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  • How to Meet California Web Accessibility Laws in 2025

    How to Meet California Web Accessibility Laws in 2025

    If your website serves Californians, you’re stepping into one of the most lawsuit-heavy digital environments in the country. California leads the nation in web accessibility lawsuits—and the pace isn’t slowing in 2025.

    That reality can feel overwhelming. The headlines make it seem like one slip could land you in court. The rules aren’t always easy to interpret, and the stakes feel high. But here’s the thing: you’re not powerless. With the right understanding and a proactive plan, you can protect your business, meet California’s requirements, and even turn accessibility into an advantage.

    This guide will break down California’s web accessibility laws, recent legal updates, and practical steps you can take right now to stay ahead. Let’s walk the landscape—and give you a clear path forward.

    Web Accessibility in California Isn’t Optional Anymore

    California, New York, and Florida consistently account for the majority of ADA-related website lawsuits nationwide. What makes California different is the mix: federal law, state law, and a culture of active enforcement all rolled together.

    And here’s the kicker: you don’t need a physical storefront in California to be pulled into this mix. If you sell online to Californians, your website is within reach of these laws.

    Bottom line: if your digital presence isn’t accessible, you’re at risk. Fixing it early is always easier—and far less expensive—than scrambling after a lawsuit.

    Why California’s Web Accessibility Laws Are Tougher

    California has always been out in front on consumer protections and civil rights, and that leadership shows up online. Courts and lawmakers here push harder for accessibility and hold organizations accountable when they fall short.

    The result? Higher expectations, more lawsuits, and often bigger settlements compared to other states. Planning for accessibility in California isn’t just good practice—it’s basic risk management.

    Multiple Legal Layers to Consider

    California’s legal framework is layered and powerful. Here’s how the pieces fit:

    Federal Law: Americans with Disabilities Act (ADA)

    The ADA doesn’t name websites directly, but courts—including those in California—have repeatedly ruled that business websites and mobile apps count as “public accommodations” under Title III. Translation: if you sell or serve online, your site must be accessible.

    State Law: Unruh Civil Rights Act

    The Unruh Act takes the ADA and makes it California law—with teeth. Plaintiffs can seek damages of at least $4,000 per violation, plus attorney’s fees. Add in emotional-distress claims, and those numbers climb fast. This law is one of the most common tools used in web accessibility lawsuits, and it applies to out-of-state businesses, too.

    State Government Codes

    California has written accessibility directly into law for public agencies. Three key sections work together:

    • 11545.7 : Requires state agencies to post a compliance certificate on their websites every two years, confirming alignment with WCAG 2.0 AA.
    • 7405 : Reinforces Section 508 of the Rehabilitation Act, requiring agencies to keep electronic and information technology accessible.
    • 11135 : Extends protections to all state-funded or state-run programs, prohibiting discrimination in digital systems.

    Public Sector Rule: AB 434

    Since 2019, agencies must meet WCAG 2.0 AA and post a signed compliance certificate on their homepages. While this applies to government entities, it signals where the state is headed: higher standards and stronger accountability.

    Taken together, these laws make California one of the most proactive states when it comes to digital inclusion—and a place where compliance isn’t optional, it’s enforceable.

    What’s New (and What’s Coming) in 2025

    California’s accessibility environment doesn’t sit still. Here’s what to keep your eye on this year:

    CCPA and CPRA Accessibility Requirements

    California’s data privacy laws now go hand in hand with accessibility. Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), privacy notices, consent forms, and opt-out mechanisms must all be accessible. If you’re collecting data from Californians, accessibility is officially part of your privacy compliance checklist.

    AB 1757: A Bill with Big Implications

    Introduced in 2024, AB 1757 could become law in 2025. If passed, it would:

    • Require WCAG 2.1 AA compliance for all websites and apps offering goods or services in California.
    • Create a private right of action, letting individuals sue directly without waiting for state enforcement.
    • Extend liability to third-party developers and vendors, not just the businesses they build for.

    If this bill becomes law, lawsuits will expand—and fast. Preparing now is far less costly than reacting later.

    How Courts Are Using WCAG

    Even though WCAG isn’t named in every law, California courts lean on WCAG 2.1 AA when ruling on cases. Decisions like Robles v. Domino’s Pizza and Thurston v. Midvale Corp. make it clear: businesses are expected to meet these standards.

    In short: WCAG 2.1 AA is your strongest legal defense and your most practical roadmap.

    What WCAG 2.1 AA Covers

    The guidelines are built around four principles:

    • Perceivable: Content can be seen or heard (e.g., alt text, video captions).
    • Operable: Users can navigate (e.g., keyboard-friendly, logical tab order).
    • Understandable: Information and navigation are predictable (e.g., consistent menus, clear error handling).
    • Robust : Works across today’s and tomorrow’s assistive technologies.

    Think labeled forms, color contrast that passes, error messages that actually help, and no features that rely on hover alone. That’s where legal risk starts to drop.

    What Businesses Should Do Now

    Here’s how to get started without stalling:

    Start with a Self-Audit

    You don’t need a full professional audit to take the first step. Try this:

    • Run free tools like WAVE or Google Lighthouse.
    • Test with a screen reader (NVDA, VoiceOver on Mac).
    • Use a color contrast checker.

    These quick wins surface obvious barriers and get your team thinking about accessibility in action.

    Focus on WCAG 2.1 AA

    This is the benchmark California courts already use—and AB 1757 may make it law.

    • Review templates, navigation, and interactive elements.
    • Test checkout flows and account portals from start to finish.
    • Check both desktop and mobile.

    Proactive compliance costs less than defending a lawsuit. It also puts you ahead when regulations tighten.

    Think Beyond Compliance

    Yes, accessibility reduces risk. But it also grows your audience. More than 61 million Americans live with a disability. Making your site inclusive builds loyalty, improves SEO, and strengthens your brand. Following California’s web accessibility laws isn’t just about defense—it’s about long-term growth.

    Don’t Wait for the Lawsuit

    California’s web accessibility laws are tightening, and enforcement is active. Waiting for a complaint is a gamble—and an expensive one.

    Act now. Align with WCAG 2.1 AA. Bake accessibility into your website strategy. You’ll reduce legal risk, expand your reach, and strengthen your reputation.

    At 216digital, we help businesses tackle accessibility with practical solutions that reduce legal exposure and build better customer experiences.

    Our ADA Briefing is a no-pressure way to:

    • Understand how California’s laws apply to your site.
    • Identify your biggest areas of risk.
    • Walk away with a clear, actionable plan.

    Don’t wait for a lawsuit to force your hand. Protect your business now—and build a digital experience that truly includes everyone.

    Schedule your ADA Briefing with 216digital

    Greg McNeil

    August 15, 2025
    Legal Compliance
    Accessibility, accessibility laws, California Web Accessibility Laws, state accessibility laws, Web Accessibility, Website Accessibility
  • How to Implement Truly Accessible SVG Graphics

    How to Implement Truly Accessible SVG Graphics

    SVGs are everywhere—icons, logos, data visualizations, animated illustrations. They’re crisp on any screen, tiny in file size, and easy to style. But here’s the catch: an SVG is only as accessible as you make it. If you don’t give it a name, if you rely on color alone, or if you forget keyboard support, your “perfect” vector can become a roadblock.

    This guide gives developers and designers practical steps to build accessible SVG graphics that meet WCAG, work with assistive tech, and still look great.

    Understanding SVG Accessibility Fundamentals

    SVG (Scalable Vector Graphics) is an XML-based format. Because it’s text-based, you can label it semantically, control it with CSS and JavaScript, and scale it cleanly for magnifiers and high-DPI displays. The benefit? You can transform a standard image into an accessible SVG that supports users with low vision, screen readers, or alternative input devices.

    Why SVGs Can Be Great for Accessibility

    • Scales cleanly: No blur when a user zooms to 200%+.
    • Semantic hooks: You can add <title>, <desc>, and ARIA attributes.
    • Keyboard-friendly: With the correct markup, interactive SVGs can be fully operable.

    But none of that happens by default. You need to choose the correct pattern and add the right attributes. That’s how you turn a scalable vector into an accessible SVG.

    Decorative vs. Informative SVGs: Know the Difference

    Decorative SVGs

    Remove these visual flourishes (background shapes, dividers) from the accessibility tree so screen readers don’t announce them.

    <svg aria-hidden="true" focusable="false" width="200" height="50" viewBox="0 0 200 50">
  <!-- purely decorative -->
</svg>
    • aria-hidden= "true" hides it from assistive tech.
    • focusable= "false" helps older browsers avoid focusing it.

    Informative SVGs

    These convey meaning (icons that label actions, logos that identify brands, charts that show data). They must have an accessible name and sometimes a longer description.

    Common mistakes to avoid:

    • No accessible name (the icon is silent to screen readers).
    • Meaning conveyed by color only (fails WCAG 1.4.1).
    • Interactive graphics that aren’t keyboard operable.

    Choosing the Right Pattern: Inline vs. External

    Inline SVG (Best for Control and Accessibility)

    Inline SVG gives you full control: you can add <title>, <desc>, role, and tie everything together with aria-labelledby.

    When to use it: Complex icons, logos with text equivalents, charts, or anything interactive.

