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  • Accessible Infographics? You’ve Got This

    We’ve all shared or pinned a gorgeous infographic only to discover later that it’s unreadable on a phone or impossible for a screen reader to explain. That disconnect can leave a big slice of your audience—people who rely on assistive tech, low‑vision users, mobile users, and anybody skimming—out of the story you worked hard to tell. The good news? You don’t have to pick between visual flair and inclusivity. A handful of WCAG‑inspired habits will let your next infographic sparkle and speak to everyone. Accessible infographics make that possible—balancing form, function, and inclusivity without sacrificing design.

    Why Accessibility in Infographics Matters

    • It’s the right thing and the smart thing. Legal compliance matters, but so does brand trust. Inclusive visuals show you value every visitor without using scare tactics.
    • Wider reach. Alt text, transcripts, and high‑contrast design remove barriers for millions of people with disabilities—and for situational limitations like glare or slow bandwidth.
    • Mobile muscle. Clean, well‑structured graphics load faster and resize gracefully.
    • SEO & UX boost. Search engines can’t “see” pictures, but they can read your text equivalents, giving your infographic a discoverability edge.

    Think of accessibility as a design constraint that ignites creativity, not a brake pedal. Accessible infographics prove that good design and good access can go hand-in-hand.

    Core Principles for Accessible Infographic Design

    1. Start With Simplicity

    Simple visuals land harder and translate better.

    • Stick to 5–7 key takeaways—enough to inform, not overwhelm.
    • Trim decorative flourishes that don’t support the story.
    • Let white space breathe so eyes can rest and elements stand out.

    2. Organize With a Logical Structure

    Viewers should follow your flow without guessing.

    • Group related data in clear clusters or panels.
    • Use subtle borders or tinted backgrounds to separate sections.
    • Keep a steady top‑to‑bottom, left‑to‑right reading order. If you must break it, guide with numbered steps or arrows.

    3. Prioritize Readable Text

    Fancy fonts may look slick, but legibility rules.

    DoSkip
    Sans‑serif faces like Arial, Verdana, Open SansOrnate scripts or heavy italics
    14 pt minimum (roughly 18–20 px on web)Tiny captions that force zooming
    Sentence caseALL CAPS everywhere
    Horizontal textDiagonal or curved text

    Even sighted readers appreciate the clarity—especially on smaller screens.

    Make the Visuals Understandable to Everyone

    4. Provide Text Equivalents

    Alt text isn’t just for photos.

    1. Basic shapes or icons: “Pie chart showing 60 % of users prefer mobile.”
    2. Complex data: Add a long description or transcript nearby or in a collapsible section—describe axes, color keys, and trends.
    3. Link out if the description is lengthy (great for dashboards).
    4. Sprinkle in ARIA roles (role= "img") sparingly when embedding the graphic inside interactive layouts.

    The rule of thumb: If someone couldn’t see the image, would your text give them the same insights? This step is at the heart of what makes accessible infographics work for everyone—not just some. 

    5. Use Color With Care

    Color is an accent, not a crutch.

    • Keep a 4.5 : 1 contrast ratio for text and meaningful icons. Online checkers like WebAIM make it fast.
    • Pair hues with patterns, labels, or icons so color‑blind users still get the message. Think stripes vs. solids on a bar chart.
    • Limit yourself to 3–5 colors plus neutrals. A restrained palette keeps focus where it belongs—your data.

    Good color contrast is essential to creating accessible infographics that everyone can interpret accurately.

    Don’t Forget the Tech‑Specific Details

    6. Accessible Animation (If You Use It)

    Micro‑animations can bring data to life—but keep them optional.

    • Avoid flashes faster than three times per second.
    • Provide pause/stop controls or opt-out settings.
    • Offer a static fallback (SVG or PNG) so no one gets stuck waiting on motion.

    7. Link Design

    Infographics often point to reports or landing pages.

    • Target size: At least 24 × 24 px so thumbs and keyboards can hit comfortably.
    • Make the link text explain itself: “Download Full Report” beats “Click Here.”
    • Style hover, focus, and visited states so users always know where they are.

    8. Optimize for Mobile

    Over half of your audience views on small screens first.

    • Create a responsive layout that re‑flows vertically.
    • Test touch targets with your own hands—thumb‑stretch included.
    • Use SVG or responsive HTML/CSS infographics to scale without blur.

    Responsive design ensures accessible infographics display clearly and consistently no matter what device someone is using.

    Test Like Accessibility Depends on It (Because It Does)

    1. Automated checks
      • WAVE browser extension for structure issues.
      • WebAIM Contrast Checker for color ratios.
    2. Manual passes
      • Screen reader skim (NVDA or JAWS on Windows, VoiceOver on Mac/iOS).
      • Keyboard‑only navigation—can you tab through links and controls?
      • Real‑world mobile test—rotate, zoom, and scroll.
    3. User feedback
    4. Nothing replaces insight from people with disabilities. If possible, include them in your review cycle.
    5. Need deeper assurance? A third‑party accessibility audit can spotlight hidden gaps before launch.

    Accessibility Isn’t a Compromise—It’s a Design Strength

    Accessible infographics amplify your reach, polish your user experience, and future‑proof your brand. Yes, the checklist feels long at first—but each small win builds momentum. Before you know it, designing with inclusion in mind becomes second nature, and your visuals resonate with everyone.

    Want a shortcut to confidence? 216digital specializes in turning creative ideas into accessible infographics without draining your team’s bandwidth. Schedule a personalized ADA briefing, and we’ll walk you through what matters most for your brand, your users, and your workflow.

    Inclusive storytelling isn’t beyond your skill set—you’ve got this.

    Greg McNeil

    July 29, 2025
    How-to Guides
    Accessibility, Accessible Design, infographic, Web Accessibility, Web Accessible Design, Website Accessibility

  • Digital Accessibility: A 2025 Midyear Reality Check

    It’s only August, and 2025 is already shaping up to be a defining year for digital accessibility. The pace of change has picked up, not just in technology, but in the legal and business consequences of falling behind. According to Useablenet, a staggering 2,019 lawsuits have already been filed in U.S. courts alleging accessibility violations on websites and digital platforms as of July. That puts us on track to exceed 4,975 cases by year’s end—a 20% increase over 2024.

    So what’s behind the uptick? And what does it mean for online businesses trying to stay compliant, competitive, and ahead of the curve? In this midyear report, we’ll look at the legal shifts, industry patterns, and common mistakes that continue to trip companies up—and where the real opportunities are to get ahead.

    A Sharp Rise in Lawsuits: The Numbers and What They Mean

    Let’s start with the numbers. The current legal landscape around digital accessibility is increasingly being shaped in the courtroom. With over 2,000 cases already filed, 2025 is pacing to be the busiest year yet.

    What’s driving the surge? Several forces are at play:

    • Federal enforcement is light, continuing a years-long trend of limited DOJ action, which shifts the burden to private plaintiffs.
    • Legal uncertainty—especially at the federal level—has led to more lawsuits in state courts, where rules are less predictable.
    • Strategic filings in state courts, particularly in New York, are on the rise. These courts offer more venues, a larger pool of judges, and sometimes more favorable rulings for plaintiffs. They’re also less likely to show what some call “judicial fatigue”—a phenomenon where federal judges grow weary of seeing repeated, similar claims.

    Bottom line? We’re in an era where litigation—not legislation—is leading the way on enforcement.

    Industries in the Crosshairs: Who’s Being Targeted Now?

    E-commerce is still the top target, making up 69% of all digital accessibility lawsuits filed this year. That’s no surprise—shopping websites are complex, constantly changing, and directly tied to revenue, which makes them high-stakes for both users and businesses.

    But some sectors are seeing sharp increases:

    • Food Services: up from 11% in 2024 to 18% this year
    • Healthcare: rising from 2% to 4%
    • Fitness & Wellness: increasing from 2% to 3%

    What’s Behind the Rise in These Sectors?

    Several things are driving these jumps:

    • Many of these sectors rapidly moved more services online in recent years—ordering, booking, telehealth, membership access—but didn’t always include accessibility in those updates.
    • The accessibility of core functions—like scheduling a doctor’s appointment or ordering a meal—is especially critical for users with disabilities. When those experiences fall short, they attract scrutiny.

    If your business is in one of these spaces, now’s the time to pay close attention.

    The Widget Illusion: Overlays Aren’t Cutting It

    Accessibility overlays—also known as widgets or toolbars—promise quick fixes. But in reality, they’re creating a false sense of security.

    In March 2025 alone, 132 lawsuits were filed against companies using accessibility overlays. That’s not just a record—it’s a wake-up call. For comparison, the highest monthly total in all of 2024 was June, with 121 cases.

    The issue is simple: overlays don’t address the real problems buried in your site’s code. They’re cosmetic patches, not functional repairs. Assistive technologies still can’t navigate many sites with overlays, and screen readers often don’t play nice with widget-driven content changes.

