Web Accessibility Archives /Tag

Descriptive Page Titles for Better Accessibility
If you’ve ever had 15 tabs open at once (and let’s be honest—who hasn’t?), you know how frustrating it is to click around trying to remember which one is which. When the titles are clear, you can find what you’re looking for in a second. When they’re not, it’s a guessing game.

For users who rely on screen readers or who live with cognitive or memory challenges, vague titles aren’t just annoying. They’re a real barrier. That’s where descriptive page titles come in. They make a huge difference in helping all users navigate the web more easily, and they support your site’s overall usability and accessibility—without requiring a major overhaul.

Best of all, it’s one of the simplest changes you can make that still packs a serious punch. A good page title improves orientation, reduces confusion, boosts your SEO rankings, and even helps reduce legal risk under the Americans with Disabilities Act (ADA). All with a few well-chosen words.

What WCAG 2.4.2 Actually Requires

Under WCAG 2.4.2—a Level A requirement in the Web Content Accessibility Guidelines (WCAG)—every web page must have a title that clearly describes its topic or purpose. It’s one of the most fundamental accessibility requirements, but it’s also one of the most overlooked.

Simply having a <title> tag isn’t enough. What’s inside that tag matters. A vague or generic title—like “Home” or “Untitled”—does little to help users understand what the page is actually about. It’s a bit like labeling all your folders “Stuff”—no one can navigate that efficiently, especially not users relying on assistive technologies.

This is especially important for screen reader users. Page titles are often read aloud as soon as a page loads or when switching between browser tabs. That brief moment of context helps them know exactly where they are. Similarly, sighted users benefit from meaningful titles when scanning through multiple open tabs or saving bookmarks for later reference.

Who Benefits from Descriptive Page Titles?

The short answer? Everyone. But here’s how it really plays out for different types of users:
- Screen reader users hear the page title as their first introduction. A vague or incorrect title can throw them off or force them to dig deeper than necessary.
- People with cognitive or memory challenges rely on titles to quickly understand whether a page is relevant. A well-written title can prevent information overload and reduce frustration.
- Mobility-impaired users benefit because they can avoid unnecessary clicks or key presses if the title tells them they’re on the wrong page.
- Everyone else—yes, even those without disabilities—appreciates descriptive page titles for the sheer convenience. Clear titles make it easier to navigate tabs, scan bookmarks, and share links confidently.
When a title says exactly what a page delivers, no one has to guess. That’s good usability—and that’s what accessibility is really about.

Common Title Mistakes (And How to Fix Them)

Even with the best intentions, many websites still fall into title traps. Let’s look at a few common problems:
- Too Vague: Titles like “Home” or “Blog” don’t help much when you’re trying to tell one tab from another.
- Reused Titles: When every blog post or account page is titled the same—like “Monthly Statement”—users lose their place quickly.
- Doesn’t Match the Page: If your title says “Pricing,” but the page is about features or FAQs, that mismatch causes confusion.
- Overloaded for SEO: You’ve seen these: “Best Home Trim Vinyl Windows Outdoor Accessories 2025 Guide.” They’re trying to do too much and end up helping no one.
Better Examples

Consider replacing generic titles with more descriptive ones. For example, swap “Blog Post” with “How to Write Descriptive Page Titles.” You might also change “Services” to “Real World Accessibility | 216digital,” or “Contact” to “Contact Us – 216digital Web Team.”

These small edits bring clarity, build trust, and boost both accessibility and SEO

Accessibility and SEO: They Work Together

There’s a common myth that writing for accessibility hurts SEO—but that couldn’t be further from the truth. In fact, descriptive page titles are a perfect example of how accessibility and SEO can work in harmony.

Search engines love pages with relevant, concise, and unique titles. So do people. That means when you follow accessibility best practices, you’re also improving your site’s visibility and user engagement.

Tips for Great Titles
- Keep them between 30–60 characters so they don’t get cut off in search results or browser tabs.
- Use primary keywords naturally, not awkwardly.
- Try using a pattern like: [Page Topic] | [Brand Name].
So, “About” becomes “About Our Team | 216digital” and “Pricing” becomes “Website Accessibility Pricing | 216digital.”

It’s easy to see how small tweaks can have a big payoff.

How to Improve Your Titles—Step by Step

Here’s a quick plan to help you get your titles in shape:

Audit Your Site

Use automated tools to spot missing, duplicate, or unusually long titles. But don’t stop there—manual review is key to catching vague or misleading language that tools might miss.

Apply a Simple Template

Keep it consistent across your site: “[Page Topic] | [Brand]” works for most needs and helps build recognition.

Loop in Your Team

Content creators, developers, designers, and SEO specialists should all care about good descriptive page titles. Make it a shared goal—not an afterthought.

Add it to Your Checklist

Whether you’re launching a new blog post, updating a product page, or doing a site redesign, reviewing the title tag should be part of the process every time.

The Risks of Getting It Wrong

Ignoring this part of accessibility can lead to bigger problems. WCAG 2.4.2 is part of ADA compliance, and missing or misleading titles are often among the first things flagged in accessibility audits. If you’re not in compliance, you could be vulnerable to lawsuits—and nobody wants that.

But beyond legal risk, failing to use descriptive page titles sends the wrong message. It suggests your site wasn’t built with every user in mind. And that hurts brand trust more than you might think.

Final Thoughts: Titles That Work for Everyone

It’s easy to overlook something as small as a page title. But when you take a step back, you’ll see that descriptive page titles affect every part of your site—from how users find you, to how they feel while browsing, to whether they come back at all.

This one fix can make your site more usable, more discoverable, and more inclusive—without blowing up your workflow or budget. That’s what we call a smart move.

Ready to Take Action?

Want help reviewing your site for accessibility wins like this one? Schedule an ADA briefing with 216digital. We’ll show you how small changes like descriptive page titles can lead to big improvements in compliance, usability, and user trust—no pressure, no hard sell.

Let’s build a web that works for everyone—starting with the title.
Greg McNeil

June 18, 2025

How-to Guides

Accessibility, How-to, Page Titles, WCAG, WCAG Compliance, Web Accessibility, web developers, web development, Website Accessibility
Web Accessibility for Retailers Under Legal Fire
If you’re running an online retail business, digital accessibility might not be the first thing on your to-do list—but it needs to be. In today’s eCommerce landscape, accessibility for retailers isn’t just a best practice—it’s a legal requirement and a smart business move.

Retail websites are complex, dynamic, and frequently updated, which makes them especially vulnerable to accessibility issues. And as more people rely on online shopping to meet daily needs, the stakes are higher than ever. Lawsuits are on the rise, but more importantly, so is the expectation that your site works for everyone.

Product carousels, filters, multi-step checkout processes, popups, modals, and embedded third-party tools all add complexity and make accessibility more difficult.

Why Web Accessibility for Retailers Matters

Retailers have become one of the biggest targets for digital accessibility lawsuits. In fact, in 2024 alone, 77% of all web accessibility lawsuits in the U.S. targeted online retailers—making the industry the most litigated digital sector. These lawsuits aren’t just targeting Fortune 500 brands; regional and mid-market businesses are facing legal action at an increasing rate.

There are several reasons for this:

Retail Websites are Dynamic And Complex

They’re filled with product carousels, filters, multi-step checkout processes, popups, modals, and embedded third-party tools—all of which can be difficult to make accessible. Without proper structure, markup, and ARIA attributes, these elements can become unusable for people relying on screen readers or keyboard navigation.

eCommerce Sites Are Constantly Updated

Product pages change, promotions rotate, and new features are added regularly. These updates often introduce new accessibility problems—especially when not reviewed with accessibility in mind.

Online Shopping is Essential

It’s no longer a luxury; it’s how millions of people access everyday goods and services. If a website prevents someone from completing a purchase due to an accessibility barrier, it becomes a civil rights issue—legally and ethically.

Demand Letters Are Widespread

Each year, hundreds of thousands of demand letters are sent to businesses for digital accessibility violations. These letters signal that a company is excluding people with disabilities, and the reputational damage can be immediate.

Legal and Technical Web Accessibility for Retailers

Title III of the Americans with Disabilities Act (ADA)requires U.S. retailers to ensure accessibility for people with disabilities in all places of public accommodation. In today’s digital world, the courts and the Department of Justice (DOJ) have made it clear: this requirement also applies to websites—especially those that sell goods and services to the public.

Courts and plaintiffs use the Web Content Accessibility Guidelines (WCAG) as the standard for compliance in nearly all accessibility-related lawsuits. The DOJ reaffirmed this approach in 2024, solidifying WCAG as the benchmark for evaluating whether a website is accessible.

