Web Accessibility Archives /Tag

How Digital Accessibility Training Reduces Legal Risk
You’ve already put in the work. Your site has been remediated, the big accessibility issues are behind you, and things are finally in a good place. That’s huge. But here’s the thing—accessibility doesn’t stay fixed on its own.

Websites evolve fast. New content gets published. Layouts shift. Design trends change. And unless your internal team knows how to keep accessibility in place, even small updates can knock you out of compliance before you realize it.

This is where digital accessibility training becomes your secret weapon. It’s not about starting over—it’s about staying in control, protecting your investment, and building confidence across your team.

Why Accessibility Isn’t “One and Done”

If you’ve ever updated a button style or added an image without checking the alt text, you already get it: accessibility issues can sneak in easily.

Every time your team touches the website—whether it’s a blog post, a product update, or a code tweak—they’re either maintaining compliance… or breaking it.

Remediation isn’t the finish line. It’s the starting point for sustainable accessibility. And without digital accessibility training, your team is basically driving without a map. One wrong turn, and you’re back in legal territory.

The Legal Stakes: Second-Time Lawsuits Are Surging

Here’s a stat that should stick: 41% of accessibility lawsuits last year were filed against companies that had already been sued before. That’s not a coincidence. It’s a sign.

Fixing things once doesn’t mean you’re covered forever. If issues come back—especially the same ones—courts notice. And they’re less patient the second time around.

Digital accessibility training helps your team catch issues early, long before they show up in a legal complaint. It’s the difference between being reactive and being resilient.

Training Makes You Proactive, Not Dependent

When your team is trained, they can:
- Spot accessibility problems in real-time
- Design and code with accessibility in mind from the start
- Review content before it goes live—not after complaints roll in
Instead of waiting for a vendor audit (and the invoice that comes with it), you can handle it in-house. That means fewer delays, fewer emergencies, and fewer costs.

Digital accessibility training empowers your team to do accessibility right—the first time.

It’s Not Just the ADA Anymore

If your organization works with government agencies, serves international users, or plans to expand globally, accessibility compliance means more than just the ADA.

You’ve got:
- Section 508 in the U.S.
- EN 301 549 in the EU
- AODA in Ontario, Canada
- And, of course, WCAG, which ties it all together
Training helps your team navigate all of it. No guessing. No scrambling. Just smart, informed decisions that keep you compliant across borders.

Why Training Costs Less (and Does More) Than You Think

Hiring outside help every time something breaks? That adds up—fast.
- Emergency audits
- Last-minute fixes
- Legal consultations
- Brand damage
Now compare that to the cost of training your internal team once—and watching them catch and prevent those issues every day.

Digital accessibility training is a one-time investment that keeps paying off. It saves time, reduces legal risk, and builds real, lasting confidence across departments.

What 216digital’s Training Really Looks Like

At 216digital, we don’t do cookie-cutter courses. Your team isn’t generic—and your training shouldn’t be either.

Here’s what our digital accessibility training includes:
- Custom learning paths based on your CMS, platform, and team roles
- Modules for designers, developers, content creators, and PMs
- Real examples from your own website
- Practical tips that match the tools you already use
- Built-in support for the remediation work you’ve already completed
This isn’t about teaching theory. It’s about building confidence and making sure your site stays accessible.

Who Needs to Be Trained?

Short answer: anyone who touches your website. Because accessibility isn’t just a dev thing. It’s not just a design thing. It’s a whole team thing.
- Developers learn to code accessibly from the ground up
- Content creators learn how to format text, links, and images the right way
- Designers learn how to make inclusive choices from the start
- QA testers learn what to look for before pushing updates live
When the whole team is on the same page, accessibility becomes second nature—not an afterthought.

A Human Approach That Actually Sticks

At 216digital, we live this stuff. We’re developers, writers, testers, and designers just like you. We’ve seen how frustrating accessibility can be when it feels like a mystery—and we’re here to make it feel manageable.

Our digital accessibility training is:
- Practical – You’ll use what you learn right away
- Approachable – No jargon, no lectures, just real conversations
- Supportive – We’re here to help, not to judge
Accessibility is about people. So is training.

The Bottom Line: Keep What You’ve Built

You’ve already made a big investment in accessibility. Don’t let it fade over time.

Digital accessibility training is how you protect that work, reduce legal risk, and give your team the tools to move forward with confidence.

Let’s make sure your website stays inclusive—for everyone who needs it.

Ready to empower your team? Learn more and schedule a custom session at 216digital.com/216digit-training
Greg McNeil

April 30, 2025

Web Accessibility Training

Accessibility, Accessibility Training, Marketing, Web Accessibility, Web Accessibility Training, web development, Website Accessibility
8 Must-Know Real World Accessibility Facts
Imagine your online store is polished, your marketing campaigns are humming, and the checkout button is ready for clicks—yet one out of every four visitors can’t complete a purchase because the site trips them up. They might rely on a screen reader that can’t parse your menus, or a keyboard that gets trapped in a popup. Multiply that frustration by 70 million Americans with disabilities, and the gap becomes impossible to ignore.

That gap is what we call real world accessibility—the difference between a site that merely exists and one that truly works for everyone. If you’re a busy business owner or marketing lead, you don’t need another technical lecture. You need clear facts, plain language, and a practical path forward.

The eight statistics ahead will show why accessibility isn’t optional anymore—it’s a smart move for growth, trust, and peace of mind.

1. 70 Million Adults in the U.S. Live With a Disability

Let’s start with the big one: 1 in 4 adults in the U.S. has a disability. That includes people with mobility challenges, vision or hearing loss, cognitive differences like ADHD or dyslexia, and more.

This isn’t just about permanent conditions either. Temporary disabilities—like recovering from surgery—or situational ones—like trying to use a website on a cracked phone screen—also affect how people experience your site.

Real world accessibility means your website should work for everyone, right out of the gate. If 25% of your market couldn’t open your front door, you’d fix it. The same should apply to your digital front door.

2. People With Disabilities Influence Over $7 Trillion in Spending Power

According to the Global Economics of Disability Report, people with disabilities hold $1.3 trillion in direct disposable income. When you include their families and friends who often shop with their needs in mind, that number jumps to over $7 trillion.

This isn’t a small segment. It’s a major market force.

If you’re not prioritizing real world accessibility, you’re leaving money on the table. Businesses that bake inclusion into their design often win lifelong customers—not just because it’s the right thing to do, but because it’s also smart business.

3. Accessibility Impacts Buying Decisions for the Majority of Users

Here’s something every eCommerce business should know:
- 83% of users with access needs limit their shopping to websites they know are accessible.
- 71% leave a site entirely if it’s hard to use.
Most won’t leave feedback. They’ll just disappear.

That means your site could be working against you—and you might not even realize it. Real world accessibility is tied directly to conversion rates, customer loyalty, and user trust. If your checkout form isn’t keyboard-friendly or your product descriptions aren’t screen reader accessible, you could be quietly losing sales.

4. WCAG-Compliant Sites Outperform by 50%

Websites that follow WCAG (Web Content Accessibility Guidelines) outperform competitors by up to 50%. Why? Because accessible sites are cleaner, easier to navigate, mobile-friendly, and better for SEO.

These improvements benefit everyone—not just people with disabilities. Faster load times, simpler layouts, and more intuitive design aren’t just accessibility wins—they’re usability wins.

When you take real world accessibility seriously, you’re not just avoiding issues. You’re building a stronger, more future-ready digital presence.

5. 94.8% of Homepages Are Inaccessible in 2025

WebAIM’s 2025 report found that nearly 95% of websites fail basic accessibility checks. That’s almost every homepage on the internet.

What does “inaccessible” look like in the real world?
- Buttons that don’t work with a keyboard
- Low contrast text that’s hard to read
- Forms without labels that screen readers can’t interpret
Real world accessibility problems aren’t always obvious—but they’re frustrating for users and damaging to your brand. Fixing them means fewer bounce rates, better user engagement, and a more welcoming experience for everyone.