    If you’re relying on a widget as your accessibility plan, you’re not just behind—you’re at risk.

    What To Watch for in the Second Half of 2025

    Looking ahead, the rest of 2025 isn’t likely to slow down. Here’s what’s coming:

    • More state-level legislation: As federal rules stall, states may push their own accessibility laws. Businesses could face different standards depending on where they operate.
    • Litigation as the main enforcement method: Until there’s stronger federal oversight, lawsuits will remain the most effective (and costly) way accessibility is being regulated.
    • Overlays under a microscope: Legal and public pressure against widgets will likely continue to mount. Expect more headlines—and more lawsuits.
    • Sector-specific crackdowns: Fitness, food, and healthcare industries are expected to see even more scrutiny in Q3 and Q4. If your digital presence in these sectors hasn’t been audited recently, now is the time.

    Staying aware of these trends will help your business adjust before becoming part of next quarter’s data.

    Staying Ahead, Not Just Staying Afloat

    The first half of 2025 has sent a loud, clear message: digital accessibility can’t be an afterthought. The risks are growing, but so are the opportunities to do better—for your customers, your brand, and your legal standing.

    This midyear checkpoint is a smart moment to pause and reassess. Are your current efforts truly accessible? Or just designed to pass a basic scan? Are you building for real users with disabilities—or relying on a shortcut that might leave you exposed?

    Avoid being part of next quarter’s lawsuit stats. Start making real progress now.

    At 216digital, we offer a free ADA briefing to help you figure out exactly where you stand. It’s not a sales pitch—it’s a chance to get clarity, ask questions, and understand your risk. From that foundation, we help you build a plan that fits your site, your team, and your timeline.

    Because staying ahead in 2025 isn’t just about compliance. It’s about creating digital experiences that include everyone—and doing it with confidence.

    Need a reality check on your accessibility efforts? Schedule your ADA briefing today. Let’s move forward—together.

    Greg McNeil

    July 28, 2025
    Legal Compliance
    2025, Accessibility, ADA Lawsuit, Web Accessibility, web accessibility lawsuits, Website Accessibility

  • UX in Mind: Your Simple Guide to Accessible Design

    The success of any website or app really boils down to one thing: how it feels to use. If people can navigate your site easily, find what they’re looking for, and get things done without frustration, they’re far more likely to stick around—and come back. But when the experience is confusing, clunky, or leaves some users behind? That’s when you lose them.

    At its core, good UX design is about making sure everyone can use your product—regardless of ability, device, or familiarity. The best experiences don’t just work for some; they work for all.

    We’ve put together a practical checklist to help you design with accessibility in mind—covering visual, auditory, motor, and cognitive needs. And we’ll point you toward helpful tools and resources so you can keep learning, keep improving, and keep building digital experiences that truly welcome everyone.

    The Fundamentals of Accessible UX

    Accessibility is about designing for how people actually live and interact—not just for some perfect, idealized user. It’s about making space for the full range of human experiences, because that’s who’s showing up at your digital doorstep. And when you zoom out, the impact becomes clear: over 16% of the world’s population lives with a significant disability. When you keep that in mind from the start, the end result isn’t just more inclusive—it’s better for everyone.

    And yes, the benefits are very real:

    • You’ll reach more people
    • Build stronger trust with your audience
    • Lower your legal risks
    • And create a smoother, more enjoyable experience across the board

    But to get there, it helps to understand how accessibility and usability work together.

    Accessibility vs. Usability

    Accessibility and usability go hand in hand, but they aren’t quite the same thing. Accessibility means people can use your site—regardless of ability. Usability means they want to. It’s the difference between building a ramp and making sure the door is easy to open once you get there. When both are in place, you’re not just meeting a requirement—you’re delivering a great experience.

    So how do you do that in practice?

    In the sections ahead, we’ll walk through four key areas to focus on: visual, auditory, motor, and cognitive accessibility. Each one connects to the WCAG POUR principles—Perceivable, Operable, Understandable, and Robust—which are all about making digital content work well for as many people as possible, in as many ways as possible.

    Visual Accessibility: Making Your Content Clear

    When it comes to digital experiences, what people see—and how clearly they see it—matters. Strong accessible design means your content shows up well for everyone, no matter their vision or viewing environment. Whether someone’s using a screen reader, navigating with magnification tools, or just scrolling on their phone in the sun, your design choices can make a big difference.

    Color and Contrast: Give Every Element a Voice

    Color does a lot of heavy lifting in design, but it shouldn’t have to carry meaning on its own. Good contrast helps your content stand out and stay legible in all kinds of settings—from dark rooms to bright sidewalks. Use tools like WebAIM Contrast Checker to spot trouble areas before your users do.

    Instead of just using red to show an error, pair it with an icon and a message that says what’s going on. That way, everyone—regardless of how they see color—gets the same info. And skip putting important text over photos or gradients. It might look nice, but it often makes things harder to read.

    Try this: View your layout in grayscale. Can you still tell what’s what? If not, it’s time for a few tweaks.

    Text and Typography: Keep It Clean and Comfortable

    Fonts don’t just carry words—they carry the experience. Stick with simple, sans-serif fonts like Arial, Helvetica, or Open Sans. They’re easier to read and less likely to cause eye strain. Avoid fancy decorative fonts for body copy, and go with a minimum of 16px for body text. Line height should feel breathable—somewhere around 1.4 to 1.6x the font size—so your words don’t feel cramped.

    And remember, people should be able to zoom in up to 200% without a loss of content. That’s not just a nice-to-have—it’s part of WCAG’s requirements.

    Quick test: Zoom way in and try navigating with just a keyboard. Everything should still be readable, usable, and scroll in one direction.

    Images and Media: Describe What Matters

    Images aren’t just decoration—they carry meaning, emotion, and context. But that only works if everyone gets to experience them. That’s where alt text comes in. For each image, ask yourself: What is this doing here?

    If it’s decorative, mark it with empty alt text (alt=""). If it’s showing something important—like a process, a chart, or an instruction—give it a short, clear description. And for complex visuals? Offer a more detailed breakdown nearby or link out to a longer description.

    Heads up: Avoid embedding key text inside images. If you have to, make sure that the same info is also available as live text on the page.

    Links and Structure: Build a Clear Path

    “Click here” doesn’t cut it anymore. Link text should be clear and specific—like “Download the full pricing guide” or “View shipping options.” This gives screen reader users meaningful context and helps anyone scanning your page understand exactly where a link will take them.

    But clarity isn’t just about links—it’s about how the entire page is structured.

    Use semantic headings (H1 to H6) to create a strong, logical outline. That helps screen reader users and keyboard navigators alike. And if you want to go a step further, use ARIA landmarks (like role= "main" or role= "navigation") to give even more structure to your layout.

    Try this: Tab through your site or listen to it with a screen reader. If the page sounds confusing out loud, it probably reads that way too.

    Auditory Accessibility: Sound That Speaks to Everyone

    Audio can bring depth to your content—but only if it’s accessible. Make sure all multimedia includes captions or transcripts. This isn’t just about supporting users who are d/Deaf or hard of hearing—it’s about meeting people where they are: whether they’re in a crowded café, a quiet office, or scrolling with the sound off.

    Captions should be accurate, well-timed, and include important background sounds like [music] or [laughter] when they add meaning. Bonus points if you also let users control playback speed, jump to specific moments, or pause when needed.

    Skip the surprise: Don’t autoplay audio or video. And if it starts automatically, make sure there’s an easy-to-find pause or mute button.

    If your design relies on voice commands, always offer another way to engage—like buttons, text input, or keyboard shortcuts. Voice should be an option, not a barrier.

    Motor Accessibility: Let Everyone Navigate Their Way

    Not everyone uses a mouse. For some users, navigating your site with a keyboard—or assistive tools like switch controls—is their primary method. That’s why motor accessibility is so important.

    Your site should be fully usable with just a keyboard. That means:

    • A logical tab order that follows the flow of the page
    • Visible focus styles that clearly show where the user is
    • Accessible modals that keep focus inside until they’re closed
    • A skip link to let users jump past repeated content

    Touch targets need to be big enough—at least 44px by 44px—and spaced well so people don’t hit the wrong button by accident. And don’t rely on hover-only tooltips. Make sure the same info shows up when elements get keyboard focus or a tap.

    Test it out: Try using your site with only the keyboard. You’ll quickly spot any dead ends or frustrating traps.

    Cognitive Accessibility: Make It Clear, Make It Work

    Cognitive accessibility is about reducing mental strain. It’s for users who may be neurodivergent, have memory or learning differences, or just want a simpler, calmer experience (which, honestly, is all of us sometimes).

    Consistency is key. Stick with familiar UI patterns and avoid switching up layouts too often. Too many options on one page? That can be overwhelming. Break things down. Keep it focused.

