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  • How Often Should You Audit Your Website for Accessibility?

    You’ve already put in the effort to make your website accessible—and that’s no small thing. But accessibility isn’t something you fix once and forget. As your site evolves, even small changes can introduce new issues. That’s where regular check-ins come in. A web accessibility audit helps you catch problems early, stay aligned with current standards, and keep your site working for everyone.

    So how often should you audit your site to maintain that progress? The answer depends on what’s changing—and when. In this article, we’ll break down the key moments when an audit makes sense, the risks of letting things slide, and how ongoing monitoring can help you stay ahead.

    Why Web Accessibility Audits Are Critical

    A web accessibility audit reviews your website’s design, code, and content to identify barriers that could make it hard—or even impossible—for people with disabilities to use your site. These audits typically test against the Web Content Accessibility Guidelines (WCAG) standards, the ADA (Americans with Disabilities Act), and other regulations.

    The risks of not auditing regularly are real for small to midsize businesses. Over the past few years, digital accessibility lawsuits have skyrocketed. In 2024 alone, more than 4,000 web accessibility lawsuits were filed under the ADA—and many of those targeted businesses that were unaware they had an issue.

    The cost of defending even a small ADA lawsuit can easily reach tens of thousands of dollars, not to mention the damage to your brand’s reputation. Proactive audits help you spot and fix issues early, keeping your business protected and your customers happy.

    When Should You Audit Your Website for Accessibility?

    While accessibility should be baked into your website maintenance plan, certain milestones require a full web accessibility audit.

    1. After a Website Redesign or Major Update

    If you’ve recently rebranded, relaunched, or significantly redesigned your site, it’s critical to schedule a full accessibility audit. Even small navigation, layout, or feature changes can unintentionally introduce new barriers. Testing right after major updates ensures you catch and fix issues before customers encounter them—and before a potential lawsuit arises.

    2. Before Launching New Features or Products

    Rolling out a new e-commerce section? Adding a chatbot? Introducing video content or online booking? Before new features go live, a web accessibility audit should be part of your quality assurance checklist.

    New code, third-party integrations, and interactive tools can create accessibility gaps. Testing pre-launch helps ensure all users can interact with the new elements, no matter what device or assistive technology they’re using.

    3. Annually (at Minimum)

    Even if your site hasn’t changed much, accessibility standards, best practices, and legal expectations evolve over time. Conducting a comprehensive web accessibility audit at least once a year ensures your site complies with current WCAG standards (currently WCAG 2.1 and moving toward 2.2) and applicable regulations.

    Think of it like an annual checkup for your digital presence: it’s much easier and cheaper to maintain accessibility than to fix major problems down the road.

    4. After User Feedback or Complaints

    If a customer or visitor flags an accessibility issue, that’s a signal to audit right away—not just the problem area but the entire site. User feedback is invaluable because it often reveals real-world issues automated scans might miss. Addressing concerns quickly shows that your business takes accessibility seriously and is committed to serving all users.

    5. When Laws or Guidelines Change

    New accessibility laws, updates to WCAG standards, or changes in court interpretations can raise the bar for compliance. For instance, the Department of Justice recently released new guidance for web accessibility under Title II of the ADA. When legal standards shift, a fresh audit can make sure you’re aligned with the latest requirements.

    Why Ongoing Monitoring Matters

    While annual or event-based audits are critical, they’re not enough. Websites are dynamic—they grow, change, and update constantly. New products, marketing campaigns, and blog posts can all introduce accessibility problems over time.

    That’s where ongoing accessibility monitoring comes in.

    At 216digital, we developed a11y.Radar, a proactive monitoring service that continuously scans your site for accessibility issues. a11y.Radar doesn’t replace manual audits (human expertise is still key!), but it acts as an early warning system—catching errors before they snowball into bigger problems.

    With a11y.Radar, you can:

    • Receive real-time alerts about accessibility regressions
    • Track ongoing improvements
    • Maintain continuous WCAG compliance
    • Reduce your risk of surprise lawsuits

    This approach helps you move from a reactive stance (“fix it after a lawsuit”) to a proactive one (“prevent lawsuits by staying accessible”).

    The Cost of Skipping Regular Web Accessibility Audits

    Many small to midsize businesses skip regular accessibility audits because of perceived costs or time commitments. But the truth is, not auditing can cost far more.

    Ignoring accessibility can lead to:

    • ADA lawsuits and expensive legal settlements
    • Court-ordered website remediation under tight (and expensive) deadlines
    • Loss of customers who can’t use your site
    • Negative publicity and damage to your brand’s reputation
    • Higher remediation costs later, compared to maintaining accessibility from the start

    Investing in regular audits and monitoring is like insurance for your website—and your business future.

    How 216digital Can Help You Stay Compliant

    At 216digital, we specialize in helping businesses of all sizes navigate the world of web accessibility with confidence. Our phased approach includes:

    • Risk Mitigation Audits: A focused first-pass audit to quickly catch and fix high-risk issues.
    • Real World Accessibility Audits: Deep manual testing with screen readers, keyboard-only navigation, and assistive technologies to find real-world barriers.
    • Ongoing Monitoring with a11y.Radar: Continuous scanning and reporting to help you maintain compliance and stay ahead of risks.

    We believe accessibility isn’t a one-time project—it’s an ongoing commitment. That’s why our services are designed to be flexible, scalable, and tailored to your business needs.

    Whether starting from scratch, redesigning your website, or needing help managing compliance over time, 216digital can help you build and maintain a site that works for everyone—and protects your business simultaneously.

    Keep Progress on Track with Confidence

     Accessibility is never truly finished—but that’s a good thing. It means you have an opportunity to keep improving, keep welcoming, and keep your business open to everyone. Staying compliant isn’t about chasing checklists—it’s about maintaining the trust you’ve already worked hard to earn.If you’re wondering whether now is the right time for your next audit, it probably is. A quick conversation can help clarify where you stand and what steps make sense next. Schedule a free ADA accessibility briefing with 216digital, and let’s keep your site moving forward—securely, inclusively, and confidently.

    Greg McNeil

    April 28, 2025
    Testing & Remediation
    Accessibility, Accessibility Audit, Accessibility testing, automated testing, manual audit, Manual Testing, Website Accessibility
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