6. eCommerce Sites Have Some of the Worst Accessibility Scores

If you’re running an online store, this one’s for you. WebAIM found these average issue counts per homepage:
- Shopify: 69.6
- WooCommerce: 75.6
- Magento: 85.4
That’s a lot of potential roadblocks for customers trying to shop.

Even popular platforms have major flaws. Real world accessibility isn’t baked into every theme or plugin—and adding new features can sometimes make things worse. The more customized your site is, the more important it is to audit for accessibility regularly.

7. Over 4,000 ADA Website Accessibility Lawsuits Were Filed in 2024

Accessibility isn’t just about user experience—it’s about legal risk, too. In 2024:
- 2,400 lawsuits were filed in federal court
- 1,600 in state courts
- 961 involved repeat defendants
That last stat is key: businesses that don’t fix issues after being sued are getting hit again.

Real world accessibility helps you stay out of the courtroom and focus on serving your customers. A proactive strategy can save you time, money, and major headaches.

8. ADA Title III Lawsuits Aren’t Slowing Down in 2025

This year, accessibility lawsuits are expected to rise. Why?
- The law currently favors plaintiffs.
- The federal government is rolling back new regulations.
- “Serial litigation” is becoming more common.
Waiting for clear rules before acting is risky. Businesses that put accessibility off are more likely to become targets. Investing in real world accessibility now protects you in the long run—and shows customers you care.

Accessibility Is a Smart Business Strategy

Let’s be honest—this stuff can feel overwhelming. You’ve got a million things on your plate already. But here’s the good news: real world accessibility doesn’t have to be perfect from day one. It just has to be in motion.

Start by learning. Then take action—small steps, big impact.

At 216digital, we believe accessibility is more than a checkbox—it’s a competitive edge. Our team combines human expertise with tools like a11y.Radar to help you identify, fix, and monitor accessibility issues—before they turn into lost sales or legal risk.

Want help getting started?
Schedule your free ADA Accessibility Briefing today, and let’s build a better web—one that works for everyone.
Greg McNeil

April 24, 2025

The Benefits of Web Accessibility, Web Accessibility Remediation

Accessibility, real world accessibility, Web Accessibility, WebAIM, Website Accessibility
Website Accessibility: Unlock the $1 Trillion Boomer Market
Let’s cut to it: lawsuits are on the rise, the DOJ is getting louder, and still, website accessibility is falling behind. According to the 2024 WebAIM Million Report, over 96% of home pages leave basic users behind.

Now, here’s the twist—this isn’t just about users with disabilities. As Baby Boomers age, they’re bumping into the same digital roadblocks: tiny fonts, confusing layouts, and missing captions. The generation with the most wealth and buying power is being quietly shut out of online experiences.

That’s not just a problem. It’s a missed opportunity—one your business doesn’t have to make.

The Boomer Market Isn’t Just Big—It’s Engaged

Baby Boomers control over half of U.S. household wealth and spend more than $548 billion annually—54% more than Gen X. This isn’t just a large demographic—it’s one of the most financially influential.

And despite common assumptions, they’re anything but offline. Boomers were early adopters of desktop computers and used digital tools throughout their careers. COVID only accelerated their tech use: more than 75% relied on digital platforms to stay connected. Today, they’re the fastest-growing demographic on Facebook and actively shop, research, and consume content online.

But even with their high engagement, 42% of Boomers feel today’s tech isn’t designed with them in mind. That’s telling. They’re using your website—but they’re noticing the friction. They’re experiencing the same usability challenges as people with disabilities: small fonts, poor contrast, complex navigation, and inaccessible features.

That disconnect isn’t just frustrating—it’s costing you revenue.

Website Accessibility Serves Boomers and Beyond

When you improve website accessibility, you’re not only helping people with disabilities. You’re also meeting the needs of aging users whose vision, hearing, and motor skills may be declining. And let’s be honest—those needs overlap more than most businesses realize.

From low-contrast text and missing alt tags to menus that don’t work with screen readers or keyboards, these digital obstacles show up for both groups. Combine 61 million Americans with disabilities and 71 million Boomers, and you’re looking at over $1 trillion in buying power. That’s not a niche audience—that’s your core market, quietly looking elsewhere when your site isn’t built for them.

The Clock Is Ticking on Compliance

If all of that weren’t reason enough, the legal pressure is mounting.

New federal guidelines now require state and local government websites to meet WCAG 2.1 AA standards by 2026 under ADA Title II. Colorado passed HB 21-1110, mandating compliance at the state level. And the European Accessibility Act kicks in by July 2025, meaning even U.S. businesses that serve EU citizens need to be ready.

Digital accessibility is no longer optional. The more you delay, the more risk your organization takes on—from lawsuits and demand letters to PR backlash. But on the flip side, getting ahead of it shows leadership, social responsibility, and long-term thinking.

And let’s not forget the DEI angle. If you’ve made public commitments to Diversity, Equity, and Inclusion, accessibility has to be part of that strategy. Your digital spaces should reflect the same values you promote in your hiring, culture, and customer experience.

What You Gain by Getting Accessibility Right

Yes, website accessibility helps you avoid legal headaches. But the upside is bigger than just compliance. It’s about real business growth:
- You reach more people. Boomers, people with disabilities, and anyone using older tech or assistive tools can interact with your site more easily.
- You boost your brand’s reputation. When you show up for all of your customers, they take notice—and they talk about it.
- You improve your SEO. Accessible sites tend to follow best practices that also help with search rankings, like structured content and alt text.
- You future-proof your digital assets. Investing in accessibility now makes updates and compliance easier down the line—and helps you stay ready for whatever comes next.
How to Actually Make Accessibility Happen

Here’s the reality: true website accessibility doesn’t happen with one plugin or quick fix. It takes intention and the right approach. Start here:
1. Run a proper manual audit. Automated tools can only catch so much. A real audit includes human testing—often with screen readers and keyboard-only navigation.
2. Fix what matters, the right way. Work with qualified experts to remediate issues at the code level. Cosmetic workarounds don’t cut it.
3. Avoid accessibility overlays. They often break more than they fix, and they won’t protect you from legal claims.
4. Train your team. Designers, developers, and content creators should know the basics of accessibility and integrate it into their daily work.
5. Keep testing. Set up regular automated checks, but also schedule manual audits periodically—especially when updating your site.
6. Document your efforts. Maintain a clear paper trail of what you’ve done and when. It matters for internal accountability and external validation.
Keep on Scrollin’: Why Website Accessibility Pays

This isn’t just about doing the right thing—it’s about doing the smart thing. Boomers are online, they have money to spend, and they’re running into digital barriers that your business can easily remove. The same goes for millions of Americans living with disabilities. Together, they represent a massive—and often overlooked—market.

Website accessibility isn’t a checkbox. It’s a chance to serve more people, grow your business, and future-proof your brand.

At 216digital, we specialize in helping brands like yours turn accessibility into a competitive advantage. From audits to remediation to long-term strategy, we’re here to help you build a web experience that works for everyone—and pays off in real results.

Want to unlock the trillion-dollar Boomer market? Let’s get started. Contact 216digital today.
Greg McNeil

April 23, 2025

The Benefits of Web Accessibility

Accessibility, Benefits of Web Accessibility, Digital Marketing, Marketing, Web Accessibility, Website Accessibility
The Role of Voice Search in Web Accessibility

You’ve probably asked your phone a question today without thinking twice. Maybe it was Siri checking the weather or Alexa queuing up your favorite playlist. That’s voice search doing its thing—and it’s woven into how we interact with the digital world now.

But here’s something you might not realize: the same structure that helps your site show up in voice search also makes it more accessible to people who use screen readers and other assistive tools. When we talk about building for voice technology, we’re also talking about building for inclusion.

Let’s dig into how these two ideas go hand in hand—and why getting your structure right is the secret sauce.

Getting on the Same Page: What Are Voice Search and Accessibility?

Voice search means using your voice to ask a device a question or give it a command. You might say, “What’s the weather like today?” or “Find gluten-free pizza near me.” Then Siri, Google Assistant, or Alexa takes your words, figures out what you meant, and pulls up the best answer.