    Tips that go a long way:

    • Use plain, conversational language
    • Break content into bite-size chunks
    • Add helper text or examples near form fields
    • Use bullet points and clear headers to help users scan

    Avoid flashy carousels, blinking elements, or countdown timers that can’t be paused. If a timer is necessary—say for a session timeout—give users a heads-up and a way to extend their time.

    Pro move: Offer a simplified or “reading mode” view for content-heavy pages. It can make a big difference in comprehension and comfort. These types of accessible design choices often benefit all users, not just those with cognitive disabilities.

    Accessible Design Checklist

    Keep this quick-reference checklist close at hand:

    ▪ Strong color contrast (4.5:1 minimum)

    ▪ No reliance on color alone for important information

    ▪ Legible, scalable fonts and adequate spacing

    ▪ Descriptive alt text for images

    ▪ Clear, descriptive link text

    ▪ Proper heading structure (H1–H6)

    ▪ Keyboard navigable with logical tab order

    ▪ Captions and transcripts for all multimedia

    ▪ Accessible media playback controls

    ▪ Large, spaced interactive elements

    ▪ Consistent layout and navigation

    ▪ Plain language instructions

    ▪ Flexible time limits for tasks and forms

    Accessible Design Never Clocks Out

    You’re already doing the work—asking better questions, designing more thoughtfully, and looking at your site through more than one lens. That’s what leads to lasting change.

    There’s no final destination when it comes to accessible design. But every shift in your design process—every adjustment, every decision made with someone else’s experience in mind—moves the web in the right direction.

    And if you ever want backup or a fresh set of eyes, 216digital is here to help. We offer accessibility briefings to give you clarity, confidence, and a plan to move forward.

    Greg McNeil

    July 24, 2025
    How-to Guides
    Accessibility, Accessible Design, Graphic Designer, How-to, inclusive desgin, UX, WCAG, Web Accessibility, Web Accessible Design

  • What States Have Their Own Accessibility Laws?

    It’s one thing to know that digital accessibility matters. It’s another to figure out which accessibility laws actually apply to your business—and that’s where things start to get murky. Some states follow the federal lead. Others have their own rules, timelines, and expectations. A few have no official laws at all but are still seeing lawsuits.

    It’s not always clear where the lines are. And if you’re trying to do things right—without getting blindsided later—it helps to know what’s happening in your state, not just in theory.

    Here’s what’s really going on across the country, one state at a time.

    The Federal Foundation for Digital Accessibility

    Before we get into what each state is doing, let’s take a quick look at the bigger picture. At the federal level, two key laws shape how we approach digital accessibility: the Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act. These set the baseline—and everything else tends to build from there.

    Americans with Disabilities Act (ADA)

    The ADA has been around since 1990, created to prevent discrimination against people with disabilities in all areas of public life. While the law doesn’t specifically mention “websites” or “apps,” courts have increasingly interpreted digital platforms to fall under its scope—especially when tied to public services or businesses that serve the public.

    Titles II and III of the ADA

    • Title II applies to state and local governments. It requires their websites and digital services—like online forms, schedules, and service portals—to be accessible to people with disabilities.
    • Title III covers private businesses and nonprofits, from retailers and restaurants to healthcare providers. If you’re offering goods, services, or information online, accessibility isn’t optional—it’s expected.

    Although the ADA doesn’t lay out specific technical standards, most lawsuits point to the Web Content Accessibility Guidelines (WCAG) as the benchmark. Ultimately, ADA compliance is about more than avoiding a lawsuit—it’s about making sure everyone, regardless of ability, can fully participate in today’s digital world.

    Section 508 of the Rehabilitation Act

    Section 508 of the Rehabilitation Act plays a major role in shaping digital accessibility across federal agencies. Originally passed in 1973 and expanded in 1998, it requires that all federal electronic and information technology (EIT) be usable by people with disabilities. That includes everything from websites and software to internal systems and public documents.

    But its impact goes beyond government offices. If you’re a contractor or vendor working with federal agencies, you’re expected to follow these same standards. That has made Section 508 a powerful driver of accessible design across both public and private sectors.

    Together, Section 508 and the ADA form the foundation for digital accessibility compliance across the country. But depending on where you operate, state-specific laws may also come into play.

    States with Their Own Accessibility Laws

    While every state must comply with the ADA and Section 508 over 30 states have adopted digital accessibility requirements beyond the federal baseline.

    Alaska

    Alaska does not currently have its own state-specific digital accessibility laws. However, the state government maintains a State of Alaska ADA Compliance Program and voluntarily adheres to WCAG 2.1 Level AA standards for its own digital services. This means that while there are no separate legal mandates in place, Alaska’s agencies are actively working to ensure their websites and online content are accessible to individuals with disabilities.

    Arizona

    Arizona has incorporated digital accessibility into its statewide IT policy. The state’s accessibility policy requires all government agencies and entities receiving state funding—except certain universities—to follow clear accessibility guidelines. These standards are designed to ensure that public-facing digital content is usable by people with disabilities and aligned with current best practices, including WCAG principles.

    Arkansas

    Arkansas has its own digital accessibility law known as Act 1227 of 1999. This legislation requires that all state government agencies and entities receiving state funding ensure their websites are accessible—particularly to individuals who are blind or visually impaired. While the law predates modern WCAG guidelines, it underscores the state’s early commitment to creating digital spaces that serve all users equally.

    California

    California has some of the most comprehensive digital accessibility laws in the country, reflecting the state’s broader commitment to civil rights and inclusive technology. Key statutes include:

    • Government Code Section 11545.7: Requires every state agency to post a certification of compliance with digital accessibility standards on their website every two years. Sites must meet the requirements of Sections 7405 and 11135 and align with WCAG 2.0 Level AA.
    • Government Code Section 7405: Reinforces Section 508 of the Rehabilitation Act and mandates that state agencies ensure their electronic and information technology is accessible.
    • Unruh Civil Rights Act: Prohibits businesses from discriminating based on disability, including through their digital services. The law applies even to out-of-state companies selling products or services to Californians. Violators can face minimum fines of $4,000 per offense.
    • Government Code Section 11135: Similar to the Unruh Act, but focused on state-run or state-funded programs. It bars discrimination in any activity or program operated by or receiving financial support from the state.

    Taken together, these laws make California one of the most proactive states when it comes to digital inclusion—and a state where accessibility compliance is not just encouraged, but enforceable.

    Colorado

    Colorado is one of the most recent states to pass ts digital accessibility laws with House Bill 21-1110, also known as the Colorado Laws for Persons with Disabilities. Effective July 1, 2024, this legislation builds on federal requirements by mandating that all digital content from state agencies and public higher education institutions be accessible to individuals with disabilities. The law also ensures that no person with a disability is excluded from any service, program, or activity offered by a public entity or state agency.

    Connecticut

    Connecticut requires all state agencies to follow a Universal Website Accessibility Policy. This policy mandates conformance with WCAG 1.0 Level A and includes a Checklist of Design Requirements to help agencies meet usability and accessibility expectations. While the standards are dated, they represent an early commitment to digital inclusion.

    Delaware

    Delaware has a state Digital Accessibility Policy that requires all public-facing digital content to meet WCAG 2.1 Level AA standards. This ensures that state websites and services are usable by individuals with disabilities.

    Georgia

    Georgia requires all state-managed digital content to meet WCAG 2.1 Level AA. This ensures that websites and services from state agencies are accessible and usable for people with disabilities.

    Idaho

    Idaho provides Web Publishing Guidelines that outline IT and telecom standards for state agencies, along with templates and accessibility best practices to help make digital content more inclusive and user-friendly.

    Illinois

    Illinois adheres to the Illinois Information Technology Accessibility Act (IITAA), requiring all state agencies and public universities to ensure their websites and IT systems are accessible to individuals with disabilities. The act outlines clear technical standards and encourages forward-thinking digital inclusion efforts.

    Indiana

    Indiana enforces Indiana Code 4-13.1-3, which supports Section 508 of the Rehabilitation Act. This law mandates that all digital services—including websites, applications, IT systems, and digital documents—managed by the state must be accessible to people with disabilities.

    Iowa

    Iowa follows a Website Accessibility Standard that requires all state agencies and publicly funded contractors to meet WCAG 2.0 Level AA. This ensures digital content and services align with accessibility best practices.

    Kansas

    Kansas implements digital accessibility through its Information Technology Executive Council (ITEC) Policy, which sets accessibility requirements for all state agencies and contractors handling digital assets.

    Louisiana

    The Louisiana Office of Technology Services (OTS) has adopted WCAG 2.1 as the baseline accessibility standard for all state-managed digital content, ensuring compliance with current accessibility guidelines.

    Maine

    Maine’s Digital Accessibility and Usability Policy requires all state-produced digital content and services to meet accessibility standards. Vendors must comply with WCAG 2.0 Level AA, with oversight and support provided by the Information Technology Accessibility Committee and the Maine IT Accessibility Team.