The Four Golden Rules of Accessibility: POUR

At the heart of WCAG are four key principles known by the acronym POUR: Perceivable, Operable, Understandable, and Robust. These form the foundation for accessible digital experiences and help ensure your website works for everyone.
- Perceivable – Users must be able to identify and interact with content. This includes providing text alternatives for images, captions for videos, and other sensory accommodations.
- Operable – The site must support navigation with a keyboard, screen reader, or other assistive tools—without relying solely on a mouse.
- Understandable – Information and functionality should be easy to comprehend and behave in expected ways to avoid confusion.
- Robust – Content must be compatible with a wide range of current and future assistive technologies, such as screen readers or voice commands.
And it’s not just your website. These principles should also extend to digital documents, confirmation emails, customer service interactions, and anything else a user might engage with online.

Common Pitfalls on Retail Websites

Retail sites face some of the most complex accessibility challenges. Here are a few issues that often trigger lawsuits:
- Unlabeled or mislabeled form fields that prevent screen reader users from checking out.
- Broken keyboard navigation makes it impossible for users with motor impairments to complete transactions.
- Missing alt text on product images.
- Low color contrast between text and backgrounds.
- Non-dismissable modals or popups that trap users.
- Checkout flows that break when even one component isn’t accessible.
These barriers frequently appear when using templates, third-party plugins, or custom JavaScript that hasn’t been accessibility-tested. They can completely disrupt the buying experience for users who depend on assistive technologies. Web accessibility for retailers requires a consistent and intentional approach to prevent these obstacles from resurfacing.

What Happens If You’re Sued

Most lawsuits begin with a demand letter—often asking for immediate remediation and a financial settlement. If ignored, this can escalate into a federal lawsuit under the ADA or state-level laws like California’s Unruh Civil Rights Act, which allows for additional penalties.

Settlements may cover remediation costs and legal fees, but the real damage is often reputational—especially when exclusion of disabled users becomes public knowledge.

Even if your business wins the case, legal defense costs are high. And if your site remains non-compliant, you may be targeted again. With web accessibility for retailers, prevention is significantly less costly than a reactive legal defense.

A Proactive Plan for Retailers

Accessibility isn’t a one-time fix. It’s an ongoing strategy. Here’s how to start with accessibility for retailers:

1. Start with an Audit

Use automated tools like Lighthouse or WAVE for a quick scan. But don’t stop there—manual testing is essential for identifying real-world usability barriers.

2. Fix Key Areas First

Prioritize your homepage, product pages, cart, and checkout. Make sure form fields are labeled, keyboard navigation works, and screen readers can read your content.

3. Address Dynamic Elements

Focus on complex components—like popups, modals, filters, and third-party integrations—that often create the biggest challenges. Use semantic markup and ARIA attributes to support assistive tech.

4. Monitor Continuously

Your site changes frequently. Build accessibility checks into your update process so new features don’t break usability, or use a monitoring service like a11y.Radar.

5. Train Your Team

Give your developers, content editors, and marketing teams the knowledge they need to create inclusive content from the start.

6. Consider Outside Help

Accessibility is nuanced. A qualified team can help you get it right—and keep it that way.

Retailers: Don’t Let Accessibility Be an Afterthought

Web accessibility for retailers is no longer optional. It’s central to building a sustainable, inclusive, and legally safe business. In a digital environment where over 30% of the top 500 eCommerce retailers were sued last year, doing nothing is no longer a risk—it’s a liability.

But there’s a real upside, too. Accessibility leads to better experiences, broader audiences, stronger SEO, and a more trusted brand.

Start now. Audit your site. Fix the gaps. Train your team. Partner with experts. Turn accessibility from a compliance headache into a strategic advantage.

Need Help Making Your Retail Site Accessible?

216digital offers full audits, real-world testing, and proactive monitoring to ensure your site meets WCAG standards and stays lawsuit-resistant. Let’s make your eCommerce experience inclusive—and legally safe—from day one.
Greg McNeil

June 11, 2025

Legal Compliance

Accessibility, ADA Compliance, ADA Lawsuit, ecommerce website, Retail, WCAG, Web Accessibility, Website Accessibility
WordPress Accessibility: Common Pitfalls & Fixes
WordPress gives developers a head start with accessibility—but it’s just that: a start. While the platform includes solid foundations like semantic markup and keyboard-friendly admin features, building an experience that works for everyone still requires thoughtful decisions on our part. As developers, we’re in a unique position to go beyond the basics, spotting the small oversights that can create big barriers for users.

In this guide, we’ll walk through some of the most common accessibility missteps we see in WordPress projects—along with practical fixes you can implement right away. Whether you’re refactoring an old theme or launching something new, these insights are meant to help you create experiences that are not just compliant, but genuinely inclusive.

Misuse of Heading Structures for Visual Styling

It’s easy to reach for <h2> or <h3> tags to style text because they’re built into most WordPress themes with bold and larger font sizes. But when headings are used purely for visual emphasis—not structure—you end up distorting the page’s semantic outline.

Why It Matters

Screen reader users often rely on heading navigation to scan and jump between sections. If headings are skipped, out of order, or misused, the page becomes harder to understand, and key content may get missed entirely.

How to Fix It
- Use CSS for Styling: Apply styles using classes or inline styles, not heading tags. In Gutenberg, you can use blocks with custom styles or reusable blocks instead of jumping heading levels.
- Follow a Logical Heading Hierarchy: Begin with one <h1> per page (usually the title), then use <h2> for top-level sections, <h3> for subsections, and so on.
- Audit Your Work: Use tools like WAVE or the Google Lighthouse Accessibility Report to evaluate your heading structure and flag potential misuses before they go live.
Overreliance on Theme Defaults for Color Contrast

Many developers trust their WordPress theme’s default color scheme to do the heavy lifting—but while a palette may look good visually, it doesn’t mean it’s accessible. Default colors often fail to meetWCAG 2.1 AA standards, especially for body text and buttons.

Accessibility Risk

Poor color contrast is a major barrier for users with low vision or color blindness. If your text blends into the background, you’re excluding readers—sometimes without realizing it.

Practical Fixes
- Test Contrast Ratios: Use WebAIM’s Contrast Checker or the Color Contrast Analyzer to validate text against its background.
- Override Theme Defaults: Most modern themes offer customization options via the Customizer or Full Site Editing. Make small adjustments—lighten text, darken backgrounds—to meet or exceed the 4.5:1 minimum contrast ratio.
- Offer User Controls: Consider giving users the ability to switch to high-contrast mode with plugins like “WP Accessibility.” This gives more control to your users while improving inclusivity.
Improper List Markup Practices

It’s not unusual to see developers create the appearance of a list using <div> tags, line breaks, or other non-semantic methods—especially in custom blocks or page builders commonly used in WordPress.

Why It’s a Problem

Screen readers rely on semantic tags like <ul>, <ol>, and <li> to announce that a list exists, how many items are in it, and how items relate to each other. Without this structure, users lose context.

Best Practices
- Use Native List Markup: If it’s a list—code it as a list. Use <ul> for unordered lists and <ol> for ordered ones. Wrap each list item in <li>.
- Handle Nesting Thoughtfully: For sub-lists, nest another <ul> or <ol> inside an <li>. Screen readers will announce the nested structure properly.
- Test Your Output: Run accessibility audits or inspect the DOM to ensure list structures are coded semantically, especially when using custom Gutenberg blocks or page builders.
Neglecting Contextual Relevance in Alt Text

WordPress auto-generates alt text from image file names if authors don’t supply one. That’s how you end up with images labeled “IMG_4829.jpg”—which isn’t helpful to anyone.

Why It Matters

Alt text should describe why the image is there, not just what it looks like. If the image provides important context, instructions, or emotion, a generic label fails users who rely on screen readers.

What Developers Can Do
- Write Purpose-Driven Alt Text: If the image is showing a concept, outcome, or step in a process, describe that context directly. For example, “Screenshot of the plugin settings menu with Accessibility Mode enabled.”
- Avoid Phrases Like “Image of…” Screen readers already announce the presence of an image. Jump straight into the relevant description.
- Use Empty Alt for Decorative Images: For visuals that are purely aesthetic and add no informational value, use alt="" so assistive tech knows to skip it entirely.
Overuse and Misapplication of ARIA Attributes

ARIA is a powerful toolset—but like any tool, misuse can cause more harm than good. Adding roles and attributes without understanding their implications can break screen reader behavior or clutter the accessibility tree.

The Real Cost

Improper ARIA use can confuse assistive technologies, interfere with default behaviors, and even make components harder—not easier—to use. Overengineering is just as dangerous as under-engineering.

