data privacy Archives /Tag

Website Legal Compliance: What You’re Missing
When you launch a new site, it’s easy to obsess over visuals, page speed, and fancy features. Yet the part that can hurt most—financially and reputationally—is website legal compliance. From privacy regulations to accessibility standards and copyright concerns, missing the mark can lead to fines, lawsuits, and serious damage to your reputation.

In this article, we’ll break down the core legal areas every website owner needs to understand—and offer clear steps to help you stay protected and accountable.

The Importance of Website Legal Compliance

Website legal compliance refers to the set of laws and regulations that govern how websites must operate. This includes how personal data is collected, stored, and shared, how accessible your site is to users with disabilities, and how you handle intellectual property.

Staying aligned with today’s legal standards shows that your site is built with care and intention. It reflects a clear understanding of your users’ needs, the expectations of regulatory bodies, and the broader responsibility that comes with running an online business. In practice, legal compliance supports everything from user trust to operational stability.

The Rules Are Constantly Evolving

Unfortunately, keeping up with these responsibilities isn’t always straightforward. Legal standards on the web are constantly shifting—what’s acceptable today might fall short tomorrow. New laws roll out, existing ones evolve, and enforcement becomes more active.

Global data privacy regulations like the GDPR, state-level laws such as California’s CCPA and CPRA, and evolving accessibility standards like WCAG 2.2 introduce new layers of responsibility. These shifts—each with their own nuances and timelines—make it clear that staying compliant isn’t something you do once and forget.

It takes ongoing attention, flexibility, and collaboration across your digital team to keep everything aligned. Approaching compliance with intention—rather than waiting until something goes wrong—helps keep your site stable and your risk low.

Key Areas of Website Legal Compliance

As legal requirements continue to evolve, it helps to understand where your responsibilities fall. Legal compliance spans a wide range of areas—from how you handle user data to the specific regulations that apply to your industry. Breaking it down into manageable parts can make the process feel more focused and achievable.

Data Privacy & Protection

Data privacy is all about respecting and protecting the personal information people share when they visit your website—things like names, email addresses, IP addresses, and browsing activity. It gives individuals the right to understand how their data is used, and the ability to make informed choices about it. This includes having the power to access their information, correct it, or even ask for it to be deleted.

To support these rights, many countries have passed specific laws that set clear rules for how businesses must collect, handle, and share personal data. These laws apply even if your business is located in a different region, as long as you serve users in those areas. Key examples include:
- General Data Protection Regulation (GDPR): Governs data protection in the European Union. It applies to any business—no matter where it’s located—that collects or processes data from EU residents.
- California Consumer Privacy Act (CCPA): Grants California residents the right to know what personal data is collected, request deletion, and opt out of data sales.
- California Online Privacy Protection Act (CalOPPA): Requires commercial websites and online services that collect personal data from California residents to post a clear privacy policy.
- Personal Information Protection and Electronic Documents Act (PIPEDA): Canada’s primary privacy law for private-sector organizations, outlining rules for obtaining meaningful consent and handling personal information responsibly.
These laws are designed to protect users’ privacy, and they often apply based on where your users are—not where your business is. If your website serves visitors in these regions, you’re likely required to comply.

Where to Start

If you’re aiming to meet data privacy requirements, begin with a few foundational steps:
- Post a privacy policy that’s easy to understand and up to date.
- Use a cookie banner that explains what’s being collected and why.
- Allow users to access, correct, or delete their personal information.
- Confirm your third-party vendors handle data responsibly.
You may also need to address specific regulations, such as the Children’s Online Privacy Protection Act (COPPA) if your site collects data from children, or the Federal Trade Commission Act (FTC) if your business operates in the U.S.

Accessibility

Your website should work for everyone—not just some visitors. Web accessibility means designing your site so that people with disabilities can use it without barriers. This includes individuals with vision, hearing, mobility, and cognitive differences. Making your website accessible isn’t just considerate—it’s often required by law.

