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  • Legal Compliance for Websites: A Guide to Accessibility

    Legal compliance for websites is a key step toward building a welcoming digital space.

    When you create a website, you want as many people as possible to enjoy it. This goal includes users with disabilities who may rely on assistive technology.

    This guide will explain the main laws and guidelines that affect website accessibility. It will also share tips on how to keep your site compliant. By the end, you will have a better grasp of how to protect your business and create a better online experience.

    Why Accessibility Matters

    Accessibility is about making sure that all users, including those with disabilities, can interact with your website. People have different needs. Some use screen readers to hear text read aloud, while others navigate websites by keyboard or voice commands.

    When your website is accessible, you open your doors to a bigger audience. You also reduce legal risks. Many businesses have faced lawsuits for failing to meet these standards. A commitment to legal compliance and accessibility can improve customer trust and brand image.

    Major Accessibility Laws in the United States

    1. Americans with Disabilities Act (ADA)

    The ADA is a civil rights law that bans discrimination based on disability in many areas of public life. Though it does not mention websites directly, courts often view online spaces as public places. This means that business websites need to be usable by people with disabilities.

    A growing number of lawsuits focus on ADA website violations.

    Businesses in retail, hospitality, and beyond have faced legal action. By prioritizing legal compliance and following accepted guidelines, you can lower this risk and help more people access your site’s content.

    2. Section 508 of the Rehabilitation Act

    Section 508 applies to federal agencies and other organizations that receive federal funding. It requires that electronic and information technology, including websites, be accessible. This standard guides agencies on what to do, and it also helps private businesses learn from these rules.

    If you work with government agencies, Section 508 legal compliance might be required in your contracts. This can impact design choices and the tools you use to develop your website.

    International Regulations

    You may operate in more than one country, or you might have users from around the world. Different regions have their own accessibility laws. A few common examples include:

    • European Accessibility Act (EAA): Covers digital products and services in the European Union.
    • Accessibility for Ontarians with Disabilities Act (AODA): Requires organizations in Ontario, Canada, to meet set standards.
    • Australian DDA (Disability Discrimination Act): Digital accessibility is included in its guidelines.

    These laws share a common goal: allowing all people, regardless of ability, to take part in online activities.

    Consequences of Non-Compliance

    Failure to follow these standards can lead to serious problems for your business.

    1. Legal Risks: Lawsuits can be expensive. Defending even one lawsuit can cost tens of thousands of dollars or more, depending on the complexity of the claims.
    2. Reputational Damage: People may avoid businesses that do not serve all users equally. This can lead to negative press or social media criticism.
    3. Lost Opportunities: Many potential customers have disabilities. If they cannot use your website, they will go elsewhere.

    WCAG includes different levels of compliance: A, AA, and AAA. Many legal compliance guidelines suggest aiming for WCAG 2.1 Level AA. This level covers the most common issues without being too restrictive for most businesses.

    The Role of WCAG in Accessibility

    The Web Content Accessibility Guidelines (WCAG), created by the World Wide Web Consortium (W3C), are the most widely accepted standards for web accessibility. They are built around four main ideas:

    1. Perceivable: Users must be able to see or hear your content in some form. This includes captions for videos and text alternatives for images.
    2. Operable: Your site’s features must be usable by different input methods, such as a keyboard.
    3. Understandable: Both the content and design should be clear.
    4. Robust: The site should work well with various assistive technologies, like screen readers.

    WCAG includes different levels of compliance: A, AA, and AAA. Many legal guidelines suggest aiming for WCAG 2.1 Level AA. This level covers the most common issues without being too restrictive for most businesses.

    Best Practices to Maintain Legal Compliance

    Run an Accessibility Audit

    Start by checking the current state of your website. Several free and paid tools can evaluate your site’s accessibility. Examples include:

    • WAVE: Highlights problem areas on your pages.
    • Google Lighthouse: Checks performance and accessibility within Google Chrome.

    Automated scans are helpful, but combine them with real user tests if possible.

    Fix Common Barriers

    After your audit, address any problem areas. Common fixes include:

    • Adding alt text to images.
    • Correcting color contrast so the text is easier to read.
    • Ensuring forms and buttons are usable by keyboard navigation.

    If your videos or audio files do not have captions or transcripts, add them.

    Train Your Team

    Everyone who posts content or updates your website should know basic accessibility practices. Teach them how to add alt text, format headings correctly, and keep color contrast in mind. Regular training prevents future mistakes that can harm accessibility.

