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  • 8 Must-Know Real World Accessibility Facts

    Imagine your online store is polished, your marketing campaigns are humming, and the checkout button is ready for clicks—yet one out of every four visitors can’t complete a purchase because the site trips them up. They might rely on a screen reader that can’t parse your menus, or a keyboard that gets trapped in a popup. Multiply that frustration by 70 million Americans with disabilities, and the gap becomes impossible to ignore.

    That gap is what we call real world accessibility—the difference between a site that merely exists and one that truly works for everyone. If you’re a busy business owner or marketing lead, you don’t need another technical lecture. You need clear facts, plain language, and a practical path forward.

    The eight statistics ahead will show why accessibility isn’t optional anymore—it’s a smart move for growth, trust, and peace of mind.

    1. 70 Million Adults in the U.S. Live With a Disability

    Let’s start with the big one: 1 in 4 adults in the U.S. has a disability. That includes people with mobility challenges, vision or hearing loss, cognitive differences like ADHD or dyslexia, and more.

    This isn’t just about permanent conditions either. Temporary disabilities—like recovering from surgery—or situational ones—like trying to use a website on a cracked phone screen—also affect how people experience your site.

    Real world accessibility means your website should work for everyone, right out of the gate. If 25% of your market couldn’t open your front door, you’d fix it. The same should apply to your digital front door.

    2. People With Disabilities Influence Over $7 Trillion in Spending Power

    According to the Global Economics of Disability Report, people with disabilities hold $1.3 trillion in direct disposable income. When you include their families and friends who often shop with their needs in mind, that number jumps to over $7 trillion.

    This isn’t a small segment. It’s a major market force.

    If you’re not prioritizing real world accessibility, you’re leaving money on the table. Businesses that bake inclusion into their design often win lifelong customers—not just because it’s the right thing to do, but because it’s also smart business.

    3. Accessibility Impacts Buying Decisions for the Majority of Users

    Here’s something every eCommerce business should know:

    • 83% of users with access needs limit their shopping to websites they know are accessible.
    • 71% leave a site entirely if it’s hard to use.

    Most won’t leave feedback. They’ll just disappear.

    That means your site could be working against you—and you might not even realize it. Real world accessibility is tied directly to conversion rates, customer loyalty, and user trust. If your checkout form isn’t keyboard-friendly or your product descriptions aren’t screen reader accessible, you could be quietly losing sales.

    4. WCAG-Compliant Sites Outperform by 50%

    Websites that follow WCAG (Web Content Accessibility Guidelines) outperform competitors by up to 50%. Why? Because accessible sites are cleaner, easier to navigate, mobile-friendly, and better for SEO.

    These improvements benefit everyone—not just people with disabilities. Faster load times, simpler layouts, and more intuitive design aren’t just accessibility wins—they’re usability wins.

    When you take real world accessibility seriously, you’re not just avoiding issues. You’re building a stronger, more future-ready digital presence.

    5. 94.8% of Homepages Are Inaccessible in 2025

    WebAIM’s 2025 report found that nearly 95% of websites fail basic accessibility checks. That’s almost every homepage on the internet.

    What does “inaccessible” look like in the real world?

    • Buttons that don’t work with a keyboard
    • Low contrast text that’s hard to read
    • Forms without labels that screen readers can’t interpret

    Real world accessibility problems aren’t always obvious—but they’re frustrating for users and damaging to your brand. Fixing them means fewer bounce rates, better user engagement, and a more welcoming experience for everyone.

    6. eCommerce Sites Have Some of the Worst Accessibility Scores

    If you’re running an online store, this one’s for you. WebAIM found these average issue counts per homepage:

    • Shopify: 69.6
    • WooCommerce: 75.6
    • Magento: 85.4

    That’s a lot of potential roadblocks for customers trying to shop.

    Even popular platforms have major flaws. Real world accessibility isn’t baked into every theme or plugin—and adding new features can sometimes make things worse. The more customized your site is, the more important it is to audit for accessibility regularly.