    Maryland

    Maryland enforces the Maryland Information Technology Nonvisual Access (MD IT NVA) Regulatory Standards, which require all new or upgraded IT systems within the state government to be fully accessible for nonvisual users.

    Massachusetts

    The Enterprise Information Technology Accessibility Policy in Massachusetts mandates that all applicable digital assets, including software, websites, and reports, meet WCAG 2.1 Level AA. Compliance is required for all executive branch agencies.

    Michigan

    Michigan’s Digital Accessibility Standard applies to websites, software, digital reports, and other digital assets. Executive branch agencies are required to ensure conformance with WCAG 2.1 Level AA.

    Minnesota

    Minnesota enforces the State of Minnesota Digital Accessibility Standard, most recently updated on July 1, 2024. It requires state agencies to meet WCAG 2.1 and provide accessible websites and digital documents.

    Missouri

    Missouri’s law, RSMo. 161.935, requires that all state agencies ensure their information technology is accessible throughout development, procurement, maintenance, and use. The law also extends to contracts and grants involving ICT.

    Montana

    Montana’s accessibility requirements are defined in state code 18-5-605 (formerly HB 239), which mandates that all state agencies provide IT access to individuals who are blind or visually impaired.

    Nebraska

    Nebraska’s Accessibility Policy requires that all ICT provided by state agencies meet WCAG 2.1 standards to ensure accessibility for users with disabilities.

    Nevada

    Nevada enforces its ADA Technology Accessibility Guidelines, which apply to all state entities and require conformance with WCAG 2.1.

    New Hampshire

    New Hampshire has its own Web and Mobile Application Accessibility Standards, which apply to all state agencies. The standards reinforce Section 508 compliance and recommend WCAG 2.0 as a guide to increase accessibility. A downloadable PDF of the standard is available on the state’s accessibility policy webpage.

    New Jersey

    New Jersey passed NJ A4856, a law requiring all digital platforms and web services used by school districts, charter schools, renaissance schools, and the Marie H. Katzenbach School for the Deaf to meet WCAG 2.1 Level AA.

    New York

    New York follows Accessibility of Information Communication Technology (NYS-P08-005) along with Senate Bill S3114A. These policies set the minimum accessibility standards for state agency websites and require conformance with the most current version of the WCAG.

    Ohio

    Ohio’s Administrative Policy IT-09: Website Ability mandates that all state agency websites, including those developed by third-party vendors, conform to WCAG 2.0 Level AA.

    Oklahoma

    Oklahoma enforces the Electronic and Information Technology Accessibility (EITA) Law, passed in 2004. This law incorporates the updated Section 508 standards and mandates WCAG 2.0 compliance for all state agencies.

    Pennsylvania

    Pennsylvania’s Information Technology Policy (ITP-ACC001) requires that all state government agencies meet revised Section 508 standards and the most current version of WCAG Level AA. Agencies are also encouraged to strive toward Level AAA.

    Rhode Island

    Rhode Island mandates that all state websites meet W3C’s Priority 1 Checkpoints, which are based on WCAG 1.0 standards.

    Texas

    Texas enforces the Texas Web Accessibility Standards, which are part of its Electronic Information Resources Accessibility Policy. Based on Section 508, these standards also include unique criteria for webcasts, applets, and plug-ins. In addition, Texas Administrative Code Sections 206 and 213 require that all state government and higher education websites meet accessibility standards.

    Utah

    Utah’s code 63A-16-209 outlines accessibility requirements for executive branch agencies. It mandates that agency websites and IT systems conform to the latest version of WCAG.

    Virginia

    Virginia enforces both the Virginia Information Technology Access Act (ITAA) and the Virginia Information Technology Accessibility Standard. Created by the Virginia Information Technologies Agency (VITA), these standards require conformance to Section 508 and WCAG 2.0 Level AA for all state agencies and higher education institutions.

    Washington

    Washington enforces the USER-01 Accessibility Policy (formerly Policy 188), which applies to all state agencies. It sets WCAG 2.1 Level AA as the minimum requirement for digital accessibility.

    Need Help Navigating Accessibility Laws?

    rying to make sense of accessibility laws—especially when each state plays by slightly different rules—can feel like walking through fog. Just when you think you’ve figured it out, something changes. That’s completely normal.

    If you’re not sure where your website stands or what steps to take next, you don’t have to figure it out alone. We work with teams every day who are navigating this same landscape. Whether you’re starting from scratch or trying to patch up an old site, we’re here to help you move forward confidently—with clarity, not confusion.

    Let’s talk. Schedule an ADA briefing with 216digital, and we’ll help you sort out what applies, what matters most, and what to do about it.

    Note: This article is for informational purposes only and does not constitute legal advice. Laws are subject to change. Always consult with legal counsel or a qualified accessibility specialist.

    Greg McNeil

    July 22, 2025
    Legal Compliance
    Accessibility, accessibility laws, state accessibility laws, WCAG, Web Accessibility, Website Accessibility

  • Like, Share, Include: Social Media Accessibility

    Social media is where we show up—for birthdays, announcements, encouragement, jokes, check-ins, and every little update in between. It’s where we stay connected to the people and communities that matter to us.

    But what happens when someone can’t fully experience that connection because of how a post was made?

    If your content isn’t accessible, you could be leaving people out—often without realizing it. And we’re not just talking about small numbers. Over a billion people worldwide live with some form of disability. Millions of users on social platforms are trying to engage just like anyone else every day.

    Social media accessibility is about noticing those barriers and learning how to remove them. The changes you need to make aren’t overwhelming. In fact, they’re surprisingly simple. With just a few thoughtful tweaks, your posts can reach more people, read more clearly, and connect more deeply. Let’s break it down together.

    Speak Clearly: Write for Real People

    Most of us scroll fast, scan quickly, and move on. So let’s keep things simple—for everyone.

    • Use everyday language. Aim for short, clear sentences that sound like how people actually talk. It helps readers and screen reader users alike.
    • Capitalize your hashtags. Writing them in #camelCase or #PascalCase (like this: #SocialMediaMatters) helps screen readers pronounce the words correctly.
    • Go easy on the emojis. A heart here and there? Great. But avoid long emoji strings, and always place them at the end of a sentence so they don’t disrupt the flow.
    • Skip formatting tricks. Don’t use dots, dashes, or weird spacing to line up your text. It may look cute visually, but it makes a mess for screen readers and mobile users.
    • Use meaningful links. “Click here” doesn’t tell someone what they’re about to open. Try something like “See our full video recap” instead.

    These small writing changes are one of the easiest ways to improve social media accessibility without altering your brand’s voice.

    Make Your Visuals Speak—To Everyone

    Photos, memes, and infographics carry so much meaning in a post—but only if people can access them. Here’s how to make your visuals work for all users.

    • Add alt text to all images. Skip phrases like “image of” and go straight to the point: what’s important in the picture?
    • Check your contrast. Text over images or colored backgrounds should meet at least a 4.5:1 contrast ratio. This makes sure everyone—including those with low vision—can read it.
    • Avoid putting text inside images. If you do, repeat that text in the caption or alt text.
    • Use GIFs with caution. Make sure they’re slow-looping and avoid flickering, which can trigger seizures or migraines.

    Caption Everything: Videos and Audio

    Whether it’s a behind-the-scenes clip, a podcast preview, or a quick update from your phone, make sure your media includes everyone.

    • Always include captions for videos. Even auto-generated ones need human editing to fix errors and add sound context.
    • Include transcripts for longer audio or video content like interviews or behind-the-scenes clips.
    • Write short video descriptions. These help users understand the purpose or story of the video before they watch.
    • Avoid flashy content. Anything that flashes more than 3 times per second could be dangerous. Keep it slow and simple.
    • Let users control playback. Don’t autoplay media. Give people the power to start and stop it on their own.

    Your Pre-Post Accessibility Checklist

    Before you tap “share,” take 30 seconds to run through this:

    • Is the writing clear, casual, and easy to follow?
    • Are your hashtags capitalized properly?
    • Did you add alt text or a description for every image or video?
    • Are emojis minimal and placed at the end?
    • Do your links say what they lead to?
    • Did you check your text/background contrast?
    • Are captions accurate and reviewed?
    • No autoplay or flashing content?

    Running this quick check every time is a great habit to support consistent social media accessibility across all your posts.

    Why It’s Worth It

    Making your posts accessible isn’t just about compliance—it’s about connection. When more people can engage, more people feel seen. And that leads to better conversations, stronger communities, and yes—better performance, too.

    • You’ll reach more people. Simple as that. Accessible posts invite more users in.
    • Try it yourself. Use VoiceOver (on iPhones) or TalkBack (on Android) to hear how your post sounds to a screen reader.
    • Watch the metrics. Posts with solid alt text, good contrast, and proper captions often get more clicks, longer watch times, and stronger engagement.

