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Black Friday Shopping: Is Your Online Business Ready?
America’s favorite shopping season is right around the corner and with it a barrage of online bargain shoppers. Is your site ready to handle the Black Friday shopping rush? If the answer is anything but yes, you may want to consider a quick preparatory revamp. Why? Because the year-end holiday season is not only the […]
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Google’s New Search Quality Rating System: What Does It Mean for Ecommerce?
On 11/19/15, Google posted an update to their search quality rating guidelines. In the post, you’ll find a link to a PDF which provides instructions to Google’s search results raters. These are human users who rate the quality of results that Google returns for search queries. Google’s PDF does not provide direct advice on best […]
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Digital Marketing Round-Up: June 30th, 2015
Digital marketing news and best practices are always changing. That’s why we rounded up the best of the best all in one place, just for you. June 30th, 2015 Improve Your Call-to-Actions Call-to-Actions (CTAs) are critical for Ecommerce marketing. And just a few simple changes can improve your click through rate. HubSpot took a look […]