Here are some of the key legal frameworks that shape web accessibility standards:
- Americans with Disabilities Act (ADA): A U.S. civil rights law that prohibits discrimination against people with disabilities. While the ADA doesn’t specifically name websites, courts have increasingly ruled that business websites—especially those tied to physical storefronts—must be accessible.
- Section 508 of the Rehabilitation Act: Requires federal agencies and organizations receiving federal funding in the U.S. to ensure their websites and digital services are accessible to people with disabilities.
- Accessibility for Ontarians with Disabilities Act (AODA): A Canadian law that sets mandatory accessibility standards for public and private sector websites in Ontario.
- California’s Unruh Civil Rights Act: A state law that guarantees equal access to all business services, and has been used to support lawsuits demanding website accessibility.
All of these laws reinforce the same idea: digital spaces should be usable by everyone. And they’re pushing more businesses to treat accessibility as essential—not optional.

Meeting Technical Standards

Legal requirements are one side of the equation—making them work on your site is the other. Once you’ve wrapped your head around the laws, the next step is applying them in a way that actually works for your users and your team.

The most widely recognized framework for building accessible websites is provided by the Web Content Accessibility Guidelines (WCAG). Aiming for WCAG 2.1 Level AA conformance is a strong, practical target. That includes steps like:
- Making your site usable with a keyboard
- Adding alt text to meaningful images
- Providing captions for video content
- Using clear structure and strong color contrast
Implementation: Turning Website Legal Compliance Into Culture

Run an Audit

Start by evaluating where you stand:
- Map how personal data flows through your site
- Check for accessibility barriers
- Review cookies, plugins, and integrations
- Document areas for improvement and assign owners
Audits give you clarity and a foundation for action.

Update Your Policies

Maintain clear, accessible documentation:
- Privacy Policy
- Cookie Policy
- Terms of Service
- Accessibility Statement
Avoid legal jargon. Update your policies annually or when regulations change. Place them in visible locations, like your website footer.

Train Your Team

Website legal compliance isn’t a solo task. Everyone on your team plays a role:
- Developers ensure systems protect data
- Designers build with accessibility in mind
- Marketers follow consent rules and maintain transparency
Create a shared checklist and offer periodic training to keep everyone aligned.

Maintain Ongoing Vigilance
- Schedule quarterly audits
- Monitor legal updates from reliable sources
- Log and address user complaints promptly
- Track progress on accessibility improvements
This approach transforms compliance from a one-time task into an ongoing priority.

Feature an Accessibility Statement

A good accessibility statement provides:
- Your current conformance level (e.g., WCAG 2.1 AA)
- A summary of known issues and planned improvements
- Contact information for feedback
Publishing a statement makes your efforts visible and invites accountability.

Future-Proof Your Website

Website legal compliance doesn’t happen all at once. It’s woven into how you build, update, and maintain your site over time. From protecting data to improving accessibility, every improvement you make is part of a broader commitment—to your users, to your business, and to doing things right.

There’s no shortcut, and that’s okay. The point isn’t perfection—it’s consistency. Staying informed, making thoughtful updates, and involving your team means you’re building a foundation that can grow with your business, not against it.

If you’re unsure where to start or need help making sense of it all, 216digital is here. Let’s talk through your next steps in a quick ADA briefing—no pressure, just practical guidance to help you move forward with clarity.
Greg McNeil

May 22, 2025

Legal Compliance

Accessibility, ADA Website Compliance, data privacy, GDPR, Legal compliance, Web Accessibility
Building Trust Through Data Privacy and Accessibility
Picture this: you’re on a checkout page, ready to buy, when a wall of legal text blocks the button and your screen reader can’t even find the “accept” link. Do you trust that site? Most shoppers don’t—and they bail. Privacy and accessibility shouldn’t be an either-or proposition; handled together, they build instant confidence.

Too often, users are forced to choose between protecting their personal information and navigating a website with ease. A confusing privacy policy here, an inaccessible cookie banner there—and just like that, trust starts to slip. At their core, data privacy and accessibility both ask the same questions: Are we being clear? Are we giving people control? Are we including everyone? When these two efforts work together, they create a better experience for every user.

This article explores how to align your site’s approach to data privacy and accessibility, why it matters, and what steps your team can take to build real trust from the very first click.

Why Data Privacy and Accessibility Align

Data privacy is about protecting what you learn from your visitors. Accessibility is about making sure they can actually use your website. On the surface, these may seem like different goals, but they share three core principles:
- Transparency – Tell users what you do.
- Control – Let them decide how much to share.
- Inclusion – Make every tool usable.
When people understand your policies and can reach every corner of your site—whether by mouse, keyboard, or screen reader—they’re more likely to stick around, make purchases, and return again.