Smarter ARIA Use
- Favor Native HTML First: If you’re building a checkbox, <input type="checkbox"> with an associated <label> is far more reliable than using a <div> with ARIA roles and states.
- Use ARIA Only When Required: If you’re building a custom interactive widget (like a tabbed interface or menu), consult the ARIA Authoring Practices Guide. Choose correct roles and manage keyboard interactions accordingly.
- Test Your Implementation: Use screen readers like NVDA or VoiceOver to verify that ARIA is behaving as expected. Pay attention to focus, announcements, and interaction patterns.
Overlooking Keyboard Navigation and Focus Management

Many developers unintentionally design for mouse users first. But for users relying on keyboards—whether due to preference, disability, or temporary injury—keyboard accessibility is critical.

Key Accessibility Concerns
- No Visible Focus Indicators: Removing browser outlines with outline: none; without providing alternatives leaves users lost.
- Custom Components Not Keyboard-Aware: Modals, sliders, dropdowns, and carousels built from scratch often lack proper keyboard event handling and focus management.
Developer-Friendly Fixes
- Ensure Focus Visibility: Style focused elements clearly using CSS, like :focus { outline: 2px solid #000; }. Customize this to match your theme, but don’t remove it entirely.
- Handle Keyboard Events: For custom components, add keydown or keyup listeners to handle Enter, Escape, and Arrow keys appropriately. Don’t rely on click events alone.
- Do Keyboard-Only Testing: Regularly test your site using only the keyboard. Tab through each interactive element and verify focus moves logically, without skipping important controls.
What True Accessibility Looks Like in WordPress

Accessibility isn’t a checklist—it’s a mindset. When we write clean, semantic code, ensure visual clarity, and support every way a user might interact with our sites, we’re not just doing right by WCAG—we’re doing right by our users. The real goal is to build experiences that work for everyone, without assumptions about how people navigate the web.

As WordPress developers, we have powerful tools and a vibrant ecosystem at our disposal. Let’s use them with care and intention. Keep testing, stay curious, and don’t hesitate to dig deeper. And if you’re looking to strengthen your accessibility efforts, 216digital offers ADA compliance briefings tailored to development teams. We’re here to support your work—because inclusive development is better development.
Greg McNeil

June 10, 2025

How-to Guides, Legal Compliance

Accessibility, How-to, WCAG, Web Accessibility, web developers, web development, Website Accessibility, WordPress
Law Firms Aren’t Built for Accessibility Remediation Services
When a demand letter lands in your inbox, or an ADA-related lawsuit hits your desk, your first thought might be to call a lawyer. That’s a natural reaction—after all, legal issues usually call for legal help.

But here’s where things get a little more complicated: if the problem is your website’s accessibility, then legal advice alone won’t fix it. And that’s where many businesses take a wrong turn. Legal teams can guide you through the paperwork, but they’re rarely the ones who dig into your code, address the real barriers, or help you prevent the next lawsuit.

This article walks you through why relying on a law firm to handle accessibility remediation services might not be the best move—and what a smarter, more effective approach looks like.

The Problem: Law Firms Handle Lawsuits—Not Code

Let’s be clear—attorneys have an important role. If you’ve received a demand letter or lawsuit, they can help you respond, negotiate, or represent you in court. But legal involvement doesn’t make the accessibility problem go away. The root issue—your website not working for people with disabilities—still remains. And it’s that issue that continues to carry legal and reputational risk.

Most law firms don’t have in-house technical teams. No developers, no certified accessibility experts, no usability testers. So what happens? They either outsource the actual accessibility remediation services to third-party vendors (often charging a premium along the way) or provide high-level reports filled with checklists that leave your dev team guessing at what to do next.

That means you’re still on the hook for the real work—and possibly paying more for it.

Hidden Risk #1: You’ll Pay More for Less

Law firms typically charge by the hour, which makes sense for legal tasks like reviewing contracts or negotiating settlements. But when they apply those same rates to accessibility-related work—such as interpreting WCAG guidelines, coordinating with vendors, or reviewing audit summaries—it turns into a costly game of telephone.

You end up paying for layers of administrative overhead that slow down progress and don’t actually improve your website.

Worse, you might not even realize where the money is going. Legal fees can pile up quickly without producing the tangible results your business actually needs: a compliant, accessible, functional website. For small to mid-size organizations trying to manage both compliance and budget, this model is hard to justify.

Hidden Risk #2: The Fixes May Not Be Complete

Fixing accessibility isn’t about running a quick scan and addressing a handful of errors. Real remediation requires technical precision, contextual judgment, and manual testing—especially with screen readers and keyboard navigation. It involves understanding how accessibility issues present in code and how they affect the user experience for people with different disabilities.

Many law firms don’t have the tools—or the trained personnel—to go that deep. And their vendor partners often lean heavily on automated tools that only catch surface-level issues.

Here’s what that kind of partial remediation can miss:
- Form fields without accessible labels
- Improper heading structures that confuse screen readers
- Modal windows that can’t be closed without a mouse
- Buttons or links that don’t receive keyboard focus
- Dynamic content changes that don’t alert assistive technologies
These aren’t fringe cases—they’re exactly the kinds of issues that trigger lawsuits. Unfortunately, teams often overlook them when legal experts, rather than technical specialists, lead accessibility remediation efforts.

Hidden Risk #3: No Plan for the Long Term

Even if your legal team manages to patch things up for now, accessibility isn’t a one-and-done situation. Websites evolve. New content is added. Platforms update. If you don’t have an ongoing plan, you risk falling out of compliance all over again—and landing back in legal trouble.

Law firms are built for casework, not for long-term technical oversight. Most won’t offer monitoring services, provide training for your content team, or stay engaged as your digital properties change over time. Without a partner who understands how to maintain accessibility remediation services, you’re left exposed.

That’s why sustainable compliance calls for a proactive strategy—one that goes beyond legal checkboxes and focuses on real-world usability, continuous improvement, and future-proofing your site.

What Proper Accessibility Remediation Services Look Like

To address ADA compliance issues the right way, you need more than legal advice—you need a full-service accessibility team that knows how to diagnose, prioritize, and implement lasting solutions.

Here’s what effective accessibility remediation services typically involve:

1. In-Depth Accessibility Audit

Experienced accessibility professionals start by reviewing your site against WCAG 2.1 A/AA standards using both automated and manual testing. This ensures nothing gets missed. A proper audit covers the following:
- Screen reader testing using tools like NVDA, JAWS, or VoiceOver
- Keyboard-only navigation analysis
- Color contrast checks
- Semantic HTML review
- ARIA role validation for dynamic content
It’s this level of testing that uncovers real usability barriers.

2. A Clear, Actionable Roadmap

Instead of a vague checklist, a solid remediation team will provide a prioritized list of issues, each translated into plain language with clear technical recommendations. The goal is to make it easy for developers to understand what needs to be fixed—and how.

3. Code-Level Fixes

This is the heart of remediation. A professional team doesn’t just point out problems—they roll up their sleeves and solve them. That includes adjusting templates, improving focus states, rewriting inaccessible components, and ensuring your code structure supports screen readers and keyboard navigation.

It’s hands-on work—and it requires skilled front-end developers who understand both accessibility and UX.

4. Real-World Usability Testing

After you make changes, your work isn’t done. Test the updated site again—this time in real-world scenarios using assistive technologies. This step confirms that your remediation efforts actually work for the people they’re designed to support.

5. Documentation & Legal Support

While not a substitute for a legal team, many remediation partners provide helpful documentation—such as accessibility statements, conformance reports (like VPATs), and audit results—that demonstrate your organization’s commitment to accessibility. These materials can also support your response if you’re facing legal scrutiny.

6. Ongoing Monitoring

Even after remediation, your site should be monitored regularly. A good partner will offer scanning tools like a11y.Radar for testing and alerts to catch issues early—before they turn into compliance risks.

Why Accessibility Professionals Are the Better Fit

Accessibility specialists solve the actual problem: they make websites usable for people with disabilities. They work closely with your development, design, and content teams to create solutions that align with your brand, support your UX goals, and meet compliance requirements.

Unlike law firms, accessibility pros don’t just help you react—they help you prepare. Their job is to prevent problems, not just manage them after the fact.

They bring technical knowledge, lived user experience insights, and a collaborative mindset to the table. That’s how you get lasting results—not just legal coverage, but a stronger, more inclusive digital presence.

Conclusion: The Smart Path to Lasting Compliance

If you’re navigating legal pressure because of an inaccessible website, it’s important to act quickly—but also wisely. Legal teams play a role, yes, but true ADA compliance requires more than legal documents and advice. It takes technical expertise, accessibility remediation services, and a long-term plan that goes beyond checking boxes.