Behind the scenes, voice search uses natural language processing (NLP) and smart algorithms to understand what you’re saying—even if you don’t use perfect grammar. It’s fast, hands-free, and often easier than typing—especially on small screens.

What Do We Mean by Accessibility?

Web accessibility means making websites usable for everyone—including people with visual, hearing, motor, or cognitive disabilities. That might mean someone uses a keyboard instead of a mouse or listens to a screen reader read out loud what’s on a page.

When we design for accessibility, we’re saying, “Hey, your ability shouldn’t limit your access to information.”

Where These Two Worlds Meet

Here’s the interesting part: the same choices that make your website accessible also help it work better for voice search. If your website is easy to read and well-organized, it’s easier for a voice assistant to grab your content and turn it into an answer. That’s the beauty of thoughtful design—it works for everyone.

Why Semantic Structure Is the Secret Ingredient

What Is Semantic Structure, and Why Should You Care?

Semantic HTML uses tags like <header>, <article>, and <nav> to describe what parts of your content mean—not just how they look. So, instead of using a <div> for everything, semantic structure helps define sections of your page in a meaningful way.

Why does this matter? Because both screen readers and voice search tools rely on that structure to understand your content. It’s like giving your website a roadmap.

Helping Screen Readers Do Their Job

When a person who is blind visits your site, they may use a screen reader to “hear” your content. Semantic HTML tells that screen reader, “Hey, this is a menu,” or “This is a headline.” Without that structure, the screen reader just sees a mess of code—and the user gets lost.

Boosting Your Content’s Voice Search Visibility

Search engines also use your page’s structure to figure out what it’s about. If your content is organized clearly, Google is more likely to surface it as a top answer when someone uses voice search. That means you’re helping users—and helping your business.

Making Your Website Voice-Friendly and Accessible

Use Clear, Logical Headings

Good headings help everyone navigate your content, whether they’re reading or listening. Think of your headers like signs on a hiking trail—they guide people through your information. A proper heading structure also makes it easier for voice search to understand what your content covers.

Let your headings follow a natural outline: start with <h1> for your main title, then <h2>, <h3>, and so on. This creates a roadmap that screen readers and voice assistants can follow with ease. No guessing. No confusion. Just clear, easy-to-scan information.

Don’t Skip the Alt Text

The alt text describes what’s in an image. This helps people who use screen readers, but it also helps search engines—and, by extension, voice assistants—figure out what your images are about. Well-written alt text is a win-win.

Think of it as giving your images a voice—so they’re not just seen but understood.

Make Navigation Intuitive

Menus should be simple, predictable, and keyboard-friendly. If someone can use a keyboard or screen reader to get around your site easily, it’s more likely that voice tech can too. Clear navigation helps everyone find what they need—faster.

Avoid clever layouts that might look nice visually but confuse assistive tools. Stick with patterns that are familiar and functional.

Mobile-First Means Voice-Ready

More people use voice search on mobile than on desktops. So if your site doesn’t work well on mobile, you’re missing out. Make sure buttons are easy to tap, content fits the screen, and nothing requires a mouse to work.

Voice users often multitask—cooking, driving, and walking the dog. If your mobile layout stumbles, so does your voice experience.

Speed Isn’t Optional

Slow sites hurt everyone—especially those using screen readers or voice assistants who expect fast answers. A quick-loading page means users get what they need without waiting, and voice search can grab your content more efficiently.

And let’s face it—no one likes waiting for a spinning wheel to load, whether you’re typing, tapping, or talking.

Content Tips That Work for Everyone—Humans and Machines

Write the Way People Talk

People don’t speak the same way they write essays. So, if you want to show up in voice search, write like you’re having a conversation. Use simple words. Short sentences. Ask and answer common questions the way real people would say them out loud.

Answer Questions Up Front

Most voice search queries are questions. So structure your content to answer those questions clearly, right at the top. Think of how someone might ask: “How do I bake a potato?” Then make sure your content responds directly: “To bake a potato, preheat your oven to 400°F…”

It’s not just helpful—it’s exactly what voice assistants are scanning for.

Use Schema Markup to Give Extra Context

Schema markup is a special kind of code that gives search engines more information about your content—whether it’s a recipe, an event, or a FAQ. Adding schema helps your chances of being chosen for a voice search response.

It’s like giving search engines a detailed map of your page—and better maps mean better directions for your users.

How to Make Your Website More Accessible (And Keep It That Way)

Start with the Guidelines

The Web Content Accessibility Guidelines (WCAG) are the gold standard for accessible web design. They cover everything from contrast ratios to keyboard navigation. Learn them. Use them. Live by them.

Run an Accessibility Audit

Even the best teams miss things. That’s why regular audits matter. Use free tools like WAVE by WebAIM or Google Lighthouse to find common issues. Or better yet, partner with a team like 216digital to run a full audit and get expert help fixing what matters most.

Train Your Team

Accessibility isn’t just the dev team’s job. Everyone who touches your website—designers, developers, writers—should know basic accessibility best practices. Make it part of your process, not an afterthought.

Keep Learning and Adapting

The internet changes. So do the rules. Stay updated on WCAG changes, and keep checking your site to make sure it stays compliant and user-friendly.

Monitor Accessibility Over Time

Tools like 216digital’s a11y.Radar helps you stay ahead of problems. Ongoing monitoring means fewer surprises, better user experiences, and less risk.

Hey Siri, Let’s Wrap This Up

At the end of the day, building an accessible website makes it easier for everyone to use—including people talking to their phones. Voice search and accessibility rely on the same thing: clear structure, thoughtful design, and content that makes sense to both people and machines.

Whether you’re a developer, designer, marketer, or writer, now’s the time to build with both in mind. Because the future of the web isn’t just visual—it’s vocal.

Ready to make your website more accessible, voice-search friendly, and future-ready?

216digital can help you every step of the way—from accessibility audits and developer training to ongoing monitoring with our a11y.Radar service. Contact us today to start building a more inclusive digital experience.

Greg McNeil

April 21, 2025

The Benefits of Web Accessibility

Accessibility, Digital Marketing, Marketing, SEO, voice search, Web Accessibility, Website Accessibility
Accessible Form Validation: A Developer’s Guide
Forms are everywhere—login screens, signups, feedback surveys, checkout pages. They’re a cornerstone of user interaction on the web. But here’s the thing: if users can’t fill them out easily and accurately, your form isn’t just failing them—it’s failing your business.

That’s where accessible forms come in. Accessible forms aren’t just about ticking boxes for compliance—they’re about creating better experiences for everyone. Whether someone is using a screen reader, navigating with a keyboard, or dealing with cognitive or motor disabilities, your form should guide, inform, and support them from first click to final submit.

This guide will walk you through the essentials of accessible form validation, based on WCAG guidelines 3.3.1 through 3.3.4. No legalese—just practical advice you can implement today.

Meet the Guidelines: WCAG 3.3.1 to 3.3.4

Let’s simplify the four WCAG success criteria most relevant to form validation:
- 3.3.1 Error Identification: If something goes wrong, users need to know what happened and where it happened.
- 3.3.2 Labels or Instructions: Don’t make users guess. Tell them what’s required.
- 3.3.3 Error Suggestion: If they make a mistake, suggest how to fix it. Don’t just point and shake your digital finger.
- 3.3.4 Error Prevention: For serious forms (like taxes, legal documents, or financial data), build in checks to stop mistakes before they happen.
Together, these guidelines form the foundation of truly accessible forms.

Labeling: The First Step Toward Clarity

Every good form starts with clear, semantic labeling. You’re not just adding text—you’re defining meaning and context for both users and assistive technologies.
- Use the <label> element, and link it to the input with for="input-id" and id="input-id".
- Place labels above the form field, not beside or inside. It’s easier to scan and better supported by screen readers.
- Be concise but descriptive. Instead of “Name,” try “Full Name (First and Last).”
Skipping proper labels is one of the fastest ways to make your form inaccessible—and one of the easiest problems to fix.