    Free Tools to Help You Out

    No need to figure it all out alone. These tools make social media accessibility easier:

    • Contrast Checkers: WebAIM, Accessible Colors, 
    • Caption Helpers: YouTube Studio (for editing auto-captions)
    • Assistive Testing: VoiceOver (iOS), TalkBack (Android), NVDA (PC)
    • Accessibility Guidelines: WCAG 2.1 or 2.2

    Social Media Accessibility Is About People, Not Just Posts

    Accessibility isn’t about being perfect—it’s about being aware. Social media accessibility helps make sure the stories you share, the moments you celebrate, and the content you create are open to everyone who wants to be part of it.

    It shows you care. It builds trust. And it reflects the kind of brand or team that people want to follow.

    Want to take it a step further? Before your next campaign, schedule an ADA briefing with 216digital. We’ll help you build inclusive strategies that work—for everyone.

    Greg McNeil

    July 18, 2025
    How-to Guides
    Accessibility, social media, social media accessibility, Web Accessibility, Website Accessibility

  • How Web Accessibility Can Help You Get More Leads

    Your website is more than a digital storefront—it’s the heartbeat of your marketing strategy. It’s where people discover your brand, explore your offerings, and ultimately decide whether to connect, convert, or click away.

    But what if some of your best potential customers never even get the chance to engage—not because they’re not interested, but because they physically can’t access your content?

    That’s where web accessibility steps in. And no, it’s not just about compliance (though that’s important too). It’s a smart, future-forward strategy that can open doors, build trust, and improve performance across the board. From boosting SEO to earning customer loyalty, accessibility does more than make your site usable—it makes it work harder for your business.

    Let’s take a closer look at why web accessibility is one of the most overlooked yet high-impact ways to drive leads and grow your brand.

    1. Reach a Bigger Audience—Literally

    Roughly 1 in 4 adults in the U.S. lives with a disability. That includes people with visual, hearing, cognitive, or motor impairments—all of whom can face barriers when navigating websites that aren’t built with accessibility in mind.

    When your site isn’t inclusive, you’re unintentionally closing the door on millions of potential users. For instance:

    • Videos without captions exclude people who are deaf or hard of hearing.
    • Poor color contrast or missing keyboard navigation blocks access for screen reader users.
    • Overcomplicated layouts make it tough for visitors with cognitive disabilities to complete tasks.

    By removing those barriers, you’re not just being considerate—you’re expanding your reach. People actively look for businesses that value accessibility. Making your site inclusive sends the message that you see and support all your customers, not just some.

    2. A Better Experience for Everyone

    The truth is, accessibility and great user experience go hand-in-hand. Many accessibility practices align perfectly with smart UX design—so when you improve access for some, you improve usability for all.

    Here’s how:

    • Clear headings and well-organized content help screen reader users—but also make scanning easier for busy visitors.
    • Larger buttons and user-friendly forms benefit people with limited mobility, but also feel better on mobile.
    • Clean fonts, strong color contrast, and plain language help people with low vision or cognitive challenges—and reduce friction for every user.

    When your site removes unnecessary hurdles, more people can fill out forms, request quotes, sign up for emails, or make a purchase. Accessibility isn’t just about making things available—it’s about making them easy.

    3. Boost Your SEO (Yes, Really)

    Search engines and screen readers have something in common: they both rely on clean, well-structured content. That means web accessibility can also give your SEO a measurable lift.

    For example:

    • Descriptive alt text for images supports screen reader access and helps Google understand your content.
    • Proper use of headings (like H1s and H2s) improves content hierarchy for both users and crawlers.
    • Clean code, logical page structure, and fast load times all play into both accessibility and SEO best practices.

    The upshot? Better indexing, higher rankings, and more organic traffic—getting you in front of the right people, right when they’re searching for what you offer.

    4. Build Real Trust (And Keep It)

    When someone visits your site and sees that it’s designed to include them, it tells them something important: you care. That message matters.

    Trust is a major factor in whether someone becomes a lead. If visitors feel that your business is thoughtful, inclusive, and easy to engage with, they’re more likely to hand over their contact information, subscribe to updates, or reach out for a quote.

    Over time, accessibility becomes part of your brand identity. Inclusive websites are more likely to be recommended, shared on social media, and praised in online reviews. When you show up for your audience, they remember—and they talk.

    5. Lower Bounce Rates. Higher Conversions.

    Getting people to your site is only half the battle. The other half? Keeping them there and guiding them toward action.

    If users encounter friction—confusing forms, unreadable text, or inaccessible menus—they’ll bounce. Accessibility addresses that head-on by creating smoother paths to conversion.

    Some real-world benefits:

    • Forms are easier to complete with proper labels, instructions, and keyboard access.
    • Calls to action are reachable for those using assistive tech.
    • Mobile users benefit from accessible features like responsive layouts and finger-friendly buttons.

    When you give everyone a fair shot at engaging with your content, more people stick around—and more of them take action.

    6. Stay Ahead of Legal Risk

    The legal landscape around digital accessibility is shifting fast. In 2024 alone, over 4,600 ADA-related website lawsuits were filed in the U.S.—and they weren’t all aimed at big corporations. Small and mid-sized businesses were also in the crosshairs.

    Being proactive about accessibility helps you reduce legal risk before it becomes a problem. It’s also a sign of a brand that’s paying attention—not just to the law, but to evolving consumer expectations.

    Customers today want to do business with companies that reflect inclusive values. By investing in accessibility now, you’re not only protecting your business—you’re showing leadership in a space that matters.

    7. Turn Happy Users Into Vocal Advocates

    There’s nothing quite like word-of-mouth marketing—and accessible websites tend to leave a lasting impression.

    People with disabilities remember the brands that treat them with dignity. Caregivers remember websites that work smoothly for their loved ones. Allies notice the businesses doing the right thing, and they talk about it.

    These are the folks who will leave glowing reviews, share your content, and recommend you to others. That kind of organic momentum adds up quickly and can become a steady, reliable source of new leads.

    Putting It All Together: Web Accessibility Is Smart Marketing

    We all know how challenging lead generation can be. Competition is fierce. Attention is scarce. Trust takes time.

    But accessibility gives you an edge:

    • It helps you reach more people.
    • Keeps them engaged longer.
    • Makes it easier for them to take the next step.
    • Builds long-term trust and loyalty.
    • Enhances your SEO.
    • Reduces legal risk.
    • Encourages positive word-of-mouth.

    Best of all? You don’t have to do everything at once. Start small. Add image alt text. Clean up your heading structure. Improve your form labels. Then work your way toward broader WCAG compliance through expert audits and real-world testing.

    Final Thoughts

    If accessibility hasn’t been on your radar yet, this is the moment to bring it into focus. Because when your website is inaccessible, you’re not just leaving people out—you’re leaving leads behind.

    Web accessibility isn’t just a checklist item. It’s a competitive advantage. It strengthens every aspect of your digital strategy—from visibility and engagement to conversions and customer retention.

    At the end of the day, it’s about building digital spaces that welcome everyone. And when you do that, you don’t just grow your audience—you grow your business.

    Ready to Make Accessibility Your Advantage?

    At 216digital, we help businesses transform accessibility into a growth strategy. Whether you’re starting from scratch or refining your current approach, we’re here to help you find and fix issues, stay compliant, and create better digital experiences for everyone.

    Our phased process—starting with ADA Risk Mitigation and moving into WCAG & Section 508 Conformance—puts you on the path to stronger performance, greater trust, and fewer roadblocks.

    Let’s make your website work better for everyone.

    Contact 216digital today to schedule your free accessibility consultation.

    Greg McNeil

    July 17, 2025
    The Benefits of Web Accessibility
    Accessibility, Benefits of Web Accessibility, Lead generation, Web Accessibility, Website Accessibility

  • What IS 5568 Compliance Really Means

    If your website is available to users in Israel—and especially if you’re serving the general public—it needs to meet IS 5568. Whether you’re on a product team, working in UX, or leading development, this accessibility standard isn’t something to ignore.

    But let’s be honest: trying to decode legal standards in multiple languages, cross-matched with WCAG, isn’t the most straightforward part of your job. So, this guide is here to break IS 5568 down into practical terms: what it is, where it came from, who it applies to, and what you actually need to do to comply.

    Let’s start at the top.

    What IS IS 5568?

    IS 5568 is Israel’s national standard for digital accessibility. It’s based almost entirely on WCAG 2.0 Level AA—so if you’ve built for WCAG before, you’re already halfway there. The standard applies to websites, mobile apps, digital forms, and documents used by the public.

    IS 5568 officially came into force in October 2017, but its origin goes back much further.