    Adopt a Clear Design and Layout

    Use consistent headings, simple menus, and clear labels on your forms. This supports users who rely on screen readers or have cognitive challenges. It also creates a more pleasant experience for all users.

    Review and Update Regularly

    Websites change over time. New pages, features, or media can create fresh challenges. Perform routine reviews to catch any new issues. Keep track of updates to WCAG or other legal compliance guidelines.

    Practical Tools to Assist with Accessibility

    • Screen Readers (NVDA, JAWS): Let you hear how your site sounds to a user with visual impairments.
    • Color Contrast Checkers (WebAIM): Show you if your text and background colors meet recommended contrast levels.
    • Keyboard Testing: Move through your site using only a keyboard. Watch for traps or areas where you cannot reach buttons and links.

    These tools help you spot issues quickly. They also help you confirm that your fixes are working as expected.

    Additional Resources

    If you need more guidance, look into these sources:

    • WebAIM (Web Accessibility in Mind): Provides tutorials and articles on creating inclusive websites.
    • The A11Y Project: A community-driven site with accessibility resources, tips, and tools.
    • W3C Web Accessibility Initiative (WAI): The official home of WCAG, plus other technical resources.

    Learning about accessibility is an ongoing process. Changes in technology and updates to the law mean there is always more to discover.

    Moving Forward with an Inclusive Approach

    Making your website accessible isn’t just about legal compliance—it’s about creating a space where everyone feels welcome. By keeping accessibility in mind, you’re not just protecting your business; you’re also showing your customers that you value their experience and needs.

    Accessibility doesn’t have to be overwhelming. Start with small, intentional steps to improve your site and keep building from there. If you’re unsure where to start or want guidance, let us help. Schedule an ADA briefing with 216digital and get practical advice tailored to your business. Together, we can make your website an inclusive and inviting space for all users.

    Greg McNeil

    January 22, 2025
    Legal Compliance
    Accessibility, ADA, EAA, Legal compliance, Section 508, WCAG, WCAG Compliance
  • Why Legal Compliance for Websites Matters in Canada

    Imagine landing on a website and feeling stuck because you can’t navigate it properly, read the content, or interact with its features. Frustrating, right? Now imagine that being your daily reality. For many people with disabilities, this is how they experience the web.

    That’s where web accessibility comes in. It’s about making sure everyone—regardless of ability—can use websites with ease. Not only is this the ethical thing to do, but it’s also a requirement for legal compliance for websites in Canada and beyond.The good news? It’s easier to achieve than you might think, and it comes with benefits that go far beyond ticking a legal box.

    Why Web Accessibility Matters

    Web accessibility ensures that everyone, including people with disabilities, can use your website effectively. In Canada, over one in five people have a disability. By making your website accessible, you’re opening it up to a wider audience, improving your SEO, and building a stronger brand.

    Failing to address accessibility can exclude potential users, harm your reputation, and even lead to fines or lawsuits. But accessibility isn’t just about avoiding risks—it’s about fulfilling legal compliance for websites and showing you care about inclusivity while meeting the needs of all your customers.

    It also gives your business a competitive edge. Many Canadians prefer to support brands that align with their values, including social responsibility. In fact, 25% of Canadian consumers choose brands that demonstrate inclusivity. Making your website accessible shows you’re committed to these values and helps build trust with your audience.

    Accessibility Laws in Canada: What You Need to Know

    Canada’s federal and provincial laws require businesses to make their websites accessible. All these laws align with the Web Content Accessibility Guidelines (WCAG), creating a consistent standard nationwide. Below is a quick overview:

    • Accessible Canada Act (ACA): Aims for a barrier-free Canada by 2040. Federal organizations must remove barriers, including those on websites.
    • Accessibility for Ontarians with Disabilities Act (AODA): Requires Ontario businesses to meet WCAG 2.0 Level AA by 2025. Non-compliance can result in fines of up to $100,000 per day.
    • Accessibility for Manitobans Act: Focuses on removing barriers, including in technology, with WCAG compliance and staff training required.
    • Nova Scotia Accessibility Act: Aims for a fully accessible province by 2030, with penalties up to $250,000 for violations.
    • Accessible British Columbia Act: Requires websites to meet WCAG standards, with full implementation by 2024.

    These laws emphasize legal compliance for websites to create inclusive digital spaces while highlighting the risks of non-compliance, such as significant fines and damage to your brand’s reputation.