    <svg role="img" aria-labelledby="downloadTitle downloadDesc" viewBox="0 0 24 24">
  <title id="downloadTitle">Download</title>
  <desc id="downloadDesc">Arrow pointing into a tray indicating a download action</desc>
  <!-- paths go here -->
</svg>

    Tip: aria-labelledby lets you explicitly control the accessible name. Screen readers will read the title and then the description when useful.

    External SVG via <img src="...">

    Use it for simple, non-interactive icons and reusable logos.

    <img src="/icons/lock.svg" alt="Locked">
    • Use meaningful alt text.
    • If you need a long description (e.g., describing a complex chart), place that adjacent in the DOM and reference it in the surrounding text. You can also wrap the image in a <figure> with a <figcaption> for richer context.

    Note: If you rely on <title>/<desc> inside the SVG file itself, those must be authored in the file, not the HTML. You can’t inject them from outside.

    Best Practices for Accessible SVGs

    Add Accessible Text

    • Short label? Use <title> (or alt if using <img>).
    • Extra context? Use <desc>, or point to adjacent text with aria-describedby.
    <figure>
  <svg role="img" aria-labelledby="logoTitle" viewBox="0 0 100 24">
    <title id="logoTitle">Acme Tools logo</title>
    <!-- logo paths -->
  </svg>
  <figcaption class="sr-only">Acme Tools, established 1984</figcaption>
</figure>

    A common pattern for longer descriptions is to reference hidden explanatory text:

    <p id="chartLongDesc" class="sr-only">
  2025 sales by quarter: Q1 1.2M, Q2 1.5M, Q3 1.4M, Q4 1.8M—Q4 is highest.
</p>
<svg role="img" aria-labelledby="chartTitle" viewBox="0 0 600 400">
  <title id="chartTitle">2025 Sales by Quarter (Bar Chart)</title>
  <!-- bars -->
</svg>

    Screen reader–only utility:

    .sr-only {
  position:absolute !important;
  width:1px;height:1px;
  padding:0;margin:-1px;
  overflow:hidden;clip:rect(0,0,0,0);
  white-space:nowrap;border:0;
}

    Contrast & Readability

    Text inside SVGs follows WCAG text contrast:

    • Normal text: 4.5:1 minimum
    • Large text (18pt/24px regular or 14pt/18.66px bold): 3:1
    • Non-text elements (lines, icons, bars): 3:1 (WCAG 1.4.11).
    • Keep text readable at zoom levels users commonly use. Consider vector-effect= "non-scaling-stroke" if thin strokes get too thin when scaled.

    Don’t Use Color Alone

    Color-only encodings (e.g., red vs. green) aren’t enough. Add:

    • Patterns or textures on bars/lines.
    • Labels or icons with different shapes.
    • Legends with clear text.
    <pattern id="diagonalHatch" patternUnits="userSpaceOnUse" width="8" height="8">
  <path d="M0,8 l8,-8 M-2,2 l4,-4 M6,10 l4,-4" stroke="currentColor" stroke-width="1"/>
</pattern>
<rect x="10" y="10" width="50" height="200" fill="url(#diagonalHatch)"/>

    Focus and Keyboard Navigation

    • Non-interactive SVGs should not be focusable: tabindex= "-1" and/or focusable= "false".
    • Interactive controls should use native HTML elements for the focus/keyboard model. Wrap the SVG in a <button> or <a> rather than adding click handlers to the <svg> itself.
    <button type="button" aria-pressed="false">
  <svg aria-hidden="true" focusable="false" width="20" height="20">
    <!-- icon paths -->
  </svg>
  <span class="sr-only">Mute audio</span>
</button>

    Provide visible focus styles for WCAG 2.4.7 (e.g., clear outline around the button).

    Use ARIA Thoughtfully

    • Favor semantics you already get from HTML (<button>, <a>, <figure>, <img>).
    • When you do label an inline <svg> as an image, role= "img" plus an accessible name (via <title> or aria-labelledby) is usually enough.
    • Avoid piling on roles like graphics-document unless you know the support landscape you’re targeting and have tested it. Over-ARIA can confuse screen readers.

    Inherit Color Responsively

    For icons that should match text color and adapt to themes, use currentColor:

    <svg role="img" aria-labelledby="checkTitle" width="20" height="20">
  <title id="checkTitle">Success</title>
  <path d="..." fill="currentColor"/>
</svg>

    Now your icon inherits color from CSS—great for dark mode.

    Sprite Systems (<use>) and Symbols

    When using a sprite:

    <svg class="icon" role="img" aria-labelledby="searchTitle">
  <title id="searchTitle">Search</title>
  <use href="#icon-search"></use>
</svg>

    Important: Don’t rely on titles inside <symbol>—screen readers often skip them when you reference them with <use>. Add the label at the point of use or wrap the icon in a labeled control.

    Testing SVG Accessibility: Don’t Skip This Step

    Quick Checklist

    • Does the SVG have a clear, accessible name?
    • Is extra context available via <desc> or aria-describedby if needed?
    • Are decorative elements hidden?
    • If interactive: Is it reachable by keyboard? Operable with Enter/Space?
    • Is the tab order logical?
    • Do text and key shapes meet contrast requirements?
    • Do animations honor prefers-reduced-motion?

    Tools & Methods

    • Screen readers: VoiceOver (macOS/iOS), NVDA or JAWS (Windows), TalkBack (Android).
    • Keyboard only: Tab, Shift+Tab, Enter, Space, Arrow keys.
    • Zoom to 200% and 400% to check readability and hit target sizes.

    Common Pitfalls (and Easy Fixes)

    Using SVG as a CSS Background for Meaningful Content

    Background images can’t have alt text. If it conveys meaning, embed it inline or with <img> and provide an accessible name.

    Forgetting to Label Icons

    A lock icon without a label is silent. Add <title> to the <svg> or use <img alt= "Locked">.

    Overwriting Contrast With Themes

    Dark mode CSS might drop your contrast below 3:1 for shapes or 4.5:1 for text—Re-test after theme changes.

    Unlabeled Charts

    A beautiful chart that’s unlabeled is unusable. Provide a title, a short summary, and a link or reference to the underlying data table.

    Interactive SVG Shapes Without Semantics

    Don’t attach click handlers to <path> or <g> and call it done. Wrap the icon in a <button> or <a> and use proper ARIA (e.g., aria-pressed) where appropriate.

    Practical Patterns You Can Copy

    Informative Standalone Icon (Inline SVG)

    <svg role="img" aria-labelledby="infoTitle infoDesc" viewBox="0 0 24 24">
  <title id="infoTitle">Information</title>
  <desc id="infoDesc">Circle with a lowercase “i” inside</desc>
  <!-- paths -->
</svg>

    Decorative Icon Inside a Button (Button Provides the Name)

    <button type="button">
  <svg aria-hidden="true" focusable="false" width="20" height="20"><!-- icon --></svg>
  Save
</button>

    Chart With Long Description and Data Table

    <figure>
  <p id="salesDesc" class="sr-only">
    Bar chart showing quarterly sales for 2025: Q1 1.2M, Q2 1.5M, Q3 1.4M, Q4 1.8M.
  </p>
  <svg role="img" aria-labelledby="salesTitle" viewBox="0 0 640 400">
    <title id="salesTitle">2025 Quarterly Sales</title>
    <!-- bars -->
  </svg>
  <figcaption>Summary of 2025 sales; see table below for details.</figcaption>
</figure>
<table>
  <caption class="sr-only">Detailed sales data for 2025</caption>
<thead><tr><th>Quarter</th><th>Sales</th></tr></thead>
  <tbody>
    <tr><td>Q1</td><td>$1.2M</td></tr>
    <tr><td>Q2</td><td>$1.5M</td></tr>
    <tr><td>Q3</td><td>$1.4M</td></tr>
    <tr><td>Q4</td><td>$1.8M</td></tr>
  </tbody>
</table>

    Accessibility for Motion and States

    If your SVGs animate, respect user preferences:

    @media (prefers-reduced-motion: reduce) {
  svg .spin { animation: none; }
}

    For toggles (like mute/unmute), update both the visual state (icon changes) and the accessible state (aria-pressed, live text updates).

    Accessible Design is Intentional Design

    Accessible SVGs aren’t just about tags and attributes—they’re about clear communication. When you provide an accessible name, avoid color-only meaning, ensure keyboard operation, and include descriptions where needed, you open your visuals to many more people—without sacrificing design or performance.

    Start small and build the habit:

    • Label every meaningful icon.
    • Hide true decoration.
    • Test with a screen reader and the keyboard.
    • Re-check contrast after style changes.

    Accessibility is a practice, not a checkbox. The pay-off is real: better UX, fewer support issues, and stronger compliance.

    Need a Second Set of Eyes?

    If you want help reviewing your site’s SVGs, charts, and icon systems, schedule an ADA briefing with 216digital. We’ll give you actionable feedback, prioritize fixes, and help you ship accessible SVG patterns that scale across your design system.

    Greg McNeil

    August 14, 2025
    How-to Guides
    Accessibility, accessible code, How-to, SVG, Web Accessibility, web developers, web development, Website Accessibility
  • Accessibility for Websites: Why One Version Is Enough

    Accessibility for Websites: Why One Version Is Enough

    You may have heard this before—or even thought it yourself: “If our main site is too complex, we’ll just build a simple, text-only version for people who use assistive technology.”