The right partner doesn’t just help you respond to a lawsuit—they help you prevent the next one by making your website genuinely usable for everyone. That means fewer legal risks, stronger user trust, and a better experience across the board.

At 216digital, we specialize in real solutions—not just legal responses. From WCAG audits and code-level fixes to usability testing and ongoing monitoring, we help you build and maintain a site that works for everyone.

Schedule an ADA briefing with our accessibility team today to get clear, honest guidance on what your site needs, what’s at risk, and how to move forward confidently. Let’s make your compliance efforts count—for your users and your business.
Greg McNeil

June 4, 2025

Legal Compliance

Accessibility, Accessibility Remediation, Accessibility testing, ADA Compliance, WCAG, Web Accessibility, Web Accessibility Remediation, Website Accessibility
Mastering ARIA in HTML: A Guide for Developers
If you’re building digital experiences in 2025, you know the landscape has evolved significantly. Mobile dominates, and for over a billion people with disabilities worldwide, accessibility isn’t a luxury—it’s essential. As front-end developers and accessibility specialists, our role extends beyond coding for functionality—we’re creating inclusive experiences.

This is precisely where ARIA in HTML steps up. When native HTML can’t clearly communicate what dynamic interfaces are doing—like expanding menus, modal dialogs, or custom widgets—ARIA bridges those gaps. Used effectively, it connects aesthetic, intuitive front-end design with genuinely accessible user experiences.

Let’s explore how to effectively incorporate ARIA in HTML, steer clear of common pitfalls, and ensure your mobile-first designs prioritize inclusion from the outset.

Understanding ARIA in HTML

ARIA, or Accessible Rich Internet Applications, is a W3C specification designed to enhance semantic meaning in web content. Essentially, it’s metadata crafted specifically to communicate clearly with assistive technologies like screen readers.

You might wonder—why not rely exclusively on semantic HTML?

We absolutely should prioritize semantic HTML. However, certain custom components—like custom dropdowns or dynamic interfaces—can surpass what native HTML can express. That’s exactly where ARIA in HTML becomes indispensable.

ARIA Comprises Three Key Components
- Roles: Clearly define an element’s function.
- States: Indicate conditions that change dynamically (expanded/collapsed).
- Properties: Offer consistent, generally static information (labels or relationships).
Let’s explore these individually to clarify their application.

ARIA Roles – Clearly Defining Element Purpose

ARIA roles inform assistive technologies precisely what an element represents. They’re foundational to implementing ARIA effectively.

Common Role Categories
- Landmark Roles guide users through structural sections: <nav role="navigation" aria-label="Main Navigation">…</nav>
- Widget Roles identify interactive controls: <div role="button" tabindex="0" aria-pressed="false">Toggle</div>
- Document Structure Roles illustrate content hierarchies, such as headings, articles, or lists.
- Abstract Roles provide a structural foundation but aren’t directly used in code.
ARIA roles effectively transform generic <div> elements into meaningful components, but only when a suitable native element isn’t available. For instance, always prefer <button> over div[role="button"] when possible.

ARIA States and Properties – Capturing Dynamic Interactivity

ARIA truly demonstrates its value in conveying dynamic content behavior. When UI elements change states—like expanding menus, selecting items, or providing live updates—ARIA states and properties clearly relay this to assistive technology.
- States (change dynamically): aria-expanded, aria-checked, aria-pressed
- Properties (typically static): aria-labelledby, aria-describedby, aria-controls
Example: Expandable Menu
```
<button aria-expanded="false" aria-controls="menu">Menu</button>
<ul id="menu" hidden>
  <li><a href="#">Item 1</a></li>
  <li><a href="#">Item 2</a></li>
</ul>
```
Example: Labeled Input
```
<label id="emailLabel">Email:</label>
<input type="email" aria-labelledby="emailLabel">
```
States and properties ensure screen reader users consistently understand UI changes in real-time, creating seamless interactions.

ARIA in Mobile Web Development – Best Practices

Mobile development introduces unique accessibility considerations. Small screens, touch interfaces, and various screen readers can complicate implementation, but well-executed ARIA enhances the responsive design experience.

Mobile Considerations
- Touch Targets: Ensure sufficient size and spacing.
- Screen Readers: Regularly test with VoiceOver (iOS) and TalkBack (Android).
- Responsiveness: Maintain ARIA accuracy through layout shifts.
Best Practices
- Always use native HTML elements first. Opt for <button> when possible.
- Avoid redundant roles. A <nav> inherently has navigation context and typically doesn’t require role="navigation" unless clarified with aria-label.
- Ensure all interactive elements are keyboard-accessible.
- Provide clear accessible names with aria-label or aria-labelledby.
Common Pitfalls
- Misusing aria-hidden: Avoid hiding interactive elements, as it disrupts user experiences.
- Incorrect roles: Assign roles strictly aligned with functionality—avoid role="button" on non-interactive headings.
When implemented thoughtfully, ARIA in HTML fosters accessible, intuitive mobile experiences.

ARIA and WCAG – Achieving Accessibility Standards

Web Content Accessibility Guidelines (WCAG) provide essential standards for digital accessibility. ARIA complements WCAG, offering practical ways to achieve compliance and enhance experiences.

WCAG Principles Supported by ARIA
- Perceivable: Communicates dynamic content clearly (e.g., aria-live).
- Operable: Facilitates keyboard control via appropriate roles and states.
- Understandable: Clarifies purpose using meaningful labels.
- Robust: Ensures future-proof, compatible experiences.
Correct ARIA use significantly advances your site towards WCAG 2.2 AA compliance, enhancing accessibility comprehensively.

Testing ARIA Implementations – Tools and Techniques

Effective ARIA in HTML requires rigorous testing—without it, even perfect code can fail users.

Recommended Tools
- WAVE: Quickly identify visual ARIA issues via Chrome.
- NVDA (Windows) and VoiceOver (macOS/iOS): Essential screen reader testing.
- BrowserStack Workflow Scanner: Detects ARIA issues in user workflows.
Testing Strategies
- Automated Tests: Detect immediate issues like missing labels or roles.
- Manual Tests: Tab through interactive elements; ensure clarity with screen readers.
- User Tests: Real-world feedback remains crucial for catching overlooked issues.
Comprehensive testing ensures ARIA implementations genuinely enhance user accessibility rather than hindering it.

ARIA You Ready for Accessibility?

ARIA in HTML isn’t a magical solution—it’s a powerful tool. Utilized effectively, it allows developers to build accessible digital experiences that resonate with everyone, particularly crucial for mobile users dependent on assistive technology.

As developers, designers, and accessibility experts, we’re collectively responsible for crafting an inclusive web. Let’s commit to making accessibility integral—not an afterthought.

Need guidance with ARIA strategies or comprehensive accessibility audits? 216digital offers expertise and support. Schedule a quick ADA compliance briefing and discover how your site can confidently meet and surpass WCAG standards.

Let’s continue advancing accessibility, enhancing experiences one ARIA attribute at a time.
Greg McNeil

May 27, 2025

How-to Guides

Accessibility, ARIA, aria-describedby, aria-label, How-to, WCAG, Web Accessibility
Website Legal Compliance: What You’re Missing
When you launch a new site, it’s easy to obsess over visuals, page speed, and fancy features. Yet the part that can hurt most—financially and reputationally—is website legal compliance. From privacy regulations to accessibility standards and copyright concerns, missing the mark can lead to fines, lawsuits, and serious damage to your reputation.

In this article, we’ll break down the core legal areas every website owner needs to understand—and offer clear steps to help you stay protected and accountable.

The Importance of Website Legal Compliance

Website legal compliance refers to the set of laws and regulations that govern how websites must operate. This includes how personal data is collected, stored, and shared, how accessible your site is to users with disabilities, and how you handle intellectual property.

Staying aligned with today’s legal standards shows that your site is built with care and intention. It reflects a clear understanding of your users’ needs, the expectations of regulatory bodies, and the broader responsibility that comes with running an online business. In practice, legal compliance supports everything from user trust to operational stability.

The Rules Are Constantly Evolving

Unfortunately, keeping up with these responsibilities isn’t always straightforward. Legal standards on the web are constantly shifting—what’s acceptable today might fall short tomorrow. New laws roll out, existing ones evolve, and enforcement becomes more active.

Global data privacy regulations like the GDPR, state-level laws such as California’s CCPA and CPRA, and evolving accessibility standards like WCAG 2.2 introduce new layers of responsibility. These shifts—each with their own nuances and timelines—make it clear that staying compliant isn’t something you do once and forget.