Inline Error Messaging: Real-Time Feedback That Actually Helps

Don’t let users fill out a whole form only to learn they messed up three fields. Inline validation catches issues in real time, helping users correct them before they submit.
- Position error messages near the field—ideally right below or beside it.
- Keep the language helpful and plain: “Password must be at least 8 characters.”
- Use aria-live="polite" to announce error messages as they appear for screen readers.
This creates accessible forms that support users proactively instead of punishing them after the fact.

Don’t Skip aria-describedby

Want to add help text, error messages, or extra instructions that screen readers can pick up? Use aria-describedby.

This attribute lets you associate one or more descriptions with a form control. It’s a game-changer for accessible forms, especially when validation feedback or detailed guidance is involved.

Example:
```
<input id="email" aria-describedby="emailHelp emailError">
<small id="emailHelp">We'll never share your email.</small>
<span id="emailError">Email is required.</span>
```
You can dynamically update which IDs are referenced based on validation state, ensuring that assistive tech users always get the right context.

About Placeholders: Don’t Rely on Them Alone

We’ve all seen it: fields with placeholder text like “Enter your email,” and no label in sight. Here’s the problem: placeholders disappear as soon as users start typing—and that’s bad news for accessibility.

Use placeholders for examples, not for instruction.
- ✅ “example@example.com” is fine.
- ❌ “Enter your email address” as your only guidance? Not okay.
Also, watch your contrast ratios. Light gray placeholder text on a white background might look trendy, but it can fail WCAG color contrast guidelines—especially for users with low vision.

Smart Form Validation

Validation is about more than catching errors—it’s about building trust. If your form is flaky, unclear, or inconsistent, users will bounce.
- Use client-side validation (like HTML5 validation or JavaScript) for instant feedback.
- Always back it up with server-side validation to catch anything missed and guard against malicious input.
- Block submission until all required fields are valid—and clearly explain why a field isn’t.
Whether it’s a missed checkbox or a mistyped phone number, your form should guide users toward fixing the issue—not leave them guessing.

Crafting Helpful, Accessible Error Messages

Bad error messages are like bad customer service: unhelpful, vague, and frustrating. Let’s fix that.
- Be specific: “Username is required” > “Error.”
- Never rely on color alone (like red borders) to indicate problems. Use symbols (like ❗), text, or both.
- Keep error placement consistent—typically below the input or in the same visual region.
- Use simple language. If someone has to decode your error message, it’s not helping.
This clarity benefits everyone—from screen reader users to someone filling out your form on a noisy subway.

Test It Like You Mean It

Automated tools are great, but they only catch part of the picture.

Start with:
- Lighthouse for quick audits.
- WAVE for spotting contrast or structural issues.
Then go deeper:
- Run through the form with keyboard only—can you reach and complete every field?
- Try it with a screen reader (VoiceOver, NVDA, JAWS). Does it announce labels, instructions, and errors?
- Ideally, test with real users with disabilities. There’s no substitute for lived experience.
Accessible forms are never a “one-and-done” task. They’re a process—build, test, refine, repeat.

Keep Moving Toward More Accessible Forms

Every form you build is an opportunity to include—or exclude—someone. Whether it’s a simple newsletter signup or a detailed application, accessible forms ensure everyone gets a fair shot at completing the task.

This isn’t just about compliance. It’s about craftsmanship. It’s about building smarter, kinder digital experiences—ones that don’t leave users behind.

Need help building forms that meet WCAG standards and feel good to use? Connect with 216digital. We’ll help you create, audit, and refine accessible forms that work for every user—and every device.
Greg McNeil

April 18, 2025

How-to Guides

Accessibility, ADA Compliance, forms, How-to, WCAG, Web Accessibility, web development, Website Accessibility
What to Expect from an Accessibility Audit
Running a business is no small feat. Between managing daily operations, keeping customers happy, and staying on top of your digital presence, it’s easy to overlook something like web accessibility. But in today’s world, where more users rely on assistive technology to browse online, accessibility is no longer optional—it’s essential.

That’s where an accessibility audit comes in. It’s a smart, proactive step that helps you understand how well your website works for people with disabilities and where improvements are needed. It’s not just about avoiding legal trouble—it’s about creating a better experience for all your visitors.

Let’s break it down so you know exactly what to expect.

Why Accessibility Matters

Reaching Every Visitor

Web accessibility is about making sure everyone can use your website—no matter their ability. That includes people who rely on screen readers, keyboard navigation, or voice control, as well as those with visual, hearing, or cognitive challenges.

A more accessible site leads to:
- Better user experience
- Improved search engine visibility
- Increased customer trust
It’s a win for your users and your business.

Reducing Legal Risk

ADA-related lawsuits over inaccessible websites are on the rise, and many target small to mid-sized businesses. In fact over 67% of lawsuits in 2024 were targeting businesses with an annual revenue under $25 million or less.

These cases can be stressful and expensive—even if the issues weren’t intentional.

A professional accessibility audit helps you spot and fix issues early, protecting your business while showing your commitment to inclusion.

What Is an Accessibility Audit?

An accessibility audit is a full review of your website to find any barriers that might stop people with disabilities from using it. These barriers could be anything from missing image descriptions to forms that don’t work with a screen reader.

The audit is based on the Web Content Accessibility Guidelines (WCAG), which provide a clear set of standards for accessible web design. Following WCAG helps ensure your site meets legal requirements—and, more importantly, that it works for everyone.

The Accessibility Audit Process: Step-by-Step

Here’s what typically happens during a full accessibility audit:

Initial Consultation & Scope Definition

The process starts with a conversation. You and your audit team will review your website’s goals, user flows, and top-priority pages—like your homepage, checkout process, or contact form. This helps focus the audit on what matters most.

Automated Testing

Automated tools run quick scans to catch common issues like:
This is a great first step, but automated testing only catches part of the picture. That’s why manual checks are so important.

Manual Evaluation

Accessibility specialists then take a deeper look at your site. They’ll test things like:
- Can users navigate with just a keyboard?
- Are screen readers reading content in the correct order?
- Do buttons and links have clear, accessible labels?
Manual testing finds the issues that machines often miss—and ensures your site works for real people in real situations.

User Testing with Assistive Technology

In some cases, the team may bring in people who use assistive tools daily—like screen readers or alternative input devices—to test your site. Their feedback offers invaluable real-world insight that helps uncover problems no tool or developer could spot alone.

Documentation of Findings

Once testing is done, you’ll receive a report that includes:
- A list of all issues
- Where each problem exists
- The specific WCAG criteria it violates
- Visual examples and code references for clarity
This report serves as your roadmap to fixing issues efficiently.

Prioritization of Issues

Not all issues are created equal. The audit team will help you prioritize based on the following:
- How severe the issue is
- How many users it might impact
- Whether it poses a legal risk
This lets you address the biggest barriers first and build a smart action plan moving forward.

Remediation Recommendations

Finally, you’ll receive clear, actionable guidance for fixing each issue. These recommendations will be tailored to your site’s platform, content, and team capacity. Some fixes might be quick, while others may take more planning—but you’ll know exactly what to do and where to start.

What Happens After the Audit?

Implementing Fixes

After the accessibility audit, it’s time to put the findings to work. Your team—or a trusted partner like 216digital—can help implement those changes, making sure they align with best practices while preserving your brand’s design and functionality.

Team Training

To keep your site accessible over time, it helps to train the people who update it. That could mean a short session on how to use alt text or a checklist for adding new content. A little knowledge goes a long way in preventing future issues.

Ongoing Monitoring

Accessibility isn’t something you check off once and forget about. Websites are living things—they change, grow, and update over time. That means new accessibility issues can pop up without warning, especially as content is added or platforms evolve.

That’s why regular monitoring is key. Running periodic scans, reviewing key pages, and staying alert to new barriers helps you maintain accessibility long after the initial audit. Tools like a11y.Radar, 216digital’s ongoing monitoring service, are designed to make this easier. It quietly keeps tabs on your site, flags issues early, and helps ensure your site stays in line with accessibility best practices—without the need for constant manual checks.