    On the surface, that seems like a smart fix. If making your main site accessible feels overwhelming, why not create a separate version that looks simpler and easier to use? For years, many businesses believed this was the shortcut to meeting ADA requirements without reworking their entire website.

    But here’s the problem: a separate “accessible site” is not the best answer—legally, ethically, or practically. Real accessibility for websites means making your main site usable for everyone, not sending people to a stripped-down side door.

    Why the “Separate Accessible Site” Myth Lives On

    So why do people still think a second site is a good idea? One reason is that it feels easier. Making changes to an existing site can seem complicated and costly, while building a quick, text-only version looks faster and cheaper.

    There’s also the idea that people who are blind or have low vision “just need text.” That thinking misses the bigger picture. Accessibility for websites covers much more than plain text—it’s about making sure every feature, tool, and piece of content can be used by everyone, no matter their ability.

    Why It Fails: Standards and Legal Risk

    This is where the shortcut starts to unravel. The Web Content Accessibility Guidelines (WCAG) apply to all web content, not just simplified versions. Nowhere do the guidelines suggest that a simplified, alternate version of a site fulfills compliance.

    Take color contrast, for example. WCAG requires a minimum contrast between text and background across every page. Even if you create a plain version, your main site still has to meet those standards.

    The U.S. Department of Justice agrees. In April 2024, new rules made it clear that public entities can’t offer inaccessible main sites with “alternate” accessible versions, except in rare situations where no other option is possible. Courts have backed this up, too. In one case, DOT vs. SAS, an airline was fined $200,000 after trying to meet accessibility rules with a separate assistive site. In the end, they still had to fix their main site.

    In short, accessibility for websites isn’t about offering an alternate route. It’s about making sure the front door works for everyone.

    The Real Problems With Dual-Site Strategies

    Even if the legal side didn’t matter, the practical downsides are hard to ignore.

    Keeping two sites in sync is a constant challenge. Every blog post, product update, or policy change must be added to both. It’s all too easy for the “accessible” version to fall behind, leaving users with outdated or incomplete information.

    Then there’s the user experience itself. Imagine being told you can’t use the same website as everyone else—that you have to go through a different door. That separation feels unwelcoming, even insulting. Most users don’t want fewer features; they want the same experience, just built in a way they can use.

    And here’s another snag: text-only sites often cut out interactive tools, forms, or multimedia. For someone who needs keyboard-friendly navigation, that’s not helpful—it’s limiting. In trying to fix one barrier, you end up creating new ones.

    Finally, a dual-site setup complicates your own operations. Analytics, personalization, and user tracking get split in two, which makes it harder to understand how people interact with your brand online.

    Why Building Accessibility Into the Main Site Works Better

    When you build accessibility into your main site, everyone benefits.

    Captions help people who are deaf or hard of hearing, but they also help anyone watching a video in a noisy environment. Alt text helps people using screen readers, but it also boosts your site’s SEO. Clear navigation supports users with motor disabilities, but it also makes the site faster for power users who prefer keyboard shortcuts.

    Accessibility for websites also saves money in the long run. Many fixes—like adding alt text, adjusting headings, or improving color contrast—are low-cost and sometimes even free. Building accessibility into your normal workflow prevents expensive, large-scale repairs later.

    Most importantly, an accessible main site builds trust. It shows customers that your brand is modern, inclusive, and committed to fairness.

    Are There Times a Separate Version Is Okay?

    Only in rare situations. If you’re using a third-party tool that can’t be fixed right away, a temporary alternate version may help. But it should be:

    • Clearly linked and easy to find
    • Fully equal in content and function
    • Phased out as soon as your main site is fixed

    Think of it like a patch, not a permanent solution. The goal should always be accessibility for websites built directly into the primary site.

    Building an Accessibility-First Mindset

    So what should you do instead? Shift your thinking from “quick fix” to “accessibility-first.”

    Start by auditing your current site against WCAG. Find the biggest barriers and prioritize fixing those. Build new features with progressive enhancement so they’re usable by everyone from the start. Test with real users, not just automated tools—especially people with disabilities whose feedback will reveal issues you can’t see yourself.

    And most importantly, make accessibility part of your normal workflow. Fold it into design reviews, QA testing, and content updates. Keep users in the loop by being transparent about your efforts. Progress is valuable, and users will notice your commitment.

    Conclusion: One Site, For Everyone

    The idea of a “separate accessible version” might look like an easy answer, but in practice, it creates more problems than it solves. It’s harder to maintain, sends the wrong message, and leaves users without the features they need.

    True accessibility for websites means one site that includes everyone. It’s about designing digital spaces where people don’t need a back door—they walk through the same front door as everyone else.

    If you’re ready to leave alternate versions behind and move toward an accessibility-first strategy, consider scheduling an ADA briefing with 216digital. We’ll show you how WCAG works in real-world practice, point out your greatest opportunities, and help you make your main site truly accessible—for everyone.

    Greg McNeil

    August 13, 2025
    Legal Compliance
    Accessibility, ADA Compliance, ADA Web Accessibility, WCAG Compliance, WCAG conformance, Web Accessibility, Website Accessibility
  • How WCAG Applies to AI-Generated Content

    How WCAG Applies to AI-Generated Content

    AI is changing the way we create. From blog posts and product descriptions to social media graphics, work that once took hours can now be done in seconds. This speed is powerful—but it also carries risk. In the rush to publish, it’s easy to miss a crucial question: Is this content accessible?

    The Web Content Accessibility Guidelines (WCAG) apply to everything online—whether written by a person, coded by a developer, or created by an AI tool. That means AI-generated content is not exempt. If you’re using AI to scale your digital strategy, accessibility must remain part of the foundation.

    This guide explains how WCAG applies to AI-driven workflows and offers a simple checklist to help you review AI-written text, visuals, and layouts. The goal: to help you publish faster without leaving inclusion behind.

    Why AI-Generated Content Creates Accessibility Risks

    AI tools can be incredible productivity boosters. But they are not accessibility tools. A common mistake is assuming that if something looks polished, it must be usable for everyone. In reality, accessibility requires more.

    AI-generated content often misses the real-world needs of diverse users. For example, it might:

    • Write vague alt text like “image of a person” instead of describing the purpose.
    • Suggest design elements with poor color contrast.
    • Use bold text instead of proper heading tags like <h2> or <h3>.

    If left unchecked, these issues can shut people out, frustrate customers, and even create legal risk. The takeaway is simple: AI-generated content is not automatically compliant with WCAG. It needs human oversight.

    WCAG Still Applies—No Matter Who (or What) Creates the Content

    WCAG, developed by the W3C, is the global standard for digital accessibility. It’s built around four principles:

    • Perceivable: Users must be able to perceive the information (like adding alt text for images).
    • Operable: Content should be easy to navigate and interact with (keyboard accessibility matters).
    • Understandable: Information should be clear and predictable.
    • Robust: Content must work with assistive technologies now and in the future.

    These rules apply equally to all content, whether it’s human-created or AI-generated content. In the United States, the Americans with Disabilities Act (ADA) has fueled thousands of lawsuits over inaccessible websites and apps. Courts often turn to WCAG as the standard for compliance—and they aren’t alone. Many countries, including those in the European Union and Canada, also rely on WCAG as the foundation of their digital accessibility laws.

    That means WCAG isn’t just a best practice—it’s often the measuring stick for legal compliance. Regardless of whether content was written by a human or generated by AI, if it excludes people with disabilities, it can be litigated upon. The risk is real: inaccessible content can damage your brand, frustrate customers, and create costly legal battles.

    The AI Accessibility Checklist

    This checklist will help you review AI-generated content before publishing. Each step ties directly to WCAG principles, making accessibility practical and manageable.

    For AI-Written Text

    • Use clear language: Choose plain, everyday words instead of jargon or long, complex phrasing.
    • Ensure proper headings: Use semantic HTML like <h2> and <h3> so screen readers and assistive tech can navigate. Avoid using bold text as a replacement.
    • Write descriptive links: Swap vague text like “click here” for something meaningful, such as “Download our accessibility guide.”
    • Keep a consistent flow: Break up large blocks of text into shorter paragraphs, bullets, or numbered lists so readers can follow easily.
    • Format for scanning: People often skim. Use headings, bullets, and white space to make sure they can still understand the main points at a glance.

    For AI-Generated Images and Visuals

    • Provide meaningful alt text: Describe the purpose of the image, not just what it looks like. For example, instead of “photo of a person,” write “Customer smiling while using our product.”
    • Avoid text inside images: Important words should always appear as live text so they can be read by screen readers and resized.
    • Check contrast: Make sure text and background colors meet at least a 4.5:1 ratio so words are readable by people with low vision.
    • Don’t rely on color alone: Use shapes, labels, or patterns in addition to color to communicate meaning. This helps users who are colorblind.

    For AI-Generated Multimedia

    • Add synchronized captions for videos: Captions must match the audio in both timing and content.
    • Provide transcripts for audio files: A text version allows people who can’t hear—or who prefer to read—to still access the information.
    • Include audio descriptions: When visuals add meaning that isn’t spoken, narrate those details so blind users don’t miss them.