A Quick Primer on U.S. Privacy Rules

Let’s zoom in for a moment on data privacy laws in the U.S. Several states now give residents clear rights over their data. The California Consumer Privacy Act (CCPA) and its update, the CPRA, let users see, delete, or limit the sale of their personal details. Colorado, Connecticut, Utah, Virginia, and Oregon have passed similar laws.

Even if your company isn’t based in one of these states, chances are good that someone from those areas is visiting your site. Following the most comprehensive rules isn’t just about compliance—it’s the safest and smartest path forward for your brand.

What Accessibility Means Online

Accessibility means ensuring people with visual, hearing, motor, or cognitive disabilities can use your site. The Web Content Accessibility Guidelines (WCAG) spell out how to do this, with best practices like:
- Keyboard navigation
- Clear headings and layout
- Adequate color contrast
- Captions or transcripts for videos and audio
It’s not just about doing the right thing. Courts have increasingly linked the Americans with Disabilities Act (ADA) to public-facing websites. That makes accessibility both a quality goal and a legal imperative.

Where the Two Worlds Meet

Want to see where data privacy and accessibility collide? Just look at your cookie banner.

This is often the first thing visitors see—and it’s where trust can break in two. If the banner traps keyboard focus, lacks contrast, or can’t be closed without a mouse, users who rely on assistive tech may bounce before they even get started. In that moment, data privacy controls fail, and usability collapses.

It’s a missed opportunity. Done well, that same banner could build credibility and demonstrate respect—for choice and access alike.

Four Places Trust Can Break

Let’s look at four areas of your site where trust is most likely to falter—and how to fix it before it does.

1. Consent & Cookie Pop-Ups: The Front Door of Trust
- Say it out loud. Code the banner so screen readers announce the headline first—not the fine print.
- Keep the keyboard in the room. Maintain a clear focus ring so keyboard users never lose track.
- Use plain language. Simple buttons like “Accept,” “Decline,” and “Customize” make choices obvious.
2. Forms and Checkout
- Ask for only what you need. Don’t overreach with your data collection.
- Pair every field with a label. Avoid using placeholder text alone.
- Flag errors clearly. Use both text and color, and link error messages back to the form fields.
3. Analytics and Tracking
- Honor Do Not Track signals. Respect user intent where it’s expressed.
- Add opt-out links. Put them in your footer and make them keyboard accessible.
- Anonymize IPs. Avoid tying activity to identifiable users when possible.
4. Content Files
- Tag your PDFs. Make them searchable and readable.
- Scrub personal info. Clean downloadable files of names or sensitive data.
- Write great alt text. Describe visuals without exposing private details.
These aren’t extras—they’re basics. Nail them, and you’ll show visitors you care about both their data privacy and their ability to engage.

Building a Cross-Team Trust Framework

Trust isn’t built in one department—it’s a team effort. But in many organizations, legal, development, and marketing work in silos. That’s a recipe for gaps.

Instead, bring everyone to the table with shared goals:
- Legal writes policies in clear, eighth-grade reading level language. Add a short “Plain English Summary” at the top.
- Developers turn policy into practice. They build with WCAG 2.2 AA in mind, test with screen readers, and verify keyboard accessibility.
- Marketing respects consent signals. They use analytics tools that focus on aggregated data and avoid building detailed user profiles.
Hold short monthly standups. Each group should report progress on bounce rate, opt-out rate, and accessibility errors. When everyone has a number to own, priorities align.

Action Plan in Seven Steps

A combined data privacy and accessibility strategy doesn’t have to be complicated. Here’s a quick-start checklist:
1. Map every data touchpoint. Include forms, chats, analytics tools, and third-party scripts.
2. Run a joint audit. One checklist, two goals. Avoid duplicate work.
3. Fix high-risk issues first. Broken keyboard access on a checkout form can cost you sales—and get you sued.
4. Choose a consent platform that meets WCAG. Look for keyboard support and scalable font sizes.
5. Rewrite dense policy pages. Use short sentences, descriptive headers, and bullet points.
6. Train your team. Cover accessibility and data privacy in new hire orientation and quarterly refreshers.
7. Publish a changelog. Tell users when you update how their data is handled or how the site works. It shows you’re transparent.
Measuring Success

Trust is hard to measure—but not impossible. Here are a few indicators that your efforts are paying off:
- Fewer support tickets about navigation or login issues
- Lower cart abandonment rates
- Higher sign-ups after revising consent forms
- Better survey results when asking if users feel safe and included
Small gains in these areas show you’re on the right track. Over time, they compound into stronger customer relationships.