Your Website’s Future Just Got Brighter

A professional accessibility audit gives you more than just a report—it gives you peace of mind. It’s a smart, future-focused way to protect your business, improve your site, and welcome every visitor who comes your way.

At 216digital, we specialize in helping small to mid-sized businesses make sense of accessibility. Our expert-led audits, clear documentation, and hands-on remediation support make the process easy to follow and effective to implement. We help you go beyond compliance—to a website that’s truly inclusive.

If you’re ready to create a better experience for everyone and reduce your legal risk, let’s talk. A more accessible site isn’t just better for users—it’s better for business.
Greg McNeil

April 15, 2025

Testing & Remediation

Accessibility, Accessibility Audit, Accessibility testing, automated testing, manual audit, Web Accessibility, Website Accessibility
How to Use aria-describedby for Web Accessibility
Have you ever looked at a form, seen the bold text or red borders, and instantly known what to do next? That’s because as visual users, we get a lot of clues from layout, color, and spacing. But for someone using a screen reader, those visual hints don’t exist. Instead, they rely on code—programmatic clues—to make sense of what’s on the screen.

That’s where aria-describedby comes in. If you’ve ever struggled to make a form, button, or modal accessible, you’re not alone. aria-describedby is a powerful tool that helps users understand what’s happening—if you use it right.

In this article, I’ll walk you through how to use aria-describedby the right way. We’ll go through practical code examples, real use cases, and common mistakes. I’ll also show you how it ties into making things like captions and subtitles more accessible, especially for users with assistive technology.

Unpacking aria-describedby

aria-describedby lets you link an element to other content that gives extra detail. It points to the ID(s) of one or more elements that contain helpful text. Think of it like this:
- aria-labelledby gives something its name.
- aria-describedby gives it extra explanation.
If a screen reader sees an input with aria-describedby= "pw-hint", it will read the input label and the hint.

Why It’s Important

Used correctly, aria-describedby helps you meet the Web Content Accessibility Guidelines (WCAG) success criteria. It improves accessibility for users who rely on screen readers. It’s especially helpful when native HTML doesn’t cover all the information a user needs. This matters for users navigating complex interfaces—like forms, modals, or media players with captions and subtitles.

When Should You Use aria-describedby?
- Form fields: Add help text or error messages.
- Buttons: Clarify what will happen, especially for destructive actions.
- Dialogs/modals: Explain what the dialog is for.
- Tooltips: Offer extra information without cluttering the interface.
- Live status updates: Let users know when things change, like upload progress or loading indicators.
aria-describedby can even support captions and subtitles in video players by giving extra context for the screen reader user, describing what’s happening beyond the visual content.

When Not to Use It
- If HTML already does the job (like using <label> or <fieldset>).
- If it adds repetitive or unnecessary text.
Code Walkthroughs: Real-World Examples

Let’s get into some code. These examples show how to use aria-describedby in ways that make a real difference.

Form Fields

Password Requirements
```
<label for="pw">Password</label>
<input type="password" id="pw" aria-describedby="pw-hint">
<p id= "pw-hint">Password must be at least 12 characters long and include a number.</p>
```
Error Messages
```
<label for="email">Email address</label>
<input type="email" id="email" aria-invalid="true" aria-describedby="email-error">
<p id="email-error" class="error">Please enter a valid email address.</p>
```
Multiple Descriptions
```
<input type="text" id="username" aria-describedby="username-req username-tip">
<p id="username-req">Must be at least 8 characters.</p>
<p id="username-tip">Displayed on your profile.</p>
```
Buttons

Destructive Action Explanation
```
<button aria-describedby="delete-desc">Delete Account</button>
<p id= "delete-desc">This will permanently remove your account and all data.</p>
```
Dialogs and Modals

Accessible Dialog
```
<div role="dialog" aria-modal="true" aria-labelledby="dialogTitle" aria-describedby="dialogDesc">
  <h2 id="dialogTitle">Confirm Deletion</h2>
  <p id= "dialogDesc">This action is permanent and cannot be undone.</p>
</div>
```
Tooltips and Live Regions

Accessible Tooltip
```
<input type="text" id="first" aria-describedby="tip1">
<div id="tip1" role="tooltip">Optional field.</div>
```
Status Messages
```
<div aria-describedby="upload-status">
  <input type="file" onchange="showUploadStatus()">
  <div id="upload-status" aria-live="polite">Uploading...</div>
</div>
```
These techniques can also apply to custom media players. You can use aria-describedby to point to captions and subtitles that are visible on screen but also need to be announced programmatically.

Common Mistakes to Avoid
- Too Many Descriptions: Linking to 3 or 4 IDs might overwhelm users.
- Broken References: Make sure every ID you point to actually exists.
- Redundant Content: Don’t repeat what’s already in the label.
- Timing Issues: Don’t change the text dynamically during focus unless absolutely necessary.
- Inconsistent Patterns: Keep your approach consistent across similar components.
Best Practices for Effective Implementation
- Write Clear Descriptions: Keep them short, useful, and easy to understand.
- Avoid Jargon: Explain things in plain language.
- Keep Descriptions Visible: If possible, don’t hide the text—what helps screen reader users can help sighted users, too.
- Use Native HTML First: ARIA is a supplement, not a substitute.
- Test Often:
  - Use screen readers like NVDA, JAWS, and VoiceOver.
  - Test in browsers like Chrome, Firefox, and Safari.
- Stay Consistent:
  - Create reusable components.
  - Document your design patterns.
  - Automate accessibility checks.
This also applies to any content with captions and subtitles—they should be clearly described in a way that works for both visual and non-visual users.

Beyond the Code: Organizational Tips
- Code Reviews Should Include Accessibility
- Use Linters and Audits: Tools like Google Lighthouse or WAVE to catch ARIA barriers.
- Add Accessibility to Your QA Checklist
- Train Your Team: Make sure everyone knows what ARIA does and doesn’t do.
If you’re building tools with captions and subtitles, include accessibility from the start. Don’t bolt it on later.

Accessible Descriptions, Better UX

aria-describedby is one of those quiet heroes of accessibility. It helps fill the gaps between what users see and what assistive tech can tell them.

Used well, it improves the user experience for everyone—not just people using screen readers. It’s especially helpful in forms, dialogs, and anything with captions and subtitles, where the added context can be critical.

So remember: use aria-describedby intentionally, test it thoroughly, and keep your patterns consistent. And if your team needs help making your site or app more accessible, 216digital offers expert guidance to help you meet compliance standards—while creating a better experience for all users.

Let’s keep building an internet that works for everyone. One line of code at a time.
Greg McNeil

April 11, 2025

How-to Guides

ARIA, aria-describedby, How-to, Web Accessibility, web developers, web development, Website Accessibility
Judge Pushes Back on Serial ADA Plaintiffs
The Americans with Disabilities Act (ADA) was enacted in 1990 to prohibit discrimination against people with disabilities. Over the years, it’s helped make public spaces—including digital environments—more accessible to everyone. However, the rise of serial ADA plaintiffs—individuals who file dozens or even hundreds of lawsuits—has raised serious concerns among business owners and judges alike. Some of these cases appear less about securing genuine accessibility improvements and more about generating quick financial settlements.

Recently, a federal judge pushed back against this growing trend, signaling that the courts are beginning to question the motives and tactics of some serial ADA plaintiffs. This shift could mark a turning point for businesses frustrated by opportunistic lawsuits. But it doesn’t mean business owners can relax when it comes to ADA compliance—especially online.

In this article, we’ll explore what serial ADA litigation looks like, why businesses risk non-compliance in the first place, how a recent judge’s ruling might change the game, and what proactive steps businesses can take to protect themselves. We’ll also show how partnering with a firm like 216digital can ensure your digital properties are accessible and legally compliant.

What Are Serial ADA Plaintiffs?