    For AI-Generated Layouts, Code, or Documents

    • Ensure keyboard accessibility: Test navigation using only Tab, Shift+Tab, and Enter keys. All interactive elements should be reachable.
    • Create accessible PDFs: Include proper headings, a logical reading order, alt text for images, and searchable text.
    • Support text resizing: Content should still work when zoomed to 200% without breaking the layout.
    • Apply ARIA correctly: ARIA landmarks and roles can help when HTML alone isn’t enough, but they should never replace semantic tags.

    Testing Your Output

    • Manual review: Always look at the content yourself. Automated tools can’t replace human judgment.
    • Assistive tech testing: Try screen readers, keyboard-only navigation, or voice input tools to see how real users will experience it.
    • Automated scans: Use tools like WAVE, or Lighthouse to quickly flag common issues, then verify the results manually.

    Running through this checklist regularly will catch most accessibility gaps before content reaches your audience.

    Building Accessibility Into Your AI Workflow

    The best way to make accessibility stick is to build it into the workflow, not tack it on at the end. Here are some ways to do that:

    • Use accessible prompts: When you ask AI to create content, guide it with instructions like “Write at an 8th-grade level with clear headings and descriptive link text.” This increases the chance that the draft will already meet accessibility standards.
    • Start with strong templates: Use page layouts, design systems, or document templates that are already set up with accessibility in mind. This reduces the risk of introducing barriers later.
    • Assign responsibility: Make accessibility review part of someone’s role in the publishing process so it doesn’t get skipped.
    • Iterate with feedback: If you notice that AI keeps generating inaccessible elements—like vague alt text or poor contrast—update your prompts or workflow so those issues don’t repeat.
    • Set clear standards: Document rules for headings, alt text, link labels, color use, and formatting. Apply these rules consistently so everyone on your team is aligned.

    By treating accessibility as a normal part of the process, AI-generated content becomes an asset to inclusion instead of a risk factor.

    Accessibility Isn’t Optional—Even with AI

    AI may be changing how quickly we create, but accessibility is what ensures that work actually connects with people. WCAG provides the framework, but it’s people—teams like yours—who make sure the digital world is usable for everyone.

    The risks of overlooking accessibility are real, from frustrated customers to lawsuits. But the rewards are greater: trust, inclusivity, and a digital presence that welcomes all. The good news is you don’t need to slow down to get it right. With the right checklist and habits built into your workflow, accessibility becomes part of how you publish—not an afterthought.

    At 216digital, we help businesses bring accessibility into every stage of content creation—including AI-generated content. If you’re unsure where you stand, consider scheduling a personalized ADA briefing with our team.

    It’s a practical next step toward a digital experience that truly works for everyone.

    Greg McNeil

    August 11, 2025
    Legal Compliance
    Accessibility, AI-driven accessibility, AI-generated content, WCAG Compliance, Web Accessibility, Website Accessibility

  • Accessible Infographics? You’ve Got This

    We’ve all shared or pinned a gorgeous infographic only to discover later that it’s unreadable on a phone or impossible for a screen reader to explain. That disconnect can leave a big slice of your audience—people who rely on assistive tech, low‑vision users, mobile users, and anybody skimming—out of the story you worked hard to tell. The good news? You don’t have to pick between visual flair and inclusivity. A handful of WCAG‑inspired habits will let your next infographic sparkle and speak to everyone. Accessible infographics make that possible—balancing form, function, and inclusivity without sacrificing design.

    Why Accessibility in Infographics Matters

    • It’s the right thing and the smart thing. Legal compliance matters, but so does brand trust. Inclusive visuals show you value every visitor without using scare tactics.
    • Wider reach. Alt text, transcripts, and high‑contrast design remove barriers for millions of people with disabilities—and for situational limitations like glare or slow bandwidth.
    • Mobile muscle. Clean, well‑structured graphics load faster and resize gracefully.
    • SEO & UX boost. Search engines can’t “see” pictures, but they can read your text equivalents, giving your infographic a discoverability edge.

    Think of accessibility as a design constraint that ignites creativity, not a brake pedal. Accessible infographics prove that good design and good access can go hand-in-hand.

    Core Principles for Accessible Infographic Design

    1. Start With Simplicity

    Simple visuals land harder and translate better.

    • Stick to 5–7 key takeaways—enough to inform, not overwhelm.
    • Trim decorative flourishes that don’t support the story.
    • Let white space breathe so eyes can rest and elements stand out.

    2. Organize With a Logical Structure

    Viewers should follow your flow without guessing.

    • Group related data in clear clusters or panels.
    • Use subtle borders or tinted backgrounds to separate sections.
    • Keep a steady top‑to‑bottom, left‑to‑right reading order. If you must break it, guide with numbered steps or arrows.

    3. Prioritize Readable Text

    Fancy fonts may look slick, but legibility rules.

    DoSkip
    Sans‑serif faces like Arial, Verdana, Open SansOrnate scripts or heavy italics
    14 pt minimum (roughly 18–20 px on web)Tiny captions that force zooming
    Sentence caseALL CAPS everywhere
    Horizontal textDiagonal or curved text

    Even sighted readers appreciate the clarity—especially on smaller screens.

    Make the Visuals Understandable to Everyone

    4. Provide Text Equivalents

    Alt text isn’t just for photos.

    1. Basic shapes or icons: “Pie chart showing 60 % of users prefer mobile.”
    2. Complex data: Add a long description or transcript nearby or in a collapsible section—describe axes, color keys, and trends.
    3. Link out if the description is lengthy (great for dashboards).
    4. Sprinkle in ARIA roles (role= "img") sparingly when embedding the graphic inside interactive layouts.

    The rule of thumb: If someone couldn’t see the image, would your text give them the same insights? This step is at the heart of what makes accessible infographics work for everyone—not just some. 

    5. Use Color With Care

    Color is an accent, not a crutch.

    • Keep a 4.5 : 1 contrast ratio for text and meaningful icons. Online checkers like WebAIM make it fast.
    • Pair hues with patterns, labels, or icons so color‑blind users still get the message. Think stripes vs. solids on a bar chart.
    • Limit yourself to 3–5 colors plus neutrals. A restrained palette keeps focus where it belongs—your data.

    Good color contrast is essential to creating accessible infographics that everyone can interpret accurately.

    Don’t Forget the Tech‑Specific Details

    6. Accessible Animation (If You Use It)

    Micro‑animations can bring data to life—but keep them optional.

    • Avoid flashes faster than three times per second.
    • Provide pause/stop controls or opt-out settings.
    • Offer a static fallback (SVG or PNG) so no one gets stuck waiting on motion.

    7. Link Design

    Infographics often point to reports or landing pages.

    • Target size: At least 24 × 24 px so thumbs and keyboards can hit comfortably.
    • Make the link text explain itself: “Download Full Report” beats “Click Here.”
    • Style hover, focus, and visited states so users always know where they are.

    8. Optimize for Mobile

    Over half of your audience views on small screens first.

    • Create a responsive layout that re‑flows vertically.
    • Test touch targets with your own hands—thumb‑stretch included.
    • Use SVG or responsive HTML/CSS infographics to scale without blur.

    Responsive design ensures accessible infographics display clearly and consistently no matter what device someone is using.

    Test Like Accessibility Depends on It (Because It Does)

    1. Automated checks
      • WAVE browser extension for structure issues.
      • WebAIM Contrast Checker for color ratios.
    2. Manual passes
      • Screen reader skim (NVDA or JAWS on Windows, VoiceOver on Mac/iOS).
      • Keyboard‑only navigation—can you tab through links and controls?
      • Real‑world mobile test—rotate, zoom, and scroll.
    3. User feedback
    4. Nothing replaces insight from people with disabilities. If possible, include them in your review cycle.
    5. Need deeper assurance? A third‑party accessibility audit can spotlight hidden gaps before launch.

    Accessibility Isn’t a Compromise—It’s a Design Strength

    Accessible infographics amplify your reach, polish your user experience, and future‑proof your brand. Yes, the checklist feels long at first—but each small win builds momentum. Before you know it, designing with inclusion in mind becomes second nature, and your visuals resonate with everyone.

    Want a shortcut to confidence? 216digital specializes in turning creative ideas into accessible infographics without draining your team’s bandwidth. Schedule a personalized ADA briefing, and we’ll walk you through what matters most for your brand, your users, and your workflow.

    Inclusive storytelling isn’t beyond your skill set—you’ve got this.

    Greg McNeil

    July 29, 2025
    How-to Guides
    Accessibility, Accessible Design, infographic, Web Accessibility, Web Accessible Design, Website Accessibility

  • Digital Accessibility: A 2025 Midyear Reality Check

    It’s only August, and 2025 is already shaping up to be a defining year for digital accessibility. The pace of change has picked up, not just in technology, but in the legal and business consequences of falling behind. According to Useablenet, a staggering 2,019 lawsuits have already been filed in U.S. courts alleging accessibility violations on websites and digital platforms as of July. That puts us on track to exceed 4,975 cases by year’s end—a 20% increase over 2024.