It takes ongoing attention, flexibility, and collaboration across your digital team to keep everything aligned. Approaching compliance with intention—rather than waiting until something goes wrong—helps keep your site stable and your risk low.

Key Areas of Website Legal Compliance

As legal requirements continue to evolve, it helps to understand where your responsibilities fall. Legal compliance spans a wide range of areas—from how you handle user data to the specific regulations that apply to your industry. Breaking it down into manageable parts can make the process feel more focused and achievable.

Data Privacy & Protection

Data privacy is all about respecting and protecting the personal information people share when they visit your website—things like names, email addresses, IP addresses, and browsing activity. It gives individuals the right to understand how their data is used, and the ability to make informed choices about it. This includes having the power to access their information, correct it, or even ask for it to be deleted.

To support these rights, many countries have passed specific laws that set clear rules for how businesses must collect, handle, and share personal data. These laws apply even if your business is located in a different region, as long as you serve users in those areas. Key examples include:
- General Data Protection Regulation (GDPR): Governs data protection in the European Union. It applies to any business—no matter where it’s located—that collects or processes data from EU residents.
- California Consumer Privacy Act (CCPA): Grants California residents the right to know what personal data is collected, request deletion, and opt out of data sales.
- California Online Privacy Protection Act (CalOPPA): Requires commercial websites and online services that collect personal data from California residents to post a clear privacy policy.
- Personal Information Protection and Electronic Documents Act (PIPEDA): Canada’s primary privacy law for private-sector organizations, outlining rules for obtaining meaningful consent and handling personal information responsibly.
These laws are designed to protect users’ privacy, and they often apply based on where your users are—not where your business is. If your website serves visitors in these regions, you’re likely required to comply.

Where to Start

If you’re aiming to meet data privacy requirements, begin with a few foundational steps:
- Post a privacy policy that’s easy to understand and up to date.
- Use a cookie banner that explains what’s being collected and why.
- Allow users to access, correct, or delete their personal information.
- Confirm your third-party vendors handle data responsibly.
You may also need to address specific regulations, such as the Children’s Online Privacy Protection Act (COPPA) if your site collects data from children, or the Federal Trade Commission Act (FTC) if your business operates in the U.S.

Accessibility

Your website should work for everyone—not just some visitors. Web accessibility means designing your site so that people with disabilities can use it without barriers. This includes individuals with vision, hearing, mobility, and cognitive differences. Making your website accessible isn’t just considerate—it’s often required by law.

Here are some of the key legal frameworks that shape web accessibility standards:
- Americans with Disabilities Act (ADA): A U.S. civil rights law that prohibits discrimination against people with disabilities. While the ADA doesn’t specifically name websites, courts have increasingly ruled that business websites—especially those tied to physical storefronts—must be accessible.
- Section 508 of the Rehabilitation Act: Requires federal agencies and organizations receiving federal funding in the U.S. to ensure their websites and digital services are accessible to people with disabilities.
- Accessibility for Ontarians with Disabilities Act (AODA): A Canadian law that sets mandatory accessibility standards for public and private sector websites in Ontario.
- California’s Unruh Civil Rights Act: A state law that guarantees equal access to all business services, and has been used to support lawsuits demanding website accessibility.
All of these laws reinforce the same idea: digital spaces should be usable by everyone. And they’re pushing more businesses to treat accessibility as essential—not optional.

Meeting Technical Standards

Legal requirements are one side of the equation—making them work on your site is the other. Once you’ve wrapped your head around the laws, the next step is applying them in a way that actually works for your users and your team.

The most widely recognized framework for building accessible websites is provided by the Web Content Accessibility Guidelines (WCAG). Aiming for WCAG 2.1 Level AA conformance is a strong, practical target. That includes steps like:
- Making your site usable with a keyboard
- Adding alt text to meaningful images
- Providing captions for video content
- Using clear structure and strong color contrast
Implementation: Turning Website Legal Compliance Into Culture

Run an Audit

Start by evaluating where you stand:
- Map how personal data flows through your site
- Check for accessibility barriers
- Review cookies, plugins, and integrations
- Document areas for improvement and assign owners
Audits give you clarity and a foundation for action.

Update Your Policies

Maintain clear, accessible documentation:
- Privacy Policy
- Cookie Policy
- Terms of Service
- Accessibility Statement
Avoid legal jargon. Update your policies annually or when regulations change. Place them in visible locations, like your website footer.

Train Your Team

Website legal compliance isn’t a solo task. Everyone on your team plays a role:
- Developers ensure systems protect data
- Designers build with accessibility in mind
- Marketers follow consent rules and maintain transparency
Create a shared checklist and offer periodic training to keep everyone aligned.

Maintain Ongoing Vigilance
- Schedule quarterly audits
- Monitor legal updates from reliable sources
- Log and address user complaints promptly
- Track progress on accessibility improvements
This approach transforms compliance from a one-time task into an ongoing priority.

Feature an Accessibility Statement

A good accessibility statement provides:
- Your current conformance level (e.g., WCAG 2.1 AA)
- A summary of known issues and planned improvements
- Contact information for feedback
Publishing a statement makes your efforts visible and invites accountability.

Future-Proof Your Website

Website legal compliance doesn’t happen all at once. It’s woven into how you build, update, and maintain your site over time. From protecting data to improving accessibility, every improvement you make is part of a broader commitment—to your users, to your business, and to doing things right.

There’s no shortcut, and that’s okay. The point isn’t perfection—it’s consistency. Staying informed, making thoughtful updates, and involving your team means you’re building a foundation that can grow with your business, not against it.

If you’re unsure where to start or need help making sense of it all, 216digital is here. Let’s talk through your next steps in a quick ADA briefing—no pressure, just practical guidance to help you move forward with clarity.
Greg McNeil

May 22, 2025

Legal Compliance

Accessibility, ADA Website Compliance, data privacy, GDPR, Legal compliance, Web Accessibility
Ease Into Motion: Smarter Animation Accessibility
Imagine clicking into a website and being hit with swirling graphics, sliding panels, or a bouncing button that just won’t stop. For many people, that kind of animation isn’t just annoying—it’s physically harmful. Dizziness. Nausea. Migraines. Disorientation. For users with motion sensitivity, these effects are all too common.

As developers, we love using motion to make our interfaces feel alive. But when it comes to animation accessibility, we need to be just as thoughtful about who we’re designing for. Great UI isn’t just beautiful—it’s inclusive. And making motion safer doesn’t mean removing it altogether. It just means giving people control.

This guide breaks down what you need to know about motion sensitivity, how to comply with the Web Content Accessibility Guidelines (WCAG), and how to build user-friendly animation for your projects using CSS, JavaScript, and real-world techniques.

Who’s Affected by Motion—and Why It Matters

Motion sensitivity happens when animations or transitions trigger unpleasant physical reactions. This might include nausea, vertigo, blurry vision, headaches, or even migraines. It’s especially common for people with:
- Vestibular disorders
- Autism spectrum disorder
- ADHD
- Epilepsy
In fact, over 35% of adults experience some kind of vestibular dysfunction by age 40. That’s not a small edge case—it’s a significant part of your user base.

The Trouble With Flashing and Distractions

Animations can also cause cognitive overload. Users with ADHD or processing differences may find it hard to stay focused when elements are constantly moving. Looping carousels or animated background transitions can pull attention away from the main content or calls to action.

And then there’s photosensitive epilepsy. About 3% of people with epilepsy can have seizures triggered by flashing lights—especially red-on-black or high-contrast flickers. That’s why WCAG has strict guidelines around flash frequency.

WCAG and Animation Accessibility: What to Follow

Before diving into the specifics, it’s important to understand that these aren’t arbitrary rules—they exist to protect people. Animation accessibility is a fundamental part of inclusive design, and these guidelines offer a framework that helps you avoid unintentional harm.

Key Guidelines
- 2.2.2 – Pause, Stop, Hide: Any moving content that starts automatically must have a clear way to pause or hide it, unless the motion is essential.
- 2.3.1 – Three Flashes or Below Threshold: Avoid flashing more than 3 times per second.
- 2.3.3 – Animation from Interactions: If your animation happens because someone clicked, scrolled, or hovered—it still needs to be safe and optional.
How to Apply These Guidelines
- Don’t loop animations forever.
- Offer controls to pause or stop motion.
- Never rely on animation alone to convey important info—back it up with text or icons.
Animation accessibility is about making sure motion adds value without harm.

Using CSS to Respect Motion Preferences

What Is @prefers-reduced-motion?

This media query checks whether a user has asked for less motion in their operating system:
```
@media (prefers-reduced-motion: reduce) {
  * {
    animation: none !important;
    transition: none !important;
  }
}
```
If users toggle Reduce motion in macOS, iOS, Windows, Android, or Linux, they’ll instantly get a calmer experience.