    7. Over 4,000 ADA Website Accessibility Lawsuits Were Filed in 2024

    Accessibility isn’t just about user experience—it’s about legal risk, too. In 2024:

    • 2,400 lawsuits were filed in federal court
    • 1,600 in state courts
    • 961 involved repeat defendants

    That last stat is key: businesses that don’t fix issues after being sued are getting hit again.

    Real world accessibility helps you stay out of the courtroom and focus on serving your customers. A proactive strategy can save you time, money, and major headaches.

    8. ADA Title III Lawsuits Aren’t Slowing Down in 2025

    This year, accessibility lawsuits are expected to rise. Why?

    • The law currently favors plaintiffs.
    • The federal government is rolling back new regulations.
    • “Serial litigation” is becoming more common.

    Waiting for clear rules before acting is risky. Businesses that put accessibility off are more likely to become targets. Investing in real world accessibility now protects you in the long run—and shows customers you care.

    Accessibility Is a Smart Business Strategy

    Let’s be honest—this stuff can feel overwhelming. You’ve got a million things on your plate already. But here’s the good news: real world accessibility doesn’t have to be perfect from day one. It just has to be in motion.

    Start by learning. Then take action—small steps, big impact.

    At 216digital, we believe accessibility is more than a checkbox—it’s a competitive edge. Our team combines human expertise with tools like a11y.Radar to help you identify, fix, and monitor accessibility issues—before they turn into lost sales or legal risk.

    Want help getting started?
    Schedule your free ADA Accessibility Briefing today, and let’s build a better web—one that works for everyone.

    Greg McNeil

    April 24, 2025
    The Benefits of Web Accessibility, Web Accessibility Remediation
    Accessibility, real world accessibility, Web Accessibility, WebAIM, Website Accessibility
  • Accessibility Testing: Prioritize Fixes That Truly Matter

    Accessibility can feel like an overwhelming mountain to climb. Every round of accessibility testing uncovers new problems—some obvious, others hidden deep in the code or design. Where do you start when everything seems important? What if you tackle the wrong issue first, leaving users still stuck?

    These questions are important, and the answers can transform how your website serves all visitors. This guide isn’t just about fixing problems—it’s about focusing your efforts where they matter most. By exploring WebAIM’s four-level severity framework, you’ll learn how to prioritize issues effectively and make meaningful progress toward an inclusive website. Let’s dive in and figure this out together.

    WebAIM’s Four-Level Severity Framework

    WebAIM (Web Accessibility in Mind) categorizes accessibility issues into four levels of severity based on their impact on users. These categories help prioritize fixes by focusing on barriers that significantly affect user experience and access.

    Critical Issues

    Critical issues completely block users from accessing specific parts of your website or performing essential tasks. Addressing these issues should be the highest priority. Examples include:

    • Interactive elements, such as buttons or form inputs, that cannot be reached or activated using a keyboard.
    • Videos without captions, which exclude users who are deaf or hard of hearing.
    • Content that flashes or strobes in a way that could cause seizures for individuals with photosensitive epilepsy.

    To prevent these barriers, developers should prioritize using accessible, native HTML elements and perform thorough accessibility testing, including keyboard and screen reader evaluations, during the development process.

    Significant Issues

    Significant issues do not entirely block access but make interacting with the website cumbersome or frustrating for users. Examples include:

    • Missing visual focus indicators, which make it challenging for keyboard users to identify the currently focused element.
    • Poor color contrast that makes text difficult to read for users with visual impairments.

    These issues disrupt the user experience and should be addressed soon after critical issues to enhance accessibility.

    Moderate Issues

    Moderate issues require users to expend unnecessary effort or time to navigate and interact with web content but do not entirely impede access. Examples include:

    • Lack of properly structured semantic HTML, such as headings and regions, which slows navigation for screen reader users.
    • Generic or vague  descriptive link text (e.g., “Click here”) that fails to describe the destination or action clearly.
    • Animations that lack user controls, making it difficult for some users to focus on other content.

    Comprehensive accessibility testing ensures these moderate issues are identified and addressed to improve usability for all users.