A serial ADA plaintiff is someone who files multiple lawsuits under the ADA, often targeting small businesses for alleged accessibility violations. While the ADA is a civil rights law that rightly empowers individuals to hold businesses accountable, these serial filings usually follow a pattern:
- Rapid-fire lawsuits: Dozens of complaints are filed in a short period, often by the same attorney.
- Low-hanging claims: Plaintiffs target minor infractions, such as font contrast issues or missing alt text on websites.
- Settlement-focused: Lawsuits are usually resolved with monetary settlements rather than actual accessibility improvements.
These actions put a financial strain on small and mid-sized businesses, many of which settle to avoid legal fees—even if they were unaware of the issues or were actively working toward compliance.

Why Do Businesses Risk ADA Non-Compliance?

Many business owners want to do the right thing, but digital accessibility often falls through the cracks for a few reasons:
- Lack of awareness: Some companies don’t realize ADA applies to their websites, not just physical locations.
- Complex regulations: Accessibility laws and standards like WCAG (Web Content Accessibility Guidelines) can be difficult to interpret without expert guidance.
- Limited budgets: Small businesses may not have the resources to hire in-house accessibility experts.
- Inconsistent enforcement: Until recently, the legal system’s tolerance for serial plaintiffs made compliance seem like an expensive guessing game.
Unfortunately, ignorance of the law doesn’t exempt businesses from lawsuits—especially when aggressive litigants are actively seeking out violators.

Judge Cogan Pushes Back: A Turning Point?

In a recent case, federal Judge Cogan of California dismissed multiple web accessibility lawsuits brought by a serial plaintiff, citing a lack of standing and evidence of genuine harm. The court noted that the plaintiff had filed over 50 nearly identical lawsuits against small businesses, often without ever intending to visit or interact with them in any meaningful way.

Judge Cogan questioned whether the plaintiff had suffered real injury or was simply using the ADA as a tool to generate settlements. The ruling emphasized that the purpose of the ADA is to promote meaningful access, not to enable exploitative litigation.

This decision doesn’t make digital accessibility any less important—but it sends a clear message: the courts are starting to scrutinize the intentions behind ADA lawsuits. It’s a warning to serial plaintiffs and an opportunity for businesses to address compliance proactively rather than react to legal threats.

Practical Steps to Avoid Being Targeted

Whether or not the courts are curbing serial litigation, businesses should take real accessibility seriously. Here are steps to protect your brand, reduce legal risk, and create better experiences for all users:

1. Conduct a Professional Accessibility Audit

Start by identifying what accessibility issues exist on your website. Automated tools can catch some problems, but a full audit—especially one that includes manual testing with assistive technologies—is the gold standard.

2. Fix the Most Common Accessibility Errors

Serial plaintiffs often target:
- Missing alt text on images
- Poor color contrast
- Inaccessible navigation menus
- Improper heading structures
- Forms that can’t be completed with a keyboard
Addressing these issues can significantly lower your risk of being sued.

3. Document Your Accessibility Efforts

Even if your site isn’t perfect, showing that you’re making active efforts can make a difference in court. Keep records of audits, remediations, and ongoing updates.

4. Stay Informed on Legal Requirements

Accessibility standards evolve. Staying up to date on WCAG guidelines and DOJ updates to ADA interpretations is essential to maintaining long-term compliance.

5. Implement Ongoing Monitoring

Accessibility isn’t a one-and-done project. Use tools like a11y.Radar, offered by 216digital, to continuously monitor and address new issues before they become problems.

How 216digital Helps You Stay Accessible—and Lawsuit-Proof

At 216digital, we specialize in helping businesses of all sizes navigate the often-confusing world of digital accessibility. We go beyond automated scans and generic checklists to provide comprehensive, real-world accessibility services that keep you compliant and reduce your legal exposure.

Our Services Include
- Phase 1 Risk Mitigation: We identify and fix the most high-risk accessibility issues that could attract serial ADA plaintiffs.
- Phase 2 Real-World Accessibility: We use screen readers, keyboard-only navigation, and other assistive technologies to test your site like real users do.
- a11y.Radar Monitoring: Our proprietary service provides ongoing accessibility monitoring and alerts, ensuring your site stays compliant even as content changes.
- Accessibility Consulting and Training: We don’t just fix your website—we empower your team with the knowledge and tools to maintain accessibility long-term.
By working with 216digital, you’ll avoid frivolous lawsuits and create a better online experience for all your users, including those with disabilities.

Final Thoughts

The recent judicial scrutiny of serial ADA plaintiffs is a promising development for business owners who feel trapped between doing the right thing and defending against exploitative lawsuits. But make no mistake: web accessibility still matters—and compliance is still your responsibility.

Rather than playing defense after a lawsuit hits your inbox, you can take a proactive approach that protects your business, supports your customers, and aligns with the original spirit of the ADA.

Let 216digital help you stay compliant, reduce risk, and deliver a more accessible web experience for everyone.

Need help getting started?

Contact 216digital today for a professional web accessibility audit and find out how we can help you safeguard your digital presence from serial ADA plaintiffs.
Greg McNeil

April 10, 2025

Legal Compliance

Accessibility, ADA Lawsuit, Web Accessibility, Website Accessibility
How 216digital Makes Accessibility Remediation Simple
If you’re a small or mid-sized business owner, you’ve probably heard stories about other businesses getting hit with ADA (Americans with Disabilities Act) web accessibility lawsuits. Often, these lawsuits come out of nowhere, catching website owners by surprise. You might not even know what you did wrong, why your site was targeted, or how to fix it. It’s frustrating, and it’s scary. Even if you haven’t faced a lawsuit yet, you could be worried about your level of risk. Nobody wants a legal headache—especially not when you’re already juggling everything else that goes into running a business.

Here at 216digital, our goal is to change the conversation around web accessibility. We help small to mid-sized businesses protect themselves from costly accessibility lawsuits while also making websites more inclusive for everyone. Instead of quick fixes that only look good on the surface, we focus on lasting solutions through real accessibility remediation. By partnering with us, you’re not just avoiding legal trouble—you’re also improving every visitor’s experience on your site. Good access equals good business.

In this article, we’re going to break down what web accessibility actually means, how our services work, and why our people-focused approach sets us apart from companies that might rely on short-term, fear-based tactics. We’ll also show you how to schedule a free ADA briefing so you can gain clarity on your level of risk and figure out the next steps to make your site welcoming to all.

What Is Web Accessibility, Really?

Understanding the Basics

The term “web accessibility” can feel intimidating if you haven’t delved into it before. But when you boil it down, it’s quite straightforward: web accessibility means designing and updating your website so that people with disabilities can use it just as smoothly as everyone else. This includes visitors who use screen readers, rely on keyboard navigation, need larger text, or have other accessibility requirements.

Accessibility Helps Everyone

Making a site more accessible often has bonus benefits for everyone. For example, clearer website structure can improve your overall user experience, boost your SEO (search engine optimization), and make your site more user-friendly across different devices. In other words, meeting accessibility standards isn’t just about legal risk—it’s also about creating a smoother experience for all your visitors. That’s why accessibility remediation is such a critical part of a business’s digital strategy.

The Problem: Why Lawsuits Are Happening

Why the Legal Risk Is Growing

Over the past few years, courts have increasingly treated websites as “places of public accommodation,” meaning they fall under rules that require them to be accessible to people with disabilities. This has led to a spike in legal actions against businesses—some well-intentioned (from people who genuinely can’t access certain sites) and others more opportunistic, aiming to force quick settlements.

Proactive Prevention with Remediation

Either way, if your website has accessibility barriers, you could end up with a lawsuit or a demand letter. That often means paying lawyer fees, making sudden updates to your site under intense time pressure, and dealing with stress you never saw coming.

At 216digital, our approach is all about preventing these problems before they happen. Through comprehensive accessibility remediation, we don’t want you to face that unexpected expense or crisis moment. Instead, we want to set you up for success by making sure your site meets recognized accessibility standards in a thorough, sustainable way.