Design Strategies
- Remove parallax scroll and large translations.
- Swap animated GIFs with a static frame or CSS background-image.
- Tone down fades and slides—transitions shorter than 250 ms are usually fine.
- Provide fallbacks that still communicate state changes (e.g., use color or underline instead of a shake animation to signal “invalid input”).
Giving Users Control With JavaScript

Even if someone’s system doesn’t request reduced motion, they should still have a choice. Here’s a simple example:
```
<button id="toggle-motion">Toggle motion</button>
<script>
  document.getElementById('toggle-motion').addEventListener('click', () => {
    document.body.classList.toggle('reduce-motion');
    localStorage.setItem('reduceMotion', document.body.classList.contains('reduce-motion'));
  });
  // Persist preference between visits
  if (localStorage.getItem('reduceMotion') === 'true') {
    document.body.classList.add('reduce-motion');
  }
</script>
```
Then, in your CSS:
```
.reduce-motion * {
  animation: none !important;
  transition: none !important;
}
```
Let users decide what works for them. Animation accessibility is about empowerment.

Pause on Hover or Interaction

You can also pause motion when someone hovers or focuses:
```
@keyframes spin { to { transform: rotate(360deg); } }
.loader {
  animation: spin 1.5s linear infinite;
}
.loader:hover,
.loader:focus-visible {
  animation-play-state: paused;
}
```
This small touch gives users breathing room without turning off design completely.

Progressive Enhancement: Accessibility First

Start safe, layer on flair. Treat the reduced‑motion version as the baseline and add richer animation only if the user hasn’t opted out. This progressive‑enhancement approach prevents regressions—future devs won’t accidentally forget animation accessibility because the “accessible” state is the default.
```
/* Base styles: minimal motion */
.button {
  transition: background-color 150ms ease-in;
}
/* Only animate if motion is OK */
@media (prefers-reduced-motion: no-preference) {
  .button:hover {
    transform: translateY(-2px);
  }
}
```
You can combine media features to catch multiple needs:
```
@media (prefers-reduced-motion: reduce) and (prefers-contrast: high) {
  /* Ultra-accessible styles */
}
```
Performance & UX Benefits of Reducing Motion
- Battery & CPU savings on low‑power devices (less layout thrashing, fewer GPU layers).
- A cleaner interface helps all users focus on content and calls to action.
- Lower cognitive load means faster task success—key in e‑commerce checkouts or complex forms.
When stakeholders balk at “turning off the fun stuff,” show how reduced motion often speeds up perceived performance and increases conversions.

Testing for Motion Accessibility

You don’t need to eliminate all animation—you just need to know when and where it matters.

Use Tools Like:
- PEAT (Photosensitive Epilepsy Analysis Tool): Checks flash frequency and contrast against seizure‑safe limits.
- WAVE: Flags continuous animations and missing pause controls.
- Google Lighthouse: Includes audits for @prefers-reduced-motion.
- Manual Device Testing: Turn on Reduce motion in the OS and navigate your site—does anything still move?
Combine automated scans with human walkthroughs—especially for pages heavy on micro‑interactions. Ask testers with vestibular or cognitive disabilities for feedback if possible.

Responsible Animation Is Good UX

Animation accessibility isn’t about banning creativity. It’s about respecting user choice, following WCAG, and providing explicit opt‑ins or opt‑outs. When you honor @prefers-reduced-motion, add site‑level toggles, and keep flashes below seizure thresholds, you deliver the best of both worlds: engaging motion for those who love it and a calm, usable experience for those who don’t.

Need a quick check on your motion strategy—or a deep dive into ADA compliance across your entire front end? Schedule a personalized accessibility briefing with the team at 216digital. We’ll help you uncover hidden risks, refine your animation patterns, and build inclusive experiences that look amazing and feel great for everyone.

Let’s create motion that moves people—in the right way.
Greg McNeil

May 21, 2025

How-to Guides, WCAG Compliance

Accessibility, animation, How-to, motion, WCAG, Web Accessibility
Color Contrast That Pops: Accessibility in Every Shade
Color is one of the most powerful tools in a designer’s toolkit—but without the right contrast, even the most beautiful interface can become unreadable. For users with low vision or color blindness, low contrast isn’t just inconvenient—it can make content completely inaccessible. And while most developers know the basics of accessible design, color contrast often slips through the cracks when brand guidelines or fast-moving deadlines take over.

This article isn’t a beginner’s primer—it’s a hands-on guide for developers who already know what WCAG is but want smarter, more practical ways to apply color contrast in real projects. From testing tools to design techniques to working with brand colors, we’ll cover how to create experiences that look sharp, function well, and work for everyone.

Understanding Color Perception and Its Impact on Accessibility

To build truly inclusive designs, it helps to understand how users perceive color in the first place. The human eye detects color based on hue (the type of color), saturation (how strong it appears), and lightness (how bright or dark it is). This is where the HSL (Hue, Saturation, Lightness) model becomes useful—it mirrors how people actually experience color and helps designers assess contrast more accurately.

Now, pair that with accessibility data. Around 300 million people worldwide live with color blindness, and another 253 million have low vision. That’s not a small edge case—it’s a significant portion of your audience. For these users, poor color contrast can turn buttons, labels, and links into frustrating puzzles. A green button on a gray background might seem fine to a fully sighted user, but it can disappear entirely for someone with red-green color deficiency.

By considering how color vision deficiencies affect perception, developers can make smarter choices—ones that improve usability for everyone without drastically changing their design.

WCAG Guidelines on Color Contrast

To guide these decisions, the Web Content Accessibility Guidelines (WCAG) lay out specific requirements. For Level AA compliance, normal text must have a color contrast ratio of at least 4.5:1. Large text—defined as 18pt or 14pt bold—can meet a slightly lower bar of 3:1. If you’re aiming for AAA (which is more stringent), the numbers jump to 7:1 and 4.5:1, respectively.

But contrast isn’t just about text. It also applies to non-text elements like icons, buttons, graphs, and interactive controls. These need to be distinguishable too, especially for users navigating with limited vision or screen magnifiers.

That said, not everything falls under these rules. Logos and purely decorative graphics are exempt. This makes room for brand expression, but it also challenges teams to strike the right balance: How do you honor brand colors without sacrificing clarity? The good news is that small adjustments can go a long way.

Tools and Techniques for Evaluating Color Contrast

So how do you check if your contrast choices meet the mark? Fortunately, there’s a wide range of tools designed to make this easy—no guesswork required.

Online contrast checkers are a great place to start:
- WebAIM Contrast Checker is fast and simple—just plug in your colors and get a pass/fail result.
- TPGi’s Colour Contrast Analyser lets you test live screen elements with an eyedropper tool.
- Coolors Contrast Checker is especially helpful when working within a palette—it gives instant feedback as you test combinations.
To take your testing further, browser extensions can simulate what your site looks like to users with different types of color blindness:
- Colorblindly and Dalton show you how your design holds up for users with vision deficiencies.
- Color Enhancer for Chrome allows you to customize and tweak colors directly in the browser.
For those who prefer working within browser developer tools, Chrome DevTools offers built-in accessibility checks. You can inspect elements, see real-time color contrast ratios, and even simulate vision impairments. Pair that with media queries like @prefers-color-scheme or @prefers-contrast, and you’ll be ready to serve more inclusive experiences automatically—based on a user’s own system settings.

Best Practices for Implementing Accessible Color Contrast

Once you’ve got the right tools, the next step is applying best practices to your design and development process.

Start by designing with accessibility in mind from the beginning. Don’t rely on color alone to convey meaning. Pair colors with icons, patterns, or text labels—so if a user can’t see the red “error” outline, they can still read the “required field” message.

Next, build testing into your workflow. Just like you check for responsive breakpoints or load time, checking for color contrast should be routine. Use automated tests, then follow up with human feedback to catch edge cases tools might miss.

Also, remember to document your choices. A clear, shared record of approved color combinations and contrast ratios will help your team stay consistent across projects. Whether it’s a design system in Figma or internal guidelines in Notion, this documentation keeps accessibility top of mind for everyone involved.

The Role of Browser Extensions in User Accessibility

While developers work hard to build accessible designs, many users also rely on their own tools to improve visibility. Browser extensions like Colorblindly and Dalton allow users to adjust or simulate colors in a way that meets their personal needs.

It’s important to remember that just because users can adjust colors, doesn’t mean developers shouldn’t strive for accessible defaults. By ensuring strong color contrast from the start, you make life easier for everyone—and reduce the need for users to rely on workarounds.

Plus, by understanding how these tools work, developers can better anticipate what users experience and design with greater empathy.