Final Thoughts

Trust isn’t just a design trend—it’s a survival strategy in modern e-commerce. When data privacy and accessibility go hand in hand, you create a website that feels safe, respectful, and inclusive.

And that kind of experience builds loyalty.

If you’d like a second set of eyes on both privacy and accessibility, let’s talk. At 216digital, we specialize in aligning accessibility and data privacy from the ground up. Together, we can help you build a site that earns trust from the first click—and keeps it long after the page loads.
Greg McNeil

April 25, 2025

Legal Compliance, Web Design & Development

California Consumer Privacy Act, data privacy, WCAG, web development, Website Accessibility
How GDPR and CCPA Are Shaping Data Privacy
Data privacy isn’t a new concept. Businesses have been managing sensitive customer information for decades—through paper files, databases, CRMs, and now digital platforms. What has changed is the growing expectation that people should have control over their own data. Laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) didn’t invent data privacy—but they’ve redefined the standards.

These regulations are reshaping how organizations around the world approach data—how they collect it, store it, share it, and most importantly, how they communicate about it. If you’re leading a business, managing digital operations, or overseeing customer experience, understanding how these laws work isn’t just a compliance task—it’s a strategic advantage.

What the CCPA Introduced to U.S. Businesses

When the CCPA took effect in 2020, it marked a turning point for U.S.-based organizations. For the first time, there was a law that gave American consumers—not just businesses—clear, enforceable rights over their personal data. It caught many companies off guard.

California residents gained the legal right to:
- Know what personal information is being collected about them.
- Request the deletion of that information.
- Opt out of the sale of their data.
For businesses, this meant a new level of transparency. You needed to disclose how data was being used, offer clear opt-out tools, and ensure your privacy policies were not only accessible—but written in plain, understandable language.

This wasn’t just about legal boxes to check. It was about shifting power. CCPA put the customer in the driver’s seat.

A Ripple Effect Beyond California

Even though the CCPA is a state law, its impact has reached far beyond California’s borders. Why? Because any business that serves California residents—regardless of location—has to comply. And for companies with customers across the U.S., it simply made sense to raise privacy practices across the board.

That’s why CCPA didn’t stay a California issue. It sparked national conversations, boardroom discussions, and policy rewrites. It also paved the way for other states to create their own laws. Virginia, Colorado, Connecticut, and Utah have already passed privacy regulations of their own. Each carries unique nuances, but most borrow heavily from the same foundational ideas introduced by the CCPA and GDPR.

The GDPR: Setting the Global Standard

Before CCPA came onto the scene, there was GDPR. Introduced by the European Union in 2018, the General Data Protection Regulation quickly became the global benchmark for data privacy.

Its scope was ambitious—and intentional. GDPR applies to any organization, anywhere in the world, that processes data from EU citizens. Whether you’re based in Paris, New York, or Singapore, if your business interacts with European customers, you’re expected to comply.

Core GDPR Requirements:
- Consent: Businesses must get clear, informed consent before collecting personal data.
- Right to Be Forgotten: Individuals can ask for their data to be deleted permanently.
- Breach Notification: Organizations must report data breaches within 72 hours.
- Data Portability: Consumers have the right to access and transfer their own data.
The GDPR’s influence is still growing. Many new laws—both in the U.S. and abroad—are built using GDPR as a model. And in the absence of a single U.S. federal privacy law, many organizations default to GDPR compliance as a way to meet the highest global standard.

GDPR vs. CCPA: Two Paths, One Direction

While GDPR and CCPA share the same underlying goal—giving people more control over their personal data—they approach it in different ways.