    The Legal Backdrop: How IS 5568 Came to Be

    In 1998, Israel passed the Equal Rights for Persons with Disabilities Law (ERPD). This landmark legislation aimed to promote equal participation in society, including for people with physical, sensory, cognitive, and mental impairments—whether permanent or temporary.

    The Commission for Equal Rights of Persons with Disabilities (CERPD) was established shortly after to enforce the law and help guide implementation. Over the years, digital access became a growing area of focus, especially after Israel adopted the UN Convention on the Rights of Persons with Disabilities in 2012. That convention pushed member countries to make digital content—including websites and mobile apps—accessible to all.

    With growing international and domestic pressure, Israel created a new committee that included accessibility experts, government officials, and advocacy groups. The result: IS 5568, a web accessibility standard aligned with WCAG 2.0 AA, tailored for Israeli audiences and legal frameworks.

    Who Needs to Comply with IS 5568?

    In short: any service that’s available to the public in Israel.

    That includes businesses, non-profits, and government organizations across a wide range of sectors:

    • Education
    • Health care
    • Financial services (including banking, insurance, pensions)
    • Transportation
    • Entertainment and leisure
    • Hospitality and tourism
    • Utilities and telecom
    • eCommerce and retail
    • Social services
    • Cultural institutions
    • Religious organizations
    • Public agencies

    If you operate a website or app that users in Israel can access—whether you’re based locally or internationally—you’re likely required to comply.

    Business Size Affects Compliance Timelines

    Business TypeAnnual RevenueCompliance Deadline
    Medium and Large Businesses≥ NIS 300,000Immediately for new sites (after Oct 2017); Oct 2020 for older sites
    Small Businesses< NIS 300,000October 2020
    Private Contractors (Very Small)< NIS 100,000Exempt

    Even if you’re technically exempt, meeting basic accessibility standards is still a smart move. A noncompliant site still limits your reach—and leaves room for reputational risk.

    What Compliance Actually Looks Like

    IS 5568 references WCAG 2.0 Level AA, so your technical benchmarks will sound familiar if you’ve worked in accessibility before. The standard is built around four core principles: Perceivable, Operable, Understandable, and Robust—often shortened to POUR.

    Here’s what that means in practical terms:

    • Alt Text: All meaningful images—product photos, icons, infographics—need descriptive alternative text for screen reader users.
    • Color Contrast: Body text should have a minimum contrast ratio of 4.5:1. Larger text or bold headlines need at least 3:1. Avoid pastel-on-pastel or light gray-on-white combinations (which are more common than you’d think).
    • Clear Form Labels: Every input needs a label. Placeholder text isn’t enough, especially for users navigating with assistive tech.
    • Keyboard Navigation: All interactive elements—menus, buttons, forms—must be usable with a keyboard alone. No traps, no dead ends.
    • Captions for Multimedia: Video and audio content must include synchronized captions or transcripts. This is especially important for Hebrew-language content, where auto-captioning tools may fall short.
    • Accessible Documents: PDFs and other downloadable files need to meet accessibility standards too. That includes structured headings, readable text, and keyboard support.
    • Ongoing Testing: Accessibility isn’t a set-it-and-forget-it situation. Sites need regular audits—especially after major content or design updates.

    What Happens If You Don’t Comply?

    Here’s where things get real.

    IS 5568 is enforced under civil law. That means:

    • Individual lawsuits: Anyone with a disability can sue if your website is not accessible—even if they didn’t suffer financial or physical harm.
    • Class actions: Advocacy groups can file class-action lawsuits on behalf of affected users.
    • Statutory damages: Fines can reach up to NIS 50,000 per violation, even without proof of direct harm. That’s per violation—not per site.
    • Public exposure: Lawsuits and complaints often go public. Even if you resolve the issue later, the reputational damage can linger.

    Unlike other countries where legal action often results in a court order to fix the problem, IS 5568 includes built-in penalties. That’s a big reason why enforcement has teeth.

    Why It’s Worth Doing (Even Beyond the Law)

    Let’s be clear: compliance isn’t just about avoiding lawsuits. It’s also good business.

    Here’s why:

    • Reach a broader audience: Around 1 in 5 people live with a disability. When your site isn’t accessible, you’re unintentionally excluding a significant portion of potential visitors and customers.
    • Strengthen your SEO performance: Best practices like semantic HTML, alt text, and structured headings don’t just help screen readers—they also make your site more search-engine friendly.
    • Enhance the user experience for everyone: Intuitive navigation, clear labels, and legible typography benefit all users, not just those with disabilities. Accessibility often improves overall usability.
    • Stay ahead of future requirements: Meeting WCAG 2.0 AA now lays the groundwork for easier compliance with future versions like 2.2 and 3.0, which address mobile and cognitive accessibility in greater depth.
    • Demonstrate your values: Inclusive design communicates more than compliance—it signals empathy, forward thinking, and a genuine commitment to serving all users. That matters to customers, partners, and talent alike.

    How to Start: A Practical Path to Compliance

    Not sure where to begin? Start here:

    1. Audit your current site: Use both automated tools (like WAVE or Google Lighthouse) and manual testing. Don’t forget mobile and document formats.
    2. Prioritize fixes: Focus on the highest-impact areas: alt text, contrast, keyboard access, forms, and video captions. These issues affect usability—and risk—the most.
    3. Embed accessibility into your process: Accessibility shouldn’t be an afterthought. Build it into your dev and QA pipelines, design reviews, and content workflows.
    4. Test with real users: Include people with disabilities in your usability testing. Their feedback reveals gaps automated scans will miss.
    5. Publish an accessibility statement: Transparency counts. Share your current status, your roadmap, and a way for users to report issues.
    6. Keep checking in: Technology evolves. So should your accessibility. Set reminders for regular re-audits—especially before and after big launches.

    Accessibility Under IS 5568 Is Within Reach

    IS 5568 isn’t just a regulation—it’s a reflection of how digital services should work: for everyone. And while legal compliance is important, the real win is creating an experience that welcomes every user, regardless of how they navigate the web.

    You don’t have to do everything at once. Start with the basics. Fix the critical gaps. Build accessibility into your process—not just your backlog.

    And if you need help charting your path forward, 216digital offers briefings tailored to IS 5568 and WCAG requirements—designed to give your team a clear, practical roadmap, no legal jargon just free guidance that meets you where you are.

    Because accessibility doesn’t have to be overwhelming. With the right approach, it becomes part of what you already do well.

    Greg McNeil

    July 14, 2025
    Uncategorized
    Accessibility, International Accessibility Laws, IS 5568, Legal compliance, Web Accessibility, web accessibility lawsuits, Website Accessibility

  • Build Accessibility In, Don’t Bolt It On

    A brand-new website can feel polished and future-proof—right up until someone with a screen reader runs into a dead-end menu or a keyboard user can’t tab past the hero banner. Suddenly the “finished” project is back on the operating table, costing hours (and budget) you’d already spent elsewhere.

    When accessibility planning is woven into the first brainstorm—alongside color palettes, user flows, and content themes—those last-minute scrambles disappear. Decisions get crisper, code stays cleaner, and every visitor, regardless of ability, enjoys the same smooth path through your pages.

    Think of accessibility less as decorative trim and more as the blueprint that holds the whole structure together. Start with it, build on it, and you’ll launch faster, spend less, and welcome more people from day one.

    What Does “Bolting It On” Look Like?

    Many organizations treat accessibility like a retrofit. The site is already built, the design is approved, and the content is live. Only then does someone say, “Wait—what about screen reader support? What about color contrast? What if this form can’t be used with a keyboard?”

    Now you’re in damage control. Fixing accessibility issues post-launch can require rewriting code, redesigning components, and delaying updates. Even worse, you may be stuck with baked-in barriers that are difficult or costly to correct. For example:

    • Rebuilding menus that were designed without keyboard navigation in mind
    • Rewriting interactive components that don’t support screen readers
    • Replacing an entire color palette because contrast ratios fail WCAG

    Accessibility planning means thinking about inclusion as you sketch wireframes, select a CMS, or build your first component. It means your developers write semantic HTML, your designers test color contrast before finalizing a palette, and your content creators write with clarity and structure.

    When accessibility planning is part of the DNA of your project, you get better results—faster and with fewer surprises.

    Accessibility Planning = Smart, Strategic Design

    Now imagine the opposite scenario: your team is starting a new project or redesign. Right at the beginning, you ask:

    • Who are our users, and what diverse needs do they have?
    • Are we designing this interface to be usable without a mouse?
    • Can our color and font choices work for users with low vision or dyslexia?
    • Are we writing alt text for images, and using descriptive link text?
    • Is this form easy to complete using assistive technology?

    These questions don’t slow you down. They guide your decisions from the ground up.

    Accessibility planning means thinking about inclusion as you sketch wireframes, select a CMS, or build your first component. It means your developers write semantic HTML, your designers test color contrast before finalizing a palette, and your content creators write with clarity and structure.