Balancing Brand Identity with Accessibility

Now comes the tough part—color contrast often butts heads with brand design. Changing a brand’s color palette can feel like touching sacred ground. But here’s the thing: contrast issues can usually be fixed with minor adjustments.

Sometimes it’s as easy as tweaking brightness or adding a subtle border. Instead of throwing out your palette, consider enhancing it. You might slightly darken a background color, lighten the text, or add supporting visuals that boost readability. Your core colors stay intact—just optimized for accessibility.

And don’t worry—accessibility lawsuits are rarely about brand color alone. They’re about whether people can actually use your site. Keeping that goal in focus will help guide the right compromises.

Final Shades of Wisdom

At its core, color contrast is about communication. It makes your message easier to read, your interface easier to use, and your site more welcoming to everyone—regardless of how they see the world.

With a solid grasp of the WCAG guidelines, the right tools in your toolkit, and smart design strategies, it’s entirely possible to meet accessibility goals without sacrificing visual style. Make contrast checks part of your process, revisit your palette with intention, and bring your team along with documentation and testing habits.

And if you’re not sure where to start or want a second opinion, schedule a quick ADA compliance briefing with 216digital. We’ll help you uncover any color contrast issues hiding in plain sight—and map out a path toward a more inclusive, accessible web.
Greg McNeil

May 20, 2025

How-to Guides, WCAG Compliance

Accessibility, color contrast, WCAG, WCAG 2.1, WCAG Compliance, WCAG conformance, Web Accessibility
Mobile Form Accessibility: Don’t Leave Users Behind
Think about how often you reach for your phone during the day—checking messages, ordering lunch, paying bills, or dashing through a quick form. Now picture each tap, swipe, and pinch becoming a chore because the form wasn’t built with you in mind.Unfortunately, that’s exactly what happens when mobile form accessibility is overlooked for users who rely on screen readers. A few missteps can turn routine tasks into roadblocks. Fixing those gaps keeps everyone’s day moving smoothly—and yes, it makes your product look a whole lot better, too.

As developers, we’re in a sweet spot to clear those hurdles. Instead of ticking boxes on an accessibility checklist, let’s swap ideas and code snippets that make forms genuinely easy to use. Think of this guide as one dev handing a helpful note to another—no lecture, just practical tips that work in the real world.

The Real Challenge of Mobile Accessibility

Roughly 90 percent of screen-reader users browse the web primarily on phones. Yet mobile form accessibility still slips past many reviews. Small oversights—poorly labeled fields, keyboards that bury inputs—can shut people out of shopping carts or log-in screens. Sure, standards like WCAG 2.2 and the European Accessibility Act (EAA) are important, but the endgame is simpler: make everyday online chores painless for everyone.

Common Barriers with Mobile Form Accessibility

So, what trips us up when we build (or tune-up) a mobile form? Here are the heavy hitters that screen-reader users run into—and how to dodge them.

Invisible Text Fields

Fields can look fine on the surface yet be missing their behind-the-scenes links. When labels and inputs aren’t wired together in code, a screen reader can’t announce them—and the user can’t fill them out.

Quick fix:
```
<label for="email">Email Address</label>
<input type="email" id="email" name="email">
```
Skip placeholder-only labels or fancy <div> stand-ins. Semantic HTML or precise ARIA labels keep everything on the radar.

Keyboard Blocking Form Fields

We’ve all watched the on-screen keyboard sail up and hide half the page. For screen-reader users, that’s a full stop.

A simple JavaScript nudge:
```
window.addEventListener('resize', () => {
  document.activeElement.scrollIntoView({ behavior: 'smooth' });
});
```
Let the layout flex so active inputs stay visible, and avoid fixed-position elements that trap content under the keyboard.

Unexpected Focus Shifts

Nothing’s more disorienting than the cursor jumping to a random field—or disappearing altogether—mid-form. Auto-focus tricks or live-updating content can make matters worse.

Rules of thumb:
- Only auto-focus when it truly helps.
- Deep dynamic changes to a minimum while someone is typing.
- Always leave users sure of their spot in the form.
Practical Steps to Improve Mobile Form Accessibility

Now that we’ve walked through the most common pitfalls, let’s talk solutions. Fixing mobile form accessibility doesn’t always mean starting from scratch—small, thoughtful adjustments can make a big difference. The goal here isn’t perfection on paper; it’s creating an experience that works reliably for real people on real devices. Below are key practices that help bring your forms up to speed.

Proper Labeling Is Crucial

Each form field should have a clear, programmatic label. Screen readers depend on these labels to describe inputs accurately. Relying solely on visual styling or placeholder text often leads to confusion or missed information. Whenever possible, use semantic HTML elements like <label> to ensure clarity and consistency.

Design with Keyboard Visibility in Mind

If the keyboard hides your input field, you’re forcing users to guess where they are. This isn’t just frustrating—it can stop someone from completing the form entirely. Design responsively to account for different screen sizes and input methods. Test with your device’s keyboard visible and active. Elements should remain fully accessible without awkward scrolling or zooming.

Maintain a Logical Navigation Order

Users often navigate mobile forms using swipe gestures or the Tab key with external keyboards. If your form jumps from field to field out of order—or skips elements entirely—you’ve just introduced an unnecessary obstacle. Use logical DOM ordering and avoid layout tricks that confuse the natural tab order.

Use Semantic HTML First, ARIA Thoughtfully

Native HTML elements offer built-in accessibility that ARIA can’t always replicate. For example, a standard <button> is more robust and predictable than a <div> with role= "button". Reach for ARIA only when native elements fall short, and always test thoroughly to ensure you’re enhancing, not complicating, the experience.

Real-Device Testing Is Essential

It’s tempting to rely on automated audits or browser tools alone, but they can’t catch everything. Use screen readers like VoiceOver (iOS) or TalkBack (Android) on physical devices to experience your form the way your users do. Listen closely—do labels get announced properly? Does focus land where it should? Manual testing reveals the gaps no automated tool can catch.

Don’t Forget About Error Messaging

Accessible forms don’t just help users fill in the blanks—they help users recover from mistakes. Validation errors should be announced clearly and immediately after the user interacts with a field. Use ARIA live regions or focus management to draw attention to problems, and provide guidance that’s easy to understand and act on.

Support Multiple Interaction Modes

Not everyone uses a touchscreen the same way. Some rely on voice control, others on external keyboards or assistive switch devices. Design and test with multiple interaction styles in mind. What works great with a finger tap might break down when using voice commands or swiping with a screen reader.

Taken together, these practices do more than check boxes—they create forms that feel intuitive, responsive, and respectful to all users. And as accessibility standards continue to evolve, these foundational steps help future-proof your code while building trust with your audience.

Building Mobile Form Accessibility Into Your Workflow

As developers, we have a real opportunity to do something meaningful. We can move past the minimum and start building digital experiences that work for everyone, not just the majority. It doesn’t require magic—just intention, testing, and a willingness to see the interface through someone else’s eyes.

If you’re serious about creating mobile forms that aren’t just technically compliant but actually usable for every user, it’s time to dig deeper. Start testing, keep learning, and if you want an experienced partner to help guide the process, schedule an ADA briefing with 216digital. We’re here to support your journey toward smarter, kinder, and more inclusive design—one tap at a time.
Greg McNeil

May 16, 2025

How-to Guides

Accessibility, accessible forms, forms, How-to, mobile accessibility, Web Accessibility, Website Accessibility

Is Manual Accessibility Testing Worth the Time?

Deadlines move fast. Automated accessibility tools promise faster. It’s no surprise many dev teams lean on them—especially when stakeholders are asking, “Are we compliant yet?” Tools like WAVE and Lighthouse give quick answers, clean reports, and a reassuring sense of progress.

But here’s the part too many teams miss: automated testing only tells part of the story. The code might check out, but what about the actual experience? Can someone using a screen reader complete a purchase? Can a keyboard user navigate a modal without getting stuck? These are the kinds of issues that don’t show up in automated scans—but absolutely show up in real life.

If your goal is to build a product that’s not just technically compliant, but genuinely usable and defensible, manual accessibility testing needs to be part of the process. It’s the only way to uncover what automation can’t: nuance, clarity, and usability in the real world.

In this article, we’ll unpack the value of manual testing, where automated tools fall short, and how a smart hybrid approach gives you better results—and better protection.

What Is Manual Accessibility Testing?

Manual accessibility testing is the hands-on process of evaluating a digital product’s usability for people with disabilities—without relying solely on software. This might include:

Navigating with only a keyboard
Using a screen reader like NVDA, JAWS, or VoiceOver
Checking for color contrast by eye
Reviewing focus states and logical tab order
Testing real-world use cases (like filling out a form or completing a checkout process)

The goal is to simulate the experience of actual users with assistive technologies and identify barriers beyond code compliance.