    Minor Issues

    Minor issues do not create significant barriers but contribute to a polished and professional user experience when resolved. Examples include:

    • Slight inconsistencies in focus styles for keyboard navigation.
    • Overuse of ARIA attributes, such as redundant tabindex values on elements that are already focusable.

    While not urgent, fixing minor issues during routine updates demonstrates attention to detail and commitment to accessibility best practices.

    Step-by-Step Guide to Prioritizing Accessibility Fixes

    Feeling unsure where to start? Don’t worry—you’re not alone. Here’s a simple plan to categorize and tackle accessibility issues step by step:

    1. Conduct a Comprehensive Accessibility Audit

    Begin by testing your site with tools like  WAVE and Lighthouse. Then, complement these results with manual testing—navigate your site with a keyboard, try a screen reader, and zoom your browser window. Automated tools catch many issues, but hands-on testing uncovers usability challenges they miss.

    2. Categorize Issues by Severity

    Use WebAIM’s framework to prioritize fixes:

    • Critical issues should top your list, as they directly prevent access.
    • Serious issues come next, addressing significant usability gaps.
    • Moderate and minor issues can be grouped for later phases.

    A structured approach to accessibility testing ensures the most pressing barriers are resolved first.

    3. Consider the Impact on Your Audience

    Think about how each issue affects your users. For example, missing alt text on product images affects a wide audience and should take precedence. If you have user feedback, use it to identify pain points that need urgent attention.

    4. Focus on High-Traffic and High-Value Pages

    Start your efforts where they’ll have the greatest impact:

    • Homepage and landing pages.
    • Key interaction points like forms or checkout pages.
    • Frequently accessed resources such as blogs or FAQs.

    By targeting these areas during accessibility testing, you ensure that the improvements benefit the largest number of users.

    5. Use a Phased Approach for Moderate and Minor Issues

    After resolving critical and serious issues, create a plan for tackling moderate and minor ones. For instance:

    • Update heading structures during new content creation.
    • Fix descriptive link text during routine content reviews.

    Breaking these tasks into smaller phases makes the process manageable and less overwhelming.

    6. Test and Retest

    After making fixes, conduct accessibility testing again. If possible, involve users with disabilities to confirm your solutions work in real-world scenarios. Their feedback is invaluable and can guide future improvements.

    Tools and Techniques for Effective Accessibility Testing

    A good mix of tools and techniques ensures you catch both technical and usability issues. Here’s what to try:

    • Automated Tools: WAVE and Lighthouse are great for spotting common errors.
    • Manual Testing: Use a keyboard or screen reader to experience your site like some users do.
    • Color Contrast Checkers: WebAIM’s Contrast Checker ensures text is easy to read.
    • User Testing: Working with people who have disabilities provides first hand insights.

    Why Prioritization Matters

    Prioritizing fixes has clear benefits:

    • Faster Results: You can address critical barriers quickly and make your site accessible sooner.
    • Better Use of Resources: Time and budget go toward solving high-impact problems.
    • Happier Users: Fixing severe issues first improves usability for everyone.

    Taking things one step at a time, with regular accessibility testing, makes the process less overwhelming and helps you steadily improve your site.

    Final Thoughts

    Accessibility can feel like a big undertaking, but it doesn’t have to be. By focusing on the most critical barriers first and conducting consistent accessibility testing, you can make real progress without burning out. Accessibility isn’t a one-time project—it’s an ongoing commitment to creating a better digital experience for all.

    Imagine how many more people could enjoy your site if it were accessible to everyone. Whether you’re a developer, IT director, or content creator, each step you take helps make the web a more inclusive place.

    And you don’t have to do it alone. 216digital is here to help. From audits to ongoing accessibility testing and monitoring, we’ll guide you every step of the way. Together, we can create a website that’s user-friendly, inclusive, and aligned with the latest standards. Schedule your consultation today, and let’s get started making your site the best it can be!

    Greg McNeil

    January 21, 2025
    How-to Guides
    Accessibility, Accessibility testing, automated testing, How-to, WebAIM, Website Accessibility
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