How 216digital Helps You Meet Accessibility Standards

1. Risk-First Approach: Stop Lawsuits Before They Start

When you bring us on board, we don’t just run a quick scan of your site and hand you a list of potential problems. A quick list is a start, but it doesn’t actually fix anything. Instead, we take a risk-first approach. We identify the areas of your site most likely to trigger a lawsuit and tackle them right away. This rapid response significantly reduces your potential exposure.

From there, we proceed through the rest of your site, ensuring all content and functions align with trusted accessibility standards. That way, you’re not left vulnerable to new complaints popping up in the future. That’s the difference between surface-level adjustments and meaningful accessibility remediation.

2. Full WCAG Implementation (The Gold Standard for Accessibility)

If you’ve done even a little reading on accessibility, you’ve likely seen mention of WCAG (Web Content Accessibility Guidelines). Judges, lawyers, and advocacy groups generally refer to WCAG 2.1 for determining whether a site is accessible. These guidelines cover areas like color contrast, text size, navigation, labels, and much more—essentially the nuts and bolts of a properly accessible website.

At 216digital, we don’t guess at what might be acceptable; we follow a systematic process to ensure your site aligns with WCAG 2.1 AA standards. We conduct thorough manual reviews along with automated checks to verify real-world accessibility, not just box-ticking. Our team’s hands-on accessibility remediation work results in a site that is recognized as accessible by the broader web community.

3. Ongoing Monitoring with a11y.Radar

A frequent misconception is that fixing accessibility barriers is a one-time job. In reality, websites are ever-evolving. You add new pages, adjust your site design, or change your content management system. Each of these updates can unintentionally introduce fresh barriers or break fixes you’ve made in the past.

That’s why we built a11y.Radar. It’s our specialized monitoring tool that consistently keeps an eye on your site, even after you’ve addressed the initial round of accessibility issues. a11y.Radar periodically checks if new problems have cropped up or if previously fixed areas have broken. With this in place, your accessibility remediation efforts stay intact, and you can relax, knowing you’re not being blindsided by hidden hurdles.

4. Hands-On Guidance and Support

Technical expertise is crucial, but we believe that easy-to-understand communication is just as important. Our team provides one-on-one support and guidance, answering questions you have about accessibility guidelines, legal implications, and the practical steps to ensure your site meets the right standards.
- Plain-Language Explanations: We won’t drown you in legal or tech jargon.
- Training Resources: If your developers or content team need training to maintain accessibility remediation practices, we’re happy to help.
- Personalized Assistance: Every website is different, so we don’t force you into a cookie-cutter solution.
We want you to feel confident about your site’s accessibility, not left in the dark about what’s happening behind the scenes.

Why We’re Different from Other Accessibility Companies

We’re Not Selling Fear—We’re Solving a Real Problem

Let’s be honest: lawsuits are a genuine risk, and the ADA is taken seriously in court. But 216digital’s mission is to educate you, not terrify you. We want to give you a clear understanding of what’s at stake and how you can proactively protect your business. Scare tactics aren’t our style. Instead, we rely on proven, professional accessibility remediation to resolve real issues.

No Overlays, No Shortcuts

Some companies push accessibility “overlays” that claim to magically solve every potential issue. While these might address a few surface-level features (like text resizing or color contrast toggles), they rarely fix deeper code-level or structural issues—and sometimes even introduce new difficulties.

At 216digital, our philosophy is to fix your site at the source. We go into the code and address each issue thoroughly. Yes, it’s more work. But the results are genuine and reflect real progress that stands the test of time. That’s the power of full-scale accessibility remediation.

We’re a Small Team That Cares

We’ve been around for more than 25 years. In that time, we’ve supported hundreds of businesses across industries, from e-commerce shops to local service providers. We know what it’s like to run a small or medium-sized business, and we treat your goals and concerns with respect. We’re also proud to say we’re a tight-knit crew. When you call us, you’ll speak to real people who care about your success—and who care deeply about getting your accessibility remediation right.

Ready to Talk? Let’s Schedule Your ADA Briefing

Worried your website might have accessibility barriers? Not sure if you’re at risk for a lawsuit? We offer a free ADA briefing to help you figure out your next move. It’s a no-pressure conversation where you’ll learn what’s really happening on your site and how we can help.
- Site Assessment: We take a basic look at your site to spot any glaring red flags.
- Risk Overview: We talk about possible risks that could leave you open to legal action.
- Options & Timeline: We lay out what solutions might look like, with a sense of how long and how much effort they might take.
We’re not here to push a sales pitch—just to share our expertise and help you make the best decision. If you decide to work with us, awesome! If not, at least you’ll walk away with a clear understanding of your situation and how to move forward.

If you’re ready to stop wondering about your site’s accessibility status and start taking proactive steps, reach out to schedule your free ADA briefing. We’ll explain everything you need to know in a straightforward, understandable way. Fill out our contact form below or schedule online today at 216digital.com/ada-briefing. We can’t wait to hear from you and show you how simple real accessibility remediation can be.
Greg McNeil

April 7, 2025

Testing & Remediation

Accessibility, Accessibility Remediation, Accessibility testing, automated testing, Web Accessibility, Web Accessibility Remediation, Website Accessibility
eCommerce Accessibility: Cart & Checkout Best Practices
As a front-end developer, you already know how much the small stuff matters—clear labels, logical tab order, and meaningful feedback. These details don’t just polish the experience; they make the difference between a site that works for everyone and one that silently shuts people out. When it comes to eCommerce accessibility, gaps tend to show up in the usual suspects: shopping carts, forms, payment flows, and filters.

Below, we’ll explore common eCommerce accessibility gaps and show you how to fix them. You’ll see examples of HTML and ARIA attributes that make a real difference in usability—without requiring you to overhaul your entire site. Just clean, thoughtful code that helps your work reach more people, the way it’s meant to.

Why Accessibility Matters in E-Commerce

Better eCommerce accessibility results in a better user experience. When you streamline navigation, label form fields properly, and offer multiple payment methods, you’re benefiting everyone, not just shoppers with disabilities. You’re also opening your doors to more customers, including those who use screen readers, have limited mobility, or simply prefer an intuitive layout.

Beyond enhanced usability, there’s also the legal side. Lawsuits related to eCommerce accessibility are on the rise. Addressing accessibility from the start can help reduce legal risks, but the bigger win is ensuring all potential customers feel welcome in your store.

eCommerce accessibility often breaks down at a few critical points:
- Shopping carts with unclear or missing labels.
- Forms and checkouts that don’t offer proper error messages.
- Payment flows that are dependent on inaccessible CAPTCHAs or limited payment methods.
- Product filters that are keyboard-incompatible or lack clear feedback.
If you’re a developer responsible for these features, you’re in the perfect position to fix these problems. A few strategic lines of code or well-placed attributes can help transform a confusing checkout into a seamless experience for all.

Making Your Shopping Cart Work for Everyone

Add Clear Labels (Yes, Even for Buttons)

It’s a common oversight to have buttons or icons without descriptive text. Screen readers can’t interpret an icon unless you provide an aria-label or similar attribute. Give every button clear text or an invisible descriptor for assistive tech.
```
<button aria-label="Remove item from cart">
  Remove
</button>
```
This simple step ensures that anyone using a screen reader knows exactly what action they’re about to take.

Let People Update Cart Items Without Guesswork

Quantities, item removals, and other cart updates should be straightforward. If you’re using a numeric input, label it properly so a screen reader user knows what they’re adjusting.
```
<label for="quantity">Quantity:</label>
<input type="number" id="quantity" name="quantity" min="1" value="1">
```
When quantity fields are clearly labeled and keyboard-friendly, customers can adjust items easily—no mystery involved.

Show Helpful Feedback When Things Go Wrong

Errors happen: maybe a shopper enters an invalid quantity or tries to remove an item that’s no longer in stock. Instead of reloading the entire page (and frustrating users), use an aria-live region to announce errors in real-time:
```
<div role="alert" aria-live="assertive">
  Error: Please enter a valid quantity.
</div>
```
This alerts people using screen readers without forcing them to refresh or hunt for an error message.

