you unlock it.
Greg McNeil

November 26, 2024

WCAG Compliance

Accessibility, Content Creators, Content Writing, SEO, WCAG, WCAG Compliance, Web Accessibility

What Are Captions?

Types of Captions

What Are Subtitles?

Subtitles vs. Captions: Key Differences

Why Are Captions Important for Web Accessibility?

Open vs. Closed Captions: Which Should You Use?

How to Add Captions to Your Digital Content

How to Add Captions

Best Practices for Creating Accessible Captions

Captions & Subtitles: Enhancing Your Content

Video and Audio Accessibility

Why Remediating Multimedia Is Essential

Inclusive User Experience

Legal Compliance & Risk Mitigation

SEO and Discoverability

Key Multimedia Accessibility Techniques

Captions and Subtitles

Transcripts

Audio Descriptions

Using an Accessible Video Player

Planning Multimedia Accessibility from the Start

Conclusion

Why These Terms Matter

“Change of Context” in Plain Terms

“Change of Content” in Action

When It Becomes an Accessibility Issue

Status Messages and Alerts

Tips for Making It Work

Keep People Where They Are

Give Users a Heads-Up

Test with Assistive Tech

Use ARIA Properly

Think About Your Audience

Wrapping It Up

The Hype of AI-Driven Accessibility

The Reality: Limitations and Challenges

1. AI-driven Accessibility is Superficial

2. AI Can Introduce New Barriers

3. AI-driven Accessibility Misses Barriers

4. False Sense of Compliance

Case Studies and Real-World Examples

1. The Failure of AI-driven Accessibility

2. Frustrated Users Speak Out

3. The Legal Consequences

The Necessity of Human Oversight

1. Accessibility Experts Know What AI Doesn’t

2. AI and Humans Can Work Together

3. Accessibility is an Ongoing Process

The Future of AI-driven Accessibility

Conclusion

Common Accessibility Heartbreakers (Mistakes to Avoid)

1. The Ghosted Visitor: No Keyboard Navigation

Fix

2. The Mixed Signals: Low Contrast & Illegible Fonts

Fix

3. The Silent Treatment: Missing Alt Text & Screen Reader Issues

Fix

4. The Disappearing Act: Poor Focus Indicators

Fix

5. The Confusing Relationship: Inconsistent Heading Structure

Fix

6. The Commitment Issues: Unlabeled Form Fields

Fix

7. The Unwanted Surprise: Auto-Playing Content

Fix

Winning Hearts: Making Your Website More Accessible

Don’t Let Your Website Be a Heartbreaker

What Are WCAG 2.1 and WCAG 2.2?

Why Accessibility Is Key

The Four Principles of WCAG

Perceivable

Operable

Understandable

Robust

A Checklist for WCAG 2.1 and 2.2 Level AA Compliance

1. Perceivable

2. Operable

3. Understandable

4. Robust

Testing Your Site