Who’s Affected?
- GDPR: Global reach. Applies to any company handling EU data.
- CCPA: U.S.-based, but applies to companies interacting with California residents.
Consumer Rights
- GDPR: Offers broad rights—access, deletion, correction, portability.
- CCPA: Emphasizes transparency, deletion, and the right to opt out of data sales.
Consent Models
- GDPR: Requires proactive, upfront permission.
- CCPA: Allows post-collection opt-outs, which can be more flexible for businesses but less direct for consumers.
The differences matter—but the direction is the same. Regulators are moving toward greater accountability, and consumers are demanding more clarity and control.

A Growing Patchwork of U.S. Laws

The U.S. now faces a growing number of state-level privacy laws, each with its own requirements and timelines. Virginia’s VCDPA, Colorado’s CPA, and Connecticut’s CTDPA are just a few of the new players. While many reflect GDPR or CCPA in principle, the details vary—and that’s where things get tricky.

For multi-state businesses, managing these differences isn’t just time-consuming—it can be a real risk. You’re not just dealing with technical updates to your website. You’re coordinating privacy notices, opt-out mechanisms, data retention policies, and more—often with overlapping or conflicting requirements.

A unified federal privacy law, like the proposed American Privacy Rights Act (APRA), could help simplify things. However, with delays in Congress and shifting political priorities, that kind of clarity is still out of reach.

What You Can Do Now

So what’s the path forward? The answer isn’t to wait for regulation to catch up—it’s to lead with purpose.

1. Map Your Data

Know what you’re collecting, where it’s stored, who has access, and why. Without a clear inventory, compliance is guesswork.

2. Strengthen Your Privacy Policy

Make sure your privacy policy is accurate, accessible, and written in plain language. Your customers—and regulators—should understand it without needing a legal degree.

3. Build in Flexibility

Invest in systems and processes that can adapt. Privacy laws will continue to evolve. Your infrastructure should be ready to scale with them.

4. Respect User Rights

Whether it’s a GDPR data access request or a CCPA opt-out form, your business should respond quickly, clearly, and respectfully. That responsiveness builds trust.

5. Lead with Transparency

Customers don’t expect perfection. But they do expect honesty. Be upfront about what data you collect and how you use it. When in doubt, over-communicate.

Final Thoughts

Data privacy isn’t a passing trend—it’s a defining feature of the modern digital experience. And laws like GDPR and CCPA aren’t just compliance checklists. They’re a signal that the world is changing, and that businesses are expected to change with it.

The companies that embrace this shift—proactively, strategically, and transparently—will be the ones that win customer trust and loyalty over the long term.

If you’re looking for help navigating this evolving landscape, 216digital is here to support you. Schedule a privacy and accessibility briefing with our team and take the first step toward smarter, future-ready data practices.
Greg McNeil

April 14, 2025

Legal Compliance, Web Design & Development

CCPA, data privacy, GDPR, web development

Website Legal Compliance: What You’re Missing

The Importance of Website Legal Compliance

The Rules Are Constantly Evolving

Key Areas of Website Legal Compliance

Data Privacy & Protection

Where to Start

Accessibility

Meeting Technical Standards

Implementation: Turning Website Legal Compliance Into Culture

Run an Audit

Update Your Policies

Train Your Team

Maintain Ongoing Vigilance

Feature an Accessibility Statement

Future-Proof Your Website

Building Trust Through Data Privacy and Accessibility

Why Data Privacy and Accessibility Align

A Quick Primer on U.S. Privacy Rules

What Accessibility Means Online

Where the Two Worlds Meet

Four Places Trust Can Break

1. Consent & Cookie Pop-Ups: The Front Door of Trust

2. Forms and Checkout

3. Analytics and Tracking

4. Content Files

Building a Cross-Team Trust Framework

Action Plan in Seven Steps

Measuring Success

Final Thoughts

How GDPR and CCPA Are Shaping Data Privacy

What the CCPA Introduced to U.S. Businesses

A Ripple Effect Beyond California

The GDPR: Setting the Global Standard

Core GDPR Requirements:

GDPR vs. CCPA: Two Paths, One Direction

Who’s Affected?

Consumer Rights

Consent Models

A Growing Patchwork of U.S. Laws

What You Can Do Now

1. Map Your Data

2. Strengthen Your Privacy Policy

3. Build in Flexibility

4. Respect User Rights

5. Lead with Transparency

Final Thoughts