    So what’s behind the uptick? And what does it mean for online businesses trying to stay compliant, competitive, and ahead of the curve? In this midyear report, we’ll look at the legal shifts, industry patterns, and common mistakes that continue to trip companies up—and where the real opportunities are to get ahead.

    A Sharp Rise in Lawsuits: The Numbers and What They Mean

    Let’s start with the numbers. The current legal landscape around digital accessibility is increasingly being shaped in the courtroom. With over 2,000 cases already filed, 2025 is pacing to be the busiest year yet.

    What’s driving the surge? Several forces are at play:

    • Federal enforcement is light, continuing a years-long trend of limited DOJ action, which shifts the burden to private plaintiffs.
    • Legal uncertainty—especially at the federal level—has led to more lawsuits in state courts, where rules are less predictable.
    • Strategic filings in state courts, particularly in New York, are on the rise. These courts offer more venues, a larger pool of judges, and sometimes more favorable rulings for plaintiffs. They’re also less likely to show what some call “judicial fatigue”—a phenomenon where federal judges grow weary of seeing repeated, similar claims.

    Bottom line? We’re in an era where litigation—not legislation—is leading the way on enforcement.

    Industries in the Crosshairs: Who’s Being Targeted Now?

    E-commerce is still the top target, making up 69% of all digital accessibility lawsuits filed this year. That’s no surprise—shopping websites are complex, constantly changing, and directly tied to revenue, which makes them high-stakes for both users and businesses.

    But some sectors are seeing sharp increases:

    • Food Services: up from 11% in 2024 to 18% this year
    • Healthcare: rising from 2% to 4%
    • Fitness & Wellness: increasing from 2% to 3%

    What’s Behind the Rise in These Sectors?

    Several things are driving these jumps:

    • Many of these sectors rapidly moved more services online in recent years—ordering, booking, telehealth, membership access—but didn’t always include accessibility in those updates.
    • The accessibility of core functions—like scheduling a doctor’s appointment or ordering a meal—is especially critical for users with disabilities. When those experiences fall short, they attract scrutiny.

    If your business is in one of these spaces, now’s the time to pay close attention.

    The Widget Illusion: Overlays Aren’t Cutting It

    Accessibility overlays—also known as widgets or toolbars—promise quick fixes. But in reality, they’re creating a false sense of security.

    In March 2025 alone, 132 lawsuits were filed against companies using accessibility overlays. That’s not just a record—it’s a wake-up call. For comparison, the highest monthly total in all of 2024 was June, with 121 cases.

    The issue is simple: overlays don’t address the real problems buried in your site’s code. They’re cosmetic patches, not functional repairs. Assistive technologies still can’t navigate many sites with overlays, and screen readers often don’t play nice with widget-driven content changes.

    If you’re relying on a widget as your accessibility plan, you’re not just behind—you’re at risk.

    What To Watch for in the Second Half of 2025

    Looking ahead, the rest of 2025 isn’t likely to slow down. Here’s what’s coming:

    • More state-level legislation: As federal rules stall, states may push their own accessibility laws. Businesses could face different standards depending on where they operate.
    • Litigation as the main enforcement method: Until there’s stronger federal oversight, lawsuits will remain the most effective (and costly) way accessibility is being regulated.
    • Overlays under a microscope: Legal and public pressure against widgets will likely continue to mount. Expect more headlines—and more lawsuits.
    • Sector-specific crackdowns: Fitness, food, and healthcare industries are expected to see even more scrutiny in Q3 and Q4. If your digital presence in these sectors hasn’t been audited recently, now is the time.

    Staying aware of these trends will help your business adjust before becoming part of next quarter’s data.

    Staying Ahead, Not Just Staying Afloat

    The first half of 2025 has sent a loud, clear message: digital accessibility can’t be an afterthought. The risks are growing, but so are the opportunities to do better—for your customers, your brand, and your legal standing.

    This midyear checkpoint is a smart moment to pause and reassess. Are your current efforts truly accessible? Or just designed to pass a basic scan? Are you building for real users with disabilities—or relying on a shortcut that might leave you exposed?

    Avoid being part of next quarter’s lawsuit stats. Start making real progress now.

    At 216digital, we offer a free ADA briefing to help you figure out exactly where you stand. It’s not a sales pitch—it’s a chance to get clarity, ask questions, and understand your risk. From that foundation, we help you build a plan that fits your site, your team, and your timeline.

    Because staying ahead in 2025 isn’t just about compliance. It’s about creating digital experiences that include everyone—and doing it with confidence.

    Need a reality check on your accessibility efforts? Schedule your ADA briefing today. Let’s move forward—together.

    Greg McNeil

    July 28, 2025
    Legal Compliance
    2025, Accessibility, ADA Lawsuit, Web Accessibility, web accessibility lawsuits, Website Accessibility

  • UX in Mind: Your Simple Guide to Accessible Design

    The success of any website or app really boils down to one thing: how it feels to use. If people can navigate your site easily, find what they’re looking for, and get things done without frustration, they’re far more likely to stick around—and come back. But when the experience is confusing, clunky, or leaves some users behind? That’s when you lose them.

    At its core, good UX design is about making sure everyone can use your product—regardless of ability, device, or familiarity. The best experiences don’t just work for some; they work for all.

    We’ve put together a practical checklist to help you design with accessibility in mind—covering visual, auditory, motor, and cognitive needs. And we’ll point you toward helpful tools and resources so you can keep learning, keep improving, and keep building digital experiences that truly welcome everyone.

    The Fundamentals of Accessible UX

    Accessibility is about designing for how people actually live and interact—not just for some perfect, idealized user. It’s about making space for the full range of human experiences, because that’s who’s showing up at your digital doorstep. And when you zoom out, the impact becomes clear: over 16% of the world’s population lives with a significant disability. When you keep that in mind from the start, the end result isn’t just more inclusive—it’s better for everyone.

    And yes, the benefits are very real:

    • You’ll reach more people
    • Build stronger trust with your audience
    • Lower your legal risks
    • And create a smoother, more enjoyable experience across the board

    But to get there, it helps to understand how accessibility and usability work together.

    Accessibility vs. Usability

    Accessibility and usability go hand in hand, but they aren’t quite the same thing. Accessibility means people can use your site—regardless of ability. Usability means they want to. It’s the difference between building a ramp and making sure the door is easy to open once you get there. When both are in place, you’re not just meeting a requirement—you’re delivering a great experience.

    So how do you do that in practice?

    In the sections ahead, we’ll walk through four key areas to focus on: visual, auditory, motor, and cognitive accessibility. Each one connects to the WCAG POUR principles—Perceivable, Operable, Understandable, and Robust—which are all about making digital content work well for as many people as possible, in as many ways as possible.

    Visual Accessibility: Making Your Content Clear

    When it comes to digital experiences, what people see—and how clearly they see it—matters. Strong accessible design means your content shows up well for everyone, no matter their vision or viewing environment. Whether someone’s using a screen reader, navigating with magnification tools, or just scrolling on their phone in the sun, your design choices can make a big difference.

    Color and Contrast: Give Every Element a Voice

    Color does a lot of heavy lifting in design, but it shouldn’t have to carry meaning on its own. Good contrast helps your content stand out and stay legible in all kinds of settings—from dark rooms to bright sidewalks. Use tools like WebAIM Contrast Checker to spot trouble areas before your users do.

    Instead of just using red to show an error, pair it with an icon and a message that says what’s going on. That way, everyone—regardless of how they see color—gets the same info. And skip putting important text over photos or gradients. It might look nice, but it often makes things harder to read.

    Try this: View your layout in grayscale. Can you still tell what’s what? If not, it’s time for a few tweaks.

    Text and Typography: Keep It Clean and Comfortable

    Fonts don’t just carry words—they carry the experience. Stick with simple, sans-serif fonts like Arial, Helvetica, or Open Sans. They’re easier to read and less likely to cause eye strain. Avoid fancy decorative fonts for body copy, and go with a minimum of 16px for body text. Line height should feel breathable—somewhere around 1.4 to 1.6x the font size—so your words don’t feel cramped.

    And remember, people should be able to zoom in up to 200% without a loss of content. That’s not just a nice-to-have—it’s part of WCAG’s requirements.

    Quick test: Zoom way in and try navigating with just a keyboard. Everything should still be readable, usable, and scroll in one direction.

    Images and Media: Describe What Matters

    Images aren’t just decoration—they carry meaning, emotion, and context. But that only works if everyone gets to experience them. That’s where alt text comes in. For each image, ask yourself: What is this doing here?

    If it’s decorative, mark it with empty alt text (alt=""). If it’s showing something important—like a process, a chart, or an instruction—give it a short, clear description. And for complex visuals? Offer a more detailed breakdown nearby or link out to a longer description.

    Heads up: Avoid embedding key text inside images. If you have to, make sure that the same info is also available as live text on the page.

    Links and Structure: Build a Clear Path

    “Click here” doesn’t cut it anymore. Link text should be clear and specific—like “Download the full pricing guide” or “View shipping options.” This gives screen reader users meaningful context and helps anyone scanning your page understand exactly where a link will take them.

    But clarity isn’t just about links—it’s about how the entire page is structured.

    Use semantic headings (H1 to H6) to create a strong, logical outline. That helps screen reader users and keyboard navigators alike. And if you want to go a step further, use ARIA landmarks (like role= "main" or role= "navigation") to give even more structure to your layout.