The Appeal (and Limits) of Automated Testing

Automated accessibility tools like Lighthouse and WAVE have transformed developers’ identification of issues. They quickly scan code for missing alt text, incorrect ARIA roles, form labeling issues, and other violations of the Web Content Accessibility Guidelines (WCAG).

Automated testing is fast and repeatable. It’s ideal for:

Initial scans during development
Catching basic syntax errors
Setting up CI/CD integration for ongoing testing
Flagging regressions after code updates

But here’s the catch: automation can only detect around 25-35% of accessibility issues. The rest requires human judgment.

What Automated Tools Can’t Catch

Despite their efficiency, automated tools lack the context and empathy of human testing. Here’s what they consistently miss:

Keyboard Trap Detection: Tools may confirm that an element is focusable, but they won’t always detect when users get stuck in modal dialogs or custom components without a proper way to escape.
Screen Reader Usability: Only a human can determine if the screen reader output is logical, coherent, and meaningful in context. Just because a screen reader reads something doesn’t mean it makes sense to the user.
Visual Focus Indicators: Automated checkers might verify the presence of a focus style, but they can’t confirm if it’s visible or intuitive in a real-world interface.
Form Instructions and Error Messages: Does the screen reader clearly announce the error? Are instructions available before a user makes a mistake? Automation doesn’t evaluate the usability of the experience.
Color Contrast in Context: A contrast checker might say a color combination passes WCAG, but it doesn’t judge readability in real UI conditions (like against busy background images or gradients).
Meaningful Link Text: Tools can flag vague text like “click here,” but they don’t understand if a link in a sentence conveys context when read out of order.
Cognitive Load and Ease of Use: Only a human can evaluate whether a layout or interaction is intuitive for users with cognitive disabilities or limited dexterity.

In short, automation checks the code; manual accessibility testing checks the experience.

Why a Hybrid Approach Works Best

The smartest accessibility strategies combine the speed of automation with the nuance of manual testing. Here’s how they complement each other:

Task	Best Method	Why
Catch missing alt attributes	Automated	Fast and reliable for simple HTML validation
Ensure meaningful alt descriptions	Manual	Context is required for accuracy
Validate keyboard navigation	Manual	Humans can detect trap states, confusing order
Check color contrast ratios	Automated	Useful for quick scanning
Judge visual clarity of focus states	Manual	Only human vision can determine visibility
Spot WCAG syntax violations	Automated	Efficient, especially with CI/CD tools
Confirm screen reader compatibility	Manual	Required for usability assurance
Test form completion and feedback	Manual	Critical for real-world workflows

This hybrid approach is not only more accurate—it’s also more defensible in legal contexts. Suppose you’re remediating a site for ADA compliance or preparing for WCAG conformance claims. In that case, you need evidence that your digital experience has been tested by real users or testers simulating those users.

Real-World Example: Checkout Accessibility

Let’s say you’re working on an e-commerce site. An automated test might scan your cart and checkout pages and report:

100% form elements are labeled
Contrast ratios are within limits
No ARIA roles are missing

Looks good.

But a manual tester might uncover:

The shipping address form doesn’t announce errors with a screen reader
The “Apply Coupon” button can’t be reached with the keyboard alone
The payment section’s field focus jumps around unexpectedly
The screen reader reads the price table in a confusing order

These are real barriers that impact sales—and wouldn’t be flagged by automation.

Manual Accessibility Testing Doesn’t Have to Be Time-Consuming

Yes, manual testing takes time. But it doesn’t have to grind your project to a halt.

Here’s how teams can streamline the process:

Integrate manual accessibility testing in sprints. Assign accessibility checks to QA or dev team members alongside other functional testing.
Use assistive tech simulators early. Even five minutes with VoiceOver or NVDA on a new feature can reveal major issues.
Focus on high-impact areas. Prioritize navigation, forms, modals, and anything tied to conversions or essential tasks.
Document patterns. Once you’ve tested common components (like dropdowns, date pickers, etc.), reuse them instead of rebuilding.

And most importantly—train your team. A developer with basic screen reader skills and a solid understanding of WCAG can identify more issues in five minutes than a tool might catch in five hours.

The Long-Term Payoff

Manual accessibility testing isn’t just about checking a compliance box—it’s about protecting your users, your brand, and your bottom line.

Benefits of a hybrid testing strategy include:

Fewer false positives and rework
Better user experience for everyone
Reduced legal risk and stronger compliance
Improved SEO and discoverability
Greater confidence in product quality

When teams understand what to test, how to test it, and why it matters, accessibility becomes a natural part of the development workflow—not an afterthought.

Bridging the Gap Between Code and Experience

So—is manual accessibility testing worth it?

Without question. Automated tools are great for speed, consistency, and catching the basics, but they can’t see the experience through a user’s eyes. Manual accessibility testing brings in that essential layer of human judgment, helping your team uncover issues that really affect usability—especially for people navigating with assistive technologies.

When you pair automation with real-world testing, you’re not just building a site that passes checks—you’re creating something that works better for everyone. It’s a smarter, more resilient way to approach accessibility, especially as legal expectations grow and user expectations rise even faster.

Curious what that could look like for your team? Schedule an ADA briefing with 216digital. We’ll walk you through our Phase 2 real-world remediation services—designed to help you go beyond code checks and build accessibility that holds up in practice, not just on paper.

Greg McNeil

May 15, 2025

Testing & Remediation

Accessibility, Accessibility Remediation, Accessibility testing, manual audit, Manual Testing, Web Accessibility, Web Accessibility Remediation

What WCAG 2.4.2 Actually Requires

Who Benefits from Descriptive Page Titles?

Common Title Mistakes (And How to Fix Them)

Better Examples

Accessibility and SEO: They Work Together

Tips for Great Titles

How to Improve Your Titles—Step by Step

Audit Your Site

Apply a Simple Template

Loop in Your Team

Add it to Your Checklist

The Risks of Getting It Wrong

Final Thoughts: Titles That Work for Everyone

Ready to Take Action?

Why Web Accessibility for Retailers Matters

Retail Websites are Dynamic And Complex

eCommerce Sites Are Constantly Updated

Online Shopping is Essential

Demand Letters Are Widespread

Legal and Technical Web Accessibility for Retailers

The Four Golden Rules of Accessibility: POUR

Common Pitfalls on Retail Websites

What Happens If You’re Sued

A Proactive Plan for Retailers

1. Start with an Audit

2. Fix Key Areas First

3. Address Dynamic Elements

4. Monitor Continuously

5. Train Your Team

6. Consider Outside Help

Retailers: Don’t Let Accessibility Be an Afterthought

Need Help Making Your Retail Site Accessible?

Misuse of Heading Structures for Visual Styling

Why It Matters

How to Fix It

Overreliance on Theme Defaults for Color Contrast

Accessibility Risk

Practical Fixes

Improper List Markup Practices

Why It’s a Problem

Best Practices

Neglecting Contextual Relevance in Alt Text

Why It Matters

What Developers Can Do

Overuse and Misapplication of ARIA Attributes

The Real Cost

Smarter ARIA Use

Overlooking Keyboard Navigation and Focus Management

Key Accessibility Concerns

Developer-Friendly Fixes

What True Accessibility Looks Like in WordPress

The Problem: Law Firms Handle Lawsuits—Not Code

Hidden Risk #1: You’ll Pay More for Less

Hidden Risk #2: The Fixes May Not Be Complete

Hidden Risk #3: No Plan for the Long Term

What Proper Accessibility Remediation Services Look Like

1. In-Depth Accessibility Audit

2. A Clear, Actionable Roadmap

3. Code-Level Fixes

4. Real-World Usability Testing

5. Documentation & Legal Support

6. Ongoing Monitoring

Why Accessibility Professionals Are the Better Fit

Conclusion: The Smart Path to Lasting Compliance

Understanding ARIA in HTML

ARIA Comprises Three Key Components

ARIA Roles – Clearly Defining Element Purpose

Common Role Categories

ARIA States and Properties – Capturing Dynamic Interactivity

Example: Expandable Menu

Example: Labeled Input

ARIA in Mobile Web Development – Best Practices

Mobile Considerations

Best Practices

Common Pitfalls

ARIA and WCAG – Achieving Accessibility Standards

WCAG Principles Supported by ARIA

Testing ARIA Implementations – Tools and Techniques

Recommended Tools

Testing Strategies

What Is `@prefers-reduced-motion`?

Performance & UX Benefits of Reducing Motion