    When accessibility is part of the DNA of your project, you get better results—faster and with fewer surprises.

    6 Stages Where Accessibility Belongs

    Here’s how to build accessibility into your process, stage by stage:

    1. Discovery and Strategy

    Before any code or design work begins, include accessibility planning as a strategic priority. Define your target users, including those with disabilities. Document accessibility goals and requirements as part of your project scope.

    Make accessibility a deliverable—not an afterthought.

    2. UX and Visual Design

    Design with inclusivity in mind. That means:

    • High contrast color palettes
    • Clear visual hierarchy
    • Large, legible typography
    • Components that look good and function well with assistive tech
    • Clear focus indicators and logical navigation

    Don’t assume visual design is just aesthetics—it impacts usability for everyone.

    3. Content Creation

    Content creators play a major role in accessibility planning. They should:

    • Use descriptive headings and meaningful subheadings
    • Write clear, concise link text (“Download the annual report” instead of “Click here”)
    • Provide transcripts or captions for audio and video
    • Write meaningful alt text for important images

    Training your content team on accessibility saves hours of rewriting down the road.

    4. Front-End Development

    This is where accessibility really comes alive. Developers should use:

    • Semantic HTML (correct use of <nav>, <button>, <label>, etc.)
    • ARIA labels only when needed—not as a shortcut for poor structure
    • Keyboard operability for all interactive elements
    • Logical tab order and skip navigation links

    Accessibility-friendly code isn’t just better for screen readers—it’s more resilient, scalable, and SEO-friendly too.

    5. Testing and QA

    Accessibility testing isn’t just automated. While tools like Lighthouse, or WAVE help flag obvious issues, real users and manual testing are critical.

    • Test with screen readers like NVDA or VoiceOver
    • Navigate your site using only a keyboard
    • Check forms for proper labels and error handling
    • Test responsiveness and zoom up to 200%

    Bring in users with disabilities if possible. Their feedback is irreplaceable.

    6. Launch and Maintenance

    Accessibility doesn’t stop at launch. It’s an ongoing effort. As you add new features or content, revisit your accessibility standards. Schedule regular audits. Monitor legal developments. Consider automated tools like a11y.Radar for early issue detection.

    The Human Side of Accessibility

    It’s easy to talk about accessibility in technical terms, but at its core, it’s about people.

    Think about someone using a screen reader to access your site. Or someone with motor limitations who can’t use a mouse. Or someone dealing with temporary impairments—a broken wrist, eye strain, or even just a noisy environment where audio isn’t practical.

    Building accessibility in from the start isn’t about compliance for its own sake. It’s about treating all users with dignity. It’s about believing that digital spaces should work for everyone, regardless of ability.

    Common Pitfalls to Avoid

    Even with good intentions, teams can fall into these traps:

    • Assuming accessibility is only the developer’s job: Accessibility is a shared responsibility across design, content, and engineering.
    • Waiting until the QA phase: Accessibility can’t be “tested in” at the end. It must be designed and developed.
    • Relying too much on overlays or plugins: Widgets don’t fix inaccessible code. In some cases, they create more problems than they solve.
    • Failing to document decisions: Keep a living accessibility checklist. It helps ensure continuity across teams and updates.

    Why It Pays Off

    Here’s what you gain when you build accessibility in from day one:

    • Faster development: Fewer reworks, cleaner code
    • Lower costs: Avoid costly redesigns and retrofits
    • Happier users: Better usability for everyone, not just people with disabilities
    • Improved SEO: Accessibility often overlaps with search best practices
    • Reduced legal risk: Stay ahead of ADA and state-level laws like Colorado HB 21-1110
    • Stronger brand reputation: Inclusion signals leadership and care

    Most importantly, you build a digital presence that welcomes, respects, and serves more people exactly like the web was meant to work.

    No Ifs, Ands, or Bugs—Just Accessibility Plans

    Accessibility doesn’t belong on a post-launch checklist or in a future phase that never quite gets prioritized. It belongs at the table from day one—when you’re mapping out user journeys, designing components, and writing your very first lines of code.

    By making accessibility planning a core part of your workflow, you avoid costly rework, improve overall quality, and create digital experiences that serve more people, more effectively. It’s not about adding more to your plate—it’s about building smarter from the start.

    If you’re ready to move from fixing to future-proofing, 216digital can help. Our phased accessibility services are designed to meet you where you are, guide your team, and strengthen your site’s foundation for the long haul. Let’s make accessibility part of how you build—every time.

    Greg McNeil

    June 20, 2025
    Testing & Remediation
    Accessibility, Accessibility Remediation, Accessibility testing, Web Accessibility, Web Accessibility Remediation, web development

  • Descriptive Page Titles for Better Accessibility

    If you’ve ever had 15 tabs open at once (and let’s be honest—who hasn’t?), you know how frustrating it is to click around trying to remember which one is which. When the titles are clear, you can find what you’re looking for in a second. When they’re not, it’s a guessing game.

    For users who rely on screen readers or who live with cognitive or memory challenges, vague titles aren’t just annoying. They’re a real barrier. That’s where descriptive page titles come in. They make a huge difference in helping all users navigate the web more easily, and they support your site’s overall usability and accessibility—without requiring a major overhaul.

    Best of all, it’s one of the simplest changes you can make that still packs a serious punch. A good page title improves orientation, reduces confusion, boosts your SEO rankings, and even helps reduce legal risk under the Americans with Disabilities Act (ADA). All with a few well-chosen words.

    What WCAG 2.4.2 Actually Requires

    Under WCAG 2.4.2—a Level A requirement in the Web Content Accessibility Guidelines (WCAG)—every web page must have a title that clearly describes its topic or purpose. It’s one of the most fundamental accessibility requirements, but it’s also one of the most overlooked.

    Simply having a <title> tag isn’t enough. What’s inside that tag matters. A vague or generic title—like “Home” or “Untitled”—does little to help users understand what the page is actually about. It’s a bit like labeling all your folders “Stuff”—no one can navigate that efficiently, especially not users relying on assistive technologies.

    This is especially important for screen reader users. Page titles are often read aloud as soon as a page loads or when switching between browser tabs. That brief moment of context helps them know exactly where they are. Similarly, sighted users benefit from meaningful titles when scanning through multiple open tabs or saving bookmarks for later reference.

    Who Benefits from Descriptive Page Titles?

    The short answer? Everyone. But here’s how it really plays out for different types of users:

    • Screen reader users hear the page title as their first introduction. A vague or incorrect title can throw them off or force them to dig deeper than necessary.
    • People with cognitive or memory challenges rely on titles to quickly understand whether a page is relevant. A well-written title can prevent information overload and reduce frustration.
    • Mobility-impaired users benefit because they can avoid unnecessary clicks or key presses if the title tells them they’re on the wrong page.
    • Everyone else—yes, even those without disabilities—appreciates descriptive page titles for the sheer convenience. Clear titles make it easier to navigate tabs, scan bookmarks, and share links confidently.

    When a title says exactly what a page delivers, no one has to guess. That’s good usability—and that’s what accessibility is really about.

    Common Title Mistakes (And How to Fix Them)

    Even with the best intentions, many websites still fall into title traps. Let’s look at a few common problems:

    • Too Vague: Titles like “Home” or “Blog” don’t help much when you’re trying to tell one tab from another.
    • Reused Titles: When every blog post or account page is titled the same—like “Monthly Statement”—users lose their place quickly.
    • Doesn’t Match the Page: If your title says “Pricing,” but the page is about features or FAQs, that mismatch causes confusion.
    • Overloaded for SEO: You’ve seen these: “Best Home Trim Vinyl Windows Outdoor Accessories 2025 Guide.” They’re trying to do too much and end up helping no one.

    Better Examples

    Consider replacing generic titles with more descriptive ones. For example, swap “Blog Post” with “How to Write Descriptive Page Titles.” You might also change “Services” to “Real World Accessibility | 216digital,” or “Contact” to “Contact Us – 216digital Web Team.”

    These small edits bring clarity, build trust, and boost both accessibility and SEO

    Accessibility and SEO: They Work Together

    There’s a common myth that writing for accessibility hurts SEO—but that couldn’t be further from the truth. In fact, descriptive page titles are a perfect example of how accessibility and SEO can work in harmony.

    Search engines love pages with relevant, concise, and unique titles. So do people. That means when you follow accessibility best practices, you’re also improving your site’s visibility and user engagement.

    Tips for Great Titles

    • Keep them between 30–60 characters so they don’t get cut off in search results or browser tabs.
    • Use primary keywords naturally, not awkwardly.
    • Try using a pattern like: [Page Topic] | [Brand Name].

    So, “About” becomes “About Our Team | 216digital” and “Pricing” becomes “Website Accessibility Pricing | 216digital.”

    It’s easy to see how small tweaks can have a big payoff.