    Try this: Tab through your site or listen to it with a screen reader. If the page sounds confusing out loud, it probably reads that way too.

    Auditory Accessibility: Sound That Speaks to Everyone

    Audio can bring depth to your content—but only if it’s accessible. Make sure all multimedia includes captions or transcripts. This isn’t just about supporting users who are d/Deaf or hard of hearing—it’s about meeting people where they are: whether they’re in a crowded café, a quiet office, or scrolling with the sound off.

    Captions should be accurate, well-timed, and include important background sounds like [music] or [laughter] when they add meaning. Bonus points if you also let users control playback speed, jump to specific moments, or pause when needed.

    Skip the surprise: Don’t autoplay audio or video. And if it starts automatically, make sure there’s an easy-to-find pause or mute button.

    If your design relies on voice commands, always offer another way to engage—like buttons, text input, or keyboard shortcuts. Voice should be an option, not a barrier.

    Motor Accessibility: Let Everyone Navigate Their Way

    Not everyone uses a mouse. For some users, navigating your site with a keyboard—or assistive tools like switch controls—is their primary method. That’s why motor accessibility is so important.

    Your site should be fully usable with just a keyboard. That means:

    • A logical tab order that follows the flow of the page
    • Visible focus styles that clearly show where the user is
    • Accessible modals that keep focus inside until they’re closed
    • A skip link to let users jump past repeated content

    Touch targets need to be big enough—at least 44px by 44px—and spaced well so people don’t hit the wrong button by accident. And don’t rely on hover-only tooltips. Make sure the same info shows up when elements get keyboard focus or a tap.

    Test it out: Try using your site with only the keyboard. You’ll quickly spot any dead ends or frustrating traps.

    Cognitive Accessibility: Make It Clear, Make It Work

    Cognitive accessibility is about reducing mental strain. It’s for users who may be neurodivergent, have memory or learning differences, or just want a simpler, calmer experience (which, honestly, is all of us sometimes).

    Consistency is key. Stick with familiar UI patterns and avoid switching up layouts too often. Too many options on one page? That can be overwhelming. Break things down. Keep it focused.

    Tips that go a long way:

    • Use plain, conversational language
    • Break content into bite-size chunks
    • Add helper text or examples near form fields
    • Use bullet points and clear headers to help users scan

    Avoid flashy carousels, blinking elements, or countdown timers that can’t be paused. If a timer is necessary—say for a session timeout—give users a heads-up and a way to extend their time.

    Pro move: Offer a simplified or “reading mode” view for content-heavy pages. It can make a big difference in comprehension and comfort. These types of accessible design choices often benefit all users, not just those with cognitive disabilities.

    Accessible Design Checklist

    Keep this quick-reference checklist close at hand:

    ▪ Strong color contrast (4.5:1 minimum)

    ▪ No reliance on color alone for important information

    ▪ Legible, scalable fonts and adequate spacing

    ▪ Descriptive alt text for images

    ▪ Clear, descriptive link text

    ▪ Proper heading structure (H1–H6)

    ▪ Keyboard navigable with logical tab order

    ▪ Captions and transcripts for all multimedia

    ▪ Accessible media playback controls

    ▪ Large, spaced interactive elements

    ▪ Consistent layout and navigation

    ▪ Plain language instructions

    ▪ Flexible time limits for tasks and forms

    Accessible Design Never Clocks Out

    You’re already doing the work—asking better questions, designing more thoughtfully, and looking at your site through more than one lens. That’s what leads to lasting change.

    There’s no final destination when it comes to accessible design. But every shift in your design process—every adjustment, every decision made with someone else’s experience in mind—moves the web in the right direction.

    And if you ever want backup or a fresh set of eyes, 216digital is here to help. We offer accessibility briefings to give you clarity, confidence, and a plan to move forward.

    Greg McNeil

    July 24, 2025
    How-to Guides
    Accessibility, Accessible Design, Graphic Designer, How-to, inclusive desgin, UX, WCAG, Web Accessibility, Web Accessible Design

  • What States Have Their Own Accessibility Laws?

    It’s one thing to know that digital accessibility matters. It’s another to figure out which accessibility laws actually apply to your business—and that’s where things start to get murky. Some states follow the federal lead. Others have their own rules, timelines, and expectations. A few have no official laws at all but are still seeing lawsuits.

    It’s not always clear where the lines are. And if you’re trying to do things right—without getting blindsided later—it helps to know what’s happening in your state, not just in theory.

    Here’s what’s really going on across the country, one state at a time.

    The Federal Foundation for Digital Accessibility

    Before we get into what each state is doing, let’s take a quick look at the bigger picture. At the federal level, two key laws shape how we approach digital accessibility: the Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act. These set the baseline—and everything else tends to build from there.

    Americans with Disabilities Act (ADA)

    The ADA has been around since 1990, created to prevent discrimination against people with disabilities in all areas of public life. While the law doesn’t specifically mention “websites” or “apps,” courts have increasingly interpreted digital platforms to fall under its scope—especially when tied to public services or businesses that serve the public.

    Titles II and III of the ADA

    • Title II applies to state and local governments. It requires their websites and digital services—like online forms, schedules, and service portals—to be accessible to people with disabilities.
    • Title III covers private businesses and nonprofits, from retailers and restaurants to healthcare providers. If you’re offering goods, services, or information online, accessibility isn’t optional—it’s expected.

    Although the ADA doesn’t lay out specific technical standards, most lawsuits point to the Web Content Accessibility Guidelines (WCAG) as the benchmark. Ultimately, ADA compliance is about more than avoiding a lawsuit—it’s about making sure everyone, regardless of ability, can fully participate in today’s digital world.

    Section 508 of the Rehabilitation Act

    Section 508 of the Rehabilitation Act plays a major role in shaping digital accessibility across federal agencies. Originally passed in 1973 and expanded in 1998, it requires that all federal electronic and information technology (EIT) be usable by people with disabilities. That includes everything from websites and software to internal systems and public documents.

    But its impact goes beyond government offices. If you’re a contractor or vendor working with federal agencies, you’re expected to follow these same standards. That has made Section 508 a powerful driver of accessible design across both public and private sectors.

    Together, Section 508 and the ADA form the foundation for digital accessibility compliance across the country. But depending on where you operate, state-specific laws may also come into play.

    States with Their Own Accessibility Laws

    While every state must comply with the ADA and Section 508 over 30 states have adopted digital accessibility requirements beyond the federal baseline.

    Alaska

    Alaska does not currently have its own state-specific digital accessibility laws. However, the state government maintains a State of Alaska ADA Compliance Program and voluntarily adheres to WCAG 2.1 Level AA standards for its own digital services. This means that while there are no separate legal mandates in place, Alaska’s agencies are actively working to ensure their websites and online content are accessible to individuals with disabilities.

    Arizona

    Arizona has incorporated digital accessibility into its statewide IT policy. The state’s accessibility policy requires all government agencies and entities receiving state funding—except certain universities—to follow clear accessibility guidelines. These standards are designed to ensure that public-facing digital content is usable by people with disabilities and aligned with current best practices, including WCAG principles.

    Arkansas

    Arkansas has its own digital accessibility law known as Act 1227 of 1999. This legislation requires that all state government agencies and entities receiving state funding ensure their websites are accessible—particularly to individuals who are blind or visually impaired. While the law predates modern WCAG guidelines, it underscores the state’s early commitment to creating digital spaces that serve all users equally.

    California

    California has some of the most comprehensive digital accessibility laws in the country, reflecting the state’s broader commitment to civil rights and inclusive technology. Key statutes include:

    • Government Code Section 11545.7: Requires every state agency to post a certification of compliance with digital accessibility standards on their website every two years. Sites must meet the requirements of Sections 7405 and 11135 and align with WCAG 2.0 Level AA.
    • Government Code Section 7405: Reinforces Section 508 of the Rehabilitation Act and mandates that state agencies ensure their electronic and information technology is accessible.
    • Unruh Civil Rights Act: Prohibits businesses from discriminating based on disability, including through their digital services. The law applies even to out-of-state companies selling products or services to Californians. Violators can face minimum fines of $4,000 per offense.
    • Government Code Section 11135: Similar to the Unruh Act, but focused on state-run or state-funded programs. It bars discrimination in any activity or program operated by or receiving financial support from the state.

    Taken together, these laws make California one of the most proactive states when it comes to digital inclusion—and a state where accessibility compliance is not just encouraged, but enforceable.

    Colorado

    Colorado is one of the most recent states to pass ts digital accessibility laws with House Bill 21-1110, also known as the Colorado Laws for Persons with Disabilities. Effective July 1, 2024, this legislation builds on federal requirements by mandating that all digital content from state agencies and public higher education institutions be accessible to individuals with disabilities. The law also ensures that no person with a disability is excluded from any service, program, or activity offered by a public entity or state agency.

    Connecticut

    Connecticut requires all state agencies to follow a Universal Website Accessibility Policy. This policy mandates conformance with WCAG 1.0 Level A and includes a Checklist of Design Requirements to help agencies meet usability and accessibility expectations. While the standards are dated, they represent an early commitment to digital inclusion.