Shipping Forms That Are Easy to Use (and Easy to Navigate)

Use Straightforward, Consistent Labels

Forms can become confusing if users aren’t sure what to type. Proper <label> tags tied to the correct inputs make a huge difference for both sighted customers and those using assistive tech.
```
<label for="address">Shipping Address:</label>
<input type="text" id="address" name="address">
```
When labels are descriptive and consistent throughout the form, everyone knows exactly what information to provide.

Make Sure Users Can Tab Through Fields Logically

Keyboard-only users often navigate by pressing the Tab key. If your form fields aren’t in a logical sequence, they’ll jump around unpredictably. Paying attention to the natural DOM order is usually enough, but if you must alter it, use tabindex carefully.

Show Errors Clearly and Offer Suggestions

Generic error messages like “Invalid input” force users to guess what they did wrong. Instead, offer specific guidance so people know exactly how to fix the issue:
```
<div role="alert">
  Error: ZIP code must be five digits.
</div>
```
This clarity benefits everyone, speeding up the checkout process and reducing frustration—two big wins for eCommerce accessibility.

Designing a Payment Flow That’s Smooth and Inclusive

Offer More Than One Way to Pay

Variety in payment methods—credit cards, PayPal, Google Pay, Apple Pay, etc.—ensures different shoppers can complete purchases in a way that suits them. Some assistive technologies work better with certain payment platforms, so having options expands your customer reach.

If You Use CAPTCHAs, Make Them Accessible

Nothing derails a checkout faster than an inaccessible CAPTCHA. If possible, rely on server-side checks. If you do need a CAPTCHA, consider offering an audio version or a more user-friendly alternative. This prevents people with disabilities from being locked out at the final step of their eCommerce accessibility journey.

Choose Accessible Payment Gateways

Third-party payment platforms can introduce new accessibility issues. Do a quick review to ensure any external gateway meets basic WCAG standards and is compatible with screen readers and other assistive tools. Even the best checkout flow can fail if the final payment step isn’t accessible.

Don’t Let Product Filters Be a Barrier

Make Filters Keyboard-Friendly

Checkboxes, sliders, and dropdowns all need to be navigable via keyboard. That means ensuring users can Tab to each control, use arrow keys for sliders, and press Enter or Space to toggle checkboxes or confirm a selection.

Let Users Know What Filters Are Applied

Always make it clear which filters are currently active, both visually and programmatically (via ARIA attributes). This helps sighted users and people using screen readers track their selections and remove or adjust filters easily.

Stick to Native HTML Controls When Possible

While custom-styled checkboxes and radio buttons can look appealing, they often introduce accessibility quirks. Native HTML elements are easier to make accessible:
```
<fieldset>
  <legend>Filter by Size</legend>
  <label><input type="checkbox" name="size" value="small"> Small</label>
  <label><input type="checkbox" name="size" value="medium"> Medium</label>
  <label><input type="checkbox" name="size" value="large"> Large</label>
</fieldset>
```
You can style them to fit your brand while ensuring they work out of the box for most assistive tech. It’s one of the easiest ways to improve eCommerce accessibility.

Testing and Validating Your Work

Start with Automated Tools (But Don’t Stop There)

Tools like Google Lighthouse and WAVE are great starting points. They scan for many common issues, but automated tests can’t cover everything, especially more nuanced user interactions.

Test Manually with Real Assistive Tech

Grab a screen reader like NVDA (Windows) or VoiceOver (Mac). Try using only your keyboard to navigate the site. This hands-on approach reveals a lot about real-world usability that automated checks might miss—especially in areas related to eCommerce accessibility.

Get Feedback from Real Users

If you can, involve people with disabilities in your testing. Their direct experience helps pinpoint issues you might never notice on your own. Real-world feedback is invaluable for refining the shopping journey.

Small Fixes, Big Impact

Building an accessible eCommerce site doesn’t require a complete overhaul. Most improvements, like adding clear labels or structuring forms properly, are quick, incremental changes in your code. These small fixes can significantly enhance the experience for shoppers who rely on assistive technology—and often make the site more pleasant for everyone else as well.

If you want more detailed guidance or an expert review, there are plenty of resources on WCAG and web.dev. You can also team up with 216digital, where we specialize in making sure online stores meet eCommerce accessibility standards from start to finish. Whether you need help with checkout flows, product filtering, or a full-site audit, our team is here to ensure every shopper can complete their purchase with ease.

Remember: inclusive design isn’t just a checkbox—it’s a mindset. By prioritizing eCommerce accessibility at each step of your development process, you’ll build online shopping experiences that truly welcome everyone. And that’s good business for everyone involved.
Greg McNeil

April 4, 2025

How-to Guides

Accessibility, ecommerce website, How-to, WCAG Compliance, Web Accessibility, web developers, web development, Website Accessibility

Why Accessibility Isn’t “One and Done”

The Legal Stakes: Second-Time Lawsuits Are Surging

Training Makes You Proactive, Not Dependent

It’s Not Just the ADA Anymore

Why Training Costs Less (and Does More) Than You Think

What 216digital’s Training Really Looks Like

Who Needs to Be Trained?

A Human Approach That Actually Sticks

The Bottom Line: Keep What You’ve Built

1. 70 Million Adults in the U.S. Live With a Disability

2. People With Disabilities Influence Over $7 Trillion in Spending Power

3. Accessibility Impacts Buying Decisions for the Majority of Users

4. WCAG-Compliant Sites Outperform by 50%

5. 94.8% of Homepages Are Inaccessible in 2025

6. eCommerce Sites Have Some of the Worst Accessibility Scores

7. Over 4,000 ADA Website Accessibility Lawsuits Were Filed in 2024

8. ADA Title III Lawsuits Aren’t Slowing Down in 2025

Accessibility Is a Smart Business Strategy

The Boomer Market Isn’t Just Big—It’s Engaged

Website Accessibility Serves Boomers and Beyond

The Clock Is Ticking on Compliance

What You Gain by Getting Accessibility Right

How to Actually Make Accessibility Happen

Keep on Scrollin’: Why Website Accessibility Pays

Getting on the Same Page: What Are Voice Search and Accessibility?

What Do We Mean by Accessibility?

Where These Two Worlds Meet

Why Semantic Structure Is the Secret Ingredient

What Is Semantic Structure, and Why Should You Care?

Helping Screen Readers Do Their Job

Boosting Your Content’s Voice Search Visibility

Making Your Website Voice-Friendly and Accessible

Use Clear, Logical Headings

Don’t Skip the Alt Text

Make Navigation Intuitive

Mobile-First Means Voice-Ready

Speed Isn’t Optional

Content Tips That Work for Everyone—Humans and Machines

Write the Way People Talk

Answer Questions Up Front

Use Schema Markup to Give Extra Context

How to Make Your Website More Accessible (And Keep It That Way)

Start with the Guidelines

Run an Accessibility Audit

Train Your Team

Keep Learning and Adapting

Monitor Accessibility Over Time

Hey Siri, Let’s Wrap This Up

Meet the Guidelines: WCAG 3.3.1 to 3.3.4

Labeling: The First Step Toward Clarity

Inline Error Messaging: Real-Time Feedback That Actually Helps

Don’t Skip aria-describedby

About Placeholders: Don’t Rely on Them Alone

Smart Form Validation

Crafting Helpful, Accessible Error Messages

Test It Like You Mean It

Keep Moving Toward More Accessible Forms

Why Accessibility Matters

Reaching Every Visitor

Reducing Legal Risk

What Is an Accessibility Audit?

The Accessibility Audit Process: Step-by-Step

Initial Consultation & Scope Definition

Automated Testing

Manual Evaluation

User Testing with Assistive Technology

Documentation of Findings

Prioritization of Issues

Remediation Recommendations

What Happens After the Audit?

Implementing Fixes

Team Training

Ongoing Monitoring

Your Website’s Future Just Got Brighter

Unpacking aria-describedby

Why It’s Important

When Should You Use aria-describedby?

When Not to Use It

Code Walkthroughs: Real-World Examples

Form Fields

Don’t Skip `aria-describedby`