    How to Improve Your Titles—Step by Step

    Here’s a quick plan to help you get your titles in shape:

    Audit Your Site

    Use automated tools to spot missing, duplicate, or unusually long titles. But don’t stop there—manual review is key to catching vague or misleading language that tools might miss.

    Apply a Simple Template

    Keep it consistent across your site: “[Page Topic] | [Brand]” works for most needs and helps build recognition.

    Loop in Your Team

    Content creators, developers, designers, and SEO specialists should all care about good descriptive page titles. Make it a shared goal—not an afterthought.

    Add it to Your Checklist

    Whether you’re launching a new blog post, updating a product page, or doing a site redesign, reviewing the title tag should be part of the process every time.

    The Risks of Getting It Wrong

    Ignoring this part of accessibility can lead to bigger problems. WCAG 2.4.2 is part of ADA compliance, and missing or misleading titles are often among the first things flagged in accessibility audits. If you’re not in compliance, you could be vulnerable to lawsuits—and nobody wants that.

    But beyond legal risk, failing to use descriptive page titles sends the wrong message. It suggests your site wasn’t built with every user in mind. And that hurts brand trust more than you might think.

    Final Thoughts: Titles That Work for Everyone

    It’s easy to overlook something as small as a page title. But when you take a step back, you’ll see that descriptive page titles affect every part of your site—from how users find you, to how they feel while browsing, to whether they come back at all.

    This one fix can make your site more usable, more discoverable, and more inclusive—without blowing up your workflow or budget. That’s what we call a smart move.

    Ready to Take Action?

    Want help reviewing your site for accessibility wins like this one? Schedule an ADA briefing with 216digital. We’ll show you how small changes like descriptive page titles can lead to big improvements in compliance, usability, and user trust—no pressure, no hard sell.

    Let’s build a web that works for everyone—starting with the title.

    Greg McNeil

    June 18, 2025
    How-to Guides
    Accessibility, How-to, Page Titles, WCAG, WCAG Compliance, Web Accessibility, web developers, web development, Website Accessibility

  • Custom Accessibility Audits: Tailored for Your Website

    Most websites aren’t trying to be inaccessible—it just kind of happens. A few plugins here, a third-party widget there, and before you know it, people using screen readers or keyboard navigation are hitting roadblocks you didn’t even know were there.

    If you’ve ever felt unsure about where your site stands or thought, “We added a tool—so we’re probably fine,” you’re not alone. But the truth is, real accessibility takes more than a one-click solution. It takes intention, testing, and a plan. And with digital accessibility lawsuits on the rise, ignoring the gaps is more of a liability than ever.

    If staying ADA-compliant is your goal, you need more than a quick fix. You need custom accessibility audits, meaningful remediation, and a partner who can help you maintain compliance long-term.

    The Real Limitations of Automation Tools

    Automated accessibility tools are everywhere, and it’s easy to see the appeal. They promise a quick scan and some instant fixes—like adding alt text, adjusting colors, or offering a text-size toggle. It feels like progress. But these tools can only go so far.

    They often miss what really matters: how someone with a disability actually uses your site. Screen readers, keyboard navigation, and cognitive-friendly layouts aren’t things most automation can truly understand or evaluate.

    What They Miss (And Why It Matters)

    Here are a few areas where automation usually falls short:

    • Screen reader experiences: Automated tools won’t tell you if your navigation makes sense when read aloud.
    • Keyboard usability: They don’t catch when menus or popups trap users who don’t use a mouse.
    • Structural clarity: Bad heading structures or mislabeled buttons often go unnoticed.
    • Interactive elements: Modals, forms, and sliders might work visually but break down when tested for accessibility.

    Even more concerning? Courts are increasingly ruling that automation alone doesn’t meet ADA requirements. In some cases, relying on overlays without fixing underlying issues can actually increase your legal risk—especially for busy sites that handle transactions. This is why custom accessibility audits remain the gold standard for identifying real, user-impacting issues.

    Why Real Testing Still Matters

    You can’t fix what you don’t experience—and that’s the heart of manual testing. It’s not just about running a tool and checking boxes. It’s about walking through your site the way someone with a disability might.

    That means:

    • Navigating with a keyboard and nothing else.
    • Using a screen reader to browse your content.
    • Testing user flows like logging in, searching, or checking out—without assuming the user can see or use a mouse.

    The Kind of Issues Manual Testing Uncovers

    This type of testing uncovers issues that automation never will:

    • Dropdowns that don’t announce themselves
    • Buttons that lack clear, descriptive labels
    • Interactive sections that lose focus or confuse navigation
    • Forms that look fine visually but are hard to use with assistive tech

    At 216digital, we don’t just skim the surface. During custom accessibility audits, we follow real user journeys—from homepage to checkout—so we can see how the experience actually holds up. It’s not about passing a test. It’s about making sure everyone can use your site smoothly.

    What Custom Accessibility Audits Really Looks Like

    Once you know what’s broken, fixing it takes more than flipping a switch. True remediation means tailoring fixes to your site’s layout, content, and functionality—not applying a generic patch.

    That’s why we focus on changes that make a measurable difference for real users. Things like:

    • Making sure users can see where their keyboard focus is at all times
    • Adding ARIA roles and labels so screen readers can understand what’s on the page
    • Improving contrast without compromising your brand’s look

    Examples of Targeted Fixes

    We also fix the kinds of problems that create the most user friction:

    • Popups and modals that trap keyboard or screen reader users
    • Sliders or videos that move too quickly without user control

    There’s no one-size-fits-all approach. Each website is different. Each problem needs a thoughtful, code-aware fix. That’s where custom remediation stands apart—it solves the right problem in the right way.

    Keeping Accessibility on Track with a11y.Radar

    Accessibility isn’t something you do once and forget about. Websites change—new content, new plugins, new designs—and with those changes come new risks.

    That’s where our ongoing monitoring tool, a11y.Radar, makes the difference.

    It acts like a digital safety net by:

    • Running regular scans to check for new or recurring issues
    • Prioritizing problems based on what’s most important to fix first
    • Providing clear reports that your team can actually understand and act on
    • Using the same scanning methods many law firms rely on before filing lawsuits

    Stay Ahead, Don’t Fall Behind

    Think of it like maintenance for your website’s health. You wouldn’t skip oil changes for your car—and keeping your site accessible works the same way. a11y.Radar helps you stay proactive so small issues don’t turn into bigger problems later. And when paired with custom accessibility audits, you gain a complete strategy for long-term digital compliance.

    Why Visibility Increases Your Risk

    The more visible your business becomes, the more pressure there is to get accessibility right.

    In just May alone, 445 new digital accessibility lawsuits were filed in the U.S.—many aimed at online retailers, especially those using Shopify or WooCommerce. These platforms offer convenience, but often rely on templates or plugins that haven’t been fully tested for accessibility.

    The Real-World Consequences

    It’s not personal—these lawsuits are often triggered by bots scanning the web for compliance issues. If your site trips a red flag, it could end up on a law firm’s radar.

    The risks are real:

    • Expensive legal battles or settlement costs
    • Strained customer trust
    • Hits to your brand reputation
    • Increased insurance premiums

    The upside? When you invest in custom accessibility audits and monitoring, you dramatically lower your risk—and build a better experience for every user.

    Beyond Legal Advice: Why You Need Technical Support

    A good legal team can help you understand where you’re exposed. But they won’t fix your navigation, rewrite your forms, or troubleshoot your ARIA labels.

    That’s where a hands-on partner makes the difference.

    What a Technical Accessibility Partner Does

    At 216digital, we’ve supported hundreds of websites—small shops and enterprise platforms alike. Our approach is practical, technical, and built around real-life use cases. We don’t just tell you what’s wrong—we fix it, explain it, and set you up to manage accessibility long-term.

    Here’s what we bring to the table:

    • Clear developer guidance tailored to your platform
    • Integrated testing and remediation that fits into your current workflow
    • Ongoing support and monitoring after the fixes are live

    It’s not about being perfect—it’s about building lasting accessibility habits. And having a partner who helps you stay on track.

    Accessibility Isn’t Obligation—It’s Opportunity

    It’s your chance to build a brand that’s genuinely inclusive, appealing to a wider audience and avoiding costly legal pitfalls. Automation tools alone won’t get you there, but custom accessibility audits, hands-on remediation, and proactive monitoring will.

    If you’re done guessing and ready to confidently say your site is accessible, reach out to us at 216digital. We’ll clearly show you where your site stands, guide you through practical improvements, and keep accessibility effortless and ongoing. Because ultimately, making your website accessible isn’t just smart—it’s the kind of thoughtful action your customers will notice and appreciate.

    Greg McNeil

    June 17, 2025
    Testing & Remediation
    Accessibility, Accessibility Remediation, Accessibility testing, automated testing, custom accessibility audits, Manual Testing, Web Accessibility, Web Accessibility Remediation, Website Accessibility
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