    Delaware

    Delaware has a state Digital Accessibility Policy that requires all public-facing digital content to meet WCAG 2.1 Level AA standards. This ensures that state websites and services are usable by individuals with disabilities.

    Georgia

    Georgia requires all state-managed digital content to meet WCAG 2.1 Level AA. This ensures that websites and services from state agencies are accessible and usable for people with disabilities.

    Idaho

    Idaho provides Web Publishing Guidelines that outline IT and telecom standards for state agencies, along with templates and accessibility best practices to help make digital content more inclusive and user-friendly.

    Illinois

    Illinois adheres to the Illinois Information Technology Accessibility Act (IITAA), requiring all state agencies and public universities to ensure their websites and IT systems are accessible to individuals with disabilities. The act outlines clear technical standards and encourages forward-thinking digital inclusion efforts.

    Indiana

    Indiana enforces Indiana Code 4-13.1-3, which supports Section 508 of the Rehabilitation Act. This law mandates that all digital services—including websites, applications, IT systems, and digital documents—managed by the state must be accessible to people with disabilities.

    Iowa

    Iowa follows a Website Accessibility Standard that requires all state agencies and publicly funded contractors to meet WCAG 2.0 Level AA. This ensures digital content and services align with accessibility best practices.

    Kansas

    Kansas implements digital accessibility through its Information Technology Executive Council (ITEC) Policy, which sets accessibility requirements for all state agencies and contractors handling digital assets.

    Louisiana

    The Louisiana Office of Technology Services (OTS) has adopted WCAG 2.1 as the baseline accessibility standard for all state-managed digital content, ensuring compliance with current accessibility guidelines.

    Maine

    Maine’s Digital Accessibility and Usability Policy requires all state-produced digital content and services to meet accessibility standards. Vendors must comply with WCAG 2.0 Level AA, with oversight and support provided by the Information Technology Accessibility Committee and the Maine IT Accessibility Team.

    Maryland

    Maryland enforces the Maryland Information Technology Nonvisual Access (MD IT NVA) Regulatory Standards, which require all new or upgraded IT systems within the state government to be fully accessible for nonvisual users.

    Massachusetts

    The Enterprise Information Technology Accessibility Policy in Massachusetts mandates that all applicable digital assets, including software, websites, and reports, meet WCAG 2.1 Level AA. Compliance is required for all executive branch agencies.

    Michigan

    Michigan’s Digital Accessibility Standard applies to websites, software, digital reports, and other digital assets. Executive branch agencies are required to ensure conformance with WCAG 2.1 Level AA.

    Minnesota

    Minnesota enforces the State of Minnesota Digital Accessibility Standard, most recently updated on July 1, 2024. It requires state agencies to meet WCAG 2.1 and provide accessible websites and digital documents.

    Missouri

    Missouri’s law, RSMo. 161.935, requires that all state agencies ensure their information technology is accessible throughout development, procurement, maintenance, and use. The law also extends to contracts and grants involving ICT.

    Montana

    Montana’s accessibility requirements are defined in state code 18-5-605 (formerly HB 239), which mandates that all state agencies provide IT access to individuals who are blind or visually impaired.

    Nebraska

    Nebraska’s Accessibility Policy requires that all ICT provided by state agencies meet WCAG 2.1 standards to ensure accessibility for users with disabilities.

    Nevada

    Nevada enforces its ADA Technology Accessibility Guidelines, which apply to all state entities and require conformance with WCAG 2.1.

    New Hampshire

    New Hampshire has its own Web and Mobile Application Accessibility Standards, which apply to all state agencies. The standards reinforce Section 508 compliance and recommend WCAG 2.0 as a guide to increase accessibility. A downloadable PDF of the standard is available on the state’s accessibility policy webpage.

    New Jersey

    New Jersey passed NJ A4856, a law requiring all digital platforms and web services used by school districts, charter schools, renaissance schools, and the Marie H. Katzenbach School for the Deaf to meet WCAG 2.1 Level AA.

    New York

    New York follows Accessibility of Information Communication Technology (NYS-P08-005) along with Senate Bill S3114A. These policies set the minimum accessibility standards for state agency websites and require conformance with the most current version of the WCAG.

    Ohio

    Ohio’s Administrative Policy IT-09: Website Ability mandates that all state agency websites, including those developed by third-party vendors, conform to WCAG 2.0 Level AA.

    Oklahoma

    Oklahoma enforces the Electronic and Information Technology Accessibility (EITA) Law, passed in 2004. This law incorporates the updated Section 508 standards and mandates WCAG 2.0 compliance for all state agencies.

    Pennsylvania

    Pennsylvania’s Information Technology Policy (ITP-ACC001) requires that all state government agencies meet revised Section 508 standards and the most current version of WCAG Level AA. Agencies are also encouraged to strive toward Level AAA.

    Rhode Island

    Rhode Island mandates that all state websites meet W3C’s Priority 1 Checkpoints, which are based on WCAG 1.0 standards.

    Texas

    Texas enforces the Texas Web Accessibility Standards, which are part of its Electronic Information Resources Accessibility Policy. Based on Section 508, these standards also include unique criteria for webcasts, applets, and plug-ins. In addition, Texas Administrative Code Sections 206 and 213 require that all state government and higher education websites meet accessibility standards.

    Utah

    Utah’s code 63A-16-209 outlines accessibility requirements for executive branch agencies. It mandates that agency websites and IT systems conform to the latest version of WCAG.

    Virginia

    Virginia enforces both the Virginia Information Technology Access Act (ITAA) and the Virginia Information Technology Accessibility Standard. Created by the Virginia Information Technologies Agency (VITA), these standards require conformance to Section 508 and WCAG 2.0 Level AA for all state agencies and higher education institutions.

    Washington

    Washington enforces the USER-01 Accessibility Policy (formerly Policy 188), which applies to all state agencies. It sets WCAG 2.1 Level AA as the minimum requirement for digital accessibility.

    Need Help Navigating Accessibility Laws?

    rying to make sense of accessibility laws—especially when each state plays by slightly different rules—can feel like walking through fog. Just when you think you’ve figured it out, something changes. That’s completely normal.

    If you’re not sure where your website stands or what steps to take next, you don’t have to figure it out alone. We work with teams every day who are navigating this same landscape. Whether you’re starting from scratch or trying to patch up an old site, we’re here to help you move forward confidently—with clarity, not confusion.

    Let’s talk. Schedule an ADA briefing with 216digital, and we’ll help you sort out what applies, what matters most, and what to do about it.

    Note: This article is for informational purposes only and does not constitute legal advice. Laws are subject to change. Always consult with legal counsel or a qualified accessibility specialist.

    Greg McNeil

    July 22, 2025
    Legal Compliance
    Accessibility, accessibility laws, state accessibility laws, WCAG, Web Accessibility, Website Accessibility

  • Like, Share, Include: Social Media Accessibility

    Social media is where we show up—for birthdays, announcements, encouragement, jokes, check-ins, and every little update in between. It’s where we stay connected to the people and communities that matter to us.

    But what happens when someone can’t fully experience that connection because of how a post was made?

    If your content isn’t accessible, you could be leaving people out—often without realizing it. And we’re not just talking about small numbers. Over a billion people worldwide live with some form of disability. Millions of users on social platforms are trying to engage just like anyone else every day.

    Social media accessibility is about noticing those barriers and learning how to remove them. The changes you need to make aren’t overwhelming. In fact, they’re surprisingly simple. With just a few thoughtful tweaks, your posts can reach more people, read more clearly, and connect more deeply. Let’s break it down together.

    Speak Clearly: Write for Real People

    Most of us scroll fast, scan quickly, and move on. So let’s keep things simple—for everyone.

    • Use everyday language. Aim for short, clear sentences that sound like how people actually talk. It helps readers and screen reader users alike.
    • Capitalize your hashtags. Writing them in #camelCase or #PascalCase (like this: #SocialMediaMatters) helps screen readers pronounce the words correctly.
    • Go easy on the emojis. A heart here and there? Great. But avoid long emoji strings, and always place them at the end of a sentence so they don’t disrupt the flow.
    • Skip formatting tricks. Don’t use dots, dashes, or weird spacing to line up your text. It may look cute visually, but it makes a mess for screen readers and mobile users.
    • Use meaningful links. “Click here” doesn’t tell someone what they’re about to open. Try something like “See our full video recap” instead.

    These small writing changes are one of the easiest ways to improve social media accessibility without altering your brand’s voice.

    Make Your Visuals Speak—To Everyone

    Photos, memes, and infographics carry so much meaning in a post—but only if people can access them. Here’s how to make your visuals work for all users.

    • Add alt text to all images. Skip phrases like “image of” and go straight to the point: what’s important in the picture?
    • Check your contrast. Text over images or colored backgrounds should meet at least a 4.5:1 contrast ratio. This makes sure everyone—including those with low vision—can read it.
    • Avoid putting text inside images. If you do, repeat that text in the caption or alt text.
    • Use GIFs with caution. Make sure they’re slow-looping and avoid flickering, which can trigger seizures or migraines.

    Caption Everything: Videos and Audio

    Whether it’s a behind-the-scenes clip, a podcast preview, or a quick update from your phone, make sure your media includes everyone.