    What is WCAG?

    The Web Content Accessibility Guidelines (WCAG), developed by the Wide Web Consortium (W3C), are the global standard for creating accessible websites. These guidelines provide a framework for ensuring that web content is usable by people with a wide range of disabilities, including visual, auditory, physical, speech, cognitive, and neurological disabilities.

    WCAG is built on four core principles, ensuring that websites are:

    • Perceivable: Content must be presented in ways that all users can perceive, whether through sight, hearing, or touch.
    • Operable: Navigation and interaction must be functional using various input methods, such as keyboards, voice commands, or assistive devices.
    • Understandable: Information and the operation of the user interface should be clear and intuitive.
    • Robust: Websites must work with a variety of assistive technologies, including screen readers and text magnifiers

    The guidelines are structured across levels of compliance: A (basic), AA (intermediate), and AAA (advanced). For instance, under laws like AODA, Ontario businesses must meet WCAG 2.0 Level AA standards.

    Why Accessibility is a Smart Move for Canadian Retailers

    Let’s talk business for a minute. Canadians with disabilities represent a market with over CAD 55 billion in annual purchasing power. Making your website accessible means you’re opening your doors to this massive audience.

    Accessibility also tackles common issues like shopping cart abandonment. Did you know the average cart abandonment rate is 70%? For users with disabilities, it’s probably even higher—often due to frustrating website designs. By improving accessibility, you’re making it easier for everyone to shop with you, which can boost your sales.

    On top of that, Canadians expect brands to align with their values. Studies show that 16% of consumers will stop supporting businesses that don’t prioritize social responsibility. Making your site inclusive sends a clear message: you care about your customers, and you’re committed to doing the right thing.

    Why Accessibility Benefits Everyone

    When you make your website accessible, you’re not just meeting legal compliance for websites—you’re gaining a ton of other advantages:

    • Inclusivity: Your website becomes usable for everyone.
    • Better SEO: Search engines love accessible websites, so you’re more likely to rank higher.
    • Wider Audience: You’re opening up your site to millions of Canadians with disabilities.
    • Stronger Brand Image: Being inclusive shows you care about your customers.
    • Legal Protection: You’ll avoid fines and lawsuits, while building a more user-friendly site.

    Steps to Make Your Website Accessible

    Not sure where to start? Here’s a simple game plan to get your site on the right track:

    1. Audit Your Site: Use tools like WAVE and Lighthouse to spot accessibility issues.
    2. Learn WCAG Standards: Get familiar with WCAG 2.0 or 2.1 Level AA guidelines.
    3. Fix the Basics: Add alt text to images, ensure keyboard navigation works, and include captions for videos.
    4. Get Feedback: Work with users who have disabilities to test your site.
    5. Educate Your Team: Train your staff on accessibility best practices.
    6. Call in the Pros: Accessibility consultants can help with trickier issues.
    7. Stay Updated: Keep up with changes in accessibility standards and laws.

    The Risks of Ignoring Accessibility

    Skipping accessibility isn’t just a bad look—it’s risky business. For example, AODA violations can cost corporations up to $100,000 a day. But the financial cost is just part of the problem.

    An inaccessible website can damage your reputation and alienate a large chunk of your audience. People want to support brands that align with their values, and being seen as inaccessible could send them straight to your competitors.

    Building a More Inclusive Future

    Legal compliance for websites is more than a regulatory checkbox—it’s an opportunity to create a welcoming digital space for everyone. By prioritizing accessibility, you not only expand your audience but also demonstrate your commitment to inclusivity and social responsibility. Canadians value businesses that align with their beliefs, and web accessibility is a clear way to build trust and loyalty while fostering meaningful connections with your customers.

    Achieving accessibility doesn’t have to be overwhelming. Simple steps like conducting audits, adhering to WCAG standards, and training your team can make your website more inclusive and user-friendly for all. Accessibility isn’t just about meeting legal requirements—it’s about creating a future where everyone can participate equally in the digital world.

    Ready to take the next step? Partner with 216digital for expert guidance on legal compliance for websites. From comprehensive audits to ongoing support, we’ll help you achieve compliance and build a more inclusive online experience. Schedule your ADA briefing today!

    Greg McNeil

    January 20, 2025
    Legal Compliance
    Accessibility, accessibility laws, AODA, Canada, International Accessibility Laws, Legal compliance, Website Accessibility
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