    • Always include captions for videos. Even auto-generated ones need human editing to fix errors and add sound context.
    • Include transcripts for longer audio or video content like interviews or behind-the-scenes clips.
    • Write short video descriptions. These help users understand the purpose or story of the video before they watch.
    • Avoid flashy content. Anything that flashes more than 3 times per second could be dangerous. Keep it slow and simple.
    • Let users control playback. Don’t autoplay media. Give people the power to start and stop it on their own.

    Your Pre-Post Accessibility Checklist

    Before you tap “share,” take 30 seconds to run through this:

    • Is the writing clear, casual, and easy to follow?
    • Are your hashtags capitalized properly?
    • Did you add alt text or a description for every image or video?
    • Are emojis minimal and placed at the end?
    • Do your links say what they lead to?
    • Did you check your text/background contrast?
    • Are captions accurate and reviewed?
    • No autoplay or flashing content?

    Running this quick check every time is a great habit to support consistent social media accessibility across all your posts.

    Why It’s Worth It

    Making your posts accessible isn’t just about compliance—it’s about connection. When more people can engage, more people feel seen. And that leads to better conversations, stronger communities, and yes—better performance, too.

    • You’ll reach more people. Simple as that. Accessible posts invite more users in.
    • Try it yourself. Use VoiceOver (on iPhones) or TalkBack (on Android) to hear how your post sounds to a screen reader.
    • Watch the metrics. Posts with solid alt text, good contrast, and proper captions often get more clicks, longer watch times, and stronger engagement.

    Free Tools to Help You Out

    No need to figure it all out alone. These tools make social media accessibility easier:

    • Contrast Checkers: WebAIM, Accessible Colors, 
    • Caption Helpers: YouTube Studio (for editing auto-captions)
    • Assistive Testing: VoiceOver (iOS), TalkBack (Android), NVDA (PC)
    • Accessibility Guidelines: WCAG 2.1 or 2.2

    Social Media Accessibility Is About People, Not Just Posts

    Accessibility isn’t about being perfect—it’s about being aware. Social media accessibility helps make sure the stories you share, the moments you celebrate, and the content you create are open to everyone who wants to be part of it.

    It shows you care. It builds trust. And it reflects the kind of brand or team that people want to follow.

    Want to take it a step further? Before your next campaign, schedule an ADA briefing with 216digital. We’ll help you build inclusive strategies that work—for everyone.

    Greg McNeil

    July 18, 2025
    How-to Guides
    Accessibility, social media, social media accessibility, Web Accessibility, Website Accessibility

  • How Web Accessibility Can Help You Get More Leads

    Your website is more than a digital storefront—it’s the heartbeat of your marketing strategy. It’s where people discover your brand, explore your offerings, and ultimately decide whether to connect, convert, or click away.

    But what if some of your best potential customers never even get the chance to engage—not because they’re not interested, but because they physically can’t access your content?

    That’s where web accessibility steps in. And no, it’s not just about compliance (though that’s important too). It’s a smart, future-forward strategy that can open doors, build trust, and improve performance across the board. From boosting SEO to earning customer loyalty, accessibility does more than make your site usable—it makes it work harder for your business.

    Let’s take a closer look at why web accessibility is one of the most overlooked yet high-impact ways to drive leads and grow your brand.

    1. Reach a Bigger Audience—Literally

    Roughly 1 in 4 adults in the U.S. lives with a disability. That includes people with visual, hearing, cognitive, or motor impairments—all of whom can face barriers when navigating websites that aren’t built with accessibility in mind.

    When your site isn’t inclusive, you’re unintentionally closing the door on millions of potential users. For instance:

    • Videos without captions exclude people who are deaf or hard of hearing.
    • Poor color contrast or missing keyboard navigation blocks access for screen reader users.
    • Overcomplicated layouts make it tough for visitors with cognitive disabilities to complete tasks.

    By removing those barriers, you’re not just being considerate—you’re expanding your reach. People actively look for businesses that value accessibility. Making your site inclusive sends the message that you see and support all your customers, not just some.

    2. A Better Experience for Everyone

    The truth is, accessibility and great user experience go hand-in-hand. Many accessibility practices align perfectly with smart UX design—so when you improve access for some, you improve usability for all.

    Here’s how:

    • Clear headings and well-organized content help screen reader users—but also make scanning easier for busy visitors.
    • Larger buttons and user-friendly forms benefit people with limited mobility, but also feel better on mobile.
    • Clean fonts, strong color contrast, and plain language help people with low vision or cognitive challenges—and reduce friction for every user.

    When your site removes unnecessary hurdles, more people can fill out forms, request quotes, sign up for emails, or make a purchase. Accessibility isn’t just about making things available—it’s about making them easy.

    3. Boost Your SEO (Yes, Really)

    Search engines and screen readers have something in common: they both rely on clean, well-structured content. That means web accessibility can also give your SEO a measurable lift.

    For example:

    • Descriptive alt text for images supports screen reader access and helps Google understand your content.
    • Proper use of headings (like H1s and H2s) improves content hierarchy for both users and crawlers.
    • Clean code, logical page structure, and fast load times all play into both accessibility and SEO best practices.

    The upshot? Better indexing, higher rankings, and more organic traffic—getting you in front of the right people, right when they’re searching for what you offer.

    4. Build Real Trust (And Keep It)

    When someone visits your site and sees that it’s designed to include them, it tells them something important: you care. That message matters.

    Trust is a major factor in whether someone becomes a lead. If visitors feel that your business is thoughtful, inclusive, and easy to engage with, they’re more likely to hand over their contact information, subscribe to updates, or reach out for a quote.

    Over time, accessibility becomes part of your brand identity. Inclusive websites are more likely to be recommended, shared on social media, and praised in online reviews. When you show up for your audience, they remember—and they talk.

    5. Lower Bounce Rates. Higher Conversions.

    Getting people to your site is only half the battle. The other half? Keeping them there and guiding them toward action.

    If users encounter friction—confusing forms, unreadable text, or inaccessible menus—they’ll bounce. Accessibility addresses that head-on by creating smoother paths to conversion.

    Some real-world benefits:

    • Forms are easier to complete with proper labels, instructions, and keyboard access.
    • Calls to action are reachable for those using assistive tech.
    • Mobile users benefit from accessible features like responsive layouts and finger-friendly buttons.

    When you give everyone a fair shot at engaging with your content, more people stick around—and more of them take action.

    6. Stay Ahead of Legal Risk

    The legal landscape around digital accessibility is shifting fast. In 2024 alone, over 4,600 ADA-related website lawsuits were filed in the U.S.—and they weren’t all aimed at big corporations. Small and mid-sized businesses were also in the crosshairs.

    Being proactive about accessibility helps you reduce legal risk before it becomes a problem. It’s also a sign of a brand that’s paying attention—not just to the law, but to evolving consumer expectations.

    Customers today want to do business with companies that reflect inclusive values. By investing in accessibility now, you’re not only protecting your business—you’re showing leadership in a space that matters.

    7. Turn Happy Users Into Vocal Advocates

    There’s nothing quite like word-of-mouth marketing—and accessible websites tend to leave a lasting impression.

    People with disabilities remember the brands that treat them with dignity. Caregivers remember websites that work smoothly for their loved ones. Allies notice the businesses doing the right thing, and they talk about it.

    These are the folks who will leave glowing reviews, share your content, and recommend you to others. That kind of organic momentum adds up quickly and can become a steady, reliable source of new leads.

    Putting It All Together: Web Accessibility Is Smart Marketing

    We all know how challenging lead generation can be. Competition is fierce. Attention is scarce. Trust takes time.

    But accessibility gives you an edge:

    • It helps you reach more people.
    • Keeps them engaged longer.
    • Makes it easier for them to take the next step.
    • Builds long-term trust and loyalty.
    • Enhances your SEO.
    • Reduces legal risk.
    • Encourages positive word-of-mouth.

    Best of all? You don’t have to do everything at once. Start small. Add image alt text. Clean up your heading structure. Improve your form labels. Then work your way toward broader WCAG compliance through expert audits and real-world testing.

    Final Thoughts

    If accessibility hasn’t been on your radar yet, this is the moment to bring it into focus. Because when your website is inaccessible, you’re not just leaving people out—you’re leaving leads behind.

    Web accessibility isn’t just a checklist item. It’s a competitive advantage. It strengthens every aspect of your digital strategy—from visibility and engagement to conversions and customer retention.

    At the end of the day, it’s about building digital spaces that welcome everyone. And when you do that, you don’t just grow your audience—you grow your business.

    Ready to Make Accessibility Your Advantage?

    At 216digital, we help businesses transform accessibility into a growth strategy. Whether you’re starting from scratch or refining your current approach, we’re here to help you find and fix issues, stay compliant, and create better digital experiences for everyone.

    Our phased process—starting with ADA Risk Mitigation and moving into WCAG & Section 508 Conformance—puts you on the path to stronger performance, greater trust, and fewer roadblocks.

    Let’s make your website work better for everyone.

    Contact 216digital today to schedule your free accessibility consultation.

    Greg McNeil

    July 17, 2025
    The Benefits of Web Accessibility
    Accessibility, Benefits of Web Accessibility, Lead generation, Web Accessibility, Website Accessibility
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